{"id":323901,"date":"2019-05-13T08:05:54","date_gmt":"2019-05-13T01:05:54","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=323901"},"modified":"2019-05-10T16:07:56","modified_gmt":"2019-05-10T09:07:56","slug":"hieu-ve-thuong-hieu-de-xay-dung-thuong-hieu-thanh-cong","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/tai-lieu-tham-khao\/hieu-ve-thuong-hieu-de-xay-dung-thuong-hieu-thanh-cong\/","title":{"rendered":"Hi\u1ec3u v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng"},"content":{"rendered":"

Ng\u00e0y nay, trong 1 th\u1ebf gi\u1edbi c\u00f3 qu\u00e1 nhi\u1ec1u s\u1ef1 l\u1ef1a ch\u1ecdn v\u00e0 qu\u00e1 \u00edt th\u1eddi gian, s\u1ef1 c\u1ea1nh tranh \u0111\u1ec3 gi\u00e0nh s\u1ef1 ch\u00fa \u00fd v\u00e0 v\u00ed ti\u1ec1n c\u1ee7a kh\u00e1ch h\u00e0ng c\u00e0ng tr\u1edf n\u00ean kh\u1ed1c li\u1ec7t. H\u1ea7u h\u1ebft c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u1ec1u gi\u1ed1ng nhau v\u1ec1 t\u00ednh n\u0103ng v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng, r\u1ea5t kh\u00f3 \u0111\u1ec3 thuy\u1ebft ph\u1ee5c ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u1eed, buy v\u00e0 mua l\u1ea1i. Tuy nhi\u00ean, b\u1ea5t ch\u1ea5p s\u1ef1 th\u1eadt nghi\u1ec7t ng\u00e3 \u0111\u00f3, m\u1ed9t s\u1ed1 c\u00f4ng ty \u0111\u00e3 truy\u1ec1n c\u1ea3m h\u1ee9ng trung th\u00e0nh v\u01b0\u1ee3t kh\u1ecfi l\u00fd tr\u00ed. \u0110\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi \u0111am m\u00ea v\u00e0 c\u1ea3m x\u00fac, lo\u1ea1i trung th\u00e0nh n\u00e0y \u0111\u01b0\u1ee3c k\u00edch th\u00edch b\u1edfi 1 th\u1ee9 ch\u00ednh y\u1ebfu – th\u01b0\u01a1ng hi\u1ec7u. Nh\u01b0ng x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/a><\/span> l\u00e0 g\u00ec? V\u00e0 t\u1ea1i sao n\u00f3 l\u1ea1i quan tr\u1ecdng nh\u01b0 v\u1eady? <\/strong><\/span><\/p>\n

X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 c\u00f3 t\u1eeb n\u0103m 350 A.D v\u00e0 v\u00e0 b\u1eaft ngu\u1ed3n t\u1eeb ch\u1eef Brandr, c\u00f3 ngh\u0129a l\u00e0 \u0111\u1ed1t ch\u00e1y trong ng\u00f4n ng\u1eef c\u1ee7a ng\u01b0\u1eddi B\u1eafc \u00c2u c\u1ed5. V\u00e0o nh\u1eefng n\u0103m 1500, n\u00f3 c\u00f3 ngh\u0129a l\u00e0 d\u1ea5u hi\u1ec7u. C\u00e1c ch\u1ee7 trang tr\u1ea1i \u0111\u00f3ng d\u1ea5u l\u00ean gia s\u00fac \u0111\u1ec3 bi\u1ec3u th\u1ecb quy\u1ec1n s\u1edf h\u1eefu. \u0110\u01a1n gi\u1ea3n v\u00e0 d\u1ec5 nh\u1eadn bi\u1ebft, nh\u1eefng bi\u1ec3u t\u01b0\u1ee3ng n\u00e0y mang t\u1ea5t c\u1ea3 c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m n\u1ed5i b\u1eadt c\u1ee7a logo hi\u1ec7n \u0111\u1ea1i. Tuy nhi\u00ean, th\u01b0\u01a1ng hi\u1ec7u ng\u00e0y nay kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t c\u00e1i nh\u00ecn hay m\u1ed9t logo. \u0110\u00f3 l\u00e0 s\u1ef1 bi\u1ec3u th\u1ecb c\u1ea3m x\u00fac s\u00e2u s\u1eafc c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi m\u1ed9t doanh nghi\u1ec7p. V\u00e0 v\u1edbi s\u1ef1 ra \u0111\u1eddi c\u1ee7a Internet, th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 tr\u1edf th\u00e0nh ch\u00eca kh\u00f3a \u0111\u1ec3 v\u01b0\u1ee3t qua s\u1ef1 l\u1ed9n x\u1ed9n.<\/span><\/p>\n

Th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n s\u1ed1ng trong tr\u00e1i tim v\u00e0 kh\u1ed1i \u00f3c<\/span><\/h2>\n

T\u00f3m l\u1ea1i, th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n l\u00e0 t\u1eadp h\u1ee3p nh\u1eefng nh\u1eadn th\u1ee9c m\u00e0 m\u1ecdi ng\u01b0\u1eddi c\u00f3 v\u1ec1 c\u00f4ng ty c\u1ee7a b\u1ea1n. \u0110\u00f3 l\u00e0 m\u1ed9t bi\u1ec3u hi\u1ec7n c\u1ea3m x\u00fac \u0111\u01b0\u1ee3c qu\u1ea3n l\u00fd c\u1ea9n th\u1eadn v\u1ec1 gi\u00e1 tr\u1ecb c\u1ee7a b\u1ea1n s\u1ed1ng trong tr\u00e1i tim v\u00e0 t\u00e2m tr\u00ed c\u1ee7a m\u1ecdi ng\u01b0\u1eddi. X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 t\u1eadp h\u1ee3p c\u00e1c h\u00e0nh \u0111\u1ed9ng b\u1ea1n th\u1ef1c hi\u1ec7n \u0111\u1ec3 nu\u00f4i d\u01b0\u1ee1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. Khi \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n \u0111\u00fang, th\u01b0\u01a1ng hi\u1ec7u tr\u1edf th\u00e0nh m\u1ed9t b\u1ea3n giao h\u01b0\u1edfng \u0111\u1eb9p c\u1ee7a thi\u1ebft k\u1ebf, ng\u00f4n ng\u1eef v\u00e0 tr\u1ea3i nghi\u1ec7m, t\u1ea5t c\u1ea3 k\u1ebft h\u1ee3p l\u1ea1i \u0111\u1ec3 nu\u00f4i d\u01b0\u1ee1ng m\u1ed9t c\u1ea3m gi\u00e1c r\u1ea5t c\u1ee5 th\u1ec3. M\u1ed9t h\u00ecnh m\u1eabu ti\u00eau bi\u1ec3u v\u1ec1 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u “c\u1ea3m gi\u00e1c ru\u1ed9t th\u1ecbt” l\u00e0 Apple, c\u00f3 l\u1ebd l\u00e0 th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng nh\u1ea5t tr\u00ean th\u1ebf gi\u1edbi.<\/span><\/p>\n

\"Logo<\/p>\n

Ng\u01b0\u1eddi ta n\u00f3i v\u1ec1 c\u00f4ng ngh\u1ec7, nh\u01b0ng Apple l\u00e0 m\u1ed9t c\u00f4ng ty ti\u1ebfp th\u1ecb, \u00f4ng John John Sculley, Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh c\u1ee7a Apple, n\u00f3i v\u1edbi t\u1edd b\u00e1o The Guardian n\u0103m 1997. \u0110\u00f3 l\u00e0 c\u00f4ng ty ti\u1ebfp th\u1ecb c\u1ee7a th\u1eadp k\u1ef7. Kh\u00f4ng ai hi\u1ec3u \u0111i\u1ec1u n\u00e0y h\u01a1n Steve Jobs, ng\u01b0\u1eddi \u0111\u00e3 \u0111\u01b0a Apple tr\u1edf l\u1ea1i t\u1eeb b\u1edd v\u1ef1c s\u1ee5p \u0111\u1ed5 v\u00e0o nh\u1eefng n\u0103m 1990, b\u1eb1ng c\u00e1ch l\u00e0m tr\u1ebb h\u00f3a th\u01b0\u01a1ng hi\u1ec7u th\u00f4ng qua m\u1ed9t lo\u1ea1t c\u00e1c thay \u0111\u1ed5i v\u1ec1 phong c\u00e1ch, nh\u1eafn tin \u0111\u1ea7y kh\u00e1t v\u1ecdng v\u00e0 qu\u1ea3ng c\u00e1o thu\u1eadn ti\u1ec7n.<\/span><\/p>\n

H\u01a1n b\u1ea5t c\u1ee9 \u0111i\u1ec1u g\u00ec, Jobs hi\u1ec3u r\u1eb1ng c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u t\u1ed1t bao g\u1ed3m s\u1ef1 g\u1eafn k\u1ebft, nh\u1ea5t qu\u00e1n v\u00e0 r\u00f5 r\u00e0ng. C\u00f9ng v\u1edbi nhau, ba y\u1ebfu t\u1ed1 n\u00e0y t\u1ea1o ra k\u1ebft n\u1ed1i t\u00e2m l\u00fd m\u1ea1nh m\u1ebd trong kh\u00e1ch h\u00e0ng. Ng\u01b0\u1eddi d\u00f9ng bi\u1ebft nh\u1eefng g\u00ec \u0111\u1ec3 mong \u0111\u1ee3i khi h\u1ecd s\u1eed d\u1ee5ng c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 ph\u1ea7n m\u1ec1m Apple.<\/span><\/p>\n

\"Steve<\/p>\n

M\u1eb7c d\u00f9 \u0111i\u1ec1u n\u00e0y c\u00f3 v\u1ebb m\u01a1 h\u1ed3 v\u00e0 kh\u00f4ng th\u1ec3 th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c, nh\u01b0ng \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i hi\u1ec3u r\u1eb1ng vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ph\u1ea3i l\u00e0 s\u1ef1 ki\u1ec3m so\u00e1t c\u1ee7a b\u1ea1n. B\u1ea5t k\u1ef3 c\u00f4ng ty n\u00e0o, d\u00f9 l\u1edbn hay nh\u1ecf \u0111\u1ec1u c\u00f3 th\u1ec3 ch\u1ee7 \u0111\u1ed9ng thi\u1ebft l\u1eadp m\u1ed9t qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n v\u00e0 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn nh\u1eadn th\u1ee9c t\u00edch c\u1ef1c \u0111\u1ec3 gi\u00fap doanh nghi\u1ec7p th\u00e0nh c\u00f4ng. L\u00fd t\u01b0\u1edfng nh\u1ea5t, x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u n\u00ean b\u1eaft \u0111\u1ea7u t\u1eeb quan ni\u1ec7m v\u1ec1 c\u00f4ng ty, b\u1edfi v\u00ec nh\u1eadn th\u1ee9c c\u1ee7a c\u00f4ng ch\u00fang th\u00ec kh\u00f3 (m\u1eb7c d\u00f9 kh\u00f4ng ph\u1ea3i l\u00e0 kh\u00f4ng th\u1ec3) \u0111\u1ec3 thay \u0111\u1ed5i m\u1ed9t khi \u0111\u01b0\u1ee3c \u0111\u1eb7t ra. Theo l\u1eddi c\u1ee7a Jobs, th\u00ec c\u01a1 h\u1ed9i \u0111\u1ec3 t\u1ea1o ra m\u1ed9t k\u1ef7 ni\u1ec7m l\u00e0 b\u1ea3n ch\u1ea5t c\u1ee7a ti\u1ebfp th\u1ecb th\u01b0\u01a1ng hi\u1ec7u. <\/span><\/p>\n

T\u1ea1i sao b\u1ea1n c\u1ea7n x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u?<\/span><\/h2>\n

Th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c \u0111\u01b0\u1ee3c g\u1eafn nh\u00e3n hi\u1ec7u n\u1ebfu b\u1ea1n kh\u00f4ng t\u00edch c\u1ef1c x\u00e1c \u0111\u1ecbnh th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh, th\u1ecb tr\u01b0\u1eddng s\u1ebd l\u00e0m \u0111i\u1ec1u \u0111\u00f3 cho b\u1ea1n. M\u00e0 c\u00f3 l\u1ebd kh\u00f4ng \u0111\u1eb9p \u0111\u1ebd cho l\u1eafm. \u0110\u00f3 l\u00e0 \u0111i\u1ec3m m\u1ea5u ch\u1ed1t \u0111\u1ec3 th\u00fac \u0111\u1ea9y c\u00e1c doanh nghi\u1ec7p ch\u1ee7 \u0111\u1ed9ng x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 l\u1ee3i \u00edch m\u00e0 b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c khi ch\u1ee7 \u0111\u1ed9ng x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u:<\/span><\/p>\n

 <\/p>\n

Th\u01b0\u01a1ng hi\u1ec7u gi\u00fap b\u1ea1n n\u1ed5i b\u1eadt so v\u1edbi \u0111\u1ed1i th\u1ee7<\/span><\/h3>\n

\"X\u00e2y<\/p>\n

N\u1ebfu b\u1ea1n l\u00e0 m\u1ed9t nh\u00e0 thi\u1ebft k\u1ebf tr\u00ean th\u1ecb tr\u01b0\u1eddng m\u00e1y t\u00ednh x\u00e1ch tay m\u1edbi, b\u1ea1n c\u00f3 th\u1ea5y m\u00ecnh \u0111ang duy\u1ec7t tr\u1ef1c tuy\u1ebfn Apple Store kh\u00f4ng? L\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u, Apple \u0111\u00e3 d\u00e0nh g\u1ea7n nh\u01b0 nhi\u1ec1u th\u1eddi gian \u0111\u1ec3 nu\u00f4i d\u01b0\u1ee1ng h\u00ecnh \u1ea3nh c\u1ee7a h\u1ecd khi h\u1ecd ho\u00e0n thi\u1ec7n c\u00e1c giao di\u1ec7n \u0111\u1eb9p v\u00e0 c\u00e1c t\u00ednh n\u0103ng tr\u1ef1c quan. B\u1ea1n ch\u1ecdn Macbook m\u00e0 kh\u00f4ng c\u1ea7n th\u1ef1c hi\u1ec7n b\u1ea5t k\u1ef3 nghi\u00ean c\u1ee9u n\u00e0o b\u1edfi v\u00ec b\u1ea1n nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c r\u1eb1ng kh\u00f4ng c\u00f3 \u0111\u1ed1i th\u1ee7 th\u1ef1c s\u1ef1 tr\u00ean th\u1ecb tr\u01b0\u1eddng. T\u1ea1i sao? B\u1edfi v\u00ec chi\u1ebfn d\u1ecbch “T\u00f4i l\u00e0 Mac” \u0111\u00e3 thuy\u1ebft ph\u1ee5c b\u1ea1n r\u1eb1ng, ch\u00fang l\u00e0 l\u1ef1a ch\u1ecdn r\u00f5 r\u00e0ng khi n\u00f3i \u0111\u1ebfn m\u00e1y t\u00ednh x\u00e1ch tay c\u00e1 nh\u00e2n. \u0110i\u1ec1u \u0111\u00f3 ch\u1ec9 cho th\u1ea5y r\u1eb1ng khi kh\u00e1ch h\u00e0ng c\u00f3 m\u1ed9t v\u00e0i l\u1ef1a ch\u1ecdn, vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u gi\u00fap h\u1ecd c\u1ee7ng c\u1ed1 quy\u1ebft \u0111\u1ecbnh c\u1ee7a h\u1ecd.<\/span><\/p>\n

X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0m t\u0103ng gi\u00e1 tr\u1ecb c\u1ee7a d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n<\/span><\/h3>\n

C\u00f3 m\u1ed9t l\u00fd do khi\u1ebfn m\u1ecdi ng\u01b0\u1eddi s\u1eb5n s\u00e0ng tr\u1ea3 nhi\u1ec1u ti\u1ec1n h\u01a1n cho m\u1ed9t s\u1ea3n ph\u1ea9m c\u1ee7a Apple so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ee7a h\u1ecd. Th\u01b0\u01a1ng hi\u1ec7u n\u00e2ng cao d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n t\u1eeb m\u1ed9t m\u1eb7t h\u00e0ng th\u00e0nh m\u1ed9t s\u1ea3n ph\u1ea9m \u0111\u1ed9c \u0111\u00e1o, cho ph\u00e9p b\u1ea1n t\u00ednh ph\u00ed cao c\u1ea5p. Chi\u1ebfn d\u1ecbch Apple 1984 kh\u00f4ng nh\u1eefng m\u1edf \u0111\u01b0\u1eddng cho m\u1ed9t th\u1eddi \u0111\u1ea1i \u0111\u1ed5i m\u1edbi c\u1ee7a qu\u1ea3ng c\u00e1o Super Bowl, m\u00e0 c\u00f2n cho ph\u00e9p h\u1ecd \u0111\u1ecbnh gi\u00e1 m\u00e1y t\u00ednh c\u1ee7a h\u1ecd cao h\u01a1n c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u1ea1nh tranh. T\u1eeb \u0111\u00f3 tr\u1edf \u0111i, t\u1ea5t c\u1ea3 c\u00e1c chi\u1ebfn d\u1ecbch c\u1ee7a h\u1ecd \u0111\u1ec1u m\u00f4 t\u1ea3 c\u00f9ng m\u1ed9t th\u00f4ng \u0111i\u1ec7p c\u01a1 b\u1ea3n “Apple l\u00e0 bi\u1ec3u t\u01b0\u1ee3ng c\u1ee7a \u0111\u1ed1i l\u1eadp v\u0103n h\u00f3a c\u00f3 t\u1ea7m nh\u00ecn” so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh kh\u00e1c l\u00e0 ngu ng\u1ed1c, nguy\u00ean tr\u1ea1ng v\u00e0 tu\u00e2n th\u1ee7. <\/span><\/p>\n

Th\u01b0\u01a1ng hi\u1ec7u t\u1ea1o ra m\u1ed9t k\u1ebft n\u1ed1i con ng\u01b0\u1eddi v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n<\/span><\/h3>\n

\"X\u00e2y<\/p>\n

Ngh\u1ec7 thu\u1eadt k\u1ec3 chuy\u1ec7n cho ph\u00e9p b\u1ea1n g\u1eafn k\u1ebft v\u1edbi kh\u00e1ch h\u00e0ng \u1edf m\u1ee9c \u0111\u1ed9 c\u1ea3m x\u00fac. Ch\u1eb3ng h\u1ea1n, c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o s\u00e1ng t\u1ea1o c\u1ee7a Apple v\u00e0 c\u00e1c v\u1ecb tr\u00ed s\u1ea3n ph\u1ea9m c\u1ee7a ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng \u0111\u00e3 k\u1ec3 v\u00f4 s\u1ed1 c\u00e2u chuy\u1ec7n trong nhi\u1ec1u th\u1eadp k\u1ef7, cu\u1ed1i c\u00f9ng xoay quanh s\u1ef1 sang tr\u1ecdng s\u1eafc s\u1ea3o v\u00e0 \u0111\u1ea7y kh\u00e1t v\u1ecdng. N\u00f3 l\u00e0 m\u1ed9t ch\u1ee7 \u0111\u1ec1 g\u00e2y ti\u1ebfng vang, \u0111\u1eb7c bi\u1ec7t v\u1edbi nh\u00e2n kh\u1ea9u h\u1ecdc ng\u00e0n n\u0103m \u0111\u00f4 th\u1ecb c\u1ee7a h\u1ecd. Quan tr\u1ecdng h\u01a1n, \u0111\u00f3 l\u00e0 m\u1ed9t ch\u1ee7 \u0111\u1ec1 m\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau tr\u00ean to\u00e0n th\u1ebf gi\u1edbi c\u00f3 th\u1ec3 li\u00ean quan.<\/span><\/p>\n

X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng<\/span><\/h3>\n

\u1ede trung t\u00e2m c\u1ee7a n\u00f3, th\u01b0\u01a1ng hi\u1ec7u Apple, h\u01b0\u1edbng \u0111\u1ebfn con ng\u01b0\u1eddi v\u00e0 \u0111i\u1ec1u n\u00e0y v\u1eabn nh\u1ea5t qu\u00e1n tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c \u0111i\u1ec3m ti\u1ebfp x\u00fac, t\u1eeb h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng \u0111\u1eb7c bi\u1ec7t t\u1ea1i Genius Bars cho \u0111\u1ebfn s\u1ef1 minh b\u1ea1ch v\u00e0 trung th\u1ef1c trong m\u1ecdi giao ti\u1ebfp c\u1ee7a h\u1ecd, ngay c\u1ea3 khi n\u00f3i \u0111\u1ebfn sai s\u00f3t c\u1ee7a h\u1ecd. C\u00e1i k\u00edch th\u00edch s\u1ef1 g\u1eafn k\u1ebft s\u1ef1 trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ebfp theo n\u1eb1m \u1edf kh\u1ea3 n\u0103ng c\u1ee7a c\u00f4ng ty trong vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u ph\u1ee5 ki\u1ec7n c\u1ee7a s\u1ea3n ph\u1ea9m. IPhone ch\u01b0a bao gi\u1edd l\u00e0 \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh mang t\u00ednh c\u00e1ch m\u1ea1ng nh\u1ea5t tr\u00ean th\u1ecb tr\u01b0\u1eddng, nh\u01b0ng b\u1eb1ng c\u00e1ch t\u00edch h\u1ee3p \u0111\u01a1n gi\u1ea3n tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c s\u1ea3n ph\u1ea9m \u0111i k\u00e8m c\u1ee7a h\u1ecd, c\u00f4ng ty \u0111\u00e3 gi\u00fap b\u1ea1n d\u1ec5 d\u00e0ng ngh\u0129 \u0111\u1ebfn Apple tr\u01b0\u1edbc ti\u00ean.\u00a0<\/span><\/p>\n

 <\/p>\n

C\u00e1c y\u1ebfu t\u1ed1 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u<\/span><\/h2>\n

Ch\u00fang ta \u0111\u00e3 n\u00f3i v\u1ec1 l\u00fd do v\u00ec sao ph\u1ea3i x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u. Ti\u1ebfp theo s\u1ebd l\u00e0 c\u00e1ch th\u1ee9c th\u1ef1c hi\u1ec7n, b\u1eaft \u0111\u1ea7u v\u1edbi tuy\u00ean b\u1ed1 s\u1ee9 m\u1ec7nh v\u00e0 t\u1ea7m nh\u00ecn c\u1ee7a b\u1ea1n. H\u00e3y ngh\u0129 v\u1ec1 nhi\u1ec7m v\u1ee5 c\u1ee7a b\u1ea1n nh\u01b0 l\u00e0 b\u1ed9 n\u00e3o c\u1ee7a ho\u1ea1t \u0111\u1ed9ng, m\u1ed9t tuy\u00ean b\u1ed1 ng\u1eafn g\u1ecdn v\u00e0 s\u00fac t\u00edch x\u00e1c \u0111\u1ecbnh tr\u1ea1ng th\u00e1i hi\u1ec7n t\u1ea1i v\u00e0 m\u1ee5c \u0111\u00edch c\u1ee7a t\u1ed5 ch\u1ee9c c\u1ee7a b\u1ea1n. Trong khi \u0111\u00f3, t\u1ea7m nh\u00ecn c\u1ee7a c\u00f4ng ty b\u1ea1n l\u00e0 tr\u00e1i tim c\u1ee7a n\u00f3, cung c\u1ea5p m\u1ed9t \u1ea3nh ch\u1ee5p nhanh \u0111\u1ea7y c\u1ea3m h\u1ee9ng v\u00e0 \u0111\u1ed9ng l\u1ef1c v\u1ec1 nh\u1eefng g\u00ec b\u1ea1n t\u00ecm ki\u1ebfm \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c trong d\u00e0i h\u1ea1n. <\/span><\/p>\n

V\u1edbi tuy\u00ean b\u1ed1 s\u1ee9 m\u1ec7nh v\u00e0 t\u1ea7m nh\u00ecn \u0111\u01b0\u1ee3c \u0111\u1eb7t l\u00e0m tr\u1ee5 c\u1ed9t trong t\u1ed5 ch\u1ee9c c\u1ee7a b\u1ea1n, chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n s\u1ebd bao g\u1ed3m m\u1ecdi th\u1ee9 \u1edf gi\u1eefa. \u0110i\u1ec1u n\u00e0y cu\u1ed1i c\u00f9ng s\u1ebd c\u00f3 h\u00ecnh th\u1ee9c l\u00e0 h\u01b0\u1edbng d\u1eabn th\u01b0\u01a1ng hi\u1ec7u (\u0111\u00f4i khi \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 kinh th\u00e1nh th\u01b0\u01a1ng hi\u1ec7u). \u0110\u00e2y l\u00e0 m\u1ed9t t\u00e0i li\u1ec7u h\u1eefu h\u00ecnh s\u1ebd ph\u1ea3n \u00e1nh v\u00e0 h\u1ed7 tr\u1ee3 c\u00e1c m\u1ee5c ti\u00eau kinh doanh c\u1ee7a b\u1ea1n, ph\u00e2n bi\u1ec7t b\u1ea1n v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, c\u1ed9ng h\u01b0\u1edfng v\u1edbi kh\u00e1ch h\u00e0ng, cung c\u1ea5p m\u1ed9t khu\u00f4n m\u1eabu cho vi\u1ec7c ra quy\u1ebft \u0111\u1ecbnh v\u00e0 k\u1ebft t\u1ee7a c\u00e1c \u00fd t\u01b0\u1edfng cho c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb trong t\u01b0\u01a1ng lai.<\/span><\/p>\n

\"X\u00e2y<\/p>\n

H\u00e3y nh\u1edb r\u1eb1ng b\u1ea1n c\u00f3 th\u1ec3 th\u00eam v\u00e0 c\u1eadp nh\u1eadt h\u01b0\u1edbng d\u1eabn c\u1ee7a m\u00ecnh khi c\u00f4ng ty c\u1ee7a b\u1ea1n m\u1edf r\u1ed9ng quy m\u00f4 ho\u1eb7c thay \u0111\u1ed5i h\u01b0\u1edbng. H\u01b0\u1edbng d\u1eabn phong c\u00e1ch g\u1ea7n 200 trang c\u1ee7a Apple ch\u1eafc ch\u1eafn \u0111\u00e3 bi\u1ebfn \u0111\u1ed5i qua nhi\u1ec1u n\u0103m, m\u1edf r\u1ed9ng \u0111\u1ec3 bao g\u1ed3m vi\u1ec7c s\u1eed d\u1ee5ng \u0111\u00fang t\u1ea5t c\u1ea3 c\u00e1c t\u00ean s\u1ea3n ph\u1ea9m m\u1edbi nh\u1ea5t c\u1ee7a h\u1ecd c\u0169ng nh\u01b0 c\u00e1ch \u0111\u1ec3 b\u1ea3n \u0111\u1ecba h\u00f3a cho th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf \u0111ang m\u1edf r\u1ed9ng c\u1ee7a h\u1ecd. M\u1eb7t kh\u00e1c, Firefox gi\u1eef m\u1ecdi th\u1ee9 \u0111\u01a1n gi\u1ea3n v\u1edbi m\u1ed9t trang web t\u01b0\u01a1ng t\u00e1c bi\u1ec3u th\u1ecb c\u00e1c th\u1ef1c th\u1ec3 ri\u00eang bi\u1ec7t c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u v\u00e0 li\u00ean k\u1ebft t\u1ea5t c\u1ea3 tr\u1edf l\u1ea1i v\u1edbi c\u00e1c nguy\u00ean t\u1eafc t\u1eeb thi\u1ec7n c\u1ed1t l\u00f5i c\u1ee7a n\u00f3. H\u01b0\u1edbng d\u1eabn c\u1ee7a Facebook h\u01b0\u1edbng d\u1eabn chi ti\u1ebft t\u1eebng \u0111\u1eb7c \u0111i\u1ec3m v\u1ec1 n\u1ec1n t\u1ea3ng, cung c\u1ea5p c\u00e1ch s\u1eed d\u1ee5ng h\u1ee3p l\u00fd v\u00e0 bao g\u1ed3m nh\u1eefng l\u1eddi khuy\u00ean h\u1eefu \u00edch “n\u00ean l\u00e0m” v\u00e0 “kh\u00f4ng n\u00ean l\u00e0m.”<\/span><\/p>\n

M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u t\u1ed1t h\u01a1n c\u00f3 ngh\u0129a l\u00e0 ti\u1ebfp th\u1ecb t\u1ed1t h\u01a1n<\/span><\/h2>\n

Theo nguy\u00ean t\u1eafc chung, c\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 v\u00f2ng \u0111\u1eddi gi\u1edbi h\u1ea1n, nh\u01b0ng th\u01b0\u01a1ng hi\u1ec7u n\u1ebfu \u0111\u01b0\u1ee3c qu\u1ea3n l\u00fd t\u1ed1t th\u00ec k\u00e9o d\u00e0i m\u00e3i m\u00e3i. V\u00e0 m\u1ed9t khi b\u1ea1n \u0111\u00e3 \u0111\u00f3ng \u0111inh ch\u00ednh x\u00e1c b\u1ea1n l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u, vi\u1ec7c ti\u1ebfp th\u1ecb n\u00f3 tr\u1edf n\u00ean d\u1ec5 d\u00e0ng h\u01a1n nhi\u1ec1u. Kinh th\u00e1nh th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n, c\u00f9ng v\u1edbi nghi\u00ean c\u1ee9u v\u00e0 ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng hi\u1ec7n t\u1ea1i, s\u1ebd cho b\u1ea1n m\u1ed9t l\u1ee3i th\u1ebf chi\u1ebfn thu\u1eadt trong vi\u1ec7c x\u00e1c \u0111\u1ecbnh c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n. B\u1ea1n c\u00f3 t\u1eadp trung v\u00e0o ti\u1ebfp th\u1ecb truy\u1ec1n th\u1ed1ng nh\u01b0 radio v\u00e0 b\u1ea3ng qu\u1ea3ng c\u00e1o hay kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea1n b\u1ecb \u1ea3nh h\u01b0\u1edfng nhi\u1ec1u h\u01a1n b\u1edfi c\u00e1c video Youtube v\u00e0 b\u1ed9 l\u1ecdc Snapchat? Ti\u1ebfp th\u1ecb c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t s\u1ef1 pha tr\u1ed9n v\u00e0 k\u1ebft h\u1ee3p c\u1ee7a c\u00e1c chi\u1ebfn thu\u1eadt, nh\u01b0ng h\u00e3y c\u1ea9n th\u1eadn v\u1edbi vi\u1ec7c t\u1ef1 lan truy\u1ec1n qu\u00e1 m\u1ecfng. B\u1eb1ng c\u00e1ch li\u00ean t\u1ee5c t\u01b0 v\u1ea5n h\u01b0\u1edbng d\u1eabn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n, b\u1ea1n s\u1ebd c\u00f3 th\u1ec3 t\u1eadp trung n\u1ed7 l\u1ef1c c\u1ee7a m\u00ecnh v\u00e0o c\u00e1c chi\u1ebfn thu\u1eadt th\u1ef1c s\u1ef1 quan tr\u1ecdng.<\/span><\/p>\n

\"X\u00e2y<\/p>\n

Ch\u1eb3ng h\u1ea1n, Apple g\u1ea7n nh\u01b0 ch\u1eb3ng c\u00f3 kho\u1ea3n chi ti\u00eau n\u00e0o cho qu\u1ea3ng c\u00e1o tr\u1ea3 ti\u1ec1n v\u00e0 ch\u1ee7 y\u1ebfu d\u1ef1a v\u00e0o v\u1ecb tr\u00ed s\u1ea3n ph\u1ea9m v\u00e0 ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng. Khi b\u1ea1n \u0111\u00e3 b\u1ecb thu h\u00fat, h\u1ecd n\u1eafm b\u1eaft b\u1ea1n v\u1edbi ngh\u1ec7 thu\u1eadt sao ch\u00e9p. H\u00e3y xem trang s\u1ea3n ph\u1ea9m Apple Macbook. Gi\u1ed1ng nh\u01b0 m\u1ecdi th\u01b0\u01a1ng hi\u1ec7u m\u00e1y t\u00ednh kh\u00e1c, th\u00f4ng s\u1ed1 k\u1ef9 thu\u1eadt \u0111\u01b0\u1ee3c li\u1ec7t k\u00ea, nh\u01b0ng h\u1ea7u h\u1ebft c\u00e1c b\u1ea5t \u0111\u1ed9ng s\u1ea3n ch\u00ednh \u0111\u1ec1u t\u1eadp trung v\u00e0o b\u1ea3n sao \u0111\u01b0\u1ee3c t\u00f9y ch\u1ec9nh theo nh\u00e2n kh\u1ea9u h\u1ecdc m\u1ee5c ti\u00eau c\u1ee7a h\u1ecd. Thay v\u00ec \u0111\u1ed9 ph\u00e2n gi\u1ea3i m\u00e0n h\u00ecnh, b\u1ea1n s\u1ebd th\u1ea5y c\u00e1c c\u1ee5m t\u1eeb nh\u01b0 “rung \u0111\u1ed9ng x\u00fac gi\u00e1c,” “hi\u1ec3n th\u1ecb v\u00f5ng m\u1ea1c” v\u00e0 “c\u1eed ch\u1ec9 \u0111a ch\u1ea1m v\u00e0 c\u1ea3m \u1ee9ng”.<\/span><\/p>\n

V\u00e0o cu\u1ed1i c\u00f9ng, ti\u1ebfp th\u1ecb l\u00e0 qu\u00e1 tr\u00ecnh mang l\u1ea1i cho b\u1ea1n kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 doanh s\u1ed1 nh\u01b0ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 n\u1ec1n t\u1ea3ng \u0111\u1ec3 b\u1ea1n x\u00e2y d\u1ef1ng danh ti\u1ebfng v\u00e0 l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng. T\u1eeb nh\u1eefng ng\u01b0\u1eddi kh\u1ed5ng l\u1ed3 nh\u01b0 Apple cho \u0111\u1ebfn c\u00e1c doanh nghi\u1ec7p m\u1edbi b\u1eaft \u0111\u1ea7u, \u0111i\u1ec1u \u0111\u00f3 r\u00f5 r\u00e0ng r\u1eb1ng th\u01b0\u01a1ng hi\u1ec7u t\u1ed1t l\u00e0 v\u0169 kh\u00ed b\u00ed m\u1eadt \u0111\u1ec3 th\u00e0nh c\u00f4ng.<\/span><\/p>\n

T\u1ed5ng h\u1ee3p t\u1eeb 99designs<\/a><\/em><\/span><\/p>\n

❐ Tham kh\u1ea3o th\u00eam: <\/a> <\/span>, <\/a> <\/span>, <\/a> <\/span><\/span><\/div>
<\/div>","protected":false},"excerpt":{"rendered":"

Ng\u00e0y nay, trong 1 th\u1ebf gi\u1edbi c\u00f3 qu\u00e1 nhi\u1ec1u s\u1ef1 l\u1ef1a ch\u1ecdn v\u00e0 qu\u00e1 \u00edt th\u1eddi gian, s\u1ef1 c\u1ea1nh tranh \u0111\u1ec3 gi\u00e0nh s\u1ef1 ch\u00fa \u00fd v\u00e0 v\u00ed ti\u1ec1n c\u1ee7a kh\u00e1ch h\u00e0ng c\u00e0ng tr\u1edf n\u00ean kh\u1ed1c li\u1ec7t. H\u1ea7u h\u1ebft c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u1ec1u gi\u1ed1ng nhau v\u1ec1 t\u00ednh n\u0103ng v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng, r\u1ea5t kh\u00f3 \u0111\u1ec3 thuy\u1ebft ph\u1ee5c […]<\/p>\n","protected":false},"author":39,"featured_media":323911,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[898,10],"tags":[489,612,152,133,19,91],"class_list":["post-323901","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tai-lieu-tham-khao","category-xay-dung-thuong-hieu","tag-chien-luoc-thuong-hieu","tag-sao-kim","tag-thiet-ke-logo-3","tag-thiet-ke-thuong-hieu","tag-xay-dng-thng-hiu","tag-dnh-v-thng-hiu"],"acf":[],"views":761,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/323901","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/users\/39"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/comments?post=323901"}],"version-history":[{"count":0,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/323901\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media\/323911"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media?parent=323901"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/categories?post=323901"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/tags?post=323901"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}