{"id":328319,"date":"2020-11-08T03:07:00","date_gmt":"2020-11-08T03:07:00","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=328319"},"modified":"2024-01-16T14:55:50","modified_gmt":"2024-01-16T07:55:50","slug":"xay-dung-thuong-hieu-cho-doanh-nghiep-sme","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/xay-dung-thuong-hieu\/xay-dung-thuong-hieu-cho-doanh-nghiep-sme\/","title":{"rendered":"6 B\u01b0\u1edbc x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u cho doanh nghi\u1ec7p SME"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><em>X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u t\u1eeb l\u00e2u lu\u00f4n l\u00e0 m\u1ed9t b\u00e0i to\u00e1n kh\u00f3 \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p, \u0111\u1eb7c bi\u1ec7t l\u00e0 SMEs. Vi\u1ec7c c\u00f3 cho m\u00ecnh nh\u1eefng quy tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u r\u00f5 r\u00e0ng s\u1ebd gi\u00fap doanh nghi\u1ec7p gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c nh\u1eefng v\u1ea5n \u0111\u1ec1 nan gi\u1ea3i cho c\u00e2u chuy\u1ec7n ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u. T\u00ecm hi\u1ec3u ngay quy tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u cho doanh nghi\u1ec7p SME d\u01b0\u1edbi \u0111\u00e2y \u0111\u1ec3 t\u00ecm ra gi\u1ea3i ph\u00e1p\u2026.<\/em><\/span><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"color: #000000;\">1. Th\u01b0\u01a1ng hi\u1ec7u (Brand) l\u00e0 g\u00ec?<\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Tr\u01b0\u1edbc khi x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, c\u1ea7n hi\u1ec3u r\u00f5 Th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec. Theo \u0111\u1ecbnh ngh\u0129a c\u1ee7a WPTO, Th\u01b0\u01a1ng hi\u1ec7u l\u00e0 \u0111\u1eb7c \u0111i\u1ec3m \u0111\u1ec3 nh\u1eadn bi\u1ebft m\u1ed9t s\u1ea3n ph\u1ea9m hay m\u1ed9t d\u1ecbch v\u1ee5 n\u00e0o \u0111\u00f3 \u0111\u01b0\u1ee3c cung c\u1ea5p doanh nghi\u1ec7p hay c\u00e1 nh\u00e2n n\u00e0y. C\u00e1c \u0111\u1eb7c \u0111i\u1ec3m \u0111\u00f3 c\u00f3 th\u1ec3 l\u00e0 k\u00fd hi\u1ec7u, bi\u1ec3u t\u01b0\u1ee3ng (logo), kh\u1ea9u hi\u1ec7u (slogan),&#8230; hay c\u00e1c gi\u00e1 tr\u1ecb v\u00f4 h\u00ecnh kh\u00e1c nh\u01b0: ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m, &#8230;<\/span><\/p>\n<p style=\"text-align: center;\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-328320\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2020\/11\/xay-dung-thuong-hieu-cho-doanh-nghiep-SME_1.jpg\" alt=\"6 b\u01b0\u1edbc x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u cho doanh nghi\u1ec7p SME\" width=\"850\" height=\"602\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2020\/11\/xay-dung-thuong-hieu-cho-doanh-nghiep-SME_1.jpg 850w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2020\/11\/xay-dung-thuong-hieu-cho-doanh-nghiep-SME_1-706x500.jpg 706w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><span style=\"color: #000000;\"><em>X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u cho doanh nghi\u1ec7p SME<\/em><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Hay n\u00f3i c\u00e1ch kh\u00e1c, th\u01b0\u01a1ng hi\u1ec7u l\u00e0 c\u00e1ch m\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n c\u1ea3m nh\u1eadn v\u1ec1 doanh nghi\u1ec7p, bao g\u1ed3m c\u1ea3 nh\u1eefng s\u1ee9 m\u1ec7nh v\u00e0 gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i.<\/span><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"color: #000000;\">2. C\u00e1c y\u1ebfu t\u1ed1 t\u1ea1o n\u00ean th\u01b0\u01a1ng hi\u1ec7u cho doanh nghi\u1ec7p SME<\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Hi\u1ec7n nay, m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u t\u1ed1t kh\u00f4ng ch\u1ec9 mang \u0111\u1ebfn m\u1ed9t s\u1ea3n ph\u1ea9m t\u1ed1t, m\u00e0 c\u00f2n bao g\u1ed3m nhi\u1ec1u y\u1ebfu t\u1ed1 kh\u00e1c nhau. Doanh nghi\u1ec7p SME n\u00ean \u0111ang c\u00e2n nh\u1eafc \u0111\u00e2u l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t \u0111\u1ec3 b\u1eaft \u0111\u1ea7u x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u. C\u00e1c y\u1ebfu t\u1ed1 c\u01a1 b\u1ea3n \u0111\u1ec3 h\u00ecnh th\u00e0nh n\u00ean m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn nh\u01b0:<\/span><\/p>\n<ul>\n<li style=\"text-align: justify;\"><span style=\"color: #000000;\">T\u00ean th\u01b0\u01a1ng hi\u1ec7u<\/span><\/li>\n<li>B\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/li>\n<li style=\"text-align: justify;\"><span style=\"color: #000000;\">B\u1ea3n s\u1eafc v\u0103n h\u00f3a doanh nghi\u1ec7p<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"color: #000000;\">\u0110\u1eb7c tr\u01b0ng s\u1ea3n ph\u1ea9m<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"color: #000000;\">H\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u<\/span><\/li>\n<\/ul>\n<p><em>T\u00ecm hi\u1ec3u ngay gi\u1ea3i ph\u00e1p <strong><a href=\"https:\/\/www.saokim.com.vn\/giai-phap\/sme-branding\/\" target=\"_blank\" rel=\"noopener\">SME Branding<\/a><\/strong> &#8211; gi\u1ea3i ph\u00e1p x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf ri\u00eang cho c\u00e1c doanh nghi\u1ec7p SME<\/em><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"color: #000000;\">3. <strong>Quy tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u cho doanh nghi\u1ec7p SME<\/strong><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">SME (small and medium-sized enterprises) ch\u1ec9 c\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf. T\u1ea1i Vi\u1ec7t Nam, c\u00f3 h\u01a1n 90% doanh nghi\u1ec7p l\u00e0 c\u00e1c SME, \u0111\u00e2y th\u01b0\u1eddng l\u00e0 nh\u1eefng doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n \u1edf ph\u1ea1m vi, quy m\u00f4 nh\u1ecf, mang t\u00ednh \u0111\u1ecba ph\u01b0\u01a1ng v\u00e0 khu v\u1ef1c.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Th\u00f4ng th\u01b0\u1eddng c\u00e1c SME l\u00e0 c\u00e1c doanh nghi\u1ec7p, c\u00e1 nh\u00e2n hay h\u1ed9 gia \u0111\u00ecnh v\u00e0 th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u0111i\u1ec1u h\u00e0nh b\u1edfi c\u00e1c th\u00e0nh vi\u00ean trong gia \u0111\u00ecnh. \u0110\u00e2y c\u0169ng l\u00e0 m\u1ed9t trong nh\u1eefng h\u1ea1n ch\u1ebf trong vi\u1ec7c qu\u1ea3n l\u00fd v\u00e0 x\u00e2y d\u1ef1ng doanh nghi\u1ec7p.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Trong th\u1eddi k\u1ef3 c\u1ea1nh tranh nh\u01b0 hi\u1ec7n nay, vi\u1ec7c h\u00ecnh th\u00e0nh v\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u ch\u00ednh l\u00e0 c\u00e1ch gi\u00fap doanh nghi\u1ec7p c\u1ee7a b\u1ea1n tr\u1edf n\u00ean kh\u00e1c bi\u1ec7t v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. \u0110\u1ec3 gi\u00fap c\u00e1c SME c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng \u0111\u01b0a ra nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u t\u1ed1i \u01b0u nh\u1ea5t, ch\u00fang t\u00f4i xin \u0111\u01b0a ra quy tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u cho doanh nghi\u1ec7p SME d\u1ef1a tr\u00ean c\u00e1c b\u01b0\u1edbc c\u01a1 b\u1ea3n sau \u0111\u00e2y:<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span style=\"color: #000000;\">B\u01b0\u1edbc 1: Hi\u1ec3u kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau l\u00e0 nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u00e0 doanh nghi\u1ec7p c\u1ea7n h\u01b0\u1edbng t\u1edbi. \u0110\u00e2y l\u00e0 nh\u00f3m kh\u00e1ch h\u00e0ng c\u00f3 nhu c\u1ea7u s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n v\u00e0 c\u00f3 th\u1ec3 chi tr\u1ea3 cho s\u1ea3n ph\u1ea9m.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-328321\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2020\/11\/xay-dung-thuong-hieu-cho-doanh-nghiep-SME-2.png\" alt=\"6 b\u01b0\u1edbc x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u cho doanh nghi\u1ec7p SME\" width=\"850\" height=\"569\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2020\/11\/xay-dung-thuong-hieu-cho-doanh-nghiep-SME-2.png 850w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2020\/11\/xay-dung-thuong-hieu-cho-doanh-nghiep-SME-2-730x489.png 730w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"color: #000000;\"><em>X\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/em><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">B\u1ea1n c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p m\u00ecnh d\u1ef1a theo m\u00f4 h\u00ecnh 5W1H:<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">\u2013 Who: Kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n l\u00e0 ai? H\u00e3y x\u00e1c \u0111\u1ecbnh r\u00f5 c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m nh\u00e2n kh\u1ea9u h\u1ecdc nh\u01b0: Gi\u1edbi t\u00ednh, \u0111\u1ed9 tu\u1ed5i, thu nh\u1eadp, n\u01a1i sinh s\u1ed1ng,&#8230;<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">\u2013 What: Nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec?<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">\u2013 Where: Kh\u00e1ch h\u00e0ng th\u01b0\u1eddng xu\u1ea5t hi\u1ec7n \u1edf \u0111\u00e2u? Tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng mua s\u1eafm tr\u1ef1c tuy\u1ebfn hay mua tr\u1ef1c ti\u1ebfp \u1edf c\u1eeda h\u00e0ng? B\u1ea1n c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh d\u1ef1a tr\u00ean: v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd, m\u1ee9c thu nh\u1eadp, s\u1edf th\u00edch, h\u00e0nh vi ti\u00eau d\u00f9ng,\u2026<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">\u2013 When: Kh\u00e1ch h\u00e0ng th\u01b0\u1eddng xu\u1ea5t hi\u1ec7n khi n\u00e0o? Hi\u1ec3u th\u1eddi \u0111i\u1ec3m trong th\u00e1ng, n\u0103m hay trong ng\u00e0y m\u00e0 kh\u00e1ch h\u00e0ng th\u01b0\u1eddng mua s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 nh\u1ea5t.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">\u2013 Why: T\u1ea1i sao kh\u00e1ch h\u00e0ng l\u1ea1i c\u01b0 x\u1eed nh\u01b0 v\u1eady?<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">\u2013 How:\u00a0 Kh\u00e1ch h\u00e0ng s\u1ebd mu\u1ed1n \u0111\u01b0\u1ee3c \u0111\u1ed1i x\u1eed nh\u01b0 th\u1ebf n\u00e0o?<\/span><\/p>\n<blockquote>\n<p>Xem th\u00eam: <strong><a href=\"https:\/\/www.saokim.com.vn\/blog\/xay-dung-thuong-hieu\/6-buoc-thiet-ke-thuong-hieu-chuan-quoc-te\/\">6 b\u01b0\u1edbc thi\u1ebft k\u1ebf th\u01b0\u01a1ng hi\u1ec7u chu\u1ea9n qu\u1ed1c t\u1ebf<\/a><\/strong><\/p>\n<\/blockquote>\n<h3 style=\"text-align: justify;\"><span style=\"color: #000000;\">B\u01b0\u1edbc 2: T\u00ecm l\u1ee3i th\u1ebf c\u1ea1nh tranh c\u1ee7a SME tr\u00ean th\u1ecb tr\u01b0\u1eddng<\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">B\u00ean c\u1ea1nh vi\u1ec7c nghi\u00ean c\u1ee9u nhu c\u1ea7u kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, th\u00ec vi\u1ec7c nghi\u00ean c\u1ee9u \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u0169ng quan tr\u1ecdng kh\u00f4ng k\u00e9m. Sau khi x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c \u0111\u00e2u l\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ee7a m\u00ecnh tr\u00ean th\u1ecb tr\u01b0\u1eddng, doanh nghi\u1ec7p c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh nh\u1eefng l\u1ee3i th\u1ebf c\u1ea1nh tranh c\u1ee7a m\u00ecnh qua vi\u1ec7c tr\u1ea3 l\u1eddi 4 c\u00e2u h\u1ecfi sau:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"color: #000000;\">Th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng ch\u00ednh c\u1ee7a \u0111\u1ed1i th\u1ee7 l\u00e0 g\u00ec?<\/span><\/li>\n<li><span style=\"color: #000000;\">\u0110\u00e2u l\u00e0 \u0111i\u1ec3m kh\u00e1c bi\u1ec7t trong s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd?<\/span><\/li>\n<li><span style=\"color: #000000;\">Ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Sau khi nghi\u00ean c\u1ee9u nh\u1eefng th\u1ebf m\u1ea1nh \u0111i\u1ec3m y\u1ebfu c\u1ee7a \u0111\u1ed1i th\u1ee7, b\u1ea1n c\u00f3 th\u1ec3 l\u1eadp b\u1ea3ng m\u00f4 h\u00ecnh SWOT \u0111\u1ec3 t\u00ecm ra gi\u1ea3i ph\u00e1p ph\u00f9 h\u1ee3p nh\u1ea5t cho doanh nghi\u1ec7p. Ti\u1ebfp \u0111\u00f3, vi\u1ec7c \u0111\u1ed5i m\u1edbi v\u00e0 t\u00ecm ra \u0111i\u1ec3m kh\u00e1c bi\u1ec7t c\u1ee7a m\u00ecnh l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft \u0111\u1ec3 thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng ch\u1ecdn b\u1ea1n.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span style=\"color: #000000;\">B\u01b0\u1edbc 3: T\u00ecm hi\u1ec3u xu h\u01b0\u1edbng v\u00e0 c\u01a1 h\u1ed9i tr\u00ean th\u1ecb tr\u01b0\u1eddng<\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng l\u00e0 vi\u1ec7c thay \u0111\u1ed5i, di chuy\u1ec3n h\u01b0\u1edbng \u0111i c\u1ee7a th\u1ecb tr\u01b0\u1eddng. M\u1ed7i ng\u00e0nh h\u00e0ng s\u1ebd c\u00f3 nh\u1eefng xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng kh\u00e1c nhau. Vi\u1ec7c doanh nghi\u1ec7p c\u1ea7n l\u00e0 t\u00ecm ra v\u00e0 d\u1ef1 b\u00e1o tr\u01b0\u1edbc xu h\u01b0\u1edbng. \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap c\u00e1c doanh nghi\u1ec7p n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c th\u1ecb tr\u01b0\u1eddng, t\u1eeb \u0111\u00f3, c\u00f3 chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u cho doanh nghi\u1ec7p SME.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span style=\"color: #000000;\">B\u01b0\u1edbc 4: \u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">\u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u ch\u00ednh l\u00e0 \u0111i\u1ec1u m\u00e0 doanh nghi\u1ec7p c\u1ea7n kh\u00e1ch h\u00e0ng ngh\u0129 \u0111\u1ebfn khi nh\u1eafc \u0111\u1ebfn s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n. D\u00f9 l\u00e0 c\u00e1c doanh nghi\u1ec7p l\u1edbn hay SME th\u00ec vi\u1ec7c \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u0169ng l\u00e0 b\u01b0\u1edbc kh\u00f4ng th\u1ec3 thi\u1ebfu trong quy tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u cho doanh nghi\u1ec7p SME. Vi\u1ec7c \u0111\u1ecbnh v\u1ecb kh\u00e1c bi\u1ec7t so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 ch\u00ednh l\u00e0 ch\u00eca kh\u00f3a t\u1ea1o n\u00ean th\u00e0nh c\u00f4ng cho th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n<p style=\"text-align: justify;\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-328323\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2020\/11\/xay-dung-thuong-hieu-cho-doanh-nghiep-SME-3.jpg\" alt=\"6 b\u01b0\u1edbc x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u cho doanh nghi\u1ec7p SME\" width=\"850\" height=\"569\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2020\/11\/xay-dung-thuong-hieu-cho-doanh-nghiep-SME-3.jpg 850w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2020\/11\/xay-dung-thuong-hieu-cho-doanh-nghiep-SME-3-730x489.jpg 730w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"color: #000000;\"><em>\u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u &#8211; brand positioning l\u00e0 b\u01b0\u1edbc quan tr\u1ecdng trong quy tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u cho doanh nghi\u1ec7p SME<\/em><\/span><\/p>\n<h3 style=\"text-align: justify;\"><span style=\"color: #000000;\">B\u01b0\u1edbc 5: T\u1ea1o nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Vi\u1ec7c t\u1ea1o nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u l\u00e0 b\u01b0\u1edbc th\u1ef1c hi\u1ec7n vi\u1ec7c c\u00e1 nh\u00e2n h\u00f3a sau khi b\u1ea1n \u0111\u00e3 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u. C\u00e1 nh\u00e2n h\u00f3a th\u01b0\u01a1ng hi\u1ec7u l\u00e0 vi\u1ec7c x\u00e2y d\u1ef1ng t\u00ednh c\u00e1ch, h\u00ecnh m\u1eabu cho doanh nghi\u1ec7p th\u00f4ng qua: t\u00ean th\u01b0\u01a1ng hi\u1ec7u, logo, bi\u1ec3u t\u01b0\u1ee3ng, nh\u1ea1c hi\u1ec7u, kh\u1ea9u hi\u1ec7u, th\u00f4ng \u0111i\u1ec7p,\u2026<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">M\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1 trong vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u cho doanh nghi\u1ec7p SME m\u00e0 b\u1ea1n c\u1ea7n th\u1ef1c hi\u1ec7n nh\u01b0:<\/span><\/p>\n<ol style=\"text-align: justify;\">\n<li><span style=\"color: #000000;\"><strong><a href=\"https:\/\/www.saokim.com.vn\/dich-vu\/thiet-ke-logo\/\"> Logo<\/a>:<\/strong> l\u00e0 bi\u1ec3u t\u01b0\u1ee3ng \u0111\u1eb7c tr\u01b0ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, kh\u00e1ch h\u00e0ng ch\u1ec9 c\u1ea7n nh\u00ecn v\u00e0o logo l\u00e0 c\u00f3 th\u1ec3 nh\u1eadn ra doanh nghi\u1ec7p.<\/span><\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-328324\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2020\/11\/xay-dung-thuong-hieu-cho-doanh-nghiep-SME-4.jpg\" alt=\"6 b\u01b0\u1edbc x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u cho doanh nghi\u1ec7p SME\" width=\"850\" height=\"569\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2020\/11\/xay-dung-thuong-hieu-cho-doanh-nghiep-SME-4.jpg 850w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2020\/11\/xay-dung-thuong-hieu-cho-doanh-nghiep-SME-4-730x489.jpg 730w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"color: #000000;\"><em>Logo, t\u00ean th\u01b0\u01a1ng hi\u1ec7u hay \u0111\u1ed3 h\u1ecda \u0111\u1eb7c tr\u01b0ng s\u1ebd gi\u00fap x\u00e2y d\u1ef1ng n\u00ean th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n<\/em><\/span><\/p>\n<ol style=\"text-align: justify;\" start=\"2\">\n<li><span style=\"color: #000000;\"><strong><a href=\"https:\/\/www.saokim.com.vn\/dich-vu\/bo-nhan-dien-thuong-hieu-cong-ty\/\"> Thi\u1ebft k\u1ebf \u0111\u1eb7c tr\u01b0ng<\/a>: <\/strong>\u0110\u1ec3 t\u1ea1o s\u1ef1 \u0111\u1ed3ng nh\u1ea5t v\u00e0 li\u00ean t\u01b0\u1edfng gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ebfn c\u00e1c y\u1ebfu t\u1ed1 nh\u1eadn di\u1ec7n kh\u00e1c nh\u01b0: logo, bao b\u00ec, h\u00ecnh \u1ea3nh qu\u1ea3ng c\u00e1o\u2026. Ch\u00fang ta c\u1ea7n t\u1ea1o ra thi\u1ebft k\u1ebf \u0111\u1eb7c tr\u01b0ng, \u0111\u00e2y \u0111\u01b0\u1ee3c xem nh\u01b0 ti\u00eau chu\u1ea9n gi\u00fap vi\u1ec7c thi\u1ebft k\u1ebf nh\u1eefng n\u1ed9i dung c\u00f2n l\u1ea1i \u0111\u01b0\u1ee3c \u0111\u1ed3ng b\u1ed9.<\/span><\/li>\n<li><span style=\"color: #000000;\"><strong><a href=\"https:\/\/www.saokim.com.vn\/dich-vu\/tu-van-chien-luoc-thuong-hieu\/\"> T\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u<\/a>: <\/strong>l\u00e0 ph\u1ea7n \u201ccon ng\u01b0\u1eddi\u201d c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u &#8211; ph\u1ea7n m\u00e0 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 k\u1ebft n\u1ed1i. Ngh\u0129 v\u1ec1 c\u00e1c t\u00ednh t\u1eeb \u0111\u1ec3 m\u00f4 t\u1ea3 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n; v\u1ebd nh\u1eefng g\u00ec b\u1ea1n ngh\u0129 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n, t\u1eeb \u0111\u00f3 \u0111\u1ecbnh h\u00ecnh t\u00ednh c\u00e1ch qua c\u00e1c b\u1ed9 ph\u1eadn nh\u1eadn di\u1ec7n h\u1eefu h\u00ecnh, gi\u1ecdng v\u0103n c\u1ee7a b\u1ea1n.<\/span><\/li>\n<\/ol>\n<h3 style=\"text-align: justify;\"><span style=\"color: #000000;\">B\u01b0\u1edbc 6: Qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">\u0110\u00e2y l\u00e0 b\u01b0\u1edbc cu\u1ed1i c\u00f9ng v\u00e0 kh\u00f4ng th\u1ec3 thi\u1ebfu trong quy tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u cho doanh nghi\u1ec7p SME. Sau khi th\u01b0\u01a1ng hi\u1ec7u d\u1ea7n \u0111\u01b0\u1ee3c h\u00ecnh th\u00e0nh, vi\u1ec7c qu\u1ea3n tr\u1ecb hi\u1ec7u qu\u1ea3 th\u01b0\u01a1ng hi\u1ec7u s\u1ebd gi\u00fap duy tr\u00ec v\u1ecb th\u1ebf c\u1ee7a doanh nghi\u1ec7p tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Tr\u00ean \u0111\u00e2y l\u00e0 quy tr\u00ecnh <strong>x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u cho doanh nghi\u1ec7p SME<\/strong>. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 tham kh\u1ea3o v\u00e0 v\u1eadn d\u1ee5ng cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh. N\u1ebfu b\u1ea1n \u0111ang g\u1eb7p c\u00e1c v\u1ea5n \u0111\u1ec1 trong vi\u1ec7c ho\u1ea1ch \u0111\u1ecbnh v\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, li\u00ean h\u1ec7 ngay v\u1edbi <strong><a href=\"https:\/\/www.saokim.com.vn\/\" target=\"_blank\" rel=\"noopener\">Sao Kim Branding<\/a><\/strong> \u0111\u1ec3 \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 t\u01b0 v\u1ea5n chi ti\u1ebft nh\u1ea5t.<\/span><\/p>\n<hr \/>\n<p><strong>SAO KIM BRANDING<\/strong><\/p>\n\n\n<p><strong>Follow c\u00e1c b\u00e0i vi\u1ebft ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a Sao Kim t\u1ea1i:&nbsp;<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.saokim.com.vn\/blog\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Blog Sao Kim<\/strong><\/a>,&nbsp;<a href=\"https:\/\/www.saokim.com.vn\/cam-nang\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>C\u1ea9m Nang Sao Kim<\/strong><\/a>&nbsp;<\/p>\n\n\n\n<p><strong>Facebook:<\/strong>&nbsp;<a href=\"https:\/\/www.facebook.com\/saokimbranding\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Sao Kim Branding<\/strong><\/a><\/p>\n\n\n\n<p><strong>Case study Behance<\/strong>:&nbsp;<a href=\"https:\/\/www.behance.net\/saokimbranding\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Sao Kim Branding<\/strong><\/a><\/p>\n<div class=\"saokim-link-exchange\"><span id=\"link_1601620800\">&#10064; Tham kh\u1ea3o th\u00eam: <span class=\"txtlink\"><a href=\"https:\/\/www.saokim.com.vn\/dich-vu\/thiet-ke-lich-tet\/\" target=\"_blank\" rel=\"dofollow\" title=\"thi\u1ebft k\u1ebf l\u1ecbch bloc\">Thi\u1ebft k\u1ebf l\u1ecbch bloc<\/a> <\/span>, <span class=\"txtlink\"><a href=\"https:\/\/www.saokim.com.vn\/dich-vu\/thiet-ke-brochure\/\" target=\"_blank\" rel=\"dofollow\" title=\"thi\u1ebft k\u1ebf brochure\">Thi\u1ebft k\u1ebf brochure<\/a> <\/span>, <span class=\"txtlink\"><a href=\"https:\/\/www.saokim.com.vn\/dich-vu\/dang-ky-ban-quyen-tac-gia-logo-nhan-hieu\/\" target=\"_blank\" rel=\"dofollow\" title=\"\u0111\u0103ng k\u00fd b\u1ea3n quy\u1ec1n th\u01b0\u01a1ng hi\u1ec7u\">\u0111\u0103ng k\u00fd b\u1ea3n quy\u1ec1n th\u01b0\u01a1ng hi\u1ec7u<\/a> <\/span><\/span><\/div><div class=\"clearfix\"><\/div>","protected":false},"excerpt":{"rendered":"<p>X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u t\u1eeb l\u00e2u lu\u00f4n l\u00e0 m\u1ed9t b\u00e0i to\u00e1n kh\u00f3 \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p, \u0111\u1eb7c bi\u1ec7t l\u00e0 SMEs. Vi\u1ec7c c\u00f3 cho m\u00ecnh nh\u1eefng quy tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u r\u00f5 r\u00e0ng s\u1ebd gi\u00fap doanh nghi\u1ec7p gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c nh\u1eefng v\u1ea5n \u0111\u1ec1 nan gi\u1ea3i cho c\u00e2u chuy\u1ec7n ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u. T\u00ecm hi\u1ec3u [&hellip;]<\/p>\n","protected":false},"author":44,"featured_media":328324,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10],"tags":[19],"class_list":["post-328319","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-xay-dung-thuong-hieu","tag-xay-dng-thng-hiu"],"acf":[],"views":1116,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/328319","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/users\/44"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/comments?post=328319"}],"version-history":[{"count":1,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/328319\/revisions"}],"predecessor-version":[{"id":334080,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/328319\/revisions\/334080"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media\/328324"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media?parent=328319"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/categories?post=328319"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/tags?post=328319"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}