{"id":328798,"date":"2026-10-13T15:06:12","date_gmt":"2026-10-13T08:06:12","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=328798"},"modified":"2026-10-13T15:32:47","modified_gmt":"2026-10-13T08:32:47","slug":"mau-ke-hoach-kinh-doanh","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/quan-tri-dieu-hanh\/mau-ke-hoach-kinh-doanh\/","title":{"rendered":"M\u1eabu k\u1ebf ho\u1ea1ch kinh doanh: 7 ph\u1ea7n v\u00e0 c\u00e1ch ki\u1ec3m tra t\u00ednh kh\u1ea3 thi"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">K\u1ebf ho\u1ea1ch kinh doanh ch\u1ec9 h\u1ed7 tr\u1ee3 quy\u1ebft \u0111\u1ecbnh khi m\u1ee5c ti\u00eau, gi\u1ea3 \u0111\u1ecbnh, ho\u1ea1t \u0111\u1ed9ng v\u00e0 t\u00e0i ch\u00ednh nh\u1ea5t qu\u00e1n. B\u00e0i vi\u1ebft n\u00e0y d\u00e0nh cho CEO, Founder, l\u00e3nh \u0111\u1ea1o v\u00e0 ng\u01b0\u1eddi ph\u1ee5 tr\u00e1ch Marketing, Brand ho\u1eb7c Sales l\u1eadp ho\u1eb7c r\u00e0 so\u00e1t k\u1ebf ho\u1ea1ch: b\u1ea1n s\u1ebd c\u00f3 khung h\u01b0\u1edbng d\u1eabn g\u1ed3m 7 ph\u1ea7n v\u00e0 c\u00e1ch ki\u1ec3m tra logic tri\u1ec3n khai tr\u01b0\u1edbc khi ph\u00e2n b\u1ed5 ngu\u1ed3n l\u1ef1c.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">K\u1ebf ho\u1ea1ch kinh doanh c\u1ea7n h\u1ed7 tr\u1ee3 quy\u1ebft \u0111\u1ecbnh n\u00e0o?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>K\u1ebf ho\u1ea1ch kinh doanh m\u00f4 t\u1ea3 m\u1ee5c ti\u00eau, gi\u1ea3 \u0111\u1ecbnh, l\u1ef1a ch\u1ecdn v\u00e0 ngu\u1ed3n l\u1ef1c \u0111\u1ec3 doanh nghi\u1ec7p theo \u0111u\u1ed5i m\u1ed9t h\u01b0\u1edbng \u0111i; \u0111\u1ed3ng th\u1eddi l\u00e0 c\u01a1 s\u1edf tri\u1ec3n khai v\u00e0 r\u00e0 so\u00e1t h\u01b0\u1edbng \u0111i \u0111\u00f3.<\/strong> Gi\u00e1 tr\u1ecb c\u1ee7a k\u1ebf ho\u1ea1ch kh\u00f4ng n\u1eb1m \u1edf \u0111\u1ed9 d\u00e0i hay c\u00e1ch tr\u00ecnh b\u00e0y, m\u00e0 \u1edf vi\u1ec7c gi\u00fap ng\u01b0\u1eddi \u0111\u1ecdc hi\u1ec3u doanh nghi\u1ec7p ch\u1ecdn l\u00e0m g\u00ec, d\u1ef1a tr\u00ean \u0111i\u1ec1u ki\u1ec7n n\u00e0o v\u00e0 c\u1ea7n quy\u1ebft \u0111\u1ecbnh nh\u1eefng g\u00ec.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">K\u1ebf ho\u1ea1ch kh\u00f4ng ch\u1ec9 l\u00e0 t\u00e0i li\u1ec7u gi\u1edbi thi\u1ec7u c\u00f4ng ty. T\u00e0i li\u1ec7u gi\u1edbi thi\u1ec7u c\u00f3 th\u1ec3 m\u00f4 t\u1ea3 doanh nghi\u1ec7p \u0111ang l\u00e0m g\u00ec; k\u1ebf ho\u1ea1ch c\u1ea7n l\u00e0m r\u00f5 doanh nghi\u1ec7p s\u1ebd t\u1eadp trung v\u00e0o \u0111\u00e2u, c\u1ea7n ngu\u1ed3n l\u1ef1c n\u00e0o, ch\u1ea5p nh\u1eadn \u0111\u00e1nh \u0111\u1ed5i g\u00ec v\u00e0 theo d\u00f5i ti\u1ebfn \u0111\u1ed9 ra sao.<\/p>\n\n\n<div class=\"wp-block-image is-resized is-style-default\">\n<figure class=\"aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2021\/02\/a1.jpg\" alt=\"K\u1ebf ho\u1ea1ch kinh doanh chu\u1ea9n\" class=\"wp-image-328799\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2021\/02\/a1.jpg 1000w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2021\/02\/a1-730x487.jpg 730w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><figcaption class=\"wp-element-caption\">L\u1eadp k\u1ebf ho\u1ea1ch kinh doanh \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 h\u01b0\u1edbng \u0111i v\u00e0 t\u00ednh kh\u1ea3 thi c\u1ee7a doanh nghi\u1ec7p<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">M\u1ed9t k\u1ebf ho\u1ea1ch c\u00f3 \u00edch th\u01b0\u1eddng gi\u00fap tr\u1ea3 l\u1eddi ba c\u00e2u h\u1ecfi: <strong>c\u01a1 h\u1ed9i n\u00e0o \u0111\u00e1ng theo \u0111u\u1ed5i, doanh nghi\u1ec7p c\u1ea7n l\u00e0m g\u00ec \u0111\u1ec3 n\u1eafm b\u1eaft c\u01a1 h\u1ed9i \u0111\u00f3, v\u00e0 d\u1ea5u hi\u1ec7u n\u00e0o cho bi\u1ebft c\u1ea7n ti\u1ebfp t\u1ee5c ho\u1eb7c \u0111i\u1ec1u ch\u1ec9nh?<\/strong> C\u00e2u tr\u1ea3 l\u1eddi c\u1ea7n d\u1ef1a tr\u00ean gi\u1ea3 \u0111\u1ecbnh c\u00f3 th\u1ec3 n\u00eau r\u00f5 v\u00e0 ki\u1ec3m tra, kh\u00f4ng ch\u1ec9 d\u1ef1a v\u00e0o m\u1ee5c ti\u00eau mong mu\u1ed1n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ch\u1ecdn \u0111\u1ed9 s\u00e2u k\u1ebf ho\u1ea1ch theo m\u1ee5c \u0111\u00edch v\u00e0 ng\u01b0\u1eddi \u0111\u1ecdc<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Doanh nghi\u1ec7p n\u00ean l\u1eadp ho\u1eb7c c\u1eadp nh\u1eadt k\u1ebf ho\u1ea1ch khi c\u1ea7n th\u1ed1ng nh\u1ea5t h\u01b0\u1edbng \u0111i, ph\u00e2n b\u1ed5 ngu\u1ed3n l\u1ef1c, \u0111\u00e1nh gi\u00e1 c\u01a1 h\u1ed9i m\u1edbi, \u0111i\u1ec1u ch\u1ec9nh ho\u1ea1t \u0111\u1ed9ng ho\u1eb7c chu\u1ea9n b\u1ecb t\u00e0i li\u1ec7u cho m\u1ed9t quy\u1ebft \u0111\u1ecbnh b\u00ean ngo\u00e0i. Kh\u00f4ng c\u00f3 m\u1ed9t c\u1ea5u tr\u00fac hay \u0111\u1ed9 d\u00e0i ph\u00f9 h\u1ee3p v\u1edbi m\u1ecdi doanh nghi\u1ec7p: m\u1ee9c \u0111\u1ed9 chi ti\u1ebft ph\u1ee5 thu\u1ed9c v\u00e0o m\u1ee5c \u0111\u00edch, giai \u0111o\u1ea1n, quy m\u00f4, ng\u00e0nh v\u00e0 y\u00eau c\u1ea7u c\u1ee7a ng\u01b0\u1eddi \u0111\u1ecdc.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>K\u1ebf ho\u1ea1ch \u0111i\u1ec1u h\u00e0nh n\u1ed9i b\u1ed9<\/strong> n\u00ean \u01b0u ti\u00ean l\u1ef1a ch\u1ecdn, c\u00f4ng vi\u1ec7c, ch\u1ec9 ti\u00eau, ng\u01b0\u1eddi ch\u1ecbu tr\u00e1ch nhi\u1ec7m v\u00e0 nh\u1ecbp r\u00e0 so\u00e1t. Ng\u01b0\u1eddi th\u1ef1c hi\u1ec7n c\u1ea7n bi\u1ebft vi\u1ec7c g\u00ec ph\u1ea3i x\u1ea3y ra, ngu\u1ed3n l\u1ef1c n\u00e0o \u0111\u01b0\u1ee3c ph\u00e2n b\u1ed5 v\u00e0 khi n\u00e0o c\u1ea7n b\u00e1o c\u00e1o ho\u1eb7c \u0111i\u1ec1u ch\u1ec9nh.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>K\u1ebf ho\u1ea1ch tr\u00ecnh nh\u00e0 \u0111\u1ea7u t\u01b0 ho\u1eb7c b\u00ean cho vay<\/strong> c\u1ea7n gi\u1ea3i th\u00edch m\u00f4 h\u00ecnh kinh doanh, c\u01a1 s\u1edf c\u1ee7a c\u00e1c gi\u1ea3 \u0111\u1ecbnh, nhu c\u1ea7u v\u1ed1n, r\u1ee7i ro v\u00e0 c\u00e1ch doanh nghi\u1ec7p d\u1ef1 ki\u1ebfn s\u1eed d\u1ee5ng ngu\u1ed3n v\u1ed1n. N\u1ebfu c\u00f3 kho\u1ea3n vay, c\u1ea7n l\u00e0m r\u00f5 d\u00f2ng ti\u1ec1n v\u00e0 kh\u1ea3 n\u0103ng tr\u1ea3 n\u1ee3 theo y\u00eau c\u1ea7u c\u1ee7a b\u00ean nh\u1eadn h\u1ed3 s\u01a1. Vi\u1ec7c chu\u1ea9n b\u1ecb k\u1ebf ho\u1ea1ch kh\u00f4ng b\u1ea3o \u0111\u1ea3m doanh nghi\u1ec7p \u0111\u01b0\u1ee3c c\u1ea5p v\u1ed1n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00f9ng m\u1ed9t doanh nghi\u1ec7p c\u00f3 th\u1ec3 c\u1ea7n hai phi\u00ean b\u1ea3n v\u1edbi \u0111\u1ed9 s\u00e2u kh\u00e1c nhau. D\u00f9 tr\u00ecnh b\u00e0y cho ai, c\u00e1c con s\u1ed1, gi\u1ea3 \u0111\u1ecbnh v\u00e0 l\u1ef1a ch\u1ecdn trong t\u00e0i li\u1ec7u v\u1eabn c\u1ea7n nh\u1ea5t qu\u00e1n; n\u1ebfu kh\u00f4ng, m\u1ed9t b\u1ea3n thuy\u1ebft tr\u00ecnh thuy\u1ebft ph\u1ee5c c\u00f3 th\u1ec3 che khu\u1ea5t nh\u1eefng c\u00e2u h\u1ecfi \u0111i\u1ec1u h\u00e0nh ch\u01b0a \u0111\u01b0\u1ee3c gi\u1ea3i quy\u1ebft.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">7 Ph\u1ea7n c\u1ee7a k\u1ebf ho\u1ea1ch kinh doanh v\u00e0 quy\u1ebft \u0111\u1ecbnh m\u1ed7i ph\u1ea7n h\u1ed7 tr\u1ee3<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Khung d\u01b0\u1edbi \u0111\u00e2y g\u1ed3m b\u1ea3y ph\u1ea7n: t\u00f3m t\u1eaft d\u1ef1 \u00e1n, gi\u1edbi thi\u1ec7u c\u00f4ng ty, kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, th\u1ecb tr\u01b0\u1eddng v\u00e0 \u0111\u1ed1i th\u1ee7, marketing v\u00e0 b\u00e1n h\u00e0ng, v\u1eadn h\u00e0nh, t\u00e0i ch\u00ednh. C\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh theo m\u1ee5c \u0111\u00edch, nh\u01b0ng c\u00e1c ph\u1ea7n c\u1ea7n li\u00ean k\u1ebft: l\u1ef1a ch\u1ecdn kh\u00e1ch h\u00e0ng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn \u0111\u1ecbnh v\u1ecb v\u00e0 gi\u00e1; k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng t\u1ea1o y\u00eau c\u1ea7u cho v\u1eadn h\u00e0nh; c\u00e1c y\u00eau c\u1ea7u \u0111\u00f3 \u0111i v\u00e0o ng\u00e2n s\u00e1ch v\u00e0 d\u00f2ng ti\u1ec1n.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>Ph\u1ea7n<\/th><th>Quy\u1ebft \u0111\u1ecbnh h\u1ed7 tr\u1ee3<\/th><th>\u0110\u1ea7u ra c\u1ea7n c\u00f3<\/th><\/tr><\/thead><tbody><tr><td>T\u00f3m t\u1eaft d\u1ef1 \u00e1n<\/td><td>\u0110\u1ec1 xu\u1ea5t v\u00e0 \u0111i\u1ec1u c\u1ea7n th\u00f4ng qua l\u00e0 g\u00ec?<\/td><td>M\u1ee5c ti\u00eau, l\u1ef1a ch\u1ecdn, ngu\u1ed3n l\u1ef1c v\u00e0 gi\u1ea3 \u0111\u1ecbnh tr\u1ecdng y\u1ebfu<\/td><\/tr><tr><td>Gi\u1edbi thi\u1ec7u c\u00f4ng ty<\/td><td>Doanh nghi\u1ec7p c\u00f3 n\u0103ng l\u1ef1c th\u1ef1c hi\u1ec7n \u0111\u1ebfn \u0111\u00e2u?<\/td><td>N\u0103ng l\u1ef1c, ph\u1ea1m vi v\u00e0 kho\u1ea3ng tr\u1ed1ng c\u1ea7n b\u1ed5 sung<\/td><\/tr><tr><td>Kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/td><td>\u01afu ti\u00ean ph\u1ee5c v\u1ee5 ai v\u00e0 nhu c\u1ea7u n\u00e0o?<\/td><td>Ph\u00e2n kh\u00fac \u01b0u ti\u00ean, nhu c\u1ea7u v\u00e0 gi\u1ea3 \u0111\u1ecbnh c\u1ea7n ki\u1ec3m ch\u1ee9ng<\/td><\/tr><tr><td>Th\u1ecb tr\u01b0\u1eddng v\u00e0 \u0111\u1ed1i th\u1ee7<\/td><td>C\u01a1 h\u1ed9i v\u00e0 \u0111i\u1ec1u ki\u1ec7n c\u1ea1nh tranh l\u00e0 g\u00ec?<\/td><td>Nh\u1eadn \u0111\u1ecbnh c\u00f3 c\u0103n c\u1ee9 v\u1ec1 c\u01a1 h\u1ed9i, l\u1ef1a ch\u1ecdn thay th\u1ebf v\u00e0 r\u1ee7i ro<\/td><\/tr><tr><td>Marketing v\u00e0 b\u00e1n h\u00e0ng<\/td><td>Ti\u1ebfp c\u1eadn, chuy\u1ec3n \u0111\u1ed5i v\u00e0 ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng th\u1ebf n\u00e0o?<\/td><td>K\u00eanh, ho\u1ea1t \u0111\u1ed9ng, gi\u1ea3 \u0111\u1ecbnh b\u00e1n h\u00e0ng v\u00e0 ch\u1ec9 ti\u00eau theo d\u00f5i<\/td><\/tr><tr><td>V\u1eadn h\u00e0nh<\/td><td>C\u00f3 th\u1ec3 \u0111\u00e1p \u1ee9ng k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng ra sao?<\/td><td>N\u0103ng l\u1ef1c, ngu\u1ed3n l\u1ef1c, ph\u1ee5 thu\u1ed9c v\u00e0 tr\u00e1ch nhi\u1ec7m<\/td><\/tr><tr><td>T\u00e0i ch\u00ednh<\/td><td>K\u1ebf ho\u1ea1ch c\u1ea7n v\u1ed1n g\u00ec v\u00e0 c\u00f3 kh\u1ea3 thi v\u1ec1 ti\u1ec1n kh\u00f4ng?<\/td><td>D\u1ef1 b\u00e1o, ng\u00e2n s\u00e1ch, d\u00f2ng ti\u1ec1n v\u00e0 c\u00e1c k\u1ecbch b\u1ea3n<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">1. T\u00f3m t\u1eaft d\u1ef1 \u00e1n: l\u00e0m r\u00f5 \u0111\u1ec1 xu\u1ea5t v\u00e0 quy\u1ebft \u0111\u1ecbnh c\u1ea7n th\u00f4ng qua<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">T\u00f3m t\u1eaft d\u1ef1 \u00e1n c\u00f4 \u0111\u1ecdng l\u1ef1a ch\u1ecdn v\u00e0 lu\u1eadn c\u1ee9 c\u1ee7a to\u00e0n k\u1ebf ho\u1ea1ch; \u0111\u00e2y kh\u00f4ng ph\u1ea3i ph\u1ea7n qu\u1ea3ng b\u00e1 t\u00e1ch r\u1eddi. N\u00eau m\u1ee5c ti\u00eau, kh\u00e1ch h\u00e0ng ho\u1eb7c v\u1ea5n \u0111\u1ec1 c\u1ea7n gi\u1ea3i quy\u1ebft, \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb, h\u01b0\u1edbng ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng, nhu c\u1ea7u ngu\u1ed3n l\u1ef1c v\u00e0 nh\u1eefng gi\u1ea3 \u0111\u1ecbnh hay r\u1ee7i ro tr\u1ecdng y\u1ebfu ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c \u0111\u00edch t\u00e0i li\u1ec7u.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u1ea7u v\u00e0o c\u1ee7a ph\u1ea7n n\u00e0y l\u00e0 k\u1ebft lu\u1eadn \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u1ed1i chi\u1ebfu v\u1edbi c\u00e1c ph\u1ea7n sau. \u0110\u1ea7u ra gi\u00fap ng\u01b0\u1eddi \u0111\u1ecdc nhanh ch\u00f3ng hi\u1ec3u \u0111\u1ec1 xu\u1ea5t v\u00e0 bi\u1ebft c\u1ea7n th\u00f4ng qua, cung c\u1ea5p ho\u1eb7c ki\u1ec3m tra \u0111i\u1ec1u g\u00ec. V\u00ec v\u1eady, n\u00ean ho\u00e0n thi\u1ec7n ph\u1ea7n t\u00f3m t\u1eaft sau khi c\u00e1c ph\u1ea7n c\u00f2n l\u1ea1i \u0111\u00e3 t\u01b0\u01a1ng \u0111\u1ed1i nh\u1ea5t qu\u00e1n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Gi\u1edbi thi\u1ec7u c\u00f4ng ty: x\u00e1c \u0111\u1ecbnh n\u0103ng l\u1ef1c v\u00e0 ph\u1ea1m vi th\u1ef1c hi\u1ec7n<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ph\u1ea7n gi\u1edbi thi\u1ec7u c\u00f4ng ty tr\u1ea3 l\u1eddi doanh nghi\u1ec7p l\u00e0 ai, \u0111ang \u1edf giai \u0111o\u1ea1n n\u00e0o, cung c\u1ea5p s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 g\u00ec v\u00e0 c\u00f3 n\u0103ng l\u1ef1c n\u00e0o li\u00ean quan tr\u1ef1c ti\u1ebfp \u0111\u1ebfn k\u1ebf ho\u1ea1ch. C\u0169ng c\u1ea7n n\u00eau gi\u1edbi h\u1ea1n ho\u1eb7c kho\u1ea3ng tr\u1ed1ng c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn vi\u1ec7c th\u1ef1c hi\u1ec7n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u1ea7u v\u00e0o n\u00ean l\u00e0 th\u00f4ng tin n\u1ed9i b\u1ed9 \u0111\u00e3 \u0111\u01b0\u1ee3c ki\u1ec3m tra: ho\u1ea1t \u0111\u1ed9ng hi\u1ec7n t\u1ea1i, ph\u1ea1m vi s\u1ea3n ph\u1ea9m, ngu\u1ed3n l\u1ef1c v\u00e0 n\u0103ng l\u1ef1c th\u1ef1c t\u1ebf. \u0110\u1ea7u ra gi\u00fap ng\u01b0\u1eddi \u0111\u1ecdc \u0111\u00e1nh gi\u00e1 doanh nghi\u1ec7p c\u00f3 th\u1ec3 l\u00e0m g\u00ec ngay, c\u1ea7n b\u1ed5 sung g\u00ec v\u00e0 ph\u1ea7n n\u00e0o c\u00f2n ph\u1ee5 thu\u1ed9c v\u00e0o \u0111\u1ed1i t\u00e1c ho\u1eb7c \u0111i\u1ec1u ki\u1ec7n b\u00ean ngo\u00e0i.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gi\u1eef ph\u1ea7n n\u00e0y t\u00e1ch kh\u1ecfi ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng. Th\u00f4ng tin v\u1ec1 \u0111\u1ed9i ng\u0169 v\u00e0 n\u0103ng l\u1ef1c thu\u1ed9c v\u1ec1 doanh nghi\u1ec7p; nh\u1eadn \u0111\u1ecbnh v\u1ec1 kh\u00e1ch h\u00e0ng, quy m\u00f4 c\u01a1 h\u1ed9i hay \u0111\u1ed1i th\u1ee7 c\u1ea7n \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y \u1edf c\u00e1c ph\u1ea7n t\u01b0\u01a1ng \u1ee9ng, v\u1edbi c\u0103n c\u1ee9 ri\u00eang.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau: x\u00e1c \u0111\u1ecbnh ai c\u00f3 nhu c\u1ea7u v\u00e0 v\u00ec sao h\u1ecd ch\u1ecdn<\/h3>\n\n\n\n<figure class=\"wp-block-image alignwide size-large is-resized is-style-default\"><img decoding=\"async\" width=\"600\" height=\"365\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2021\/02\/a3.jpg\" alt=\"Kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau: x\u00e1c \u0111\u1ecbnh ai c\u00f3 nhu c\u1ea7u v\u00e0 v\u00ec sao h\u1ecd ch\u1ecdn\" class=\"wp-image-328807\"\/><figcaption class=\"wp-element-caption\">X\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau cho k\u1ebf ho\u1ea1ch kinh doanh<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Ph\u1ea7n n\u00e0y ch\u1ecdn nh\u00f3m kh\u00e1ch h\u00e0ng doanh nghi\u1ec7p \u01b0u ti\u00ean ph\u1ee5c v\u1ee5, thay v\u00ec m\u00f4 t\u1ea3 to\u00e0n b\u1ed9 th\u1ecb tr\u01b0\u1eddng. C\u1ea7n l\u00e0m r\u00f5 ai s\u1eed d\u1ee5ng, ai quy\u1ebft \u0111\u1ecbnh v\u00e0 ai thanh to\u00e1n; v\u1ea5n \u0111\u1ec1 h\u1ecd mu\u1ed1n gi\u1ea3i quy\u1ebft; b\u1ed1i c\u1ea3nh mua; c\u00f9ng ti\u00eau ch\u00ed khi\u1ebfn h\u1ecd c\u00e2n nh\u1eafc s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Doanh nghi\u1ec7p d\u1ef1a v\u00e0o d\u1eef li\u1ec7u ho\u1eb7c ph\u01b0\u01a1ng ph\u00e1p n\u00e0o \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh nh\u00f3m kh\u00e1ch h\u00e0ng n\u00e0y?<\/li>\n\n\n\n<li>S\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 gi\u1ea3i quy\u1ebft nhu c\u1ea7u c\u1ee5 th\u1ec3 n\u00e0o, v\u00e0 kh\u00e1ch h\u00e0ng hi\u1ec7n \u0111ang d\u00f9ng l\u1ef1a ch\u1ecdn thay th\u1ebf n\u00e0o?<\/li>\n\n\n\n<li>Y\u1ebfu t\u1ed1 n\u00e0o \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua: gi\u00e1, ch\u1ea5t l\u01b0\u1ee3ng, \u0111\u1ed9 tin c\u1eady, kh\u1ea3 n\u0103ng t\u00edch h\u1ee3p, d\u1ecbch v\u1ee5 hay \u0111i\u1ec1u ki\u1ec7n giao nh\u1eadn?<\/li>\n\n\n\n<li>\u0110\u1ecbnh v\u1ecb, \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb, m\u1ee9c gi\u00e1 v\u00e0 k\u00eanh ti\u1ebfp c\u1eadn n\u00e0o ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u \u0111\u00f3?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u1ea7u v\u00e0o c\u00f3 th\u1ec3 g\u1ed3m d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng, ph\u1ea3n h\u1ed3i b\u00e1n h\u00e0ng v\u00e0 b\u1eb1ng ch\u1ee9ng nghi\u00ean c\u1ee9u n\u1ebfu doanh nghi\u1ec7p \u0111\u00e3 c\u00f3. \u0110\u1ea7u ra l\u00e0 ph\u00e2n kh\u00fac \u01b0u ti\u00ean, nhu c\u1ea7u c\u1ea7n \u0111\u00e1p \u1ee9ng v\u00e0 nh\u1eefng gi\u1ea3 \u0111\u1ecbnh c\u00f2n ph\u1ea3i ki\u1ec3m ch\u1ee9ng. Kh\u00f4ng n\u00ean tr\u00ecnh b\u00e0y m\u1ed9t ch\u00e2n dung kh\u00e1ch h\u00e0ng nh\u01b0 s\u1ef1 th\u1eadt n\u1ebfu ch\u01b0a c\u00f3 d\u1eef li\u1ec7u h\u1ed7 tr\u1ee3.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Th\u1ecb tr\u01b0\u1eddng v\u00e0 \u0111\u1ed1i th\u1ee7: ki\u1ec3m tra c\u01a1 h\u1ed9i, c\u1ea1nh tranh v\u00e0 \u0111i\u1ec1u ki\u1ec7n th\u1eafng<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ph\u1ea7n th\u1ecb tr\u01b0\u1eddng v\u00e0 \u0111\u1ed1i th\u1ee7 \u0111\u00e1nh gi\u00e1 b\u1ed1i c\u1ea3nh doanh nghi\u1ec7p s\u1ebd c\u1ea1nh tranh: nhu c\u1ea7u li\u00ean quan, xu h\u01b0\u1edbng c\u00f3 \u1ea3nh h\u01b0\u1edfng, l\u1ef1a ch\u1ecdn thay th\u1ebf, \u0111\u1ed1i th\u1ee7, kh\u00e1c bi\u1ec7t c\u1ea1nh tranh v\u00e0 r\u00e0o c\u1ea3n. M\u1ee5c ti\u00eau l\u00e0 ki\u1ec3m tra xem c\u01a1 h\u1ed9i c\u00f3 \u0111\u1ee7 c\u0103n c\u1ee9 \u0111\u1ec3 h\u1ed7 tr\u1ee3 l\u1ef1a ch\u1ecdn kh\u00e1ch h\u00e0ng, \u0111\u1ecbnh v\u1ecb, gi\u00e1 v\u00e0 m\u1ee5c ti\u00eau hay kh\u00f4ng.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ph\u00e2n bi\u1ec7t r\u00f5 ba ph\u1ea1m vi: gi\u1edbi thi\u1ec7u c\u00f4ng ty m\u00f4 t\u1ea3 n\u0103ng l\u1ef1c n\u1ed9i b\u1ed9; kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau x\u00e1c \u0111\u1ecbnh nh\u00f3m \u01b0u ti\u00ean; ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng xem x\u00e9t b\u1ed1i c\u1ea3nh v\u00e0 c\u00e1c l\u1ef1a ch\u1ecdn c\u1ea1nh tranh. Nh\u1eadn \u0111\u1ecbnh v\u1ec1 quy m\u00f4, t\u1ed1c \u0111\u1ed9, xu h\u01b0\u1edbng ho\u1eb7c \u0111\u1ed1i th\u1ee7 c\u1ea7n n\u00eau ngu\u1ed3n, th\u1eddi \u0111i\u1ec3m v\u00e0 ph\u1ea1m vi d\u1eef li\u1ec7u. N\u1ebfu ch\u01b0a c\u00f3 d\u1eef li\u1ec7u, h\u00e3y ghi \u0111\u00f3 l\u00e0 h\u1ea1ng m\u1ee5c c\u1ea7n thu th\u1eadp thay v\u00ec t\u1ef1 \u01b0\u1edbc t\u00ednh.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u1ea7u ra n\u00ean cho th\u1ea5y c\u01a1 h\u1ed9i n\u00e0o c\u00f3 c\u01a1 s\u1edf, r\u1ee7i ro n\u00e0o c\u00f3 th\u1ec3 l\u00e0m thay \u0111\u1ed5i ph\u01b0\u01a1ng \u00e1n v\u00e0 \u0111i\u1ec3m kh\u00e1c bi\u1ec7t n\u00e0o c\u1ea7n ch\u1ee9ng minh. N\u1ebfu l\u1ee3i th\u1ebf d\u1ef1 ki\u1ebfn ch\u1ec9 l\u00e0 m\u1ed9t kh\u1eb3ng \u0111\u1ecbnh chung, k\u1ebf ho\u1ea1ch ch\u01b0a gi\u1ea3i th\u00edch \u0111\u01b0\u1ee3c v\u00ec sao kh\u00e1ch h\u00e0ng s\u1ebd ch\u1ecdn doanh nghi\u1ec7p.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Marketing v\u00e0 b\u00e1n h\u00e0ng: n\u1ed1i \u0111\u1ecbnh v\u1ecb v\u1edbi k\u00eanh, quy tr\u00ecnh v\u00e0 doanh thu d\u1ef1 ki\u1ebfn<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">K\u1ebf ho\u1ea1ch marketing v\u00e0 b\u00e1n h\u00e0ng chuy\u1ec3n hi\u1ec3u bi\u1ebft v\u1ec1 kh\u00e1ch h\u00e0ng th\u00e0nh c\u00e1ch ti\u1ebfp c\u1eadn, t\u1ea1o nhu c\u1ea7u, h\u1ed7 tr\u1ee3 quy\u1ebft \u0111\u1ecbnh mua v\u00e0 ph\u1ee5c v\u1ee5 sau b\u00e1n. Ho\u1ea1t \u0111\u1ed9ng \u0111\u01b0\u1ee3c \u0111\u1ec1 xu\u1ea5t c\u1ea7n c\u00f3 ng\u01b0\u1eddi th\u1ef1c hi\u1ec7n, ngu\u1ed3n l\u1ef1c v\u00e0 gi\u1ea3 \u0111\u1ecbnh \u0111\u1ea7u ra c\u00f3 th\u1ec3 theo d\u00f5i; \u0111\u1ed3ng th\u1eddi ph\u1ea3i c\u00e2n x\u1ee9ng v\u1edbi v\u1eadn h\u00e0nh v\u00e0 t\u00e0i ch\u00ednh.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0110\u1ecbnh gi\u00e1:<\/strong> M\u1ee9c gi\u00e1 c\u00f3 ph\u00f9 h\u1ee3p v\u1edbi gi\u00e1 tr\u1ecb kh\u00e1ch h\u00e0ng nh\u1eadn \u0111\u01b0\u1ee3c, \u0111\u1ecbnh v\u1ecb, chi ph\u00ed v\u00e0 bi\u00ean l\u1ee3i nhu\u1eadn doanh nghi\u1ec7p c\u1ea7n duy tr\u00ec kh\u00f4ng?<\/li>\n\n\n\n<li><strong>K\u00eanh v\u00e0 ph\u00e2n ph\u1ed1i:<\/strong> K\u00eanh n\u00e0o ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c ph\u00e2n kh\u00fac \u01b0u ti\u00ean, \u0111\u00e1p \u1ee9ng c\u00e1ch kh\u00e1ch h\u00e0ng mua v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi n\u0103ng l\u1ef1c giao h\u00e0ng ho\u1eb7c ph\u1ee5c v\u1ee5?<\/li>\n\n\n\n<li><strong>Quy tr\u00ecnh b\u00e1n h\u00e0ng:<\/strong> C\u00e1c b\u01b0\u1edbc t\u1eeb ti\u1ebfp c\u1eadn \u0111\u1ebfn ch\u1ed1t b\u00e1n, giao h\u00e0ng v\u00e0 ch\u0103m s\u00f3c sau b\u00e1n l\u00e0 g\u00ec? Ai ph\u1ee5 tr\u00e1ch t\u1eebng b\u01b0\u1edbc?<\/li>\n\n\n\n<li><strong>Marketing:<\/strong> Ho\u1ea1t \u0111\u1ed9ng n\u00e0o h\u1ed7 tr\u1ee3 nh\u1eadn bi\u1ebft, c\u00e2n nh\u1eafc ho\u1eb7c chuy\u1ec3n \u0111\u1ed5i; th\u00f4ng \u0111i\u1ec7p n\u00e0o th\u1ec3 hi\u1ec7n \u0111\u00fang \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb?<\/li>\n\n\n\n<li><strong>\u0110o l\u01b0\u1eddng:<\/strong> Ch\u1ec9 ti\u00eau n\u00e0o cho bi\u1ebft ho\u1ea1t \u0111\u1ed9ng \u0111ang ti\u1ebfn tri\u1ec3n, ai theo d\u00f5i v\u00e0 khi n\u00e0o c\u1ea7n xem l\u1ea1i gi\u1ea3 \u0111\u1ecbnh?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Kh\u00f4ng ch\u1ecdn k\u00eanh ch\u1ec9 v\u00ec doanh nghi\u1ec7p \u0111\u00e3 quen d\u00f9ng ho\u1eb7c v\u00ec k\u00eanh \u0111\u00f3 \u0111ang \u0111\u01b0\u1ee3c nh\u1eafc \u0111\u1ebfn nhi\u1ec1u. H\u00e3y x\u00e9t m\u1ee9c \u0111\u1ed9 ph\u00f9 h\u1ee3p v\u1edbi kh\u00e1ch h\u00e0ng, kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn, chi ph\u00ed v\u00e0 n\u0103ng l\u1ef1c x\u1eed l\u00fd nhu c\u1ea7u ph\u00e1t sinh. \u0110\u1ea7u ra l\u00e0 k\u1ebf ho\u1ea1ch ho\u1ea1t \u0111\u1ed9ng c\u00f9ng gi\u1ea3 \u0111\u1ecbnh b\u00e1n h\u00e0ng, ch\u1ec9 ti\u00eau, ng\u01b0\u1eddi ph\u1ee5 tr\u00e1ch v\u00e0 m\u1ed1c r\u00e0 so\u00e1t.<\/p>\n\n\n<div class=\"wp-block-image is-resized is-style-default\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1775\" height=\"1040\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2021\/02\/a2.jpg\" alt=\"L\u1ef1a ch\u1ecdn c\u00e1ch b\u00e1n h\u00e0ng v\u00e0 ph\u00e2n ph\u1ed1i ph\u00f9 h\u1ee3p v\u1edbi kh\u00e1ch h\u00e0ng\" class=\"wp-image-328806\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2021\/02\/a2.jpg 1775w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2021\/02\/a2-730x428.jpg 730w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2021\/02\/a2-1536x900.jpg 1536w\" sizes=\"(max-width: 1775px) 100vw, 1775px\" \/><figcaption class=\"wp-element-caption\">L\u1ef1a ch\u1ecdn c\u00e1ch b\u00e1n h\u00e0ng v\u00e0 ph\u00e2n ph\u1ed1i ph\u00f9 h\u1ee3p v\u1edbi kh\u00e1ch h\u00e0ng<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Gi\u00e1 th\u1ea5p c\u00f3 th\u1ec3 h\u1ed7 tr\u1ee3 m\u1ed9t \u0111\u1ecbnh v\u1ecb ho\u1eb7c m\u1ee5c ti\u00eau ti\u1ebfp c\u1eadn nh\u1ea5t \u0111\u1ecbnh, nh\u01b0ng c\u0169ng c\u00f3 th\u1ec3 l\u00e0m gi\u1ea3m bi\u00ean l\u1ee3i nhu\u1eadn n\u1ebfu chi ph\u00ed v\u00e0 c\u00e1ch ph\u1ee5c v\u1ee5 kh\u00f4ng t\u01b0\u01a1ng \u1ee9ng. K\u1ebf ho\u1ea1ch c\u1ea7n n\u00eau logic ch\u1ecdn gi\u00e1 v\u00e0 \u0111i\u1ec1u ki\u1ec7n \u0111\u1ec3 ph\u01b0\u01a1ng \u00e1n kh\u1ea3 thi, thay v\u00ec m\u1eb7c \u0111\u1ecbnh gi\u1ea3m gi\u00e1 s\u1ebd gi\u00fap b\u00e1n t\u1ed1t h\u01a1n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6. V\u1eadn h\u00e0nh: ki\u1ec3m tra doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u00e1p \u1ee9ng l\u1eddi h\u1ee9a b\u00e1n h\u00e0ng<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">K\u1ebf ho\u1ea1ch v\u1eadn h\u00e0nh cho bi\u1ebft doanh nghi\u1ec7p s\u1ebd t\u1ea1o ra v\u00e0 cung c\u1ea5p s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 nh\u01b0 th\u1ebf n\u00e0o, v\u1edbi n\u0103ng l\u1ef1c v\u00e0 ngu\u1ed3n l\u1ef1c n\u00e0o. M\u1ee9c \u0111\u1ed9 chi ti\u1ebft t\u00f9y v\u00e0o m\u00f4 h\u00ecnh: ho\u1ea1t \u0111\u1ed9ng s\u1ea3n xu\u1ea5t, nh\u00e0 h\u00e0ng hay x\u00e2y d\u1ef1ng th\u01b0\u1eddng c\u1ea7n xem x\u00e9t quy tr\u00ecnh v\u00e0 ph\u1ee5 thu\u1ed9c kh\u00e1c v\u1edbi \u0111\u01a1n v\u1ecb cung c\u1ea5p d\u1ecbch v\u1ee5 chuy\u00ean m\u00f4n.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>S\u1ea3n xu\u1ea5t ho\u1eb7c cung c\u1ea5p d\u1ecbch v\u1ee5:<\/strong> Quy tr\u00ecnh, th\u1eddi gian th\u1ef1c hi\u1ec7n, y\u00eau c\u1ea7u ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 c\u00e1ch x\u1eed l\u00fd khi nhu c\u1ea7u thay \u0111\u1ed5i l\u00e0 g\u00ec?<\/li>\n\n\n\n<li><strong>Nh\u00e0 cung c\u1ea5p:<\/strong> C\u1ea7n \u0111\u1ea7u v\u00e0o ho\u1eb7c d\u1ecbch v\u1ee5 n\u00e0o, ph\u1ee5 thu\u1ed9c v\u00e0o \u0111\u01a1n v\u1ecb n\u00e0o v\u00e0 c\u00f3 ph\u01b0\u01a1ng \u00e1n \u1ee9ng ph\u00f3 v\u1edbi gi\u00e1n \u0111o\u1ea1n kh\u00f4ng?<\/li>\n\n\n\n<li><strong>C\u01a1 s\u1edf v\u1eadt ch\u1ea5t:<\/strong> C\u1ea7n \u0111\u1ecba \u0111i\u1ec3m, m\u1eb7t b\u1eb1ng, h\u1ea1 t\u1ea7ng v\u00e0 chi ph\u00ed duy tr\u00ec n\u00e0o?<\/li>\n\n\n\n<li><strong>Nh\u00e2n s\u1ef1:<\/strong> C\u1ea7n vai tr\u00f2, n\u0103ng l\u1ef1c, s\u1ed1 l\u01b0\u1ee3ng v\u00e0 k\u1ebf ho\u1ea1ch \u0111\u00e0o t\u1ea1o n\u00e0o \u0111\u1ec3 th\u1ef1c hi\u1ec7n c\u00f4ng vi\u1ec7c?<\/li>\n\n\n\n<li><strong>Thi\u1ebft b\u1ecb:<\/strong> C\u1ea7n mua, thu\u00ea ho\u1eb7c b\u1ea3o tr\u00ec thi\u1ebft b\u1ecb n\u00e0o; vi\u1ec7c cung \u1ee9ng c\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ti\u1ebfn \u0111\u1ed9 kh\u00f4ng?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u1ea7u v\u00e0o c\u1ee7a ph\u1ea7n n\u00e0y l\u00e0 s\u1ea3n l\u01b0\u1ee3ng ho\u1eb7c m\u1ee9c d\u1ecbch v\u1ee5 d\u1ef1 ki\u1ebfn, y\u00eau c\u1ea7u ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng. \u0110\u1ea7u ra l\u00e0 k\u1ebf ho\u1ea1ch n\u0103ng l\u1ef1c, nhu c\u1ea7u ngu\u1ed3n l\u1ef1c, ng\u01b0\u1eddi ch\u1ecbu tr\u00e1ch nhi\u1ec7m v\u00e0 r\u1ee7i ro c\u1ea7n x\u1eed l\u00fd. N\u1ebfu doanh s\u1ed1 d\u1ef1 b\u00e1o t\u0103ng, c\u1ea7n ki\u1ec3m tra \u0111\u1ed3ng th\u1eddi n\u0103ng l\u1ef1c ph\u1ee5c v\u1ee5, l\u1ecbch tri\u1ec3n khai, nh\u00e2n s\u1ef1, mua s\u1eafm v\u00e0 v\u1ed1n l\u01b0u \u0111\u1ed9ng.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u1edf r\u1ed9ng b\u00e1n h\u00e0ng m\u00e0 ch\u01b0a ki\u1ec3m tra n\u0103ng l\u1ef1c v\u1eadn h\u00e0nh c\u00f3 th\u1ec3 khi\u1ebfn k\u1ebf ho\u1ea1ch marketing t\u1ea1o ra nhu c\u1ea7u doanh nghi\u1ec7p ch\u01b0a s\u1eb5n s\u00e0ng \u0111\u00e1p \u1ee9ng. Ng\u01b0\u1ee3c l\u1ea1i, \u0111\u1ea7u t\u01b0 c\u00f4ng su\u1ea5t tr\u01b0\u1edbc khi gi\u1ea3 \u0111\u1ecbnh v\u1ec1 nhu c\u1ea7u \u0111\u1ee7 r\u00f5 c\u00f3 th\u1ec3 t\u1ea1o \u00e1p l\u1ef1c l\u00ean chi ph\u00ed v\u00e0 d\u00f2ng ti\u1ec1n. K\u1ebf ho\u1ea1ch c\u1ea7n l\u00e0m l\u1ed9 r\u00f5 \u0111i\u1ec1u ki\u1ec7n c\u1ee7a m\u1ed7i ph\u01b0\u01a1ng \u00e1n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">7. T\u00e0i ch\u00ednh: chuy\u1ec3n gi\u1ea3 \u0111\u1ecbnh kinh doanh th\u00e0nh nhu c\u1ea7u v\u1ed1n v\u00e0 d\u00f2ng ti\u1ec1n<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">K\u1ebf ho\u1ea1ch t\u00e0i ch\u00ednh chuy\u1ec3n c\u00e1c gi\u1ea3 \u0111\u1ecbnh v\u1ec1 kh\u00e1ch h\u00e0ng, gi\u00e1, b\u00e1n h\u00e0ng, v\u1eadn h\u00e0nh v\u00e0 ngu\u1ed3n l\u1ef1c th\u00e0nh d\u1ef1 b\u00e1o \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 t\u00ednh kh\u1ea3 thi, nhu c\u1ea7u v\u1ed1n v\u00e0 kh\u1ea3 n\u0103ng thanh kho\u1ea3n. Ph\u1ea7n n\u00e0y kh\u00f4ng ch\u1ec9 d\u00e0nh cho h\u1ed3 s\u01a1 \u0111\u1ea7u t\u01b0 ho\u1eb7c vay v\u1ed1n; l\u00e3nh \u0111\u1ea1o c\u0169ng c\u1ea7n n\u00f3 \u0111\u1ec3 c\u00e2n nh\u1eafc chi ti\u00eau v\u00e0 th\u1eddi \u0111i\u1ec3m tri\u1ec3n khai.<\/p>\n\n\n\n<figure class=\"wp-block-image alignwide size-large is-resized is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"297\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2021\/02\/a5.gif\" alt=\"X\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch t\u00e0i ch\u00ednh g\u1eafn v\u1edbi c\u00e1c gi\u1ea3 \u0111\u1ecbnh kinh doanh\" class=\"wp-image-328812\"\/><figcaption class=\"wp-element-caption\">X\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch t\u00e0i ch\u00ednh g\u1eafn v\u1edbi c\u00e1c gi\u1ea3 \u0111\u1ecbnh kinh doanh<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">C\u1ea7n ph\u00e2n bi\u1ec7t ba kh\u00e1i ni\u1ec7m. <strong>Doanh thu<\/strong> ph\u1ea3n \u00e1nh gi\u00e1 tr\u1ecb b\u00e1n h\u00e0ng \u0111\u01b0\u1ee3c ghi nh\u1eadn theo nguy\u00ean t\u1eafc k\u1ebf to\u00e1n \u00e1p d\u1ee5ng; <strong>l\u1ee3i nhu\u1eadn<\/strong> l\u00e0 ph\u1ea7n c\u00f2n l\u1ea1i sau khi t\u00ednh c\u00e1c kho\u1ea3n chi ph\u00ed li\u00ean quan trong b\u00e1o c\u00e1o; c\u00f2n <strong>d\u00f2ng ti\u1ec1n<\/strong> theo d\u00f5i ti\u1ec1n th\u1ef1c thu v\u00e0 th\u1ef1c chi trong k\u1ef3. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 ghi nh\u1eadn doanh thu nh\u01b0ng ch\u01b0a thu \u0111\u01b0\u1ee3c ti\u1ec1n, n\u00ean l\u1ee3i nhu\u1eadn v\u00e0 d\u00f2ng ti\u1ec1n kh\u00f4ng th\u1ec3 d\u00f9ng thay th\u1ebf cho nhau.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">T\u00f9y m\u1ee5c \u0111\u00edch v\u00e0 y\u00eau c\u1ea7u b\u00e1o c\u00e1o, ph\u1ea7n t\u00e0i ch\u00ednh c\u00f3 th\u1ec3 g\u1ed3m d\u1ef1 b\u00e1o k\u1ebft qu\u1ea3 kinh doanh, ng\u00e2n s\u00e1ch, d\u1ef1 b\u00e1o d\u00f2ng ti\u1ec1n v\u00e0 b\u1ea3ng c\u00e2n \u0111\u1ed1i k\u1ebf to\u00e1n. B\u00e1o c\u00e1o k\u1ebft qu\u1ea3 kinh doanh tr\u00ecnh b\u00e0y doanh thu, chi ph\u00ed v\u00e0 l\u1ee3i nhu\u1eadn trong k\u1ef3; ng\u00e2n s\u00e1ch c\u1ee5 th\u1ec3 h\u00f3a k\u1ebf ho\u1ea1ch thu, chi ho\u1eb7c ngu\u1ed3n l\u1ef1c; d\u1ef1 b\u00e1o d\u00f2ng ti\u1ec1n cho bi\u1ebft th\u1eddi \u0111i\u1ec3m ti\u1ec1n v\u00e0o, ti\u1ec1n ra v\u00e0 s\u1ed1 d\u01b0; b\u1ea3ng c\u00e2n \u0111\u1ed1i k\u1ebf to\u00e1n th\u1ec3 hi\u1ec7n t\u00e0i s\u1ea3n, n\u1ee3 ph\u1ea3i tr\u1ea3 v\u00e0 v\u1ed1n ch\u1ee7 s\u1edf h\u1eefu t\u1ea1i m\u1ed9t th\u1eddi \u0111i\u1ec3m.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u1ea7u v\u00e0o th\u01b0\u1eddng c\u1ea7n \u0111\u1ed1i chi\u1ebfu t\u1eeb gi\u1ea3 \u0111\u1ecbnh gi\u00e1 v\u00e0 s\u1ea3n l\u01b0\u1ee3ng, chi ph\u00ed, l\u1ecbch thanh to\u00e1n, \u0111\u1ea7u t\u01b0, nh\u00e2n s\u1ef1, thu\u1ebf v\u00e0 c\u00e1c \u0111i\u1ec1u ki\u1ec7n v\u1eadn h\u00e0nh. \u0110\u1ea7u ra h\u1ed7 tr\u1ee3 quy\u1ebft \u0111\u1ecbnh v\u1ec1 chi ti\u00eau, nhu c\u1ea7u v\u1ed1n, th\u1eddi \u0111i\u1ec3m c\u00f3 th\u1ec3 tri\u1ec3n khai v\u00e0 r\u1ee7i ro thanh kho\u1ea3n. C\u1ea5u ph\u1ea7n c\u1ee5 th\u1ec3 n\u00ean \u0111\u01b0\u1ee3c r\u00e0 so\u00e1t theo ch\u1ebf \u0111\u1ed9 k\u1ebf to\u00e1n v\u00e0 m\u1ee5c \u0111\u00edch s\u1eed d\u1ee5ng c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">D\u1ef1 b\u00e1o t\u00e0i ch\u00ednh v\u00e0 \u0111i\u1ec3m h\u00f2a v\u1ed1n: n\u00eau r\u00f5 gi\u1ea3 \u0111\u1ecbnh v\u00e0 ph\u1ea1m vi t\u00ednh<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Kh\u00f4ng n\u00ean xem l\u1eddi khuy\u00ean \u201c\u0111\u00e1nh gi\u00e1 th\u1ea5p doanh thu, \u0111\u1ec1 cao chi ph\u00ed\u201d l\u00e0 quy t\u1eafc \u00e1p d\u1ee5ng cho m\u1ecdi k\u1ebf ho\u1ea1ch. Thay v\u00e0o \u0111\u00f3, h\u00e3y ghi r\u00f5 c\u0103n c\u1ee9 c\u1ee7a gi\u1ea3 \u0111\u1ecbnh v\u1ec1 s\u1ea3n l\u01b0\u1ee3ng, gi\u00e1, chi ph\u00ed, th\u1eddi \u0111i\u1ec3m thu ti\u1ec1n v\u00e0 th\u1eddi \u0111i\u1ec3m thanh to\u00e1n; \u0111\u1ed3ng th\u1eddi ph\u00e2n bi\u1ec7t d\u1eef li\u1ec7u \u0111\u00e3 c\u00f3 v\u1edbi \u0111i\u1ec1u c\u00f2n ch\u01b0a ch\u1eafc ch\u1eafn.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ki\u1ec3m tra k\u1ebf ho\u1ea1ch trong k\u1ecbch b\u1ea3n c\u01a1 s\u1edf v\u00e0 k\u1ecbch b\u1ea3n b\u1ea5t l\u1ee3i. N\u00eau \u0111i\u1ec1u g\u00ec thay \u0111\u1ed5i gi\u1eefa c\u00e1c k\u1ecbch b\u1ea3n, \u1ea3nh h\u01b0\u1edfng ra sao \u0111\u1ebfn doanh thu, chi ph\u00ed, nhu c\u1ea7u v\u1ed1n l\u01b0u \u0111\u1ed9ng v\u00e0 s\u1ed1 d\u01b0 ti\u1ec1n, r\u1ed3i x\u00e1c \u0111\u1ecbnh d\u1ea5u hi\u1ec7u n\u00e0o s\u1ebd khi\u1ebfn doanh nghi\u1ec7p ph\u1ea3i xem l\u1ea1i ph\u01b0\u01a1ng \u00e1n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0110i\u1ec3m h\u00f2a v\u1ed1n<\/strong> l\u00e0 m\u1ee9c ho\u1ea1t \u0111\u1ed9ng t\u1ea1i \u0111\u00f3 doanh thu b\u1eb1ng t\u1ed5ng chi ph\u00ed trong ph\u1ea1m vi ph\u00e2n t\u00edch \u0111\u00e3 ch\u1ecdn. Khi t\u00ednh, c\u1ea7n x\u00e1c \u0111\u1ecbnh r\u00f5 \u0111\u01a1n v\u1ecb t\u00ednh v\u00e0 lo\u1ea1i chi ph\u00ed \u0111\u01b0\u1ee3c \u0111\u01b0a v\u00e0o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V\u1edbi m\u1ed9t s\u1ea3n ph\u1ea9m, n\u1ebfu gi\u00e1 b\u00e1n v\u00e0 chi ph\u00ed bi\u1ebfn \u0111\u1ed5i tr\u00ean m\u1ed7i \u0111\u01a1n v\u1ecb ph\u00f9 h\u1ee3p, c\u00f3 th\u1ec3 t\u00ednh: <strong>s\u1ea3n l\u01b0\u1ee3ng h\u00f2a v\u1ed1n = chi ph\u00ed c\u1ed1 \u0111\u1ecbnh \u00f7 (gi\u00e1 b\u00e1n \u0111\u01a1n v\u1ecb \u2212 chi ph\u00ed bi\u1ebfn \u0111\u1ed5i \u0111\u01a1n v\u1ecb)<\/strong>. C\u00f4ng th\u1ee9c ch\u1ec9 c\u00f3 \u00fd ngh\u0129a khi ph\u1ea7n ch\u00eanh l\u1ec7ch gi\u1eefa gi\u00e1 b\u00e1n v\u00e0 chi ph\u00ed bi\u1ebfn \u0111\u1ed5i l\u00e0 d\u01b0\u01a1ng.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V\u1edbi nhi\u1ec1u s\u1ea3n ph\u1ea9m ho\u1eb7c c\u01a1 c\u1ea5u chi ph\u00ed ph\u1ee9c t\u1ea1p, c\u1ea7n x\u00e1c \u0111\u1ecbnh c\u00e1ch ph\u00e2n b\u1ed5 chi ph\u00ed v\u00e0 c\u01a1 c\u1ea5u b\u00e1n tr\u01b0\u1edbc khi \u00e1p d\u1ee5ng. N\u1ebfu c\u00e1c y\u1ebfu t\u1ed1 n\u00e0y thay \u0111\u1ed5i, k\u1ebft qu\u1ea3 h\u00f2a v\u1ed1n c\u0169ng c\u00f3 th\u1ec3 thay \u0111\u1ed5i; v\u00ec v\u1eady, c\u1ea7n n\u00eau r\u00f5 gi\u1ea3 \u0111\u1ecbnh v\u00e0 ph\u1ea1m vi t\u00ednh.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">N\u1ed1i gi\u1ea3 \u0111\u1ecbnh, ho\u1ea1t \u0111\u1ed9ng, ch\u1ec9 ti\u00eau v\u00e0 t\u00e0i ch\u00ednh th\u00e0nh h\u1ec7 th\u1ed1ng \u0111i\u1ec1u h\u00e0nh<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">M\u1ed9t k\u1ebf ho\u1ea1ch c\u00f3 th\u1ec3 l\u1ea7n theo chu\u1ed7i logic: <strong>nhu c\u1ea7u kh\u00e1ch h\u00e0ng \u2192 ph\u00e2n kh\u00fac, \u0111\u1ecbnh v\u1ecb, gi\u00e1 v\u00e0 k\u00eanh \u2192 marketing v\u00e0 b\u00e1n h\u00e0ng \u2192 d\u1ef1 b\u00e1o b\u00e1n h\u00e0ng \u2192 n\u0103ng l\u1ef1c v\u1eadn h\u00e0nh, nh\u00e2n s\u1ef1 v\u00e0 nh\u00e0 cung c\u1ea5p \u2192 ng\u00e2n s\u00e1ch, v\u1ed1n l\u01b0u \u0111\u1ed9ng v\u00e0 d\u00f2ng ti\u1ec1n \u2192 ch\u1ec9 ti\u00eau, ng\u01b0\u1eddi ph\u1ee5 tr\u00e1ch v\u00e0 m\u1ed1c r\u00e0 so\u00e1t.<\/strong> M\u1ed7i kh\u00e2u c\u1ea7n c\u00f3 c\u0103n c\u1ee9 ho\u1eb7c ghi r\u00f5 \u0111i\u1ec1u c\u00f2n ph\u1ea3i ki\u1ec3m ch\u1ee9ng.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V\u1edbi m\u1ed7i gi\u1ea3 \u0111\u1ecbnh quan tr\u1ecdng, h\u00e3y ghi l\u1ea1i b\u1ed1n \u0111i\u1ec1u: gi\u1ea3 \u0111\u1ecbnh l\u00e0 g\u00ec, c\u0103n c\u1ee9 ho\u1eb7c tr\u1ea1ng th\u00e1i ki\u1ec3m ch\u1ee9ng ra sao, ch\u1ec9 ti\u00eau n\u00e0o gi\u00fap theo d\u00f5i, v\u00e0 ai s\u1ebd xem x\u00e9t v\u00e0o th\u1eddi \u0111i\u1ec3m n\u00e0o. C\u00e1ch ghi n\u00e0y gi\u00fap ph\u00e2n bi\u1ec7t m\u1ee5c ti\u00eau mong mu\u1ed1n v\u1edbi \u0111i\u1ec1u ki\u1ec7n th\u1ef1c t\u1ebf c\u1ea7n \u0111\u1ea1t \u0111\u1ec3 m\u1ee5c ti\u00eau c\u00f3 th\u1ec3 x\u1ea3y ra.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V\u00ed d\u1ee5, n\u1ebfu k\u1ebf ho\u1ea1ch d\u1ef1 ki\u1ebfn b\u00e1n qua m\u1ed9t k\u00eanh m\u1edbi, gi\u1ea3 \u0111\u1ecbnh v\u1ec1 kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ph\u1ea3i n\u1ed1i v\u1edbi quy tr\u00ecnh b\u00e1n, th\u1eddi gian giao h\u00e0ng, chi ph\u00ed k\u00eanh v\u00e0 th\u1eddi \u0111i\u1ec3m thu ti\u1ec1n. Ch\u1ec9 thay \u0111\u1ed5i d\u1ef1 b\u00e1o doanh thu m\u00e0 kh\u00f4ng \u0111i\u1ec1u ch\u1ec9nh c\u00e1c ph\u1ea7n li\u00ean quan s\u1ebd khi\u1ebfn b\u1ee9c tranh t\u00e0i ch\u00ednh thi\u1ebfu nh\u1ea5t qu\u00e1n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">K\u1ebf ho\u1ea1ch c\u00f3 nguy c\u01a1 ch\u1ec9 tr\u1edf th\u00e0nh t\u00e0i li\u1ec7u tr\u00ecnh b\u00e0y khi gi\u1ea3 \u0111\u1ecbnh c\u00f2n m\u01a1 h\u1ed3 ho\u1eb7c c\u00e1c ph\u1ea7n kh\u00f4ng li\u00ean k\u1ebft. Khi ph\u00e1t hi\u1ec7n m\u00e2u thu\u1eabn, h\u00e3y xem l\u1ea1i quan h\u1ec7 gi\u1eefa l\u1ef1a ch\u1ecdn v\u00e0 \u0111i\u1ec1u ki\u1ec7n th\u1ef1c hi\u1ec7n, thay v\u00ec ch\u1ec9 s\u1eeda c\u00e2u ch\u1eef ho\u1eb7c con s\u1ed1 \u1edf m\u1ed9t ph\u1ea7n ri\u00eang l\u1ebb.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">D\u00f9ng c\u00e1c \u0111\u00e1nh \u0111\u1ed5i \u0111\u1ec3 ch\u1ecdn ph\u01b0\u01a1ng \u00e1n, kh\u00f4ng ch\u1ec9 \u0111i\u1ec1n \u0111\u1ee7 bi\u1ec3u m\u1eabu<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">K\u1ebf ho\u1ea1ch gi\u00fap l\u00e3nh \u0111\u1ea1o nh\u00ecn th\u1ea5y h\u1ec7 qu\u1ea3 c\u1ee7a nh\u1eefng l\u1ef1a ch\u1ecdn li\u00ean ph\u00f2ng ban. V\u1edbi m\u1ed7i \u0111\u00e1nh \u0111\u1ed5i d\u01b0\u1edbi \u0111\u00e2y, h\u00e3y x\u00e1c \u0111\u1ecbnh \u0111i\u1ec1u ki\u1ec7n, t\u00e1c \u0111\u1ed9ng c\u1ea7n ki\u1ec3m tra, r\u1ee7i ro c\u00f3 th\u1ec3 ch\u1ea5p nh\u1eadn v\u00e0 d\u1eef li\u1ec7u c\u00f2n thi\u1ebfu; kh\u00f4ng c\u1ea7n \u00e1p m\u1ed9t ng\u01b0\u1ee1ng chung cho m\u1ecdi doanh nghi\u1ec7p.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>T\u0103ng tr\u01b0\u1edfng v\u00e0 d\u00f2ng ti\u1ec1n:<\/strong> T\u1ed1c \u0111\u1ed9 m\u1edf r\u1ed9ng d\u1ef1 ki\u1ebfn \u0111\u00f2i h\u1ecfi chi tr\u01b0\u1edbc \u1edf \u0111\u00e2u, ti\u1ec1n v\u1ec1 khi n\u00e0o v\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u00e1p \u1ee9ng \u0111\u1ed9 l\u1ec7ch th\u1eddi gian \u0111\u00f3 kh\u00f4ng?<\/li>\n\n\n\n<li><strong>M\u1edf r\u1ed9ng v\u00e0 n\u0103ng l\u1ef1c v\u1eadn h\u00e0nh:<\/strong> N\u0103ng l\u1ef1c s\u1ea3n xu\u1ea5t, giao h\u00e0ng, ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng v\u00e0 qu\u1ea3n tr\u1ecb c\u00f3 theo k\u1ecbp ph\u1ea1m vi m\u1edf r\u1ed9ng kh\u00f4ng?<\/li>\n\n\n\n<li><strong>Gi\u00e1 th\u1ea5p v\u00e0 bi\u00ean l\u1ee3i nhu\u1eadn:<\/strong> M\u1ee9c gi\u00e1 c\u00f3 ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ecbnh v\u1ecb v\u00e0 chi ph\u00ed ph\u1ee5c v\u1ee5, \u0111\u1ed3ng th\u1eddi \u0111\u1ec3 l\u1ea1i bi\u00ean l\u1ee3i nhu\u1eadn \u0111\u1ee7 cho ph\u01b0\u01a1ng \u00e1n \u0111\u00e3 ch\u1ecdn kh\u00f4ng?<\/li>\n\n\n\n<li><strong>K\u1ecbch b\u1ea3n c\u01a1 s\u1edf v\u00e0 k\u1ecbch b\u1ea3n b\u1ea5t l\u1ee3i:<\/strong> N\u1ebfu c\u00e1c gi\u1ea3 \u0111\u1ecbnh quan tr\u1ecdng kh\u00f4ng di\u1ec5n ra nh\u01b0 d\u1ef1 ki\u1ebfn, quy\u1ebft \u0111\u1ecbnh n\u00e0o c\u1ea7n ho\u00e3n, \u0111i\u1ec1u ch\u1ec9nh ho\u1eb7c chu\u1ea9n b\u1ecb tr\u01b0\u1edbc?<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">R\u00e0 so\u00e1t c\u00e1c \u0111i\u1ec3m c\u00f3 th\u1ec3 khi\u1ebfn k\u1ebf ho\u1ea1ch kh\u00f3 tri\u1ec3n khai<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00f9ng checklist d\u01b0\u1edbi \u0111\u00e2y \u0111\u1ec3 t\u00ecm m\u00e2u thu\u1eabn gi\u1eefa c\u00e1c ph\u1ea7n. \u0110\u00e2y l\u00e0 c\u00e1c \u0111i\u1ec3m c\u1ea7n ki\u1ec3m tra, kh\u00f4ng ph\u1ea3i k\u1ebft lu\u1eadn r\u1eb1ng l\u1ed7i n\u00e0o c\u0169ng xu\u1ea5t hi\u1ec7n \u1edf m\u1ecdi doanh nghi\u1ec7p.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>M\u1ee5c ti\u00eau c\u00f3 g\u1eafn v\u1edbi gi\u1ea3 \u0111\u1ecbnh, ngu\u1ed3n l\u1ef1c v\u00e0 \u0111i\u1ec1u ki\u1ec7n th\u1ef1c hi\u1ec7n kh\u00f4ng?<\/li>\n\n\n\n<li>Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng c\u00f3 kh\u1edbp v\u1edbi \u0111\u1ecbnh v\u1ecb, gi\u00e1 v\u00e0 k\u00eanh b\u00e1n d\u1ef1 ki\u1ebfn kh\u00f4ng?<\/li>\n\n\n\n<li>D\u1ef1 b\u00e1o b\u00e1n h\u00e0ng c\u00f3 ph\u00f9 h\u1ee3p v\u1edbi n\u0103ng l\u1ef1c v\u1eadn h\u00e0nh, nh\u00e2n s\u1ef1 v\u00e0 nh\u00e0 cung c\u1ea5p kh\u00f4ng?<\/li>\n\n\n\n<li>Ng\u00e2n s\u00e1ch \u0111\u00e3 t\u00ednh \u0111\u1ebfn chi ph\u00ed, th\u1eddi \u0111i\u1ec3m thu ti\u1ec1n, nhu c\u1ea7u v\u1ed1n l\u01b0u \u0111\u1ed9ng v\u00e0 c\u00e1c kho\u1ea3n \u0111\u1ea7u t\u01b0 li\u00ean quan ch\u01b0a?<\/li>\n\n\n\n<li>Doanh thu, l\u1ee3i nhu\u1eadn v\u00e0 d\u00f2ng ti\u1ec1n c\u00f3 \u0111\u01b0\u1ee3c theo d\u00f5i ri\u00eang theo \u0111\u00fang \u00fd ngh\u0129a kh\u00f4ng?<\/li>\n\n\n\n<li>Ch\u1ec9 ti\u00eau c\u00f3 ng\u01b0\u1eddi ch\u1ecbu tr\u00e1ch nhi\u1ec7m, c\u00e1ch theo d\u00f5i v\u00e0 m\u1ed1c r\u00e0 so\u00e1t kh\u00f4ng?<\/li>\n\n\n\n<li>K\u1ecbch b\u1ea3n b\u1ea5t l\u1ee3i c\u00f3 \u0111\u01b0\u1ee3c xem x\u00e9t, c\u00f9ng nh\u1eefng d\u1ea5u hi\u1ec7u c\u1ea7n \u0111i\u1ec1u ch\u1ec9nh ph\u01b0\u01a1ng \u00e1n kh\u00f4ng?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">N\u1ebfu m\u1ed9t m\u1ee5c ch\u01b0a r\u00f5, h\u00e3y x\u00e1c \u0111\u1ecbnh ph\u1ea7n n\u00e0o t\u1ea1o ra gi\u1ea3 \u0111\u1ecbnh \u0111\u00f3 v\u00e0 ph\u1ea7n n\u00e0o ch\u1ecbu \u1ea3nh h\u01b0\u1edfng. S\u1eeda m\u1ed1i li\u00ean h\u1ec7 gi\u1eefa c\u00e1c l\u1ef1a ch\u1ecdn th\u01b0\u1eddng h\u1eefu \u00edch h\u01a1n vi\u1ec7c l\u00e0m \u0111\u1eb9p m\u1ed9t b\u1ea3ng bi\u1ec3u ri\u00eang l\u1ebb.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">C\u00e1ch d\u00f9ng khung k\u1ebf ho\u1ea1ch kinh doanh \u0111\u1ec3 h\u1ed7 tr\u1ee3 quy\u1ebft \u0111\u1ecbnh<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">M\u1eabu k\u1ebf ho\u1ea1ch kinh doanh gi\u00fap t\u1ed5 ch\u1ee9c th\u00f4ng tin, nh\u01b0ng c\u1ea7n t\u00f9y ch\u1ec9nh theo m\u1ee5c \u0111\u00edch, giai \u0111o\u1ea1n, quy m\u00f4 v\u00e0 ng\u00e0nh. H\u00e3y \u0111i\u1ec1n c\u00e1c gi\u1ea3 \u0111\u1ecbnh tr\u01b0\u1edbc, n\u1ed1i ch\u00fang v\u1edbi ho\u1ea1t \u0111\u1ed9ng v\u00e0 t\u00e0i ch\u00ednh, r\u1ed3i b\u1ed5 sung ng\u01b0\u1eddi ph\u1ee5 tr\u00e1ch c\u00f9ng l\u1ecbch r\u00e0 so\u00e1t. M\u1ed9t m\u1eabu c\u00f3 s\u1eb5n kh\u00f4ng ch\u1ee9ng minh ph\u01b0\u01a1ng \u00e1n kh\u1ea3 thi v\u00e0 c\u0169ng kh\u00f4ng cam k\u1ebft doanh nghi\u1ec7p s\u1ebd huy \u0111\u1ed9ng \u0111\u01b0\u1ee3c v\u1ed1n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">B\u00e0i vi\u1ebft n\u00e0y cung c\u1ea5p khung n\u1ed9i dung v\u00e0 c\u00e1ch r\u00e0 so\u00e1t. Khi s\u1eed d\u1ee5ng m\u1ed9t m\u1eabu k\u1ebf ho\u1ea1ch do doanh nghi\u1ec7p l\u1ef1a ch\u1ecdn, h\u00e3y ki\u1ec3m tra ngu\u1ed3n t\u1ea3i v\u00e0 \u0111i\u1ec1u ch\u1ec9nh n\u1ed9i dung theo quy\u1ebft \u0111\u1ecbnh c\u1ea7n h\u1ed7 tr\u1ee3. \u01afu ti\u00ean nh\u1eefng c\u00e2u h\u1ecfi c\u00f3 th\u1ec3 l\u00e0m thay \u0111\u1ed5i ph\u01b0\u01a1ng \u00e1n: kh\u00e1ch h\u00e0ng c\u00f3 nhu c\u1ea7u n\u00e0o, doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u00e1p \u1ee9ng b\u1eb1ng n\u0103ng l\u1ef1c g\u00ec, v\u00e0 d\u00f2ng ti\u1ec1n c\u00f3 ch\u1ecbu \u0111\u01b0\u1ee3c c\u00e1c \u0111i\u1ec1u ki\u1ec7n th\u1ef1c hi\u1ec7n hay kh\u00f4ng?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Li\u00ean h\u1ec7 v\u1edbi <a href=\"https:\/\/www.saokim.com.vn\/\"><strong>Sao Kim &#8211; Brand Growth Firm<\/strong><\/a> \u0111\u1ec3 nh\u1eadn ch\u1ea9n \u0111o\u00e1n th\u01b0\u01a1ng hi\u1ec7u, t\u01b0 v\u1ea5n gi\u1ea3i ph\u00e1p th\u01b0\u01a1ng hi\u1ec7u d\u1eabn d\u1eaft t\u0103ng tr\u01b0\u1edfng kinh doanh.<\/em><\/p>\n<div class=\"saokim-link-exchange\"><span id=\"link_1810069059\">&#10064; Tham kh\u1ea3o th\u00eam: <span class=\"txtlink\"><a href=\"https:\/\/www.saokim.com.vn\/dich-vu\/dang-ky-nhan-hieu-hang-hoa\/\" target=\"_blank\" rel=\"dofollow\" title=\"\u0111\u0103ng k\u00fd th\u01b0\u01a1ng hi\u1ec7u\">\u0111\u0103ng k\u00fd th\u01b0\u01a1ng hi\u1ec7u<\/a> <\/span>, <span class=\"txtlink\"><a href=\"https:\/\/www.saokim.com.vn\/dich-vu\/bao-cao-thuong-nien\/\" target=\"_blank\" rel=\"dofollow\" title=\"vi\u1ebft b\u00e1o c\u00e1o th\u01b0\u1eddng ni\u00ean\">Vi\u1ebft b\u00e1o c\u00e1o th\u01b0\u1eddng ni\u00ean<\/a> <\/span>, <span class=\"txtlink\"><a href=\"https:\/\/www.saokim.com.vn\/dich-vu\/thiet-ke-brochure\/\" target=\"_blank\" rel=\"dofollow\" title=\"thi\u1ebft k\u1ebf brochure \u0111\u1eb9p\">Thi\u1ebft k\u1ebf brochure \u0111\u1eb9p<\/a> <\/span><\/span><\/div><div class=\"clearfix\"><\/div>","protected":false},"excerpt":{"rendered":"<p>K\u1ebf ho\u1ea1ch kinh doanh c\u1ea7n k\u1ebft n\u1ed1i m\u1ee5c ti\u00eau v\u1edbi gi\u1ea3 \u0111\u1ecbnh, ho\u1ea1t \u0111\u1ed9ng v\u00e0 ngu\u1ed3n l\u1ef1c. B\u00e0i vi\u1ebft h\u01b0\u1edbng d\u1eabn c\u1ea5u tr\u00fac b\u1ea3y ph\u1ea7n v\u00e0 c\u00e1ch r\u00e0 so\u00e1t t\u00ednh kh\u1ea3 thi tr\u01b0\u1edbc khi tri\u1ec3n khai.<\/p>\n","protected":false},"author":61,"featured_media":328799,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_saokim_job_id":"skjob_328798_bb70f456-b944-4019-ac31-9711efb3ba4f","_saokim_job_state":"running.draft","_saokim_input_snapshot":{"schema_version":"saokim.editor_snapshot.v1","post_id":328798,"post_title":"M\u1eabu k\u1ebf ho\u1ea1ch kinh doanh chu\u1ea9n cho doanh nghi\u1ec7p n\u0103m 2021","post_content":"<!-- wp:paragraph -->\n<p><em><span class=\"has-inline-color has-black-color\">K\u1ebf ho\u1ea1ch kinh doanh l\u00e0 m\u1ed9t b\u1ea3ng h\u01b0\u1edbng d\u1eabn chi ti\u1ebft gi\u00fap b\u1ea1n \u0111i\u1ec1u h\u00e0nh doanh nghi\u1ec7p hi\u1ec7u qu\u1ea3. B\u1ea1n mu\u1ed1n t\u0103ng kh\u1ea3 n\u0103ng th\u00e0nh c\u00f4ng cho \u00fd t\u01b0\u1edfng kinh doanh? H\u00e3y c\u00f9ng t\u00ecm hi\u1ec3u v\u00e0 tham kh\u1ea3o m\u1eabu k\u1ebf ho\u1ea1ch kinh doanh chu\u1ea9n cho doanh nghi\u1ec7p d\u01b0\u1edbi \u0111\u00e2y.<\/span><\/em><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2><span class=\"has-inline-color has-black-color\">K\u1ebf ho\u1ea1ch kinh doanh l\u00e0 g\u00ec?<\/span><\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p><span class=\"has-inline-color has-black-color\">Theo <a href=\"https:\/\/vi.wikipedia.org\/wiki\/K%E1%BA%BF_ho%E1%BA%A1ch_kinh_doanh\">Wikipedia<\/a>, k\u1ebf ho\u1ea1ch kinh doanh l\u00e0 t\u00e0i li\u1ec7u m\u00f4 t\u1ea3 m\u1ee5c ti\u00eau kinh doanh ch\u00ednh c\u1ee7a doanh nghi\u1ec7p v\u00e0 k\u1ebf ho\u1ea1ch \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng m\u1ee5c ti\u00eau \u0111\u00f3 trong kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh. M\u1ed9t k\u1ebf ho\u1ea1ch kinh doanh chuy\u00ean nghi\u1ec7p s\u1ebd gi\u00fap b\u1ea1n c\u00f3 m\u1ed9t h\u01b0\u1edbng r\u00f5 r\u00e0ng cho doanh nghi\u1ec7p v\u00e0 \u0111\u00e1nh gi\u00e1 s\u1ef1 kh\u1ea3 thi c\u1ee7a c\u00e1c \u00fd t\u01b0\u1edfng kinh doanh.<\/span><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"align\":\"center\",\"id\":328799,\"width\":542,\"height\":360,\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"className\":\"is-style-default\"} -->\n<div class=\"wp-block-image is-style-default\"><figure class=\"aligncenter size-large is-resized\"><img src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2021\/02\/a1.jpg\" alt=\"[Saokim.com.vn] L\u1eadp k\u1ebf ho\u1ea1ch kinh doanh \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 \u00fd t\u01b0\u1edfng kinh doanh\" class=\"wp-image-328799\" width=\"542\" height=\"360\"\/><figcaption><em><span class=\"has-inline-color has-black-color\">[Saokim.com.vn] L\u1eadp k\u1ebf ho\u1ea1ch kinh doanh \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 \u00fd t\u01b0\u1edfng kinh doanh<\/span><\/em><\/figcaption><\/figure><\/div>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p><span class=\"has-inline-color has-black-color\">K\u1ebf ho\u1ea1ch kinh doanh ti\u00eau chu\u1ea9n th\u01b0\u1eddng c\u00f3 7 h\u1ea1ng m\u1ee5c ch\u00ednh: T\u00f3m t\u1eaft d\u1ef1 \u00e1n, gi\u1edbi thi\u1ec7u c\u00f4ng ty, kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, th\u1ecb tr\u01b0\u1eddng v\u00e0 \u0111\u1ed1i th\u1ee7, k\u1ebf ho\u1ea1ch marketing v\u00e0 b\u00e1n h\u00e0ng, k\u1ebf ho\u1ea1ch v\u1eadn h\u00e0nh, v\u00e0 k\u1ebf ho\u1ea1ch t\u00e0i ch\u00ednh.<\/span><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2><span class=\"has-inline-color has-black-color\">T\u1ea1i sao k\u1ebf ho\u1ea1ch kinh doanh l\u1ea1i quan tr\u1ecdng v\u1edbi doanh nghi\u1ec7p? <\/span><\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p><span class=\"has-inline-color has-black-color\">X\u00e2y d\u1ef1ng m\u1ed9t k\u1ebf ho\u1ea1ch kinh doanh chuy\u00ean nghi\u1ec7p s\u1ebd gi\u00fap b\u1ea1n:<\/span><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul><li><span class=\"has-inline-color has-black-color\">T\u1ed5 ch\u1ee9c, s\u1eafp x\u1ebfp v\u00e0 l\u00e0m r\u00f5 c\u00e1c \u00fd t\u01b0\u1edfng kinh doanh<\/span><\/li><li><span class=\"has-inline-color has-black-color\">&nbsp;\u0110\u1eb7t ra m\u1ee5c ti\u00eau v\u00e0 ph\u00e1t hi\u1ec7n nh\u1eefng r\u1ee7i ro c\u00f3 th\u1ec3 x\u1ea3y ra<\/span><\/li><li><span class=\"has-inline-color has-black-color\">\u0110\u1eb7t ra k\u1ebf ho\u1ea1ch h\u00e0nh \u0111\u1ed9ng r\u00f5 r\u00e0ng&nbsp;<\/span><\/li><li><span class=\"has-inline-color has-black-color\">L\u00e0 ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ea3m b\u1ea3o doanh nghi\u1ec7p c\u00f3 \u0111\u01b0\u1ee3c c\u00e1c ngu\u1ed3n v\u1ed1n vay<\/span><\/li><li><span class=\"has-inline-color has-black-color\">\u0110o l\u01b0\u1eddng v\u00e0 theo d\u00f5i ti\u1ebfn \u0111\u1ed9 c\u00f4ng vi\u1ec7c&nbsp;<\/span><\/li><li><span class=\"has-inline-color has-black-color\">\u0110\u1ea3m b\u1ea3o t\u1ea5t c\u1ea3 nh\u00e2n vi\u00ean \u0111ang l\u00e0m vi\u1ec7c v\u00ec m\u1ee5c ti\u00eau chung<\/span><\/li><li><span class=\"has-inline-color has-black-color\">\u0110\u1ecbnh h\u01b0\u1edbng k\u1ebf ho\u1ea1ch t\u01b0\u01a1ng lai cho doanh nghi\u1ec7p<\/span><\/li><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:heading -->\n<h2><span class=\"has-inline-color has-black-color\">C\u00e1c h\u1ea1ng m\u1ee5c ch\u00ednh trong k\u1ebf ho\u1ea1ch kinh doanh<\/span><\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3><span class=\"has-inline-color has-black-color\">T\u00f3m t\u1eaft d\u1ef1 \u00e1n<\/span><\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p><span class=\"has-inline-color has-black-color\">T\u00f3m t\u1eaft d\u1ef1 \u00e1n cung c\u1ea5p c\u00e1i nh\u00ecn t\u1ed5ng quan v\u1ec1 k\u1ebf ho\u1ea1ch kinh doanh c\u1ee7a b\u1ea1n. B\u1ea1n n\u00ean vi\u1ebft kh\u00f4ng qu\u00e1 hai trang v\u00e0 t\u00f3m t\u1eaft s\u01a1 b\u1ed9 t\u1ea5t c\u1ea3 c\u00e1c h\u1ea1ng m\u1ee5c. Tip \u0111\u1ec3 c\u00f3 m\u1ed9t k\u1ebf ho\u1ea1ch kinh doanh t\u1ed1t ch\u00ednh l\u00e0 ph\u1ea7n t\u00f3m t\u1eaft d\u1ef1 \u00e1n cu\u1ed1n h\u00fat v\u00e0 kh\u01a1i g\u1ee3i h\u1ee9ng th\u00fa c\u1ee7a ng\u01b0\u1eddi \u0111\u1ecdc.<\/span><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><span class=\"has-inline-color has-black-color\">Ph\u1ea7n t\u00f3m t\u1eaft d\u1ef1 \u00e1n trong m\u1ed9t k\u1ebf ho\u1ea1ch kinh doanh chuy\u00ean nghi\u1ec7p n\u00ean c\u00f3 c\u00e1c m\u1ee5c sau:<\/span><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul><li><span class=\"has-inline-color has-black-color\">S\u1ee9 m\u1ec7nh: Gi\u00e1 tr\u1ecb doanh nghi\u1ec7p b\u1ea1n mang \u0111\u1ebfn cho kh\u00e1ch h\u00e0ng, \u0111\u1ed1i t\u00e1c, nh\u00e0 cung c\u1ea5p<\/span><\/li><li><span class=\"has-inline-color has-black-color\">M\u1ee5c ti\u00eau: M\u1ee5c ti\u00eau ng\u1eafn h\u1ea1n v\u00e0 d\u00e0i h\u1ea1n c\u1ee7a doanh nghi\u1ec7p b\u1ea1n<\/span><\/li><li><span class=\"has-inline-color has-black-color\">M\u00f4 t\u1ea3 ng\u1eafn g\u1ecdn v\u1ec1 doanh nghi\u1ec7p v\u00e0 lo\u1ea1i h\u00ecnh doanh nghi\u1ec7p&nbsp;<\/span><\/li><li><span class=\"has-inline-color has-black-color\">M\u00f4 t\u1ea3 ng\u1eafn g\u1ecdn v\u1ec1 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 b\u1ea1n cung c\u1ea5p<\/span><\/li><li><span class=\"has-inline-color has-black-color\">M\u00f4 t\u1ea3 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n v\u00e0 c\u00e1ch b\u1ea1n \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a h\u1ecd<\/span><\/li><li><span class=\"has-inline-color has-black-color\">T\u00f3m t\u1eaft danh s\u00e1ch \u0111\u1ed1i th\u1ee7 c\u1ee7a b\u1ea1n v\u00e0 k\u1ebf ho\u1ea1ch b\u1ea1n gi\u00e0nh \u0111\u01b0\u1ee3c th\u1ecb ph\u1ea7n<\/span><\/li><li><span class=\"has-inline-color has-black-color\">K\u1ebf ho\u1ea1ch d\u1ef1 tr\u00f9 t\u00e0i ch\u00ednh cho doanh nghi\u1ec7p<\/span><\/li><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3><span class=\"has-inline-color has-black-color\">Gi\u1edbi thi\u1ec7u c\u00f4ng ty<\/span><\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p><span class=\"has-inline-color has-black-color\">Trong ph\u1ea7n gi\u1edbi thi\u1ec7u v\u1ec1 c\u00f4ng ty, tr\u01b0\u1edbc ti\u00ean b\u1ea1n n\u00ean vi\u1ebft v\u1ec1 ng\u00e0nh v\u00e0 l\u0129nh v\u1ef1c kinh doanh c\u1ee7a c\u00f4ng ty b\u1ea1n. B\u1ea1n c\u00f3 th\u1ec3 th\u00eam b\u1ea3ng bi\u1ec3u hay s\u1ed1 li\u1ec7u b\u00e1n h\u00e0ng \u0111\u1ec3 t\u0103ng t\u00ednh thuy\u1ebft ph\u1ee5c. B\u00ean c\u1ea1nh \u0111\u00f3, s\u1ef1 \u1ea3nh h\u01b0\u1edfng c\u1ee7a c\u00e1c y\u1ebfu t\u1ed1 nh\u00e2n kh\u1ea9u h\u1ecdc, v\u0103n h\u00f3a v\u00e0 c\u00e1c ch\u00ednh s\u00e1ch qu\u1ea3n l\u00fd nh\u00e0 n\u01b0\u1edbc c\u0169ng l\u00e0 m\u1ee5c c\u1ea7n thi\u1ebft cho ph\u1ea7n t\u1ed5ng quan v\u1ec1 ng\u00e0nh h\u00e0ng c\u1ee7a doanh nghi\u1ec7p.&nbsp;<\/span><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><span class=\"has-inline-color has-black-color\">Ti\u1ebfp theo, b\u1ea1n c\u00f3 th\u1ec3 vi\u1ebft ng\u1eafn g\u1ecdn v\u1ec1 doanh nghi\u1ec7p m\u00ecnh d\u1ef1a v\u00e0o nh\u1eefng c\u00e2u h\u1ecfi sau:&nbsp;<\/span><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul><li><span class=\"has-inline-color has-black-color\">B\u1ea1n l\u00e0 ai? T\u1ea1i sao b\u1ea1n l\u1ea1i ph\u00f9 h\u1ee3p trong ng\u00e0nh n\u00e0y<\/span><\/li><li><span class=\"has-inline-color has-black-color\">\u0110\u1ed1i th\u1ee7 c\u1ea1nh tranh hi\u1ec7n t\u1ea1i c\u1ee7a b\u1ea1n l\u00e0 ai?<\/span><\/li><li><span class=\"has-inline-color has-black-color\">Th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n l\u00e0 g\u00ec?&nbsp;<\/span><\/li><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3><span class=\"has-inline-color has-black-color\">Kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/span><\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:image {\"align\":\"center\",\"id\":328807,\"width\":510,\"height\":309,\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"className\":\"is-style-default\"} -->\n<div class=\"wp-block-image is-style-default\"><figure class=\"aligncenter size-large is-resized\"><img src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2021\/02\/a3.jpg\" alt=\"[Saokim.com.vn] X\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau\" class=\"wp-image-328807\" width=\"510\" height=\"309\"\/><figcaption><em><span class=\"has-inline-color has-black-color\">[Saokim.com.vn] X\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/span><\/em><\/figcaption><\/figure><\/div>\n<!-- \/wp:image -->\n\n<!-- wp:list -->\n<ul><li><span class=\"has-inline-color has-black-color\">B\u1ea1n x\u00e1c \u0111\u1ecbnh ch\u00e2n dung kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau b\u1eb1ng ph\u01b0\u01a1ng ph\u00e1p n\u00e0o?&nbsp;<\/span><\/li><li><span class=\"has-inline-color has-black-color\">S\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n gi\u00fap h\u1ecd gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 g\u00ec?<\/span><\/li><li><span class=\"has-inline-color has-black-color\">Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m n\u00e0o ph\u00f9 h\u1ee3p v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau?<\/span><\/li><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3><span class=\"has-inline-color has-black-color\">Ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng v\u00e0 \u0111\u1ed1i th\u1ee7<\/span><\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p><span class=\"has-inline-color has-black-color\">Trong ph\u1ea7n n\u00e0y, b\u1ea1n c\u1ea7n nghi\u00ean c\u1ee9u v\u00e0 ph\u00e2n t\u00edch k\u1ef9 l\u01b0\u1ee1ng th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau, t\u1eeb \u0111\u00f3 ch\u1ee9ng minh th\u1ecb tr\u01b0\u1eddng c\u00f3 \u0111\u1ee7 nhu c\u1ea7u cho s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n. Ph\u1ea7n ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 bao g\u1ed3m \u0111\u00e1nh gi\u00e1 v\u1ec1 s\u1ef1 c\u1ea1nh tranh c\u1ee7a doanh nghi\u1ec7p b\u1ea1n v\u00e0 ph\u01b0\u01a1ng ph\u00e1p c\u1ea1nh tranh v\u1edbi \u0111\u1ed1i th\u1ee7 c\u00f9ng ng\u00e0nh.<\/span><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><span class=\"has-inline-color has-black-color\">B\u1ea1n c\u00f3 th\u1ec3 t\u00e1ch ri\u00eang hai ph\u1ea7n ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng v\u00e0 \u0111\u1ed1i th\u1ee7, ho\u1eb7c g\u1ed9p l\u1ea1i nh\u01b0 sau:<\/span><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul><li><span class=\"has-inline-color has-black-color\">X\u00e1c \u0111\u1ecbnh th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau cho s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5&nbsp;<\/span><\/li><li><span class=\"has-inline-color has-black-color\">X\u00e1c \u0111\u1ecbnh nhu c\u1ea7u cho s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5<\/span><\/li><li><span class=\"has-inline-color has-black-color\">\u01af\u1edbc t\u00ednh dung l\u01b0\u1ee3ng th\u1ecb tr\u01b0\u1eddng v\u00e0 s\u1ed1 l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 s\u1ebd b\u00e1n ra<\/span><\/li><li><span class=\"has-inline-color has-black-color\">\u01af\u1edbc t\u00ednh doanh s\u1ed1 b\u00e1n h\u00e0ng c\u1ee7a b\u1ea1n so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh hi\u1ec7n t\u1ea1i<\/span><\/li><li><span class=\"has-inline-color has-black-color\">M\u00f4 t\u1ea3 c\u00e1ch th\u1ee9c b\u1ea3o v\u1ec7 doanh nghi\u1ec7p b\u1ea1n kh\u1ecfi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh (c\u00f4ng ngh\u1ec7, \u0111\u1ecba \u0111i\u1ec3m kinh doanh, c\u00e1ch ti\u1ebfp c\u1eadn v\u1ed1n, ch\u1ea5t l\u01b0\u1ee3ng nh\u00e2n s\u1ef1,v.v.)<\/span><\/li><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3><span class=\"has-inline-color has-black-color\">K\u1ebf ho\u1ea1ch marketing v\u00e0 b\u00e1n h\u00e0ng<\/span><\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p><span class=\"has-inline-color has-black-color\">K\u1ebf ho\u1ea1ch marketing v\u00e0 b\u00e1n h\u00e0ng bao g\u1ed3m c\u00e1c ho\u1ea1t \u0111\u1ed9ng thu h\u00fat kh\u00e1ch h\u00e0ng, v\u00ed d\u1ee5 nh\u01b0 qu\u1ea3ng c\u00e1o, khuy\u1ebfn m\u1ea1i, k\u00eanh ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m, v\u00e0 c\u00e1c d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c h\u1eadu b\u00e1n h\u00e0ng.&nbsp;<\/span><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul><li><span class=\"has-inline-color has-black-color\">B\u00e1n h\u00e0ng v\u00e0 ph\u00e2n ph\u1ed1i: b\u1ea1n s\u1ebd ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m \u0111\u1ebfn kh\u00e1ch h\u00e0ng th\u1ebf n\u00e0o? B\u1ea1n b\u00e1n s\u1ebd b\u00e1n bu\u00f4n hay b\u00e1n l\u1ebb? Bao b\u00ec s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n l\u00e0 g\u00ec? Ph\u01b0\u01a1ng th\u1ee9c thanh to\u00e1n l\u00e0 g\u00ec?<\/span><\/li><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:image {\"align\":\"center\",\"id\":328806,\"width\":547,\"height\":320,\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"className\":\"is-style-default\"} -->\n<div class=\"wp-block-image is-style-default\"><figure class=\"aligncenter size-large is-resized\"><img src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2021\/02\/a2.jpg\" alt=\"[Saokim.com.vn] B\u00e1n h\u00e0ng v\u00e0 ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m\" class=\"wp-image-328806\" width=\"547\" height=\"320\"\/><figcaption><em><span class=\"has-inline-color has-black-color\">[Saokim.com.vn] B\u00e1n h\u00e0ng v\u00e0 ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m<\/span><\/em><\/figcaption><\/figure><\/div>\n<!-- \/wp:image -->\n\n<!-- wp:list -->\n<ul><li><span class=\"has-inline-color has-black-color\">Qu\u1ea3ng c\u00e1o v\u00e0 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m: li\u1ec7t k\u00ea ra c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng b\u1ea1n s\u1eed d\u1ee5ng \u0111\u1ec3 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p \u0111\u1ebfn kh\u00e1ch h\u00e0ng (website c\u00f4ng ty, email, m\u1ea1ng x\u00e3 h\u1ed9i, b\u00e1o ch\u00ed,v.v.) v\u00e0 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i b\u1ea1n s\u1eed d\u1ee5ng (t\u1eb7ng h\u00e0ng m\u1eabu, tr\u01b0ng b\u00e0y gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m,v.v.).<\/span><\/li><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3><span class=\"has-inline-color has-black-color\">K\u1ebf ho\u1ea1ch v\u1eadn h\u00e0nh<\/span><\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p><span class=\"has-inline-color has-black-color\">\u0110\u1ed9 d\u00e0i c\u1ee7a m\u1ed9t k\u1ebf ho\u1ea1ch v\u1eadn h\u00e0nh t\u00f9y thu\u1ed9c v\u00e0o quy m\u00f4 c\u00f4ng ty v\u00e0 l\u0129nh v\u1ef1c kinh doanh. N\u1ebfu nh\u01b0 b\u1ea1n l\u00e0 ch\u1ee7 doanh nghi\u1ec7p t\u01b0 v\u1ea5n kinh doanh, th\u00ec k\u1ebf ho\u1ea1ch kinh doanh s\u1ebd ng\u1eafn g\u1ecdn v\u00e0 \u0111\u01a1n gi\u1ea3n. Nh\u01b0ng n\u1ebfu b\u1ea1n l\u00e0 ch\u1ee7 m\u1ed9t nh\u00e0 h\u00e0ng hay c\u00f4ng ty x\u00e2y d\u1ef1ng, th\u00ec k\u1ebf ho\u1ea1ch v\u1eadn h\u00e0nh l\u1ea1i y\u00eau c\u1ea7u c\u1ef1c k\u1ef3 chi ti\u1ebft.&nbsp;<\/span><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul><li><span class=\"has-inline-color has-black-color\">S\u1ea3n xu\u1ea5t: th\u1eddi gian s\u1ea3n xu\u1ea5t, nh\u00e2n t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy tr\u00ecnh s\u1ea3n xu\u1ea5t, c\u00e1ch gi\u1ea3i quy\u1ebft c\u00e1c \u0111\u01a1n h\u00e0ng g\u1ea5p,...<\/span><\/li><li><span class=\"has-inline-color has-black-color\">C\u00e1c nh\u00e0 cung c\u1ea5p: th\u00f4ng tin, s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5, t\u00ecnh tr\u1ea1ng m\u1ed1i quan h\u1ec7<\/span><\/li><li><span class=\"has-inline-color has-black-color\">C\u01a1 s\u1edf v\u1eadt ch\u1ea5t: \u0111\u1ecba \u0111i\u1ec3m s\u1ea3n xu\u1ea5t, \u0111\u1ecba \u0111i\u1ec3m kinh doanh, chi ph\u00ed thu\u00ea v\u0103n ph\u00f2ng, chi ph\u00ed \u0111\u1ec3 s\u1eeda ch\u1eefa, b\u1ea3o d\u01b0\u1ee1ng v\u00e0 c\u00e1c chi ph\u00ed kh\u00e1c li\u00ean quan.<\/span><\/li><li><span class=\"has-inline-color has-black-color\">Nh\u00e2n s\u1ef1: s\u1ed1 l\u01b0\u1ee3ng nh\u00e2n vi\u00ean c\u1ea7n thi\u1ebft v\u00e0 nhi\u1ec7m v\u1ee5 c\u1ee7a t\u1eebng ng\u01b0\u1eddi, k\u1ebf ho\u1ea1ch \u0111\u00e0o t\u1ea1o nh\u00e2n s\u1ef1, ph\u00e2n lo\u1ea1i c\u00e1c ph\u00f2ng ban,...<\/span><\/li><li><span class=\"has-inline-color has-black-color\">Thi\u1ebft b\u1ecb: trang thi\u1ebft b\u1ecb c\u1ea7n thi\u1ebft, thi\u1ebft b\u1ecb c\u1ea7n thu\u00ea ho\u1eb7c mua th\u00eam,nh\u00e0 cung c\u1ea5p c\u00e1c thi\u1ebft b\u1ecb \u0111\u00f3.<\/span><\/li><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3><span class=\"has-inline-color has-black-color\">K\u1ebf ho\u1ea1ch t\u00e0i ch\u00ednh<\/span><\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p><span class=\"has-inline-color has-black-color\">K\u1ebf ho\u1ea1ch t\u00e0i ch\u00ednh l\u00e0 ph\u1ea7n quan tr\u1ecdng trong k\u1ebf ho\u1ea1ch kinh doanh, nh\u1ea5t l\u00e0 khi b\u1ea1n mu\u1ed1n k\u00eau g\u1ecdi \u0111\u1ea7u t\u01b0 ho\u1eb7c vay v\u1ed1n t\u1eeb c\u00e1c t\u1ed5 ch\u1ee9c t\u00e0i ch\u00ednh. B\u1ea1n n\u00ean nh\u1ea5n m\u1ea1nh trong k\u1ebf ho\u1ea1ch t\u00e0i ch\u00ednh c\u1ee7a m\u00ecnh l\u00e0 doanh nghi\u1ec7p s\u1ebd ph\u00e1t tri\u1ec3n v\u00e0 c\u00f3 l\u1ee3i nhu\u1eadn. B\u1ea1n c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng quy t\u1eafc ng\u00f3n tay c\u00e1i \u0111\u00e1nh gi\u00e1 th\u1ea5p doanh thu v\u00e0 \u0111\u1ec1 cao chi ph\u00ed.<\/span><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"align\":\"center\",\"id\":328812,\"width\":568,\"height\":338,\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"className\":\"is-style-default\"} -->\n<div class=\"wp-block-image is-style-default\"><figure class=\"aligncenter size-large is-resized\"><img src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2021\/02\/a5.gif\" alt=\"[Saokim.com.vn] X\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch t\u00e0i ch\u00ednh\" class=\"wp-image-328812\" width=\"568\" height=\"338\"\/><figcaption><em><span class=\"has-inline-color has-black-color\">[Saokim.com.vn] X\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch t\u00e0i ch\u00ednh<\/span><\/em><\/figcaption><\/figure><\/div>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p><span class=\"has-inline-color has-black-color\">V\u1ec1 c\u01a1 b\u1ea3n, k\u1ebf ho\u1ea1ch t\u00e0i ch\u00ednh g\u1ed3m:&nbsp;<\/span><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul><li><span class=\"has-inline-color has-black-color\">B\u00e1o c\u00e1o k\u1ebft qu\u1ea3 kinh doanh<\/span>: <span class=\"has-inline-color has-black-color\">Ng\u00e2n s\u00e1ch b\u00e1n h\u00e0ng, ng\u00e2n s\u00e1ch v\u1ed1n, ng\u00e2n s\u00e1ch ho\u1ea1t \u0111\u1ed9ng<\/span><\/li><li><span class=\"has-inline-color has-black-color\">Ng\u00e2n s\u00e1ch: doanh s\u1ed1, gi\u00e1 v\u1ed1n h\u00e0ng b\u00e1n, chi ph\u00ed s\u1ea3n xu\u1ea5t, thu\u1ebf<\/span><\/li><li><span class=\"has-inline-color has-black-color\">D\u1ef1 b\u00e1o d\u00f2ng ti\u1ec1n: bi\u00ean lai, kho\u1ea3n thanh to\u00e1n, n\u1ee3, s\u1ed1 d\u01b0 \u0111\u1ea7u k\u00ec v\u00e0 cu\u1ed1i k\u00ec<\/span><\/li><li><span class=\"has-inline-color has-black-color\">B\u1ea3ng c\u00e2n \u0111\u1ed1i k\u1ebf to\u00e1n<\/span>:<span class=\"has-inline-color has-black-color\"> T\u00e0i s\u1ea3n, N\u1ee3 ph\u1ea3i tr\u1ea3, V\u1ed1n ch\u1ee7 s\u1edf h\u1eefu<\/span> <\/li><li><span class=\"has-inline-color has-black-color\">\u0110i\u1ec3m h\u00f2a v\u1ed1n: &nbsp;\u0111i\u1ec3m m\u00e0 t\u1ea1i \u0111\u00f3 doanh thu= t\u1ed5ng chi ph\u00ed s\u1ea3n xu\u1ea5t<\/span><\/li><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p><span class=\"has-inline-color has-black-color\">\u0110\u00f3 l\u00e0 nh\u1eefng chia s\u1ebb v\u00e0 h\u01b0\u1edbng d\u1eabn \u0111\u1ec3 vi\u1ebft m\u1ed9t k\u1ebf ho\u1ea1ch kinh doanh chuy\u00ean nghi\u1ec7p. B\u1ea1n c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u \u00e1p d\u1ee5ng v\u00e0 l\u1eadp k\u1ebf ho\u1ea1ch kinh doanh cho c\u00f4ng ty m\u00ecnh theo <a href=\"https:\/\/bit.ly\/Maukehoachkinhdoanh\"><strong>M\u1eabu k\u1ebf ho\u1ea1ch kinh doanh chuy\u00ean nghi\u1ec7p<\/strong><\/a> c\u1ee7a <a href=\"https:\/\/www.saokim.com.vn\/\">Sao Kim<\/a>.&nbsp;<\/span><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph {\"align\":\"right\"} -->\n<p class=\"has-text-align-right\"><strong><em><span class=\"has-inline-color has-black-color\">Tham kh\u1ea3o t\u1ea1i Startuploan.uk<\/span><\/em><\/strong><\/p>\n<!-- \/wp:paragraph -->","post_excerpt":" K\u1ebf ho\u1ea1ch kinh doanh l\u00e0 m\u1ed9t b\u1ea3ng h\u01b0\u1edbng d\u1eabn chi ti\u1ebft gi\u00fap b\u1ea1n \u0111i\u1ec1u h\u00e0nh doanh nghi\u1ec7p hi\u1ec7u qu\u1ea3. B\u1ea1n mu\u1ed1n t\u0103ng kh\u1ea3 n\u0103ng th\u00e0nh c\u00f4ng cho \u00fd t\u01b0\u1edfng kinh doanh? 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