{"id":326406,"date":"2020-02-13T08:50:45","date_gmt":"2020-02-13T01:50:45","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=326406"},"modified":"2020-02-17T10:16:19","modified_gmt":"2020-02-17T03:16:19","slug":"xay-dung-thuong-hieu-8-buoc-de-thanh-cong-p1","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/xay-dung-thuong-hieu\/xay-dung-thuong-hieu-8-buoc-de-thanh-cong-p1\/","title":{"rendered":"X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u: 8 b\u01b0\u1edbc \u0111\u1ec3 th\u00e0nh c\u00f4ng (P1)"},"content":{"rendered":"

\u0110\u1ee9ng tr\u01b0\u1edbc s\u1ef1 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd c\u1ee7a kh\u00f4ng gian s\u1ed1, x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng nhi\u1ec7m v\u1ee5 t\u1ed1i quan tr\u1ecdng c\u1ee7a c\u00e1c doanh nghi\u1ec7p. Tuy nhi\u00ean, ki\u1ebfn th\u1ee9c s\u00e1ch v\u1edf l\u00e0 ch\u01b0a \u0111\u1ee7. C\u00e1c doanh nghi\u1ec7p c\u1ea7n \u0111\u1ebfn nh\u1eefng kinh nghi\u1ec7m th\u1ef1c ti\u1ec5n t\u1eeb nh\u1eefng g\u00f3c nh\u00ecn chuy\u00ean nghi\u1ec7p h\u01a1n.\u00a0<\/span><\/p>\n

Hi\u1ec3u \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3, Sao Kim mang \u0111\u1ebfn chia s\u1ebb v\u1ec1 8 b\u01b0<\/strong><\/span>\u1edbc x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/strong> hi\u1ec7u qu\u1ea3<\/strong> c\u1ee7a chuy\u00ean gia Marketing Felicia C. Sullivan \u2013 ng\u01b0\u1eddi \u0111\u00e3 c\u00f3 h\u01a1n 20 n\u0103m kinh nghi\u1ec7m l\u00e0m vi\u1ec7c t\u1ea1i c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn nh\u01b0: <\/span>Time Warner Cable, Mattel, Verizon, Est\u00e9e Lauder, Calvin Klein\u2026<\/span><\/span><\/p>\n

1. Th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec? V\u00ec sao ph\u1ea3i x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u?<\/b><\/span><\/h2>\n

Tr\u01b0\u1edbc khi b\u1eaft tay v\u00e0o <\/span>x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/span><\/b><\/a>, b\u1ea1n c\u1ea7n hi\u1ec3u \u0111\u01b0\u1ee3c \u201cth\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec?\u201d. Th\u01b0\u01a1ng hi\u1ec7u l\u00e0 s\u1ef1 nh\u1eadn th\u1ee9c c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1ec1 m\u1ed9t doanh nghi\u1ec7p. Nh\u1eefng nh\u1eadn th\u1ee9c \u0111\u00f3 b\u1eaft ngu\u1ed3n t\u1eeb c\u00e2u chuy\u1ec7n doanh nghi\u1ec7p mu\u1ed1n k\u1ec3 l\u1ea1i, t\u1ea7m nh\u00ecn, gi\u00e1 tr\u1ecb doanh nghi\u1ec7p n\u1eafm gi\u1eef, s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5 doanh nghi\u1ec7p cung c\u1ea5p v\u00e0 c\u00e1ch th\u1ee9c chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng qua vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 \u0111\u00f3.<\/span><\/span><\/p>\n

\"xay-dung-thuong-hieu-8-buoc-de-thanh-cong-p1-1\"
X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u – nhi\u1ec7m v\u1ee5 c\u1ee7a m\u1ecdi doanh nghi\u1ec7p<\/em><\/span><\/figcaption><\/figure>\n

Vi\u1ec7c ph\u00e1t tri\u1ec3n m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u t\u1ee9c l\u00e0 b\u1ea1n \u0111\u1ecbnh ngh\u0129a, gi\u1ea3i th\u00edch th\u00f4ng \u0111i\u1ec7p c\u1ee7a doanh nghi\u1ec7p v\u00e0 di\u1ec5n d\u1ecbch th\u00f4ng \u0111i\u1ec7p \u0111\u00f3 tr\u00ean c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng \u2013 n\u01a1i c\u00f3 th\u1ec3 k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng. Qu\u00e1 tr\u00ecnh t\u1ea1o ra m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u bao g\u1ed3m: nghi\u00ean c\u1ee9u, t\u01b0 duy, ph\u00e2n t\u00edch d\u1eef li\u1ec7u, nh\u1eadn th\u1ee9c v\u00e0 t\u1ea7m nh\u00ecn chi\u1ebfn l\u01b0\u1ee3c cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n. Qu\u00e1 tr\u00ecnh n\u00e0y \u0111i\u1ec1u h\u01b0\u1edbng m\u1ecdi quy\u1ebft \u0111\u1ecbnh trong t\u1ed5 ch\u1ee9c c\u1ee7a b\u1ea1n.<\/span><\/p>\n

2. 4 th\u00e0nh t\u1ed1 t\u1ea1o n\u00ean m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng<\/b><\/span><\/h2>\n

D\u1ef1a tr\u00ean kinh nghi\u1ec7m l\u00e0m vi\u1ec7c v\u1edbi nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u l\u1edbn, chuy\u00ean gia Marketing Felicia C. Sullivan cho r\u1eb1ng: \u201cM\u1ed9t th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng \u0111\u01b0\u1ee3c t\u1ea1o n\u00ean b\u1edfi 4 th\u00e0nh t\u1ed1 ch\u00ednh\u201d:<\/span><\/p>\n

2.1.<\/b>\u00a0 <\/span> Ph\u00e1t tri\u1ec3n n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng hi\u1ec7u<\/b><\/span><\/h3>\n

Ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u bao g\u1ed3m nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c, thi\u1ebft k\u1ebf s\u00e1ng t\u1ea1o v\u00e0 ki\u1ebfn t\u1ea1o t\u01b0 duy d\u1ef1a tr\u00ean th\u1ecb tr\u01b0\u1eddng kinh doanh, kh\u00e1ch h\u00e0ng, nh\u1eefng y\u1ebfu t\u1ed1 th\u01b0\u01a1ng m\u1ea1i kh\u00e1c. C\u0169ng gi\u1ed1ng nh\u01b0 x\u00e2y nh\u00e0, b\u1ea1n t\u1ea1o d\u1ef1ng n\u1ec1n t\u1ea3ng, guidelines v\u00e0 nh\u1eefng quy lu\u1eadt tr\u01b0\u1edbc khi \u0111\u1eb7t nh\u1eefng vi\u00ean g\u1ea1ch \u0111\u1ea7u ti\u00ean. Hi\u1ec3u m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n, b\u1ea1n \u0111ang \u0111i t\u00ecm c\u00e2u tr\u1ea3 l\u1eddi cho c\u00e1c c\u00e2u h\u1ecfi d\u01b0\u1edbi \u0111\u00e2y:<\/span><\/p>\n

–<\/span>\u00a0 \u00a0 \u00a0 <\/span> Doanh nghi\u1ec7p c\u1ee7a b\u1ea1n l\u00e0 ai?<\/span><\/span><\/p>\n

–\u00a0 \u00a0\u00a0<\/span> Doanh nghi\u1ec7p c\u1ee7a b\u1ea1n l\u00e0m g\u00ec?<\/span><\/span><\/p>\n

–<\/span>\u00a0 \u00a0 \u00a0 <\/span> Ai l\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ee7a b\u1ea1n?<\/span><\/span><\/p>\n

–<\/span>\u00a0 \u00a0 \u00a0 <\/span> V\u00ec sao b\u1ea1n c\u1ea7n ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u?<\/span><\/span><\/p>\n

–<\/span>\u00a0 \u00a0 \u00a0 <\/span> M\u1ee5c \u0111\u00edch?<\/span><\/span><\/p>\n

–<\/span>\u00a0 \u00a0 \u00a0 <\/span> L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 tr\u1edf n\u00ean kh\u00e1c bi\u1ec7t so v\u1edbi c\u00e1c doanh nghi\u1ec7p kh\u00e1c?<\/span><\/span><\/p>\n

Nh\u1eefng c\u00e2u h\u1ecfi n\u00e0y s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n \u0111\u1ed9ng l\u1ef1c \u0111\u1eb1ng sau vi\u1ec7c ph\u1ed5 bi\u1ebfn th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 t\u1eeb \u0111\u00f3 \u0111\u01b0a ra \u0111\u01b0\u1ee3c chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3.<\/span><\/p>\n

B\u00ean c\u1ea1nh \u0111\u00f3, b\u1ea1n c\u0169ng kh\u00f4ng th\u1ec3 t\u1ea1o m\u1ed9t h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n h\u00ecnh \u1ea3nh hi\u1ec7u qu\u1ea3 m\u00e0 kh\u00f4ng c\u1ea7n x\u00e1c \u0111\u1ecbnh tr\u01b0\u1edbc y\u1ebfu t\u1ed1 ch\u00ednh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. Trong \u0111\u00f3, c\u00e1c c\u00f4ng c\u1ee5 tr\u1ef1c quan m\u00e0 t\u1ed5 ch\u1ee9c s\u1eed d\u1ee5ng \u0111\u1ec3 qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u bao g\u1ed3m logo, s\u1eed d\u1ee5ng logo v\u00e0 \u1ee9ng d\u1ee5ng, font ch\u1eef, b\u1ea3ng m\u00e0u, h\u00ecnh \u1ea3nh, thi\u1ebft k\u1ebf v\u00e0 nguy\u00ean t\u1eafc b\u1ed1 c\u1ee5c.<\/span><\/p>\n

\"xay-dung-thuong-hieu-8-buoc-de-thanh-cong-p1-2\"
Logo \u0111\u01b0\u1ee3c Sao Kim thi\u1ebft k\u1ebf cho kh\u00e1ch h\u00e0ng<\/em><\/span><\/figcaption><\/figure>\n

2.2.<\/b>\u00a0 <\/span> C\u00e1ch th\u1ee9c th\u1ec3 hi\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/b><\/span><\/h3>\n

D\u1ef1a tr\u00ean s\u1ef1 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 <\/span>h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n h\u00ecnh \u1ea3nh<\/span><\/a><\/span>,<\/span> c\u00e1ch th\u1ee9c th\u1ec3 hi\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n ch\u00ednh l\u00e0 s\u1ef1 g\u1ee3i nh\u1eafc b\u00ean ngo\u00e0i. T\u1eeb website, qu\u1ea3ng c\u00e1o PPC, qu\u1ea3ng c\u00e1o banner tr\u00ean MXH, brochures, qu\u1ea3ng c\u00e1o tr\u00ean TV, radio, b\u1ea3ng x\u1ebfp h\u1ea1ng billboards, c\u00e1ch th\u1ec3 hi\u1ec7n th\u01b0\u01a1ng hi\u1ec7u l\u00e0 c\u00e1ch th\u1ee9c giao ti\u1ebfp gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/span><\/span><\/p>\n

2.3. Ph\u1ed5 bi\u1ebfn th\u01b0\u01a1ng hi\u1ec7u<\/b><\/span><\/h3>\n

Ph\u1ed5 bi\u1ebfn th\u01b0\u01a1ng hi\u1ec7u gi\u1ed1ng nh\u01b0 vi\u1ec7c c\u1ea7m m\u1ed9t chi\u1ebfc loa v\u00e0 lan t\u1ecfa th\u00f4ng \u0111i\u1ec7p c\u1ee7a b\u1ea1n \u0111\u1ebfn v\u1edbi c\u00f4ng ch\u00fang d\u01b0\u1edbi h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb, qu\u1ea3ng c\u00e1o v\u00e0 quan h\u1ec7 c\u00f4ng ch\u00fang (PR). H\u00e3y coi \u0111\u00e2y l\u00e0 giai \u0111o\u1ea1n ph\u00e2n ph\u1ed1i c\u1ee7a quy tr\u00ecnh <\/span>x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/b>. Giai \u0111o\u1ea1n n\u00e0y nh\u1eb1m ph\u1ee5c v\u1ee5 cho ho\u1ea1t \u0111\u1ed9ng, m\u1ee5c ti\u00eau kinh doanh v\u00e0 c\u00e1c m\u1ee5c \u0111\u00edch kh\u00e1c c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/span><\/p>\n

2.4. Uy t\u00edn th\u01b0\u01a1ng hi\u1ec7u<\/b><\/span><\/h3>\n

Uy t\u00edn th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 l\u00e0 s\u1ef1 chi\u1ebfm l\u0129nh th\u1ecb tr\u01b0\u1eddng, s\u1ef1 kh\u00e1c bi\u1ec7t \u0111\u1ed9t ph\u00e1 hay c\u00e1c gi\u1ea3i th\u01b0\u1edfng, th\u00e0nh c\u00f4ng quan tr\u1ecdng m\u00e0 doanh nghi\u1ec7p \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c d\u1ef1a tr\u00ean k\u1ebft qu\u1ea3 c\u1ee7a c\u00f4ng vi\u1ec7c kinh doanh trong m\u1ed9t l\u0129nh v\u1ef1c c\u1ee5 th\u1ec3. Ch\u1eb3ng h\u1ea1n nh\u01b0 c\u00e1c lu\u1eadt s\u01b0 c\u00f3 th\u1ec3 tr\u00ecnh b\u00e0y s\u1ed1 l\u01b0\u1ee3ng v\u1ee5 \u00e1n, phi\u00ean t\u00f2a m\u00e0 h\u1ecd \u0111\u00e3 th\u1eafng ki\u1ec7n tr\u00ean website c\u1ee7a m\u00ecnh. N\u00f3i t\u00f3m l\u1ea1i, uy t\u00edn th\u01b0\u01a1ng hi\u1ec7u thi\u1ebft l\u1eadp vi\u1ec7c b\u1ea1n s\u1ebd n\u00f3i g\u00ec v\u1ec1 nh\u1eefng tr\u1ea3i nghi\u1ec7m v\u00e0 th\u00e0nh c\u00f4ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n

\"xay-dung-thuong-hieu-8-buoc-de-thanh-cong-p1-3\"
Uy t\u00edn th\u01b0\u01a1ng hi\u1ec7u – c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u x\u00e2y d\u1ef1ng ni\u1ec1m tin cho kh\u00e1ch h\u00e0ng<\/em><\/span><\/figcaption><\/figure>\n

Chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u<\/span><\/a><\/span> l\u00e0 k\u1ebf ho\u1ea1ch m\u00e0 doanh nghi\u1ec7p t\u1ea1o ra nh\u1eb1m \u0111\u1ecbnh v\u1ecb b\u1ea3n th\u00e2n trong t\u00e2m tr\u00ed c\u1ee7a \u0111\u1ed1i t\u00e1c, kh\u00e1ch h\u00e0ng. N\u00f3 \u0111\u01b0\u1ee3c d\u00f9ng \u0111\u1ec3 t\u1ea1o ra nh\u1eadn th\u1ee9c, Khi m\u1ed9t c\u00f4ng ty th\u00e0nh c\u00f4ng v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u, kh\u00e1ch h\u00e0ng bi\u1ec7t \u0111\u01b0\u1ee3c h\u1ecd l\u00e0 ai, h\u1ecd l\u00e0m g\u00ec \u0111\u00fang nh\u01b0 c\u00e1ch doanh nghi\u1ec7p mong mu\u1ed1n. T\u1eeb \u0111\u00f3, kh\u00e1ch h\u00e0ng c\u0169ng h\u00ecnh th\u00e0nh n\u00ean quan \u0111i\u1ec3m ri\u00eang v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/span><\/p>\n

\u00a08 b\u01b0\u1edbc x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng<\/b><\/span><\/h2>\n

\u00a0B\u01b0\u1edbc 1: X\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng, \u0111\u1ed1i th\u1ee7 v\u00e0 t\u1ef1 \u0111\u00e1nh gi\u00e1 doanh nghi\u1ec7p<\/b><\/span><\/h3>\n

Hi\u1ec3u v\u1ec1 kh\u00e1ch h\u00e0ng<\/b><\/span><\/h3>\n

Nhi\u1ec1u doanh nghi\u1ec7p khi b\u1eaft tay v\u00e0o <\/span>x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/b>, ti\u1ebfng n\u00f3i, chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung, logo, trang web c\u1ee7a h\u1ecd nh\u01b0ng l\u1ea1i qu\u00ean m\u1ea5t kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh ch\u00ednh l\u00e0 nh\u00e2n t\u1ed1 quan tr\u1ecdng nh\u1ea5t.<\/span><\/span><\/p>\n

Kh\u00e1ch h\u00e0ng n\u00ean l\u00e0 c\u1ed1t l\u00f5i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u b\u1edfi v\u00ec cu\u1ed1i c\u00f9ng h\u1ecd s\u1ebd quy\u1ebft \u0111\u1ecbnh s\u1ef1 th\u00e0nh c\u00f4ng trong kinh doanh c\u1ee7a b\u1ea1n. Kh\u00f4ng c\u00f3 kh\u00e1ch h\u00e0ng, kh\u00f4ng c\u00f3 doanh nghi\u1ec7p v\u00ec h\u1ecd l\u00e0 ngu\u1ed3n doanh thu c\u1ee7a b\u1ea1n. Kh\u00e1ch h\u00e0ng mu\u1ed1n bi\u1ebft b\u1ea1n l\u00e0 ai, b\u1ea1n \u0111\u1ea1i di\u1ec7n cho \u0111i\u1ec1u g\u00ec v\u00e0 b\u1ea1n s\u1ebd l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 cu\u1ed9c s\u1ed1ng c\u1ee7a h\u1ecd t\u1ed1t h\u01a1n hay d\u1ec5 d\u00e0ng h\u01a1n ho\u1eb7c ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 th\u00eam ph\u1ea7n vui v\u1ebb.<\/span><\/p>\n

\u0110\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng hay kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau l\u00e0 m\u1ed9t nh\u00f3m m\u00e0 b\u1ea1n mu\u1ed1n thu h\u00fat s\u1ef1 ch\u00fa \u00fd v\u00e0 t\u1ea1o d\u1ef1ng m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i. M\u1ee5c ti\u00eau l\u00e0 t\u00ecm ra v\u00e0 hi\u1ec3u \u0111\u01b0\u1ee3c nh\u1eefng mong mu\u1ed1n, nhu c\u1ea7u, s\u1edf th\u00edch v\u00e0 l\u1ed1i s\u1ed1ng c\u1ee7a h\u1ecd; v\u00e0 \u0111\u1ea3m b\u1ea3o k\u1ebft n\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n.<\/span><\/p>\n

H\u00e3y nh\u1edb r\u1eb1ng, kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n kh\u00f4ng ph\u1ea3i l\u00e0 to\u00e0n th\u1ebf gi\u1edbi. Ch\u1eb3ng h\u1ea1n, b\u1ea1n c\u00f3 m\u1ed9t doanh nghi\u1ec7p b\u00e1n nh\u1eefng b\u1ed9 \u0111\u1ed3 cao c\u1ea5p d\u00e0nh cho nam gi\u1edbi tr\u1ef1c tuy\u1ebfn. B\u1ea1n s\u1ebd n\u00f3i \u201cT\u00f4i mu\u1ed1n nh\u1eafm v\u00e0o m\u1ecdi ng\u01b0\u1eddi \u0111\u00e0n \u00f4ng tr\u00ean th\u1ebf gi\u1edbi!\u201d Thay v\u00e0o \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 n\u00f3i \u201c\u0110\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a t\u00f4i l\u00e0 nh\u1eefng ng\u01b0\u1eddi \u0111\u00e0n \u00f4ng gi\u00e0u c\u00f3 c\u00f3 \u00fd th\u1ee9c v\u1ec1 phong c\u00e1ch, nh\u1eefng ng\u01b0\u1eddi l\u00e0m vi\u1ec7c trong c\u00e1c ng\u00e0nh ngh\u1ec1 ph\u00f9 h\u1ee3p.<\/span><\/p>\n

M\u1ed9t khi b\u1ea1n \u0111\u00e3 t\u00ecm ra ng\u01b0\u1eddi b\u1ea1n mu\u1ed1n ti\u1ebfp c\u1eadn, h\u00e3y l\u00e0m quen v\u1edbi h\u1ecd. B\u00e2y gi\u1edd b\u1ea1n ph\u1ea3i tr\u1edf th\u00e0nh m\u1ed9t nh\u00e2n vi\u00ean CIA. \u0110\u1ea7u ti\u00ean, c\u00f3 \u0111\u01b0\u1ee3c th\u00f4ng tin nh\u00e2n kh\u1ea9u h\u1ecdc c\u01a1 b\u1ea3n (ngh\u0129a l\u00e0 tu\u1ed5i, gi\u1edbi t\u00ednh, thu nh\u1eadp, t\u00ecnh tr\u1ea1ng h\u00f4n nh\u00e2n, \u0111\u1ecba l\u00fd, gi\u00e1o d\u1ee5c, ngh\u1ec1 nghi\u1ec7p). Sau \u0111\u00f3, \u0111i \u0111\u1ebfn nh\u1eefng y\u1ebfu t\u1ed1 nh\u01b0: t\u00e2m l\u00fd h\u1ecdc v\u00e0 d\u1eef li\u1ec7u h\u00e0nh vi.<\/span><\/p>\n

H\u00e0nh vi: H\u1ecd l\u00e0 ai? H\u1ecd mu\u1ed1n g\u00ec v\u00e0 h\u1ecd h\u00e0nh \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o? Th\u00f3i quen c\u1ee7a h\u1ecd l\u00e0 g\u00ec? H\u1ecd ch\u00ednh th\u1ee9c trong giao ti\u1ebfp hay h\u1ecd s\u1eed d\u1ee5ng bi\u1ec3u t\u01b0\u1ee3ng c\u1ea3m x\u00fac? H\u1ecd c\u00f3 online kh\u00f4ng? N\u1ebfu v\u1eady, nh\u1eefng trang web, m\u1ea1ng x\u00e3 h\u1ed9i, blog, di\u1ec5n \u0111\u00e0n, v.v … n\u00e0o h\u1ecd c\u00f3 truy c\u1eadp? T\u00ecm hi\u1ec3u s\u00e2u m\u1ecdi th\u1ee9 v\u1ec1 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n t\u1eeb c\u00e1c t\u1ea1p ch\u00ed v\u00e0 ch\u01b0\u01a1ng tr\u00ecnh TV m\u00e0 h\u1ecd xem cho \u0111\u1ebfn th\u1eddi gian v\u00e0 t\u1ea7n su\u1ea5t h\u1ecd s\u1eed d\u1ee5ng smartphone.\u00a0<\/span><\/p>\n

\u0110\u1ed9ng l\u1ef1c: \u0110i\u1ec1u g\u00ec th\u00fac \u0111\u1ea9y h\u1ecd h\u00e0nh \u0111\u1ed9ng? T\u1ea1i sao h\u1ecd s\u1ebd \u0111\u1ebfn v\u1edbi b\u1ea1n? H\u1ecd c\u00f3 kinh nghi\u1ec7m g\u00ec v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 trong l\u0129nh v\u1ef1c c\u1ee7a b\u1ea1n? \u0110\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng nh\u01b0 th\u1ebf n\u00e0o? H\u00e3y xem x\u00e9t s\u00e1u \u0111\u1ed9ng l\u1ef1c c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng: n\u1ed9i dung, gi\u1ea3m chi ph\u00ed, l\u1ef1a ch\u1ecdn, ti\u1ec7n l\u1ee3i, t\u00f9y bi\u1ebfn v\u00e0 c\u1ed9ng \u0111\u1ed3ng.<\/span><\/p>\n

\u1ea2nh h\u01b0\u1edfng: H\u1ecd tin t\u01b0\u1edfng ai? Nh\u1eefng t\u00e0i nguy\u00ean n\u00e0o h\u1ecd s\u1eed d\u1ee5ng \u0111\u1ec3 t\u00ecm ki\u1ebfm v\u00e0 th\u00f4ng tin? Nh\u1eefng trang web n\u00e0o h\u1ecd truy c\u1eadp v\u00e0 d\u1ef1a v\u00e0o cho \u00fd ki\u1ebfn \u200b\u200bkh\u00e1ch quan?<\/span><\/p>\n

\u0110i\u1ec3m nh\u1ea1y c\u1ea3m: \u0110i\u1ec1u g\u00ec khi\u1ebfn h\u1ecd th\u1ee9c \u0111\u00eam? H\u1ecd c\u1ea7n g\u00ec \u0111\u1ec3 l\u00e0m cho cu\u1ed9c s\u1ed1ng c\u1ee7a h\u1ecd d\u1ec5 d\u00e0ng h\u01a1n ho\u1eb7c t\u1ed1t h\u01a1n? Khi ph\u00e0n n\u00e0n, h\u1ecd th\u01b0\u1eddng ph\u00e0n n\u00e0n v\u1ec1 \u0111i\u1ec1u g\u00ec? X\u00e1c \u0111\u1ecbnh c\u00e1c th\u00e1ch th\u1ee9c c\u1ed1t l\u00f5i c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi khi n\u00e0o, nh\u01b0 th\u1ebf n\u00e0o v\u00e0 t\u1ea1i sao h\u1ecd tr\u1ea3i nghi\u1ec7m ch\u00fang.<\/span><\/p>\n

H\u00e0nh tr\u00ecnh: Chu\u1ea9n b\u1ecb m\u1ed9t cu\u1ed1n s\u1ed5 tay v\u00e0 vi\u1ebft ra tr\u1ea3i nghi\u1ec7m ho\u00e0n ch\u1ec9nh c\u1ee7a kh\u00e1ch h\u00e0ng tr\u01b0\u1edbc, trong v\u00e0 sau khi s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n. Nghi\u00ean c\u1ee9u v\u00e0 trao \u0111\u1ed5i v\u1edbi kh\u00e1ch h\u00e0ng s\u1ebd gi\u00fap \u00edch cho \u0111i\u1ec1u n\u00e0y.<\/span><\/p>\n

Hi\u1ec3u v\u1ec1 \u0111\u1ed1i th\u1ee7<\/b><\/span><\/h3>\n

Tr\u01b0\u1edbc khi b\u1ea1n b\u1eaft \u0111\u1ea7u kinh doanh, c\u00f3 l\u1ebd b\u1ea1n \u0111\u00e3 nghi\u00ean c\u1ee9u r\u1ea5t nhi\u1ec1u v\u1ec1 th\u1ecb tr\u01b0\u1eddng bao g\u1ed3m:<\/span><\/p>\n

– Quy m\u00f4 th\u1ecb tr\u01b0\u1eddng v\u00e0 CAGR (t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng k\u00e9p h\u00e0ng n\u0103m): Th\u1ecb tr\u01b0\u1eddng l\u1edbn nh\u01b0 th\u1ebf n\u00e0o, c\u00f3 t\u0103ng tr\u01b0\u1edfng kh\u00f4ng, v\u00e0 v\u1edbi t\u1ed1c \u0111\u1ed9 n\u00e0o?<\/span><\/p>\n

– S\u1ee9c kh\u1ecfe th\u1ecb tr\u01b0\u1eddng v\u00e0 s\u1ef1 b\u1ec1n v\u1eefng: Ng\u00e0nh c\u00f4ng nghi\u1ec7p c\u1ee7a b\u1ea1n tr\u00ec tr\u1ec7 hay b\u00f9ng n\u1ed5? B\u1ea1n \u0111ang t\u00ecm ki\u1ebfm m\u1ed9t con \u0111\u01b0\u1eddng m\u1edbi hay c\u1ea1nh tranh tr\u00ean con \u0111\u01b0\u1eddng s\u1eb5n c\u00f3?<\/span><\/p>\n

B\u1ea1n c\u00f3 ho\u1ea1t \u0111\u1ed9ng t\u1eeb m\u00f4 h\u00ecnh kinh doanh\/ho\u1ea1t \u0111\u1ed9ng ti\u00eau chu\u1ea9n hay b\u1ea1n c\u00f3 c\u00e1ch l\u00e0m vi\u1ec7c m\u1edbi? V\u00ed d\u1ee5 nh\u01b0, Everlane v\u00e0 Cuyana \u0111\u1ee9ng ngo\u00e0i c\u00e1c nh\u00e0 b\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn v\u00ec h\u1ecd b\u00e1n tr\u1ef1c ti\u1ebfp cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 minh b\u1ea1ch v\u1ec1 s\u1ea3n xu\u1ea5t v\u00e0 ho\u1ea1t \u0111\u1ed9ng.<\/span><\/p>\n

B\u1ea1n c\u00f3 m\u1ed9t chuy\u00ean m\u00f4n, s\u1ef1 kh\u00e1c bi\u1ec7t s\u00e2u s\u1eafc hay l\u1ee3i th\u1ebf n\u00e0o kh\u00f4ng?<\/span><\/p>\n

\u0110\u1ed1i th\u1ee7 c\u1ea1nh tranh: Ai l\u00e0 ng\u01b0\u1eddi ch\u01a1i gi\u1ea3i \u0111\u1ea5u l\u1edbn v\u00e0 nh\u1ecf? \u0110i\u1ec3m m\u1ea1nh v\u00e0 \u0111i\u1ec3m y\u1ebfu c\u1ee7a h\u1ecd l\u00e0 g\u00ec? L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 h\u1ecd kh\u00e1c v\u1edbi b\u1ea1n? L\u00e0m th\u1ebf n\u00e0o h\u1ecdc h\u1ecd c\u00f3 th\u1ec3 giao ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng? Ch\u1ee7 y\u1ebfu, b\u1ea1n mu\u1ed1n ph\u00e2n t\u00edch s\u1ef1 c\u1ea1nh tranh tr\u1ef1c ti\u1ebfp c\u1ee7a m\u00ecnh \u0111\u1ed3ng th\u1eddi \u0111\u1ec3 m\u1eaft \u0111\u1ebfn c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, c\u00e1c c\u00f4ng ty li\u00ean quan \u0111\u1ebfn ng\u00e0nh c\u1ee7a b\u1ea1n nh\u01b0ng kh\u00f4ng tr\u1ef1c ti\u1ebfp c\u1ea1nh tranh trong \u0111\u00f3. H\u1ecd n\u00f3i chuy\u1ec7n v\u1edbi m\u1ed9t kh\u00e1ch h\u00e0ng t\u01b0\u01a1ng t\u1ef1 v\u00e0 h\u1ecd c\u00f3 ti\u1ec1m n\u0103ng th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng c\u1ee7a b\u1ea1n. .<\/span><\/p>\n

V\u00f2ng \u0111\u1eddi s\u1ea3n ph\u1ea9m: Gi\u1edbi thi\u1ec7u, t\u0103ng tr\u01b0\u1edfng, tr\u01b0\u1edfng th\u00e0nh v\u00e0 suy gi\u1ea3m t\u1ea1o n\u00ean v\u00f2ng \u0111\u1eddi s\u1ea3n ph\u1ea9m c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. Th\u1ecb tr\u01b0\u1eddng \u1edf \u0111\u00e2u b\u00e2y gi\u1edd v\u00e0 b\u1ea1n ph\u00f9 h\u1ee3p \u1edf \u0111\u00e2u? B\u1ea1n \u0111ang gi\u1edbi thi\u1ec7u m\u1ed9t s\u1ea3n ph\u1ea9m m\u1edbi trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng tr\u01b0\u1edfng th\u00e0nh? B\u1ea1n th\u1ed1ng l\u0129nh m\u1ed9t th\u1ecb tr\u01b0\u1eddng ng\u00e1ch? <\/span><\/p>\n

Ma tr\u1eadn Ansoff gi\u00fap b\u1ea1n x\u00e1c \u0111\u1ecbnh v\u1ecb tr\u00ed trong c\u1ea5u tr\u00fac th\u1ecb tr\u01b0\u1eddng v\u00e0 ti\u1ec1m n\u0103ng ph\u00e1t tri\u1ec3n c\u1ee7a b\u1ea1n. \u0110i\u1ec1u n\u00e0y s\u1ebd \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb v\u00e0 \u0111i\u1ec1u ch\u1ec9nh. Ma tr\u1eadn n\u00e0y l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c gi\u00fap doanh nghi\u1ec7p v\u1ea1ch ra chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng th\u00f4ng qua vi\u1ec7c k\u1ebft h\u1ee3p c\u00e1c th\u1ecb tr\u01b0\u1eddng s\u1eb5n c\u00f3.<\/span><\/p>\n

\"Xay-dung-thuong-hieu-8-buoc-de-thanh-cong-p1-4\"
Ma tr\u1eadn Ansoff<\/em><\/span><\/figcaption><\/figure>\n

Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng ch\u00ednh: \u0110\u00e2y l\u00e0 m\u1ed9t thay \u0111\u1ed5i nh\u1ecf trong ph\u00e2n t\u00edch kh\u00e1ch h\u00e0ng b\u1ea1n \u0111\u00e3 th\u1ef1c hi\u1ec7n v\u00ec b\u1ea1n nh\u00ecn v\u00e0o ng\u00e0nh c\u00f4ng nghi\u1ec7p r\u1ed9ng l\u1edbn v\u00e0 hi\u1ec3u nh\u00f3m kh\u00e1ch h\u00e0ng l\u1edbn h\u01a1n ph\u00e2n kh\u00fac b\u1ea1n tr\u1ef1c ti\u1ebfp mu\u1ed1n thu h\u00fat. Nh\u01b0 Forever 21, Eileen Fisher v\u00e0 Versace, t\u1ea5t c\u1ea3 \u0111\u1ec1u l\u00e0 nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang nh\u01b0ng h\u1ecd \u0111\u00e3 thu h\u00fat \u0111\u01b0\u1ee3c nhi\u1ec1u \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1c nhau d\u1ef1a tr\u00ean nh\u00e2n kh\u1ea9u h\u1ecdc, t\u00e2m l\u00fd h\u1ecdc v\u00e0 m\u1ed1i quan h\u1ec7. Khi b\u1ea1n x\u00e1c \u0111\u1ecbnh \u0111\u1ecba \u0111i\u1ec3m ph\u00f9 h\u1ee3p v\u1edbi m\u00ecnh, b\u1ea1n s\u1ebd c\u00f3 m\u1ed9t s\u1ef1 hi\u1ec3u bi\u1ebft tinh t\u1ebf h\u01a1n v\u1ec1 n\u1ec1n t\u1ea3ng c\u1ee7a b\u1ea3n th\u00e2n.<\/span><\/p>\n

\u0110\u1ed5i m\u1edbi v\u00e0 xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng: Ai \u0111ang d\u1eabn d\u1eaft s\u1ef1 thay \u0111\u1ed5i trong l\u0129nh v\u1ef1c c\u1ee7a b\u1ea1n? Ng\u00e0nh ngh\u1ec1 c\u1ee7a b\u1ea1n c\u00f3 xu h\u01b0\u1edbng \u0111\u1ed5i m\u1edbi hay \u0111ang tr\u00ec tr\u1ec7? B\u1ea1n ph\u00f9 h\u1ee3p v\u1edbi ph\u1ed5 xu h\u01b0\u1edbng n\u00e0o? B\u1ea1n c\u00f3 suy ngh\u0129 v\u1ec1 ph\u00eda tr\u01b0\u1edbc? B\u1ea1n l\u00e0 ng\u01b0\u1eddi \u0111\u1ea7u ti\u00ean ti\u1ebfp th\u1ecb hay b\u1ea3o th\u1ee7 th\u1eadn tr\u1ecdng? N\u00f3 r\u1ea5t c\u1ea7n thi\u1ebft \u0111\u1ec3 theo k\u1ecbp s\u1ef1 \u0111\u1ed5i m\u1edbi c\u1ee7a kh\u00e1ch h\u00e0ng, ng\u00e0nh v\u00e0 \u0111\u00e1nh gi\u00e1 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n r\u01a1i v\u00e0o ph\u1ea1m vi \u0111\u00f3 v\u00e0 khi n\u00e0o\/ l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 b\u1ea1n th\u00edch nghi.<\/span><\/p>\n

R\u00e0o c\u1ea3n gia nh\u1eadp, d\u1ec5 d\u00e0ng tho\u00e1t ra: L\u00e0m th\u1ebf n\u00e0o d\u1ec5 d\u00e0ng \u0111\u1ec3 b\u01b0\u1edbc v\u00e0o v\u00e0 r\u1eddi kh\u1ecfi th\u1ecb tr\u01b0\u1eddng? N\u1ebfu c\u00f4ng vi\u1ec7c kinh doanh c\u1ee7a b\u1ea1n kh\u00f3 kh\u0103n h\u01a1n, b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111i\u1ec1u \u0111\u00f3 cho l\u1ee3i th\u1ebf c\u1ee7a m\u00ecnh.<\/span><\/p>\n

T\u1ea5t c\u1ea3 c\u00e1c nghi\u00ean c\u1ee9u v\u00e0 ph\u00e2n t\u00edch n\u00e0y c\u0169ng r\u1ea5t quan tr\u1ecdng khi ph\u00e1t tri\u1ec3n \u0111\u1ecbnh v\u1ecb v\u00e0 m\u1ee5c \u0111\u00edch c\u1ee7a b\u1ea1n. N\u00f3 bu\u1ed9c b\u1ea1n ph\u1ea3i xem x\u00e9t v\u1ecb tr\u00ed c\u1ee7a m\u00ecnh trong ng\u00e0nh c\u00f4ng nghi\u1ec7p v\u00e0 y\u1ebfu t\u1ed1 n\u00e0o s\u1ebd khi\u1ebfn b\u1ea1n n\u1ed5i b\u1eadt.<\/span><\/p>\n

Hi\u1ec3u v\u1ec1 doanh nghi\u1ec7p<\/b><\/span><\/h3>\n

Ph\u1ea7n kh\u00f3 nh\u1ea5t c\u1ee7a vi\u1ec7c <\/span>x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/b> l\u00e0 th\u00e0nh th\u1eadt v\u1ec1 doanh nghi\u1ec7p. Khi x\u00e2y d\u1ef1ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u, kh\u00f4ng ai \u0111\u00e1nh gi\u00e1 kh\u00e1ch quan c\u00e1c \u0111i\u1ec3m b\u00e1n h\u00e0ng \u0111\u1ed9c \u0111\u00e1o v\u00e0 l\u1ee3i \u00edch s\u1ea3n ph\u1ea9m h\u01a1n kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n. H\u1ea7u h\u1ebft c\u00e1c CEO \u0111\u1ec1u nh\u00ecn nh\u1eadn th\u00e0nh c\u00f4ng th\u00f4ng qua l\u0103ng k\u00ednh l\u1ee3i nhu\u1eadn v\u00e0 b\u1ea5t c\u1ee9 \u0111i\u1ec1u g\u00ec kh\u00f4ng \u0111\u00f3ng g\u00f3p cho b\u1ee9c tranh l\u1ee3i nhu\u1eadn \u0111\u00f3 l\u00e0 m\u1ed9t chi ph\u00ed. V\u00e0 t\u1ea5t c\u1ea3 ch\u00fang ta \u0111\u1ec1u bi\u1ebft l\u00e0m th\u1ebf n\u00e0o c\u00e1c doanh nghi\u1ec7p nh\u00ecn th\u1ea5y chi ph\u00ed.<\/span><\/span><\/p>\n

Nhi\u1ec1u ng\u01b0\u1eddi l\u1ea7m t\u01b0\u1edfng qu\u00e1 tr\u00ecnh <\/span>x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/b> kh\u00f4ng quan tr\u1ecdng. Th\u1ef1c t\u1ebf, b\u1ea1n c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c ROI tr\u1ef1c ti\u1ebfp (l\u1ee3i t\u1ee9c \u0111\u1ea7u t\u01b0) ho\u1eb7c ROA (l\u1ee3i nhu\u1eadn tr\u00ean t\u00e0i s\u1ea3n) t\u1eeb \u0111\u1ecbnh v\u1ecb v\u00e0 th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u. Tuy nhi\u00ean, b\u1ea1n kh\u00f4ng th\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh \u0111\u00fang \u0111\u1eafn v\u1ec1 doanh nghi\u1ec7p c\u1ee7a m\u00ecnh n\u1ebfu b\u1ea1n l\u00e0m vi\u1ec7c tr\u00ean n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng hi\u1ec7u y\u1ebfu \u1edbt. L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 b\u1ea1n b\u00e1n \u0111\u01b0\u1ee3c nhi\u1ec1u s\u1ea3n ph\u1ea9m h\u01a1n n\u1ebfu b\u1ea1n kh\u00f4ng bi\u1ebft c\u00e1ch n\u00f3i chuy\u1ec7n v\u1edbi kh\u00e1ch h\u00e0ng? N\u00f3i g\u00ec, n\u00f3i khi n\u00e0o, n\u00f3i nh\u01b0 th\u1ebf n\u00e0o? L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 b\u1ea1n n\u1ed5i b\u1eadt n\u1ebfu b\u1ea1n c\u0169ng kh\u00f4ng bi\u1ebft \u0111i\u1ec1u g\u00ec l\u00e0m cho b\u1ea1n tr\u1edf n\u00ean \u0111\u1ed9c \u0111\u00e1o? T\u1ea1i sao kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng n\u00ean tin v\u00e0o tuy\u00ean b\u1ed1 v\u00e0 cam k\u1ebft c\u1ee7a b\u1ea1n n\u1ebfu b\u1ea1n c\u0169ng kh\u00f4ng bi\u1ebft t\u1ea1i sao h\u1ecd n\u00ean tin? Kh\u00f4ng c\u00f3 doanh nghi\u1ec7p c\u00f3 th\u1ec3 th\u00e0nh c\u00f4ng m\u00e0 kh\u00f4ng c\u00f3 c\u00e1c y\u1ebfu t\u1ed1 th\u01b0\u01a1ng hi\u1ec7u c\u01a1 b\u1ea3n.<\/span><\/span><\/p>\n

M\u1ed9t ph\u1ea7n c\u1ee7a qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u bu\u1ed9c b\u1ea1n ph\u1ea3i kh\u00e1ch quan v\u00e0 trung th\u1ef1c v\u1ec1 s\u1ea3n ph\u1ea9m, m\u1ee5c \u0111\u00edch, \u0111\u1ecbnh v\u1ecb, cam k\u1ebft, th\u00f4ng \u0111i\u1ec7p v\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n r\u1ea5t quan tr\u1ecdng cho s\u1ef1 ph\u00e1t tri\u1ec3n l\u00e2u d\u00e0i.<\/span><\/p>\n

Ph\u1ea7n 1 c\u1ee7a b\u00e0i vi\u1ebft \u201c<\/span>X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/b>: 8 b\u01b0\u1edbc th\u00e0nh c\u00f4ng\u201d \u0111\u00e3 l\u00e0m r\u00f5 v\u1ec1 4 th\u00e0nh t\u1ed1 t\u1ea1o n\u00ean s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u v\u00e0 b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean gi\u00fap th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng. C\u00f9ng \u0111\u00f3n \u0111\u1ecdc nh\u1eefng b\u01b0\u1edbc ti\u1ebfp theo trong ph\u1ea7n 2 c\u1ee7a b\u00e0i vi\u1ebft <\/span>T\u1ea1i \u0111\u00e2y<\/b>.<\/span><\/a><\/span><\/span><\/p>\n

Ngu\u1ed3n tham kh\u1ea3o<\/em>:\u00a0Sao Kim Branding<\/a><\/span><\/span><\/p>\n

Xem th\u00eam c\u00e1c b\u00e0i vi\u1ebft h\u1ea5p d\u1eabn kh\u00e1c: <\/span><\/p>\n