{"id":325827,"date":"2021-07-01T10:11:10","date_gmt":"2021-07-01T10:11:10","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=325827"},"modified":"2023-01-03T15:02:01","modified_gmt":"2023-01-03T08:02:01","slug":"mo-hinh-kinh-doanh-canvas","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/quan-tri-dieu-hanh\/mo-hinh-kinh-doanh-canvas\/","title":{"rendered":"M\u00f4 h\u00ecnh Kinh doanh Canvas \u2013 Ch\u00eca kh\u00f3a th\u00e0nh c\u00f4ng cho c\u00e1c nh\u00e0 kh\u1edfi nghi\u1ec7p"},"content":{"rendered":"\n<p><span style=\"color: #000000;\">Nh\u1eefng \u00f4ng l\u1edbn tr\u00ean th\u1ebf gi\u1edbi nh\u01b0 Google, Apple, BMW,\u2026 hi\u1ec7n nay \u0111\u1ec1u \u0111ang s\u1eed d\u1ee5ng <span style=\"color: #ff0000;\"><strong><a href=\"https:\/\/www.saokim.com.vn\/blog\/quan-tri-dieu-hanh\/mo-hinh-kinh-doanh-canvas-chia-khoa-thanh-cong-cho-cac-nha-khoi-nghiep\">m\u00f4 h\u00ecnh kinh doanh Canvas<\/a><\/strong><\/span>. V\u00e0 th\u00e0nh t\u1ef1u c\u0169ng nh\u01b0 \u0111\u1ed9 n\u1ed5i ti\u1ebfng c\u1ee7a nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u n\u00e0y th\u00ec \u0111\u00e3 \u0111\u01b0\u1ee3c c\u1ea3 th\u1ebf gi\u1edbi c\u00f4ng nh\u1eadn. V\u1eady, m\u00f4 h\u00ecnh kinh doanh Canvas l\u00e0 g\u00ec v\u00e0 s\u1eed d\u1ee5ng n\u00f3 nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ec3 \u0111\u1ea1t hi\u1ec7u qu\u1ea3?<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2021\/07\/mo-hinh-kinh-doanh-canvas-business-canvas-model.jpg\" alt=\"\" class=\"wp-image-331022\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2021\/07\/mo-hinh-kinh-doanh-canvas-business-canvas-model.jpg 1200w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2021\/07\/mo-hinh-kinh-doanh-canvas-business-canvas-model-730x382.jpg 730w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>H\u00f4m nay, <a href=\"https:\/\/www.saokim.com.vn\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Sao Kim<\/strong><\/a> s\u1ebd gi\u1edbi thi\u1ec7u v\u00e0 gi\u1ea3i th\u00edch c\u1ee5 th\u1ec3 cho b\u1ea1n c\u00f9ng v\u1edbi c\u00e1c v\u00ed d\u1ee5 minh h\u1ecda.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">1. M\u00f4 h\u00ecnh kinh doanh Canvas l\u00e0 g\u00ec?<\/h2>\n\n\n\n<p><span style=\"color: #000000;\"><strong>M\u00f4 h\u00ecnh kinh doanh Canvas<\/strong> c\u00f3 t\u00ean ti\u1ebfng anh l\u00e0 <strong>Business Model Canvas<\/strong>, vi\u1ebft t\u1eaft l\u00e0 BMC (hay c\u0169ng th\u01b0\u1eddng \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 M\u00f4 h\u00ecnh Canvas), \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n b\u1edfi <a rel=\"noreferrer noopener\" href=\"https:\/\/en.wikipedia.org\/wiki\/Alexander_Osterwalder\" target=\"_blank\"><strong>Alexander Osterwalder<\/strong><\/a>. \u0110\u00e2y l\u00e0 m\u1ed9t m\u00f4 h\u00ecnh kinh doanh hi\u1ec7n \u0111\u1ea1i, tr\u1ef1c quan \u0111\u01b0\u1ee3c nhi\u1ec1u nh\u00e0 qu\u1ea3n l\u00fd chi\u1ebfn l\u01b0\u1ee3c s\u1eed d\u1ee5ng hi\u1ec7n nay \u0111\u1ec3 nhanh ch\u00f3ng v\u00e0 d\u1ec5 d\u00e0ng x\u00e1c \u0111\u1ecbnh, truy\u1ec1n \u0111\u1ea1t m\u1ed9t \u00fd t\u01b0\u1edfng kinh doanh hay kh\u00e1i ni\u1ec7m n\u00e0o \u0111\u00f3.<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">M\u00f4 h\u00ecnh Canvas cung c\u1ea5p c\u1ea5p nh\u00ecn to\u00e0n di\u1ec7n nh\u1ea5t cho doanh nghi\u1ec7p v\u00e0 r\u1ea5t h\u1eefu \u00edch trong vi\u1ec7c th\u1ef1c hi\u1ec7n ph\u00e2n t\u00edch, so s\u00e1nh v\u1ec1 t\u00e1c \u0111\u1ed9ng c\u00f3 th\u1ec3 c\u00f3 c\u1ee7a s\u1ef1 gia t\u0103ng \u0111\u1ea7u t\u01b0 \u0111\u1ed1i v\u1edbi b\u1ea5t k\u1ef3 m\u1ed9t y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng n\u00e0o.<\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"640\" height=\"478\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2019\/10\/mo-hinh-kinhdoanh-canvas-1.jpg\" alt=\"M\u00f4 h\u00ecnh kinh doanh canvas\" class=\"wp-image-325828\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2019\/10\/mo-hinh-kinhdoanh-canvas-1.jpg 640w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2019\/10\/mo-hinh-kinhdoanh-canvas-1-80x60.jpg 80w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><span style=\"color: #000000;\"><em>M\u00f4 h\u00ecnh kinh doanh Canvas &#8211; BMC<\/em><\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">Ngo\u00e0i ra, m\u00f4 h\u00ecnh kinh doanh Canvas c\u00f2n cung c\u1ea5p cho m\u1ecdi ng\u01b0\u1eddi m\u1ed9t ng\u00f4n ng\u1eef chung \u0111\u1ec3 qua \u0111\u00f3 h\u1ecd c\u00f3 th\u1ec3 \u0111\u00e1nh gi\u00e1 quy tr\u00ecnh truy\u1ec1n th\u1ed1ng v\u00e0 \u00e1p d\u1ee5ng nh\u1eefng thay \u0111\u1ed5i m\u1edbi v\u00e0o m\u00f4 h\u00ecnh kinh doanh c\u1ee7a h\u1ecd.<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">Nh\u00ecn v\u00e0o m\u00f4 h\u00ecnh, ta th\u1ea5y ph\u00eda b\u00ean ph\u1ea3i c\u1ee7a BMC t\u1eadp trung v\u00e0o kh\u00e1ch h\u00e0ng (b\u00ean ngo\u00e0i) trong khi b\u00ean tr\u00e1i c\u1ee7a khung h\u00ecnh t\u1eadp trung v\u00e0o doanh nghi\u1ec7p (n\u1ed9i b\u1ed9). C\u1ea3 2 y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i v\u00e0 b\u00ean trong \u0111\u00e1p \u1ee9ng xung quanh gi\u00e1 tr\u1ecb c\u1ee7a doanh nghi\u1ec7p, \u0111\u00f3 l\u00e0 s\u1ef1 trao \u0111\u1ed5i gi\u00e1 tr\u1ecb gi\u1eefa c\u00f4ng ty v\u00e0 kh\u00e1ch h\u00e0ng.<\/span><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">2. C\u00e1ch ti\u1ebfp c\u1eadn m\u00f4 h\u00ecnh kinh doanh d\u1ec5 d\u00e0ng nh\u1ea5t<\/h2>\n\n\n\n<p><span style=\"color: #000000;\">\u0110a ph\u1ea7n nh\u1eefng c\u00f4ng ty kh\u1edfi nghi\u1ec7p (Startup) th\u1ea5t b\u1ea1i l\u00e0 v\u00ec c\u00e1c Founder \u0111\u1eb7t h\u1ebft ni\u1ec1m tin, ngu\u1ed3n l\u1ef1c v\u00e0o \u00fd t\u01b0\u1edfng v\u1ec1 s\u1ea3n ph\u1ea9m m\u00e0 h\u1ecd t\u1ea1o ra.&nbsp;L\u00f2ng trung th\u00e0nh c\u1ee7a h\u1ecd \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 khi\u1ebfn h\u1ecd kh\u00f4ng xem x\u00e9t s\u00e2u v\u1ec1 m\u00f4 h\u00ecnh kinh doanh m\u00e0 t\u1ed5 ch\u1ee9c c\u1ee7a h\u1ecd s\u1ebd tu\u00e2n theo.<\/span><\/p>\n\n\n\n<p>\u00dd t\u01b0\u1edfng d\u1ec5 c\u00f3.<\/p>\n\n\n\n<p>Nh\u01b0ng \u0111\u1ec3 \u00fd t\u01b0\u1edfng \u0111\u00f3 s\u1ed1ng th\u00ec c\u1ea7n tr\u1ea3i qua qu\u00e1 tr\u00ecnh kinh doanh.<\/p>\n\n\n\n<p><span style=\"color: #000000;\">B\u1ea3n th\u00e2n doanh nghi\u1ec7p c\u00f3 th\u1ec3 k\u1ebft h\u1ee3p ng\u1eabu nhi\u00ean c\u00f3 ch\u1ecdn l\u1ecdc gi\u1eefa c\u00e1c h\u1ec7 th\u1ed1ng v\u00e0 quy tr\u00ecnh \u0111\u1ec3 t\u1ea1o ra m\u00f4 h\u00ecnh kinh doanh ri\u00eang, ph\u1ee5c v\u1ee5 m\u1ee5c ti\u00eau ch\u00ednh \u2013 b\u00e1n s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">Tuy nhi\u00ean, nh\u1eefng m\u00f4 h\u00ecnh m\u1edbi c\u00f3 th\u1ec3 ch\u01b0a mang l\u1ea1i hi\u1ec7u qu\u1ea3 nh\u01b0 mong mu\u1ed1n. M\u00e0 n\u00f3 c\u1ea7n tr\u1ea3i qua nhi\u1ec1u l\u1ea7n th\u1eed nghi\u1ec7m, \u0111\u1ed5i m\u1edbi nhi\u1ec1u phi\u00ean b\u1ea3n \u0111\u1ec3 tr\u1edf n\u00ean t\u1ed1i \u01b0u nh\u1ea5t.<\/span><\/p>\n\n\n\n<p>T\u1ef1 t\u1ea1o ra m\u00f4 h\u00ecnh kinh doanh m\u1edbi, t\u1ed1i \u01b0u kh\u00f4ng ph\u1ea3i l\u00e0 d\u1ec5 d\u00e0ng. Th\u1eadm ch\u00ed n\u00f3 c\u00f3 th\u1ec3 d\u1eabn b\u1ea1n \u0111\u1ebfn nhi\u1ec1u r\u1eafc r\u1ed1i.<\/p>\n\n\n\n<p>Do \u0111\u00f3, b\u1eaft \u0111\u1ea7u m\u1edbi m\u1ed9t m\u00f4 h\u00ecnh kinh doanh ph\u1ed5 bi\u1ebfn (V\u00ed d\u1ee5 M\u00f4 h\u00ecnh kinh doanh Canvas &#8211; Business Model Canvas), \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u1ee9ng minh hi\u1ec7u qu\u1ea3 v\u00e0 d\u1ea7n d\u1ea7n tinh ch\u1ec9 n\u00f3 qua th\u1eddi gian v\u1eadn h\u00e0nh l\u00e0 c\u00e1ch l\u00e0m c\u1ee7a nhi\u1ec1u Startup th\u00e0nh c\u00f4ng.<\/p>\n\n\n\n<p><span style=\"color: #000000;\"><em>NOTE: Th\u1eed nghi\u1ec7m m\u1ed9t s\u1ed1 m\u00f4 h\u00ecnh kinh doanh tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh theo \u0111u\u1ed5i m\u1ed9t m\u00f4 h\u00ecnh kinh doanh c\u1ee5 th\u1ec3 s\u1ebd mang l\u1ea1i s\u1ef1 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng h\u01a1n.<\/em><\/span><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">3. T\u1ea1i sao n\u00ean s\u1eed d\u1ee5ng m\u00f4 h\u00ecnh kinh doanh Canvas?<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2021\/06\/business-model-canvas.jpg\" alt=\"M\u00f4 h\u00ecnh kinh doanh Canvas\" class=\"wp-image-329978\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2021\/06\/business-model-canvas.jpg 1200w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2021\/06\/business-model-canvas-730x382.jpg 730w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>\u0110\u00e2y l\u00e0 3 l\u00fd do t\u00f4i ngh\u0129 r\u1eb1ng b\u1ea1n n\u00ean s\u1eed d\u1ee5ng m\u00f4 h\u00ecnh kinh doanh canvas.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">3.1. T\u01b0 duy tr\u1ef1c quan<\/h3>\n\n\n\n<p><span style=\"color: #000000;\"><strong>Business Model Canvas<\/strong> cho ph\u00e9p bi\u1ec3u di\u1ec5n tr\u1ef1c quan d\u1ec5 d\u00e0ng \u0111\u1ec3 ng\u01b0\u1eddi ra quy\u1ebft \u0111\u1ecbnh, suy ng\u1eabm.&nbsp;C\u00f4ng c\u1ee5 n\u00e0y cung c\u1ea5p m\u1ed9t ph\u00e2n t\u00edch g\u1ecdn g\u00e0ng v\u1ec1 nh\u1eefng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn doanh nghi\u1ec7p v\u00e0 c\u0169ng l\u00e0m r\u00f5 \u0111\u1ecbnh h\u01b0\u1edbng m\u00e0 c\u00f4ng ty \u0111ang th\u1ef1c hi\u1ec7n th\u00f4ng qua m\u00f4 h\u00ecnh kinh doanh c\u1ee7a m\u00ecnh.<\/span><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">3.2. N\u1eafm b\u1eaft 9 y\u1ebfu t\u1ed1 trong kinh doanh<\/h3>\n\n\n\n<p><span style=\"color: #000000;\">M\u00f4 h\u00ecnh Canvas cho ph\u00e9p nh\u00f3m \u0111i\u1ec1u h\u00e0nh hi\u1ec3u <strong>9 y\u1ebfu t\u1ed1 trong kinh doanh<\/strong>, v\u1eadn h\u00e0nh doanh nghi\u1ec7p li\u00ean quan m\u1eadt thi\u1ebft v\u1edbi nhau nh\u01b0 th\u1ebf n\u00e0o.<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">M\u1ed9t s\u1ed1 c\u01a1 h\u1ed9i ho\u1eb7c&nbsp;s\u1ef1 \u0111\u1ed5i m\u1edbi&nbsp;c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c ph\u00e1t hi\u1ec7n th\u00f4ng qua vi\u1ec7c s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 n\u00e0y.<\/span><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">3.3. D\u1ec5 d\u00e0ng l\u01b0u h\u00e0nh<\/h3>\n\n\n\n<p><span style=\"color: #000000;\">M\u00f4 h\u00ecnh Canvas cho ph\u00e9p d\u1ec5 d\u00e0ng ti\u1ebfp c\u1eadn v\u00e0 chia s\u1ebb.&nbsp;H\u00ecnh \u1ea3nh c\u1ee7a m\u00f4 h\u00ecnh \u0111\u00e3 ho\u00e0n th\u00e0nh (ho\u1eb7c ch\u01b0a) c\u00f3 th\u1ec3 truy\u1ec1n tay nhau \u0111\u1ec3 m\u1ecdi ng\u01b0\u1eddi c\u00f3 th\u1ec3 n\u1eafm b\u1eaft \u00fd ch\u00ednh c\u1ee7a n\u00f3 c\u0169ng nh\u01b0 th\u00eam v\u00e0o n\u00f3, n\u1ebfu c\u1ea7n, c\u00f3 th\u1ec3 bi\u1ebfn m\u00f4 h\u00ecnh n\u00e0y th\u00e0nh m\u1ed9t c\u00f4ng c\u1ee5 r\u1ea5t di \u0111\u1ed9ng v\u00e0 ti\u1ec7n l\u1ee3i.<\/span><\/p>\n\n\n\n<p>Ch\u1ec9 v\u1edbi m\u1ed9t t\u1edd gi\u1ea5y A4, b\u1ea5t c\u1ee9 ai c\u0169ng c\u00f3 th\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c m\u00f4 h\u00ecnh kinh doanh c\u1ee7a doanh nghi\u1ec7p. T\u1eeb \u0111\u00f3 t\u0103ng hi\u1ec7u qu\u1ea3 giao ti\u1ebfp, v\u1eadn h\u00e0nh chung.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">4. C\u00e1ch s\u1eed d\u1ee5ng m\u00f4 h\u00ecnh Canvas hi\u1ec7u qu\u1ea3<\/h2>\n\n\n\n<p><span style=\"color: #000000;\">\u0110\u1ec3 s\u1eed d\u1ee5ng <strong>m\u00f4 h\u00ecnh Canvas<\/strong> hi\u1ec7u qu\u1ea3 nh\u1ea5t v\u00e0o c\u00f4ng vi\u1ec7c kinh doanh, tr\u01b0\u1edbc h\u1ebft b\u1ea1n c\u1ea7n ph\u1ea3i hi\u1ec3u m\u00f4 h\u00ecnh n\u00e0y bao g\u1ed3m nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0o.<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">M\u00f4 h\u00ecnh <strong>BMC<\/strong> ph\u00e2n lo\u1ea1i quy tr\u00ecnh v\u00e0 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p th\u00e0nh 9 y\u1ebfu t\u1ed1 ch\u00ednh, m\u1ed7i y\u1ebfu t\u1ed1 \u0111\u1ea1i di\u1ec7n cho m\u1ed9t th\u00e0nh ph\u1ea7n tr\u1ee5 c\u1ed9t trong qu\u00e1 tr\u00ecnh t\u1ea1o ra s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5.<\/span><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">4.1. Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng (Customer Segments)<\/h3>\n\n\n\n<p><span style=\"color: #000000;\">Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng c\u00f3 ngh\u0129a l\u00e0 chia kh\u00e1ch h\u00e0ng th\u00e0nh c\u00e1c nh\u00f3m gi\u1ed1ng nhau theo nh\u1eefng ti\u00eau ch\u00ed c\u1ee5 th\u1ec3. V\u00ed d\u1ee5 nh\u01b0: theo tu\u1ed5i t\u00e1c, gi\u1edbi t\u00ednh, s\u1edf th\u00edch, th\u00f3i quen ti\u00eau d\u00f9ng,\u2026<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">\u0110\u1ec3 th\u1ef1c hi\u1ec7n ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3, tr\u01b0\u1edbc ti\u00ean, b\u1ea1n ph\u1ea3i bi\u1ebft kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh l\u00e0 ai th\u00f4ng qua nhu c\u1ea7u hi\u1ec7n t\u1ea1i v\u00e0 t\u01b0\u01a1ng lai c\u1ee7a h\u1ecd.<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">Sau \u0111\u00f3, b\u1ea1n ph\u1ea3i li\u1ec7t k\u00ea kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh theo m\u1ee9c \u0111\u1ed9 \u01b0u ti\u00ean, bao g\u1ed3m danh s\u00e1ch kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng trong t\u01b0\u01a1ng lai.<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">Cu\u1ed1i c\u00f9ng, b\u1ea1n n\u00ean \u0111\u00e1nh gi\u00e1 k\u1ef9 l\u01b0\u1ee1ng kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh b\u1eb1ng c\u00e1ch hi\u1ec3u \u0111i\u1ec3m m\u1ea1nh v\u00e0 \u0111i\u1ec3m y\u1ebfu c\u1ee7a h\u1ecd v\u00e0 kh\u00e1m ph\u00e1 c\u00e1c lo\u1ea1i kh\u00e1ch h\u00e0ng kh\u00e1c c\u00f3 th\u1ec3 c\u00f3 l\u1ee3i cho c\u00f4ng ty h\u01a1n n\u1ebfu h\u1ecd t\u1eadp trung v\u00e0o h\u1ecd.<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">Nh\u1eefng \u0111i\u1ec1u c\u1ea7n xem x\u00e9t khi x\u00e1c \u0111\u1ecbnh ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n:<\/span><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-size:18px\"><li><span style=\"color: #000000;\">Ch\u00fang ta \u0111ang gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 cho ai?<\/span><\/li><li><span style=\"color: #000000;\">Ai l\u00e0 ng\u01b0\u1eddi s\u1ebd coi tr\u1ecdng s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n?<\/span><\/li><li><span style=\"color: #000000;\">H\u1ecd c\u00f3 ph\u1ea3i l\u00e0 m\u1ed9t doanh nghi\u1ec7p kh\u00e1c?<\/span><\/li><li><span style=\"color: #000000;\">N\u1ebfu v\u1eady, \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a c\u00e1c doanh nghi\u1ec7p l\u00e0 g\u00ec?<\/span><\/li><li><span style=\"color: #000000;\">Hay, h\u1ecd l\u00e0 ng\u01b0\u1eddi kh\u00e1c?<\/span><\/li><li><span style=\"color: #000000;\">Li\u1ec7u s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n h\u1ea5p d\u1eabn \u0111\u00e0n \u00f4ng\/ph\u1ee5 n\u1eef hay c\u1ea3 hai?<\/span><\/li><li><span style=\"color: #000000;\">N\u00f3 c\u00f3 h\u1ea5p d\u1eabn v\u1edbi nh\u1eefng ng\u01b0\u1eddi tr\u1ebb tu\u1ed5i t\u1eeb 20 \u0111\u1ebfn 30 ho\u1eb7c thanh thi\u1ebfu ni\u00ean kh\u00f4ng?<\/span><\/li><li><span style=\"color: #000000;\">C\u00e1c \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a nh\u1eefng ng\u01b0\u1eddi \u0111ang t\u00ecm ki\u1ebfm s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a t\u00f4i l\u00e0 g\u00ec?<\/span><\/li><\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><span style=\"color: #000000;\">M\u1ed9t \u0111i\u1ec1u n\u1eefa \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 l\u00e0 hi\u1ec3u quy m\u00f4 th\u1ecb tr\u01b0\u1eddng c\u1ee7a b\u1ea1n v\u00e0 c\u00f3 bao nhi\u00eau ng\u01b0\u1eddi trong ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng.&nbsp;\u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u th\u1ecb tr\u01b0\u1eddng c\u1ee7a m\u00ecnh t\u1eeb g\u00f3c \u0111\u1ed9 vi m\u00f4 cho \u0111\u1ebfn v\u0129 m\u00f4.<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">M\u1ed9t \u0111i\u1ec1u tuy\u1ec7t v\u1eddi \u0111\u1ec3 b\u1eaft \u0111\u1ea7u hi\u1ec3u kh\u00e1ch h\u00e0ng l\u00e0 t\u1ea1o ch\u00e2n dung kh\u00e1ch h\u00e0ng cho t\u1eebng ph\u00e2n kh\u00fac c\u1ee7a b\u1ea1n.<\/span><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\"><em>&gt; Tham kh\u1ea3o ngay: 5 Ph\u01b0\u01a1ng ph\u00e1p <a rel=\"noreferrer noopener\" href=\"https:\/\/www.saokim.com.vn\/cam-nang\/phuong-phap-nghien-cuu-khach-hang\/\" target=\"_blank\"><strong>nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng<\/strong><\/a> \u0111\u1ec3 x\u00e2y d\u1ef1ng ch\u00e2n dung kh\u00e1ch h\u00e0ng \u0111\u00fang nh\u1ea5t.<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">4.2. \u0110\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb (Value Propositions)<\/h3>\n\n\n\n<p><span style=\"color: #000000;\">\u0110\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb l\u00e0 n\u1ec1n t\u1ea3ng cho b\u1ea5t k\u1ef3 doanh nghi\u1ec7p\/ s\u1ea3n ph\u1ea9m n\u00e0o. \u0110\u00e2y l\u00e0 kh\u00e1i ni\u1ec7m c\u01a1 b\u1ea3n v\u1ec1 vi\u1ec7c trao \u0111\u1ed5i gi\u00e1 tr\u1ecb gi\u1eefa doanh nghi\u1ec7p v\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n. Nh\u1eefng \u0111\u1ec1 xu\u1ea5t n\u00e0y c\u1ea7n ph\u1ea3i \u0111\u1ed9c \u0111\u00e1o v\u00e0 d\u1ec5 d\u00e0ng ph\u00e2n bi\u1ec7t v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh kh\u00e1c.<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">Nh\u1eefng c\u00e2u h\u1ecfi hay \u0111\u1ec3 h\u1ecfi khi x\u00e1c \u0111\u1ecbnh s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n:<\/span><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-size:18px\"><li><span style=\"color: #000000;\">V\u1ea5n \u0111\u1ec1 t\u00f4i \u0111ang gi\u1ea3i quy\u1ebft l\u00e0 g\u00ec?<\/span><\/li><li><span style=\"color: #000000;\">T\u1ea1i sao ai \u0111\u00f3 mu\u1ed1n gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 n\u00e0y?<\/span><\/li><li><span style=\"color: #000000;\">\u0110\u1ed9ng l\u1ef1c c\u01a1 b\u1ea3n cho v\u1ea5n \u0111\u1ec1 n\u00e0y l\u00e0 g\u00ec?<\/span><\/li><\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><span style=\"color: #000000;\">M\u1ed9t c\u00e1ch t\u1ed1t \u0111\u1ec3 ti\u1ebfp c\u1eadn \u0111i\u1ec1u n\u00e0y cho ng\u01b0\u1eddi d\u00f9ng\/ kh\u00e1ch h\u00e0ng l\u00e0 xem x\u00e9t c\u00e1c ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng \u0111\u1ec3 t\u00ecm ra c\u00e1i m\u00e0 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 cho kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n d\u1ef1a tr\u00ean <strong>th\u00e1p nhu c\u1ea7u c\u1ee7a Maslow<\/strong>.<\/span> (Tham kh\u1ea3o th\u00eam tr\u00ean <a rel=\"noreferrer noopener\" href=\"https:\/\/vi.wikipedia.org\/wiki\/Th%C3%A1p_nhu_c%E1%BA%A7u_c%E1%BB%A7a_Maslow\" target=\"_blank\"><strong>Wiki<\/strong><\/a>)<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2021\/07\/thap-nhu-cau-maslow.jpg\" alt=\"\" class=\"wp-image-331015\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2021\/07\/thap-nhu-cau-maslow.jpg 1200w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2021\/07\/thap-nhu-cau-maslow-730x382.jpg 730w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p><span style=\"color: #000000;\">\u0110i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i c\u00f3 b\u1ed1i c\u1ea3nh xung quanh c\u00e1c m\u1ee5c ti\u00eau m\u00e0 c\u00f4ng ty \u0111ang c\u1ed1 g\u1eafng \u0111\u1ea1t \u0111\u01b0\u1ee3c cho ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd v\u00e0 s\u1ea3n ph\u1ea9m\/ d\u1ecbch c\u1ee7a b\u1ea1n ph\u00f9 h\u1ee3p v\u1edbi chu\u1ed7i gi\u00e1 tr\u1ecb.<\/span><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><em>NOTE: Th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3ng vai tr\u00f2 l\u1edbn trong \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb, gi\u00fap b\u1ea1n d\u1ec5 d\u00e0ng chi\u1ebfn th\u1eafng c\u00e1c \u0111\u1ed1i th\u1ee7 m\u1ea1nh m\u1ebd kh\u00e1c, t\u1ea1o ra kh\u00e1ch h\u00e0ng trung th\u00e0nh.<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\"><em>&gt; T\u00ecm hi\u1ec3u ngay d\u1ecbch v\u1ee5 <a href=\"https:\/\/www.saokim.com.vn\/dich-vu\/tu-van-chien-luoc-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>T\u01b0 v\u1ea5n th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a> c\u1ee7a Sao Kim \u0111\u1ec3 bi\u1ebft c\u00e1ch x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u t\u00e1c \u0111\u1ed9ng m\u1ea1nh m\u1ebd \u0111\u1ebfn hi\u1ec7u qu\u1ea3 truy\u1ec1n th\u00f4ng, kinh doanh ngay t\u1eeb \u0111\u1ea7u.<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">4.3. K\u00eanh ph\u00e2n ph\u1ed1i v\u00e0 truy\u1ec1n th\u00f4ng (Channels)<\/h3>\n\n\n\n<p><span style=\"color: #000000;\">K\u00eanh ph\u00e2n ph\u1ed1i v\u00e0 truy\u1ec1n th\u00f4ng \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a l\u00e0 ph\u01b0\u01a1ng ti\u1ec7n th\u00f4ng qua \u0111\u00f3 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n ti\u1ebfp x\u00fac v\u1edbi nh\u1eefng \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb c\u1ee7a doanh nghi\u1ec7p v\u00e0 tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n trong chu k\u1ef3 b\u00e1n h\u00e0ng. Hay hi\u1ec3u \u0111\u01a1n gi\u1ea3n th\u00ec \u0111\u00f3 ch\u00ednh l\u00e0 c\u1ea7u n\u1ed1i gi\u1eefa kh\u00e1ch h\u00e0ng v\u00e0 doanh nghi\u1ec7p.<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">Nh\u1eefng c\u00e2u h\u1ecfi hay \u0111\u01b0\u1ee3c \u0111\u1eb7t ra khi x\u00e1c \u0111\u1ecbnh c\u00e1c k\u00eanh \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n l\u00e0:<\/span><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-size:18px\"><li><span style=\"color: #000000;\">L\u00e0m th\u1ebf n\u00e0o ch\u00fang ta s\u1ebd n\u00f3i v\u1edbi&nbsp;ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng v\u1ec1&nbsp;\u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb&nbsp;c\u1ee7a doanh nghi\u1ec7p?<\/span><\/li><li><span style=\"color: #000000;\">Kh\u00e1ch h\u00e0ng c\u1ee7a ch\u00fang t\u00f4i \u1edf \u0111\u00e2u?<\/span><\/li><li><span style=\"color: #000000;\">H\u1ecd c\u00f3 tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i?<\/span><\/li><li><span style=\"color: #000000;\">H\u1ecd \u0111ang l\u00e1i xe v\u00e0 nghe radio?<\/span><\/li><li><span style=\"color: #000000;\">H\u1ecd \u0111ang \u1edf m\u1ed9t s\u1ef1 ki\u1ec7n hay h\u1ed9i ngh\u1ecb?<\/span><\/li><li><span style=\"color: #000000;\">H\u1ecd c\u00f3 xem TV l\u00fac 7 gi\u1edd t\u1ed1i v\u00e0o t\u1ed1i th\u1ee9 S\u00e1u kh\u00f4ng?<\/span><\/li><\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><span style=\"color: #000000;\">C\u00f3 hai lo\u1ea1i k\u00eanh b\u00e1n h\u00e0ng c\u01a1 b\u1ea3n:<\/span><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-size:18px\"><li><span style=\"color: #000000;\">K\u00eanh thu\u1ed9c s\u1edf h\u1eefu c\u1ee7a c\u00f4ng ty nh\u01b0 c\u00e1c c\u1eeda h\u00e0ng<\/span><\/li><li><span style=\"color: #000000;\">K\u00eanh \u0111\u1ed1i t\u00e1c nh\u01b0 Nh\u00e0 ph\u00e2n ph\u1ed1i.<\/span><\/li><\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><span style=\"color: #000000;\">M\u1ed9t c\u00f4ng ty c\u00f3 th\u1ec3 ch\u1ecdn \u0111\u1ec3 ch\u1ecdn m\u1ed9t ho\u1eb7c s\u1eed d\u1ee5ng k\u1ebft h\u1ee3p c\u1ea3 hai.<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">V\u00ed d\u1ee5 c\u1ee5 th\u1ec3 v\u1ec1 c\u00e1c k\u00eanh b\u00e1n h\u00e0ng, h\u1ed7 tr\u1ee3 b\u00e1n h\u00e0ng:<\/span><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-size:18px\"><li><span style=\"color: #000000;\">M\u1ea1ng x\u00e3 h\u1ed9i<\/span> (Facebook, Tiktok, Youtube &#8230;)<\/li><li>N\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed (Shopee, Tiki, Lazada, &#8230;)<\/li><li>PR <span style=\"color: #000000;\">B\u00e1o ch\u00ed<\/span><\/li><li><span style=\"color: rgb(0, 0, 0);\">Th\u01b0 \u0111i\u1ec7n t\u1eed (email marketing)<\/span><\/li><li><span style=\"color: #000000;\">SEM (Ti\u1ebfp th\u1ecb c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm)<\/span><\/li><li><span style=\"color: #000000;\">SEO (T\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm)<\/span> cho website<\/li><li><span style=\"color: #000000;\">Digital Marketing<\/span><\/li><li><span style=\"color: #000000;\">Viral Marketing<\/span><\/li><li><span style=\"color: #000000;\">Chi nh\u00e1nh, c\u1eeda h\u00e0ng<\/span><\/li><li>Nh\u00e0 ph\u00e2n ph\u1ed1i, \u0111\u1ea1i l\u00fd<\/li><li>C\u1ed9ng t\u00e1c vi\u00ean<\/li><li>H\u1ed9i ch\u1ee3, t<span style=\"color: #000000;\">ri\u1ec3n l\u00e3m th\u01b0\u01a1ng m\u1ea1i<\/span><\/li><li><span style=\"color: #000000;\">Content Marketing<\/span><\/li><li><span style=\"color: #000000;\">X\u00e2y d\u1ef1ng c\u1ed9ng \u0111\u1ed3ng<\/span><\/li><li>&#8230;<\/li><\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><span style=\"color: #000000;\">Vi\u1ec7c hi\u1ec3u l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng l\u00e0 r\u1ea5t quan tr\u1ecdng \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/span><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\"><em>&gt; Website l\u00e0 m\u1ed9t k\u00eanh quan tr\u1ecdng v\u00e0 b\u1ec1n v\u1eefng nh\u1ea5t, tham kh\u1ea3o ngay <a href=\"https:\/\/www.saokim.com.vn\/cam-nang\/ke-hoach-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>k\u1ebf ho\u1ea1ch SEO<\/strong><\/a> \u0111\u1ec3 bi\u1ebft c\u00e1ch nh\u1eadn \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng t\u1ef1 nhi\u00ean t\u1eeb Google v\u00e0 c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm kh\u00e1c (mi\u1ec5n ph\u00ed)<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">4.4. Quan h\u1ec7 kh\u00e1ch h\u00e0ng (Customer Relationships)<\/h3>\n\n\n\n<p><span style=\"color: #000000;\">Sau khi \u0111\u00e3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c ch\u00e2n dung kh\u00e1ch h\u00e0ng c\u1ee7a t\u1eebng ph\u00e2n kh\u00fac th\u00ec b\u1ea1n c\u1ea7n ph\u1ea3i hi\u1ec3u \u0111\u01b0\u1ee3c m\u1ed1i quan h\u1ec7 gi\u1eefa doanh nghi\u1ec7p v\u00e0 kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec?<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">Quan h\u1ec7 kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a l\u00e0 c\u00e1ch m\u00e0 m\u1ed9t doanh nghi\u1ec7p t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh.<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">Quan h\u1ec7 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c ph\u00e2n lo\u1ea1i nh\u01b0 sau:<\/span><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-size:18px\"><li><span style=\"color: #000000;\"><strong>H\u1ed7 tr\u1ee3 c\u00e1 nh\u00e2n<\/strong>: Doanh nghi\u1ec7p t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng th\u00f4ng qua nh\u00e2n vi\u00ean<\/span><\/li><li><span style=\"color: #000000;\"><strong>H\u1ed7 tr\u1ee3 c\u00e1 nh\u00e2n chuy\u00ean d\u1ee5ng<\/strong>: Lo\u1ea1i m\u1ed1i quan h\u1ec7 n\u00e0y \u0111\u01b0\u1ee3c \u0111\u1eb7c tr\u01b0ng b\u1edfi s\u1ef1 t\u01b0\u01a1ng t\u00e1c r\u1ea5t ch\u1eb7t ch\u1ebd gi\u1eefa kh\u00e1ch h\u00e0ng v\u00e0 doanh nghi\u1ec7p th\u00f4ng qua m\u1ed9t \u0111\u1ea1i di\u1ec7n \u0111\u01b0\u1ee3c ch\u1ec9 \u0111\u1ecbnh m\u1ed9t nh\u00f3m kh\u00e1ch h\u00e0ng v\u00e0 ch\u1ecbu tr\u00e1ch nhi\u1ec7m c\u00e1 nh\u00e2n v\u1ec1 to\u00e0n b\u1ed9 tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi c\u00f4ng ty.<\/span><\/li><li><span style=\"color: #000000;\"><strong>T\u1ef1 ph\u1ee5c v\u1ee5<\/strong>: doanh nghi\u1ec7p cung c\u1ea5p c\u00e1c cung c\u1ee5 \u0111\u1ec3 kh\u00e1ch h\u00e0ng t\u1ef1 ph\u1ee5c v\u1ee5 ch\u00ednh h\u1ecd.<\/span><\/li><li><span style=\"color: #000000;\"><strong>D\u1ecbch v\u1ee5 t\u1ef1 \u0111\u1ed9ng<\/strong>: \u0110\u00e2y l\u00e0 c\u00e1c m\u1ed1i quan h\u1ec7 t\u1ef1 ph\u1ee5c v\u1ee5 t\u00f9y ch\u1ec9nh, trong \u0111\u00f3 \u01b0u ti\u00ean l\u1ecbch s\u1eed mua s\u1eafm kh\u00e1ch h\u00e0ng \u0111\u1ec3 c\u1ea3i thi\u1ec7n t\u1ed5ng th\u1ec3.<\/span><\/li><li><span style=\"color: #000000;\"><strong>C\u1ed9ng \u0111\u1ed3ng<\/strong>: Trong th\u1eddi \u0111\u1ea1i c\u00f4ng ngh\u1ec7 ng\u00e0y nay, c\u1ed9ng \u0111\u1ed3ng kh\u00e1ch h\u00e0ng cho ph\u00e9p c\u00e1c doanh nghi\u1ec7p giao ti\u1ebfp tr\u1ef1c ti\u1ebfp v\u1edbi h\u1ecd.&nbsp;\u0110i\u1ec1u n\u00e0y cho ph\u00e9p tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng n\u00e2ng cao v\u00ec c\u1ed9ng \u0111\u1ed3ng cho ph\u00e9p kh\u00e1ch h\u00e0ng chia s\u1ebb kinh nghi\u1ec7m c\u1ee7a h\u1ecd v\u00e0 \u0111\u01b0a ra nh\u1eefng th\u00e1ch th\u1ee9c v\u00e0 gi\u1ea3i ph\u00e1p chung.<\/span><\/li><li><span style=\"color: #000000;\"><strong>\u0110\u1ed3ng s\u00e1ng t\u1ea1o<\/strong>: Kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 tham gia tr\u1ef1c ti\u1ebfp v\u00e0o qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a c\u00f4ng ty.<\/span><\/li><\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">4.5. D\u00f2ng doanh thu (Revenue Stream)<\/h3>\n\n\n\n<p><span style=\"color: #000000;\">Lu\u1ed3ng doanh thu \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a l\u00e0 c\u00e1ch m\u00e0 doanh nghi\u1ec7p chuy\u1ec3n \u0111\u1ed5i \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb ho\u1eb7c gi\u1ea3i ph\u00e1p cho v\u1ea5n \u0111\u1ec1 c\u1ee7a kh\u00e1ch h\u00e0ng th\u00e0nh l\u1ee3i \u00edch t\u00e0i ch\u00ednh.<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">Nh\u01b0ng l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 b\u1ea1n \u0111\u1ea1t \u0111\u01b0\u1ee3c doanh thu?<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">C\u00f3 nhi\u1ec1u m\u00f4 h\u00ecnh doanh thu kh\u00e1c nhau \u1edf \u0111\u00e2y:<\/span><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-size:18px\"><li><span style=\"color: #000000;\">Tr\u1ea3 ti\u1ec1n cho m\u1ed7i s\u1ea3n ph\u1ea9m<\/span><\/li><li><span style=\"color: #000000;\">Ph\u00ed d\u1ecbch v\u1ee5<\/span><\/li><li><span style=\"color: #000000;\">T\u1ef7 l\u1ec7 c\u1ed1 \u0111\u1ecbnh<\/span><\/li><li><span style=\"color: #000000;\">\u0110\u0103ng k\u00fd h\u00e0ng th\u00e1ng<\/span><\/li><li><span style=\"color: #000000;\">C\u1ed5 t\u1ee9c<\/span><\/li><li><span style=\"color: #000000;\">Ph\u00ed m\u00f4i gi\u1edbi<\/span><\/li><li><span style=\"color: #000000;\">T\u0103ng v\u1ed1n ch\u1ee7 s\u1edf h\u1eefu<\/span><\/li><li>&#8230;<\/li><\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><span style=\"color: #000000;\">Khi thi\u1ebft l\u1eadp c\u00e1c d\u00f2ng doanh thu, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 b\u1ea1n ph\u1ea3i x\u00e1c \u0111\u1ecbnh m\u1ed9t m\u1ee9c gi\u00e1 hi\u1ec7u qu\u1ea3 cho s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 s\u1ebd \u0111\u01b0\u1ee3c \u0111\u01b0a ra th\u00f4ng qua qu\u00e1 tr\u00ecnh lo\u1ea1i b\u1ecf<\/span><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">4.6. T\u00e0i nguy\u00ean ch\u00ednh (Key Resources)<\/h3>\n\n\n\n<p><span style=\"color: #000000;\">\u0110\u00e2y l\u00e0 nh\u1eefng t\u00e0i s\u1ea3n c\u01a1 b\u1ea3n c\u1ee7a doanh nghi\u1ec7p \u0111\u1ec3 cung c\u1ea5p gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh.&nbsp;T\u00e0i nguy\u00ean c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c ph\u00e2n lo\u1ea1i l\u00e0 con ng\u01b0\u1eddi, t\u00e0i ch\u00ednh, th\u1ec3 ch\u1ea5t v\u00e0 tr\u00ed tu\u1ec7.<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">\u0110\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi m\u1edbi kh\u1edfi nghi\u1ec7p, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i li\u1ec7t k\u00ea \u0111\u01b0\u1ee3c nh\u1eefng t\u00e0i nguy\u00ean m\u00e0 doanh nghi\u1ec7p \u0111ang c\u00f3. Vi\u1ec7c n\u00e0y cho b\u1ea1n m\u1ed9t \u00fd t\u01b0\u1edfng r\u00f5 r\u00e0ng v\u1ec1 s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5 m\u00e0 c\u00f4ng ty b\u1ea1n c\u1ea7n t\u1ea1o ra cho kh\u00e1ch h\u00e0ng, nh\u1eefng t\u00e0i nguy\u00ean n\u00e0o c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng \u0111\u1ec3 ti\u1ebft ki\u1ec7m chi ph\u00ed.<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">Sau khi c\u00f3 danh s\u00e1ch t\u00e0i nguy\u00ean cu\u1ed1i c\u00f9ng, c\u00f4ng ty c\u00f3 th\u1ec3 quy\u1ebft \u0111\u1ecbnh c\u1ea7n \u0111\u1ea7u t\u01b0 bao nhi\u00eau v\u00e0o c\u00e1c ngu\u1ed3n l\u1ef1c ch\u00ednh n\u00e0y \u0111\u1ec3 v\u1eadn h\u00e0nh m\u1ed9t doanh nghi\u1ec7p b\u1ec1n v\u1eefng.<\/span><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">4.7. Ho\u1ea1t \u0111\u1ed9ng ch\u00ednh (Key Activities)<\/h3>\n\n\n\n<p><span style=\"color: #000000;\">C\u00e1c ho\u1ea1t \u0111\u1ed9ng ch\u00ednh c\u1ee7a doanh nghi\u1ec7p l\u00e0 nh\u1eefng h\u00e0nh \u0111\u1ed9ng m\u00e0 doanh nghi\u1ec7p th\u1ef1c hi\u1ec7n \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng.<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">C\u00e2u h\u1ecfi \u0111\u1eb7t ra:<\/span><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-size:18px\"><li><span style=\"color: #000000;\">Nh\u1eefng ho\u1ea1t \u0111\u1ed9ng n\u00e0o doanh nghi\u1ec7p th\u1ef1c hi\u1ec7n trong vi\u1ec7c \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng?<\/span><\/li><li><span style=\"color: #000000;\">T\u00e0i nguy\u00ean \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng l\u00e0 g\u00ec?<\/span><\/li><li><span style=\"color: #000000;\">Th\u1eddi gian?<\/span><\/li><li><span style=\"color: #000000;\">Chuy\u00ean m\u00f4n?<\/span><\/li><li><span style=\"color: #000000;\">Ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m?<\/span><\/li><li><span style=\"color: #000000;\">Ph\u00e1t tri\u1ec3n k\u1ef9 thu\u1eadt?<\/span><\/li><li><span style=\"color: #000000;\">Chi\u1ebfn l\u01b0\u1ee3c?<\/span><\/li><li><span style=\"color: #000000;\">Cung c\u1ea5p t\u00e0i nguy\u00ean (con ng\u01b0\u1eddi\/v\u1eadt l\u00fd)?<\/span><\/li><li><span style=\"color: #000000;\">Nh\u1eefng h\u00e0nh \u0111\u1ed9ng n\u00e0o khi\u1ebfn b\u1ea1n ho\u1eb7c nh\u00e2n vi\u00ean c\u1ee7a b\u1ea1n \u0111\u1ea1t \u0111\u01b0\u1ee3c trao \u0111\u1ed5i gi\u00e1 tr\u1ecb?<\/span><\/li><\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><span style=\"color: #000000;\">Nh\u1eefng ho\u1ea1t \u0111\u1ed9ng n\u00e0y l\u00e0 c\u00e1c qu\u00e1 tr\u00ecnh quan tr\u1ecdng nh\u1ea5t c\u1ea7n ph\u1ea3i th\u1ef1c hi\u1ec7n \u0111\u1ec3 m\u00f4 h\u00ecnh kinh doanh c\u00f3 hi\u1ec7u qu\u1ea3. T\u1eeb \u0111\u00f3 \u0111\u00e1nh gi\u00e1 t\u00e1c \u0111\u1ed9ng v\u00e0 ti\u1ebfn h\u00e0nh lo\u1ea1i b\u1ecf nh\u1eefng ho\u1ea1t \u0111\u1ed9ng kh\u00f4ng c\u1ea7n thi\u1ebft.<\/span><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">4.8. \u0110\u1ed1i t\u00e1c ch\u00ednh (Key Partnerships)<\/h3>\n\n\n\n<p><span style=\"color: #000000;\">\u0110\u1ed1i t\u00e1c ch\u00ednh l\u00e0 danh s\u00e1ch c\u00e1c c\u00f4ng ty\/ nh\u00e0 cung c\u1ea5p kh\u00e1c m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 c\u1ea7n \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c ho\u1ea1t \u0111\u1ed9ng ch\u00ednh v\u00e0 mang l\u1ea1i gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng.<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">Quan h\u1ec7 \u0111\u1ed1i t\u00e1c c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c ph\u00e2n lo\u1ea1i nh\u01b0 sau:<\/span><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-size:18px\"><li><span style=\"color: #000000;\">Li\u00ean minh chi\u1ebfn l\u01b0\u1ee3c gi\u1eefa c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh (c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 h\u1ee3p t\u00e1c)<\/span><\/li><li><span style=\"color: #000000;\">Li\u00ean doanh<\/span><\/li><li><span style=\"color: #000000;\">M\u1ed1i quan h\u1ec7 gi\u1eefa ng\u01b0\u1eddi mua v\u00e0 nh\u00e0 cung c\u1ea5p.<\/span><\/li><\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><span style=\"color: #000000;\">M\u1ed9t v\u00ed d\u1ee5 v\u1ec1 \u0111i\u1ec1u n\u00e0y l\u00e0: N\u1ebfu b\u1ea1n b\u00e1n h\u00e0ng t\u1ea1p h\u00f3a cho kh\u00e1ch h\u00e0ng th\u00ec b\u1ea1n ph\u1ea3i c\u1ea7n ngu\u1ed3n cung c\u1ea5p s\u1ea3n ph\u1ea9m cho c\u1eeda h\u00e0ng c\u1ee7a b\u1ea1n, l\u00fac \u0111\u00f3 b\u1ea1n m\u1edbi c\u00f3 s\u1ea3n ph\u1ea9m \u0111\u1ec3 \u0111\u01b0a cho kh\u00e1ch h\u00e0ng. H\u1ecd l\u00e0 m\u1ed9t \u0111\u1ed1i t\u00e1c quan tr\u1ecdng \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb m\u00e0 doanh nghi\u1ec7p \u0111\u00e3 h\u1ee9a v\u1edbi kh\u00e1ch h\u00e0ng.<\/span><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">4.9. C\u01a1 c\u1ea5u chi ph\u00ed (Cost Structure)<\/h3>\n\n\n\n<p><span style=\"color: #000000;\">C\u1ea5u tr\u00fac chi ph\u00ed c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 nh\u1eefng kho\u1ea3n ti\u1ec1n m\u00e0 doanh nghi\u1ec7p c\u1ea7n \u0111\u1ec3 chi tr\u1ea3 cho nh\u1eefng ho\u1ea1t \u0111\u1ed9ng c\u1ee7a h\u1ecd.<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">M\u1ed9t s\u1ed1 \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a c\u1ea5u tr\u00fac chi ph\u00ed ph\u1ed5 bi\u1ebfn:<\/span><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-size:18px\"><li><span style=\"color: #000000;\">Chi ph\u00ed c\u1ed1 \u0111\u1ecbnh: Chi ph\u00ed kh\u00f4ng thay \u0111\u1ed5i trong m\u1ed9t kho\u1ea3ng th\u1eddi gian<\/span><\/li><li><span style=\"color: #000000;\">Chi ph\u00ed bi\u1ebfn \u0111\u1ed5i: Chi ph\u00ed thay \u0111\u1ed5i t\u00f9y theo ph\u01b0\u01a1ng sai trong s\u1ea3n xu\u1ea5t.<\/span><\/li><li><span style=\"color: #000000;\">T\u00ednh kinh t\u1ebf theo quy m\u00f4: Chi ph\u00ed gi\u1ea3m khi s\u1ea3n xu\u1ea5t t\u0103ng.<\/span><\/li><li><span style=\"color: #000000;\">T\u00ednh kinh t\u1ebf c\u1ee7a ph\u1ea1m vi: Chi ph\u00ed gi\u1ea3m b\u1eb1ng c\u00e1ch \u0111\u1ea7u t\u01b0 v\u00e0o c\u00e1c doanh nghi\u1ec7p li\u00ean quan \u0111\u1ebfn s\u1ea3n ph\u1ea9m c\u1ed1t l\u00f5i.<\/span><\/li><\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><span style=\"color: #000000;\">B\u01b0\u1edbc quan tr\u1ecdng \u0111\u1ea7u ti\u00ean c\u00e1c nh\u00e0 s\u00e1ng l\u1eadp ph\u1ea3i l\u00e0m l\u00e0 x\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng t\u1ea5t c\u1ea3 c\u00e1c chi ph\u00ed li\u00ean quan \u0111\u1ebfn doanh nghi\u1ec7p. S\u1ef1 hi\u1ec3u bi\u1ebft th\u1ef1c t\u1ebf v\u1ec1 chi ph\u00ed c\u1ee7a doanh nghi\u1ec7p l\u00e0 m\u1ed9t trong nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m n\u1ed5i b\u1eadt c\u1ee7a m\u00f4 h\u00ecnh kinh doanh t\u1ed1t.<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">Sau \u0111\u00f3, b\u1ea1n m\u1edbi ti\u1ebfn h\u00e0nh li\u1ec7t k\u00ea t\u1ea5t c\u1ea3 c\u00e1c chi ph\u00ed l\u00ean khung v\u1ebd, \u0111\u1ec3 ch\u00fang \u0111\u01b0\u1ee3c tr\u1ef1c quan h\u01a1n v\u00e0 t\u1ea1o k\u1ebf ho\u1ea1ch cho t\u1eebng chi ph\u00ed.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">M\u1ed9t s\u1ed1 chi ph\u00ed c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c gi\u1ea3m th\u00f4ng qua c\u00e1c bi\u1ec7n ph\u00e1p nh\u1ea5t \u0111\u1ecbnh, trong khi c\u00e1c chi ph\u00ed kh\u00e1c c\u00f3 th\u1ec3 t\u0103ng n\u1ebfu b\u1ea1n quy\u1ebft \u0111\u1ecbnh \u0111\u1ea7u t\u01b0 v\u00e0o m\u1ed9t ph\u1ea7n c\u1ee5 th\u1ec3 s\u1ebd mang l\u1ea1i l\u1ee3i nhu\u1eadn trong t\u01b0\u01a1ng lai.<\/span><\/p>\n\n\n\n<p><em>NOTE: B\u1ea1n n\u00ean \u0111\u1ea7u t\u01b0 nhi\u1ec1u h\u01a1n v\u00e0o th\u01b0\u01a1ng hi\u1ec7u ngay t\u1eeb l\u00fac \u0111\u1ea7u (thay v\u00ec marketing) \u0111\u1ec3 gi\u1ea3m chi ph\u00ed t\u1ed5ng th\u1ec3, chi\u1ebfn th\u1eafng ch\u1eafc ch\u1eafn trong v\u00f2ng tr\u00f2n nh\u1ecf, \u0111\u1ed3ng th\u1eddi \u0111\u1ee9ng v\u1eefng tr\u01b0\u1edbc s\u1ee9c \u00e9p c\u1ee7a c\u00e1c doanh nghi\u1ec7p l\u1edbn.<\/em><\/p>\n\n\n<span style=\"--tl-form-height-m:452.094px;--tl-form-height-t:554.609px;--tl-form-height-d:554.609px;\" class=\"tl-placeholder-f-type-shortcode_333517 tl-preload-form\"><span><\/span><\/span>\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">5. M\u00f4 h\u00ecnh kinh doanh Canvas m\u1eabu c\u1ee7a Uber, Apple, BMW v\u00e0 Nike<\/h2>\n\n\n\n<p><span style=\"color: #000000;\">M\u00f4 h\u00ecnh kinh doanh Canvas r\u1ea5t ph\u1ed5 bi\u1ebfn t\u1ea1i th\u1eddi \u0111i\u1ec3m hi\u1ec7n nay. Nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng nh\u01b0 Apple, Uber, BMW,\u2026 c\u0169ng \u0111ang \u00e1p d\u1ee5ng v\u00e0 r\u1ea5t th\u00e0nh c\u00f4ng khi s\u1eed d\u1ee5ng m\u00f4 h\u00ecnh n\u00e0y.<\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2019\/10\/mo-hinh-kinhdoanh-canvas-uber.png\" alt=\"V\u00ed d\u1ee5 m\u00f4 h\u00ecnh kinh doanh Canvas m\u1eabu (Business Model Canvas) c\u1ee7a Uber\" class=\"wp-image-325832\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2019\/10\/mo-hinh-kinhdoanh-canvas-uber.png 1024w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2019\/10\/mo-hinh-kinhdoanh-canvas-uber-80x45.png 80w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><span style=\"color: #000000;\"><em>M\u00f4 h\u00ecnh kinh doanh Canvas m\u1eabu c\u1ee7a Uber<\/em><\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"792\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2019\/10\/mo-hinh-kinhdoanh-canvas-apple.png\" alt=\"V\u00ed d\u1ee5 m\u00f4 h\u00ecnh kinh doanh Canvas m\u1eabu (Business Model Canvas) c\u1ee7a Apple\" class=\"wp-image-325829\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2019\/10\/mo-hinh-kinhdoanh-canvas-apple.png 1400w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2019\/10\/mo-hinh-kinhdoanh-canvas-apple-80x45.png 80w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><span style=\"color: #000000;\"><em> <\/em><\/span><\/p>\n\n\n\n<p class=\"has-text-align-center\"><span style=\"color: #000000;\"><em>M\u00f4 h\u00ecnh kinh doanh Canvas m\u1eabu c\u1ee7a Apple<\/em><\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2019\/10\/mo-hinh-kinhdoanh-canvas-bmw.png\" alt=\"V\u00ed d\u1ee5 m\u00f4 h\u00ecnh kinh doanh Canvas m\u1eabu (Business Model Canvas) c\u1ee7a BMW\" class=\"wp-image-325830\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2019\/10\/mo-hinh-kinhdoanh-canvas-bmw.png 1024w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2019\/10\/mo-hinh-kinhdoanh-canvas-bmw-80x45.png 80w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><span style=\"color: #000000;\"><em> <\/em><\/span><\/p>\n\n\n\n<p class=\"has-text-align-center\"><span style=\"color: #000000;\"><em>M\u00f4 h\u00ecnh kinh doanh Canvas m\u1eabu c\u1ee7a BMW<\/em><\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"794\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2019\/10\/mo-hinh-kinhdoanh-canvas-nike.png\" alt=\"V\u00ed d\u1ee5 m\u00f4 h\u00ecnh kinh doanh Canvas m\u1eabu (Business Model Canvas) c\u1ee7a Nike\" class=\"wp-image-325831\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2019\/10\/mo-hinh-kinhdoanh-canvas-nike.png 1400w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2019\/10\/mo-hinh-kinhdoanh-canvas-nike-80x45.png 80w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><span style=\"color: #000000;\"><em> <\/em><\/span><\/p>\n\n\n\n<p class=\"has-text-align-center\"><span style=\"color: #000000;\"><em>M\u00f4 h\u00ecnh kinh doanh Canvas m\u1eabu c\u1ee7a Nike<\/em><\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">R\u1ea5t nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u l\u1edbn tr\u00ean th\u1ebf gi\u1edbi \u0111\u00e3 cho th\u1ea5y s\u1ef1 th\u00e0nh c\u00f4ng khi \u00e1p d\u1ee5ng m\u00f4 h\u00ecnh kinh doanh Canvase (Business Model Canvas) trong qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c doanh nghi\u1ec7p.<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">B\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng n\u00f3 b\u1eb1ng hi\u1ec3u bi\u1ebft c\u1ee7a b\u1ea3n th\u00e2n \u0111\u1ec3 v\u1eadn d\u1ee5ng tri\u1ec7t \u0111\u1ec3 9 y\u1ebfu t\u1ed1 trong m\u00f4 h\u00ecnh n\u00e0y \u0111\u1ec3 x\u00e2y d\u1ef1ng doanh nghi\u1ec7p c\u1ee7a ch\u00ednh m\u00ecnh<\/span> \u0111\u1ec3 c\u00f3 n\u1ec1n t\u1ea3ng \u0111\u1ecbnh h\u01b0\u1edbng kinh doanh v\u1eefng ch\u1eafc nh\u01b0 h\u00e0ng tr\u0103m doanh nghi\u1ec7p kh\u00e1c \u0111\u00e3 v\u00e0 \u0111ang s\u1eed d\u1ee5ng <strong>m\u00f4 h\u00ecnh kinh doanh Canvas<\/strong> kh\u00e1c.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><span style=\"color: #000000;\"><strong>Xem th\u00eam c\u00e1c b\u00e0i vi\u1ebft li\u00ean quan:<\/strong><\/span><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"has-black-color has-text-color wp-block-list\" style=\"font-size:18px\"><li>H\u01b0\u1edbng d\u1eabn t\u1ea1o <span><a rel=\"noreferrer noopener\" href=\"https:\/\/www.saokim.com.vn\/blog\/quan-tri-dieu-hanh\/hieu-ve-mo-hinh-kinh-doanh-tu-a-z-truoc-khi-bat-tay-khoi-nghiep\/\" target=\"_blank\"><strong>M\u00f4 h\u00ecnh kinh doanh<\/strong><\/a><\/span> tr\u01b0\u1edbc khi kh\u1edfi nghi\u1ec7p<\/li><li>L\u1ef1a ch\u1ecdn <a rel=\"noreferrer noopener\" href=\"https:\/\/www.saokim.com.vn\/cam-nang\/lua-chon-chien-luoc-dinh-vi-thuong-hieu\/\" target=\"_blank\"><strong>chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a> ph\u00f9 h\u1ee3p<\/li><li><a rel=\"noreferrer noopener\" href=\"https:\/\/www.saokim.com.vn\/blog\/thongtin\/mau-ke-hoach-kinh-doanh-xuat-sac\/\" target=\"_blank\"><strong>M\u1eabu k\u1ebf ho\u1ea1ch kinh doanh<\/strong><\/a> (cho Startup)<\/li><li><a rel=\"noreferrer noopener\" href=\"https:\/\/www.saokim.com.vn\/cam-nang\/quan-tri-thuong-hieu\/\" target=\"_blank\"><strong>Qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a> &#8211; Nh\u1eefng \u0111i\u1ec1u nh\u00e0 qu\u1ea3n tr\u1ecb ph\u1ea3i bi\u1ebft<\/li><li><a rel=\"noreferrer noopener\" href=\"https:\/\/www.saokim.com.vn\/cam-nang\/nhan-thuc-thuong-hieu\/\" target=\"_blank\"><strong>Nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a> &#8211; C\u00e1ch x\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u t\u1eeb chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ebfn th\u1ef1c thi<\/li><li>7 B\u01b0\u1edbc l\u1eadp <a rel=\"noreferrer noopener\" href=\"https:\/\/www.saokim.com.vn\/cam-nang\/7-buoc-lap-ke-hoach-truyen-thong-thuong-hieu\/\" target=\"_blank\"><strong>k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a><\/li><li><a href=\"https:\/\/www.saokim.com.vn\/cam-nang\/ra-mat-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Quy tr\u00ecnh ra m\u1eaft th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a> \u1ea5n t\u01b0\u1ee3ng<\/li><li>Ph\u01b0\u01a1ng ph\u00e1p x\u00e2y d\u1ef1ng <a rel=\"noreferrer noopener\" href=\"https:\/\/www.saokim.com.vn\/cam-nang\/email-marketing\/\" target=\"_blank\"><strong>Email Marketing hi\u1ec7u qu\u1ea3<\/strong><\/a><\/li><\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Follow c\u00e1c b\u00e0i vi\u1ebft ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a Sao Kim t\u1ea1i:&nbsp;<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.saokim.com.vn\/blog\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Blog Sao Kim<\/strong><\/a>,&nbsp;<a href=\"https:\/\/www.saokim.com.vn\/cam-nang\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>C\u1ea9m Nang Sao Kim<\/strong><\/a>&nbsp;<\/p>\n\n\n\n<p><strong>Facebook:<\/strong>&nbsp;<a href=\"https:\/\/www.facebook.com\/saokimbranding\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Sao Kim Branding<\/strong><\/a><\/p>\n\n\n\n<p><strong>Case study Behance<\/strong>:&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.behance.net\/saokimbranding\" target=\"_blank\"><strong>Sao Kim Branding<\/strong><\/a><\/p>\n\n\n\n<p>#SaoKim #SaoKimBranding #BusinessModelCanvas #MoHinhKinhDoanh #Canvas<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"saokim-link-exchange\"><span id=\"link_1365328200\">&#10064; Tham kh\u1ea3o th\u00eam: <span class=\"txtlink\"><a href=\"\" target=\"_blank\" rel=\"dofollow\" title=\"\"><\/a> <\/span>, <span class=\"txtlink\"><a href=\"\" target=\"_blank\" rel=\"dofollow\" title=\"\"><\/a> <\/span>, <span class=\"txtlink\"><a href=\"\" target=\"_blank\" rel=\"dofollow\" title=\"\"><\/a> <\/span><\/span><\/div><div class=\"clearfix\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Nh\u1eefng \u00f4ng l\u1edbn tr\u00ean th\u1ebf gi\u1edbi nh\u01b0 Google, Apple, BMW,\u2026hi\u1ec7n nay \u0111\u1ec1u \u0111ang s\u1eed d\u1ee5ng m\u00f4 h\u00ecnh kinh doanh Canvas. V\u1eady, m\u00f4 h\u00ecnh Canvas l\u00e0 g\u00ec v\u00e0 s\u1eed d\u1ee5ng n\u00f3 nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ec3 \u0111\u1ea1t hi\u1ec7u qu\u1ea3?<\/p>\n","protected":false},"author":44,"featured_media":331022,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1121,1120],"tags":[1145,1141,1144,1143],"class_list":["post-325827","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-khoi-nghiep","category-quan-tri-dieu-hanh","tag-business-model-canvas","tag-mo-hinh-kinh-doanh","tag-mo-hinh-kinh-doanh-bmc","tag-mo-hinh-kinh-doanh-canvas"],"acf":[],"views":38046,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/325827","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/users\/44"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/comments?post=325827"}],"version-history":[{"count":0,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/325827\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media\/331022"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media?parent=325827"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/categories?post=325827"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/tags?post=325827"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}