{"id":326074,"date":"2020-01-08T10:47:16","date_gmt":"2020-01-08T03:47:16","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=326074"},"modified":"2020-01-08T10:48:09","modified_gmt":"2020-01-08T03:48:09","slug":"3-xu-huong-quan-tri-doanh-nghiep-nam-2020-thay-doi-hay-la-chet","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/chien-luoc-ke-hoach\/3-xu-huong-quan-tri-doanh-nghiep-nam-2020-thay-doi-hay-la-chet\/","title":{"rendered":"3 xu h\u01b0\u1edbng qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p n\u0103m 2020 – Thay \u0111\u1ed5i hay l\u00e0 ch\u1ebft?"},"content":{"rendered":"

Trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y, y\u1ebfu t\u1ed1 c\u00f4ng ngh\u1ec7 \u0111ang d\u1ea7n x\u00e2m chi\u1ebfm m\u1ecdi ng\u00f3c ng\u00e1ch, m\u1ecdi kh\u00eda c\u1ea1nh c\u00f4ng vi\u1ec7c, c\u00f9ng v\u1edbi \u0111\u00f3 l\u00e0 nh\u1eefng thay \u0111\u1ed5i \u0111ang di\u1ec5n ra nhanh ch\u00f3ng v\u00e0 m\u1ea1nh m\u1ebd h\u01a1n bao gi\u1edd h\u1ebft. Th\u1ef1c tr\u1ea1ng n\u00e0y khi\u1ebfn kh\u00f4ng \u00edt nh\u00e0 l\u00e3nh \u0111\u1ea1o \u201c\u0111au \u0111\u1ea7u\u201d tr\u01b0\u1edbc c\u00e2u h\u1ecfi n\u00ean l\u00e0m g\u00ec \u0111\u1ec3 chu\u1ea9n b\u1ecb \u0111\u1ed1i ph\u00f3 v\u1edbi nh\u1eefng bi\u1ebfn chuy\u1ec3n b\u1ea5t ng\u1edd. <\/span><\/p>\n

Tr\u01b0\u1edbc m\u1eaft, h\u00e0nh trang m\u00e0 h\u1ecd c\u1ea7n ch\u00ednh l\u00e0 n\u1eafm b\u1eaft nh\u1eefng xu h\u01b0\u1edbng qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p<\/strong> trong n\u0103m 2020. \u0110\u00e2y ch\u00ednh l\u00e0 nh\u1eefng \u201cv\u0169 kh\u00ed \u0111\u1eafc l\u1ef1c\u201d gi\u00fap c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o t\u1ef1 tin b\u01b0\u1edbc v\u00e0o \u201ccu\u1ed9c chi\u1ebfn\u201d qu\u1ea3n l\u00fd doanh nghi\u1ec7p trong th\u1eddi \u0111\u1ea1i chuy\u1ec3n \u0111\u1ed5i s\u1ed1. <\/span><\/p>\n

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1. Tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI) l\u00e0 \u01b0u ti\u00ean h\u00e0ng \u0111\u1ea7u<\/b><\/span><\/h3>\n

Ch\u1ec9 trong n\u0103m 2018, s\u1ed1 l\u01b0\u1ee3ng c\u00e1c doanh nghi\u1ec7p s\u1eed d\u1ee5ng AI \u0111\u00e3 t\u0103ng g\u1ea5p ba l\u1ea7n. Hi\u1ec7n t\u1ea1i kho\u1ea3ng 37% c\u00e1c c\u00f4ng ty \u0111\u00e3 v\u00e0 \u0111ang \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 n\u00e0y d\u01b0\u1edbi nhi\u1ec1u h\u00ecnh th\u1ee9c. <\/span><\/p>\n

T\u1eadp \u0111o\u00e0n kh\u00e1ch s\u1ea1n Hilton International \u0111ang s\u1eed d\u1ee5ng chatbot v\u00e0 n\u1ec1n t\u1ea3ng ph\u1ecfng v\u1ea5n d\u1ef1a tr\u00ean c\u00f4ng ngh\u1ec7 AI trong quy tr\u00ecnh tuy\u1ec3n d\u1ee5ng. G\u00e3 kh\u1ed5ng l\u1ed3 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Amazon \u0111ang d\u00f9ng h\u01a1n 200.000 robot trong c\u00e1c nh\u00e0 kho. Chu\u1ed7i pizza Domino’s c\u0169ng \u0111ang \u1ee9ng d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 AI \u0111\u1ec3 gi\u00e1m s\u00e1t nh\u1eefng nh\u00e2n vi\u00ean l\u00e0m pizza t\u1ea1i \u00dac v\u00e0 New Zealand.<\/span><\/p>\n

\u0110\u1ebfn n\u0103m 2030, 70% c\u00e1c doanh nghi\u1ec7p s\u1ebd \u1ee9ng d\u1ee5ng \u00edt nh\u1ea5t m\u1ed9t lo\u1ea1i h\u00ecnh AI, theo k\u1ebft qu\u1ea3 nghi\u00ean c\u1ee9u c\u1ee7a McKinsey. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 t\u1ea1o n\u00ean nh\u1eefng thay \u0111\u1ed5i l\u1edbn lao trong ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng, tuy\u1ec3n d\u1ee5ng, chu\u1ed7i cung c\u0169ng nh\u01b0 b\u1ea3o m\u1eadt… M\u1ee9c \u0111\u1ed9 \u1ea3nh h\u01b0\u1edfng c\u1ee7a AI l\u00ean doanh nghi\u1ec7p kh\u00f4ng h\u1ec1 nh\u1ecf: 72% gi\u00e1m \u0111\u1ed1c tin r\u1eb1ng AI s\u1ebd “tr\u1edf th\u00e0nh l\u1ee3i th\u1ebf c\u1ee7a c\u00f4ng ty trong t\u01b0\u01a1ng lai,” theo b\u00e1o c\u00e1o c\u1ee7a PwC.<\/span><\/p>\n

\u0110\u1ec3 kh\u00f4ng b\u1ecb t\u1ee5t l\u1ea1i tr\u00ean \u0111\u01b0\u1eddng \u0111ua, l\u00e3nh \u0111\u1ea1o kh\u00f4ng c\u00f2n c\u00f3 th\u1ec3 b\u1ecf qua AI: H\u1ecd c\u1ea7n ph\u1ea3i n\u00e2ng c\u1ea5p tr\u00ecnh \u0111\u1ed9 cho nh\u00e2n vi\u00ean, s\u1eeda \u0111\u1ed5i c\u1ea5u tr\u00fac doanh nghi\u1ec7p v\u00e0 \u1ee9ng d\u1ee5ng AI m\u1ed9t c\u00e1ch chi\u1ebfn l\u01b0\u1ee3c. “S\u1ef1 thay \u0111\u1ed5i \u0111ang t\u1edbi, v\u00e0 AI ch\u00ednh l\u00e0 c\u00f4ng ngh\u1ec7 d\u1eabn d\u1eaft,” CP Gurnani, CEO c\u1ee7a Tech Mahindra nh\u1eadn \u0111\u1ecbnh, “Tuy v\u1eady ch\u00fang ta c\u1ea7n nh\u1edb r\u1eb1ng \u0111\u1ebfn sau c\u00f9ng, con ng\u01b0\u1eddi v\u1eabn l\u00e0 ng\u01b0\u1eddi ki\u1ec3m so\u00e1t m\u1ecdi s\u1ef1.”<\/span><\/p>\n

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2. Tr\u1ea3i nghi\u1ec7m nh\u00e2n vi\u00ean – Y\u1ebfu t\u1ed1 quan tr\u1ecdng quy\u1ebft \u0111\u1ecbnh<\/b><\/span><\/h3>\n

Trong th\u1eadp ni\u00ean m\u1edbi, c\u00e1c doanh nghi\u1ec7p d\u1ef1 ki\u1ebfn s\u1ebd ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi t\u00ecnh tr\u1ea1ng thi\u1ebfu h\u1ee5t nh\u00e2n t\u00e0i. Ch\u00ednh v\u00ec v\u1eady vi\u1ec7c \u0111\u1ea3m b\u1ea3o nh\u00e2n vi\u00ean lu\u00f4n h\u1ea1nh ph\u00fac v\u00e0 kh\u1ecfe m\u1ea1nh tr\u1edf th\u00e0nh \u0111i\u1ec1u thi\u1ebft y\u1ebfu.<\/span><\/p>\n

“C\u1ee7ng c\u1ed1 tr\u1ea3i nghi\u1ec7m c\u1ee7a nh\u00e2n vi\u00ean \u0111\u1ed3ng ngh\u0129a v\u1edbi g\u00e2y d\u1ef1ng m\u1ed9t t\u1ed5 ch\u1ee9c khi\u1ebfn m\u1ecdi ng\u01b0\u1eddi mu\u1ed1n lui t\u1edbi,” Jacob Morgan, di\u1ec5n gi\u1ea3 v\u00e0 t\u00e1c gi\u1ea3 c\u1ee7a nhi\u1ec1u \u0111\u1ea7u s\u00e1ch qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p nh\u1eadn \u0111\u1ecbnh. \u0110i\u1ec1u n\u00e0y li\u00ean \u0111\u1edbi t\u1edbi nhi\u1ec1u y\u1ebfu t\u1ed1, t\u1eeb thi\u1ebft k\u1ebf kh\u00f4ng gian l\u00e0m vi\u1ec7c cho t\u1edbi s\u1ee9c kh\u1ecfe tinh th\u1ea7n c\u1ee7a nh\u00e2n vi\u00ean.<\/span><\/p>\n

Nh\u1eefng c\u00f4ng ty c\u00f3 nhi\u1ec1u nh\u00e2n vi\u00ean g\u1eafn b\u00f3 s\u1ebd thu \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn cao h\u01a1n 21% so v\u1edbi nh\u1eefng doanh nghi\u1ec7p kh\u00e1c. Ch\u00ednh v\u00ec v\u1eady y\u1ebfu t\u1ed1 n\u00e0y \u0111ang tr\u1edf n\u00ean ng\u00e0y c\u00e0ng quan tr\u1ecdng v\u1edbi c\u00e1c ph\u00f2ng nh\u00e2n s\u1ef1. Theo b\u00e1o c\u00e1o Xu h\u01b0\u1edbng nh\u00e2n l\u1ef1c 2019 c\u1ee7a Deloitte, 84% nh\u1eefng ng\u01b0\u1eddi tham gia kh\u1ea3o s\u00e1t x\u00e1c \u0111\u1ecbnh tr\u1ea3i nghi\u1ec7m nh\u00e2n vi\u00ean l\u00e0 v\u1ea5n \u0111\u1ec1 quan tr\u1ecdng, trong khi 28% cho r\u1eb1ng \u0111\u00e2y l\u00e0 “v\u1ea5n \u0111\u1ec1 b\u1ee9c thi\u1ebft”.<\/span><\/p>\n

Tr\u1ea3i nghi\u1ec7m c\u1ee7a nh\u00e2n vi\u00ean c\u00e0ng tr\u1edf n\u00ean c\u00f3 \u00fd ngh\u0129a trong t\u01b0\u01a1ng lai khi th\u1ebf h\u1ec7 Z (nh\u1eefng ng\u01b0\u1eddi sinh sau n\u0103m 1996) gia nh\u1eadp l\u1ef1c l\u01b0\u1ee3ng lao \u0111\u1ed9ng to\u00e0n c\u1ea7u. \u01af\u1edbc t\u00ednh nh\u1eefng ng\u01b0\u1eddi tr\u1ebb n\u00e0y s\u1ebd chi\u1ebfm 33% b\u1ed9 m\u00e1y nh\u00e2n s\u1ef1 to\u00e0n th\u1ebf gi\u1edbi v\u00e0o n\u0103m 2030.<\/span><\/p>\n

“Th\u1ebf h\u1ec7 Z t\u00ecm ki\u1ebfm nh\u1eefng ng\u01b0\u1eddi l\u00e3nh \u0111\u1ea1o \u0111\u00e1ng tin c\u1eady, \u1ee7ng h\u1ed9 m\u1ecdi nhu c\u1ea7u c\u1ee7a h\u1ecd v\u00e0 th\u1ec3 hi\u1ec7n s\u1ef1 quan t\u00e2m c\u1ee7a h\u1ecd tr\u00ean c\u01b0\u01a1ng v\u1ecb ng\u01b0\u1eddi v\u1edbi ng\u01b0\u1eddi, ch\u1ee9 kh\u00f4ng ch\u1ec9 c\u1ea5p tr\u00ean v\u00e0 nh\u00e2n vi\u00ean,” Dan Schawel, gi\u00e1m \u0111\u1ed1c nghi\u00ean c\u1ee9u Future of Workplace cho bi\u1ebft. “T\u1eadp trung v\u00e0o nhu c\u1ea7u th\u01b0\u1eddng nh\u1eadt c\u1ee7a th\u1ebf h\u1ec7 Z l\u00e0 c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh nh\u1eefng g\u00ec h\u1ecd c\u1ea7n t\u1ea1i n\u01a1i l\u00e0m vi\u1ec7c,” \u00f4ng n\u00f3i. \u0110\u00e2y ch\u00ednh l\u00e0 xu h\u01b0\u1edbng qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p c\u1ea7n l\u01b0u t\u00e2m.<\/span><\/p>\n

Xem th\u00eam: C\u00e1ch \u0111\u1ec3 ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c t\u1ed1t h\u01a1n.<\/a><\/span><\/span><\/p><\/blockquote>\n

\"\"<\/span><\/p>\n

3. L\u00e0m g\u00ec c\u0169ng ph\u1ea3i c\u00f3 m\u1ee5c \u0111\u00edch<\/b><\/span><\/h3>\n

\u0110\u1ea7u n\u0103m 2020, khi Deloitte h\u1ecfi g\u1ea7n 10.000 CEO v\u1ec1 th\u01b0\u1edbc \u0111o quan tr\u1ecdng nh\u1ea5t c\u1ee7a th\u00e0nh c\u00f4ng, c\u00e2u tr\u1ea3 l\u1eddi \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi \u0111\u1ed3ng t\u00ecnh nh\u1ea5t (34%) ch\u00ednh l\u00e0 “t\u00e1c \u0111\u1ed9ng t\u1edbi x\u00e3 h\u1ed9i”, theo sau \u0111\u00f3 l\u00e0 s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng (18%) v\u00e0 k\u1ebft qu\u1ea3 t\u00e0i ch\u00ednh (17%).<\/span><\/p>\n

Theo kh\u1ea3o s\u00e1t c\u1ee7a PwC, trong khi 79% c\u00e1c l\u00e3nh \u0111\u1ea1o \u0111\u1ec1u tin r\u1eb1ng m\u1ee5c ti\u00eau l\u00e0 tr\u1ecdng t\u00e2m \u0111\u1ec3 doanh nghi\u1ec7p th\u00e0nh c\u00f4ng, ch\u1ec9 34% nh\u00ecn nh\u1eadn \u0111\u00e2y l\u00e0 y\u1ebfu t\u1ed1 d\u1eabn \u0111\u01b0\u1eddng cho m\u1ecdi quy\u1ebft \u0111\u1ecbnh c\u1ee7a h\u1ecd.<\/span><\/p>\n

Trong th\u1eddi gian t\u1edbi, c\u00e1c l\u00e3nh \u0111\u1ea1o c\u1ea7n ph\u1ea3i \u0111an c\u00e0i m\u1ee5c ti\u00eau v\u00e0o m\u1ecdi m\u1eb7t c\u1ee7a doanh nghi\u1ec7p, b\u1edfi l\u1ebd 87% nh\u1eefng ng\u01b0\u1eddi tr\u1ebb thu\u1ed9c th\u1ebf h\u1ec7 millennials (th\u1ebf h\u1ec7 sinh t\u1eeb n\u0103m 1980 t\u1edbi 1996) \u2013 th\u1ebf h\u1ec7 lao \u0111\u1ed9ng ch\u1ee7 l\u1ef1c hi\u1ec7n t\u1ea1i tin r\u1eb1ng “th\u00e0nh c\u00f4ng c\u1ee7a c\u00f4ng ty kh\u00f4ng ch\u1ec9 n\u00ean \u0111ong \u0111\u1ebfm b\u1eb1ng l\u1ee3i nhu\u1eadn.”<\/span><\/p>\n

Xem th\u00eam: 5 b\u01b0\u1edbc c\u01a1 b\u1ea3n ph\u1ea3i l\u00e0m \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c k\u1ebf ho\u1ea1ch kinh doanh th\u00e0nh c\u00f4ng.<\/a><\/span><\/span><\/p>\n

Theo Forbes.com<\/a><\/span><\/em><\/p>\n

❐ Tham kh\u1ea3o th\u00eam: <\/a> <\/span>, <\/a> <\/span>, <\/a> <\/span><\/span><\/div>
<\/div>","protected":false},"excerpt":{"rendered":"

Trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y, y\u1ebfu t\u1ed1 c\u00f4ng ngh\u1ec7 \u0111ang d\u1ea7n x\u00e2m chi\u1ebfm m\u1ecdi ng\u00f3c ng\u00e1ch, m\u1ecdi kh\u00eda c\u1ea1nh c\u00f4ng vi\u1ec7c, c\u00f9ng v\u1edbi \u0111\u00f3 l\u00e0 nh\u1eefng thay \u0111\u1ed5i \u0111ang di\u1ec5n ra nhanh ch\u00f3ng v\u00e0 m\u1ea1nh m\u1ebd h\u01a1n bao gi\u1edd h\u1ebft. Th\u1ef1c tr\u1ea1ng n\u00e0y khi\u1ebfn kh\u00f4ng \u00edt nh\u00e0 l\u00e3nh \u0111\u1ea1o \u201c\u0111au \u0111\u1ea7u\u201d tr\u01b0\u1edbc c\u00e2u h\u1ecfi n\u00ean […]<\/p>\n","protected":false},"author":53,"featured_media":326076,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1122],"tags":[],"class_list":["post-326074","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chien-luoc-ke-hoach"],"acf":[],"views":771,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/326074","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/users\/53"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/comments?post=326074"}],"version-history":[{"count":0,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/326074\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media\/326076"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media?parent=326074"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/categories?post=326074"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/tags?post=326074"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}