{"id":327089,"date":"2023-07-11T11:43:20","date_gmt":"2023-07-11T04:43:20","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=327089"},"modified":"2023-07-19T10:14:28","modified_gmt":"2023-07-19T03:14:28","slug":"hoc-gi-tu-chien-luoc-thuong-hieu-cua-vinamilk","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/xay-dung-thuong-hieu\/hoc-gi-tu-chien-luoc-thuong-hieu-cua-vinamilk\/","title":{"rendered":"H\u1ecdc g\u00ec t\u1eeb chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Vinamilk?"},"content":{"rendered":"\n<p style=\"font-size:18px\"><span style=\"font-weight: 400; color: #000000;\">C\u00f4ng ty C\u1ed5 ph\u1ea7n S\u1eefa Vi\u1ec7t Nam Vinamilk l\u00e0 m\u1ed9t c\u00f4ng ty s\u1ea3n xu\u1ea5t, kinh doanh s\u1eefa v\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m t\u1eeb s\u1eefa, chi\u1ebfm t\u1edbi 75% th\u1ecb ph\u1ea7n s\u1eefa t\u1ea1i Vi\u1ec7t Nam.<\/span><\/p>\n\n\n\n<p style=\"font-size:18px\"><span style=\"font-weight: 400; color: #000000;\">H\u01a1n 47 n\u0103m ph\u00e1t tri\u1ec3n, m\u1ea1ng l\u01b0\u1edbi c\u1ee7a Vinamilk hi\u1ec7n nay \u0111\u00e3 l\u00ean t\u1edbi g\u1ea7n 200 nh\u00e0 ph\u00e2n ph\u1ed1i trong n\u01b0\u1edbc v\u1edbi g\u1ea7n 100.000 \u0111i\u1ec3m b\u00e1n tr\u1ea3i \u0111\u1ec1u kh\u1eafp \u0111\u1ea5t n\u01b0\u1edbc h\u00ecnh ch\u1eef S. Kh\u00f4ng d\u1eebng t\u1ea1i \u0111\u00f3, c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a Vinamilk c\u00f2n \u0111\u01b0\u1ee3c xu\u1ea5t kh\u1ea9u sang nhi\u1ec1u n\u01b0\u1edbc kh\u00e1c nh\u01b0 Ph\u00e1p, M\u1ef9, \u0110\u1ee9c,\u2026<\/span><\/p>\n\n\n\n<p style=\"font-size:18px\"><span style=\"font-weight: 400; color: #000000;\">\u0110i\u1ec1u g\u00ec \u0111\u00e3 gi\u00fap Vinamilk gi\u1eef v\u1eefng \u0111\u01b0\u1ee3c v\u1ecb th\u1ebf c\u1ee7a m\u00ecnh trong th\u1ecb tr\u01b0\u1eddng s\u1eefa Vi\u1ec7t Nam trong su\u1ed1t h\u01a1n 47 n\u0103m qua? H\u00e3y c\u00f9ng <a href=\"https:\/\/www.saokim.com.vn\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#004dda\" class=\"has-inline-color\">Sao Kim<\/mark><\/strong><\/a> t\u00ecm hi\u1ec3u <strong>chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Vinamilk<\/strong> th\u00f4ng qua m\u00f4 h\u00ecnh <strong>Brandkey<\/strong>!<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2023\/07\/chien-luoc-thuong-hieu-cua-vinamilk.png\" alt=\"Chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Vinamilk\" class=\"wp-image-333728\" title=\"Chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Vinamilk\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2023\/07\/chien-luoc-thuong-hieu-cua-vinamilk.png 1200w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2023\/07\/chien-luoc-thuong-hieu-cua-vinamilk-730x382.png 730w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/div>\n\n\n<p style=\"font-size:18px\"><span style=\"color: #000000;\">Tr\u01b0\u1edbc khi ph\u00e2n t\u00edch m\u00f4 h\u00ecnh Brandkey, h\u00e3y c\u0169ng t\u00ecm hi\u1ec3u h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Vinamilk ngay b\u00e2y gi\u1edd.<\/span><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\"><span style=\"color: #000000;\">1. H\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u Vinamilk<\/span><\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\" style=\"font-size:24px\"><span style=\"color: #000000;\">1.1 M\u00e0u s\u1eafc trong h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Vinamilk<\/span><\/h3>\n\n\n\n<p style=\"font-size:18px\"><span style=\"color: #000000;\"><strong>Chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Vinamilk<\/strong> \u0111\u00e3 l\u1ef1a ch\u1ecdn cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Vinamilk hai m\u00e0u ch\u1ee7 \u0111\u1ea1o l\u00e0 &#8220;Xanh r\u1ef1c r\u1ee1&#8221;  v\u00e0 <\/span>&#8220;Kem s\u1eefa ng\u1ecdt ng\u00e0o&#8221;<span style=\"color: #000000;\">. Hai m\u00e0u s\u1eafc n\u00e0y \u0111\u01b0\u1ee3c k\u1ebft h\u1ee3p v\u1edbi nhau r\u1ea5t h\u00e0i h\u00f2a.<\/span><\/p>\n\n\n\n<p>Sau 47 n\u0103m ph\u00e1t tri\u1ec3n, Vinamilk ti\u1ebfp t\u1ee5c m\u1edf r\u1ed9ng s\u1ee9 m\u1ec7nh \u201cch\u0103m s\u00f3c\u201d c\u1ed1t l\u00f5i \u0111\u1ec3 ph\u00f9 h\u1ee3p h\u01a1n cho giai \u0111o\u1ea1n ph\u00e1t tri\u1ec3n m\u1edbi.<\/p>\n\n\n\n<p style=\"font-size:18px\">N\u00e2ng t\u1ea7m th\u01b0\u01a1ng hi\u1ec7u v\u1edbi chi\u1ebfn l\u01b0\u1ee3c v\u00e0 \u0111\u1ecbnh v\u1ecb m\u1edbi, b\u1ed9 nh\u1eadn di\u1ec7n c\u1ee7a Vinamilk l\u00e0 \u0111\u1ea1i di\u1ec7n cho ngu\u1ed3n n\u0103ng l\u01b0\u1ee3ng tr\u1ebb trung v\u00e0 \u0111\u1ea7y kh\u00e1t khao c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t.<\/p>\n\n\n\n<p style=\"font-size:18px\">Trong nhi\u1ec1u th\u1eadp k\u1ef7, Vinamilk \u0111\u00e3 ch\u0103m s\u00f3c dinh d\u01b0\u1ee1ng v\u00e0 s\u1ee9c kh\u1ecfe cho nhi\u1ec1u th\u1ebf h\u1ec7 v\u00e0 tr\u1edf th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u bi\u1ec3u t\u01b0\u1ee3ng c\u1ee7a s\u1ef1 ki\u00ean c\u01b0\u1eddng v\u00e0 ph\u00e1t tri\u1ec3n. \u1ede giai \u0111o\u1ea1n ph\u00e1t tri\u1ec3n m\u1edbi, Vinamilk b\u00e0y t\u1ecf mong mu\u1ed1n ti\u1ebfp n\u1ed1i c\u00e1c gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i n\u00e0y v\u00e0 ch\u0103m s\u00f3c t\u1ed1t h\u01a1n n\u1eefa cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 x\u00e3 h\u1ed9i.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote has-text-align-center is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u201cN\u1ed7 l\u1ef1c t\u00e1i \u0111\u1ecbnh v\u1ecb \u0111\u00e1nh d\u1ea5u b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean c\u1ee7a ch\u00fang t\u00f4i \u0111\u1ec3 hi\u1ec7n \u0111\u1ea1i h\u00f3a tr\u1ea3i nghi\u1ec7m v\u00e0 t\u1ea1o \u0111\u00e0 b\u1ee9t t\u1ed1c trong t\u01b0\u01a1ng lai. Vinamilk \u0111\u00e3 ch\u0103m s\u00f3c cho m\u1ecdi ng\u01b0\u1eddi d\u00e2n Vi\u1ec7t su\u1ed1t nh\u1eefng n\u0103m qua, v\u00e0 s\u1ebd ti\u1ebfp t\u1ee5c m\u1edf r\u1ed9ng s\u1ee9 m\u1ec7nh n\u00e0y \u0111\u1ec3 n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng cu\u1ed9c s\u1ed1ng cho m\u1ecdi ng\u01b0\u1eddi m\u1ecdi nh\u00e0 th\u00f4ng qua nh\u1eefng s\u1ea3n ph\u1ea9m th\u1ef1c ph\u1ea9m t\u1ed1t nh\u1ea5t\u201d<\/em><\/p>\n<cite>B\u00e0 Mai Ki\u1ec1u Li\u00ean &#8211; T\u1ed5ng Gi\u00e1m \u0111\u1ed1c Vinamilk<\/cite><\/blockquote>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>B\u00e0i Mai Ki\u1ec1u Li\u00ean c\u0169ng c\u00f3 tr\u1ea3 l\u1eddi ph\u1ecfng v\u1ea5n c\u1ee7a VTV v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u m\u1edbi:<\/p>\n\n\n\n<iframe src=\"https:\/\/www.facebook.com\/plugins\/video.php?height=476&#038;href=https%3A%2F%2Fwww.facebook.com%2Ftintucvtv24%2Fvideos%2F596806232596900%2F&#038;show_text=false&#038;width=267&#038;t=0\" width=\"630\" height=\"1120\" max-width=\"1080\" max-height=\"1920\" style=\"border:none;overflow:hidden\" scrolling=\"no\" frameborder=\"0\" allowfullscreen=\"true\" allow=\"autoplay; clipboard-write; encrypted-media; picture-in-picture; web-share\" allowFullScreen=\"true\"><\/iframe>\n\n\n\n<p>Lu\u00f4n c\u00f3 ng\u01b0\u1eddi y\u00eau th\u00edch v\u00e0 ng\u01b0\u1eddi ph\u1ea3n \u0111\u1ed1i th\u01b0\u01a1ng hi\u1ec7u. Nh\u01b0ng \u0111i\u1ec1u \u0111\u00f3 kh\u00f4ng quan tr\u1ecdng b\u1eb1ng c\u00e1c gi\u00e1 tr\u1ecb th\u1ef1c s\u1ef1 m\u00e0 th\u01b0\u01a1ng hi\u1ec7u tin t\u01b0\u1edfng, gi\u00e1 tr\u1ecb th\u1ef1c s\u1ef1 c\u00f3 \u00fd ngh\u0129a v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<p>V\u00e0 th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ch\u1ec9 c\u00f3 logo, th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ecdi th\u1ee9 c\u1ea3m nh\u1eadn \u0111\u01b0\u1ee3c th\u00f4ng qua c\u00e1c \u0111i\u1ec3m ch\u1ea1m, th\u00f4ng qua c\u00e1c d\u1ea5u hi\u1ec7u tr\u1ef1c quan h\u00f3a &#8230;<\/p>\n\n\n\n<p style=\"font-size:18px\"><em>&gt; Xem th\u00eam: <a rel=\"noopener noreferrer\" href=\"https:\/\/www.saokim.com.vn\/blog\/nhan-dien-thuong-hieu\/bo-nhan-dien-thuong-hieu-bao-gom-nhung-gi-chac-chan-truoc-gio-ban-da-hieu-sai\/\" target=\"_blank\"><strong>B\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u bao g\u1ed3m nh\u1eefng g\u00ec?<\/strong><\/a><\/em><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\" id=\"ftoc-heading-3\">1.2. Logo trong h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Vinamilk<\/h3>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\">Logo Vinamilk \u0111\u01b0\u1ee3c ban l\u00e3nh \u0111\u1ea1o ch\u00fa tr\u1ecdng ngay t\u1eeb \u0111\u1ea7u, logo l\u00e0 b\u1ed9 m\u1eb7t thu nh\u1ecf c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, l\u00e0 ph\u01b0\u01a1ng ti\u1ec7n gi\u00fap chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p m\u1ea1nh m\u1ebd \u0111\u1ebfn kh\u00e1ch h\u00e0ng.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2023\/07\/logo-vinamilk-png.png\" alt=\"\" class=\"wp-image-333716\" title=\"Logo Vinamilk\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2023\/07\/logo-vinamilk-png.png 1200w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2023\/07\/logo-vinamilk-png-730x382.png 730w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center has-black-color has-text-color\" style=\"font-size:18px\">Logo m\u1edbi c\u1ee7a Vinamilk<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\">Logo c\u1ee7a Vinamilk c\u00f3 c\u1ea5u tr\u00fac ch\u00ednh bao g\u1ed3m t\u00ean th\u01b0\u01a1ng hi\u1ec7u v\u00e0 EST 1976 (Th\u00e0nh l\u1eadp t\u1eeb n\u0103m 1976)<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\">Logo m\u1edbi h\u01b0\u1edbng t\u1edbi s\u1ef1 \u0111\u01a1n gi\u1ea3n, t\u1eadp trung v\u00e0o t\u00ean th\u01b0\u01a1ng hi\u1ec7u, m\u00e0u s\u1eafc v\u00e0 b\u1ec1 d\u00e0y l\u1ecbch s\u1eed.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\"><em>&gt; Tham kh\u1ea3o ngay d\u1ecbch v\u1ee5 <a href=\"https:\/\/www.saokim.com.vn\/dich-vu\/thiet-ke-logo\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Thi\u1ebft k\u1ebf Logo<\/strong><\/a> c\u1ee7a Sao Kim \u0111\u1ec3 t\u1ea1o ra \u0111\u01b0\u1ee3c logo \u0111\u00e1p \u1ee9ng truy\u1ec1n th\u00f4ng t\u1ed1t nh\u1ea5t cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n<\/em><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Hi\u1ec7n t\u1ea1i, v\u1edbi &#8220;H\u00c0NH TR\u00ccNH M\u1edaI&#8221; Vinamilk tr\u00ecnh th\u1ebf gi\u1edbi b\u1ed9 nh\u1eadn di\u1ec7n ho\u00e0n to\u00e0n m\u1edbi th\u1ec3 hi\u1ec7n \u0111\u1ea7y \u0111\u1ee7 t\u00ednh c\u00e1ch \u201ct\u00e1o b\u1ea1o, quy\u1ebft t\u00e2m, lu\u00f4n l\u00e0 ch\u00ednh m\u00ecnh\u201d<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2021\/06\/phong-chu-cua-vinamilk.jpg\" alt=\"Ph\u00f4ng ch\u1eef c\u1ee7a Vinamilk\" class=\"wp-image-333719\" width=\"840\" height=\"472\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2021\/06\/phong-chu-cua-vinamilk.jpg 1366w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2021\/06\/phong-chu-cua-vinamilk-730x410.jpg 730w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\"><em>Ph\u00f4ng ch\u1eef m\u1ea1nh m\u1ebd, ph\u00f3ng kho\u00e1ng, t\u00e1o b\u1ea1o v\u00e0 s\u00e1ng t\u1ea1o<\/em><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1366\" height=\"1559\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2021\/06\/mot-so-ung-dung-ve-phong-chu-cua-vinamilk.jpg\" alt=\"M\u1ed9t s\u1ed1 \u1ee9ng d\u1ee5ng v\u1ec1 ph\u00f4ng ch\u1eef c\u1ee7a Vinamilk\" class=\"wp-image-333718\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2021\/06\/mot-so-ung-dung-ve-phong-chu-cua-vinamilk.jpg 1366w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2021\/06\/mot-so-ung-dung-ve-phong-chu-cua-vinamilk-438x500.jpg 438w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2021\/06\/mot-so-ung-dung-ve-phong-chu-cua-vinamilk-1346x1536.jpg 1346w\" sizes=\"(max-width: 1366px) 100vw, 1366px\" \/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\"><em>M\u1ed9t v\u1ebb ngo\u00e0i tr\u00e0n \u0111\u1ea7y s\u1ee9c s\u1ed1ng<\/em><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"768\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2021\/06\/bang-mau-nhiet-doi-cua-vinamilk.png\" alt=\"B\u1ea3ng m\u00e0u nhi\u1ec7t \u0111\u1edbi c\u1ee7a Vinamilk\" class=\"wp-image-333717\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2021\/06\/bang-mau-nhiet-doi-cua-vinamilk.png 683w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2021\/06\/bang-mau-nhiet-doi-cua-vinamilk-445x500.png 445w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/figure><\/div>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>B\u1ea3ng m\u00e0u nhi\u1ec7t \u0111\u1edbi mang l\u1ea1i kh\u00f4ng gian s\u00e1ng t\u1ea1o l\u1edbn h\u01a1n<\/em><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2023\/07\/hinh-anh-cam-hung-cua-vinamilk.jpg\" alt=\"\" class=\"wp-image-333722\" width=\"683\" height=\"768\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2023\/07\/hinh-anh-cam-hung-cua-vinamilk.jpg 683w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2023\/07\/hinh-anh-cam-hung-cua-vinamilk-445x500.jpg 445w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\"><em>H\u00ecnh \u1ea3nh c\u1ea3m h\u1ee9ng, tr\u00e2n tr\u1ecdng c\u00e1c gi\u00e1 tr\u1ecb v\u0103n h\u00f3a v\u1ec1 Vi\u1ec7t Nam<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\" id=\"ftoc-heading-4\" style=\"font-size:24px\">1.3. Slogan trong h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Vinamilk<\/h3>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\">Vinamilk v\u1edbi kh\u00e1t khao v\u00ec t\u1ea7m v\u00f3c v\u00e0 h\u1ea1nh ph\u00fac qu\u1ed1c gia c\u00f3 m\u1ee5c ti\u00eau tr\u1edf th\u00e0nh bi\u1ec3u t\u01b0\u1ee3ng ni\u1ec1m tin s\u1ed1 m\u1ed9t Vi\u1ec7t Nam v\u1ec1 s\u1ea3n ph\u1ea9m dinh d\u01b0\u1ee1ng v\u00e0 s\u1ee9c kh\u1ecfe ph\u1ee5c v\u1ee5 cu\u1ed9c s\u1ed1ng. Slogan c\u1ee7a Vinamilk c\u0169ng th\u1ec3 hi\u1ec7n \u0111i\u1ec1u \u0111\u00f3 qua c\u00e1c th\u1eddi k\u1ef3:<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"has-black-color has-text-color wp-block-list\" style=\"font-size:18px\">\n<li>Ch\u1ea5t l\u01b0\u1ee3ng qu\u1ed1c t\u1ebf &#8211; Ch\u1ea5t l\u01b0\u1ee3ng Vinamilk<\/li>\n\n\n\n<li>T\u1eadn h\u01b0\u1edfng cu\u1ed9c s\u1ed1ng<\/li>\n\n\n\n<li>V\u00ec th\u1ebf h\u1ec7 t\u01b0\u01a1ng lai v\u01b0\u1ee3t tr\u1ed9i<\/li>\n\n\n\n<li>Gi\u00e1 tr\u1ecb t\u1ef1 nhi\u00ean<\/li>\n\n\n\n<li>Chia s\u1ebb c\u1ed9ng \u0111\u1ed3ng<\/li>\n\n\n\n<li>Cu\u1ed9c s\u1ed1ng t\u01b0\u01a1i \u0111\u1eb9p<\/li>\n\n\n\n<li><strong>Update 2023<\/strong>: Vui Kh\u1ecfe M\u1ed7i Ng\u00e0y<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\">V\u00e0 Slogan n\u1ed5i ti\u1ebfng nh\u1ea5t hi\u1ec7n t\u1ea1i c\u1ee7a Vinamilk l\u00e0:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2021\/06\/slogan-cua-vinamilk-vuon-cao-viet-nam.jpg\" alt=\"Slogan n\u1ed5i ti\u1ebfng c\u1ee7a Vinamilk - V\u01b0\u01a1n cao Vi\u1ec7t Nam\" class=\"wp-image-329890\" title=\"Slogan c\u1ee7a Vinamilk: V\u01b0\u01a1n cao Vi\u1ec7t Nam\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2021\/06\/slogan-cua-vinamilk-vuon-cao-viet-nam.jpg 1200w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2021\/06\/slogan-cua-vinamilk-vuon-cao-viet-nam-730x382.jpg 730w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center has-black-color has-text-color\" style=\"font-size:18px\">Slogan n\u1ed5i ti\u1ebfng c\u1ee7a Vinamilk &#8211; V\u01b0\u01a1n cao Vi\u1ec7t Nam<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\">Ngo\u00e0i ra h\u00ecnh \u1ea3nh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u Vinamilk c\u00f2n \u0111\u01b0\u1ee3c g\u1eafn v\u1edbi h\u00ecnh \u1ea3nh nh\u1eefng c\u00e1nh \u0111\u1ed3ng c\u1ecf xanh b\u00e1t ng\u00e1t, \u0111\u1ea7y h\u01b0\u01a1ng s\u1eafc c\u00f9ng v\u1edbi nh\u1eefng ch\u00fa b\u00f2 vui nh\u1ed9n, kh\u1ecfe m\u1ea1nh, nh\u1ea3y m\u00faa h\u00e1t ca, th\u1ec3 hi\u1ec7n s\u1ef1 g\u1ea7n g\u0169i v\u1edbi thi\u00ean nhi\u00ean, thu h\u00fat c\u00e1i nh\u00ecn c\u1ee7a kh\u00e1ch h\u00e0ng nh\u1ea5t l\u00e0 c\u00e1c em nh\u1ecf, \u0111\u1ed1i t\u01b0\u1ee3ng s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m ch\u1ee7 y\u1ebfu c\u1ee7a c\u00f4ng ty.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2021\/06\/hinh-anh-thuong-hieu-vinamilk-gan-lien-voi-canh-dong-va-bo-sua.jpg\" alt=\"H\u00ecnh \u1ea3nh ch\u1ee7 \u0111\u1ea1o (key visual) c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u Vinamilk\" class=\"wp-image-329891\" width=\"840\" height=\"439\" title=\"H\u00ecnh \u1ea3nh ch\u1ee7 \u0111\u1ea1o (key visual) c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u Vinamilk\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2021\/06\/hinh-anh-thuong-hieu-vinamilk-gan-lien-voi-canh-dong-va-bo-sua.jpg 1200w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2021\/06\/hinh-anh-thuong-hieu-vinamilk-gan-lien-voi-canh-dong-va-bo-sua-730x382.jpg 730w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center has-black-color has-text-color\" style=\"font-size:18px\">H\u00ecnh \u1ea3nh ch\u1ee7 \u0111\u1ea1o (key visual) c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u Vinamilk<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Vinamilk 40 n\u0103m - V\u01b0\u01a1n cao Vi\u1ec7t Nam\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/3uhlKtTuDUg?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/www.saokim.com.vn\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"has-text-align-center has-black-color has-text-color\" style=\"font-size:18px\">Video: Vinamilk 40 n\u0103m &#8211; V\u01b0\u01a1n cao Vi\u1ec7t Nam<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"VINAMILK TR\u00ccNH L\u00c0NG TH\u1ebe GI\u1edaI M\u1edaI\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/HOIaluVN3lA?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/www.saokim.com.vn\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><figcaption class=\"wp-element-caption\">Video Vinamilk tr\u00ecnh l\u00e0ng th\u1ebf gi\u1edbi m\u1edbi<\/figcaption><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\" id=\"ftoc-heading-5\" style=\"font-size:24px\">1.4. \u00c2m nh\u1ea1c trong h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Vinamilk<\/h3>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\">M\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 t\u1ea1o n\u00ean s\u1ef1 lan t\u1ecfa gi\u00e1 tr\u1ecb v\u00e0 s\u1ef1 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u Vinamilk l\u00e0 \u00e2m nh\u1ea1c.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:18px\">\u0110i\u1ec3m \u0111\u1eb7c tr\u01b0ng c\u1ee7a Vinamilk l\u00e0 nh\u1eefng qu\u1ea3ng c\u00e1o c\u00f3 giai \u0111i\u1ec7u ti\u1ebft t\u1ea5u nhanh, vui nh\u1ed9n, b\u1eaft tai, d\u1ec5 nh\u1edb, d\u1ec5 thu\u1ed9c, d\u1ec5 g\u00e2y nghi\u1ec7n kh\u00f4ng ch\u1ec9 \u0111\u1ed1i v\u1edbi c\u00e1c em nh\u1ecf m\u00e0 c\u00f2n v\u1edbi c\u00e1c v\u1ecb ph\u1ee5 huynh.<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Qu\u1ea3ng c\u00e1o s\u1eefa Vinamilk - S\u1eefa ADM Gold m\u1edbi - M\u1eaft s\u00e1ng d\u00e1ng cao, trau d\u1ed3i tr\u00ed nh\u1edb (35s)\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/QByXCWWvWgg?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/www.saokim.com.vn\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"has-text-align-center has-black-color has-text-color\" style=\"font-size:18px\"><em>Ti\u00eau bi\u1ec3u ph\u1ea3i k\u1ec3 \u0111\u1ebfn c\u00e1c giai \u0111i\u1ec7u \u201cM\u1eaft s\u00e1ng d\u00e1ng cao\u201d, \u201cV\u01b0\u01a1n cao Vi\u1ec7t Nam\u201d\u2026<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">2. Chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Vinamilk qua m\u00f4 h\u00ecnh Brandkey<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2020\/03\/Untitled-1-1.jpg\" alt=\"Chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Vinamilk qua m\u00f4 h\u00ecnh Brandkey\" class=\"wp-image-327096\" width=\"360\" height=\"540\" title=\"Chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Vinamilk qua m\u00f4 h\u00ecnh Brandkey\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2020\/03\/Untitled-1-1.jpg 720w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2020\/03\/Untitled-1-1-53x80.jpg 53w\" sizes=\"(max-width: 360px) 100vw, 360px\" \/><\/figure><\/div>\n\n\n<p><span style=\"color: #000000;\"><\/span><\/p>\n\n\n\n<p class=\"has-text-align-center has-black-color has-text-color\" style=\"font-size:18px\"><em>Chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Vinamilk qua m\u00f4 h\u00ecnh Brandkey<\/em><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\"><span style=\"color: #000000;\">2.1. Root strength<\/span><\/h3>\n\n\n\n<p style=\"font-size:18px\"><span style=\"font-weight: 400; color: #000000;\">Root strength l\u00e0 nh\u1eefng gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i t\u1ea1o n\u00ean th\u01b0\u01a1ng hi\u1ec7u, l\u00e0 n\u1ec1n t\u1ea3ng khi\u1ebfn cho doanh nghi\u1ec7p l\u1edbn m\u1ea1nh v\u00e0 ph\u00e1t tri\u1ec3n. \u0110\u01b0\u1ee3c th\u1ec3 hi\u1ec7n th\u00f4ng qua th\u00f4ng \u0111i\u1ec7p, tuy\u00ean ng\u00f4n, h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3 c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\n\n\n\n<p style=\"font-size:18px\"><span style=\"font-weight: 400; color: #000000;\">Y\u1ebfu t\u1ed1 n\u00e0y ch\u1ec9 \u00e1p d\u1ee5ng \u0111\u01b0\u1ee3c cho nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 t\u1ed3n t\u1ea1i v\u00e0 ph\u00e1t tri\u1ec3n m\u1ed9t kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh, v\u00ec m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1edbi ho\u00e0n to\u00e0n ch\u01b0a c\u00f3 \u0111i\u1ec3m m\u1ea1nh c\u1ed1t l\u00f5i.&nbsp;<\/span><\/p>\n\n\n\n<p style=\"font-size:18px\"><span style=\"font-weight: 400; color: #000000;\">Root strength \u0111\u1ea3m b\u1ea3o r\u1eb1ng nh\u1edd nh\u1eefng gi\u00e1 tr\u1ecb n\u00e0y khi\u1ebfn cho th\u01b0\u01a1ng hi\u1ec7u th\u1ef1c s\u1ef1 n\u1ed5i ti\u1ebfng v\u00e0 \u0111\u01b0\u1ee3c ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u01b0u t\u00e2m, kh\u1eafc ghi trong t\u00e2m tr\u00ed c\u1ee7a h\u1ecd h\u00e0ng ch\u1ee5c n\u0103m.<\/span><\/p>\n\n\n\n<p style=\"font-size:18px\"><span style=\"font-weight: 400; color: #000000;\">Gi\u00e1 tr\u1ecb n\u00e0y \u0111\u01b0\u1ee3c l\u01b0u gi\u1eef h\u00e0ng n\u0103m tr\u1eddi, l\u00e0 gi\u00e1 tr\u1ecb kh\u00f4ng th\u1ec3 m\u1ea5t \u0111i ho\u1eb7c b\u1ecb thay th\u1ebf c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n\n\n\n<p style=\"font-size:18px\"><span style=\"font-weight: 400; color: #000000;\">V\u1edbi Vinamilk, th\u01b0\u01a1ng hi\u1ec7u lu\u00f4n mang \u0111\u1ebfn cho b\u1ea1n nh\u1eefng gi\u1ea3i ph\u00e1p dinh d\u01b0\u1ee1ng v\u1edbi ch\u1ea5t l\u01b0\u1ee3ng \u0111\u1ea1t chu\u1ea9n qu\u1ed1c t\u1ebf. \u0110\u00e1p \u1ee9ng nhu c\u1ea7u cho m\u1ecdi \u0111\u1ed1i t\u01b0\u1ee3ng ti\u00eau d\u00f9ng v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m th\u01a1m ngon, b\u1ed5 d\u01b0\u1ee1ng, t\u1ed1t cho s\u1ee9c kh\u1ecfe g\u1eafn li\u1ec1n v\u1edbi c\u00e1c nh\u00e3n hi\u1ec7u d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng hay \u0111\u01b0\u1ee3c \u01b0a chu\u1ed9ng.<\/span><span style=\"color: #000000;\"><\/span><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\"><span style=\"color: #000000;\">2.2. Competitive environment<\/span><\/h3>\n\n\n\n<p style=\"font-size:18px\"><span style=\"font-weight: 400; color: #000000;\">Competitive environment l\u00e0 bao g\u1ed3m t\u1ea5t c\u1ea3 nh\u1eefng y\u1ebfu t\u1ed1 t\u1eeb \u0111\u1ed1i th\u1ee7 s\u1ebd t\u00e1c \u0111\u1ed9ng t\u1edbi th\u01b0\u01a1ng hi\u1ec7u. Nh\u01b0 l\u00e0 m\u00f4i tr\u01b0\u1eddng kinh doanh ti\u1ec1m n\u0103ng, \u0111\u1ed9 l\u1edbn ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng, \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh ho\u1eb7c th\u01b0\u01a1ng hi\u1ec7u n\u00e0o \u0111ang l\u00e0 s\u1ed1 1 trong l\u0129nh v\u1ef1c kinh doanh.<\/span><\/p>\n\n\n\n<p style=\"font-size:18px\"><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Cho t\u1edbi th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i, Vinamilk \u0111ang l\u00e0 th\u01b0\u01a1ng hi\u1ec7u n\u1eafm gi\u1eef m\u1ee9c th\u1ecb ph\u1ea7n l\u1edbn nh\u1ea5t \u1edf nhi\u1ec1u danh m\u1ee5c s\u1ea3n ph\u1ea9m ch\u1ee7 l\u1ef1c nh\u01b0: s\u1eefa n\u01b0\u1edbc, s\u1eefa t\u01b0\u01a1i, s\u1eefa \u0111\u1eb7c, s\u1eefa chua&#8230; Vinamilk c\u00f3 \u0111\u1ed1i th\u1ee7 l\u1edbn \u1edf m\u1ea3ng s\u1eefa b\u1ed9t, s\u1eefa n\u01b0\u1edbc.<\/span><\/span><\/p>\n\n\n\n<p style=\"font-size:18px\"><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">B\u00ean c\u1ea1nh \u0111\u00f3, \u1edf th\u1ecb tr\u01b0\u1eddng n\u01b0\u1edbc \u00e9p tr\u00e1i c\u00e2y, s\u1eefa \u0111\u1eadu n\u00e0nh, c\u00f4ng ty n\u00e0y c\u0169ng ch\u1ecbu s\u1ef1 c\u1ea1nh tranh r\u1ea5t quy\u1ebft li\u1ec7t<\/span><\/span>, c\u1ee5 th\u1ec3:<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-size:18px\">\n<li><span style=\"font-weight: 400; color: #000000;\">Nh\u00f3m s\u1ea3n ph\u1ea9m s\u1eefa b\u1ed9t: s\u00e2n ch\u01a1i c\u1ee7a c\u00e1c doanh nghi\u1ec7p n\u01b0\u1edbc ngo\u00e0i, r\u1ea5t hi\u1ebfm s\u1ef1 c\u00f3 m\u1eb7t c\u00e1c doanh nghi\u1ec7p trong n\u01b0\u1edbc do s\u1ef1 \u01b0a chu\u1ed9ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/span><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-size:18px\">\n<li><span style=\"font-weight: 400; color: #000000;\">Nh\u00f3m s\u1ea3n ph\u1ea9m s\u1eefa n\u01b0\u1edbc: \u0110\u01b0\u1eddng \u0111ua c\u1ee7a Vinamilk v\u00e0 Friesland Campina Vietnam (s\u1ea3n ph\u1ea9m n\u1ed5i b\u1eadt l\u00e0 th\u01b0\u01a1ng hi\u1ec7u s\u1eefa Dutch Lady)<\/span><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-size:18px\">\n<li><span style=\"font-weight: 400; color: #000000;\">Nh\u00f3m s\u1ea3n ph\u1ea9m s\u1eefa chua: \u1ede Vi\u1ec7t Nam ti\u00eau d\u00f9ng hai lo\u1ea1i s\u1eefa chua: s\u1eefa chua \u0103n v\u00e0 s\u1eefa chua u\u1ed1ng. Hai \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a Vinamilk \u1edf ph\u00e2n kh\u00fac n\u00e0y l\u00e0 S\u1eefa Ba V\u00ec v\u00e0 TH Milk.<\/span><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-size:18px\">\n<li><span style=\"font-weight: 400; color: #000000;\">Nh\u00f3m s\u1ea3n ph\u1ea9m s\u1eefa \u0111\u1eadu n\u00e0nh: Ng\u01b0\u1eddi Vi\u1ec7t Nam \u0111ang chuy\u1ec3n h\u01b0\u1edbng sang s\u1eed d\u1ee5ng c\u00e1c s\u1ea3n ph\u1ea9m t\u1ed1t h\u01a1n cho s\u1ee9c kh\u1ecfe, \u0111\u1eb7c bi\u1ec7t l\u00e0 s\u1eefa \u0111\u1eadu n\u00e0nh. \u0110\u1ed1i th\u1ee7 c\u1ea1nh tranh l\u1edbn c\u1ee7a Vinamilk \u1edf d\u00f2ng s\u1ea3n ph\u1ea9m n\u00e0y doanh nghi\u1ec7p \u0110\u01b0\u1eddng Qu\u1ea3ng Ng\u00e3i v\u1edbi 2 th\u01b0\u01a1ng hi\u1ec7u s\u1eefa \u0111\u1eadu n\u00e0nh Fami v\u00e0 Vinasoy.<\/span><\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2020\/03\/doi-thu-canh-tranh-vinamilk.jpg\" alt=\"M\u00f4i tr\u01b0\u1eddng c\u1ea1nh tranh c\u1ee7a Vinamilk\" class=\"wp-image-327091\" width=\"730\" height=\"532\" title=\"M\u00f4i tr\u01b0\u1eddng c\u1ea1nh tranh c\u1ee7a Vinamilk\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2020\/03\/doi-thu-canh-tranh-vinamilk.jpg 600w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2020\/03\/doi-thu-canh-tranh-vinamilk-80x58.jpg 80w\" sizes=\"(max-width: 730px) 100vw, 730px\" \/><\/figure><\/div>\n\n\n<p>Vinamilk c\u0169ng \u0111ang ho\u1ea1t \u0111\u1ed9ng, cung c\u1ea5p s\u1ea3n ph\u1ea9m t\u1ea1i tr\u00ean 50 qu\u1ed1c gia, trong \u0111\u00f3 c\u00f3 M\u1ef9, Campuchia, Lao, Ba Lan, New zealand, Philippines, Trung Qu\u1ed1c&#8230;<span style=\"color: #000000;\"><\/span><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\" style=\"font-size:24px\"><span style=\"color: #000000;\">2.3. Target<\/span><\/h3>\n\n\n\n<p style=\"font-size:18px\"><span style=\"font-weight: 400; color: #000000;\">Target l\u00e0 nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau m\u00e0 v\u1edbi h\u1ecd th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n lu\u00f4n l\u00e0 l\u1ef1a ch\u1ecdn t\u1ed1t nh\u1ea5t.&nbsp;<\/span><\/p>\n\n\n\n<p style=\"font-size:18px\"><span style=\"font-weight: 400; color: #000000;\">Th\u01b0\u01a1ng hi\u1ec7u x\u00e1c \u0111\u1ecbnh target kh\u00f4ng ch\u1ec9 th\u00f4ng qua c\u00e1c y\u1ebfu t\u1ed1 nh\u00e2n kh\u1ea9u h\u1ecdc m\u00e0 c\u00f2n d\u1ef1a tr\u00ean h\u00e0nh vi, c\u00e1ch \u1ee9ng x\u1eed, nhu c\u1ea7u, th\u00e1i \u0111\u1ed9, c\u00e1ch kh\u00e1ch h\u00e0ng nh\u00ecn v\u1ec1 cu\u1ed9c s\u1ed1ng v\u00e0 c\u1ea3 nh\u1eefng n\u1ed7i lo s\u1ee3 th\u1ea7m k\u00edn c\u1ee7a h\u1ecd.<\/span><\/p>\n\n\n\n<p style=\"font-size:18px\"><span style=\"font-weight: 400; color: #000000;\">Vi\u1ec7c x\u00e1c \u0111\u1ecbnh ch\u00ednh x\u00e1c target c\u0169ng l\u00e0 l\u00fac ch\u00fang ta bi\u1ebft \u0111\u01b0\u1ee3c l\u00e0m c\u00e1ch n\u00e0o \u0111\u1ec3 chi\u1ebfn th\u1eafng trong ng\u00e0nh h\u00e0ng.<\/span><\/p>\n\n\n\n<p style=\"font-size:18px\"><span style=\"font-weight: 400; color: #000000;\">Trong chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Vinamilk, \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau s\u1ebd d\u1ef1a v\u00e0o \u0111\u1ed9 tu\u1ed5i \u0111\u1ec3 ph\u00e2n chia ra c\u00e1c \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng kh\u00e1c nhau cho t\u1eebng d\u00f2ng s\u1ea3n ph\u1ea9m l\u00e0 tr\u1ebb em, ng\u01b0\u1eddi l\u1edbn v\u00e0 ng\u01b0\u1eddi cao tu\u1ed5i.&nbsp;<\/span><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-size:18px\">\n<li><span style=\"font-weight: 400; color: #000000;\">S\u1eefa b\u1ed9t d\u00e0nh cho tr\u1ebb em: Tr\u1ebb t\u1eeb 0-6 th\u00e1ng tu\u1ed5i Dielac Alpha Step 1; Tr\u1ebb t\u1eeb 7- 12 th\u00e1ng tu\u1ed5i Dielac Alpha Step 2; Tr\u1ebb t\u1eeb 1-3 tu\u1ed5i Dielac Alpha 123; Tr\u1ebb t\u1eeb 4 &#8211; 6 tu\u1ed5i Dielac Alpha 456<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400; color: #000000;\">S\u1eefa d\u00e0nh cho b\u00e0 m\u1eb9 mang thai: Dielac Mama, Dielac Optimum Mama<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400; color: #000000;\">S\u1eefa d\u00e0nh cho ng\u01b0\u1eddi l\u1edbn: Vinamilk CanxiPro, Vinamilk Sure Prevent, Vinamilk Gi\u1ea3m c\u00e2n<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400; color: #000000;\">S\u1eefa d\u00e0nh cho ng\u01b0\u1eddi cao tu\u1ed5i: Vinamilk Sure Prevent m\u1edbi &#8211; Ph\u1ee5c h\u1ed3i s\u1ee9c kh\u1ecfe, v\u1eb9n tr\u00f2n ni\u1ec1m vui<\/span><\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\" style=\"font-size:24px\"><span style=\"color: #000000;\">2.4. Insight<\/span><\/h3>\n\n\n\n<p style=\"font-size:18px\"><span style=\"font-weight: 400; color: #000000;\">Insight (s\u1ef1 th\u1eadt ng\u1ea7m hi\u1ec3u) l\u00e0 \u0111i t\u00ecm c\u00e2u tr\u1ea3 l\u1eddi cho nh\u1eefng c\u00e2u h\u1ecfi:<\/span><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-size:18px\">\n<li><span style=\"font-weight: 400; color: #000000;\">Kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1 c\u1ea7n g\u00ec?<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400; color: #000000;\">H\u1ecd mu\u1ed1n g\u00ec?<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400; color: #000000;\">Nhu c\u1ea7u c\u1ee7a th\u1ecb tr\u01b0\u1eddng hi\u1ec7n nay ra sao?<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400; color: #000000;\">S\u1ea3n ph\u1ea9m gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c g\u00ec cho h\u1ecd?<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400; color: #000000;\">H\u1ecd t\u01b0\u01a1ng t\u00e1c ra sao v\u1edbi d\u1ecbch v\u1ee5, s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p?<\/span><\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\"><span style=\"font-weight: 400; color: #000000;\">C\u00f3 th\u1ec3 n\u00f3i, Insight trong \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u00e0 s\u1ef1 th\u1eadt, l\u00e0 nhu c\u1ea7u mong mu\u1ed1n trong ti\u1ec1m th\u1ee9c c\u1ee7a kh\u00e1ch h\u00e0ng. \u0110\u00f2i h\u1ecfi th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 c\u1ea3m th\u00f4ng, \u0111\u01b0a ra gi\u1ea3i ph\u00e1p \u0111\u1ed9c nh\u1ea5t \u0111\u1ec3 cho v\u1ea5n \u0111\u1ec1 \u0111\u00f3, v\u00e0 \u0111\u1eb7c bi\u1ec7t insight lu\u00f4n ph\u1ea3i \u0111\u00fang \u1edf h\u00e0ng ch\u1ee5c n\u0103m sau.<\/span><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center\" style=\"font-size:18px\"><span style=\"font-weight: 400; color: #000000;\"><em>\u201cKhi b\u1ea1n l\u00e0m marketing, \u0111\u1eebng ch\u1ec9 ngh\u0129 v\u1ec1 nh\u1eefng \u00fd t\u01b0\u1edfng hay ho m\u1edbi m\u1ebb, ch\u1ec9 c\u1ea7n t\u00ecm hi\u1ec3u xem n\u1ed7i s\u1ee3 \u1ea9n s\u00e2u c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec, \u0111\u00f3 m\u1edbi l\u00e0 insight th\u1eadt s\u1ef1\u201d.<\/em><\/span><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\"><span style=\"font-weight: 400; color: #000000;\">Tr\u01b0\u1edbc khi \u0111\u01b0a ra chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u, Vinamilk \u0111\u00e3 c\u00f3 nh\u1eefng nghi\u00ean c\u1ee9u nh\u1ea5t \u0111\u1ecbnh.<\/span><\/p>\n\n\n\n<p style=\"font-size:18px\"><span style=\"font-weight: 400; color: #000000;\">Nh\u1eadn th\u1ea5y, d\u00e2n th\u00e0nh th\u1ecb chi\u1ebfm 29.6% d\u00e2n s\u1ed1 c\u1ea3 n\u01b0\u1edbc v\u00e0 v\u1eabn \u0111ang c\u00f3 xu h\u01b0\u1edbng t\u0103ng. M\u1eadt \u0111\u1ed9 ng\u01b0\u1eddi d\u00e2n \u1edf th\u00e0nh th\u1ecb cao n\u00ean r\u1ea5t d\u1ec5 d\u00e0ng ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m, thu nh\u1eadp c\u1ee7a ng\u01b0\u1eddi d\u00e2n th\u00e0nh th\u1ecb cao h\u01a1n.<\/span><\/p>\n\n\n\n<p style=\"font-size:18px\"><span style=\"font-weight: 400; color: #000000;\">N\u00ean Vinamilk quan t\u00e2m \u0111\u1ebfn s\u1ee9c kh\u1ecfe v\u00e0 th\u01b0\u1eddng s\u1eed d\u1ee5ng s\u1eefa cho c\u1ea3 nh\u00e0 v\u00e0 ch\u1ec9 trung th\u00e0nh v\u1edbi m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u. Ch\u1ec9 ri\u00eang \u0111\u1ed1i v\u1edbi d\u00f2ng s\u1ea3n ph\u1ea9m s\u1eefa t\u01b0\u01a1i Vinamilk th\u00ec \u1edf H\u00e0 N\u1ed9i v\u00e0 Th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh \u0111\u00e3 ti\u00eau th\u1ee5 \u0111\u1ebfn 80% l\u01b0\u1ee3ng s\u1eefa.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2020\/03\/chien-luoc-thuong-hieu-Vinamilk-suc-khoe.jpg\" alt=\"Vinamilk t\u1eadn d\u1ee5ng insight kh\u00e1ch h\u00e0ng \u1edf  th\u00e0nh th\u1ecb\" class=\"wp-image-327093\" width=\"730\" height=\"548\" title=\"Vinamilk t\u1eadn d\u1ee5ng insight kh\u00e1ch h\u00e0ng \u1edf  th\u00e0nh th\u1ecb\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2020\/03\/chien-luoc-thuong-hieu-Vinamilk-suc-khoe.jpg 640w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2020\/03\/chien-luoc-thuong-hieu-Vinamilk-suc-khoe-80x60.jpg 80w\" sizes=\"(max-width: 730px) 100vw, 730px\" \/><\/figure><\/div>\n\n\n<p style=\"font-size:18px\"><span style=\"font-weight: 400; color: #000000;\">\u0110\u1eb7c bi\u1ec7t, xu h\u01b0\u1edbng ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe c\u1ee7a ng\u01b0\u1eddi d\u00e2n Vi\u1ec7t Nam ng\u00e0y c\u00e0ng t\u0103ng l\u00ean. T\u1ef7 l\u1ec7 ng\u01b0\u1eddi b\u1ecb b\u1ec7nh b\u00e9o ph\u00ec, ti\u1ec3u \u0111\u01b0\u1eddng ng\u00e0y m\u1ed9t t\u0103ng l\u00ean b\u1edfi c\u00e1ch s\u1ed1ng v\u00e0 sinh ho\u1ea1t kh\u00f4ng \u0111i\u1ec1u \u0111\u1ed9. \u0110\u1eb7c bi\u1ec7t l\u00e0 tr\u1ebb em. T\u1ef7 l\u1ec7 b\u00e9o ph\u00ec \u1edf tr\u1ebb em d\u01b0\u1edbi 15 tu\u1ed5i chi\u1ebfm \u0111\u1ebfn 21% v\u00e0 \u1edf ng\u01b0\u1eddi gi\u00e0 l\u00e0 18%.<\/span><\/p>\n\n\n\n<p style=\"font-size:18px\"><span style=\"font-weight: 400; color: #000000;\">Ng\u01b0\u1eddi b\u1ecb b\u1ec7nh c\u00f2i x\u01b0\u01a1ng, suy dinh d\u01b0\u1ee1ng: Th\u01b0\u1eddng g\u1eb7p \u1edf tr\u1ebb em \u0111\u1eb7c bi\u1ec7t l\u00e0 \u1edf mi\u1ec1n n\u00fai v\u00e0 n\u00f4ng th\u00f4n. \u0110\u1ed1i t\u01b0\u1ee3ng n\u00e0y c\u0169ng chi\u1ebfm m\u1ed9t t\u1ef7 l\u1ec7 kh\u00e1 l\u1edbn \u0111\u1ebfn 13% nh\u01b0ng th\u01b0\u1eddng kh\u00f4ng c\u00f3 kh\u1ea3 n\u0103ng mua s\u1eefa.<\/span><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\">Xem ngay:<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a rel=\"noreferrer noopener\" href=\"https:\/\/www.saokim.com.vn\/cam-nang\/xay-dung-chien-luoc-thuong-hieu\/\" target=\"_blank\"><strong>M\u1eabu chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a> &#8211; gi\u00fap b\u1ea1n nhanh ch\u00f3ng t\u1ea1o chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u b\u00e0i b\u1ea3n<\/li>\n\n\n\n<li>101 \u0110i\u1ec1u b\u1ea1n c\u1ea7n bi\u1ebft \u0111\u1ec3 x\u00e2y d\u1ef1ng <a rel=\"noreferrer noopener\" href=\"https:\/\/www.saokim.com.vn\/cam-nang\/chien-luoc-thuong-hieu\/\" target=\"_blank\"><strong>Chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a> hi\u1ec7u qu\u1ea3.<\/li>\n\n\n\n<li><a rel=\"noreferrer noopener\" href=\"https:\/\/www.saokim.com.vn\/cam-nang\/nhan-thuc-thuong-hieu\/\" target=\"_blank\"><strong>Nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a><\/li>\n\n\n\n<li><strong><a rel=\"noreferrer noopener\" href=\"https:\/\/www.saokim.com.vn\/cam-nang\/quan-tri-thuong-hieu\/\" target=\"_blank\">Qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/a><\/strong><\/li>\n\n\n\n<li><a rel=\"noreferrer noopener\" href=\"https:\/\/www.saokim.com.vn\/cam-nang\/trai-nghiem-khach-hang\/\" target=\"_blank\"><strong>Tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/strong><\/a><\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\" style=\"font-size:24px\"><span style=\"color: #000000;\">2.5. Benefit<\/span><\/h3>\n\n\n\n<p style=\"font-size:18px\"><span style=\"font-weight: 400; color: #000000;\">Benefit l\u00e0 nh\u1eefng gi\u00e1 tr\u1ecb c\u1ea3 v\u1ec1 m\u1eb7t t\u00ednh n\u0103ng v\u00e0 c\u1ea3m x\u00fac m\u00e0 th\u01b0\u01a1ng hi\u1ec7u mang \u0111\u1ebfn th\u1ecfa m\u00e3n nhu c\u1ea7u n\u00e0o \u0111\u00f3 cho kh\u00e1ch h\u00e0ng, th\u00f4ng qua n\u00f3 th\u00fac \u0111\u1ea9y ng\u01b0\u1eddi d\u00f9ng mua s\u1ea3n ph\u1ea9m.<\/span><\/p>\n\n\n\n<p style=\"font-size:18px\"><span style=\"font-weight: 400; color: #000000;\">\u0110\u1eb7c bi\u1ec7t, benefit th\u1ef1c s\u1ef1 ph\u1ea3i \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng d\u1ef1a tr\u00ean root strength c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n\n\n\n<p style=\"font-size:18px\"><span style=\"font-weight: 400; color: #000000;\">C\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m t\u1eeb s\u1eefa c\u1ee7a Vinamilk \u0111\u1ec1u ch\u1ee9a h\u00e0m l\u01b0\u1ee3ng canxi r\u1ea5t cao (m\u1ed7i 100ml s\u1eefa t\u01b0\u01a1i Vinamilk 100% ch\u01b0a \u0111\u1ebfn 120mg Canxi) t\u1ed1t cho s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a tr\u1ebb nh\u1ecf.<\/span><\/p>\n\n\n\n<p style=\"font-size:18px\"><span style=\"font-weight: 400; color: #000000;\">Ngo\u00e0i ra, c\u00f3 r\u1ea5t nhi\u1ec1u vitamin thi\u1ebft y\u1ebfu c\u00f3 trong s\u1eefa nh\u01b0 vitamin A, vitamin D, vitamin B c\u00f9ng c\u00e1c nguy\u00ean t\u1ed1 vi l\u01b0\u1ee3ng nh\u01b0 Magie, Photpho&#8230;&nbsp;gi\u00fap c\u01a1 th\u1ec3 t\u0103ng s\u1ee9c \u0111\u1ec1 kh\u00e1ng, h\u1ec7 mi\u1ec5n d\u1ecbch kh\u1ecfe m\u1ea1nh, ph\u00e1t tri\u1ec3n h\u1ec7 th\u1ea7n kinh v\u00e0 duy tr\u00ec qu\u00e1 tr\u00ecnh trao \u0111\u1ed5i ch\u1ea5t.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1366\" height=\"651\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2020\/03\/chien-luoc-thuong-hieu-vinamilk-sua-chua-uong.jpg\" alt=\"L\u1ee3i \u00edch s\u1ea3n ph\u1ea9m c\u1ee7a vinamilk \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng d\u1ef1a tr\u00ean gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i\" class=\"wp-image-327092\" title=\"L\u1ee3i \u00edch s\u1ea3n ph\u1ea9m c\u1ee7a vinamilk \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng d\u1ef1a tr\u00ean gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2020\/03\/chien-luoc-thuong-hieu-vinamilk-sua-chua-uong.jpg 1366w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2020\/03\/chien-luoc-thuong-hieu-vinamilk-sua-chua-uong-80x38.jpg 80w\" sizes=\"(max-width: 1366px) 100vw, 1366px\" \/><\/figure><\/div>\n\n\n<p><span style=\"color: #000000;\"><\/span><\/p>\n\n\n\n<p class=\"has-text-align-center has-black-color has-text-color\" style=\"font-size:18px\"><em>Kh\u00f4ng ch\u1ec9 d\u00f9ng \u0111\u1ec3 u\u1ed1ng, s\u1ea3n ph\u1ea9m c\u1ee7a Vinamilk c\u00f2n \u0111\u01b0\u1ee3c d\u00f9ng \u0111\u1ec3 l\u00e0m \u0111\u1eb9p<\/em><\/p>\n\n\n\n<p style=\"font-size:18px\"><span style=\"font-weight: 400; color: #000000;\">Ngo\u00e0i vi\u1ec7c vi\u1ec7c u\u1ed1ng s\u1eefa m\u1ed7i ng\u00e0y \u0111\u1ec3 gi\u1eef g\u00ecn nhan s\u1eafc v\u00e0 v\u00f3c d\u00e1ng, ph\u00e1i \u0111\u1eb9p c\u00f2n c\u00f3 th\u1ec3 d\u00f9ng s\u1eefa \u0111\u1ec3 r\u1eeda m\u1eb7t v\u00e0 \u0111\u1eafp m\u1eb7t n\u1ea1 m\u1ed7i tu\u1ea7n kho\u1ea3ng 2 l\u1ea7n.<\/span><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\" style=\"font-size:24px\"><span style=\"color: #000000;\">2.6. Value, belief &amp; personality<\/span><\/h3>\n\n\n\n<p style=\"font-size:18px\"><span style=\"font-weight: 400; color: #000000;\">Th\u01b0\u01a1ng hi\u1ec7u c\u0169ng gi\u1ed1ng nh\u01b0 m\u1ed9t con ng\u01b0\u1eddi. M\u1ed7i th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec1u c\u00f3 nh\u1eefng gi\u00e1 tr\u1ecb, ni\u1ec1m tin, c\u00e1 t\u00ednh \u0111\u1eb7c tr\u01b0ng c\u1ee7a m\u00ecnh m\u00e0 kh\u00f4ng th\u01b0\u01a1ng hi\u1ec7u n\u00e0o gi\u1ed1ng th\u01b0\u01a1ng hi\u1ec7u n\u00e0o.<\/span><\/p>\n\n\n\n<p style=\"font-size:18px\"><span style=\"font-weight: 400; color: #000000;\">Nh\u1eefng n\u00e9t \u0111\u1eb7c tr\u01b0ng \u0111\u00f3 \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh d\u1ef1a v\u00e0o target c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. Th\u01b0\u01a1ng hi\u1ec7u ph\u1ea3i l\u1ef1a ch\u1ecdn c\u00e1ch giao ti\u1ebfp sao v\u1eeba g\u1ea7n g\u0169i v\u1eeba truy\u1ec1n c\u1ea3m h\u1ee9ng cho kh\u00e1ch h\u00e0ng.<\/span><\/p>\n\n\n\n<p style=\"font-size:18px\"><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">C\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m c\u1ee7a Vinamilk \u0111em l\u1ea1i cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng tin r\u1eb1ng \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ea3n ph\u1ea9m th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng, g\u1ea7n g\u0169i v\u00e0 c\u1ea7n thi\u1ebft v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/span><\/span><\/p>\n\n\n\n<p style=\"font-size:18px\"><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Qua nh\u1eefng TVC vui nh\u1ed9n, nh\u1eefng giai \u0111i\u1ec7u b\u1eaft tai g\u00e2y nghi\u1ec7n, Vinamilk \u0111\u00e3 gi\u00fap ng\u01b0\u1eddi d\u00f9ng quan t\u00e2m t\u1edbi s\u1ee9c kh\u1ecfe nhi\u1ec1u h\u01a1n. <\/span><\/span><\/p>\n\n\n\n<p style=\"font-size:18px\"><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">S\u1ea3n ph\u1ea9m cung c\u1ea5p \u0111\u1ea7y \u0111\u1ee7 c\u00e1c vitamin v\u00e0&nbsp; kho\u00e1ng ch\u1ea5t c\u1ea7n thi\u1ebft cho s\u1ee9c kho\u1ebb v\u00e0 s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c<\/span><span style=\"font-weight: 400;\">\u1ea3 gia \u0111\u00ecnh. Tinh khi\u1ebft t\u1eeb thi\u00ean nhi\u00ean, nh\u1eefng \u0111i\u1ec1u t\u1ed1t l\u00e0nh \u0111\u1ebfn v\u1edbi b\u1ea1n m\u1ed7i ng\u00e0y&nbsp; m\u1ed9t c\u00e1ch th\u1eadt d\u1ec5 d\u00e0ng v\u00e0 \u0111\u01a1n gi\u1ea3n.<\/span><\/span><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\" style=\"font-size:24px\"><span style=\"color: #000000;\">2.7. Reason to believe<\/span><\/h3>\n\n\n\n<p style=\"font-size:18px\"><span style=\"font-weight: 400; color: #000000;\">Nh\u1eefng b\u1eb1ng ch\u1ee9ng \u0111\u01b0\u1ee3c \u0111\u01b0a ra \u0111\u1ec3 thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng tin t\u01b0\u1edfng v\u00e0o l\u1ee3i \u00edch, gi\u00e1 tr\u1ecb c\u1ee7a s\u1ea3n ph\u1ea9m, th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n\n\n\n<p style=\"font-size:18px\"><span style=\"font-weight: 400; color: #000000;\">S\u1ea3n ph\u1ea9m s\u1eefa t\u01b0\u01a1i 100% h\u1ed7 tr\u1ee3 mi\u1ec5n d\u1ecbch c\u1ee7a Vinamilk \u0111\u1ec1u \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng s\u1eefa t\u01b0\u01a1i nguy\u00ean li\u1ec7u ch\u1ee7 y\u1ebfu c\u1ee7a c\u00e1c trang tr\u1ea1i b\u00f2 v\u00e0 \u0111\u01b0\u1ee3c ch\u1ecdn l\u1ecdc v\u00e0 ki\u1ec3m so\u00e1t v\u00f4 c\u00f9ng nghi\u00eam ng\u1eb7t \u0111\u1ea3m b\u1ea3o an to\u00e0n v\u1ec7 sinh th\u1ef1c ph\u1ea9m.<\/span><\/p>\n\n\n\n<p style=\"font-size:18px\"><span style=\"font-weight: 400; color: #000000;\">C\u00e1c lo\u1ea1i nguy\u00ean li\u1ec7u nh\u1eadp ngo\u1ea1i c\u1ee7a Vinamilk \u0111\u01b0\u1ee3c cung c\u1ea5p b\u1edfi c\u00e1c nh\u00e0 cung c\u1ea5p c\u00f3 uy t\u00edn c\u1ee7a M\u1ef9, \u00dac, New Zealand, Ph\u00e1p.<\/span><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\" style=\"font-size:24px\"><span style=\"color: #000000;\">2.8. Discriminator<\/span><\/h3>\n\n\n\n<p style=\"font-size:18px\"><span style=\"font-weight: 400; color: #000000;\">\u0110i\u1ec3m kh\u00e1c bi\u1ec7t khi\u1ebfn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n l\u00e0 duy nh\u1ea5t, l\u00e0 y\u1ebfu t\u1ed1 c\u1ea1nh tranh m\u1ea1nh m\u1ebd c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n\n\n\n<p style=\"font-size:18px\"><span style=\"font-weight: 400; color: #000000;\">Vinamilk lu\u00f4n coi tr\u1ecdng c\u00e1c c\u00f4ng t\u00e1c qu\u1ea3n l\u00fd v\u00e0 ki\u1ec3m so\u00e1t ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m. \u00c1p d\u1ee5ng c\u00e1c h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd ti\u00ean ti\u1ebfn nh\u01b0 BRC, ISO 17025 \u0111\u1ec3 ki\u1ec3m so\u00e1t ch\u1eb7t ch\u1ebd v\u00e0 to\u00e0n di\u1ec7n t\u1ea5t c\u1ea3 c\u00e1c c\u00f4ng \u0111o\u1ea1n t\u1eeb tr\u01b0\u1edbc, trong, v\u00e0 sau s\u1ea3n xu\u1ea5t nh\u1eb1m \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m Vinamilk lu\u00f4n l\u00e0 an to\u00e0n.<\/span><\/p>\n\n\n\n<p style=\"font-size:18px\"><span style=\"font-weight: 400; color: #000000;\">Ngay t\u1eeb \u0111\u1ea7u Vinamilk \u0111\u00e3 x\u00e1c \u0111\u1ecbnh, ngu\u1ed3n cung c\u1ea5p s\u1eefa nguy\u00ean li\u1ec7u ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 \u1ed5n \u0111\u1ecbnh \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng.<\/span><\/p>\n\n\n\n<p style=\"font-size:18px\"><span style=\"font-weight: 400; color: #000000;\">V\u00ec th\u1ebf, Vinamilk \u0111\u00e3 x\u00e2y d\u1ef1ng c\u00e1c quan h\u1ec7 b\u1ec1n v\u1eefng v\u1edbi c\u00e1c nh\u00e0 cung c\u1ea5p th\u00f4ng qua ch\u00ednh s\u00e1ch \u0111\u00e1nh gi\u00e1 c\u1ee7a c\u00f4ng ty. Vinamilk h\u1ed7 tr\u1ee3 t\u00e0i ch\u00ednh cho n\u00f4ng d\u00e2n \u0111\u1ec3 mua b\u00f2 s\u1eefa v\u00e0 mua s\u1eefa c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng t\u1ed1t v\u1edbi gi\u00e1 cao.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2020\/03\/Chien-luoc-thuong-hieu-Vinamilk-trang-trai.jpeg\" alt=\"\u0110i\u1ec3m kh\u00e1c bi\u1ec7t c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u vinamilk\" class=\"wp-image-327094\" width=\"730\" height=\"1036\" title=\"\u0110i\u1ec3m kh\u00e1c bi\u1ec7t c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u vinamilk\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2020\/03\/Chien-luoc-thuong-hieu-Vinamilk-trang-trai.jpeg 640w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2020\/03\/Chien-luoc-thuong-hieu-Vinamilk-trang-trai-56x80.jpeg 56w\" sizes=\"(max-width: 730px) 100vw, 730px\" \/><\/figure><\/div>\n\n\n<p><span style=\"color: #000000;\"><\/span><\/p>\n\n\n\n<p class=\"has-text-align-center\" style=\"font-size:18px\"><em>H\u1ec7 th\u1ed1ng trang tr\u1ea1i b\u00f2 s\u1eefa \u0111\u1ea1t ti\u00eau chu\u1ea9n GLOBAL GAP l\u1edbn nh\u1ea5t Ch\u00e2u \u00c1<\/em><\/p>\n\n\n\n<p style=\"font-size:18px\"><span style=\"font-weight: 400; color: #000000;\">\u0110\u1ed3ng th\u1eddi, Vinamilk c\u0169ng tuy\u1ec3n ch\u1ecdn r\u1ea5t k\u1ef9 v\u1ecb tr\u00ed \u0111\u1eb7t trung t\u00e2m thu mua s\u1eefa \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o s\u1eefa t\u01b0\u01a1i v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng t\u1ed1t.<\/span><\/p>\n\n\n\n<p style=\"font-size:18px\"><span style=\"font-weight: 400; color: #000000;\">Ngo\u00e0i ra, Vinamilk c\u0169ng nh\u1eadp kh\u1ea9u s\u1eefa b\u1ed9t t\u1eeb \u00dac, New Zealand \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u s\u1ea3n xu\u1ea5t c\u1ea3 v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng l\u1eabn ch\u1ea5t l\u01b0\u1ee3ng.<\/span><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\" style=\"font-size:24px\"><span style=\"color: #000000;\">2.9. Essence<\/span><\/h3>\n\n\n\n<p style=\"font-size:18px\"><span style=\"font-weight: 400; color: #000000;\">Gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u l\u00e0 th\u1ee9 kh\u00f4ng th\u1ec3 thay th\u1ebf b\u1edfi b\u1ea5t k\u1ef3 y\u1ebfu t\u1ed1 n\u00e0o, m\u1ecdi ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p \u0111\u1ec1u ph\u00e1t tri\u1ec3n xoay quanh \u0111i\u1ec1u n\u00e0y.<\/span><\/p>\n\n\n\n<p style=\"font-size:18px\"><span style=\"font-weight: 400; color: #000000;\">Trong su\u1ed1t h\u01a1n 47 n\u0103m ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u, gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i khi\u1ebfn ch\u00fang ta li\u00ean t\u01b0\u1edfng t\u1edbi th\u01b0\u01a1ng hi\u1ec7u Vinamilk ch\u00ednh l\u00e0:<\/span><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center\" style=\"font-size:28px\"><span style=\"font-weight: 400; color: #000000;\"><strong>Ch\u00ednh tr\u1ef1c &#8211; T\u00f4n tr\u1ecdng &#8211; C\u00f4ng b\u1eb1ng &#8211; \u0110\u1ea1o \u0111\u1ee9c &#8211; Tu\u00e2n th\u1ee7<\/strong><\/span><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\"><span style=\"font-weight: 400; color: #000000;\">Gi\u00e1 tr\u1ecb n\u00e0y \u0111\u00e3 \u0111\u01b0\u1ee3c truy\u1ec1n th\u00f4ng r\u1ea5t hi\u1ec7u qu\u1ea3 v\u00e0 th\u00e0nh c\u00f4ng qua nh\u1eadn di\u1ec7n v\u00e0 h\u00e0nh vi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Vinamilk, tr\u1edf th\u00e0nh bi\u1ec3u t\u01b0\u1ee3ng ni\u1ec1m tin h\u00e0ng \u0111\u1ea7u Vi\u1ec7t Nam v\u1ec1 s\u1ea3n ph\u1ea9m dinh d\u01b0\u1ee1ng v\u00e0 s\u1ee9c kh\u1ecfe ph\u1ee5c v\u1ee5 cu\u1ed9c s\u1ed1ng con ng\u01b0\u1eddi<\/span>.<\/p>\n\n\n\n<p style=\"font-size:18px\"><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u b\u1ec1n v\u1eefng kh\u00f4ng h\u1ec1 \u0111\u01a1n gi\u1ea3n m\u00e0 \u0111\u00f2i h\u1ecfi s\u1ef1 n\u1ed7 l\u1ef1c v\u00e0 c\u1ed1 g\u1eafng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 t\u1ef1 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u cho m\u00ecnh.<\/span><\/span><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\">&gt; <em>N\u1ebfu b\u1ea1n kh\u00f4ng \u0111\u1ee7 th\u1eddi gian v\u00e0 nh\u00e2n s\u1ef1 \u0111\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u t\u1ed1t, h\u00e3y tham kh\u1ea3o ngay d\u1ecbch v\u1ee5 <a rel=\"noopener\" href=\"https:\/\/www.saokim.com.vn\/dich-vu\/tu-van-truyen-thong-thuong-hieu\/\" target=\"_blank\"><strong>t\u01b0 v\u1ea5n th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a> c\u1ee7a Sao Kim, ch\u00fang t\u00f4i c\u00f3 kinh nghi\u1ec7m ph\u1ee5c v\u1ee5 cho h\u01a1n 10.000+ kh\u00e1ch h\u00e0ng tin t\u01b0\u1edfng l\u00e0 c\u00e1c doanh nghi\u1ec7p h\u00e0ng \u0111\u1ea7u. H\u00e3y \u0111\u1ec3 Sao Kim \u0111\u1ed3ng h\u00e0nh c\u00f9ng b\u1ea1n!<\/em><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\"><span style=\"color: #000000;\">Xem th\u00eam c\u00e1c b\u00e0i vi\u1ebft li\u00ean quan:<\/span><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-size:18px\">\n<li><a style=\"color: #004dda;\" rel=\"noopener\" href=\"https:\/\/www.saokim.com.vn\/blog\/xay-dung-thuong-hieu\/branding-va-marketing-co-gi-khac-biet\/\" target=\"_blank\"><strong>Branding vs Marketing<\/strong><\/a> kh\u00e1c nhau nh\u01b0 th\u1ebf n\u00e0o?<\/li>\n\n\n\n<li>10 B\u01b0\u1edbc <a style=\"color: #004dda;\" rel=\"noopener\" href=\"https:\/\/www.saokim.com.vn\/blog\/xay-dung-thuong-hieu\/xay-dung-thuong-hieu-ca-nhan-2\/\" target=\"_blank\"><strong>X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n<\/strong><\/a> hi\u1ec7u qu\u1ea3<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><em>NOTE: \u0110\u00e2y l\u00e0 th\u00f4ng tin ph\u00e2n t\u00edch \u0111\u01b0\u1ee3c th\u00f4ng qua quan s\u00e1t c\u00e1c h\u00e0nh \u0111\u1ed9ng c\u1ee7a Vinamilk v\u00e0 c\u00e1c th\u00f4ng tin c\u00f4ng b\u1ed1 tr\u00ean truy\u1ec1n th\u00f4ng, \u0111\u00e2y kh\u00f4ng ph\u1ea3i l\u00e0 b\u1ea3n ph\u00e2n t\u00edch theo b\u1ea3n chi\u1ebfn l\u01b0\u1ee3c ch\u00ednh x\u00e1c. Hi\u1ec7n t\u1ea1i Vinamilk \u0111ang b\u01b0\u1edbc tr\u00ean h\u00e0nh tr\u00ecnh m\u1edbi, c\u1ee5 th\u1ec3 chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a h\u1ecd thay \u0111\u1ed5i nh\u01b0 th\u1ebf n\u00e0o ch\u00fang ta h\u00e3y ti\u1ebfp t\u1ee5c quan s\u00e1t. Nh\u00ecn chung c\u00e1c v\u1ea5n \u0111\u1ec1 c\u1ed1t l\u00f5i s\u1ebd kh\u00f4ng thay \u0111\u1ed5i, nh\u01b0ng c\u00f3 \u0111i\u1ec1u ch\u1ec9nh \u0111\u1ec3 ph\u00f9 h\u1ee3p h\u01a1n v\u1edbi v\u1ecb th\u1ebf c\u1ee7a h\u1ecd b\u1edfi Vinamilk b\u00e2y gi\u1edd kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t c\u00f4ng ty trong l\u0129nh v\u1ef1c s\u1eefa.<\/em><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\"><strong>Follow c\u00e1c b\u00e0i vi\u1ebft ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a Sao Kim t\u1ea1i:&nbsp;<\/strong><\/p>\n\n\n\n<p style=\"font-size:18px\"><a href=\"https:\/\/www.saokim.com.vn\/blog\/\"><strong><span style=\"color:#004dda\" class=\"has-inline-color\">Blog Sao Kim<\/span><\/strong><\/a>,&nbsp;<a href=\"https:\/\/www.saokim.com.vn\/cam-nang\/\"><strong><span style=\"color:#004dda\" class=\"has-inline-color\">C\u1ea9m Nang Sao Kim<\/span><\/strong><\/a>&nbsp;<\/p>\n\n\n\n<p style=\"font-size:18px\"><strong><span class=\"has-inline-color has-black-color\">Facebook<\/span>:<\/strong>&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.facebook.com\/saokimbranding\" target=\"_blank\"><strong><span style=\"color:#004dda\" class=\"has-inline-color\">Sao Kim Branding<\/span><\/strong><\/a><\/p>\n\n\n\n<p style=\"font-size:18px\"><strong><span class=\"has-inline-color has-black-color\">Case study Behance<\/span><\/strong>:&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.behance.net\/saokimbranding\" target=\"_blank\"><strong><span style=\"color:#004dda\" class=\"has-inline-color\">Sao Kim Branding<\/span><\/strong><\/a><\/p>\n\n\n\n<p style=\"font-size:18px\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">#SaoKim #SaoKimBranding #ChienLuocThuongHieu<\/mark><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><\/p>\n<div class=\"saokim-link-exchange\"><span id=\"link_686033036\">&#10064; Tham kh\u1ea3o th\u00eam: <span class=\"txtlink\"><a href=\"\" target=\"_blank\" rel=\"dofollow\" title=\"\"><\/a> <\/span>, <span class=\"txtlink\"><a href=\"\" target=\"_blank\" rel=\"dofollow\" title=\"\"><\/a> <\/span>, <span class=\"txtlink\"><a href=\"\" target=\"_blank\" rel=\"dofollow\" title=\"\"><\/a> <\/span><\/span><\/div><div class=\"clearfix\"><\/div>","protected":false},"excerpt":{"rendered":"<p>\u0110i\u1ec1u g\u00ec \u0111\u00e3 gi\u00fap Vinamilk gi\u1eef v\u1eefng \u0111\u01b0\u1ee3c v\u1ecb th\u1ebf c\u1ee7a m\u00ecnh trong su\u1ed1t h\u01a1n 40 n\u0103m qua? H\u00e3y c\u00f9ng Sao Kim t\u00ecm hi\u1ec3u chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Vinamilk th\u00f4ng qua m\u00f4 h\u00ecnh Brandkey.<\/p>\n","protected":false},"author":44,"featured_media":333728,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10],"tags":[489,1017,1042],"class_list":["post-327089","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-xay-dung-thuong-hieu","tag-chien-luoc-thuong-hieu","tag-tu-van-chien-luoc-thuong-hieu","tag-xay-dung-chien-luoc-thuong-hieu"],"acf":[],"views":53385,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/327089","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/users\/44"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/comments?post=327089"}],"version-history":[{"count":5,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/327089\/revisions"}],"predecessor-version":[{"id":333771,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/327089\/revisions\/333771"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media\/333728"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media?parent=327089"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/categories?post=327089"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/tags?post=327089"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}