{"id":323859,"date":"2019-05-04T10:32:26","date_gmt":"2019-05-04T03:32:26","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=323859"},"modified":"2019-05-04T10:32:26","modified_gmt":"2019-05-04T03:32:26","slug":"dieu-dau-tien-can-lam-khi-xay-dung-thuong-hieu","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/tai-lieu-tham-khao\/dieu-dau-tien-can-lam-khi-xay-dung-thuong-hieu\/","title":{"rendered":"\u0110i\u1ec1u \u0111\u1ea7u ti\u00ean c\u1ea7n l\u00e0m khi x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u"},"content":{"rendered":"

Khi b\u1ea1n kh\u1edfi \u0111\u1ed9ng m\u1ed9t doanh nghi\u1ec7p m\u1edbi, s\u1ebd r\u1ea5t h\u1ea5p d\u1eabn khi \u0111i th\u1eb3ng v\u00e0o nh\u1eefng th\u1ee9 th\u00fa v\u1ecb – thi\u1ebft k\u1ebf logo<\/a><\/span>, m\u00e0u s\u1eafc, b\u1ea3ng t\u00e2m tr\u1ea1ng. Nh\u01b0ng, tr\u01b0\u1edbc khi \u0111i \u0111i v\u00e0o chi ti\u1ebft, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i thi\u1ebft l\u1eadp h\u1ec7 th\u1ed1ng m\u1ee5c \u0111\u00edch v\u00e0 ni\u1ec1m tin c\u1ed1t l\u00f5i th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/strong><\/p>\n

Th\u1eadt v\u1eady, c\u00e1c nghi\u00ean c\u1ee9u cho th\u1ea5y c\u00e1c c\u00f4ng ty c\u00f3 m\u1ee5c \u0111\u00edch t\u0103ng tr\u01b0\u1edfng nhanh g\u1ea5p \u0111\u00f4i so v\u1edbi nh\u1eefng c\u00f4ng ty c\u00f3 \u00fd th\u1ee9c th\u1ea5p. M\u1ed9t trong nh\u1eefng b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean \u0111\u1ec3 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a c\u00e1c doanh nh\u00e2n l\u00e0 thi\u1ebft l\u1eadp m\u1ee5c \u0111\u00edch c\u1ed1t l\u00f5i c\u1ee7a h\u1ecd.<\/span><\/p>\n

C\u00f3 m\u1ed9t m\u1ee5c \u0111\u00edch \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng v\u00e0 th\u1ec3 hi\u1ec7n r\u00f5 r\u00e0ng kh\u00f4ng ch\u1ec9 \u0111\u00f3ng vai tr\u00f2 l\u00e0 m\u1ed9t la b\u00e0n n\u1ed9i b\u1ed9 h\u01b0\u1edbng d\u1eabn vi\u1ec7c ra quy\u1ebft \u0111\u1ecbnh v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a h\u1ecd, m\u00e0 c\u00f2n \u0111\u00f3ng vai tr\u00f2 l\u00e0 \u0111\u00e8n hi\u1ec7u cho kh\u00e1ch h\u00e0ng l\u00fd t\u01b0\u1edfng c\u1ee7a h\u1ecd – gi\u00fap d\u1ec5 hi\u1ec3u, li\u00ean quan v\u00e0 ghi nh\u1edb nh\u1eefng g\u00ec doanh nghi\u1ec7p \u0111a\u0323i di\u00ea\u0323n.<\/span><\/p>\n

C\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n l\u00e0 b\u1eaft \u0111\u1ea7u t\u1eeb trong ra ngo\u00e0i. N\u00f3 gi\u1ed1ng nh\u01b0 x\u00e2y d\u1ef1ng m\u1ed9t t\u00f2a nh\u00e0: b\u1ea1n c\u1ea7n m\u1ed9t n\u1ec1n t\u1ea3ng v\u1eefng ch\u1eafc. Ba b\u01b0\u1edbc sau \u0111\u00e2y s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u v\u00e0 n\u00f3i r\u00f5 tr\u00e1i tim v\u00e0 linh h\u1ed3n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/span><\/p>\n

\"3
X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u t\u1eeb n\u1ec1n t\u1ea3ng v\u1eefng ch\u1eafc.<\/figcaption><\/figure>\n

1. X\u00e2y d\u1ef1ng tuy\u00ean b\u1ed1 s\u1ee9 m\u1ec7nh th\u01b0\u01a1ng hi\u1ec7u<\/h2>\n

N\u00f3i r\u00f5 s\u1ee9 m\u1ec7nh c\u1ee7a b\u1ea1n l\u00e0 m\u1ed9t trong nh\u1eefng b\u01b0\u1edbc quan tr\u1ecdng nh\u1ea5t, nh\u01b0ng th\u01b0\u1eddng b\u1ecb b\u1ecf qua trong vi\u1ec7c t\u1ea1o ra m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd. N\u00f3i m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n, s\u1ee9 m\u1ec7nh c\u1ee7a b\u1ea1n ph\u1ea3n \u00e1nh nh\u1eefng g\u00ec b\u1ea1n \u0111\u00e3 \u0111\u1eb7t ra. <\/span><\/p>\n

\u0110i\u1ec1u g\u00ec l\u00e0m cho m\u1ed9t tuy\u00ean b\u1ed1 s\u1ee9 m\u1ec7nh tuy\u1ec7t v\u1eddi? N\u00f3 ph\u1ea3i r\u00f5 r\u00e0ng, cung c\u1ea5p m\u1ed9t s\u1ed1 \u0111\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c v\u00e0 truy\u1ec1n c\u1ea3m h\u1ee9ng. Khi ph\u00e1c th\u1ea3o s\u1ee9 m\u1ec7nh c\u1ee7a b\u1ea1n, h\u00e3y ngh\u0129 v\u1ec1 m\u1ee5c ti\u00eau kinh doanh c\u1ee7a b\u1ea1n, gi\u00e1 tr\u1ecb b\u1ea1n mu\u1ed1n mang l\u1ea1i, ng\u01b0\u1eddi b\u1ea1n ph\u1ee5c v\u1ee5 v\u00e0 c\u00e1ch b\u1ea1n th\u1ef1c hi\u1ec7n n\u00f3. L\u00fd t\u01b0\u1edfng nh\u1ea5t, s\u1ee9 m\u1ec7nh c\u1ee7a b\u1ea1n c\u0169ng s\u1ebd \u0111\u1ee7 r\u00f5 r\u00e0ng \u0111\u1ec3 nh\u1eefng ng\u01b0\u1eddi b\u00ean ngo\u00e0i t\u1ed5 ch\u1ee9c c\u1ee7a b\u1ea1n hi\u1ec3u v\u00e0 \u0111\u1ee7 s\u00fac t\u00edch cho b\u1ea1n – v\u00e0 nh\u00e2n vi\u00ean c\u1ee7a b\u1ea1n – \u0111\u1ec3 ghi nh\u1edb.<\/span><\/p>\n

>> T\u00ecm \u0111\u1ecdc:\u00a0Thi\u1ebft k\u1ebf Logo phong thu\u1ef7 v\u00e0 nh\u1eefng \u0111i\u1ec1u ch\u01b0a bi\u1ebft khi x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/a><\/h4>\n

H\u00e3y xem tuy\u00ean b\u1ed1 s\u1ee9 m\u1ec7nh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u Honest Tea nh\u01b0 m\u1ed9t v\u00ed d\u1ee5 tham kh\u1ea3o:<\/span><\/p>\n

“Honest Tea t\u00ecm c\u00e1ch t\u1ea1o ra v\u00e0 qu\u1ea3ng b\u00e1 \u0111\u1ed3 u\u1ed1ng h\u1eefu c\u01a1, c\u00f3 l\u1ee3i cho s\u1ee9c kh\u1ecfe, h\u01b0\u01a1ng v\u1ecb tuy\u1ec7t v\u1eddi. Ch\u00fang t\u00f4i c\u1ed1 g\u1eafng ph\u00e1t tri\u1ec3n kinh doanh v\u1edbi s\u1ef1 trung th\u1ef1c v\u00e0 li\u00eam ch\u00ednh m\u00e0 ch\u00fang t\u00f4i s\u1eed d\u1ee5ng \u0111\u1ec3 t\u1ea1o ra c\u00e1c c\u00f4ng th\u1ee9c ch\u1ebf bi\u1ebfn c\u1ee7a m\u00ecnh, v\u1edbi t\u00ednh b\u1ec1n v\u1eefng v\u00e0 h\u01b0\u01a1ng v\u1ecb tuy\u1ec7t v\u1eddi cho t\u1ea5t c\u1ea3.”<\/span><\/p>\n

C\u00e2u \u0111\u1ea7u ti\u00ean m\u00f4 t\u1ea3 nh\u1eefng g\u00ec \u0111\u01b0\u1ee3c s\u1ea3n xu\u1ea5t (h\u01b0\u01a1ng v\u1ecb tuy\u1ec7t v\u1eddi, t\u1ed1t cho s\u1ee9c kh\u1ecfe, \u0111\u1ed3 u\u1ed1ng h\u1eefu c\u01a1), trong khi c\u00e2u th\u1ee9 hai ch\u1ea1m \u0111\u1ebfn c\u00e1c y\u1ebfu t\u1ed1 quan tr\u1ecdng c\u1ee7a gi\u00e1 tr\u1ecb m\u00e0 doanh nghi\u1ec7p mang l\u1ea1i (trung th\u1ef1c, li\u00eam ch\u00ednh v\u00e0 b\u1ec1n v\u1eefng) v\u00e0 ph\u1ee5c v\u1ee5 ai (cho t\u1ea5t c\u1ea3).<\/span><\/p>\n

Sau khi b\u1ea1n vi\u1ebft tuy\u00ean b\u1ed1 s\u1ee9 m\u1ec7nh c\u1ee7a m\u00ecnh, h\u00e3y xem l\u1ea1i n\u00f3 th\u01b0\u1eddng xuy\u00ean khi b\u1ea1n x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh. B\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y r\u1eb1ng n\u00f3 c\u1ea7n m\u1ed9t s\u1ed1 \u0111i\u1ec1u ch\u1ec9nh khi doanh nghi\u1ec7p c\u1ee7a b\u1ea1n ph\u00e1t tri\u1ec3n.<\/span><\/p>\n

 <\/p>\n

2. X\u00e1c \u0111\u1ecbnh t\u1ea7m nh\u00ecn th\u01b0\u01a1ng hi\u1ec7u<\/span><\/h2>\n

N\u1ebfu s\u1ee9 m\u1ec7nh l\u00e0 “c\u00e1i g\u00ec”, th\u00ec t\u1ea7m nh\u00ecn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n l\u00e0 “t\u1ea1i sao”. T\u1ea7m nh\u00ecn c\u1ee7a b\u1ea1n l\u00e0 m\u1ed9t tuy\u00ean b\u1ed1 t\u1eadp trung v\u00e0o t\u01b0\u01a1ng lai, v\u1ebd n\u00ean m\u1ed9t b\u1ee9c tranh s\u1ed1ng \u0111\u1ed9ng v\u1ec1 th\u1ebf gi\u1edbi s\u1ebd nh\u01b0 th\u1ebf n\u00e0o sau khi b\u1ea1n ho\u00e0n th\u00e0nh nhi\u1ec7m v\u1ee5. N\u00f3 kh\u00f4ng ch\u1ec9 truy\u1ec1n c\u1ea3m h\u1ee9ng, m\u00e0 c\u00f2n l\u00e0 kh\u00e1t v\u1ecdng. T\u1eadp trung xung quanh m\u1ed9t t\u1ea7m nh\u00ecn m\u1ea1nh m\u1ebd c\u00f3 th\u1ec3 gi\u00fap m\u1ecdi ng\u01b0\u1eddi trong m\u1ed9t t\u1ed5 ch\u1ee9c c\u00f3 \u0111\u1ed9ng l\u1ef1c, c\u1ea3m h\u1ee9ng v\u00e0 t\u1eadp trung v\u00e0o b\u1ee9c tranh l\u1edbn khi m\u1ecdi th\u1ee9 tr\u1edf n\u00ean kh\u00f3 kh\u0103n.<\/span><\/p>\n

M\u1ed9t c\u00e1ch tuy\u1ec7t v\u1eddi \u0111\u1ec3 ti\u1ebfp c\u1eadn tuy\u00ean b\u1ed1 t\u1ea7m nh\u00ecn l\u00e0 suy ngh\u0129 v\u1ec1 t\u00e1c \u0111\u1ed9ng cu\u1ed1i c\u00f9ng c\u1ee7a s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 b\u1ea1n cung c\u1ea5p. M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c t\u1ed1t l\u00e0 t\u1eadp trung v\u00e0o l\u1ee3i \u00edch c\u1ee7a nh\u1eefng g\u00ec b\u1ea1n cung c\u1ea5p. Sau \u0111\u00f3 \u0111\u00e0o s\u00e2u h\u01a1n m\u1ed9t ch\u00fat …L\u1ee3i \u00edch c\u1ee7a l\u1ee3i \u00edch \u0111\u00f3 l\u00e0 g\u00ec? Ti\u1ebfp t\u1ee5c \u0111i cho \u0111\u1ebfn khi b\u1ea1n c\u00f3 m\u1ed9t b\u1ee9c tranh r\u00f5 r\u00e0ng v\u1ec1 t\u01b0\u01a1ng lai s\u1ebd nh\u01b0 th\u1ebf n\u00e0o khi b\u1ea1n th\u00e0nh c\u00f4ng. Tr\u00ean h\u1ebft, h\u00e3y ngh\u0129 l\u1edbn.<\/span><\/p>\n

H\u00e3y xem t\u1ea7m nh\u00ecn c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u Ikea nh\u01b0 m\u1ed9t v\u00ed d\u1ee5 tham kh\u1ea3o:<\/span><\/p>\n

“\u0110\u1ec3 t\u1ea1o ra m\u1ed9t cu\u1ed9c s\u1ed1ng h\u00e0ng ng\u00e0y t\u1ed1t h\u01a1n cho m\u1ecdi ng\u01b0\u1eddi.”<\/span><\/p>\n

\u0110\u00f3 l\u00e0 m\u1ed9t tuy\u00ean b\u1ed1 tr\u00f4ng c\u00f3 v\u1ebb \u0111\u01a1n gi\u1ea3n. \u0110\u1ed1i v\u1edbi b\u1ea5t k\u1ef3 ai quen thu\u1ed9c v\u1edbi Ikea, gi\u1ea3i th\u00edch sau \u0111\u00e2y l\u00e0 kh\u00f4ng c\u1ea7n thi\u1ebft, nh\u01b0ng n\u00f3 gi\u1ea3i th\u00edch t\u1eebng th\u00e0nh ph\u1ea7n c\u1ee7a tuy\u00ean b\u1ed1 t\u1ea7m nh\u00ecn \u0111\u01a1n gi\u1ea3n: <\/span><\/p>\n

\u00dd t\u01b0\u1edfng kinh doanh c\u1ee7a ch\u00fang t\u00f4i h\u1ed7 tr\u1ee3 t\u1ea7m nh\u00ecn n\u00e0y b\u1eb1ng c\u00e1ch cung c\u1ea5p m\u1ed9t lo\u1ea1t c\u00e1c s\u1ea3n ph\u1ea9m trang tr\u00ed n\u1ed9i th\u1ea5t gia \u0111\u00ecnh \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf t\u1ed1t v\u1edbi gi\u00e1 th\u1ea5p m\u00e0 nhi\u1ec1u ng\u01b0\u1eddi c\u00f3 th\u1ec3 mua \u0111\u01b0\u1ee3c. <\/span><\/p>\n

\"Nh\u1eefng<\/p>\n

3. X\u00e1c \u0111\u1ecbnh gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/span><\/h2>\n

Gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u (ho\u1eb7c c\u1ed1t l\u00f5i) c\u1ee7a b\u1ea1n gi\u1ed1ng nh\u01b0 tr\u1ee5 c\u1ed9t c\u1ee7a c\u00f4ng ty b\u1ea1n. N\u00f3 s\u1ebd gi\u00fap h\u01b0\u1edbng d\u1eabn h\u00e0nh \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p, \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn v\u0103n h\u00f3a n\u01a1i l\u00e0m vi\u1ec7c, gi\u00fap doanh nghi\u1ec7p \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh t\u00ecm ngu\u1ed3n cung \u1ee9ng v\u00e0 tuy\u1ec3n d\u1ee5ng v\u00e0 cu\u1ed1i c\u00f9ng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng. T\u1ea1i sao? B\u1edfi v\u00ec b\u1ea3n ch\u1ea5t c\u1ee7a ch\u00fang ta l\u00e0 mu\u1ed1n li\u00ean k\u1ebft b\u1ea3n th\u00e2n v\u1edbi m\u1ecdi ng\u01b0\u1eddi, s\u1ea3n ph\u1ea9m v\u00e0 t\u1ed5 ch\u1ee9c c\u00f3 chung gi\u00e1 tr\u1ecb v\u1edbi ch\u00fang ta.<\/span><\/p>\n

H\u00e3y suy ngh\u0129 v\u1ec1 nh\u1eefng g\u00ec b\u1ea1n \u0111\u1ea1i di\u1ec7n – v\u00e0 nh\u1eefng g\u00ec b\u1ea1n s\u1ebd kh\u00f4ng bao gi\u1edd th\u1ecfa hi\u1ec7p. H\u00e3y xem x\u00e9t nh\u1eefng ni\u1ec1m tin v\u00e0 ph\u1ea9m ch\u1ea5t c\u00f3 t\u00e1c \u0111\u1ed9ng \u0111\u1ed9c \u0111\u00e1o, tr\u1ef1c ti\u1ebfp v\u00e0 c\u00f3 \u00fd ngh\u0129a \u0111\u1ed1i v\u1edbi c\u00e1ch b\u1ea1n kinh doanh. M\u1eb7c d\u00f9 kh\u00f4ng c\u00f3 “m\u1ed9t con s\u1ed1 th\u1ea7n th\u00e1nh\u201d cho c\u00e1c gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u, h\u01a1n n\u0103m gi\u00e1 tr\u1ecb c\u00f3 th\u1ec3 kh\u00f3 nh\u1edb v\u00e0 n\u1ed9i h\u00f3a, v\u00e0 \u00edt h\u01a1n ba kh\u00f4ng th\u1ef1c s\u1ef1 \u0111\u1ee7 \u0111\u1ec3 \u0111\u01b0a ra b\u1ee9c tranh \u0111\u1ea7y \u0111\u1ee7 v\u1ec1 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/span><\/p>\n

Khi b\u1ea1n \u0111\u00e3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh, h\u00e3y vi\u1ebft ch\u00fang d\u01b0\u1edbi d\u1ea1ng tuy\u00ean b\u1ed1 minh h\u1ecda cho c\u00e1ch ch\u00fang \u0111\u01b0\u1ee3c tri\u1ec3n khai trong doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/span><\/p>\n

>> T\u00ecm \u0111\u1ecdc:\u00a0Tr\u01b0\u1edbc khi t\u1ed1n ti\u1ec1n qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u, doanh nghi\u1ec7p nh\u1ecf c\u1ea7n l\u00e0m t\u1ed1t 5 vi\u1ec7c sau \u0111\u00e2y<\/a><\/h4>\n

M\u1ed9t v\u00ed d\u1ee5 tuy\u1ec7t v\u1eddi v\u1ec1 \u0111i\u1ec1u n\u00e0y l\u00e0 c\u00e1c gi\u00e1 tr\u1ecb c\u1ee7a Starbucks:<\/span><\/p>\n

– T\u1ea1o ra m\u1ed9t n\u1ec1n v\u0103n h\u00f3a \u1ea5m \u00e1p v\u00e0 th\u00e2n thu\u1ed9c, n\u01a1i m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u \u0111\u01b0\u1ee3c ch\u00e0o \u0111\u00f3n.<\/span><\/p>\n

– H\u00e0nh \u0111\u1ed9ng v\u1edbi l\u00f2ng can \u0111\u1ea3m, th\u00e1ch th\u1ee9c hi\u1ec7n tr\u1ea1ng v\u00e0 t\u00ecm ra nh\u1eefng c\u00e1ch m\u1edbi \u0111\u1ec3 ph\u00e1t tri\u1ec3n c\u00f4ng ty c\u1ee7a ch\u00fang ta v\u00e0 gi\u00fap \u0111\u1ee1 l\u1eabn nhau.<\/span><\/p>\n

– Hi\u1ec3n di\u1ec7n, k\u1ebft n\u1ed1i v\u1edbi s\u1ef1 minh b\u1ea1ch, nh\u00e2n ph\u1ea9m v\u00e0 t\u00f4n tr\u1ecdng.<\/span><\/p>\n

– Cung c\u1ea5p nh\u1eefng g\u00ec t\u1ed1t nh\u1ea5t c\u1ee7a ch\u00fang t\u00f4i, ch\u1ecbu tr\u00e1ch nhi\u1ec7m cho nh\u1eefng k\u1ebft qu\u1ea3 cu\u1ed1i c\u00f9ng. <\/span><\/p>\n

H\u00e3y t\u01b0\u1edfng t\u01b0\u1ee3ng s\u1ef1 kh\u00e1c bi\u1ec7t n\u1ebfu n\u00f3 ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 li\u1ec7t k\u00ea c\u00e1c t\u1eeb nh\u01b0 “Bao g\u1ed3m”, “Can \u0111\u1ea3m”, “Minh b\u1ea1ch” v\u00e0 “Tr\u00e1ch nhi\u1ec7m”, thay v\u00ec minh h\u1ecda c\u00e1c kh\u00e1i ni\u1ec7m b\u1eb1ng c\u00e1c c\u00e2u m\u00f4 t\u1ea3 n\u00e0y.<\/span><\/p>\n

N\u00f3 s\u1ebd l\u00e0 kh\u00f4ng \u0111\u1ee7 n\u1ebfu ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 \u0111\u01b0a m\u1ed9t s\u1ed1 gi\u00e1 tr\u1ecb l\u00ean website c\u1ee7a b\u1ea1n v\u00e0 d\u1eebng l\u1ea1i. C\u00e1c ch\u1ee7 doanh nghi\u1ec7p th\u00e0nh c\u00f4ng bi\u1ebft r\u1eb1ng t\u1ea5t c\u1ea3 l\u00e0 ph\u1ee5 thu\u1ed9c v\u00e0o s\u1ef1 th\u1ef1c hi\u1ec7n. Ch\u00fang ta ph\u1ea3i d\u1ec7t s\u1ee9 m\u1ec7nh, t\u1ea7m nh\u00ecn v\u00e0 gi\u00e1 tr\u1ecb c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u v\u00e0o k\u1ebft c\u1ea5u kinh doanh c\u1ee7a ch\u00fang ta. T\u1ea5t c\u1ea3 m\u1ecdi th\u1ee9 ch\u00fang ta l\u00e0m v\u00e0 n\u00f3i, t\u1eeb c\u00e1c d\u1ecbch v\u1ee5 \u0111\u1ebfn ti\u1ebfp th\u1ecb, cho \u0111\u1ebfn ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp th\u1ecb kh\u00f4ng ch\u1ec9 ph\u00f9 h\u1ee3p v\u1edbi m\u00e0 c\u00f2n c\u1ee7ng c\u1ed1 s\u1ee9 m\u1ec7nh, t\u1ea7m nh\u00ecn v\u00e0 gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a ch\u00fang ta.<\/span><\/p>\n

T\u1ed5ng h\u1ee3p t\u1eeb\u00a0entrepreneur<\/a><\/em><\/p>\n

❐ Tham kh\u1ea3o th\u00eam: <\/a> <\/span>, <\/a> <\/span>, <\/a> <\/span><\/span><\/div>
<\/div>","protected":false},"excerpt":{"rendered":"

Khi b\u1ea1n kh\u1edfi \u0111\u1ed9ng m\u1ed9t doanh nghi\u1ec7p m\u1edbi, s\u1ebd r\u1ea5t h\u1ea5p d\u1eabn khi \u0111i th\u1eb3ng v\u00e0o nh\u1eefng th\u1ee9 th\u00fa v\u1ecb – thi\u1ebft k\u1ebf logo, m\u00e0u s\u1eafc, b\u1ea3ng t\u00e2m tr\u1ea1ng. Nh\u01b0ng, tr\u01b0\u1edbc khi \u0111i \u0111i v\u00e0o chi ti\u1ebft, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i thi\u1ebft l\u1eadp h\u1ec7 th\u1ed1ng m\u1ee5c \u0111\u00edch v\u00e0 ni\u1ec1m tin c\u1ed1t l\u00f5i th\u01b0\u01a1ng hi\u1ec7u […]<\/p>\n","protected":false},"author":39,"featured_media":323862,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[898,10],"tags":[959,917,152,914,19],"class_list":["post-323859","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tai-lieu-tham-khao","category-xay-dung-thuong-hieu","tag-gia-tri-thuong-hieu","tag-sao-kim-ha-noi","tag-thiet-ke-logo-3","tag-thuong-hieu-sao-kim","tag-xay-dng-thng-hiu"],"acf":[],"views":695,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/323859","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/users\/39"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/comments?post=323859"}],"version-history":[{"count":0,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/323859\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media\/323862"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media?parent=323859"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/categories?post=323859"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/tags?post=323859"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}