{"id":323949,"date":"2019-05-20T08:05:01","date_gmt":"2019-05-20T01:05:01","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=323949"},"modified":"2022-02-28T06:27:32","modified_gmt":"2022-02-28T06:27:32","slug":"dac-diem-cua-mot-thiet-ke-logo-thanh-cong","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/thiet-ke-logo\/dac-diem-cua-mot-thiet-ke-logo-thanh-cong\/","title":{"rendered":"5 \u0110\u1eb7c \u0111i\u1ec3m c\u1ee7a m\u1ed9t thi\u1ebft k\u1ebf logo th\u00e0nh c\u00f4ng"},"content":{"rendered":"\n

M\u1ed9t thi\u1ebft k\u1ebf logo th\u00e0nh c\u00f4ng kh\u00f4ng ch\u1ec9 \u0111\u00e1p \u1ee9ng ti\u00eau chu\u1ea9n \u0111\u1eb9p. M\u1ed9t thi\u1ebft k\u1ebf logo th\u00e0nh c\u00f4ng gi\u00fap th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ea1t \u0111\u01b0\u1ee3c nhi\u1ec1u m\u1ee5c ti\u00eau. Sau \u0111\u00e2y Sao Kim xin gi\u1edbi thi\u1ec7u 5 \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a m\u1ed9t thi\u1ebft k\u1ebf logo mang l\u1ea1i s\u1ef1 th\u00e0nh c\u00f4ng.<\/em><\/strong><\/p>\n\n\n\n

Th\u00f4ng qua vi\u1ec7c s\u1eed d\u1ee5ng m\u00e0u s\u1eafc v\u00e0 \u0111\u1ed3 h\u1ecda, thi\u1ebft k\u1ebf logo c\u1ee7a b\u1ea1n s\u1ebd ph\u1ea3n \u00e1nh h\u00ecnh \u1ea3nh t\u1ed5ng th\u1ec3 m\u00e0 b\u1ea1n mu\u1ed1n c\u00f4ng ty c\u1ee7a b\u1ea1n truy\u1ec1n t\u1ea3i. N\u00f3 s\u1ebd mang l\u1ea1i cho m\u1ecdi ng\u01b0\u1eddi c\u1ea3m gi\u00e1c v\u1ec1 t\u1ea5t c\u1ea3 nh\u1eefng g\u00ec c\u00f4ng ty c\u1ee7a b\u1ea1n.<\/span><\/p>\n\n\n\n

Nh\u01b0ng \u0111i\u1ec1u g\u00ec l\u00e0m n\u00ean m\u1ed9t thi\u1ebft k\u1ebf logo th\u00e0nh c\u00f4ng?<\/p>\n\n\n\n

V\u00ed d\u1ee5: Gi\u1ea3 s\u1eed s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n l\u00e0 m\u1ed9t lo\u1ea1i kem m\u1eb7t h\u1eefu c\u01a1, b\u1ea1n s\u1ebd ti\u1ebfp th\u1ecb cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 \u00fd th\u1ee9c v\u1ec1 s\u1ee9c kh\u1ecfe. Logo c\u1ee7a b\u1ea1n ph\u1ea3i \u0111\u1ea1i di\u1ec7n cho l\u1ee3i \u00edch t\u1ed1t nh\u1ea5t c\u1ee7a s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n – s\u1ea3n ph\u1ea9m ho\u00e0n to\u00e0n t\u1ef1 nhi\u00ean v\u00e0 th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng.<\/span><\/p>\n\n\n\n

T\u1ea1o m\u1ed9t logo \u0111\u01a1n gi\u1ea3n, kh\u00f4ng v\u00f4 ngh\u0129a b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng t\u00f4ng m\u00e0u \u0111\u1ea5t v\u00e0 ki\u1ec3u ch\u1eef \u0111\u01a1n gi\u1ea3n s\u1ebd mang l\u1ea1i \u1ea5n t\u01b0\u1ee3ng v\u1ec1 m\u1ed9t s\u1ea3n ph\u1ea9m m\u00e0 “tr\u1edf l\u1ea1i v\u1edbi nh\u1eefng \u0111i\u1ec1u c\u01a1 b\u1ea3n”, \u0111\u00f3 l\u00e0 ch\u00ednh x\u00e1c nh\u1eefng g\u00ec b\u1ea1n mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c. Ng\u01b0\u1ee3c l\u1ea1i, c\u00f9ng v\u1edbi 1 lo\u1ea1i s\u1ea3n ph\u1ea9m, b\u1ea1n mang cho n\u00f3 1 di\u1ec7n m\u1ea1o b\u00f3ng b\u1ea9y, c\u00f4ng ngh\u1ec7 cao v\u1edbi \u00e1nh m\u00e0u neon, th\u00ec d\u0129 nhi\u00ean m\u1ecdi ng\u01b0\u1eddi s\u1ebd kh\u00f4ng c\u00f3 s\u1ef1 li\u00ean k\u1ebft logo c\u1ee7a v\u1edbi s\u1ea3n ph\u1ea9m m\u00e0 b\u1ea1n \u0111ang b\u00e1n.<\/span><\/p>\n\n\n\n

\"5<\/figure><\/div>\n\n\n\n

Nh\u1eefng logo t\u1ed1t nh\u1ea5t, \u0111\u1ea3m b\u1ea3o mang l\u1ea1i s\u1ef1 th\u00e0nh c\u00f4ng cho th\u01b0\u01a1ng hi\u1ec7u c\u00f3 m\u1ed9t s\u1ed1 \u0111i\u1ec3m chung d\u01b0\u1edbi \u0111\u00e2y:<\/span><\/p>\n\n\n\n

1. Logo c\u1ea7n \u0111\u01a1n gi\u1ea3n<\/strong><\/h2>\n\n\n\n

“M\u1ed9t c\u00e1ch hay \u0111\u1ec3 suy ngh\u0129 v\u1ec1 s\u1ef1 \u0111\u01a1n gi\u1ea3n l\u00e0 c\u00f3 bao nhi\u00eau m\u1ea3nh di chuy\u1ec3n trong logo”, Jonah Berger, t\u00e1c gi\u1ea3 c\u1ee7a Contagious: Why Thing Catch On n\u00f3i. Ch\u1eb3ng h\u1ea1n, logo Apple c\u0169 c\u00f3 m\u00e0u c\u1ea7u v\u1ed3ng, trong khi logo hi\u1ec7n t\u1ea1i \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n b\u1eb1ng m\u00e0u \u0111en ho\u1eb7c x\u00e1m \u0111\u01a1n gi\u1ea3n. S\u1ef1 \u0111\u01a1n gi\u1ea3n m\u1edbi ph\u00e1t hi\u1ec7n n\u00e0y l\u00e0m cho logo d\u1ec5 nh\u00ecn, \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng \u0111\u00e1nh gi\u00e1 cao. C\u00e0ng d\u1ec5 d\u00e0ng x\u1eed l\u00fd m\u1ecdi th\u1ee9, ch\u00fang ta c\u00e0ng th\u00edch nh\u1eefng th\u1ee9 \u0111\u00f3, Berg n\u00f3i. V\u00ec l\u00fd do \u0111\u00f3, h\u1ea7u h\u1ebft c\u00e1c th\u01b0\u01a1ng hi\u1ec7u mu\u1ed1n tr\u00ecnh b\u00e0y m\u1ed9t th\u1ea9m m\u1ef9 \u0111\u01a1n gi\u1ea3n m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng d\u1ec5 ti\u00eau h\u00f3a.<\/span><\/p>\n\n\n\n

2. Logo c\u1ea7n nh\u1ea5t qu\u00e1n v\u1edbi nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/h2>\n\n\n\n

Logo c\u1ee7a b\u1ea1n s\u1ebd truy\u1ec1n \u0111\u1ea1t m\u1ecdi th\u1ee9 \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n, v\u00ec v\u1eady b\u1ea1n c\u1ea7n \u0111\u1ea3m b\u1ea3o r\u1eb1ng thi\u1ebft k\u1ebf c\u1ee7a n\u00f3 ph\u00f9 h\u1ee3p v\u1edbi th\u00f4ng \u0111i\u1ec7p chung c\u1ee7a c\u00f4ng ty b\u1ea1n.<\/span><\/p>\n\n\n\n

H\u00e3y suy ngh\u0129 v\u1ec1 Logo Appgle.<\/span><\/p>\n\n\n\n

Logo Apple th\u1ec3 hi\u1ec7n tinh th\u1ea7n t\u1ef1 do, v\u1ecb tr\u00ed hi\u1ec7n t\u1ea1i c\u1ee7a n\u00f3 l\u00e0 m\u1ed9t trong nh\u1eefng t\u1eadp \u0111o\u00e0n c\u00f3 gi\u00e1 tr\u1ecb nh\u1ea5t tr\u00ean th\u1ebf gi\u1edbi \u0111\u00f2i h\u1ecfi logo b\u00f3ng b\u1ea9y, th\u1ec3 hi\u1ec7n t\u00ednh t\u01b0\u01a1ng lai nh\u01b0 hi\u1ec7n c\u00f3.<\/span><\/p>\n\n\n\n

\u0110\u00f3 l\u00e0 s\u1ef1 nh\u1ea5t qu\u00e1n v\u1edbi th\u00f4ng \u0111i\u1ec7p m\u00e0 Apple mu\u1ed1n n\u00f3i: “Ch\u00fang t\u00f4i l\u00e0 c\u00f4ng ngh\u1ec7, nh\u01b0ng ch\u00fang t\u00f4i l\u00e0 c\u00f4ng ngh\u1ec7 th\u00e2n thi\u1ec7n, ch\u00fang t\u00f4i l\u00e0 c\u00f4ng ngh\u1ec7 d\u1ec5 s\u1eed d\u1ee5ng”.<\/span><\/p>\n\n\n\n

N\u1ebfu b\u1ea1n b\u1eaft \u0111\u1ea7u th\u00e0nh l\u1eadp m\u1ed9t c\u00f4ng ty m\u1edbi, b\u1ea1n n\u00ean suy ngh\u0129 nghi\u00eam t\u00fac v\u1ec1 c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m ch\u00ednh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n v\u00e0 c\u00e1ch b\u1ea1n mu\u1ed1n truy\u1ec1n t\u1ea3i ch\u00fang trong logo c\u1ee7a m\u00ecnh.<\/span><\/p>\n\n\n\n

3. Logo c\u1ea7n d\u1ec5 nh\u1edb<\/strong><\/h2>\n\n\n\n

Kh\u1ea3 n\u0103ng ghi nh\u1edb l\u00e0 ch\u1ea5t l\u01b0\u1ee3ng gi\u00fap logo c\u1ee7a b\u1ea1n d\u1ec5 d\u00e0ng \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng nh\u1edb l\u1ea1i, \u0111i\u1ec1u n\u00e0y d\u1eabn \u0111\u1ebfn vi\u1ec7c kh\u00e1ch h\u00e0ng l\u1eb7p l\u1ea1i v\u00e0 truy\u1ec1n mi\u1ec7ng. Logo c\u1ee7a b\u1ea1n s\u1ebd gi\u00fap h\u1ecd nh\u1edb r\u1eb1ng b\u1ea1n t\u1ed3n t\u1ea1i v\u00e0 nh\u1eefng g\u00ec b\u1ea1n \u0111\u1ea1i di\u1ec7n.<\/span><\/p>\n\n\n\n

V\u00ec v\u1eady, \u0111\u1ec3 logo c\u00f3 kh\u1ea3 n\u0103ng ghi nh\u1edb t\u1ed1t, b\u1ea1n c\u1ea7n nghi\u00ean c\u1ee9u nh\u1eefng h\u00ecnh \u1ea3nh, \u0111\u1eb7c \u0111i\u1ec3m ph\u1ed5 bi\u1ebfn trong ng\u00e0nh v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n \u0111\u1ec3 hi\u1ec7n th\u1ef1c h\u00f3a v\u00e0o logo.<\/p>\n\n\n\n

4. Logo c\u1ea7n \u0111\u00e1ng ch\u00fa \u00fd<\/strong><\/h2>\n\n\n\n

S\u1ef1 \u0111\u00e1ng ch\u00fa \u00fd c\u1ee7a m\u1ed9t logo l\u00e0 nh\u1eefng g\u00ec l\u00e0m cho n\u00f3 tr\u1edf n\u00ean “\u0111\u00e1ng \u0111\u1ec3 b\u00ecnh lu\u1eadn” v\u00e0 v\u01b0\u1ee3t qua nh\u1eefng l\u1ed9n x\u1ed9n trong ng\u00e0nh c\u00f4ng nghi\u1ec7p c\u1ee7a b\u1ea1n \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng.<\/span><\/p>\n\n\n\n

Logo c\u1ee7a TalentBin ti\u00eau bi\u1ec3u cho ti\u00eau ch\u00ed n\u00e0y.<\/span><\/p>\n\n\n\n

Logo cho c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm gi\u00fap c\u00e1c c\u00f4ng ty thu nh\u1eadn t\u00e0i n\u0103ng n\u00e0y \u0111\u00e3 thi\u1ebft k\u1ebf m\u1ed9t con s\u00f3c ho\u1ea1t h\u00ecnh m\u00e0u t\u00edm c\u01b0\u1ee1i m\u1ed9t con k\u1ef3 l\u00e2n. Trong khi n\u00f3 c\u00f3 v\u1ebb v\u00f4 l\u00fd, n\u00f3 c\u00f3 m\u1ed9t \u00fd ngh\u0129a c\u1ee5 th\u1ec3.<\/span><\/p>\n\n\n\n

Trong ng\u00e0nh c\u00f4ng nghi\u1ec7p tuy\u1ec3n d\u1ee5ng, m\u1ed9t con s\u00f3c m\u00e0u t\u00edm l\u00e0 m\u1ed9t lo\u1ea1i ng\u01b0\u1eddi th\u1ef1c s\u1ef1 kh\u00f3 t\u00ecm.<\/span><\/p>\n\n\n\n

“\u0110\u00f3 l\u00e0 m\u1ed9t c\u00e1ch \u0111\u1ec3 h\u1ecd th\u1ec3 hi\u1ec7n h\u1ecd l\u00e0 nh\u1eefng ng\u01b0\u1eddi trong cu\u1ed9c, h\u1ecd hi\u1ec3u bi\u1ebft v\u1ec1 v\u0103n h\u00f3a. N\u1ebfu b\u1ea1n l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 \u0111\u01b0\u1ee3c kh\u1eb3ng \u0111\u1ecbnh, b\u1ea1n c\u00f3 th\u1ec3 kh\u00f4ng mu\u1ed1n m\u1ed9t logo \u0111\u00e1ng ch\u00fa \u00fd. Nh\u01b0ng n\u1ebfu b\u1ea1n l\u00e0 m\u1ed9t ng\u01b0\u1eddi kh\u1edfi nghi\u1ec7p, b\u1ea1n c\u1ea7n m\u1ea1o hi\u1ec3m h\u01a1n m\u1ed9t ch\u00fat.”<\/em><\/span><\/p>\n\n\n\n

\u1ede m\u1ed7i v\u1ecb tr\u00ed kh\u00e1c nhau b\u1ea1n c\u00f3 th\u1ec3 c\u00e2n \u0111\u1ed1i m\u1ee9c \u0111\u1ed9 m\u1ea1o hi\u1ec3m kh\u00e1c nhau.<\/p>\n\n\n\n

M\u1ed9t m\u1eabu logo kh\u00f4ng ph\u1ea3i th\u1ee9 s\u1ebd theo b\u1ea1n m\u00e3i m\u00e3i, do \u0111\u00f3 vi\u1ec7c m\u1ea1o hi\u1ec3m m\u1ed9t ch\u00fat \u0111\u1ec3 \u0111\u00e1nh \u0111\u1ed5i s\u1ef1 ch\u00fa \u00fd l\u00e0 c\u00f3 th\u1ec3 ch\u1ea5p nh\u1eadn \u0111\u01b0\u1ee3c.<\/p>\n\n\n\n

Khi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111i v\u00e0o ho\u1ea1t \u0111\u1ed9ng \u1ed5n \u0111\u1ecbnh v\u00e0 c\u00f3 t\u1ea7m v\u00f3c t\u1ed1t h\u01a1n, b\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 t\u00e1i thi\u1ebft k\u1ebf logo, th\u01b0\u01a1ng hi\u1ec7u. L\u00fac n\u00e0y, c\u00e1c nh\u00e0 thi\u1ebft k\u1ebf s\u1ebd gi\u00fap b\u1ea1n gi\u1eef c\u00e1c n\u00e9t \u0111\u1eb7c s\u1eafc v\u00e0 ph\u00e1t tri\u1ec3n phi\u00ean b\u1ea3n ph\u00f9 h\u1ee3p h\u01a1n.<\/p>\n\n\n\n

5. Logo c\u1ea7n ph\u00f9 h\u1ee3p v\u1edbi th\u1ecb tr\u01b0\u1eddng<\/strong><\/h2>\n\n\n\n

\u0110\u1eebng ch\u1ec9 tin t\u01b0\u1edfng v\u00e0o m\u1ed9t ph\u00eda khi thi\u1ebft k\u1ebf logo. H\u00e3y nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng. M\u1ed9t c\u00e1ch \u0111\u1ec3 th\u1eed nghi\u1ec7m c\u00e1c thi\u1ebft k\u1ebf logo kh\u00e1c nhau l\u00e0 \u0111\u01b0a ra m\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t v\u1ec1 m\u1ed9t d\u1ecbch v\u1ee5 nh\u01b0 Mechanical Turk c\u1ee7a Amazon. Nh\u1eadn m\u1ed9t s\u1ed1 ph\u1ea3n h\u1ed3i \u0111\u1ed9c l\u1eadp v\u1ec1 vi\u1ec7c logo c\u1ee7a b\u1ea1n c\u00f3 n\u00f3i m\u1ecdi th\u1ee9 b\u1ea1n mu\u1ed1n n\u00f3i hay kh\u00f4ng. <\/span><\/p>\n\n\n\n

Logo c\u00f3 hai d\u1ea1ng c\u01a1 b\u1ea3n th\u01b0\u1eddng g\u1eb7p:<\/span><\/p>\n\n\n\n