{"id":325835,"date":"2019-10-14T16:03:40","date_gmt":"2019-10-14T09:03:40","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=325835"},"modified":"2022-04-25T11:08:29","modified_gmt":"2022-04-25T11:08:29","slug":"phan-tich-swot-cach-de-hoach-dinh-chien-luoc-tot-hon","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/quan-tri-dieu-hanh\/phan-tich-swot-cach-de-hoach-dinh-chien-luoc-tot-hon\/","title":{"rendered":"Ph\u00e2n t\u00edch SWOT \u2013 C\u00e1ch \u0111\u1ec3 ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c t\u1ed1t h\u01a1n"},"content":{"rendered":"\n<p>Quan \u0111i\u1ec3m c\u1ee7a <strong>ph\u00e2n t\u00edch SWOT<\/strong> l\u00e0 gi\u00fap b\u1ea1n ph\u00e1t tri\u1ec3n m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c kinh doanh m\u1ea1nh m\u1ebd. M\u00f4 h\u00ecnh SWOT \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 t\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho m\u1ed9t c\u00e1i nh\u00ecn th\u1ef1c t\u1ebf v\u1ec1 \u0111i\u1ec3m m\u1ea1nh, \u0111i\u1ec3m y\u1ebfu, c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c m\u00e0 doanh nghi\u1ec7p ph\u1ea3i \u0111\u1ed1i m\u1eb7t.<\/p>\n\n\n\n<p>\u0110\u1eb7c bi\u1ec7t l\u00e0 nh\u1eefng c\u00f4ng ty m\u1edbi th\u00e0nh l\u1eadp th\u00ec m\u00f4 h\u00ecnh n\u00e0y th\u1ef1c s\u1ef1 r\u1ea5t c\u1ea7n thi\u1ebft trong giai \u0111o\u1ea1n \u0111\u1ea7u. V\u1eady m\u00f4 h\u00ecnh SWOT l\u00e0 g\u00ec v\u00e0 s\u1eed d\u1ee5ng n\u00f3 nh\u01b0 th\u1ebf n\u00e0o?<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"color: #000000;\">1. Ph\u00e2n t\u00edch SWOT l\u00e0 g\u00ec?<\/span><\/h2>\n\n\n\n<p><span style=\"color: #000000;\">Tr\u01b0\u1edbc khi hi\u1ec3u r\u00f5 ph\u00e2n t\u00edch SWOT l\u00e0 g\u00ec th\u00ec ch\u00fang ta c\u1ea7n hi\u1ec3u \u0111\u00fang ngh\u0129a c\u1ee7a \u201cSWOT\u201d. SWOT l\u00e0 t\u1eeb vi\u1ebft t\u1eaft c\u00e1c ch\u1eef c\u00e1i \u0111\u1ea7u theo th\u1ee9 t\u1ef1 c\u1ee7a:<\/span><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><span style=\"color: #000000;\"><strong>S<\/strong>trengths (\u0110i\u1ec3m m\u1ea1nh)<\/span><\/li><li><span style=\"color: #000000;\"><strong>W<\/strong>eaknesses (\u0110i\u1ec3m y\u1ebfu)<\/span><\/li><li><span style=\"color: #000000;\"><strong>O<\/strong>pportunities (C\u01a1 h\u1ed9i)<\/span><\/li><li><span style=\"color: #000000;\">v\u00e0 <strong>T<\/strong>hreats (Th\u00e1ch th\u1ee9c).<\/span><\/li><\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" width=\"698\" height=\"400\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2019\/10\/phan-tich-swot-01.png\" alt=\"Ph\u00e2n t\u00ednh SWOT l\u00e0 g\u00ec\" class=\"wp-image-325836\" title=\"Ph\u00e2n t\u00ednh SWOT l\u00e0 g\u00ec\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2019\/10\/phan-tich-swot-01.png 698w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2019\/10\/phan-tich-swot-01-80x46.png 80w\" sizes=\"(max-width: 698px) 100vw, 698px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><span style=\"color: #000000;\"><em>SWOT l\u00e0 g\u00ec?<\/em><\/span><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><span style=\"color: #000000;\">Trong \u0111\u00f3:<\/span><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><span style=\"color: #000000;\"><strong>\u0110i\u1ec3m m\u1ea1nh<\/strong> v\u00e0 <strong>\u0110i\u1ec3m y\u1ebfu<\/strong> l\u00e0 y\u1ebfu t\u1ed1 n\u1ed9i b\u1ed9 c\u1ee7a c\u00f4ng ty (VD: danh ti\u1ebfng, v\u1ecb tr\u00ed,\u2026). \u0110\u00e2y l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 m\u00e0 b\u1ea3n th\u00e2n doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ef1 c\u1ea3i thi\u1ec7n \u0111\u1ec3 thay \u0111\u1ed5i.<\/span><\/li><li><span style=\"color: #000000;\">C\u00f2n <strong>C\u01a1 h\u1ed9i<\/strong> v\u00e0 <strong>Th\u00e1ch th\u1ee9c<\/strong> l\u00e0 nh\u1eefng v\u1ea5n \u0111\u1ec1 b\u00ean ngo\u00e0i m\u00e0 cho d\u00f9 b\u1ea1n c\u00f3 th\u00edch hay kh\u00f4ng th\u00ec c\u0169ng kh\u00f4ng th\u1ec3 thay \u0111\u1ed5i \u0111\u01b0\u1ee3c ch\u00fang (VD: nh\u00e0 cung c\u1ea5p, \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, h\u00e0nh vi ti\u00eau d\u00f9ng,\u2026)<\/span><\/li><\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><span style=\"color: #000000;\">Ph\u00e2n t\u00edch SWOT l\u00e0 m\u1ed9t khung \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1&nbsp;v\u1ecb th\u1ebf c\u1ea1nh tranh c\u1ee7a c\u00f4ng ty&nbsp;v\u00e0 \u0111\u1ec3 ph\u00e1t tri\u1ec3n ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c.&nbsp;Ph\u00e2n t\u00edch SWOT \u0111\u00e1nh gi\u00e1 c\u00e1c y\u1ebfu t\u1ed1 b\u00ean trong v\u00e0 b\u00ean ngo\u00e0i, c\u0169ng nh\u01b0 ti\u1ec1m n\u0103ng \u1edf hi\u1ec7n t\u1ea1i v\u00e0 t\u01b0\u01a1ng lai c\u1ee7a m\u1ed9t doanh nghi\u1ec7p.<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">C\u00e1c doanh nghi\u1ec7p hi\u1ec7n nay c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng ph\u00e2n t\u00edch SWOT b\u1ea5t c\u1ee9 l\u00fac n\u00e0o \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 m\u00f4i tr\u01b0\u1eddng thay \u0111\u1ed5i v\u00e0 ch\u1ee7 \u0111\u1ed9ng \u0111\u00e1p \u1ee9ng theo nhu c\u1ea7u \u0111\u00f3.\u00a0Tr\u00ean th\u1ef1c t\u1ebf, b\u1ea1n n\u00ean ti\u1ebfn h\u00e0nh cu\u1ed9c h\u1ecdp \u0111\u00e1nh gi\u00e1 chi\u1ebfn l\u01b0\u1ee3c \u00edt nh\u1ea5t m\u1ed7i n\u0103m m\u1ed9t l\u1ea7n b\u1eaft \u0111\u1ea7u b\u1eb1ng ph\u00e2n t\u00edch SWOT.<\/span><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"color: #000000;\">2. L\u0129nh v\u1ef1c n\u00e0o c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng m\u00f4 h\u00ecnh SWOT?<\/span><\/h2>\n\n\n\n<p><span style=\"color: #000000;\">Vi\u1ec7c ph\u00e2n t\u00edch SWOT l\u00e0 r\u1ea5t quan tr\u1ecdng \u0111\u1eb7c bi\u1ec7t l\u00e0 v\u1edbi nh\u1eefng doanh nghi\u1ec7p m\u1edbi th\u00e0nh l\u1eadp v\u00ec n\u00f3 s\u1ebd quy\u1ebft \u0111\u1ecbnh h\u01b0\u1edbng \u0111i \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau \u0111\u00e3 \u0111\u1eb7t ra. Do v\u1eady m\u00e0 m\u00f4 h\u00ecnh ph\u00e2n t\u00edch n\u00e0y s\u1ebd r\u1ea5t ph\u00f9 h\u1ee3p v\u1edbi m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p nh\u01b0:<\/span><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><span style=\"color: #000000;\">L\u00ean k\u1ebf ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c tri\u1ec3n khai<\/span><\/li><li><span style=\"color: #000000;\">\u0110\u1ec1 xu\u1ea5t \u00fd t\u01b0\u1edfng m\u1edbi<\/span><\/li><li><span style=\"color: #000000;\">\u0110\u01b0a ra quy\u1ebft \u0111\u1ecbnh<\/span><\/li><li><span style=\"color: #000000;\">Ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u<\/span><\/li><li><span style=\"color: #000000;\">T\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u,\u2026<\/span><\/li><li><span style=\"color: #000000;\">M\u1ed9t s\u1ed1 v\u1ea5n \u0111\u1ec1 c\u00e1 nh\u00e2n: nh\u00e2n vi\u00ean, t\u00e0i ch\u00ednh, c\u01a1 c\u1ea5u nh\u00e2n s\u1ef1,\u2026<\/span><\/li><\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><span style=\"color: #000000;\">Ngo\u00e0i ra, ph\u00e2n t\u00edch SWOT c\u0169ng ph\u00f9 h\u1ee3p v\u1edbi nh\u1eefng c\u00f4ng ty \u0111ang c\u1ea7n x\u00e1c \u0111\u1ecbnh v\u1ecb th\u1ebf c\u1ee7a m\u00ecnh \u1edf th\u1ecb tr\u01b0\u1eddng hi\u1ec7n t\u1ea1i. N\u00f3 kh\u00f4ng quan tr\u1ecdng l\u00e0 s\u1eed d\u1ee5ng cho l\u0129nh v\u1ef1c n\u00e0o m\u00e0 c\u00e1i quan tr\u1ecdng l\u00e0 b\u1ea1n v\u1eadn d\u1ee5ng n\u00f3 ra sao?<\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"735\" height=\"556\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2019\/10\/phan-tich-swot-2.png\" alt=\"\u00c1p d\u1ee5ng m\u00f4 h\u00ecnh SWOT\" class=\"wp-image-325838\" title=\"\u00c1p d\u1ee5ng m\u00f4 h\u00ecnh SWOT\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2019\/10\/phan-tich-swot-2.png 735w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2019\/10\/phan-tich-swot-2-80x61.png 80w\" sizes=\"(max-width: 735px) 100vw, 735px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><span style=\"color: #000000;\"><em>M\u00f4 h\u00ecnh SWOT \u00e1p d\u1ee5ng cho nhi\u1ec1u l\u0129nh v\u1ef1c<\/em><\/span><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Tham kh\u1ea3o th\u00eam:<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.saokim.com.vn\/dich-vu\/tu-van-chien-luoc-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>D\u1ecbch v\u1ee5 t\u01b0 v\u1ea5n chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a><\/li><li><a href=\"https:\/\/www.saokim.com.vn\/dich-vu\/tu-van-tai-dinh-vi-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>D\u1ecbch v\u1ee5 t\u01b0 v\u1ea5n t\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a><\/li><li><a href=\"https:\/\/www.saokim.com.vn\/dich-vu\/lam-moi-thuong-hieu-rebranding\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>D\u1ecbch v\u1ee5 t\u01b0 v\u1ea5n l\u00e0m m\u1edbi th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a><\/li><\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"color: #000000;\">3. M\u00f4 h\u00ecnh SWOT n\u00ean do ai trong doanh nghi\u1ec7p l\u1eadp n\u00ean?<\/span><\/h2>\n\n\n\n<p><span style=\"color: #000000;\">N\u1ebfu ch\u1ec9 1 ng\u01b0\u1eddi hay 1 v\u1ecb tr\u00ed n\u00e0o \u0111\u00f3 trong doanh nghi\u1ec7p l\u1eadp m\u00f4 h\u00ecnh SWOT cho c\u00f4ng ty th\u00ec n\u00f3 s\u1ebd kh\u00f4ng kh\u00e1ch quan v\u00e0 to\u00e0n di\u1ec7n. T\u1ed1t h\u01a1n h\u1ebft l\u00e0 t\u1ea7ng l\u1edbp l\u00e3nh \u0111\u1ea1o n\u00ean ph\u1ed1i h\u1ee3p v\u1edbi c\u00e1c \u0111\u1ed9i ng\u0169 qu\u1ea3n l\u00fd \u0111\u1ec3 tri\u1ec3n khai ph\u00e2n t\u00edch SWOT d\u01b0\u1edbi nhi\u1ec1u g\u00f3c nhi\u1ec1u chi\u1ec1u \u0111\u1ec3 c\u00f3 nhi\u1ec1u quan \u0111i\u1ec3m kh\u00e1c nhau ho\u00e0n thi\u1ec7n m\u00f4 h\u00ecnh h\u01a1n.<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">Kh\u00f4ng b\u1eaft bu\u1ed9c ph\u1ea3i l\u00e0 nh\u1eefng ng\u01b0\u1eddi trong n\u1ed9i b\u1ed9 doanh nghi\u1ec7p, b\u1ea3n th\u00e2n kh\u00e1ch h\u00e0ng c\u0169ng c\u00f3 th\u1ec3 tham gia \u0111\u00f3ng g\u00f3p v\u00e0o qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng m\u00f4 h\u00ecnh n\u00e0y. C\u00f2n n\u1ebfu b\u1ea1n \u0111ang t\u1ef1 \u0111i\u1ec1u h\u00e0nh c\u00f4ng ty th\u00ec c\u0169ng kh\u00f4ng c\u1ea7n ph\u1ea3i qu\u00e1 lo l\u1eafng v\u00ec c\u00f3 th\u1ec3 tham kh\u1ea3o \u00fd ki\u1ebfn t\u1eeb b\u1ea1n b\u00e8, nh\u1eefng chuy\u00ean gia t\u01b0 v\u1ea5n \u0111\u1ec3 t\u1eadp h\u1ee3p nhi\u1ec1u g\u00f3c nh\u00ecn h\u01a1n.<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">Th\u1ecb tr\u01b0\u1eddng kh\u00f4ng \u0111\u1ee9ng y\u00ean m\u00e0 ng\u00e0y m\u1ed9t thay \u0111\u1ed5i. Do \u0111\u00f3, doanh nghi\u1ec7p c\u1ea7n li\u00ean t\u1ee5c \u0111\u00e1nh gi\u00e1 v\u00e0 c\u1eadp nh\u1eadt tri\u1ec3n khai ph\u00e2n t\u00edch SWOT t\u1eeb 6 th\u00e1ng \u0111\u1ebfn 1 n\u0103m 1 l\u1ea7n. Nh\u01b0 th\u1ebf s\u1ebd nhanh ch\u00f3ng x\u00e1c \u0111\u1ecbnh k\u1ebf ho\u1ea1ch v\u00e0 chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 h\u01a1n.<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">C\u00f3 th\u1ec3 \u00e1p d\u1ee5ng SWOT d\u00e0nh ri\u00eang cho t\u1eebng ph\u00e2n kh\u00fac, ho\u1eb7c \u0111\u01b0a SWOT v\u00e0o ph\u00e2n t\u00edch t\u1ed5ng th\u1ec3.<\/span><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"color: #000000;\">4. C\u00e1ch ti\u1ebfn h\u00e0nh ph\u00e2n t\u00edch SWOT<\/span><\/h2>\n\n\n\n<p><span style=\"color: #000000;\">M\u1ed9t b\u1ea3n ph\u00e2n t\u00edch SWOT th\u01b0\u1eddng \u0111\u01b0\u1ee3c ti\u1ebfn h\u00e0nh b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng\u00a0m\u1eabu g\u1ed3m b\u1ed1n h\u00ecnh vu\u00f4ng,\u00a0nh\u01b0ng b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 t\u1ea1o danh s\u00e1ch cho t\u1eebng danh m\u1ee5c.\u00a0S\u1eed d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p n\u00e0y gi\u00fap b\u1ea1n d\u1ec5 d\u00e0ng t\u1ed5 ch\u1ee9c v\u00e0 hi\u1ec3u k\u1ebft qu\u1ea3 nh\u1ea5t.<\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"3292\" height=\"1250\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2019\/10\/phan-tich-swot-1.jpg\" alt=\"C\u00e1ch ph\u00e2n t\u00edch SWOT\" class=\"wp-image-325837\" title=\"C\u00e1ch ph\u00e2n t\u00edch SWOT\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2019\/10\/phan-tich-swot-1.jpg 3292w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2019\/10\/phan-tich-swot-1-80x30.jpg 80w\" sizes=\"(max-width: 3292px) 100vw, 3292px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><span style=\"color: #000000;\"><em>Ph\u00e2n t\u00edch SWOT<\/em><\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">Doanh nghi\u1ec7p n\u00ean t\u1ed5 ch\u1ee9c nh\u1eefng bu\u1ed5i brainstorm \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c y\u1ebfu t\u1ed1 trong b\u1ed1n lo\u1ea1i.\u00a0Ngo\u00e0i ra, b\u1ea1n c\u00f3 th\u1ec3 y\u00eau c\u1ea7u c\u00e1c th\u00e0nh vi\u00ean trong nh\u00f3m ho\u00e0n th\u00e0nh ri\u00eang\u00a0m\u1eabu ph\u00e2n t\u00edch SWOT c\u1ee7a h\u1ecd\u00a0v\u00e0 sau \u0111\u00f3 g\u1eb7p g\u1ee1 \u0111\u1ec3 th\u1ea3o lu\u1eadn, th\u00f4ng nh\u1ea5t k\u1ebft qu\u1ea3.<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">Khi b\u1ea1n l\u00e0m vi\u1ec7c qua t\u1eebng danh m\u1ee5c, ban \u0111\u1ea7u \u0111\u1eebng qu\u00e1 lo l\u1eafng v\u1ec1 vi\u1ec7c x\u00e2y d\u1ef1ng.\u00a0Ch\u1ec9 c\u1ea7n n\u1eafm b\u1eaft c\u00e1c y\u1ebfu t\u1ed1 b\u1ea1n tin l\u00e0 c\u00f3 li\u00ean quan \u0111\u1ebfn b\u1ed1n l\u0129nh v\u1ef1c.<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">Khi b\u1ea1n \u0111\u00e3 ho\u00e0n t\u1ea5t vi\u1ec7c brainstorm, h\u00e3y t\u1ea1o m\u1ed9t phi\u00ean b\u1ea3n cu\u1ed1i c\u00f9ng, \u01b0u ti\u00ean cho ph\u00e2n t\u00edch SWOT c\u1ee7a b\u1ea1n, li\u1ec7t k\u00ea c\u00e1c y\u1ebfu t\u1ed1 trong m\u1ed7i danh m\u1ee5c theo th\u1ee9 t\u1ef1 \u01b0u ti\u00ean cao nh\u1ea5t \u0111\u1ebfn th\u1ea5p nh\u1ea5t \u1edf ph\u00eda d\u01b0\u1edbi.<\/span><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"color: #000000;\">5. C\u00e2u h\u1ecfi \u0111\u1eb7t ra \u0111\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 trong m\u00f4 h\u00ecnh SWOT<\/span><\/h2>\n\n\n\n<p><span style=\"color: #000000;\">Vi\u1ec7c ti\u1ebfn h\u00e0nh ph\u00e2n t\u00edch SWOT s\u1ebd kh\u00f4ng ho\u00e0n h\u1ea3o n\u1ebfu b\u1ea1n kh\u00f4ng t\u1ef1 \u0111\u1eb7t ra cho m\u00ecnh nh\u1eefng c\u00e2u h\u1ecfi v\u00e0 gi\u1ea3i quy\u1ebft n\u00f3. B\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o m\u1ed9t s\u1ed1 c\u00e2u h\u1ecfi nh\u01b0 sau \u0111\u1ec3 t\u00ecm ra v\u1ea5n \u0111\u1ec1 m\u00e0 doanh nghi\u1ec7p \u0111ang g\u1eb7p ph\u1ea3i.<\/span><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #000000;\">5.1. \u0110i\u1ec3m m\u1ea1nh&nbsp;(y\u1ebfu t\u1ed1 b\u00ean trong, t\u00edch c\u1ef1c)<\/span><\/h3>\n\n\n\n<p><span style=\"color: #000000;\">\u0110i\u1ec3m m\u1ea1nh m\u00f4 t\u1ea3 c\u00e1c thu\u1ed9c t\u00ednh t\u00edch c\u1ef1c, h\u1eefu h\u00ecnh v\u00e0 v\u00f4 h\u00ecnh, n\u1ed9i b\u1ed9 trong t\u1ed5 ch\u1ee9c c\u1ee7a b\u1ea1n.&nbsp;Ch\u00fang n\u1eb1m trong t\u1ea7m ki\u1ec3m so\u00e1t c\u1ee7a b\u1ea1n.<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">M\u1ed9t s\u1ed1 c\u00e2u h\u1ecfi th\u00ec x\u00e2y d\u1ef1ng \u0111i\u1ec3m m\u1ea1nh:<\/span><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>C\u00e2u h\u1ecfi #1: <span style=\"color: #000000;\">Doanh nghi\u1ec7p l\u00e0m t\u1ed1t \u0111\u01b0\u1ee3c vi\u1ec7c g\u00ec?<\/span><\/li><li><span style=\"color: #000000;\">C\u00e2u h\u1ecfi #2: Doanh nghi\u1ec7p c\u00f3 nh\u1eefng ngu\u1ed3n l\u1ef1c n\u1ed9i b\u1ed9 n\u00e0o?<\/span><\/li><\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><span style=\"color: #000000;\">\u0110\u1ec3 tr\u1ea3 l\u1eddi \u0111\u00fang c\u00e2u h\u1ecfi #2, h\u00e3y suy ngh\u0129 v\u1ec1 nh\u1eefng \u0111i\u1ec1u sau \u0111\u00e2y:<\/span> <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><span style=\"color: #000000;\">\u0110i\u1ec3m t\u00edch c\u1ef1c c\u1ee7a m\u1ecdi ng\u01b0\u1eddi, ch\u1eb3ng h\u1ea1n nh\u01b0 ki\u1ebfn \u200b\u200bth\u1ee9c, n\u1ec1n t\u1ea3ng, gi\u00e1o d\u1ee5c, th\u00f4ng tin, m\u1ea1ng, danh ti\u1ebfng ho\u1eb7c k\u1ef9 n\u0103ng.<\/span><\/li><li><span style=\"color: #000000;\">T\u00e0i s\u1ea3n h\u1eefu h\u00ecnh c\u1ee7a c\u00f4ng ty, ch\u1eb3ng h\u1ea1n nh\u01b0 v\u1ed1n, t\u00edn d\u1ee5ng, kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i ho\u1eb7c k\u00eanh ph\u00e2n ph\u1ed1i, b\u1eb1ng s\u00e1ng ch\u1ebf ho\u1eb7c c\u00f4ng ngh\u1ec7.<\/span> <\/li><\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>V\u00e0 h\u00e3y tr\u1ea3 l\u1eddi ti\u1ebfp:<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>C\u00e2u h\u1ecfi #3: <span style=\"color: #000000;\">Doanh nghi\u1ec7p c\u00f3 l\u1ee3i th\u1ebf g\u00ec so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh?<\/span><\/li><li>C\u00e2u h\u1ecfi #4: <span style=\"color: #000000;\">Doanh nghi\u1ec7p c\u00f3 kh\u1ea3 n\u0103ng nghi\u00ean c\u1ee9u v\u00e0 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd?\u00a0C\u01a1 s\u1edf s\u1ea3n xu\u1ea5t?<\/span><\/li><li>C\u00e2u h\u1ecfi #5: <span style=\"color: #000000;\">Nh\u1eefng kh\u00eda c\u1ea1nh t\u00edch c\u1ef1c kh\u00e1c, n\u1ed9i b\u1ed9 cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n, th\u00eam gi\u00e1 tr\u1ecb ho\u1eb7c cung c\u1ea5p cho b\u1ea1n m\u1ed9t l\u1ee3i th\u1ebf c\u1ea1nh tranh?<\/span><\/li><\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #000000;\">5.2. \u0110i\u1ec3m y\u1ebfu&nbsp;(y\u1ebfu t\u1ed1 b\u00ean trong, ti\u00eau c\u1ef1c)<\/span><\/h3>\n\n\n\n<p><span style=\"color: #000000;\">\u0110i\u1ec3m y\u1ebfu l\u00e0 c\u00e1c kh\u00eda c\u1ea1nh c\u1ee7a doanh nghi\u1ec7p l\u00e0m gi\u1ea3m gi\u00e1 tr\u1ecb m\u00e0 h\u1ecd cung c\u1ea5p ho\u1eb7c \u0111\u1eb7t h\u1ecd v\u00e0o th\u1ebf b\u1ea5t l\u1ee3i c\u1ea1nh tranh.&nbsp;B\u1ea1n c\u1ea7n t\u0103ng c\u01b0\u1eddng c\u00e1c l\u0129nh v\u1ef1c n\u00e0y \u0111\u1ec3 c\u1ea1nh tranh v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh t\u1ed1t nh\u1ea5t c\u1ee7a b\u1ea1n.<\/span><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><span style=\"color: #000000;\">Nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0o trong t\u1ea7m ki\u1ec3m so\u00e1t c\u1ee7a doanh nghi\u1ec7p l\u00e0m gi\u1ea3m kh\u1ea3 n\u0103ng \u0111\u1ec3 c\u00f3 ho\u1eb7c duy tr\u00ec l\u1ee3i th\u1ebf c\u1ea1nh tranh?<\/span><\/li><li><span style=\"color: #000000;\">Nh\u1eefng l\u0129nh v\u1ef1c n\u00e0o c\u1ea7n c\u1ea3i thi\u1ec7n \u0111\u1ec3 ho\u00e0n th\u00e0nh m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p ho\u1eb7c c\u1ea1nh tranh v\u1edbi \u0111\u1ed1i th\u1ee7 m\u1ea1nh nh\u1ea5t?<\/span><\/li><li><span style=\"color: #000000;\">Doanh nghi\u1ec7p c\u1ee7a b\u1ea1n thi\u1ebfu g\u00ec (v\u00ed d\u1ee5: chuy\u00ean m\u00f4n ho\u1eb7c ti\u1ebfp c\u1eadn c\u00e1c k\u1ef9 n\u0103ng ho\u1eb7c c\u00f4ng ngh\u1ec7)?<\/span><\/li><li><span style=\"color: #000000;\">Doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 ngu\u1ed3n l\u1ef1c h\u1ea1n ch\u1ebf kh\u00f4ng?<\/span><\/li><li><span style=\"color: #000000;\">Doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 \u0111ang \u1edf m\u1ed9t v\u1ecb tr\u00ed k\u00e9m?<\/span><\/li><\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #000000;\">5.3. C\u01a1 h\u1ed9i&nbsp;(y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i, t\u00edch c\u1ef1c)<\/span><\/h3>\n\n\n\n<p><span style=\"color: #000000;\">C\u01a1 h\u1ed9i l\u00e0 y\u1ebfu t\u1ed1 h\u1ea5p d\u1eabn b\u00ean ngo\u00e0i \u0111\u1ea1i di\u1ec7n chol\u00fd do doanh nghi\u1ec7p c\u00f3 kh\u1ea3 n\u0103ng ph\u00e1t tri\u1ec3n th\u1ecbnh v\u01b0\u1ee3ng.<\/span><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><span style=\"color: #000000;\">Nh\u1eefng c\u01a1 h\u1ed9i t\u1ed3n t\u1ea1i trong th\u1ecb tr\u01b0\u1eddng c\u1ee7a doanh nghi\u1ec7p ho\u1eb7c m\u00f4i tr\u01b0\u1eddng m\u00e0 c\u00f4ng ty c\u00f3 th\u1ec3 h\u01b0\u1edfng l\u1ee3i?<\/span><\/li><li><span style=\"color: #000000;\">Nh\u1eadn th\u1ee9c v\u1ec1 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n t\u00edch c\u1ef1c?<\/span><\/li><li><span style=\"color: #000000;\">C\u00f3 s\u1ef1 t\u0103ng tr\u01b0\u1edfng th\u1ecb tr\u01b0\u1eddng g\u1ea7n \u0111\u00e2y ho\u1eb7c c\u00f3 nh\u1eefng thay \u0111\u1ed5i kh\u00e1c tr\u00ean th\u1ecb tr\u01b0\u1eddng t\u1ea1o ra m\u1ed9t c\u01a1 h\u1ed9i cho doanh nghi\u1ec7p kh\u00f4ng?<\/span><\/li><li><span style=\"color: #000000;\">L\u00e0 c\u01a1 h\u1ed9i \u0111ang di\u1ec5n ra, hay ch\u1ec9 c\u00f3 m\u1ed9t c\u1eeda s\u1ed5 cho n\u00f3?&nbsp;N\u00f3i c\u00e1ch kh\u00e1c, th\u1eddi gian c\u1ee7a doanh nghi\u1ec7p quan tr\u1ecdng nh\u01b0 th\u1ebf n\u00e0o?<\/span><\/li><\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #000000;\">5.4. Th\u00e1ch th\u1ee9c&nbsp;(y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i, ti\u00eau c\u1ef1c)<\/span><\/h3>\n\n\n\n<p><span style=\"color: #000000;\">Nh\u1eefng th\u00e1ch th\u1ee9c bao g\u1ed3m c\u00e1c y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i ngo\u00e0i t\u1ea7m ki\u1ec3m so\u00e1t c\u00f3 th\u1ec3 khi\u1ebfn chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a ch\u00ednh doanh nghi\u1ec7p g\u1eb7p r\u1ee7i ro.&nbsp;Doanh nghi\u1ec7p kh\u00f4ng ki\u1ec3m so\u00e1t tuy\u1ec7t \u0111\u1ed1i v\u1edbi nh\u1eefng \u0111i\u1ec1u n\u00e0y, nh\u01b0ng v\u1eabn c\u00f3 th\u1ec3 c\u00f3 k\u1ebf ho\u1ea1ch d\u1ef1 ph\u00f2ng \u0111\u1ec3 gi\u1ea3i quy\u1ebft ch\u00fang n\u1ebfu x\u1ea3y ra.<\/span><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><span style=\"color: #000000;\">Ai l\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh hi\u1ec7n t\u1ea1i ho\u1eb7c ti\u1ec1m n\u0103ng c\u1ee7a doanh nghi\u1ec7p?<\/span><\/li><li><span style=\"color: #000000;\">Nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0o ngo\u00e0i t\u1ea7m ki\u1ec3m so\u00e1t c\u00f3 th\u1ec3 khi\u1ebfn doanh nghi\u1ec7p c\u1ee7a b\u1ea1n g\u1eb7p r\u1ee7i ro?<\/span><\/li><li><span style=\"color: #000000;\">Nh\u1eefng th\u00e1ch th\u1ee9c \u0111\u01b0\u1ee3c t\u1ea1o ra b\u1edfi m\u1ed9t xu h\u01b0\u1edbng ho\u1eb7c s\u1ef1 ph\u00e1t tri\u1ec3n kh\u00f4ng thu\u1eadn l\u1ee3i c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn gi\u1ea3m doanh thu ho\u1eb7c l\u1ee3i nhu\u1eadn?<\/span><\/li><li><span style=\"color: #000000;\">Nh\u1eefng t\u00ecnh hu\u1ed1ng c\u00f3 th\u1ec3 \u0111e d\u1ecda n\u1ed7 l\u1ef1c ti\u1ebfp th\u1ecb c\u1ee7a doanh nghi\u1ec7p?<\/span><\/li><li><span style=\"color: #000000;\">\u0110\u00e3 c\u00f3 m\u1ed9t s\u1ef1 thay \u0111\u1ed5i \u0111\u00e1ng k\u1ec3 v\u1ec1 gi\u00e1 nh\u00e0 cung c\u1ea5p ho\u1eb7c s\u1ef1 s\u1eb5n c\u00f3 c\u1ee7a nguy\u00ean li\u1ec7u th\u00f4?<\/span><\/li><li><span style=\"color: #000000;\">\u0110i\u1ec1u g\u00ec d\u1eabn \u0111\u1ebfn s\u1ef1 thay \u0111\u1ed5i trong h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, n\u1ec1n kinh t\u1ebf ho\u1eb7c c\u00e1c quy \u0111\u1ecbnh c\u1ee7a ch\u00ednh ph\u1ee7 c\u00f3 th\u1ec3 l\u00e0m gi\u1ea3m doanh s\u1ed1 c\u1ee7a doanh nghi\u1ec7p?<\/span><\/li><li><span style=\"color: #000000;\">S\u1ea3n ph\u1ea9m ho\u1eb7c c\u00f4ng ngh\u1ec7 n\u00e0o m\u1edbi \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u l\u00e0m cho s\u1ea3n ph\u1ea9m, thi\u1ebft b\u1ecb ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p tr\u1edf n\u00ean l\u1ed7i th\u1eddi?<\/span><\/li><\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u0110\u1ec3 tr\u1ea3 l\u1eddi t\u1ed1t c\u00e1c c\u00e2u h\u1ecfi tr\u00ean h\u00e3y \u0111\u1ecdc th\u00eam c\u00e1c ph\u01b0\u01a1ng ph\u00e1p gi\u00fap:<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.saokim.com.vn\/cam-nang\/nghien-cuu-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Nghi\u00ean c\u1ee9u th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a><\/li><li><a href=\"https:\/\/www.saokim.com.vn\/blog\/xay-dung-thuong-hieu\/nghien-cuu-thi-truong\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/strong><\/a><\/li><li><a href=\"https:\/\/www.saokim.com.vn\/cam-nang\/phuong-phap-nghien-cuu-khach-hang\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng<\/strong><\/a><\/li><li><a href=\"https:\/\/www.saokim.com.vn\/cam-nang\/phong-van-khach-hang\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Ph\u1ecfng v\u1ea5n kh\u00e1ch h\u00e0ng<\/strong><\/a><\/li><\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"color: #000000;\">6. M\u00f4 h\u00ecnh SWOT m\u1edf r\u1ed9ng<\/span><\/h2>\n\n\n\n<p><span style=\"color: #000000;\">B\u00ean c\u1ea1nh m\u00f4 h\u00ecnh <strong>SWOT truy\u1ec1n th\u1ed1ng<\/strong>, doanh nghi\u1ec7p c\u0169ng c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng m\u1ed9t s\u1ed1 ph\u00e2n t\u00edch <strong>SWOT m\u1edf r\u1ed9ng<\/strong> kh\u00e1c d\u1ef1a tr\u00ean 4 y\u1ebfu t\u1ed1 ch\u00ednh \u0111\u1ec3 \u0111\u01b0a ra nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p. V\u00ed d\u1ee5:<\/span><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><span style=\"color: #000000;\">Chi\u1ebfn l\u01b0\u1ee3c <strong>SO<\/strong> (Strengths \u2013 Opportunities): Theo \u0111u\u1ed5i nh\u1eefng c\u01a1 h\u1ed9i ph\u00f9 h\u1ee3p v\u1edbi \u0111i\u1ec3m m\u1ea1nh \u0111ang c\u00f3 c\u1ee7a c\u00f4ng ty.<\/span><\/li><li><span style=\"color: #000000;\">Chi\u1ebfn l\u01b0\u1ee3c <strong>WO<\/strong> (Weaknesses \u2013 Opportunities): Kh\u1eafc ph\u1ee5c \u0111\u01b0\u1ee3c \u0111i\u1ec3m y\u1ebfu \u0111\u1ec3 t\u1eadn d\u1ee5ng t\u1ed1t c\u01a1 h\u1ed9i.<\/span><\/li><li><span style=\"color: #000000;\">Chi\u1ebfn l\u01b0\u1ee3c <strong>ST<\/strong> (Strengths \u2013 Threats): S\u1eed d\u1ee5ng l\u1ee3i th\u1ebf, \u0111i\u1ec3m m\u1ea1nh \u0111ang c\u00f3 \u0111\u1ec3 gi\u1ea3m thi\u1ec3u r\u1ee7i ro do m\u00f4i tr\u01b0\u1eddng b\u00ean ngo\u00e0i g\u00e2y ra.<\/span><\/li><li><span style=\"color: #000000;\">Chi\u1ebfn l\u01b0\u1ee3c <strong>WT<\/strong> (Weaks \u2013 Threats): Thi\u1ebft l\u1eadp k\u1ebf ho\u1ea1ch \u201cph\u00f2ng th\u1ee7\u201d \u0111\u1ec3 tr\u00e1nh g\u1eb7p ph\u1ea3i nh\u1eefng \u0111i\u1ec3m y\u1ebfu b\u1ecb t\u00e1c \u0111\u1ed9ng t\u1eeb m\u00f4i tr\u01b0\u1eddng b\u00ean ngo\u00e0i.<\/span><\/li><\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"color: #000000;\">7. V\u00ed d\u1ee5 v\u1ec1 ph\u00e2n t\u00edch SWOT c\u1ee7a Vinamilk<\/span><\/h2>\n\n\n\n<p><span style=\"color: #000000;\">Vinamilk c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c xem l\u00e0 m\u1ed9t doanh nghi\u1ec7p l\u00e2u \u0111\u1eddi trong ng\u00e0nh s\u1ea3n xu\u1ea5t v\u00e0 ph\u00e2n ph\u1ed1i s\u1eefa t\u1ea1i Vi\u1ec7t Nam hi\u1ec7n nay. V\u1edbi s\u1ef1 ra \u0111\u1eddi v\u00e0 ph\u00e1t tri\u1ec3n c\u1ee7a v\u00f4 s\u1ed1 th\u01b0\u01a1ng hi\u1ec7u s\u1eefa kh\u00e1c nh\u01b0ng Vinamilk v\u1eabn kh\u00f4ng m\u1ea5t \u0111i v\u1ecb tr\u00ed v\u00e0 l\u00f2ng tin trong ng\u01b0\u1eddi ti\u00eau d\u00f9ng. V\u1eady Vinamilk \u0111\u00e3 \u00e1p d\u1ee5ng ph\u00e2n t\u00edch SWOT nh\u01b0 th\u1ebf n\u00e0o? <em>(Ngu\u1ed3n: Lu\u1eadn v\u0103n vi\u1ec7t)<\/em><\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"660\" height=\"392\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2019\/10\/phan-tich-swot-3.jpg\" alt=\"V\u00ed d\u1ee5 ph\u00e2n t\u00edch SWOT c\u1ee7a Vinamilk\" class=\"wp-image-325839\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2019\/10\/phan-tich-swot-3.jpg 660w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2019\/10\/phan-tich-swot-3-80x48.jpg 80w\" sizes=\"(max-width: 660px) 100vw, 660px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>Th\u01b0\u01a1ng hi\u1ec7u s\u1eefaVinamilk<\/em><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #000000;\">7.1. \u0110i\u1ec3m m\u1ea1nh (S) trong m\u00f4 h\u00ecnh SWOT c\u1ee7a Vinamilk<\/span><\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><span style=\"color: #000000;\">Vinamilk l\u00e0 th\u01b0\u01a1ng hi\u1ec7u quen thu\u1ed9c v\u00e0 \u0111\u01b0\u1ee3c ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam tin t\u01b0\u1edfng s\u1eed d\u1ee5ng h\u01a1n 34 n\u0103m qua.<\/span><\/li><li><span style=\"color: #000000;\">Marketing c\u00f3 hi\u1ec7u qu\u1ea3 cao: C\u00e1c ch\u01b0\u01a1ng tr\u00ecnh qu\u1ea3ng c\u00e1o, PR, Marketing mang l\u1ea1i hi\u1ec7u qu\u1ea3 cao.<\/span><\/li><li><span style=\"color: #000000;\">L\u00e3nh \u0111\u1ea1o v\u00e0 qu\u1ea3n l\u00fd gi\u1ecfi v\u00e0 gi\u00e0u kinh nghi\u1ec7m: Vinamilk c\u00f3 m\u1ed9t \u0111\u1ed9i ng\u0169 l\u00e3nh \u0111\u1ea1o gi\u1ecfi, nhi\u1ec1u kinh nghi\u1ec7m v\u00e0 tham v\u1ecdng \u0111\u01b0\u1ee3c ch\u1ee9ng minh b\u1edfi l\u1ee3i nhu\u1eadn kinh doanh b\u1ec1n v\u1eefng.<\/span><\/li><li><span style=\"color: #000000;\">Danh m\u1ee5c s\u1ea3n ph\u1ea9m \u0111a d\u1ea1ng, s\u1ea3n ph\u1ea9m c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng cao nh\u01b0ng gi\u00e1 th\u1ea5p h\u01a1n s\u1ea3n ph\u1ea9m nh\u1eadp ngo\u1ea1i c\u00f9ng lo\u1ea1i v\u00e0 th\u1ecb ph\u1ea7n l\u1edbn nh\u1ea5t Vi\u1ec7t Nam trong s\u1ed1 c\u00e1c nh\u00e0 cung c\u1ea5p s\u1ea3n ph\u1ea9m c\u00f9ng lo\u1ea1i.<\/span><\/li><li><span style=\"color: #000000;\">M\u1ea1ng l\u01b0\u1edbi ph\u00e2n ph\u1ed1i r\u1ed9ng kh\u1eafp, k\u1ebft h\u1ee3p nhi\u1ec1u k\u00eanh ph\u00e2n ph\u1ed1i hi\u1ec7n \u0111\u1ea1i v\u00e0 truy\u1ec1n th\u1ed1ng: 64 t\u1ec9nh th\u00e0nh v\u1edbi 250 nh\u00e0 ph\u00e2n ph\u1ed1i v\u00e0 h\u01a1n 135.000 \u0111i\u1ec3m b\u00e1n h\u00e0ng tr\u00ean to\u00e0n qu\u1ed1c.<\/span><\/li><li><span style=\"color: #000000;\">Quan h\u1ec7 t\u1ed1t v\u1edbi nh\u00e0 cung c\u1ea5p, ch\u1ee7 \u0111\u1ed9ng ngu\u1ed3n nguy\u00ean li\u1ec7u \u0111\u1ea7u v\u00e0, \u0111\u1ea7u t\u01b0 vi\u1ec7c cung c\u1ea5p s\u1eefa b\u00f2<\/span><\/li><li><span style=\"color: #000000;\">T\u00e0i ch\u00ednh m\u1ea1nh: t\u1ec9 l\u1ec7 N\u1ee3\/T\u1ed5ng t\u00e0i s\u1ea3n l\u00e0 16,7% (2009).<\/span><\/li><li><span style=\"color: #000000;\">Nghi\u00ean c\u1ee9u v\u00e0 ph\u00e1t tri\u1ec3n h\u01b0\u1edbng theo th\u1ecb tr\u01b0\u1eddng: ch\u1ee7 \u0111\u1ed9ng th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u v\u00e0 h\u1ee3p t\u00e1c v\u1edbi c\u00e1c c\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 t\u00ecm hi\u1ec3u xu h\u01b0\u1edbng v\u00e0 ho\u1ea1t &nbsp;\u0111\u1ed9ng b\u00e1n h\u00e0ng, ph\u1ea3n h\u1ed3i c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/span><\/li><li><span style=\"color: #000000;\">Thi\u1ebft b\u1ecb v\u00e0 c\u00f4ng ngh\u1ec7 hi\u1ec7n \u0111\u1ea1i: C\u00f4ng ty nh\u1eadp kh\u1ea9u c\u00f4ng ngh\u1ec7 t\u1eeb c\u00e1c n\u01b0\u1edbc ch\u00e2u \u00c2u nh\u01b0 \u0110\u1ee9c, \u00dd, Th\u1ee5y S\u0129 \u0111\u1ec3 \u1ee9ng d\u1ee5ng v\u00e0o d\u00e2y chuy\u1ec1n s\u1ea3n xu\u1ea5t.<\/span><\/li><\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #000000;\">7.2. \u0110i\u1ec3m y\u1ebfu (W) trong m\u00f4 h\u00ecnh SWOT c\u1ee7a Vinamilk<\/span><\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><span style=\"color: #000000;\">Ch\u01b0a ch\u1ee7 \u0111\u1ed9ng \u0111\u01b0\u1ee3c ngu\u1ed3n nguy\u00ean li\u1ec7u: Ch\u01b0a ch\u1ee7 \u0111\u1ed9ng \u0111\u01b0\u1ee3c ngu\u1ed3n nguy\u00ean li\u1ec7u, ph\u1ee5 thu\u1ed9c nhi\u1ec1u v\u00e0o nguy\u00ean li\u1ec7u nh\u1eadp kh\u1ea9u( 60%) \u00a0v\u00ec v\u1eady chi ph\u00ed \u0111\u1ea7u v\u00e0o b\u1ecb t\u00e1c \u0111\u1ed9ng m\u1ea1nh t\u1eeb gi\u00e1 s\u1eefa th\u1ebf gi\u1edbi v\u00e0 bi\u1ebfn \u0111\u1ed9ng t\u1ef7 gi\u00e1.<\/span><\/li><li><span style=\"color: #000000;\">Th\u1ecb ph\u1ea7n s\u1eefa b\u1ed9t ch\u01b0a cao, ch\u01b0a c\u1ea1nh tranh \u0111\u01b0\u1ee3c v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m s\u1eefa b\u1ed9t nh\u1eadp kh\u1ea9u t\u1eeb M\u1ef9, \u00dac, H\u00e0 Lan\u2026. Theo b\u00e1o c\u00e1o m\u1edbi nh\u1ea5t c\u1ee7a BVSC th\u1ecb tr\u01b0\u1eddng s\u1eefa b\u1ed9t trong n\u01b0\u1edbc do s\u1ea3n ph\u1ea9m s\u1eefa nh\u1eadp kh\u1ea9u chi\u1ebfm 65%, Dutchlady chi\u1ebfm 20%, Vinamilk chi\u1ebfm 16%.<\/span><\/li><\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"394\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2019\/10\/phan-tich-swot-3.png\" alt=\"M\u00f4 h\u00ecnh SWOT c\u1ee7a Vinamilk\" class=\"wp-image-325840\" title=\"M\u00f4 h\u00ecnh SWOT c\u1ee7a Vinamilk\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2019\/10\/phan-tich-swot-3.png 700w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2019\/10\/phan-tich-swot-3-80x45.png 80w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>M\u00f4 h\u00ecnh SWOT c\u1ee7a Vinamilk<\/em><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #000000;\">7.3. C\u01a1 h\u1ed9i (O) trong m\u00f4 h\u00ecnh SWOT c\u1ee7a Vinamilk<\/span><\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><span style=\"color: #000000;\">Ngu\u1ed3n nguy\u00ean li\u1ec7u cung c\u1ea5p \u0111ang nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 tr\u1ee3 gi\u00fap c\u1ee7a ch\u00ednh ph\u1ee7, nguy\u00ean li\u1ec7u nh\u1eadp kh\u1ea9u c\u00f3 thu\u1ebf su\u1ea5t gi\u1ea3m.<\/span><\/li><li><span style=\"color: #000000;\">L\u1ef1c l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng cao v\u00e0 nhu c\u1ea7u l\u1edbn: M\u1ee9c ti\u00eau th\u1ee5 b\u00ecnh qu\u00e2n c\u1ee7a Vi\u1ec7t Nam hi\u1ec7n nay l\u00e0 14l\/ng\u01b0\u1eddi\/n\u0103m, th\u1ea5p h\u01a1n so v\u1edbi Th\u00e1i Lan (23l\/ng\u01b0\u1eddi\/n\u0103m), Trung Qu\u1ed1c (25l\/ng\u01b0\u1eddi\/n\u0103m). Vi\u1ec7t Nam c\u00f3 c\u01a1 c\u1ea5u d\u00e2n s\u1ed1 tr\u1ebb (tr\u1ebb em chi\u1ebfm 36% d\u00e2n s\u1ed1) v\u00e0 m\u1ee9c t\u0103ng d\u00e2n s\u1ed1 l\u00e0 tr\u00ean 1%\/n\u0103m, \u0111\u00e2y l\u00e0 th\u1ecb tr\u01b0\u1eddng r\u1ea5t h\u1ea5p d\u1eabn.<\/span><\/li><li><span style=\"color: #000000;\">\u0110\u1ed1i th\u1ee7 c\u1ea1nh tranh \u0111ang b\u1ecb suy y\u1ebfu do c\u00e1c v\u1ea5n \u0111\u1ec1 li\u00ean quan \u0111\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 quan \u0111i\u1ec3m ng\u01b0\u1eddi Vi\u1ec7t d\u00f9ng h\u00e0ng Vi\u1ec7t \u0111ang \u0111\u01b0\u1ee3c h\u01b0\u1edfng \u1ee9ng.<\/span><\/li><\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #000000;\">7.4. Th\u00e1ch th\u1ee9c (T) trong m\u00f4 h\u00ecnh SWOT c\u1ee7a Vinamilk<\/span><\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><span style=\"color: #000000;\">S\u1ef1 tham gia th\u1ecb tr\u01b0\u1eddng c\u1ee7a nhi\u1ec3u \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh m\u1ea1nh.<\/span><\/li><li><span style=\"color: #000000;\">Ngu\u1ed3n nguy\u00ean li\u1ec7u \u0111\u1ea7u v\u00e0o kh\u00f4ng \u1ed5n \u0111\u1ecbnh<\/span><\/li><li><span style=\"color: #000000;\">Kh\u00e1ch h\u00e0ng:th\u1ecb tr\u01b0\u1eddng xu\u1ea5t kh\u1ea9u g\u1eb7p nhi\u1ec1u r\u1ee7i ro v\u00e0 t\u00e2m l\u00fd th\u00edch s\u1eed d\u1ee5ng h\u00e0ng ngo\u1ea1i c\u1ee7a KH.<\/span><\/li><\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><span style=\"color: #000000;\">Khi b\u1ea1n \u0111\u00e3 ph\u00e2n t\u00edch v\u00e0 \u0111\u1ec1 ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c cho b\u1ea3n k\u1ebf ho\u1ea1ch kinh doanh c\u1ee7a c\u00f4ng ty th\u00ec h\u00e3y nh\u1edb l\u00ean l\u1ecbch c\u00e1c cu\u1ed9c h\u1ecdp \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 th\u01b0\u1eddng xuy\u00ean v\u1ec1 hi\u1ec7u qu\u1ea3 c\u1ee7a n\u00f3 nh\u00e9.<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">\u0110\u1ec3 t\u1eadn d\u1ee5ng t\u1ed1i \u0111a <strong>m\u00f4 h\u00ecnh SWOT<\/strong>, h\u00e3y l\u00e0m vi\u1ec7c v\u1edbi t\u01b0 c\u00e1ch l\u00e0 m\u1ed9t d\u1ef1 \u00e1n nh\u00f3m c\u00f9ng m\u1ecdi ng\u01b0\u1eddi t\u1eeb c\u00e1c b\u1ed9 ph\u1eadn kh\u00e1c nhau trong c\u00f4ng ty b\u1ea1n.\u00a0B\u1ea1n c\u00e0ng c\u00f3 nhi\u1ec1u hi\u1ec3u bi\u1ebft \u0111a d\u1ea1ng, k\u1ebft qu\u1ea3 c\u1ee7a b\u1ea1n s\u1ebd c\u00e0ng t\u1ed1t h\u01a1n khi s\u1eed d\u1ee5ng <strong>ph\u00e2n t\u00edch<\/strong> <strong>SWOT<\/strong>.<\/span><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><span style=\"color: #000000;\"><strong>Xem th\u00eam c\u00e1c b\u00e0i vi\u1ebft li\u00ean quan:<\/strong><\/span><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><span style=\"color: #ff6600;\"><a rel=\"noreferrer noopener\" href=\"https:\/\/www.saokim.com.vn\/blog\/quan-tri-dieu-hanh\/mo-hinh-kinh-doanh-canvas-chia-khoa-thanh-cong-cho-cac-nha-khoi-nghiep\/\" target=\"_blank\"><strong>M\u00f4 h\u00ecnh kinh doanh Canvas<\/strong><\/a><\/span> (Ch\u00eca kh\u00f3a kinh doanh th\u00e0nh c\u00f4ng)<\/li><li><span style=\"color: #ff6600;\"><a rel=\"noreferrer noopener\" href=\"https:\/\/www.saokim.com.vn\/blog\/quan-tri-dieu-hanh\/hieu-ve-mo-hinh-kinh-doanh-tu-a-z-truoc-khi-bat-tay-khoi-nghiep\/\" target=\"_blank\"><strong>Hi\u1ec3u v\u1ec1 m\u00f4 h\u00ecnh kinh doanh t\u1eeb A-Z tr\u01b0\u1edbc khi b\u1eaft tay kh\u1edfi nghi\u1ec7p<\/strong><\/a><\/span><\/li><li><a rel=\"noreferrer noopener\" href=\"https:\/\/www.saokim.com.vn\/cam-nang\/lean-canvas-la-gi\/\" target=\"_blank\"><strong>Lean Canvas<\/strong><\/a> (M\u00f4 h\u00ecnh kinh doanh tinh g\u1ecdn) ph\u00f9 h\u1ee3p h\u01a1n cho Startup<\/li><li><a href=\"https:\/\/www.saokim.com.vn\/blog\/xay-dung-thuong-hieu\/hoc-gi-tu-chien-luoc-thuong-hieu-cua-vinamilk\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Vinamilk<\/strong><\/a><\/li><\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Follow c\u00e1c b\u00e0i vi\u1ebft ch\u1ea5t l\u01b0\u1ee3ng Sao Kim t\u1ea1i:&nbsp;<\/strong><\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.saokim.com.vn\/blog\/\" target=\"_blank\" rel=\"noreferrer noopener\">Blog Sao Kim<\/a><\/strong>,\u00a0<strong><a href=\"https:\/\/www.saokim.com.vn\/cam-nang\/\" target=\"_blank\" rel=\"noreferrer noopener\">C\u1ea9m Nang Sao Kim<\/a>\u00a0<\/strong><\/p>\n\n\n\n<p>Facebook:\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/www.facebook.com\/saokimbranding\" target=\"_blank\"><strong>Sao Kim Branding<\/strong><\/a><\/p>\n\n\n\n<p>Case study Behance:\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/www.behance.net\/saokimbranding\" target=\"_blank\"><strong>Sao Kim Branding<\/strong><\/a><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"saokim-link-exchange\"><span id=\"link_1494426170\">&#10064; Tham kh\u1ea3o th\u00eam: <span class=\"txtlink\"><a href=\"\" target=\"_blank\" rel=\"dofollow\" title=\"\"><\/a> <\/span>, <span class=\"txtlink\"><a href=\"\" target=\"_blank\" rel=\"dofollow\" title=\"\"><\/a> <\/span>, <span class=\"txtlink\"><a href=\"\" target=\"_blank\" rel=\"dofollow\" title=\"\"><\/a> <\/span><\/span><\/div><div class=\"clearfix\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Quan \u0111i\u1ec3m c\u1ee7a ph\u00e2n t\u00edch SWOT l\u00e0 gi\u00fap b\u1ea1n ph\u00e1t tri\u1ec3n m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c kinh doanh m\u1ea1nh m\u1ebd. M\u00f4 h\u00ecnh SWOT \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 t\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho m\u1ed9t c\u00e1i nh\u00ecn th\u1ef1c t\u1ebf v\u1ec1 \u0111i\u1ec3m m\u1ea1nh, \u0111i\u1ec3m y\u1ebfu, c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c m\u00e0 doanh nghi\u1ec7p ph\u1ea3i \u0111\u1ed1i m\u1eb7t. \u0110\u1eb7c bi\u1ec7t l\u00e0 nh\u1eefng c\u00f4ng [&hellip;]<\/p>\n","protected":false},"author":48,"featured_media":325836,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1121,1120],"tags":[1141,1147,1146],"class_list":["post-325835","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-khoi-nghiep","category-quan-tri-dieu-hanh","tag-mo-hinh-kinh-doanh","tag-mo-hinh-swot","tag-phan-tich-swot"],"acf":[],"views":11677,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/325835","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/users\/48"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/comments?post=325835"}],"version-history":[{"count":0,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/325835\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media\/325836"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media?parent=325835"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/categories?post=325835"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/tags?post=325835"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}