{"id":326841,"date":"2020-02-28T11:12:17","date_gmt":"2020-02-28T04:12:17","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=326841"},"modified":"2023-01-05T14:20:34","modified_gmt":"2023-01-05T07:20:34","slug":"emotional-branding-la-gi-lam-the-nao-de-van-dung-hieu-qua","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/xay-dung-thuong-hieu\/emotional-branding-la-gi-lam-the-nao-de-van-dung-hieu-qua\/","title":{"rendered":"Emotional branding l\u00e0 g\u00ec? L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 v\u1eadn d\u1ee5ng hi\u1ec7u qu\u1ea3?"},"content":{"rendered":"\n<p><span style=\"font-weight: 400; color: #000000;\">Hi\u1ec7n nay, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n cung c\u1ea5p th\u00f4ng tin m\u00e0 h\u1ecd c\u00f2n mu\u1ed1n truy\u1ec1n t\u1ea3i v\u00e0 n\u1eafm b\u1eaft c\u1ea3m x\u00fac c\u1ee7a kh\u00e1ch h\u00e0ng. Ch\u00ednh v\u00ec v\u1eady, vi\u1ec7c <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.saokim.com.vn\/dich-vu\/tu-van-chien-luoc-thuong-hieu\/\">x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/a><\/span> c\u1ea3m x\u00fac \u0111\u00e3 tr\u1edf th\u00e0nh c\u1ea7u n\u1ed1i gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng t\u1ed1t h\u01a1n.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; color: #000000;\">Emotional brand (Th\u01b0\u01a1ng hi\u1ec7u c\u1ea3m x\u00fac) l\u00e0 qu\u00e1 tr\u00ecnh h\u00ecnh th\u00e0nh m\u1ed1i quan h\u1ec7 gi\u1eefa ng\u01b0\u1eddi d\u00f9ng v\u1edbi m\u1ed9t s\u1ea3n ph\u1ea9m hay th\u01b0\u01a1ng hi\u1ec7u b\u1eb1ng c\u00e1ch kh\u01a1i g\u1ee3i c\u1ea3m x\u00fac c\u1ee7a h\u1ecd. C\u00e1c marketer \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y b\u1eb1ng c\u00e1ch t\u1ea1o ra n\u1ed9i dung thu h\u00fat tr\u1ea1ng th\u00e1i c\u1ea3m x\u00fac, c\u00e1i t\u00f4i, nhu c\u1ea7u v\u00e0 kh\u00e1t v\u1ecdng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1431\" height=\"679\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2020\/02\/Emotional-branding-la-gi-1.png\" alt=\"\" class=\"wp-image-326844\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2020\/02\/Emotional-branding-la-gi-1.png 1431w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2020\/02\/Emotional-branding-la-gi-1-80x38.png 80w\" sizes=\"(max-width: 1431px) 100vw, 1431px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>Th\u01b0\u01a1ng hi\u1ec7u c\u1ea3m x\u00fac l\u00e0 qu\u00e1 tr\u00ecnh h\u00ecnh th\u00e0nh m\u1ed1i quan h\u1ec7 gi\u1eefa ng\u01b0\u1eddi d\u00f9ng v\u1edbi s\u1ea3n ph\u1ea9m\/ th\u01b0\u01a1ng hi\u1ec7u b\u1eb1ng c\u1ea3m x\u00fac c\u1ee7a h\u1ecd.&nbsp;<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. Th\u01b0\u01a1ng hi\u1ec7u c\u1ea3m x\u00fac v\u00e0 Qu\u1ea3ng c\u00e1o c\u1ea3m x\u00fac<\/h2>\n\n\n\n<p><span style=\"font-weight: 400; color: #000000;\">C\u1ea3m x\u00fac c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng tr\u1ef1c ti\u1ebfp h\u01a1n trong qu\u1ea3ng c\u00e1o, v\u00ed d\u1ee5 nh\u01b0 trong qu\u1ea3ng c\u00e1o hay chi\u1ebfn d\u1ecbch c\u1ee5 th\u1ec3. M\u1ed7i qu\u1ea3ng c\u00e1o c\u1ea3m x\u00fac g\u00f3p ph\u1ea7n t\u1ea1o n\u00ean chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u c\u1ea3m x\u00fac. V\u00ec v\u1eady, c\u00f3 th\u1ec3 n\u00f3i, qu\u1ea3ng c\u00e1o c\u1ea3m x\u00fac gi\u1ed1ng nh\u01b0 c\u00e1c h\u00ecnh kh\u1ed1i ri\u00eang l\u1ebb t\u1ea1o ra t\u00ednh to\u00e0n v\u1eb9n c\u1ea5u tr\u00fac c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Nhi\u1ec1u c\u00f4ng ty t\u1ea1o ra qu\u1ea3ng c\u00e1o c\u1ea3m x\u00fac \u0111\u1ec3 t\u1ea1o hi\u1ec7u \u1ee9ng trong c\u00e1c s\u1ef1 ki\u1ec7n l\u1edbn, \u0111\u1ed3ng th\u1eddi qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd. V\u00ed d\u1ee5, sau l\u1ec7nh c\u1ea5m du l\u1ecbch c\u1ee7a Hoa K\u1ef3 v\u00e0o n\u0103m 2018, Airbnb \u0111\u00e3 ph\u00e1t \u0111\u1ed9ng m\u1ed9t chi\u1ebfn d\u1ecbch th\u00fac \u0111\u1ea9y \u00fd t\u01b0\u1edfng v\u1ec1 m\u1ed9t c\u1ed9ng \u0111\u1ed3ng to\u00e0n c\u1ea7u qua qu\u1ea3ng c\u00e1o <\/span><span style=\"font-weight: 400;\">\u201cLet\u2019s Keep Traveling Forward\u201d<\/span><span style=\"font-weight: 400;\">. \u0110\u00e2y l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u t\u00e1o b\u1ea1o v\u00e0 hi\u1ec7u qu\u1ea3.<\/span><\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. C\u1ea3m x\u00fac v\u00e0 th\u00e1p nhu c\u1ea7u<\/h2>\n\n\n\n<p><span style=\"font-weight: 400; color: #000000;\">Th\u00e1p nhu c\u1ea7u c\u1ee7a Maslow t\u1ea1o ra c\u01a1 s\u1edf s\u1ef1 d\u1ecbch chuy\u1ec3n t\u00e2m l\u00fd th\u00f4ng qua nhu c\u1ea7u sinh l\u00fd v\u00e0 x\u00e3 h\u1ed9i. Con ng\u01b0\u1eddi c\u1ea7n th\u1ecfa m\u00e3n nh\u1eefng nhu c\u1ea7u sinh l\u00fd c\u1ee7a m\u00ecnh nh\u01b0 \u0103n, u\u1ed1ng, h\u00edt th\u1edf, c\u01b0 tr\u00fa tr\u01b0\u1edbc khi h\u1ecd c\u00f3 th\u1ec3 \u0111i l\u00ean th\u00e1p \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u t\u00ecnh c\u1ea3m c\u1ee7a h\u1ecd: l\u00f2ng t\u1ef1 tr\u1ecdng (s\u1ef1 t\u00f4n tr\u1ecdng, \u0111\u1ecba v\u1ecb, s\u1ee9c m\u1ea1nh) v\u00e0 t\u1ef1 th\u1ecfa m\u00e3n.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; color: #000000;\">Li\u1ec7u th\u00e1p nhu c\u1ea7u c\u1ee7a Maslow c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng \u0111\u01b0\u1ee3c cho qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u? L\u00e0m th\u1ebf n\u00e0o m\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng nh\u1ea5t th\u1ebf gi\u1edbi th\u00e0nh c\u00f4ng trong vi\u1ec7c thu h\u00fat s\u1ed1 \u0111\u00f4ng d\u00e2n s\u1ed1 v\u00e0 \u00e1p d\u1ee5ng c\u00e1c nguy\u00ean t\u1eafc b\u1ea3n ch\u1ea5t con ng\u01b0\u1eddi?<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; color: #000000;\">D\u01b0\u1edbi \u0111\u00e2y, ch\u00fang t\u00f4i \u0111\u00e3 chuy\u1ec3n chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ea3m x\u00fac c\u1ee7a Apple trong nh\u1eefng n\u0103m qua sang th\u00e1p nhu c\u1ea7u c\u1ee7a Maslow:<\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1431\" height=\"1382\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2020\/02\/Emotional-branding-la-gi-2.png\" alt=\"\" class=\"wp-image-326845\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2020\/02\/Emotional-branding-la-gi-2.png 1431w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2020\/02\/Emotional-branding-la-gi-2-80x77.png 80w\" sizes=\"(max-width: 1431px) 100vw, 1431px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>Th\u00e1p th\u01b0\u01a1ng hi\u1ec7u c\u1ea3m x\u00fac c\u1ee7a Apple<\/em><\/p>\n\n\n\n<p><span style=\"font-weight: 400; color: #000000;\">Vi\u1ec7c t\u00ecm ki\u1ebfm nh\u1eefng s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5 b\u1ea1n c\u1ea7n v\u00e0 n\u01a1i \u0111\u1ecbnh v\u1ecb gi\u00e1 tr\u1ecb c\u1ee7a b\u1ea1n ph\u00f9 h\u1ee3p v\u1edbi c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n thu h\u1eb9p c\u1ea3m x\u00fac \u0111\u1ec3 nh\u1eafm \u0111\u00fang m\u1ee5c ti\u00eau.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"color: #000000;\"><b>3. Th\u01b0\u01a1ng hi\u1ec7u c\u1ea3m x\u00fac thu h\u00fat Ethos, Pathos v\u00e0 logos<\/b><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400; color: #000000;\">B\u1ea1n c\u00f3 nh\u1edb Aristotle? \u00d4ng l\u00e0 ng\u01b0\u1eddi m\u00e0 ch\u00fang ta c\u00f3 th\u1ec3 c\u1ea3m \u01a1n v\u00ec ba n\u1ec1n t\u1ea3ng c\u1ee7a c\u00e1c k\u1ef9 thu\u1eadt ti\u1ebfp th\u1ecb thuy\u1ebft ph\u1ee5c: ethos, pathos v\u00e0 logo. Khi b\u1ea1n c\u00f3 th\u1ec3 c\u00e2n b\u1eb1ng c\u1ea3 ba trong s\u1ed1 ch\u00fang, b\u1ea1n s\u1ebd c\u00f3 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd v\u1ec1 m\u1eb7t c\u1ea3m x\u00fac.<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">C\u00e1c k\u1ef9 thu\u1eadt n\u00e0y \u0111\u01b0\u1ee3c ph\u00e2n lo\u1ea1i th\u00e0nh ba nh\u00f3m d\u1ef1a tr\u00ean nh\u1eefng <\/span><span style=\"font-weight: 400;\">l\u1eadp lu\u1eadn trong c\u00e1c cu\u1ed9c tranh lu\u1eadn.<\/span><span style=\"font-weight: 400;\"> Ba nh\u00f3m n\u00e0y l\u00e0:<\/span><\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3.1. Ethos: S\u1ef1 h\u1ea5p d\u1eabn v\u1ec1 Uy t\u00edn v\u00e0 \u0110\u1ea1o \u0111\u1ee9c<\/h3>\n\n\n\n<p><span style=\"font-weight: 400; color: #000000;\">\u201cBa trong s\u1ed1 b\u1ed1n b\u00e1c s\u0129 gi\u1edbi thi\u1ec7u X v\u01b0\u1ee3t tr\u1ed9i h\u01a1n c\u00e1c \u0111\u1ed1i th\u1ee7.\u201d<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Khi b\u00e1c s\u0129 ho\u1eb7c ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng kh\u00e1c <\/span><span style=\"font-weight: 400;\">t\u00e1n d\u01b0\u01a1ng<\/span><span style=\"font-weight: 400;\"> s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5, nh\u00e0 qu\u1ea3ng c\u00e1o s\u1ebd thu h\u00fat ethos. Ethos trong x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 c\u00f3 nhi\u1ec1u h\u00ecnh th\u1ee9c nh\u01b0 tr\u00edch d\u1eabn c\u1ee7a c\u00e1c chuy\u00ean gia trong m\u1ed9t l\u0129nh v\u1ef1c, tr\u00edch d\u1eabn ngu\u1ed3n, l\u1eddi ch\u1ee9ng th\u1ef1c t\u1eeb kh\u00e1ch h\u00e0ng v\u00e0 nghi\u00ean c\u1ee9u tr\u01b0\u1eddng h\u1ee3p, v\u00ed d\u1ee5.<\/span><\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; color: #000000;\">S\u1ee9c h\u1ea5p d\u1eabn v\u1edbi ethos gi\u00fap x\u00e2y d\u1ef1ng ni\u1ec1m tin v\u00e0 s\u1ef1 t\u00edn nhi\u1ec7m trong ng\u00e0nh c\u1ee7a b\u1ea1n, \u0111\u1ed3ng th\u1eddi thi\u1ebft l\u1eadp th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u ch\u00ednh h\u00e3ng.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #000000;\"><b>3.2. Pathos: h\u1ea5p d\u1eabn v\u1ec1 s\u1ef1 \u0111\u1ed3ng c\u1ea3m<\/b><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400; color: #000000;\">\u201cX: S\u1ed1ng, C\u01b0\u1eddi, Gi\u1eef ch\u00e2n l\u00e2u d\u00e0i.\u201d<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; color: #000000;\">Pathos th\u00fac \u0111\u1ea9y ng\u01b0\u1eddi ti\u00eau d\u00f9ng h\u00e0nh \u0111\u1ed9ng b\u1eb1ng c\u00e1ch t\u1ea1o ra c\u1ea3m gi\u00e1c c\u1ea5p b\u00e1ch, s\u1ee3 b\u1ecf l\u1ee1, c\u1ea3m gi\u00e1c th\u00e2n thu\u1ed9c v\u00e0 h\u01a1n th\u1ebf n\u1eefa. Mi\u1ec5n l\u00e0 n\u00f3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n c\u1ea9n th\u1eadn v\u00e0 kh\u00f4ng l\u00e0m cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ea3m th\u1ea5y nh\u01b0 c\u1ea3m x\u00fac c\u1ee7a h\u1ecd b\u1ecb \u0111i\u1ec1u khi\u1ec3n. C\u00e1c t\u1ed5 ch\u1ee9c phi l\u1ee3i nhu\u1eadn lu\u00f4n s\u1eed d\u1ee5ng Pathos \u0111\u1ec3 thi\u1ebft l\u1eadp s\u1ef1 \u0111\u1ed3ng c\u1ea3m v\u00e0 c\u1ee7ng c\u1ed1 chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #000000;\"><b>3.3. Logos: H\u1ea5p d\u1eabn Logic v\u00e0 L\u00fd do<\/b><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400; color: #000000;\">\u201cX c\u00f3 hi\u1ec7u qu\u1ea3 v\u1edbi 99,9% kh\u00e1ch h\u00e0ng\u201d.<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Logos l\u00e0 <\/span><span style=\"font-weight: 400;\">gi\u00e1 tr\u1ecb thuy\u1ebft ph\u1ee5c nh\u1ea5t trong 3 ph\u1ea1m tr\u00f9 c\u1ee7a Aristotle, c\u0169ng l\u00e0 y\u1ebfu t\u1ed1 ph\u1ee5 thu\u1ed9c nhi\u1ec1u nh\u1ea5t v\u00e0o c\u00e1c ph\u1ea1m tr\u00f9<\/span><span style=\"font-weight: 400;\"> kh\u00e1c. Ch\u1ec9 d\u1ef1a tr\u00ean s\u1ef1 th\u1eadt, s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea hay t\u00ednh n\u0103ng th\u01b0\u1eddng kh\u00f4ng \u0111\u1ee7 \u0111\u1ec3 thuy\u1ebft ph\u1ee5c ng\u01b0\u1eddi ti\u00eau d\u00f9ng h\u00e0nh \u0111\u1ed9ng. Cho ng\u01b0\u1eddi d\u00f9ng th\u1ea5y \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m g\u00ec cho h\u1ecd v\u00e0 c\u1ed1 g\u1eafng t\u1ea1o m\u1ed1i li\u00ean h\u1ec7 gi\u1eefa c\u1ea3m x\u00fac c\u1ee7a h\u1ecd v\u00e0 logic c\u1ee7a b\u1ea1n.<\/span><\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; color: #000000;\">T\u1ea5t c\u1ea3 ba nguy\u00ean t\u1eafc c\u1ee7a Aristotle kh\u00f4ng c\u1ea7n thi\u1ebft ph\u1ea3i \u00e1p d\u1ee5ng cho m\u1ecdi t\u00ecnh hu\u1ed1ng, nh\u01b0ng h\u00e3y ghi nh\u1edb ch\u00fang khi b\u1ea1n x\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c c\u1ea3m x\u00fac. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 l\u00e0m t\u0103ng kh\u1ea3 n\u0103ng thuy\u1ebft ph\u1ee5c cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1431\" height=\"1119\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2020\/02\/Emotional-branding-la-gi-3.png\" alt=\"\" class=\"wp-image-326848\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2020\/02\/Emotional-branding-la-gi-3.png 1431w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2020\/02\/Emotional-branding-la-gi-3-80x63.png 80w\" sizes=\"(max-width: 1431px) 100vw, 1431px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>Nh\u1eefng d\u1ea1ng th\u1ee9c c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u c\u1ea3m x\u00fac&nbsp;<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"color: #000000;\"><b>4. C\u01a1 s\u1edf khoa h\u1ecdc c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u c\u1ea3m x\u00fac<\/b><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400; color: #000000;\">Trong khi nhi\u1ec1u c\u00f4ng ty b\u1eaft \u0111\u1ea7u x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u1ecd hoa m\u1ef9 h\u01a1n v\u00e0 gi\u1ea3m b\u1edbt t\u00ednh khoa h\u1ecdc th\u00ec m\u1ed9t s\u1ed1 c\u00f4ng ty l\u1ea1i \u0111i\u1ec1u ch\u1ec9nh c\u00e1c chi\u1ebfn l\u01b0\u1ee3c nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn kh\u00e1ch h\u00e0ng \u1edf m\u1ee9c \u0111\u1ed9 t\u00e2m l\u00fd v\u1edbi chi\u1ebfn thu\u1eadt g\u1ecdi l\u00e0 ti\u1ebfp th\u1ecb t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn th\u1ea7n kinh.<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Khoa h\u1ecdc th\u1ea7n kinh l\u00e0 m\u1ed9t l\u0129nh v\u1ef1c nghi\u00ean c\u1ee9u c\u00e1c ph\u1ea3n \u1ee9ng nh\u1eadn th\u1ee9c v\u00e0 t\u00ecnh c\u1ea3m c\u1ee7a con ng\u01b0\u1eddi. N\u00f3 \u0111\u01b0\u1ee3c chuy\u1ec3n th\u00e0nh <\/span><span style=\"font-weight: 400;\">ti\u1ebfp th\u1ecb th\u1ea7n kinh <\/span><span style=\"font-weight: 400;\">khi ch\u00fang ta b\u1eaft \u0111\u1ea7u \u00e1p d\u1ee5ng nh\u1eefng \u00fd t\u01b0\u1edfng n\u00e0y theo c\u00e1ch ch\u00fang c\u00f3 th\u1ec3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn ph\u1ea3n \u1ee9ng n\u00e3o b\u1ed9 c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi c\u00e1c k\u00edch th\u00edch.<\/span><\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; color: #000000;\">Khi ti\u1ebfp c\u1eadn th\u01b0\u01a1ng hi\u1ec7u t\u1eeb g\u00f3c \u0111\u1ed9 khoa h\u1ecdc thay v\u00ec theo quan \u0111i\u1ec3m thi\u1ebft k\u1ebf b\u1eb1ng th\u1ecb gi\u00e1c, m\u00e3 h\u00f3a khu\u00f4n m\u1eb7t v\u00e0 EEG (\u0111i\u1ec7n n\u00e3o \u0111\u1ed3), ch\u00fang ta c\u00f3 th\u1ec3 ph\u00e2n t\u00edch t\u1ed1t h\u01a1n ph\u1ea3n \u1ee9ng c\u1ee7a m\u1ed9t ng\u01b0\u1eddi v\u00e0 hi\u1ec3u ch\u00ednh x\u00e1c c\u00e1ch ng\u01b0\u1eddi \u0111\u00f3 s\u1ebd ph\u1ea3n \u1ee9ng v\u1edbi qu\u1ea3ng c\u00e1o hay th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 th\u1ebf n\u00e0o.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; color: #000000;\">Nghi\u00ean c\u1ee9u k\u1ef9 h\u01a1n v\u1ec1 c\u00e1ch l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3 t\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00e3 ti\u1ebft l\u1ed9 r\u1ea5t nhi\u1ec1u s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea thuy\u1ebft ph\u1ee5c \u0111\u1ec3 gi\u00fap c\u00e1c Marketer ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a h\u1ecd:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">90% quy\u1ebft \u0111\u1ecbnh mua \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n trong ti\u1ec1m th\u1ee9c.<\/span><\/span><\/li><li><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Con ng\u01b0\u1eddi x\u1eed l\u00fd h\u00ecnh \u1ea3nh nhanh h\u01a1n 60.000 l\u1ea7n so v\u1edbi v\u0103n b\u1ea3n.<\/span><\/span><\/li><li><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">50% tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u d\u1ef1a tr\u00ean c\u1ea3m x\u00fac.<\/span><\/span><\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"color: #000000;\"><b>5. Nh\u1eefng l\u1ee3i \u00edch c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u c\u1ea3m x\u00fac<\/b><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400; color: #000000;\">S\u1eed d\u1ee5ng c\u00e1c k\u1ef9 thu\u1eadt khoa h\u1ecdc th\u1ea7n kinh k\u1ebft h\u1ee3p v\u1edbi c\u00e1c chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ti\u1ebfp th\u1ecb \u0111\u00e3 mang l\u1ea1i m\u1ed9t s\u1ed1 k\u1ebft qu\u1ea3 kh\u00e1 h\u1ea5p d\u1eabn. Vi\u1ec7c x\u00e1c \u0111\u1ecbnh ng\u01b0\u1eddi d\u00f9ng m\u1ee5c ti\u00eau v\u1edbi qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3 h\u01a1n c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n s\u1ebd c\u00f3 th\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh t\u1ed1t h\u01a1n.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; color: #000000;\">Khi b\u1ea1n thu h\u00fat kh\u00e1ch h\u00e0ng, b\u1ea1n s\u1ebd x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi h\u1ecd. \u0110i\u1ec1u n\u00e0y d\u1eabn \u0111\u1ebfn s\u1ef1 gia t\u0103ng \u0111\u00e1ng k\u1ec3 gi\u00e1 tr\u1ecb tr\u1ecdn \u0111\u1eddi cho kh\u00e1ch h\u00e0ng. Ng\u00e2n s\u00e1ch c\u1ee7a b\u1ea1n c\u0169ng s\u1ebd \u0111\u01b0\u1ee3c h\u01b0\u1edfng l\u1ee3i. B\u1edfi v\u00ec b\u1ea1n s\u1ebd chi ti\u00eau \u00edt h\u01a1n trong khi \u0111\u1ed3ng th\u1eddi kh\u01a1i d\u1eady l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng, t\u1ea1o n\u00ean ROI hi\u1ec7u qu\u1ea3 h\u01a1n.<\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1079\" height=\"1600\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2020\/02\/Emotional-branding-la-gi-4.png\" alt=\"\" class=\"wp-image-326849\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2020\/02\/Emotional-branding-la-gi-4.png 1079w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2020\/02\/Emotional-branding-la-gi-4-54x80.png 54w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2020\/02\/Emotional-branding-la-gi-4-1036x1536.png 1036w\" sizes=\"(max-width: 1079px) 100vw, 1079px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>L\u1ee3i \u00edch c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u c\u1ea3m x\u00fac: T\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t so v\u1edbi \u0111\u1ed1i th\u1ee7, k\u1ebft n\u1ed1i con ng\u01b0\u1eddi v\u00e0 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u, t\u1ea1o ra t\u1ec7p kh\u00e1ch h\u00e0ng trung th\u00e0nh, t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i<\/em><\/p>\n\n\n\n<p><span style=\"font-weight: 400; color: #000000;\">T\u1ea1i sao \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 t\u1eadn d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c n\u00e0y? B\u1edfi v\u00ec 90% quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng \u0111\u01b0\u1ee3c \u0111\u01b0a ra trong ti\u1ec1m th\u1ee9c, nh\u01b0ng 89% ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f4ng c\u1ea3m nh\u1eadn \u0111\u01b0\u1ee3c m\u1ed1i li\u00ean h\u1ec7 c\u00e1 nh\u00e2n v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u m\u00e0 h\u1ecd mua. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 c\u00f3 m\u1ed9t c\u01a1 h\u1ed9i l\u1edbn \u0111\u1ec3 ph\u00e2n bi\u1ec7t doanh nghi\u1ec7p c\u1ee7a b\u1ea1n v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh b\u1eb1ng vi\u1ec7c thi\u1ebft l\u1eadp k\u1ebft n\u1ed1i c\u1ea3m x\u00fac.<\/span><\/p>\n\n\n\n<p>Xem th\u00eam: <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.saokim.com.vn\/blog\/xay-dung-thuong-hieu\/ban-sac-doanh-nghiep-va-xu-huong-thiet-ke-bo-nhan-dien-thuong-hieu-2020\/\">B\u1ea3n s\u1eafc doanh nghi\u1ec7p v\u00e0 xuh\u01b0\u1edbng thi\u1ebft k\u1ebf b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u 2020<\/a><\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"color: #000000;\"><b>6. M\u1ed9t s\u1ed1 v\u00ed d\u1ee5 v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ea3m x\u00fac<\/b><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #000000;\">1. Always: #LikeAGirl<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400; color: #000000;\">Always t\u00ecm c\u00e1ch l\u1eadt ng\u01b0\u1ee3c t\u00ecnh th\u1ebf \u201c..like a girl\u201d (nh\u01b0 m\u1ed9t c\u00f4 g\u00e1i) trong chi\u1ebfn d\u1ecbch n\u00e0y. Chi\u1ebfn d\u1ecbch thu h\u00fat c\u1ea3m x\u00fac b\u1eb1ng c\u00e1ch khi\u1ebfn ph\u1ee5 n\u1eef c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c trao quy\u1ec1n v\u00e0 t\u1ef1 tin h\u01a1n. B\u1ea5t ch\u1ea5p nh\u1eefng tranh c\u00e3i x\u1ea3y ra sau \u0111\u00f3, qu\u1ea3ng c\u00e1o n\u00e0y v\u1eabn ti\u1ebfp t\u1ee5c gi\u00e0nh \u0111\u01b0\u1ee3c gi\u1ea3i Emmy, gi\u1ea3i th\u01b0\u1edfng Grand Prix c\u1ee7a Cannes v\u00e0 gi\u1ea3i th\u01b0\u1edfng Grand Clio.<\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1430\" height=\"978\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2020\/02\/Emotional-branding-la-gi-5.jpg\" alt=\"\" class=\"wp-image-326850\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2020\/02\/Emotional-branding-la-gi-5.jpg 1430w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2020\/02\/Emotional-branding-la-gi-5-80x55.jpg 80w\" sizes=\"(max-width: 1430px) 100vw, 1430px\" \/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #000000;\"><b>2. Google: Year In Search<\/b><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400; color: #000000;\">Chi\u1ebfn d\u1ecbch Year in Search c\u1ee7a Google t\u1ed5ng h\u1ee3p c\u00e1c c\u1ee5m t\u1eeb \u0111\u01b0\u1ee3c t\u00ecm ki\u1ebfm nhi\u1ec1u nh\u1ea5t m\u1ed7i n\u0103m v\u00e0 nh\u1eb1m m\u1ee5c \u0111\u00edch t\u1ea1o c\u1ea3m gi\u00e1c v\u1ec1 m\u1ed9t c\u1ed9ng \u0111\u1ed3ng d\u1ef1a tr\u00ean c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm. M\u1eb7c d\u00f9 c\u00e1c c\u1ee5m t\u1eeb n\u00e0y th\u01b0\u1eddng bao g\u1ed3m c\u00e1c ch\u1ee7 \u0111\u1ec1 v\u00e0 s\u1ef1 ki\u1ec7n t\u00ecm ki\u1ebfm kh\u00e1c nhau, Google lu\u00f4n ch\u1eafc ch\u1eafn l\u00e0m n\u1ed5i b\u1eadt nh\u1eefng kho\u1ea3nh kh\u1eafc quan tr\u1ecdng \u0111\u00e3 mang c\u1ea3 th\u1ebf gi\u1edbi l\u1ea1i g\u1ea7n nhau, x\u00e2y d\u1ef1ng k\u1ebft n\u1ed1i c\u1ea3m x\u00fac c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1430\" height=\"789\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2020\/02\/Emotional-branding-la-gi-6.jpg\" alt=\"\" class=\"wp-image-326851\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2020\/02\/Emotional-branding-la-gi-6.jpg 1430w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2020\/02\/Emotional-branding-la-gi-6-80x44.jpg 80w\" sizes=\"(max-width: 1430px) 100vw, 1430px\" \/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #000000;\"><b>3. Petcube: Pet parents<\/b><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400; color: #000000;\">M\u00e1y \u1ea3nh t\u01b0\u01a1ng t\u00e1c Petcube mang \u0111\u1ebfn cho ng\u01b0\u1eddi d\u00f9ng ni\u1ec1m vui b\u1eb1ng c\u00e1ch c\u00f3 th\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u00fa c\u01b0ng m\u1ecdi l\u00fac m\u1ecdi n\u01a1i. Th\u01b0\u01a1ng hi\u1ec7u n\u00e0y cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng ch\u01a1i \u0111\u00f9a c\u00f9ng th\u00fa c\u01b0ng c\u1ee7a m\u00ecnh th\u00f4ng qua c\u00e1c \u1ee9ng d\u1ee5ng tr\u00ean smartphone.<\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1430\" height=\"692\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2020\/02\/Emotional-branding-la-gi-7.jpg\" alt=\"\" class=\"wp-image-326852\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2020\/02\/Emotional-branding-la-gi-7.jpg 1430w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2020\/02\/Emotional-branding-la-gi-7-80x39.jpg 80w\" sizes=\"(max-width: 1430px) 100vw, 1430px\" \/><\/figure><\/div>\n\n\n\n<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">T\u00f3m l\u1ea1i, th\u01b0\u01a1ng hi\u1ec7u c\u1ea3m x\u00fac \u0111\u00f3ng vai tr\u00f2 l\u1edbn trong s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a m\u1ed9t doanh nghi\u1ec7p, nh\u1ea5t l\u00e0 khi h\u1ecd mu\u1ed1n l\u00e0m n\u00ean l\u1ecbch s\u1eed. \u0110\u00e2y l\u00e0 chi\u1ebfc ch\u00eca kh\u00f3a gi\u00fap m\u1edf ra nhi\u1ec1u c\u01a1 h\u1ed9i ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng h\u01a1n cho doanh nghi\u1ec7p m\u00e0 c\u00e1c Marketer c\u1ea7n l\u01b0u \u00fd. <\/span><span style=\"font-weight: 400;\">H\u00e3y d\u00e0nh th\u1eddi gian \u0111\u1ec3 \u0111\u1ea7u t\u01b0 cho c\u00f4ng c\u1ee5 n\u00e0y m\u1ed9t c\u00e1ch c\u1ea9n th\u1eadn t\u1eeb vi\u1ec7c t\u1ea1o ra c\u00e1c \u00fd t\u01b0\u1edfng \u0111\u1ec3 thi\u1ebft k\u1ebf c\u00e1c s\u1ea3n ph\u1ea9m cu\u1ed1i c\u00f9ng. Tuy nhi\u00ean, c\u0169ng c\u1ea7n l\u01b0u \u00fd v\u1eadn d\u1ee5ng n\u00f3 m\u1ed9t c\u00e1ch kh\u00e9o l\u00e9o b\u1edfi c\u1ea3m x\u00fac l\u00e0 con dao hai l\u01b0\u1ee1i c\u00f3 th\u1ec3 khi\u1ebfn doanh nghi\u1ec7p b\u1ecb t\u1ed5n th\u01b0\u01a1ng.&nbsp;<\/span><\/span><\/p>\n\n\n\n<p class=\"has-text-align-right\">Ngu\u1ed3n tham kh\u1ea3o:&nbsp;<span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"http:\/\/saokim.com.vn\/\" target=\"_blank\" rel=\"noopener noreferrer\">Sao Kim Branding<\/a><\/span><\/p>\n\n\n\n<p>Xem th\u00eam c\u00e1c b\u00e0i vi\u1ebft li\u00ean quan:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.saokim.com.vn\/blog\/xay-dung-thuong-hieu\/4-cach-lua-chon-kenh-quang-ba-thuong-hieu-hieu-qua\/\">4 c\u00e1ch l\u1ef1a ch\u1ecdn kenh qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7u qu\u1ea3&nbsp;<\/a><\/span><\/li><li><span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.saokim.com.vn\/blog\/xay-dung-thuong-hieu\/5-cach-xay-dung-thuong-hieu-voi-ngan-sach-han-che\/\">5 c\u00e1ch x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u1edbi ng\u00e2n s\u00e1ch h\u1ea1n ch\u1ebf&nbsp;<\/a><\/span><\/li><\/ul>\n<div class=\"saokim-link-exchange\"><span id=\"link_921397613\">&#10064; Tham kh\u1ea3o th\u00eam: <span class=\"txtlink\"><a href=\"\" target=\"_blank\" rel=\"dofollow\" title=\"\"><\/a> <\/span>, <span class=\"txtlink\"><a href=\"\" target=\"_blank\" rel=\"dofollow\" title=\"\"><\/a> <\/span>, <span class=\"txtlink\"><a href=\"\" target=\"_blank\" rel=\"dofollow\" title=\"\"><\/a> <\/span><\/span><\/div><div class=\"clearfix\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Emotional brand (Th\u01b0\u01a1ng hi\u1ec7u c\u1ea3m x\u00fac) l\u00e0 qu\u00e1 tr\u00ecnh h\u00ecnh th\u00e0nh m\u1ed1i quan h\u1ec7 gi\u1eefa ng\u01b0\u1eddi d\u00f9ng v\u1edbi m\u1ed9t s\u1ea3n ph\u1ea9m hay th\u01b0\u01a1ng hi\u1ec7u b\u1eb1ng c\u00e1ch kh\u01a1i g\u1ee3i c\u1ea3m x\u00fac c\u1ee7a h\u1ecd. C\u00e1c marketer \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y b\u1eb1ng c\u00e1ch t\u1ea1o ra n\u1ed9i dung thu h\u00fat tr\u1ea1ng th\u00e1i c\u1ea3m x\u00fac, c\u00e1i t\u00f4i, nhu c\u1ea7u v\u00e0 kh\u00e1t v\u1ecdng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n","protected":false},"author":53,"featured_media":326892,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[387,10],"tags":[1175,195,1173,1176,505,517,19,869],"class_list":["post-326841","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-truyen-thong-thuong-hieu","category-xay-dung-thuong-hieu","tag-emotional-branding","tag-marketing","tag-thuong-hieu-cam-xuc","tag-truyen-thong-cam-xuc","tag-truyen-thong-thuong-hieu","tag-tu-van-truyen-thong-thuong-hieu","tag-xay-dng-thng-hiu","tag-xay-dung-thuong-hieu-so"],"acf":[],"views":3797,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/326841","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/users\/53"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/comments?post=326841"}],"version-history":[{"count":0,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/326841\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media\/326892"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media?parent=326841"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/categories?post=326841"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/tags?post=326841"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}