{"id":328509,"date":"2020-12-11T15:51:52","date_gmt":"2020-12-11T15:51:52","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=328509"},"modified":"2021-01-07T22:13:03","modified_gmt":"2021-01-07T22:13:03","slug":"8-xu-huong-nhan-dien-thuong-hieu-nam-2021","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/xay-dung-thuong-hieu\/8-xu-huong-nhan-dien-thuong-hieu-nam-2021\/","title":{"rendered":"8 xu h\u01b0\u1edbng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u n\u0103m 2021 nh\u1ea5t \u0111\u1ecbnh c\u1ea7n bi\u1ebft"},"content":{"rendered":"

Xu h\u01b0\u1edbng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u \u0111ang g\u00f3p ph\u1ea7n kh\u00f4ng nh\u1ecf gi\u00fap doanh nghi\u1ec7p t\u1ea1o kh\u00e1c bi\u1ec7t so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. Vi\u1ec7c thi\u1ebft k\u1ebf v\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u theo xu h\u01b0\u1edbng gi\u00fap b\u1ea1n \u0111i nhanh v\u00e0 t\u1ea1o b\u1ea3n s\u1eafc th\u01b0\u01a1ng hi\u1ec7u v\u1eefng ch\u1eafc.<\/p>\n

Ch\u00fang t\u00f4i \u0111\u00e3 t\u1ed5ng h\u1ee3p v\u1ec1 xu h\u01b0\u1edbng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u h\u1eefu \u00edch nh\u1ea5t. T\u1eeb chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u<\/a>, thi\u1ebft k\u1ebf logo, hashtag# tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i cho \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng tr\u00ean m\u00f4i tr\u01b0\u1eddng s\u1ed1, c\u1ea7n thi\u1ebft \u0111\u1ec3\u00a0 gi\u00fap b\u1ea1n \u0111\u00e1nh b\u1eadt \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 n\u1ed5i b\u1eadt trong ng\u00e0nh.<\/span><\/p>\n

1. Xu h\u01b0\u1edbng nh\u1eadn di\u1ec7n t\u1eeb Logo\u00a0<\/span><\/h2>\n

Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n c\u00f3 m\u1eb7t \u1edf c\u00e1c trang web, trang m\u1ea1ng x\u00e3 h\u1ed9i \u1edf c\u00e1c h\u00ecnh th\u1ee9c kh\u00e1c nhau. Do \u0111\u00f3, Logo c\u00f3 c\u00e1ch phi\u00ean b\u1ea3n kh\u00e1c nhau th\u00edch \u1ee9ng v\u1edbi t\u1eebng lo\u1ea1i h\u1ea1ng m\u1ee5c s\u1eed d\u1ee5ng.\u00a0<\/span><\/p>\n

B\u1eb1ng c\u00e1ch c\u00f3 c\u00e1c nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ea3m b\u1ea3o t\u00ednh nh\u1ea5t qu\u00e1n cho thi\u1ebft k\u1ebf logo<\/a> d\u00f9 \u0111\u01b0\u1ee3c xem tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n n\u00e0o, t\u0103ng c\u01a1 h\u1ed9i nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u \u1edf c\u00e1c \u201c\u0111i\u1ec3m ch\u1ea1m\u201d kh\u00e1c nhau.<\/span><\/p>\n

\"[SaoKim.com.vn]
[SaoKim.com.vn] Kh\u1ea3 n\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u t\u1eeb Logo<\/figcaption><\/figure>\n

Logo \u1edf c\u00e1c d\u1ea1ng th\u1ee9c kh\u00e1c nhau c\u1ee7a Coca-Cola, Chanel, Nike v\u00e0 Iress<\/span><\/i><\/p>\n

2. Xu h\u01b0\u1edbng t\u1ed1i gi\u1ea3n th\u01b0\u01a1ng hi\u1ec7u\u00a0\u00a0<\/span><\/h2>\n

T\u1ed1i gi\u1ea3n th\u01b0\u01a1ng hi\u1ec7u ng\u00e0y c\u00e0ng l\u00e0 l\u1ef1a ch\u1ecdn c\u1ee7a nhi\u1ec1u c\u00f4ng ty, khi xu h\u01b0\u1edbng t\u1ed1i gi\u1ea3n “l\u00ean ng\u00f4i”.\u00a0 <\/span>V\u00ed d\u1ee5: c\u1ea3 Google v\u00e0 Airbnb \u0111\u1ec1u c\u00f3 nh\u1eefng c\u1ea3i ti\u1ebfn \u0111\u01a1n gi\u1ea3n h\u00f3a,\u00a0 thay \u0111\u1ed5i logo c\u1ee7a h\u1ecd th\u00e0nh sans-serif, ki\u1ec3u ch\u1eef ph\u1ed5 bi\u1ebfn ch\u1ee7 ngh\u0129a t\u1ed1i gi\u1ea3n.\u00a0<\/span><\/p>\n

C\u00e1c thi\u1ebft k\u1ebf th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c c\u0169ng \u0111ang theo \u0111u\u1ed5i b\u1eb1ng c\u00e1ch ch\u1ecdn \u00edt m\u00e0u h\u01a1n, t\u1eadn d\u1ee5ng ki\u1ec3u ch\u1eef \u0111\u01a1n gi\u1ea3n h\u01a1n. Tr\u00ean th\u1ef1c t\u1ebf, 95% c\u00e1c c\u00f4ng ty h\u00e0ng \u0111\u1ea7u hi\u1ec7n nay s\u1eed d\u1ee5ng hai m\u00e0u cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u1ecd. Ch\u1ec9 c\u1ea7n nh\u00ecn v\u00e0o c\u00e1c c\u00f4ng ty nh\u01b0 Uniqlo, Muji, Glossier.<\/span><\/p>\n

Tuy nhi\u00ean, nh\u01b0\u1ee3c \u0111i\u1ec3m duy nh\u1ea5t c\u1ee7a t\u1ed1i gi\u1ea3n th\u01b0\u01a1ng hi\u1ec7u l\u00e0 r\u1ea5t c\u00f3 th\u1ec3 b\u1ea1n s\u1ebd l\u00e0m “nh\u1ea1t” \u0111i th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh \u0111\u1ebfn m\u1ee9c nh\u00e0m ch\u00e1n. V\u00ec v\u1eady, tr\u01b0\u1edbc khi t\u1ed1i gi\u1ea3n Logo, b\u1ea1n n\u00ean th\u1eed nghi\u1ec7m c\u00e1ch ph\u1ed1i m\u00e0u v\u00e0 ki\u1ec3u ph\u00f4ng ch\u1eef kh\u00e1c nhau gi\u00fap th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i b\u1eadt, \u0111\u01a1n gi\u1ea3n v\u00e0 hi\u1ec7n \u0111\u1ea1i.<\/span><\/p>\n

\"[SaoKim.com.vn]
[SaoKim.com.vn] Xu h\u01b0\u1edbng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u t\u1ed1i gi\u1ea3n t\u1eeb c\u00e1c nh\u00e3n th\u1eddi trang<\/figcaption><\/figure>\n

Xu h\u01b0\u1edbng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u t\u1ed1i gi\u1ea3n t\u1eeb c\u00e1c nh\u00e3n th\u1eddi trang<\/span><\/i><\/p>\n

3. Xu h\u01b0\u1edbng ti\u1ebfp th\u1ecb th\u01b0\u01a1ng hi\u1ec7u ho\u00e0i c\u1ed5\u00a0\u00a0<\/span><\/h2>\n

Khi th\u1eddi c\u00f4ng ngh\u1ec7 s\u1ed1 l\u00ean ng\u00f4i, m\u1ecdi ng\u01b0\u1eddi “d\u00e1n m\u1eaft” v\u00e0o c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 t\u00ecm c\u00f4ng ngh\u1ec7, ti\u1ec7n \u00edch, thi\u1ebft k\u1ebf th\u1eddi trang m\u1edbi nh\u1ea5t.\u00a0<\/span><\/p>\n

Nhi\u1ec1u ng\u01b0\u1eddi trong s\u1ed1 ch\u00fang ta th\u00edch \u201ct\u00ecm l\u1ea1i c\u1ea3m gi\u00e1c x\u01b0a c\u0169\u201d. B\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng ti\u1ebfp th\u1ecb ho\u00e0i c\u1ed5, b\u1ea1n c\u00f3 th\u1ec3 g\u1ee3i nh\u1edb k\u1ef7 ni\u1ec7m c\u0169 n\u00e0y v\u00e0 g\u1eafn k\u1ebft nh\u1eefng c\u1ea3m x\u00fac t\u00edch c\u1ef1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u. V\u00ed d\u1ee5 g\u1ea7n \u0111\u00e2y, Spotify kh\u01a1i d\u1eady th\u00e0nh c\u00f4ng n\u1ec1n v\u0103n h\u00f3a \u00e2m nh\u1ea1c th\u1eadp ni\u00ean 80 v\u00e0 90 v\u00e0 so s\u00e1nh xu h\u01b0\u1edbng n\u0103m 2019.<\/span><\/p>\n

\"[SaoKim.com.vn]
[SaoKim.com.vn] Xu h\u01b0\u1edbng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u ho\u00e0i c\u1ed5<\/figcaption><\/figure>\n

Spotify t\u1eadn d\u1ee5ng n\u1ed7i nh\u1edb b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c qu\u1ea3ng c\u00e1o ph\u1ea3n h\u1ed3i so s\u00e1nh v\u0103n h\u00f3a nh\u1eefng n\u0103m 80 v\u00e0 90 v\u1edbi xu h\u01b0\u1edbng n\u0103m 2019.<\/span><\/i><\/p>\n

4. Xu h\u01b0\u1edbng n\u1ed9i dung g\u1eafn v\u1edbi th\u01b0\u01a1ng hi\u1ec7u<\/span><\/h2>\n

Theo s\u1ed1 li\u1ec7u t\u1eeb HubSpot, h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c g\u1ee3i nh\u1eafc \u0111\u1ebfn 67% h\u01a1n qu\u1ea3ng c\u00e1o ch\u1eef th\u00f4ng th\u01b0\u1eddng. V\u1edbi c\u00e1c h\u00ecnh \u1ea3nh th\u1ec3 hi\u1ec7n qua h\u00ecnh \u1ea3nh, GIF, bi\u1ec3u \u0111\u1ed3, \u0111\u1ed3 h\u1ecda, video v\u00e0 n\u1ed9i dung h\u00ecnh \u1ea3nh c\u00f3 kh\u1ea3 n\u0103ng \u0111\u01b0\u1ee3c ch\u00fa \u00fd v\u00e0 t\u0103ng t\u00ednh thuy\u1ebft ph\u1ee5c v\u1edbi kh\u00e1ch h\u00e0ng.\u00a0<\/span><\/p>\n

5. Xu h\u01b0\u1edbng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u s\u1ed1<\/b><\/h2>\n

V\u1edbi s\u1ef1 thay \u0111\u1ed5i ch\u00f3ng m\u1eb7t c\u1ee7a Digital, nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u s\u1ed1 ng\u00e0y c\u00e0ng th\u1ec3 hi\u1ec7n v\u1ecb tr\u00ed quan tr\u1ecdng. Website, E \u2013 profile (profile c\u00f4ng ty online), Sales kit onlines,.. \u0111ang \u0111\u01b0\u1ee3c doanh nghi\u1ec7p \u1ee9ng d\u1ee5ng v\u00e0 s\u1eed d\u1ee5ng r\u1ed9ng r\u00e3i. C\u00f4ng c\u1ee5 n\u00e0y gi\u00fap doanh nghi\u1ec7p gi\u1edbi thi\u1ec7u m\u1ea1nh m\u1ebd d\u1ecbch v\u1ee5 t\u1edbi kh\u00e1ch h\u00e0ng, ti\u1ebft ki\u1ec7m th\u1eddi gian v\u00e0 \u0111\u1ea9y nhanh ti\u1ebfn \u0111\u1ed9 mua h\u00e0ng.<\/span><\/p>\n

\"[SaoKim.com.vn]
[SaoKim.com.vn] Xu h\u01b0\u1edbng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u s\u1ed1<\/figcaption><\/figure>\n

B\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u s\u1ed1 \u0111ang ng\u00e0y c\u00e0ng gi\u00fap \u00edch doanh nghi\u1ec7p <\/span><\/i><\/p>\n

6. Xu h\u01b0\u1edbng s\u1eed d\u1ee5ng Hashtags\u00a0<\/b><\/h2>\n

M\u1ed9t xu h\u01b0\u1edbng x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u g\u1ea7n \u0111\u00e2y l\u00e0 vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c th\u1ebb hashtag b\u1eaft \u0111\u1ea7u b\u1eb1ng # ch\u00ednh th\u1ee9c. Theo Omnicore, hi\u1ec7n nay, c\u1ee9 10 ng\u01b0\u1eddi th\u00ec c\u00f3 7 ng\u01b0\u1eddi s\u1eed d\u1ee5ng th\u1ebb hashtag # \u0111\u01b0\u1ee3c g\u1eafn th\u01b0\u01a1ng hi\u1ec7u th\u1ec9 ch\u1ec9 ri\u00eang tr\u00ean Instagram.<\/span><\/p>\n

M\u1ed9t l\u00fd do cho \u0111i\u1ec1u n\u00e0y l\u00e0 b\u1edfi th\u1ebb b\u1eaft \u0111\u1ea7u b\u1eb1ng # c\u00f3 th\u1ec3 t\u0103ng 50% m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 c\u1ee7ng c\u1ed1 nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n

B\u1eb1ng c\u00e1ch \u0111\u1ec1 xu\u1ea5t cho kh\u00e1ch h\u00e0ng \u0111\u0103ng t\u1ea3i n\u1ed9i dung v\u00e0 s\u1eed d\u1ee5ng hashtag b\u1eb1ng #, b\u1ea1n c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng ph\u1ea1m vi ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng, d\u1ec5 d\u00e0ng theo d\u00f5i n\u1ed9i dung \u0111\u0103ng t\u1ea3i. \u0110i\u1ec1u n\u00e0y khi\u1ebfn kh\u00e1ch h\u00e0ng trung th\u00e0nh th\u00e0nh \u0111\u1ea1i s\u1ee9 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 n\u00e2ng cao l\u00f2ng tin \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng m\u1edbi.<\/span><\/p>\n

7. Xu h\u01b0\u1edbng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u g\u1eafn v\u1edbi m\u00f4i tr\u01b0\u1eddng\u00a0<\/b><\/h2>\n

C\u00e1c nghi\u00ean c\u1ee9u cho th\u1ea5y 88% ng\u01b0\u1eddi ti\u00eau d\u00f9ng tin r\u1eb1ng c\u00e1c quy\u1ebft \u0111\u1ecbnh mua c\u1ee7a m\u00ecnh c\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn m\u00f4i tr\u01b0\u1eddng. Do \u0111\u00f3, h\u1ecd c\u00f3 xu h\u01b0\u1edbng l\u1ef1a ch\u1ecdn c\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 t\u00ednh b\u1ec1n v\u1eefng.\u00a0<\/span><\/p>\n

Cu\u1ed9c chuy\u1ec3n giao th\u1ebf h\u1ec7 c\u0169ng g\u00f3p ph\u1ea7n th\u00fac \u0111\u1ea9y l\u00e0n s\u00f3ng xanh. Nghi\u00ean c\u1ee9u c\u1ee7a NYU Stern cho th\u1ea5y c\u00e1c h\u1ed9 gia \u0111\u00ecnh tr\u1ebb tu\u1ed5i c\u00e0ng c\u00f3 khuynh h\u01b0\u1edbng mua s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u l\u00e0 b\u1ec1n v\u1eefng. Th\u00eam v\u00e0o \u0111\u00f3, ng\u01b0\u1eddi mua s\u1eafm ng\u00e0y nay c\u00f3 \u00fd th\u1ee9c h\u01a1n v\u1ec1 nh\u1eefng g\u00ec h\u1ecd mua.<\/span><\/p>\n

\"[SaoKim.com.vn]
[SaoKim.com.vn] Xu h\u01b0\u1edbng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u g\u1eafn v\u1edbi m\u00f4i tr\u01b0\u1eddng<\/figcaption><\/figure>\n

Xu h\u01b0\u1edbng s\u1eed d\u1ee5ng bao b\u00ec gi\u1ea5y th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng<\/span><\/i><\/p>\n

8. Xu h\u01b0\u1edbng th\u01b0\u01a1ng hi\u1ec7u d\u1ef1a tr\u00ean tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/b><\/h2>\n

L\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m l\u00e0 tri\u1ebft l\u00fd nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u \u0111ang \u00e1p d\u1ee5ng. X\u00e2y d\u1ef1ng nh\u1eefng chi\u1ebfn d\u1ecbch kh\u00e1ch h\u00e0ng tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m t\u1ea1i \u0111i\u1ec3m b\u00e1n, t\u1ea1o nh\u1eefng c\u1ed9ng \u0111\u1ed3ng tr\u1ef1c tuy\u1ebfn, hay d\u00f2ng tin nh\u1eafn ch\u00fac m\u1eebng sinh nh\u1eadt, ch\u00fac m\u1eebng ng\u00e0y ph\u1ee5 n\u1eef 8\/3,… T\u1ea5t c\u1ea3 nh\u1eefng \u0111i\u1ec1u n\u00e0y gi\u00fap t\u00e1c \u0111\u1ed9ng c\u1ea3m x\u00fac kh\u00e1ch h\u00e0ng, t\u1ea1o m\u1ed1i quan h\u1ec7 s\u00e2u s\u1eafc, \u201cc\u1ea7u n\u1ed1i\u201d v\u00e0 t\u0103ng t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.\u00a0<\/span><\/p>\n

T\u1ea0M K\u1ebeT<\/b><\/p>\n

Tr\u00ean \u0111\u00e2y l\u00e0 t\u1ed5ng h\u1ee3p v\u1ec1 xu h\u01b0\u1edbng v\u00e0 s\u1ef1 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u quan tr\u1ecdng nh\u1ea5t. T\u1eeb thi\u1ebft k\u1ebf logo, hashtag# tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i cho \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng tr\u00ean m\u00f4i tr\u01b0\u1eddng s\u1ed1, c\u1ea7n thi\u1ebft \u0111\u1ec3 b\u1ea1n \u0111\u00e1nh b\u1eadt \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 n\u1ed5i b\u1eadt trong ng\u00e0nh. L\u1ef1a ch\u1ecdn xu h\u01b0\u1edbng ph\u00f9 h\u1ee3p v\u1edbi doanh nghi\u1ec7p l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t gi\u00fap doanh nghi\u1ec7p t\u0103ng tr\u01b0\u1edfng v\u00e0 kinh doanh \u0111\u1ed9t ph\u00e1.\u00a0<\/span><\/p>\n

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❐ Tham kh\u1ea3o th\u00eam: \u0111\u0103ng k\u00fd b\u1ea3n quy\u1ec1n logo<\/a> <\/span>, C\u00f4ng ty thi\u1ebft k\u1ebf logo chuy\u00ean nghi\u1ec7p<\/a> <\/span>, Vi\u1ebft b\u00e1o c\u00e1o th\u01b0\u1eddng ni\u00ean<\/a> <\/span><\/span><\/div>
<\/div>","protected":false},"excerpt":{"rendered":"

Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u \u0111ang tr\u1edf th\u00e0nh th\u01b0\u1edbc \u0111o gi\u00fap doanh nghi\u1ec7p t\u1ea1o kh\u00e1c bi\u1ec7t so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. Vi\u1ec7c thi\u1ebft k\u1ebf v\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u theo xu h\u01b0\u1edbng gi\u00fap b\u1ea1n \u0111i nhanh v\u00e0 t\u1ea1o b\u1ea3n s\u1eafc th\u01b0\u01a1ng hi\u1ec7u v\u1eefng ch\u1eafc.<\/p>\n","protected":false},"author":57,"featured_media":328490,"comment_status":"open","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10],"tags":[114],"class_list":["post-328509","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-xay-dung-thuong-hieu","tag-nhn-din-thng-hiu"],"acf":[],"views":1879,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/328509","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/users\/57"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/comments?post=328509"}],"version-history":[{"count":0,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/328509\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media\/328490"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media?parent=328509"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/categories?post=328509"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/tags?post=328509"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}