{"id":328352,"date":"2020-12-26T18:35:00","date_gmt":"2020-12-26T18:35:00","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=328352"},"modified":"2022-01-24T07:47:50","modified_gmt":"2022-01-24T07:47:50","slug":"9-viec-brand-manager-can-lam","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/xay-dung-thuong-hieu\/9-viec-brand-manager-can-lam\/","title":{"rendered":"9 vi\u1ec7c Brand Manager c\u1ea7n quan t\u00e2m trong 2022"},"content":{"rendered":"

Cu\u1ed1i n\u0103m l\u00e0 d\u1ecbp quan tr\u1ecdng \u0111\u1ec3 Brand Manager, Marketer nh\u00ecn l\u1ea1i v\u00e0 l\u00ean k\u1ebf ho\u1ea1ch \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u cho 2022. Tr\u1ea3i qua 2021 \u0111\u1ea7y bi\u1ebfn \u0111\u1ed9ng, gi\u1edd l\u00e0 l\u00fac v\u01b0\u01a1n m\u00ecnh ph\u00e1t tri\u1ec3n.<\/p>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 Checklist 09 \u0111\u1ea7u vi\u1ec7c quan tr\u1ecdng nh\u1ea5t m\u00e0 Brand Manager c\u1ea7n quan t\u00e2m \u0111\u01b0\u1ee3c Sao Kim t\u1ed5ng h\u1ee3p:<\/p>\n

\"9<\/p>\n

B\u1ed1i c\u1ea3nh thay \u0111\u1ed5i<\/span><\/h2>\n

Nh\u00ecn l\u1ea1i n\u0103m 2021, Theo kh\u1ea3o s\u00e1t s\u1ed1 li\u1ec7u B\u00e1o Ch\u00ednh Ph\u1ee7, c\u00f3 tr\u00ean 80% doanh nghi\u1ec7p ch\u1ecbu t\u00e1c \u0111\u1ed9ng ti\u00eau c\u1ef1c do \u1ea3nh h\u01b0\u1edfng c\u1ee7a \u0111\u1ea1i d\u1ecbch. Doanh nghi\u1ec7p g\u1eb7p kh\u00f3 kh\u0103n ch\u01b0a t\u1eebng c\u00f3, vi\u1ec7c ti\u1ebft gi\u1ea3m c\u00e1c chi ph\u00ed l\u00e0 \u01b0u ti\u00ean h\u00e0ng \u0111\u1ea7u. Trong \u0111\u00f3, chi ph\u00ed Marketing nhi\u1ec1u doanh nghi\u1ec7p c\u00e2n nh\u1eafc. Ti\u1ebfp theo, vi\u1ec7c thu h\u00fat kh\u00e1ch h\u00e0ng kh\u00f3 kh\u0103n h\u01a1n, c\u00e1c ho\u1ea1t \u0111\u1ed9ng Marketing c\u0169 ng\u00e0y c\u00e0ng \u0111\u1eaft \u0111\u1ecf v\u00e0 kh\u00f4ng hi\u1ec7u qu\u1ea3. \u0110\u1ed3ng th\u1eddi, h\u00e0nh vi ti\u00eau d\u00f9ng s\u1ed1 \u0111\u1eb7t ra nhi\u1ec1u th\u00e1ch th\u1ee9c m\u1edbi \u0111\u00f2i h\u1ecfi Nh\u00e0 qu\u1ea3n l\u00fd, CMO, Marketer ph\u1ea3i th\u00edch nghi kh\u00f4ng ng\u1eebng. <\/p>\n

\u0110\u1ee9ng tr\u01b0\u1edbc th\u1ef1c tr\u1ea1ng nh\u01b0 v\u1eady, Doanh nghi\u1ec7p c\u1ea7n t\u1eadp trung v\u00e0o c\u00e1c y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i. Tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi \u201cn\u00ean l\u00e0m g\u00ec tr\u01b0\u1edbc\u201d, \u201c\u0111\u00e2u l\u00e0 ho\u1ea1t \u0111\u1ed9ng c\u1ed1t l\u00f5i trong x\u00e2y d\u1ef1ng \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u\u201d l\u00e0 \u01b0u ti\u00ean h\u00e0ng \u0111\u1ea7u. Trong b\u00e0i vi\u1ebft n\u00e0y, Ch\u00fang t\u00f4i cung c\u1ea5p t\u1edbi Nh\u00e0 Qu\u1ea3n l\u00fd th\u01b0\u01a1ng hi\u1ec7u hay Marketer g\u00f3c nh\u00ecn t\u1ed5ng quan v\u1ec1 ho\u1ea1t \u0111\u1ed9ng \u01b0u ti\u00ean ho\u1eb7c b\u1eaft bu\u1ed9c ph\u1ea3i \u0111\u1ea7u t\u01b0, h\u1ea1ng m\u1ee5c \u01b0u ti\u00ean xem x\u00e9t trong k\u1ebf ho\u1ea1ch \u0111\u1ecbnh v\u1ecb v\u00e0 m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u chu\u1ea9n b\u1ecb cho n\u0103m 2022 – N\u0103m th\u00edch \u1ee9ng linh ho\u1ea1t, th\u00e0nh c\u00f4ng b\u1ec1n v\u1eefng. <\/p>\n

1. Brand Audit (Ki\u1ec3m to\u00e1n th\u01b0\u01a1ng hi\u1ec7u)<\/span><\/h2>\n

Brand Audit (Ki\u1ec3m to\u00e1n th\u01b0\u01a1ng hi\u1ec7u) l\u00e0 qu\u00e1 tr\u00ecnh ki\u1ec3m tra \u0111\u1ecbnh v\u1ecb, v\u1ecb th\u1ebf c\u1ee7a doanh nghi\u1ec7p tr\u00ean th\u1ecb tr\u01b0\u1eddng, so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 hi\u1ec7u qu\u1ea3 t\u1ed5ng quan c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c kinh doanh. Do v\u1eady, Brand Audit c\u00f3 th\u1ec3 coi l\u00e0 b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean \u0111\u1ec3 Nh\u00e0 qu\u1ea3n l\u00fd th\u01b0\u01a1ng hi\u1ec7u hay Marketer xem x\u00e9t, \u0111\u00e1nh gi\u00e1 v\u1ecb th\u1ebf \u0111\u1ecbnh v\u1ecb doanh nghi\u1ec7p v\u00e0 hi\u1ec7n tr\u1ea1ng m\u00ecnh \u0111ang \u0111\u1ee9ng \u1edf \u0111\u00e2u. D\u1ef1a v\u00e0o B\u1ea3ng \u0111\u00e1nh gi\u00e1 n\u00e0y, gi\u00fap doanh nghi\u1ec7p r\u00e0 so\u00e1t, h\u00ecnh dung v\u00e0 x\u00e1c \u0111\u1ecbnh nh\u1ea5t qu\u00e1n th\u00f4ng \u0111i\u1ec7p \u0111\u00e3 ph\u00f9 h\u1ee3p v\u1edbi kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i ch\u01b0a? <\/p>\n

B\u1eb1ng nh\u1eefng d\u1eef li\u1ec7u nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, ch\u00e2n dung kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, b\u1ed1i c\u1ea3nh c\u1ea1nh tranh, ch\u1ee7 doanh nghi\u1ec7p c\u00f3 th\u1ec3 quy\u1ebft \u0111\u1ecbnh xem \u0111\u1ecbnh v\u1ecb hi\u1ec7n t\u1ea1i c\u00f2n ph\u00f9 h\u1ee3p v\u1edbi th\u01b0\u01a1ng hi\u1ec7u ch\u01b0a? T\u1eeb \u0111\u00f3, c\u00f3 nh\u1eefng ph\u01b0\u01a1ng h\u01b0\u1edbng v\u00e0 chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u chu\u1ea9n b\u1ecb cho 2022. <\/p>\n

Sao Kim c\u00f3 bi\u00ean so\u1ea1n Form Brand Audit (ki\u1ec3m to\u00e1n th\u01b0\u01a1ng hi\u1ec7u), Nh\u00e0 qu\u1ea3n l\u00fd th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 download tham kh\u1ea3o mi\u1ec5n ph\u00ed t\u1ea1i \u0111\u00e2y checklist kh\u00e1m s\u1ee9c kh\u1ecfe th\u01b0\u01a1ng hi\u1ec7u<\/a>.<\/span><\/p>\n

\"[SaoKim.com.vn]
Checlist n\u1ed9i dung ki\u1ec3m to\u00e1n th\u01b0\u01a1ng hi\u1ec7u<\/figcaption><\/figure>\n

Brand Audit l\u00e0 b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean \u0111\u1ec3 Nh\u00e0 qu\u1ea3n l\u00fd th\u01b0\u01a1ng hi\u1ec7u r\u00e0 so\u00e1t \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/p>\n

2. R\u00e0 so\u00e1t \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u <\/span><\/h2>\n

\u0110\u1ed1i v\u1edbi \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u: B\u1ea1n c\u1ea7n xem x\u00e9t gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u m\u00ecnh hi\u1ec7n di\u1ec7n trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng th\u1ebf n\u00e0o? Kh\u00e1ch h\u00e0ng nh\u1edb nh\u1ea5t \u0111i\u1ec1u g\u00ec v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u b\u1ea1n? \u0110i\u1ec1u n\u00e0y \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n b\u1eb1ng nh\u1eefng cam k\u1ebft \u0111\u00e3 th\u1ef1c hi\u1ec7n. V\u1eady ti\u1ebfn \u0111\u1ed9 c\u1ee7a nh\u1eefng cam k\u1ebft \u0111\u00f3 trong n\u0103m qua \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n ra sao? C\u1ea7n \u0111i\u1ec1u ch\u1ec9nh g\u00ec ph\u00f9 h\u1ee3p v\u1edbi th\u1ef1c t\u1ebf? Ngo\u00e0i ra, b\u1ea1n c\u1ea7n \u0111\u1ea3m b\u1ea3o \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u, doanh nghi\u1ec7p theo \u0111u\u1ed5i s\u00e1t v\u1edbi m\u1ee5c ti\u00eau kinh doanh trong t\u01b0\u01a1ng lai ng\u1eafn h\u1ea1n v\u00e0 d\u00e0i h\u1ea1n. <\/p>\n

3. R\u00e0 so\u00e1t Brand Portfolio<\/span><\/h2>\n

Ti\u1ebfp theo, \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p c\u00f3 nhi\u1ec1u s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5 th\u00ec Brand Portfolio l\u00e0 th\u1ee9 kh\u00f4ng th\u1ec3 thi\u1ebfu. Portfolio \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 Ki\u1ebfn tr\u00fac th\u01b0\u01a1ng hi\u1ec7u. T\u1ee9c l\u00e0 m\u1ed1i quan h\u1ec7 th\u01b0\u01a1ng hi\u1ec7u M\u1eb9 con hay ngang b\u1eb1ng. Trong tr\u01b0\u1eddng h\u1ee3p, doanh nghi\u1ec7p mu\u1ed1n t\u1eadn d\u1ee5ng ngu\u1ed3n l\u1ef1c t\u1eeb th\u01b0\u01a1ng hi\u1ec7u m\u1eb9, ti\u1ebft ki\u1ec7m chi ph\u00ed Sales v\u00e0 Marketing, th\u00ec vi\u1ec7c t\u1ea1o th\u01b0\u01a1ng hi\u1ec7u con m\u1edf r\u1ed9ng danh m\u1ee5c s\u1ea3n ph\u1ea9m m\u1edbi n\u00ean \u0111\u01b0\u1ee3c c\u00e2n nh\u1eafc. <\/p>\n

\"[SaoKim.com.vn]
[SaoKim.com.vn] Ki\u1ebfn tr\u00fac th\u01b0\u01a1ng hi\u1ec7u hay danh m\u1ee5c th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Fedex<\/figcaption><\/figure>\n

C\u01a1 c\u1ea5u th\u01b0\u01a1ng hi\u1ec7u M\u1eb9 con t\u1eeb FedEx Corporation <\/em><\/p>\n

Ng\u01b0\u1ee3c l\u1ea1i doanh nghi\u1ec7p c\u1ea7n t\u1ea1o d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u m\u1edbi, c\u00f3 b\u1ea3n s\u1eafc, c\u00e1 t\u00ednh, kh\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 c\u00f3 t\u1eeb tr\u01b0\u1edbc, t\u1ea1o s\u1ef1 ngang h\u00e0ng gi\u1eefa c\u00e1c s\u1ea3n ph\u1ea9m th\u00ec ki\u1ebfn tr\u00fac th\u01b0\u01a1ng hi\u1ec7u ngang h\u00e0ng \u0111\u01b0\u1ee3c \u01b0u ti\u00ean s\u1eed d\u1ee5ng. V\u00ed d\u1ee5, trong danh m\u1ee5c c\u1ee7a P&G: Th\u01b0\u01a1ng hi\u1ec7u Tide chuy\u00ean v\u1ec1 gi\u1eb7t t\u1ea9y, Cascade chuy\u00ean v\u1ec1 r\u1eeda ch\u00e9n \u0111\u0129a, Olay chuy\u00ean v\u1ec1 ch\u0103m s\u00f3c da,… T\u1ea5t c\u1ea3 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u t\u00e1ch bi\u1ec7t m\u1ed9t c\u00e1ch tuy\u1ec7t \u0111\u1ed1i.<\/p>\n

\"[SaoKim.com.vn]
[SaoKim.com.vn] Ki\u1ebfn tr\u00fac t\u01b0\u01a1ng hi\u1ec7u d\u1ea1ng ng\u00f4i nh\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a P&G<\/figcaption><\/figure>\n

Ki\u1ebfn tr\u00fac th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a T\u1eadp \u0111o\u00e0n P&G<\/em><\/p>\n

Qu\u1ea3n tr\u1ecb c\u01a1 c\u1ea5u th\u01b0\u01a1ng hi\u1ec7u l\u00e0 c\u01a1 s\u1edf doanh nghi\u1ec7p nh\u1ea5t qu\u00e1n \u0111\u1ed3ng b\u1ed9 t\u1eebng \u201c\u0111i\u1ec3m ch\u1ea1m\u201d v\u1edbi kh\u00e1ch h\u00e0ng. Xem x\u00e9t nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u truy\u1ec1n th\u00f4ng \u0111\u00e3 hi\u1ec7u qu\u1ea3 hay ch\u01b0a? C\u1ea7n \u0111i\u1ec1u ch\u1ec9nh hay thi\u1ebfu s\u00f3t n\u00e0o b\u1ea1n c\u1ea7n \u0111i\u1ec1u ch\u1ec9nh l\u1ea1i ngay \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o t\u1ed1t c\u00f4ng t\u00e1c truy\u1ec1n th\u00f4ng t\u1edbi kh\u00e1ch h\u00e0ng. Vi\u1ec7c r\u00e0 so\u00e1t n\u00e0y g\u1eafn li\u1ec1n ho\u1ea1t \u0111\u1ed9ng \u0111i\u1ec1u ch\u1ec9nh, b\u1ed5 sung, ho\u1eb7c c\u1eaft b\u1ecf c\u00e1c th\u01b0\u01a1ng hi\u1ec7u trong m\u1ed9t danh m\u1ee5c. <\/p>\n

4. R\u00e0 so\u00e1t nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/span><\/h2>\n

Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/a> (Brand Identity) \u0111\u1ebfn t\u1eeb: \u0110\u1eb7t t\u00ean th\u01b0\u01a1ng hi\u1ec7u, Logo v\u00e0 symbol, m\u00e0u s\u1eafc, font ch\u1eef, \u0111\u1ecbnh d\u1ea1ng, \u1ee9ng d\u1ee5ng v\u0103n ph\u00f2ng, bi\u1ec3u m\u1eabu kinh doanh, trang ph\u1ee5c nh\u00e2n vi\u00ean, nh\u1eadn di\u1ec7n t\u1ea1i \u0111i\u1ec3m b\u00e1n, ph\u01b0\u01a1ng ti\u1ec7n v\u1eadn t\u1ea3i, qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi,… M\u1ed9t nh\u1eadn di\u1ec7n t\u1ed1t gi\u00fap \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u t\u1ea1o \u1ea5n t\u01b0\u1ee3ng s\u00e2u s\u1eafc v\u1edbi nh\u1eadn th\u1ee9c kh\u00e1ch h\u00e0ng, gi\u00fap h\u1ecd ph\u00e2n bi\u1ec7t l\u00e0 ghi nh\u1edb h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u so v\u1edbi \u0111\u1ed1i \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. <\/p>\n

\"[SaoKim.com.vn]
Minh h\u1ecda b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u do Sao Kim thi\u1ebft k\u1ebf<\/figcaption><\/figure>\n

L\u00e0 Qu\u1ea3n l\u00fd th\u01b0\u01a1ng hi\u1ec7u (Brand Manager) hay Marketer, b\u1ea1n n\u00ean r\u00e0 so\u00e1t v\u00e0 \u0111\u00e1nh gi\u00e1 nh\u1eadn di\u1ec7n k\u1ebft n\u1ed1i \u0111\u01b0\u1ee3c v\u1edbi \u0111\u1ecbnh v\u1ecb ch\u01b0a, c\u00f2n ph\u00f9 h\u1ee3p v\u1edbi hi\u1ec7n tr\u1ea1ng hay kh\u00f4ng? C\u00f2n \u0111\u01b0\u1ee3c \u1ee9ng d\u1ee5ng r\u1ed9ng r\u00e3i, hay c\u00f3 \u0111\u1ea7y \u0111\u1ee7 \u1edf c\u00e1c \u0111i\u1ec3m ti\u1ebfp x\u00fac hay kh\u00f4ng?<\/p>\n\n\n

B\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o b\u1ed9 Checklist Danh m\u1ee5c ho\u00e0n ch\u1ec9nh nh\u1ea5t v\u1ec1 H\u1ec7 th\u1ed1ng Nh\u1eadn di\u1ec7n Th\u01b0\u01a1ng hi\u1ec7u<\/strong> do Sao Kim Branding bi\u00ean so\u1ea1n.<\/p>\n\n\n<\/span><\/span>\n\n\n

5. T\u1ed1i \u01b0u s\u1eed d\u1ee5ng Logo doanh nghi\u1ec7p<\/h2>\n\n\n\n

Logo l\u00e0 t\u00e0i s\u1ea3n b\u1ec1n v\u1eefng<\/strong> theo doanh nghi\u1ec7p theo th\u1eddi gian, xu\u1ea5t hi\u1ec7n tr\u00ean m\u1ecdi \u1ea5n ph\u1ea9m truy\u1ec1n th\u00f4ng c\u0169ng nh\u01b0 bao b\u00ec s\u1ea3n ph\u1ea9m m\u00e0 doanh nghi\u1ec7p cung c\u1ea5p. T\u1eeb brochure, flyer cung c\u1ea5p th\u00f4ng tin cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng, tr\u00ean c\u00e1c h\u00ecnh \u1ea3nh \u0111\u0103ng k\u00e8m v\u1edbi post qu\u1ea3ng c\u00e1o \u1edf Fanpage c\u1ee7a doanh nghi\u1ec7p; cho \u0111\u1ebfn b\u1ea3ng hi\u1ec7u, standee, bao b\u00ec s\u1ea3n ph\u1ea9m v\u00e0 c\u1ea3 trong email, v\u0103n b\u1ea3n word g\u1eedi \u0111\u1ebfn kh\u00e1ch h\u00e0ng, \u0111\u1ed1i t\u00e1c\u2026 v\u1edbi t\u1ea7n su\u1ea5t xu\u1ea5t hi\u1ec7n li\u00ean t\u1ee5c, nh\u1edd \u0111\u00f3, Logo d\u1ea7n \u0111\u01b0\u1ee3c kh\u1eafc s\u00e2u v\u00e0o t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n

\"Logo<\/figure><\/div>\n\n\n\n

Kh\u00e1ch\nh\u00e0ng ch\u1ec9 c\u1ea7n nh\u00ecn v\u00e0o logo l\u00e0 c\u00f3 th\u1ec3 nh\u1eadn ra doanh nghi\u1ec7p<\/em><\/p>\n\n\n\n

Vi\u1ec7c r\u00e0 so\u00e1t l\u1ea1i Logo \u1edf c\u00e1c n\u1ec1n t\u1ea3ng s\u1eed d\u1ee5ng kh\u00e1c nhau l\u00e0 b\u01b0\u1edbc quan tr\u1ecdng, \u0111\u1ec3 ch\u1ee7 doanh nghi\u1ec7p l\u00e0m ch\u1ee7 th\u1ef1c s\u1ef1 doanh nghi\u1ec7p c\u1ee7a m\u00ecnh. <\/p>\n\n\n\n

6. Marketing Materials<\/h2>\n\n\n\n

Marketing materials \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 c\u00e1c t\u00e0i li\u1ec7u ti\u1ebfp th\u1ecb, s\u1eed d\u1ee5ng \u0111\u1ec3 gi\u1edbi thi\u1ec7u ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m t\u1edbi kh\u00e1ch h\u00e0ng. Marketing materials r\u1ea5t ph\u1ed5 bi\u1ebfn nh\u01b0 h\u1ed3 s\u01a1 n\u0103ng l\u1ef1c, profile, catalogue, name card, phong b\u00ec th\u01b0. C\u00e1c \u1ea5n ph\u1ea9m n\u00e0y \u0111\u1ea1t m\u1ee5c ti\u00eau \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u, gia t\u0103ng hi\u1ec7u qu\u1ea3 doanh s\u1ed1 b\u00e1n h\u00e0ng, thu h\u00fat kh\u00e1ch h\u00e0ng. \u0110\u1ec3 \u0111\u1ea1t hi\u1ec7u qu\u1ea3 t\u1ed1t nh\u1ea5t, doanh nghi\u1ec7p c\u0169ng c\u1ea7n t\u00ednh to\u00e1n t\u1ed1i \u01b0u chi ph\u00ed x\u00e2y d\u1ef1ng t\u00e0i li\u1ec7u ti\u1ebfp th\u1ecb qu\u1ea3ng c\u00e1o. <\/p>\n\n\n\n

\"\u1ea4n<\/figure>\n\n\n\n

Marketing materials<\/em> t\u1ea1o \u1ea5n t\u01b0\u1ee3ng chuy\u00ean nghi\u1ec7p v\u1edbi kh\u00e1ch h\u00e0ng <\/em><\/p>\n\n\n\n

7. Truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9 <\/h2>\n\n\n\n

M\u1ed7i nh\u00e2n vi\u00ean l\u00e0 m\u1ed9t \u201c\u0110\u1ea1i s\u1ee9 th\u01b0\u01a1ng hi\u1ec7u\u201d. Truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9 l\u00e0 c\u00e1ch \u0111\u1ec3 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p g\u1eafn k\u1ebft s\u1ee9c m\u1ea1nh n\u1ed9i t\u1ea1i t\u1eeb b\u00ean trong. Theo \u0111\u00f3, c\u00e1c c\u00f4ng c\u1ee5 d\u00e0nh cho \u0111\u1ed9i ng\u0169 nh\u00e2n s\u1ef1 bao g\u1ed3m: S\u1ed5 tay nh\u00e2n vi\u00ean, S\u1ed5 tay v\u0103n h\u00f3a, Motivation poster, Internal Newsletters, T\u1ea1p ch\u00ed n\u1ed9i b\u1ed9, Website tuy\u1ec3n d\u1ee5ng, Video tuy\u1ec3n d\u1ee5ng,… Ch\u00ednh nh\u1eefng chi ti\u1ebft n\u00e0y, gi\u00fap doanh nghi\u1ec7p \u201cghi \u0111i\u1ec3m\u201d v\u1edbi ch\u00ednh \u0111\u1ed9i ng\u0169 doanh nghi\u1ec7p m\u00ecnh. <\/p>\n\n\n\n

8. Website & Digital Identity<\/h2>\n\n\n\n

M\u1ed9t trong nh\u1eefng xu h\u01b0\u1edbng l\u1edbn nh\u1ea5t c\u1ee7a h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, l\u00e0 h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u s\u1ed1<\/a> (Digital Identity). Bao g\u1ed3m: Website, Landing Page, Online Sale Kit,… <\/p>\n\n\n\n

M\u1ed9t website t\u1ed1t g\u1ed3m c\u00f3 5 \u0111\u1eb7c \u0111i\u1ec3m \u00e1p d\u1ee5ng nh\u01b0 sau: T\u1ed1i \u01b0u v\u1ec1 m\u1eb7t nh\u1eadn di\u1ec7n (brand Identity), chu\u1ea9n UX UI (nghi\u00ean c\u1ee9u ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 \u0111\u01b0a n\u1ed9i dung ph\u00f9 h\u1ee3p v\u1edbi th\u00f3i quen c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng), chu\u1ea9n Sales (website thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng mua h\u00e0ng v\u00e0 n\u00e2ng cao tr\u1ea3i nghi\u1ec7m t\u1ed1i \u0111a c\u1ee7a kh\u00e1ch h\u00e0ng), chu\u1ea9n Marketing (h\u1ed7 tr\u1ee3 t\u1ed1t cho ho\u1ea1t \u0111\u1ed9ng Marketing v\u00ed d\u1ee5 nh\u01b0 t\u1ea1o Landing Page m\u1edbi v\u00e0 ch\u1ea1y ch\u01b0\u01a1ng tr\u00ecnh truy\u1ec1n th\u00f4ng, checking \u0111o l\u01b0\u1eddng ng\u01b0\u1eddi v\u00e0o website), chu\u1ea9n SEO (h\u1ed7 tr\u1ee3 support cho SEO b\u1eb1ng c\u00e1ch website ch\u1ea1y t\u1ed1c cao, th\u00f4ng tin t\u1ed1t ph\u00eda Google \u0111\u00e1nh gi\u00e1 cao). <\/p>\n\n\n\n

<\/p>\n\n\n\n

\"Website<\/figure><\/div>\n\n\n\n

Tr\u1ea3i nghi\u1ec7m tr\u00ean n\u1ec1n t\u1ea3ng s\u1ed1 \u0111ang ng\u00e0y \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng quan t\u00e2m<\/em><\/p>\n\n\n\n

<\/p>\n\n\n\n

\u0110\u1ecdc th\u00eam:<\/p>\n\n\n\n