{"id":328773,"date":"2022-01-01T09:52:00","date_gmt":"2022-01-01T09:52:00","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=328773"},"modified":"2024-04-11T18:11:59","modified_gmt":"2024-04-11T11:11:59","slug":"mau-lap-ke-hoach-marketing","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/quan-tri-dieu-hanh\/mau-lap-ke-hoach-marketing\/","title":{"rendered":"[New 2024] M\u1eabu k\u1ebf ho\u1ea1ch Marketing chuy\u00ean nghi\u1ec7p cho doanh nghi\u1ec7p"},"content":{"rendered":"\n<p><em><span style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\"><em><span style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">Kh\u00f4ng c\u00f3 <strong>k\u1ebf ho\u1ea1ch marketing<\/strong> gi\u1ed1ng nh\u01b0 x\u00e2y nh\u00e0 m\u00e0 kh\u00f4ng c\u00f3 b\u1ea3n thi\u1ebft k\u1ebf, k\u1ebft qu\u1ea3 th\u1ef1c thi c\u00f3 r\u1ee7i ro r\u1ea5t cao. V\u00ec v\u1eady, c\u1ea7n l\u1eadp k\u1ebf ho\u1ea1ch marketing chuy\u00ean nghi\u1ec7p \u0111\u1ec3 gi\u00fap ki\u1ec3m so\u00e1t qu\u00e1 tr\u00ecnh tri\u1ec3n khai marketing, h\u1ed7 tr\u1ee3 m\u1ea1nh m\u1ebd kinh doanh, x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/em><\/span><\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-1-t\u1ea1i-sao-ph\u1ea3i-l\u1eadp-k\u1ebf-ho\u1ea1ch-marketing\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">1. T\u1ea1i sao ph\u1ea3i l\u1eadp k\u1ebf ho\u1ea1ch marketing?<\/mark><\/h2>\n\n\n\n<p><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">\u201cKh\u00f4ng l\u1eadp k\u1ebf ho\u1ea1ch l\u00e0 l\u1eadp k\u1ebf ho\u1ea1ch cho s\u1ef1 th\u1ea5t b\u1ea1i\u201d (Khuy\u1ebft danh)<\/mark><\/p>\n\n\n\n<p><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">Theo <strong><a href=\"https:\/\/vi.wikipedia.org\/wiki\/Marketing\" target=\"_blank\" rel=\"noreferrer noopener\">Wikipedia<\/a><\/strong>, l\u1eadp k\u1ebf ho\u1ea1ch Marketing c\u00f3 vai tr\u00f2 quan tr\u1ecdng cho doanh nghi\u1ec7p. C\u00e1c doanh nghi\u1ec7p l\u1edbn \u0111\u1ec1u c\u00f3 s\u1ef1 chu\u1ea9n b\u1ecb k\u1ebf ho\u1ea1ch Marketing k\u1ef9 c\u00e0ng, chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng \u0111\u1ebfn tr\u00fang kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. C\u00f9ng Sao Kim \u0111i\u1ec3m \u0111\u1ebfn \u00fd ngh\u0129a quan tr\u1ecdng nh\u1ea5t c\u1ee7a vi\u1ec7c l\u1eadp k\u1ebf ho\u1ea1ch Marketing.<\/mark><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-1-xac-d\u1ecbnh-m\u1ee5c-tieu-t\u1ed1t-h\u01a1n\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">1.1. X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau t\u1ed1t h\u01a1n<\/mark><\/h3>\n\n\n\n<p><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">M\u1ed9t k\u1ebf ho\u1ea1ch marketing ho\u00e0n h\u1ea3o s\u1ebd gi\u00fap b\u1ea1n x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c nh\u1eefng m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 v\u00e0 ph\u00f9 h\u1ee3p cho doanh nghi\u1ec7p. X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau chung chung l\u00e0 l\u1ed7i ph\u1ed5 bi\u1ebfn c\u1ee7a c\u00e1c doanh nghi\u1ec7p. C\u00e1c bi\u1ec3u m\u1eabu k\u1ebf ho\u1ea1ch marketing \u0111\u01b0\u1ee3c g\u1ee3i \u00fd d\u01b0\u1edbi \u0111\u00e2y s\u1ebd d\u00f9ng m\u00f4 h\u00ecnh SMART \u0111\u1ec3 gi\u00fap b\u1ea1n d\u1ec5 d\u00e0ng \u0111\u1eb7t ra m\u1ee5c ti\u00eau cho k\u1ebf ho\u1ea1ch marketing c\u1ee7a m\u00ecnh.<\/mark><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-2-xac-d\u1ecbnh-tr\u1ecdng-tam\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">1.2. X\u00e1c \u0111\u1ecbnh tr\u1ecdng t\u00e2m<\/mark><\/h3>\n\n\n\n<p><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">C\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing kh\u00f4ng c\u00f3 tr\u1ecdng t\u00e2m s\u1ebd th\u1eadt h\u1ed7n \u0111\u1ed9n v\u00e0 kh\u00f4ng hi\u1ec7u qu\u1ea3. H\u00e3y t\u1eadp trung v\u00e0o nh\u1eefng c\u00f4ng vi\u1ec7c c\u1ee5 th\u1ec3 v\u00e0 ho\u00e0n th\u00e0nh t\u1ed1t ch\u00fang. T\u1ea5t nhi\u00ean l\u00e0 m\u1ecdi th\u1ee9 s\u1ebd \u0111\u1ec1u thay \u0111\u1ed5i theo th\u1eddi gian, v\u00e0 marketing c\u0169ng v\u1eady. Tuy nhi\u00ean, m\u1ed9t k\u1ebf ho\u1ea1ch marketing t\u1ed1t s\u1ebd x\u00e1c \u0111\u1ecbnh c\u00e1c ho\u1ea1t \u0111\u1ed9ng tr\u1ecdng t\u00e2m theo th\u00e1ng v\u00e0 t\u0103ng hi\u1ec7u qu\u1ea3 c\u00f4ng vi\u1ec7c \u0111\u00e1ng k\u1ec3.\u00a0<\/mark><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-3-gi\u1eef-s\u1ef1-th\u1ed1ng-nh\u1ea5t-va-nh\u1ea5t-quan\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">1.3. Gi\u1eef s\u1ef1 th\u1ed1ng nh\u1ea5t v\u00e0 nh\u1ea5t qu\u00e1n<\/mark><\/h3>\n\n\n\n<p><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">Th\u00e0nh c\u00f4ng s\u1ebd kh\u00f4ng \u0111\u1ebfn m\u1ed9t s\u1edbm m\u1ed9t chi\u1ec1u. B\u1ea1n c\u1ea7n m\u1ed9t k\u1ebf ho\u1ea1ch \u0111\u1ec3 x\u00e2y d\u1ef1ng t\u1eebng b\u01b0\u1edbc ph\u00e1t tri\u1ec3n v\u00e0 thi\u1ebft l\u1eadp c\u00e1c ho\u1ea1t \u0111\u1ed9ng x\u00e2u chu\u1ed7i th\u1ed1ng nh\u1ea5t h\u01b0\u1edbng \u0111\u1ebfn m\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng. \u0110i\u1ec1u n\u00e0y c\u0169ng \u0111\u00fang v\u1edbi marketing. S\u1ef1 nh\u1ea5t qu\u00e1n trong c\u00e1c ho\u1ea1t \u0111\u1ed9ng l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 c\u00f3 chi\u1ebfn d\u1ecbch marketing th\u00e0nh c\u00f4ng.<\/mark><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><em>&gt; \u0110\u1ecdc th\u00eam: <a href=\"https:\/\/www.saokim.com.vn\/cam-nang\/trai-nghiem-khach-hang\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/strong><\/a> &#8211; Quy tr\u00ecnh x\u00e2y d\u1ef1ng tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng ph\u1ee5c v\u1ee5 t\u0103ng tr\u01b0\u1edfng m\u1ea1nh m\u1ebd v\u00e0 b\u1ec1n v\u1eefng<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2-cac-h\u1ea1ng-m\u1ee5c-trong-k\u1ebf-ho\u1ea1ch-marketing\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">2. C\u00e1c h\u1ea1ng m\u1ee5c trong k\u1ebf ho\u1ea1ch marketing<\/mark><\/h2>\n\n\n\n<p><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">T\u00f9y v\u00e0o t\u1eebng doanh nghi\u1ec7p s\u1ebd c\u00f3 t\u1eebng h\u1ea1ng m\u1ee5c ri\u00eang. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 10 h\u1ea1ng m\u1ee5c ch\u00ednh trong b\u1ea3n k\u1ebf ho\u1ea1ch marketing. C\u1ee5 th\u1ec3:\u00a0<\/mark><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">T\u00f3m t\u1eaft d\u1ef1 \u00e1n<\/mark><\/li>\n\n\n\n<li><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">Tuy\u00ean b\u1ed1 s\u1ee9 m\u1ec7nh<\/mark><\/li>\n\n\n\n<li><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">Ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng<\/mark><\/li>\n\n\n\n<li><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">Ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7<\/mark><\/li>\n\n\n\n<li><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">Th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau v\u00e0 ch\u00e2n dung kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/mark><\/li>\n\n\n\n<li><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau v\u00e0 KPIs<\/mark><\/li>\n\n\n\n<li><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">4Ps Marketing<\/mark><\/li>\n\n\n\n<li><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1<\/mark><\/li>\n\n\n\n<li><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">K\u00eanh marketing<\/mark><\/li>\n\n\n\n<li><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">Ng\u00e2n s\u00e1ch marketing<\/mark><\/li>\n<\/ul>\n\n\n\t\t<div data-elementor-type=\"section\" data-elementor-id=\"333907\" class=\"elementor elementor-333907\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-53ec477 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"53ec477\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6e5120a\" data-id=\"6e5120a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-61e92ab elementor-widget elementor-widget-heading\" data-id=\"61e92ab\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><div class=\"elementor-heading-title elementor-size-default\">Gi\u1ea3i ph\u00e1p &amp; d\u1ecbch v\u1ee5 d\u00e0nh cho b\u1ea1n<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-c8bdeb8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c8bdeb8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div data-eael-wrapper-link=\"{&quot;url&quot;:&quot;https:\\\/\\\/www.saokim.com.vn\\\/dich-vu\\\/tu-van-chien-luoc-thuong-hieu\\\/&quot;,&quot;is_external&quot;:&quot;on&quot;,&quot;nofollow&quot;:&quot;&quot;}\" class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-e148369\" data-id=\"e148369\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8eb6fd4 elementor-widget elementor-widget-heading\" data-id=\"8eb6fd4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21cc349 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"21cc349\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-divider{--divider-border-style:none;--divider-border-width:1px;--divider-color:#0c0d0e;--divider-icon-size:20px;--divider-element-spacing:10px;--divider-pattern-height:24px;--divider-pattern-size:20px;--divider-pattern-url:none;--divider-pattern-repeat:repeat-x}.elementor-widget-divider .elementor-divider{display:flex}.elementor-widget-divider .elementor-divider__text{font-size:15px;line-height:1;max-width:95%}.elementor-widget-divider .elementor-divider__element{margin:0 var(--divider-element-spacing);flex-shrink:0}.elementor-widget-divider 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.elementor-divider-separator:before,.elementor-widget-divider--separator-type-pattern:not([class*=elementor-widget-divider--view]) .elementor-divider-separator{width:100%;min-height:var(--divider-pattern-height);-webkit-mask-size:var(--divider-pattern-size) 100%;mask-size:var(--divider-pattern-size) 100%;-webkit-mask-repeat:var(--divider-pattern-repeat);mask-repeat:var(--divider-pattern-repeat);background-color:var(--divider-color);-webkit-mask-image:var(--divider-pattern-url);mask-image:var(--divider-pattern-url)}.elementor-widget-divider--no-spacing{--divider-pattern-size:auto}.elementor-widget-divider--bg-round{--divider-pattern-repeat:round}.rtl .elementor-widget-divider .elementor-divider__text{direction:rtl}.e-con-inner>.elementor-widget-divider,.e-con>.elementor-widget-divider{width:var(--container-widget-width,100%);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28ae7d0 elementor-widget elementor-widget-text-editor\" data-id=\"28ae7d0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>T\u01b0 v\u1ea5n v\u00e0 gi\u00fap x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u tinh g\u1ecdn v\u00e0 m\u1ea1nh m\u1ebd<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-aeec634 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"aeec634\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div data-eael-wrapper-link=\"{&quot;url&quot;:&quot;https:\\\/\\\/www.saokim.com.vn\\\/dich-vu\\\/thiet-ke-logo\\\/&quot;,&quot;is_external&quot;:&quot;on&quot;,&quot;nofollow&quot;:&quot;&quot;}\" class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-d472cea\" data-id=\"d472cea\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-39b2508 elementor-widget elementor-widget-heading\" data-id=\"39b2508\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Thi\u1ebft k\u1ebf logo<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb27422 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"fb27422\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8828069 elementor-widget elementor-widget-text-editor\" data-id=\"8828069\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Thi\u1ebft k\u1ebf v\u00e0 s\u00e1ng t\u1ea1o logo \u0111\u00e1p \u1ee9ng chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e147e52 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e147e52\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div data-eael-wrapper-link=\"{&quot;url&quot;:&quot;https:\\\/\\\/www.saokim.com.vn\\\/dich-vu\\\/thiet-ke-nhan-dien-thuong-hieu\\\/&quot;,&quot;is_external&quot;:&quot;on&quot;,&quot;nofollow&quot;:&quot;&quot;}\" class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-d7bf897\" data-id=\"d7bf897\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-08dcc47 elementor-widget elementor-widget-heading\" data-id=\"08dcc47\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Thi\u1ebft k\u1ebf nh\u1eadn di\u1ec7n<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1fd8fb8 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"1fd8fb8\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a6ea9f6 elementor-widget elementor-widget-text-editor\" data-id=\"a6ea9f6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>T\u1ed1i \u01b0u nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u t\u1ea1i c\u00e1c \u0111i\u1ec3m ch\u1ea1m v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-339f4d1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"339f4d1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div data-eael-wrapper-link=\"{&quot;url&quot;:&quot;https:\\\/\\\/www.saokim.com.vn\\\/dich-vu\\\/thiet-ke-website\\\/&quot;,&quot;is_external&quot;:&quot;on&quot;,&quot;nofollow&quot;:&quot;&quot;}\" class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-1fdb5f1\" data-id=\"1fdb5f1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-38cf942 elementor-widget elementor-widget-heading\" data-id=\"38cf942\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Thi\u1ebft k\u1ebf website<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7a753e elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"d7a753e\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-676d931 elementor-widget elementor-widget-text-editor\" data-id=\"676d931\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Thi\u1ebft k\u1ebf website chu\u1ea9n nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, chu\u1ea9n UX\/UI, chu\u1ea9n Sales, chu\u1ea9n Marketing, chu\u1ea9n SEO<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7825a19 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7825a19\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div data-eael-wrapper-link=\"{&quot;url&quot;:&quot;https:\\\/\\\/www.saokim.com.vn\\\/giai-phap\\\/phong-marketing-tinh-gon\\\/&quot;,&quot;is_external&quot;:&quot;on&quot;,&quot;nofollow&quot;:&quot;&quot;}\" class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-c13bddb\" data-id=\"c13bddb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aa82662 elementor-widget elementor-widget-heading\" data-id=\"aa82662\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Marketing tinh g\u1ecdn<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9137fff elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"9137fff\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d13c87d elementor-widget elementor-widget-text-editor\" data-id=\"d13c87d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Gi\u1ea3i ph\u00e1p ph\u00f2ng marketing tinh g\u1ecdn. Tinh gi\u1ea3m nh\u00e2n s\u1ef1, t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 marketing.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-389bfef elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"389bfef\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div data-eael-wrapper-link=\"{&quot;url&quot;:&quot;https:\\\/\\\/www.saokim.com.vn\\\/dich-vu\\\/tu-van-truyen-thong-thuong-hieu\\\/&quot;,&quot;is_external&quot;:&quot;on&quot;,&quot;nofollow&quot;:&quot;&quot;}\" class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-44af295\" data-id=\"44af295\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-15c6e6d elementor-widget elementor-widget-heading\" data-id=\"15c6e6d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-82db022 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"82db022\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-770fec6 elementor-widget elementor-widget-text-editor\" data-id=\"770fec6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>T\u01b0 v\u1ea5n v\u00e0 tri\u1ec3n khai chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u s\u00e1ng t\u1ea1o. Truy\u1ec1n th\u00f4ng \u0111\u00fang, tr\u00fang v\u00e0 \u0111\u1ee7<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-1-tom-t\u1eaft-d\u1ef1-an-executive-summary\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">2.1. T\u00f3m t\u1eaft d\u1ef1 \u00e1n (Executive summary)<\/mark><\/h3>\n\n\n\n<p><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">T\u00f3m t\u1eaft d\u1ef1 \u00e1n cung c\u1ea5p g\u00f3c nh\u00ecn t\u1ed5ng quan nh\u1ea5t v\u00e0 kh\u00eda c\u1ea1nh n\u1ed5i b\u1eadt c\u1ee7a k\u1ebf ho\u1ea1ch marketing c\u1ee7a b\u1ea1n. Khi vi\u1ebft t\u00f3m t\u1eaft d\u1ef1 \u00e1n, b\u1ea1n c\u1ea7n suy ngh\u0129 v\u00e0 t\u00ecm c\u00e2u tr\u1ea3 l\u1eddi cho c\u00e1c c\u00e2u h\u1ecfi sau:\u00a0<\/mark><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">B\u1ea1n \u0111ang h\u01b0\u1edbng \u0111\u1ebfn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau n\u00e0o?<\/mark><\/li>\n\n\n\n<li><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">S\u1ea3n ph\u1ea9m n\u00e0o b\u1ea1n t\u1eadp trung?<\/mark><\/li>\n\n\n\n<li><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">B\u1ea1n k\u1ebft n\u1ed1i v\u1edbi \u0111\u1ed1i t\u00e1c n\u00e0o \u0111\u1ec3 th\u00e0nh c\u00f4ng?<\/mark><\/li>\n\n\n\n<li><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">L\u00e0m c\u00e1ch n\u00e0o \u0111\u1ec3 c\u00f4ng ty b\u1ea1n tr\u1edf n\u00ean n\u1ed5i b\u1eadt v\u00e0 \u0111em \u0111\u1ebfn doanh thu t\u1ed1t nh\u1ea5t?<\/mark><\/li>\n\n\n\n<li><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">B\u1ea1n \u0111ang gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 g\u00ec c\u1ee7a kh\u00e1ch h\u00e0ng?<\/mark><\/li>\n\n\n\n<li><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">Gi\u1ea3i ph\u00e1p c\u1ee7a b\u1ea1n l\u00e0 g\u00ec?\u00a0<\/mark><\/li>\n\n\n\n<li><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">T\u1ea1i sao kh\u00e1ch h\u00e0ng n\u00ean s\u1eed d\u1ee5ng gi\u1ea3i ph\u00e1p \u0111\u00f3 \u1edf th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i<\/mark>? <\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-2-tuyen-b\u1ed1-s\u1ee9-m\u1ec7nh-mission-statement\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">2.2. Tuy\u00ean b\u1ed1 s\u1ee9 m\u1ec7nh (Mission statement)\u00a0<\/mark><\/h3>\n\n\n\n<p><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">Tuy\u00ean b\u1ed1 s\u1ee9 m\u1ec7nh bao g\u1ed3m s\u1ee9 m\u1ec7nh v\u00e0 t\u1ea7m nh\u00ecn c\u1ee7a c\u00f4ng ty, gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i, v\u00e0 m\u1ee5c ti\u00eau kinh doanh c\u1ee7a c\u00f4ng ty. L\u1eddi tuy\u00ean b\u1ed1 s\u1ee9 m\u1ec7nh n\u00ean ng\u1eafn g\u1ecdn, s\u00fac t\u00edch v\u00e0 quy\u1ec1n l\u1ef1c.<\/mark><\/p>\n\n\n\n<p><em>&gt; \u0110\u1ecdc th\u00eam: C\u00e1ch vi\u1ebft <a rel=\"noreferrer noopener\" href=\"https:\/\/www.saokim.com.vn\/cam-nang\/tam-nhin-va-su-menh\/\" target=\"_blank\"><strong>t\u1ea7m nh\u00ecn s\u1ee9 m\u1ec7nh<\/strong><\/a> hay cho doanh nghi\u1ec7p.<\/em><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-3-phan-tich-th\u1ecb-tr\u01b0\u1eddng-market-analysis\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">2.3. Ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng (Market Analysis)<\/mark><\/h3>\n\n\n\n<p><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">Ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng l\u00e0 \u0111\u00e1nh gi\u00e1 \u0111\u1ecbnh l\u01b0\u1ee3ng v\u00e0 \u0111\u1ecbnh t\u00ednh c\u1ee7a th\u1ecb tr\u01b0\u1eddng.\u00a0<\/mark><\/p>\n\n\n\n<p><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">Trong m\u1ed9t k\u1ebf ho\u1ea1ch marketing, ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng l\u00e0 t\u00ecm ra c\u00e1c c\u01a1 h\u1ed9i v\u00e0 r\u1ee7i ro c\u1ee7a th\u1ecb tr\u01b0\u1eddng. B\u1ea1n n\u00ean c\u00e2n nh\u1eafc l\u1ef1a ch\u1ecdn hai m\u00f4 h\u00ecnh sau \u0111\u1ec3 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng cho doanh nghi\u1ec7p:\u00a0<\/mark><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">M\u00f4 h\u00ecnh 5 y\u1ebfu t\u1ed1 c\u1ea1nh tranh: x\u00e1c \u0111\u1ecbnh m\u1ee9c c\u1ea1nh tranh trong ng\u00e0nh b\u1ea1n kinh doanh<\/mark><\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"900\" height=\"604\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2021\/03\/Artboard-2.png\" alt=\"[SaoKim.com.vn] M\u00f4 h\u00ecnh 5 y\u1ebfu t\u1ed1 c\u1ea1nh tranh c\u1ee7a Porter\" class=\"wp-image-328964\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2021\/03\/Artboard-2.png 900w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2021\/03\/Artboard-2-730x490.png 730w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><figcaption class=\"wp-element-caption\"><em><span class=\"has-inline-color has-black-color\"> M\u00f4 h\u00ecnh 5 y\u1ebfu t\u1ed1 c\u1ea1nh tranh c\u1ee7a Porter<\/span><\/em><\/figcaption><\/figure><\/div>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">M\u00f4 h\u00ecnh SWOT: x\u00e1c \u0111\u1ecbnh nh\u1eefng y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng ti\u00eau c\u1ef1c ho\u1eb7c t\u00ednh c\u1ef1c l\u00ean doanh nghi\u1ec7p b\u1ea1n<\/mark><\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"901\" height=\"604\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2021\/03\/Artboard-3.png\" alt=\"[SaoKim.com.vn] M\u00f4 h\u00ecnh SWOT trong k\u1ebf ho\u1ea1ch marketing chuy\u00ean nghi\u1ec7p\" class=\"wp-image-328965\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2021\/03\/Artboard-3.png 901w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2021\/03\/Artboard-3-730x489.png 730w\" sizes=\"(max-width: 901px) 100vw, 901px\" \/><figcaption class=\"wp-element-caption\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\"><em> M\u00f4 h\u00ecnh SWOT<\/em> <em>trong k\u1ebf ho\u1ea1ch marketing chuy\u00ean nghi\u1ec7p<\/em><\/mark><\/figcaption><\/figure><\/div>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-4-phan-tich-d\u1ed1i-th\u1ee7\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">2.4. Ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7<\/mark><\/h3>\n\n\n\n<p><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">B\u01b0\u1edbc quan tr\u1ecdng ti\u1ebfp theo l\u00e0 b\u1ea1n n\u1eafm \u0111\u01b0\u1ee3c kh\u1ea3 n\u0103ng c\u1ea1nh tranh v\u00e0 t\u00ecnh h\u00ecnh c\u1ea1nh tranh trong l\u0129nh v\u1ef1c\/ng\u00e0nh b\u1ea1n \u0111ang kinh doanh. \u0110\u1eebng ch\u1ec9 t\u1eadp trung v\u00e0o \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh tr\u1ef1c ti\u1ebfp v\u1edbi b\u1ea1n m\u00e0 b\u1ecf qua \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh gi\u00e1n ti\u1ebfp. \u0110\u1ec3 thu th\u1eadp th\u00f4ng tin v\u1ec1 \u0111\u1ed1i th\u1ee7 hi\u1ec7u qu\u1ea3, b\u1ea1n th\u1eed ph\u00e2n t\u00edch theo m\u1eabu sau c\u1ee7<\/mark>a Sao Kim:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"901\" height=\"604\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2021\/03\/Artboard-4.png\" alt=\"[SaoKim.com.vn] M\u1eabu ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 trong k\u1ebf ho\u1ea1ch marketing\" class=\"wp-image-328966\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2021\/03\/Artboard-4.png 901w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2021\/03\/Artboard-4-730x489.png 730w\" sizes=\"(max-width: 901px) 100vw, 901px\" \/><figcaption class=\"wp-element-caption\"><em><span class=\"has-inline-color has-black-color\"> M\u1eabu ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 trong k\u1ebf ho\u1ea1ch marketing<\/span><\/em><\/figcaption><\/figure><\/div>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-5-xac-d\u1ecbnh-th\u1ecb-tr\u01b0\u1eddng-m\u1ee5c-tieu-va-chan-dung-khach-hang-m\u1ee5c-tieu\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">2.5. X\u00e1c \u0111\u1ecbnh th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau v\u00e0 ch\u00e2n dung kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/mark><\/h3>\n\n\n\n<p><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">Khi x\u00e1c \u0111\u1ecbnh th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau, b\u1ea1n c\u1ea7n c\u00e2n nh\u1eafc \u0111\u1ebfn c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 nh\u00e2n kh\u1ea9u h\u1ecdc, v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd, h\u00e0nh vi mua h\u00e0ng c\u1ee7a t\u1eeb c\u00e1c ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng. B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 \u0111\u00e1nh gi\u00e1 c\u01a1 h\u1ed9i th\u1ecb tr\u01b0\u1eddng cho c\u00e1c ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 hi\u1ec7n t\u1ea1i b\u1eb1ng dung l\u01b0\u1ee3ng th\u1ecb tr\u01b0\u1eddng, ti\u1ec1m n\u0103ng ph\u00e1t tri\u1ec3n v\u00e0 c\u00e1c r\u1ee7i ro.<\/mark><\/p>\n\n\n\n<p><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">Sau khi \u0111\u00e3 c\u00f3 \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin v\u1ec1 nh\u00f3m h\u00e0ng m\u1ee5c ti\u00eau, h\u00e3y ph\u00e2n t\u00edch th\u00f4ng tin \u0111\u00f3 \u0111\u1ec3 v\u1ebd ra ch\u00e2n dung kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. B\u1ea1n c\u00e0ng m\u00f4 t\u1ea3 h\u1ecd chi ti\u1ebft bao nhi\u00eau, chi\u1ebfn d\u1ecbch marketing c\u1ee7a b\u1ea1n s\u1ebd c\u00f3 c\u01a1 h\u1ed9i th\u00e0nh c\u00f4ng nhi\u1ec1u b\u1ea5y nhi\u00eau.\u00a0<\/mark><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"604\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2021\/03\/Artboard-5.png\" alt=\"[SaoKim.com.vn] M\u1eabu x\u00e1c \u0111\u1ecbnh ch\u00e2n dung kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau\" class=\"wp-image-328967\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2021\/03\/Artboard-5.png 900w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2021\/03\/Artboard-5-730x490.png 730w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><figcaption class=\"wp-element-caption\"><em><span class=\"has-inline-color has-black-color\"> M\u1eabu x\u00e1c \u0111\u1ecbnh ch\u00e2n dung kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/span><\/em><\/figcaption><\/figure><\/div>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><em>&gt; \u0110\u1ecdc th\u00eam: <a href=\"https:\/\/www.saokim.com.vn\/cam-nang\/hanh-trinh-khach-hang\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>H\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng<\/strong><\/a> &#8211; Hi\u1ec3u c\u00e1ch kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau t\u01b0\u01a1ng t\u00e1c v\u1edbi doanh nghi\u1ec7p c\u1ee7a b\u1ea1n \u0111\u1ec3 l\u1eadp k\u1ebf ho\u1ea1ch Marketing ch\u00ednh x\u00e1c h\u01a1n.<\/em><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-6-xac-d\u1ecbnh-m\u1ee5c-tieu-va-kpis\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">2.6. X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau v\u00e0 KPIs<\/mark><\/h3>\n\n\n\n<p><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">M\u1ee5c ti\u00eau c\u1ee7a k\u1ebf ho\u1ea1ch marketing v\u00e0 m\u1ee5c ti\u00eau kinh doanh c\u1ee7a c\u00f4ng ty b\u1ea1n n\u00ean tr\u00f9ng kh\u1edbp nhau v\u00e0 h\u1ed7 tr\u1ee3 cho nhau. D\u00f9ng quy t\u1eafc SMART\u00a0\u0111\u1ec3 x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau cho k\u1ebf ho\u1ea1ch marketing c\u1ee7a b\u1ea1n v\u00e0 x\u00e1c \u0111\u1ecbnh KPIs \u0111\u1ec3 hi\u1ec7n th\u1ef1c h\u00f3a nh\u1eefng m\u1ee5c ti\u00eau \u0111\u00f3.<\/mark><\/p>\n\n\n\n<p>Ho\u1eb7c \u00e1p d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p \u0111\u1eb7t m\u1ee5c ti\u00eau OKRs \u0111\u1ec3 \u0111\u1eb7t m\u1ee5c ti\u00eau trong tr\u01b0\u1eddng h\u1ee3p c\u1ea7n s\u1ef1 linh ho\u1ea1t.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-7-chi\u1ebfn-l\u01b0\u1ee3c-4ps-marketing\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">2.7. Chi\u1ebfn l\u01b0\u1ee3c 4Ps Marketing<\/mark><\/h3>\n\n\n\n<p><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">Marketing h\u1ed7n h\u1ee3p 4Ps \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nh\u01b0 m\u1ed9t c\u00f4ng c\u1ee5 hi\u1ec7u qu\u1ea3 \u0111\u1ec3 c\u00f3 m\u1ed9t chi\u1ebfn d\u1ecbch marketing th\u00e0nh c\u00f4ng. H\u00e3y tham kh\u1ea3o m\u1eabu d\u01b0\u1edbi \u0111\u00e2y \u0111\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c marketing 4Ps c\u1ee7a ri\u00eang b\u1ea1n.<\/mark><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"901\" height=\"604\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2021\/03\/Artboard-6.png\" alt=\"[SaoKim.com.vn] Chi\u1ebfn l\u01b0\u1ee3c marketing 4Ps\" class=\"wp-image-328968\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2021\/03\/Artboard-6.png 901w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2021\/03\/Artboard-6-730x489.png 730w\" sizes=\"(max-width: 901px) 100vw, 901px\" \/><figcaption class=\"wp-element-caption\"><em><span class=\"has-inline-color has-black-color\">Chi\u1ebfn l\u01b0\u1ee3c marketing 4Ps<\/span><\/em><\/figcaption><\/figure><\/div>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-8-chi\u1ebfn-l\u01b0\u1ee3c-d\u1ecbnh-gia-pricing-strategy\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">2.8. Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 (Pricing strategy)<\/mark><\/h3>\n\n\n\n<p><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">C\u00f3 3 c\u00e1ch \u0111\u1ec3 \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m, nh\u01b0ng d\u00f9 \u00e1p d\u1ee5ng c\u00e1ch n\u00e0o, b\u1ea1n c\u0169ng c\u1ea7n c\u00e2n nh\u1eafc ba y\u1ebfu t\u1ed1 sau:\u00a0<\/mark><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">Gi\u00e1 c\u1ea3 t\u01b0\u01a1ng x\u1ee9ng v\u1edbi gi\u00e1 tr\u1ecb c\u1ee7a n\u00f3<\/mark><\/li>\n\n\n\n<li><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">Gi\u00e1 c\u1ee7a s\u1ea3n ph\u1ea9m c\u00f4ng ty \u0111\u1ed1i th\u1ee7<\/mark><\/li>\n\n\n\n<li><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">\u0110\u1ed9 nh\u1ea1y c\u1ea3m v\u1ec1 gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng <\/mark><\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-9-kenh-marketing-marketing-channel\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">2.9. K\u00eanh marketing (Marketing Channel)<\/mark><\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">Trong th\u1eddi \u0111\u1ea1i s\u1ed1, kh\u00e1ch h\u00e0ng c\u00f3 r\u1ea5t nhi\u1ec1u k\u00eanh marketing ti\u1ebfp c\u1eadn v\u1edbi s\u1ea3n ph\u1ea9m. B\u1ea1n n\u00ean l\u1ef1a k\u00eanh marketing s\u00e1ng su\u1ed1t v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a c\u00f4ng ty. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 g\u1ee3i \u00fd c\u1ee7a Sao Kim:<\/mark><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">Content marketing (ti\u1ebfp th\u1ecb n\u1ed9i dung)\u00a0<\/mark><\/li>\n\n\n\n<li><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">Social media (m\u1ea1ng x\u00e3 h\u1ed9i)<\/mark>: Facebook, s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed (Tiki, Lazada, Shopee,&#8230;) hay s\u00e0n th\u01b0\u01a1ng m\u1ea1i n\u01b0\u1edbc ngo\u00e0i (Amazon, Alibaba,..)<\/li>\n\n\n\n<li><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">B\u00e1n h\u00e0ng t\u1ea1i \u0111i\u1ec3m b\u00e1n: th\u00f4ng qua nh\u00e0 ph\u00e2n ph\u1ed1i, si\u00eau th\u1ecb, t\u1ea1p h\u00f3a, ch\u1ee3,&#8230;<\/mark><\/li>\n\n\n\n<li>Website: Th\u1ef1c hi\u1ec7n SEO \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng t\u1ef1 nhi\u00ean th\u00f4ng qua c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm (nh\u01b0 Google v\u00e0 C\u1ed1c C\u1ed1c) ho\u1eb7c qu\u1ea3ng c\u00e1o<\/li>\n\n\n\n<li>Youtube: T\u1ea1o l\u1eadp k\u00eanh video cho doanh nghi\u1ec7p, th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m, h\u01b0\u1edbng d\u1eabn s\u1eed d\u1ee5ng&#8230;. thu h\u00fat nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng th\u00edch xem video<\/li>\n\n\n\n<li>Tiktok: K\u00eanh video ng\u1eafn ph\u1ed5 bi\u1ebfn v\u00e0 th\u00fa v\u1ecb nh\u1ea5t th\u1ebf gi\u1edbi. H\u00e3y l\u00e0m g\u00ec \u0111\u00f3 th\u00fa v\u1ecb tr\u00ean n\u00e0y (v\u00ed d\u1ee5, cover l\u1ea1i trend tiktok) \u0111\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c l\u01b0\u1ee3t ti\u1ebfp c\u1eadn, danh ti\u1ebfng d\u1ec5 d\u00e0ng.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">T\u00f9y v\u00e0o s\u1ea3n ph\u1ea9m, b\u1ea1n s\u1ebd l\u1ef1a ch\u1ecdn k\u00eanh b\u00e1nh h\u00e0ng\/ k\u00eanh Marketing ph\u00f9 h\u1ee3p v\u1edbi doanh nghi\u1ec7p m\u00ecnh. N\u00ean nh\u1edb, khi t\u1eadp trung b\u00e1n tr\u00ean c\u00e1c k\u00eanh, b\u1ea1n c\u1ea7n c\u00f3 &#8220;\u0111\u1ed9 ph\u1ee7&#8221; \u0111\u1ec3 kh\u00e1ch h\u00e0ng nh\u1eadn bi\u1ebft \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u, v\u00e0 &#8220;\u0111\u1ed9 s\u00e2u&#8221; \u0111\u1ec3 t\u1eebng k\u00eanh s\u1ea3n ph\u1ea9m \u0111\u00fang tr\u1ecdng t\u00e2m v\u00e0 nhu c\u1ea7u kh\u00e1ch h\u00e0ng.<\/mark><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\"><em>&gt; N\u1ebfu b\u1ea1n mu\u1ed1n ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng, h\u00e3y \u0111\u1ea7u t\u01b0 v\u00e0o SEO Website. Xem ngay <a rel=\"noreferrer noopener\" href=\"https:\/\/www.saokim.com.vn\/cam-nang\/ke-hoach-seo\/\" target=\"_blank\"><strong>K\u1ebf ho\u1ea1ch SEO m\u1eabu<\/strong><\/a> \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t k\u1ebf ho\u1ea1ch SEO ho\u00e0n ch\u1ec9nh cho website c\u1ee7a b\u1ea1n.<\/em> <\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-10-ngan-sach-marketing-marketing-budget\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">2.10. Ng\u00e2n s\u00e1ch marketing (Marketing budget)\u00a0<\/mark><\/h3>\n\n\n\n<p><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">Kh\u00f4ng c\u00f3 m\u1ed9t c\u00f4ng th\u1ee9c chung hay quy t\u1eafc n\u00e0o \u0111\u1ec3 t\u00ednh c\u1ee5 th\u1ec3 ng\u00e2n s\u00e1ch cho ho\u1ea1t \u0111\u1ed9ng marketing c\u1ee7a m\u1ed7i doanh nghi\u1ec7p. B\u1edfi ng\u00e2n s\u00e1ch cho marketing ph\u1ee5 thu\u1ed9c v\u00e0o nhi\u1ec1u y\u1ebfu t\u1ed1<\/mark><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">Lo\u1ea1i h\u00ecnh doanh nghi\u1ec7p (doanh nghi\u1ec7p startup, doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf, hay doanh nghi\u1ec7p l\u00e2u n\u0103m)<\/mark><\/li>\n\n\n\n<li><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">Ng\u00e0nh v\u00e0 l\u0129nh v\u1ef1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p<\/mark> <mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">(ng\u00e0nh h\u00e0ng \u0103n u\u1ed1ng, kinh doanh th\u1ef1c ph\u1ea9m, hay ngh\u00e0nh b\u1ea5t \u0111\u1ed9ng s\u1ea3n, x\u00e2y d\u1ef1ng,&#8230;)<\/mark><\/li>\n\n\n\n<li><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">K\u00eanh marketing doanh nghi\u1ec7p l\u1ef1a ch\u1ecdn (K\u00eanh Online, Offline hay k\u1ebft h\u1ee3p c\u1ea3 hai O2O,&#8230;) <\/mark><\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">B\u1ea1n c\u00f3 th\u1ec3 quy\u1ebft \u0111\u1ecbnh ng\u00e2n s\u00e1ch marketing d\u1ef1a v\u00e0o ti\u00eau chu\u1ea9n chung c\u1ee7a c\u00e1c doanh nghi\u1ec7p c\u00f9ng l\u0129nh v\u1ef1c, ho\u1eb7c \u00e1p d\u1ee5ng quy t\u1eafc ng\u00f3n tay c\u00e1i d\u00e0nh \u00edt nh\u1ea5t 20% doanh thu \u0111\u1ea7u t\u01b0 v\u00e0o marketing. <\/mark><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\"><strong>Download ngay M\u1eabu k\u1ebf ho\u1ea1ch marketing cho doanh nghi\u1ec7p b\u1ea1n t\u1ea1i \u0111\u00e2y<\/strong>: <\/mark><\/p>\n\n\n<span style=\"--tl-form-height-m:468.781px;--tl-form-height-t:500.781px;--tl-form-height-d:500.781px;\" class=\"tl-placeholder-f-type-shortcode_331040 tl-preload-form\"><span><\/span><\/span>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>* Vui l\u00f2ng ki\u1ec3m tra Email \u0111\u1ec3 nh\u1eadn t\u00e0i li\u1ec7u (Ki\u1ec3m tra th\u01b0 m\u1ee5c Spam n\u1ebfu kh\u00f4ng th\u1ea5y)<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Tham kh\u1ea3o th\u00eam: <a rel=\"noreferrer noopener\" href=\"https:\/\/www.saokim.com.vn\/cam-nang\/ngan-sach-marketing\/\" target=\"_blank\"><strong>M\u1eabu ng\u00e2n s\u00e1ch Marketing<\/strong><\/a> (M\u1edbi nh\u1ea5t, d\u00e0nh cho nh\u00e0 qu\u1ea3n l\u00fd)<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\"><strong>Sao Kim Branding<\/strong> hy v\u1ecdng v\u1edbi ki\u1ebfn th\u1ee9c c\u1ee7a m\u00ecnh s\u1ebd cung c\u1ea5p c\u00e1i nh\u00ecn to\u00e0n c\u1ea3nh v\u1ec1 vi\u1ec7c l\u1eadp k\u1ebf ho\u1ea1ch kinh Marketing. C\u00f3 b\u1ea5t k\u1ef3 y\u00eau c\u1ea7u h\u1ed7 tr\u1ee3 ho\u1eb7c th\u1eafc m\u1eafc n\u00e0o, Sao Kim lu\u00f4n mong mu\u1ed1n gi\u1ea3i \u0111\u00e1p v\u00e0 \u0111\u1ed3ng h\u00e0nh c\u00f9ng anh\/ch\u1ecb.\u00a0<\/mark><\/p>\n\n\n\n<p><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">H\u00e3y g\u1ecdi cho Sao Kim theo s\u1ed1 hotline <a href=\"tel:0964699499\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>0964.699.499<\/strong><\/a> ho\u1eb7c email <strong><a href=\"mailto:contact@saokim.com.vn\" target=\"_blank\" rel=\"noreferrer noopener\">contact@saokim.com.vn<\/a><\/strong> n\u1ebfu anh\/ ch\u1ecb c\u00f3 b\u1ea5t k\u1ef3 th\u1eafc m\u1eafc ho\u1eb7c y\u00eau c\u1ea7u h\u1ed7 tr\u1ee3 \u0111\u1ed3ng h\u00e0nh.<\/mark><\/p>\n\n\n\n<p><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">V\u1edbi s\u1ee9 m\u1ec7nh \u201cN\u00e2ng t\u1ea7m th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t\u201d,\u00a0<a href=\"https:\/\/www.saokim.com.vn\/\"><strong>Sao Kim Branding<\/strong><\/a>\u00a0\u0111\u00e3 v\u00e0 \u0111ang t\u1ea1o ra s\u1ee9c m\u1ea1nh v\u00e0 sinh kh\u00ed cho h\u01a1n 10.000+ kh\u00e1ch h\u00e0ng tin t\u01b0\u1edfng, CEO\/ Marketers c\u00f3 th\u1ec3 y\u00ean t\u00e2m khi \u0111\u1ed3ng h\u00e0nh c\u00f9ng v\u1edbi ch\u00fang t\u00f4i.\u00a0<\/mark><\/p>\n\n\n\n<p>C\u00e1c g\u00f3i d\u1ecbch v\u1ee5 s\u1eb5n c\u00f3 c\u1ee7a Sao Kim:<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>BRANDCARE<\/strong> &#8211; Gi\u1ea3i ph\u00e1p x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u to\u00e0n di\u1ec7n t\u1eeb chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ebfn th\u1ef1c thi<\/li>\n\n\n\n<li><strong>CORPORATE ID<\/strong> &#8211; X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u t\u1ea1i m\u1ecdi \u0111i\u1ec3m ti\u1ebfp x\u00fac<\/li>\n\n\n\n<li><strong>BUSINESS ID<\/strong> &#8211; T\u1ea1o hi\u1ec7n di\u1ec7n chuy\u00ean nghi\u1ec7p v\u1edbi nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u&nbsp;<\/li>\n\n\n\n<li><strong>SME BRANDING<\/strong> &#8211; Doanh nghi\u1ec7p nh\u1ecf, th\u01b0\u01a1ng hi\u1ec7u l\u1edbn&nbsp;<\/li>\n\n\n\n<li><strong>DIGITAL BRANDING<\/strong> &#8211; X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u tr\u00ean m\u00f4i tr\u01b0\u1eddng s\u1ed1&nbsp;<\/li>\n\n\n\n<li><strong>MARKETING KIT<\/strong> &#8211; B\u1ed9 c\u00f4ng c\u1ee5 truy\u1ec1n th\u00f4ng v\u00e0 b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3<\/li>\n\n\n\n<li><strong>WINNING PACKAGING<\/strong>&nbsp; &#8211; Gi\u1ea3i ph\u00e1p thi\u1ebft k\u1ebf bao b\u00ec nh\u00e3n m\u00e1c \u0111\u1ec3 chi\u1ebfn th\u1eafng tr\u00ean th\u1ecb tr\u01b0\u1eddng<\/li>\n\n\n\n<li><strong>BRANDCOM<\/strong> &#8211; G\u1ea5p \u0111\u00f4i hi\u1ec7u qu\u1ea3 truy\u1ec1n th\u00f4ng v\u00e0 ti\u1ebft ki\u1ec7m tr\u00ean 30% ng\u00e2n s\u00e1ch<\/li>\n\n\n\n<li><strong>CONTENT MARKETING<\/strong> &#8211; Ti\u1ebfp th\u1ecb n\u1ed9i dung \u0111a k\u00eanh gi\u00fap t\u0103ng doanh thu<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Sao Kim l\u00e0 c\u00f4ng ty chuy\u00ean s\u00e2u v\u1ec1 ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c, thi\u1ebft k\u1ebf nh\u1eadn di\u1ec7n v\u00e0 truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u. Ch\u00fang t\u00f4i cung c\u1ea5p m\u1ed9t gi\u1ea3i ph\u00e1p to\u00e0n di\u1ec7n gi\u00fap doanh nghi\u1ec7p n\u00e2ng cao n\u0103ng l\u1ef1c c\u1ea1nh tranh th\u00f4ng qua vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh.<\/p>\n\n\n\n<p><em><span class=\"has-inline-color has-black-color\">Ngu\u1ed3n t\u01b0 li\u1ec7u tham kh\u1ea3o: Aha.io v\u00e0 Mayple blog<\/span><\/em><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u0110\u1ecdc th\u00eam:<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a rel=\"noreferrer noopener\" href=\"https:\/\/www.saokim.com.vn\/cam-nang\/nhan-thuc-thuong-hieu\/\" target=\"_blank\"><strong>Nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec<\/strong><\/a>?<\/li>\n\n\n\n<li><a rel=\"noreferrer noopener\" href=\"https:\/\/www.saokim.com.vn\/cam-nang\/viet-bai-chuan-seo\/\" target=\"_blank\"><strong>C\u00e1ch vi\u1ebft b\u00e0i chu\u1ea9n SEO<\/strong><\/a>, \u0111\u00e1p \u1ee9ng c\u1ea1nh tranh TOP 10 tr\u00ean Google<\/li>\n\n\n\n<li><a rel=\"noreferrer noopener\" href=\"https:\/\/www.saokim.com.vn\/cam-nang\/cach-lam-content-marketing-hieu-qua\/\" target=\"_blank\"><strong>C\u00e1ch l\u00e0m content marketing<\/strong><\/a> v\u1eeba hi\u1ec7u qu\u1ea3 v\u1eeba ti\u1ebft ki\u1ec7m chi ph\u00ed<\/li>\n\n\n\n<li><a rel=\"noreferrer noopener\" href=\"https:\/\/www.saokim.com.vn\/blog\/thongtin\/mau-ke-hoach-kinh-doanh-xuat-sac\/\" target=\"_blank\"><strong>M\u1eabu k\u1ebf ho\u1ea1ch kinh doanh<\/strong><\/a> (d\u00e0nh cho Startup)<\/li>\n\n\n\n<li>25+ <a rel=\"noreferrer noopener\" href=\"https:\/\/www.saokim.com.vn\/cam-nang\/ke-hoach-digital-marketing-mau\/\" target=\"_blank\"><strong>M\u1eabu k\u1ebf ho\u1ea1ch Digital Marketing<\/strong><\/a><\/li>\n\n\n\n<li>Ph\u01b0\u01a1ng ph\u00e1p x\u00e2y d\u1ef1ng <strong><a href=\"https:\/\/www.saokim.com.vn\/cam-nang\/email-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Email Marketing hi\u1ec7u qu\u1ea3<\/a><\/strong><\/li>\n\n\n\n<li>H\u01b0\u1edbng d\u1eabn <a rel=\"noreferrer noopener\" href=\"https:\/\/www.saokim.com.vn\/cam-nang\/quy-trinh-thu-tuc-dang-ky-nhan-hieu\/\" target=\"_blank\"><strong>\u0110\u0103ng k\u00fd nh\u00e3n hi\u1ec7u<\/strong><\/a> (ch\u1ee7 \u0111\u1ed9ng b\u1ea3o h\u1ed9 th\u01b0\u01a1ng hi\u1ec7u trong n\u01b0\u1edbc &amp; qu\u1ed1c t\u1ebf)<\/li>\n\n\n\n<li>H\u01b0\u1edbng d\u1eabn <a rel=\"noreferrer noopener\" href=\"https:\/\/www.saokim.com.vn\/cam-nang\/nghien-cuu-thuong-hieu\/\" target=\"_blank\"><strong>Nghi\u00ean c\u1ee9u th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a><\/li>\n\n\n\n<li><a rel=\"noreferrer noopener\" href=\"https:\/\/www.saokim.com.vn\/cam-nang\/thiet-ke-profile-cong-ty\/\" target=\"_blank\"><strong>H\u01b0\u1edbng d\u1eabn thi\u1ebft k\u1ebf profile c\u00f4ng ty<\/strong><\/a> (8 b\u01b0\u1edbc hi\u1ec7u qu\u1ea3)<\/li>\n\n\n\n<li><a rel=\"noreferrer noopener\" href=\"https:\/\/www.saokim.com.vn\/cam-nang\/thiet-ke-bao-bi-nhu-the-nao-de-chien-thang\/\" target=\"_blank\"><strong>Thi\u1ebft k\u1ebf bao b\u00ec nh\u01b0 th\u1ebf n\u00e0o<\/strong><\/a> \u0111\u1ec3 chi\u1ebfn th\u1eafng \u0111\u1ed1i th\u1ee7<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong><span class=\"has-inline-color has-black-color\">Follow c\u00e1c b\u00e0i vi\u1ebft ch\u1ea5t l\u01b0\u1ee3ng Sao Kim t\u1ea1i:&nbsp;<\/span><\/strong><\/p>\n\n\n\n<p><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\"><strong><a href=\"https:\/\/www.saokim.com.vn\/blog\/\" target=\"_blank\" rel=\"noreferrer noopener\">Blog Sao Kim<\/a><\/strong>,\u00a0<strong><a href=\"https:\/\/www.saokim.com.vn\/cam-nang\/\" target=\"_blank\" rel=\"noreferrer noopener\">C\u1ea9m Nang Sao Kim<\/a><\/strong>\u00a0<\/mark><\/p>\n\n\n\n<p><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">Facebook:\u00a0<a href=\"https:\/\/www.facebook.com\/saokimbranding\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Sao Kim Branding<\/strong><\/a><\/mark><\/p>\n\n\n\n<p><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">Case study Behance:\u00a0<a href=\"https:\/\/www.behance.net\/saokimbranding\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Sao Kim Branding<\/strong><\/a><\/mark><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Kh\u00f4ng c\u00f3 k\u1ebf ho\u1ea1ch marketing gi\u1ed1ng nh\u01b0 x\u00e2y nh\u00e0 m\u00e0 kh\u00f4ng c\u00f3 b\u1ea3n thi\u1ebft k\u1ebf, k\u1ebft qu\u1ea3 th\u1ef1c thi c\u00f3 r\u1ee7i ro r\u1ea5t cao. V\u00ec v\u1eady, c\u1ea7n l\u1eadp k\u1ebf ho\u1ea1ch marketing chuy\u00ean nghi\u1ec7p \u0111\u1ec3 gi\u00fap ki\u1ec3m so\u00e1t qu\u00e1 tr\u00ecnh tri\u1ec3n khai marketing, h\u1ed7 tr\u1ee3 m\u1ea1nh m\u1ebd kinh doanh, x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n","protected":false},"author":57,"featured_media":331412,"comment_status":"closed","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1120],"tags":[1226,1227,1228],"class_list":["post-328773","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-quan-tri-dieu-hanh","tag-ke-hoach-marketing","tag-ke-hoach-marketing-chuyen-nghiep","tag-lap-ke-hoach-marketing"],"acf":[],"views":55331,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/328773","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/users\/57"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/comments?post=328773"}],"version-history":[{"count":3,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/328773\/revisions"}],"predecessor-version":[{"id":334146,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/328773\/revisions\/334146"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media\/331412"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media?parent=328773"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/categories?post=328773"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/tags?post=328773"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}