{"id":326139,"date":"2020-01-14T08:29:00","date_gmt":"2020-01-14T01:29:00","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=326139"},"modified":"2020-01-14T08:29:26","modified_gmt":"2020-01-14T01:29:26","slug":"5-xu-huong-thiet-ke-brochure-noi-bat-dang-chu-y-nam-2020","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/thiet-ke-profile\/5-xu-huong-thiet-ke-brochure-noi-bat-dang-chu-y-nam-2020\/","title":{"rendered":"5 xu h\u01b0\u1edbng thi\u1ebft k\u1ebf brochure n\u1ed5i b\u1eadt \u0111\u00e1ng ch\u00fa \u00fd n\u0103m 2020"},"content":{"rendered":"

\u0110\u1ed1i v\u1edbi c\u00e1c designer, vi\u1ec7c t\u00ecm hi\u1ec3u c\u00e1c xu h\u01b0\u1edbng thi\u1ebft k\u1ebf m\u1edbi nh\u1ea5t, ph\u1ed5 bi\u1ebfn nh\u1ea5t \u0111\u1ec3 \u00e1p d\u1ee5ng v\u00e0o c\u00e1c s\u1ea3n ph\u1ea9m thi\u1ebft k\u1ebf c\u1ee7a m\u00ecnh l\u00e0 v\u00f4 c\u00f9ng quan tr\u1ecdng v\u00e0 c\u1ea7n thi\u1ebft. Trong n\u0103m 2020 n\u00e0y, ch\u00fang ta h\u00e3y c\u00f9ng c\u1ea3m nh\u1eadn s\u1ef1 chuy\u1ec3n m\u00ecnh \u0111\u1ea7y \u0111\u1eb7c s\u1eafc v\u00e0 ch\u00e0o \u0111\u00f3n 5 <\/span>xu h\u01b0\u1edbng thi\u1ebft k\u1ebf brochure<\/b> n\u1ed5i b\u1eadt \u0111\u01b0\u1ee3c b\u1eadt m\u00ed trong b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y nh\u00e9.<\/span><\/span><\/p>\n

1. Brochure l\u00e0 g\u00ec?<\/b><\/span><\/h2>\n

Brochure<\/a><\/span> l\u00e0 lo\u1ea1i \u1ea5n ph\u1ea9m, t\u00e0i li\u1ec7u marketing \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf d\u01b0\u1edbi d\u1ea1ng t\u1edd g\u1ea5p qu\u1ea3ng c\u00e1o hay m\u1ed9t cu\u1ed1n s\u00e1ch m\u1ecfng nh\u1eb1m gi\u1edbi thi\u1ec7u chi ti\u1ebft nh\u1ea5t v\u1ec1 s\u1ef1 ki\u1ec7n, ch\u01b0\u01a1ng tr\u00ecnh \u01b0u \u0111\u00e3i khuy\u1ebfn m\u1ea1i, ho\u1eb7c cung c\u1ea5p cho kh\u00e1ch h\u00e0ng nh\u1eefng th\u00f4ng tin n\u1ed5i b\u1eadt v\u1ec1 d\u1ecbch v\u1ee5 v\u00e0 s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p. Brochure c\u00f3 \u1ea3nh h\u01b0\u1edfng r\u1ea5t quan tr\u1ecdng t\u1edbi c\u1ea3m nh\u1eadn v\u00e0 quy\u1ebft \u0111\u1ecbnh l\u1ef1a ch\u1ecdn mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

Hi\u1ec7n nay brochure \u0111\u01b0\u1ee3c nhi\u1ec1u doanh nghi\u1ec7p l\u1ef1a ch\u1ecdn l\u00e0 \u0111\u00e1nh gi\u00e1 l\u00e0 c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 b\u00e1n h\u00e0ng, ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3, \u0111\u1eb7c bi\u1ec7t t\u1ea1i c\u00e1c s\u1ef1 ki\u1ec7n qu\u1ea3ng b\u00e1, event, festival, h\u1ed9i ch\u1ee3, tri\u1ec3n l\u00e3m\u2026<\/span><\/p>\n

\"xu-huong-thiet-ke-brochure\"
\u1ea2nh 1: Brochure l\u00e0 g\u00ec?<\/em><\/span><\/figcaption><\/figure>\n

2. Xu h\u01b0\u1edbng thi\u1ebft k\u1ebf brochure n\u1ed5i b\u1eadt n\u0103m 2020<\/b><\/span><\/h2>\n

2.1. Hi\u1ec7u \u1ee9ng Duotones<\/b><\/span><\/h3>\n

Duotones \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t xu h\u01b0\u1edbng hi\u1ec7n \u0111\u1ea1i \u0111ang l\u00ean ng\u00f4i, tuy nhi\u00ean th\u1ef1c t\u1ebf n\u00f3 \u0111\u00e3 c\u00f3 m\u1ed9t l\u1ecbch s\u1eed l\u00e2u d\u00e0i trong l\u0129nh v\u1ef1c thi\u1ebft k\u1ebf. V\u1eady Duotones l\u00e0 g\u00ec? \u0110\u1ec1 c\u1eadp \u0111\u1ebfn v\u1ea5n \u0111\u1ec1 thi\u1ebft k\u1ebf, duotones \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 s\u1ef1 k\u1ebft h\u1ee3p ngh\u1ec7 thu\u1eadt gi\u1eefa hai gam m\u00e0u t\u01b0\u01a1ng ph\u1ea3n.<\/span><\/p>\n

Hi\u1ec7u \u1ee9ng duotones \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng linh ho\u1ea1t trong c\u00e1c \u1ea5n ph\u1ea9m thi\u1ebft k\u1ebf, \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 m\u1ed9t xu h\u01b0\u1edbng thi\u1ebft k\u1ebf brochure \u1ea5n t\u01b0\u1ee3ng trong n\u0103m 2020. N\u00f3 c\u00f3 th\u1ec3 v\u1edbi vai tr\u00f2 l\u00e0 m\u1ed9t ph\u00f4ng n\u1ec1n nh\u01b0ng thu h\u00fat v\u00e0 t\u00e2m \u0111i\u1ec3m b\u1edfi s\u1ef1 t\u01b0\u01a1ng ph\u1ea3n. Ho\u1eb7c n\u00f3 c\u0169ng c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t l\u00e1t c\u1eaft ngang v\u1edbi thang m\u00e0u tr\u00e1i ng\u01b0\u1ee3c ho\u00e0n to\u00e0n tr\u00ean n\u1ec1n m\u00e0u ch\u1ee7 \u0111\u1ea1o.<\/span><\/p>\n

\"xu-huong-thiet-ke-brochure\"
\u1ea2nh 2: \u1ee8ng d\u1ee5ng hi\u1ec7u \u1ee9ng duotones trong thi\u1ebft k\u1ebf \u0111\u1ed3 h\u1ecda<\/em><\/span><\/figcaption><\/figure>\n

2.2. Gradients<\/b><\/span><\/h3>\n

C\u00e1c d\u1ea3i m\u00e0u chuy\u1ec3n \u0111\u1ed5i gradient \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 m\u1ed9t trong nh\u1eefng xu h\u01b0\u1edbng thi\u1ebft k\u1ebf thu h\u00fat v\u00e0 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng r\u1ed9ng r\u00e3i trong n\u0103m 2020. Trong nh\u1eefng n\u0103m tr\u1edf l\u1ea1i \u0111\u00e2y, gradient k\u1ebft h\u1ee3p c\u00f9ng 3D \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 c\u1eb7p \u0111\u00f4i ho\u00e0n h\u1ea3o trong thi\u1ebft k\u1ebf. <\/span><\/p>\n

N\u1ebfu gradient \u0111em \u0111\u1ebfn n\u00e9t \u0111\u1ed9c \u0111\u00e1o b\u1edfi s\u1ef1 chuy\u1ec3n \u0111\u1ed5i m\u00e0u s\u1eafc m\u00ea ho\u1eb7c th\u00ec y\u1ebfu t\u1ed1 3D l\u1ea1i t\u1ea1o n\u00ean n\u00e9t \u0111\u1ed9c \u0111\u00e1o, \u1ea5n t\u01b0\u1ee3ng b\u1eb1ng c\u00e1ch t\u1ea1o chi\u1ec1u s\u00e2u v\u00e0 c\u1ea3m gi\u00e1c \u201cth\u1eadt\u201d cho c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng thi\u1ebft k\u1ebf.<\/span><\/p>\n

Gradients c\u0169ng l\u00e0 m\u1ed9t trong nh\u1eefng xu h\u01b0\u1edbng thi\u1ebft k\u1ebf logo n\u1ed5i b\u1eadt trong n\u0103m 2020.<\/a><\/span><\/p>\n

\"xu-huong-thiet-ke-brochure\"
\u1ea2nh 3: Gradients l\u00e0 m\u1ed9t trong nh\u1eefng xu h\u01b0\u1edbng thi\u1ebft k\u1ebf brochure n\u1ed5i b\u1eadt n\u0103m 2020<\/em><\/span><\/figcaption><\/figure>\n

Ch\u00fang ta c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng b\u1eaft g\u1eb7p y\u1ebfu t\u1ed1 gradient trong b\u1ea5t k\u1ef3 m\u1ed9t \u1ea5n ph\u1ea9m thi\u1ebft k\u1ebf n\u00e0o. N\u00f3 c\u00f3 th\u1ec3 xu\u1ea5t hi\u1ec7n tr\u00ean logo, website, catalogue, brochure, banner qu\u1ea3ng c\u00e1o hay th\u1eadm ch\u00ed trong c\u00e1c thi\u1ebft k\u1ebf bao b\u00ec s\u1ea3n ph\u1ea9m. <\/span><\/p>\n

S\u1eed d\u1ee5ng y\u1ebfu t\u1ed1 gradient m\u1ed9t c\u00e1ch th\u00f4ng minh s\u1ebd gi\u00fap s\u1ea3n ph\u1ea9m thi\u1ebft k\u1ebf c\u1ee7a b\u1ea1n tr\u1edf n\u00ean \u0111\u1eb7c bi\u1ec7t, \u1ea5n t\u01b0\u1ee3ng v\u00e0 kh\u01a1i g\u1ee3i c\u1ea3m x\u00fac m\u1ed9t c\u00e1ch t\u00edch c\u1ef1c. \u0110\u00f3 ch\u00ednh l\u00e0 l\u00fd do gradient \u0111\u01b0\u1ee3c nh\u1eadn x\u00e9t l\u00e0 xu h\u01b0\u1edbng thi\u1ebft k\u1ebf brochure kh\u00f4ng th\u1ec3 b\u1ecf qua trong n\u0103m 2020.<\/span><\/p>\n

2.3. H\u00ecnh minh h\u1ecda<\/b><\/span><\/h3>\n

S\u1eed d\u1ee5ng h\u00ecnh minh h\u1ecda (Illustration) l\u00e0 xu h\u01b0\u1edbng thi\u1ebft k\u1ebf brochure ph\u1ed5 bi\u1ebfn 2020. H\u00ecnh minh h\u1ecda trong thi\u1ebft k\u1ebf c\u00f3 t\u00e1c d\u1ee5ng nh\u01b0 m\u1ed9t y\u1ebfu t\u1ed1 g\u00e2y thu h\u00fat, b\u00ean c\u1ea1nh \u0111\u00f3 gi\u00fap truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p v\u00e0 t\u01b0\u01a1ng t\u00e1c kh\u00e1ch h\u00e0ng tr\u1edf l\u00ean d\u1ec5 d\u00e0ng h\u01a1n.<\/span><\/p>\n

\"xu-huong-thiet-ke-brochure\"
\u1ea2nh 4: H\u00ecnh minh h\u1ecda trong thi\u1ebft k\u1ebf brochure<\/em><\/span><\/figcaption><\/figure>\n

Trong thi\u1ebft k\u1ebf brochure, vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c h\u00ecnh minh ho\u1ea1 thay th\u1ebf c\u00e1c h\u00ecnh \u1ea3nh truy\u1ec1n th\u1ed1ng s\u1ebd khi\u1ebfn kh\u00e1ch h\u00e0ng h\u1ee9ng th\u00fa h\u01a1n v\u1edbi \u1ea5n ph\u1ea9m c\u1ee7a m\u00ecnh. B\u00ean c\u1ea1nh \u0111\u00f3, c\u00e1c h\u00ecnh \u1ea3nh minh h\u1ecda th\u01b0\u1eddng d\u1ec5 d\u00e0ng s\u1eed d\u1ee5ng v\u00e0 ch\u1ec9nh s\u1eeda m\u00e0u s\u1eafc, k\u00edch th\u01b0\u1edbc, ch\u1ea5t l\u01b0\u1ee3ng in \u1ea5n t\u1ed1t v\u00e0 t\u1ea1o phong c\u00e1ch hi\u1ec7n \u0111\u1ea1i h\u01a1n r\u1ea5t nhi\u1ec1u so v\u1edbi c\u00e1c h\u00ecnh \u1ea3nh truy\u1ec1n th\u1ed1ng.<\/span><\/p>\n

Xu h\u01b0\u1edbng n\u00e0y c\u0169ng c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng khi thi\u1ebft k\u1ebf profile.<\/a><\/span><\/p>\n

2.4. Vibrant Color<\/b><\/span><\/h3>\n

Nh\u1eafc \u0111\u1ebfn nh\u1eefng xu h\u01b0\u1edbng thi\u1ebft k\u1ebf brochure d\u1ef1 \u0111\u1ecbnh s\u1ebd l\u00e0m m\u01b0a l\u00e0m gi\u00f3 trong n\u0103m 2020, ch\u1eafc ch\u1eafn kh\u00f4ng th\u1ec3 b\u1ecf Vibrant Color \u1ea5n t\u01b0\u1ee3ng. Vibrant Color l\u00e0 xu h\u01b0\u1edbng s\u1eed d\u1ee5ng c\u00e1c m\u00e0u s\u1eafc t\u01b0\u01a1i s\u00e1ng, r\u1ef1c r\u1ee1 trong c\u00e1c \u1ea5n ph\u1ea9m thi\u1ebft k\u1ebf \u0111\u1ec3 t\u1ea1o c\u1ea3m gi\u00e1c nh\u1ea5n m\u1ea1nh, thu h\u00fat ng\u01b0\u1eddi xem. Nh\u1edd \u0111\u00f3 doanh nghi\u1ec7p s\u1ebd \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 cao trong vi\u1ec7c truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p \u00fd ngh\u0129a v\u00e0 t\u0103ng gi\u00e1 tr\u1ecb c\u1ea1nh tranh c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\n

\"xu-huong-thiet-ke-brochure\"
\u1ea2nh 5: Xu h\u01b0\u1edbng Vibrant Color<\/span><\/figcaption><\/figure>\n

2.5. Ki\u1ec3u ch\u1eef \u0111a d\u1ea1ng<\/b><\/span><\/h3>\n

K\u1ebft h\u1ee3p c\u00e1c ki\u1ec3u ch\u1eef \u0111a d\u1ea1ng trong thi\u1ebft k\u1ebf brochure nh\u1eb1m t\u1ea1o s\u1ef1 thu h\u00fat \u0111\u1eb7c bi\u1ec7t t\u1eeb kh\u00e1ch h\u00e0ng. Ch\u1eb3ng h\u1ea1n nh\u01b0, \u0111\u1ed1i v\u1edbi nh\u1eefng n\u1ed9i dung c\u1ea7n n\u1ed5i b\u1eadt v\u00e0 ch\u00fa \u00fd, h\u00e3y s\u1eed d\u1ee5ng ki\u1ec3u ch\u1eef \u0111\u1eadm, nghi\u00eang \u0111\u1eadm. \u0110\u1ed1i v\u1edbi ph\u1ea7n ti\u00eau \u0111\u1ec1 ch\u00ednh, ti\u00eau \u0111\u1ec1 ph\u1ee5, text n\u1ed9i dung th\u00f4ng tin, n\u1ed9i dung ch\u00fa \u00fd,\u2026 b\u1ea1n c\u00f3 th\u1ec3 linh ho\u1ea1t thay \u0111\u1ed5i v\u00e0 k\u1ebft h\u1ee3p c\u00e1c ki\u1ec3u ch\u1eef \u0111a d\u1ea1ng \u0111\u1ec3 t\u1ea1o hi\u1ec7u \u1ee9ng thi\u1ebft k\u1ebf b\u1eaft m\u1eaft, thu h\u00fat, chuy\u00ean nghi\u1ec7p nh\u1ea5t.<\/span><\/p>\n

Tr\u00ean \u0111\u00e2y l\u00e0 nh\u1eefng xu h\u01b0\u1edbng thi\u1ebft brochure n\u1ed5i b\u1eadt n\u0103m 2020 h\u1ee9a h\u1eb9n s\u1ebd \u201cl\u00e0m m\u01b0a l\u00e0m gi\u00f3\u201d trong ng\u00e0nh thi\u1ebft k\u1ebf marketing. Hy v\u1ecdng r\u1eb1ng nh\u1eefng th\u00f4ng tin chia s\u1ebb n\u00e0y s\u1ebd gi\u00fap c\u00e1c b\u1ea1n c\u00f3 nh\u1eefng \u00fd t\u01b0\u1edfng m\u1edbi \u00e1p d\u1ee5ng th\u00e0nh c\u00f4ng v\u00e0o c\u00e1c s\u1ea3n ph\u1ea9m thi\u1ebft k\u1ebf trong t\u01b0\u01a1ng lai.<\/span><\/p>\n

N\u1ebfu b\u1ea1n \u0111ang c\u00f3 nhu c\u1ea7u thi\u1ebft k\u1ebf brochure chuy\u00ean nghi\u1ec7p, h\u00e3y li\u00ean h\u1ec7 ngay v\u1edbi Sao Kim ngay h\u00f4m nay \u0111\u1ec3 \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 v\u00e0 t\u01b0 v\u1ea5n t\u1ed1t nh\u1ea5t nh\u00e9.<\/span><\/p>\n

Ngu\u1ed3n tham kh\u1ea3o: <\/span><\/i>Sao Kim Branding<\/i><\/b><\/a><\/span><\/span><\/p>\n

❐ Tham kh\u1ea3o th\u00eam: <\/a> <\/span>, <\/a> <\/span>, <\/a> <\/span><\/span><\/div>
<\/div>","protected":false},"excerpt":{"rendered":"

\u0110\u1ed1i v\u1edbi c\u00e1c designer, vi\u1ec7c t\u00ecm hi\u1ec3u c\u00e1c xu h\u01b0\u1edbng thi\u1ebft k\u1ebf m\u1edbi nh\u1ea5t, ph\u1ed5 bi\u1ebfn nh\u1ea5t \u0111\u1ec3 \u00e1p d\u1ee5ng v\u00e0o c\u00e1c s\u1ea3n ph\u1ea9m thi\u1ebft k\u1ebf c\u1ee7a m\u00ecnh l\u00e0 v\u00f4 c\u00f9ng quan tr\u1ecdng v\u00e0 c\u1ea7n thi\u1ebft. Trong n\u0103m 2020 n\u00e0y, ch\u00fang ta h\u00e3y c\u00f9ng c\u1ea3m nh\u1eadn s\u1ef1 chuy\u1ec3n m\u00ecnh \u0111\u1ea7y \u0111\u1eb7c s\u1eafc v\u00e0 ch\u00e0o \u0111\u00f3n […]<\/p>\n","protected":false},"author":53,"featured_media":326145,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[397],"tags":[128,1155],"class_list":["post-326139","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thiet-ke-profile","tag-thiet-ke-brochure","tag-xu-huong-thiet-ke-brochure"],"acf":[],"views":1904,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/326139","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/users\/53"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/comments?post=326139"}],"version-history":[{"count":0,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/326139\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media\/326145"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media?parent=326139"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/categories?post=326139"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/tags?post=326139"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}