{"id":326821,"date":"2020-02-26T08:49:20","date_gmt":"2020-02-26T01:49:20","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=326821"},"modified":"2022-09-20T10:12:06","modified_gmt":"2022-09-20T03:12:06","slug":"digital-branding-la-gi-cach-ung-dung-digital-branding-cho-thuong-hieu","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/truyen-thong-thuong-hieu\/digital-branding-la-gi-cach-ung-dung-digital-branding-cho-thuong-hieu\/","title":{"rendered":"Digital branding l\u00e0 g\u00ec? C\u00e1ch \u1ee9ng d\u1ee5ng digital branding cho th\u01b0\u01a1ng hi\u1ec7u"},"content":{"rendered":"\n

C\u00f9ng v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a k\u1ef7 nguy\u00ean 4.0, digital branding \u0111\u00e3 v\u00e0 \u0111ang l\u00e0 xu h\u01b0\u1edbng ph\u00e1t tri\u1ec3n \u0111\u01b0\u1ee3c nhi\u1ec1u doanh nghi\u1ec7p quan t\u00e2m. Tuy nhi\u00ean, digital branding l\u00e0 g\u00ec v\u00e0 c\u00e1ch th\u1ef1c hi\u1ec7n n\u00f3 ra sao? B\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y s\u1ebd mang \u0111\u1ebfn c\u00e2u tr\u1ea3 l\u1eddi cho b\u1ea1n.<\/span><\/p>\n\n\n\n

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1. T\u00ecm hi\u1ec3u Digital branding l\u00e0 g\u00ec?<\/h2>\n\n\n\n

X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u s\u1ed1 (Digital branding) l\u00e0 c\u00e1ch b\u1ea1n thi\u1ebft k\u1ebf v\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u tr\u1ef1c tuy\u1ebfn c\u1ee7a m\u00ecnh th\u00f4ng qua Website, c\u00e1c \u1ee9ng d\u1ee5ng, MXH, video\u2026 X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u s\u1ed1 bao g\u1ed3m digital marketing v\u00e0 vi\u1ec7c s\u1ed1 h\u00f3a qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 ph\u00e1t tri\u1ec3n m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u tr\u1ef1c tuy\u1ebfn.<\/span><\/p>\n\n\n\n

H\u1ea7u h\u1ebft ch\u00fang ta \u0111\u1ec1u ti\u1ebfp c\u1eadn th\u1ebf gi\u1edbi r\u1ed9ng l\u1edbn th\u00f4ng qua l\u0103ng k\u00ednh c\u1ee7a Internet, c\u00f4ng c\u1ee5 v\u00f4 c\u00f9ng c\u1ea7n thi\u1ebft \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 chuy\u1ec3n \u0111\u1ed5i ng\u01b0\u1eddi d\u00f9ng 1 l\u1ea7n sang ng\u01b0\u1eddi d\u00f9ng trung th\u00e0nh.<\/span><\/p>\n\n\n\n

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2. Ph\u00e2n bi\u1ec7t Digital marketing v\u00e0 Digital branding<\/h2>\n\n\n\n

\u0110i\u1ec3m kh\u00e1c bi\u1ec7t gi\u1eefa x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u s\u1ed1 (digital branding) v\u00e0 ti\u1ebfp th\u1ecb s\u1ed1 (digital marketing) l\u00e0 g\u00ec? Trong khi x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u s\u1ed1 (digital branding) t\u1eadp trung v\u00e0o gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m, l\u00f2ng trung th\u00e0nh v\u00e0 nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u th\u00ec ti\u1ebfp th\u1ecb s\u1ed1 (digital marketing) l\u00e0 t\u1ea5t c\u1ea3 v\u1ec1 vi\u1ec7c t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng m\u1edbi.<\/span><\/p>\n\n\n\n

Nh\u1eefng b\u1ea3n tin qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c \u0111\u01b0\u1ee3c ph\u00e1t s\u00f3ng tr\u1ef1c tuy\u1ebfn li\u00ean t\u1ee5c, ngay c\u1ea3 khi b\u1ea1n kh\u00f4ng ch\u00fa \u00fd \u0111\u1ebfn n\u00f3. \u0110\u00f3 l\u00e0 \u0111i\u1ec3m t\u1ed1t nh\u1ea5t c\u1ee7a ti\u1ebfp th\u1ecb s\u1ed1. Qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 xu\u1ea5t hi\u1ec7n d\u01b0\u1edbi d\u1ea1ng ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng tr\u00ean Instagram qu\u1ea3ng b\u00e1 m\u1eabu makeup c\u1ee7a h\u1ecd ho\u1eb7c m\u1ed9t coupon khuy\u1ebfn m\u00e3i b\u1eadt l\u00ean tr\u00ean m\u1ed9t trang web.<\/span><\/p>\n\n\n\n

Kh\u00f4ng gi\u1ed1ng nh\u01b0 qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng, x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u s\u1ed1 kh\u00f4ng n\u00f3i v\u1ec1 b\u1ea1n m\u00e0 n\u00f3 tham gia c\u00f9ng b\u1ea1n. C\u1ea7n thi\u1ebft h\u01a1n c\u1ea3 l\u00e0 m\u1ed9t th\u00f4ng tin tr\u1ef1c tuy\u1ebfn v\u00e0 nh\u1eefng c\u1ea3m x\u00fac t\u00edch c\u1ef1c.<\/span><\/p>\n\n\n\n

S\u1ef1 hi\u1ec7n di\u1ec7n m\u1ea1nh m\u1ebd c\u1ee7a k\u1ef9 thu\u1eadt s\u1ed1  khi\u1ebfn cho kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y b\u1ea3n th\u00e2n \u0111\u01b0\u1ee3c li\u00ean k\u1ebft v\u1edbi c\u00f4ng ty ho\u1eb7c s\u1ea3n ph\u1ea9m. X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u t\u1ed1t s\u1ebd th\u00fac \u0111\u1ea9y m\u1ed1i quan h\u1ec7 v\u1edbi ng\u01b0\u1eddi d\u00f9ng v\u00e0 cho ph\u00e9p b\u1ea1n \u0111\u1ed1i tho\u1ea1i tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng th\u00f4ng qua t\u01b0\u01a1ng t\u00e1c h\u00e0ng ng\u00e0y tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng m\u00e0 h\u1ecd \u0111\u00e3 s\u1eed d\u1ee5ng.<\/span><\/p>\n\n\n\n

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2.1. Ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/h3>\n\n\n\n

Trang tr\u1ef1c tuy\u1ebfn c\u1ee7a c\u00f4ng ty b\u1ea1n l\u00e0 phi\u00ean b\u1ea3n ra m\u1eaft \u2013 n\u01a1i m\u00e0 h\u1ea7u h\u1ebft kh\u00e1ch h\u00e0ng s\u1ebd t\u00ecm hi\u1ec3u v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u s\u1ed1 \u0111i l\u00ean t\u1eeb con s\u1ed1 ) trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng b\u1eb1ng vi\u1ec7c x\u00e1c \u0111\u1ecbnh nh\u00f3m kh\u00e1ch h\u00e0ng \u0111\u1eb7c bi\u1ec7t th\u00f4ng qua nh\u1eefng platforms tr\u1ef1c tuy\u1ebfn m\u00e0 h\u1ecd d\u00f9ng th\u01b0\u1eddng xuy\u00ean nh\u01b0: Twitter, Facebook, instagram\u2026<\/span><\/p>\n\n\n\n

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M\u1ed9t b\u00e0i vi\u1ebft \u0111\u01b0\u1ee3c g\u1eafn th\u1ebb #DoingThings<\/em><\/p>\n\n\n\n

C\u00f3 th\u1ec3 l\u1ea5y v\u00ed d\u1ee5 m\u1ed9t c\u00f4ng ty nh\u01b0 Outdoor Voices \u2013 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang c\u00f4ng s\u1edf. Ch\u1ec9 trong v\u00f2ng m\u1ed9t v\u00e0i n\u0103m, th\u01b0\u01a1ng hi\u1ec7u n\u00e0y \u0111\u00e3 ph\u00e1t tri\u1ec3n t\u1eeb hashtag MXH #DoingThings \u2013 g\u1eafn th\u1ebb nh\u1eefng kh\u00e1ch h\u00e0ng khi h\u1ecd m\u1eb7c trang ph\u1ee5c v\u00e0 th\u1ec3 hi\u1ec7n phong c\u00e1ch s\u1ed1ng qua \u0111\u00f3. Hi\u1ec7n t\u1ea1i, c\u00f3 h\u01a1n 155.000 b\u00e0i vi\u1ebft \u0111\u01b0\u1ee3c g\u1eafn th\u1ebb #DoingThings tr\u00ean Instagram.<\/span><\/p>\n\n\n\n

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2.2. K\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng<\/h3>\n\n\n\n

Vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a> <\/span>s\u1ed1 th\u00e0nh c\u00f4ng gi\u00fap kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y gi\u1ed1ng nh\u01b0 b\u1ea1n \u0111ang \u0111\u1ed1i tho\u1ea1i tr\u1ef1c ti\u1ebfp v\u1edbi h\u1ecd. B\u1edfi v\u00ec b\u1ea1n \u0111ang nh\u1eefng platform h\u1ecd d\u00f9ng \u0111\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi b\u1ea1n b\u00e8 v\u00e0 c\u00e1c th\u00e0nh vi\u00ean trong gia \u0111\u00ecnh. H\u00e3y c\u00e1 nh\u00e2n h\u00f3a v\u00e0 c\u00f3 \u00fd ngh\u0129a: \u0111\u00f3 l\u00e0 c\u00e1ch b\u1ea1n chuy\u1ec3n \u0111\u1ed5i ng\u01b0\u1eddi d\u00f9ng m\u1ed9t l\u1ea7n th\u00e0nh nh\u1eefng ng\u01b0\u1eddi theo d\u00f5i th\u01b0\u01a1ng hi\u1ec7u tr\u1ecdn \u0111\u1eddi.<\/span><\/p>\n\n\n\n

C\u1ed1t l\u00f5i c\u1ee7a vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u s\u1ed1 l\u00e0 t\u1ea1o \u0111i\u1ec1u ki\u1ec7n giao ti\u1ebfp gi\u1eefa m\u1ed9t c\u00f4ng ty v\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 hi\u1ec3u \u0111\u01a1n gi\u1ea3n nh\u01b0 gi\u00fap kh\u00e1ch h\u00e0ng d\u1ec5 d\u00e0ng t\u00ecm ki\u1ebfm th\u00f4ng tin v\u1ec1 c\u00f4ng ty c\u1ee7a b\u1ea1n tr\u00ean website ho\u1eb7c gi\u00fap h\u1ecd nhanh ch\u00f3ng \u0111\u01b0\u1ee3c tr\u1ea3i nghi\u1ec7m d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng tuy\u1ec7t v\u1eddi. Cu\u1ed1i c\u00f9ng, m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng th\u1ec3 t\u00ecm ki\u1ebfm tr\u1ef1c tuy\u1ebfn tr\u00ean th\u1ef1c t\u1ebf kh\u00f4ng t\u1ed3n t\u1ea1i trong t\u00e2m tr\u00ed ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/span><\/p>\n\n\n\n

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2.3. Lan t\u1ecfa nhanh ch\u00f3ng<\/h3>\n\n\n\n

\u0110\u00e2y l\u00e0 l\u1ee3i \u00edch \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u s\u1ed1, nh\u01b0 ti\u1ec1m n\u0103ng \u0111\u1ec3 lan t\u1ecfa ho\u1eb7c ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u1ea1i ch\u00fang trong m\u1ed9t kho\u1ea3ng th\u1eddi gian ng\u1eafn m\u00e0 kh\u00f4ng m\u1ea5t ph\u00ed.<\/span><\/p>\n\n\n\n

Take Popeye l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u sandwichs g\u00e0 n\u1ed5i ti\u1ebfng hi\u1ec7n nay. Ch\u1ec9 trong v\u00e0i ng\u00e0y ra m\u1eaft, s\u1ea3n ph\u1ea9m \u0111\u00e3 ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c kho\u1ea3ng 23 tri\u1ec7u \u0111\u00f4 la nh\u1edd v\u00e0o nh\u1eefng qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn mi\u1ec5n ph\u00ed do r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi ph\u00f3ng vi\u00ean, ng\u01b0\u1eddi \u0111\u01b0a tin, ng\u01b0\u1eddi d\u00f9ng Twitter \u0111\u00e3 chia s\u1ebb, \u0111\u0103ng t\u1ea3i v\u00e0 y\u00eau th\u00edch. Hi\u1ec7n t\u1ea1i b\u00e1nh sandwich \u0111\u00e3 b\u00e1n r\u1ea5t ch\u1ea1y t\u1ea1i nhi\u1ec1u nh\u00e0 h\u00e0ng t\u1ea1o ra s\u1ee9c \u1ea3nh h\u01b0\u1edfng l\u1edbn h\u01a1n cho s\u1ea3n ph\u1ea9m.<\/span><\/p>\n\n\n\n

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3. 9 th\u00e0nh t\u1ed1 c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u s\u1ed1 th\u00e0nh c\u00f4ng<\/h2>\n\n\n\n
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3.1. Logo, b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n\n

Logo l\u00e0 m\u1ed9t h\u00ecnh \u1ea3nh \u0111\u01a1n gi\u1ea3n m\u00e0 kh\u00e1ch h\u00e0ng li\u00ean t\u01b0\u1edfng \u0111\u1ebfn \u0111\u1ea7u ti\u00ean v\u00e0 quan tr\u1ecdng nh\u1ea5t v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. Ngh\u0129 \u0111\u1ebfn Disney, b\u1ea1n nh\u1edb ngay \u0111\u1ebfn \u0111\u00f4i tai chu\u1ed9t. Ngh\u0129 \u0111\u1ebfn Apple, b\u1ea1n l\u1eadp t\u1ee9c h\u00ecnh dung ra qu\u1ea3 t\u00e1o c\u1eafn d\u1edf\u2026<\/span><\/p>\n\n\n\n

Logo ph\u1ea3i ph\u00f9 h\u1ee3p v\u1edbi t\u00ednh c\u00e1ch v\u00e0 gi\u00e1 tr\u1ecb c\u1ee7a doanh nghi\u1ec7p, ng\u00e0nh ngh\u1ec1 v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. M\u1eb7c d\u00f9 b\u1ea1n kh\u00f4ng mu\u1ed1n tr\u1edf n\u00ean qu\u00e1 hoa l\u1ec7 nh\u01b0ng thi\u1ebft k\u1ebf logo c\u1ee7a b\u1ea1n c\u1ea7n \u0111\u1ee7 \u0111\u00e1ng nh\u1edb \u0111\u1ec3 t\u1ea1o n\u00ean \u1ea5n t\u01b0\u1ee3ng. \u0110\u1ed3ng th\u1eddi kh\u00f4ng \u0111\u01b0\u1ee3c qu\u00e1 ph\u1ee9c t\u1ea1p \u0111\u1ec3 c\u00f4ng ch\u00fang c\u00f3 th\u1ec3 nh\u1edb \u0111\u1ebfn gi\u1eefa h\u00e0ng lo\u1ea1t h\u00ecnh \u1ea3nh tr\u1ef1c tuy\u1ebfn hi\u1ec7n nay.<\/span><\/p>\n\n\n\n

B\u1eaft \u0111\u1ea7u b\u1eb1ng vi\u1ec7c \u0111\u1ecbnh ngh\u0129a th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n: Hi\u1ec7n \u0111\u1ea1i hay truy\u1ec1n th\u1ed1ng? Retro hay vintage? Vui nh\u1ed9n hay tr\u1ea7m l\u1eafng? b\u1ea1n c\u00f3 t\u01b0\u1edfng t\u01b0\u1ee3ng ra m\u1ed9t logo ch\u1ec9 v\u1edbi ch\u1eef hay d\u1ef1a tr\u00ean h\u00ecnh \u1ea3nh, icon?<\/span><\/p>\n\n\n\n

Th\u1eed t\u00ecm ki\u1ebfm nh\u1eefng logo trong ng\u00e0nh ngh\u1ec1 c\u1ee7a b\u1ea1n \u0111\u1ec3 xem \u0111\u1ed1i th\u1ee7 c\u1ee7a b\u1ea1n \u0111ang l\u00e0m g\u00ec. V\u00e0 \u0111\u1eebng qu\u00ean l\u00fd thuy\u1ebft v\u1ec1 m\u00e0u s\u1eafc: M\u00e0u s\u1eafc logo ti\u00eau chu\u1ea9n c\u00f3 th\u1ec3 khi\u1ebfn b\u1ea1n \u0111\u1ee9ng v\u1eefng v\u00e0 t\u1ea1o n\u00ean c\u1ea3m x\u00fac. C\u00e1ch ph\u1ed1i m\u00e0u n\u00e0y ph\u1ea3i l\u00e0 ti\u00eau chu\u1ea9n d\u1ef1a tr\u00ean c\u00e1c th\u00e0nh t\u1ed1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n<\/span><\/p>\n\n\n\n

Logo n\u00ean ph\u00f9 h\u1ee3p v\u1edbi m\u1ecdi k\u00edch th\u01b0\u1edbc trong b\u1ed9 ti\u00eau \u0111\u1ec1 th\u01b0, danh thi\u1ebfp, b\u1ea3ng x\u1ebfp h\u1ea1ng. Nh\u1eefng h\u00e3y nh\u1edb r\u1eb1ng: nh\u1eefng platform y\u00eau c\u1ea7u k\u00edch th\u01b0\u1edbc \u0111\u1eb7c bi\u1ec7t v\u00e0 g\u1ee3i li\u00ean t\u01b0\u1edfng.<\/span><\/p>\n\n\n\n

Sau \u0111\u00f3, b\u1ea1n n\u00ean thi\u1ebft k\u1ebf b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u (B\u1ed9 \u1ea5n ph\u1ea9m v\u0103n ph\u00f2ng, nh\u1eadn di\u1ec7n s\u1ea3n ph\u1ea9m, nh\u1eadn di\u1ec7n marketing, nh\u1eadn di\u1ec7n \u0111i\u1ec3m b\u00e1n…) \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng nh\u1eadn th\u1ee9c t\u1ea1i b\u1ea5t k\u1ef3 \u0111i\u1ec3m ch\u1ea1m n\u00e0o.<\/p>\n\n\n\n

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3.2. Website th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n\n

N\u1ebfu logo l\u00e0 k\u00fd hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p th\u00ec website l\u00e0 \u0111\u1ecba ch\u1ec9 gian h\u00e0ng k\u1ef9 thu\u1eadt s\u1ed1. Khi kh\u00e1ch h\u00e0ng mu\u1ed1n bi\u1ebft \u0111\u1ecba ch\u1ec9 , th\u1eddi gian, danh s\u00e1ch s\u1ea3n ph\u1ea9m v\u00e0 th\u00f4ng tin li\u00ean h\u1ec7 c\u1ee7a b\u1ea1n, h\u1ecd s\u1ebd kh\u00f4ng th\u00f4ng qua danh b\u1ea1 \u0111i\u1ec7n tho\u1ea1i. Thay v\u00e0o \u0111\u00f3, h\u1ecd google trang web c\u1ee7a b\u1ea1n \u2013 n\u01a1i h\u1ecd c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y th\u00f4ng tin nhanh ch\u00f3ng v\u00e0 ch\u00ednh x\u00e1c.<\/span><\/p>\n\n\n\n

Nh\u1eefng trang web hi\u1ec7u qu\u1ea3 l\u00e0 trang web \u0111\u01a1n gi\u1ea3n v\u00e0 d\u1ec5 d\u00e0ng \u0111i\u1ec1u h\u01b0\u1edbng. Thi\u1ebft k\u1ebf h\u1ee3p l\u00fd v\u00e0 duy tr\u00ec t\u00ednh nh\u1ea5t qu\u00e1n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u v\u1edbi b\u1ea3ng m\u00e0u h\u1ea1n ch\u1ebf ph\u00f9 h\u1ee3p ho\u1eb7c b\u1ed5 sung cho logo c\u1ee7a b\u1ea1n. L\u00e0m cho t\u00ean th\u01b0\u01a1ng hi\u1ec7u v\u00e0 c\u00e1c chi ti\u1ebft c\u1ea7n thi\u1ebft c\u1ee7a b\u1ea1n n\u1ed5i b\u1eadt v\u1edbi ph\u00f4ng ch\u1eef \u0111\u1eadm, d\u1ec5 \u0111\u1ecdc. Gi\u1eef c\u00e1c trang ng\u1eafn g\u1ecdn v\u00e0 ch\u00ednh x\u00e1c, v\u00e0 kh\u00f4ng cho ng\u01b0\u1eddi d\u00f9ng sa \u0111\u00e0 v\u00e0o TMI. C\u00e1ch nhanh nh\u1ea5t \u0111\u1ec3 khi\u1ebfn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng d\u1eebng vi\u1ec7c click l\u00e0 b\u1ea1n kh\u00f4ng cung c\u1ea5p th\u00f4ng tin c\u1ea7n thi\u1ebft.<\/span><\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

M\u1ed9t website demo c\u1ee7a doanh nghi\u1ec7p <\/em><\/p>\n\n\n\n

Trang web c\u1ee7a b\u1ea1n c\u0169ng c\u1ea7n c\u00f3 c\u1ea5u tr\u00fac li\u00ean k\u1ebft c\u00f3 kh\u1ea3 n\u0103ng thu th\u1eadp d\u1eef li\u1ec7u tr\u00ean m\u1ea1ng, c\u00f3 ngh\u0129a l\u00e0 con ng\u01b0\u1eddi v\u00e0 c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm c\u00f3 th\u1ec3 \u0111i\u1ec1u h\u01b0\u1edbng \u0111\u1ebfn t\u1ea5t c\u1ea3 c\u00e1c th\u00f4ng tin \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y tr\u00ean trang web m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng. V\u1edbi c\u00f9ng m\u1ed9t m\u00e3 th\u00f4ng b\u00e1o, n\u1ed9i dung n\u00e0y s\u1ebd d\u1ec5 d\u00e0ng \u0111\u01b0\u1ee3c l\u1eadp ch\u1ec9 m\u1ee5c b\u1edfi c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm (nhi\u1ec1u h\u01a1n v\u1ec1 sau) \u0111\u1ec3 n\u1ed9i dung c\u1ee7a b\u1ea1n kh\u00f4ng b\u1ecb l\u1ea1c trong \u201cv\u0169ng l\u1ea7y\u201d Internet.<\/span><\/p>\n\n\n\n

Cu\u1ed1i c\u00f9ng, h\u00e3y ch\u1eafc ch\u1eafn r\u1eb1ng trang web c\u1ee7a b\u1ea1n ho\u1ea1t \u0111\u1ed9ng. Ki\u1ec3m tra m\u1ecdi li\u00ean k\u1ebft, m\u1ecdi n\u00fat b\u1ea5m, m\u1ecdi h\u00ecnh \u1ea3nh, nh\u1eefng l\u1ed7i nh\u00ecn thi\u1ebfu chuy\u00ean nghi\u1ec7p.<\/span><\/p>\n\n\n\n

<\/div>\n\n\n\n

3.3. Th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n\n

Th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u l\u00e0 nh\u1eefng g\u00ec doanh nghi\u1ec7p c\u1ee7a b\u1ea1n n\u00f3i v\u00e0 c\u00e1ch b\u1ea1n n\u00f3i. N\u00f3 s\u1ebd ph\u1ea3n \u00e1nh nh\u1eefng g\u00ec c\u00f4ng ty b\u1ea1n l\u00e0m v\u00e0 tin t\u01b0\u1edfng, v\u00e0 n\u00f3i ng\u1eafn g\u1ecdn v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n v\u1ec1 nhu c\u1ea7u v\u00e0 mong mu\u1ed1n ngay l\u1eadp t\u1ee9c.<\/span><\/p>\n\n\n\n

M\u1ed9t th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng n\u00ean tr\u1ea3 l\u1eddi \u0111\u01b0\u1ee3c nh\u1eefng c\u00e2u h\u1ecfi sau:<\/span><\/p>\n\n\n\n

<\/div>\n\n\n\n
  • B\u1ea1n l\u00e0 g\u00ec?<\/span><\/span><\/li>
  • B\u1ea1n \u0111\u1ea1i di\u1ec7n cho \u0111i\u1ec1u g\u00ec?<\/span><\/span><\/li>
  • T\u1ea1i sao b\u1ea1n l\u1ea1i quan tr\u1ecdng?<\/span><\/span><\/li><\/ul>\n\n\n\n
    <\/div>\n\n\n\n

    Gi\u1ecdng \u0111i\u1ec7u c\u1ee7a b\u1ea1n c\u0169ng ph\u1ea3i ph\u00f9 h\u1ee3p v\u1edbi c\u00f4ng ty v\u00e0 c\u00e1c d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c cung c\u1ea5p.<\/span><\/p>\n\n\n\n

    Th\u00f4ng \u0111i\u1ec7p c\u1ee7a b\u1ea1n n\u00ean xu\u1ea5t hi\u1ec7n \u0111\u1ed3ng nh\u1ea5t \u1edf m\u1ecdi n\u01a1i. V\u0103n b\u1ea3n xu\u1ea5t hi\u1ec7n trong t\u00ecm ki\u1ebfm Google c\u1ee7a c\u00f4ng ty b\u1ea1n ph\u1ea3i ph\u00f9 h\u1ee3p v\u1edbi c\u00e1ch n\u00f3i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u tr\u00ean trang web.<\/span><\/p>\n\n\n\n

    T\u00f3m l\u1ea1i, n\u1ebfu th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n tr\u00ean internet, n\u00f3 s\u1ebd ho\u1ea1t \u0111\u1ed9ng theo c\u00e1ch Internet v\u1eadn h\u00e0nh. Internet c\u00f3 c\u00e1c c\u00e1ch th\u1ee9c giao ti\u1ebfp \u0111\u1ed9c \u0111\u00e1o c\u1ee7a ri\u00eang m\u00ecnh (v\u00ed d\u1ee5: memes, GIF, ti\u1ebfng l\u00f3ng) m\u00e0 c\u00f4ng ty b\u1ea1n n\u00ean s\u1eed d\u1ee5ng tr\u00ean M\u1ea1ng x\u00e3 h\u1ed9i.<\/span><\/p>\n\n\n\n

    Th\u00f4ng \u0111i\u1ec7p c\u1ee7a b\u1ea1n c\u0169ng n\u00ean thay \u0111\u1ed5i theo n\u1ec1n t\u1ea3ng. Twitter ghi l\u1ea1i t\u1ea5t c\u1ea3 nh\u1eefng ph\u1ea3n \u1ee9ng trong th\u1eddi gian th\u1ef1c t\u1ebf v\u1edbi c\u00e1c s\u1ef1 ki\u1ec7n \u0111\u01b0\u1eddng th\u1eddi. V\u00ec v\u1eady, m\u1ed9t trang Twitter th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng c\u0169ng s\u1ebd ph\u1ea3n \u1ee9ng t\u1ed1t v\u1edbi nh\u1eefng s\u1ef1 ki\u1ec7n \u0111ang di\u1ec5n ra.<\/span><\/p>\n\n\n\n

    Khi Nh\u00e0 th\u1edd \u0110\u1ee9c B\u00e0 b\u1ecb thi\u00eau r\u1ee5i v\u00e0o th\u00e1ng 4 n\u0103m 2019, CEO Tim Cook c\u1ee7a Apple \u0111\u00e3 tr\u1ea3 l\u1eddi tr\u00ean Twitter b\u1eb1ng c\u00e1ch cam k\u1ebft quy\u00ean g\u00f3p cho s\u1ef1 nghi\u1ec7p x\u00e2y d\u1ef1ng l\u1ea1i. \u0110\u00f3 l\u00e0 m\u1ed9t v\u00ed d\u1ee5 ho\u00e0n h\u1ea3o v\u1ec1 s\u1ef1 tham gia tr\u1ef1c tuy\u1ebfn v\u1edbi \u00fd \u0111\u1ecbnh v\u00e0 \u00fd ngh\u0129a.<\/span><\/p>\n\n\n\n

    <\/div>\n\n\n\n

    4.4. SEO<\/h3>\n\n\n\n

    SEO (t\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm) \u0111\u1ea3m b\u1ea3o th\u01b0\u01a1ng hi\u1ec7u v\u00e0 c\u00e1c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng \u0111\u01b0\u1ee3c t\u00ecm th\u1ea5y tr\u00ean c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm, m\u1ed9t trong nh\u1eefng con \u0111\u01b0\u1eddng ch\u00ednh m\u00e0 kh\u00e1ch h\u00e0ng t\u00ecm ki\u1ebfm d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n. B\u1eaft \u0111\u1ea7u b\u1eb1ng vi\u1ec7c thi\u1ebft k\u1ebf trang web c\u1ee7a b\u1ea1n v\u1edbi t\u01b0 duy SEO. B\u1ea1n c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u t\u1eeb Nguy\u00ean t\u1eafc qu\u1ea3n tr\u1ecb trang web c\u1ee7a Google, gi\u1ea3i th\u00edch c\u00e1ch Google l\u1eadp ch\u1ec9 m\u1ee5c v\u00e0 x\u1ebfp h\u1ea1ng c\u00e1c trang web. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng l\u1eddi khuy\u00ean h\u00e0ng \u0111\u1ea7u c\u1ee7a h\u1ecd:<\/span><\/p>\n\n\n\n

    <\/div>\n\n\n\n
    • \u0110\u1ea3m b\u1ea3o r\u1eb1ng m\u1ed7i trang web c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c truy c\u1eadp b\u1eb1ng m\u1ed9t li\u00ean k\u1ebft t\u1eeb m\u1ed9t trang c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y kh\u00e1c.<\/span><\/span><\/li>
    • Gi\u1edbi h\u1ea1n s\u1ed1 l\u01b0\u1ee3ng li\u00ean k\u1ebft tr\u00ean m\u1ed9t trang t\u1ed1i \u0111a l\u00e0 1000 li\u00ean k\u1ebft.<\/span><\/span><\/li>
    • Thi\u1ebft k\u1ebf trang ch\u1ee7 y\u1ebfu cho ng\u01b0\u1eddi d\u00f9ng, kh\u00f4ng ph\u1ea3i c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm.<\/span><\/span><\/li>
    • Xem x\u00e9t nh\u1eefng \u0111i\u1ec1u l\u00e0m cho trang web c\u1ee7a b\u1ea1n h\u1eefu \u00edch v\u00e0 h\u1ea5p d\u1eabn.<\/span><\/span><\/li>
    • L\u00e0m cho trang web c\u1ee7a b\u1ea1n n\u1ed5i b\u1eadt so v\u1edbi \u0111\u1ed1i th\u1ee7 b\u1eb1ng c\u00e1ch cung c\u1ea5p th\u00f4ng tin gi\u00e1 tr\u1ecb gia t\u0103ng.<\/span><\/span><\/li><\/ul>\n\n\n\n
      <\/div>\n\n\n\n
      \"\"<\/figure><\/div>\n\n\n\n

      H\u1ec7 th\u1ed1ng SEO c\u1ee7a doanh nghi\u1ec7p <\/em><\/p>\n\n\n\n

      <\/div>\n\n\n\n
      • Li\u00ean t\u1ee5c theo d\u00f5i trang web c\u1ee7a b\u1ea1n \u0111\u1ec3 tr\u00e1nh c\u00e1c li\u00ean k\u1ebft b\u1ecb h\u1ecfng hay b\u1ecb hack.<\/span><\/span><\/li>
      • S\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm t\u1eeb kh\u00f3a nh\u01b0 Ubersuggest, Ahrefs ho\u1eb7c Keywordtool \u0111\u1ec3 t\u00ecm c\u00e1c t\u1eeb \u0111\u01b0\u1ee3c t\u00ecm ki\u1ebfm th\u01b0\u1eddng xuy\u00ean m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng trong b\u00e0i vi\u1ebft c\u1ee7a m\u00ecnh v\u00e0 \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o l\u01b0\u1ee3c \u0111\u1ed3 c\u1ee7a b\u1ea1n (m\u00e3 trang web x\u00e1c \u0111\u1ecbnh d\u1eef li\u1ec7u tr\u00ean trang c\u1ee7a b\u1ea1n) v\u00e0 th\u1ebb meta (\u0111o\u1ea1n v\u0103n b\u1ea3n m\u00f4 t\u1ea3 trang n\u1ed9i dung) \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a cho c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm.<\/span><\/span><\/li>
      • H\u00e3y ch\u1eafc ch\u1eafn m\u1ed9t s\u1ed1 l\u01b0\u1ee3ng l\u1edbn c\u00e1c li\u00ean k\u1ebft ho\u1ea1t \u0111\u1ed9ng th\u00f4ng qua n\u1ed9i dung c\u1ee7a b\u1ea1n cho c\u1ea3 c\u00e1c trang n\u1ed9i b\u1ed9 v\u00e0 c\u1ea3 c\u00e1c trang b\u00ean ngo\u00e0i. T\u1eeb \u0111\u00f3, trang web c\u1ee7a b\u1ea1n s\u1ebd xu\u1ea5t hi\u1ec7n m\u1ea1nh m\u1ebd h\u01a1n v\u00e0 t\u1ea7n su\u1ea5t cao h\u01a1n trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm. C\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm nh\u01b0 Google h\u1ea5m \u0111i\u1ec3m t\u1ea5t c\u1ea3 c\u00e1c ti\u00eau ch\u00ed tr\u00ean v\u00e0 m\u1ed9t trang web k\u00e9m ch\u1ea5t l\u01b0\u1ee3ng s\u1ebd ch\u1eafc ch\u1eafn b\u1ecb \u201cl\u1ea1c tr\u00f4i\u201d trong bi\u1ec3n th\u00f4ng tin Internet.<\/span><\/span><\/li><\/ul>\n\n\n\n
        <\/div>\n\n\n\n

        4.5. M\u1ea1ng x\u00e3 h\u1ed9i<\/h3>\n\n\n\n

        Facebook, Twitter, Snapchat l\u00e0 c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u01b0\u1ee3c h\u1ea7u h\u1ebft m\u1ecdi ng\u01b0\u1eddi s\u1eed d\u1ee5ng t\u1eeb c\u1ee5 gi\u00e0 85 tu\u1ed5i cho \u0111\u1ebfn tr\u1ebb em 8-10 tu\u1ed5i tr\u1edf l\u00ean. N\u1ebfu kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng MXH th\u00ec th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n c\u0169ng n\u00ean nh\u01b0 v\u1eady.<\/span><\/p>\n\n\n\n

        \u0110i\u1ec1u ch\u1ec9nh m\u1ecdi b\u00e0i \u0111\u0103ng tr\u00ean n\u1ec1n t\u1ea3ng m\u00e0 n\u00f3 xu\u1ea5t hi\u1ec7n. N\u1ed9i dung Snapchat c\u00f3 xu h\u01b0\u1edbng vui nh\u1ed9n, s\u1ed1ng \u0111\u1ed9ng v\u00e0 nh\u1eafm \u0111\u1ebfn m\u1ed9t b\u1ed9 ph\u1eadn gi\u1edbi tr\u1ebb. C\u00e1c b\u00e0i \u0111\u0103ng tr\u00ean Instagram \u0111\u01b0\u1ee3c \u0111\u1ecbnh h\u01b0\u1edbng b\u1eb1ng h\u00ecnh \u1ea3nh v\u00e0 \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 thu h\u00fat l\u01b0\u1ee3t th\u00edch v\u00e0 b\u00ecnh lu\u1eadn. Twitter ho\u1ea1t \u0111\u1ed9ng trong th\u1eddi gian th\u1ef1c t\u1ebf qua \u0111\u00f3 ph\u1ea3n h\u1ed3i c\u00e1c s\u1ef1 ki\u1ec7n v\u00e0 tin t\u1ee9c hi\u1ec7n t\u1ea1i. Facebook l\u00e0 s\u1ef1 g\u00f3p nh\u1eb7t m\u1ed7i th\u1ee9 m\u1ed9t ch\u00fat nh\u1ea5n m\u1ea1nh v\u00e0o n\u1ed9i dung h\u1eadu tr\u01b0\u1eddng v\u1ec1 c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n ho\u1ea1t \u0111\u1ed9ng.<\/span><\/p>\n\n\n\n

        Khi s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i, h\u00e3y suy ngh\u0129 nh\u01b0  m\u1ed9t Influencer : L\u00ean l\u1ecbch \u0111\u0103ng b\u00e0i theo th\u1eddi gian v\u00e0 ng\u00e0y c\u1ee5 th\u1ec3, t\u01b0\u01a1ng t\u00e1c v\u1edbi ng\u01b0\u1eddi b\u00ecnh lu\u1eadn v\u00e0 tr\u1ea3 l\u1eddi tin nh\u1eafn tr\u1ef1c ti\u1ebfp. V\u00e0 \u0111\u1eebng qu\u00ean theo d\u00f5i ti\u1ebfn tr\u00ecnh c\u1ee7a b\u1ea1n. M\u1ed9t c\u00f4ng c\u1ee5 nh\u01b0 Hootsuite c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n h\u1ee3p l\u00fd h\u00f3a t\u1ea5t c\u1ea3 c\u00e1c n\u1ec1n t\u1ea3ng v\u00e0 theo d\u00f5i m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c. Trong khi Google Analytics s\u1ebd cho b\u1ea1n th\u1ea5y nh\u1eefng trang n\u00e0o \u0111ang th\u00fac \u0111\u1ea9y h\u00e0nh \u0111\u1ed9ng c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 nh\u1eefng trang n\u00e0o b\u1ecb t\u1ee5t l\u1ea1i ph\u00eda sau. N\u1ebfu b\u1ea1n mu\u1ed1n b\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp tr\u00ean n\u1ec1n t\u1ea3ng MXH, m\u1ed9t c\u00f4ng c\u1ee5 nh\u01b0 Shopify c\u00f3 th\u1ec3 li\u00ean k\u1ebft tr\u1ef1c ti\u1ebfp kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ebfn v\u1edbi trang web hay gi\u1ecf h\u00e0ng c\u1ee7a b\u1ea1n.<\/span>  <\/b><\/p>\n\n\n\n

        <\/div>\n\n\n\n

        4.6. Email marketing<\/h3>\n\n\n\n

        Email tr\u1ef1c tuy\u1ebfn l\u00e0 m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng \u0111\u1ec3 ti\u1ebfp c\u1eadn v\u1edbi kh\u00e1ch h\u00e0ng, \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u1eefng ng\u01b0\u1eddi kh\u00f4ng s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i.<\/span><\/p>\n\n\n\n

        B\u1eaft \u0111\u1ea7u b\u1eb1ng vi\u1ec7c x\u00e2y d\u1ef1ng danh s\u00e1ch email v\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, nh\u1eefng ng\u01b0\u1eddi c\u00f3 kh\u1ea3 n\u0103ng \u0111\u01b0\u1ee3c chuy\u1ec3n \u0111\u1ed5i th\u00e0nh l\u01b0\u1ee3t truy c\u1eadp v\u00e0 ng\u01b0\u1eddi \u0111\u0103ng k\u00fd tr\u00ean web. B\u1ea1n c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c nh\u1eefng \u0111\u0103ng k\u00fd n\u00e0y t\u1eeb qu\u1ea3ng c\u00e1o ho\u1eb7c thu th\u1eadp ch\u00fang tr\u1ef1c ti\u1ebfp tr\u00ean trang web c\u1ee7a b\u1ea1n b\u1eb1ng m\u1ed9t c\u1eeda s\u1ed5 b\u1eadt l\u00ean v\u1edbi m\u1ed9t b\u1ea3n tin \u0111\u0103ng k\u00fd tr\u00ean trang \u0111\u00edch.<\/span><\/p>\n\n\n\n

        Tr\u01b0\u1edbc khi b\u1ea1n g\u1eedi m\u1ed9t email h\u00e0ng lo\u1ea1t, h\u00e3y x\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng nh\u1eefng g\u00ec b\u1ea1n hy v\u1ecdng s\u1ebd \u0111\u1ea1t \u0111\u01b0\u1ee3c v\u1edbi n\u00f3: Cam k\u1ebft t\u0103ng c\u01b0\u1eddng? B\u1ed3i d\u01b0\u1ee1ng c\u00e1c m\u1ed1i quan h\u1ec7 hi\u1ec7n c\u00f3? C\u00f4ng b\u1ed1 s\u1ea3n ph\u1ea9m m\u1edbi? M\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n s\u1ebd \u0111\u1ecbnh h\u01b0\u1edbng m\u1ecdi th\u1ee9 t\u1eeb ti\u00eau \u0111\u1ec1 \u0111\u1ebfn l\u1ef1a ch\u1ecdn h\u00ecnh \u1ea3nh c\u1ee7a b\u1ea1n.<\/span><\/p>\n\n\n\n

        Nh\u1eafm m\u1ee5c ti\u00eau email c\u1ee7a b\u1ea1n \u0111\u1ebfn c\u00e1c ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3 v\u00e0 vi\u1ebft ch\u00fang v\u1edbi gi\u1ecdng \u0111i\u1ec7u sinh \u0111\u1ed9ng, ph\u00f9 h\u1ee3p v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. C\u00e1c h\u00ecnh \u1ea3nh, video v\u00e0 th\u00f4ng tin h\u1eefu \u00edch \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng kh\u00f4ng ch\u1ec9 nh\u1eb1m b\u00e1n s\u1ea3n ph\u1ea9m m\u00e0 c\u00f2n t\u00edch c\u1ef1c thu h\u00fat kh\u00e1ch h\u00e0ng v\u00e0o phong c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/span><\/p>\n\n\n\n

        H\u00e3y c\u1ea9n th\u1eadn khi \u0111\u1eb7t l\u1ecbch g\u1eedi email h\u00e0ng lo\u1ea1t. G\u1eedi qu\u00e1 nhi\u1ec1u email back-to-back th\u01b0\u1eddng khi\u1ebfn b\u1ea1n s\u1edf h\u1eefu ngay m\u1ed9t v\u00e9 h\u1ea1ng nh\u1ea5t \u0111\u1ebfn h\u00f2m th\u01b0 r\u00e1c.<\/span><\/p>\n\n\n\n

        <\/div>\n\n\n\n

        4.7. Qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn<\/h3>\n\n\n\n

        Qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn s\u1eed d\u1ee5ng s\u1ee9c m\u1ea1nh c\u1ee7a web \u0111\u1ec3 ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m. N\u00f3 kh\u00f4ng \u0111\u01a1n gi\u1ea3n nh\u01b0 m\u1ed9t chi\u1ebfc banner tr\u00ean m\u1ed9t trang web n\u1eefa. Ng\u00e0y nay, c\u00f3 h\u00e0ng t\u00e1 c\u00e1ch \u0111\u1ec3 qu\u1ea3ng c\u00e1o k\u1ef9 thu\u1eadt s\u1ed1. Tuy nhi\u00ean, d\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 c\u00e1ch ph\u1ed5 bi\u1ebfn nh\u1ea5t:<\/span><\/p>\n\n\n\n

        Qu\u1ea3ng c\u00e1o tr\u00ean c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm: Nh\u1eefng qu\u1ea3ng c\u00e1o n\u00e0y \u0111\u01b0a trang web c\u1ee7a b\u1ea1n l\u00ean \u0111\u1ea7u trang tr\u00ean m\u1ed9t trang web nh\u01b0 Google \u0111\u1ec3 kh\u00e1ch h\u00e0ng nh\u00ecn th\u1ea5y s\u1ea3n ph\u1ea9m ho\u1eb7c th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n tr\u01b0\u1edbc ti\u00ean.<\/span><\/p>\n\n\n\n

        Qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb: Nh\u1eefng qu\u1ea3ng c\u00e1o n\u00e0y l\u00e0 c\u00e1c d\u1ea1ng banner c\u00f3 th\u1ec3 nh\u1ea5p m\u00e0 b\u1ea1n s\u1ebd t\u00ecm th\u1ea5y tr\u00ean c\u00e1c trang web tr\u00ean internet.<\/span><\/p>\n\n\n\n

        \"\"<\/figure><\/div>\n\n\n\n

        Qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm <\/em><\/p>\n\n\n\n

        Qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i: Facebook, Twitter v\u00e0 Instagram \u0111\u1ec1u cung c\u1ea5p nhi\u1ec1u c\u00e1ch kh\u00e1c nhau \u0111\u1ec3 t\u00e0i tr\u1ee3 n\u1ed9i dung. B\u1ea1n c\u00f3 th\u1ec3 \u201cpay-to-play\u201d, ngh\u0129a l\u00e0 b\u00e0i \u0111\u0103ng c\u1ee7a b\u1ea1n s\u1ebd t\u1ef1 \u0111\u1ed9ng xu\u1ea5t hi\u1ec7n trong c\u00e1c ngu\u1ed3n c\u1ea5p d\u1eef li\u1ec7u c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ho\u1eb7c b\u1ea1n c\u00f3 th\u1ec3 thu\u00ea m\u1ed9t ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ec3 \u0111\u0103ng v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n.<\/span><\/p>\n\n\n\n

        Qu\u1ea3ng c\u00e1o ngu\u1ed3n c\u1ea5p d\u1eef li\u1ec7u tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng v\u00e0 m\u00e1y t\u00ednh \u0111\u1ec3 b\u00e0n: Nh\u1eefng qu\u1ea3ng c\u00e1o n\u00e0y xu\u1ea5t hi\u1ec7n th\u01b0\u1eddng xuy\u00ean d\u01b0\u1edbi d\u1ea1ng n\u1ed9i dung \u0111\u01b0\u1ee3c \u0111\u1ec1 xu\u1ea5t tr\u00ean \u0111i\u1ec7n tho\u1ea1i v\u00e0 m\u00e0n h\u00ecnh m\u00e1y t\u00ednh. Do \u0111\u00f3, kh\u00e1ch h\u00e0ng c\u00f3 c\u1ea3m gi\u00e1c t\u1ef1 nhi\u00ean h\u01a1n, v\u00ec h\u1ecd \u0111\u00e3 t\u00edch h\u1ee3p tr\u1ef1c ti\u1ebfp v\u00e0o m\u1ed9t ngu\u1ed3n c\u1ea5p d\u1eef li\u1ec7u v\u1edbi n\u1ed9i dung kh\u00f4ng ph\u1ea3i tr\u1ea3 ti\u1ec1n.<\/span><\/p>\n\n\n\n

        Qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh l\u1ea1i m\u1ee5c ti\u00eau: B\u1ea1n \u0111\u00e3 bao gi\u1edd t\u00ecm ki\u1ebfm m\u1ed9t c\u00e1i g\u00ec \u0111\u00f3 ch\u1ec9 \u0111\u1ec3 xem 10 ph\u00fat qu\u1ea3ng c\u00e1o v\u1ec1 n\u00f3? Nh\u1eefng qu\u1ea3ng c\u00e1o n\u00e0y ti\u1ebfp c\u1eadn nh\u1eefng kh\u00e1ch h\u00e0ng \u0111\u00e3 th\u1ec3 hi\u1ec7n s\u1ef1 quan t\u00e2m \u0111\u1ebfn doanh nghi\u1ec7p ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n, cho d\u00f9 h\u1ecd s\u1eed d\u1ee5ng Google, truy c\u1eadp trang web hay th\u00edch trang Facebook c\u1ee7a b\u1ea1n.<\/span><\/p>\n\n\n\n

        <\/div>\n\n\n\n

        4.8. Ti\u1ebfp th\u1ecb n\u1ed9i dung<\/h3>\n\n\n\n

        \u0110\u1ec3 t\u1ea1o ra m\u1ed9t t\u1eadp kh\u00e1ch h\u00e0ng trung th\u00e0nh, s\u1ef1 cam k\u1ebft l\u00e0 t\u1ed1i quan tr\u1ecdng. \u0110\u00f3 ch\u00ednh l\u00e0 n\u01a1i ti\u1ebfp th\u1ecb n\u1ed9i dung (Content Marketing). H\u00e3y ngh\u0129 v\u1ec1 n\u00f3 nh\u01b0 l\u00e0 kh\u00eda c\u1ea1nh con ng\u01b0\u1eddi c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. Trong \u0111\u00f3, ti\u1ebfp th\u1ecb s\u1ed1 nh\u1ea5n m\u1ea1nh v\u00e0o vi\u1ec7c b\u00e1n h\u00e0ng, ti\u1ebfp th\u1ecb n\u1ed9i dung t\u1eadp trung v\u00e0o s\u1ef1 t\u01b0\u01a1ng t\u00e1c th\u00f4ng qua \u1ea3nh, video, danh s\u00e1ch ph\u00e1t Spotify v\u00e0 b\u00e0i \u0111\u0103ng tr\u00ean blog (gi\u1ed1ng nh\u01b0 b\u00e0i vi\u1ebft b\u1ea1n \u0111ang \u0111\u1ecdc ngay b\u00e2y gi\u1edd!).<\/span><\/p>\n\n\n\n

        Ti\u1ebfp th\u1ecb n\u1ed9i dung th\u00e0nh c\u00f4ng s\u1ebd k\u00edch th\u00edch s\u1ef1 quan t\u00e2m \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n v\u00e0 khi\u1ebfn kh\u00e1ch h\u00e0ng h\u00e0o h\u1ee9ng h\u01a1n v\u1edbi s\u1ea3n ph\u1ea9m v\u00e0 th\u00f4ng \u0111i\u1ec7p. N\u00f3 gi\u00fap x\u00e2y d\u1ef1ng ni\u1ec1m tin gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ng\u01b0\u1eddi d\u00f9ng \u0111\u1ed3ng th\u1eddi t\u00ecm c\u00e1ch thi\u1ebft l\u1eadp c\u00e1c m\u1ed1i quan h\u1ec7 hi\u1ec7u qu\u1ea3 l\u00e2u d\u00e0i. Trong khi, ti\u1ebfp th\u1ecb s\u1ed1 gi\u1edbi thi\u1ec7u m\u1ed9t kh\u00e1ch h\u00e0ng cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n th\u00ec ti\u1ebfp th\u1ecb n\u1ed9i dung th\u00e0nh c\u00f4ng s\u1ebd khi\u1ebfn h\u1ecd quan t\u00e2m, bi\u1ebfn ng\u01b0\u1eddi d\u00f9ng m\u1ed9t l\u1ea7n th\u00e0nh fan h\u00e2m m\u1ed9 cu\u1ed3ng nhi\u1ec7t.<\/span><\/p>\n\n\n\n

        <\/div>\n\n\n\n

        4.9. Influencer marketing<\/h3>\n\n\n\n

        Influencer marketing l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb s\u1eed d\u1ee5ng nh\u1eefng ng\u01b0\u1eddi c\u00f3 l\u01b0\u1ee3ng theo d\u00f5i l\u1edbn tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 \u0111\u0103ng b\u00e0i v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. Thay v\u00ec ti\u1ebfp th\u1ecb tr\u1ef1c ti\u1ebfp t\u1edbi m\u1ed9t nh\u00f3m ng\u01b0\u1eddi ti\u00eau d\u00f9ng, b\u1ea1n \u0111\u1eb7t th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh v\u00e0o tay m\u1ed9t ng\u00f4i sao truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, ng\u01b0\u1eddi s\u1ebd qu\u1ea3ng b\u00e1 cho b\u1ea1n. Theo m\u1ed9t nghi\u00ean c\u1ee9u, h\u01a1n 80% c\u00e1c marketer tr\u00ean th\u1ebf gi\u1edbi \u0111\u00e3 ph\u00e1t \u0111\u1ed9ng c\u00e1c chi\u1ebfn d\u1ecbch c\u00f3 t\u1ea7m \u1ea3nh h\u01b0\u1edfng trong n\u0103m 2015 v\u00e0 hi\u1ec7n t\u1ea1i influencer l\u00e0 m\u1ed9t xu h\u01b0\u1edbng ti\u1ebfp th\u1ecb l\u1edbn m\u1ea1nh.<\/span><\/p>\n\n\n\n

        Qu\u00e1 tr\u00ecnh n\u00e0y kh\u00e1 \u0111\u01a1n gi\u1ea3n: K\u1ebft n\u1ed1i v\u1edbi ng\u01b0\u1eddi c\u00f3 t\u1ea7m \u1ea3nh h\u01b0\u1edfng v\u00e0 tr\u1ea3 ph\u00ed ho\u1eb7c hoa h\u1ed3ng theo th\u1ecfa thu\u1eadn \u0111\u1ec3 h\u1ecd n\u00f3i v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n v\u1edbi nh\u1eefng ng\u01b0\u1eddi theo d\u00f5i. Tuy nhi\u00ean, nh\u1eefng ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng c\u0169ng th\u01b0\u1eddng t\u1ea1o ra n\u1ed9i dung c\u1ee7a ri\u00eang h\u1ecd. V\u00ec v\u1eady, c\u00e1c b\u00e0i \u0111\u0103ng \u0111\u01b0\u1ee3c t\u00e0i tr\u1ee3 s\u1ebd ph\u00f9 h\u1ee3p v\u1edbi giao di\u1ec7n hi\u1ec7n c\u00f3 tr\u00ean c\u00e1c trang c\u1ee7a h\u1ecd. Th\u00eam v\u00e0o \u0111\u00f3, n\u00f3 \u00edt l\u00e0m vi\u1ec7c cho nh\u00f3m ti\u1ebfp th\u1ecb c\u1ee7a b\u1ea1n.<\/span><\/p>\n\n\n\n

        \"\"<\/figure><\/div>\n\n\n\n

        M\u1ed9t s\u1ed1 l\u01b0u \u00fd c\u1ea7n nh\u1edb. Nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng m\u00e0 b\u1ea1n ch\u1ecdn ph\u1ea3i ph\u00f9 h\u1ee3p v\u1edbi l\u1ed1i s\u1ed1ng m\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n ch\u00e0o h\u00e0ng. B\u1edfi v\u00ec nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng l\u00e0 ng\u01b0\u1eddi c\u00f3 th\u1ec3 chia s\u1ebb quan \u0111i\u1ec3m kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1eb7c \u0111i\u1ec3m th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 g\u00e2y \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn danh ti\u1ebfng c\u1ee7a c\u1ea3 hai b\u00ean. V\u00ec v\u1eady, h\u00e3y l\u1ef1a ch\u1ecdn c\u1ea9n th\u1eadn, v\u00e0 x\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng nh\u1eefng c\u00e1ch th\u1ee9c ph\u00f9 h\u1ee3p khi n\u00f3i v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n.<\/span><\/p>\n\n\n\n

        B\u1ea1n c\u00f3 th\u1ec3 t\u00ecm ki\u1ebfm nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i ho\u1eb7c s\u1eed d\u1ee5ng c\u00e1c n\u1ec1n t\u1ea3ng ti\u1ebfp th\u1ecb c\u00f3 \u1ea3nh h\u01b0\u1edfng (nh\u01b0 Upfluence, Tribe Group ho\u1eb7c Famebit) \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c ng\u00f4i sao m\u1ea1ng x\u00e3 h\u1ed9i ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi nhu c\u1ea7u c\u1ee7a b\u1ea1n.<\/span><\/p>\n\n\n\n

        X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u s\u1ed1 (Digital Branding) \u0111\u00e3 v\u00e0 \u0111ang l\u00e0 m\u1ed9t xu h\u01b0\u1edbng \u0111\u01b0\u1ee3c nhi\u1ec1u doanh nghi\u1ec7p l\u1ef1a ch\u1ecdn. Kh\u00f4ng ch\u1ec9 gi\u00fap n\u00e2ng cao hi\u1ec7u qu\u1ea3 trong vi\u1ec7c ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u00e0 v\u1ec1 l\u00e2u d\u00e0i, h\u00ecnh th\u1ee9c n\u00e0y c\u00f2n gi\u00fap t\u0103ng doanh s\u1ed1 cho doanh nghi\u1ec7p.<\/span><\/p>\n\n\n\n

        V\u1eady b\u1ea1n c\u00f2n ch\u1ea7n ch\u1eeb g\u00ec n\u1eefa m\u00e0 kh\u00f4ng li\u00ean h\u1ec7 ngay v\u1edbi \u0111\u1ed9i ng\u0169 chuy\u00ean gia c\u1ee7a Sao Kim<\/strong><\/a> \u0111\u1ec3 \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n chi ti\u1ebft h\u01a1n v\u1ec1 d\u1ecbch v\u1ee5 Digital Branding<\/strong><\/a> cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh!<\/span><\/p>\n\n\n\n

        <\/div>\n\n\n\n

        Xem th\u00eam c\u00e1c b\u00e0i vi\u1ebft h\u1ea5p d\u1eabn t\u1ea1i:<\/span><\/p>\n\n\n\n

        <\/div>\n\n\n\n