{"id":325499,"date":"2019-09-19T11:05:19","date_gmt":"2019-09-19T04:05:19","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=325499"},"modified":"2020-01-15T18:16:31","modified_gmt":"2020-01-15T11:16:31","slug":"4-bi-mat-ve-suc-khoe-thuong-hieu-co-the-ban-chua-biet","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/xay-dung-thuong-hieu\/4-bi-mat-ve-suc-khoe-thuong-hieu-co-the-ban-chua-biet\/","title":{"rendered":"4 b\u00ed m\u1eadt v\u1ec1 s\u1ee9c kh\u1ecfe th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 b\u1ea1n ch\u01b0a bi\u1ebft"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><a href=\"https:\/\/www.saokim.com.vn\/dich-vu\/tu-van-chien-luoc-thuong-hieu\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #ff0000;\"><strong>S\u1ee9c kh\u1ecfe th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/span><\/a> l\u00e0 v\u1ea5n \u0111\u1ec1 m\u00e0 nhi\u1ec1u C\u00f4ng ty n\u00ean quan t\u00e2m \u0111\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c v\u1ecb tr\u00ed c\u1ee7a m\u00ecnh \u0111ang \u1edf \u0111\u00e2u tr\u00ean th\u1ecb tr\u01b0\u1eddng hi\u1ec7n nay. \u201cTh\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh\u201d ch\u00ednh l\u00e0 m\u1ed9t trong nh\u1eefng d\u1ea5u hi\u1ec7u th\u00e0nh c\u00f4ng c\u1ee7a Doanh nghi\u1ec7p. Th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh gi\u00fap C\u00f4ng ty b\u00e1n h\u00e0ng t\u1ed1t h\u01a1n, t\u1eeb \u0111\u00f3 t\u0103ng tr\u01b0\u1edfng doanh thu v\u00e0 l\u1ee3i nhu\u1eadn. Vi\u1ec7c t\u00ecm hi\u1ec3u v\u1ec1 s\u1ee9c kh\u1ecfe th\u01b0\u01a1ng hi\u1ec7u gi\u00fap cho Doanh nghi\u1ec7p h\u00ecnh dung \u0111\u01b0\u1ee3c m\u00ecnh c\u00f3 \u0111ang \u0111i \u0111\u00fang h\u01b0\u1edbng hay kh\u00f4ng \u0111\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c bi\u1ec7n ph\u00e1p \u0111i\u1ec1u ch\u1ec9nh k\u1ecbp th\u1eddi.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"color: #000000;\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-325500\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2019\/09\/suc-khoe-thuong-hieu-1.jpg\" alt=\"suc-khoe-thuong-hieu-1\" width=\"1200\" height=\"600\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2019\/09\/suc-khoe-thuong-hieu-1.jpg 1200w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2019\/09\/suc-khoe-thuong-hieu-1-80x40.jpg 80w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"color: #000000;\"><em>S\u1ee9c kh\u1ecfe th\u01b0\u01a1ng hi\u1ec7u c\u00f3 quan tr\u1ecdng hay kh\u00f4ng?<\/em><\/span><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"color: #000000;\">T\u1ea7m quan tr\u1ecdng c\u1ee7a s\u1ee9c kh\u1ecfe th\u01b0\u01a1ng hi\u1ec7u<\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Tr\u01b0\u1edbc h\u1ebft, ch\u00fang ta c\u1ea7n hi\u1ec3u \u0111\u01b0\u1ee3c r\u1eb1ng S\u1ee9c kh\u1ecfe th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec? Nh\u00ecn chung, s\u1ee9c kh\u1ecfe th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a l\u00e0 vi\u1ec7c hi\u1ec3u v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n v\u00e0 c\u00e1ch b\u1ea1n t\u1eadn d\u1ee5ng n\u00f3 \u0111\u1ec3 mang t\u1ed1i \u0111a h\u00f3a l\u1ee3i \u00edch cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh. M\u1ecdi doanh thu v\u00e0 l\u1ee3i nhu\u1eadn c\u1ee7a C\u00f4ng ty c\u0169ng xu\u1ea5t ph\u00e1t t\u1eeb th\u01b0\u01a1ng hi\u1ec7u m\u00e0 \u0111i l\u00ean hay d\u1eadm ch\u00e2n t\u1ea1i ch\u1ed7, th\u1eadm ch\u00ed c\u00f3 c\u1ea3 th\u1ee5t l\u00f9i.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">\u201cPh\u00f9 th\u1ee7y th\u01b0\u01a1ng hi\u1ec7u\u201d John A. Quelch \u2013 Gi\u00e1o s\u01b0 tr\u01b0\u1eddng Kinh doanh Harvard (Harvard Business School) \u0111\u00e3 t\u1eebng n\u00f3i r\u1eb1ng: <em>\u201cFor many non-profit organisations and consumer goods companies, their brand is, along with their people, the most important asset they have\u201d<\/em>. C\u00e2u n\u00e0y c\u00f3 ngh\u0129a l\u00e0: \u0110\u1ed1i v\u1edbi nh\u1eefng t\u1ed5 ch\u1ee9c phi l\u1ee3i nhu\u1eadn v\u00e0 c\u00e1c C\u00f4ng ty s\u1ea3n ph\u1ea9m h\u00e0ng ti\u00eau d\u00f9ng th\u00ec th\u01b0\u01a1ng hi\u1ec7u v\u00e0 con ng\u01b0\u1eddi c\u1ee7a h\u1ecd l\u00e0 t\u00e0i s\u1ea3n quan tr\u1ecdng nh\u1ea5t m\u00e0 h\u1ecd c\u00f3.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn th\u00e0nh c\u00f4ng c\u1ee7a b\u1ea5t k\u1ef3 T\u1ed5 ch\u1ee9c hay Doanh nghi\u1ec7p n\u00e0o. S\u1ee9c kh\u1ecfe th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ch\u1ec9 th\u1ec3 hi\u1ec7n \u1edf doanh thu v\u00e0 c\u00e1c m\u1eb7t h\u00e0ng \u0111\u01b0\u1ee3c t\u1ea1o ra m\u00e0 n\u00f3 c\u00f2n l\u00e0 m\u1ed1i quan h\u1ec7 c\u0169ng nh\u01b0 t\u00e2m tr\u00ed c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u n\u00e0y. S\u1ee9c kh\u1ecfe th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng m\u1ea1nh r\u1ea5t d\u1ec5 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn doanh s\u1ed1 b\u00e1n h\u00e0ng, s\u1ef1 thu h\u00fat nh\u00e2n t\u00e0i \u0111\u1ebfn v\u1edbi \u1edf C\u00f4ng ty. Kh\u00f4ng c\u00f3 s\u1ee9c kh\u1ecfe th\u01b0\u01a1ng hi\u1ec7u, nh\u1eadn th\u1ee9c c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n ch\u1ec9 l\u00e0 con s\u1ed1 0 m\u00e0 th\u00f4i.<\/span><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"color: #000000;\">B\u00e1nh xe s\u1ee9c kh\u1ecfe th\u01b0\u01a1ng hi\u1ec7u<\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">S\u1ee9c kh\u1ecfe th\u01b0\u01a1ng hi\u1ec7u bao g\u1ed3m 3 th\u00e0nh ph\u1ea7n ch\u00ednh v\u00e0 nh\u1eefng th\u00e0nh ph\u1ea7n n\u00e0y \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n r\u1ea5t r\u00f5 th\u00f4ng qua \u201cb\u00e1nh xe s\u1ee9c kh\u1ecfe th\u01b0\u01a1ng hi\u1ec7u\u201d:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"color: #000000;\">Nh\u1eadn th\u1ee9c v\u00e0 h\u00e0nh vi ti\u00eau d\u00f9ng c\u1ee7a kh\u00e1ch h\u00e0ng &#8211; N\u1ebfu nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng kh\u00f4ng nh\u1eadn th\u1ee9c r\u00f5 v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n th\u00ec ch\u1eafc h\u1eb3n h\u1ecd c\u0169ng s\u1ebd kh\u00f4ng c\u00e2n nh\u1eafc s\u1ea3n ph\u1ea9m \u0111\u00f3. \u0110o l\u01b0\u1eddng m\u1ee9c \u0111\u1ed9 nh\u1eadn th\u1ee9c v\u00e0 h\u00e0nh vi ti\u00eau d\u00f9ng l\u00e0 m\u1ed9t th\u00e0nh ph\u1ea7n r\u1ea5t quan tr\u1ecdng c\u1ee7a s\u1ee9c kh\u1ecfe th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/li>\n<li><span style=\"color: #000000;\">\u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u \u2013 Th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n ph\u1ea3i \u0111\u1ea1i di\u1ec7n cho m\u1ed9t c\u00e1i n\u00e0o \u0111\u00f3 m\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111ang mu\u1ed1n t\u00ecm ki\u1ebfm.<\/span><\/li>\n<li><span style=\"color: #000000;\">Truy\u1ec1n t\u1ea3i \u0111\u00fang th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u \u2013 Th\u01b0\u01a1ng hi\u1ec7u ph\u1ea3i th\u1ef1c hi\u1ec7n \u0111\u00fang theo nh\u1eefng th\u00f4ng \u0111i\u1ec7p \u0111\u00e3 \u0111\u01b0a ra.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Ba th\u00e0nh ph\u1ea7n ch\u00ednh n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c chia nh\u1ecf ra th\u00e0nh nh\u1eefng y\u1ebfu t\u1ed1 kh\u00e1c \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 s\u1ee9c kh\u1ecfe th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch kh\u00e1ch quan v\u00e0 ch\u00ednh x\u00e1c nh\u1ea5t.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-325501\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2019\/09\/suc-khoe-thuong-hieu-2.png\" alt=\"suc-khoe-thuong-hieu-2\" width=\"600\" height=\"450\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2019\/09\/suc-khoe-thuong-hieu-2.png 600w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2019\/09\/suc-khoe-thuong-hieu-2-80x60.png 80w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"color: #000000;\"><em>B\u00e1nh xe s\u1ee9c kh\u1ecfe th\u01b0\u01a1ng hi\u1ec7u<\/em><\/span><\/p>\n<h3 style=\"text-align: justify;\"><em><span style=\"color: #000000;\">Nh\u1eadn th\u1ee9c v\u00e0 h\u00e0nh vi ti\u00eau d\u00f9ng c\u1ee7a kh\u00e1ch h\u00e0ng<\/span><\/em><\/h3>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">\u0110\u1ed1i v\u1edbi m\u1ed9t C\u00f4ng ty, vi\u1ec7c c\u1ee7a h\u1ecd c\u1ea7n l\u00e0m l\u00e0 \u0111\u1ec3 m\u1ecdi ng\u01b0\u1eddi ph\u1ea3i bi\u1ebft \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3. Nh\u01b0ng ch\u1ec9 b\u1ea5y nhi\u00eau th\u00f4i th\u00ec kh\u00f4ng \u0111\u1ee7, ng\u01b0\u1eddi ch\u1ee7 doanh nghi\u1ec7p ph\u1ea3i xem x\u00e9t t\u1eadp kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng trong quy m\u00f4 l\u1edbn h\u01a1n nh\u01b0 th\u1ebf n\u1eefa. \u0110\u1eb7c bi\u1ec7t l\u00e0 trong m\u00f4i tr\u01b0\u1eddng kinh doanh B2B (Business to Business) \u0111\u00f2i h\u1ecfi nhi\u1ec1u s\u1ef1 l\u1eadp lu\u1eadn ch\u1eb7t ch\u1ebd h\u01a1n l\u00e0 nh\u1eefng ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00e1 nh\u00e2n.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Ch\u1eafc h\u1eb3n l\u00e0 kh\u00f4ng ai mu\u1ed1n l\u00e0m vi\u1ec7c hay th\u1ef1c hi\u1ec7n nh\u1eefng h\u1ee3p \u0111\u1ed3ng c\u00f3 gi\u00e1 tr\u1ecb l\u1edbn v\u1edbi nh\u1eefng C\u00f4ng ty hay th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng c\u00f3 t\u00ean tu\u1ed5i \u0111\u00fang kh\u00f4ng n\u00e0o? T\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m c\u00f3 li\u00ean quan m\u1eadt thi\u1ebft v\u1edbi l\u1ee3i nhu\u1eadn r\u00f2ng c\u1ee7a C\u00f4ng ty. Vi\u1ec7c x\u00e2y d\u1ef1ng v\u00e0 duy tr\u00ec v\u1edbi m\u1ed9t kh\u00e1ch h\u00e0ng nh\u1ea5t \u0111\u1ecbnh s\u1ebd \u00edt t\u1ed1n k\u00e9m h\u01a1n so v\u1edbi vi\u1ec7c ph\u00e2n chia c\u00e1c doanh s\u1ed1 v\u1edbi nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng lu\u00f4n c\u00f3 thay \u0111\u1ed5i.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-325502\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2019\/09\/suc-khoe-thuong-hieu-3.png\" alt=\"suc-khoe-thuong-hieu-3\" width=\"990\" height=\"774\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2019\/09\/suc-khoe-thuong-hieu-3.png 990w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2019\/09\/suc-khoe-thuong-hieu-3-80x63.png 80w\" sizes=\"(max-width: 990px) 100vw, 990px\" \/><\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"color: #000000;\"><em>Nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u \u0103n s\u00e2u v\u00e0o nh\u1eadn th\u1ee9c ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/em><\/span><\/p>\n<h3 style=\"text-align: justify;\"><em><span style=\"color: #000000;\">\u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/span><\/em><\/h3>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">N\u00f3 r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 m\u1ed9t kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n trong v\u00f4 s\u1ed1 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u tr\u00ean th\u1ecb tr\u01b0\u1eddng hi\u1ec7n nay. N\u1ebfu ai \u0111\u00f3 kh\u00f4ng bi\u1ebft v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n th\u00ec ch\u1eafc ch\u1eafn h\u1ecd s\u1ebd kh\u00f4ng \u0111\u01b0a s\u1ea3n ph\u1ea9m \u0111\u00f3 v\u00e0o di\u1ec7n c\u00e2n nh\u1eafc \u0111\u1ec3 l\u1ef1a ch\u1ecdn mua. Millward Brown Brandz cho bi\u1ebft IBM, HSBC v\u00e0 Samsung \u0111\u00e3 th\u1ea5t tho\u00e1t h\u00e0ng t\u1ef7 \u0111\u00f4 la so v\u1edbi gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u1ecd trong n\u0103m qua. H\u1ecd \u0111\u00e3 c\u00f3 s\u1ef1 d\u1ecbch chuy\u1ec3n tr\u1edf l\u1ea1i kh\u00f4ng ph\u1ea3i trong nh\u1eadn th\u1ee9c m\u00e0 l\u00e0 \u1edf \u0111\u1ecbnh v\u1ecb trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">S\u1ef1 \u0111\u1ed9c \u0111\u00e1o v\u00e0 kh\u00e1c bi\u1ec7t ch\u00ednh l\u00e0 ch\u00eca kh\u00f3a quan tr\u1ecdng \u0111\u1ec3 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n so v\u1edbi \u0111\u1ed1i th\u1ee7. N\u1ebfu m\u1ed9t s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 kh\u00e1c bi\u1ec7t b\u1edfi t\u00ednh n\u0103ng hay l\u1ee3i \u00edch m\u00e0 n\u00f3 mang l\u1ea1i cho ng\u01b0\u1eddi d\u00f9ng th\u00ec th\u01b0\u01a1ng hi\u1ec7u c\u0169ng c\u1ea7n ph\u1ea3i c\u00f3 s\u1ef1 m\u1edbi l\u1ea1 v\u00e0 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng. M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh s\u1ebd mang l\u1ea1i s\u1ef1 y\u00ean t\u00e2m v\u00e0 tin t\u01b0\u1edfng cho b\u1ea5t k\u1ef3 \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0o.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><em><span style=\"color: #000000;\">Truy\u1ec1n t\u1ea3i \u0111\u00fang th\u00f4ng \u0111i\u1ec7p c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u<\/span><\/em><\/h3>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">S\u1ee9c kh\u1ecfe c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u00f2n th\u1ec3 hi\u1ec7n \u1edf nh\u1eefng th\u00f4ng \u0111i\u1ec7p m\u00e0 th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3 truy\u1ec1n t\u1ea3i c\u00f3 \u0111\u00fang v\u1edbi nh\u1eefng g\u00ec m\u00e0 h\u1ecd \u0111\u00e3 \u0111\u01b0a ra hay kh\u00f4ng. C\u0169ng ch\u00ednh v\u00ec th\u1ebf m\u00e0 m\u1ed7i th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec1u c\u00f3 m\u1ed9t kh\u1ea9u hi\u1ec7u, m\u1ed9t slogan ri\u00eang cho m\u00ecnh \u0111\u1ec3 khi nh\u1eafc \u0111\u1ebfn n\u00f3, m\u1ecdi ng\u01b0\u1eddi s\u1ebd ngh\u0129 ngay \u0111\u1ebfn t\u00ean th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Tr\u00ean th\u1ebf gi\u1edbi n\u00f3i chung c\u0169ng nh\u01b0 Vi\u1ec7t Nam n\u00f3i ri\u00eang \u0111\u00e3 c\u00f3 r\u1ea5t nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 l\u1ea1i d\u1ea5u \u1ea5n s\u00e2u \u0111\u1eadm cho kh\u00e1ch h\u00e0ng b\u1eb1ng nh\u1eefng kh\u1ea9u hi\u1ec7u: H\u00e3y n\u00f3i theo c\u00e1ch c\u1ee7a b\u1ea1n (Viettel), Impossible is nothing &#8211; Kh\u00f4ng g\u00ec l\u00e0 kh\u00f4ng th\u1ec3 (Adidas), Think Different &#8211; H\u00e3y kh\u00e1c bi\u1ec7t (Apple), It\u2019s finger lickin\u2019 good &#8211; V\u1ecb ngon tr\u00ean t\u1eebng ng\u00f3n tay (KFC),&#8230; M\u1ed9t Slogan hay l\u00e0 ph\u1ea3i th\u1ec3 hi\u1ec7n \u0111\u00fang t\u00ednh n\u0103ng, l\u1ee3i \u00edch c\u1ee7a s\u1ea3n ph\u1ea9m v\u00e0 d\u1ec5 g\u00e2y \u1ea5n t\u01b0\u1ee3ng v\u1edbi kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-325503\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2019\/09\/suc-khoe-thuong-hieu-4.png\" alt=\"suc-khoe-thuong-hieu-4\" width=\"480\" height=\"360\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2019\/09\/suc-khoe-thuong-hieu-4.png 480w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2019\/09\/suc-khoe-thuong-hieu-4-80x60.png 80w\" sizes=\"(max-width: 480px) 100vw, 480px\" \/><\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"color: #000000;\"><em>Biti\u2019s &#8211; N\u00e2ng niu b\u00e0n ch\u00e2n Vi\u1ec7t (Ngu\u1ed3n: brandsvietnam)<\/em><\/span><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"color: #000000;\">C\u00e1ch \u0111o l\u01b0\u1eddng s\u1ee9c kh\u1ecfe th\u01b0\u01a1ng hi\u1ec7u<\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">\u0110o l\u01b0\u1eddng s\u1ee9c kh\u1ecfe th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c ti\u1ebfp c\u1eadn theo nhi\u1ec1u c\u00e1ch kh\u00e1c nhau, kh\u1ea3o s\u00e1t ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 ph\u1ecfng v\u1ea5n l\u00e0 ph\u1ed5 bi\u1ebfn nh\u1ea5t.\u00a0Tuy nhi\u00ean, v\u1edbi s\u1ef1 ra \u0111\u1eddi c\u1ee7a ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0 s\u1ef1 s\u1eb5n c\u00f3 c\u1ee7a c\u00e1c c\u00f4ng c\u1ee5 ti\u00ean ti\u1ebfn, c\u00e1c Doanh nghi\u1ec7p \u0111\u00e3 c\u00f3 nh\u1eefng c\u00e1ch m\u1edbi h\u01a1n, c\u1ea3i ti\u1ebfn h\u01a1n \u0111\u1ec3 hi\u1ec3u, \u0111o l\u01b0\u1eddng v\u00e0 theo d\u00f5i s\u1ee9c kh\u1ecfe th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch li\u00ean t\u1ee5c.<\/span><\/p>\n<blockquote><p><em>&gt;&gt; Sao Kim \u0111ang c\u00f3 qu\u00e0 t\u1eb7ng d\u00e0nh cho b\u1ea1n \u0111\u00f3. Click nh\u1eadn qu\u00e0 ngay<\/em><\/p><\/blockquote>\n<blockquote><p><em><span class=\"_3gl1 _5zz4\" data-offset-key=\"8nh06-0-0\"><span class=\"_ncl\">&#x1f381;<\/span><\/span> Qu\u00e0 t\u1eb7ng s\u1ed1 1: Voucher t\u01b0 v\u1ea5n chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u mi\u1ec5n ph\u00ed v\u1edbi chuy\u00ean gia h\u00e0ng \u0111\u1ea7u c\u1ee7a Sao Kim Branding. <\/em><em style=\"font-size: inherit;\">=&gt; Nh\u1eadn qu\u00e0 t\u1ea1i: <a href=\"http:\/\/bit.ly\/vouchertuvanchienluocthuonghieu\">http:\/\/bit.ly\/vouchertuvanchienluocthuonghieu<\/a><\/em><\/p><\/blockquote>\n<blockquote><p><em><span class=\"_3gl1 _5zz4\" data-offset-key=\"2l2r9-0-0\"><span class=\"_ncl\">&#x1f381;<\/span><\/span> Qu\u00e0 t\u1eb7ng s\u1ed1 2: G\u00f3i \u0111o l\u01b0\u1eddng v\u00e0 t\u01b0 v\u1ea5n s\u1ee9c kh\u1ecfe th\u01b0\u01a1ng hi\u1ec7u tr\u1ef1c tuy\u1ebfn. <\/em><em style=\"font-size: inherit;\">=&gt; Nh\u1eadn qu\u00e0 t\u1ea1i: <a href=\"http:\/\/bit.ly\/danhgiasuckhoethuonghieu\">http:\/\/bit.ly\/danhgiasuckhoethuonghieu<\/a><\/em><\/p><\/blockquote>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Cho d\u00f9 l\u00e0 s\u1eed d\u1ee5ng c\u00e1ch ti\u1ebfp c\u1eadn n\u00e0o th\u00ec nh\u1eefng y\u1ebfu t\u1ed1 sau \u0111\u1ec1u r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n \u0111ang \u0111o l\u01b0\u1eddng s\u1ee9c kh\u1ecfe th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh theo c\u00e1c s\u1ed1 li\u1ec7u ph\u00f9 h\u1ee3p.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-325504\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2019\/09\/suc-khoe-thuong-hieu-5.jpg\" alt=\"suc-khoe-thuong-hieu-5\" width=\"768\" height=\"384\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2019\/09\/suc-khoe-thuong-hieu-5.jpg 768w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2019\/09\/suc-khoe-thuong-hieu-5-80x40.jpg 80w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"color: #000000;\"><em>C\u00e1c c\u00e1ch \u0111o l\u01b0\u1eddng s\u1ee9c kh\u1ecfe th\u01b0\u01a1ng hi\u1ec7u<\/em><\/span><\/p>\n<h3 style=\"text-align: justify;\"><em><span style=\"color: #000000;\">Th\u00f4ng qua \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng<\/span><\/em><\/h3>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Vi\u1ec7c \u0111\u1ea7u ti\u00ean trong kinh doanh m\u00e0 m\u1ed9t C\u00f4ng ty c\u1ea7n \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111\u00f3 ch\u00ednh l\u00e0 hi\u1ec3u th\u1ecb tr\u01b0\u1eddng v\u00e0 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng. \u0110\u00e2y l\u00e0 \u0111i\u1ec3m kh\u1edfi \u0111\u1ea7u cho m\u1ecdi nghi\u00ean c\u1ee9u v\u1ec1 s\u1ee9c kh\u1ecfe th\u01b0\u01a1ng hi\u1ec7u. Hi\u1ec3u r\u00f5 v\u1ec1 h\u1ed3 s\u01a1 kh\u00e1ch h\u00e0ng (nh\u00e2n kh\u1ea9u h\u1ecdc, ph\u00e2n kh\u00fac, v.v.), quy m\u00f4 th\u1ecb tr\u01b0\u1eddng hi\u1ec7n t\u1ea1i, h\u00e0nh vi\/th\u00e1i \u0111\u1ed9 mua h\u00e0ng, qu\u00e1 tr\u00ecnh mua h\u00e0ng, chi ti\u1ebft kinh t\u1ebf v\u0129 m\u00f4 v\u00e0 mong \u0111\u1ee3i c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Th\u00f4ng qua c\u00e1c cu\u1ed9c kh\u1ea3o s\u00e1t nh\u1ecf v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, b\u1ea1n c\u00f3 th\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh trong m\u1eaft ng\u01b0\u1eddi ti\u00eau d\u00f9ng nh\u01b0 th\u1ebf n\u00e0o. Nh\u1edd \u0111\u00f3, c\u00f3 th\u1ec3 nh\u00ecn th\u1ea5y \u0111\u01b0\u1ee3c s\u1ef1 thay \u0111\u1ed5i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u trong m\u1ed9t th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh. C\u0169ng l\u00e0 m\u1ed9t c\u00e1ch \u0111\u1ec3 \u0111\u1ecbnh v\u1ecb, g\u1ee3i nh\u1eafc th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n trong ti\u1ec1m th\u1ee9c kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><em><span style=\"color: #000000;\">Bi\u1ebft \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh l\u00e0 ai<\/span><\/em><\/h3>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">V\u1ecb th\u1ebf c\u1ea1nh tranh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 ch\u00ednh \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn s\u1ee9c kh\u1ecfe th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u1ed9t C\u00f4ng ty.\u00a0\u0110\u1ec3 x\u00e1c \u0111\u1ecbnh v\u1ecb th\u1ebf c\u1ea1nh tranh c\u1ee7a b\u1ea1n, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i th\u1ef1c hi\u1ec7n m\u1ed9t\u00a0nghi\u00ean c\u1ee9u \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh tr\u1ef1c ti\u1ebfp v\u00e0 gi\u00e1n ti\u1ebfp, \u0111i\u1ec3m m\u1ea1nh v\u00e0 \u0111i\u1ec3m y\u1ebfu c\u1ee7a h\u1ecd, s\u1ef1 hi\u1ec7n di\u1ec7n \u0111\u1ecba l\u00fd, m\u00f4 h\u00ecnh kinh doanh, \u0111\u01a1n v\u1ecb kinh doanh theo ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng v\u00e0 th\u1ecb ph\u1ea7n theo gi\u00e1 tr\u1ecb.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><em><span style=\"color: #000000;\">X\u00e1c \u0111\u1ecbnh s\u1ed1 li\u1ec7u n\u00e0o l\u00e0 ch\u00eca kh\u00f3a cho s\u1ee9c kh\u1ecfe th\u01b0\u01a1ng hi\u1ec7u<\/span><\/em><\/h3>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">B\u1ea3n ch\u1ea5t c\u1ee7a ph\u00e2n t\u00edch, \u0111o l\u01b0\u1eddng s\u1ee9c kh\u1ecfe th\u01b0\u01a1ng hi\u1ec7u l\u00e0 x\u00e1c \u0111\u1ecbnh v\u00e0 \u0111\u1ecbnh l\u01b0\u1ee3ng m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c c\u00e1c s\u1ed1 li\u1ec7u ch\u00ednh v\u1ec1 hi\u1ec7u su\u1ea5t th\u01b0\u01a1ng hi\u1ec7u.\u00a0V\u00ed d\u1ee5, m\u1ed9t c\u00f4ng ty \u0111\u00e3 th\u00e0nh l\u1eadp l\u00e2u n\u0103m v\u00e0 \u0111\u1ee9ng v\u1eefng tr\u00ean th\u1ecb tr\u01b0\u1eddng c\u00f3 th\u1ec3 coi s\u1ef1 trung th\u00e0nh, s\u1ee9c m\u1ea1nh m\u1ea1ng l\u01b0\u1edbi, th\u1ecb ph\u1ea7n v\u00e0 m\u1ed1i quan h\u1ec7 c\u1ee7a c\u00e1c b\u00ean li\u00ean quan l\u00e0 r\u1ea5t quan tr\u1ecdng, trong khi m\u1ed9t c\u00f4ng ty m\u1edbi n\u1ed5i c\u00f3 th\u1ec3 mu\u1ed1n \u0111o l\u01b0\u1eddng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh v\u1ec1 nh\u1eadn th\u1ee9c, ph\u00e2n ph\u1ed1i (chi\u1ec1u s\u00e2u v\u00e0 chi\u1ec1u r\u1ed9ng), danh ti\u1ebfng v\u00e0 s\u1ef1 cam k\u1ebft.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">D\u1ef1a tr\u00ean th\u00f4ng tin chi ti\u1ebft \u0111\u01b0\u1ee3c thu th\u1eadp v\u00e0 s\u1ed1 li\u1ec7u \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh trong c\u00e1c b\u01b0\u1edbc tr\u01b0\u1edbc, h\u00e3y thi\u1ebft k\u1ebf ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ec3 \u0111o l\u01b0\u1eddng s\u1ee9c kh\u1ecfe th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-325505\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2019\/09\/suc-khoe-thuong-hieu-6.png\" alt=\"suc-khoe-thuong-hieu-6\" width=\"960\" height=\"699\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2019\/09\/suc-khoe-thuong-hieu-6.png 960w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2019\/09\/suc-khoe-thuong-hieu-6-80x58.png 80w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"color: #000000;\"><em>X\u00e1c \u0111\u1ecbnh c\u00e1c ch\u1ec9 s\u1ed1 th\u01b0\u01a1ng hi\u1ec7u (Ngu\u1ed3n: QPro)<\/em><\/span><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"color: #000000;\">\u0110o l\u01b0\u1eddng s\u1ee9c kh\u1ecfe th\u01b0\u01a1ng hi\u1ec7u li\u00ean t\u1ee5c<\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">C\u00e1c ph\u00e2n t\u00edch s\u1ee9c kh\u1ecfe th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c tri\u1ec3n khai m\u1ed9t c\u00e1ch c\u00f3 h\u1ec7 th\u1ed1ng v\u00e0 minh b\u1ea1ch l\u00e0 r\u1ea5t quan tr\u1ecdng \u0111\u1ed1i v\u1edbi th\u00e0nh c\u00f4ng c\u1ee7a c\u00f4ng ty.\u00a0\u0110i\u1ec1u quan tr\u1ecdng l\u00e0 \u0111o l\u01b0\u1eddng s\u1ee9c kh\u1ecfe th\u01b0\u01a1ng hi\u1ec7u tr\u00ean c\u01a1 s\u1edf h\u00e0ng th\u00e1ng, h\u00e0ng qu\u00fd, n\u1eeda n\u0103m ho\u1eb7c h\u00e0ng n\u0103m \u0111\u1ec3 theo d\u00f5i th\u01b0\u01a1ng hi\u1ec7u theo c\u00e1c \u0111i\u1ec1u ki\u1ec7n th\u1ecb tr\u01b0\u1eddng th\u1ef1c t\u1ebf.\u00a0\u0110o l\u01b0\u1eddng li\u00ean t\u1ee5c l\u00e0 v\u00f4 c\u00f9ng quan tr\u1ecdng, b\u1edfi v\u00ec n\u00f3 cho b\u1ea1n th\u1ea5y s\u1ef1 c\u1ea3i thi\u1ec7n ho\u1eb7c suy gi\u1ea3m c\u00e1c th\u00f4ng s\u1ed1 \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp \u1edf tr\u00ean m\u1ed9t c\u00e1ch th\u01b0\u1eddng xuy\u00ean v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c h\u00e0nh \u0111\u1ed9ng kh\u1eafc ph\u1ee5c k\u1ecbp th\u1eddi.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Nhi\u1ec1u ng\u01b0\u1eddi c\u1ea3m th\u1ea5y r\u1eb1ng c\u00e1c h\u00e0nh \u0111\u1ed9ng \u0111o l\u01b0\u1eddng v\u00e0 c\u1ea3i ti\u1ebfn ph\u00f9 h\u1ee3p l\u00e0 r\u1ea5t quan tr\u1ecdng \u0111\u1ed1i v\u1edbi th\u00e0nh c\u00f4ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u1ecd v\u00e0 t\u00ecm ra c\u00e1c c\u00f4ng c\u1ee5 ph\u00f9 h\u1ee3p l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau n\u00e0y.\u00a0Tuy nhi\u00ean, khi n\u00f3i \u0111\u1ebfn vi\u1ec7c \u0111o l\u01b0\u1eddng s\u1ee9c kh\u1ecfe th\u01b0\u01a1ng hi\u1ec7u, kh\u00f4ng bao gi\u1edd c\u00f3 c\u00e1ch ti\u1ebfp c\u1eadn c\u1ee5 th\u1ec3 hay theo m\u1ed9t quy chu\u1ea9n nh\u1ea5t \u0111\u1ecbnh n\u00e0o c\u1ea3. Nh\u01b0ng \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i th\u1ef1c hi\u1ec7n m\u1ed9t\u00a0ph\u00e2n t\u00edch to\u00e0n di\u1ec7n v\u1ec1 kh\u00e1ch h\u00e0ng v\u00e0 t\u00ednh c\u1ea1nh tranh\u00a0\u0111\u1ec3 hi\u1ec3u nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t \u0111\u1ed1i v\u1edbi s\u1ee9c kh\u1ecfe th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong>Ngu\u1ed3n tham kh\u1ea3o: <\/strong><span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/www.saokim.com.vn\/\"><strong>Sao Kim branding<\/strong><\/a><\/span><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong>Chuy\u00ean gia h\u00e0ng \u0111\u1ea7u v\u1ec1 thi\u1ebft k\u1ebf th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong>Xem th\u00eam c\u00e1c b\u00e0i vi\u1ebft h\u1ea5p d\u1eabn kh\u00e1c:<\/strong><\/span><\/p>\n<ul>\n<li><span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.saokim.com.vn\/blog\/xay-dung-thuong-hieu\/chien-luoc-thuong-hieu-giup-gi-duoc-cho-doanh-nghiep-va-vi-sao-can-xay-dung\/\">Chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u gi\u00fap g\u00ec \u0111\u01b0\u1ee3c cho doanh nghi\u1ec7p v\u00e0 v\u00ec sao c\u1ea7n x\u00e2y d\u1ef1ng?<\/a><\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.saokim.com.vn\/blog\/kinh-nghiem\/4-cach-lua-chon-kenh-quang-ba-thuong-hieu-hieu-qua-2\/\">4 c\u00e1ch l\u1ef1a ch\u1ecdn k\u00eanh qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7u qu\u1ea3<\/a><\/span><\/li>\n<\/ul>\n<div class=\"saokim-link-exchange\"><span id=\"link_1007877251\">&#10064; Tham kh\u1ea3o th\u00eam: <span class=\"txtlink\"><a href=\"\" target=\"_blank\" rel=\"dofollow\" title=\"\"><\/a> <\/span>, <span class=\"txtlink\"><a href=\"\" target=\"_blank\" rel=\"dofollow\" title=\"\"><\/a> <\/span>, <span class=\"txtlink\"><a href=\"\" target=\"_blank\" rel=\"dofollow\" title=\"\"><\/a> <\/span><\/span><\/div><div class=\"clearfix\"><\/div>","protected":false},"excerpt":{"rendered":"<p>S\u1ee9c kh\u1ecfe th\u01b0\u01a1ng hi\u1ec7u l\u00e0 v\u1ea5n \u0111\u1ec1 m\u00e0 nhi\u1ec1u C\u00f4ng ty n\u00ean quan t\u00e2m \u0111\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c v\u1ecb tr\u00ed c\u1ee7a m\u00ecnh \u0111ang \u1edf \u0111\u00e2u tr\u00ean th\u1ecb tr\u01b0\u1eddng hi\u1ec7n nay. \u201cTh\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh\u201d ch\u00ednh l\u00e0 m\u1ed9t trong nh\u1eefng d\u1ea5u hi\u1ec7u th\u00e0nh c\u00f4ng c\u1ee7a Doanh nghi\u1ec7p. Th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh gi\u00fap C\u00f4ng ty b\u00e1n h\u00e0ng t\u1ed1t h\u01a1n, t\u1eeb [&hellip;]<\/p>\n","protected":false},"author":48,"featured_media":325500,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12,1122,10],"tags":[1135,1136,19],"class_list":["post-325499","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kinh-nghiem","category-chien-luoc-ke-hoach","category-xay-dung-thuong-hieu","tag-suc-khoe-thuong-hieu","tag-xay-dung-bo-nhan-dien-thuong-hieu","tag-xay-dng-thng-hiu"],"acf":[],"views":2113,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/325499","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/users\/48"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/comments?post=325499"}],"version-history":[{"count":0,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/325499\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media\/325500"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media?parent=325499"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/categories?post=325499"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/tags?post=325499"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}