{"id":328283,"date":"2020-11-03T08:28:00","date_gmt":"2020-11-03T08:28:00","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=328283"},"modified":"2021-07-01T03:44:01","modified_gmt":"2021-07-01T03:44:01","slug":"xay-dung-creative-brief","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/xay-dung-thuong-hieu\/xay-dung-creative-brief\/","title":{"rendered":"Creative Brief &#8211; \u0111i\u1ec1u b\u1ea1n c\u1ea7n bi\u1ebft \u0111\u1ec3 \u0111i \u0111\u00fang h\u01b0\u1edbng"},"content":{"rendered":"\n<p><em><span style=\"color: #000000;\"><b>S\u00e1ng t\u1ea1o trong th\u1ebf gi\u1edbi qu\u1ea3ng c\u00e1o lu\u00f4n \u0111\u01b0\u1ee3c khuy\u1ebfn kh\u00edch. Tuy nhi\u00ean, s\u00e1ng t\u1ea1o c\u0169ng c\u1ea7n c\u00f3 nh\u1eefng gi\u1edbi h\u1ea1n nh\u1ea5t \u0111\u1ecbnh. V\u00e0 creative brief l\u00e0 n\u1ec1n t\u1ea3ng gi\u00fap nh\u1eefng ng\u01b0\u1eddi s\u00e1ng t\u1ea1o \u0111i \u0111\u00fang \u0111\u01b0\u1eddng, \u0111\u00fang h\u01b0\u1edbng.&nbsp;<\/b><\/span><\/em><\/p>\n\n\n\n<p><span style=\"font-weight: 400; color: #000000;\">Trong ng\u00e0nh truy\u1ec1n th\u00f4ng qu\u1ea3ng c\u00e1o, b\u1ea3n t\u00f3m t\u1eaft (brief) l\u00e0 v\u00f4 c\u00f9ng c\u1ea7n thi\u1ebft. N\u00f3 ch\u00ednh l\u00e0 b\u1ea3n \u0111\u1ed3 d\u1eabn \u0111\u01b0\u1eddng cho c\u00f4ng ty qu\u1ea3ng c\u00e1o (agency) v\u00e0 ph\u00eda \u0111\u1ed1i t\u00e1c kh\u00e1ch h\u00e0ng (client) x\u00e1c \u0111\u1ecbnh nh\u1eefng ti\u00eau chu\u1ea9n c\u01a1 b\u1ea3n \u0111\u1ec3 th\u1ef1c hi\u1ec7n m\u1ed9t chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o. Hi\u1ec7n nay, thu\u1eadt ng\u1eef \u201c<strong>creative brief<\/strong>\u201d \u0111ang \u0111\u01b0\u1ee3c b\u1ed9 ph\u1eadn Marketing \u1edf c\u00e1c doanh nghi\u1ec7p s\u1eed d\u1ee5ng r\u1ea5t nhi\u1ec1u. Creative brief l\u00e0 g\u00ec?&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"color: #000000;\"><b>Creative brief l\u00e0 g\u00ec?&nbsp;<\/b><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400; color: #000000;\">Creative brief (<a href=\"https:\/\/www.saokim.com.vn\/dich-vu\/tu-van-chien-luoc-thuong-hieu\/\">b\u1ea3n t\u00f3m t\u1eaft s\u00e1ng t\u1ea1o<\/a>) l\u00e0 b\u1ea3n t\u00f3m t\u1eaft t\u1ea5t c\u1ea3 c\u00e1c th\u00f4ng tin \u0111\u1ecbnh h\u01b0\u1edbng trong m\u1ed9t chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng, nh\u1eb1m gi\u00fap cho \u0111\u1ed9i ng\u0169 s\u00e1ng t\u1ea1o (creative team) c\u1ee7a agency th\u1ef1c hi\u1ec7n.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; color: #000000;\">Th\u00f4ng th\u01b0\u1eddng, b\u1ea3n t\u00f3m t\u1eaft s\u00e1ng t\u1ea1o \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1edfi account v\u00e0 planner (ng\u01b0\u1eddi l\u00ean k\u1ebf ho\u1ea1ch chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng). Sau khi \u0111\u00e3 ng\u1ed3i trao \u0111\u1ed5i v\u00e0 nh\u1eadn b\u1ea3n t\u00f3m t\u1eaft truy\u1ec1n th\u00f4ng (communication brief), account v\u00e0 planner c\u00f3 nhi\u1ec7m v\u1ee5 th\u1ef1c hi\u1ec7n b\u1ea3n t\u00f3m t\u1eaft s\u00e1ng t\u1ea1o.&nbsp;<\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" width=\"850\" height=\"708\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2020\/11\/thong_tin_creative_brief_1.jpg\" alt=\"Nh\u1eefng th\u00f4ng tin c\u1ea7n bi\u1ebft \u0111\u1ec3 t\u1ea1o ra b\u1ea3n creative brief\" class=\"wp-image-328298\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2020\/11\/thong_tin_creative_brief_1.jpg 850w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2020\/11\/thong_tin_creative_brief_1-600x500.jpg 600w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><span style=\"color: #000000;\"><i><span style=\"font-weight: 400;\">B\u1ea3n t\u00f3m t\u1eaft s\u00e1ng t\u1ea1o c\u1ee7a Red Bull v\u00e0 Reebok<\/span><\/i><\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; color: #000000;\">N\u1ebfu nh\u01b0 communication brief l\u00e0 b\u1ea3n t\u00f3m t\u1eaft truy\u1ec1n th\u00f4ng gi\u1eefa agency (c\u00f4ng ty qu\u1ea3ng c\u00e1o truy\u1ec1n th\u00f4ng) v\u00e0 client (\u0111\u1ed1i t\u00e1c c\u1ee7a c\u00f4ng ty qu\u1ea3ng c\u00e1o) th\u00ec creative brief l\u00e0 b\u1ea3n t\u00f3m t\u1eaft gi\u1eefa account, planner v\u00e0 creative team.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; color: #000000;\">Khi \u0111\u1ed9i nh\u00f3m n\u00e0y nh\u1eadn creative brief, h\u1ecd b\u1eaft \u0111\u1ea7u khai th\u00e1c t\u1ea5t c\u1ea3 c\u00e1c kh\u00eda c\u1ea1nh tr\u01b0\u1edbc khi l\u00ean k\u1ebf ho\u1ea1ch v\u00e0 th\u1ef1c hi\u1ec7n chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng. B\u1ea3n t\u00f3m t\u1eaft n\u00e0y gi\u00fap cho \u0111\u1ed9i ng\u0169 s\u00e1ng t\u1ea1o suy ngh\u0129 v\u00e0 l\u00ean c\u00e1c \u00fd t\u01b0\u1edfng s\u00e1ng t\u1ea1o nh\u01b0ng v\u1eabn n\u1eb1m trong ph\u1ea1m vi y\u00eau c\u1ea7u c\u1ee7a client.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; color: #000000;\">M\u1ed9t b\u1ea3n t\u00f3m t\u1eaft s\u00e1ng t\u1ea1o b\u1eaft bu\u1ed9c ng\u1eafn g\u1ecdn v\u00e0 x\u00fac t\u00edch, th\u1ec3 hi\u1ec7n \u0111\u1ea7y \u0111\u1ee7 v\u1ec1 c\u00e1c m\u1ee5c ti\u00eau v\u00e0 chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o cho s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a client. Th\u00f4ng th\u01b0\u1eddng, c\u00e1c th\u00f4ng tin quan tr\u1ecdng ch\u1ec9 g\u00f3i g\u1ecdn trong kho\u1ea3ng t\u1eeb 1 \u0111\u1ebfn 2 trang gi\u1ea5y A4.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"color: #000000;\"><b>V\u00ec sao c\u1ea7n ph\u1ea3i c\u00f3 creative brief?<\/b><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400; color: #000000;\">T\u1ea5t c\u1ea3 m\u1ecdi th\u1ee9 trong cu\u1ed9c s\u1ed1ng \u0111\u1ec1u c\u00f3 nguy\u00ean nh\u00e2n c\u1ee7a n\u00f3 v\u00e0 creative brief c\u0169ng kh\u00f4ng ngo\u1ea1i l\u1ec7. M\u1ed9t b\u1ea3n t\u00f3m t\u1eaft s\u00e1ng t\u1ea1o t\u1ed1t nh\u1ea5t c\u1ea7n \u0111\u01b0\u1ee3c th\u1ea3o lu\u1eadn b\u1edfi 4 b\u00ean \u2013 ph\u00eda client, account, planner v\u00e0 creative team c\u1ee7a agency.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; color: #000000;\">Nh\u1edd c\u00f3 b\u1ea3n t\u00f3m t\u1eaft n\u00e0y, c\u00e1c b\u00ean hi\u1ec3u r\u00f5 nh\u1eefng mong mu\u1ed1n v\u00e0 k\u1ef3 v\u1ecdng c\u1ee7a nhau c\u0169ng nh\u01b0 l\u00e0 th\u1eddi gian th\u1ef1c hi\u1ec7n chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o. N\u00f3 \u0111\u00f3ng vai tr\u00f2 l\u00e0 t\u00e0i li\u1ec7u quan tr\u1ecdng cho c\u00e1c h\u1ea1ng m\u1ee5c trong m\u1ed9t d\u1ef1 \u00e1n qu\u1ea3ng c\u00e1o truy\u1ec1n th\u00f4ng v\u00e0 l\u00e0 chu\u1ea9n m\u1ef1c \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 m\u1ed9t chi\u1ebfn d\u1ecbch l\u00e0 th\u00e0nh c\u00f4ng hay th\u1ea5t b\u1ea1i.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #000000;\"><b>X\u00e1c \u0111\u1ecbnh ph\u1ea1m vi th\u1ef1c hi\u1ec7n chi\u1ebfn d\u1ecbch&nbsp;<\/b><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400; color: #000000;\">B\u1ea3n t\u00f3m t\u1eaft s\u00e1ng t\u1ea1o th\u1ec3 hi\u1ec7n t\u1ea5t c\u1ea3 c\u00e1c th\u00f4ng tin c\u1ea7n ph\u1ea3i th\u1ef1c hi\u1ec7n m\u1ed9t chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng. N\u00f3 bao g\u1ed3m c\u00e1c m\u1ed1c th\u1eddi gian c\u1ea7n ph\u1ea3i th\u1ef1c hi\u1ec7n v\u00e0 ng\u00e2n s\u00e1ch cho d\u1ef1 \u00e1n \u0111\u00f3.&nbsp;<\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"850\" height=\"479\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2020\/11\/thong_tin_creative_brief_2.jpg\" alt=\"Nh\u1eefng th\u00f4ng tin c\u1ea7n bi\u1ebft \u0111\u1ec3 t\u1ea1o ra b\u1ea3n creative brief\" class=\"wp-image-328299\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2020\/11\/thong_tin_creative_brief_2.jpg 850w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2020\/11\/thong_tin_creative_brief_2-730x411.jpg 730w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><span style=\"color: #000000;\"><i><span style=\"font-weight: 400;\">B\u1ea3n creative brief l\u00e0 n\u1ec1n t\u1ea3ng \u0111\u1ec3 th\u1ef1c hi\u1ec7n m\u1ed9t chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o th\u00e0nh c\u00f4ng<\/span><\/i><\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; color: #000000;\">\u0110\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 \u0111\u00fang v\u1edbi m\u1ee5c ti\u00eau \u0111\u1ec1 ra ban \u0111\u1ea7u? Chi ph\u00ed b\u1ecf ra c\u00f3 x\u1ee9ng \u0111\u00e1ng v\u1edbi k\u1ebft qu\u1ea3 thu v\u1ec1 hay kh\u00f4ng? Chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o d\u00e0nh cho nh\u00e3n h\u00e0ng n\u00e0o c\u1ee7a kh\u00e1ch h\u00e0ng? C\u1ea7m trong tay b\u1ea3n t\u00f3m t\u1eaft n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi h\u00f3c b\u00faa t\u01b0\u01a1ng t\u1ef1.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #000000;\"><b>X\u00e1c \u0111\u1ecbnh \u0111\u00fang th\u1eddi gian th\u1ef1c hi\u1ec7n&nbsp;<\/b><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400; color: #000000;\">C\u00e1c chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng ho\u1eb7c m\u1ed9t d\u1ef1 \u00e1n n\u00e2ng cao th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec1u c\u00f3 th\u1eddi gian di\u1ec5n ra. Ngo\u00e0i ra, l\u1ecbch tr\u00ecnh th\u1ef1c hi\u1ec7n c\u00e1c \u0111\u1ea7u vi\u1ec7c c\u0169ng c\u1ea7n \u0111\u01b0a v\u00e0o b\u1ea3n t\u00f3m t\u1eaft. Agency th\u01b0\u1eddng c\u00f3 r\u1ea5t nhi\u1ec1u d\u1ef1 \u00e1n ph\u1ea3i th\u1ef1c hi\u1ec7n v\u00e0 vi\u1ec7c ghi c\u1ee5 th\u1ec3 ng\u00e0y v\u00e0 gi\u1edd th\u1ef1c hi\u1ec7n gi\u00fap c\u00e1c \u0111\u1ed9i nh\u00f3m trong agency v\u00e0 client ki\u1ec3m so\u00e1t \u0111\u01b0\u1ee3c ti\u1ebfn \u0111\u1ed9 c\u1ee7a c\u00e1c k\u1ebf ho\u1ea1ch th\u1ef1c hi\u1ec7n.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; color: #000000;\">D\u00f9 quy m\u00f4 d\u1ef1 \u00e1n l\u00e0 l\u1edbn hay nh\u1ecf, th\u1eddi gian ch\u1ea1y chi\u1ebfn d\u1ecbch lu\u00f4n quan tr\u1ecdng. Tr\u01b0\u1edfng nh\u00f3m ho\u1eb7c qu\u1ea3n l\u00fd lu\u00f4n n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c \u0111\u1ed9i ng\u0169 c\u1ee7a m\u00ecnh \u0111ang th\u1ef1c hi\u1ec7n \u0111\u1ebfn \u0111\u00e2u v\u00e0 l\u00e0 th\u01b0\u1edbc \u0111o n\u0103ng su\u1ea5t l\u00e0m vi\u1ec7c c\u1ee7a c\u00e1c th\u00e0nh vi\u00ean trong nh\u00f3m.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; color: #000000;\">C\u00e1c m\u1ed1c th\u1eddi gian th\u1ef1c hi\u1ec7n chi\u1ebfn d\u1ecbch (bao g\u1ed3m th\u1eddi gian di\u1ec5n ra) c\u1ea7n \u0111\u01b0\u1ee3c trao \u0111\u1ed5i gi\u1eefa 4 b\u00ean \u0111\u1ec3 \u0111\u01b0a ra ti\u1ebfn tr\u00ecnh th\u1eddi gian ph\u00f9 h\u1ee3p v\u1edbi kh\u1ed1i l\u01b0\u1ee3ng c\u00f4ng vi\u1ec7c.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #000000;\"><b>Tr\u00e1nh b\u1ecb l\u1ea1c l\u1ed1i&nbsp;<\/b><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400; color: #000000;\">C\u00f3 bao gi\u1edd b\u1ea1n b\u1ecb l\u1ea1c \u0111\u01b0\u1eddng ch\u01b0a? C\u00f3 ph\u1ea3i b\u1ea1n s\u1ebd m\u1edf b\u1ea3n \u0111\u1ed3 v\u00e0 t\u00ecm \u0111\u01b0\u1eddng \u0111i? B\u1ea3n t\u00f3m t\u1eaft \u0111\u01b0\u1ee3c v\u00ed nh\u01b0 t\u1ea5m b\u1ea3n \u0111\u1ed3 cho m\u1ed9t chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng. B\u1ea1n \u0111\u00e3 bao gi\u1edd b\u1ed1i r\u1ed1i kh\u00f4ng bi\u1ebft chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng d\u00e0nh cho nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1n gi\u1ea3 n\u00e0o, qu\u1ea3ng c\u00e1o cho s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 \u1edf \u0111\u00e2u v\u00e0 v\u00ec sao?&nbsp;<\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2020\/11\/thong_tin_creative_brief_3-1.jpg\" alt=\"Nh\u1eefng th\u00f4ng tin c\u1ea7n bi\u1ebft \u0111\u1ec3 t\u1ea1o ra b\u1ea3n creative brief\" class=\"wp-image-328300\"\/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><span style=\"color: #000000;\"><i><span style=\"font-weight: 400;\">B\u1ea1n s\u1ebd kh\u00f4ng b\u1ecb m\u1ea5t ph\u01b0\u01a1ng h\u01b0\u1edbng khi th\u1ef1c hi\u1ec7n theo b\u1ea3n brief<\/span><\/i><\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; color: #000000;\">M\u1ed9t b\u1ea3n t\u00f3m t\u1eaft s\u00e1ng t\u1ea1o s\u1ebd l\u00e0 kim ch\u1ec9 nam v\u00e0 gi\u00fap b\u1ea1n c\u00f3 c\u00e1c c\u00e2u tr\u1ea3 l\u1eddi cho nh\u1eefng c\u00e2u h\u1ecfi t\u01b0\u01a1ng t\u1ef1 nh\u01b0 tr\u00ean. T\u1ea5t c\u1ea3 c\u00e1c th\u00e0nh vi\u00ean tham gia chi\u1ebfn d\u1ecbch c\u0169ng s\u1ebd hi\u1ec3u \u0111\u01b0\u1ee3c nh\u1eefng th\u00f4ng tin c\u01a1 b\u1ea3n v\u00e0 g\u00f3p c\u00e1c \u00fd t\u01b0\u1edfng r\u00f5 r\u00e0ng h\u01a1n. H\u1ecd c\u0169ng hi\u1ec3u nh\u1eefng g\u00ec \u201c\u0111ang\u201d ho\u1eb7c \u201cs\u1ebd\u201d di\u1ec5n ra v\u00e0 v\u00ec sao ph\u1ea3i th\u1ef1c hi\u1ec7n chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o \u0111\u00f3.&nbsp;<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li style=\"font-weight: 400;\"><span style=\"font-weight: 400; color: #000000;\">Th\u1eddi gian di\u1ec5n ra chi\u1ebfn d\u1ecbch?<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400; color: #000000;\">\u0110\u1ed1i t\u01b0\u1ee3ng kh\u00e1n gi\u1ea3 ho\u1eb7c kh\u00e1ch h\u00e0ng ch\u00ednh?&nbsp;<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400; color: #000000;\">S\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ea7n ch\u1ea1y qu\u1ea3ng c\u00e1o?&nbsp;<\/span><\/li><\/ul>\n\n\n\n<p><span style=\"font-weight: 400; color: #000000;\">B\u1ea1n th\u1ea5y \u0111\u1ea5y, b\u1ea1n ho\u1eb7c b\u1ea5t c\u1ee9 th\u00e0nh vi\u00ean trong nh\u00f3m kh\u00f4ng ph\u1ea3i tr\u1ea3 l\u1eddi nhi\u1ec1u l\u1ea7n cho nh\u1eefng c\u00e2u h\u1ecfi gi\u1ed1ng nhau nh\u01b0 v\u1eady!<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"color: #000000;\"><b>Nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0o t\u1ea1o n\u00ean m\u1ed9t b\u1ea3n Creative Brief ch\u1ec9n chu?<\/b><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #000000;\"><b>C\u00e1c th\u00f4ng tin li\u00ean quan<\/b><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400; color: #000000;\">\u0110\u1ec3 m\u1ed9t chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng th\u00e0nh c\u00f4ng, c\u00e1c th\u00f4ng tin trong b\u1ea3n t\u00f3m t\u1eaft s\u00e1ng t\u1ea1o ph\u1ea3i \u0111\u1ea7y \u0111\u1ee7 v\u00e0 x\u00fac t\u00edch.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; color: #000000;\">C\u00e1c th\u00f4ng tin c\u1ed1t l\u00f5i nh\u1ea5t thi\u1ebft ph\u1ea3i c\u00f3 trong b\u1ea3n t\u00f3m t\u1eaft. Sau khi \u0111\u00e3 c\u00f3 c\u00e1c kh\u1ed1i th\u00f4ng tin n\u00e0y, b\u1ea1n h\u00e3y \u0111\u1eb7t c\u00e1c m\u1ee5c ti\u00eau th\u1ef1c hi\u1ec7n v\u00e0 x\u00e1c \u0111\u1ecbnh c\u00e1c nh\u00e2n s\u1ef1 ch\u1ecbu tr\u00e1ch nhi\u1ec7m. B\u1ed5 sung c\u00e1c ph\u1ea7n \u0111\u00f3 v\u00e0o trong b\u1ea3n t\u00f3m t\u1eaft \u0111\u1ec3 qu\u1ea3n l\u00fd c\u1ea5p cao trong agency n\u1eafm \u0111\u01b0\u1ee3c ti\u1ebfn \u0111\u1ed9.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; color: #000000;\">Trong b\u1ea3n t\u00f3m t\u1eaft, account v\u00e0 planner c\u1ea7n th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c c\u00e1c th\u00f4ng tin c\u01a1 b\u1ea3n sau:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li style=\"font-weight: 400;\"><span style=\"font-weight: 400; color: #000000;\">C\u00e1c th\u00f4ng tin ch\u00ednh: l\u1ecbch s\u1eed h\u00ecnh th\u00e0nh c\u00f4ng ty c\u1ee7a client, \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u1ed9c gi\u1ea3\/kh\u00e1n gi\u1ea3 m\u1ee5c ti\u00eau c\u1ea7n h\u01b0\u1edbng \u0111\u1ebfn (\u0111\u1ed9 tu\u1ed5i, gi\u1edbi t\u00ednh, ngh\u1ec1 nghi\u1ec7p), v\u00ec sao client c\u1ea7n th\u1ef1c hi\u1ec7n chi\u1ebfn d\u1ecbch, b\u1ed1i c\u1ea3nh di\u1ec5n ra chi\u1ebfn d\u1ecbch, c\u00e1c m\u1ee5c ti\u00eau th\u1ef1c hi\u1ec7n chi\u1ebfn d\u1ecbch, k\u1ef3 v\u1ecdng c\u1ee7a client sau khi k\u1ebft th\u00fac chi\u1ebfn d\u1ecbch,\u2026<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400; color: #000000;\">C\u00e1c th\u00f4ng tin c\u00f3 li\u00ean quan: s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ea7n qu\u1ea3ng c\u00e1o, th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n ch\u1ea1y qu\u1ea3ng c\u00e1o v\u00e0 c\u00e1c th\u00f4ng tin tham kh\u1ea3o v\u1ec1 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5\/h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u, th\u00f4ng tin c\u1ee7a c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh (tr\u1ef1c ti\u1ebfp v\u00e0 gi\u00e1n ti\u1ebfp), t\u00ecnh h\u00ecnh hi\u1ec7n t\u1ea1i c\u1ee7a ng\u00e0nh h\u00e0ng,\u2026<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400; color: #000000;\">Ti\u1ebfn \u0111\u1ed9 th\u1ef1c hi\u1ec7n: c\u00e1c m\u1ed1c th\u1eddi gian th\u1ef1c hi\u1ec7n d\u1ef1 \u00e1n, th\u1eddi gian \u0111\u1ec1 xu\u1ea5t c\u00e1c \u00fd t\u01b0\u1edfng sau khi \u0111\u00e3 nh\u1eadn \u0111\u01b0\u1ee3c b\u1ea3n t\u00f3m t\u1eaft truy\u1ec1n th\u00f4ng t\u1eeb client, th\u1eddi gian trao \u0111\u1ed5i t\u1eebng h\u1ea1ng m\u1ee5c trong chi\u1ebfn d\u1ecbch, th\u1eddi h\u1ea1n th\u1ef1c hi\u1ec7n c\u00e1c h\u1ea1ng m\u1ee5c,\u2026<\/span><\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"850\" height=\"496\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2020\/11\/thong_tin_creative_brief_4.jpg\" alt=\"Nh\u1eefng th\u00f4ng tin c\u1ea7n bi\u1ebft \u0111\u1ec3 t\u1ea1o ra b\u1ea3n creative brief\" class=\"wp-image-328301\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2020\/11\/thong_tin_creative_brief_4.jpg 850w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2020\/11\/thong_tin_creative_brief_4-730x426.jpg 730w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><span style=\"color: #000000;\"><i><span style=\"font-weight: 400;\">\u0110\u01b0\u1eddng \u0111i c\u00e0ng d\u1ec5 d\u00e0ng khi b\u1ea3n brief c\u00e0ng chi ti\u1ebft<\/span><\/i><\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #000000;\"><b>C\u00e1c chi\u1ebfn l\u01b0\u1ee3c ho\u1eb7c m\u1ee5c ti\u00eau c\u1ea7n c\u00f3<\/b><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400; color: #000000;\">B\u1ea3n t\u00f3m t\u1eaft c\u1ea7n th\u1ec3 hi\u1ec7n c\u00e1c m\u1ee5c ti\u00eau th\u1ef1c hi\u1ec7n. V\u00ec sao b\u1ea1n c\u1ea7n th\u1ef1c hi\u1ec7n chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o? M\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n l\u00e0 g\u00ec? B\u1ea1n c\u00f3 k\u1ef3 v\u1ecdng g\u00ec \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau? C\u00f3 ph\u1ea3i th\u1ef1c hi\u1ec7n chi\u1ebfn d\u1ecbch \u0111\u1ec3 gi\u1ea3i quy\u1ebft m\u1ed9t v\u1ea5n \u0111\u1ec1 n\u00e0o \u0111\u00f3 kh\u00f4ng? L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 \u0111o l\u01b0\u1eddng t\u00ednh hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch? C\u00f3 c\u1ea7n ph\u1ea3i \u0111\u1eb7t c\u00e1c ch\u1ec9 ti\u00eau t\u01b0\u01a1ng \u1ee9ng kh\u00f4ng?&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; color: #000000;\">V\u00ed d\u1ee5 b\u1ea1n c\u1ea7n t\u0103ng doanh s\u1ed1 cho kem che khuy\u1ebft \u0111i\u1ec3m, th\u00ec b\u1ea1n s\u1ebd \u0111\u1eb7t m\u1ee5c ti\u00eau b\u00e1n \u0111\u01b0\u1ee3c 500 tu\u00fdp trong v\u00f2ng 3 th\u00e1ng. Khi b\u1ea1n \u0111\u1eb7t c\u00e1c c\u00e2u h\u1ecfi v\u00e0 t\u00ecm l\u1eddi gi\u1ea3i \u0111\u00e1p, b\u1ea1n s\u1ebd x\u00e1c \u0111\u1ecbnh c\u00e1c m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng.&nbsp;<\/span><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><strong>Xem th\u00eam: <a href=\"https:\/\/www.saokim.com.vn\/cam-nang\/thiet-ke-profile-cong-ty\/\">Thi\u1ebft k\u1ebf profile c\u00f4ng ty, t\u1ea5t c\u1ea3 nh\u1eefng g\u00ec b\u1ea1n c\u1ea7n bi\u1ebft<\/a><\/strong><\/p><\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #000000;\"><b>\u0110\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ch\u1ee7 ch\u1ed1t<\/b><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400; color: #000000;\">X\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ch\u1ee7 ch\u1ed1t kh\u00f4ng ch\u1ec9 li\u1ec7t k\u00ea nh\u00e2n kh\u1ea9u h\u1ecdc (gi\u1edbi t\u00ednh, \u0111\u1ed9 tu\u1ed5i, t\u00ecnh tr\u1ea1ng h\u00f4n nh\u00e2n,\u2026). B\u1ea1n c\u00f2n c\u1ea7n ph\u1ea3i suy ngh\u0129 s\u00e2u xa h\u01a1n. B\u1ea1n c\u1ed1 g\u1eafng ti\u1ebfp c\u1eadn v\u1edbi nh\u1eefng ai khi th\u1ef1c hi\u1ec7n chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng? B\u1ea1n c\u00f3 hi\u1ec3u h\u00e0nh vi ti\u00eau d\u00f9ng c\u1ee7a kh\u00e1ch h\u00e0ng kh\u00f4ng? B\u1ea1n c\u00f3 hi\u1ec3u t\u00e2m t\u01b0 v\u00e0 nguy\u1ec7n v\u1ecdng c\u1ee7a h\u1ecd kh\u00f4ng?<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; color: #000000;\">V\u00ed d\u1ee5 b\u00e1n s\u1ea3n ph\u1ea9m cho th\u1ebf h\u1ec7 Z c\u1ea7n vui nh\u1ed9n v\u00e0 n\u0103ng \u0111\u1ed9ng. Nh\u01b0ng n\u1ebfu b\u1ea1n b\u00e1n s\u1ea3n ph\u1ea9m ho\u1eb7c cung c\u1ea5p d\u1ecbch v\u1ee5 cho th\u1ebf h\u1ec7 ng\u01b0\u1eddi cao tu\u1ed5i, th\u00ec b\u1ea1n c\u1ea7n ph\u1ea3i th\u1ec3 hi\u1ec7n t\u00ednh m\u1eb7n m\u00e0 trong chi\u1ebfn d\u1ecbch qu\u1ea3ng b\u00e1.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; color: #000000;\">M\u1ed9t \u0111i\u1ec1u c\u1ea7n l\u01b0u \u00fd th\u00eam l\u00e0 ng\u01b0\u1eddi \u0111i mua s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n ch\u01b0a h\u1eb3n l\u00e0 kh\u00e1ch h\u00e0ng ch\u1ee7 ch\u1ed1t. V\u00ed d\u1ee5 nh\u01b0 ng\u01b0\u1eddi th\u01b0\u1eddng mua qu\u1ea7n \u00e1o cho nam gi\u1edbi c\u00f3 th\u1ec3 l\u00e0 v\u1ee3 ho\u1eb7c ng\u01b0\u1eddi y\u00eau c\u1ee7a h\u1ecd. V\u00ec v\u1eady, b\u1ea1n c\u1ea7n m\u1edf r\u1ed9ng b\u00e1n k\u00ednh \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng trong chi\u1ebfn d\u1ecbch.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #000000;\"><b>C\u00e1c c\u00f4ng c\u1ee5 b\u1ea1n c\u1ea7n<\/b><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400; color: #000000;\">D\u00f9 b\u1ea1n th\u1ef1c hi\u1ec7n chi\u1ebfn d\u1ecbch tr\u00ean n\u1ec1n t\u1ea3ng s\u1ed1 hay truy\u1ec1n th\u1ed1ng, th\u00ec b\u1ea1n c\u1ea7n ph\u1ea3i x\u00e1c \u0111\u1ecbnh c\u00e1c c\u00f4ng c\u1ee5 b\u1ea1n s\u1ebd s\u1eed d\u1ee5ng. N\u1ebfu b\u1ea1n th\u1ef1c hi\u1ec7n c\u1ea3 hai n\u1ec1n t\u1ea3ng tr\u00ean, th\u00ec b\u1ea1n c\u00e0ng n\u00ean x\u00e1c \u0111\u1ecbnh r\u00f5 c\u00e1c nh\u00f3m c\u00f4ng c\u1ee5. C\u00e1c nh\u00f3m c\u00f4ng c\u1ee5 c\u00f3 th\u1ec3 l\u00e0 c\u00e1c \u1ea5n ph\u1ea9m truy\u1ec1n th\u00f4ng, c\u00e1c k\u00eanh qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn,\u2026<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #000000;\"><b>Ng\u00e2n s\u00e1ch d\u1ef1 ki\u1ebfn<\/b><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400; color: #000000;\">B\u1ea1n n\u00ean x\u00e1c \u0111\u1ecbnh ng\u00e2n s\u00e1ch th\u1ef1c hi\u1ec7n chi\u1ebfn d\u1ecbch v\u00e0 th\u1ec3 hi\u1ec7n r\u00f5 trong b\u1ea3n t\u00f3m t\u1eaft. Nhi\u1ec7m v\u1ee5 cao c\u1ea3 c\u1ee7a account v\u00e0 planner c\u00f2n th\u1ec3 hi\u1ec7n \u1edf \u0111i\u1ec3m n\u00e0y. Account v\u00e0 planner ph\u1ea3i \u01b0\u1edbc t\u00ednh chi ph\u00ed d\u1ef1 ki\u1ebfn v\u00e0 th\u1ea3o lu\u1eadn v\u1edbi client.&nbsp;<\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"603\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2020\/11\/thong_tin_creative_brief_5.jpg\" alt=\"Nh\u1eefng th\u00f4ng tin c\u1ea7n bi\u1ebft \u0111\u1ec3 t\u1ea1o ra b\u1ea3n creative brief\" class=\"wp-image-328302\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2020\/11\/thong_tin_creative_brief_5.jpg 900w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2020\/11\/thong_tin_creative_brief_5-730x489.jpg 730w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><span style=\"color: #000000;\"><i><span style=\"font-weight: 400;\">\u0110\u1eebng qu\u00ean d\u1ef1 t\u00ednh ng\u00e2n s\u00e1ch v\u00e0 b\u1ed5 sung n\u00f3 v\u00e0o b\u1ea3n brief<\/span><\/i><\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; color: #000000;\">Sau \u0111\u00f3, c\u00e1c b\u00ean th\u1ed1ng nh\u1ea5t chi ph\u00ed sao cho ph\u00f9 h\u1ee3p v\u1edbi t\u00ecnh h\u00ecnh th\u1ef1c t\u1ebf v\u00e0 t\u1ea1o h\u1ee3p \u0111\u1ed3ng (c\u00e0ng chi ti\u1ebft c\u00e0ng t\u1ed1t). Account v\u00e0 planner c\u00f3 th\u1ec3 ph\u1ea3i ghi ch\u00fa ng\u00e2n s\u00e1ch v\u00e0o b\u1ea3n t\u00f3m t\u1eaft \u0111\u1ec3 \u0111\u1ed9i ng\u0169 s\u00e1ng t\u1ea1o tri\u1ec3n khai chi\u1ebfn d\u1ecbch tr\u00ean c\u00e1c k\u00eanh qu\u1ea3ng c\u00e1o.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"color: #000000;\"><b>T\u1ea1m k\u1ebft<\/b><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400; color: #000000;\">Qua b\u00e0i vi\u1ebft n\u00e0y, <strong><a href=\"https:\/\/www.saokim.com.vn\/\">Sao Kim<\/a><\/strong> hy v\u1ecdng b\u1ea1n \u0111\u00e3 hi\u1ec3u r\u00f5 creative brief l\u00e0 g\u00ec. T\u1ea5t c\u1ea3 c\u00e1c c\u00f4ng ty truy\u1ec1n th\u00f4ng qu\u1ea3ng c\u00e1o \u0111\u1ec1u c\u1ea7n c\u00f3 creative brief (b\u1ea3n t\u00f3m t\u1eaft s\u00e1ng t\u1ea1o). M\u1ed9t s\u1ed1 doanh nghi\u1ec7p c\u00f3 b\u1ed9 ph\u1eadn Marketing Qu\u1ea3ng C\u00e1o c\u0169ng n\u00ean c\u00f3 b\u1ea3n n\u00e0y.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; color: #000000;\">Khi l\u1eadp m\u1ed9t b\u1ea3n t\u00f3m t\u1eaft l\u00e0 b\u1ea1n \u0111ang ph\u00e1c th\u1ea3o h\u00ecnh \u1ea3nh c\u1ee7a m\u1ed9t chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng qu\u1ea3ng c\u00e1o v\u00e0 c\u00f3 50% c\u01a1 h\u1ed9i chi\u1ebfn th\u1eafng. N\u1ebfu c\u1ea7n h\u1ed7 tr\u1ee3 t\u01b0 v\u1ea5n, b\u1ea1n li\u00ean h\u1ec7 v\u1edbi Sao Kim t\u1ea1i:<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Hotline:&nbsp;<\/span><b>0964.699.499<\/b><span style=\"font-weight: 400;\">&nbsp;&nbsp;Email:&nbsp;<\/span><a style=\"color: #000000;\" href=\"mailto:info@saokim.com.vn\"><b>info@saokim.com.vn<\/b><\/a><\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\"><b>TP HN:<\/b><span style=\"font-weight: 400;\"> T\u1ea7ng 3, T\u00f2a nh\u00e0 Stellar Garden, 35 L\u00ea V\u0103n Thi\u00eam, Thanh Xu\u00e2n<\/span><\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\"><b>TP HCM:<\/b><span style=\"font-weight: 400;\">\u00a0L\u1ea7u 3, To\u00e0 nh\u00e0 Hoa L\u00e2m, 02 Thi S\u00e1ch, Qu\u1eadn 1<\/span><\/span><\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p><strong>Follow c\u00e1c b\u00e0i vi\u1ebft ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a Sao Kim t\u1ea1i:&nbsp;<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.saokim.com.vn\/blog\/\"><strong>Blog Sao Kim<\/strong><\/a>,&nbsp;<a href=\"https:\/\/www.saokim.com.vn\/cam-nang\/\"><strong>C\u1ea9m Nang Sao Kim<\/strong><\/a>&nbsp;<\/p>\n\n\n\n<p><strong>Facebook:<\/strong>&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.facebook.com\/saokimbranding\" target=\"_blank\"><strong>Sao Kim Branding<\/strong><\/a><\/p>\n\n\n\n<p><strong>Case study Behance<\/strong>:&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.behance.net\/saokimbranding\" target=\"_blank\"><strong>Sao Kim Branding<\/strong><\/a><\/p>\n\n\n\n<p>#SaoKim #SaoKimBranding #ThietKeLogo #Logo<\/p>\n<div class=\"saokim-link-exchange\"><span id=\"link_566213651\">&#10064; Tham kh\u1ea3o th\u00eam: <span class=\"txtlink\"><a href=\"https:\/\/www.saokim.com.vn\/dich-vu\/thiet-ke-logo\/\" target=\"_blank\" rel=\"dofollow\" title=\"c\u00f4ng ty thi\u1ebft k\u1ebf logo\">C\u00f4ng ty thi\u1ebft k\u1ebf logo<\/a> <\/span>, <span class=\"txtlink\"><a href=\"https:\/\/www.saokim.com.vn\/dich-vu\/dang-ky-ban-quyen-tac-gia-logo-nhan-hieu\/\" target=\"_blank\" rel=\"dofollow\" title=\"\u0111\u0103ng k\u00fd b\u1ea3n quy\u1ec1n logo\">\u0111\u0103ng k\u00fd b\u1ea3n quy\u1ec1n logo<\/a> <\/span>, <span class=\"txtlink\"><a href=\"https:\/\/www.saokim.com.vn\/dich-vu\/thiet-ke-lich-tet\/\" target=\"_blank\" rel=\"dofollow\" title=\"thi\u1ebft k\u1ebf l\u1ecbch treo t\u01b0\u1eddng\">Thi\u1ebft k\u1ebf l\u1ecbch treo t\u01b0\u1eddng<\/a> <\/span><\/span><\/div><div class=\"clearfix\"><\/div>","protected":false},"excerpt":{"rendered":"<p>S\u00e1ng t\u1ea1o trong th\u1ebf gi\u1edbi qu\u1ea3ng c\u00e1o lu\u00f4n \u0111\u01b0\u1ee3c khuy\u1ebfn kh\u00edch. Tuy nhi\u00ean, s\u00e1ng t\u1ea1o c\u0169ng c\u1ea7n c\u00f3 nh\u1eefng gi\u1edbi h\u1ea1n nh\u1ea5t \u0111\u1ecbnh. V\u00e0 creative brief l\u00e0 n\u1ec1n t\u1ea3ng gi\u00fap nh\u1eefng ng\u01b0\u1eddi s\u00e1ng t\u1ea1o \u0111i \u0111\u00fang \u0111\u01b0\u1eddng, \u0111\u00fang h\u01b0\u1edbng.&nbsp; Trong ng\u00e0nh truy\u1ec1n th\u00f4ng qu\u1ea3ng c\u00e1o, b\u1ea3n t\u00f3m t\u1eaft (brief) l\u00e0 v\u00f4 c\u00f9ng c\u1ea7n thi\u1ebft. N\u00f3 [&hellip;]<\/p>\n","protected":false},"author":44,"featured_media":328284,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10],"tags":[19],"class_list":["post-328283","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-xay-dung-thuong-hieu","tag-xay-dng-thng-hiu"],"acf":[],"views":1813,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/328283","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/users\/44"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/comments?post=328283"}],"version-history":[{"count":0,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/328283\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media\/328284"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media?parent=328283"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/categories?post=328283"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/tags?post=328283"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}