{"id":328616,"date":"2020-12-20T06:05:38","date_gmt":"2020-12-20T06:05:38","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=328616"},"modified":"2020-12-21T13:43:29","modified_gmt":"2020-12-21T13:43:29","slug":"xay-dung-thuong-hieu-uu-tien-2021","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/xay-dung-thuong-hieu\/xay-dung-thuong-hieu-uu-tien-2021\/","title":{"rendered":"V\u00ec sao x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 \u01b0u ti\u00ean c\u1ee7a 2021?"},"content":{"rendered":"<p><i><span style=\"font-weight: 400;\">X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u lu\u00f4n \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p. Nh\u01b0ng h\u01a1n l\u00fac n\u00e0o h\u1ebft, trong b\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng bi\u1ebfn \u0111\u1ed5i nhanh nh\u01b0 hi\u1ec7n t\u1ea1i, c\u00e1c doanh nghi\u1ec7p th\u00e0nh c\u00f4ng l\u1ea1i \u01b0u ti\u00ean vi\u1ec7c \u0111\u1ea7u t\u01b0 v\u00e0o x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/i><\/p>\n\n\n<h2 class=\"wp-block-heading\"><strong>N\u0103m l\u00fd do \u01b0u ti\u00ean x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u trong 2021<\/strong><\/h2>\n\n\n\n<p>N\u0103m 2020 l\u00e0 m\u1ed9t n\u0103m \u0111\u1ea7y bi\u1ebfn \u0111\u1ed9ng, doanh nghi\u1ec7p ch\u1ecbu t\u00e1c \u0111\u1ed9ng n\u1eb7ng n\u1ec1 c\u1ee7a \u0111\u1ea1i d\u1ecbch, d\u1eabn \u0111\u1ebfn vi\u1ec7c ph\u1ea3i ti\u1ebft gi\u1ea3m chi ph\u00ed marketing, thay th\u1ebf c\u00e1c k\u00eanh kh\u00f4ng hi\u1ec7u qu\u1ea3 v\u00e0 t\u00ecm ki\u1ebfm c\u00e1c gi\u1ea3i ph\u00e1p thu h\u00fat kh\u00e1ch h\u00e0ng trong b\u1ed1i c\u1ea3nh h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng thay \u0111\u1ed5i nhanh ch\u00f3ng.&nbsp;&nbsp;<\/p>\n\n\n\n<p>V\u1eady t\u1ea1i sao \u0111\u00e2y l\u00e0 l\u1ea1i l\u00e0 th\u1eddi \u0111i\u1ec3m quan tr\u1ecdng \u0111\u1ec3 \u01b0u ti\u00ean x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u? H\u00e3y c\u00f9ng xem x\u00e9t 5 l\u00fd do c\u00e1c chuy\u00ean gia \u0111\u00e1nh khuy\u00ean doanh nghi\u1ec7p n\u00ean ch\u00fa \u00fd \u0111\u1ea7u t\u01b0 v\u00e0o th\u01b0\u01a1ng hi\u1ec7u:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1.1 <strong>X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 \u0111\u1ea7u t\u01b0 t\u00e0i s\u1ea3n c\u00f3 hi\u1ec7u qu\u1ea3 d\u00e0i h\u1ea1n<\/strong> <\/h3>\n\n\n\n<p>Kh\u00e1c v\u1edbi ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o khuy\u1ebfn m\u1ea1i c\u00f3 th\u1ec3 mang l\u1ea1i hi\u1ec7u qu\u1ea3 t\u1ee9c th\u00ec nh\u01b0ng khi d\u1eebng l\u1ea1i th\u00ec \u201cph\u00e9p m\u00e0u\u201d c\u0169ng ch\u1ea5m d\u1ee9t. X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 s\u1ef1 \u0111\u1ea7u t\u01b0 l\u00e2u d\u00e0i, v\u00e0 c\u00e0ng v\u1ec1 sau, gi\u00e1 tr\u1ecb c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u c\u00e0ng l\u1edbn.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1.2 <strong>X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 ho\u1ea1t \u0111\u1ed9ng thi\u1ebft y\u1ebfu c\u1ea7n th\u1ef1c hi\u1ec7n<\/strong><\/h3>\n\n\n\n<p>Khi th\u1ecb tr\u01b0\u1eddng thay \u0111\u1ed5i, hi\u1ec7u qu\u1ea3 c\u00e1c k\u00eanh qu\u1ea3ng c\u00e1o, marketing gi\u1ea3m \u0111i, chi ph\u00ed cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing c\u00f3 th\u1ec3 suy gi\u1ea3m t\u01b0\u01a1ng \u1ee9ng. Tuy nhi\u00ean, c\u00e1c ho\u1ea1t \u0111\u1ed9ng x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 ho\u1ea1t \u0111\u1ed9ng c\u1ed1t l\u00f5i m\u00e0 doanh nghi\u1ec7p kh\u00f4ng th\u1ec3 c\u1eaft gi\u1ea3m.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1.3 <strong>Th\u01b0\u01a1ng hi\u1ec7u l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng h\u00e0ng \u0111\u1ea7u \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/strong><\/h3>\n\n\n\n<p> Theo m\u1ed9t kh\u1ea3o s\u00e1t, c\u00f3 t\u1edbi 95% kh\u00e1ch h\u00e0ng c\u00f3 xu h\u01b0\u1edbng l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m c\u00f3 th\u01b0\u01a1ng hi\u1ec7u, ngay c\u1ea3 khi vi\u1ec7c mua s\u1eafm di\u1ec5n ra tr\u00ean c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1.4 <strong>X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u gi\u00fap \u0111\u1ea3m b\u1ea3o c\u00e1c n\u1ed7 l\u1ef1c truy\u1ec1n th\u00f4ng marketing \u0111\u00fang h\u01b0\u1edbng<\/strong><\/h3>\n\n\n\n<p>N\u1ebfu coi ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng l\u00e0 ph\u1ea7n n\u00f3c c\u1ee7a ng\u00f4i nh\u00e0, th\u00ec x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u ch\u00ednh l\u00e0 n\u1ec1n m\u00f3ng. Vi\u1ec7c x\u00e2y d\u1ef1ng n\u1ec1n m\u00f3ng th\u01b0\u01a1ng hi\u1ec7u v\u1eefng ch\u1eafc \u0111\u1ea3m b\u1ea3o cho nh\u1eefng n\u1ed7 l\u1ef1c truy\u1ec1n th\u00f4ng, marketing \u0111i \u0111\u00fang h\u01b0\u1edbng v\u00e0 hi\u1ec7u qu\u1ea3 d\u00e0i l\u00e2u.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1.5 <strong>Ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng v\u00e0 h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng thay \u0111\u1ed5i nhanh ch\u00f3ng<\/strong><\/h3>\n\n\n\n<p>Ph\u1ea7n \u0111\u01b0\u1ee3c k\u1ebf th\u1eeba qua m\u1ecdi bi\u1ebfn \u0111\u1ed5i ch\u00ednh l\u00e0 t\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u, v\u1ed1n \u0111\u01b0\u1ee3c \u0111\u1ecbnh h\u01b0\u1edbng d\u00e0i h\u1ea1n t\u1eeb qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng hi\u1ec7u.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"900\" height=\"901\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2020\/12\/Saokim.com_.vn-WhyBraning2021.png\" alt=\"[Saokim.com.vn] Top 100 th\u01b0\u01a1ng hi\u1ec7u uy t\u00edn \" class=\"wp-image-328619\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2020\/12\/Saokim.com_.vn-WhyBraning2021.png 900w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2020\/12\/Saokim.com_.vn-WhyBraning2021-499x500.png 499w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><figcaption><em>Ng\u01b0\u1eddi d\u00f9ng ti\u1ebfp t\u1ee5c \u0111\u1eb7t ni\u1ec1m tin v\u00e0o c\u00e1c th\u01b0\u01a1ng hi\u1ec7u uy t\u00edn &#8211; theo k\u1ebft qu\u1ea3 kh\u1ea3o s\u00e1t top 100 th\u01b0\u01a1ng hi\u1ec7u h\u00e0ng \u0111\u1ea7u Vi\u1ec7t Nam 2 n\u0103m li\u00ean ti\u1ebfp c\u1ee7a AC Nielsen.<\/em><\/figcaption><\/figure><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Xem th\u00eam: <a href=\"https:\/\/www.saokim.com.vn\/blog\/xay-dung-thuong-hieu\/9-viec-brand-manager-can-lam\/\">9 vi\u1ec7c Brand manager c\u1ea7n quan t\u00e2m trong 2021<\/a><\/p><p><a href=\"https:\/\/www.saokim.com.vn\/blog\/xay-dung-thuong-hieu\/8-xu-huong-nhan-dien-thuong-hieu-nam-2021\/\">8 xu h\u01b0\u1edbng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u n\u0103m 2021 nh\u1ea5t \u0111\u1ecbnh c\u1ea7n bi\u1ebft<\/a><\/p><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u0110\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p c\u1ea7n l\u00e0m g\u00ec?<\/strong><\/h2>\n\n\n\n<p>X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 mang l\u1ea1i gi\u00e1 tr\u1ecb to l\u1edbn v\u00e0 l\u00e2u d\u00e0i cho doanh nghi\u1ec7p. Ch\u00ednh v\u00ec v\u1eady, m\u1ed9t quy tr\u00ecnh b\u00e0i b\u1ea3n, chuy\u00ean nghi\u1ec7p s\u1ebd gi\u00fap doanh nghi\u1ec7p ti\u1ebft ki\u1ec7m th\u1eddi gian, ngu\u1ed3n l\u1ef1c v\u00e0 \u0111\u1ea3m b\u1ea3o th\u00e0nh c\u00f4ng. 4 B\u01b0\u1edbc x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u d\u01b0\u1edbi \u0111\u00e2y \u0111\u01b0\u1ee3c Sao Kim \u0111\u00fac k\u1ebft t\u1eeb kinh nghi\u1ec7m tri\u1ec3n khai th\u00e0nh c\u00f4ng cho h\u00e0ng ngh\u00ecn kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>B\u01b0\u1edbc 1: Nghi\u00ean c\u1ee9u th\u1ea5u hi\u1ec3u th\u1ecb tr\u01b0\u1eddng\/ kh\u00e1ch h\u00e0ng<\/strong><\/h3>\n\n\n\n<p>\u0110\u00e2y l\u00e0 m\u1ed9t b\u01b0\u1edbc quan tr\u1ecdng th\u01b0\u1eddng b\u1ecb b\u1ecf qua trong nhi\u1ec1u b\u1ea3n k\u1ebf ho\u1ea1ch x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u. Vi\u1ec7c th\u1ea5u hi\u1ec3u, nghi\u00ean c\u1ee9u \u0111\u1ea7y \u0111\u1ee7 gi\u00fap doanh nghi\u1ec7p c\u00f3 \u0111\u01b0\u1ee3c c\u00e1c th\u00f4ng tin \u0111\u1ea7u v\u00e0o c\u1ea7n thi\u1ebft \u0111\u1ec3 ph\u00e2n t\u00edch v\u00e0 quy\u1ebft \u0111\u1ecbnh cho c\u00e1c giai \u0111o\u1ea1n ti\u1ebfp theo. Th\u00f4ng th\u01b0\u1eddng, m\u00f4 h\u00ecnh nghi\u00ean c\u1ee9u 4C (Category &#8211; ng\u00e0nh h\u00e0ng, Customer &#8211; kh\u00e1ch h\u00e0ng; Competitor &#8211; \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 Company &#8211; b\u1ea3n th\u00e2n doanh nghi\u1ec7p) \u0111\u01b0\u1ee3c \u1ee9ng d\u1ee5ng \u1edf b\u01b0\u1edbc n\u00e0y. C\u00e1c th\u00f4ng tin \u0111\u01b0\u1ee3c thu \u0111\u01b0\u1ee3c gi\u00fap doanh nghi\u1ec7p tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi nh\u01b0:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>C\u00f3 nh\u1eefng ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng n\u00e0o c\u00f3 th\u1ec3 c\u00f3 tr\u00ean th\u1ecb tr\u01b0\u1eddng, quy m\u00f4 v\u00e0 ngu\u1ed3n ph\u00e1t tri\u1ec3n c\u1ee7a n\u00f3?<\/li><li>Ch\u00e2n dung kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau?<\/li><li>\u0110\u00e2u l\u00e0 c\u00e1c nh\u00e2n t\u1ed1 ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng?<\/li><li>C\u00e1c doanh nghi\u1ec7p n\u00e0o \u0111ang tham gia ng\u00e0nh h\u00e0ng? \u0110\u00e2u l\u00e0 l\u1ee3i th\u1ebf c\u1ea1nh tranh c\u1ee7a \u0111\u1ed1i th\u1ee7?<\/li><li>C\u00f3 nh\u1eefng s\u1ef1 th\u1eadt ng\u1ea7m hi\u1ec3u (insight) n\u00e0o c\u1ee7a kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c khai th\u00e1c cho vi\u1ec7c \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u?<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"900\" height=\"604\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2020\/12\/Saokim.com_.vn-Whybranding2.png\" alt=\"[Saokim.com.vn] Nghi\u00ean c\u1ee9u th\u01b0\u01a1ng hi\u1ec7u t\u1eeb Sao Kim Branding \" class=\"wp-image-328620\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2020\/12\/Saokim.com_.vn-Whybranding2.png 900w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2020\/12\/Saokim.com_.vn-Whybranding2-730x490.png 730w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><figcaption><em>Th\u1ea5u hi\u1ec3u ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u00e0 c\u01a1 s\u1edf x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u <\/em><\/figcaption><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>B\u01b0\u1edbc 2: X\u00e2y d\u1ef1ng b\u1ed9 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u&nbsp;<\/strong><\/h3>\n\n\n\n<p>Vi\u1ec7c x\u00e2y d\u1ef1ng b\u1ed9 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u0169ng gi\u1ed1ng nh\u01b0 vi\u1ec7c x\u00e2y d\u1ef1ng n\u1ec1n m\u00f3ng cho m\u1ed9t ng\u00f4i nh\u00e0. Thi\u1ebfu \u0111i n\u1ec1n t\u1ea3ng n\u00e0y, th\u01b0\u01a1ng hi\u1ec7u s\u1ebd kh\u00f4ng th\u1ec3 h\u00ecnh th\u00e0nh v\u00e0 ph\u00e1t tri\u1ec3n. C\u00f3 nhi\u1ec1u m\u00f4 h\u00ecnh (framework) kh\u00e1c nhau d\u00f9ng \u0111\u1ecbnh ngh\u0129a v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 Brand DNA, Brandkey, Brand Wheel \u2026 Tuy nhi\u00ean, m\u1ed9t v\u00e0i \u0111i\u1ec3m chung c\u1ee7a c\u00e1c m\u00f4 h\u00ecnh g\u1ed3m:<\/p>\n\n\n\n<p>C\u00e1c nh\u1eadn bi\u1ebft c\u01a1 b\u1ea3n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u (Brand Attributes): l\u00e0 logo, m\u00e0u s\u1eafc, \u0111\u1eb7c \u0111i\u1ec3m nh\u1eadn d\u1ea1ng gi\u00fap th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3 kh\u00e1c bi\u1ec7t v\u1edbi th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c.&nbsp;<\/p>\n\n\n\n<p><strong>+ C\u00e1c L\u1ee3i \u00edch th\u01b0\u01a1ng hi\u1ec7u (Brand Benefits):<\/strong> l\u00e0 l\u1ee3i \u00edch l\u00fd t\u00ednh (l\u1ee3i \u00edch v\u1ec1 m\u1eb7t th\u1ef1c ti\u1ec5n) v\u00e0 l\u1ee3i \u00edch c\u1ea3m t\u00ednh (l\u1ee3i \u00edch v\u1ec1 m\u1eb7t c\u1ea3m nh\u1eadn) c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3 mang l\u1ea1i cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n\n\n\n<p><strong>+ Ni\u1ec1m tin th\u01b0\u01a1ng hi\u1ec7u \/ Brand Beliefs:<\/strong> Ni\u1ec1m tin n\u00e0o ch\u1ee9ng t\u1ecf r\u1eb1ng th\u01b0\u01a1ng hi\u1ec7u s\u1ebd mang l\u1ea1i l\u1ee3i \u00edch cho ng\u01b0\u1eddi d\u00f9ng<\/p>\n\n\n\n<p><strong>+ T\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u \/ Brand personalization:<\/strong> N\u1ebfu th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3 bi\u1ebfn th\u00e0nh ng\u01b0\u1eddi th\u00ec ng\u01b0\u1eddi \u0111\u00f3 s\u1ebd nh\u01b0 th\u1ebf n\u00e0o, t\u00ednh c\u00e1ch ng\u01b0\u1eddi \u0111\u00f3 ra sao?<\/p>\n\n\n\n<p><strong>+ Tinh ch\u1ea5t th\u01b0\u01a1ng hi\u1ec7u \/ Brand Essence:<\/strong> l\u00e0 t\u00f3m t\u1eaft y\u1ebfu t\u1ed1 t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t v\u00e0 \u0111\u1eb7c tr\u01b0ng, th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nh\u01b0 c\u00e2u slogan c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"900\" height=\"604\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2020\/12\/Saokim.com_.vnWhybranding3.png\" alt=\"[Saokim.com.vn] M\u00f4 h\u00ecnh s\u1ef1 th\u1eadt ng\u1ea7m hi\u1ec3u th\u01b0\u01a1ng hi\u1ec7u t\u1eeb Sao Kim Branding \" class=\"wp-image-328622\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2020\/12\/Saokim.com_.vnWhybranding3.png 900w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2020\/12\/Saokim.com_.vnWhybranding3-730x490.png 730w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><figcaption><em>M\u00f4 h\u00ecnh t\u00ecm hi\u1ec3u s\u1ef1 th\u1eadt ng\u1ea7m hi\u1ec3u c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u<\/em><\/figcaption><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>B\u01b0\u1edbc 3: X\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/www.saokim.com.vn\/dich-vu\/bo-nhan-dien-thuong-hieu-cong-ty\/\">Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/a> \u0111\u01b0\u1ee3c coi l\u00e0 s\u1ef1 h\u1eefu h\u00ecnh h\u00f3a c\u00e1c y\u1ebfu t\u1ed1 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u nh\u1eb1m \u0111\u01b0a th\u01b0\u01a1ng hi\u1ec7u tr\u1ef1c ti\u1ebfp \u0111\u1ebfn v\u1edbi c\u00f4ng ch\u00fang m\u1ee5c ti\u00eau. M\u1ed9t h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 bao g\u1ed3m:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>C\u00e1c y\u1ebfu t\u1ed1 nh\u1eadn di\u1ec7n c\u1ed1t l\u00f5i: <\/strong>t\u00ean th\u01b0\u01a1ng hi\u1ec7u, logo, slogan, m\u00e0u s\u1eafc nh\u1eadn di\u1ec7n&nbsp;<\/li><li><strong>\u1ee8ng d\u1ee5ng c\u01a1 b\u1ea3n cho ho\u1ea1t \u0111\u1ed9ng kinh doanh: <\/strong>&nbsp;Danh thi\u1ebfp \u2013 Gi\u1ea5y ti\u00eau \u0111\u1ec1 \u2013 Phong b\u00ec th\u01b0 \u2013 Ho\u00e1 \u0111\u01a1n \u2013 File folder \u2013 \u0110\u1ed3ng ph\u1ee5c nh\u00e2n vi\u00ean<\/li><li><strong>T\u00e0i li\u1ec7u truy\u1ec1n th\u00f4ng marketing:<\/strong> Catalogue \u2013 Profile c\u00f4ng ty \u2013 Brochure d\u1ef1 \u00e1n \u2013 Flyer \/ Leaflet \u2013 Sales kit<\/li><li><strong>Nh\u1eadn di\u1ec7n s\u1ea3n ph\u1ea9m: <\/strong>Bao b\u00ec s\u1ea3n ph\u1ea9m \u2013 Nh\u00e3n m\u00e1c \u2013 Ki\u1ec3u d\u00e1ng s\u1ea3n ph\u1ea9m \u2013 D\u1ea5u hi\u1ec7u nh\u1eadn bi\u1ebft tr\u00ean bao g\u00f3i<\/li><li><strong>Nh\u1eadn di\u1ec7n t\u1ea1i \u0111i\u1ec3m b\u00e1n: <\/strong>Bi\u1ec3n c\u1eeda h\u00e0ng \u2013 Bi\u1ec3n hi\u1ec7u \u0111\u1ea1i l\u00fd \u2013 Poster \u2013 Banner \/ Standee \u2013 Mockup \u2013 POSM<\/li><li><strong>Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u s\u1ed1: <\/strong>&nbsp;Website c\u00f4ng ty \u2013 Landing page \u2013 Microsite \u2013 Facebook Fanpage \u2013 Banner ads \u2013 Email marketing<\/li><li><strong>Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u trong m\u00f4i tr\u01b0\u1eddng:<\/strong> Bi\u1ec3n hi\u1ec7u c\u00f4ng ty \u2013 Bi\u1ec3n hi\u1ec7u ph\u00f2ng ban \u2013 Bi\u1ec3n hi\u1ec7u chi nh\u00e1nh \u2013 Ph\u01b0\u01a1ng ti\u1ec7n v\u1eadn t\u1ea3i \u2013 Ph\u01b0\u01a1ng ti\u1ec7n thi c\u00f4ng<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"604\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2020\/12\/Saokim.com_.vnWhybranding4.png\" alt=\"[Saokim.com.vn] Videc Group - Sao Kim Branding \" class=\"wp-image-328624\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2020\/12\/Saokim.com_.vnWhybranding4.png 900w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2020\/12\/Saokim.com_.vnWhybranding4-730x490.png 730w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><figcaption><em>Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u Videc Group thi\u1ebft k\u1ebf b\u1edfi Sao Kim Branding <\/em><\/figcaption><\/figure><\/div>\n\n\n\n<p>Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 quan tr\u1ecdng <a href=\"https:\/\/www.saokim.com.vn\/dich-vu\/bo-nhan-dien-thuong-hieu-cong-ty\/\">thi\u1ebft k\u1ebf th\u01b0\u01a1ng hi\u1ec7u<\/a> v\u00e0 hi\u1ec7u qu\u1ea3 gi\u00fap cho vi\u1ec7c th\u1ef1c thi chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u tr\u1edf l\u00ean hi\u1ec7u qu\u1ea3. \u0110\u00e2y c\u0169ng ch\u00ednh l\u00e0 h\u1ea1ng m\u1ee5c \u0111\u01b0\u1ee3c nhi\u1ec1u doanh nghi\u1ec7p l\u1ef1a ch\u1ecdn cho vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"604\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2020\/12\/Saokim.com_.vnWhybranding5.png\" alt=\"[Saokim.com.vn] X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u Agribank Sao Kim Branding \" class=\"wp-image-328625\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2020\/12\/Saokim.com_.vnWhybranding5.png 900w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2020\/12\/Saokim.com_.vnWhybranding5-730x490.png 730w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><figcaption><br><em>Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u Ch\u1ee9ng kho\u00e1n Agribank thi\u1ebft k\u1ebf b\u1edfi Sao Kim Branding <\/em><\/figcaption><\/figure><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Xem th\u00eam: <a href=\"https:\/\/www.saokim.com.vn\/blog\/xay-dung-thuong-hieu\/xay-dung-bo-nhan-dien-thuong-hieu-so-co-hoi-song-con-cua-doanh-nghiep\/\">X\u00e2y d\u1ef1ng b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u s\u1ed1 \u2013 c\u01a1 h\u1ed9i s\u1ed1ng c\u00f2n c\u1ee7a doanh nghi\u1ec7p<\/a><\/p><p><a href=\"https:\/\/www.saokim.com.vn\/blog\/nhan-dien-thuong-hieu\/bao-gia-thiet-ke-bo-nhan-dien-thuong-hieu-duoc-tinh-nhu-the-nao\">B\u00e1o gi\u00e1 thi\u1ebft k\u1ebf b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c t\u00ednh nh\u01b0 th\u1ebf n\u00e0o?<\/a><\/p><\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>B\u01b0\u1edbc 4: X\u00e2y d\u1ef1ng v\u00e0 tri\u1ec3n khai ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u&nbsp;<\/strong><\/h3>\n\n\n\n<p>Truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 ph\u01b0\u01a1ng ph\u00e1p gi\u1edbi thi\u1ec7u th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ebfn v\u1edbi c\u00f4ng ch\u00fang m\u1ee5c ti\u00eau m\u1ed9t c\u00e1ch ch\u1ee7 \u0111\u1ed9ng. Khi x\u00e2y d\u1ef1ng m\u1ed9t k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u, c\u00e1c b\u01b0\u1edbc sau \u0111\u00e2y c\u1ea7n \u0111\u01b0\u1ee3c l\u01b0u \u00fd:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Nghi\u00ean c\u1ee9u \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau truy\u1ec1n th\u00f4ng v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng truy\u1ec1n th\u00f4ng<\/li><li>T\u00ecm hi\u1ec3u insight c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng truy\u1ec1n th\u00f4ng<\/li><li>Thi\u1ebft k\u1ebf th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng<\/li><li>X\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch chi ti\u1ebft&nbsp;<\/li><li>\u0110\u01b0a ra h\u1ec7 th\u1ed1ng \u0111o l\u01b0\u1eddng v\u00e0 ki\u1ec3m so\u00e1t chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng<\/li><\/ul>\n\n\n\n<p>Tr\u00ean \u0111\u00e2y l\u00e0 4 b\u01b0\u1edbc b\u00e0i b\u1ea3n, chuy\u00ean nghi\u1ec7p gi\u00fap doanh nghi\u1ec7p ho\u1ea1ch \u0111\u1ecbnh vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7u qu\u1ea3. T\u00f9y theo ngu\u1ed3n l\u1ef1c cho ph\u00e9p, doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng quy tr\u00ecnh n\u00e0y m\u1ed9t c\u00e1ch chi ti\u1ebft, \u0111\u1ea7y \u0111\u1ee7 ho\u1eb7c tri\u1ec3n khai theo th\u1ef1c t\u1ebf doanh nghi\u1ec7p m\u00ecnh.&nbsp;<br><\/p>\n\n\n\n<p>V\u1edbi s\u1ee9 m\u1ec7nh \u201cN\u00e2ng t\u1ea7m th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t\u201d, Sao Kim Branding \u0111\u00e3 v\u00e0 \u0111ang t\u1ea1o ra s\u1ee9c m\u1ea1nh v\u00e0 sinh kh\u00ed cho h\u01a1n 5.000+ kh\u00e1ch h\u00e0ng, CEO\/ Marketers c\u00f3 th\u1ec3 t\u1eadn h\u01b0\u1edfng \u01b0u \u0111\u00e3i l\u1edbn t\u1eeb ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u1ea1i cu\u1ed1i n\u0103m c\u1ee7a Sao Kim Branding \u0111\u1ec3 chu\u1ea9n b\u1ecb s\u1eb5n s\u00e0ng b\u1ee9t ph\u00e1 th\u01b0\u01a1ng hi\u1ec7u 2021.&nbsp;<\/p>\n\n\n\n<p><strong>G\u00f3i qu\u00e0 t\u1eb7ng cho m\u1ecdi kh\u00e1ch h\u00e0ng \u01b0u \u0111\u00e3i t\u1edbi 40% trong ch\u01b0\u01a1ng tr\u00ecnh<\/strong><a href=\"https:\/\/www.saokim.com.vn\/promo\/\"><strong> <\/strong><strong>X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, \u0111\u1ed9t ph\u00e1 doanh thu 2021<\/strong><\/a><strong>!<\/strong><br><\/p>\n\n\n\n<p>Ngu\u1ed3n: Sao Kim Branding<br><br><\/p>\n\n\n\n<p><\/p>\n<div class=\"saokim-link-exchange\"><span id=\"link_69956550\">&#10064; Tham kh\u1ea3o th\u00eam: <span class=\"txtlink\"><a href=\"https:\/\/www.saokim.com.vn\/dich-vu\/dat-ten-cong-ty\/\" target=\"_blank\" rel=\"dofollow\" title=\"\u0111\u1eb7t t\u00ean doanh nghi\u1ec7p\">\u0111\u1eb7t t\u00ean doanh nghi\u1ec7p<\/a> <\/span>, <span class=\"txtlink\"><a href=\"https:\/\/www.saokim.com.vn\/dich-vu\/dat-ten-thuong-hieu\/\" target=\"_blank\" rel=\"dofollow\" title=\"\u0111\u1eb7t t\u00ean th\u01b0\u01a1ng hi\u1ec7u\">\u0111\u1eb7t t\u00ean th\u01b0\u01a1ng hi\u1ec7u<\/a> <\/span>, <span class=\"txtlink\"><a href=\"https:\/\/www.saokim.com.vn\/dich-vu\/bao-cao-thuong-nien\/\" target=\"_blank\" rel=\"dofollow\" title=\"thi\u1ebft k\u1ebf b\u00e1o c\u00e1o th\u01b0\u1eddng ni\u00ean\">Thi\u1ebft k\u1ebf b\u00e1o c\u00e1o th\u01b0\u1eddng ni\u00ean<\/a> <\/span><\/span><\/div><div class=\"clearfix\"><\/div>","protected":false},"excerpt":{"rendered":"<p>X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u lu\u00f4n \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p. Nh\u01b0ng h\u01a1n l\u00fac n\u00e0o h\u1ebft, trong b\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng bi\u1ebfn \u0111\u1ed5i nhanh nh\u01b0 hi\u1ec7n t\u1ea1i, c\u00e1c doanh nghi\u1ec7p th\u00e0nh c\u00f4ng l\u1ea1i \u01b0u ti\u00ean vi\u1ec7c \u0111\u1ea7u t\u01b0 v\u00e0o x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n","protected":false},"author":57,"featured_media":328624,"comment_status":"open","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10],"tags":[613,19],"class_list":["post-328616","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-xay-dung-thuong-hieu","tag-sao-kim-branding","tag-xay-dng-thng-hiu"],"acf":[],"views":1509,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/328616","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/users\/57"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/comments?post=328616"}],"version-history":[{"count":0,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/328616\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media\/328624"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media?parent=328616"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/categories?post=328616"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/tags?post=328616"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}