{"id":326312,"date":"2020-02-07T18:04:17","date_gmt":"2020-02-07T11:04:17","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=326312"},"modified":"2020-02-10T17:05:46","modified_gmt":"2020-02-10T10:05:46","slug":"y-nghia-dang-sau-mau-sac-nhan-dien-cua-nhung-tap-doan-lon-tai-viet-nam","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/nhan-dien-thuong-hieu\/y-nghia-dang-sau-mau-sac-nhan-dien-cua-nhung-tap-doan-lon-tai-viet-nam\/","title":{"rendered":"\u00dd ngh\u0129a \u0111\u1eb1ng sau m\u00e0u s\u1eafc nh\u1eadn di\u1ec7n c\u1ee7a nh\u1eefng t\u1eadp \u0111o\u00e0n l\u1edbn t\u1ea1i Vi\u1ec7t Nam"},"content":{"rendered":"

B\u1ea1n c\u00f3 bi\u1ebft m\u00e0u s\u1eafc nh\u1eadn di\u1ec7n c\u1ee7a m\u1ed7i th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec1u c\u00f3 nh\u1eefng \u00fd ngh\u0129a ri\u00eang \u1ea9n \u0111\u1eb1ng sau \u0111\u00f3?<\/span><\/i><\/span><\/p>\n

Kh\u1ea3 n\u0103ng chuy\u1ec3n t\u1ea3i th\u00f4ng \u0111i\u1ec7p c\u1ee7a m\u00e0u s\u1eafc nhanh h\u01a1n t\u1eeb ng\u1eef. N\u1ebfu \u0111\u01b0\u1ee3c v\u1eadn d\u1ee5ng t\u1ed1t, m\u00e0u s\u1eafc nh\u1eadn di\u1ec7n s\u1ebd tr\u1edf th\u00e0nh y\u1ebfu t\u1ed1 quan tr\u1ecdng trong b\u1ed9 c\u00f4ng c\u1ee5 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u t\u1ea1i c\u00e1c doanh nghi\u1ec7p.<\/span><\/p>\n

Tr\u00ean th\u1ebf gi\u1edbi, r\u1ea5t nhi\u1ec1u c\u00f4ng ty \u0111\u00e3 th\u00e0nh c\u00f4ng trong vi\u1ec7c s\u1eed d\u1ee5ng m\u00e0u s\u1eafc nh\u1eadn di\u1ec7n t\u1ea1o n\u00ean d\u1ea5u \u1ea5n th\u01b0\u01a1ng hi\u1ec7u trong t\u00e2m tr\u00ed ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Trong \u0111\u1ea7u b\u1ea1n xu\u1ea5t hi\u1ec7n th\u01b0\u01a1ng hi\u1ec7u g\u00ec khi ngh\u0129 t\u1edbi m\u00e0u xanh? Big Blue hay IBM? M\u00e0u \u0111\u1ecf c\u00f3 l\u00e0m b\u1ea1n ngh\u0129 t\u1edbi Cocacola? B\u1ea1n c\u00f3 ngh\u0129 t\u1edbi Jolibee khi nh\u00ecn th\u1ea5y m\u00e0u v\u00e0ng? <\/span><\/p>\n

C\u00e1c th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c t\u1ebf \u0111\u00e3 th\u00e0nh c\u00f4ng nh\u01b0 v\u1eady, c\u00f2n c\u00e1c th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t Nam, h\u1ecd \u0111\u00e3 th\u00e0nh c\u00f4ng trong vi\u1ec7c s\u1eed d\u1ee5ng m\u00e0u s\u1eafc nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 th\u1ebf n\u00e0o? \u00dd ngh\u0129a \u0111\u1eb1ng sau nh\u1eefng m\u00e0u s\u1eafc \u0111\u00f3 ra sao?<\/span><\/p>\n

H\u00e3y c\u00f9ng t\u00ecm ki\u1ebfm c\u00e2u tr\u1ea3 l\u1eddi trong b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y:<\/span><\/p>\n

1. Vingroup – m\u00e0u \u0111\u1ecf c\u1ee7a l\u00e1 qu\u1ed1c k\u1ef3<\/strong><\/span><\/h2>\n

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Ti\u1ec1n th\u00e2n l\u00e0 t\u1eadp \u0111o\u00e0n Technocom, t\u1eadp \u0111o\u00e0n Vingroup \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp t\u1eeb n\u0103m 1993 b\u1edfi nh\u1eefng ng\u01b0\u1eddi Vi\u1ec7t Nam tr\u1ebb tu\u1ed5i. Ban \u0111\u1ea7u, t\u1eadp \u0111o\u00e0n ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c th\u1ef1c ph\u1ea9m v\u00e0 g\u1eb7t h\u00e1i \u0111\u01b0\u1ee3c v\u00f4 s\u1ed1 th\u00e0nh c\u00f4ng v\u1edbi th\u01b0\u01a1ng hi\u1ec7u Mivina. Trong nh\u1eefng n\u0103m \u0111\u1ea7u th\u1ebf k\u1ef7 21, Technocom lu\u00f4n g\u00f3p m\u1eb7t trong Top 100 doanh nghi\u1ec7p m\u1ea1nh nh\u1ea5t Ukraina.<\/span><\/p>\n

N\u0103m 2000, Technocom tr\u1edf v\u1ec1 Vi\u1ec7t Nam \u0111\u1ea7u t\u01b0 v\u1edbi t\u00ean g\u1ecdi Vingroup. T\u1eeb khi tr\u1edf v\u1ec1, Vingroup \u0111\u00e3 l\u00e0m n\u00ean \u0111i\u1ec1u k\u1ef3 di\u1ec7u v\u1edbi nhi\u1ec1u m\u1eb7t c\u1ee7a n\u1ec1n kinh t\u1ebf Vi\u1ec7t Nam. Hi\u1ec7n nay, Vingroup t\u1ef1 h\u00e0o l\u00e0 T\u1eadp \u0111o\u00e0n kinh t\u1ebf t\u01b0 nh\u00e2n h\u00e0ng \u0111\u1ea7u Vi\u1ec7t Nam \u0111\u01b0\u1ee3c g\u00e2y d\u1ef1ng n\u00ean t\u1eeb ch\u00ednh b\u00e0n tay c\u1ee7a nh\u1eefng ng\u01b0\u1eddi con g\u1ed1c Vi\u1ec7t.<\/span><\/p>\n

Vingroup l\u1ef1a ch\u1ecdn \u0111\u1ecf l\u00e0m m\u00e0u s\u1eafc nh\u1eadn di\u1ec7n cho h\u1ea7u h\u1ebft c\u00e1c l\u0129nh v\u1ef1c kinh doanh c\u1ee7a t\u1eadp \u0111o\u00e0n. M\u00e0u \u0111\u1ecf mang \u0111\u1ebfn c\u1ea3m gi\u00e1c n\u00f3ng b\u1ecfng, l\u00e0 m\u00e0u t\u01b0\u1ee3ng tr\u01b0ng cho tu\u1ed5i tr\u1ebb, nhi\u1ec7t huy\u1ebft v\u00e0 s\u1ef1 quy\u1ebft t\u00e2m. B\u00ean c\u1ea1nh \u0111\u00f3, m\u00e0u \u0111\u1ecf l\u00e0 m\u00e0u c\u1ee7a l\u00e1 qu\u1ed1c k\u1ef3 Vi\u1ec7t Nam, do \u0111\u00f3, Vingroup \u0111\u00e3 ch\u1ecdn m\u00e0u s\u1eafc n\u00e0y nh\u01b0 ni\u1ec1m t\u1ef1 h\u00e0o v\u00e0 s\u1ef1 nh\u1eafc nh\u1edf b\u1ea3n th\u00e2n ph\u1ea3i h\u1ebft m\u00ecnh v\u00ec t\u1ed5 qu\u1ed1c.<\/span><\/p>\n

2. M\u01b0\u1eddng Thanh – s\u1eafc m\u00e0u b\u1ea3n s\u1eafc d\u00e2n t\u1ed9c<\/strong><\/span><\/h2>\n

Gi\u1eef v\u1eefng v\u1ecb th\u1ebf \u201cchu\u1ed7i kh\u00e1ch s\u1ea1n t\u01b0 nh\u00e2n l\u1edbn nh\u1ea5t \u0110\u00f4ng D\u01b0\u01a1ng\u201d , M\u01b0\u1eddng Thanh \u0111\u1eb7t m\u1ee5c ti\u00eau h\u01b0\u1edbng t\u1edbi danh hi\u1ec7u \u201cth\u01b0\u01a1ng hi\u1ec7u \u0111\u1ea1i di\u1ec7n ng\u00e0nh l\u01b0u tr\u00fa Vi\u1ec7t Nam\u201d. <\/span>B\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/span><\/a><\/span> c\u1ee7a M\u01b0\u1eddng Thanh \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf h\u01b0\u1edbng t\u1edbi m\u1ee5c ti\u00eau kh\u1eafc h\u1ecda nh\u1eefng gi\u00e1 tr\u1ecb d\u00e2n t\u1ed9c Vi\u1ec7t c\u0169ng nh\u01b0 b\u1ea3n s\u1eafc v\u0103n h\u00f3a c\u00e1c d\u00e2n t\u1ed9c Vi\u1ec7t Nam. Ch\u00ednh v\u00ec v\u1eady, 4 ph\u00e2n kh\u00fac kh\u00e1ch s\u1ea1n c\u1ee7a M\u01b0\u1eddng Thanh \u0111\u1ec1u mang m\u00e0u s\u1eafc nh\u1eadn di\u1ec7n g\u1ee3i nh\u1edb v\u1ec1 b\u1ea3n s\u1eafc Vi\u1ec7t.<\/span><\/span><\/p>\n

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M\u01b0\u1eddng Thanh Luxury: \u0110\u00e2y l\u00e0 ph\u00e2n kh\u00fac \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 ch\u00fa \u00fd c\u1ee7a gi\u1edbi th\u01b0\u1ee3ng l\u01b0u qu\u1ed1c t\u1ebf. M\u01b0\u1eddng Thanh Luxury \u0111\u01b0\u1ee3c g\u1eafn li\u1ec1n v\u1edbi h\u1ecda ti\u1ebft kim c\u01b0\u01a1ng, l\u00e0 k\u1ebft h\u1ee3p gi\u1eefa h\u1ecda ti\u1ebft th\u1ed5 c\u1ea9m l\u1ee5c n\u0103ng tr\u00ean kh\u0103n Pi\u00eau c\u1ee7a d\u00e2n t\u1ed9c Th\u00e1i. M\u00e0u s\u1eafc nh\u1eadn di\u1ec7n c\u1ee7a M\u01b0\u1eddng Thanh Luxury l\u00e0 m\u00e0u t\u00edm v\u00e0 v\u00e0ng \u0111\u1ed3ng. Trong \u0111\u00f3, v\u00e0ng \u0111\u1ed3ng l\u00e0 m\u00e0u ch\u1ee7 \u0111\u1ea1o c\u1ee7a chu\u1ed7i kh\u00e1ch s\u1ea1n M\u01b0\u1eddng Thanh. C\u00f2n m\u00e0u t\u00edm t\u01b0\u1ee3ng tr\u01b0ng cho s\u1ef1 tinh t\u1ebf, t\u1ec9 m\u1ec9, th\u1ec3 hi\u1ec7n s\u1ef1 sang tr\u1ecdng v\u00e0 s\u1ef1 chau chu\u1ed1t trong m\u1ecdi ho\u1ea1t \u0111\u1ed9ng c\u1ee7a d\u00f2ng kh\u00e1ch s\u1ea1n n\u00e0y.<\/span><\/p>\n

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M\u01b0\u1eddng Thanh Grand: \u0111\u01b0\u1ee3c \u0111\u1ecbnh h\u00ecnh l\u00e0 \u0111i\u1ec3m \u0111\u1ebfn c\u1ee7a c\u00e1c doanh d\u00e2n, M\u01b0\u1eddng Thanh Grand n\u1eb1m t\u1ea1i c\u00e1c th\u00e0nh ph\u1ed1 l\u1edbn, ho\u1eb7c c\u00e1c trung t\u00e2m di\u1ec5n ra nhi\u1ec1u ho\u1ea1t \u0111\u1ed9ng kinh t\u1ebf. M\u01b0\u1eddng Thanh Grand c\u00f3 bi\u1ec3u t\u01b0\u1ee3ng tia ch\u1edbp tr\u00ean h\u1ecda ti\u1ebft th\u1ed5 c\u1ea9m. M\u00e0u s\u1eafc th\u01b0\u01a1ng hi\u1ec7u g\u1eafn v\u1edbi M\u01b0\u1eddng Thanh Grand l\u00e0 xanh lam v\u00e0 v\u00e0ng \u0111\u1ed3ng. Trong \u0111\u00f3, xanh lam l\u00e0 bi\u1ec3u tr\u01b0ng c\u1ee7a s\u1ef1 tin c\u1eady, an to\u00e0n v\u00e0 c\u00f3 tr\u00e1ch nhi\u1ec7m. C\u00f3 \u0111\u1ebfn 33% th\u01b0\u01a1ng hi\u1ec7u s\u1eed d\u1ee5ng xanh lam l\u00e0 m\u00e0u s\u1eafc nh\u1eadn di\u1ec7n. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3 ch\u1ee7 y\u1ebfu ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c h\u00e0ng kh\u00f4ng, t\u00e0i ch\u00ednh, c\u00f4ng ngh\u1ec7,…<\/span><\/p>\n

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M\u01b0\u1eddng Thanh Holiday: cung c\u1ea5p cho kh\u00e1ch h\u00e0ng n\u01a1i ngh\u1ec9 d\u01b0\u1ee1ng tuy\u1ec7t v\u1eddi. M\u01b0\u1eddng Thanh Holiday n\u1eb1m tr\u1ea3i d\u00e0i tr\u00ean c\u00e1c \u0111\u1ecba \u0111i\u1ec3m du l\u1ecbch ph\u00e1t tri\u1ec3n nh\u1ea5t t\u1ea1i Vi\u1ec7t Nam hi\u1ec7n nay. \u0110\u1ec3 t\u1ea1o c\u1ea3m gi\u00e1c t\u1ef1 nhi\u00ean, ph\u00f3ng kho\u00e1i v\u00e0 tho\u1ea3i m\u00e1i, M\u01b0\u1eddng Thanh Holiday \u0111\u01b0\u1ee3c g\u1eafn v\u1edbi m\u00e0u s\u1eafc ch\u1ee7 \u0111\u1ea1o l\u00e0 m\u00e0u xanh ng\u1ecdc. M\u00e0u s\u1eafc n\u00e0y khi nh\u00ecn v\u00e0o s\u1ebd mang \u0111\u1ebfn cho con ng\u01b0\u1eddi c\u1ea3m gi\u00e1c th\u01b0 th\u00e1i, tinh khi\u1ebft, v\u1eb9n tr\u00f2n, b\u00ecnh y\u00ean.<\/span><\/p>\n

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M\u01b0\u1eddng Thanh ti\u00eau chu\u1ea9n: l\u00e0 ph\u00e2n kh\u00fac \u0111\u1ea1i tr\u00e0 d\u00e0nh cho s\u1ed1 \u0111\u00f4ng ng\u01b0\u1eddi Vi\u1ec7t. M\u01b0\u1eddng Thanh ti\u00eau chu\u1ea9n l\u00e0 t\u1eadp h\u1ee3p nh\u1eefng kh\u00e1ch s\u1ea1n mang ti\u00eau chu\u1ea9n 3-4 sao tr\u00ean m\u1ecdi mi\u1ec1n t\u1ed5 qu\u1ed1c. Ch\u00ednh v\u00ec t\u1eadp kh\u00e1ch h\u00e0ng \u0111a d\u1ea1ng n\u00ean M\u01b0\u1eddng Thanh c\u1ea7n l\u1ef1a ch\u1ecdn <\/span>m\u00e0u s\u1eafc nh\u1eadn di\u1ec7n<\/span><\/a><\/span> mang \u0111\u1ebfn s\u1ef1 g\u1ea7n g\u0169i, th\u00e2n quen. Do \u0111\u00f3, chu\u1ed7i kh\u00e1ch s\u1ea1n M\u01b0\u1eddng Thanh ti\u00eau chu\u1ea9n mang m\u00e0u s\u1eafc ch\u1ee7 \u0111\u1ea1o l\u00e0 m\u00e0u xanh c\u1ee7a l\u00e1 c\u00e2y, c\u1ee7a n\u00fai r\u1eebng T\u00e2y B\u1eafc.<\/span><\/span><\/p>\n

3. Bamboo Airway – s\u1eafc m\u00e0u c\u1ee7a kh\u00e1t khao<\/strong><\/span><\/h2>\n

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Ra \u0111\u1eddi v\u00e0o n\u0103m 2017, Bamboo Airway l\u00e0 m\u1ed9t th\u00e0nh vi\u00ean c\u1ee7a t\u1eadp \u0111o\u00e0n FLC, mang s\u1ee9 m\u1ec7nh k\u1ebft n\u1ed1i m\u1ecdi mi\u1ec1n tr\u00ean d\u1ea3i \u0111\u1ea5t h\u00ecnh ch\u1eef S. Bamboo Airway mong mu\u1ed1n t\u1ea1o d\u1ea5u \u1ea5n t\u1ed1t \u0111\u1eb9p v\u1ec1 \u0111\u1ea5t n\u01b0\u1edbc, con ng\u01b0\u1eddi Vi\u1ec7t Nam tr\u00ean b\u1ea3n \u0111\u1ed3 h\u00e0ng kh\u00f4ng qu\u1ed1c t\u1ebf. <\/span><\/p>\n

M\u00e0u s\u1eafc nh\u1eadn di\u1ec7n c\u1ee7a Bamboo Airway bao g\u1ed3m xanh l\u00e1, xanh d\u01b0\u01a1ng v\u00e0 xanh n\u01b0\u1edbc bi\u1ec3n \u0111\u1eadm. Trong \u0111\u00f3, xanh l\u00e0 l\u00e0 m\u00e0u c\u1ee7a c\u00e2y tre – bi\u1ec3u t\u01b0\u1ee3ng c\u1ee7a h\u00e3ng c\u0169ng nh\u01b0 t\u01b0\u1ee3ng tr\u01b0ng cho s\u1ee9c s\u1ed1ng v\u00e0 v\u0103n h\u00f3a Vi\u1ec7t. <\/span><\/p>\n

Xanh d\u01b0\u01a1ng l\u00e0 m\u00e0u c\u1ee7a tr\u1eddi, c\u1ee7a bi\u1ec3n, th\u1ec3 hi\u1ec7n kh\u00e1t khao v\u01b0\u01a1n cao. B\u00ean c\u1ea1nh \u0111\u00f3, xanh d\u01b0\u01a1ng c\u00f2n l\u00e0 bi\u1ec3u t\u01b0\u1ee3ng c\u1ee7a s\u1ef1 ti\u00ean phong, cam k\u1ebft v\u1ec1 s\u1ef1 hi\u1ebfu kh\u00e1ch. Xanh n\u01b0\u1edbc bi\u1ec3n \u0111\u1eadm mang \u00fd ngh\u0129a tinh th\u1ea7n k\u1ebft n\u1ed1i c\u1ee7a c\u1ea3 t\u1eadp \u0111o\u00e0n FLC.<\/span><\/p>\n

4.Vinamilk – ti\u00ean phong v\u1ec1 s\u1ef1 thu\u1ea7n khi\u1ebft<\/strong><\/span><\/h2>\n

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L\u00e0 th\u01b0\u01a1ng hi\u1ec7u ti\u00ean phong s\u1ea3n xu\u1ea5t s\u1eefa t\u1ea1i Vi\u1ec7t Nam, Vinamilk hi\u1ec7n \u0111ang chi\u1ebfm l\u0129nh th\u1ecb tr\u01b0\u1eddng s\u1eefa v\u1edbi c\u00e1c m\u1eb7t h\u00e0ng ch\u1ee7 l\u1ef1c nh\u01b0 s\u1eefa n\u01b0\u1edbc, s\u1eefa b\u1ed9t, s\u1eefa \u0111\u1eb7c, s\u1eefa chua,… Th\u00e0nh c\u00f4ng c\u1ee7a Vinamilk ph\u1ea3i k\u1ec3 \u0111\u1ebfn <\/span>h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/span><\/a><\/span> xu\u1ea5t s\u1eafc v\u00e0 trong \u0111\u00f3 l\u00e0 m\u00e0u s\u1eafc nh\u1eadn di\u1ec7n v\u1edbi hai m\u00e0u ch\u1ee7 \u0111\u1ea1o l\u00e0 xanh v\u00e0 tr\u1eafng.<\/span><\/span><\/p>\n

Hai m\u00e0u s\u1eafc k\u1ebft h\u1ee3p v\u1edbi nhau r\u1ea5t h\u00e0i h\u00f2a t\u1ea1o c\u1ea3m gi\u00e1c th\u01b0 th\u00e1i cho ng\u01b0\u1eddi nh\u00ecn. V\u1ec1 \u00fd ngh\u0129a m\u00e0u s\u1eafc, m\u00e0u xanh l\u00e0 m\u00e0u c\u1ee7a ni\u1ec1m hi v\u1ecdng, v\u1eefng tin v\u00e0 b\u00ecnh y\u00ean. Trong khi \u0111\u00f3, tr\u1eafng l\u00e0 bi\u1ec3u t\u01b0\u1ee3ng c\u1ee7a s\u1ef1 tinh kh\u00f4i, thu\u1ea7n khi\u1ebft. <\/span><\/p>\n

C\u0169ng c\u00f3 th\u1ec3 hi\u1ec3u r\u1eb1ng tr\u1eafng l\u00e0 m\u00e0u c\u1ee7a s\u1eefa – s\u1ea3n ph\u1ea9m c\u1ee7a Vinamilk –  n\u00ean c\u00f4ng ty \u0111\u00e3 quy\u1ebft \u0111\u1ecbnh l\u1ef1a ch\u1ecdn tr\u1eafng l\u00e0 m\u00e0u s\u1eafc nh\u1eadn di\u1ec7n. D\u00f9 mang \u00fd ngh\u0129 th\u1ebf n\u00e0o, hai s\u1eafc tr\u1eafng v\u00e0 xanh v\u1eabn mang l\u1ea1i c\u1ea3m gi\u00e1c c\u0103ng tr\u00e0n s\u1ef1 s\u1ed1ng, t\u1ecfa ra s\u1ef1 tinh t\u00fay, \u1ea5n t\u01b0\u1ee3ng v\u00e0 d\u1ec5 ch\u1ecbu.<\/span><\/p>\n

M\u00e0u s\u1eafc nh\u1eadn di\u1ec7n<\/strong> l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng trong chi\u1ebfn d\u1ecbch \u0111\u1ecbnh h\u00ecnh th\u01b0\u01a1ng hi\u1ec7u trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng. Do \u0111\u00f3, c\u00e1c doanh nghi\u1ec7p c\u1ea7n t\u00ecm ra m\u1ed9t m\u00e0u s\u1eafc t\u01b0\u1ee3ng tr\u01b0ng, truy\u1ec1n t\u1ea3i \u0111\u01b0\u1ee3c th\u00f4ng \u0111i\u1ec7p c\u0169ng nh\u01b0 tinh th\u1ea7n c\u1ee7a to\u00e0n b\u1ed9 t\u1ed5 ch\u1ee9c.<\/span><\/em><\/span><\/p>\n

Qua b\u00e0i vi\u1ebft n\u00e0y, Sao Kim hi v\u1ecdng c\u00e1c doanh nghi\u1ec7p \u0111\u00e3 n\u1eafm \u0111\u01b0\u1ee3c t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c s\u1eed d\u1ee5ng m\u00e0u s\u1eafc nh\u1eadn di\u1ec7n<\/strong> cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh. \u0110\u1ec3 \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n chuy\u00ean s\u00e2u v\u1ec1 l\u1ef1a ch\u1ecdn m\u00e0u s\u1eafc, vui l\u00f2ng \u0111\u1ec3 l\u1ea1i th\u00f4ng tin li\u00ean h\u1ec7 d\u01b0\u1edbi b\u00e0i ho\u1eb7c email qua \u0111\u1ecba ch\u1ec9 info@saokim.com.vn.<\/em><\/span><\/p>\n

Ngu\u1ed3n: Sao Kim Branding<\/strong><\/a><\/span><\/p>\n

\n

❐ Tham kh\u1ea3o th\u00eam: <\/a> <\/span>, <\/a> <\/span>, <\/a> <\/span><\/span><\/div>
<\/div>","protected":false},"excerpt":{"rendered":"

B\u1ea1n c\u00f3 bi\u1ebft m\u00e0u s\u1eafc nh\u1eadn di\u1ec7n c\u1ee7a m\u1ed7i th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec1u c\u00f3 nh\u1eefng \u00fd ngh\u0129a ri\u00eang \u1ea9n \u0111\u1eb1ng sau \u0111\u00f3? Kh\u1ea3 n\u0103ng chuy\u1ec3n t\u1ea3i th\u00f4ng \u0111i\u1ec7p c\u1ee7a m\u00e0u s\u1eafc nhanh h\u01a1n t\u1eeb ng\u1eef. N\u1ebfu \u0111\u01b0\u1ee3c v\u1eadn d\u1ee5ng t\u1ed1t, m\u00e0u s\u1eafc nh\u1eadn di\u1ec7n s\u1ebd tr\u1edf th\u00e0nh y\u1ebfu t\u1ed1 quan tr\u1ecdng trong b\u1ed9 c\u00f4ng c\u1ee5 nh\u1eadn […]<\/p>\n","protected":false},"author":53,"featured_media":326315,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_saokim_job_id":"skjob_326312_edbd1ba0-e756-4770-8b69-09baae22c14b","_saokim_job_state":"waiting_editor.final","_saokim_input_snapshot":{"schema_version":"saokim.editor_snapshot.v1","post_id":326312,"post_title":"\u00dd ngh\u0129a \u0111\u1eb1ng sau m\u00e0u s\u1eafc nh\u1eadn di\u1ec7n c\u1ee7a nh\u1eefng t\u1eadp \u0111o\u00e0n l\u1edbn t\u1ea1i Vi\u1ec7t Nam","post_content":"

B\u1ea1n c\u00f3 bi\u1ebft m\u00e0u s\u1eafc nh\u1eadn di\u1ec7n c\u1ee7a m\u1ed7i th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec1u c\u00f3 nh\u1eefng \u00fd ngh\u0129a ri\u00eang \u1ea9n \u0111\u1eb1ng sau \u0111\u00f3?<\/span><\/i><\/span><\/p>\n

Kh\u1ea3 n\u0103ng chuy\u1ec3n t\u1ea3i th\u00f4ng \u0111i\u1ec7p c\u1ee7a m\u00e0u s\u1eafc nhanh h\u01a1n t\u1eeb ng\u1eef. N\u1ebfu \u0111\u01b0\u1ee3c v\u1eadn d\u1ee5ng t\u1ed1t, m\u00e0u s\u1eafc nh\u1eadn di\u1ec7n s\u1ebd tr\u1edf th\u00e0nh y\u1ebfu t\u1ed1 quan tr\u1ecdng trong b\u1ed9 c\u00f4ng c\u1ee5 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u t\u1ea1i c\u00e1c doanh nghi\u1ec7p.<\/span><\/p>\n

Tr\u00ean th\u1ebf gi\u1edbi, r\u1ea5t nhi\u1ec1u c\u00f4ng ty \u0111\u00e3 th\u00e0nh c\u00f4ng trong vi\u1ec7c s\u1eed d\u1ee5ng m\u00e0u s\u1eafc nh\u1eadn di\u1ec7n t\u1ea1o n\u00ean d\u1ea5u \u1ea5n th\u01b0\u01a1ng hi\u1ec7u trong t\u00e2m tr\u00ed ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Trong \u0111\u1ea7u b\u1ea1n xu\u1ea5t hi\u1ec7n th\u01b0\u01a1ng hi\u1ec7u g\u00ec khi ngh\u0129 t\u1edbi m\u00e0u xanh? Big Blue hay IBM? M\u00e0u \u0111\u1ecf c\u00f3 l\u00e0m b\u1ea1n ngh\u0129 t\u1edbi Cocacola? B\u1ea1n c\u00f3 ngh\u0129 t\u1edbi Jolibee khi nh\u00ecn th\u1ea5y m\u00e0u v\u00e0ng? <\/span><\/p>\n

C\u00e1c th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c t\u1ebf \u0111\u00e3 th\u00e0nh c\u00f4ng nh\u01b0 v\u1eady, c\u00f2n c\u00e1c th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t Nam, h\u1ecd \u0111\u00e3 th\u00e0nh c\u00f4ng trong vi\u1ec7c s\u1eed d\u1ee5ng m\u00e0u s\u1eafc nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 th\u1ebf n\u00e0o? \u00dd ngh\u0129a \u0111\u1eb1ng sau nh\u1eefng m\u00e0u s\u1eafc \u0111\u00f3 ra sao?<\/span><\/p>\n

H\u00e3y c\u00f9ng t\u00ecm ki\u1ebfm c\u00e2u tr\u1ea3 l\u1eddi trong b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y:<\/span><\/p>\n\n

1. Vingroup - m\u00e0u \u0111\u1ecf c\u1ee7a l\u00e1 qu\u1ed1c k\u1ef3<\/strong><\/span><\/h2>\n\"\"<\/span>\n

Ti\u1ec1n th\u00e2n l\u00e0 t\u1eadp \u0111o\u00e0n Technocom, t\u1eadp \u0111o\u00e0n Vingroup \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp t\u1eeb n\u0103m 1993 b\u1edfi nh\u1eefng ng\u01b0\u1eddi Vi\u1ec7t Nam tr\u1ebb tu\u1ed5i. Ban \u0111\u1ea7u, t\u1eadp \u0111o\u00e0n ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c th\u1ef1c ph\u1ea9m v\u00e0 g\u1eb7t h\u00e1i \u0111\u01b0\u1ee3c v\u00f4 s\u1ed1 th\u00e0nh c\u00f4ng v\u1edbi th\u01b0\u01a1ng hi\u1ec7u Mivina. Trong nh\u1eefng n\u0103m \u0111\u1ea7u th\u1ebf k\u1ef7 21, Technocom lu\u00f4n g\u00f3p m\u1eb7t trong Top 100 doanh nghi\u1ec7p m\u1ea1nh nh\u1ea5t Ukraina.<\/span><\/p>\n

N\u0103m 2000, Technocom tr\u1edf v\u1ec1 Vi\u1ec7t Nam \u0111\u1ea7u t\u01b0 v\u1edbi t\u00ean g\u1ecdi Vingroup. T\u1eeb khi tr\u1edf v\u1ec1, Vingroup \u0111\u00e3 l\u00e0m n\u00ean \u0111i\u1ec1u k\u1ef3 di\u1ec7u v\u1edbi nhi\u1ec1u m\u1eb7t c\u1ee7a n\u1ec1n kinh t\u1ebf Vi\u1ec7t Nam. Hi\u1ec7n nay, Vingroup t\u1ef1 h\u00e0o l\u00e0 T\u1eadp \u0111o\u00e0n kinh t\u1ebf t\u01b0 nh\u00e2n h\u00e0ng \u0111\u1ea7u Vi\u1ec7t Nam \u0111\u01b0\u1ee3c g\u00e2y d\u1ef1ng n\u00ean t\u1eeb ch\u00ednh b\u00e0n tay c\u1ee7a nh\u1eefng ng\u01b0\u1eddi con g\u1ed1c Vi\u1ec7t.<\/span><\/p>\n

Vingroup l\u1ef1a ch\u1ecdn \u0111\u1ecf l\u00e0m m\u00e0u s\u1eafc nh\u1eadn di\u1ec7n cho h\u1ea7u h\u1ebft c\u00e1c l\u0129nh v\u1ef1c kinh doanh c\u1ee7a t\u1eadp \u0111o\u00e0n. M\u00e0u \u0111\u1ecf mang \u0111\u1ebfn c\u1ea3m gi\u00e1c n\u00f3ng b\u1ecfng, l\u00e0 m\u00e0u t\u01b0\u1ee3ng tr\u01b0ng cho tu\u1ed5i tr\u1ebb, nhi\u1ec7t huy\u1ebft v\u00e0 s\u1ef1 quy\u1ebft t\u00e2m. B\u00ean c\u1ea1nh \u0111\u00f3, m\u00e0u \u0111\u1ecf l\u00e0 m\u00e0u c\u1ee7a l\u00e1 qu\u1ed1c k\u1ef3 Vi\u1ec7t Nam, do \u0111\u00f3, Vingroup \u0111\u00e3 ch\u1ecdn m\u00e0u s\u1eafc n\u00e0y nh\u01b0 ni\u1ec1m t\u1ef1 h\u00e0o v\u00e0 s\u1ef1 nh\u1eafc nh\u1edf b\u1ea3n th\u00e2n ph\u1ea3i h\u1ebft m\u00ecnh v\u00ec t\u1ed5 qu\u1ed1c.<\/span><\/p>\n\n

2. M\u01b0\u1eddng Thanh - s\u1eafc m\u00e0u b\u1ea3n s\u1eafc d\u00e2n t\u1ed9c<\/strong><\/span><\/h2>\n

Gi\u1eef v\u1eefng v\u1ecb th\u1ebf \u201cchu\u1ed7i kh\u00e1ch s\u1ea1n t\u01b0 nh\u00e2n l\u1edbn nh\u1ea5t \u0110\u00f4ng D\u01b0\u01a1ng\u201d , M\u01b0\u1eddng Thanh \u0111\u1eb7t m\u1ee5c ti\u00eau h\u01b0\u1edbng t\u1edbi danh hi\u1ec7u \u201cth\u01b0\u01a1ng hi\u1ec7u \u0111\u1ea1i di\u1ec7n ng\u00e0nh l\u01b0u tr\u00fa Vi\u1ec7t Nam\u201d. <\/span>B\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/span><\/a><\/span> c\u1ee7a M\u01b0\u1eddng Thanh \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf h\u01b0\u1edbng t\u1edbi m\u1ee5c ti\u00eau kh\u1eafc h\u1ecda nh\u1eefng gi\u00e1 tr\u1ecb d\u00e2n t\u1ed9c Vi\u1ec7t c\u0169ng nh\u01b0 b\u1ea3n s\u1eafc v\u0103n h\u00f3a c\u00e1c d\u00e2n t\u1ed9c Vi\u1ec7t Nam. Ch\u00ednh v\u00ec v\u1eady, 4 ph\u00e2n kh\u00fac kh\u00e1ch s\u1ea1n c\u1ee7a M\u01b0\u1eddng Thanh \u0111\u1ec1u mang m\u00e0u s\u1eafc nh\u1eadn di\u1ec7n g\u1ee3i nh\u1edb v\u1ec1 b\u1ea3n s\u1eafc Vi\u1ec7t.<\/span><\/span><\/p>\n\"\"<\/span>\n

M\u01b0\u1eddng Thanh Luxury: \u0110\u00e2y l\u00e0 ph\u00e2n kh\u00fac \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 ch\u00fa \u00fd c\u1ee7a gi\u1edbi th\u01b0\u1ee3ng l\u01b0u qu\u1ed1c t\u1ebf. M\u01b0\u1eddng Thanh Luxury \u0111\u01b0\u1ee3c g\u1eafn li\u1ec1n v\u1edbi h\u1ecda ti\u1ebft kim c\u01b0\u01a1ng, l\u00e0 k\u1ebft h\u1ee3p gi\u1eefa h\u1ecda ti\u1ebft th\u1ed5 c\u1ea9m l\u1ee5c n\u0103ng tr\u00ean kh\u0103n Pi\u00eau c\u1ee7a d\u00e2n t\u1ed9c Th\u00e1i. M\u00e0u s\u1eafc nh\u1eadn di\u1ec7n c\u1ee7a M\u01b0\u1eddng Thanh Luxury l\u00e0 m\u00e0u t\u00edm v\u00e0 v\u00e0ng \u0111\u1ed3ng. Trong \u0111\u00f3, v\u00e0ng \u0111\u1ed3ng l\u00e0 m\u00e0u ch\u1ee7 \u0111\u1ea1o c\u1ee7a chu\u1ed7i kh\u00e1ch s\u1ea1n M\u01b0\u1eddng Thanh. C\u00f2n m\u00e0u t\u00edm t\u01b0\u1ee3ng tr\u01b0ng cho s\u1ef1 tinh t\u1ebf, t\u1ec9 m\u1ec9, th\u1ec3 hi\u1ec7n s\u1ef1 sang tr\u1ecdng v\u00e0 s\u1ef1 chau chu\u1ed1t trong m\u1ecdi ho\u1ea1t \u0111\u1ed9ng c\u1ee7a d\u00f2ng kh\u00e1ch s\u1ea1n n\u00e0y.<\/span><\/p>\n\"\"<\/span>\n

M\u01b0\u1eddng Thanh Grand: \u0111\u01b0\u1ee3c \u0111\u1ecbnh h\u00ecnh l\u00e0 \u0111i\u1ec3m \u0111\u1ebfn c\u1ee7a c\u00e1c doanh d\u00e2n, M\u01b0\u1eddng Thanh Grand n\u1eb1m t\u1ea1i c\u00e1c th\u00e0nh ph\u1ed1 l\u1edbn, ho\u1eb7c c\u00e1c trung t\u00e2m di\u1ec5n ra nhi\u1ec1u ho\u1ea1t \u0111\u1ed9ng kinh t\u1ebf. M\u01b0\u1eddng Thanh Grand c\u00f3 bi\u1ec3u t\u01b0\u1ee3ng tia ch\u1edbp tr\u00ean h\u1ecda ti\u1ebft th\u1ed5 c\u1ea9m. M\u00e0u s\u1eafc th\u01b0\u01a1ng hi\u1ec7u g\u1eafn v\u1edbi M\u01b0\u1eddng Thanh Grand l\u00e0 xanh lam v\u00e0 v\u00e0ng \u0111\u1ed3ng. Trong \u0111\u00f3, xanh lam l\u00e0 bi\u1ec3u tr\u01b0ng c\u1ee7a s\u1ef1 tin c\u1eady, an to\u00e0n v\u00e0 c\u00f3 tr\u00e1ch nhi\u1ec7m. C\u00f3 \u0111\u1ebfn 33% th\u01b0\u01a1ng hi\u1ec7u s\u1eed d\u1ee5ng xanh lam l\u00e0 m\u00e0u s\u1eafc nh\u1eadn di\u1ec7n. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3 ch\u1ee7 y\u1ebfu ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c h\u00e0ng kh\u00f4ng, t\u00e0i ch\u00ednh, c\u00f4ng ngh\u1ec7,...<\/span><\/p>\n\"\"<\/span>\n

M\u01b0\u1eddng Thanh Holiday: cung c\u1ea5p cho kh\u00e1ch h\u00e0ng n\u01a1i ngh\u1ec9 d\u01b0\u1ee1ng tuy\u1ec7t v\u1eddi. M\u01b0\u1eddng Thanh Holiday n\u1eb1m tr\u1ea3i d\u00e0i tr\u00ean c\u00e1c \u0111\u1ecba \u0111i\u1ec3m du l\u1ecbch ph\u00e1t tri\u1ec3n nh\u1ea5t t\u1ea1i Vi\u1ec7t Nam hi\u1ec7n nay. \u0110\u1ec3 t\u1ea1o c\u1ea3m gi\u00e1c t\u1ef1 nhi\u00ean, ph\u00f3ng kho\u00e1i v\u00e0 tho\u1ea3i m\u00e1i, M\u01b0\u1eddng Thanh Holiday \u0111\u01b0\u1ee3c g\u1eafn v\u1edbi m\u00e0u s\u1eafc ch\u1ee7 \u0111\u1ea1o l\u00e0 m\u00e0u xanh ng\u1ecdc. M\u00e0u s\u1eafc n\u00e0y khi nh\u00ecn v\u00e0o s\u1ebd mang \u0111\u1ebfn cho con ng\u01b0\u1eddi c\u1ea3m gi\u00e1c th\u01b0 th\u00e1i, tinh khi\u1ebft, v\u1eb9n tr\u00f2n, b\u00ecnh y\u00ean.<\/span><\/p>\n\"\"<\/span>\n

M\u01b0\u1eddng Thanh ti\u00eau chu\u1ea9n: l\u00e0 ph\u00e2n kh\u00fac \u0111\u1ea1i tr\u00e0 d\u00e0nh cho s\u1ed1 \u0111\u00f4ng ng\u01b0\u1eddi Vi\u1ec7t. M\u01b0\u1eddng Thanh ti\u00eau chu\u1ea9n l\u00e0 t\u1eadp h\u1ee3p nh\u1eefng kh\u00e1ch s\u1ea1n mang ti\u00eau chu\u1ea9n 3-4 sao tr\u00ean m\u1ecdi mi\u1ec1n t\u1ed5 qu\u1ed1c. Ch\u00ednh v\u00ec t\u1eadp kh\u00e1ch h\u00e0ng \u0111a d\u1ea1ng n\u00ean M\u01b0\u1eddng Thanh c\u1ea7n l\u1ef1a ch\u1ecdn <\/span>m\u00e0u s\u1eafc nh\u1eadn di\u1ec7n<\/span><\/a><\/span> mang \u0111\u1ebfn s\u1ef1 g\u1ea7n g\u0169i, th\u00e2n quen. Do \u0111\u00f3, chu\u1ed7i kh\u00e1ch s\u1ea1n M\u01b0\u1eddng Thanh ti\u00eau chu\u1ea9n mang m\u00e0u s\u1eafc ch\u1ee7 \u0111\u1ea1o l\u00e0 m\u00e0u xanh c\u1ee7a l\u00e1 c\u00e2y, c\u1ee7a n\u00fai r\u1eebng T\u00e2y B\u1eafc.<\/span><\/span><\/p>\n\n

3. Bamboo Airway - s\u1eafc m\u00e0u c\u1ee7a kh\u00e1t khao<\/strong><\/span><\/h2>\n\"\"<\/span>\n

Ra \u0111\u1eddi v\u00e0o n\u0103m 2017, Bamboo Airway l\u00e0 m\u1ed9t th\u00e0nh vi\u00ean c\u1ee7a t\u1eadp \u0111o\u00e0n FLC, mang s\u1ee9 m\u1ec7nh k\u1ebft n\u1ed1i m\u1ecdi mi\u1ec1n tr\u00ean d\u1ea3i \u0111\u1ea5t h\u00ecnh ch\u1eef S. Bamboo Airway mong mu\u1ed1n t\u1ea1o d\u1ea5u \u1ea5n t\u1ed1t \u0111\u1eb9p v\u1ec1 \u0111\u1ea5t n\u01b0\u1edbc, con ng\u01b0\u1eddi Vi\u1ec7t Nam tr\u00ean b\u1ea3n \u0111\u1ed3 h\u00e0ng kh\u00f4ng qu\u1ed1c t\u1ebf. <\/span><\/p>\n

M\u00e0u s\u1eafc nh\u1eadn di\u1ec7n c\u1ee7a Bamboo Airway bao g\u1ed3m xanh l\u00e1, xanh d\u01b0\u01a1ng v\u00e0 xanh n\u01b0\u1edbc bi\u1ec3n \u0111\u1eadm. Trong \u0111\u00f3, xanh l\u00e0 l\u00e0 m\u00e0u c\u1ee7a c\u00e2y tre - bi\u1ec3u t\u01b0\u1ee3ng c\u1ee7a h\u00e3ng c\u0169ng nh\u01b0 t\u01b0\u1ee3ng tr\u01b0ng cho s\u1ee9c s\u1ed1ng v\u00e0 v\u0103n h\u00f3a Vi\u1ec7t. <\/span><\/p>\n

Xanh d\u01b0\u01a1ng l\u00e0 m\u00e0u c\u1ee7a tr\u1eddi, c\u1ee7a bi\u1ec3n, th\u1ec3 hi\u1ec7n kh\u00e1t khao v\u01b0\u01a1n cao. B\u00ean c\u1ea1nh \u0111\u00f3, xanh d\u01b0\u01a1ng c\u00f2n l\u00e0 bi\u1ec3u t\u01b0\u1ee3ng c\u1ee7a s\u1ef1 ti\u00ean phong, cam k\u1ebft v\u1ec1 s\u1ef1 hi\u1ebfu kh\u00e1ch. Xanh n\u01b0\u1edbc bi\u1ec3n \u0111\u1eadm mang \u00fd ngh\u0129a tinh th\u1ea7n k\u1ebft n\u1ed1i c\u1ee7a c\u1ea3 t\u1eadp \u0111o\u00e0n FLC.<\/span><\/p>\n\n

4.Vinamilk - ti\u00ean phong v\u1ec1 s\u1ef1 thu\u1ea7n khi\u1ebft<\/strong><\/span><\/h2>\n\"\"<\/span>\n

L\u00e0 th\u01b0\u01a1ng hi\u1ec7u ti\u00ean phong s\u1ea3n xu\u1ea5t s\u1eefa t\u1ea1i Vi\u1ec7t Nam, Vinamilk hi\u1ec7n \u0111ang chi\u1ebfm l\u0129nh th\u1ecb tr\u01b0\u1eddng s\u1eefa v\u1edbi c\u00e1c m\u1eb7t h\u00e0ng ch\u1ee7 l\u1ef1c nh\u01b0 s\u1eefa n\u01b0\u1edbc, s\u1eefa b\u1ed9t, s\u1eefa \u0111\u1eb7c, s\u1eefa chua,... Th\u00e0nh c\u00f4ng c\u1ee7a Vinamilk ph\u1ea3i k\u1ec3 \u0111\u1ebfn <\/span>h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/span><\/a><\/span> xu\u1ea5t s\u1eafc v\u00e0 trong \u0111\u00f3 l\u00e0 m\u00e0u s\u1eafc nh\u1eadn di\u1ec7n v\u1edbi hai m\u00e0u ch\u1ee7 \u0111\u1ea1o l\u00e0 xanh v\u00e0 tr\u1eafng.<\/span><\/span><\/p>\n

Hai m\u00e0u s\u1eafc k\u1ebft h\u1ee3p v\u1edbi nhau r\u1ea5t h\u00e0i h\u00f2a t\u1ea1o c\u1ea3m gi\u00e1c th\u01b0 th\u00e1i cho ng\u01b0\u1eddi nh\u00ecn. V\u1ec1 \u00fd ngh\u0129a m\u00e0u s\u1eafc, m\u00e0u xanh l\u00e0 m\u00e0u c\u1ee7a ni\u1ec1m hi v\u1ecdng, v\u1eefng tin v\u00e0 b\u00ecnh y\u00ean. Trong khi \u0111\u00f3, tr\u1eafng l\u00e0 bi\u1ec3u t\u01b0\u1ee3ng c\u1ee7a s\u1ef1 tinh kh\u00f4i, thu\u1ea7n khi\u1ebft. <\/span><\/p>\n

C\u0169ng c\u00f3 th\u1ec3 hi\u1ec3u r\u1eb1ng tr\u1eafng l\u00e0 m\u00e0u c\u1ee7a s\u1eefa - s\u1ea3n ph\u1ea9m c\u1ee7a Vinamilk -  n\u00ean c\u00f4ng ty \u0111\u00e3 quy\u1ebft \u0111\u1ecbnh l\u1ef1a ch\u1ecdn tr\u1eafng l\u00e0 m\u00e0u s\u1eafc nh\u1eadn di\u1ec7n. D\u00f9 mang \u00fd ngh\u0129 th\u1ebf n\u00e0o, hai s\u1eafc tr\u1eafng v\u00e0 xanh v\u1eabn mang l\u1ea1i c\u1ea3m gi\u00e1c c\u0103ng tr\u00e0n s\u1ef1 s\u1ed1ng, t\u1ecfa ra s\u1ef1 tinh t\u00fay, \u1ea5n t\u01b0\u1ee3ng v\u00e0 d\u1ec5 ch\u1ecbu.<\/span><\/p>\n

M\u00e0u s\u1eafc nh\u1eadn di\u1ec7n<\/strong> l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng trong chi\u1ebfn d\u1ecbch \u0111\u1ecbnh h\u00ecnh th\u01b0\u01a1ng hi\u1ec7u trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng. Do \u0111\u00f3, c\u00e1c doanh nghi\u1ec7p c\u1ea7n t\u00ecm ra m\u1ed9t m\u00e0u s\u1eafc t\u01b0\u1ee3ng tr\u01b0ng, truy\u1ec1n t\u1ea3i \u0111\u01b0\u1ee3c th\u00f4ng \u0111i\u1ec7p c\u0169ng nh\u01b0 tinh th\u1ea7n c\u1ee7a to\u00e0n b\u1ed9 t\u1ed5 ch\u1ee9c.<\/span><\/em><\/span><\/p>\n

Qua b\u00e0i vi\u1ebft n\u00e0y, Sao Kim hi v\u1ecdng c\u00e1c doanh nghi\u1ec7p \u0111\u00e3 n\u1eafm \u0111\u01b0\u1ee3c t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c s\u1eed d\u1ee5ng m\u00e0u s\u1eafc nh\u1eadn di\u1ec7n<\/strong> cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh. \u0110\u1ec3 \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n chuy\u00ean s\u00e2u v\u1ec1 l\u1ef1a ch\u1ecdn m\u00e0u s\u1eafc, vui l\u00f2ng \u0111\u1ec3 l\u1ea1i th\u00f4ng tin li\u00ean h\u1ec7 d\u01b0\u1edbi b\u00e0i ho\u1eb7c email qua \u0111\u1ecba ch\u1ec9 info@saokim.com.vn.<\/em><\/span><\/p>\n

Ngu\u1ed3n: Sao Kim Branding<\/strong><\/a><\/span><\/p>\n

<\/p>","post_excerpt":"","post_slug":"y-nghia-dang-sau-mau-sac-nhan-dien-cua-nhung-tap-doan-lon-tai-viet-nam","post_author_user_id":53,"editorial_user_id":61,"content_type_key":"","content_type":"","product_cta_post_type":"","desired_word_count":6000,"generation_timeout_seconds":300,"prompt_step_settings":{"review":{"max_tokens":"100000","temperature":""},"brief":{"max_tokens":"","temperature":""},"outline":{"max_tokens":"64000","temperature":""},"draft":{"max_tokens":"100000","temperature":""},"quality_check":{"max_tokens":"64000","temperature":""},"optimize":{"max_tokens":"100000","temperature":""},"seo":{"max_tokens":"64000","temperature":""}},"source":"manual_skai_optimize_import","workflow_type":"optimize_post","optimize_constraints":{"locked_slug":"y-nghia-dang-sau-mau-sac-nhan-dien-cua-nhung-tap-doan-lon-tai-viet-nam","required_media":["https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2020\/02\/Vingroup.jpg","https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2020\/02\/Muong-thanh-Luxury.jpg","https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2020\/02\/Muong-thanh-Grand.jpg","https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2020\/02\/Muong-thanh-Holiday.jpg","https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2020\/02\/Muong-thanh-tieu-chuan-1.jpg","https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2020\/02\/Bamboo-Airways.jpg","https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2020\/02\/maxresdefault3273961_3122019.jpg","wp-image-326313","wp-image-326314","wp-image-326315","wp-image-326316","wp-image-326319","wp-image-326317","wp-image-326318"],"required_internal_links":["https:\/\/www.saokim.com.vn\/blog\/xay-dung-thuong-hieu\/ban-sac-doanh-nghiep-va-xu-huong-thiet-ke-bo-nhan-dien-thuong-hieu-2020\/","https:\/\/www.saokim.com.vn\/blog\/nhan-dien-thuong-hieu\/y-nghia-cua-mau-sac-va-cach-ung-dung-trong-xay-dung-thuong-hieu\/","https:\/\/www.saokim.com.vn\/blog\/xay-dung-thuong-hieu\/moi-doanh-nghiep-can-biet-de-xay-dung-bo-nhan-dien-thuong-hieu\/","https:\/\/www.saokim.com.vn\/"],"home_url":"https:\/\/www.saokim.com.vn\/blog\/"},"resolved_author_style":"Vi\u1ebft theo phong c\u00e1ch chuy\u00ean gia c\u1ee7a Sao Kim: \u0111i\u1ec1m t\u0129nh, t\u01b0 duy \u0111\u1ed9c l\u1eadp, hi\u1ec3u th\u01b0\u01a1ng hi\u1ec7u trong b\u1ed1i c\u1ea3nh kinh doanh v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng nh\u00ecn th\u1ea5y h\u1ec7 qu\u1ea3 ph\u00eda sau nh\u1eefng v\u1ea5n \u0111\u1ec1 t\u01b0\u1edfng nh\u01b0 ch\u1ec9 thu\u1ed9c v\u1ec1 marketing ho\u1eb7c thi\u1ebft k\u1ebf.\r\n\r\nAuthor Style l\u00e0 l\u0103ng k\u00ednh t\u01b0 duy, kh\u00f4ng ph\u1ea3i template c\u1ea5u tr\u00fac. Lu\u00f4n \u01b0u ti\u00ean brief, outline, search intent v\u00e0 Content Type. Kh\u00f4ng \u00e9p m\u1ecdi b\u00e0i theo c\u00f9ng m\u1ed9t chu\u1ed7i \u201cv\u1ea5n \u0111\u1ec1 \u2192 b\u1ea3n ch\u1ea5t \u2192 h\u1ec7 qu\u1ea3 \u2192 gi\u1ea3i ph\u00e1p\u201d, kh\u00f4ng b\u1eaft bu\u1ed9c m\u1edf\/k\u1ebft b\u00e0i c\u00f9ng m\u1ed9t m\u00f4-t\u00edp v\u00e0 kh\u00f4ng l\u1eb7p th\u1ee7 ph\u00e1p tu t\u1eeb ch\u1ec9 \u0111\u1ec3 t\u1ea1o \u201cch\u1ea5t t\u00e1c gi\u1ea3\u201d.\r\n\r\nM\u00e0u s\u1eafc t\u00e1c gi\u1ea3 n\u00ean th\u1ec3 hi\u1ec7n qua c\u00e1ch ch\u1ecdn \u0111i\u1ec1u \u0111\u00e1ng n\u00f3i, m\u1ee9c \u0111\u1ed9 ph\u1ea3n bi\u1ec7n v\u00e0 g\u00f3c nh\u00ecn chuy\u00ean m\u00f4n:\r\n- T\u00ecm m\u1ed9t lu\u1eadn \u0111i\u1ec3m trung t\u00e2m r\u00f5 ho\u1eb7c m\u1ed9t tension \u0111\u00e1ng ph\u00e2n t\u00edch.\r\n- \u01afu ti\u00ean nh\u1eefng ng\u1ed9 nh\u1eadn, trade-off, \u0111i\u1ec1u ki\u1ec7n \u00e1p d\u1ee5ng, h\u1ec7 qu\u1ea3 ho\u1eb7c c\u00e2u h\u1ecfi ra quy\u1ebft \u0111\u1ecbnh m\u00e0 n\u1ed9i dung AI ph\u1ed5 th\u00f4ng th\u01b0\u1eddng b\u1ecf qua.\r\n- Khi brief v\u00e0 d\u1eef li\u1ec7u cho ph\u00e9p, \u0111\u01b0a ra m\u1ed9t \u201cauthorial insight\u201d: nh\u1eadn \u0111\u1ecbnh c\u1ee5 th\u1ec3, c\u00f3 th\u1ec3 tranh lu\u1eadn nh\u01b0ng b\u1ea3o ch\u1ee9ng \u0111\u01b0\u1ee3c b\u1eb1ng logic, d\u1eef li\u1ec7u, case \u0111\u00e3 duy\u1ec7t ho\u1eb7c kinh nghi\u1ec7m chuy\u00ean m\u00f4n \u0111\u01b0\u1ee3c m\u00f4 t\u1ea3 \u1edf m\u1ee9c nguy\u00ean t\u1eafc.\r\n- Kh\u00f4ng bi\u1ebfn quan \u0111i\u1ec3m th\u00e0nh d\u1eef ki\u1ec7n kh\u00e1ch quan; ph\u00e2n bi\u1ec7t r\u00f5 \u0111i\u1ec1u \u0111\u00e3 bi\u1ebft v\u1edbi nh\u1eadn \u0111\u1ecbnh.\r\n- Kh\u00f4ng c\u1ea7n c\u1ed1 t\u1ea1o quan \u0111i\u1ec3m \u0111\u1ed9c \u0111\u00e1o n\u1ebfu ch\u1ee7 \u0111\u1ec1 thu\u1ea7n h\u01b0\u1edbng d\u1eabn ho\u1eb7c d\u1eef li\u1ec7u kh\u00f4ng \u0111\u1ee7.\r\n\r\nGi\u1ecdng v\u0103n s\u1eafc nh\u01b0ng kh\u00f4ng gay g\u1eaft, t\u1ef1 tin nh\u01b0ng kh\u00f4ng ph\u00f4 tr\u01b0\u01a1ng, chuy\u00ean m\u00f4n nh\u01b0ng kh\u00f4ng l\u00ean l\u1edbp. Vi\u1ebft nh\u01b0 m\u1ed9t c\u1ed1 v\u1ea5n trao \u0111\u1ed5i v\u1edbi ng\u01b0\u1eddi ra quy\u1ebft \u0111\u1ecbnh th\u00f4ng minh v\u00e0 b\u1eadn r\u1ed9n. C\u00e2u g\u1ecdn, logic r\u00f5, nh\u01b0ng nh\u1ecbp \u0111i\u1ec7u ph\u1ea3i linh ho\u1ea1t theo lo\u1ea1i b\u00e0i.\r\n\r\nKh\u00f4ng vi\u1ebft nh\u01b0 agency \u0111ang qu\u1ea3ng c\u00e1o d\u1ecbch v\u1ee5. Kh\u00f4ng c\u1ed1 bi\u1ebfn m\u1ecdi v\u1ea5n \u0111\u1ec1 th\u00e0nh nhu c\u1ea7u thu\u00ea Sao Kim. K\u1ebft n\u1ed1i branding v\u1edbi ni\u1ec1m tin, quy\u1ec1n l\u1ef1a ch\u1ecdn, \u0111\u1ecbnh gi\u00e1, b\u00e1n h\u00e0ng, nh\u00e2n t\u00e0i v\u00e0 v\u1ecb th\u1ebf d\u00e0i h\u1ea1n khi m\u1ed1i li\u00ean h\u1ec7 \u0111\u00f3 th\u1eadt s\u1ef1 t\u1ed3n t\u1ea1i.\r\n\r\nM\u1ed7i lu\u1eadn \u0111i\u1ec3m quan tr\u1ecdng c\u1ea7n \u0111\u01b0\u1ee3c n\u00e2ng \u0111\u1ee1 b\u1eb1ng d\u1eef li\u1ec7u \u0111\u1ea7u v\u00e0o, logic, case \u0111\u01b0\u1ee3c cung c\u1ea5p ho\u1eb7c c\u00e1ch di\u1ec5n \u0111\u1ea1t th\u1eadn tr\u1ecdng. Kh\u00f4ng t\u1ef1 t\u1ea1o tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n, d\u1ef1 \u00e1n, s\u1ed1 li\u1ec7u, case study hay k\u1ebft qu\u1ea3 \u0111\u1ec3 t\u0103ng s\u1ee9c thuy\u1ebft ph\u1ee5c.\r\n\r\nH\u1ea1n ch\u1ebf thu\u1eadt ng\u1eef kh\u00f4ng ph\u1ed5 bi\u1ebfn; n\u1ebfu thu\u1eadt ng\u1eef c\u1ea7n thi\u1ebft, gi\u1ea3i th\u00edch nhanh b\u1eb1ng ng\u00f4n ng\u1eef kinh doanh. K\u1ebft b\u00e0i theo logic c\u1ee7a brief: c\u00f3 th\u1ec3 l\u00e0 k\u1ebft lu\u1eadn, nguy\u00ean t\u1eafc, c\u00e2u h\u1ecfi chi\u1ebfn l\u01b0\u1ee3c, checklist, b\u01b0\u1edbc ti\u1ebfp theo ho\u1eb7c CTA; kh\u00f4ng b\u1eaft bu\u1ed9c m\u1ed9t ki\u1ec3u k\u1ebft c\u1ed1 \u0111\u1ecbnh.","resolved_author_style_profile_id":"default","resolved_author_user_id":0,"resolved_author_style_source":"default"},"_saokim_apply_revision_id":0,"_saokim_last_error":[],"_saokim_seo_package":[],"_saokim_local_artifacts":[{"artifact_ref":"local_draft_02b752e62751","schema_version":"saokim.article.v1","step":"draft","type":"local_draft","status":"ready_for_review","model":"openai\/gpt-6-luna","provider":"openrouter","created_at":"2026-10-13T10:30:27+00:00","outline":["H1: \u00dd ngh\u0129a \u0111\u1eb1ng sau m\u00e0u s\u1eafc nh\u1eadn di\u1ec7n c\u1ee7a nh\u1eefng t\u1eadp \u0111o\u00e0n l\u1edbn t\u1ea1i Vi\u1ec7t Nam \u2014 Gi\u1eef nguy\u00ean ti\u00eau \u0111\u1ec1 v\u00e0 slug hi\u1ec7n c\u00f3; kh\u00f4ng \u0111\u1ec1 xu\u1ea5t \u0111\u1ed5i slug.","Sapo (72\u2013120 t\u1eeb, \u0111\u1eb7t ngay sau title v\u00e0 tr\u01b0\u1edbc H2 \u0111\u1ea7u ti\u00ean): Vi\u1ebft m\u1ed9t \u0111o\u1ea1n 72\u2013120 t\u1eeb m\u1edf th\u1eb3ng b\u1eb1ng lu\u1eadn \u0111i\u1ec3m r\u1eb1ng m\u00e0u s\u1eafc g\u00f3p ph\u1ea7n gi\u00fap nh\u1eadn di\u1ec7n v\u00e0 truy\u1ec1n t\u1ea3i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u, nh\u01b0ng \u00fd ngh\u0129a c\u1ee7a m\u00e0u kh\u00f4ng c\u1ed1 \u0111\u1ecbnh m\u00e0 c\u1ea7n \u0111\u01b0\u1ee3c \u0111\u1ecdc trong b\u1ed1i c\u1ea3nh c\u1ee5 th\u1ec3. N\u00eau r\u00f5 b\u00e0i xem x\u00e9t Vingroup, b\u1ed1n ph\u00e2n kh\u00fac M\u01b0\u1eddng Thanh, Bamboo Airways v\u00e0 Vinamilk. H\u1ee9a h\u1eb9n cung c\u1ea5p c\u00e1ch ph\u00e2n t\u00edch l\u1ef1a ch\u1ecdn m\u00e0u s\u1eafc h\u1eefu \u00edch cho ng\u01b0\u1eddi l\u00e0m kinh doanh v\u00e0 Marketing; kh\u00f4ng kh\u1eb3ng \u0111\u1ecbnh m\u00e0u s\u1eafc t\u1ef1 t\u1ea1o ra k\u1ebft qu\u1ea3 kinh doanh. Tr\u00e1nh m\u1edf b\u1eb1ng c\u00e2u h\u1ecfi ho\u1eb7c l\u1eb7p \u00fd.","H2: C\u00e1ch \u0111\u1ecdc m\u00e0u s\u1eafc nh\u1eadn di\u1ec7n: d\u1ea5u hi\u1ec7u quan s\u00e1t \u0111\u01b0\u1ee3c v\u00e0 \u00fd ngh\u0129a c\u1ea7n ki\u1ec3m ch\u1ee9ng \u2014 Gi\u1ea3i th\u00edch ng\u1eafn r\u1eb1ng m\u00e0u kh\u00f4ng ho\u1ea1t \u0111\u1ed9ng ri\u00eang l\u1ebb m\u00e0 ph\u1ed1i h\u1ee3p v\u1edbi bi\u1ec3u t\u01b0\u1ee3ng, ki\u1ec3u ch\u1eef, h\u00ecnh \u1ea3nh, tr\u1ea3i nghi\u1ec7m v\u00e0 t\u00ednh nh\u1ea5t qu\u00e1n tr\u00ean c\u00e1c \u0111i\u1ec3m ch\u1ea1m. N\u00eau gi\u1edbi h\u1ea1n c\u1ee7a vi\u1ec7c g\u00e1n t\u00e2m l\u00fd c\u1ed1 \u0111\u1ecbnh cho m\u1ed9t m\u00e0u: \u00fd ngh\u0129a c\u00f3 th\u1ec3 thay \u0111\u1ed5i theo ng\u00e0nh h\u00e0ng, nh\u00f3m kh\u00e1ch h\u00e0ng v\u00e0 b\u1ed1i c\u1ea3nh v\u0103n h\u00f3a. Ph\u00e2n bi\u1ec7t r\u00f5 d\u1eef ki\u1ec7n doanh nghi\u1ec7p c\u00f4ng b\u1ed1, \u0111\u1eb7c \u0111i\u1ec3m c\u00f3 th\u1ec3 quan s\u00e1t t\u1eeb t\u01b0 li\u1ec7u nh\u1eadn di\u1ec7n v\u00e0 di\u1ec5n gi\u1ea3i c\u1ee7a ng\u01b0\u1eddi vi\u1ebft. Insight c\u1ea7n l\u00e0m r\u00f5: l\u1ef1a ch\u1ecdn m\u00e0u h\u1eefu \u00edch khi li\u00ean h\u1ec7 \u0111\u01b0\u1ee3c v\u1edbi \u0111\u1ecbnh v\u1ecb, t\u1ea1o kh\u00e1c bi\u1ec7t trong b\u1ed1i c\u1ea3nh c\u1ea1nh tranh v\u00e0 v\u1eadn h\u00e0nh nh\u1ea5t qu\u00e1n; \u0111\u00e2y l\u00e0 khung ph\u00e2n t\u00edch, kh\u00f4ng ph\u1ea3i k\u1ebft lu\u1eadn m\u1edbi v\u1ec1 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u. \u0110\u1eb7t t\u1ef1 nhi\u00ean li\u00ean k\u1ebft https:\/\/www.saokim.com.vn\/blog\/nhan-dien-thuong-hieu\/y-nghia-cua-mau-sac-va-cach-ung-dung-trong-xay-dung-thuong-hieu\/ v\u00e0 https:\/\/www.saokim.com.vn\/blog\/xay-dung-thuong-hieu\/ban-sac-doanh-nghiep-va-xu-huong-thiet-ke-bo-nhan-dien-thuong-hieu-2020\/.","H2: Vingroup \u2014 m\u00e0u s\u1eafc trong m\u1ed9t h\u1ec7 nh\u1eadn di\u1ec7n t\u1eadp \u0111o\u00e0n \u2014 Gi\u1eef case Vingroup v\u00e0 ph\u00e2n t\u00edch theo c\u00f9ng tr\u00ecnh t\u1ef1: b\u1ed1i c\u1ea3nh c\u1ea7n thi\u1ebft; h\u1ec7 m\u00e0u, bi\u1ec3u t\u01b0\u1ee3ng v\u00e0 h\u00ecnh \u1ea3nh nh\u1eadn di\u1ec7n quan s\u00e1t \u0111\u01b0\u1ee3c; \u00fd ngh\u0129a c\u00f3 c\u0103n c\u1ee9 ho\u1eb7c c\u00e1ch \u0111\u1ecdc \u0111\u01b0\u1ee3c ghi r\u00f5 l\u00e0 di\u1ec5n gi\u1ea3i; b\u00e0i h\u1ecdc v\u00e0 gi\u1edbi h\u1ea1n. Ki\u1ec3m tra m\u1ecdi th\u00f4ng tin v\u1ec1 l\u1ecbch s\u1eed, \u0111\u1ecbnh v\u1ecb v\u00e0 quan h\u1ec7 t\u1eadp \u0111o\u00e0n theo ngu\u1ed3n bi\u00ean t\u1eadp \u0111\u00e1ng tin c\u1eady, ch\u1ec9 gi\u1eef ph\u1ea7n tr\u1ef1c ti\u1ebfp gi\u00fap hi\u1ec3u nh\u1eadn di\u1ec7n. Kh\u00f4ng kh\u1eb3ng \u0111\u1ecbnh m\u00e0u t\u1ef1 t\u1ea1o ra uy t\u00edn hay hi\u1ec7u qu\u1ea3 kinh doanh. Gi\u1eef \u1ea3nh https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2020\/02\/Vingroup.jpg v\u1edbi l\u1edbp wp-image-326313; alt\/caption ch\u1ec9 m\u00f4 t\u1ea3 \u0111i\u1ec1u nh\u00ecn th\u1ea5y ho\u1eb7c th\u00f4ng tin \u0111\u00e3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c.","H2: M\u01b0\u1eddng Thanh \u2014 so s\u00e1nh h\u1ec7 m\u00e0u qua b\u1ed1n ph\u00e2n kh\u00fac \u2014 Gi\u1eef b\u1ed1n nh\u00f3m Luxury, Grand, Holiday v\u00e0 ti\u00eau chu\u1ea9n d\u01b0\u1edbi c\u00f9ng heading \u0111\u1ec3 l\u00e0m r\u00f5 \u0111i\u1ec3m chung, kh\u00e1c bi\u1ec7t v\u00e0 c\u00e1ch ph\u00e2n t\u1ea7ng nh\u1eadn di\u1ec7n. Tr\u01b0\u1edbc khi m\u00f4 t\u1ea3 v\u1ecb th\u1ebf th\u01b0\u01a1ng hi\u1ec7u, c\u1ea5u tr\u00fac ph\u00e2n kh\u00fac ho\u1eb7c \u00fd ngh\u0129a m\u00e0u, x\u00e1c minh b\u1eb1ng ngu\u1ed3n \u0111\u00e1ng tin c\u1eady t\u1ea1i th\u1eddi \u0111i\u1ec3m \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp; n\u1ebfu kh\u00f4ng \u0111\u1ee7 c\u0103n c\u1ee9, b\u1ecf kh\u1eb3ng \u0111\u1ecbnh ho\u1eb7c tr\u00ecnh b\u00e0y r\u00f5 l\u00e0 quan s\u00e1t\/di\u1ec5n gi\u1ea3i. Kh\u00f4ng bi\u1ebfn li\u00ean t\u01b0\u1edfng m\u00e0u v\u1edbi \u0111\u1eb3ng c\u1ea5p, tr\u1ea3i nghi\u1ec7m hay \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch th\u00e0nh tuy\u00ean b\u1ed1 c\u1ee7a doanh nghi\u1ec7p n\u1ebfu kh\u00f4ng c\u00f3 ngu\u1ed3n. Gi\u1eef c\u00e1c ti\u1ec3u m\u1ee5c d\u1ec5 qu\u00e9t, theo th\u1ee9 t\u1ef1 d\u01b0\u1edbi \u0111\u00e2y.","H3: M\u01b0\u1eddng Thanh Luxury \u2014 M\u00f4 t\u1ea3 h\u1ec7 m\u00e0u v\u00e0 d\u1ea5u hi\u1ec7u nh\u1eadn di\u1ec7n nh\u00ecn th\u1ea5y trong t\u01b0 li\u1ec7u; n\u00eau \u00fd ngh\u0129a ch\u1ec9 khi c\u00f3 c\u0103n c\u1ee9, c\u00f2n l\u1ea1i ghi r\u00f5 l\u00e0 c\u00e1ch \u0111\u1ecdc c\u00f3 \u0111i\u1ec1u ki\u1ec7n. R\u00fat ra b\u00e0i h\u1ecdc v\u1ec1 s\u1ef1 ph\u00f9 h\u1ee3p gi\u1eefa t\u00edn hi\u1ec7u th\u1ecb gi\u00e1c v\u00e0 \u0111\u1ecbnh v\u1ecb ph\u00e2n kh\u00fac nh\u01b0ng kh\u00f4ng coi li\u00ean t\u01b0\u1edfng ch\u1ee7 quan l\u00e0 d\u1eef ki\u1ec7n. Gi\u1eef \u1ea3nh https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2020\/02\/Muong-thanh-Luxury.jpg v\u1edbi l\u1edbp wp-image-326314.","H3: M\u01b0\u1eddng Thanh Grand \u2014 Gi\u1eef c\u00f9ng c\u1ea5u tr\u00fac m\u00f4 t\u1ea3 h\u1ec7 m\u00e0u, b\u1eb1ng ch\u1ee9ng v\u00e0 di\u1ec5n gi\u1ea3i \u0111\u1ec3 ng\u01b0\u1eddi \u0111\u1ecdc c\u00f3 th\u1ec3 so s\u00e1nh v\u1edbi Luxury m\u00e0 kh\u00f4ng suy di\u1ec5n kh\u00e1c bi\u1ec7t ch\u1ec9 t\u1eeb t\u00ean ph\u00e2n kh\u00fac. Gi\u1eef \u1ea3nh https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2020\/02\/Muong-thanh-Grand.jpg v\u1edbi l\u1edbp wp-image-326315.","H3: M\u01b0\u1eddng Thanh Holiday \u2014 Tr\u00ecnh b\u00e0y nh\u1eefng d\u1ea5u hi\u1ec7u m\u00e0u s\u1eafc quan s\u00e1t \u0111\u01b0\u1ee3c v\u00e0 \u00fd ngh\u0129a c\u00f3 c\u0103n c\u1ee9; n\u1ebfu li\u00ean h\u1ec7 m\u00e0u v\u1edbi tr\u1ea3i nghi\u1ec7m ngh\u1ec9 d\u01b0\u1ee1ng, \u0111\u00e1nh d\u1ea5u \u0111\u00f3 l\u00e0 di\u1ec5n gi\u1ea3i tr\u1eeb khi c\u00f3 ph\u00e1t ng\u00f4n ho\u1eb7c t\u01b0 li\u1ec7u x\u00e1c nh\u1eadn. Gi\u1eef \u1ea3nh https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2020\/02\/Muong-thanh-Holiday.jpg v\u1edbi l\u1edbp wp-image-326316.","H3: M\u01b0\u1eddng Thanh ti\u00eau chu\u1ea9n \u2014 D\u00f9ng c\u00f9ng ti\u00eau ch\u00ed so s\u00e1nh v\u1edbi ba nh\u00f3m c\u00f2n l\u1ea1i; x\u00e1c minh c\u00e1ch g\u1ecdi ch\u00ednh th\u1ee9c c\u1ee7a ph\u00e2n kh\u00fac v\u00e0 tr\u00e1nh kh\u1eb3ng \u0111\u1ecbnh v\u1ec1 v\u1ecb th\u1ebf c\u1ee7a M\u01b0\u1eddng Thanh n\u1ebfu ch\u01b0a c\u00f3 ngu\u1ed3n. Gi\u1eef \u1ea3nh https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2020\/02\/Muong-thanh-tieu-chuan-1.jpg v\u1edbi l\u1edbp wp-image-326319.","H2: Bamboo Airways \u2014 \u0111\u1ecdc m\u00e0u s\u1eafc trong b\u1ed1i c\u1ea3nh th\u01b0\u01a1ng hi\u1ec7u h\u00e0ng kh\u00f4ng \u2014 X\u00e1c minh t\u00ean g\u1ecdi Bamboo Airways c\u00f9ng th\u00f4ng tin l\u1ecbch s\u1eed, \u0111\u1ecbnh v\u1ecb v\u00e0 li\u00ean k\u1ebft t\u1eadp \u0111o\u00e0n theo \u0111\u00fang th\u1eddi \u0111i\u1ec3m b\u00e0i \u0111\u00e1nh gi\u00e1; kh\u00f4ng t\u1ef1 c\u1eadp nh\u1eadt ho\u1eb7c coi th\u00f4ng tin ch\u01b0a ki\u1ec3m ch\u1ee9ng l\u00e0 sai\/l\u1ed7i th\u1eddi. M\u00f4 t\u1ea3 h\u1ec7 m\u00e0u v\u00e0 c\u00e1c d\u1ea5u hi\u1ec7u nh\u1eadn di\u1ec7n quan s\u00e1t \u0111\u01b0\u1ee3c; ph\u00e2n bi\u1ec7t \u00fd ngh\u0129a doanh nghi\u1ec7p c\u00f4ng b\u1ed1 v\u1edbi li\u00ean t\u01b0\u1edfng c\u1ee7a ng\u01b0\u1eddi vi\u1ebft. B\u00e0i h\u1ecdc t\u1eadp trung v\u00e0o s\u1ef1 c\u00e2n b\u1eb1ng gi\u1eefa kh\u00e1c bi\u1ec7t th\u01b0\u01a1ng hi\u1ec7u v\u00e0 k\u1ef3 v\u1ecdng th\u1ecb gi\u00e1c c\u1ee7a ng\u00e0nh, kh\u00f4ng tuy\u00ean b\u1ed1 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn l\u1ef1a ch\u1ecdn hay k\u1ebft qu\u1ea3 kinh doanh n\u1ebfu thi\u1ebfu d\u1eef li\u1ec7u. Gi\u1eef \u1ea3nh https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2020\/02\/Bamboo-Airways.jpg v\u1edbi l\u1edbp wp-image-326317.","H2: Vinamilk \u2014 ph\u00e2n bi\u1ec7t m\u00e0u nh\u1eadn di\u1ec7n v\u1edbi tuy\u00ean b\u1ed1 v\u1ec1 v\u1ecb th\u1ebf th\u01b0\u01a1ng hi\u1ec7u \u2014 S\u1eeda l\u1ed7i tr\u00ecnh b\u00e0y 4.Vinamilk th\u00e0nh heading nh\u1ea5t qu\u00e1n. Gi\u1eef n\u1ed9i dung v\u1ec1 m\u00e0u s\u1eafc c\u00f3 c\u0103n c\u1ee9 v\u00e0 ph\u00e2n t\u00edch m\u1ed1i li\u00ean h\u1ec7 v\u1edbi bi\u1ec3u t\u01b0\u1ee3ng, \u0111\u1ecbnh v\u1ecb ho\u1eb7c tr\u1ea3i nghi\u1ec7m ch\u1ec9 khi t\u01b0 li\u1ec7u h\u1ed7 tr\u1ee3. Ki\u1ec3m tra k\u1ef9 c\u00e1c tuy\u00ean b\u1ed1 ti\u00ean phong, chi\u1ebfm l\u0129nh v\u00e0 m\u1ecdi \u00fd ngh\u0129a \u0111\u01b0\u1ee3c g\u00e1n cho t\u1eebng m\u00e0u; gi\u1eef khi c\u00f3 b\u1eb1ng ch\u1ee9ng \u0111\u00e1ng tin c\u1eady, n\u1ebfu kh\u00f4ng th\u00ec b\u1ecf ho\u1eb7c ghi r\u00f5 l\u00e0 nh\u1eadn x\u00e9t. Ki\u1ec3m tra claim r\u1eb1ng 33% th\u01b0\u01a1ng hi\u1ec7u d\u00f9ng xanh lam: c\u1ea7n ngu\u1ed3n, ph\u1ea1m vi, m\u1eabu v\u00e0 th\u1eddi \u0111i\u1ec3m r\u00f5 r\u00e0ng; n\u1ebfu kh\u00f4ng \u0111\u1ee7 c\u0103n c\u1ee9 th\u00ec b\u1ecf con s\u1ed1, kh\u00f4ng thay b\u1eb1ng s\u1ed1 li\u1ec7u kh\u00e1c. Gi\u1eef \u1ea3nh https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2020\/02\/maxresdefault3273961_3122019.jpg v\u1edbi l\u1edbp wp-image-326318; kh\u00f4ng suy \u0111o\u00e1n n\u1ed9i dung \u1ea3nh khi ch\u01b0a ki\u1ec3m tra t\u01b0 li\u1ec7u.","H2: T\u1eeb c\u00e1c case \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh m\u00e0u s\u1eafc c\u1ee7a doanh nghi\u1ec7p \u2014 T\u1ed5ng h\u1ee3p hai trade-off: kh\u00e1c bi\u1ec7t so v\u1edbi ph\u00f9 h\u1ee3p k\u1ef3 v\u1ecdng ng\u00e0nh; \u00fd ngh\u0129a doanh nghi\u1ec7p mong mu\u1ed1n truy\u1ec1n t\u1ea3i so v\u1edbi c\u00e1ch kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1 nh\u1eadn bi\u1ebft. N\u00eau r\u00f5 mu\u1ed1n k\u1ebft lu\u1eadn v\u1ec1 nh\u1eadn bi\u1ebft hay t\u00e1c \u0111\u1ed9ng kinh doanh c\u1ea7n d\u1eef li\u1ec7u ph\u00f9 h\u1ee3p, kh\u00f4ng th\u1ec3 suy ra ch\u1ec9 t\u1eeb h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u. \u0110\u01b0a insight th\u1ef1c h\u00e0nh: m\u00e0u c\u00f3 \u00edch khi g\u1eafn v\u1edbi \u0111\u1ecbnh v\u1ecb, \u0111\u1ee7 kh\u00e1c bi\u1ec7t trong b\u1ed1i c\u1ea3nh c\u1ea1nh tranh, \u0111\u01b0\u1ee3c tri\u1ec3n khai nh\u1ea5t qu\u00e1n tr\u00ean c\u00e1c \u0111i\u1ec3m ch\u1ea1m v\u00e0 \u0111\u01b0\u1ee3c ki\u1ec3m tra v\u1edbi kh\u00e1ch h\u00e0ng thay v\u00ec ch\u1ec9 d\u1ef1a v\u00e0o li\u00ean t\u01b0\u1edfng n\u1ed9i b\u1ed9. \u0110\u1eb7t li\u00ean k\u1ebft https:\/\/www.saokim.com.vn\/blog\/xay-dung-thuong-hieu\/moi-doanh-nghiep-can-biet-de-xay-dung-bo-nhan-dien-thuong-hieu\/ t\u1ea1i \u0111o\u1ea1n m\u1edf r\u1ed9ng li\u00ean quan \u0111\u1ebfn qu\u1ea3n tr\u1ecb h\u1ec7 nh\u1eadn di\u1ec7n; kh\u00f4ng bi\u1ebfn section th\u00e0nh h\u01b0\u1edbng d\u1eabn nh\u1eadp m\u00f4n d\u00e0i.","H2: C\u00e2u h\u1ecfi th\u1ef1c h\u00e0nh tr\u01b0\u1edbc khi ch\u1ed1t ho\u1eb7c \u0111\u1ed5i m\u00e0u nh\u1eadn di\u1ec7n \u2014 K\u1ebft b\u1eb1ng m\u1ed9t nh\u00f3m c\u00e2u h\u1ecfi ng\u1eafn gi\u00fap l\u00e3nh \u0111\u1ea1o v\u00e0 \u0111\u1ed9i ng\u0169 Marketing\/Brand t\u1ef1 \u0111\u00e1nh gi\u00e1: m\u00e0u n\u00e0y h\u1ed7 tr\u1ee3 \u0111\u1ecbnh v\u1ecb n\u00e0o; kh\u00e1c bi\u1ec7t v\u1edbi \u0111\u1ed1i th\u1ee7 ra sao; nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u00f3 th\u1ec3 hi\u1ec3u kh\u00e1c d\u1ef1 ki\u1ebfn th\u1ebf n\u00e0o; m\u00e0u c\u00f3 nh\u1ea5t qu\u00e1n v\u00e0 kh\u1ea3 thi tr\u00ean c\u00e1c \u0111i\u1ec3m ch\u1ea1m kh\u00f4ng; c\u1ea7n b\u1eb1ng ch\u1ee9ng n\u00e0o \u0111\u1ec3 ki\u1ec3m tra nh\u1eadn bi\u1ebft tr\u01b0\u1edbc khi k\u1ebft lu\u1eadn? Tr\u00e1nh CTA b\u00e1n d\u1ecbch v\u1ee5 ho\u1eb7c \u0111o\u1ea1n k\u1ebft qu\u1ea3ng c\u00e1o d\u00e0i. C\u00f3 th\u1ec3 \u0111\u1eb7t li\u00ean k\u1ebft https:\/\/www.saokim.com.vn\/ m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean trong ng\u1eef c\u1ea3nh t\u00e0i nguy\u00ean th\u01b0\u01a1ng hi\u1ec7u li\u00ean quan, kh\u00f4ng bi\u1ebfn th\u00e0nh l\u1eddi m\u1eddi ch\u00e0o. To\u00e0n b\u00e0i h\u01b0\u1edbng t\u1edbi kho\u1ea3ng 6000 t\u1eeb nh\u01b0ng \u01b0u ti\u00ean insight, b\u1eb1ng ch\u1ee9ng v\u00e0 kh\u1ea3 n\u0103ng ra quy\u1ebft \u0111\u1ecbnh thay v\u00ec k\u00e9o d\u00e0i n\u1ed9i dung.","Y\u00eau c\u1ea7u bi\u00ean t\u1eadp xuy\u00ean su\u1ed1t \u2014 Gi\u1eef t\u1ef1 nhi\u00ean c\u00e1c c\u1ee5m m\u00e0u s\u1eafc nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, \u00fd ngh\u0129a m\u00e0u s\u1eafc trong nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 v\u00ed d\u1ee5 m\u00e0u s\u1eafc c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t Nam; kh\u00f4ng nh\u1ed3i t\u1eeb kh\u00f3a. R\u00fat g\u1ecdn l\u1eddi d\u1eabn h\u1ecfi-\u0111\u00e1p, c\u00e2u m\u1eddi \u0111\u1ecdc ti\u1ebfp, l\u1ecbch s\u1eed kh\u00f4ng li\u00ean quan, m\u00f4 t\u1ea3 d\u1ecbch v\u1ee5 l\u1eb7p v\u00e0 m\u1ef9 t\u1eeb chung. D\u00f9ng \u0111o\u1ea1n ng\u1eafn, heading m\u00f4 t\u1ea3, c\u1ea5u tr\u00fac case nh\u1ea5t qu\u00e1n; d\u1ecdn HTML th\u1eeba nh\u01b0ng kh\u00f4ng l\u00e0m m\u1ea5t n\u1ed9i dung h\u1eefu \u00edch. Kh\u00f4ng th\u00eam th\u01b0\u01a1ng hi\u1ec7u, s\u1ed1 li\u1ec7u, ngu\u1ed3n, k\u1ebft qu\u1ea3 hay URL m\u1edbi. Gi\u1eef nguy\u00ean to\u00e0n b\u1ed9 b\u1ea3y URL \u1ea3nh v\u00e0 c\u00e1c l\u1edbp wp-image t\u01b0\u01a1ng \u1ee9ng \u0111\u00e3 ch\u1ec9 \u0111\u1ecbnh; alt ch\u1ec9 m\u00f4 t\u1ea3 n\u1ed9i dung nh\u00ecn th\u1ea5y ho\u1eb7c th\u00f4ng tin x\u00e1c \u0111\u1ecbnh t\u1eeb t\u01b0 li\u1ec7u. Kh\u00f4ng suy \u0111o\u00e1n r\u1eb1ng metadata \u0111\u00e3 \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u."],"post_title":"\u00dd ngh\u0129a \u0111\u1eb1ng sau m\u00e0u s\u1eafc nh\u1eadn di\u1ec7n c\u1ee7a nh\u1eefng t\u1eadp \u0111o\u00e0n l\u1edbn t\u1ea1i Vi\u1ec7t Nam","post_content":"\n

M\u00e0u s\u1eafc nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u gi\u00fap doanh nghi\u1ec7p \u0111\u01b0\u1ee3c nh\u1eadn ra, nh\u01b0ng \u00fd ngh\u0129a c\u1ee7a m\u00e0u ph\u1ee5 thu\u1ed9c ng\u00e0nh h\u00e0ng, v\u0103n h\u00f3a v\u00e0 to\u00e0n b\u1ed9 h\u1ec7 th\u1ed1ng th\u1ecb gi\u00e1c. Qua h\u00ecnh minh h\u1ecda Vingroup, M\u01b0\u1eddng Thanh, Bamboo Airways v\u00e0 Vinamilk, b\u00e0i vi\u1ebft ph\u00e2n bi\u1ec7t d\u1ea5u hi\u1ec7u quan s\u00e1t \u0111\u01b0\u1ee3c v\u1edbi di\u1ec5n gi\u1ea3i c\u00f3 \u0111i\u1ec1u ki\u1ec7n, \u0111\u1ed3ng th\u1eddi n\u00eau ti\u00eau ch\u00ed \u0111\u00e1nh gi\u00e1 l\u1ef1a ch\u1ecdn m\u00e0u m\u00e0 kh\u00f4ng suy ra \u00fd \u0111\u1ed3 hay k\u1ebft qu\u1ea3 kinh doanh.<\/p>\n\n\n\n

\u0110\u1ecdc m\u00e0u nh\u1eadn di\u1ec7n trong b\u1ed1i c\u1ea3nh, kh\u00f4ng ch\u1ec9 nh\u00ecn b\u1ea3ng m\u00e0u<\/h2>\n\n\n\n

M\u00e0u s\u1eafc ch\u1ec9 ph\u00e1t huy vai tr\u00f2 nh\u1eadn di\u1ec7n khi ph\u1ed1i h\u1ee3p v\u1edbi bi\u1ec3u t\u01b0\u1ee3ng, ki\u1ec3u ch\u1eef, h\u00ecnh \u1ea3nh v\u00e0 c\u00e1ch \u1ee9ng d\u1ee5ng tr\u00ean c\u00e1c \u0111i\u1ec3m ch\u1ea1m. M\u1ed9t h\u00ecnh minh h\u1ecda cho th\u1ea5y nh\u1eefng d\u1ea5u hi\u1ec7u th\u1ecb gi\u00e1c trong h\u00ecnh \u0111\u00f3, nh\u01b0ng kh\u00f4ng t\u1ef1 x\u00e1c nh\u1eadn h\u1ec7 nh\u1eadn di\u1ec7n hi\u1ec7n h\u00e0nh hay \u00fd \u0111\u1ed3 ch\u00ednh th\u1ee9c c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n

Khi \u0111\u1ecdc c\u00e1c v\u00ed d\u1ee5 d\u01b0\u1edbi \u0111\u00e2y, h\u00e3y t\u00e1ch ba l\u1edbp: d\u1ea5u hi\u1ec7u nh\u00ecn th\u1ea5y<\/strong>, c\u00e1ch di\u1ec5n gi\u1ea3i c\u00f3 \u0111i\u1ec1u ki\u1ec7n<\/strong> v\u00e0 b\u00e0i h\u1ecdc c\u00f3 th\u1ec3 ki\u1ec3m tra trong th\u1ef1c t\u1ebf<\/strong>. M\u00e0u doanh nghi\u1ec7p mu\u1ed1n truy\u1ec1n t\u1ea3i c\u0169ng ch\u01b0a ch\u1eafc l\u00e0 m\u00e0u kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1 nh\u1eadn bi\u1ebft.<\/p>\n\n\n\n

\u0110\u1ec3 hi\u1ec3u th\u00eam c\u00e1ch m\u00e0u ph\u1ed1i h\u1ee3p v\u1edbi h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ecdc v\u1ec1 \u00fd ngh\u0129a m\u00e0u s\u1eafc trong nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/a> v\u00e0 b\u1ea3n s\u1eafc doanh nghi\u1ec7p trong thi\u1ebft k\u1ebf b\u1ed9 nh\u1eadn di\u1ec7n<\/a>.<\/p>\n\n\n\n

Vingroup: m\u00e0u \u0111\u1ecf c\u1ea7n \u0111\u01b0\u1ee3c \u0111\u1ecdc c\u00f9ng h\u1ec7 nh\u1eadn di\u1ec7n<\/h2>\n\n\n\n
\"H\u00ecnh<\/figure>\n\n\n\n

D\u1ea5u hi\u1ec7u trong h\u00ecnh:<\/strong> nh\u1eadn di\u1ec7n Vingroup xu\u1ea5t hi\u1ec7n v\u1edbi m\u00e0u \u0111\u1ecf. H\u00ecnh kh\u00f4ng cho bi\u1ebft m\u1ed1c \u00e1p d\u1ee5ng, n\u00ean kh\u00f4ng th\u1ec3 x\u00e1c nh\u1eadn b\u1ea3ng m\u00e0u hi\u1ec7n h\u00e0nh hay to\u00e0n b\u1ed9 h\u1ec7 nh\u1eadn di\u1ec7n c\u1ee7a t\u1eadp \u0111o\u00e0n.<\/p>\n\n\n\n

C\u00e1ch di\u1ec5n gi\u1ea3i v\u00e0 b\u00e0i h\u1ecdc:<\/strong> \u0111\u1ecf c\u00f3 th\u1ec3 t\u1ea1o \u0111i\u1ec3m nh\u1ea5n th\u1ecb gi\u00e1c ho\u1eb7c g\u1ee3i nh\u1eefng li\u00ean t\u01b0\u1edfng kh\u00e1c nhau t\u00f9y b\u1ed1i c\u1ea3nh; kh\u00f4ng n\u00ean g\u00e1n cho m\u00e0u m\u1ed9t th\u00f4ng \u0111i\u1ec7p ch\u00ednh th\u1ee9c khi ch\u01b0a c\u00f3 c\u0103n c\u1ee9. Khi \u0111\u00e1nh gi\u00e1 l\u1ef1a ch\u1ecdn m\u00e0u, h\u00e3y xem m\u00e0u c\u00f3 gi\u00fap nh\u1eadn ra th\u01b0\u01a1ng hi\u1ec7u trong c\u00e1c \u1ee9ng d\u1ee5ng th\u1ef1c t\u1ebf v\u00e0 ph\u1ed1i h\u1ee3p r\u00f5 v\u1edbi bi\u1ec3u t\u01b0\u1ee3ng, ki\u1ec3u ch\u1eef hay kh\u00f4ng. M\u00e0u s\u1eafc t\u1ef1 n\u00f3 kh\u00f4ng ch\u1ee9ng minh uy t\u00edn, v\u1ecb th\u1ebf ho\u1eb7c k\u1ebft qu\u1ea3 kinh doanh.<\/p>\n\n\n\n

M\u01b0\u1eddng Thanh: ph\u00e2n bi\u1ec7t c\u00e1c nh\u00f3m m\u00e0 v\u1eabn gi\u1eef nh\u1eadn di\u1ec7n chung<\/h2>\n\n\n\n

B\u1ed1n h\u00ecnh d\u01b0\u1edbi \u0111\u00e2y mang c\u00e1c nh\u00e3n Luxury, Grand, Holiday v\u00e0 ti\u00eau chu\u1ea9n, v\u1edbi m\u00e0u s\u1eafc v\u00e0 h\u1ecda ti\u1ebft kh\u00e1c nhau. \u0110\u00e2y l\u00e0 nh\u1eefng nh\u00e3n trong t\u01b0 li\u1ec7u minh h\u1ecda, kh\u00f4ng ph\u1ea3i x\u00e1c nh\u1eadn v\u1ec1 c\u1ea5u tr\u00fac ph\u00e2n nh\u00f3m hay h\u1ec7 nh\u1eadn di\u1ec7n hi\u1ec7n h\u00e0nh c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n

M\u01b0\u1eddng Thanh Luxury<\/h3>\n\n\n\n
\"H\u00ecnh<\/figure>\n\n\n\n

D\u1ea5u hi\u1ec7u trong h\u00ecnh:<\/strong> s\u1eafc t\u00edm, v\u00e0ng \u0111\u1ed3ng v\u00e0 h\u1ecda ti\u1ebft g\u1ee3i th\u1ed5 c\u1ea9m. C\u00e1ch di\u1ec5n gi\u1ea3i v\u00e0 b\u00e0i h\u1ecdc:<\/strong> t\u1ed5 h\u1ee3p n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u0111\u1ecdc nh\u01b0 m\u1ed9t h\u01b0\u1edbng h\u00ecnh \u1ea3nh ri\u00eang, nh\u01b0ng kh\u00f4ng \u0111\u1ee7 \u0111\u1ec3 kh\u1eb3ng \u0111\u1ecbnh \u0111\u1ecbnh v\u1ecb ch\u00ednh th\u1ee9c ho\u1eb7c c\u1ea3m nh\u1eadn c\u1ee7a kh\u00e1ch h\u00e0ng. N\u1ebfu m\u00e0u \u0111\u01b0\u1ee3c d\u00f9ng \u0111\u1ec3 ph\u00e2n bi\u1ec7t nh\u00f3m d\u1ecbch v\u1ee5, c\u1ea7n ki\u1ec3m tra xem kh\u00e1ch h\u00e0ng c\u00f3 nh\u1eadn ra kh\u00e1c bi\u1ec7t m\u00e0 v\u1eabn nh\u1eadn di\u1ec7n \u0111\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u chung hay kh\u00f4ng.<\/p>\n\n\n\n

M\u01b0\u1eddng Thanh Grand<\/h3>\n\n\n\n
\"H\u00ecnh<\/figure>\n\n\n\n

D\u1ea5u hi\u1ec7u trong h\u00ecnh:<\/strong> xanh lam v\u00e0 v\u00e0ng \u0111\u1ed3ng \u0111i c\u00f9ng h\u1ecda ti\u1ebft d\u1ea1ng tia ch\u1edbp, kh\u00e1c v\u1edbi t\u1ed5 h\u1ee3p m\u00e0u v\u00e0 h\u1ecda ti\u1ebft \u1edf h\u00ecnh Luxury. C\u00e1ch di\u1ec5n gi\u1ea3i v\u00e0 b\u00e0i h\u1ecdc:<\/strong> kh\u00e1c bi\u1ec7t th\u1ecb gi\u00e1c c\u00f3 th\u1ec3 gi\u00fap ph\u00e2n bi\u1ec7t c\u00e1c nh\u00f3m, nh\u01b0ng kh\u00f4ng cho bi\u1ebft nh\u00f3m kh\u00e1ch h\u00e0ng hay tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf. Khi so s\u00e1nh, h\u00e3y xem bi\u1ec3u t\u01b0\u1ee3ng v\u00e0 ki\u1ec3u ch\u1eef c\u00f3 t\u1ea1o \u0111\u1ee7 d\u1ea5u hi\u1ec7u chung \u0111\u1ec3 c\u00e1c nh\u00f3m kh\u00f4ng tr\u1edf n\u00ean r\u1eddi r\u1ea1c hay kh\u00f4ng.<\/p>\n\n\n\n

M\u01b0\u1eddng Thanh Holiday<\/h3>\n\n\n\n
\"H\u00ecnh<\/figure>\n\n\n\n

D\u1ea5u hi\u1ec7u trong h\u00ecnh:<\/strong> s\u1eafc xanh ng\u1ecdc. C\u00e1ch di\u1ec5n gi\u1ea3i v\u00e0 b\u00e0i h\u1ecdc:<\/strong> m\u00e0u n\u00e0y c\u00f3 th\u1ec3 g\u1ee3i s\u1ef1 th\u01b0 th\u00e1i v\u1edbi m\u1ed9t s\u1ed1 ng\u01b0\u1eddi, nh\u01b0ng li\u00ean t\u01b0\u1edfng \u0111\u00f3 kh\u00f4ng ph\u1ea3i b\u1eb1ng ch\u1ee9ng v\u1ec1 \u00fd \u0111\u1ed3 thi\u1ebft k\u1ebf hay c\u1ea3m nh\u1eadn th\u1ef1c t\u1ebf. N\u1ebfu m\u00e0u nh\u1eb1m l\u00e0m r\u00f5 t\u00ednh ch\u1ea5t m\u1ed9t nh\u00f3m d\u1ecbch v\u1ee5, h\u00e3y ki\u1ec3m tra kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1 li\u00ean h\u1ec7 m\u00e0u v\u1edbi \u0111i\u1ec1u g\u00ec.<\/p>\n\n\n\n

Nh\u00e3n \u201cM\u01b0\u1eddng Thanh ti\u00eau chu\u1ea9n\u201d trong h\u00ecnh<\/h3>\n\n\n\n
\"H\u00ecnh<\/figure>\n\n\n\n

D\u1ea5u hi\u1ec7u trong h\u00ecnh:<\/strong> h\u00ecnh mang nh\u00e3n \u201cM\u01b0\u1eddng Thanh ti\u00eau chu\u1ea9n\u201d v\u00e0 th\u1ec3 hi\u1ec7n m\u00e0u xanh l\u00e1. C\u00e1ch di\u1ec5n gi\u1ea3i v\u00e0 b\u00e0i h\u1ecdc:<\/strong> nh\u00e3n n\u00e0y ch\u1ec9 m\u00f4 t\u1ea3 t\u01b0 li\u1ec7u \u0111ang c\u00f3, kh\u00f4ng x\u00e1c nh\u1eadn t\u00ean ph\u00e2n kh\u00fac ch\u00ednh th\u1ee9c. Khi thi\u1ebft k\u1ebf nhi\u1ec1u nh\u00f3m, c\u1ea7n th\u1ed1ng nh\u1ea5t c\u00e1ch g\u1ecdi v\u00e0 ki\u1ec3m tra m\u00e0u c\u00f3 ph\u00e2n bi\u1ec7t r\u00f5 m\u00e0 kh\u00f4ng t\u1ea1o li\u00ean t\u01b0\u1edfng ngo\u00e0i ch\u1ee7 \u0111\u00edch hay kh\u00f4ng.<\/p>\n\n\n\n

So s\u00e1nh c\u00e1c h\u00ecnh M\u01b0\u1eddng Thanh: c\u00e2n b\u1eb1ng ph\u00e2n bi\u1ec7t v\u00e0 th\u1ed1ng nh\u1ea5t<\/h2>\n\n\n\n

\u0110\u1eb7t c\u1ea1nh nhau, b\u1ed1n h\u00ecnh cho th\u1ea5y c\u00e1c t\u1ed5 h\u1ee3p kh\u00e1c nhau: t\u00edm, v\u00e0ng \u0111\u1ed3ng v\u00e0 h\u1ecda ti\u1ebft g\u1ee3i th\u1ed5 c\u1ea9m; xanh lam, v\u00e0ng \u0111\u1ed3ng v\u00e0 h\u1ecda ti\u1ebft d\u1ea1ng tia ch\u1edbp; xanh ng\u1ecdc; xanh l\u00e1. S\u1ef1 \u0111a d\u1ea1ng n\u00e0y g\u1ee3i ra m\u1ed9t c\u00e2u h\u1ecfi qu\u1ea3n tr\u1ecb c\u1ee5 th\u1ec3: m\u1ed7i nh\u00f3m c\u00f3 \u0111\u1ee7 kh\u00e1c bi\u1ec7t \u0111\u1ec3 \u0111\u01b0\u1ee3c nh\u1eadn ra, \u0111\u1ed3ng th\u1eddi c\u00f3 \u0111\u1ee7 d\u1ea5u hi\u1ec7u chung \u0111\u1ec3 kh\u00e1ch h\u00e0ng hi\u1ec3u ch\u00fang thu\u1ed9c c\u00f9ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng?<\/p>\n\n\n\n

C\u00e0ng kh\u00e1c bi\u1ec7t gi\u1eefa c\u00e1c nh\u00f3m, c\u00e0ng c\u1ea7n gi\u1eef \u0111\u1ee7 d\u1ea5u hi\u1ec7u chung \u0111\u1ec3 kh\u00e1ch h\u00e0ng nh\u1eadn ra ch\u00fang thu\u1ed9c c\u00f9ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u.<\/strong> V\u00ec v\u1eady, \u0111\u00e1nh gi\u00e1 c\u1ea3 m\u00e0u, bi\u1ec3u t\u01b0\u1ee3ng, ki\u1ec3u ch\u1eef v\u00e0 c\u00e1ch \u1ee9ng d\u1ee5ng h\u1eefu \u00edch h\u01a1n k\u1ebft lu\u1eadn ch\u1ec9 t\u1eeb m\u00e0u ch\u1ee7 \u0111\u1ea1o; h\u00ecnh minh h\u1ecda c\u0169ng kh\u00f4ng thay th\u1ebf vi\u1ec7c x\u00e1c minh t\u00ean g\u1ecdi, c\u1ea5u tr\u00fac nh\u00f3m hay ph\u1ea3n h\u1ed3i kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n

Bamboo Airways: c\u00e2n nh\u1eafc kh\u00e1c bi\u1ec7t v\u1edbi k\u1ef3 v\u1ecdng ng\u00e0nh<\/h2>\n\n\n\n
\"H\u00ecnh<\/figure>\n\n\n\n

D\u1ea5u hi\u1ec7u trong h\u00ecnh:<\/strong> c\u00e1c s\u1eafc xanh \u0111i c\u00f9ng bi\u1ec3u t\u01b0\u1ee3ng tre. \u0110\u00e2y l\u00e0 m\u00f4 t\u1ea3 h\u00ecnh \u1ea3nh \u0111\u01b0\u1ee3c d\u1eabn, kh\u00f4ng x\u00e1c nh\u1eadn h\u1ec7 nh\u1eadn di\u1ec7n hi\u1ec7n h\u00e0nh hay th\u00f4ng \u0111i\u1ec7p ch\u00ednh th\u1ee9c.<\/p>\n\n\n\n

C\u00e1ch di\u1ec5n gi\u1ea3i v\u00e0 b\u00e0i h\u1ecdc:<\/strong> ng\u01b0\u1eddi xem c\u00f3 th\u1ec3 li\u00ean t\u01b0\u1edfng xanh l\u00e1 v\u1edbi tre, c\u00f2n xanh d\u01b0\u01a1ng v\u1edbi tr\u1eddi ho\u1eb7c bi\u1ec3n; \u0111\u00f3 l\u00e0 c\u00e1ch \u0111\u1ecdc h\u00ecnh \u1ea3nh, kh\u00f4ng ph\u1ea3i tuy\u00ean b\u1ed1 c\u1ee7a doanh nghi\u1ec7p. V\u1edbi th\u01b0\u01a1ng hi\u1ec7u h\u00e0ng kh\u00f4ng, b\u00e0i to\u00e1n l\u1ef1a ch\u1ecdn l\u00e0 t\u1ea1o d\u1ea5u hi\u1ec7u \u0111\u1ee7 kh\u00e1c bi\u1ec7t nh\u01b0ng v\u1eabn ph\u00f9 h\u1ee3p v\u1edbi k\u1ef3 v\u1ecdng kh\u00e1ch h\u00e0ng v\u1ec1 ng\u00e0nh. H\u00e3y ki\u1ec3m tra kh\u1ea3 n\u0103ng nh\u1eadn ra th\u01b0\u01a1ng hi\u1ec7u tr\u00ean c\u00e1c \u1ee9ng d\u1ee5ng th\u1ef1c t\u1ebf, thay v\u00ec suy ra hi\u1ec7u qu\u1ea3 t\u1eeb m\u1ed9t h\u00ecnh \u0111\u01a1n l\u1ebb.<\/p>\n\n\n\n

Vinamilk: kh\u00f4ng suy ra \u00fd ngh\u0129a th\u01b0\u01a1ng hi\u1ec7u ch\u1ec9 t\u1eeb xanh v\u00e0 tr\u1eafng<\/h2>\n\n\n\n
\"H\u00ecnh<\/figure>\n\n\n\n

D\u1ea5u hi\u1ec7u trong h\u00ecnh:<\/strong> m\u00e0u xanh v\u00e0 tr\u1eafng. T\u01b0 li\u1ec7u kh\u00f4ng x\u00e1c \u0111\u1ecbnh m\u1ed1c \u00e1p d\u1ee5ng, v\u00ec v\u1eady h\u00ecnh kh\u00f4ng x\u00e1c nh\u1eadn b\u1ea3ng m\u00e0u hi\u1ec7n h\u00e0nh c\u1ee7a Vinamilk.<\/p>\n\n\n\n

C\u00e1ch di\u1ec5n gi\u1ea3i v\u00e0 b\u00e0i h\u1ecdc:<\/strong> ng\u01b0\u1eddi xem c\u00f3 th\u1ec3 li\u00ean h\u1ec7 m\u00e0u tr\u1eafng v\u1edbi s\u1eefa ho\u1eb7c m\u00e0u xanh v\u1edbi nh\u1eefng \u00fd ngh\u0129a kh\u00e1c nhau, nh\u01b0ng kh\u00f4ng n\u00ean coi li\u00ean t\u01b0\u1edfng \u1ea5y l\u00e0 \u00fd \u0111\u1ed3 \u0111\u00e3 \u0111\u01b0\u1ee3c x\u00e1c nh\u1eadn. Khi \u0111\u00e1nh gi\u00e1 l\u1ef1a ch\u1ecdn m\u00e0u, h\u00e3y t\u00e1ch \u00fd \u0111\u1ecbnh c\u1ee7a \u0111\u1ed9i ng\u0169 kh\u1ecfi c\u00e1ch kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1 nh\u1eadn bi\u1ebft. H\u00ecnh \u1ea3nh ri\u00eang l\u1ebb c\u0169ng kh\u00f4ng \u0111\u1ee7 c\u0103n c\u1ee9 \u0111\u1ec3 k\u1ebft lu\u1eadn v\u1ec1 v\u1ecb th\u1ebf th\u01b0\u01a1ng hi\u1ec7u hay k\u1ebft qu\u1ea3 kinh doanh.<\/p>\n\n\n\n

Checklist ra quy\u1ebft \u0111\u1ecbnh tr\u01b0\u1edbc khi ch\u1ed1t ho\u1eb7c \u0111\u1ed5i m\u00e0u nh\u1eadn di\u1ec7n<\/h2>\n\n\n\n

M\u00e0u l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a h\u1ec7 th\u1ed1ng th\u01b0\u01a1ng hi\u1ec7u, kh\u00f4ng ph\u1ea3i l\u1ef1a ch\u1ecdn th\u1ea9m m\u1ef9 \u0111\u1ed9c l\u1eadp. Tr\u01b0\u1edbc khi ch\u1ed1t ho\u1eb7c thay \u0111\u1ed5i, h\u00e3y l\u00e0m r\u00f5 c\u00e1c \u0111i\u1ec3m sau:<\/p>\n\n\n\n