{"id":327671,"date":"2020-05-13T15:35:17","date_gmt":"2020-05-13T08:35:17","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=327671"},"modified":"2022-06-14T06:59:25","modified_gmt":"2022-06-14T06:59:25","slug":"quy-trinh-xay-dung-thuong-hieu-voi-5-buoc-don-gian-va-hieu-qua","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/xay-dung-thuong-hieu\/quy-trinh-xay-dung-thuong-hieu-voi-5-buoc-don-gian-va-hieu-qua\/","title":{"rendered":"Quy tr\u00ecnh X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u: 5 B\u01b0\u1edbc \u0111\u01a1n gi\u1ea3n v\u00e0 hi\u1ec7u qu\u1ea3"},"content":{"rendered":"\n<p><span style=\"color: #000000;\"><strong>X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/strong> ch\u00ednh l\u00e0 \u0111\u1ec3 tr\u1ea3 l\u1eddi cho c\u00e2u h\u1ecfi: Kh\u00e1ch h\u00e0ng s\u1ebd ghi nh\u1edb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n nh\u01b0 th\u1ebf n\u00e0o n\u00e0o? V\u00e0 b\u1ea1n mu\u1ed1n kh\u00e1ch h\u00e0ng li\u00ean t\u01b0\u1edfng \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u ra sao?<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">N\u1ebfu b\u1ea1n mu\u1ed1n \u0111\u1ecbnh h\u01b0\u1edbng suy ngh\u0129 c\u1ee7a kh\u00e1ch h\u00e0ng,\u00a0x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u ch\u00ednh l\u00e0 c\u00e1ch duy nh\u1ea5t \u0111\u1ec3 b\u1ea1n \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c \u0111\u00edch \u0111\u00f3. M\u1ed9t <strong>quy tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/strong> nh\u1ea5t qu\u00e1n cho ph\u00e9p doanh nghi\u1ec7p \u0111\u1ecbnh h\u00ecnh th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh d\u01b0\u1edbi s\u1ef1 ki\u1ec3m so\u00e1t.<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">Trong b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang ta s\u1ebd \u0111i s\u00e2u v\u00e0o ph\u00e2n t\u00edch quy tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, v\u00ec sao n\u00f3 l\u1ea1i quan tr\u1ecdng v\u1edbi doanh nghi\u1ec7p v\u00e0 c\u1ee5 th\u1ec3 t\u1eebng b\u01b0\u1edbc th\u1ef1c hi\u1ec7n \u0111\u1ec3 th\u00e0nh c\u00f4ng.<\/span><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">1. Quy tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec?<\/h2>\n\n\n\n<p><span style=\"color: #000000;\"><strong>Quy tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/strong> \u0111\u01b0\u1ee3c hi\u1ec3u \u0111\u01a1n gi\u1ea3n l\u00e0 m\u1ed9t chu\u1ed7i c\u00e1c b\u01b0\u1edbc b\u1ea1n c\u1ea7n th\u1ef1c hi\u1ec7n \u0111\u1ec3 n\u00e2ng cao nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, c\u0169ng nh\u01b0 x\u00e2y d\u1ef1ng danh ti\u1ebfng cho th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">Quy tr\u00ecnh n\u00e0y s\u1ebd c\u1ef1c k\u1ef3 h\u1eefu \u00edch cho nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u m\u1edbi, tuy nhi\u00ean v\u1eabn mang l\u1ea1i nh\u1eefng t\u00e1c d\u1ee5ng nh\u1ea5t \u0111\u1ecbnh cho nh\u1eefng doanh nghi\u1ec7p l\u00e2u \u0111\u1eddi c\u00f3 nhu c\u1ea7u t\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u nh\u1eb1m mu\u1ed1n thay \u0111\u1ed5i suy ngh\u0129 c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh.<\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/marketingai.admicro.vn\/wp-content\/uploads\/2020\/04\/branding_process_2.jpg\" alt=\"Quy tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec\" class=\"wp-image-86833\"\/><\/figure><\/div>\n\n\n\n<p><span style=\"color: #000000;\"><\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">M\u1ed9t quy tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng mang l\u1ea1i m\u1ed9t b\u1ea3n s\u1eafc th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd v\u00e0 \u0111\u1ed9c \u0111\u00e1o, c\u00f3 th\u1ec3 nh\u1eadn ra tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c t\u00e0i li\u1ec7u th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n bao g\u1ed3m m\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1, ch\u1eb3ng h\u1ea1n nh\u01b0 b\u1ea3ng m\u00e0u th\u01b0\u01a1ng hi\u1ec7u, ki\u1ec3u ch\u1eef, t\u00f4ng gi\u1ecdng n\u00f3i, logo v\u00e0 h\u00ecnh \u1ea3nh chung.<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">Ngo\u00e0i vi\u1ec7c tr\u1edf n\u00ean \u0111\u00e1ng nh\u1edb v\u00e0 kh\u00e1c bi\u1ec7t, t\u1ea5t c\u1ea3 nh\u1eefng t\u00e0i s\u1ea3n n\u00e0y c\u1ea7n ph\u1ea3i mi\u00eau t\u1ea3 ch\u00ednh x\u00e1c, c\u0169ng nh\u01b0 truy\u1ec1n t\u1ea3i \u0111\u01b0\u1ee3c \u201cc\u00e1 t\u00ednh\u201d c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">Tr\u00ean h\u1ebft, \u0111i\u1ec1u quan tr\u1ecdng khi c\u00e2n nh\u1eafc qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u ch\u00ednh l\u00e0 vi\u1ec7c hi\u1ec3u \u0111\u01b0\u1ee3c nhu c\u1ea7u c\u1ee7a ch\u00ednh doanh nghi\u1ec7p b\u1ea1n.<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">Th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n mu\u1ed1n truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p g\u00ec v\u00e0 truy\u1ec1n t\u1ea3i \u0111\u1ebfn ai. C\u00e1c giai \u0111o\u1ea1n ban \u0111\u1ea7u c\u1ee7a quy tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u s\u1ebd \u0111\u1ecbnh h\u00ecnh c\u00e1ch b\u1ea1n ti\u1ebfp c\u1eadn c\u00e1c giai \u0111o\u1ea1n sau.<\/span><\/p>\n\n\n\n<p><em>\u0110\u1ecdc th\u00eam: <a rel=\"noreferrer noopener\" href=\"https:\/\/www.saokim.com.vn\/cam-nang\/nhan-thuc-thuong-hieu\/\" target=\"_blank\"><strong>Nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a> &#8211; Chi\u1ebfn l\u01b0\u1ee3c v\u00e0 Th\u1ef1c thi<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">2. T\u1ea7m quan tr\u1ecdng c\u1ee7a x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u1edbi doanh nghi\u1ec7p<\/h2>\n\n\n\n<p><span style=\"color: #000000;\">Quy tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u \u1ea3nh h\u01b0\u1edfng m\u1ea1nh m\u1ebd t\u1edbi s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a doanh nghi\u1ec7p. \u0110\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c vi\u1ec7c n\u00e0y, h\u00e3y suy ngh\u0129 theo h\u01b0\u1edbng sau: N\u1ebfu b\u1ea1n mu\u1ed1n \u0111\u1ecbnh h\u00ecnh th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh v\u1edbi m\u1ee5c \u0111\u00edch, \u00fd \u0111\u1ecbnh v\u00e0 nh\u1eadn th\u1ee9c, b\u1ea1n s\u1ebd c\u1ea7n m\u1ed9t k\u1ebf ho\u1ea1ch \u0111\u1ec3 ti\u1ebfp c\u1eadn.<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp t\u1edbi suy ngh\u0129 v\u00e0 quy\u1ebft \u0111\u1ecbnh c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. N\u00f3 gi\u1ed1ng nh\u01b0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c g\u1eafn k\u1ebft h\u01a1n, t\u1ea1o ra s\u1ef1 nh\u1ea5t qu\u00e1n t\u1ed5ng th\u1ec3 v\u00e0 theo th\u1eddi gian, s\u1ebd thay \u0111\u1ed5i c\u00e1ch kh\u00e1ch h\u00e0ng nh\u00ecn v\u00e0o th\u01b0\u01a1ng hi\u1ec7u trong m\u1ed9t th\u1eddi gian d\u00e0i.<\/span><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">2.1. N\u1ed5i b\u1eadt h\u01a1n so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/marketingai.admicro.vn\/wp-content\/uploads\/2020\/04\/branding_process_1.jpg\" alt=\"\" class=\"wp-image-86829\"\/><\/figure><\/div>\n\n\n\n<p><span style=\"color: #000000;\">Ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f4ng t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n ch\u1ec9 \u0111\u1ec3 mua m\u1ed9t th\u1ee9 g\u00ec \u0111\u00f3. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f2n ti\u1ebfp x\u00fac v\u1edbi th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 m\u1ed9t tr\u1ea3i nghi\u1ec7m trong cu\u1ed9c \u0111\u1eddi c\u1ee7a h\u1ecd, v\u00e0 nhi\u1ec7m v\u1ee5 c\u1ee7a b\u1ea1n l\u00e0 mang t\u1edbi cho h\u1ecd nhi\u1ec1u th\u1ee9 h\u01a1n c\u1ea3 m\u1ed9t s\u1ea3n ph\u1ea9m t\u1ed1t nh\u1ea5t.<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">Th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n ph\u1ea3i t\u1eadn d\u1ee5ng tr\u1ea3i nghi\u1ec7m \u0111\u00f3, \u0111i k\u00e8m v\u1edbi m\u1ed9t v\u00e0i y\u1ebfu t\u1ed1 kh\u00e1c \u0111\u1ec3 \u0111\u1ecbnh v\u1ecb b\u1ea3n th\u00e2n t\u1ed1t h\u01a1n trong th\u1ecb tr\u01b0\u1eddng, v\u1ed1n \u0111ang c\u1ea1nh tranh kh\u1ed1c li\u1ec7t.<\/span><\/p>\n\n\n\n<p>Ngo\u00e0i ra, x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u t\u1ed1t, mang l\u1ea1i tr\u1ea3i nghi\u1ec7m \u0111\u1ed9c \u0111\u00e1o l\u00e0 vi\u1ec7c x\u00e2y d\u1ef1ng l\u1ee3i th\u1ebf c\u1ea1nh tranh \u0111\u1ed9c \u0111\u00e1o, kh\u00f3 san l\u1ea5p b\u1edfi \u0111\u1ed1i th\u1ee7. Tr\u1ea3i nghi\u1ec7m b\u1ea1n x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c quy\u1ebft \u0111\u1ecbnh s\u1ef1 kh\u00e1c bi\u1ec7t c\u1ee7a b\u1ea1n.<span style=\"color: #000000;\"><\/span><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">2.2. X\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n\n<p><span style=\"color: #000000;\">Nh\u1eefng doanh nghi\u1ec7p s\u1edf h\u1eefu th\u01b0\u01a1ng hi\u1ec7u nh\u1ea5t qu\u00e1n v\u00e0 \u0111\u00e1ng nh\u1edb lu\u00f4n t\u1ea1o \u0111\u01b0\u1ee3c ni\u1ec1m tin v\u00e0 s\u1ef1 tin t\u01b0\u1edfng t\u1eeb kh\u00e1ch h\u00e0ng. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u01b0\u1eddng s\u1ebd quay tr\u1edf l\u1ea1i v\u1edbi nh\u1eefng g\u00ec h\u1ecd \u0111\u00e3 bi\u1ebft tr\u01b0\u1edbc, ho\u1eb7c v\u1edbi nh\u1eefng b\u00ean h\u1ecd bi\u1ebft \u0111\u01b0\u1ee3c b\u1ea3n th\u00e2n s\u1ebd \u0111\u01b0\u1ee3c \u0111\u00e1p \u1ee9ng \u0111\u1ea7y \u0111\u1ee7 nhu c\u1ea7u.<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">L\u1ea5y v\u00ed d\u1ee5, mua m\u1ed9t m\u00f3n h\u00e0ng tr\u1ef1c tuy\u1ebfn tr\u00ean Amazon c\u00f3 th\u1ec3 s\u1ebd h\u1ea5p d\u1eabn h\u01a1n l\u00e0 vi\u1ec7c mua c\u00f9ng s\u1ea3n ph\u1ea9m \u0111\u00f3 t\u1eeb m\u1ed9t n\u1ec1n t\u1ea3ng k\u00e9m ph\u1ed5 bi\u1ebfn h\u01a1n, k\u1ec3 c\u1ea3 khi gi\u00e1 b\u00e1n t\u1ea1i Amazon c\u00f3 cao h\u01a1n m\u1ed9t ch\u00fat \u0111i n\u1eefa.<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">X\u1ea3y ra tr\u01b0\u1eddng h\u1ee3p n\u00e0y l\u00e0 v\u00ec kh\u00e1ch h\u00e0ng \u0111\u00f3 \u0111\u00e3 bi\u1ebft \u0111\u01b0\u1ee3c tr\u1ea3i nghi\u1ec7m m\u00ecnh s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c khi mua s\u1eafm t\u1ea1i Amazon, ho\u1eb7c ch\u00ed \u00edt l\u00e0 h\u1ecd bi\u1ebft \u0111\u01a1n h\u00e0ng c\u1ee7a m\u00ecnh s\u1ebd \u0111\u01b0\u1ee3c giao \u0111\u1ebfn \u0111\u00fang gi\u1edd.<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">Ch\u00ednh t\u00ecnh tr\u1ea1ng n\u00e0y s\u1ebd t\u1ea1o hi\u1ec7u \u1ee9ng qu\u1ea3 c\u1ea7u tuy\u1ebft, t\u1eeb \u0111\u00f3 d\u1eabn \u0111\u1ebfn Amazon ng\u00e0y c\u00e0ng b\u00e1n \u0111\u01b0\u1ee3c nhi\u1ec1u s\u1ea3n ph\u1ea9m h\u01a1n mi\u1ec5n r\u1eb1ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3 v\u1eabn duy tr\u00ec \u0111\u01b0\u1ee3c tr\u1ea3i nghi\u1ec7m nh\u01b0 v\u1eady.<\/span><\/p>\n\n\n\n<p><em>\u0110\u1ecdc th\u00eam: <a href=\"https:\/\/www.saokim.com.vn\/cam-nang\/trai-nghiem-khach-hang\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/strong><\/a> &#8211; Quy tr\u00ecnh thi\u1ebft k\u1ebf tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng tuy\u1ec7t v\u1eddi<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"thiet-lap-gia-tri-cho-ban-than-va-cho-san-pham\" style=\"color: #000000;\"><b>2.3. Thi\u1ebft l\u1eadp gi\u00e1 tr\u1ecb cho b\u1ea3n th\u00e2n v\u00e0 cho s\u1ea3n ph\u1ea9m<\/b><\/span><\/h3>\n\n\n\n<p><span style=\"color: #000000;\">Qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u0169ng cho ph\u00e9p b\u1ea1n kh\u1ea3 n\u0103ng ki\u1ec3m so\u00e1t c\u00e1ch m\u00e0 kh\u00e1ch h\u00e0ng, c\u0169ng nh\u01b0 th\u1ecb tr\u01b0\u1eddng nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">Ngh\u0129 \u0111\u01a1n gi\u1ea3n, l\u1ef1a ch\u1ecdn c\u1ee7a b\u1ea1n v\u1ec1 vi\u1ec7c m\u1eb7c g\u00ec ho\u1eb7c c\u00e1ch b\u1ea1n \u0111\u1ec3 t\u00f3c nh\u01b0 n\u00e0o s\u1ebd \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn vi\u1ec7c ng\u01b0\u1eddi kh\u00e1c ngh\u0129 g\u00ec v\u1ec1 b\u1ea1n ph\u1ea3i kh\u00f4ng? \u0110i\u1ec1u n\u00e0y c\u0169ng \u00e1p d\u1ee5ng t\u01b0\u01a1ng t\u1ef1 v\u1edbi qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, mi\u1ec5n r\u1eb1ng nh\u1eefng quy\u1ebft \u0111\u1ecbnh c\u1ee7a b\u1ea1n l\u00e0 c\u00f3 ch\u1ee7 \u0111\u00edch.<\/span><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">3. 5 B\u01b0\u1edbc x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/h2>\n\n\n\n<p><span style=\"color: #000000;\">Tr\u01b0\u1edbc khi b\u1eaft tay v\u00e0o x\u00e2y d\u1ef1ng nh\u1eadn di\u1ec7n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, b\u1ea1n c\u1ea7n ph\u1ea3i h\u1ecfi b\u1ea3n th\u00e2n r\u1eb1ng: Th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n l\u00e0 ai? \u0110i\u1ec1u g\u00ec khi\u1ebfn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n kh\u00e1c bi\u1ec7t v\u1edbi \u0111\u1ed1i th\u1ee7?<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">\u0110\u1ec3 tr\u1ea3 l\u1eddi nh\u1eefng c\u00e2u h\u1ecfi n\u00e0y kh\u00f4ng ph\u1ea3i \u0111\u01a1n gi\u1ea3n, v\u00ec v\u1eady h\u00e3y v\u1ebd ra nh\u1eefng m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 cho doanh nghi\u1ec7p, c\u0169ng nh\u01b0 th\u1ef1c hi\u1ec7n vi\u1ec7c nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng th\u1eadt chi ti\u1ebft. \u0110\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c quy tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u chi ti\u1ebft h\u01a1n, h\u00e3y \u0111i v\u00e0o ph\u00e2n t\u00edch 5 b\u01b0\u1edbc d\u01b0\u1edbi \u0111\u00e2y.<\/span><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">3.1. Th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/h3>\n\n\n\n<p><span style=\"color: #000000;\">\u0110\u1ec3 \u0111\u1ecbnh v\u1ecb doanh nghi\u1ec7p c\u1ee7a b\u1ea1n trong th\u1ecb tr\u01b0\u1eddng, tr\u01b0\u1edbc ti\u00ean b\u1ea1n c\u1ea7n ph\u1ea3i hi\u1ec3u \u0111\u01b0\u1ee3c th\u1ecb tr\u01b0\u1eddng \u0111\u00f3. X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u m\u00e0 kh\u00f4ng h\u1ec1 hi\u1ec3u v\u1ec1 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau hay \u0111\u1ed1i th\u1ee7 th\u00ec s\u1ebd ch\u1ec9 nh\u01b0 h\u1ecda v\u00f4 \u0111\u01a1n ch\u00ed.<\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" width=\"750\" height=\"420\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2020\/05\/market-research-blog.jpg\" alt=\"Th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng\" class=\"wp-image-327675\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2020\/05\/market-research-blog.jpg 750w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2020\/05\/market-research-blog-80x45.jpg 80w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/figure><\/div>\n\n\n\n<p><span style=\"color: #000000;\"><\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">\u0110\u1ec3 t\u00ecm ra \u0111i\u1ec1u g\u00ec khi\u1ebfn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n kh\u00e1c bi\u1ec7t c\u0169ng nh\u01b0 t\u1ed1t h\u01a1n so v\u1edbi \u0111\u1ed1i th\u1ee7, b\u1ea1n c\u1ea7n ph\u1ea3i bi\u1ebft nh\u1eefng \u0111\u1ed1i th\u1ee7 \u0111\u00f3 l\u00e0 ai, c\u0169ng nh\u01b0 h\u1ecd cung c\u1ea5p nh\u1eefng g\u00ec.<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">Ngo\u00e0i ra, b\u1ea1n c\u0169ng c\u1ea7n ph\u1ea3i hi\u1ec3u \u0111\u01b0\u1ee3c \u0111\u1ed1i t\u01b0\u1ee3ng m\u00e0 nh\u1eefng \u0111\u1ed1i th\u1ee7 \u0111\u00f3 ti\u1ebfp c\u1eadn \u2013 li\u1ec7u kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a h\u1ecd v\u00e0 c\u1ee7a b\u1ea1n c\u00f3 gi\u1ed1ng nhau, hay l\u00e0 v\u1eabn c\u00f2n ph\u00e2n kh\u00fac nh\u1ecf kh\u00e1c m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 khai th\u00e1c.<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">T\u1eeb \u0111\u00f3 s\u1ebd gi\u00fap th\u01b0\u01a1ng hi\u1ec7u t\u1eadp trung v\u00e0o ch\u00ednh x\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng, c\u0169ng nh\u01b0 c\u00e1ch m\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 h\u1ea5p d\u1eabn \u0111\u01b0\u1ee3c nh\u1eefng kh\u00e1ch h\u00e0ng \u0111\u00f3 b\u1eb1ng \u0111i\u1ec3m \u0111\u1ed9c \u0111\u00e1o c\u1ee7a m\u00ecnh. \u0110\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c th\u1ecb tr\u01b0\u1eddng t\u1ed1t h\u01a1n, h\u00e3y tham kh\u1ea3o hai l\u1eddi khuy\u00ean sau:<\/span><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><span style=\"color: #000000;\"><b>T\u1ea1o ra Persona c\u1ee7a ng\u01b0\u1eddi mua<\/b><\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">Ngo\u00e0i vi\u1ec7c ph\u00e2n t\u00edch c\u00e1c d\u1eef li\u1ec7u, h\u00e3y \u0111\u1eb7t b\u1ea3n th\u00e2n v\u00e0o v\u1ecb tr\u00ed c\u1ee7a ng\u01b0\u1eddi mua h\u00e0ng b\u1eb1ng c\u00e1ch t\u1ea1o ra m\u1ed9t gi\u1ea3 \u0111\u1ecbnh v\u1ec1 h\u1ecd. M\u1ed9t persona c\u1ee7a ng\u01b0\u1eddi mua gi\u1ed1ng nh\u01b0 m\u1ed9t nh\u00e2n v\u1eadt h\u01b0 c\u1ea5u \u0111\u01b0\u1ee3c t\u1ea1o ra d\u1ef1a tr\u00ean nh\u1eefng s\u1ed1 li\u1ec7u, ph\u00e2n t\u00edch v\u00e0 ni\u1ec1m tin v\u00e0o kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n.<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">H\u1ecd s\u1ebd mua s\u1eafm \u1edf \u0111\u00e2u? H\u1ecd th\u01b0\u1eddng l\u00e0m g\u00ec \u0111\u1ec3 gi\u1ea3i tr\u00ed? K\u00eanh m\u1ea1ng x\u00e3 h\u1ed9i n\u00e0o h\u1ecd s\u1eed d\u1ee5ng? N\u1eafm \u0111\u01b0\u1ee3c nh\u1eefng th\u00f4ng tin n\u00e0y c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n t\u1ed1i \u01b0u nh\u1eefng quy\u1ebft \u0111\u1ecbnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><span style=\"color: #000000;\"><b>T\u1ea1o b\u1ea3n \u0111\u1ed3 tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/b><\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">Khi \u0111\u00e3 c\u00f3 ch\u00e2n dung kh\u00e1ch h\u00e0ng, h\u00e3y k\u1ebft n\u1ed1i kh\u00e1ch h\u00e0ng v\u1edbi doanh nghi\u1ec7p, v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n qua b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng.<\/span><\/p>\n\n\n\n<p>V\u1ebd ra chi ti\u1ebft t\u1eebng t\u01b0\u01a1ng t\u00e1c, tr\u1ea1ng th\u00e1i c\u1ea3m x\u00fac, suy ngh\u0129 c\u1ee7a kh\u00e1ch h\u00e0ng theo t\u1eebng giai \u0111o\u1ea1n khi t\u01b0\u01a1ng t\u00e1c v\u1edbi doanh nghi\u1ec7p \u0111\u1ec3 \u0111\u1ecbnh h\u01b0\u1edbng ph\u00e1t tri\u1ec3n th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng g\u00ec, \u1edf giai \u0111o\u1ea1n n\u00e0o cho h\u1ee3p l\u00fd.<\/p>\n\n\n\n<p><em>\u0110\u1ecdc th\u00eam: <a href=\"https:\/\/www.saokim.com.vn\/cam-nang\/hanh-trinh-khach-hang\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>H\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng<\/strong><\/a> &#8211; C\u00f4ng c\u1ee5 hi\u1ec3u kh\u00e1ch h\u00e0ng theo t\u1eebng giai \u0111o\u1ea1n, t\u1eebng \u0111i\u1ec3m ti\u1ebfp x\u00fac<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><span style=\"color: #000000;\"><b>X\u00e1c \u0111\u1ecbnh m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh<\/b><\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\"><b> <\/b>\u0110\u00e2y c\u0169ng l\u00e0 c\u00e1ch \u0111\u1ec3 b\u1ea1n \u0111\u1ecbnh v\u1ecb v\u00e0 ph\u00e2n bi\u1ec7t \u0111\u01b0\u1ee3c b\u1ea3n th\u00e2n. \u0110\u1ed1i th\u1ee7 c\u1ee7a b\u1ea1n \u0111ang b\u00e1n s\u1ea3n ph\u1ea9m, cung c\u1ea5p d\u1ecbch v\u1ee5 g\u00ec v\u00e0 t\u1edbi ai, li\u1ec7u b\u1ea1n c\u00f3 th\u1ec3 c\u1ea3i ti\u1ebfn \u0111\u01b0\u1ee3c n\u00f3 hay kh\u00f4ng? B\u1ea1n s\u1ebd khai th\u00e1c c\u00e1c ng\u00e1ch trong th\u1ecb tr\u01b0\u1eddng n\u00e0y nh\u01b0 n\u00e0o?&nbsp;Nghi\u00ean c\u1ee9u \u0111\u1ed1i th\u1ee7 l\u00e0 vi\u1ec7c c\u1ea7n thi\u1ebft \u0111\u1ec3 thi\u1ebft k\u1ebf ra c\u00e1c y\u1ebfu t\u1ed1 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u c\u0169ng nh\u01b0 t\u1ea1o \u0111\u01b0\u1ee3c ng\u00f4n ng\u1eef th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">D\u00f9 c\u1ea7n s\u1ef1 \u0111\u1ed9c \u0111\u00e1o, nh\u01b0ng b\u1ea1n v\u1eabn c\u1ea7n ph\u1ea3i gi\u1eef \u0111\u01b0\u1ee3c nh\u1eefng \u0111i\u1ec1u ki\u1ec7n c\u1ee7a th\u1ecb tr\u01b0\u1eddng. L\u1ea5y v\u00ed d\u1ee5, n\u1ebfu t\u1ea5t c\u1ea3 c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ee7a b\u1ea1n s\u1eed d\u1ee5ng m\u00e0u trung t\u00ednh, \u0111\u00f3 c\u00f3 th\u1ec3 l\u00e0 v\u00ec m\u00e0u trung t\u00ednh ho\u1ea1t \u0111\u1ed9ng t\u1ed1t nh\u1ea5t cho nh\u00f3m th\u1ecb tr\u01b0\u1eddng \u0111\u00f3.<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">N\u1ebfu ch\u1ecdn m\u00e0u hu\u1ef3nh quang c\u00f3 th\u1ec3 khi\u1ebfn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n tr\u1edf n\u00ean n\u1ed5i tr\u1ed9i v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, nh\u01b0ng cu\u1ed1i c\u00f9ng s\u1ebd g\u00e2y h\u1ea1i cho b\u1ea1n b\u1eb1ng c\u00e1ch khi\u1ebfn kh\u00e1ch h\u00e0ng xa l\u00e1nh. Khi t\u1ea1o cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n s\u1ef1 ri\u00eang bi\u1ec7t, b\u1ea1n v\u1eabn c\u1ea7n t\u00ednh \u0111\u1ebfn nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a th\u1ecb tr\u01b0\u1eddng.<\/span><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">3.2. X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n\n<p><span style=\"color: #000000;\">B\u01b0\u1edbc \u0111\u1ea7u ti\u00ean v\u00e0 c\u00f3 l\u1ebd c\u0169ng l\u00e0 nhi\u1ec1u c\u00f4ng vi\u1ec7c mang t\u00ednh ch\u1ea5t quy\u1ebft \u0111\u1ecbnh nh\u1ea5t, x\u00e1c \u0111\u1ecbnh th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n l\u00e0 ai, b\u1ea1n mu\u1ed1n \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u \u1edf v\u1ecb tr\u00ed n\u00e0o? ho\u1eb7c \u0111\u00fang h\u01a1n l\u00e0 b\u1ea1n mu\u1ed1n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh tr\u1edf th\u00e0nh g\u00ec?<\/span> th\u00f4ng qua b\u1ea3n <strong>chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u<\/strong>.<\/p>\n\n\n\n<p><span style=\"color: #000000;\">Gi\u1ea3i ngh\u0129a c\u00e2u h\u1ecfi \u201cv\u00ec sao\u201d cho s\u1ef1 t\u1ed3n t\u1ea1i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u c\u0169ng nh\u01b0 t\u1eadp trung v\u00e0o m\u1ed9t lo\u1ea1t nh\u1eefng gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i m\u00e0 b\u1ea1n mu\u1ed1n \u1edf th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh.<\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1200\" height=\"900\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2020\/05\/brand-positioning.jpg\" alt=\"X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u\" class=\"wp-image-327674\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2020\/05\/brand-positioning.jpg 1200w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2020\/05\/brand-positioning-80x60.jpg 80w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/div>\n\n\n\n<p><span style=\"color: #000000;\"><\/span><span style=\"color: #000000;\">L\u00e0 m\u1ed9t doanh nghi\u1ec7p, h\u00e3y t\u1ef1 h\u1ecfi r\u1eb1ng:<\/span><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><span style=\"color: #000000;\">B\u1ea1n l\u00e0 ai?<\/span><\/li><li><span style=\"color: #000000;\">M\u1ee5c \u0111\u00edch c\u1ee7a b\u1ea1n l\u00e0 g\u00ec ngo\u00e0i l\u1ee3i nhu\u1eadn hay s\u1ea3n ph\u1ea9m?<\/span><\/li><li><span style=\"color: #000000;\">\u0110i\u1ec3m kh\u00e1c bi\u1ec7t m\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n t\u1ea1o ra tr\u00ean th\u1ecb tr\u01b0\u1eddng l\u00e0 g\u00ec?<\/span><\/li><li><span style=\"color: #000000;\">Gi\u00e1 tr\u1ecb c\u1ed1t l\u1ed7i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u b\u1ea1n l\u00e0 g\u00ec?<\/span><\/li><\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><span style=\"color: #000000;\">C\u00e2u tr\u1ea3 l\u1eddi c\u1ee7a b\u1ea1n c\u1ea7n ph\u1ea3i r\u00f5 r\u00e0ng, c\u0169ng nh\u01b0 \u0111\u1ee7 thuy\u1ebft ph\u1ee5c \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111\u1ecbnh h\u00ecnh cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng b\u00ean trong v\u00e0 b\u00ean ngo\u00e0i doanh nghi\u1ec7p. Ngo\u00e0i ra, chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a b\u1ea1n c\u0169ng c\u1ea7n c\u00f3 nh\u1eefng m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3, \u0111\u00e1nh d\u1ea5u \u0111\u01b0\u1ee3c nh\u1eefng \u0111i\u1ec3m kh\u00e1c bi\u1ec7t khi t\u1ea1o l\u1eadp th\u01b0\u01a1ng hi\u1ec7u, \u0111\u01b0a chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a b\u1ea1n tr\u1edf th\u00e0nh nh\u1eefng m\u1ee5c ti\u00eau h\u00e0nh \u0111\u1ed9ng \u0111\u01b0\u1ee3c:<\/span><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><span style=\"color: #000000;\">Hi\u1ec3u \u0111\u01b0\u1ee3c b\u1ea1n l\u00e0 ai<\/span><\/li><li><span style=\"color: #000000;\">X\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c \u0111\u1ed1i t\u01b0\u1ee3ng b\u1ea1n mu\u1ed1n ti\u1ebfp c\u1eadn (kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau)<\/span><\/li><li><span style=\"color: #000000;\">L\u00e0m r\u00f5 nh\u1eefng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 m\u00e0 b\u1ea1n cung c\u1ea5p<\/span><\/li><li><span style=\"color: #000000;\">\u0110\u1ecbnh v\u1ecb b\u1ea3n th\u00e2n so v\u1edbi \u0111\u1ed1i th\u1ee7 trong th\u1ecb tr\u01b0\u1eddng<\/span><\/li><\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><span style=\"color: #000000;\">Chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n s\u1ebd m\u00f4 t\u1ea3 ch\u00ednh x\u00e1c \u0111\u1ecbnh h\u01b0\u1edbng x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u. Nhi\u1ec7m v\u1ee5 n\u00e0o c\u1ea7n th\u1ef1c hi\u1ec7n, \u0111i\u1ec3m \u0111\u00edch n\u00e0o c\u1ea7n h\u01b0\u1edbng t\u1edbi v\u00e0 gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i n\u00e0o c\u1ea7n \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n.<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">\u0110\u1ed3ng th\u1eddi, b\u1ea3n chi\u1ebfn l\u01b0\u1ee3c gi\u00fap b\u1ea1n duy tr\u00ec \u0111\u01b0\u1ee3c m\u1ee9c \u0111\u1ed9 nh\u1ea5t qu\u00e1n h\u00e0nh \u0111\u1ed9ng trong n\u1ed9i b\u1ed9 t\u1ed5 ch\u1ee9c. Nh\u01b0 \u0111\u00e3 \u0111\u1ec1 c\u1eadp \u1edf ph\u00eda tr\u00ean, t\u00ednh nh\u1ea5t qu\u00e1n l\u00e0 m\u1ed9t c\u00e1ch tuy\u1ec7t v\u1eddi \u0111\u1ec3 x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Xem th\u00eam:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.saokim.com.vn\/blog\/xay-dung-thuong-hieu\/the-nao-la-chien-luoc-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec<\/strong><\/a>?<\/li><li>D\u1ecbch v\u1ee5 <a href=\"https:\/\/www.saokim.com.vn\/dich-vu\/tu-van-chien-luoc-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>t\u01b0 v\u1ea5n chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a><\/li><\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">3.3. Ph\u00e1t tri\u1ec3n nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n\n<p><span style=\"color: #000000;\"><strong>Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/strong> c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c t\u1ea1o n\u00ean t\u1eeb nh\u1eefng th\u00e0nh t\u1ed1 h\u1eefu h\u00ecnh, nh\u00ecn nh\u1eadn \u0111\u01b0\u1ee3c v\u00e0 \u0111\u00f3ng vai tr\u00f2 nh\u01b0 m\u1ed9t kh\u1ed1i t\u1ed5ng th\u1ec3. M\u1ee5c ti\u00eau ch\u00ednh c\u1ee7a b\u1ea5t k\u1ef3 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u n\u00e0o c\u0169ng l\u00e0 t\u1ea1o ra m\u1ed9t th\u1ee9 g\u00ec \u0111\u00f3 kh\u00e1c bi\u1ec7t, v\u00e0 \u0111\u01b0\u1ee3c \u0111\u01b0\u1ee3c b\u1edfi kh\u00e1ch h\u00e0ng nh\u00ecn th\u1ea5y.<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">Nh\u1eadn di\u1ec7n t\u1ea1o n\u00ean s\u1ee9c s\u1ed1ng cho th\u01b0\u01a1ng hi\u1ec7u v\u00e0 c\u00f3 th\u1ec3 bi\u1ebfn n\u00f3 th\u00e0nh m\u1ed9t tr\u1ea3i nghi\u1ec7m, m\u1ed9t th\u1ee9 g\u00ec \u0111\u00f3 m\u00e0 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 t\u01b0\u01a1ng t\u00e1c c\u00f9ng. Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n bao g\u1ed3m c\u1ea3 kh\u1ea3 n\u0103ng ph\u00e2n bi\u1ec7t c\u00e1c t\u00ednh n\u0103ng b\u1eb1ng l\u1eddi n\u00f3i v\u00e0 h\u00ecnh \u1ea3nh, c\u0169ng nh\u01b0 t\u00ednh c\u00e1ch t\u1ed5ng th\u1ec3.<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">X\u00e1c \u0111\u1ecbnh ch\u00ednh x\u00e1c c\u00e1c y\u1ebfu t\u1ed1 n\u00e0y c\u00f3 kh\u1ea3 n\u0103ng l\u00e0 ph\u1ea7n s\u00e1ng t\u1ea1o nh\u1ea5t c\u1ee7a quy tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u. Tr\u1ecdng t\u00e2m c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u d\u0129 nhi\u00ean l\u00e0 ph\u1ea7n Logo, tuy nhi\u00ean \u0111\u00f3 kh\u00f4ng ph\u1ea3i y\u1ebfu t\u1ed1 duy nh\u1ea5t, m\u00e0 c\u00f2n c\u00f3<\/span><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><span style=\"color: #000000;\">T\u00ean th\u01b0\u01a1ng hi\u1ec7u<\/span><\/li><li>Slogan<\/li><li><span style=\"color: #000000;\">Ki\u1ec3u ch\u1eef (Typography)<\/span><\/li><li>B\u1ed9 nh\u1eadn di\u1ec7n v\u0103n ph\u00f2ng<\/li><li>B\u1ed9 nh\u1eadn di\u1ec7n \u0111i\u1ec3m b\u00e1n<\/li><li>B\u1ed9 nh\u1eadn di\u1ec7n marketing<\/li><li>Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u s\u1ed1<\/li><li><span style=\"color: #000000;\">C\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c<\/span><\/li><\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><span style=\"color: #000000;\">Vi\u1ec7c thi\u1ebft k\u1ebf nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u tho\u1ea1t nh\u00ecn c\u00f3 th\u1ec3 h\u01a1i \u201c\u0111\u00e1ng s\u1ee3\u201d m\u1ed9t ch\u00fat khi c\u00f3 qu\u00e1 nhi\u1ec1u th\u1ee9 ph\u1ea3i c\u00e2n nh\u1eafc ngo\u00e0i vi\u1ec7c \u0111\u1ecbnh h\u00ecnh th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n l\u00e0 ai, c\u0169ng nh\u01b0 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau l\u00e0 g\u00ec, m\u00e0 b\u1ea1n c\u1ea7n quan t\u00e2m t\u1edbi c\u00e1c nguy\u00ean l\u00fd Marketing v\u00e0 thi\u1ebft k\u1ebf \u0111\u1ed3 h\u1ecda.<\/span><\/p>\n\n\n\n<p>Tuy nhi\u00ean, \u0111\u00e2y l\u1ea1i l\u00e0 c\u00e1ch d\u1ec5 nh\u1ea5t \u0111\u1ec3 x\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u tr\u1ef1c quan.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">3.4. X\u00e2y d\u1ef1ng phong c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n\n<p><span style=\"color: #000000;\">Vi\u1ec7c s\u1edf h\u1eefu m\u1ed9t phong c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 \u0111\u1ea3m b\u1ea3o \u0111\u01b0\u1ee3c s\u1ef1 th\u00e0nh c\u00f4ng trong qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">To\u00e0n b\u1ed9 c\u00f4ng s\u1ee9c b\u1ea1n b\u1ecf ra \u0111\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u, c\u0169ng nh\u01b0 thi\u1ebft ra c\u00e1c y\u1ebfu t\u1ed1 th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec1u s\u1ebd tr\u1edf th\u00e0nh v\u00f4 ngh\u0129a n\u1ebfu kh\u00f4ng c\u00f3 ph\u1ea7n \u0111\u1ecbnh h\u01b0\u1edbng phong c\u00e1ch \u0111\u1ec3 theo d\u00f5i c\u00e1c l\u1ef1a ch\u1ecdn c\u1ee7a b\u1ea1n.<\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/marketingai.admicro.vn\/wp-content\/uploads\/2020\/04\/branding_process_6.png\" alt=\"X\u00e2y d\u1ef1ng phong c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u\" class=\"wp-image-86843\"\/><\/figure><\/div>\n\n\n\n<p><span style=\"color: #000000;\"><\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">Style guide l\u00e0 c\u00e1c t\u00e0i nguy\u00ean k\u1ef9 thu\u1eadt nh\u1eb1m ch\u1ec9 ra c\u00e1ch \u0111\u1ec3 s\u1eed d\u1ee5ng c\u00e1c t\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u. M\u1ecdi th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng \u0111\u1ec1u s\u1edf h\u1eefu \u0111\u1ecbnh h\u01b0\u1edbng phong c\u00e1ch cho vi\u1ec7c s\u1eed d\u1ee5ng logo, thi\u1ebft k\u1ebf h\u00ecnh \u1ea3nh, n\u1ed9i dung c\u0169ng nh\u01b0 c\u00e1c t\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u1ecd.<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">Phong c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n th\u00f4ng th\u01b0\u1eddng quy \u0111\u1ecbnh s\u1eed d\u1ee5ng c\u00e1c ph\u1ea7n nh\u01b0:<\/span><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><span style=\"color: rgb(0, 0, 0);\">T\u00f4ng gi\u1ecdng<\/span><\/li><li><span style=\"color: #000000;\">S\u1eed d\u1ee5ng Logo, bi\u1ec3u t\u01b0\u1ee3ng<\/span><\/li><li><span style=\"color: #000000;\">H\u00ecnh \u1ea3nh<\/span>, key visual<\/li><li><span style=\"color: #000000;\">B\u1ea3ng m\u00e0u<\/span><\/li><li><span style=\"color: #000000;\">Ki\u1ec3u ch\u1eef<\/span><\/li><li>Giao ti\u1ebfp, ng\u00f4n ng\u1eef<\/li><\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><span style=\"color: #000000;\">N\u00f3i t\u00f3m l\u1ea1i, phong c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111\u1ea3m b\u1ea3o r\u1eb1ng l\u1ef1a ch\u1ecdn thi\u1ebft k\u1ebf c\u1ee7a b\u1ea1n tr\u1edf n\u00ean nh\u1ea5t qu\u00e1n, b\u1ea5t k\u1ec3 t\u00e0i s\u1ea3n c\u1ee7a b\u1ea1n xu\u1ea5t hi\u1ec7n \u1edf \u0111\u00e2u c\u0169ng nh\u01b0 ai s\u1ebd x\u1eed l\u00fd ch\u00fang. T\u00e0i s\u1ea3n c\u1ee7a doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1ebd \u0111\u01b0\u1ee3c \u0111\u1eb7t v\u00e0o nh\u1eefng t\u00ecnh hu\u1ed1ng nh\u01b0 ch\u1ec9nh s\u1eeda k\u00edch th\u01b0\u1edbc logo ho\u1eb7c k\u1ebft h\u1ee3p nh\u1eefng t\u00e0i s\u1ea3n \u0111\u00f3 v\u1edbi m\u00e0u s\u1eafc kh\u00e1c.<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">Ngo\u00e0i ra n\u00f3 c\u0169ng c\u00f3 th\u1ec3 li\u00ean quan t\u1edbi c\u00e1c kh\u00eda c\u1ea1nh truy\u1ec1n th\u1ed1ng h\u01a1n, gi\u1ed1ng nh\u01b0 vi\u1ec7c th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n c\u00f3 s\u1eed d\u1ee5ng d\u1ea5u ph\u1ea9y hay kh\u00f4ng.<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">\u0110\u1ecbnh h\u01b0\u1edbng phong c\u00e1ch v\u1eabn l\u00e0 m\u1ed9t trong nh\u1eefng c\u00e1ch hi\u1ec7u qu\u1ea3 nh\u1ea5t \u0111\u1ec3 c\u1ee7ng c\u1ed1 nh\u1eefng ch\u1ec9 d\u1eabn x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u gi\u1eefa nhi\u1ec1u ng\u01b0\u1eddi, \u1edf c\u00e1c ph\u00f2ng ban kh\u00e1c nhau. Khi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u thay \u0111\u1ed5i qua th\u1eddi gian, b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 c\u1eadp nh\u1eadt l\u1ea1i ph\u1ea7n \u0111\u1ecbnh h\u01b0\u1edbng phong c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u v\u00e0i n\u0103m m\u1ed9t l\u1ea7n \u0111\u1ec3 ph\u1ea3n \u00e1nh nh\u1eefng xu h\u01b0\u1edbng x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u m\u1edbi.<\/span><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">3.5. X\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"800\" height=\"412\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2020\/05\/brand-awareness-la-gi.png\" alt=\"X\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u\" class=\"wp-image-327676\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2020\/05\/brand-awareness-la-gi.png 800w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2020\/05\/brand-awareness-la-gi-80x41.png 80w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p><span style=\"color: #000000;\">\u0110\u00e2y l\u00e0 giai \u0111o\u1ea1n quan t\u00e2m \u0111\u1ebfn x\u00e2y d\u1ef1ng <strong>nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u<\/strong> trong d\u00e0i h\u1ea1n. Vi\u1ec7c t\u1ea1o ra m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1edbi ch\u1ec9 l\u00e0 giai \u0111o\u1ea1n kh\u1edfi \u0111\u1ea7u. Vi\u1ec7c \u0111\u1ecbnh h\u00ecnh th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n l\u00e0 ai tr\u1edf n\u00ean v\u00f4 c\u00f9ng quan tr\u1ecdng trong giai \u0111o\u1ea1n n\u00e0y (nh\u01b0ng kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 kh\u00f4ng quan tr\u1ecdng \u1edf c\u00e1c giai \u0111o\u1ea1n kh\u00e1c).<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">B\u1ea1n r\u1ea5t c\u1ea7n ph\u1ea3i ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a m\u00ecnh \u0111\u1ec3 vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u tr\u1edf n\u00ean nh\u1ea5t qu\u00e1t \u1edf m\u1ecdi m\u1eb7t, t\u1eeb c\u00e1ch truy\u1ec1n th\u00f4ng cho \u0111\u1ebfn thi\u1ebft k\u1ebf tr\u1ea3i nghi\u1ec7m. B\u1ea1n s\u1ebd t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng nh\u01b0 n\u00e0o trong c\u00e1c giai \u0111o\u1ea1n kh\u00e1c nhau? Li\u1ec7u b\u1ea1n c\u00f3 quan t\u00e2m \u0111\u1ebfn nh\u1eefng v\u1ea5n \u0111\u1ec1 hi\u1ec7n t\u1ea1i \u0111ang r\u1ea5t quan tr\u1ecdng v\u1edbi kh\u00e1ch h\u00e0ng?<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">\u0110\u1ec3 x\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u, h\u1ea7u h\u1ebft c\u00e1c doanh nghi\u1ec7p \u0111\u1ec1u c\u00f3 m\u1ed9t l\u1ecbch tr\u00ecnh, trong \u0111\u00f3 ch\u1ec9 r\u00f5 c\u00e1c m\u1ee5c ti\u00eau x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee5 th\u1ec3. \u0110i\u1ec1u quan tr\u1ecdng nh\u1ea5t c\u1ea7n ghi nh\u1edb trong giai \u0111o\u1ea1n n\u00e0y ch\u00ednh l\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n l\u00e0 m\u1ed9t li\u00ean doanh \u0111ang ph\u00e1t tri\u1ec3n. \u0110\u1ec3 l\u1ea1i \u0111\u1ee7 kh\u00f4ng gian trong quy tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111\u1ec3 cho ph\u00e9p c\u00f3 ch\u1ed7 cho nh\u1eefng thay \u0111\u1ed5i m\u00e0 kh\u00f4ng l\u00e0m m\u1ea5t \u0111i c\u1ed1t l\u00f5i c\u1ee7a b\u1ea1n.<\/span><\/p>\n\n\n\n<p><em>\u0110\u1ecdc th\u00eam: H\u01b0\u1edbng d\u1eabn x\u00e2y d\u1ef1ng <a rel=\"noreferrer noopener\" href=\"https:\/\/www.saokim.com.vn\/cam-nang\/nhan-thuc-thuong-hieu\/\" target=\"_blank\"><strong>Nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a><\/em><span style=\"color: #000000;\"><\/span><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">L\u1eddi k\u1ebft<\/h2>\n\n\n\n<p><span style=\"color: #000000;\"><strong>X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/strong> kh\u00f4ng gi\u1ed1ng nh\u01b0 khi x\u00e2y d\u1ef1ng m\u1ed9t t\u00f2a nh\u00e0, hay v\u1ebd m\u1ed9t b\u1ee9c tranh, \u0111\u00f3 l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh kh\u00f4ng c\u00f3 h\u1ed3i k\u1ebft. S\u1ebd lu\u00f4n c\u00f3 nh\u1eefng ch\u1ec9nh s\u1eeda, hay th\u1eadm ch\u00ed l\u00e0 l\u00e0m l\u1ea1i t\u1eeb \u0111\u1ea7u v\u00e0 nh\u1eefng l\u1ea7n c\u1eadp nh\u1eadt \u0111\u1ecbnh k\u1ef3.<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">H\u00e3y \u0111\u1ea3m b\u1ea3o th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n c\u00f3 m\u1ed9t ph\u1ea7n l\u00f5i v\u1eefng ch\u1eafc, n\u00f3 l\u00e0 th\u1ee9 \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 theo d\u00f5i trong su\u1ed1t qu\u00e1 tr\u00ecnh v\u00e0 nh\u00ecn v\u00e0o ngu\u1ed3n g\u1ed1c c\u1ee7a m\u1ecdi th\u1ee9: Gi\u00e1 tr\u1ecb v\u00e0 m\u1ee5c \u0111\u00edch c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\"><strong><a href=\"https:\/\/www.saokim.com.vn\" target=\"_blank\" rel=\"noreferrer noopener\">Sao Kim Branding<\/a><\/strong> hy v\u1ecdng v\u1edbi nh\u1eefng g\u1ee3i \u00fd n\u00e0y b\u1ea1n s\u1ebd s\u1eb5n s\u00e0ng v\u00e0 t\u1ef1 tin h\u01a1n \u0111\u1ec3 l\u00e0m ch\u1ee7 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh. N\u1ebfu c\u00f3 kh\u00f3 kh\u0103n hay th\u1eafc m\u1eafc c\u1ea7n \u0111\u01b0\u1ee3c th\u00e1o g\u1ee1 khi x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, h\u00e3y li\u00ean h\u1ec7 v\u1edbi Sao Kim qua <a rel=\"noreferrer noopener\" href=\"tel:0964699499\" target=\"_blank\"><strong>0964.699.499<\/strong><\/a> ho\u1eb7c <strong><a href=\"mailto:contact@saokim.com.vn\">contact@saokim.com.vn<\/a><\/strong> \u0111\u1ec3 \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n, h\u1ed7 tr\u1ee3.<\/span><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><span style=\"color: #000000;\">\u0110\u1ecdc th\u00eam:<\/span><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><a rel=\"noreferrer noopener\" href=\"https:\/\/www.saokim.com.vn\/blog\/xay-dung-thuong-hieu\/thuong-hieu-so-la-gi\/\" target=\"_blank\"><strong>Th\u01b0\u01a1ng hi\u1ec7u s\u1ed1 l\u00e0 g\u00ec<\/strong><\/a>?<\/li><li><a rel=\"noreferrer noopener\" href=\"https:\/\/www.saokim.com.vn\/cam-nang\/xu-huong-xay-dung-thuong-hieu\/\" target=\"_blank\"><strong>Xu h\u01b0\u1edbng x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a><\/li><li><a rel=\"noreferrer noopener\" href=\"https:\/\/www.saokim.com.vn\/cam-nang\/checklist-ra-mat-san-pham-tren-san-thuong-mai-dien-tu\/\" target=\"_blank\"><strong>Checklist ra m\u1eaft s\u1ea3n ph\u1ea9m tr\u00ean s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/strong><\/a><\/li><\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Follow c\u00e1c b\u00e0i vi\u1ebft ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a Sao Kim t\u1ea1i:&nbsp;<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.saokim.com.vn\/blog\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Blog Sao Kim<\/strong><\/a>,&nbsp;<a href=\"https:\/\/www.saokim.com.vn\/cam-nang\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>C\u1ea9m Nang Sao Kim<\/strong><\/a>&nbsp;<\/p>\n\n\n\n<p><strong>Facebook:<\/strong>&nbsp;<a href=\"https:\/\/www.facebook.com\/saokimbranding\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Sao Kim Branding<\/strong><\/a><\/p>\n\n\n\n<p><strong>Case study Behance<\/strong>:&nbsp;<a href=\"https:\/\/www.behance.net\/saokimbranding\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Sao Kim Branding<\/strong><\/a><\/p>\n\n\n\n<p>#SaoKim #SaoKimBranding #KeHoachIMC #TruyengThongMarketing #IntegratedMarketingCommunications<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"saokim-link-exchange\"><span id=\"link_1633699750\">&#10064; Tham kh\u1ea3o th\u00eam: <span class=\"txtlink\"><a href=\"\" target=\"_blank\" rel=\"dofollow\" title=\"\"><\/a> <\/span>, <span class=\"txtlink\"><a href=\"\" target=\"_blank\" rel=\"dofollow\" title=\"\"><\/a> <\/span>, <span class=\"txtlink\"><a href=\"\" target=\"_blank\" rel=\"dofollow\" title=\"\"><\/a> <\/span><\/span><\/div><div class=\"clearfix\"><\/div>","protected":false},"excerpt":{"rendered":"<p>X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u ch\u00ednh l\u00e0 \u0111\u1ec3 tr\u1ea3 l\u1eddi cho c\u00e2u h\u1ecfi: Kh\u00e1ch h\u00e0ng s\u1ebd ghi nh\u1edb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n nh\u01b0 th\u1ebf n\u00e0o n\u00e0o? V\u00e0 b\u1ea1n mu\u1ed1n kh\u00e1ch h\u00e0ng li\u00ean t\u01b0\u1edfng \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u ra sao? N\u1ebfu b\u1ea1n mu\u1ed1n \u0111\u1ecbnh h\u01b0\u1edbng suy ngh\u0129 c\u1ee7a kh\u00e1ch h\u00e0ng,\u00a0x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u ch\u00ednh l\u00e0 c\u00e1ch duy nh\u1ea5t [&hellip;]<\/p>\n","protected":false},"author":44,"featured_media":327676,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10],"tags":[1042,395,19,427,820,869],"class_list":["post-327671","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-xay-dung-thuong-hieu","tag-xay-dung-chien-luoc-thuong-hieu","tag-xay-dung-nhan-dien-thuong-hieu","tag-xay-dng-thng-hiu","tag-xay-dung-thuong-hieu-cho-doanh-nghiep-moi","tag-xay-dung-thuong-hieu-doanh-nghiep-nho","tag-xay-dung-thuong-hieu-so"],"acf":[],"views":3371,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/327671","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/users\/44"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/comments?post=327671"}],"version-history":[{"count":0,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/327671\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media\/327676"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media?parent=327671"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/categories?post=327671"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/tags?post=327671"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}