{"id":327815,"date":"2020-06-22T01:37:01","date_gmt":"2020-06-22T01:37:01","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=327815"},"modified":"2022-08-30T15:49:12","modified_gmt":"2022-08-30T08:49:12","slug":"digital-branding-thuong-hieu-viet-va-cuoc-chien-khang-dinh-vi-the-trong-ky-nguyen-so","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/nhan-dien-thuong-hieu\/digital-branding-thuong-hieu-viet-va-cuoc-chien-khang-dinh-vi-the-trong-ky-nguyen-so\/","title":{"rendered":"Digital Branding: Th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t v\u00e0 cu\u1ed9c chi\u1ebfn kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf trong k\u1ef7 nguy\u00ean s\u1ed1"},"content":{"rendered":"

Tr\u01b0\u1edbc khi khai th\u00e1c v\u00e0 ph\u00e1t tri\u1ec3n th\u1ecb tr\u01b0\u1eddng Internet, \u0111i\u1ec1u \u0111\u1ea7u ti\u00ean doanh nghi\u1ec7p c\u1ea7n l\u00e0m ch\u00ednh l\u00e0 x\u00e2y d\u1ef1ng n\u1ec1n t\u1ea3ng v\u00e0 c\u00f4ng c\u1ee5. Trong th\u1eddi \u0111i\u1ec3m n\u00e0y, gi\u1ea3i ph\u00e1p \u0111\u00fang \u0111\u1eafn nh\u1ea5t ch\u00ednh l\u00e0 t\u1eadp trung l\u00e0m Digital Branding – x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u tr\u00ean n\u1ec1n t\u1ea3ng s\u1ed1.<\/span><\/i><\/span><\/p>\n

Hi\u1ec3u \u0111\u00fang v\u1ec1 Digital Branding\u00a0<\/b><\/span><\/h2>\n

Digital Branding l\u00e0 vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u s\u1ed1 th\u00f4ng qua nh\u1eefng n\u1ec1n t\u1ea3ng kh\u00e1c nhau nh\u01b0 website, m\u1ea1ng x\u00e3 h\u1ed9i, s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed\u2026. Digital Branding l\u00e0 s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa Digital Marketing v\u00e0 Branding tr\u00ean Internet v\u1edbi m\u1ee5c ti\u00eau ph\u00e1t tri\u1ec3n m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u s\u1ed1.\u00a0\u00a0<\/span><\/p>\n

\"Digital<\/p>\n

V\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng nh\u01b0 v\u0169 b\u00e3o c\u1ee7a cu\u1ed9c c\u00e1ch m\u1ea1ng c\u00f4ng ngh\u1ec7, h\u1ea7u h\u1ebft ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec1u s\u1eed d\u1ee5ng Internet nh\u01b0 m\u1ed9t nhu c\u1ea7u thi\u1ebft y\u1ebfu c\u1ee7a cu\u1ed9c s\u1ed1ng h\u1eb1ng ng\u00e0y. V\u00ec v\u1eady, Digital Branding gi\u00fap c\u00e1c th\u01b0\u01a1ng hi\u1ec7u d\u1ec5 d\u00e0ng ti\u1ebfp c\u1eadn v\u1edbi kh\u00e1ch h\u00e0ng h\u01a1n, gia t\u0103ng \u0111\u1ed9 ph\u1ee7 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean nh\u1ea5t.<\/span><\/p>\n

Digital Branding – v\u0169 kh\u00ed m\u00e0 m\u1ecdi doanh nghi\u1ec7p Vi\u1ec7t ph\u1ea3i c\u00f3<\/b><\/span><\/h2>\n

\u0110\u1ea1i d\u1ecbch Covid-19 \u0111\u00e3 khi\u1ebfn bi\u1ebft bao doanh nghi\u1ec7p lao \u0111ao khi kh\u00e1ch h\u00e0ng ng\u00e0y c\u00e0ng co c\u1ee5m, th\u1eaft ch\u1eb7t chi ti\u00eau, h\u1ea1n ch\u1ebf di chuy\u1ec3n,…Tuy nhi\u00ean, n\u1ebfu nh\u00ecn tr\u00ean ph\u01b0\u01a1ng di\u1ec7n t\u00edch c\u1ef1c, b\u1ea1n s\u1ebd th\u1ea5y kh\u00e1ch h\u00e0ng \u0111ang mua s\u1eafm s\u00f4i \u0111\u1ed9ng v\u00e0 t\u00edch c\u1ef1c h\u01a1n bao gi\u1edd h\u1ebft tr\u00ean th\u1ecb tr\u01b0\u1eddng internet. V\u00e0 \u0111\u00e2y ch\u00ednh l\u00e0 c\u01a1 h\u1ed9i ti\u1ec1m n\u0103ng m\u00e0 doanh nghi\u1ec7p c\u1ea7n n\u1eafm b\u1eaft v\u00e0 chuy\u1ec3n h\u01b0\u1edbng ngay l\u1eadp t\u1ee9c.<\/span><\/p>\n

Ta c\u00f3 th\u1ec3 th\u1ea5y v\u00e0i n\u0103m tr\u1edf l\u1ea1i \u0111\u00e2y, nhi\u1ec1u doanh nghi\u1ec7p do kh\u00f4ng k\u1ecbp b\u1eaft k\u1ecbp v\u1edbi nh\u1eefng thay \u0111\u1ed5i c\u1ee7a th\u1ecb tr\u01b0\u1eddng \u0111\u00e3 bi\u1ebfn m\u1ea5t v\u00e0 b\u1ecb qu\u00ean l\u00e3ng. Theo d\u1eef li\u1ec7u c\u1ee7a Coresight Research, th\u1ecb tr\u01b0\u1eddng b\u00e1n h\u00e0ng online \u0111\u00e3 b\u00f9ng n\u1ed5 v\u1edbi nh\u1eefng \u00f4ng l\u1edbn trong ng\u00e0nh nh\u01b0 c\u00e1c t\u1eadp \u0111o\u00e0n Amazon, Alibaba,…Trong khi \u0111\u00f3, c\u00e1c c\u1eeda h\u00e0ng b\u00e1n truy\u1ec1n th\u1ed1ng \u0111\u00e3 ph\u1ea3i \u0111\u00f3ng c\u1eeda v\u00e0 tr\u1ea3 m\u1eb7t b\u1eb1ng h\u00e0ng lo\u1ea1t.<\/span><\/p>\n

\u0110i\u1ec1u n\u00e0y l\u00e0 minh ch\u1ee9ng cho m\u1ed9t \u0111i\u1ec1u: Th\u1ecb tr\u01b0\u1eddng mua b\u00e1n \u0111ang v\u00f4 c\u00f9ng c\u1ea1nh tranh, kh\u1eafc nghi\u1ec7t v\u00e0 nh\u1eefng thay \u0111\u1ed5i v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u tr\u00ean m\u00f4i tr\u01b0\u1eddng s\u1ed1 s\u1ebd \u0111\u00f3ng vai tr\u00f2 ch\u1ee7 ch\u1ed1t v\u1edbi s\u1ef1 t\u1ed3n vong c\u1ee7a m\u1ed9t doanh nghi\u1ec7p.<\/span><\/p>\n

\"Digital<\/p>\n

Ng\u00e0y nay, h\u00e0nh vi mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u00e3 thay \u0111\u1ed5i r\u00f5 r\u1ec7t. H\u1ecd th\u01b0\u1eddng c\u00f3 xu h\u01b0\u1edbng t\u00ecm ki\u1ebfm s\u1ef1 ti\u1ec7n l\u1ee3i \u0111\u1ec3 ti\u1ebft ki\u1ec7m th\u1eddi gian t\u1ed1t nh\u1ea5t. Do \u0111\u00f3, tr\u1ea3i nghi\u1ec7m mua s\u1eafm thu\u1eadn l\u1ee3i, m\u1ecdi l\u00fac m\u1ecdi n\u01a1i l\u00e0 \u0111i\u1ec1u kh\u00e1ch h\u00e0ng mong mu\u1ed1n. Digital Branding cho ph\u00e9p doanh nghi\u1ec7p \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c nh\u1eefng y\u00eau c\u1ea7u \u0111\u00f3. \u0110\u1ed3ng th\u1eddi, Digital Branding c\u0169ng mang th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ebfn g\u1ea7n h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng h\u01a1n bao gi\u1edd h\u1ebft. Kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng b\u1eaft g\u1eb7p nh\u1eefng \u0111i\u1ec3m ch\u1ea1m th\u01b0\u01a1ng hi\u1ec7u tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng s\u1ed1 h\u1ecd d\u00f9ng v\u00e0 t\u00ecm ki\u1ebfm b\u1ea5t k\u00ec th\u00f4ng tin n\u00e0o li\u00ean quan m\u1ed9t c\u00e1ch nhanh ch\u00f3ng v\u00e0 ch\u00ednh x\u00e1c.<\/span><\/p>\n

C\u00f3 l\u1ebd c\u00e2u chuy\u1ec7n v\u1ec1 l\u00e0m th\u01b0\u01a1ng hi\u1ec7u tr\u00ean m\u00f4i tr\u01b0\u1eddng s\u1ed1 n\u00ean hay kh\u00f4ng, khi n\u00e0o th\u00ec ph\u00f9 h\u1ee3p s\u1ebd c\u00f2n l\u00e0 c\u00e2u chuy\u1ec7n d\u00e0i. Tuy nhi\u00ean, c\u00e1c doanh nghi\u1ec7p Vi\u1ec7t Nam \u0111\u1ec1u hi\u1ec3u r\u1eb1ng h\u1ecd \u0111ang s\u1ed1ng v\u00e0 c\u1ea1nh tranh trong m\u00f4i tr\u01b0\u1eddng nh\u01b0 th\u1ebf n\u00e0o. Doanh nghi\u1ec7p kh\u00f4ng th\u1ec3 t\u1ef1 bi\u1ebfn m\u00ecnh th\u00e0nh ng\u01b0\u1eddi chi\u1ebfn s\u0129 ra chi\u1ebfn tr\u01b0\u1eddng ch\u1ec9 c\u00f3 l\u01b0\u1ee1i ki\u1ebfm m\u00e0 \u0111\u1ed1i th\u1ee7 l\u1ea1i s\u1eed d\u1ee5ng s\u00fang \u0111\u01b0\u1ee3c.<\/span><\/p>\n

Sao Kim v\u00e0 c\u00f4ng vi\u1ec7c thi\u1ebft k\u1ebf Digital Branding cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t Nam<\/b><\/span><\/h2>\n

Tr\u01b0\u1edbc khi khai th\u00e1c v\u00e0 ph\u00e1t tri\u1ec3n b\u1ea5t c\u1ee9 th\u1ecb tr\u01b0\u1eddng n\u00e0o, \u0111i\u1ec1u \u0111\u1ea7u ti\u00ean doanh nghi\u1ec7p c\u1ea7n l\u00e0m ch\u00ednh l\u00e0 x\u00e2y d\u1ef1ng n\u1ec1n t\u1ea3ng v\u00e0 c\u00f4ng c\u1ee5. Trong th\u1eddi \u0111i\u1ec3m n\u00e0y, gi\u1ea3i ph\u00e1p \u0111\u00fang \u0111\u1eafn v\u00e0 kh\u00f4n ngoan nh\u1ea5t ch\u00ednh l\u00e0 t\u1eadp trung l\u00e0m Digital Branding – x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u tr\u00ean n\u1ec1n t\u1ea3ng s\u1ed1.<\/span><\/p>\n

Kh\u00e1ch h\u00e0ng \u1edf \u0111\u00e2u, th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n \u1edf \u0111\u00f3. X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u tr\u00ean n\u1ec1n t\u1ea3ng s\u1ed1 gi\u00fap th\u01b0\u01a1ng hi\u1ec7u gia t\u0103ng \u0111i\u1ec3m ch\u1ea1m v\u1edbi kh\u00e1ch h\u00e0ng, t\u1ea1o ra tr\u1ea3i nghi\u1ec7m t\u1ed1t v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u. \u0110\u1ed3ng th\u1eddi, theo kh\u1ea3o s\u00e1t c\u1ee7a Commerce-platforms, 88% ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u01b0u ti\u00ean mua s\u1eafm s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p c\u00f3 th\u01b0\u01a1ng hi\u1ec7u tr\u00ean k\u00eanh online, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong v\u00e0 sau d\u1ecbch Covid-19. V\u00ec v\u1eady, x\u00e2y d\u1ef1ng n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng hi\u1ec7u v\u1eefng ch\u1eafc ch\u00ednh l\u00e0 ch\u00eca kh\u00f3a d\u1eabn l\u1ed1i b\u00e0i to\u00e1n kinh doanh th\u00e0nh c\u00f4ng tr\u00ean th\u1ecb tr\u01b0\u1eddng Internet.\u00a0<\/span><\/p>\n

\"Digital<\/p>\n

Th\u1ea5u hi\u1ec3u suy ngh\u0129 \u0111\u00f3 c\u1ee7a doanh nghi\u1ec7p, Sao Kim Branding \u0111\u00e3 ra \u0111\u1eddi v\u00e0 ph\u00e1t tri\u1ec3n \u0111\u1ec3 n\u00e2ng t\u1ea7m c\u00e1c th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t Nam trong k\u1ef7 nguy\u00ean s\u1ed1 n\u00e0y. Sao Kim c\u00f3 kinh nghi\u1ec7m h\u01a1n 10 n\u0103m ho\u1ea1t \u0111\u1ed9ng c\u00f9ng \u0111\u1ed9i ng\u0169 chuy\u00ean gia th\u01b0\u01a1ng hi\u1ec7u chuy\u00ean m\u00f4n cao, n\u0103ng \u0111\u1ed9ng v\u00e0 s\u00e1ng t\u1ea1o v\u1edbi d\u1ecbch v\u1ee5 th\u1ebf m\u1ea1nh l\u00e0 t\u01b0 v\u1ea5n chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u, thi\u1ebft k\u1ebf th\u01b0\u01a1ng hi\u1ec7u (logo, slogan),…\u00a0 \u0111\u00e3 \u0111\u1ed3ng h\u00e0nh c\u00f9ng 8000+ doanh nghi\u1ec7p l\u1edbn nh\u1ecf nh\u01b0 Vinaconex, Ch\u00e8 Th\u00e1i Nguy\u00ean, \u0110\u1ea1m C\u00e0 Mau, FLC Group, Habeco,… trong qu\u00e1 tr\u00ecnh kh\u1edfi t\u1ea1o nh\u1eefng gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u t\u1ed1t \u0111\u1eb9p, x\u00e2y d\u1ef1ng n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng hi\u1ec7u v\u1eefng ch\u1eafc \u0111\u1ec3 doanh nghi\u1ec7p n\u00e2ng cao v\u1ecb th\u1ebf c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong th\u1eddi k\u1ef3 chuy\u1ec3n \u0111\u1ed5i s\u1ed1.<\/span><\/p>\n

\"Khuy\u1ebfn
Khuy\u1ebfn m\u00e3i 30% g\u00f3i nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u s\u1ed1<\/em><\/figcaption><\/figure>\n

Trong th\u00e1ng 6 n\u00e0y, Sao Kim c\u0169ng cho ra m\u1eaft nh\u1eefng g\u00f3i qu\u00e0 t\u1eb7ng Digital Branding – nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u s\u1ed1 bao g\u1ed3m: Khuy\u1ebfn m\u00e3i 30% gi\u00e1 tr\u1ecb g\u00f3i Digital Branding, mi\u1ec5n ph\u00ed t\u01b0 v\u1ea5n ki\u1ec3m tra kh\u1ea3 n\u0103ng b\u1ea3o h\u1ed9 nh\u00e3n hi\u1ec7u, mi\u1ec5n ph\u00ed bi\u00ean so\u1ea1n n\u1ed9i dung profile, mi\u1ec5n ph\u00ed g\u00f3i 05 b\u00e0i n\u1ed9i dung website.T\u1ea5t c\u1ea3 nh\u1eefng gi\u1ea3i ph\u00e1p n\u00e0y \u0111\u1ec1u h\u01b0\u1edbng \u0111\u1ebfn m\u1ee5c ti\u00eau h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p v\u01b0\u1ee3t qua kh\u00f3 kh\u0103n kinh doanh trong th\u1eddi \u0111i\u1ec3m kh\u1ee7ng ho\u1ea3ng do Covid-19 v\u00e0 t\u1ea1o d\u1ef1ng n\u1ec1n t\u1ea3ng \u0111\u1ec3 doanh nghi\u1ec7p x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u1eefng ch\u1eafc tr\u00ean n\u1ec1n t\u1ea3ng s\u1ed1 trong t\u01b0\u01a1ng lai.\u00a0<\/span><\/p>\n

\n

\n

❐ Tham kh\u1ea3o th\u00eam: <\/a> <\/span>, <\/a> <\/span>, <\/a> <\/span><\/span><\/div>
<\/div>","protected":false},"excerpt":{"rendered":"

Tr\u01b0\u1edbc khi khai th\u00e1c v\u00e0 ph\u00e1t tri\u1ec3n th\u1ecb tr\u01b0\u1eddng Internet, \u0111i\u1ec1u \u0111\u1ea7u ti\u00ean doanh nghi\u1ec7p c\u1ea7n l\u00e0m ch\u00ednh l\u00e0 x\u00e2y d\u1ef1ng n\u1ec1n t\u1ea3ng v\u00e0 c\u00f4ng c\u1ee5. Trong th\u1eddi \u0111i\u1ec3m n\u00e0y, gi\u1ea3i ph\u00e1p \u0111\u00fang \u0111\u1eafn nh\u1ea5t ch\u00ednh l\u00e0 t\u1eadp trung l\u00e0m Digital Branding – x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u tr\u00ean n\u1ec1n t\u1ea3ng s\u1ed1. Hi\u1ec3u \u0111\u00fang v\u1ec1 Digital […]<\/p>\n","protected":false},"author":44,"featured_media":327701,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1122,11],"tags":[1014,396],"class_list":["post-327815","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chien-luoc-ke-hoach","category-nhan-dien-thuong-hieu","tag-nhan-dien-thuong-hieu-so","tag-xay-dung-nhan-dien-thuong-hieu-tren-internet"],"acf":[],"views":802,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/327815","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/users\/44"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/comments?post=327815"}],"version-history":[{"count":0,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/327815\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media\/327701"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media?parent=327815"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/categories?post=327815"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/tags?post=327815"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}