{"id":323914,"date":"2019-05-15T08:05:17","date_gmt":"2019-05-15T01:05:17","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=323914"},"modified":"2022-04-20T03:08:27","modified_gmt":"2022-04-20T03:08:27","slug":"10-quy-tac-vang-trong-thiet-ke-logo","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/thiet-ke-logo\/10-quy-tac-vang-trong-thiet-ke-logo\/","title":{"rendered":"10 Quy t\u1eafc v\u00e0ng trong thi\u1ebft k\u1ebf logo"},"content":{"rendered":"\n

C\u00f9ng Sao Kim t\u00ecm hi\u1ec3u 10 Quy t\u1eafc v\u00e0ng trong thi\u1ebft k\u1ebf logo<\/strong> gi\u00fap b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t thi\u1ebft k\u1ebf logo t\u1ed1t, b\u1ec1n b\u1ec9 v\u1edbi th\u1eddi gian<\/em><\/p>\n\n\n\n

Khi nh\u1eefng thi\u1ebft k\u1ebf logo \u0111\u00fang \u0111\u01b0\u1ee3c li\u00ean k\u1ebft v\u1edbi m\u1ed9t s\u1ea3n ph\u1ea9m tuy\u1ec7t v\u1eddi, v\u00e0 khi n\u00f3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong m\u1ed9t kho\u1ea3ng th\u1eddi gian, n\u00f3 c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh t\u00e0i s\u1ea3n v\u00f4 gi\u00e1 cho b\u1ea5t k\u1ef3 c\u00f4ng ty n\u00e0o. Nike swoosh, v\u00f2m v\u00e0ng McDonald, ng\u01b0\u1eddi \u0111\u00e0n \u00f4ng Michelin, ng\u00f4i sao ba c\u00e1nh c\u1ee7a Mercedes, bi\u1ec3u t\u01b0\u1ee3ng Woolmark – \u0111\u00e2y ch\u1ec9 l\u00e0 m\u1ed9t v\u00e0i v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh h\u01a1n.<\/p>\n\n\n\n

Nh\u01b0ng b\u00ean c\u1ea1nh b\u1ea3n ch\u1ea5t ph\u1ed5 bi\u1ebfn c\u1ee7a ch\u00fang, l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 b\u1ea1n mang \u0111\u1ebfn cho logo c\u01a1 h\u1ed9i t\u1ed1t nh\u1ea5t c\u00f3 th\u1ec3 \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c tr\u1ea1ng th\u00e1i t\u01b0\u01a1ng t\u1ef1? C\u00f3 nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m ph\u1ed5 bi\u1ebfn trong m\u1ed7i d\u1ef1 \u00e1n logo th\u00e0nh c\u00f4ng. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng quy t\u1eafc thi\u1ebft k\u1ebf logo<\/strong> \u0111\u01b0\u1ee3c \u0111\u00fac r\u00fat ra t\u1eeb c\u00e1c d\u1ef1 \u00e1n thi\u1ebft k\u1ebf logo th\u00e0nh c\u00f4ng gi\u00fap c\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng logo b\u1ea1n t\u1ea1o ra.<\/span><\/p>\n\n\n\n

\"10<\/figure><\/div>\n\n\n\n
<\/div>\n\n\n\n

1. \u0110\u1eb7t n\u1ec1n m\u00f3ng cho logo<\/span><\/h2>\n\n\n\n
\"C\u00e1c
C\u00e1c logo nh\u01b0 Mercedes v\u00e0 Woolmark \u0111\u00e3 tr\u1edf th\u00e0nh t\u00e0i s\u1ea3n v\u00f4 gi\u00e1 cho c\u00f4ng ty c\u1ee7a h\u1ecd.<\/figcaption><\/figure><\/div>\n\n\n\n

M\u1ed9t trong nh\u1eefng ph\u1ea7n th\u00fa v\u1ecb nh\u1ea5t c\u1ee7a vi\u1ec7c tr\u1edf th\u00e0nh m\u1ed9t nh\u00e0 thi\u1ebft k\u1ebf l\u00e0 b\u1ea1n c\u00f3 th\u1ec3 h\u1ecdc h\u1ecfi nh\u1eefng \u0111i\u1ec1u m\u1edbi v\u1edbi m\u1ed7i d\u1ef1 \u00e1n m\u1edbi. M\u1ed7i kh\u00e1ch h\u00e0ng l\u00e0 kh\u00e1c nhau, v\u00e0 th\u1eadm ch\u00ed trong c\u00f9ng m\u1ed9t ngh\u1ec1, m\u1ecdi ng\u01b0\u1eddi l\u00e0m c\u00f4ng vi\u1ec7c c\u1ee7a h\u1ecd theo nhi\u1ec1u c\u00e1ch kh\u00e1c nhau.<\/span><\/p>\n\n\n\n

\u0110\u1ec3 d\u1ec5 d\u00e0ng \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 \u0111\u1ed3ng thu\u1eadn trong \u00fd t\u01b0\u1edfng thi\u1ebft k\u1ebf c\u1ee7a b\u1ea1n, b\u1ea1n c\u1ea7n h\u1ecfi kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh c\u00e2u h\u1ecfi \u0111\u00fang ngay t\u1eeb \u0111\u1ea7u: T\u1ea1i sao b\u1ea1n l\u1ea1i \u1edf \u0111\u00e2y? B\u1ea1n l\u00e0m g\u00ec, v\u00e0 l\u00e0m nh\u01b0 th\u1ebf n\u00e0o? \u0110i\u1ec1u g\u00ec l\u00e0m cho b\u1ea1n kh\u00e1c bi\u1ec7t? B\u1ea1n \u1edf \u0111\u00e2y v\u00ec ai? B\u1ea1n coi tr\u1ecdng \u0111i\u1ec1u g\u00ec nh\u1ea5t?<\/span><\/p>\n\n\n\n

Nh\u1eefng c\u00e2u h\u1ecfi \u0111\u00f3 c\u00f3 v\u1ebb kh\u00e1 \u0111\u01a1n gi\u1ea3n, nh\u01b0ng ch\u00fang c\u00f3 th\u1ec3 kh\u00f3 tr\u1ea3 l\u1eddi, v\u00e0 ch\u00fang s\u1ebd d\u1eabn \u0111\u1ebfn nh\u1eefng c\u00e2u h\u1ecfi ti\u1ebfp theo v\u1ec1 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n. Nh\u1eefng g\u00ec b\u1ea1n kh\u00e1m ph\u00e1 trong giai \u0111o\u1ea1n n\u00e0y c\u1ee7a m\u1ed9t d\u1ef1 \u00e1n s\u1ebd gi\u00fap x\u00e1c \u0111\u1ecbnh h\u01b0\u1edbng thi\u1ebft k\u1ebf m\u1ea1nh nh\u1ea5t c\u00f3 th\u1ec3.<\/span><\/p>\n\n\n\n

<\/div>\n\n\n\n

2. H\u00e3y tr\u00e2n tr\u1ecdng b\u1ea3n ph\u00e1c th\u1ea3o c\u1ee7a b\u1ea1n<\/strong><\/span><\/h2>\n\n\n\n
\"B\u1ea3n
B\u1ea3n ph\u00e1c th\u1ea3o linh v\u1eadt Firefox c\u1ee7a Martijn Rijven, ng\u01b0\u1eddi \u0111\u01b0\u1ee3c Wolff Olins \u1ee7y nhi\u1ec7m.<\/figcaption><\/figure><\/div>\n\n\n\n

S\u1eed d\u1ee5ng b\u1ea3ng v\u1ebd ph\u00e1c th\u1ea3o l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 m\u1eaft ch\u00fang ta tr\u00e1nh kh\u1ecfi \u00e1nh s\u00e1ng ch\u00f3i c\u1ee7a c\u00e1c pixel s\u00e1ng r\u1ef1c c\u00f3 xu h\u01b0\u1edbng chi ph\u1ed1i cu\u1ed9c s\u1ed1ng c\u1ee7a ch\u00fang ta.<\/span><\/p>\n\n\n\n

Nh\u01b0ng quan tr\u1ecdng h\u01a1n, vi\u1ec7c ghi l\u1ea1i c\u00e1c \u00fd t\u01b0\u1edfng thi\u1ebft k\u1ebf kh\u00e1c nhau c\u00f3 th\u1ec3 nhanh h\u01a1n nhi\u1ec1u khi kh\u00f4ng c\u00f3 m\u1ed9t thi\u1ebft b\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 gi\u1eefa tay v\u00e0 b\u1ed9 n\u00e3o c\u1ee7a ch\u00fang ta.<\/span><\/p>\n\n\n\n

V\u00ec v\u1eady, n\u1ebfu b\u1ea1n th\u1ee9c d\u1eady trong \u0111\u00eam v\u1edbi m\u1ed9t \u00fd t\u01b0\u1edfng m\u00e0 b\u1ea1n kh\u00f4ng mu\u1ed1n m\u1ea5t, c\u00e2y b\u00fat v\u00e0 t\u1edd gi\u1ea5y tr\u00ean gi\u01b0\u1eddng l\u00e0 c\u00e1ch l\u00fd t\u01b0\u1edfng \u0111\u1ec3 ghi nh\u1edb. Ph\u00e1c th\u1ea3o c\u0169ng gi\u00fap b\u1ea1n d\u1ec5 d\u00e0ng \u0111\u1eb7t c\u00e1c h\u00ecnh d\u1ea1ng ch\u00ednh x\u00e1c v\u00e0o n\u01a1i b\u1ea1n mu\u1ed1n – \u1edf \u0111\u00f3 s\u1ebd lu\u00f4n c\u00f3 th\u1eddi gian \u0111\u1ec3 s\u1ed1 h\u00f3a c\u00e1c \u0111\u00e1nh d\u1ea5u c\u1ee7a b\u1ea1n sau n\u00e0y.<\/span><\/p>\n\n\n\n

Khi b\u1ea1n m\u00f4 t\u1ea3 \u00fd t\u01b0\u1edfng thi\u1ebft k\u1ebf cho kh\u00e1ch h\u00e0ng, tr\u01b0\u1edbc khi s\u1ed1 h\u00f3a m\u1ed9t nh\u00e3n hi\u1ec7u, c\u00f3 th\u1ec3 h\u1eefu \u00edch \u0111\u1ec3 chia s\u1ebb m\u1ed9t ho\u1eb7c hai b\u1ea3n ph\u00e1c th\u1ea3o, gi\u00fap h\u1ecd d\u1ec5 d\u00e0ng h\u00ecnh dung ra k\u1ebft qu\u1ea3 m\u00e0 kh\u00f4ng b\u1ecb ph\u00e2n t\u00e2m t\u1eeb ki\u1ec3u ch\u1eef v\u00e0 m\u00e0u s\u1eafc. M\u1eb7c d\u00f9 v\u1eady, \u0111\u1eebng chia s\u1ebb qu\u00e1 nhi\u1ec1u – ch\u1ec9 nh\u1eefng \u00fd t\u01b0\u1edfng t\u1ed1t nh\u1ea5t.<\/span><\/p>\n\n\n\n

<\/div>\n\n\n\n

3. Thi\u1ebft k\u1ebf logo v\u1edbi m\u00e0u \u0111en v\u00e0 tr\u1eafng tr\u01b0\u1edbc<\/span><\/h2>\n\n\n\n
\"C\u00e1c
C\u00e1c chi ti\u1ebft b\u00ean trong c\u1ee7a logo Apple \u0111\u00e3 thay \u0111\u1ed5i qua nhi\u1ec1u n\u0103m, nh\u01b0ng h\u00ecnh b\u00f3ng v\u1eabn c\u00f2n.<\/figcaption><\/figure><\/div>\n\n\n\n

Thi\u1ebft k\u1ebf v\u1edbi m\u00e0u \u0111en v\u00e0 tr\u1eafng tr\u01b0\u1edbc, ho\u00e0n thi\u1ec7n m\u00e0u s\u1eafc \u1edf b\u01b0\u1edbc cu\u1ed1i c\u00f9ng gi\u00fap b\u1ea1n t\u1eadp trung s\u1ef1 ch\u00fa \u00fd v\u00e0o nh\u1eefng \u0111i\u1ec1u c\u01a1 b\u1ea3n c\u1ee7a \u00fd t\u01b0\u1edfng h\u01a1n l\u00e0 th\u1ee9 g\u00ec \u0111\u00f3 d\u1ec5 d\u00e0ng thay \u0111\u1ed5i h\u01a1n nhi\u1ec1u. M\u1ed9t \u00fd t\u01b0\u1edfng t\u1ed3i kh\u00f4ng th\u1ec3 \u0111\u01b0\u1ee3c gi\u1ea3i c\u1ee9u b\u1edfi b\u1ea3ng m\u00e0u th\u00fa v\u1ecb, trong khi \u0111\u00f3 m\u1ed9t \u00fd t\u01b0\u1edfng t\u1ed1t v\u1eabn s\u1ebd t\u1ed1t b\u1ea5t k\u1ec3 m\u00e0u s\u1eafc.<\/span><\/p>\n\n\n\n

H\u00e3y ngh\u0129 v\u1ec1 m\u1ed9t bi\u1ec3u t\u01b0\u1ee3ng n\u1ed5i ti\u1ebfng. Ch\u00fang ta nh\u1edb \u0111\u1ebfn h\u00ecnh d\u00e1ng c\u1ee7a n\u00f3 tr\u01b0\u1edbc ti\u00ean thay v\u00ec m\u00e0u s\u1eafc. \u0110\u00f3 l\u00e0 c\u00e1c \u0111\u01b0\u1eddng k\u1ebb, h\u00ecnh d\u1ea1ng, \u00fd t\u01b0\u1edfng, cho d\u00f9 \u0111\u00f3 l\u00e0 v\u1ebft c\u1eafn t\u1eeb m\u1ed9t qu\u1ea3 t\u00e1o, ba s\u1ecdc k\u1ebb, b\u1ed1n v\u00f2ng tr\u00f2n li\u00ean k\u1ebft theo \u0111\u01b0\u1eddng ngang hay th\u1ee9 g\u00ec kh\u00e1c.<\/span><\/p>\n\n\n\n

<\/div>\n\n\n\n

> Tham kh\u1ea3o ngay D\u1ecaCH V\u1ee4 THI\u1ebeT K\u1ebe LOGO<\/strong><\/a> c\u1ee7a Sao Kim \u0111\u1ec3 t\u1ea1o cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n m\u1ed9t logo x\u1ee9ng t\u1ea7m. B\u1eaft \u0111\u1ea7u ngay!<\/em><\/p>\n\n\n\n

<\/div>\n\n\n\n

4. Gi\u1eef cho Logo th\u00edch h\u1ee3p<\/span><\/h2>\n\n\n\n
\"Ng\u01b0\u1eddi
Ng\u01b0\u1eddi s\u00e1ng l\u1eadp Pentagram Alan Fletcher \u0111\u00e3 t\u1ea1o ra logo V & A v\u00e0o n\u0103m 1989.<\/figcaption><\/figure><\/div>\n\n\n\n

M\u1ed9t nh\u00e3n hi\u1ec7u ph\u1ea3i ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c \u00fd t\u01b0\u1edfng v\u00e0 ho\u1ea1t \u0111\u1ed9ng m\u00e0 n\u00f3 \u0111\u1ea1i di\u1ec7n. M\u1ed9t ki\u1ec3u ch\u1eef trang nh\u00e3 s\u1ebd ph\u00f9 h\u1ee3p v\u1edbi m\u1ed9t nh\u00e0 h\u00e0ng cao c\u1ea5p h\u01a1n l\u00e0 nh\u00e0 gi\u1eef tr\u1ebb. M\u1ed9t b\u1ea3ng m\u00e0u g\u1ed3m h\u1ed3ng hu\u1ef3nh quang v\u00e0 m\u00e0u v\u00e0ng s\u1ebd kh\u00f4ng gi\u00fap th\u00f4ng \u0111i\u1ec7p c\u1ee7a b\u1ea1n t\u01b0\u01a1ng t\u00e1c v\u1edbi nh\u1eefng ng\u01b0\u1eddi h\u01b0u tr\u00ed nam.<\/span><\/p>\n\n\n\n

Ph\u00e1c th\u1ea3o m\u1ed9t nh\u00e3n hi\u1ec7u mang m\u1ed9t s\u1ed1 \u0111i\u1ec3m t\u01b0\u01a1ng \u0111\u1ed3ng v\u1edbi h\u00ecnh ch\u1eef v\u1ea1n, b\u1ea5t k\u1ec3 ng\u00e0nh c\u00f4ng nghi\u1ec7p l\u00e0 kh\u00f4ng mang l\u1ea1i hi\u1ec7u qu\u1ea3. L\u00fd do c\u1ee7a b\u1ea1n c\u00e0ng ph\u00f9 h\u1ee3p \u0111\u1eb1ng sau m\u1ed9t thi\u1ebft k\u1ebf c\u1ee5 th\u1ec3, c\u00e0ng d\u1ec5 b\u00e1n \u00fd t\u01b0\u1edfng cho kh\u00e1ch h\u00e0ng. V\u00e0 \u0111\u00f3 th\u01b0\u1eddng c\u00f3 th\u1ec3 l\u00e0 ph\u1ea7n th\u1eed th\u00e1ch nh\u1ea5t c\u1ee7a m\u1ed9t d\u1ef1 \u00e1n. Nh\u00e0 thi\u1ebft k\u1ebf kh\u00f4ng ch\u1ec9 thi\u1ebft k\u1ebf. H\u1ecd c\u0169ng b\u00e1n nh\u1eefng thi\u1ebft k\u1ebf c\u1ee7a m\u00ecnh n\u1eefa.<\/span><\/p>\n\n\n\n

<\/div>\n\n\n\n

5. Logo nh\u1eb1m m\u1ee5c \u0111\u00edch d\u1ec5 nh\u1edb<\/span><\/h2>\n\n\n\n
\"Logo
Logo ng\u00e2n h\u00e0ng Deutsche 1974 c\u1ee7a Anton Stankowski.<\/figcaption><\/figure><\/div>\n\n\n\n

S\u1ef1 \u0111\u01a1n gi\u1ea3n h\u1ed7 tr\u1ee3 s\u1ef1 c\u00f4ng nh\u1eadn, \u0111\u1eb7c bi\u1ec7t l\u00e0 khi r\u1ea5t nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u \u0111ang c\u1ea1nh tranh \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a ch\u00fang ta.<\/span><\/p>\n\n\n\n

B\u1ea1n mu\u1ed1n mang \u0111\u1ebfn cho ng\u01b0\u1eddi xem c\u01a1 h\u1ed9i nh\u1edb l\u1ea1i m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u ch\u1ec9 sau m\u1ed9t c\u00e1i nh\u00ecn tho\u00e1ng qua? <\/span><\/p>\n\n\n\n

\u0110i\u1ec1u \u0111\u00f3 kh\u00f4ng th\u1ec3 th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c v\u1edbi m\u1ed9t thi\u1ebft k\u1ebf logo qu\u00e1 chi ti\u1ebft.<\/span><\/p>\n\n\n\n

M\u1ed9t logo ph\u1ea3i \u0111\u01b0\u1ee3c t\u1eadp trung v\u00e0o kh\u00e1i ni\u1ec7m – c\u00f3 m\u1ed9t c\u00e2u chuy\u1ec7n ri\u00eang – v\u00e0 trong h\u1ea7u h\u1ebft c\u00e1c tr\u01b0\u1eddng h\u1ee3p ph\u1ea3i kh\u00f4ng ph\u1ee9c t\u1ea1p v\u1ec1 h\u00ecnh th\u1ee9c. \u0110i\u1ec1u n\u00e0y l\u00e0 do n\u00f3 c\u1ea7n ph\u1ea3i ho\u1ea1t \u0111\u1ed9ng \u1edf nhi\u1ec1u k\u00edch c\u1ee1 kh\u00e1c nhau v\u00e0 trong m\u1ed9t lo\u1ea1t c\u00e1c \u1ee9ng d\u1ee5ng, t\u1eeb bi\u1ec3u t\u01b0\u1ee3ng trang web trong thanh tr\u00ecnh duy\u1ec7t \u0111\u1ebfn bi\u1ec3n hi\u1ec7u tr\u00ean t\u00f2a nh\u00e0.<\/span><\/p>\n\n\n\n

> \u0110\u1ecdc th\u00eam: 45 Nguy\u00ean t\u1eafc thi\u1ebft k\u1ebf Logo<\/strong><\/a> c\u1ee7a Sao Kim<\/em><\/p>\n\n\n\n

<\/div>\n\n\n\n

6. C\u1ed1 g\u1eafng t\u1ea1o logo kh\u00e1c bi\u1ec7t<\/span><\/h2>\n\n\n\n
\"Logo
Logo Tate 1999 c\u1ee7a Wolff Olins \u0111\u00e3 h\u1ee3p nh\u1ea5t b\u1ed1n ph\u00f2ng tr\u01b0ng b\u00e0y c\u1ee7a Tate tr\u00ean kh\u1eafp n\u01b0\u1edbc Anh.<\/figcaption><\/figure><\/div>\n\n\n\n

Khi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ee7a kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n \u0111\u1ec1u s\u1eed d\u1ee5ng m\u1ed9t ki\u1ec3u ch\u1eef c\u1ee5 th\u1ec3, ho\u1eb7c c\u00f9ng m\u1ed9t lo\u1ea1i b\u1ea3ng m\u00e0u ho\u1eb7c m\u1ed9t bi\u1ec3u t\u01b0\u1ee3ng \u0111\u01b0\u1ee3c \u0111\u1eb7t \u1edf b\u00ean tr\u00e1i c\u1ee7a t\u00ean th\u01b0\u01a1ng hi\u1ec7u, h\u00e3y l\u00e0m \u0111i\u1ec1u g\u00ec \u0111\u00f3 kh\u00e1c bi\u1ec7t. N\u00f3 cung c\u1ea5p cho b\u1ea1n c\u01a1 h\u1ed9i ho\u00e0n h\u1ea3o \u0111\u1ec3 l\u00e0m cho kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n n\u1ed5i b\u1eadt, kh\u00e1c bi\u1ec7t v\u1edbi \u0111\u1ed1i th\u1ee7 thay v\u00ec khi\u1ebfn h\u1ecd h\u00f2a l\u1eabn v\u00e0o. <\/span><\/p>\n\n\n\n

Nh\u01b0ng r\u1ea5t nhi\u1ec1u \u0111i\u1ec3m t\u01b0\u01a1ng \u0111\u1ed3ng tr\u00ean th\u1ecb tr\u01b0\u1eddng kh\u00f4ng nh\u1ea5t thi\u1ebft c\u00f3 ngh\u0129a l\u00e0 c\u00f4ng vi\u1ec7c c\u1ee7a b\u1ea1n \u0111\u00e3 tr\u1edf n\u00ean d\u1ec5 d\u00e0ng h\u01a1n, b\u1edfi v\u00ec n\u00f3 c\u1ea7n m\u1ed9t kh\u00e1ch h\u00e0ng d\u0169ng c\u1ea3m \u0111\u1ec3 n\u1eafm b\u1eaft xu h\u01b0\u1edbng.<\/span><\/p>\n\n\n\n

<\/div>\n\n\n\n

7. Xem x\u00e9t nh\u1eadn di\u1ec7n r\u1ed9ng l\u1edbn h\u01a1n<\/span><\/h2>\n\n\n\n
\"Wolff
Wolff Olins \u0111\u00e3 t\u1ea1o ra m\u1ed9t ki\u1ec3u ch\u1eef m\u1edbi cho h\u1ed7 tr\u1ee3 ung th\u01b0 Macmillan v\u00e0o n\u0103m 2006; m\u1ed9t ph\u1ea7n c\u1ee7a t\u00e1i \u0111\u1ecbnh v\u1ecb r\u1ed9ng h\u01a1n.<\/figcaption><\/figure><\/div>\n\n\n\n

Hi\u1ebfm khi b\u1ea1n nh\u00ecn th\u1ea5y m\u1ed9t logo \u0111\u1ee9ng ri\u00eang bi\u1ec7t m\u00e0 kh\u00f4ng c\u00f3 ng\u1eef c\u1ea3nh c\u1ee7a m\u1ed9t trang web ho\u1eb7c danh thi\u1ebfp ho\u1eb7c menu \u0111\u1ed3 u\u1ed1ng ho\u1eb7c bi\u1ec3u t\u01b0\u1ee3ng \u1ee9ng d\u1ee5ng.<\/span><\/p>\n\n\n\n

\u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao m\u1ed9t b\u00e0i thuy\u1ebft tr\u00ecnh kh\u00e1ch h\u00e0ng c\u1ea7n bao g\u1ed3m nhi\u1ec1u \u0111i\u1ec3m ti\u1ebfp x\u00fac kh\u00e1c nhau \u0111\u1ec3 cho th\u1ea5y logo xu\u1ea5t hi\u1ec7n nh\u01b0 th\u1ebf n\u00e0o khi \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng nh\u00ecn th\u1ea5y. N\u00f3 gi\u1ed1ng nh\u01b0 khi b\u1ea1n b\u1ecb m\u1eafc k\u1eb9t trong m\u1ed9t l\u1ed1i m\u00f2n – n\u00f3 c\u00f3 th\u1ec3 gi\u00fap l\u00f9i l\u1ea1i, nh\u00ecn v\u00e0o b\u1ee9c tranh l\u1edbn h\u01a1n, \u0111\u1ec3 xem b\u1ea1n \u0111ang \u1edf \u0111\u00e2u, nh\u1eefng g\u00ec \u0111ang bao quanh b\u1ea1n. <\/span><\/p>\n\n\n\n

V\u1ec1 m\u1eb7t thi\u1ebft k\u1ebf, b\u1ee9c tranh l\u1edbn h\u01a1n l\u00e0 m\u1ecdi v\u1eadt ph\u1ea9m ti\u1ec1m n\u0103ng m\u00e0 logo kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 xu\u1ea5t hi\u1ec7n. Nh\u01b0ng lu\u00f4n lu\u00f4n xem x\u00e9t c\u00e1ch nh\u1eadn di\u1ec7n ho\u1ea1t \u0111\u1ed9ng khi logo kh\u00f4ng \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb, b\u1edfi v\u00ec \u0111i\u1ec1u quan tr\u1ecdng l\u00e0, m\u1ed9t bi\u1ec3u t\u01b0\u1ee3ng s\u1ebd ch\u1ec9 nh\u1eadn m\u1ed9t nh\u1eadn di\u1ec7n cho \u0111\u1ebfn nay.<\/span><\/p>\n\n\n\n

M\u1ed9t c\u00e1ch \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c h\u00ecnh \u1ea3nh g\u1eafn k\u1ebft l\u00e0 t\u1ea1o ra m\u1ed9t ki\u1ec3u ch\u1eef ri\u00eang bi\u1ec7t m\u00e0 kh\u00f4ng ch\u1ec9 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong logo, m\u00e0 c\u00f2n \u0111\u01b0\u1ee3c nh\u00ecn th\u1ea5y trong c\u00e1c th\u00f4ng tin truy\u1ec1n th\u00f4ng, marketing.<\/span><\/p>\n\n\n\n

<\/div>\n\n\n\n

8. Logo kh\u00f4ng qu\u00e1 b\u00e1m v\u00e0o ngh\u0129a \u0111en<\/span><\/h2>\n\n\n\n
\"C\u00e1c
C\u00e1c logo cho Penguin v\u00e0 Shell kh\u00f4ng \u0111\u01b0a ra b\u1ea5t k\u1ef3 manh m\u1ed1i n\u00e0o v\u1ec1 lo\u1ea1i c\u00f4ng ty m\u00e0 ch\u00fang \u0111\u1ea1i di\u1ec7n.<\/figcaption><\/figure><\/div>\n\n\n\n

M\u1ed9t logo kh\u00f4ng ph\u1ea3i th\u1ec3 hi\u1ec7n nh\u1eefng g\u00ec c\u00f4ng ty l\u00e0m, tr\u00ean th\u1ef1c t\u1ebf s\u1ebd t\u1ed1t h\u01a1n n\u1ebfu kh\u00f4ng ph\u1ea3i th\u1ec3 hi\u1ec7n nh\u1eefng g\u00ec c\u00f4ng ty l\u00e0m. B\u1edfi v\u00ec nh\u00e3n hi\u1ec7u c\u00e0ng tr\u1eebu t\u01b0\u1ee3ng th\u00ec c\u00e0ng c\u00f3 th\u1ec3 tr\u01b0\u1eddng t\u1ed3n b\u1ec1n b\u1ec9 h\u01a1n.<\/span><\/p>\n\n\n\n

V\u1ec1 m\u1eb7t l\u1ecbch s\u1eed, b\u1ea1n n\u00ean th\u1ec3 hi\u1ec7n nh\u00e0 m\u00e1y c\u1ee7a b\u1ea1n, ho\u1eb7c c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t huy hi\u1ec7u n\u1ebfu \u0111\u00f3 l\u00e0 m\u1ed9t doanh nghi\u1ec7p gia \u0111\u00ecnh. Nh\u01b0ng c\u00e1c bi\u1ec3u t\u01b0\u1ee3ng kh\u00f4ng n\u00ean th\u1ec3 hi\u1ec7n nh\u1eefng g\u00ec b\u1ea1n l\u00e0m.<\/span><\/p>\n\n\n\n

Thay v\u00e0o \u0111\u00f3, ch\u00fang n\u00ean l\u00e0m r\u00f5 b\u1ea1n l\u00e0 ai. \u00dd ngh\u0129a trong m\u1eaft c\u00f4ng ch\u00fang s\u1ebd \u0111\u01b0\u1ee3c th\u00eam v\u00e0o sau \u0111\u00f3, khi c\u00e1c m\u1ed1i li\u00ean h\u1ec7 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c h\u00ecnh th\u00e0nh gi\u1eefa nh\u1eefng g\u00ec c\u00f4ng ty l\u00e0m v\u00e0 h\u00ecnh d\u1ea1ng, m\u00e0u s\u1eafc c\u1ee7a nh\u00e3n hi\u1ec7u.<\/span><\/p>\n\n\n\n

<\/div>\n\n\n\n

9. Ghi nh\u1edb c\u00e1c bi\u1ec3u t\u01b0\u1ee3ng l\u00e0 kh\u00f4ng c\u1ea7n thi\u1ebft<\/span><\/h2>\n\n\n\n
\"Logo
Logo 2004 c\u1ee7a Johnson cho shelter v\u1edbi m\u00e1i v\u00f2m ‘h’ \u0111\u00e3 gi\u00fap \u0111\u1ecbnh v\u1ecb l\u1ea1i t\u1ed5 ch\u1ee9c t\u1eeb thi\u1ec7n nh\u00e0 \u1edf.<\/figcaption><\/figure><\/div>\n\n\n\n

Th\u00f4ng th\u01b0\u1eddng, m\u1ed9t logo c\u00f3 ch\u1ee9a t\u1eeb ri\u00eang bi\u1ec7t s\u1ebd c\u00f3 hi\u1ec7u qu\u1ea3 t\u1ed1t, \u0111\u1eb7c bi\u1ec7t khi t\u00ean c\u00f4ng ty l\u00e0 duy nh\u1ea5t, ch\u1eb3ng h\u1ea1n nh\u01b0 Google, Mobil, ho\u1eb7c Pirelli. Nh\u01b0ng m\u1ed9t phi\u00ean b\u1ea3n logo ho\u1ea1t \u0111\u1ed9ng trong gi\u1edbi h\u1ea1n nh\u1ecf s\u1ebd lu\u00f4n lu\u00f4n c\u00f3 \u00edch.<\/span><\/p>\n\n\n\n

\u0110i\u1ec1u \u0111\u00f3 c\u00f3 th\u1ec3 \u0111\u01a1n gi\u1ea3n nh\u01b0 n\u00e2ng m\u1ed9t ch\u1eef c\u00e1i kh\u1ecfi t\u00ean v\u00e0 s\u1eed d\u1ee5ng c\u00f9ng m\u1ed9t m\u00e0u ho\u1eb7c n\u00f3 c\u00f3 th\u1ec3 k\u1ebft h\u1ee3p m\u1ed9t bi\u1ec3u t\u01b0\u1ee3ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nh\u01b0 m\u1ed9t y\u1ebfu t\u1ed1 thi\u1ebft k\u1ebf th\u1ee9 c\u1ea5p (\u0111\u00e1nh d\u1ea5u t\u1eeb \u0111\u1ea7u ti\u00ean, k\u00fd hi\u1ec7u th\u1ee9 hai) thay v\u00ec nh\u01b0 m\u1ed9t bi\u1ec3u t\u01b0\u1ee3ng kh\u00f3a trong khi c\u1ea3 hai m\u1ea3nh hi\u1ec3n th\u1ecb c\u00f9ng v\u1edbi nhau.<\/span><\/p>\n\n\n\n

\u0110\u1eebng b\u1ecb c\u00e1m d\u1ed7 l\u00e0m qu\u00e1 m\u1ee9c s\u1ef1 tinh t\u1ebf c\u1ee7a thi\u1ebft k\u1ebf ch\u1ec9 v\u00ec tr\u1ecdng t\u00e2m l\u00e0 c\u00e1c ch\u1eef c\u00e1i. T\u00ednh d\u1ec5 \u0111\u1ecdc l\u00e0 ch\u00eca kh\u00f3a v\u1edbi b\u1ea5t k\u1ef3 logo ch\u1eef c\u00e1i n\u00e0o v\u00e0 b\u00e0i thuy\u1ebft tr\u00ecnh c\u1ee7a b\u1ea1n n\u00ean th\u1ec3 hi\u1ec7n c\u00e1ch thi\u1ebft k\u1ebf c\u1ee7a b\u1ea1n ho\u1ea1t \u0111\u1ed9ng \u1edf m\u1ecdi k\u00edch c\u1ee1, l\u1edbn v\u00e0 nh\u1ecf.<\/span><\/p>\n\n\n\n

<\/div>\n\n\n\n

10. Logo l\u00e0m m\u1ecdi ng\u01b0\u1eddi c\u01b0\u1eddi<\/span><\/h2>\n\n\n\n
\"Bi\u1ec3u
Bi\u1ec3u t\u01b0\u1ee3ng c\u1ee7a Amazone do Duckworth thi\u1ebft k\u1ebf n\u0103m 2000 v\u1edbi n\u1ee5 c\u01b0\u1eddi \u1ea9n gi\u1ea5u.<\/figcaption><\/figure><\/div>\n\n\n\n

Th\u00eam m\u1ed9t ch\u00fat d\u00ed d\u1ecfm v\u00e0o c\u00f4ng vi\u1ec7c kh\u00f4ng ch\u1ec9 gi\u00fap c\u00f4ng vi\u1ec7c c\u1ee7a b\u1ea1n tr\u1edf n\u00ean th\u00fa v\u1ecb h\u01a1n m\u00e0 c\u00f2n c\u00f3 th\u1ec3 gi\u00fap kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n th\u00e0nh c\u00f4ng h\u01a1n.<\/span><\/p>\n\n\n\n

N\u00f3 s\u1ebd kh\u00f4ng ph\u00f9 h\u1ee3p cho m\u1ecdi ng\u00e0nh ngh\u1ec1, ch\u1eb3ng h\u1ea1n nh\u01b0 c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t v\u0169 kh\u00ed hay c\u00e1c c\u00f4ng ty thu\u1ed1c l\u00e1, nh\u01b0ng b\u1ea1n c\u00f3 ch\u1ecdn l\u00e0m vi\u1ec7c v\u1edbi c\u00e1c c\u00f4ng ty \u0111\u00f3 hay kh\u00f4ng l\u00e0 m\u1ed9t \u0111i\u1ec1u kh\u00e1c. C\u00f3 l\u1ebd c\u00e1c l\u0129nh v\u1ef1c t\u00e0i ch\u00ecnh v\u00e0 lu\u1eadt ph\u00e1p \u00edt \u1ed3n \u00e0o h\u01a1n v\u1edbi c\u00e1c c\u00f4ng ty s\u1edf h\u1eefu nh\u1eefng nh\u1eadn di\u1ec7n kh\u00f4 c\u1ee9ng, \u0111\u01b0a m\u1ed9t v\u00e0i s\u1ef1 h\u00e0i h\u01b0\u1edbc v\u00e0o nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u cho nh\u1eefng kh\u00e1ch h\u00e0ng nh\u01b0 v\u1eady l\u00e0 m\u1ed9t c\u00e1ch \u0111\u1ec3 ph\u00e2n bi\u1ec7t h\u1ecd. <\/span><\/p>\n\n\n\n

M\u1eb7c d\u00f9 v\u1eady, c\u00f3 m\u1ed9t s\u1ef1 c\u00e2n b\u1eb1ng. \u0110i qu\u00e1 xa v\u00e0 b\u1ea1n c\u00f3 nguy c\u01a1 xa l\u00e1nh kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Nh\u01b0ng b\u1ea5t k\u1ec3 c\u00f4ng ty g\u00ec, m\u1ecdi ng\u01b0\u1eddi l\u00e0m kinh doanh v\u1edbi m\u1ecdi ng\u01b0\u1eddi. L\u00e0 con ng\u01b0\u1eddi, kh\u00eda c\u1ea1nh t\u00ecnh c\u1ea3m \u0111\u1ed1i v\u1edbi c\u00f4ng vi\u1ec7c lu\u00f4n c\u00f3 m\u1ed9t m\u1ee9c \u0111\u1ed9 ph\u00f9 h\u1ee3p.<\/span><\/p>\n\n\n\n

<\/div>\n\n\n\n

T\u1ed5ng k\u1ebft<\/strong><\/h2>\n\n\n\n

Tr\u00ean \u0111\u00e2y, Sao Kim \u0111\u00e3 chia s\u1ebb cho b\u1ea1n 10 Quy t\u1eafc v\u00e0ng trong thi\u1ebft k\u1ebf logo:<\/p>\n\n\n\n

<\/div>\n\n\n\n
  1. \u0110\u1eb7t n\u1ec1n m\u00f3ng cho Logo<\/li>
  2. H\u00e3y tr\u00e2n tr\u1ecdng b\u1ea3n ph\u00e1c th\u1ea3o<\/li>
  3. Thi\u1ebft k\u1ebf logo v\u1edbi m\u00e0u \u0111en v\u00e0 tr\u1eafng tr\u01b0\u1edbc<\/li>
  4. Gi\u1eef cho logo th\u00edch h\u1ee3p<\/li>
  5. Logo nh\u1eb1m m\u1ee5c \u0111\u00edch d\u1ec5 nh\u1edb<\/li>
  6. C\u1ed1 g\u1eafng t\u1ea1o logo kh\u00e1c bi\u1ec7t<\/li>
  7. Xem x\u00e9t nh\u1eadn di\u1ec7n r\u1ed9ng l\u1edbn h\u01a1n<\/li>
  8. Logo kh\u00f4ng qu\u00e1 b\u00e1m v\u00e0o ngh\u0129a \u0111en<\/li>
  9. Ghi nh\u1edb c\u00e1c bi\u1ec3u t\u01b0\u1ee3ng l\u00e0 kh\u00f4ng c\u1ea7n thi\u1ebft<\/li>
  10. Logo l\u00e0m m\u1ecdi ng\u01b0\u1eddi c\u01b0\u1eddi<\/li><\/ol>\n\n\n\n
    <\/div>\n\n\n\n

    Hi v\u1ecdng r\u1eb1ng 10 Quy t\u1eafc n\u00e0y gi\u00fap b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o ra m\u1ed9t logo t\u1ed1t h\u01a1n cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n

    <\/div>\n\n\n\n

    > N\u1ebfu b\u1ea1n c\u1ea7n m\u1ed9t nh\u00e0 thi\u1ebft k\u1ebf chuy\u00ean nghi\u1ec7p h\u1ed7 tr\u1ee3 b\u1ea1n ho\u00e0n thi\u1ec7n \u00fd t\u01b0\u1edfng logo, h\u00e3y li\u00ean h\u1ec7 ngay v\u1edbi Sao Kim theo s\u1ed1 0964.699.499<\/strong><\/a> \u0111\u1ec3 \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n c\u1ee5 th\u1ec3 v\u1ec1 d\u1ecbch v\u1ee5 thi\u1ebft k\u1ebf logo.<\/em><\/p>\n\n\n\n

    <\/div>\n\n\n\n
    \n\n\n\n
    <\/div>\n\n\n\n

    SAO KIM BRANDING – Branding Agency \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1ch h\u00e0ng tin t\u01b0\u1edfng nh\u1ea5t<\/strong><\/p>\n\n\n\n

    Tel: 0964.699.499<\/strong><\/a><\/p>\n\n\n\n

    Email: info@saokim.com.vn<\/strong><\/a><\/p>\n\n\n\n

    Facebook:<\/strong> Sao Kim Branding<\/a><\/p>\n\n\n\n

    Case study Behance<\/strong>: Sao Kim Branding<\/a><\/p>\n\n\n\n

    <\/div>\n
    ❐ Tham kh\u1ea3o th\u00eam: <\/a> <\/span>, <\/a> <\/span>, <\/a> <\/span><\/span><\/div>
    <\/div>","protected":false},"excerpt":{"rendered":"

    C\u00f9ng Sao Kim t\u00ecm hi\u1ec3u 10 Quy t\u1eafc v\u00e0ng trong thi\u1ebft k\u1ebf logo gi\u00fap b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t thi\u1ebft k\u1ebf logo t\u1ed1t, b\u1ec1n b\u1ec9 v\u1edbi th\u1eddi gian. Nh\u1eefng \u0111i\u1ec1u \u0111\u01b0\u1ee3c \u0111\u00fac r\u00fat ra t\u1eeb c\u00e1c d\u1ef1 \u00e1n thi\u1ebft k\u1ebf logo th\u00e0nh c\u00f4ng<\/p>\n","protected":false},"author":39,"featured_media":331614,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6,8],"tags":[114,1095,612,1096,152,133],"class_list":["post-323914","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thiet-ke-logo","category-thongtin","tag-nhn-din-thng-hiu","tag-nhan-dien-van-phong","tag-sao-kim","tag-thiet-ke-bo-cip","tag-thiet-ke-logo-3","tag-thiet-ke-thuong-hieu"],"acf":[],"views":1651,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/323914","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/users\/39"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/comments?post=323914"}],"version-history":[{"count":0,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/323914\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media\/331614"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media?parent=323914"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/categories?post=323914"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/tags?post=323914"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}