{"id":325785,"date":"2021-07-01T09:51:57","date_gmt":"2021-07-01T09:51:57","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=325785"},"modified":"2022-10-05T14:56:46","modified_gmt":"2022-10-05T07:56:46","slug":"hieu-ve-mo-hinh-kinh-doanh-tu-a-z-truoc-khi-bat-tay-khoi-nghiep","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/quan-tri-dieu-hanh\/hieu-ve-mo-hinh-kinh-doanh-tu-a-z-truoc-khi-bat-tay-khoi-nghiep\/","title":{"rendered":"M\u00f4 h\u00ecnh kinh doanh: Th\u00e0nh ph\u1ea7n, H\u01b0\u1edbng d\u1eabn t\u1ea1o l\u1eadp"},"content":{"rendered":"\n<p><span style=\"color: #000000;\"><strong>M\u00f4 h\u00ecnh kinh doanh<\/strong> \u0111\u01b0\u1ee3c xem nh\u01b0 l\u00e0 kim ch\u1ec9 nam c\u1ee7a m\u1ed7i m\u1ed9t c\u00f4ng ty hay b\u1ea5t k\u1ef3 doanh nghi\u1ec7p n\u00e0o. Tr\u01b0\u1edbc khi b\u1eaft \u0111\u1ea7u kinh doanh, c\u00e1c nh\u00e0 s\u00e1ng l\u1eadp ph\u1ea3i t\u1ef1 t\u00ecm cho m\u00ecnh m\u1ed9t m\u00f4 h\u00ecnh nh\u1ea5t \u0111\u1ecbnh, th\u00edch h\u1ee3p \u0111\u1ec3 c\u00f4ng ty th\u1ef1c hi\u1ec7n theo.<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">B\u00e0i vi\u1ebft n\u00e0y s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 m\u00f4 h\u00ecnh kinh doanh, t\u1ea7m quan tr\u1ecdng c\u0169ng nh\u01b0 l\u00e0 c\u00e1ch l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 m\u00f4 h\u00ecnh kinh doanh c\u1ee7a m\u00ecnh \u0111\u01b0\u1ee3c kh\u00e1c bi\u1ec7t.<\/span><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"color: #000000;\">1. Th\u1ebf n\u00e0o l\u00e0 m\u00f4 h\u00ecnh kinh doanh?<\/span><\/h2>\n\n\n\n<p><span style=\"color: #000000;\"><strong>M\u00f4 h\u00ecnh kinh doanh<\/strong> c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c hi\u1ec3u \u0111\u01a1n gi\u1ea3n l\u00e0 m\u1ed9t khu\u00f4n m\u1eabu m\u00e0 d\u1ef1a v\u00e0o \u0111\u00f3 \u0111\u1ec3 c\u00f4ng ty t\u1ea1o ra doanh thu, l\u1ee3i nhu\u1eadn. Nh\u00ecn chung, m\u00f4 h\u00ecnh kinh doanh ch\u1eaft l\u1ecdc nh\u1eefng ti\u1ec1m n\u0103ng c\u1ee7a m\u1ed9t t\u1ed5 ch\u1ee9c theo b\u1ea3n ch\u1ea5t c\u1ee7a n\u00f3, cung c\u1ea5p m\u1ed9t khu\u00f4n kh\u1ed5 \u0111\u1ec3 th\u00e0nh c\u00f4ng v\u00e0 v\u01b0\u1ee3t qua c\u00e1c th\u00e1ch th\u1ee9c kh\u00e1c.<\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2019\/10\/mo-hinh-kinh-doanh-1.png\" alt=\"Kh\u00e1i ni\u1ec7m m\u00f4 h\u00ecnh kinh doanh\" class=\"wp-image-325786\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2019\/10\/mo-hinh-kinh-doanh-1.png 1280w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2019\/10\/mo-hinh-kinh-doanh-1-80x45.png 80w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><span style=\"color: #000000;\"><em>Kh\u00e1i ni\u1ec7m m\u00f4 h\u00ecnh kinh doanh<\/em><\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">M\u00f4 h\u00ecnh kinh doanh l\u00e0 t\u1ea5t c\u1ea3 nh\u1eefng h\u01b0\u1edbng \u0111i c\u1ee7a ch\u1ee7 doanh nghi\u1ec7p \u0111\u1ec1 ra \u0111\u1ec3 ph\u00e1t tri\u1ec3n theo n\u00f3 v\u00ed d\u1ee5 nh\u01b0: kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i, t\u00e0i nguy\u00ean ch\u00ednh, lu\u1ed3ng doanh thu,\u2026 T\u1eeb \u0111\u00f3 \u0111\u1ec3 m\u1ecdi th\u00e0nh vi\u00ean trong c\u00f4ng ty s\u1ebd c\u00f9ng chung m\u1ed9t suy ngh\u0129, m\u1ee5c \u0111\u00edch v\u00e0 chung m\u1ed9t h\u00e0nh \u0111\u1ed9ng \u0111\u1ec3 \u0111\u01b0a c\u00f4ng ty ng\u00e0y m\u1ed9t l\u1edbn m\u1ea1nh h\u01a1n r\u1ea5t nhi\u1ec1u.<\/span><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"color: #000000;\">2. T\u1ea7m quan tr\u1ecdng c\u1ee7a m\u00f4 h\u00ecnh kinh doanh<\/span><\/h2>\n\n\n\n<p><span style=\"color: #000000;\">M\u00f4 h\u00ecnh kinh doanh \u0111\u00f3ng vai tr\u00f2 r\u1ea5t quan tr\u1ecdng \u0111\u1ed1i v\u1edbi c\u00f4ng ty \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u1eefng doanh nghi\u1ec7p m\u1edbi th\u00e0nh l\u1eadp. B\u1edfi n\u00f3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c v\u1ecb tr\u00ed c\u1ee7a c\u00f4ng ty tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 v\u1ea1ch ra nh\u1eefng vi\u1ec7c ph\u1ea3i th\u1ef1c hi\u1ec7n \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3. N\u00f3 \u0111\u01b0\u1ee3c v\u00ed nh\u01b0 l\u00e0 DNA c\u1ee7a Doanh nghi\u1ec7p v\u00e0 n\u00f3 \u0111\u1ecbnh h\u01b0\u1edbng \u0111\u01b0\u1ee3c s\u1ef1 th\u00e0nh c\u00f4ng cho c\u00f4ng ty trong t\u01b0\u01a1ng lai.<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">Vi\u1ec7c tri\u1ec3n khai v\u00e0 th\u1ef1c hi\u1ec7n m\u1ed9t m\u00f4 h\u00ecnh kinh doanh n\u00e0o \u0111\u00f3 c\u0169ng bu\u1ed9c doanh nghi\u1ec7p ph\u1ea3i suy ngh\u0129 s\u00e2u s\u1eafc v\u00e0 quy\u1ebft \u0111\u1ecbnh kh\u00f3 kh\u0103n.<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">M\u1ed9t c\u00f4ng ty m\u1edbi th\u00e0nh l\u1eadp th\u00ec vi\u1ec7c \u0111\u1ea7u ti\u00ean l\u00e0 ph\u1ea3i t\u1ea1o ra m\u00f4 h\u00ecnh kinh doanh ri\u00eang cho doanh nghi\u1ec7p c\u1ee7a h\u1ecd, nh\u1ea5t l\u00e0 nh\u1eefng c\u00f4ng ty chu\u1ea9n b\u1ecb ti\u1ebfn v\u00e0o th\u1ecb tr\u01b0\u1eddng m\u1edbi. N\u00f3 r\u1ea5t h\u1eefu \u00edch \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 ti\u1ec1m n\u0103ng c\u1ee7a m\u1ed9t d\u00f2ng s\u1ea3n ph\u1ea9m m\u1edbi ho\u1eb7c chi\u1ebfn l\u01b0\u1ee3c li\u00ean doanh v\u00e0 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 n\u00f3 c\u00f3 gi\u00e1 tr\u1ecb \u1edf th\u1ecb tr\u01b0\u1eddng hi\u1ec7n t\u1ea1i.<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">M\u1ed9t m\u00f4 h\u00ecnh kinh doanh v\u1eefng ch\u1eafc l\u00e0m c\u00e1c c\u00f4ng ty v\u00e0 th\u01b0\u01a1ng hi\u1ec7u ph\u1ea3i ch\u1ecbu tr\u00e1ch nhi\u1ec7m cho nh\u1eefng g\u00ec h\u1ecd \u0111ang l\u00e0m vi\u1ec7c, th\u1eddi gian v\u00e0 t\u00e0i nguy\u00ean h\u1ecd ti\u00eau th\u1ee5.<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">X\u00e2y d\u1ef1ng m\u00f4 h\u00ecnh kinh doanh c\u0169ng khuy\u1ebfn kh\u00edch c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o suy ngh\u0129 t\u1eeb b\u00ean ngo\u00e0i. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 nh\u1eefng g\u00ec quan tr\u1ecdng \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 cung c\u1ea5p t\u1ed1t nh\u1ea5t gi\u00e1 tr\u1ecb th\u1ef1c cho h\u1ecd.<\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"787\" height=\"411\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2019\/10\/mo-hinh-kinh-doanh-2.png\" alt=\"T\u1ea7m quan tr\u1ecdng c\u1ee7a m\u00f4 h\u00ecnh kinh doanh\" class=\"wp-image-325787\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2019\/10\/mo-hinh-kinh-doanh-2.png 787w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2019\/10\/mo-hinh-kinh-doanh-2-80x42.png 80w\" sizes=\"(max-width: 787px) 100vw, 787px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><span style=\"color: #000000;\"><em>T\u1ea7m quan tr\u1ecdng c\u1ee7a m\u00f4 h\u00ecnh kinh doanh v\u1edbi doanh nghi\u1ec7p<\/em><\/span><\/p>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"color: #000000;\">3. Th\u00e0nh ph\u1ea7n ch\u00ednh c\u1ee7a m\u00f4 h\u00ecnh kinh doanh<\/span><\/h2>\n\n\n\n<p><span style=\"color: #000000;\">M\u1ed7i c\u00f4ng ty n\u00ean vi\u1ebft ra c\u00e1ch ti\u1ebfp c\u1eadn c\u01a1 b\u1ea3n \u0111\u1ec3 ti\u1ebfp th\u1ecb v\u00e0 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u1ea1o ra gi\u00e1 tr\u1ecb th\u1ef1c s\u1ef1 cho kh\u00e1ch h\u00e0ng, nh\u00e2n vi\u00ean v\u00e0 th\u1eadm ch\u00ed l\u00e0 \u0111\u1ed1i t\u00e1c.&nbsp;\u0110\u00e2y l\u00e0 l\u00fd do t\u1ea1i sao c\u00e1c m\u00f4 h\u00ecnh kinh doanh th\u01b0\u1eddng bao g\u1ed3m th\u00f4ng tin v\u1ec1 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, th\u1ecb tr\u01b0\u1eddng, s\u1ee9c m\u1ea1nh v\u00e0 th\u00e1ch th\u1ee9c c\u1ee7a t\u1ed5 ch\u1ee9c, c\u00e1c y\u1ebfu t\u1ed1 thi\u1ebft y\u1ebfu c\u1ee7a s\u1ea3n ph\u1ea9m v\u00e0 c\u00e1ch th\u1ee9c b\u00e1n s\u1ea3n ph\u1ea9m.&nbsp;M\u00f4 h\u00ecnh kinh doanh l\u00e0 c\u00e1ch nhanh nh\u1ea5t \u0111\u1ec3 n\u1eafm b\u1eaft v\u00e0 truy\u1ec1n \u0111\u1ea1t c\u00e1c y\u1ebfu t\u1ed1 n\u00e0y trong m\u1ed9t c\u00f4ng ty.<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">D\u01b0\u1edbi \u0111\u00e2y l\u00e0 danh s\u00e1ch chi ti\u1ebft c\u00e1c th\u00e0nh ph\u1ea7n \u0111\u01b0\u1ee3c t\u00ecm th\u1ea5y trong h\u1ea7u h\u1ebft c\u00e1c m\u00f4 h\u00ecnh kinh doanh:<\/span><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><span style=\"color: #000000;\"><strong>V\u1ea5n \u0111\u1ec1<\/strong>: Pain Point (n\u1ed7i \u0111au c\u1ee7a kh\u00e1ch h\u00e0ng)&nbsp;l\u00e0 nh\u1eefng&nbsp;v\u1ea5n \u0111\u1ec1 c\u1ee5 th\u1ec3 m\u00e0 kh\u00e1ch h\u00e0ng hi\u1ec7n th\u1eddi c\u0169ng nh\u01b0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea1n \u0111ang g\u1eb7p ph\u1ea3i.<\/span><\/li><li><span style=\"color: #000000;\"><strong>Gi\u1ea3i ph\u00e1p<\/strong>: C\u00e1ch c\u00f4ng ty d\u1ef1 \u0111\u1ecbnh \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng (hay c\u00f2n g\u1ecdi l\u00e0 s\u1ea3n ph\u1ea9m).<\/span><\/li><li><span style=\"color: #000000;\"><strong>T\u00e0i nguy\u00ean ch\u00ednh<\/strong>: T\u00e0i s\u1ea3n v\u1eadt ch\u1ea5t, tr\u00ed tu\u1ec7, con ng\u01b0\u1eddi v\u00e0 t\u00e0i ch\u00ednh t\u1ea1i c\u00f4ng ty.<\/span><\/li><li><span style=\"color: #000000;\"><strong>Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng<\/strong>: Kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau l\u00e0 ai?<\/span><\/li><li><span style=\"color: #000000;\"><strong>\u0110\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb duy nh\u1ea5t<\/strong>: T\u1ea1i sao kh\u00e1ch h\u00e0ng s\u1eb5n s\u00e0ng mua s\u1ea3n ph\u1ea9m c\u1ee7a c\u00f4ng ty?<\/span><\/li><li><span style=\"color: #000000;\"><strong>B\u1ed1i c\u1ea3nh c\u1ea1nh tranh<\/strong>: Kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng nh\u1eefng l\u1ef1a ch\u1ecdn thay th\u1ebf n\u00e0o?<\/span><\/li><li><span style=\"color: #000000;\"><strong>L\u1ee3i th\u1ebf c\u1ea1nh tranh<\/strong>: \u0110\u1eb7c \u0111i\u1ec3m kh\u00f4ng d\u1ec5 d\u00e0ng sao ch\u00e9p ho\u1eb7c mua \u1edf n\u01a1i kh\u00e1c.<\/span><\/li><li><span style=\"color: #000000;\"><strong>K\u00eanh b\u00e1n h\u00e0ng<\/strong>: C\u00f4ng ty s\u1ebd ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng nh\u01b0 th\u1ebf n\u00e0o.<\/span><\/li><li><span style=\"color: #000000;\"><strong>Lu\u1ed3ng doanh thu<\/strong>: C\u00e1ch c\u00f4ng ty t\u1ea1o thu nh\u1eadp.<\/span><\/li><li><span style=\"color: #000000;\"><strong>M\u00f4 h\u00ecnh doanh thu<\/strong>: C\u00e1ch t\u1ea1o l\u1ee3i nhu\u1eadn c\u1ee7a c\u00f4ng ty.<\/span><\/li><li><span style=\"color: #000000;\"><strong>\u0110\u1ed1i t\u00e1c ch\u00ednh<\/strong>: \u0110\u1ed1i t\u00e1c v\u00e0 nh\u00e0 cung c\u1ea5p thi\u1ebft y\u1ebfu cho doanh nghi\u1ec7p.<\/span><\/li><li><span style=\"color: #000000;\"><strong>C\u1ea5u tr\u00fac chi ph\u00ed<\/strong>: Chi ph\u00ed c\u1ee7a c\u00f4ng ty l\u00e0 g\u00ec v\u00e0 \u0111i\u1ec1u \u0111\u00f3 s\u1ebd \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn gi\u00e1 c\u1ea3 nh\u01b0 th\u1ebf n\u00e0o.<\/span><\/li><li><span style=\"color: #000000;\"><strong>KPI ch\u00ednh<\/strong>: C\u00e1ch c\u00f4ng ty \u0111o l\u01b0\u1eddng th\u00e0nh c\u00f4ng.<\/span><\/li><\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><span style=\"color: #000000;\">T\u00f9y thu\u1ed9c v\u00e0o s\u1ef1 tr\u01b0\u1edfng th\u00e0nh c\u1ee7a c\u00f4ng ty v\u00e0 s\u1ea3n ph\u1ea9m cung c\u1ea5p, m\u00f4 h\u00ecnh kinh doanh th\u1ef1c t\u1ebf \u0111\u01b0\u1ee3c t\u1ea1o ra c\u00f3 th\u1ec3 kh\u00f4ng qu\u00e1 ph\u1ee9c t\u1ea1p ho\u1eb7c gi\u1ea3i quy\u1ebft chi ti\u1ebft t\u1eebng th\u00e0nh ph\u1ea7n.&nbsp;M\u1ee5c ti\u00eau l\u00e0 \u0111\u01b0a ra m\u1ed9t t\u1ea7m nh\u00ecn chi\u1ebfn l\u01b0\u1ee3c v\u00e0 m\u1ea1nh m\u1ebd, \u0111\u00e1nh gi\u00e1 kh\u00e1ch quan nh\u1eefng g\u00ec c\u00f3 th\u1ec3 v\u00e0 nh\u1eefng th\u00e1ch th\u1ee9c n\u00e0o s\u1ebd ph\u1ea3i \u0111\u1ed1i m\u1eb7t trong m\u1ed9t h\u00ecnh th\u1ee9c t\u00f3m t\u1eaft.<\/span><\/p>\n\n\n\n<p><em>&gt; Th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3ng g\u00f3p r\u1ea5t l\u1edbn v\u00e0o s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a doanh nghi\u1ec7p. Nh\u1eadn <a rel=\"noreferrer noopener\" href=\"https:\/\/www.saokim.com.vn\/dich-vu\/tu-van-chien-luoc-thuong-hieu\/\" target=\"_blank\"><strong>t\u01b0 v\u1ea5n th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a> ngay t\u1eeb c\u00e1c chuy\u00ean gia th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Sao Kim \u0111\u1ec3 kh\u1edfi \u0111\u1ea7u m\u1ea1nh m\u1ebd h\u01a1n.<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"color: #000000;\">4. C\u00e1ch t\u1ea1o m\u1ed9t m\u00f4 h\u00ecnh kinh doanh kh\u00e1c bi\u1ec7t<\/span><\/h2>\n\n\n\n<p><span style=\"color: #000000;\">Ch\u1eebng n\u00e0o kinh doanh c\u00f2n t\u1ed3n t\u1ea1i th\u00ec c\u00f4ng ty ph\u1ea3i s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 kh\u00e1c nhau \u0111\u1ec3 thi\u1ebft l\u1eadp chi\u1ebfn l\u01b0\u1ee3c v\u00e0 xem x\u00e9t c\u00e1c c\u01a1 h\u1ed9i trong t\u01b0\u01a1ng lai.&nbsp;Trong nh\u1eefng n\u0103m qua, s\u1ef1 ph\u1ed5 bi\u1ebfn c\u1ee7a m\u1ed9t s\u1ed1 khu\u00f4n kh\u1ed5 c\u00f3 s\u1ef1 bi\u1ebfn \u0111\u1ed9ng.&nbsp;Sau \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 \u00edt c\u00e1c khung v\u00e0 ph\u01b0\u01a1ng ph\u00e1p ph\u1ed5 bi\u1ebfn nh\u1ea5t \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng ng\u00e0y nay.<\/span><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #000000;\">4.1. K\u1ebf ho\u1ea1ch kinh doanh<\/span><\/h3>\n\n\n\n<p><span style=\"color: #000000;\">K\u1ebf ho\u1ea1ch kinh doanh \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 m\u1ed9t t\u00e0i li\u1ec7u t\u0129nh m\u00f4 t\u1ea3 v\u1ea5n \u0111\u1ec1, c\u01a1 h\u1ed9i v\u00e0 gi\u1ea3i ph\u00e1p c\u1ee7a c\u00f4ng ty trong b\u1ed1i c\u1ea3nh d\u1ef1 b\u00e1o t\u1eeb 2 \u0111\u1ebfn 5 n\u0103m v\u1ec1 chi ph\u00ed, doanh thu v\u00e0 l\u1ee3i nhu\u1eadn.&nbsp;N\u00f3 th\u01b0\u1eddng l\u00e0 m\u1ed9t t\u1ec7p v\u0103n b\u1ea3n m\u00f4 t\u1ea3 nhi\u1ec1u h\u01a1n \u0111\u00e1ng k\u1ec3 so v\u1edbi nh\u1eefng g\u00ec trong m\u1ed9t m\u00f4 h\u00ecnh kinh doanh h\u1ee3p l\u00fd.<\/span><\/p>\n\n\n\n<p><em>Tham kh\u1ea3o: <a href=\"https:\/\/www.saokim.com.vn\/blog\/thongtin\/mau-ke-hoach-kinh-doanh-xuat-sac\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>M\u1eabu K\u1ebf ho\u1ea1ch kinh doanh<\/strong><\/a> (cho Startup)<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #000000;\">4.2. Ma tr\u1eadn th\u1ecb ph\u1ea7n t\u0103ng tr\u01b0\u1edfng<\/span><\/h3>\n\n\n\n<p><span style=\"color: #000000;\">Ma tr\u1eadn th\u1ecb ph\u1ea7n t\u0103ng tr\u01b0\u1edfng bao g\u1ed3m ma tr\u1eadn danh m\u1ee5c s\u1ea3n ph\u1ea9m, Boston Box v\u00e0 ma tr\u1eadn BCG. N\u00f3 \u0111\u01b0\u1ee3c t\u1ea1o ra v\u00e0o n\u0103m 1970 b\u1edfi Bruce D. Henderson, ng\u01b0\u1eddi s\u00e1ng l\u1eadp T\u1eadp \u0111o\u00e0n t\u01b0 v\u1ea5n Boston.<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">Ma tr\u1eadn th\u1ecb ph\u1ea7n t\u0103ng tr\u01b0\u1edfng c\u00f3 b\u1ed1n g\u00f3c ph\u1ea7n t\u01b0 d\u1ef1a v\u00e0o s\u1ef1 t\u0103ng tr\u01b0\u1edfng th\u1ecb tr\u01b0\u1eddng v\u00e0 th\u1ecb nh\u1eefng th\u1ecb ph\u1ea7n c\u00f3 li\u00ean quan.&nbsp;N\u00f3 \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 gi\u00fap c\u00e1c c\u00f4ng ty xem x\u00e9t danh m\u1ee5c s\u1ea3n ph\u1ea9m v\u00e0 t\u00ecm c\u01a1 h\u1ed9i t\u0103ng tr\u01b0\u1edfng.&nbsp;N\u00f3 c\u0169ng nh\u1ea5n m\u1ea1nh nh\u1eefng s\u1ea3n ph\u1ea9m m\u00e0 c\u00e1c c\u00f4ng ty n\u00ean ng\u1eebng \u0111\u1ea7u t\u01b0 v\u00e0o.<\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1332\" height=\"995\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2019\/10\/mo-hinh-kinh-doanh-3.png\" alt=\"mo-hinh-kinh-doanh-3\" class=\"wp-image-325788\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2019\/10\/mo-hinh-kinh-doanh-3.png 1332w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2019\/10\/mo-hinh-kinh-doanh-3-80x60.png 80w\" sizes=\"(max-width: 1332px) 100vw, 1332px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><span style=\"color: #000000;\"><em>Ma tr\u1eadn BCG<\/em><\/span><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #000000;\">4.3. \u0110\u01b0\u1eddng t\u0103ng tr\u01b0\u1edfng<\/span><\/h3>\n\n\n\n<p><span style=\"color: #000000;\">M\u00f4 h\u00ecnh 3 \u0111\u01b0\u1eddng t\u0103ng tr\u01b0\u1edfng \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n b\u1edfi c\u00f4ng ty t\u01b0 v\u1ea5n qu\u1ea3n l\u00fd McKinsey &amp; Company.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"629\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2021\/07\/mo-hinh-kinh-doanh-3-duong-tang-truong.jpg\" alt=\"M\u00f4 h\u00ecnh kinh doanh 3 \u0111\u01b0\u1eddng t\u0103ng tr\u01b0\u1edfng c\u1ee7a McKinsey &amp; companyv\" class=\"wp-image-331005\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2021\/07\/mo-hinh-kinh-doanh-3-duong-tang-truong.jpg 1200w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2021\/07\/mo-hinh-kinh-doanh-3-duong-tang-truong-730x383.jpg 730w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><span style=\"color: #000000;\">\u0110\u01b0\u1eddng th\u1ee9 #1: \u0110\u1ea1i di\u1ec7n cho duy tr\u00ec v\u00e0 b\u1ea3o v\u1ec7 ph\u1ea7n c\u1ed1t l\u00f5i c\u1ee7a doanh nghi\u1ec7p, n\u01a1i cung c\u1ea5p l\u1ee3i nhu\u1eadn cao nh\u1ea5t.<\/span><\/li><li><span style=\"color: #000000;\">\u0110\u01b0\u1eddng th\u1ee9 #2: \u0110\u1ea1i di\u1ec7n cho c\u00e1c c\u01a1 h\u1ed9i m\u1edbi n\u1ed5i c\u00f3 ti\u1ec1m n\u0103ng l\u1ee3i nhu\u1eadn cao nh\u01b0ng c\u0169ng c\u00f3 th\u1ec3 c\u1ea7n \u0111\u1ea7u t\u01b0 \u0111\u00e1ng k\u1ec3.<\/span><\/li><li><span style=\"color: #000000;\">\u0110\u01b0\u1eddng th\u1ee9 #3: \u0111\u1ea1i di\u1ec7n cho \u00fd t\u01b0\u1edfng cho s\u1ef1 ph\u00e1t tri\u1ec3n trong t\u01b0\u01a1ng lai, ch\u1eb3ng h\u1ea1n nh\u01b0 c\u00e1c d\u1ef1 \u00e1n nghi\u00ean c\u1ee9u.&nbsp;C\u00e1c c\u00f4ng ty c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng t\u1ea5t c\u1ea3 ba \u0111\u01b0\u1eddng \u0111\u1ec3 qu\u1ea3n l\u00fd \u0111\u1ed3ng th\u1eddi c\u00e1c c\u01a1 h\u1ed9i hi\u1ec7n t\u1ea1i v\u00e0 t\u01b0\u01a1ng lai \u0111\u1ec3 ph\u00e1t tri\u1ec3n.<\/span><\/li><\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #000000;\">4.4. M\u00f4 h\u00ecnh 5 y\u1ebfu t\u1ed1 c\u1ea1nh tranh c\u1ee7a Porter<\/span><\/h3>\n\n\n\n<p><span style=\"color: #000000;\">M\u00f4 h\u00ecnh n\u00e0y \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 gi\u00fap c\u00e1c c\u00f4ng ty ph\u00e2n t\u00edch b\u1ed1i c\u1ea3nh c\u1ea1nh tranh cho d\u1ecbch v\u1ee5 ho\u1eb7c s\u1ea3n ph\u1ea9m.&nbsp;Kh\u00e1i ni\u1ec7m M\u00f4 h\u00ecnh 5 y\u1ebfu t\u1ed1 c\u1ea1nh tranh c\u1ee7a Porter \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u l\u1ea7n \u0111\u1ea7u ti\u00ean b\u1edfi gi\u00e1o s\u01b0 Harvard Michael E. Porter v\u00e0o n\u0103m 1979.<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">Kh\u00f4ng gi\u1ed1ng v\u1edbi c\u00e1c m\u00f4 h\u00ecnh kinh doanh kh\u00e1c, n\u00f3 t\u1eadp trung r\u00f5 r\u00e0ng v\u00e0o l\u1ee3i nhu\u1eadn c\u1ee7a m\u1ed9t doanh nghi\u1ec7p \u0111\u01b0\u1ee3c nh\u00ecn qua l\u0103ng k\u00ednh c\u1ee7a c\u00e1c&nbsp;m\u1ed1i \u0111e d\u1ecda t\u1eeb c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh&nbsp;(c\u1ea3 m\u1edbi v\u00e0 c\u0169) v\u00e0 s\u1ee9c m\u1ea1nh m\u1eb7c c\u1ea3 c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 nh\u00e0 cung c\u1ea5p.<\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2019\/10\/mo-hinh-kinh-doanh-4.jpg\" alt=\"M\u00f4 h\u00ecnh 5 y\u1ebfu t\u1ed1 c\u1ea1nh tranh c\u1ee7a Porter\" class=\"wp-image-325789\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2019\/10\/mo-hinh-kinh-doanh-4.jpg 1280w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2019\/10\/mo-hinh-kinh-doanh-4-80x45.jpg 80w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><span style=\"color: #000000;\"><em>5 Y\u1ebfu t\u1ed1 c\u1ea1nh tranh c\u1ee7a Porter<\/em><\/span><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #000000;\">4.5. M\u00f4 h\u00ecnh doanh thu<\/span><\/h3>\n\n\n\n<p><span style=\"color: #000000;\">M\u1ed9t m\u00f4 h\u00ecnh doanh thu m\u00f4 t\u1ea3 c\u00e1ch m\u1ed9t c\u00f4ng ty b\u00e1n s\u1ea3n ph\u1ea9m ho\u1eb7c t\u1ea1o doanh thu.<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">V\u00ed d\u1ee5 v\u1ec1 c\u00e1c m\u00f4 h\u00ecnh doanh thu bao g\u1ed3m \u0111\u0103ng k\u00fd, tr\u1ea3 ti\u1ec1n cho m\u1ed7i l\u1ea7n s\u1eed d\u1ee5ng, d\u1ef1a tr\u00ean qu\u1ea3ng c\u00e1o, nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng m\u1ea1i,&#8230;<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">M\u1ed9t m\u00f4 h\u00ecnh doanh thu kh\u00f4ng ch\u1ee9a c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c theo truy\u1ec1n th\u1ed1ng c\u00f3 trong m\u1ed9t m\u00f4 h\u00ecnh kinh doanh, ch\u1eb3ng h\u1ea1n nh\u01b0 b\u1ed1i c\u1ea3nh c\u1ea1nh tranh ho\u1eb7c v\u1ea5n \u0111\u1ec1 c\u1ee7a kh\u00e1ch h\u00e0ng (pain point).<\/span><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #000000;\">4.6. M\u00f4 h\u00ecnh SWOT<\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2021\/07\/mo-hinh-swot.jpg\" alt=\"M\u00f4 h\u00ecnh SWOT\" class=\"wp-image-331006\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2021\/07\/mo-hinh-swot.jpg 1200w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2021\/07\/mo-hinh-swot-730x382.jpg 730w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p><span style=\"color: #000000;\">SWOT l\u00e0 t\u1eeb vi\u1ebft t\u1eaft c\u1ee7a \u0110i\u1ec3m m\u1ea1nh (Strength), \u0110i\u1ec3m y\u1ebfu (weaknesses), c\u01a1 h\u1ed9i (opportunities), Th\u00e1ch th\u1ee9c (threats).<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">Ma tr\u1eadn s\u1eed d\u1ee5ng c\u1ea3 y\u1ebfu t\u1ed1 b\u00ean trong (\u0111i\u1ec3m m\u1ea1nh v\u00e0 \u0111i\u1ec3m y\u1ebfu) v\u00e0 y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i (c\u01a1 h\u1ed9i v\u00e0 m\u1ed1i th\u00e1ch th\u1ee9c) \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh gi\u00e1 tr\u1ecb c\u1ee7a m\u1ed9t c\u01a1 h\u1ed9i ho\u1eb7c m\u1ee5c ti\u00eau \u0111\u00e3 x\u00e1c \u0111\u1ecbnh.<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">M\u00f4 h\u00ecnh SWOT kh\u00f4ng d\u00e0nh ri\u00eang cho c\u00e1c doanh nghi\u1ec7p ho\u1eb7c t\u1ed5 ch\u1ee9c n\u00e0o m\u00e0 l\u00e0 \u0111\u1ec3 th\u1ef1c hi\u1ec7n ph\u00e2n t\u00edch doanh nghi\u1ec7p, s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5&#8230;<\/span><\/p>\n\n\n\n<p><em>&gt; \u0110\u1ecdc ngay: M\u1eabu <a href=\"https:\/\/www.saokim.com.vn\/blog\/thongtin\/mau-ke-hoach-kinh-doanh-xuat-sac-cho-startup\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>L\u1eadp k\u1ebf ho\u1ea1ch Kinh doanh<\/strong><\/a> cho Startup<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"color: #000000;\">5. V\u00ed d\u1ee5 &#8211; M\u00f4 h\u00ecnh kinh doanh Canvas &#8211; Business Model Canvas (BMC)<\/span><\/h2>\n\n\n\n<p><span style=\"color: #000000;\">M\u00f4 h\u00ecnh kinh doanh Canvas c\u00f3 t\u00ean ti\u1ebfng anh l\u00e0 <strong>Business Model Canvas<\/strong> &#8211; m\u1ed9t c\u00f4ng c\u1ee5 x\u00e2y d\u1ef1ng m\u00f4 h\u00ecnh kinh doanh hi\u1ec7n \u0111\u1ea1i \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf b\u1edfi Alexander Osterwalder v\u00e0 Yves Pigneur.<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">M\u1ee5c \u0111\u00edch ch\u00ednh c\u1ee7a m\u00f4 h\u00ecnh n\u00e0y l\u00e0 h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p h\u1ee3p nh\u1ea5t c\u00e1c ho\u1ea1t \u0111\u1ed9ng kinh doanh b\u1eb1ng vi\u1ec7c minh h\u1ecda c\u00e1c ti\u00eau ch\u00ed \u0111\u00e1nh \u0111\u1ed5i ti\u1ec1m n\u0103ng. T\u00ednh \u0111\u1ebfn th\u1eddi \u0111i\u1ec3m hi\u1ec7n nay th\u00ec m\u00f4 h\u00ecnh n\u00e0y \u0111\u00e3 g\u00e2y \u0111\u01b0\u1ee3c ti\u1ebfng vang r\u1ea5t l\u1edbn v\u00e0 \u0111\u01b0\u1ee3c nhi\u1ec1u CEO c\u0169ng nh\u01b0 nhi\u1ec1u nh\u00e0 kh\u1edfi nghi\u1ec7p tr\u1ebb \u0111\u00f3n nh\u1eadn nhi\u1ec7t li\u1ec7t.<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">M\u1ed9t s\u1ed1 c\u00f4ng ty l\u1edbn h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi nh\u01b0 Google, Facebook, P&amp;G c\u0169ng \u0111ang \u00e1p d\u1ee5ng m\u00f4 h\u00ecnh Canvas \u0111\u1ec3 qu\u1ea3n l\u00fd chi\u1ebfn l\u01b0\u1ee3c v\u00e0 t\u1ea1o ra nh\u1eefng t\u0103ng tr\u01b0\u1edfng m\u1edbi cho c\u00f4ng ty c\u1ee7a h\u1ecd. M\u00f4 h\u00ecnh kinh doanh Canvas g\u1ed3m 9 y\u1ebfu t\u1ed1 ch\u00ednh:<\/span><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><span style=\"color: #000000;\">Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng ch\u00ednh c\u1ee7a \u00fd t\u01b0\u1edfng\/d\u1ef1 \u00e1n c\u1ee7a b\u1ea1n mu\u1ed1n h\u01b0\u1edbng t\u1edbi l\u00e0 ai?<\/span><\/li><li><span style=\"color: #000000;\">M\u1ee5c ti\u00eau gi\u00e1 tr\u1ecb m\u00e0 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a \u00fd t\u01b0\u1edfng\/d\u1ef1 \u00e1n kinh doanh mang l\u1ea1i cho kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec?<\/span><\/li><li><span style=\"color: #000000;\">S\u1eed d\u1ee5ng k\u00eanh k\u00eanh ph\u00e2n ph\u1ed1i v\u00e0 truy\u1ec1n th\u00f4ng n\u00e0o \u0111\u1ec3 c\u00f4ng ch\u00fang bi\u1ebft \u0111\u1ebfn s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n?<\/span><\/li><li><span style=\"color: #000000;\">Thi\u1ebft l\u1eadp v\u00e0 x\u00e2y d\u1ef1ng quan h\u1ec7 kh\u00e1ch h\u00e0ng nh\u01b0 th\u1ebf n\u00e0o?&nbsp;<\/span><\/li><li><span style=\"color: #000000;\">Doanh thu d\u1ef1 ki\u1ebfn t\u1eeb ngu\u1ed3n n\u00e0o?<\/span><\/li><li><span style=\"color: #000000;\">Ngu\u1ed3n l\u1ef1c ch\u00ednh c\u1ee7a \u00fd t\u01b0\u1edfng\/d\u1ef1 \u00e1n l\u00e0 g\u00ec?<\/span><\/li><li><span style=\"color: #000000;\">Ho\u1ea1t \u0111\u1ed9ng ch\u00ednh c\u1ee7a \u00fd t\u01b0\u1edfng\/d\u1ef1 \u00e1n kinh doanh c\u1ee7a b\u1ea1n l\u00e0 g\u00ec?<\/span><\/li><li><span style=\"color: #000000;\">\u0110\u1ed1i t\u00e1c ch\u00ednh trong \u00fd t\u01b0\u1edfng\/d\u1ef1 \u00e1n c\u1ee7a b\u1ea1n l\u00e0 ai?<\/span><\/li><li><span style=\"color: #000000;\">C\u01a1 c\u1ea5u&nbsp;chi ph\u00ed&nbsp;c\u1ee7a \u00fd t\u01b0\u1edfng\/d\u1ef1 \u00e1n nh\u01b0 th\u1ebf n\u00e0o?<\/span><\/li><\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2019\/10\/mo-hinh-kinh-doanh-6.jpg\" alt=\"M\u00f4 h\u00ecnh Kinh doanh Canvas: Business Model Canvas\" class=\"wp-image-325796\" width=\"730\" height=\"410\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2019\/10\/mo-hinh-kinh-doanh-6.jpg 638w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2019\/10\/mo-hinh-kinh-doanh-6-80x45.jpg 80w\" sizes=\"(max-width: 730px) 100vw, 730px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>M\u00f4 h\u00ecnh kinh doanh Canvas<\/em><\/p>\n\n\n\n<p><span style=\"color: #000000;\">S\u1edf d\u0129 m\u00f4 h\u00ecnh n\u00e0y \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u doanh nghi\u1ec7p \u00e1p d\u1ee5ng v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n c\u00f4ng ty l\u00e0 v\u00ec:<\/span><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><span style=\"color: #000000;\"><strong>T\u00ednh t\u1eadp trung<\/strong>: M\u00f4 h\u00ecnh kinh doanh Canvas th\u01b0\u1eddng t\u1eadp trung v\u00e0o n\u1ed9i dung, chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a c\u00f4ng ty h\u01a1n l\u00e0 nh\u1eefng m\u00f4 h\u00ecnh truy\u1ec1n th\u1ed1ng kh\u00e1c. \u0110i\u1ec1u n\u00e0y th\u00fac \u0111\u1ea9y c\u00f4ng vi\u1ec7c kinh doanh c\u1ee7a h\u1ecd nhanh h\u01a1n v\u00e0 c\u00f3 hi\u1ec7u qu\u1ea3 h\u01a1n.<\/span><\/li><li><span style=\"color: #000000;\"><strong>T\u00ednh linh ho\u1ea1t<\/strong>: M\u00f4 h\u00ecnh n\u00e0y kh\u00e1 d\u1ec5 d\u00e0ng \u0111\u1ec3 ch\u1ec9nh s\u1eeda t\u1eeb g\u00f3c \u0111\u1ed9 l\u1eadp k\u1ebf ho\u1ea1ch cho \u0111\u1ebfn qu\u00e1 tr\u00ecnh tri\u1ec3n khai v\u00ec m\u1ecdi th\u1ee9 \u0111\u1ec1u n\u1eb1m tr\u00ean 1 trang gi\u1ea5y.<\/span><\/li><li><span style=\"color: #000000;\"><strong>T\u00ednh r\u00f5 r\u00e0ng<\/strong>: R\u00f5 r\u00e0ng l\u00e0 so v\u1edbi m\u1ed9t b\u1ea3n k\u1ebf ho\u1ea1ch v\u00e0i ch\u1ee5c cho \u0111\u1ebfn v\u00e0i tr\u0103m trang th\u00ec m\u1ed9t b\u1ea3n kinh doanh ch\u1ec9 1 trang gi\u1ea5y s\u1ebd m\u1ea5t \u00edt th\u1eddi gian h\u01a1n \u0111\u1ec3 \u0111\u1ecdc v\u00e0 hi\u1ec3u n\u00f3, \u0111\u1ed3ng nghi\u1ec7p c\u0169ng s\u1ebd v\u00ec th\u1ebf m\u00e0 d\u1ec5 d\u00e0ng ti\u1ebfp nh\u1eadn t\u1ea7m nh\u00ecn c\u1ee7a c\u00f4ng ty h\u01a1n.<\/span><\/li><\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u0110\u1ecdc th\u00eam:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><a rel=\"noreferrer noopener\" href=\"https:\/\/www.saokim.com.vn\/blog\/quan-tri-dieu-hanh\/mo-hinh-kinh-doanh-canvas\/\" target=\"_blank\"><strong>M\u00f4 h\u00ecnh kinh doanh Canvas<\/strong><\/a> \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n c\u00e1ch s\u1eed d\u1ee5ng m\u00f4 h\u00ecnh n\u00e0y<\/li><li><a rel=\"noreferrer noopener\" href=\"https:\/\/www.saokim.com.vn\/cam-nang\/ra-mat-thuong-hieu\/\" target=\"_blank\"><strong>Quy tr\u00ecnh ra m\u1eaft th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a> \u1ea5n t\u01b0\u1ee3ng<\/li><\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><span style=\"color: #000000;\">Ph\u00e1c th\u1ea3o m\u1ed9t <strong>m\u00f4 h\u00ecnh kinh doanh<\/strong> l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a vi\u1ec7c thi\u1ebft l\u1eadp chi\u1ebfn l\u01b0\u1ee3c kinh doanh c\u00f3 \u00fd ngh\u0129a.&nbsp;N\u00f3 \u0111\u00f2i h\u1ecfi suy ngh\u0129 s\u00e2u s\u1eafc v\u1ec1 c\u00e1c gi\u1ea3 \u0111\u1ecbnh c\u1ed1t l\u00f5i xung quanh vi\u1ec7c m\u1ed9t c\u00f4ng ty s\u1ebd t\u1ea1o ra gi\u00e1 tr\u1ecb nh\u01b0 th\u1ebf n\u00e0o, nh\u00f3m s\u1ebd l\u00e0m vi\u1ec7c ra sao \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh.&nbsp;V\u00e0 v\u00ec \u0111\u1ecbnh d\u1ea1ng t\u00f3m t\u1eaft, n\u00f3 \u0111\u00f2i h\u1ecfi ph\u1ea3i ch\u1eaft l\u1ecdc nh\u1eefng \u00fd t\u01b0\u1edfng c\u1ed1t l\u00f5i v\u1ec1 t\u01b0\u01a1ng lai c\u1ee7a doanh nghi\u1ec7p v\u1edbi b\u1ea3n ch\u1ea5t c\u1ee7a m\u00f4 h\u00ecnh kinh doanh.<\/span><\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong><a href=\"https:\/\/www.saokim.com.vn\" target=\"_blank\" rel=\"noreferrer noopener\">Sao Kim Branding<\/a><\/strong> sau nhi\u1ec1u n\u0103m ho\u1ea1t \u0111\u1ed9ng v\u00e0 \u0111\u1ed3ng h\u00e0nh c\u00f9ng nhi\u1ec1u doanh nghi\u1ec7p, ch\u00fang t\u00f4i cho ra \u0111\u1eddi m\u1ed9t s\u1ed1 g\u00f3i d\u1ecbch v\u1ee5 ph\u00f9 h\u1ee3p v\u1edbi nhi\u1ec1u nhu c\u1ea7u x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 Marketing v\u00e0 g\u1eedi \u0111\u1ebfn b\u1ea1n, xem ngay chi ti\u1ebft ch\u01b0\u01a1ng tr\u00ecnh:<\/p>\n\n\n\n<p>C\u00e1c g\u00f3i d\u1ecbch v\u1ee5 s\u1eb5n c\u00f3:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>BRANDCARE<\/strong> &#8211; Gi\u1ea3i ph\u00e1p x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u to\u00e0n di\u1ec7n t\u1eeb chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ebfn th\u1ef1c thi<\/li><li><strong>CORPORATE ID<\/strong> &#8211; X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u t\u1ea1i m\u1ecdi \u0111i\u1ec3m ti\u1ebfp x\u00fac<\/li><li><strong>BUSINESS ID<\/strong> &#8211; T\u1ea1o hi\u1ec7n di\u1ec7n chuy\u00ean nghi\u1ec7p v\u1edbi nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u&nbsp;<\/li><li><strong>SME BRANDING<\/strong> &#8211; Doanh nghi\u1ec7p nh\u1ecf, th\u01b0\u01a1ng hi\u1ec7u l\u1edbn&nbsp;<\/li><li><strong>DIGITAL BRANDING<\/strong> &#8211; X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u tr\u00ean m\u00f4i tr\u01b0\u1eddng s\u1ed1&nbsp;<\/li><li><strong>MARKETING KIT<\/strong> &#8211; B\u1ed9 c\u00f4ng c\u1ee5 truy\u1ec1n th\u00f4ng v\u00e0 b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3<\/li><li><strong>WINNING PACKAGING<\/strong>&nbsp; &#8211; Gi\u1ea3i ph\u00e1p thi\u1ebft k\u1ebf bao b\u00ec nh\u00e3n m\u00e1c \u0111\u1ec3 chi\u1ebfn th\u1eafng tr\u00ean th\u1ecb tr\u01b0\u1eddng<\/li><li><strong>BRANDCOM<\/strong> &#8211; G\u1ea5p \u0111\u00f4i hi\u1ec7u qu\u1ea3 truy\u1ec1n th\u00f4ng v\u00e0 ti\u1ebft ki\u1ec7m tr\u00ean 30% ng\u00e2n s\u00e1ch<\/li><li><strong>CONTENT MARKETING<\/strong> &#8211; Ti\u1ebfp th\u1ecb n\u1ed9i dung \u0111a k\u00eanh gi\u00fap t\u0103ng doanh thu<\/li><\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Xem th\u00eam c\u00e1c b\u00e0i vi\u1ebft li\u00ean quan:<\/strong><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>18 Chi\u1ebfn l\u01b0\u1ee3c <a rel=\"noreferrer noopener\" href=\"https:\/\/www.saokim.com.vn\/cam-nang\/xay-dung-thuong-hieu-cho-startup\/\" target=\"_blank\"><strong>X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u cho Startup<\/strong><\/a><\/li><li>10 Chi\u1ebfn l\u01b0\u1ee3c <a rel=\"noreferrer noopener\" href=\"https:\/\/www.saokim.com.vn\/cam-nang\/ra-mat-san-pham-moi\/\" target=\"_blank\"><strong>Ra m\u1eaft s\u1ea3n ph\u1ea9m m\u1edbi<\/strong><\/a> hi\u1ec7u qu\u1ea3<\/li><li>10 B\u01b0\u1edbc L\u1eadp <a rel=\"noreferrer noopener\" href=\"https:\/\/www.saokim.com.vn\/cam-nang\/ke-hoach-seo\/\" target=\"_blank\"><strong>K\u1ebf ho\u1ea1ch SEO<\/strong><\/a> m\u1eabu cho d\u1ef1 \u00e1n v\u1eeba v\u00e0 nh\u1ecf<\/li><li><a rel=\"noreferrer noopener\" href=\"https:\/\/www.saokim.com.vn\/blog\/xay-dung-thuong-hieu\/giai-quyet-noi-lo-ve-dinh-vi-thuong-hieu-chi-trong-6-buoc-don-gian\/\" target=\"_blank\"><strong>6 B\u01b0\u1edbc \u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a> \u0111\u01a1n gi\u1ea3n<\/li><li>8 <a rel=\"noreferrer noopener\" href=\"https:\/\/www.saokim.com.vn\/blog\/kinh-nghiem\/8-bi-mat-cac-chuyen-gia-muon-ban-biet-khi-bat-dau-kinh-doanh\/\" target=\"_blank\"><strong>B\u00ed m\u1eadt kinh doanh<\/strong><\/a> n\u00ean bi\u1ebft tr\u01b0\u1edbc khi b\u1eaft \u0111\u1ea7u kinh doanh<\/li><\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Follow c\u00e1c b\u00e0i vi\u1ebft ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a Sao Kim t\u1ea1i:&nbsp;<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.saokim.com.vn\/blog\/\"><strong>Blog Sao Kim<\/strong><\/a>,&nbsp;<a href=\"https:\/\/www.saokim.com.vn\/cam-nang\/\"><strong>C\u1ea9m Nang Sao Kim<\/strong><\/a>&nbsp;<\/p>\n\n\n\n<p><strong>Facebook:<\/strong>&nbsp;<a href=\"https:\/\/www.facebook.com\/saokimbranding\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Sao Kim Branding<\/strong><\/a><\/p>\n\n\n\n<p><strong>Case study Behance<\/strong>:&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.behance.net\/saokimbranding\" target=\"_blank\"><strong>Sao Kim Branding<\/strong><\/a><\/p>\n\n\n\n<p>#SaoKim #SaoKimBranding #MoHinhKinhDoanh #BusinessModel<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"saokim-link-exchange\"><span id=\"link_610367150\">&#10064; Tham kh\u1ea3o th\u00eam: <span class=\"txtlink\"><a href=\"\" target=\"_blank\" rel=\"dofollow\" title=\"\"><\/a> <\/span>, <span class=\"txtlink\"><a href=\"\" target=\"_blank\" rel=\"dofollow\" title=\"\"><\/a> <\/span>, <span class=\"txtlink\"><a href=\"\" target=\"_blank\" rel=\"dofollow\" title=\"\"><\/a> <\/span><\/span><\/div><div class=\"clearfix\"><\/div>","protected":false},"excerpt":{"rendered":"<p>M\u00f4 h\u00ecnh kinh doanh \u0111\u01b0\u1ee3c xem nh\u01b0 l\u00e0 kim ch\u1ec9 nam c\u1ee7a m\u1ed7i m\u1ed9t c\u00f4ng ty hay b\u1ea5t k\u1ef3 doanh nghi\u1ec7p n\u00e0o. Tr\u01b0\u1edbc khi b\u1eaft \u0111\u1ea7u kinh doanh, c\u00e1c nh\u00e0 s\u00e1ng l\u1eadp ph\u1ea3i t\u1ef1 t\u00ecm cho m\u00ecnh m\u1ed9t m\u00f4 h\u00ecnh nh\u1ea5t \u0111\u1ecbnh, th\u00edch h\u1ee3p \u0111\u1ec3 c\u00f4ng ty th\u1ef1c hi\u1ec7n theo. B\u00e0i vi\u1ebft n\u00e0y s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 m\u00f4 h\u00ecnh kinh doanh<\/p>\n","protected":false},"author":44,"featured_media":325786,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1121,1120],"tags":[1142,489,1141],"class_list":["post-325785","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-khoi-nghiep","category-quan-tri-dieu-hanh","tag-chien-luoc-kinh-doanh","tag-chien-luoc-thuong-hieu","tag-mo-hinh-kinh-doanh"],"acf":[],"views":25678,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/325785","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/users\/44"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/comments?post=325785"}],"version-history":[{"count":0,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/325785\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media\/325786"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media?parent=325785"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/categories?post=325785"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/tags?post=325785"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}