{"id":326953,"date":"2020-03-03T09:12:15","date_gmt":"2020-03-03T02:12:15","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=326953"},"modified":"2022-10-06T14:12:11","modified_gmt":"2022-10-06T07:12:11","slug":"7-dieu-can-lam-khi-ra-mat-thuong-hieu-moi","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/sang-tao-thuong-hieu\/7-dieu-can-lam-khi-ra-mat-thuong-hieu-moi\/","title":{"rendered":"7 \u0110i\u1ec1u c\u1ea7n l\u00e0m khi ra m\u1eaft th\u01b0\u01a1ng hi\u1ec7u m\u1edbi"},"content":{"rendered":"\n<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 ra m\u1eaft <\/span><span style=\"color: #ff6600;\"><b><span class=\"has-inline-color has-black-color\">th\u01b0\u01a1ng hi\u1ec7u m\u1edbi<\/span><\/b><\/span><span style=\"font-weight: 400;\"> m\u1ed9t c\u00e1ch b\u00e0i b\u1ea3n v\u00e0 th\u00e0nh c\u00f4ng nh\u1ea5t? Sau khi ra m\u1eaft, b\u1ea1n c\u1ea7n l\u00e0m g\u00ec \u0111\u1ec3 qu\u1ea3n l\u00fd v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng ph\u00e1t tri\u1ec3n cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh. T\u1ea5t c\u1ea3 nh\u1eefng v\u1ea5n \u0111\u1ec1 \u0111\u00f3 s\u1ebd \u0111\u01b0\u1ee3c gi\u1ea3i \u0111\u00e1p trong 7 \u0111i\u1ec1u c\u1ea7n l\u00e0m khi ra m\u1eaft th\u01b0\u01a1ng hi\u1ec7u m\u1edbi \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng.<\/span><\/span><\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\"><span style=\"color: #000000;\">1. Trau d\u1ed3i hi\u1ec3u bi\u1ebft s\u00e2u h\u01a1n v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau\u00a0<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400; color: #000000;\">M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng c\u1ea7n \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng xung quanh \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau. V\u00ec sao \u01b0? Nh\u1eadn th\u1ee9c c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n s\u1ebd x\u00e1c \u0111\u1ecbnh th\u01b0\u01a1ng hi\u1ec7u, ch\u1ee9 kh\u00f4ng ph\u1ea3i s\u1ef1 h\u1ee9a h\u1eb9n hay nhi\u1ec7m v\u1ee5 \u0111\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec1 ra. Quan tr\u1ecdng h\u01a1n, kh\u00e1ch h\u00e0ng s\u1ebd x\u00e1c \u0111\u1ecbnh li\u1ec7u c\u00f4ng ty c\u1ee7a b\u1ea1n s\u1ebd ti\u1ebfp t\u1ee5c t\u1ed3n t\u1ea1i th\u00eam 2 th\u1eadp k\u1ef7 hay ch\u1ec9 c\u00f2n 1-2 n\u0103m n\u1eefa.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; color: #000000;\">H\u00e3y nghi\u00ean c\u1ee9u v\u1ec1 s\u1ef1 h\u00ecnh th\u00e0nh c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau. \u0110\u00f3 c\u00f3 th\u1ec3 l\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng b\u1ea1n cho r\u1eb1ng kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh. Ho\u1eb7c c\u0169ng c\u00f3 th\u1ec3 n\u1ebfu b\u1ea1n thu h\u1eb9p hay m\u1edf r\u1ed9ng c\u00e1c th\u00f4ng s\u1ed1 v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau th\u00ec nh\u1eefng c\u1ed1 g\u1eafng c\u1ee7a b\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c \u0111\u1ec1n \u0111\u00e1p. H\u00e3y gi\u1eef chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n t\u1eadp trung v\u00e0o m\u1ed1i quan h\u1ec7&nbsp; ch\u1eb7t ch\u1ebd v\u1edbi m\u1ed9t \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee5 th\u1ec3 &#8211; ng\u01b0\u1eddi s\u1ebd h\u00e0o h\u1ee9ng v\u1edbi nh\u1eefng g\u00ec b\u1ea1n cung c\u1ea5p cho h\u1ecd.<\/span><\/p>\n\n\n\n<p><span class=\"has-inline-color has-black-color\">Xem th\u00eam<\/span>:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.saokim.com.vn\/blog\/thongtin\/doanh-nghiep-ra-mat-thuong-hieu-moi\/\" data-type=\"post\" data-id=\"321096\"><strong><span style=\"color:#004dda\" class=\"has-inline-color\">5 C\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p khi ra m\u1eaft th\u01b0\u01a1ng hi\u1ec7u m\u1edbi<\/span><\/strong><\/a><\/li><li><a rel=\"noreferrer noopener\" href=\"https:\/\/www.saokim.com.vn\/cam-nang\/ra-mat-thuong-hieu\/\" target=\"_blank\"><strong>Quy tr\u00ecnh ra m\u1eaft th\u01b0\u01a1ng hi\u1ec7u m\u1edbi<\/strong><\/a> (Update)<\/li><\/ul>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\"><span style=\"color: #000000;\">2. T\u1ea1o ra \u0111\u1ecbnh v\u1ecb gi\u00e1 tr\u1ecb cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n\u00a0<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400; color: #000000;\">Sau khi nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng, vi\u1ec7c \u0111\u1ecbnh v\u1ecb gi\u00e1 tr\u1ecb c\u1ee7a c\u00f4ng ty b\u1ea1n \u2013 l\u00fd do v\u00ec sao nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng n\u00ean l\u1ef1a ch\u1ecdn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n gi\u1eefa m\u1ed9t th\u1ecb tr\u01b0\u1eddng r\u1ed9ng l\u1edbn.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; color: #000000;\">M\u1ed9t v\u00e0i c\u00e2u h\u1ecfi \u0111\u00e1ng xem x\u00e9t nh\u01b0:<\/span><\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li style=\"font-weight: 400;\"><span style=\"font-weight: 400; color: #000000;\">Th\u00e1ch th\u1ee9c v\u00e0 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec?&nbsp;<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400; color: #000000;\">Nh\u1eefng gi\u1ea3i ph\u00e1p b\u1ea1n \u0111\u01b0a ra s\u1ebd gi\u00fap x\u1eed l\u00fd nh\u1eefng th\u00e1ch th\u1ee9c v\u00e0 nhu c\u1ea7u n\u00e0y nh\u01b0 th\u1ebf n\u00e0o?&nbsp;<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400; color: #000000;\">Nh\u1eefng l\u1ee3i \u00edch c\u1ee5 th\u1ec3 t\u1eeb c\u00e1ch gi\u1ea3i quy\u1ebft c\u1ee7a b\u1ea1n l\u00e0 g\u00ec?<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400; color: #000000;\">L\u00e0m th\u1ebf n\u00e0o ch\u00fang ta c\u00f3 th\u1ec3 l\u00e0m h\u00e0i l\u00f2ng kh\u00e1ch h\u00e0ng v\u1edbi nh\u1eefng gi\u1ea3i ph\u00e1p v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh?<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400; color: #000000;\">C\u00f4ng ty v\u00e0 gi\u1ea3i ph\u00e1p c\u1ee7a b\u1ea1n kh\u00e1c bi\u1ec7t nh\u01b0 th\u1ebf n\u00e0o so v\u1edbi \u0111\u1ed1i th\u1ee7?&nbsp;<\/span><\/li><\/ul>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">N\u1ed7 l\u1ef1c h\u1ebft m\u00ecnh \u0111\u1ec3 gi\u1ea3i quy\u1ebft nh\u1eefng c\u00e2u h\u1ecfi n\u00e0y. H\u00e3y tho\u00e1t kh\u1ecfi nh\u1eefng ph\u1ea3n h\u1ed3i \u0111\u01a1n gi\u1ea3n nh\u01b0 s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n t\u1ed1t h\u01a1n, r\u1ebb h\u01a1n v\u00e0 nhanh h\u01a1n m<\/span><span style=\"font-weight: 400;\">\u00e0 b\u1ea1n n\u00ean ph\u00e1t tri\u1ec3n c\u00e1c c\u00e2u tr\u1ea3 l\u1eddi ph\u1ee9c t\u1ea1p h\u01a1n gi\u00fap \u0111\u1ecbnh h\u01b0\u1edbng th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u. Nh\u1eefng c\u00e2u tr\u1ea3 l\u1eddi n\u00e0y c\u0169ng c\u1ea7n thi\u1ebft \u0111\u1ec3 x\u00e2y d\u1ef1ng b\u1ed9 khung cho chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung c\u1ee7a b\u1ea1n.&nbsp;<\/span><\/span><\/p>\n\n\n\n<div class=\"wp-block-image wp-image-326956 size-full\"><figure class=\"aligncenter size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2021\/07\/Le\u0302\u0303-ra-ma\u0306\u0301t-gio\u031b\u0301i-thie\u0323\u0302u-thu\u031bo\u031bng-hie\u0323\u0302u-mo\u031b\u0301i-1.jpeg\" alt=\"L\u1ec5 ra m\u1eaft s\u1ea3n ph\u1ea9m \" class=\"wp-image-330598\" width=\"730\" height=\"411\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2021\/07\/Le\u0302\u0303-ra-ma\u0306\u0301t-gio\u031b\u0301i-thie\u0323\u0302u-thu\u031bo\u031bng-hie\u0323\u0302u-mo\u031b\u0301i-1.jpeg 1920w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2021\/07\/Le\u0302\u0303-ra-ma\u0306\u0301t-gio\u031b\u0301i-thie\u0323\u0302u-thu\u031bo\u031bng-hie\u0323\u0302u-mo\u031b\u0301i-1-730x411.jpeg 730w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2021\/07\/Le\u0302\u0303-ra-ma\u0306\u0301t-gio\u031b\u0301i-thie\u0323\u0302u-thu\u031bo\u031bng-hie\u0323\u0302u-mo\u031b\u0301i-1-1536x864.jpeg 1536w\" sizes=\"(max-width: 730px) 100vw, 730px\" \/><figcaption>H\u00ecnh \u1ea3nh m\u1ed9t bu\u1ed5i l\u1ec5 ra m\u1eaft th\u01b0\u01a1ng hi\u1ec7u m\u1edbi<\/figcaption><\/figure><\/div>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\"><span style=\"color: #000000;\">3. Thi\u1ebft l\u1eadp th\u00f4ng \u0111i\u1ec7p c\u1ed1t l\u00f5i\u00a0<\/span><\/h2>\n\n\n\n<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">\u0110i\u1ec1u quan tr\u1ecdng khi b\u1eaft tay v\u00e0o x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch <\/span><b>ra m\u1eaft th\u01b0\u01a1ng hi\u1ec7u m\u1edbi<\/b><span style=\"font-weight: 400;\"> l\u00e0 b\u1ea1n c\u1ea7n c\u00f3 s\u1ef1 hi\u1ec3u bi\u1ebft r\u00f5 r\u00e0ng v\u1ec1 nh\u1eefng \u0111i\u1ec3m kh\u00e1c bi\u1ec7t gi\u1eefa b\u1ea1n v\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c. N\u00f3 gi\u00fap b\u1ea1n t\u00ecm ra nh\u1eefng l\u00fd do \u0111\u1ec3 thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng v\u00ec sao n\u00ean l\u1ef1a ch\u1ecdn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh.&nbsp;<\/span><\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; color: #000000;\">\u0110\u1ed3ng th\u1eddi, h\u00e3y d\u00e0nh th\u1eddi gian \u0111\u1ec3 xem x\u00e9t l\u1ea1i tuy\u00ean b\u1ed1 s\u1ee9 m\u1ec7nh, t\u1ea7m nh\u00ecn c\u0169ng nh\u01b0 c\u00e2u chuy\u1ec7n \u0111\u1eb1ng sau th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a c\u00f4ng ty.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; color: #000000;\">T\u1ea1i sao \u01b0? Simon Sinek \u0111\u00e3 t\u1eebng gi\u1ea3i th\u00edch n\u00f3 trong b\u00e0i thuy\u1ebft tr\u00ecnh TEDTALK n\u1ed5i ti\u1ebfng c\u1ee7a m\u00ecnh. Th\u1eed l\u1eadt ng\u01b0\u1ee3c l\u1ea1i v\u1ea5n \u0111\u1ec1, c\u00f4ng ty c\u1ee7a b\u1ea1n t\u1ed3n t\u1ea1i v\u00ec \u0111i\u1ec1u g\u00ec? T\u1ea1i sao n\u00f3 gia nh\u1eadp th\u1ecb tr\u01b0\u1eddng? V\u01b0\u1ee3t ra kh\u1ecfi nh\u1eefng hi\u1ec3u bi\u1ebft c\u01a1 b\u1ea3n v\u1ec1 nh\u1eefng g\u00ec b\u1ea1n mu\u1ed1n b\u00e1n \u0111\u1ec3 nghi\u00ean c\u1ee9u v\u00e0 t\u00ecm hi\u1ec3u s\u00e2u h\u01a1n.&nbsp;<\/span><\/p>\n\n\n\n<div class=\"wp-block-image wp-image-326957 size-full\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2021\/07\/Tho\u0302ng-die\u0323\u0302p-ho\u0302\u0303-tro\u031b\u0323-thu\u031bo\u031bng-hie\u0323\u0302u-mo\u031b\u0301i.jpg\" alt=\"Th\u00f4ng \u0111i\u1ec7p h\u1ed7 tr\u1ee3 th\u01b0\u01a1ng hi\u1ec7u m\u1edbi\" class=\"wp-image-330599\" width=\"730\" height=\"411\"\/><figcaption>Th\u00f4ng \u0111i\u1ec7p gi\u00fap \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n t\u1ed1t h\u01a1n<\/figcaption><\/figure><\/div>\n\n\n\n<p><span style=\"font-weight: 400; color: #000000;\">B\u1ea1n n\u00ean t\u1ea1o ra th\u00f4ng \u0111i\u1ec7p c\u1ed1t l\u00f5i ng\u1eafn g\u1ecdn, ph\u00e2n t\u00edch m\u1ee9c \u0111\u1ed9 ph\u00f9 h\u1ee3p v\u1edbi nh\u1eefng g\u00ec kh\u00e1ch h\u00e0ng \u0111ang t\u00ecm ki\u1ebfm \u0111\u1ec3 l\u00e0m cho cu\u1ed9c s\u1ed1ng c\u1ee7a h\u1ecd t\u1ed1t h\u01a1n. Vi\u1ec7c r\u00f5 r\u00e0ng v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a b\u1ea1n v\u00e0 nhi\u1ec7m v\u1ee5 c\u1ee7a c\u00f4ng ty b\u1ea1n s\u1ebd gi\u00fap \u0111\u1ecbnh h\u00ecnh n\u1ec1n t\u1ea3ng cho tin nh\u1eafn c\u1ee7a b\u1ea1n.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; color: #000000;\">V\u00ed d\u1ee5 nh\u01b0, s\u1ee9 m\u1ec7nh c\u1ee7a IKEA l\u00e0 t\u1ea1o ra cu\u1ed9c s\u1ed1ng th\u01b0\u1eddng nh\u1eadt t\u1ed1t h\u01a1n cho nhi\u1ec1u ng\u01b0\u1eddi. Trong khi, n\u1ec1n t\u1ea3ng qu\u1ea3n l\u00fd d\u1ef1 \u00e1n Asana mu\u1ed1n gi\u00fap \u0111\u1ee1 ph\u00e1t tri\u1ec3n c\u1ed9ng \u0111\u1ed3ng b\u1eb1ng c\u00e1ch cho ph\u00e9p l\u00e0m vi\u1ec7c nh\u00f3m d\u1ec5 d\u00e0ng h\u01a1n.\u00a0<\/span><\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\"><span style=\"color: #000000;\">4. X\u00e1c \u0111\u1ecbnh gi\u1ecdng \u0111i\u1ec7u v\u00e0 t\u1ea7m nh\u00ecn th\u01b0\u01a1ng hi\u1ec7u<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400; color: #000000;\">Th\u00f4ng \u0111i\u1ec7p v\u00e0 t\u00e0i s\u1ea3n h\u00ecnh \u1ea3nh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 tagline hay logo, c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c d\u00f9ng \u0111\u1ec3 c\u1ee7ng c\u1ed1 m\u1ed1i quan h\u1ec7 gi\u1eefa doanh nghi\u1ec7p v\u00e0 kh\u00e1ch h\u00e0ng. Ch\u00fang truy\u1ec1n t\u1ea3i m\u1ed9t c\u00e1ch ch\u00e2n th\u1ef1c nh\u1eefng th\u00f4ng \u0111i\u1ec7p \u0111\u1eb1ng sau tuy\u00ean b\u1ed1 v\u1ec1 s\u1ee9 m\u1ec7nh v\u00e0 t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; color: #000000;\">Simple, m\u1ed9t ng\u00e2n h\u00e0ng k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u00e3 t\u1ef1 \u0111\u1ecbnh v\u1ecb m\u00ecnh nh\u01b0 m\u1ed9t s\u1ef1 thay th\u1ebf th\u00e2n thi\u1ec7n v\u1edbi ng\u01b0\u1eddi d\u00f9ng so v\u1edbi c\u00e1c ng\u00e2n h\u00e0ng truy\u1ec1n th\u1ed1ng th\u00f4ng qua m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh. Tr\u00ean to\u00e0n b\u1ed9 trang web v\u00e0 \u1ee9ng d\u1ee5ng c\u1ee7a m\u00ecnh, Simple \u0111\u00e3 s\u1eed d\u1ee5ng m\u1ed9t gi\u1ecdng n\u00f3i \u0111\u1ed9c \u0111\u00e1o \u0111\u1ec3 ti\u1ebfp c\u1eadn c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau \u0111ang t\u00ecm ki\u1ebfm m\u1ed9t gi\u1ea3i ph\u00e1p kh\u00e1c thay v\u00ec c\u00e1c ng\u00e2n h\u00e0ng truy\u1ec1n th\u1ed1ng.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; color: #000000;\">N\u1ebfu b\u1ea1n mu\u1ed1n t\u00ecm \u0111\u1ed1i t\u00e1c \u0111\u1ec3 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u, bao g\u1ed3m c\u1ea3 slogan v\u00e0 logo, h\u00e3y thu\u00ea m\u1ed9t Agency \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 t\u1ed1t nh\u1ea5t.<\/span><\/p>\n\n\n\n<p><em>> \u0110\u1ecdc ngay: H\u01b0\u1edbng d\u1eabn vi\u1ebft <a href=\"https:\/\/www.saokim.com.vn\/cam-nang\/tam-nhin-va-su-menh\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>t\u1ea7m nh\u00ecn v\u00e0 s\u1ee9 m\u1ec7nh<\/strong><\/a> th\u01b0\u01a1ng hi\u1ec7u<\/em><\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\"><span style=\"color: #000000;\">5. X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung mang \u00fd ngh\u0129a&nbsp;<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400; color: #000000;\">Qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n b\u1eb1ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung m\u1ea1nh m\u1ebd s\u1ebd gi\u00fap b\u1ea1n h\u00ecnh dung ra c\u00e1ch g\u1eb7p g\u1ee1 kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh v\u00e0 nh\u1eefng th\u00e1ch th\u1ee9c \u1edf c\u00e1c giai \u0111o\u1ea1n trong h\u00e0nh tr\u00ecnh mua h\u00e0ng c\u1ee7a h\u1ecd.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; color: #000000;\">S\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch cbao g\u1ed3m, ch\u1eb3ng h\u1ea1n nh\u01b0 n\u1ed9i dung th\u00f4ng minh, \u0111\u1ec3 thu th\u1eadp nh\u1eefng hi\u1ec3u bi\u1ebft b\u1ea1n c\u1ea7n \u0111\u1ec3 t\u1ea1o ra nh\u1eefng th\u00f4ng \u0111i\u1ec7p ch\u00ednh x\u00e1c cho \u0111\u00fang kh\u00e1ch h\u00e0ng \u1edf \u0111\u00fang giai \u0111o\u1ea1n. H\u00e3y \u0111\u1ec3 nh\u1eefng d\u1eef li\u1ec7u chi ti\u1ebft n\u00e0y \u0111\u1ecbnh h\u01b0\u1edbng cho b\u1ea1n v\u1ec1 c\u00e1c lo\u1ea1i ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng ph\u00f9 h\u1ee3p nh\u1ea5t cho kh\u00e1ch h\u00e0ng, ch\u1eb3ng h\u1ea1n nh\u01b0 video, podcast, blog hay website.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; color: #000000;\">B\u1eb1ng c\u00e1ch th\u1ec3 hi\u1ec7n s\u1ef1 hi\u1ec3u bi\u1ebft v\u1ec1 kh\u00e1ch h\u00e0ng, b\u1ea1n c\u00f3 th\u1ec3 h\u01b0\u1edbng d\u1eabn h\u1ecd theo nh\u1eefng c\u00e1ch c\u00f3 li\u00ean quan m\u1eadt thi\u1ebft. T\u1eeb \u0111\u00f3, team c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 gi\u00fap thi\u1ebft l\u1eadp ni\u1ec1m tin th\u01b0\u01a1ng hi\u1ec7u. \u0110\u1ed1i v\u1edbi m\u1ed9t c\u00f4ng ty m\u1edbi, vi\u1ec7c thi\u1ebft l\u1eadp ni\u1ec1m tin th\u01b0\u01a1ng hi\u1ec7u \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng trong giai \u0111o\u1ea1n Nh\u1eadn th\u1ee9c. N\u00f3 gi\u00fap x\u00e2y d\u1ef1ng danh ti\u1ebfng c\u1ee7a b\u1ea1n nh\u01b0 m\u1ed9t \u1ee9ng c\u1eed vi\u00ean ti\u1ec1m n\u0103ng trong l\u0129nh v\u1ef1c b\u1ea1n h\u01b0\u1edbng \u0111\u1ebfn.\u00a0<\/span><\/p>\n\n\n\n<p><em>\u0110\u1ecdc th\u00eam: <a rel=\"noreferrer noopener\" href=\"https:\/\/www.saokim.com.vn\/cam-nang\/cach-lam-content-marketing-hieu-qua\/\" target=\"_blank\"><strong>C\u00e1ch vi\u1ebft content marketing<\/strong><\/a> theo h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng<\/em><\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\"><span style=\"color: #000000;\">6. Nghi\u00ean c\u1ee9u \u0111\u1ed1i th\u1ee7 tr\u01b0\u1edbc khi ra m\u1eaft th\u01b0\u01a1ng hi\u1ec7u m\u1edbi&nbsp;<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400; color: #000000;\">M\u1eb7c d\u00f9 \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 x\u00e2y d\u1ef1ng c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a ri\u00eang b\u1ea1n v\u00e0 m\u1ed1i quan h\u1ec7 \u0111\u1ed9c \u0111\u00e1o v\u1edbi kh\u00e1ch h\u00e0ng, song chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1edbi c\u1ea7n d\u1ef1a tr\u00ean nh\u1eefng ph\u00e2n t\u00edch v\u1ec1 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. \u0110i\u1ec1u n\u00e0y cho ph\u00e9p b\u1ea1n x\u00e1c \u0111\u1ecbnh \u0111i\u1ec3m kh\u00e1c bi\u1ec7t m\u1ea5u ch\u1ed1t gi\u1eefa c\u00f4ng ty b\u1ea1n v\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; color: #000000;\">Nghi\u00ean c\u1ee9u chuy\u00ean s\u00e2u c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n x\u00e1c \u0111\u1ecbnh c\u00e1ch \u0111\u1ed1i th\u1ee7 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng. N\u00f3 c\u0169ng c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n x\u00e1c \u0111\u1ecbnh c\u00e1c \u0111i\u1ec3m y\u1ebfu trong ng\u00e0nh ngh\u1ec1, l\u0129nh v\u1ef1c m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 gi\u00e0nh \u0111\u01b0\u1ee3c l\u1ee3i th\u1ebf b\u1eb1ng c\u00e1ch cho kh\u00e1ch h\u00e0ng th\u1ea5y b\u1ea1n hi\u1ec3u h\u1ecd v\u00e0 c\u00f3 th\u1ec3 \u0111\u00e1p \u1ee9ng c\u00e1c nhu c\u1ea7u \u0111\u1eb7c bi\u1ec7t.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; color: #000000;\">B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 kh\u00e1m ph\u00e1 c\u00e1c l\u0129nh v\u1ef1c truy\u1ec1n t\u1ea3i gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh m\u1ea1nh m\u1ebd h\u01a1n so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. T\u00ecm c\u00e1ch t\u00edch h\u1ee3p nh\u1eefng kh\u00e1m ph\u00e1 \u0111\u00f3 v\u00e0o chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh.<\/span><\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\"><span style=\"color: #000000;\">7. Qu\u1ea3n l\u00fd to\u00e0n di\u1ec7n chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u&nbsp;<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400; color: #000000;\">M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u ph\u1ea3i \u0111\u01b0\u1ee3c qu\u1ea3n l\u00fd th\u01b0\u1eddng xuy\u00ean \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o t\u00ednh nh\u1ea5t qu\u00e1n v\u00e0 khuy\u1ebfn kh\u00edch t\u00ednh trung th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m \u0111\u1ea3m b\u1ea3o r\u1eb1ng t\u1ea5t c\u1ea3 nh\u00e2n vi\u00ean \u0111\u1ec1u tu\u00e2n theo c\u00e1c nguy\u00ean t\u1eafc th\u01b0\u01a1ng hi\u1ec7u, bao g\u1ed3m c\u1ea3 vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c t\u00e0i s\u1ea3n tr\u1ef1c quan nh\u01b0 logo v\u00e0 ph\u00f4ng ch\u1eef c\u0169ng nh\u01b0 t\u00f4ng m\u00e0u, th\u00f4ng \u0111i\u1ec7p trong n\u1ed9i dung.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; color: #000000;\">X\u00e1c \u0111\u1ecbnh c\u00e1ch c\u00e1c kh\u00eda c\u1ea1nh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u s\u1ebd \u0111\u01b0\u1ee3c truy\u1ec1n t\u1ea3i t\u1edbi nh\u00e2n vi\u00ean \u1edf m\u1eb7t tr\u01b0\u1edbc v\u00e0 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 c\u1ee7ng c\u1ed1 n\u00f3. C\u00e2n nh\u1eafc ch\u1ec9 \u0111\u1ecbnh m\u1ed9t ho\u1eb7c m\u1ed9t nh\u00f3m nh\u00e2n vi\u00ean \u0111\u1ec3 theo d\u00f5i xem c\u00f4ng ty c\u1ee7a b\u1ea1n b\u00e1m s\u00e1t th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u, t\u00ednh c\u00e1ch v\u00e0 c\u00e2u chuy\u1ec7n c\u1ee7a b\u1ea1n nh\u01b0 th\u1ebf n\u00e0o.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; color: #000000;\"><a href=\"https:\/\/www.saokim.com.vn\/dich-vu\/bo-nhan-dien-thuong-hieu-cong-ty\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Thi\u1ebft k\u1ebf nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a> nh\u1ea5t qu\u00e1n v\u00e0 th\u00f4ng \u0111i\u1ec7p s\u00e1ng t\u1ea1o s\u1ebd gi\u00fap kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n d\u1ec5 d\u00e0ng nh\u1eadn ra c\u00f4ng ty c\u1ee7a b\u1ea1n, c\u0169ng nh\u01b0 thi\u1ebft l\u1eadp th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n nh\u01b0 m\u1ed9t c\u00f4ng ty h\u00e0ng \u0111\u1ea7u trong ng\u00e0nh.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-video\"><video controls src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2020\/03\/Seyfarth-Brand-Launch-Video.mp4\"><\/video><\/figure>\n\n\n\n<p><span style=\"font-weight: 400; color: #000000;\">V\u1edbi nh\u1eefng h\u00e0nh \u0111\u1ed9ng nh\u1ea5t qu\u00e1n \u0111\u01b0\u1ee3c cung c\u1ea5p b\u1edfi n\u1ed9i dung ph\u00f9 h\u1ee3p, th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n lu\u00f4n c\u00f3 th\u1ec3 cung c\u1ea5p tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u t\u00edch c\u1ef1c, \u0111\u00e1p \u1ee9ng t\u1ed1t h\u01a1n mong \u0111\u1ee3i c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">7 B\u01b0\u1edbc tr\u00ean s\u1ebd gi\u00fap b\u1ea1n chu\u1ea9n b\u1ecb t\u1eeb qu\u00e1 tr\u00ecnh ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng cho \u0111\u1ebfn qu\u1ea3n l\u00fd th\u01b0\u01a1ng hi\u1ec7u. <a href=\"https:\/\/www.saokim.com.vn\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Sao Kim<\/strong><\/a> hy v\u1ecdng v\u1edbi nh\u1eefng g\u1ee3i \u00fd n\u00e0y b\u1ea1n s\u1ebd s\u1eb5n s\u00e0ng v\u00e0 t\u1ef1 tin h\u01a1n \u0111\u1ec3 l\u00e0m ch\u1ee7 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh. Trong qu\u00e1 tr\u00ecnh n\u00e0y, n\u1ebfu c\u00f3 kh\u00f3 kh\u0103n hay th\u1eafc m\u1eafc c\u1ea7n \u0111\u01b0\u1ee3c th\u00e1o g\u1ee1, b\u1ea1n c\u00f3 th\u1ec3 li\u00ean h\u1ec7 v\u1edbi Sao Kim \u0111\u1ec3 \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n, h\u1ed7 tr\u1ee3.\u00a0<\/span><\/span><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><span style=\"color: #000000;\">Xem th\u00eam c\u00e1c b\u00e0i vi\u1ebft kh\u00e1c:<\/span><\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><strong><span style=\"color: #ff6600;\"><a href=\"https:\/\/www.saokim.com.vn\/blog\/nhan-dien-thuong-hieu\/bo-nhan-dien-thuong-hieu-bao-gom-nhung-gi-chac-chan-truoc-gio-ban-da-hieu-sai\/\" target=\"_blank\" rel=\"noreferrer noopener\">B\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u bao g\u1ed3m nh\u1eefng g\u00ec? Ch\u1eafc ch\u1eafn tr\u01b0\u1edbc gi\u1edd b\u1ea1n \u0111\u00e3 hi\u1ec3u sai<\/a><\/span><\/strong><\/li><li><span style=\"color: #ff6600;\"><a href=\"https:\/\/www.saokim.com.vn\/blog\/sang-tao-thuong-hieu\/bi-quyet-quang-ba-thuong-hieu-cho-doanh-nghiep-moi-thanh-lap\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>B\u00ed quy\u1ebft qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u cho doanh nghi\u1ec7p m\u1edbi th\u00e0nh l\u1eadp\u00a0<\/strong><\/a><\/span><\/li><\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Follow c\u00e1c b\u00e0i vi\u1ebft ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a Sao Kim t\u1ea1i:&nbsp;<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.saokim.com.vn\/blog\/\"><strong>Blog Sao Kim<\/strong><\/a>,&nbsp;<a href=\"https:\/\/www.saokim.com.vn\/cam-nang\/\"><strong>C\u1ea9m Nang Sao Kim<\/strong><\/a>&nbsp;<\/p>\n\n\n\n<p><strong>Facebook:<\/strong>&nbsp;<a href=\"https:\/\/www.facebook.com\/saokimbranding\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Sao Kim Branding<\/strong><\/a><\/p>\n\n\n\n<p><strong>Case study Behance<\/strong>:&nbsp;<a href=\"https:\/\/www.behance.net\/saokimbranding\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Sao Kim Branding<\/strong><\/a><\/p>\n\n\n\n<p>#SaoKim #SaoKimBranding #ThietKeThuongHieu #ThuongHieuMoi<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 ra m\u1eaft th\u01b0\u01a1ng hi\u1ec7u m\u1edbi m\u1ed9t c\u00e1ch b\u00e0i b\u1ea3n v\u00e0 th\u00e0nh c\u00f4ng nh\u1ea5t? Sau khi ra m\u1eaft, b\u1ea1n c\u1ea7n l\u00e0m g\u00ec \u0111\u1ec3 qu\u1ea3n l\u00fd v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng ph\u00e1t tri\u1ec3n cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh. T\u1ea5t c\u1ea3 nh\u1eefng v\u1ea5n \u0111\u1ec1 \u0111\u00f3 s\u1ebd \u0111\u01b0\u1ee3c gi\u1ea3i \u0111\u00e1p trong 7 b\u01b0\u1edbc h\u01b0\u1edbng d\u1eabn ra m\u1eaft th\u01b0\u01a1ng hi\u1ec7u d\u01b0\u1edbi \u0111\u00e2y.\u00a0<\/p>\n","protected":false},"author":44,"featured_media":330597,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,10],"tags":[1082,1008,1179,1178,19],"class_list":["post-326953","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sang-tao-thuong-hieu","category-xay-dung-thuong-hieu","tag-chien-luoc-ra-mat-thuong-hieu","tag-ra-mat-thuong-hieu","tag-ra-mat-thuong-hieu-cong-ty","tag-ra-mat-thuong-hieu-doanh-nghiep","tag-xay-dng-thng-hiu"],"acf":[],"views":2631,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/326953","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/users\/44"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/comments?post=326953"}],"version-history":[{"count":0,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/326953\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media\/330597"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media?parent=326953"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/categories?post=326953"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/tags?post=326953"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}