{"id":327879,"date":"2020-07-20T07:10:00","date_gmt":"2020-07-20T07:10:00","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=327879"},"modified":"2020-10-06T11:18:10","modified_gmt":"2020-10-06T11:18:10","slug":"anh-huong-cua-thiet-ke-bao-bi-den-hanh-vi-mua-sam-cua-khach-hang","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/thiet-ke-bao-bi\/anh-huong-cua-thiet-ke-bao-bi-den-hanh-vi-mua-sam-cua-khach-hang\/","title":{"rendered":"\u1ea2nh h\u01b0\u1edfng c\u1ee7a thi\u1ebft k\u1ebf bao b\u00ec \u0111\u1ebfn h\u00e0nh vi mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng"},"content":{"rendered":"

Quy\u1ebft \u0111\u1ecbnh mua s\u1eafm c\u1ee7a con ng\u01b0\u1eddi th\u01b0\u1eddng ch\u1ecbu t\u00e1c \u0111\u1ed9ng t\u1eeb r\u1ea5t nhi\u1ec1u y\u1ebfu t\u1ed1, trong \u0111\u00f3 thi\u1ebft k\u1ebf bao b\u00ec l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 tr\u1ef1c ti\u1ebfp. H\u00e3y c\u00f9ng xem \u1ea3nh h\u01b0\u1edfng c\u1ee7a<\/span> thi\u1ebft k\u1ebf bao b<\/span>\u00ec<\/b><\/a> t\u1edbi h\u00e0nh vi mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng ra sao \u0111\u1ec3 r\u00fat ra \u0111\u01b0\u1ee3c nh\u1eefng b\u00e0i h\u1ecdc c\u1ea7n thi\u1ebft b\u1ea1n nh\u00e9!<\/span><\/p>\n

1. T\u1ea1o \u1ea5n t\u01b0\u1ee3ng \u0111\u1ea7u ti\u00ean v\u1edbi kh\u00e1ch h\u00e0ng<\/b><\/h2>\n

Th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n v\u00e0 l\u1eddi cam k\u1ebft cung c\u1ea5p m\u1ed9t tr\u1ea3i nghi\u1ec7m ch\u1ea5t l\u01b0\u1ee3ng t\u1edbi kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c \u0111\u1ea1i di\u1ec7n b\u1edfi bao b\u00ec s\u1ea3n ph\u1ea9m. D\u00f9 cho c\u00f3 c\u00e2u \u201ct\u1ed1t g\u1ed7 h\u01a1n t\u1ed1t n\u01b0\u1edbc s\u01a1n\u201d, song v\u1ebb b\u1ec1 ngo\u00e0i lu\u00f4n l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng t\u1ea1o n\u00ean \u1ea5n t\u01b0\u1ee3ng ban \u0111\u1ea7u. \u1ea4n t\u01b0\u1ee3ng \u0111\u00f3 t\u1ed1t \u0111\u1ed3ng ngh\u0129a v\u1edbi thi\u1ec7n c\u1ea3m y\u00eau m\u1ebfn, ng\u01b0\u1ee3c l\u1ea1i \u1ea5n t\u01b0\u1ee3ng t\u1ed3i t\u1ec7 s\u1ebd ch\u1ec9 mang l\u1ea1i s\u1ef1 ch\u00e1n gh\u00e9t, th\u1eadm ch\u00ed l\u00e0 ph\u1eabn n\u1ed9.<\/span><\/p>\n

\"\u1ea2nh<\/p>\n

Tr\u00ean k\u1ec7 h\u00e0ng si\u00eau th\u1ecb, bao b\u00ec g\u1ea7n nh\u01b0 mang t\u00ednh quy\u1ebft \u0111\u1ecbnh vi\u1ec7c li\u1ec7u kh\u00e1ch h\u00e0ng c\u00f3 b\u1ecb thu h\u00fat v\u00e0 mu\u1ed1n t\u1edbi g\u1ea7n t\u00ecm hi\u1ec3u s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n hay kh\u00f4ng. B\u1edfi v\u1eady, \u0111i\u1ec1u b\u1ea1n c\u1ea7n l\u00e0m ch\u00ednh l\u00e0 \u0111\u1ea7u t\u01b0 \u0111\u1ec3 <\/span>thi\u1ebft k\u1ebf bao b\u00ec<\/b> s\u1ea3n ph\u1ea9m th\u1eadt b\u1eaft m\u1eaft, s\u00e1ng t\u1ea1o, \u0111\u1ed9c \u0111\u00e1o, \u0111\u1ee7 s\u1ee9c khi\u1ebfn kh\u00e1ch h\u00e0ng y\u00eau ngay t\u1eeb c\u00e1i nh\u00ecn \u0111\u1ea7u ti\u00ean.<\/span><\/p>\n

Xem th\u00eam:\u00a0 L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u0103ng nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u th\u00f4ng qua bao b\u00ec?<\/span><\/i><\/span><\/a><\/p><\/blockquote>\n

2. Kh\u01a1i g\u1ee3i nhu c\u1ea7u mua s\u1eafm<\/b><\/h2>\n

Khi \u0111\u00e3 c\u00f3 \u1ea5n t\u01b0\u1ee3ng ban \u0111\u1ea7u t\u1ed1t \u0111\u1eb9p v\u1edbi m\u1eabu m\u00e3 bao b\u00ec, kh\u00e1ch h\u00e0ng s\u1ebd suy ngh\u0129 t\u1edbi vi\u1ec7c th\u1eed t\u00ecm hi\u1ec3u xem li\u1ec7u s\u1ea3n ph\u1ea9m n\u00e0y c\u00f3 g\u00ec th\u00fa v\u1ecb v\u00e0 \u0111\u00e1ng s\u1eed d\u1ee5ng hay kh\u00f4ng ngay c\u1ea3 khi tr\u01b0\u1edbc \u0111\u00f3 h\u1ecd kh\u00f4ng h\u1ec1 c\u00f3 \u00fd \u0111\u1ecbnh ch\u1ecdn mua s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n.<\/span><\/p>\n

\"\u1ea2nh<\/p>\n

L\u00fac n\u00e0y, nh\u1eefng thi\u1ebft k\u1ebf c\u00e0ng \u0111\u1ed9c \u0111\u00e1o, h\u1ea5p d\u1eabn, th\u1eadm ch\u00ed c\u00f3 th\u1ec3 khi\u1ebfn kh\u00e1ch h\u00e0ng th\u1ed1t l\u00ean \u201c\u00d4i m\u00f3n n\u00e0y hay th\u1eadt!\u201d ch\u1eafc ch\u1eafn s\u1ebd c\u00e0ng kh\u01a1i g\u1ee3i nhu c\u1ea7u mua s\u1eafm s\u1ea3n ph\u1ea9m \u0111\u00f3 c\u1ee7a h\u1ecd – nhu c\u1ea7u v\u1ed1n \u0111ang c\u00f2n \u201cng\u1ee7 say\u201d trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

3. K\u00edch th\u00edch nhu c\u1ea7u mua s\u1eafm<\/b><\/h2>\n

Khi nhu c\u1ea7u mua s\u1eafm ti\u1ec1m \u1ea9n \u0111ang d\u1ea7n tr\u1ed7i d\u1eady, kh\u00e1ch h\u00e0ng s\u1ebd \u0111\u1eb7t ra c\u00e1c c\u00e2u h\u1ecfi v\u1ec1 \u0111\u1eb7c t\u00ednh s\u1ea3n ph\u1ea9m v\u00e0 l\u1ee3i \u00edch m\u00e0 h\u1ecd nh\u1eadn \u0111\u01b0\u1ee3c khi s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m \u0111\u00f3 \u0111\u1ec3 t\u1ef1 thuy\u1ebft ph\u1ee5c m\u00ecnh c\u00f3 n\u00ean mua hay kh\u00f4ng.<\/span><\/p>\n

Trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y, bao b\u00ec c\u1ee7a b\u1ea1n \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c cung c\u1ea5p \u0111\u1eb7c tr\u01b0ng s\u1ea3n ph\u1ea9m, \u0111\u01b0a ra nh\u1eefng l\u1ee3i \u00edch th\u00fa v\u1ecb n\u1ed5i b\u1eadt v\u00e0 th\u1ef1c hi\u1ec7n th\u00f4ng tin qu\u1ea3ng c\u00e1o, h\u01b0\u1edbng d\u1eabn s\u1eed d\u1ee5ng.<\/span><\/p>\n

\"\u1ea2nh<\/p>\n

B\u1ea1n c\u0169ng c\u1ea7n l\u01b0u \u00fd, h\u00e3y <\/span>thi\u1ebft k\u1ebf bao b\u00ec<\/b> r\u00f5 r\u00e0ng, d\u1ec5 hi\u1ec3u \u0111\u1ec3 ng\u01b0\u1eddi ti\u00eau d\u00f9ng ti\u1ebfp c\u1eadn th\u00f4ng tin m\u1ed9t c\u00e1ch thu\u1eadn l\u1ee3i. Tr\u00e1nh s\u00e1ng t\u1ea1o \u201cqu\u00e1 \u0111\u00e0\u201d khi\u1ebfn kh\u00e1ch h\u00e0ng b\u1ed1i r\u1ed1i kh\u00f4ng r\u00f5 \u0111\u00e2u l\u00e0 t\u00ean g\u1ecdi, \u0111\u00e2u l\u00e0 n\u01a1i \u0111\u00f3ng – m\u1edf hay \u0111\u00e2u l\u00e0 n\u01a1i ch\u1ec9 ra \u0111\u1eb7c \u0111i\u1ec3m, h\u1ecd s\u1ebd s\u1eb5n s\u00e0ng \u0111\u1eb7t ch\u00fang xu\u1ed1ng v\u00e0 t\u00ecm ngay \u0111\u1ebfn nh\u1eefng s\u1ea3n ph\u1ea9m kh\u00e1c “th\u00e2n thi\u1ec7n” h\u01a1n.<\/span><\/p>\n

4. T\u00e1c \u0111\u1ed9ng t\u1edbi quy\u1ebft \u0111\u1ecbnh mua s\u1ea3n ph\u1ea9m<\/b><\/h2>\n

Theo Brian Richard – Gi\u00e1m \u0111\u1ed1c c\u00f4ng ty bao b\u00ec to\u00e0n c\u1ea7u MeadWestvaco Corporation (MWV), \u0111a s\u1ed1 ng\u01b0\u1eddi ti\u00eau d\u00f9ng r\u1ea5t coi tr\u1ecdng h\u00ecnh th\u1ee9c, m\u1eabu m\u00e3 s\u1ea3n ph\u1ea9m, bao b\u00ec \u0111\u00f3ng g\u00f3i v\u00e0 \u0111\u00e2y \u0111\u01b0\u1ee3c coi l\u00e0 th\u00e1ch th\u1ee9c l\u1edbn \u0111\u1ed1i v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u. C\u00f3 t\u1edbi 64% ng\u01b0\u1eddi ti\u00eau d\u00f9ng quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng t\u1ea1i \u0111i\u1ec3m b\u00e1n m\u00e0 kh\u00f4ng h\u1ec1 c\u00f3 s\u1ef1 nghi\u00ean c\u1ee9u t\u1eeb tr\u01b0\u1edbc v\u00e0 bao b\u00ec tr\u1ef1c ti\u1ebfp \u1ea3nh h\u01b0\u1edfng t\u1edbi quy\u1ebft \u0111\u1ecbnh \u0111\u00f3.<\/span><\/p>\n

\"\u1ea2nh<\/p>\n

V\u00ec v\u1eady c\u00f3 th\u1ec3 th\u1ea5y, vi\u1ec7c l\u00e0m sao khi\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 y\u00eau th\u00edch s\u1ea3n ph\u1ea9m t\u1eeb \u1ea5n t\u01b0\u1ee3ng \u0111\u1ea7u ti\u00ean tr\u1edf th\u00e0nh y\u1ebfu t\u1ed1 then ch\u1ed1t quy\u1ebft \u0111\u1ecbnh s\u1ee9c mua c\u1ee7a h\u1ecd v\u1edbi s\u1ea3n ph\u1ea9m \u0111\u00f3.<\/span><\/p>\n

5. T\u00e1c \u0111\u1ed9ng t\u1edbi \u00fd \u0111\u1ecbnh quay tr\u1edf l\u1ea1i mua s\u1ea3n ph\u1ea9m<\/b><\/h2>\n

N\u1ebfu t\u1ea1i \u0111i\u1ec3m b\u00e1n h\u00e0ng, m\u00e0u s\u1eafc v\u00e0 h\u00ecnh d\u00e1ng c\u1ee7a bao b\u00ec \u1ea3nh h\u01b0\u1edfng m\u1ea1nh t\u1edbi quy\u1ebft \u0111\u1ecbnh l\u1ef1a ch\u1ecdn c\u1ee7a kh\u00e1ch h\u00e0ng th\u00ec y\u1ebfu t\u1ed1 ti\u1ec7n \u00edch v\u00e0 h\u1eefu d\u1ee5ng c\u1ee7a ch\u00fang l\u1ea1i quy\u1ebft \u0111\u1ecbnh s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng sau \u0111\u00f3.<\/span><\/p>\n

\"\u1ea2nh<\/p>\n

Kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n th\u01b0\u1eddng k\u1ef3 v\u1ecdng v\u00e0o lo\u1ea1i <\/span>thi\u1ebft k\u1ebf bao b\u00ec<\/b> b\u1eaft m\u1eaft, \u0111\u1ed9c \u0111\u00e1o, ch\u1eafc ch\u1eafn, kh\u00f4ng d\u1ec5 r\u00e1ch – h\u1ecfng, c\u00f3 kh\u1ea3 n\u0103ng b\u1ea3o v\u1ec7 t\u1ed1t s\u1ea3n ph\u1ea9m b\u00ean trong v\u00e0 d\u1ec5 s\u1eed d\u1ee5ng, b\u1ea3o qu\u1ea3n. B\u00ean c\u1ea1nh \u0111\u00f3, ch\u1ea5t li\u1ec7u th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng, s\u1ee9c kh\u1ecfe, \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin, ti\u1ebft ki\u1ec7m di\u1ec7n t\u00edch c\u0169ng l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 \u0111\u01b0\u1ee3c ng\u01b0\u1eddi ti\u00eau d\u00f9ng ch\u00fa tr\u1ecdng. N\u1ebfu h\u00e0i l\u00f2ng v\u1edbi nh\u1eefng ti\u00eau ch\u00ed \u0111\u00f3, kh\u00e1ch h\u00e0ng s\u1eb5n s\u00e0ng quay tr\u1edf l\u1ea1i v\u1edbi gian h\u00e0ng c\u1ee7a b\u1ea1n v\u00e0o nh\u1eefng l\u1ea7n ti\u1ebfp theo.<\/span><\/p>\n

T\u1ea1m k\u1ebft<\/strong><\/p>\n

B\u1edfi v\u1eady, <\/span>thi\u1ebft k\u1ebf bao b\u00ec<\/b> kh\u00f4ng ch\u1ec9 c\u1ea7n \u0111\u1ea3m b\u1ea3o t\u00ednh th\u1ea9m m\u1ef9, kh\u1ea3 n\u0103ng qu\u1ea3ng c\u00e1o m\u00e0 c\u00f2n ph\u1ea3i \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c nhu c\u1ea7u s\u1eed d\u1ee5ng c\u1ee7a c\u00f4ng ch\u00fang. H\u00e3y t\u1ec9nh t\u00e1o v\u00e0 nghi\u00ean c\u1ee9u k\u1ef9 l\u01b0\u1ee1ng tr\u01b0\u1edbc khi thi\u1ebft k\u1ebf bao b\u00ec \u0111\u1ec3 ki\u1ec3m so\u00e1t \u0111\u01b0\u1ee3c \u1ea3nh h\u01b0\u1edfng c\u1ee7a ch\u00fang t\u1edbi h\u00e0nh vi mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng. Ho\u1eb7c b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ec3 c\u00e1c chuy\u00ean gia c\u1ee7a Sao Kim h\u1ed7 tr\u1ee3 trong d\u1ef1 \u00e1n quan tr\u1ecdng n\u00e0y b\u1eb1ng c\u00e1ch li\u00ean h\u1ec7 ngay v\u1edbi ch\u00fang t\u00f4i \u0111\u1ec3 \u0111\u01b0\u1ee3c gi\u1ea3i \u0111\u00e1p th\u1eafc m\u1eafc v\u00e0 t\u01b0 v\u1ea5n chuy\u00ean s\u00e2u.<\/span><\/p>\n

❐ Tham kh\u1ea3o th\u00eam: <\/a> <\/span>, <\/a> <\/span>, <\/a> <\/span><\/span><\/div>
<\/div>","protected":false},"excerpt":{"rendered":"

Quy\u1ebft \u0111\u1ecbnh mua s\u1eafm c\u1ee7a con ng\u01b0\u1eddi th\u01b0\u1eddng ch\u1ecbu t\u00e1c \u0111\u1ed9ng t\u1eeb r\u1ea5t nhi\u1ec1u y\u1ebfu t\u1ed1, trong \u0111\u00f3 thi\u1ebft k\u1ebf bao b\u00ec l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 tr\u1ef1c ti\u1ebfp. H\u00e3y c\u00f9ng xem \u1ea3nh h\u01b0\u1edfng c\u1ee7a thi\u1ebft k\u1ebf bao b\u00ec t\u1edbi h\u00e0nh vi mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng ra sao \u0111\u1ec3 r\u00fat ra \u0111\u01b0\u1ee3c nh\u1eefng b\u00e0i h\u1ecdc […]<\/p>\n","protected":false},"author":53,"featured_media":328070,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[370],"tags":[145],"class_list":["post-327879","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thiet-ke-bao-bi","tag-thit-k-bao-bi-sn-phm"],"acf":[],"views":3644,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/327879","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/users\/53"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/comments?post=327879"}],"version-history":[{"count":0,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/327879\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media\/328070"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media?parent=327879"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/categories?post=327879"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/tags?post=327879"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}