{"id":328423,"date":"2020-12-07T22:45:48","date_gmt":"2020-12-07T22:45:48","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=328423"},"modified":"2020-12-19T21:36:03","modified_gmt":"2020-12-19T21:36:03","slug":"xay-dung-thuong-hieu-nong-san","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/xay-dung-thuong-hieu\/xay-dung-thuong-hieu-nong-san\/","title":{"rendered":"X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, c\u1eeda s\u00e1ng t\u01b0\u01a1ng lai ng\u00e0nh n\u00f4ng s\u1ea3n"},"content":{"rendered":"\n

N\u00f4ng s\u1ea3n l\u00e0 ch\u1ee7 \u0111\u1ec1 qu\u1ed1c d\u00e2n. Do \u0111\u00f3, vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u cho n\u00f4ng s\u1ea3n l\u00e0 then ch\u1ed1t. Trong b\u00e0i vi\u1ebft n\u00e0y, t\u00e1c gi\u1ea3 \u0111\u01b0a ra ki\u1ebfn th\u1ee9c<\/strong> trong qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ph\u00e1t tri\u1ec3n v\u00e0 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u n\u00f4ng s\u1ea3n Vi\u1ec7t<\/strong>. <\/p>\n\n\n\n

1. N\u1ec1n t\u1ea3ng x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u n\u00f4ng s\u1ea3n<\/strong><\/h2>\n\n\n\n

\u0110\u1ea7u ti\u00ean, ch\u00fang ta hi\u1ec3u v\u1ec1 m\u00f4 h\u00ecnh Brand DNA -\u2013 t\u1ea1o m\u00e3 gen, y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i x\u00e2y d\u1ef1ng \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u, <\/strong>c\u01a1 s\u1edf \u0111\u1ec3 c\u00f3 t\u01b0 duy \u0111\u00fang, l\u00e0m chu\u1ea9n v\u00e0 \u0111\u00fang \u0111\u1ecbnh h\u01b0\u1edbng. <\/p>\n\n\n\n

M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh gi\u00fap t\u0103ng gi\u00e1 tr\u1ecb ni\u1ec1m tin cho Kh\u00e1ch h\u00e0ng, th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng, t\u0103ng doanh thu l\u1ee3i nhu\u1eadn cho c\u00f4ng ty. Vi\u1ec7c hi\u1ec3u Brand DNA l\u00e0 c\u01a1 s\u1edf c\u0103n b\u1ea3n nh\u1ea5t cho t\u1ea5t c\u1ea3 c\u00e1c ho\u1ea1t \u0111\u1ed9ng li\u00ean quan \u0111\u1ebfn chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u<\/a>, nh\u01b0 ph\u00e1t tri\u1ec3n \u00fd t\u01b0\u1edfng truy\u1ec1n th\u00f4ng, ph\u00e1t tri\u1ec3n \u00fd t\u01b0\u1edfng s\u1ea3n ph\u1ea9m m\u1edbi, x\u00e2y d\u1ef1ng c\u00e1c thu\u1ed9c t\u00ednh s\u1ea3n ph\u1ea9m then ch\u1ed1t, \u0111\u1ecbnh gi\u00e1.<\/p>\n\n\n\n

\"[SaoKim.com.vn]<\/figure>\n\n\n\n

[SaoKim.com.vn] C\u00e1ch x\u00e1c \u0111\u1ecbnh DNA Th\u01b0\u01a1ng hi\u1ec7u<\/em><\/p>\n\n\n\n

1. Market Definition (X\u00e1c \u0111\u1ecbnh th\u1ecb tr\u01b0\u1eddng)<\/strong><\/h3>\n\n\n\n

\u0110\u00e2y l\u00e0 c\u01a1 s\u1edf x\u00e1c \u0111\u1ecbnh ngu\u1ed3n t\u0103ng tr\u01b0\u1edfng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, cho ng\u1eafn v\u00e0 d\u00e0i h\u1ea1n, x\u00e1c \u0111\u1ecbnh th\u1ecb tr\u01b0\u1eddng<\/strong><\/p>\n\n\n\n

–   X\u00e1c \u0111\u1ecbnh \u0111\u1ed9 r\u1ed9ng th\u1ecb tr\u01b0\u1eddng: s\u1ea3n l\u01b0\u1ee3ng, m\u1ee9c \u0111\u1ed9 ti\u00eau d\u00f9ng tr\u00ean t\u1eebng h\u1ed9 gia \u0111\u00ecnh, t\u1ed1c \u0111\u1ed9 m\u1edf r\u1ed9ng s\u1ea3n ph\u1ea9m tr\u00ean th\u1ecb tr\u01b0\u1eddng,…<\/p>\n\n\n\n

–   X\u00e1c \u0111\u1ecbnh c\u00e1c s\u1ea3n ph\u1ea9m c\u1ea1nh tranh tr\u1ef1c ti\u1ebfp, c\u00e1c s\u1ea3n ph\u1ea9m thay th\u1ebf<\/p>\n\n\n\n

2.<\/strong> Target Customer (Kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau)<\/strong><\/h3>\n\n\n\n

–   \tX\u00e1c \u0111\u1ecbnh Ch\u00e2n dung Kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau qua c\u00e1c y\u1ebfu t\u1ed1: <\/p>\n\n\n\n

Nh\u00e2n kh\u1ea9u h\u1ecdc: gi\u1edbi t\u00ednh, \u0111\u1ed9 tu\u1ed5i, thu nh\u1eadp, t\u00ecnh tr\u1ea1ng h\u00f4n nh\u00e2n. Ngo\u00e0i ra c\u00f2n c\u00f3: tr\u00ecnh \u0111\u1ed9 h\u1ecdc v\u1ea5n, t\u00ecnh tr\u1ea1ng l\u00e0m vi\u1ec7c, v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd\u2026<\/p>\n\n\n\n

–   \tQuan \u0111i\u1ec3m s\u1ed1ng & phong c\u00e1ch s\u1ed1ng <\/p>\n\n\n\n

3.<\/strong> Insight <\/strong>(X\u00e1c \u0111\u1ecbnh insight kh\u00e1ch h\u00e0ng)<\/h3>\n\n\n\n

–   \tInsight for positioning: l\u00e0 nh\u1eefng t\u00e2m t\u01b0, nguy\u1ec7n v\u1ecdng \u1ea9n s\u00e2u th\u1eadm ch\u00ed c\u1ea3 n\u1ed7i s\u1ee3 h\u00e3i c\u1ee7a KH m\u1ee5c ti\u00eau m\u00e0 n\u1ebfu th\u01b0\u01a1ng hi\u1ec7u khai th\u00e1c \u0111\u01b0\u1ee3c s\u1ebd gi\u00fap thay \u0111\u1ed5i \u0111\u01b0\u1ee3c th\u00f3i quen, h\u00e0nh vi mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n

4. Benefits (L\u1ee3i \u00edch s\u1ea3n ph\u1ea9m)<\/strong><\/h3>\n\n\n\n

X\u00e1c \u0111\u1ecbnh l\u1ee3i \u00edch l\u00fd t\u00ednh, c\u1ea3m t\u00ednh (c\u1ea3m x\u00fac) m\u00e0 s\u1ea3n ph\u1ea9m \u0111em l\u1ea1i cho kh\u00e1ch h\u00e0ng<\/p>\n\n\n\n

–   \tL\u1ee3i \u00edch c\u1ea3m quan bao g\u1ed3m m\u00f9i v\u1ecb, h\u01b0\u01a1ng th\u01a1m\u2026 c\u1ee7a s\u1ea3n ph\u1ea9m. <\/p>\n\n\n\n

C\u00f3 nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c KH nh\u1edb \u0111\u1ebfn ch\u00ednh b\u1eb1ng nh\u1eefng \u201cm\u00f9i h\u01b0\u01a1ng\u201d c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. <\/p>\n\n\n\n

5. Reason to believe (l\u00fd do \u0111\u1ec3 tin)<\/strong><\/h3>\n\n\n\n

B\u1eb1ng ch\u1ee9ng l\u00fd gi\u1ea3i v\u00ec sao th\u01b0\u01a1ng hi\u1ec7u ch\u00fang ta t\u1ed1t h\u01a1n so v\u1edbi \u0111\u1ed1i th\u1ee7: b\u1ec1 d\u00e0y l\u1ecbch s\u1eed th\u01b0\u01a1ng hi\u1ec7u (brand history), th\u00e0nh ph\u1ea7n l\u00e0m n\u00ean s\u1ea3n ph\u1ea9m, s\u1ea3n ph\u1ea9m\/ bao b\u00ec, ngu\u1ed3n g\u1ed1c, xu\u1ea5t x\u1ee9, h\u00ecnh th\u1ee9c b\u1ea3o tr\u1ee3: ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng, trung t\u00e2m \u2013 hi\u1ec7p h\u1ed9i uy t\u00edn<\/p>\n\n\n\n

6.<\/strong> Discriminator (\u0110i\u1ec3m kh\u00e1c bi\u1ec7t \u0111\u1ed9c nh\u1ea5t)<\/strong><\/h3>\n\n\n\n

\u0110i\u1ec3m \u0111\u1ed9c \u0111\u00e1o kh\u00e1c bi\u1ec7t duy nh\u1ea5t c\u1ee7a s\u1ea3n ph\u1ea9m c\u1ea1nh tranh v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh l\u00e0 g\u00ec? <\/p>\n\n\n\n

T\u1ea1i sao kh\u00e1ch h\u00e0ng l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n, m\u00e0 kh\u00f4ng ch\u1ecdn s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7 <\/p>\n\n\n\n

7. Value, Beliefs and Personality (Gi\u00e1 tr\u1ecb, ni\u1ec1m tin v\u00e0 t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u)<\/strong><\/h3>\n\n\n\n

N\u1ebfu th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t con ng\u01b0\u1eddi, th\u00ec con ng\u01b0\u1eddi \u0111\u00f3 t\u00ednh c\u00e1ch ra sao, quan \u0111i\u1ec3m s\u1ed1ng? <\/p>\n\n\n\n

B\u1ea1n c\u1ea7n ph\u1ea3i x\u00e1c \u0111\u1ecbnh gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec? Ni\u1ec1m tin hay ph\u01b0\u01a1ng ch\u00e2m c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u? <\/p>\n\n\n\n

8. Product development Principles (Nguy\u00ean t\u1eafc ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m)<\/strong><\/h3>\n\n\n\n

Kim ch\u1ec9 nam \u0111\u1ecbnh h\u01b0\u1edbng ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m. C\u00f3 \u0111a ch\u1ee7ng lo\u1ea1i s\u1ea3n ph\u1ea9m hay \u0111a ng\u00e0nh h\u00e0ng kh\u00e1c nhau. <\/p>\n\n\n\n

9. Brand Essence<\/strong> (Gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i<\/strong>)<\/h3>\n\n\n\n

\u0110\u00e2y \u0111\u01b0\u1ee3c xem l\u00e0 b\u1ea3n tuy\u00ean ng\u00f4n c\u1ee7a Th\u01b0\u01a1ng hi\u1ec7u, s\u00fac t\u00edch v\u00e0 mang t\u00ednh truy\u1ec1n c\u1ea3m h\u1ee9ng cao, l\u1eddi cam k\u1ebft c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u cho KH m\u1ee5c ti\u00eau. <\/p>\n\n\n\n

2. Th\u01b0\u01a1ng hi\u1ec7u N\u00f4ng s\u1ea3n bao g\u1ed3m g\u00ec? <\/strong><\/h2>\n\n\n\n

2.1 Checklist th\u00f4ng tin th\u01b0\u01a1ng hi\u1ec7u n\u00f4ng s\u1ea3n<\/h3>\n\n\n\n

Sau khi hi\u1ec3u v\u1ec1 x\u00e2y d\u1ef1ng gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u m\u00ecnh, anh\/ ch\u1ecb c\u1ea7n c\u00f3 checklist quan tr\u1ecdng ho\u00e0n thi\u1ec7n th\u00f4ng tin th\u01b0\u01a1ng hi\u1ec7u n\u00f4ng s\u1ea3n m\u00ecnh<\/strong>, nh\u01b0 sau:<\/p>\n\n\n\n

–   \tNh\u00e3n m\u00e1c (labels-bao g\u1ed3m t\u00ean Th\u01b0\u01a1ng hi\u1ec7u v\u00e0 nh\u1eefng d\u1ea5u hi\u1ec7u ph\u00e2n bi\u1ec7t kh\u00e1c)<\/p>\n\n\n\n

–   \tTh\u01b0\u01a1ng hi\u1ec7u nh\u00e0 v\u01b0\u1eddn\/ng\u01b0\u1eddi tr\u1ed3ng (growers)<\/p>\n\n\n\n

–   \tQu\u1ed1c gia\/v\u00f9ng l\u00e3nh th\u1ed5 xu\u1ea5t x\u1ee9 (Th\u01b0\u01a1ng hi\u1ec7u ch\u1ec9 d\u1eabn \u0111\u1ecba l\u00fd)<\/p>\n\n\n\n

–   \tTh\u01b0\u01a1ng hi\u1ec7u nh\u00e0 ph\u00e2n ph\u1ed1i\/b\u00e1n l\u1ebb v\u00e0 th\u00f4ng tin cho kh\u00e1ch h\u00e0ng (ti\u00eau chu\u1ea9n ch\u1ea5t l\u01b0\u1ee3ng, tin c\u1eady b\u1ea3o ch\u1ee9ng, gi\u00e1 tr\u1ecb l\u1ecbch s\u1eed\/x\u00e3 h\u1ed9i v\u00e0 t\u00ednh an to\u00e0n c\u1ee7a s\u1ea3n ph\u1ea9m).<\/p>\n\n\n\n

Th\u00e1ch th\u1ee9c l\u1edbn nh\u1ea5t trong x\u00e2y d\u1ef1ng Th\u01b0\u01a1ng hi\u1ec7u n\u00f4ng s\u1ea3n l\u00e0 nh\u00e3n m\u00e1c (label); v\u00ec nh\u00e3n m\u00e1c l\u00e0 \u0111\u1ea1i di\u1ec7n cho: l\u1eddi cam k\u1ebft t\u1eeb nh\u00e0 s\u1ea3n xu\u1ea5t, thu\u1ed9c t\u00ednh ch\u1ea5t l\u01b0\u1ee3ng trong t\u00e2m tr\u00ed ng\u01b0\u1eddi ti\u00eau d\u00f9ng, gi\u00e1 tr\u1ecb ph\u00e2n bi\u1ec7t, t\u00e1c \u0111\u1ed9ng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng\/kh\u00e1c h\u00e0ng, v\u00e0 t\u1ea5t nhi\u00ean \u0111\u00e2y l\u00e0 c\u01a1 s\u1edf \u0111\u1ec3 s\u1ea3n ph\u1ea9m n\u00f4ng s\u1ea3n tr\u1edf th\u00e0nh Th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n

2.2 Checklist n\u1ed9i dung nh\u00e3n m\u00e1c (labels) <\/strong><\/h3>\n\n\n\n

–   \tTruy r\u00f5 ngu\u1ed3n g\u1ed1c s\u1ea3n xu\u1ea5t<\/em>; bao g\u1ed3m qu\u00e1 tr\u00ecnh tr\u1ed3ng, ti\u00eau chu\u1ea9n ch\u0103m s\u00f3c v\u00e0 b\u1ea3o qu\u1ea3n sau thu ho\u1ea1ch v\u00e0 c\u00e1c cam k\u1ebft k\u1ef9 thu\u1eadt kh\u00e1c theo ti\u00eau chu\u1ea9n ph\u00e1p lu\u1eadt \u0111\u01b0\u1ee3c quy \u0111\u1ecbnh (v\u00ed d\u1ee5 GAP, Nh\u1eadt, M\u1ef9\u2026).<\/p>\n\n\n\n

–   \tH\u1ec7 th\u1ed1ng c\u00e1c th\u00e0nh ph\u1ea7n v\u1ec1 ch\u1ea5t<\/em> (v\u00ed d\u1ee5 nh\u01b0 \u0111\u01b0\u1eddng, axit, chua, vitamin v\u00e0 ch\u1ea5t ch\u1ed1ng ch\u1ec9 \u0111\u1ecbnh\u2026.)<\/p>\n\n\n\n

–   \tCam k\u1ebft ch\u1ea5t l\u01b0\u1ee3ng (d\u1ec5 thay \u0111\u1ed5i\/bi\u1ebfn ch\u1ea5t): <\/em>Ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m b\u1ecb bi\u1ebfn \u0111\u1ed5i trong qu\u00e1 tr\u00ecnh l\u01b0u th\u00f4ng\/ph\u00e2n ph\u1ed1i h\u00e0ng h\u00f3a.<\/p>\n\n\n\n

–   \t\u0110\u1eb7c t\u00ednh ph\u00e2n lo\u1ea1i<\/em>: k\u00edch c\u1ee1, m\u00e0u s\u1eafc, c\u00e2n n\u1eb7ng\u2026<\/p>\n\n\n\n

–   \u0110\u1eb7c t\u00ednh b\u1ea3o ch\u1ee9ng<\/em>: th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba ph\u01b0\u01a1ng, nh\u00e0 v\u01b0\u1eddn\/ng\u01b0\u1eddi tr\u1ed3ng, nh\u00e0 b\u00e1n l\u1ebb, ho\u1eb7c t\u1ed5 ch\u1ee9c b\u1ea3o ch\u1ee9ng kh\u00e1c (WHO, c\u01a1 quan \u0111\u0103ng ki\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng qu\u1ed1c t\u1ebf \u2026)<\/p>\n\n\n\n

3. L\u1ed9 tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u n\u00f4ng s\u1ea3n <\/strong><\/h2>\n\n\n\n

3.1 L\u1ed9 tr\u00ecnh h\u00ecnh th\u00e0nh v\u00e0 ph\u00e1t tri\u1ec3n<\/h3>\n\n\n\n

H\u00e0nh tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u n\u00f4ng s\u1ea3n vinh quang nh\u01b0ng c\u0169ng \u0111\u00f2i h\u1ecfi ng\u01b0\u1eddi l\u00e0m n\u00f4ng s\u1ea3n x\u00e1c r\u00f5 t\u00e2m th\u1ebf, n\u1ed9i l\u1ef1c, v\u00e0 lu\u00f4n c\u1eadp nh\u1eadt th\u00f4ng tin t\u1eeb th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng, kh\u00f4ng th\u1ec3 \u201c\u1ebfch ng\u1ed3i \u0111\u00e1y gi\u1ebfng\u201d. <\/p>\n\n\n\n

Ti\u1ebfp theo, T\u00e1c gi\u1ea3 \u0111\u01b0a ra l\u1ed9 tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u t\u1eebng b\u01b0\u1edbc, c\u0103n b\u1ea3n, anh\/ch\u1ecb x\u00e1c \u0111\u1ecbnh xem doanh nghi\u1ec7p m\u00ecnh \u0111ang \u1edf v\u1ecb tr\u00ed, giai \u0111o\u1ea1n n\u00e0o \u0111\u1ec3 ti\u1ebfp t\u1ee5c h\u00e0nh tr\u00ecnh c\u1ee7a m\u00ecnh.
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\"[SaoKim.com.vn]<\/figure>\n\n\n\n

[SaoKim.com.vn] Chu\u1ed7i gi\u00e1 tr\u1ecb x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u n\u00f4ng s\u1ea3n<\/em><\/p>\n\n\n\n

Giai \u0111o\u1ea1n 1:<\/strong> L\u00c0M<\/strong> S\u1ea2N PH\u1ea8M<\/strong><\/p>\n\n\n\n

M\u1ecdi n\u00f4ng s\u1ea3n \u0111\u1ec1u ph\u1ea3i d\u1ef1a tr\u00ean \u0111\u1eb7c t\u00ednh ch\u1ee9c n\u0103ng c\u1ed1t l\u00f5i<\/em> v\u00e0 k\u1ebft h\u1ee3p v\u1edbi c\u00f4ng ngh\u1ec7<\/em> (bao g\u1ed3m th\u1ed5 nh\u01b0\u1ee1ng, k\u1ef9 thu\u1eadt canh t\u00e1c, gi\u1ed1ng v\u00e0 ch\u0103m s\u00f3c b\u1ea3o qu\u1ea3n) \u0111\u1ec3 t\u1ea1o ra \u201cs\u1ea3n ph\u1ea9m \u0111\u1ed9c \u0111\u00e1o\u201d t\u1edbi th\u1ecb tr\u01b0\u1eddng. Ng\u01b0\u1eddi tr\u1ed3ng- K\u1ef9 thu\u1eadt- Nh\u00e0 cung c\u1ea5p (\u0111\u1ea7u v\u00e0o, b\u1ea3o qu\u1ea3n v\u00e0 v\u1eadn chuy\u1ec3n) s\u1ebd h\u01b0\u1edbng \u0111\u1ebfn ki\u1ec3m so\u00e1t t\u00ednh \u0111\u1ed3ng nh\u1ea5t v\u00e0 li\u00ean t\u1ee5c c\u1ea3i ti\u1ebfn. <\/p>\n\n\n\n

Giai \u0111o\u1ea1n 2:<\/strong> L\u00c0M TH\u1eca TR\u01af\u1edcNG<\/strong><\/p>\n\n\n\n

Doanh nghi\u1ec7p c\u1ea7n t\u1eadp trung ph\u00e2n ph\u1ed1i \u0111\u1ebfn \u0111\u00fang th\u1ecb tr\u01b0\u1eddng th\u00f4ng qua l\u1ee3i th\u1ebf c\u1ea1nh tranh, b\u1ea3o v\u1ec7 quy chu\u1ea9n ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 li\u00ean t\u1ee5c d\u1ef1 b\u00e1o thay \u0111\u1ed5i th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n

\u1ede giai \u0111o\u1ea1n n\u00e0y, nh\u00e0 ph\u00e2n ph\u1ed1i v\u00e0 doanh nghi\u1ec7p c\u00f3 n\u0103ng l\u1ef1c th\u1ecb tr\u01b0\u1eddng s\u1ebd th\u1ef1c thi, v\u00e0 l\u00e0m th\u1ecb tr\u01b0\u1eddng t\u1ed1t th\u00ec m\u1edbi mong s\u1ea3n ph\u1ea9m n\u00f4ng s\u1ea3n c\u00f3 \u0111\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n

Giai \u0111o\u1ea1n 3: L\u00c0M TH\u01af\u01a0NG HI\u1ec6U<\/strong><\/p>\n\n\n\n

Giai \u0111o\u1ea1n \u0111\u1ecbnh h\u00ecnh gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u qua c\u1ea3m nh\u1eadn kh\u00e1ch h\u00e0ng, \u0111\u00f3 l\u00e0 c\u00f4ng vi\u1ec7c c\u1ee7a truy\u1ec1n th\u00f4ng marketing, n\u1ed7 l\u1ef1c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c d\u1ef1 \u00e1n k\u1ebft n\u1ed1i c\u1ed9ng \u0111\u1ed3ng (du l\u1ecbch, c\u00e1c s\u1ef1 ki\u1ec7n v\u0103n h\u00f3a\/th\u1ec3 thao, nh\u00e0 ch\u1ebf bi\u1ebfn s\u1ea3n ph\u1ea9m, ch\u00ednh quy\u1ec1n \u0111\u1ecba ph\u01b0\u01a1ng, c\u00e1c d\u1ef1 \u00e1n m\u00f4i tr\u01b0\u1eddng \u2026) h\u00ecnh th\u00e0nh th\u00f4ng \u0111i\u1ec7p xuy\u00ean su\u1ed1t v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n

Giai \u0111o\u1ea1n n\u00e0y, doanh nghi\u1ec7p n\u00ean tham gia v\u00e0o c\u00e1c t\u1ed5 ch\u1ee9c Hi\u1ec7p h\u1ed9i \u0111\u1ee9ng ra k\u1ebft n\u1ed1i s\u1ea3n ph\u1ea9m t\u1ea1i \u0111\u1ecba ph\u01b0\u01a1ng (v\u00ed d\u1ee5: Ch\u01b0\u01a1ng tr\u00ecnh OCOP \u1edf c\u00e1c \u0111\u1ecba ph\u01b0\u01a1ng). C\u1ea7n c\u00f3 s\u1ef1 k\u1ebft n\u1ed1i h\u1ee3p l\u1ef1c t\u1eeb nhi\u1ec1u b\u00ean tham gia, n\u1ebfu ch\u1ec9 b\u00e1n nh\u1ecf l\u1ebb, manh m\u00fan, \u00edt th\u00e0nh Th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c t\u1ebf, ng\u01b0\u1ee3c l\u1ea1i, s\u1ea3n v\u1eadt n\u00f4ng s\u1ea3n \u0111i t\u1eeb g\u1ed1c (ng\u01b0\u1eddi tr\u1ed3ng v\u00e0 \u0111\u1ecba ph\u01b0\u01a1ng) \u0111\u01b0\u1ee3c h\u01b0\u1edfng l\u1ee3i \u00edch kinh t\u1ebf th\u00ec m\u1edbi b\u1ec1n v\u1eefng.<\/p>\n\n\n\n

3.2 Checklist nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u N\u00f4ng S\u1ea3n<\/strong>  <\/h3>\n\n\n\n

\u201cKh\u00e1ch h\u00e0ng \u1edf \u0111\u00e2u \u2013 Doanh nghi\u1ec7p \u1edf \u0111\u00f3\u201d,<\/strong> vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u b\u1eaft \u0111\u1ea7u t\u1eeb \u201c\u0111i\u1ec3m ch\u1ea1m\u201d t\u1ea1o \u1ea5n t\u01b0\u1ee3ng trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng \u0111\u1ebfn t\u1eeb vi\u1ec7c ch\u1ec9nh chu t\u1eeb nh\u1eefng chi ti\u1ebft nh\u1ecf: <\/p>\n\n\n\n

– T\u00ean th\u01b0\u01a1ng hi\u1ec7u<\/p>\n\n\n\n

– Logo v\u00e0 Slogan<\/p>\n\n\n\n

– Bao b\u00ec, nh\u00e3n m\u00e1c<\/p>\n\n\n\n

– \u1ea4n ph\u1ea9m truy\u1ec1n th\u00f4ng: Catalog, t\u1edd r\u01a1i, h\u1ed3 s\u01a1 n\u0103ng l\u1ef1c, card visit, phong b\u00ec th\u01b0,\u2026<\/p>\n\n\n\n

– Nh\u1eadn di\u1ec7n t\u1ea1i \u0111i\u1ec3m b\u00e1n: c\u1eeda h\u00e0ng, showroom, si\u00eau th\u1ecb<\/p>\n\n\n\n

– Nh\u1eadn di\u1ec7n s\u1ed1: Website, E- Catalog, Sales Kit Online,\u2026<\/p>\n\n\n\n

– M\u1ea1ng x\u00e3 h\u1ed9i: Facebook, Youtube, Tiktok,\u2026<\/p>\n\n\n\n

– Trang th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed (n\u1ed9i \u0111\u1ecba v\u00e0 qu\u1ed1c t\u1ebf): Lazada, Shopee, Tiki, Amazon, Ebay,..<\/p>\n\n\n\n

4. Casestudy v\u00e0 d\u1eabn ch\u1ee9ng ti\u00eau bi\u1ec3n<\/h2>\n\n\n\n

4.1 X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u G\u1ea1o S\u1ebfu Rice <\/h3>\n\n\n\n

Ra \u0111\u1eddi tr\u00ean n\u1ec1n t\u1ea3ng s\u1ea3n xu\u1ea5t n\u00f4ng nghi\u1ec7p Eco Organic, Tramchim Farming l\u00e0 c\u00f4ng ty sinh th\u00e1i h\u1eefu c\u01a1 k\u1ebft h\u1ee3p h\u00e0i h\u00f2a gi\u1eefa thi\u00ean nhi\u00ean v\u00e0 con ng\u01b0\u1eddi, \u0111\u1ea7u t\u01b0 3 l\u0129nh v\u1ef1c: n\u00f4ng s\u1ea3n, th\u1ef1c ph\u1ea9m v\u00e0 du l\u1ecbch sinh th\u00e1i.<\/p>\n\n\n\n

Nhu c\u1ea7u: <\/strong>G\u1ea1o S\u1ebfu Rice c\u1ea7n x\u00e2y d\u1ef1ng <\/strong>Logo v\u00e0 thi\u1ebft k\u1ebf bao b\u00ec nh\u00e3n m\u00e1c ph\u1ee5c v\u1ee5 vi\u1ec7c ph\u00e1t tri\u1ec3n th\u1ecb tr\u01b0\u1eddng xu\u1ea5t kh\u1ea9u.<\/p>\n\n\n\n

Gi\u1ea3i ph\u00e1p v\u00e0 chi\u1ebfn l\u01b0\u1ee3c<\/strong>:<\/p>\n\n\n\n

\"[SaoKim.com.vn]<\/figure>\n\n\n\n

[SaoKim.com.vn] S\u1ebfu Rice – S\u1ea3n ph\u1ea9m thi\u1ebft k\u1ebf Logo v\u00e0 nh\u1eadn di\u1ec7n t\u1eeb Sao Kim Branding<\/em><\/p>\n\n\n\n

T\u00ean th\u01b0\u01a1ng hi\u1ec7u<\/strong>: S\u1ebfu Rice<\/strong><\/p>\n\n\n\n