{"id":327779,"date":"2020-06-14T18:07:00","date_gmt":"2020-06-14T18:07:00","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=327779"},"modified":"2020-10-20T16:40:29","modified_gmt":"2020-10-20T16:40:29","slug":"5-yeu-to-cot-loi-de-lam-digital-branding-thanh-cong-cho-doanh-nghiep","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/xay-dung-thuong-hieu\/5-yeu-to-cot-loi-de-lam-digital-branding-thanh-cong-cho-doanh-nghiep\/","title":{"rendered":"5 y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i \u0111\u1ec3 l\u00e0m Digital Branding th\u00e0nh c\u00f4ng cho doanh nghi\u1ec7p"},"content":{"rendered":"

\u0110\u1ed1i v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a nh\u1eefng ng\u01b0\u1eddi kh\u1ed5ng l\u1ed3 nh\u01b0 Amazon v\u00e0 Google, b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean \u0111\u1ec3 t\u00ecm \u0111\u01b0\u1ee3c m\u1ed9t kh\u00e1ch h\u00e0ng m\u1edbi l\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u. Vi\u1ec7c tri\u1ec3n khai Digital Branding l\u00e0 bi\u1ec7n ph\u00e1p k\u1ecbp th\u1eddi l\u00fac n\u00e0y m\u00e0 c\u00e1c doanh nghi\u1ec7p. <\/span>Khi b\u1ea1n \u0111ang ph\u00e1t tri\u1ec3n m\u1ed9t chi\u1ebfn d\u1ecbch n\u00e2ng cao nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, gi\u00e1 tr\u1ecb c\u1ee7a vi\u1ec7c t\u1eadp trung v\u00e0o Digital Branding l\u00e0 kh\u00f4ng th\u1ec3 ph\u1ee7 nh\u1eadn. <\/span><\/p>\n

77% s\u1ed1 ng\u01b0\u1eddi \u0111\u01b0\u1ee3c kh\u1ea3o s\u00e1t n\u00f3i r\u1eb1ng h\u1ecd s\u1eed d\u1ee5ng Internet h\u00e0ng ng\u00e0y v\u00e0 s\u1eed d\u1ee5ng n\u00f3 th\u01b0\u1eddng xuy\u00ean. V\u00ec v\u1eady, l\u0129nh v\u1ef1c Digital Branding l\u00e0 r\u1ea5t r\u1ed9ng l\u1edbn. Khi \u0111\u01b0a ra chi\u1ebfn l\u01b0\u1ee3c n\u00e2ng cao nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, doanh nghi\u1ec7p ph\u1ea3i \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh v\u1ec1 vi\u1ec7c s\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c n\u00e0o v\u00e0 m\u1ee9c \u0111\u1ed9 \u01b0u ti\u00ean d\u00e0nh cho m\u1ed7i chi\u1ebfn l\u01b0\u1ee3c kh\u00e1c nhau.<\/span><\/p>\n

Vi\u1ec7c tri\u1ec3n khai Digital Branding l\u00e0 bi\u1ec7n ph\u00e1p k\u1ecbp th\u1eddi l\u00fac n\u00e0y m\u00e0 c\u00e1c doanh nghi\u1ec7p ch\u1ecdn l\u1ef1a. Tuy nhi\u00ean, \u0111\u1ec3 l\u00e0m Digital Branding th\u00e0nh c\u00f4ng th\u00ec kh\u00f4ng ph\u1ea3i doanh nghi\u1ec7p n\u00e0o c\u0169ng bi\u1ebft b\u1eaft \u0111\u1ea7u t\u1eeb \u0111\u00e2u v\u00e0 l\u00e0m nh\u01b0 th\u1ebf n\u00e0o. H\u00e3y c\u00f9ng Sao Kim \u0111i\u1ec3m qua <\/span>5 y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i \u0111\u1ec3 l\u00e0m Digital Branding ch\u00ednh m\u00e0 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u1ea7n tham kh\u1ea3o nh\u00e9.<\/span><\/p>\n

1. Logo<\/b><\/span><\/h2>\n

Logo<\/a><\/span> l\u00e0 bi\u1ec3u t\u01b0\u1ee3ng m\u00e0 kh\u00e1ch h\u00e0ng li\u00ean t\u01b0\u1edfng \u0111\u1ebfn \u0111\u1ea7u ti\u00ean v\u00e0 quan tr\u1ecdng nh\u1ea5t v\u1edbi th\u01b0\u01a1ng hi\u1ec7u. Ngh\u0129 \u0111\u1ebfn Disney, b\u1ea1n nh\u1edb ngay \u0111\u1ebfn \u0111\u00f4i tai chu\u1ed9t. Ngh\u0129 \u0111\u1ebfn Apple, b\u1ea1n l\u1eadp t\u1ee9c h\u00ecnh dung ra qu\u1ea3 t\u00e1o c\u1eafn d\u1edf,…<\/span><\/p>\n

Logo ph\u1ea3i ph\u00f9 h\u1ee3p v\u1edbi t\u00ednh c\u00e1ch v\u00e0 gi\u00e1 tr\u1ecb c\u1ee7a doanh nghi\u1ec7p, ng\u00e0nh ngh\u1ec1 v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. M\u1eb7c d\u00f9 b\u1ea1n kh\u00f4ng c\u1ea7n ph\u1ea3i c\u00f3 m\u1ed9t logo qu\u00e1 hoa m\u1ef9, c\u1ea7u k\u00ec nh\u01b0ng thi\u1ebft k\u1ebf logo c\u1ee7a b\u1ea1n c\u1ea7n \u0111\u1ee7 \u0111\u00e1ng nh\u1edb \u0111\u1ec3 t\u1ea1o n\u00ean \u1ea5n t\u01b0\u1ee3ng. \u0110\u1ed3ng th\u1eddi kh\u00f4ng \u0111\u01b0\u1ee3c qu\u00e1 ph\u1ee9c t\u1ea1p \u0111\u1ec3 c\u00f4ng ch\u00fang c\u00f3 d\u1ec5 nh\u1edb gi\u1eefa h\u00e0ng lo\u1ea1t bi\u1ec3u t\u01b0\u1ee3ng tr\u1ef1c truy\u1ebfn hi\u1ec7n nay.<\/span><\/p>\n

Xem th\u00eam: B\u1ecf t\u00fai 5 m\u1eb9o thi\u1ebft k\u1ebf logo theo phong th\u1ee7y \u0111\u1ed9c v\u00e0 l\u1ea1<\/a><\/span><\/p><\/blockquote>\n

M\u1ed9t logo chuy\u00ean nghi\u1ec7p c\u1ea7n s\u1ef1 k\u1ebft h\u1ee3p c\u1ee7a nhi\u1ec1u y\u1ebfu t\u1ed1 nh\u01b0 phong c\u00e1ch, m\u00e0u s\u1eafc,… V\u00e0 \u0111\u1eb7c bi\u1ec7t, thi\u1ebft k\u1ebf logo c\u1ea7n ph\u00f9 h\u1ee3p khi xu\u1ea5t hi\u1ec7n tr\u00ean nh\u1eefng n\u1ec1n t\u1ea3ng s\u1ed1 kh\u00e1c nhau. G\u1ea7n \u0111\u00e2y, xu h\u01b0\u1edbng logo t\u1ed1i gi\u1ea3n \u201cshape-shifting\u201d – c\u00f3 th\u1ec3 thay \u0111\u1ed5i k\u00edch th\u01b0\u1edbc, th\u1eadm ch\u00ed l\u00e0 m\u00e0u s\u1eafc, c\u1eaft ph\u1ee5 thu\u1ed9c v\u00e0o m\u1ee5c \u0111\u00edch s\u1eed d\u1ee5ng kh\u00e1c nhau. <\/span><\/p>\n

\"y\u1ebfu<\/p>\n

M\u1eabu thi\u1ebft k\u1ebf logo phong th\u1ee7y c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u Ch\u00e8 Th\u00e1i Nguy\u00ean do Sao Kim thi\u1ebft k\u1ebf<\/em><\/p>\n

B\u1ea1n c\u00f3 th\u1ec3 d\u00f9ng m\u1ed9t logo ti\u00eau chu\u1ea9n tr\u00ean giao di\u1ec7n website, nh\u01b0ng ch\u1ec9 c\u1ea7n m\u1ed9t icon \u0111\u01a1n gi\u1ea3n cho t\u00e0i kho\u1ea3n Instagram, v\u00ed d\u1ef1 nh\u01b0 Coca Cola, Chanel, Nike,… V\u1edbi s\u1ef1 thay \u0111\u1ed5i linh ho\u1ea1t n\u00e0y, h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u v\u1eeba \u0111\u1ed3ng b\u1ed9, nh\u1ea5t qu\u00e1n m\u00e0 v\u1eabn t\u1ed1i \u01b0u h\u00ecnh \u1ea3nh tr\u00ean n\u1ec1n t\u1ea3ng kh\u00e1c nhau. <\/span><\/p>\n

2. Brand message (Th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u)<\/b><\/span><\/h2>\n

Th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u l\u00e0 l\u1eddi tuy\u00ean b\u1ed1 m\u00f4 t\u1ea3 nh\u1eefng ho\u1ea1t \u0111\u1ed9ng c\u1ee7a m\u1ed9t doanh nghi\u1ec7p v\u00e0 nh\u1eefng g\u00ec khi\u1ebfn cho doanh nghi\u1ec7p \u0111\u00f3 kh\u00e1c bi\u1ec7t v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. Th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng, gi\u00fap h\u1ecd hi\u1ec3u gi\u00e1 tr\u1ecb c\u1ee7a doanh nghi\u1ec7p, nh\u1eefng g\u00ec doanh nghi\u1ec7p \u0111\u00f3 coi tr\u1ecdng.<\/span><\/p>\n

M\u1ed9t th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7u qu\u1ea3 c\u1ea7n \u0111\u01a1n gi\u1ea3n, d\u1ec5 nh\u1edb, ph\u00f9 h\u1ee3p v\u1edbi doanh nghi\u1ec7p, ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. Th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u n\u00ean xu\u1ea5t hi\u1ec7n nh\u1ea5t qu\u00e1n \u1edf m\u1ecdi n\u1ec1n t\u1ea3ng tr\u00ean Internet. V\u00ed d\u1ee5, n\u1ed9i dung xu\u1ea5t hi\u1ec7n trong t\u00ecm ki\u1ebfm c\u1ee7a Google v\u1ec1 doanh nghi\u1ec7p ph\u1ea3i t\u01b0\u01a1ng \u1ee9ng v\u1edbi n\u1ed9i dung c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u tr\u00ean website v\u00e0 c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i. <\/span><\/p>\n

Ti\u1ebfng n\u00f3i th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed3ng th\u1eddi ph\u1ea3i nh\u1ea5t qu\u00e1n v\u1edbi s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p. N\u1ebfu kinh doanh m\u1ef9 ph\u1ea9m, h\u00e3y th\u1ec3 hi\u1ec7n s\u1ef1 th\u1eddi th\u01b0\u1ee3ng v\u00e0 xu h\u01b0\u1edbng. N\u1ebfu kinh doanh s\u1ea3n ph\u1ea9m d\u01b0\u1ee3c, h\u00e3y gi\u1eef ti\u1ebfng n\u00f3i nghi\u00eam t\u00fac v\u00e0 \u0111\u00e1ng tin c\u1eady. <\/span><\/p>\n

3. Website<\/b><\/span><\/h2>\n

N\u1ebfu logo l\u00e0 bi\u1ec3u t\u01b0\u1ee3ng c\u1ee7a doanh nghi\u1ec7p th\u00ec website ch\u00ednh l\u00e0 \u0111\u1ecba ch\u1ec9 c\u1eeda h\u00e0ng tr\u00ean Internet. Khi kh\u00e1ch h\u00e0ng mu\u1ed1n bi\u1ebft \u0111\u1ecba ch\u1ec9, th\u1eddi gian l\u00e0m vi\u1ec7c, danh s\u00e1ch s\u1ea3n ph\u1ea9m v\u00e0 th\u00f4ng tin li\u00ean h\u1ec7, h\u1ecd s\u1ebd t\u00ecm ki\u1ebfm tr\u00ean Google v\u00e0 v\u00e0o website c\u1ee7a b\u1ea1n \u2013 n\u01a1i h\u1ecd c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y th\u00f4ng tin nhanh ch\u00f3ng v\u00e0 ch\u00ednh x\u00e1c nh\u1ea5t.<\/span><\/p>\n

Website<\/a><\/span> <\/span> hi\u1ec7u qu\u1ea3 l\u00e0 website \u0111\u01a1n gi\u1ea3n v\u00e0 d\u1ec5 d\u00e0ng \u0111i\u1ec1u h\u01b0\u1edbng. Thi\u1ebft k\u1ebf website c\u1ea7n duy tr\u00ec t\u00ednh nh\u1ea5t qu\u00e1n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u v\u1edbi b\u1ea3ng m\u00e0u h\u1ea1n ch\u1ebf ph\u00f9 h\u1ee3p ho\u1eb7c b\u1ed5 sung cho bi\u1ec3u t\u01b0\u1ee3ng logo. T\u00ean th\u01b0\u01a1ng hi\u1ec7u v\u00e0 th\u00f4ng tin c\u1ea7n thi\u1ebft n\u00ean l\u00e0m n\u1ed5i b\u1eadt v\u1edbi ph\u00f4ng ch\u1eef \u0111\u1eadm, d\u1ec5 \u0111\u1ecdc. Ho\u00e0n th\u00e0nh m\u1ed9t thi\u1ebft k\u1ebf website<\/a><\/span> l\u00e0 b\u1ea1n \u0111\u00e3 s\u1edf h\u1eefu m\u1ed9t n\u1ec1n t\u1ea3ng v\u1eefng ch\u1eafc \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u s\u1ed1.<\/span><\/p>\n

Xem th\u00eam: <\/span> 9 ti\u00eau ch\u00ed c\u1ea7n c\u00e2n nh\u1eafc tr\u01b0\u1edbc khi l\u1eadp website<\/a><\/span><\/p><\/blockquote>\n

H\u00e3y h\u00ecnh dung khi nh\u1ea5p v\u00e0o website c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb l\u00e0 cao c\u1ea5p, nh\u01b0ng kh\u00e1ch h\u00e0ng ph\u1ea3i ti\u1ebfp x\u00fac v\u1edbi m\u1ed9t giao di\u1ec7n trang ch\u1ee7 \u0111\u1ea7y m\u00e0u s\u1eafc, h\u00ecnh \u1ea3nh s\u1eb7c s\u1ee1, n\u1ed9i dung th\u00f4ng tin nhi\u1ec1u v\u00e0 r\u1ed1i, t\u1ed1c \u0111\u1ed9 t\u1ea3i trang r\u1ea5t ch\u1eadm. N\u1ebfu v\u1eady, kh\u00e1ch h\u00e0ng s\u1ebd ngay l\u1eadp t\u1ee9c kh\u00f4ng h\u00e0i l\u00f2ng v\u00e0 tho\u00e1t ra kh\u1ecfi trang, t\u1ee9c h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng s\u1ebd \u0111i \u0111\u1ebfn h\u1ed3i k\u1ebft ngay t\u1ea1i \u0111i\u1ec3m ch\u1ea1m \u0111\u1ea7u ti\u00ean l\u00e0 website doanh nghi\u1ec7p. \u0110i\u1ec3m ch\u1ea1m tr\u00ean n\u1ec1n t\u1ea3ng s\u1ed1 v\u00ec v\u1eady n\u00ean th\u00e2n thi\u1ec7n, d\u1ec5 s\u1eed d\u1ee5ng v\u00e0 th\u1ef1c s\u1ef1 ch\u1ea1m t\u1edbi ng\u01b0\u1eddi d\u00f9ng.<\/span><\/p>\n

\"y\u1ebfu<\/p>\n

Sao Kim thi\u1ebft k\u1ebf website cho th\u01b0\u01a1ng hi\u1ec7u Petimex<\/em><\/p>\n

N\u1ebfu doanh nghi\u1ec7p c\u1ee7a b\u1ea1n ch\u01b0a \u0111\u1ee7 nh\u00e2n l\u1ef1c ho\u1eb7c ch\u01b0a t\u00ecm \u0111\u01b0\u1ee3c n\u01a1i thi\u1ebft k\u1ebf m\u1ed9t website chuy\u00ean nghi\u1ec7p, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1eb7t ni\u1ec1m tin v\u00e0o Sao Kim Branding.<\/span> D\u1ecbch v\u1ee5 thi\u1ebft k\u1ebf website<\/span><\/a> c\u1ee7a Sao Kim s\u1ebd gi\u00fap doanh nghi\u1ec7p s\u1edf h\u1eefu m\u1ed9t website chuy\u00ean nghi\u1ec7p, \u0111\u1ed3ng b\u1ed9 v\u00e0 nh\u1ea5t qu\u00e1n v\u1edbi nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, t\u1ed1i \u01b0u h\u00f3a t\u00ecm ki\u1ebfm, \u0111em \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m tuy\u1ec7t v\u1eddi cho ng\u01b0\u1eddi gh\u00e9 th\u0103m.<\/span><\/p>\n

4. M\u1ea1ng x\u00e3 h\u1ed9i<\/b><\/span><\/h2>\n

Facebook, Instagram, Twitter, Snapchat l\u00e0 nh\u1eefng m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u01b0\u1ee3c h\u1ea7u h\u1ebft m\u1ecdi ng\u01b0\u1eddi s\u1eed d\u1ee5ng t\u1eeb tr\u1ebb em 8 tu\u1ed5i \u0111\u1ebfn c\u1ee5 gi\u00e0 70 tu\u1ed5i. L\u1ea1i m\u1ed9t l\u1ea7n n\u1eefa c\u1ea7n nh\u1eafc l\u1ea1i, kh\u00e1ch h\u00e0ng \u1edf \u0111\u00e2u, th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n \u1edf \u0111\u00f3. N\u1ebfu kh\u00e1ch h\u00e0ng th\u01b0\u1eddng xuy\u00ean ho\u1ea1t \u0111\u1ed9ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, t\u1ea1i sao th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng t\u1eadn d\u1ee5ng c\u01a1 h\u1ed9i n\u00e0y \u0111\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng nhi\u1ec1u h\u01a1n. <\/span><\/p>\n

L\u01b0u \u00fd m\u1ed9t \u0111i\u1ec1u, d\u00f9 \u1edf website hay m\u1ea1ng x\u00e3 h\u1ed9i, th\u01b0\u01a1ng hi\u1ec7u v\u1eabn c\u1ea7n \u0111\u1ea3m b\u1ea3o y\u1ebfu t\u1ed1 nh\u1ea5t qu\u00e1n t\u1eeb h\u00ecnh \u1ea3nh, n\u1ed9i dung, th\u00f4ng \u0111i\u1ec7p,… Tuy nhi\u00ean, m\u1ed7i n\u1ec1n t\u1ea3ng c\u1ea7n c\u00f3 \u0111i\u1ec1u ch\u1ec9nh kh\u00e1c nhau \u0111\u1ec3 ph\u00f9 h\u1ee3p h\u01a1n. N\u1ed9i dung Snapchat c\u00f3 xu h\u01b0\u1edbng vui nh\u1ed9n, s\u1ed1ng \u0111\u1ed9ng v\u00e0 nh\u1eafm \u0111\u1ebfn m\u1ed9t b\u1ed9 ph\u1eadn gi\u1edbi tr\u1ebb. C\u00e1c b\u00e0i \u0111\u0103ng tr\u00ean Instagram \u0111\u01b0\u1ee3c \u0111\u1ecbnh h\u01b0\u1edbng b\u1eb1ng h\u00ecnh \u1ea3nh v\u00e0 \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf b\u1eaft m\u1eaft \u0111\u1ec3 t\u0103ng t\u01b0\u01a1ng t\u00e1c v\u00e0 b\u00ecnh lu\u1eadn. Twitter ho\u1ea1t \u0111\u1ed9ng trong th\u1eddi gian th\u1ef1c t\u1ebf qua \u0111\u00f3 ph\u1ea3n h\u1ed3i c\u00e1c s\u1ef1 ki\u1ec7n v\u00e0 tin t\u1ee9c \u1edf hi\u1ec7n t\u1ea1i. Facebook l\u00e0 s\u1ef1 k\u1ebft h\u1ee3p c\u1ee7a nhi\u1ec1u y\u1ebfu t\u1ed1 tr\u00ean, n\u1ed9i dung t\u1eadp trung t\u00f9y v\u00e0o t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n

\"y\u1ebfu<\/p>\n

M\u1ea1ng x\u00e3 h\u1ed9i l\u00e0 m\u1ed9t k\u00eanh l\u00e0m Digital Branding hi\u1ec7u qu\u1ea3<\/em><\/p>\n

Khi s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i, th\u01b0\u01a1ng hi\u1ec7u h\u00e3y suy ngh\u0129 nh\u01b0 m\u1ed9t Influencer: L\u00ean l\u1ecbch \u0111\u0103ng b\u00e0i theo th\u1eddi gian c\u1ee5 th\u1ec3, t\u01b0\u01a1ng t\u00e1c v\u1edbi ng\u01b0\u1eddi b\u00ecnh lu\u1eadn v\u00e0 tr\u1ea3 l\u1eddi tin nh\u1eafn tr\u1ef1c ti\u1ebfp. V\u00e0 \u0111\u1eebng qu\u00ean theo d\u00f5i ti\u1ebfn tr\u00ecnh c\u1ee7a b\u1ea1n. M\u1ed9t c\u00f4ng c\u1ee5 nh\u01b0 Hootsuite c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n h\u1ee3p l\u00fd h\u00f3a t\u1ea5t c\u1ea3 c\u00e1c n\u1ec1n t\u1ea3ng v\u00e0 theo d\u00f5i m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c. Trong khi Google Analytics s\u1ebd cho b\u1ea1n th\u1ea5y nh\u1eefng trang n\u00e0o \u0111ang th\u00fac \u0111\u1ea9y h\u00e0nh \u0111\u1ed9ng c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 nh\u1eefng trang n\u00e0o b\u1ecb t\u1ee5t l\u1ea1i ph\u00eda sau. N\u1ebfu b\u1ea1n mu\u1ed1n b\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp tr\u00ean n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i, m\u1ed9t c\u00f4ng c\u1ee5 nh\u01b0 Shopify c\u00f3 th\u1ec3 li\u00ean k\u1ebft tr\u1ef1c ti\u1ebfp kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ebfn v\u1edbi website b\u00e1n h\u00e0ng.<\/span><\/p>\n

5. Content Marketing<\/b><\/span><\/h2>\n

Content marketing c\u00f3 s\u1ee9 m\u1ec7nh \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng trong vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u tr\u00ean n\u1ec1n t\u1ea3ng s\u1ed1. Content marketing t\u1eadp trung v\u00e0o s\u1ef1 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng th\u00f4ng qua ch\u1eef, \u1ea3nh, video, b\u00e0i \u0111\u0103ng. \u0110\u1ec3 chi\u1ebfm l\u0129nh \u0111\u01b0\u1ee3c c\u1ea3m t\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng, n\u1ed9i dung lu\u00f4n c\u1ea7n ph\u1ea3i xu\u1ea5t ph\u00e1p v\u00e0 gi\u1ea3i quy\u1ebft m\u1ed9t v\u1ea5n \u0111\u1ec1 c\u1ee5 th\u1ec3 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. <\/span><\/p>\n

M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c content marketing th\u00e0nh c\u00f4ng s\u1ebd k\u00edch th\u00edch s\u1ef1 quan t\u00e2m c\u1ee7a c\u00f4ng ch\u00fang \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u v\u00e0 khi\u1ebfn h\u1ecd h\u00e0o h\u1ee9ng h\u01a1n v\u1edbi th\u00f4ng \u0111i\u1ec7p v\u00e0 s\u1ea3n ph\u1ea9m. Content marketing gi\u00fap x\u00e2y d\u1ef1ng ni\u1ec1m tin gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u v\u00e0 c\u00f4ng ch\u00fang, \u0111\u1ed3ng th\u1eddi t\u1ea1o ra nh\u1eefng m\u1ed1i quan h\u1ec7 hi\u1ec7u qu\u1ea3 l\u00e2u d\u00e0i. N\u1ebfu b\u1ea1n ph\u1ea3i d\u00f9ng qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed \u0111\u1ec3 kh\u00e1ch h\u00e0ng bi\u1ebft \u0111\u1ebfn b\u1ea1n, th\u00ec content marketing s\u1ebd khi\u1ebfn h\u1ecd ph\u1ea3i quan t\u00e2m, b\u1ecb thuy\u1ebft ph\u1ee5c, chuy\u1ec3n \u0111\u1ed5i v\u00e0 tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n

\"\"<\/p>\n

\u0110\u1eb7c bi\u1ec7t, h\u00e3y t\u1eadp trung v\u00e0o n\u1ed9i dung th\u1ecb gi\u00e1c (visual content). Theo Hubspot, n\u1ed9i dung th\u1ecb gi\u00e1c c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u nh\u1eadn \u0111\u01b0\u1ee3c h\u01a1n 67% l\u01b0\u1ee3ng t\u01b0\u01a1ng t\u00e1c h\u01a1n nh\u1eefng th\u1ec3 lo\u1ea1i n\u1ed9i dung kh\u00e1c. V\u00ed d\u1ee5 nh\u01b0 h\u00ecnh \u1ea3nh, GIF, bi\u1ec3u \u0111\u1ed3, infographic, video,… gi\u00fap th\u01b0\u01a1ng hi\u1ec7u thu h\u00fat \u0111\u01b0\u1ee3c th\u00eam nhi\u1ec1u kh\u00e1ch h\u00e0ng h\u01a1n tr\u00ean n\u1ec1n t\u1ea3ng s\u1ed1. H\u00e3y \u0111\u1ea3m b\u1ea3o n\u1ed9i dung ph\u1ea3i nh\u1ea5t qu\u00e1n v\u1edbi nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u. V\u00ed d\u1ee5, b\u1ea1n n\u00ean s\u1eed d\u1ee5ng font ch\u1eef v\u00e0 m\u00e0u s\u1eafc c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u trong infographic.<\/span><\/p>\n

T\u1ea1m k\u1ebft<\/span><\/strong><\/p>\n

Digital Branding l\u00e0 xu h\u01b0\u1edbng t\u1ea5t y\u1ebfu v\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u bu\u1ed9c ph\u1ea3i b\u1eaft k\u1ecbp xu h\u01b0\u1edbng \u0111\u00f3 n\u1ebfu kh\u00f4ng mu\u1ed1n b\u1ecb b\u1ecf l\u1ea1i ph\u00eda sau tr\u00ean th\u1ecb tr\u01b0\u1eddng. X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 s\u1ef1 \u0111\u1ea7u t\u01b0 l\u00e2u d\u00e0i. Trong cu\u1ed9c chi\u1ebfn \u1ea5y, \u0111\u00f4i khi b\u1ea1n ph\u1ea3i thay \u0111\u1ed5i chi\u1ebfn thu\u1eadt theo th\u1eddi th\u1ebf m\u1edbi c\u00f3 th\u1ec3 \u0111\u1ee9ng v\u1eefng tr\u01b0\u1edbc tr\u01b0\u1edbc phong ba b\u00e3o t\u00e1p. <\/span><\/p>\n

H\u01a1n h\u1ebft, th\u01b0\u01a1ng hi\u1ec7u c\u0169ng c\u1ea7n m\u1ed9t \u0111\u01a1n v\u1ecb chuy\u00ean gia \u0111\u1ed3ng h\u00e0nh b\u00ean c\u1ea1nh \u0111\u1ec3 h\u1ed7 tr\u1ee3 h\u1ecd. Sao Kim Branding t\u1ef1 h\u00e0o l\u00e0 agency th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c nhi\u1ec1u doanh nghi\u1ec7p tin t\u01b0\u1edfng nh\u1ea5t hi\u1ec7n nay v\u1edbi h\u01a1n 12 n\u0103m h\u00e0nh tr\u00ecnh \u201cN\u00e2ng t\u1ea7m th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t\u201d. <\/span> \u0111\u1ec3 t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 h\u00e0nh tr\u00ecnh c\u1ee7a Sao Kim Branding v\u00e0 nh\u1eefng gi\u1ea3i ph\u00e1p x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u tr\u00ean n\u1ec1n t\u1ea3ng s\u1ed1.<\/span><\/span><\/p>\n

❐ Tham kh\u1ea3o th\u00eam: <\/a> <\/span>, <\/a> <\/span>, <\/a> <\/span><\/span><\/div>
<\/div>","protected":false},"excerpt":{"rendered":"

\u0110\u1ed1i v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a nh\u1eefng ng\u01b0\u1eddi kh\u1ed5ng l\u1ed3 nh\u01b0 Amazon v\u00e0 Google, b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean \u0111\u1ec3 t\u00ecm \u0111\u01b0\u1ee3c m\u1ed9t kh\u00e1ch h\u00e0ng m\u1edbi l\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u. Vi\u1ec7c tri\u1ec3n khai Digital Branding l\u00e0 bi\u1ec7n ph\u00e1p k\u1ecbp th\u1eddi l\u00fac n\u00e0y m\u00e0 c\u00e1c doanh nghi\u1ec7p. Khi b\u1ea1n \u0111ang ph\u00e1t tri\u1ec3n m\u1ed9t chi\u1ebfn […]<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[11,10],"tags":[114,19,869],"class_list":["post-327779","post","type-post","status-publish","format-standard","hentry","category-nhan-dien-thuong-hieu","category-xay-dung-thuong-hieu","tag-nhn-din-thng-hiu","tag-xay-dng-thng-hiu","tag-xay-dung-thuong-hieu-so"],"acf":[],"views":1041,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/327779","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/users\/44"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/comments?post=327779"}],"version-history":[{"count":0,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/327779\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media?parent=327779"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/categories?post=327779"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/tags?post=327779"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}