{"id":325924,"date":"2019-12-30T14:34:57","date_gmt":"2019-12-30T07:34:57","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=325924"},"modified":"2021-01-08T11:39:10","modified_gmt":"2021-01-08T11:39:10","slug":"ban-sac-doanh-nghiep-va-xu-huong-thiet-ke-bo-nhan-dien-thuong-hieu-2021","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/xay-dung-thuong-hieu\/ban-sac-doanh-nghiep-va-xu-huong-thiet-ke-bo-nhan-dien-thuong-hieu-2021\/","title":{"rendered":"B\u1ea3n s\u1eafc Doanh nghi\u1ec7p v\u00e0 Xu h\u01b0\u1edbng thi\u1ebft k\u1ebf b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u 2021"},"content":{"rendered":"

Xu h\u01b0\u1edbng thi\u1ebft k\u1ebf b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a> 2020 lu\u00f4n l\u00e0 m\u1ed9t v\u1ea5n \u0111\u1ec1 \u0111\u01b0\u1ee3c nhi\u1ec1u doanh nghi\u1ec7p quan t\u00e2m. \u0110\u1eb7c bi\u1ec7t l\u00e0 \u1edf th\u1eddi \u0111i\u1ec3m chuy\u1ec3n giao gi\u1eefa n\u0103m c\u0169 v\u00e0 n\u0103m m\u1edbi th\u00ec c\u00e2u chuy\u1ec7n x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n, t\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u lu\u00f4n \u0111\u1eb7t ra th\u00e1ch th\u1ee9c cho nhi\u1ec1u nh\u00e0 \u0111i\u1ec1u h\u00e0nh. T\u1eeb b\u1ea3ng m\u00e0u h\u01b0\u1edbng \u0111\u1ebfn gi\u00e1 tr\u1ecb cho \u0111\u1ebfn x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u th\u1ef1c t\u1ebf m\u1edf r\u1ed9ng, c\u00f3 5 xu h\u01b0\u1edbng th\u01b0\u01a1ng hi\u1ec7u n\u0103m 2020 m\u00e0 c\u00e1c doanh nghi\u1ec7p c\u1ea7n n\u1eafm r\u00f5.<\/span><\/p>\n

1. Ki\u1ec3u ch\u1eef t\u1ea1o c\u1ea3m gi\u00e1c chuy\u1ec3n \u0111\u1ed9ng <\/strong><\/span><\/h2>\n

Trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y, c\u00f3 r\u1ea5t nhi\u1ec1u \u201cdesigner\u201d s\u1eed d\u1ee5ng ti\u1ebfn b\u1ed9 c\u1ee7a n\u1ec1n t\u1ea3ng k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u1ec3 th\u1eed nghi\u1ec7m k\u1ebft h\u1ee3p ki\u1ec3u ch\u1eef t\u1ea1o c\u1ea3m gi\u00e1c nh\u01b0 \u0111ang chuy\u1ec3n \u0111\u1ed9ng. Xu h\u01b0\u1edbng thi\u1ebft k\u1ebf b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u 2020 s\u1ebd ch\u1ee9ng ki\u1ebfn \u200b\u200bnhi\u1ec1u h\u01a1n v\u1ec1 phong c\u00e1ch c\u1ef1c k\u1ef3 h\u1ea5p d\u1eabn n\u00e0y.<\/span><\/p>\n

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Ngo\u00e0i ki\u1ec3u ch\u1eef chuy\u1ec3n \u0111\u1ed9ng n\u00e0y, m\u1ed9t s\u1ed1 xu h\u01b0\u1edbng kh\u00e1c c\u0169ng s\u1ebd \u0111\u01b0\u1ee3c b\u1eaft g\u1eb7p nhi\u1ec1u h\u01a1n trong n\u0103m 2020 c\u1ea3 b\u1ea3n online v\u00e0 b\u1ea3n in l\u00e0: s\u1ef1 tr\u1edf l\u1ea1i c\u1ee7a \u201cSerifs\u201d, ph\u00f4ng ch\u1eef in \u0111\u1eadm, \u201chero fonts\u201d (v\u0103n b\u1ea3n thay th\u1ebf h\u00ecnh \u1ea3nh l\u00e0m t\u00ednh n\u0103ng thi\u1ebft k\u1ebf ch\u00ednh), ch\u1eef 3D,\u2026.<\/span><\/p>\n

2. Thay \u0111\u1ed5i trong thi\u1ebft k\u1ebf logo<\/strong><\/span><\/h2>\n

Xu h\u01b0\u1edbng thi\u1ebft k\u1ebf logo th\u01b0\u01a1ng hi\u1ec7u v\u00e0o n\u0103m 2020 s\u1ebd c\u00f3 hai phong tr\u00e0o t\u01b0\u01a1ng ph\u1ea3n n\u1ed5i b\u1eadt.<\/span><\/p>\n

Gi\u1ed1ng nh\u01b0 xu h\u01b0\u1edbng ki\u1ec3u ch\u1eef c\u1ee7a n\u0103m 2020, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u s\u1ebd b\u1eaft \u0111\u1ea7u \u00e1p d\u1ee5ng \u0111\u1ecbnh d\u1ea1ng k\u1ef9 thu\u1eadt s\u1ed1 cho logo c\u1ee7a h\u1ecd. M\u1ee5c \u0111\u00edch l\u00e0 \u0111\u1ec3 bi\u1ebfn th\u1ec3 vui t\u01b0\u01a1i v\u00e0 linh ho\u1ea1t h\u01a1n, c\u00f3 th\u1ec3 th\u00edch \u1ee9ng v\u1edbi c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng, quan h\u1ec7 \u0111\u1ed1i t\u00e1c v\u00e0 \u1ee9ng d\u1ee5ng \u0111\u01b0\u1ee3c v\u00e0o b\u1ed1i c\u1ea3nh kh\u00e1c nhau. V\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh cho phong c\u00e1ch thi\u1ebft k\u1ebf n\u00e0y l\u00e0 logo c\u1ee7a MTV v\u00e0 Netflix. Tuy nhi\u00ean, c\u00e1c doanh nghi\u1ec7p s\u1ebd c\u1ea7n xem x\u00e9t c\u1ea9n th\u1eadn gi\u1ea5y ph\u00e9p s\u00e1ng t\u1ea1o v\u1edbi b\u1ea3n s\u1eafc c\u00f4ng ty nh\u1ea5t qu\u00e1n, \u0111\u1ec3 kh\u00e1n gi\u1ea3 v\u1eabn nh\u1eadn \u0111\u01b0\u1ee3c tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u x\u00e1c th\u1ef1c v\u00e0 d\u1ec5 nh\u1eadn bi\u1ebft.<\/span><\/p>\n

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Ng\u01b0\u1ee3c l\u1ea1i, xu h\u01b0\u1edbng thi\u1ebft k\u1ebf logo th\u1ee9 hai \u0111\u01b0\u1ee3c d\u1ef1 \u0111o\u00e1n l\u00e0 s\u1ef1 t\u1ed1i gi\u1ea3n. G\u1ea7n \u0111\u00e2y ch\u00fang ta \u0111\u00e3 th\u1ea5y c\u00e1c th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec7t v\u1eddi nh\u01b0 Uber v\u00e0 American Express \u0111\u01a1n gi\u1ea3n h\u00f3a c\u00e1c ch\u1eef v\u00e0 m\u00e0u gradient \u0111\u1ec3 t\u1ea1o ra c\u00e1c bi\u1ec3u t\u01b0\u1ee3ng l\u00e0m m\u1edbi \u0111\u1eadm n\u00e9t.<\/span><\/p>\n

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M\u1eb7c d\u00f9 c\u00f3 \u0111\u1ed9 t\u01b0\u01a1ng ph\u1ea3n r\u00f5 r\u00e0ng, c\u00e1c logo t\u1ed1i gi\u1ea3n v\u00e0 m\u01b0\u1ee3t m\u00e0 \u0111\u1ec1u mang l\u1ea1i k\u1ebft qu\u1ea3 t\u01b0\u01a1ng t\u1ef1 v\u1ec1 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n th\u00f4ng qua thi\u1ebft k\u1ebf. Nh\u1eefng xu h\u01b0\u1edbng thi\u1ebft k\u1ebf th\u01b0\u01a1ng hi\u1ec7u n\u00e0y nh\u1eb1m m\u1ee5c \u0111\u00edch cung c\u1ea5p h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u r\u00f5 r\u00e0ng, l\u00fd t\u01b0\u1edfng cho m\u00e0n h\u00ecnh nh\u1ecf h\u01a1n. V\u00ec n\u0103m 2020 \u0111\u01b0\u1ee3c d\u1ef1 \u0111o\u00e1n s\u1ebd c\u00f3 \u0111\u1ebfn 3,5 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh .<\/span><\/p>\n

Xu h\u01b0\u1edbng th\u01b0\u01a1ng hi\u1ec7u n\u0103m 2020 cho th\u1ea5y m\u1ed9t s\u1ed1 c\u00e1ch ti\u1ebfp c\u1eadn th\u00fa v\u1ecb \u0111\u1ed1i v\u1edbi thi\u1ebft k\u1ebf logo s\u1ebd xu\u1ea5t hi\u1ec7n. Cho d\u00f9 \u1edf d\u1ea1ng ho\u1ea1t h\u00ecnh 3D ho\u1eb7c th\u1ec3 hi\u1ec7n s\u1ef1 t\u1ed1i gi\u1ea3n \u0111\u1ec1u l\u1ea5y ng\u01b0\u1eddi d\u00f9ng l\u00e0m trung t\u00e2m.<\/span><\/p>\n

>> Xem th\u00eam: 7 xu h\u01b0\u1edbng thi\u1ebft k\u1ebf logo h\u1ee9a h\u1eb9n s\u1ebd \u201cl\u00e0m m\u01b0a l\u00e0m gi\u00f3\u201d n\u0103m 2020<\/a><\/span><\/em><\/p><\/blockquote>\n

3. B\u1ea3ng m\u00e0u h\u01b0\u1edbng t\u1edbi t\u01b0\u01a1ng lai<\/strong><\/span><\/h2>\n

M\u00e0u s\u1eafc c\u1ea3i thi\u1ec7n nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u l\u00ean \u0111\u1ebfn 80%. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 ch\u1ecdn \u0111\u00fang m\u00e0u v\u00e0 b\u1ea3ng m\u00e0u t\u1eeb l\u00e2u \u0111\u00e3 l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng trong xu h\u01b0\u1edbng nh\u1eadn di\u1ec7n c\u1ee7a doanh nghi\u1ec7p. Kh\u00f4ng c\u00f3 g\u00ec \u0111\u00e1ng ng\u1ea1c nhi\u00ean, n\u0103m 2020 c\u0169ng kh\u00f4ng ph\u1ea3i l\u00e0 ngo\u1ea1i l\u1ec7. V\u1edbi kh\u1ea3 n\u0103ng g\u1ee3i l\u00ean nh\u1eefng c\u1ea3m x\u00fac mong mu\u1ed1n, m\u00e0u s\u1eafc c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh theo c\u00e1ch doanh nghi\u1ec7p mu\u1ed1n ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ea3m nh\u1eadn.<\/span><\/p>\n

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M\u00e0u s\u1eafc \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh b\u1edfi c\u00e1c nh\u00e0 d\u1ef1 b\u00e1o xu h\u01b0\u1edbng sau khi nghi\u00ean c\u1ee9u s\u00e2u r\u1ed9ng xung quanh d\u1eef li\u1ec7u l\u1edbn, c\u00e1c v\u1ea5n \u0111\u1ec1 th\u1eddi s\u1ef1, th\u1eddi trang \u0111\u01b0\u1eddng ph\u1ed1 cao v\u00e0 ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i. S\u1ef1 l\u1ef1a ch\u1ecdn m\u00e0u s\u1eafc t\u01b0\u01a1ng lai n\u00e0y c\u0169ng d\u1ef1a tr\u00ean nh\u1eefng c\u00e2n nh\u1eafc c\u1ee7a c\u00e1c s\u1ef1 ki\u1ec7n l\u1edbn d\u1ef1 \u0111\u1ecbnh di\u1ec5n ra v\u00e0o n\u0103m 2020.<\/span><\/p>\n

C\u00e1c chuy\u00ean gia c\u0169ng d\u1ef1 \u0111o\u00e1n r\u1eb1ng m\u00e0u “Neo Mint” l\u00e0 m\u1ed9t lo\u1ea1i m\u00e0u xanh l\u00e1 c\u00e2y, c\u00f3 ngu\u1ed3n g\u1ed1c t\u1eeb thi\u00ean nhi\u00ean. H\u1ecd d\u1ef1 \u0111o\u00e1n r\u1eb1ng n\u0103m 2020 s\u1ebd th\u1ea5y c\u00e1c nh\u00e0 thi\u1ebft k\u1ebf t\u00ecm ki\u1ebfm s\u1ef1 \u1ea5m \u00e1p v\u00e0 m\u00e0u s\u1eafc mang c\u1ea3m gi\u00e1c t\u1ef1 nhi\u00ean v\u00e0 g\u1ea7n g\u0169i thi\u00ean nhi\u00ean h\u01a1n, ch\u1eb3ng h\u1ea1n nh\u01b0 m\u00e0u \u0111\u1ea5t nung v\u00e0 m\u00e0u xanh l\u00e1 c\u00e2y.<\/span><\/p>\n

4. Thi\u1ebft k\u1ebf \u1ea3o<\/strong><\/span><\/h2>\n

V\u1edbi c\u00e1c c\u00f4ng ngh\u1ec7 VR v\u00e0 AR ph\u00e1t tri\u1ec3n t\u1eebng ng\u00e0y, n\u0103m 2020 s\u1ebd ch\u1ee9ng ki\u1ebfn \u200b\u200bs\u1ef1 gia t\u0103ng li\u00ean t\u1ee5c c\u1ee7a vi\u1ec7c tr\u1ea3i nghi\u1ec7m k\u1ef9 thu\u1eadt s\u1ed1. Thi\u1ebft k\u1ebf n\u00e0y cung c\u1ea5p cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng nhi\u1ec1u l\u1ef1a ch\u1ecdn h\u01a1n \u0111\u1ec3 d\u00f9ng th\u1eed v\u00e0 tr\u1ea3i nghi\u1ec7m m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u mang l\u1ea1i c\u01a1 h\u1ed9i c\u1ef1c k\u1ef3 th\u00fa v\u1ecb v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng sinh l\u1ee3i cho c\u00e1c doanh nghi\u1ec7p ti\u00ean ti\u1ebfn. Tuy nhi\u00ean, \u0111\u1ed3ng th\u1eddi, n\u00f3 c\u0169ng s\u1ebd \u0111i k\u00e8m v\u1edbi nh\u1eefng k\u1ef3 v\u1ecdng cao h\u01a1n cho c\u00e1c nh\u00e0 thi\u1ebft k\u1ebf.<\/span><\/p>\n

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B\u00ean c\u1ea1nh c\u00e1c thi\u1ebft k\u1ebf trong y\u1ebfu t\u1ed1 th\u01b0\u01a1ng hi\u1ec7u truy\u1ec1n th\u1ed1ng, nh\u01b0 logo, b\u1ea3ng m\u00e0u v\u00e0 ph\u00f4ng ch\u1eef, xu h\u01b0\u1edbng th\u01b0\u01a1ng hi\u1ec7u v\u00e0o n\u0103m 2020 s\u1ebd th\u00e1ch th\u1ee9c c\u00e1c nh\u00e0 thi\u1ebft k\u1ebf b\u1eaft \u0111\u1ea7u suy ngh\u0129 trong c\u00e1c l\u0129nh v\u1ef1c th\u1ef1c t\u1ebf \u1ea3o. C\u00e1c nh\u00e0 thi\u1ebft k\u1ebf c\u1ee7a n\u0103m 2020 s\u1ebd b\u1ecf qua nh\u1eefng ng\u00e0y coi th\u01b0\u01a1ng hi\u1ec7u l\u00e0 t\u1ed3n t\u1ea1i tr\u00ean qu\u1ea3ng c\u00e1o c\u1ed1 \u0111\u1ecbnh v\u00e0 qu\u1ea3ng c\u00e1o in, thay v\u00e0o \u0111\u00f3 ph\u1ea3i xem x\u00e9t l\u00e0m th\u1ebf n\u00e0o h\u1ecd c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng giao di\u1ec7n \u0111\u1ed9c \u0111\u00e1o c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u trong m\u00f4i tr\u01b0\u1eddng k\u1ef9 thu\u1eadt s\u1ed1 li\u00ean t\u1ee5c ph\u00e1t tri\u1ec3n.<\/span><\/p>\n

5. T\u00ednh nh\u1ea5t qu\u00e1n c\u1ee7a xu h\u01b0\u1edbng thi\u1ebft k\u1ebf b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/span><\/h2>\n

X\u00e2y d\u1ef1ng thi\u1ebft k\u1ec7 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u nh\u1ea5t qu\u00e1n tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c n\u1ec1n t\u1ea3ng \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u1ee9ng minh l\u00e0 t\u0103ng doanh thu l\u00ean t\u1edbi 23%. Do \u0111\u00f3, xu h\u01b0\u1edbng cu\u1ed1i c\u00f9ng trong 5 xu h\u01b0\u1edbng ch\u00ednh n\u0103m 2020 l\u00e0 t\u1eadp trung nhi\u1ec1u h\u01a1n v\u00e0o t\u00ednh nh\u1ea5t qu\u00e1n v\u00e0 tu\u00e2n th\u1ee7 th\u01b0\u01a1ng hi\u1ec7u trong t\u1ea5t c\u1ea3 c\u00e1c ng\u00e0nh.<\/span><\/p>\n

V\u1edbi quy tr\u00ecnh qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u th\u1ee7 c\u00f4ng kh\u00f4ng th\u1ec3 gi\u00e1m s\u00e1t hi\u1ec7u qu\u1ea3 kh\u1ed1i l\u01b0\u1ee3ng t\u00e0i s\u1ea3n kh\u1ed5ng l\u1ed3 do nh\u00e2n vi\u00ean s\u1ea3n xu\u1ea5t, n\u0103m 2020 s\u1ebd ch\u1ee9ng ki\u1ebfn \u200b\u200bs\u1ef1 gia t\u0103ng c\u00e1c c\u00f4ng c\u1ee5 qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7n \u0111\u1ea1i. C\u00e1c d\u1eef li\u1ec7u s\u1ebd \u0111\u01b0\u1ee3c l\u01b0u tr\u1eef tr\u00ean n\u1ec1n t\u1ea3ng \u0111\u00e1m m\u00e2y, danh m\u1ee5c ph\u1ea7n m\u1ec1m n\u00e0y \u0111\u1ea3m b\u1ea3o quy\u1ec1n truy c\u1eadp 24\/7 v\u00e0o c\u00e1c t\u00e0i s\u1ea3n kinh doanh \u0111\u01b0\u1ee3c ph\u00ea duy\u1ec7t tr\u01b0\u1edbc \u0111\u1ec3 nh\u00e2n vi\u00ean c\u00f3 m\u1ecdi th\u1ee9 h\u1ecd c\u1ea7n \u0111\u1ec3 t\u1ea1o t\u00e0i li\u1ec7u tr\u00ean th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n

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Doanh nghi\u1ec7p c\u1ee7a b\u1ea1n \u0111ang t\u00ecm c\u00e1ch \u0111i tr\u01b0\u1edbc c\u00e1c xu h\u01b0\u1edbng thi\u1ebft k\u1ebf th\u01b0\u01a1ng hi\u1ec7u 2020? H\u00e3y click ngay v\u00e0o n\u00fat \u0110\u0103ng k\u00fd d\u01b0\u1edbi \u0111\u00e2y, c\u00e1c chuy\u00ean gia t\u01b0 v\u1ea5n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Sao Kim s\u1ebd li\u00ean h\u1ec7 ngay v\u1edbi b\u1ea1n \u0111\u1ec3 t\u01b0 v\u1ea5n v\u00e0 \u0111\u01b0a ra c\u00e1c gi\u1ea3i ph\u00e1p cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. B\u1ea1n ho\u00e0n to\u00e0n nh\u1eadn \u0111\u01b0\u1ee3c T\u01af V\u1ea4N MI\u1ec4N PH\u00cd v\u1ec1 xu h\u01b0\u1edbng thi\u1ebft k\u1ebf b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/strong> 2020. V\u00ec th\u1ebf m\u00e0 h\u00e3y \u0111\u1eebng ng\u1ea7n ng\u1ea1i li\u00ean h\u1ec7 v\u1edbi Sao Kim Branding nh\u00e9!<\/span><\/p>\n

Bi\u00ean d\u1ecbch t\u1eeb: Templafy<\/em><\/span><\/p>\n

Sao Kim Branding<\/strong><\/span><\/a><\/p>\n

Xem th\u00eam:<\/p>\n