{"id":329336,"date":"2021-05-18T03:00:00","date_gmt":"2021-05-18T03:00:00","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=329336"},"modified":"2022-06-29T09:18:07","modified_gmt":"2022-06-29T09:18:07","slug":"nghien-cuu-thi-truong","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/xay-dung-thuong-hieu\/nghien-cuu-thi-truong\/","title":{"rendered":"Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng: 10 Ph\u01b0\u01a1ng ph\u00e1p &#038; 6 B\u01b0\u1edbc th\u1ef1c hi\u1ec7n"},"content":{"rendered":"\n<p><em><strong>Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/strong> l\u00e0 g\u00ec? T\u1ea1i sao c\u1ea7n nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng? th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng nh\u01b0 th\u1ebf n\u00e0o? T\u1ea5t c\u1ea3 c\u00e1c c\u00e2u h\u1ecfi s\u1ebd \u0111\u01b0\u1ee3c tr\u1ea3 l\u1eddi trong b\u00e0i vi\u1ebft chuy\u00ean s\u00e2u d\u01b0\u1edbi \u0111\u00e2y c\u1ee7a Sao Kim.<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">1. Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng l\u00e0 g\u00ec?<\/h2>\n\n\n\n<p><strong>Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/strong> l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh thu th\u1eadp, x\u1eed l\u00fd, ph\u00e2n t\u00edch nh\u1eefng th\u00f4ng tin li\u00ean quan \u0111\u1ebfn kh\u00e1ch h\u00e0ng, \u0111\u1ed1i th\u1ee7, th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau v\u00e0 c\u00f3 th\u1ec3 l\u00e0 to\u00e0n b\u1ed9 v\u1ec1 ng\u00e0nh m\u00e0 doanh nghi\u1ec7p b\u1ea1n mu\u1ed1n kinh doanh.<\/p>\n\n\n\n<p><strong>Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/strong> c\u00f3 m\u1ee5c \u0111\u00edch h\u1ed7 tr\u1ee3 vi\u1ec7c ra quy\u1ebft \u0111\u1ecbnh c\u00f3 li\u00ean quan \u0111\u1ebfn vi\u1ec7c x\u1eed l\u00fd v\u1ea5n \u0111\u1ec1 v\u00e0 n\u1eafm b\u1eaft c\u01a1 h\u1ed9i Marketing.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"793\" height=\"397\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2021\/05\/nghien-cuu-thi-truong-la-gi-1.jpg\" alt=\"Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng l\u00e0 g\u00ec?\" class=\"wp-image-329338\" title=\"nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng l\u00e0 g\u00ec\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2021\/05\/nghien-cuu-thi-truong-la-gi-1.jpg 793w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2021\/05\/nghien-cuu-thi-truong-la-gi-1-730x365.jpg 730w\" sizes=\"(max-width: 793px) 100vw, 793px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>T\u00ecm hi\u1ec3u Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng l\u00e0 g\u00ec? <\/em><\/p>\n\n\n\n<p>T\u00f9y theo m\u1ee5c \u0111\u00edch c\u1ee7a doanh nghi\u1ec7p, \u0111\u00f3 c\u00f3 th\u1ec3 l\u00e0 x\u00e2m nh\u1eadp v\u00e0o m\u1ed9t th\u1ecb tr\u01b0\u1eddng, ph\u00e1t tri\u1ec3n m\u1ed9t s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 m\u1edbi hay th\u1ef1c hi\u1ec7n m\u1ed9t chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng m\u00e0 ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng l\u00e0 kh\u00e1c nhau.<\/p>\n\n\n\n<p>Tuy nhi\u00ean, nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t nghi\u1ec7p v\u1ee5 c\u1ea7n thi\u1ebft. B\u1edfi n\u00f3 s\u1ebd cung c\u1ea5p \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin ch\u00ednh x\u00e1c gi\u00fap c\u00e1c nh\u00e0 Marketer \u0111\u01b0a ra m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p v\u00e0 t\u1eeb \u0111\u00f3 mang l\u1ea1i hi\u1ec7u qu\u1ea3 cao.&nbsp;<\/p>\n\n\n\n<p>N\u1ebfu doanh nghi\u1ec7p ch\u1ee7 quan kh\u00f4ng th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng hay nghi\u00ean c\u1ee9u m\u1ed9t c\u00e1ch h\u1eddi h\u1ee3t, th\u00ec vi\u1ec7c \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh c\u00f3 th\u1ec3 mang l\u1ea1i r\u1ee7i ro cao.<\/p>\n\n\n\n<p>\u0110i\u1ec1u \u0111\u00f3 s\u1ebd \u0111i k\u00e8m v\u1edbi nhi\u1ec1u h\u1eadu qu\u1ea3 kh\u00e1c, \u0111\u00f3 l\u00e0 chi\u1ebfn d\u1ecbch th\u1ea5t b\u1ea1i hay l\u00e3ng ph\u00ed ngu\u1ed3n l\u1ef1c.&nbsp;<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">2. M\u1ee5c \u0111\u00edch c\u1ee7a Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">2.1. X\u00e1c \u0111\u1ecbnh c\u01a1 h\u1ed9i \u0111\u00e1p \u1ee9ng m\u1ed9t nh\u00f3m nhu c\u1ea7u ch\u01b0a \u0111\u01b0\u1ee3c \u0111\u01b0\u1ee3c \u0111\u00e1p \u1ee9ng.<\/h3>\n\n\n\n<p>Ki\u1ec3m tra v\u00e0 hi\u1ec3u \u0111\u01b0\u1ee3c nh\u1eefng nhu c\u1ea7u ch\u01b0a \u0111\u01b0\u1ee3c \u0111\u00e1p \u1ee9ng c\u1ee7a m\u1ed9t nh\u00f3m kh\u00e1ch h\u00e0ng n\u00e0o \u0111\u00f3.<\/p>\n\n\n\n<p>H\u1ecd n\u00f3i h\u1ecd \u0111ang mu\u1ed1n \u0111i\u1ec1u g\u00ec? H\u1ecd n\u00f3i h\u1ecd \u0111ang c\u1ea7n g\u00ec? M\u1ed9t s\u1ed1 ph\u01b0\u01a1ng ph\u00e1p thu th\u1eadp d\u1eef li\u1ec7u h\u1eefu \u00edch c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5 nh\u01b0: Th\u1ef1c hi\u1ec7n t\u1eadp trung v\u00e0o nh\u00f3m, ph\u1ecfng v\u1ea5n kh\u00e1ch h\u00e0ng v\u00e0 nh\u00e0 \u0111\u1ea7u t\u01b0, \u0111\u1ecdc b\u00e1o v\u00e0 c\u00e1c \u1ea5n ph\u1ea9m th\u01b0 vi\u1ec7n kh\u00e1c, v\u00e0 l\u1eafng nghe nh\u1eefng g\u00ec kh\u00e1ch h\u00e0ng n\u00f3i v\u00e0 quan s\u00e1t nh\u1eefng g\u00ec h\u1ecd l\u00e0m. Sau \u0111\u00f3, b\u1ea1n th\u1eadm ch\u00ed c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n m\u1ed9t phi\u00ean b\u1ea3n s\u01a1 b\u1ed9 v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n m\u00e0 b\u1ea1n th\u1eed nghi\u1ec7m, ho\u1eb7c ki\u1ec3m tra th\u1ecb tr\u01b0\u1eddng, xem s\u1ea3n ph\u1ea9m c\u00f3 b\u00e1n hay kh\u00f4ng.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">2.3. \u01af\u1edbc t\u00ednh dung l\u01b0\u1ee3ng th\u1ecb tr\u01b0\u1eddng \u2013 C\u00f3 bao nhi\u00eau ng\u01b0\u1eddi c\u00f3 nhu c\u1ea7u ch\u01b0a \u0111\u01b0\u1ee3c \u0111\u00e1p \u1ee9ng?<\/h3>\n\n\n\n<p>X\u00e1c \u0111\u1ecbnh c\u00e1c nh\u00f3m kh\u00e1c nhau, ho\u1eb7c ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng, trong \u0111\u00f3 t\u1ed5ng th\u1ec3 th\u1ecb tr\u01b0\u1eddng g\u1eafn li\u1ec1n v\u1edbi m\u1ed7i t\u00ednh n\u0103ng \u0111\u1ed9c \u0111\u00e1o v\u00e0 s\u1edf th\u00edch ri\u00eang.<\/p>\n\n\n\n<p>Ph\u01b0\u01a1ng ph\u00e1p thu th\u1eadp d\u1eef li\u1ec7u c\u00f3 th\u1ec3 r\u1ea5t h\u1eefu \u00edch, v\u00ed d\u1ee5 nh\u01b0, \u0111\u1ecdc v\u1ec1 c\u00e1c xu h\u01b0\u1edbng nh\u00e2n kh\u1ea9u h\u1ecdc v\u00e0 xu h\u01b0\u1edbng x\u00e3 h\u1ed9i trong c\u00e1c \u1ea5n ph\u1ea9m \u1edf th\u01b0 vi\u1ec7n.<\/p>\n\n\n\n<p>B\u1ea1n th\u1eadm ch\u00ed c\u00f3 th\u1ec3 quan s\u00e1t t\u1eebng nh\u00f3m trong m\u1ed9t th\u1eddi gian \u0111\u1ec3 nh\u1eadn th\u1ea5y nh\u1eefng g\u00ec h\u1ecd l\u00e0m, h\u1ecd \u0111i nh\u1eefng \u0111\u00e2u v\u00e0 h\u1ecd th\u1ea3o lu\u1eadn nh\u1eefng g\u00ec. H\u00e3y xem x\u00e9t ph\u1ecfng v\u1ea5n m\u1ed9t s\u1ed1 th\u00e0nh vi\u00ean c\u1ee7a m\u1ed7i nh\u00f3m.<\/p>\n\n\n\n<p>Cu\u1ed1i c\u00f9ng, xem x\u00e9t th\u1ef1c hi\u1ec7n t\u1eadp trung m\u1ed9t nh\u00f3m ho\u1eb7c hai trong m\u1ed7i nh\u00f3m.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">2.3. X\u00e1c \u0111\u1ecbnh ph\u01b0\u01a1ng ph\u00e1p t\u1ed1t nh\u1ea5t \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u ch\u01b0a \u0111\u01b0\u1ee3c \u0111\u00e1p \u1ee9ng c\u1ee7a th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau<\/h3>\n\n\n\n<p>L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n m\u1ed9t s\u1ea3n ph\u1ea9m v\u1edbi c\u00e1c t\u00ednh n\u0103ng v\u00e0 l\u1ee3i \u00edch \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u ch\u01b0a \u0111\u01b0\u1ee3c \u0111\u00e1p \u1ee9ng?<\/p>\n\n\n\n<p>L\u00e0m th\u1ebf n\u00e0o b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n c\u00f3 kh\u1ea3 n\u0103ng \u0111\u1ec3 ti\u1ebfp t\u1ee5c \u0111\u00e1p \u1ee9ng nhu c\u1ea7u?<\/p>\n\n\n\n<p>M\u1eddi m\u1ed9t s\u1ed1 kh\u00e1ch h\u00e0ng v\u00e0 ph\u00f3ng v\u1ea5n h\u1ecd theo nh\u00f3m, bao g\u1ed3m h\u1ecfi h\u1ecd v\u1ec1 s\u1edf th\u00edch, c\u00e1c nhu c\u1ea7u ch\u01b0a \u0111\u01b0\u1ee3c \u0111\u00e1p \u1ee9ng v\u00e0 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 \u0111\u00e1p \u1ee9ng ch\u00fang.<\/p>\n\n\n\n<p>\u0110\u1ed3ng th\u1eddi, y\u00eau c\u1ea7u h\u1ecd nh\u1eefng g\u00ec h\u1ecd c\u1ea7n \u0111\u1ec3 s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n v\u00e0 nh\u1eefng g\u00ec h\u1ecd s\u1ebd tr\u1ea3 cho ch\u00fang.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">2.4. Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng: Kh\u1ea3o s\u00e1t \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/h3>\n\n\n\n<p>Ki\u1ec3m tra s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd, d\u1ecbch v\u1ee5, k\u0129 thu\u1eadt ti\u1ebfp th\u1ecb, gi\u00e1 c\u1ea3, v\u1ecb tr\u00ed c\u1ee7a h\u1ecd, v.v.v&#8230; M\u1ed9t trong nh\u1eefng c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 hi\u1ec3u v\u1ec1 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a m\u00ecnh l\u00e0 tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<p>T\u1edbi v\u1ecb tr\u00ed c\u1ee7a h\u1ecd, nh\u00ecn xung quanh v\u00e0 xem x\u00e9t m\u1ed9t s\u1ed1 t\u00e0i li\u1ec7u c\u1ee7a h\u1ecd. Ch\u00fa \u00fd qu\u1ea3ng c\u00e1o c\u1ee7a h\u1ecd trong c\u00e1c b\u1ea3n tin v\u00e0 t\u1edd b\u00e1o. Nh\u00ecn v\u00e0o c\u00e1c trang web c\u1ee7a h\u1ecd, th\u1eadm ch\u00ed l\u00e0 mua h\u00e0ng c\u1ee7a h\u1ecd \u0111\u1ec3 tr\u1ea3i nghi\u1ec7m s\u00e2u s\u1eafc h\u01a1n.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">2.5. Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng: X\u00e1c \u0111\u1ecbnh l\u1ee3i th\u1ebf c\u1ea1nh tranh c\u1ee7a b\u1ea1n trong m\u1eaft kh\u00e1ch h\u00e0ng<\/h3>\n\n\n\n<p>M\u1ed9t ph\u01b0\u01a1ng ph\u00e1p thu th\u1eadp d\u1eef li\u1ec7u \u0111\u1eb7c bi\u1ec7t h\u1eefu \u00edch l\u00e0 ph\u1ecfng v\u1ea5n nh\u00f3m t\u1eadp trung. T\u00ecm m\u1ed9t s\u1ed1 nh\u00f3m kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 n\u00f3i cho h\u1ecd v\u1ec1 \u00fd t\u01b0\u1edfng c\u1ee7a b\u1ea1n v\u00e0 s\u1ef1 \u0111\u1ed9c \u0111\u00e1o c\u1ee7a n\u00f3.<\/p>\n\n\n\n<p>H\u00e3y n\u00f3i v\u1edbi h\u1ecd b\u1ea1n mu\u1ed1n s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh \u0111\u01b0\u1ee3c c\u00f4ng nh\u1eadn nh\u01b0 th\u1ebf n\u00e0o (v\u1ecb tr\u00ed c\u1ee7a n\u00f3). H\u00e3y h\u1ecfi h\u1ecd nh\u1eefng g\u00ec h\u1ecd ngh\u0129.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">2.6. Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng: K\u1ebft lu\u1eadn li\u1ec7u s\u1ea3n ph\u1ea9m c\u00f3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3<\/h3>\n\n\n\n<p>M\u1ed9t trong nh\u1eefng c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 \u0111\u01b0a ra k\u1ebft lu\u1eadn l\u00e0 th\u1ef1c hi\u1ec7n \u0111\u00e1nh gi\u00e1.<\/p>\n\n\n\n<p>\u0110\u00e1nh gi\u00e1 th\u01b0\u1eddng bao g\u1ed3m vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ph\u00e1p thu th\u1eadp d\u1eef li\u1ec7u kh\u00e1c nhau, th\u01b0\u1eddng l\u00e0 v\u00e0i trong s\u1ed1 h\u1ecd.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5 nh\u01b0: Quan s\u00e1t kh\u00e1ch h\u00e0ng, ph\u1ecfng v\u1ea5n h\u1ecd, qu\u1ea3n l\u00ed c\u00e2u h\u1ecfi v\u1edbi h\u1ecd, ph\u00e1t tri\u1ec3n m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p nghi\u00ean c\u1ee9u, v\u00e0, l\u00fd t\u01b0\u1edfng h\u01a1n, th\u1ef1c hi\u1ec7n m\u1ed9t s\u1ea3n ph\u1ea9m th\u1eed nghi\u1ec7m, ho\u1eb7c th\u00ed \u0111i\u1ec3m.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">2.7. Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng: \u0110\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o v\u00e0 khuy\u1ebfn m\u1ea1i c\u1ee7a b\u1ea1n<\/h3>\n\n\n\n<p>M\u1ed9t trong nh\u1eefng c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 k\u1ebft lu\u1eadn l\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a qu\u1ea3ng c\u00e1o.<\/p>\n\n\n\n<p>\u0110i\u1ec1u n\u00e0y bao g\u1ed3m s\u1eed d\u1ee5ng m\u1ed9t s\u1ed1 ph\u01b0\u01a1ng ph\u00e1p thu th\u1eadp d\u1eef li\u1ec7u gi\u1eefa kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n, ch\u1eb3ng h\u1ea1n nh\u01b0 quan s\u00e1t kh\u00e1ch h\u00e0ng, ph\u1ecfng v\u1ea5n h\u1ecd, ph\u00e1t tri\u1ec3n m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p \u0111\u1ec3 nghi\u00ean c\u1ee9u.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">3. M\u1ed9t s\u1ed1 ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng th\u00f4ng d\u1ee5ng<\/h2>\n\n\n\n<p>Ch\u00fang ta h\u00e3y ngh\u0129 r\u1eb1ng m\u00ecnh bi\u1ebft nh\u1eefng g\u00ec kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh ngh\u0129 v\u00e0 mong mu\u1ed1n.<\/p>\n\n\n\n<p>Tuy nhi\u00ean \u0111i\u1ec1u n\u00e0y l\u1ea1i th\u01b0\u1eddng kh\u00f4ng \u0111\u00fang!<\/p>\n\n\n\n<p>C\u00e1c doanh nghi\u00eap kh\u00f4ng th\u1ec3 th\u00e0nh c\u00f4ng n\u1ebfu kh\u00f4ng th\u1ec3 ti\u1ebfp t\u1ee5c \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng (theo th\u1eddi gian). Ch\u00ednh v\u00ec th\u1ebf, b\u1ea1n c\u1ea7n thu th\u1eadp ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch \u0111\u1ecbnh k\u1ef3.<\/p>\n\n\n\n<p>C\u00e1c ph\u01b0\u01a1ng ph\u00e1p b\u1ea1n ch\u1ecdn v\u00e0 c\u00e1ch b\u1ea1n s\u1eed d\u1ee5ng ch\u00fang tu\u1ef3 thu\u1ed9c v\u00e0o lo\u1ea1i th\u00f4ng tin ph\u1ea3n h\u1ed3i m\u00e0 b\u1ea1n mu\u1ed1n t\u1eeb kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5, \u0111\u1ec3 t\u00ecm hi\u1ec3u nhu c\u1ea7u c\u1ee7a h\u1ecd trong c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5, h\u1ecd ngh\u0129 g\u00ec v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n\u2026<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">3.1. H\u1ecfi nh\u00e2n vi\u00ean v\u1ec1 kh\u00e1ch h\u00e0ng<\/h3>\n\n\n\n<p>Nh\u00e2n vi\u00ean c\u1ee7a b\u1ea1n th\u01b0\u1eddng l\u00e0 nh\u1eefng ng\u01b0\u1eddi t\u01b0\u01a1ng t\u00e1c nhi\u1ec1u nh\u1ea5t v\u1edbi kh\u00e1ch h\u00e0ng. H\u00e3y h\u1ecfi h\u1ecd v\u1ec1 c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 m\u00e0 kh\u00e1ch h\u00e0ng mong \u0111\u1ee3i. H\u00e3y h\u1ecfi nh\u00e2n vi\u00ean v\u1ec1 nh\u1eefng g\u00ec kh\u00e1ch h\u00e0ng khi\u1ebfu n\u1ea1i.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">3.2. Nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng th\u00f4ng qua phi\u1ebfu g\u00f3p \u00fd gi\u1ea5y v\u00e0 \u0111i\u1ec7n t\u1eed<\/h3>\n\n\n\n<p>Cung c\u1ea5p ng\u1eafn g\u1ecdn, n\u1eeda trang gi\u1ea5y b\u00ecnh lu\u1eadn \u0111\u1ec3 h\u1ecd c\u00f3 th\u1ec3 tr\u1ea3 l\u1eddi nh\u1eefng c\u00e2u h\u1ecfi \u0111\u01a1n gi\u1ea3n nh\u01b0:<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"has-black-color has-text-color wp-block-list\" style=\"font-size:18px\"><li>B\u1ea1n c\u00f3 h\u00e0i l\u00f2ng v\u1ec1 d\u1ecbch v\u1ee5 c\u1ee7a ch\u00fang t\u00f4i?<\/li><li>L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 ch\u00fang t\u00f4i c\u00f3 th\u1ec3 cung c\u1ea5p c\u00e1c d\u1ecbch v\u1ee5 ho\u00e0n h\u1ea3o?<\/li><li>C\u00f3 nh\u1eefng d\u1ecbch v\u1ee5 m\u00e0 b\u1ea1n mu\u1ed1n nh\u01b0ng ch\u01b0a c\u00f3?<\/li><li>C\u00e1c h\u00ecnh th\u1ee9c l\u1ea5y \u00fd ki\u1ebfn ph\u1ea3n h\u1ed3i b\u1eb1ng gi\u1ea5y ho\u1eb7c d\u01b0\u1edbi h\u00ecnh th\u1ee9c \u0111i\u1ec7n t\u1eed (e-form, Google form\u2026) ng\u00e0y c\u00e0ng \u0111a d\u1ea1ng h\u01a1n.<\/li><\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">3.3. Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng th\u00f4ng qua y\u1ebfu t\u1ed1 c\u1ea1nh tranh<\/h3>\n\n\n\n<p>L\u00e0m th\u1ebf n\u00e0o t\u00ecm hi\u1ec3u v\u1ec1 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh th\u00f4ng qua \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng ho\u1eb7c \u0111\u1ea1i l\u00fd?<\/p>\n\n\n\n<p>Th\u00f4ng qua doanh thu b\u00e1n h\u00e0ng c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, c\u00e1c \u0111\u1ea1i l\u00fd c\u00f3 th\u1ec3 n\u00f3i \u0111\u01b0\u1ee3c nhi\u1ec1u th\u00f4ng tin v\u1ec1 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n. C\u1ea7n hu\u1ea5n luy\u1ec7n \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng ho\u1eb7c \u0111\u1ea1i l\u00fd c\u1ee7a b\u1ea1n \u0111\u1ec3 h\u1ecd tr\u1edf th\u00e0nh nh\u1eefng radar ti\u1ebfp nh\u1eadn th\u00f4ng tin v\u1ec1 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">3.4. Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng th\u00f4ng qua kh\u00e1ch h\u00e0ng<\/h3>\n\n\n\n<p>M\u1ed9t trong nh\u1eefng c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 t\u00ecm hi\u1ec3u nh\u1eefng g\u00ec kh\u00e1ch h\u00e0ng mu\u1ed1n l\u00e0 h\u1ecfi h\u1ecd. N\u00f3i chuy\u1ec7n v\u1edbi h\u1ecd khi h\u1ecd truy c\u1eadp v\u00e0o c\u01a1 s\u1edf c\u1ee7a b\u1ea1n ho\u1eb7c b\u1ea1n t\u1edbi th\u0103m h\u1ecd.<\/p>\n\n\n\n<p>B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 quan s\u00e1t, ghi ch\u00e9p hay s\u1eed d\u1ee5ng nh\u1eefng bi\u1ec7n ph\u00e1p tracking b\u1eb1ng smart wifi, GPS, m\u00e1y \u0111\u1ebfm\u2026<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\"><em>&gt; T\u00ecm hi\u1ec3u ngay: 5 <a rel=\"noreferrer noopener\" href=\"https:\/\/www.saokim.com.vn\/cam-nang\/phuong-phap-nghien-cuu-khach-hang\/\" target=\"_blank\"><strong>ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng<\/strong><\/a> gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n l\u00e0 ai? h\u1ecd mong mu\u1ed1n \u0111i\u1ec1u g\u00ec? h\u1ecd h\u00e0nh x\u1eed nh\u01b0 th\u1ebf n\u00e0o?<\/em><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">3.5. Nghi\u00ean c\u1ee9u t\u00e0i li\u1ec7u v\u00e0 b\u00e1o c\u00e1o<\/h3>\n\n\n\n<p>Ch\u00fa \u00fd nh\u1eefng g\u00ec kh\u00e1ch h\u00e0ng \u0111ang mua v\u00e0 kh\u00f4ng mua t\u1eeb b\u1ea1n. C\u00e1c b\u00e1o c\u00e1o th\u1ecb tr\u01b0\u1eddng c\u00f3 th\u1ec3 cho b\u1ea1n bi\u1ebft xu h\u01b0\u1edbng mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 qua \u0111\u00f3 b\u1ea1n bi\u1ebft b\u1ea1n \u0111ang \u1edf \u0111\u00e2u tr\u00ean th\u1ecb tr\u01b0\u1eddng (th\u1ecb ph\u1ea7n) v\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ee7a b\u1ea1n b\u00e1n \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m g\u00ec cho kh\u00e1ch h\u00e0ng.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">3.6. Ph\u1ecfng v\u1ea5n nh\u00f3m t\u1eadp trung<\/h3>\n\n\n\n<p>Nh\u00f3m t\u1eadp trung th\u01b0\u1eddng c\u00f3 t\u1eeb 8 \u2013 10 ng\u01b0\u1eddi m\u00e0 b\u1ea1n t\u1eadp h\u1ee3p \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a h\u1ecd v\u1ec1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 ho\u1eb7c m\u1ed9t \u00fd t\u01b0\u1edfng.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\"><em>&gt; T\u00ecm hi\u1ec3u k\u1ef9 h\u01a1n v\u1ec1 6 B\u01b0\u1edbc th\u1ef1c hi\u1ec7n <a href=\"https:\/\/www.saokim.com.vn\/cam-nang\/phong-van-khach-hang\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Ph\u1ecfng v\u1ea5n kh\u00e1ch h\u00e0ng<\/strong><\/a> \u0111\u1ec3 bi\u1ebft c\u00e1ch thi\u1ebft l\u1eadp cu\u1ed9c ph\u1ecfng v\u1ea5n kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3 cao.<\/em><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">3.7. Kh\u1ea3o s\u00e1t th\u1ecb tr\u01b0\u1eddng b\u1eb1ng email<\/h3>\n\n\n\n<p>B\u1ea1n c\u00f3 th\u1ec3 gh\u00e9t tr\u1ea3 l\u1eddi nh\u1eefng th\u1ee9 n\u00e0y, nh\u01b0ng c\u00f3 r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi kh\u00f4ng \u2013 v\u00e0 s\u1ebd \u0111i\u1ec1n v\u00e0o phi\u1ebfu kh\u1ea3o s\u00e1t \u0111\u1eb7c bi\u1ec7t n\u1ebfu h\u1ecd nh\u1eadn l\u1ea1i \u0111\u01b0\u1ee3c m\u1ed9t th\u1ee9 g\u00ec \u0111\u00f3. H\u1ee9a v\u1edbi h\u1ecd s\u1ebd c\u00f3 gi\u1ea3m gi\u00e1 khi h\u1ecd g\u1eedi l\u1ea1i b\u1ea3n kh\u1ea3o s\u00e1t ho\u00e0n thi\u1ec7n cho c\u00f4ng ty c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">3.8. Kh\u1ea3o s\u00e1t th\u1ecb tr\u01b0\u1eddng b\u1eb1ng \u0111i\u1ec7n tho\u1ea1i<\/h3>\n\n\n\n<p>Thu\u00ea sinh vi\u00ean v\u00e0o m\u00f9a h\u00e8 ho\u1eb7c ng\u01b0\u1eddi l\u00e0m vi\u1ec7c b\u00e1n th\u1eddi gian v\u00e0i ng\u00e0y m\u1ed7i \u0111\u1ee3t 6 th\u00e1ng \u0111\u1ec3 l\u00e0m kh\u1ea3o s\u00e1t qua \u0111i\u1ec7n tho\u1ea1i.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">3.9. Kh\u1ea3o s\u00e1t th\u1ecb tr\u01b0\u1eddng s\u1eed d\u1ee5ng b\u1ea3ng h\u1ecfi gi\u1ea5y ho\u1eb7c CAPI<\/h3>\n\n\n\n<p>Doanh nghi\u1ec7p c\u00f3 th\u1ec3 ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng b\u1eb1ng b\u1ea3ng h\u1ecfi, c\u00f3 th\u1ec3 d\u01b0\u1edbi h\u00ecnh th\u1ee9c gi\u1ea5y, CAPI (computer assisted personl interview) ho\u1eb7c web form. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ef1 l\u00e0m ho\u1eb7c thu\u00ea c\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng chuy\u00ean nghi\u1ec7p.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">3.10. Tracking h\u00e0ng vi kh\u00e1ch h\u00e0ng tr\u00ean Internet, m\u1ea1ng x\u00e3 h\u1ed9i<\/h3>\n\n\n\n<p>Qua c\u00e1c c\u00f4ng c\u1ee5 qu\u1ea3n l\u00fd website nh\u01b0 <a rel=\"noreferrer noopener\" href=\"https:\/\/analytics.google.com\/analytics\/web\/\" target=\"_blank\"><strong>Google Analytics<\/strong><\/a> ho\u1eb7c <a rel=\"noreferrer noopener\" href=\"https:\/\/www.facebook.com\/creatorstudio\" target=\"_blank\"><strong>Studio s\u00e1ng t\u1ea1o<\/strong><\/a> c\u1ee7a Facebook, b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 bi\u1ebft kh\u00e1ch h\u00e0ng t\u00ecm \u0111\u1ebfn b\u1ea1n v\u00ec s\u1ea3n ph\u1ea9m g\u00ec, h\u1ecd t\u00ecm ki\u1ebfm t\u1eeb kh\u00f3a g\u00ec v\u00e0 t\u1ea1i sao h\u1ecd l\u1ea1i \u0111\u1ebfn trang web c\u1ee7a \u0111\u1ed1i th\u1ee7 thay v\u00ec trang web c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng <a rel=\"noreferrer noopener\" href=\"https:\/\/www.hotjar.com\/\" target=\"_blank\"><strong>Hotjar<\/strong><\/a> \u0111\u1ec3 theo d\u00f5i h\u00e0nh vi t\u01b0\u01a1ng t\u00e1c, nh\u1eadn ra c\u00e1c \u0111i\u1ec3m n\u00f3ng \/ l\u1ea1nh tr\u00ean website c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>Ho\u1eb7c s\u1eed d\u1ee5ng m\u1ed9t s\u1ed1 c\u00f4ng c\u1ee5 l\u1eafng nghe MXH (<a href=\"https:\/\/smcc.vn\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>SMCC<\/strong><\/a>, <a href=\"https:\/\/sproutsocial.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Sprout Social<\/strong><\/a>) \u0111\u1ec3 ch\u1ee7 \u0111\u1ed9ng l\u1eafng nghe c\u00e1c cu\u1ed9c th\u1ea3o lu\u1eadn theo t\u1eebng ch\u1ee7 \u0111\u1ec1, l\u1eafng nghe c\u00e1c s\u1ef1 ki\u1ec7n ph\u00e1t sinh theo th\u1eddi gian th\u1ef1c \u0111\u1ec3 c\u00f3 d\u1eef li\u1ec7u, ph\u01b0\u01a1ng \u00e1n x\u1eed l\u00fd.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><em>Note: Hi\u1ec7n nay, c\u00f4ng c\u1ee5 l\u1eafng nghe MXH \u0111\u01b0\u1ee3c c\u00e1c doanh nghi\u1ec7p l\u1edbn quan t\u00e2m \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u s\u1eed d\u1ee5ng nh\u1eb1m ph\u1ea3n \u1ee9ng nhanh v\u1edbi c\u00e1c s\u1ef1 ki\u1ec7n n\u1ed5i b\u1eadt, kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng<\/em><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Ngo\u00e0i ra, b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng <a rel=\"noreferrer noopener\" href=\"https:\/\/trends.google.com.vn\/trends\/\" target=\"_blank\"><strong>Google Trend<\/strong><\/a>, <strong><a rel=\"noreferrer noopener\" href=\"https:\/\/www.google.com\/alerts?hl=vi\" target=\"_blank\">Google Alert<\/a><\/strong> v\u00e0 <a rel=\"noreferrer noopener\" href=\"https:\/\/ads.google.com\/intl\/vi_vn\/home\/tools\/keyword-planner\/\" target=\"_blank\"><strong>Google Keyword Planner<\/strong><\/a> \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n \u0111ang t\u00ecm ki\u1ebfm \u0111i\u1ec1u g\u00ec.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">4. Quy tr\u00ecnh 6 b\u01b0\u1edbc th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">B\u01b0\u1edbc 1: X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau ho\u1eb7c v\u1ea5n \u0111\u1ec1 c\u1ee7a doanh nghi\u1ec7p<\/h3>\n\n\n\n<p>C\u00f3 th\u1ec3 n\u00f3i, vi\u1ec7c nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u00f3 gi\u00fap \u00edch cho doanh nghi\u1ec7p hay kh\u00f4ng ph\u1ee5 thu\u1ed9c v\u00e0o vi\u1ec7c b\u1ea1n c\u00f3 x\u00e1c \u0111\u1ecbnh \u0111\u00fang \u0111\u1eafn v\u1ea5n \u0111\u1ec1 doanh nghi\u1ec7p \u0111ang g\u1eb7p ph\u1ea3i hay m\u1ee5c ti\u00eau c\u1ee7a cu\u1ed9c nghi\u00ean c\u1ee9u n\u00e0y.<\/p>\n\n\n\n<p>V\u00ec th\u1ebf \u0111\u00e2y \u0111\u01b0\u1ee3c xem l\u00e0 m\u1ed9t b\u01b0\u1edbc c\u1ea7n thi\u1ebft trong m\u1ecdi quy tr\u00ecnh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/D3ANX9zhD8Xv2BPc8VQ7kNd8TX5zm0lo3L41xu11JJKObQUsJe9QTcliT6T8mHSn17MHa8dBh1O5z8SLHXCgae25g9tW0o0RhFdfoq0VmcSw9RP8ctX9gyWDUJRHdE1WYYAT1ips\" alt=\"X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau ho\u1eb7c v\u1ea5n \u0111\u1ec1 c\u1ee7a doanh nghi\u1ec7p trong ngi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng\" title=\"X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau ho\u1eb7c v\u1ea5n \u0111\u1ec1 c\u1ee7a doanh nghi\u1ec7p\"\/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>\u0110\u1eb7t ra m\u1ee5c ti\u00eau tr\u01b0\u1edbc khi ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng gi\u00fap doanh nghi\u1ec7p \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 v\u00e0 ti\u1ebft ki\u1ec7m chi ph\u00ed. (\u1ea2nh: smallcapasia)<\/em><\/p>\n\n\n\n<p>M\u1ed9t v\u00ed d\u1ee5 d\u1ec5 hi\u1ec3u cho v\u1ea5n \u0111\u1ec1 m\u00e0 doanh nghi\u1ec7p \u0111ang g\u1eb7p ph\u1ea3i \u0111\u00f3 l\u00e0:<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"has-black-color has-text-color wp-block-list\" style=\"font-size:18px\"><li>\u201cLi\u1ec7u ch\u00fang ta c\u00f3 n\u00ean ti\u1ebfn v\u00e0o th\u1ecb tr\u01b0\u1eddng \u0111\u00f3 hay kh\u00f4ng?&#8221;<\/li><li>ho\u1eb7c \u201cT\u00ednh n\u0103ng n\u00e0o c\u1ee7a s\u1ea3n ph\u1ea9m c\u1ea7n \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n trong t\u01b0\u01a1ng lai?\u201d.<\/li><\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Vi\u1ec7c hi\u1ec3u v\u1ea5n \u0111\u1ec1 m\u00e0 doanh nghi\u1ec7p \u0111ang g\u1eb7p ph\u1ea3i m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng s\u1ebd gi\u00fap cho k\u1ebft qu\u1ea3 c\u1ee7a cu\u1ed9c nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng t\u1eadp trung v\u00e0 \u0111\u1ea1t hi\u1ec7u qu\u1ea3.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">B\u01b0\u1edbc 2: L\u1ef1a ch\u1ecdn ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u ph\u00f9 h\u1ee3p<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-medium\"><img decoding=\"async\" width=\"730\" height=\"437\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2021\/05\/phuong-phap-nghien-cuu-thi-truong-730x437.jpeg\" alt=\"L\u1ef1a ch\u1ecdn ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng ph\u00f9 h\u1ee3p nh\u1ea5t\" class=\"wp-image-329340\" title=\"L\u1ef1a ch\u1ecdn ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u ph\u00f9 h\u1ee3p\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2021\/05\/phuong-phap-nghien-cuu-thi-truong-730x437.jpeg 730w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2021\/05\/phuong-phap-nghien-cuu-thi-truong-1536x919.jpeg 1536w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2021\/05\/phuong-phap-nghien-cuu-thi-truong.jpeg 2000w\" sizes=\"(max-width: 730px) 100vw, 730px\" \/><figcaption>T\u00f9y theo m\u1ee5c ti\u00eau, b\u1ea1n c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng ph\u00f9 h\u1ee3p nh\u1ea5t<\/figcaption><\/figure><\/div>\n\n\n\n<p>B\u01b0\u1edbc ti\u1ebfp theo sau khi \u0111\u00e3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau c\u1ee7a vi\u1ec7c nghi\u00ean c\u1ee9u \u0111\u00f3 l\u00e0 l\u1ef1a ch\u1ecdn ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u ph\u00f9 h\u1ee3p. M\u1ed9t s\u1ed1 ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u ph\u1ed5 bi\u1ebfn \u0111\u1ec3 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn, \u0111\u00f3 l\u00e0:<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"has-black-color has-text-color wp-block-list\" style=\"font-size:18px\"><li><strong>\u0110i\u1ec1u tra, kh\u1ea3o s\u00e1t<\/strong>: C\u00f4ng c\u1ee5 \u0111\u1ec3 th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u b\u1eb1ng ph\u01b0\u01a1ng ph\u00e1p n\u00e0y \u0111\u00f3 ch\u00ednh l\u00e0 b\u1ea3ng c\u00e2u h\u1ecfi (b\u1ea3ng h\u1ecfi). Doanh nghi\u1ec7p s\u1ebd thi\u1ebft k\u1ebf m\u1ed9t b\u1ea3ng c\u00e2u h\u1ecfi th\u00f4ng minh, b\u00e1m s\u00e1t v\u00e0o m\u1ee5c ti\u00eau \u0111\u00e3 \u0111\u1ec1 ra \u0111\u1ec3 kh\u1ea3o s\u00e1t kh\u00e1ch h\u00e0ng m\u1eabu. Quy m\u00f4 m\u1eabu \u0111\u01b0\u1ee3c kh\u1ea3o s\u00e1t c\u00e0ng l\u1edbn bao nhi\u00eau, th\u00ec k\u1ebft qu\u1ea3 thu \u0111\u01b0\u1ee3c c\u00e0ng \u0111\u00e1ng tin c\u1eady b\u1ea5y nhi\u00eau.<\/li><\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"has-black-color has-text-color wp-block-list\" style=\"font-size:18px\"><li><strong>Ph\u1ecfng v\u1ea5n nh\u00f3m<\/strong>: Ng\u01b0\u1eddi \u0111i\u1ec1u ph\u1ed1i s\u1ebd s\u1eed d\u1ee5ng m\u1ed9t chu\u1ed7i c\u00e1c c\u00e2u h\u1ecfi \u0111\u01b0\u1ee3c so\u1ea1n s\u1eb5n hay c\u00e1c ch\u1ee7 \u0111\u1ec1 \u0111\u1ec3 d\u1eabn d\u1eaft cu\u1ed9c th\u1ea3o lu\u1eadn gi\u1eefa m\u1ed9t nh\u00f3m ng\u01b0\u1eddi.<\/li><\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"has-black-color has-text-color wp-block-list\" style=\"font-size:18px\"><li><strong>Ph\u1ecfng v\u1ea5n c\u00e1 nh\u00e2n<\/strong>: Gi\u1ed1ng nh\u01b0 ph\u1ecfng v\u1ea5n nh\u00f3m, ph\u1ecfng v\u1ea5n c\u00e1 nh\u00e2n bao g\u1ed3m nhi\u1ec1u c\u00e2u h\u1ecfi m\u1edf c\u00f3 t\u00ednh ch\u1ea5t t\u00ecm hi\u1ec3u s\u00e2u. Tuy nhi\u00ean ph\u01b0\u01a1ng ph\u00e1p n\u00e0y \u0111\u00f2i h\u1ecfi ng\u01b0\u1eddi ph\u1ecfng v\u1ea5n ph\u1ea3i c\u00f3 k\u1ef9 n\u0103ng d\u1eabn d\u1eaft v\u00e0 t\u1ea1o thi\u1ec7n c\u1ea3m v\u1edbi ng\u01b0\u1eddi \u0111\u01b0\u1ee3c ph\u1ecfng v\u1ea5n. B\u1edfi kh\u00e1ch h\u00e0ng c\u00f3 s\u1eb5n s\u00e0ng chia s\u1ebb v\u1edbi ng\u01b0\u1eddi l\u1ea1 hay kh\u00f4ng, \u0111\u1ec1u ph\u1ee5 thu\u1ed9c k\u1ef9 n\u0103ng c\u1ee7a ng\u01b0\u1eddi ph\u1ecfng v\u1ea5n.<\/li><\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"has-black-color has-text-color wp-block-list\" style=\"font-size:18px\"><li><strong>Quan s\u00e1t<\/strong>: Khi b\u1ea1n quan s\u00e1t h\u00e0nh \u0111\u1ed9ng c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c ghi l\u1ea1i trong h\u1ec7 th\u1ed1ng camera \u0111\u1eb7t t\u1ea1i c\u1eeda h\u00e0ng, n\u01a1i c\u00f4ng c\u1ed9ng, b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y r\u00f5 c\u00e1ch th\u1ee9c h\u1ecd mua s\u1eafm v\u00e0 s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n. Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y gi\u00fap b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t s\u1ef1 t\u1ed5ng h\u1ee3p ch\u00ednh x\u00e1c nh\u1ea5t v\u1ec1 c\u00e1c th\u00f3i quen th\u00f4ng th\u01b0\u1eddng c\u0169ng nh\u01b0 h\u00e0nh vi mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li><\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"has-black-color has-text-color wp-block-list\" style=\"font-size:18px\"><li><strong>Th\u1eed nghi\u1ec7m<\/strong>: B\u1ea1n s\u1ebd \u0111\u1eb7t nh\u1eefng s\u1ea3n ph\u1ea9m m\u1edbi v\u00e0o m\u1ed9t v\u00e0i c\u1eeda h\u00e0ng \u0111\u1ec3 th\u1eed ph\u1ea3n \u1ee9ng c\u1ee7a kh\u00e1ch h\u00e0ng trong c\u00e1c \u0111i\u1ec1u ki\u1ec7n b\u00e1n h\u00e0ng th\u1ef1c t\u1ebf. Vi\u1ec7c n\u00e0y gi\u00fap b\u1ea1n ch\u1ec9nh s\u1eeda v\u00e0 ho\u00e0n thi\u1ec7n s\u1ea3n ph\u1ea9m, c\u00f3 th\u1ec3 l\u00e0 \u0111i\u1ec1u ch\u1ec9nh l\u1ea1i gi\u00e1 c\u1ea3 hay c\u1ea3i ti\u1ebfn bao b\u00ec b\u1eaft m\u1eaft h\u01a1n.<\/li><\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>B\u00ean c\u1ea1nh \u0111\u00f3, tr\u01b0\u1edbc h\u1ebft, b\u1ea1n c\u1ea7n x\u00e1c \u0111\u1ecbnh l\u00e0m th\u1ebf n\u00e0o ch\u1ecdn m\u1eabu mang t\u00ednh \u0111\u1ea1i di\u1ec7n: \u0111\u00f3 l\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng c\u00f3 \u0111\u1eb7c \u0111i\u1ec3m nh\u01b0 th\u1ebf n\u00e0o, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u00ecm h\u1ecd \u1edf \u0111\u00e2u, s\u1ed1 l\u01b0\u1ee3ng bao nhi\u00eau l\u00e0 \u0111\u1ee7 \u0111\u1ec3 c\u00f3 th\u1ec3 k\u1ebft lu\u1eadn,\u2026&nbsp;&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">B\u01b0\u1edbc 3: Thi\u1ebft k\u1ebf v\u00e0 chu\u1ea9n b\u1ecb kh\u1ea3o s\u00e1t<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2021\/05\/nghien-cuu-thi-truong.jpeg\" alt=\"Thi\u1ebft k\u1ebf nghi\u00ean v\u00e0 chu\u1ea9n b\u1ecb kh\u1ea3o s\u00e1t th\u1ecb tr\u01b0\u1eddng\" class=\"wp-image-329341\" title=\"Thi\u1ebft k\u1ebf v\u00e0 chu\u1ea9n b\u1ecb kh\u1ea3o s\u00e1t\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2021\/05\/nghien-cuu-thi-truong.jpeg 1200w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2021\/05\/nghien-cuu-thi-truong-730x382.jpeg 730w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><figcaption>Thi\u1ebft k\u1ebf v\u00e0 chu\u1ea9n b\u1ecb cho kh\u1ea3o s\u00e1t, ph\u1ecfng v\u1ea5n hay th\u1ef1c nghi\u1ec7m c\u00e0ng k\u0129 l\u01b0\u1ee1ng th\u00ec th\u00f4ng tin thu \u0111\u01b0\u1ee3c c\u00e0ng c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng.<\/figcaption><\/figure><\/div>\n\n\n\n<p>T\u00f9y theo ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u \u0111\u01b0\u1ee3c l\u1ef1a ch\u1ecdn m\u00e0 s\u1ef1 chu\u1ea9n b\u1ecb l\u00e0 kh\u00e1c nhau. Nh\u01b0ng nh\u00ecn chung, trong b\u01b0\u1edbc n\u00e0y, b\u1ea1n c\u1ea7n ph\u1ea3i thi\u1ebft k\u1ebf c\u00f4ng c\u1ee5 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng.&nbsp;<\/p>\n\n\n\n<p>V\u00ed d\u1ee5 nh\u01b0 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n ch\u1ecdn ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u l\u00e0 \u0111i\u1ec1u tra, kh\u1ea3o s\u00e1t th\u00ec c\u1ea7n li\u1ec7t k\u00ea c\u00e1c c\u00e2u h\u1ecfi, t\u1eeb \u0111\u00f3 thi\u1ebft k\u1ebf m\u1ed9t b\u1ea3ng h\u1ecfi tr\u1ef1c ti\u1ebfp\/online.<\/p>\n\n\n\n<p>M\u1eb7t kh\u00e1c, n\u1ebfu doanh nghi\u1ec7p nh\u1eadn th\u1ea5y ph\u01b0\u01a1ng ph\u00e1p ph\u1ecfng v\u1ea5n c\u00e1 nh\u00e2n mang l\u1ea1i hi\u1ec7u qu\u1ea3 nh\u1ea5t, th\u00ec doanh nghi\u1ec7p c\u1ea7n chu\u1ea9n b\u1ecb m\u1ed9t s\u1ed1 c\u00e2u h\u1ecfi ch\u00ednh v\u00e0 c\u00e1c thi\u1ebft b\u1ecb c\u1ea7n thi\u1ebft cho ph\u1ecfng v\u1ea5n vi\u00ean.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">B\u01b0\u1edbc 4: Thu th\u1eadp th\u00f4ng tin<\/h3>\n\n\n\n<p>\u0110\u00e2y ch\u00ednh l\u00e0 b\u01b0\u1edbc m\u00e0 b\u1ea1n s\u1ebd ti\u1ebfn h\u00e0nh \u0111\u01b0a b\u1ea3n kh\u1ea3o s\u00e1t tr\u00ean th\u1ecb tr\u01b0\u1eddng, ho\u1eb7c th\u1ef1c hi\u1ec7n c\u00e1c bu\u1ed5i ph\u1ecfng v\u1ea5n nh\u00f3m, ph\u1ecfng v\u1ea5n c\u00e1 nh\u00e2n hay quan s\u00e1t, th\u1ef1c nghi\u1ec7m.<\/p>\n\n\n\n<p>Trong qu\u00e1 tr\u00ecnh th\u1ef1c hi\u1ec7n kh\u1ea3o s\u00e1t; ph\u1ecfng v\u1ea5n ho\u1eb7c th\u1eed nghi\u1ec7m, c\u00e1c c\u00e2u tr\u1ea3 l\u1eddi hay th\u1eadm ch\u00ed m\u1ecdi th\u00e1i \u0111\u1ed9 h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec1u \u0111\u01b0\u1ee3c thu th\u1eadp v\u00e0 ghi l\u1ea1i.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">B\u01b0\u1edbc 5: T\u1ed5ng h\u1ee3p v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/lDWu0AKYnr4zUzXauB-e7Y1r2lTEPhJ49bNDe3VKgTDlgS1paOKiaZxw0UUCDj8RKlQaDp9-KtmvVfoNoD4NDQg9Sxo93QNPJ0DT_elPcd-vMIKVmJOzGz4MM2f7wolg8OCctfAO\" alt=\"T\u1ed5ng h\u1ee3p v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u00e0 b\u01b0\u1edbc quan tr\u1ecdng trong nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng\" title=\"T\u1ed5ng h\u1ee3p v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u\"\/><figcaption><em>Th\u00f4ng tin \u0111\u01b0\u1ee3c t\u1ed5ng h\u1ee3p v\u00e0 x\u1eed l\u00fd m\u1ed9t c\u00e1ch c\u1ea9n th\u1eadn qua c\u00e1c ph\u1ea7n m\u1ec1m x\u1eed l\u00fd d\u1eef li\u1ec7u. (\u1ea2nh: dsc.org.uk)<\/em><\/figcaption><\/figure><\/div>\n\n\n\n<p>T\u1eeb nh\u1eefng th\u00f4ng tin \u0111\u01b0\u1ee3c ghi ch\u00e9p, b\u1ea1n s\u1ebd t\u1ed5ng h\u1ee3p nh\u1eefng th\u00f4ng tin \u0111\u00f3 l\u1ea1i th\u00e0nh b\u1ea3n d\u1eef li\u1ec7u ho\u00e0n ch\u1ec9nh, th\u1ed1ng nh\u1ea5t.<\/p>\n\n\n\n<p>Ti\u1ebfp theo \u0111\u00f3, vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c ph\u1ea7n m\u1ec1m chuy\u00ean x\u1eed l\u00fd, ph\u00e2n t\u00edch d\u1eef li\u1ec7u l\u00e0 c\u1ea7n thi\u1ebft v\u00e0 ch\u00fang s\u1ebd \u0111em l\u1ea1i cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n k\u1ebft qu\u1ea3 nhanh ch\u00f3ng v\u00e0 ch\u00ednh x\u00e1c nh\u1ea5t.&nbsp;<\/p>\n\n\n\n<p>M\u1ed9t s\u1ed1 ph\u1ea7n m\u1ec1m ph\u00e2n t\u00edch d\u1eef li\u1ec7u ph\u1ed5 bi\u1ebfn v\u00e0 \u0111\u00e1ng tin c\u1eady hi\u1ec7n nay, \u0111\u00f3 l\u00e0 Excel, SPSS, Minitab,\u2026 Nhi\u1ec7m v\u1ee5 c\u1ee7a c\u00e1c ph\u1ea7n m\u1ec1m n\u00e0y l\u00e0 t\u1ea1o b\u1ea3ng v\u00e0 \u0111\u1ed3 th\u1ecb, bi\u1ec3u \u0111\u1ed3 ph\u00e2n chia; ph\u00e2n kh\u00fac k\u1ebft qu\u1ea3 v\u00e0o c\u00e1c nh\u00f3m ph\u00f9 h\u1ee3p nh\u01b0 \u0111\u1ed9 tu\u1ed5i, gi\u1edbi t\u00ednh v\u00e0 cu\u1ed1i c\u00f9ng l\u00e0 t\u00ecm ra xu h\u01b0\u1edbng ch\u00ednh c\u1ee7a k\u1ebft qu\u1ea3 nghi\u00ean c\u1ee9u.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">B\u01b0\u1edbc 6: Minh h\u1ecda d\u1eef li\u1ec7u v\u00e0 tr\u00ecnh b\u00e0y k\u1ebft qu\u1ea3<\/h3>\n\n\n\n<p>Cu\u1ed1i c\u00f9ng, \u0111\u00e2y ch\u00ednh l\u00e0 b\u01b0\u1edbc m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 tr\u00ecnh b\u00e0y v\u1ec1 c\u1ea3 qu\u00e1 tr\u00ecnh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u0169ng nh\u01b0 k\u1ebft qu\u1ea3 thu \u0111\u01b0\u1ee3c \u0111\u1ec3 tr\u1ea3 l\u1eddi cho c\u00e2u h\u1ecfi \u0111\u01b0\u1ee3c \u0111\u01b0a ra b\u01b0\u1edbc 1.<\/p>\n\n\n\n<p>H\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng t\u1ea5t c\u1ea3 c\u00e1c th\u00f4ng tin, d\u1eef li\u1ec7u thu th\u1eadp \u0111\u01b0\u1ee3c bi\u1ec3u th\u1ecb m\u1ed9t c\u00e1ch khoa h\u1ecdc, logic v\u00e0 d\u1ec5 theo d\u00f5i.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"400\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2021\/05\/nghien-cuu-thi-truong-market-research.jpeg\" alt=\"Minh h\u1ecda d\u1eef li\u1ec7u v\u00e0 tr\u00ecnh b\u00e0y k\u1ebft qu\u1ea3 l\u00e0 b\u01b0\u1edbc cu\u1ed1i c\u00f9ng c\u1ee7a nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng\" class=\"wp-image-329342\" title=\"Minh h\u1ecda d\u1eef li\u1ec7u v\u00e0 tr\u00ecnh b\u00e0y k\u1ebft qu\u1ea3\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2021\/05\/nghien-cuu-thi-truong-market-research.jpeg 800w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2021\/05\/nghien-cuu-thi-truong-market-research-730x365.jpeg 730w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption><em>Tr\u00ecnh b\u00e0y k\u1ebft qu\u1ea3 thu \u0111\u01b0\u1ee3c l\u00e0 b\u01b0\u1edbc cu\u1ed1i c\u00f9ng trong qu\u00e1 tr\u00ecnh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng.<\/em><\/figcaption><\/figure><\/div>\n\n\n\n<p>M\u1ed9t \u0111i\u1ec1u \u0111\u1eb7c bi\u1ec7t b\u1ea1n c\u1ea7n l\u01b0u \u00fd, \u0111\u00f3 l\u00e0, h\u00e3y b\u1eaft \u0111\u1ea7u tr\u00ecnh b\u00e0y t\u1eeb v\u1ea5n \u0111\u1ec1, m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n<p>Sau \u0111\u00f3 l\u00e0 l\u00fd do v\u00ec sao b\u1ea1n l\u1ea1i ch\u1ecdn ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u n\u00e0y, c\u00e1ch th\u1ee9c ti\u1ebfn h\u00e0nh ch\u00fang nh\u01b0 th\u1ebf n\u00e0o.<\/p>\n\n\n\n<p>V\u00e0 \u0111\u1ed1i v\u1edbi m\u1ed7i k\u1ebft qu\u1ea3 nghi\u00ean c\u1ee9u \u0111\u01b0\u1ee3c \u0111\u01b0a ra, h\u00e3y tr\u00ecnh b\u00e0y k\u00e8m theo c\u1ea3 \u00fd ngh\u0129a v\u00e0 t\u00e1c \u0111\u1ed9ng c\u1ee7a ch\u00fang \u0111\u1ed1i v\u1edbi v\u1ea5n \u0111\u1ec1 c\u1ee7a doanh nghi\u1ec7p.&nbsp;<\/p>\n\n\n\n<p>Sau c\u00f9ng, \u0111i\u1ec1u quan tr\u1ecdng nh\u1ea5t m\u00e0 b\u1ea1n c\u1ea7n \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u00e0 tr\u1ea3 l\u1eddi \u0111\u01b0\u1ee3c c\u00e2u h\u1ecfi \u0111\u01b0\u1ee3c \u0111\u01b0a ra ban \u0111\u1ea7u, hay c\u1ee5 th\u1ec3 h\u01a1n \u0111\u00f3 l\u00e0 gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c v\u1ea5n \u0111\u1ec1 c\u1ee7a doanh nghi\u1ec7p<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u0110\u1ecdc th\u00eam:<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><a rel=\"noreferrer noopener\" href=\"https:\/\/www.saokim.com.vn\/blog\/quan-tri-dieu-hanh\/mau-lap-ke-hoach-marketing\/\" target=\"_blank\"><strong>M\u1eabu k\u1ebf ho\u1ea1ch Marketing<\/strong><\/a><\/li><li><a rel=\"noreferrer noopener\" href=\"https:\/\/www.saokim.com.vn\/cam-nang\/ke-hoach-digital-marketing-mau\/\" target=\"_blank\"><strong>M\u1eabu k\u1ebf ho\u1ea1ch Digital Marketing<\/strong><\/a><\/li><li><a rel=\"noreferrer noopener\" href=\"https:\/\/www.saokim.com.vn\/cam-nang\/ngan-sach-marketing\/\" target=\"_blank\"><strong>M\u1eabu ng\u00e2n s\u00e1ch Marketing<\/strong><\/a><\/li><li><a href=\"https:\/\/www.saokim.com.vn\/cam-nang\/ke-hoach-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>M\u1eabu K\u1ebf ho\u1ea1ch SEO<\/strong><\/a><\/li><\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">5. M\u1ed9t s\u1ed1 ngu\u1ed3n th\u00f4ng tin cho nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">5.1. T\u1ed5ng c\u1ee5c Th\u1ed1ng k\u00ea<\/h3>\n\n\n\n<p>\u0110\u00e2y l\u00e0 c\u01a1 quan ph\u1ee5 tr\u00e1ch c\u00f4ng t\u00e1c th\u1ed1ng k\u00ea c\u1ee7a Vi\u1ec7t nam. T\u1ed5ng c\u1ee5c Th\u1ed1ng k\u00ea th\u01b0\u1eddng xuy\u00ean thu th\u1eadp th\u00f4ng tin v\u1ec1 doanh nghi\u1ec7p, xu\u1ea5t b\u1ea3n ni\u00ean gi\u00e1m th\u1ed1ng k\u00ea h\u00e0ng n\u0103m, th\u1ef1c hi\u1ec7n c\u00e1c cu\u1ed9c t\u1ed5ng \u0111i\u1ec1u tra d\u00e2n s\u1ed1, t\u1ed5ng \u0111i\u1ec1u tra doanh nghi\u1ec7p v\u00e0 m\u1ed9t lo\u1ea1t c\u00e1c kh\u1ea3o s\u00e1t kh\u00e1c.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">5.2. T\u1ed5ng c\u1ee5c d\u00e2n s\u1ed1 v\u00e0 k\u1ebf ho\u1ea1ch h\u00f3a gia \u0111\u00ecnh<\/h3>\n\n\n\n<p>C\u01a1 quan n\u00e0y cung c\u1ea5p c\u00e1c th\u00f4ng tin v\u1ec1 d\u00e2n s\u1ed1, c\u01a1 c\u1ea5u d\u00e2n s\u1ed1, bi\u1ebfn \u0111\u1ed9ng d\u00e2n s\u1ed1\u2026<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">5.3. B\u1ed9 C\u00f4ng th\u01b0\u01a1ng<\/h3>\n\n\n\n<p>B\u1ed9 n\u00e0y qu\u1ea3n l\u00fd c\u00f4ng t\u00e1c th\u01b0\u01a1ng m\u1ea1i, c\u00f4ng nghi\u1ec7p c\u0169ng nh\u01b0 h\u00e0ng lo\u1ea1t doanh nghi\u1ec7p l\u1edbn tr\u00ean&nbsp; to\u00e0n qu\u1ed1c. H\u1ecd c\u00f3 c\u00e1c s\u1edf t\u1ea1i c\u00e1c t\u1ec9nh th\u00e0nh ph\u1ed1 v\u00e0 c\u00f4ng b\u1ed1 m\u1ed9t lo\u1ea1t c\u00e1c th\u00f4ng tin v\u1ec1 c\u00e1c ng\u00e0nh c\u00f4ng nghi\u1ec7p, s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">5.4. S\u1edf C\u00f4ng th\u01b0\u01a1ng<\/h3>\n\n\n\n<p>S\u1edf C\u00f4ng th\u01b0\u01a1ng qu\u1ea3n l\u00fd c\u00f4ng t\u00e1c th\u01b0\u01a1ng m\u1ea1i, c\u00f4ng nghi\u1ec7p c\u1ee7a m\u1ed9t t\u1ec9nh, th\u00e0nh ph\u1ed1 n\u00ean h\u1ecd c\u00f3 nhi\u1ec1u d\u1eef li\u1ec7u th\u01b0\u1eddng xuy\u00ean v\u1ec1 doanh nghi\u1ec7p tr\u00ean \u0111\u1ecba b\u00e0n t\u1ec9nh, th\u00e0nh ph\u1ed1.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">5.5. Hi\u1ec7p h\u1ed9i doanh nghi\u1ec7p<\/h3>\n\n\n\n<p>Li\u00ean k\u1ebft m\u1ed9t s\u1ed1 l\u01b0\u1ee3ng l\u1edbn h\u1ed9i vi\u00ean trong m\u1ed9t ho\u1eb7c m\u1ed9t s\u1ed1 ng\u00e0nh ngh\u1ec1, th\u01b0\u1eddng s\u1ea3n xu\u1ea5t c\u00e1c b\u1ea3n tin r\u1ea5t h\u1eefu \u00edch cho c\u00e1c th\u00e0nh vi\u00ean c\u00f9ng v\u1edbi c\u00e1c d\u1ecbch v\u1ee5 m\u1ea1ng, h\u1ecfi \u0111\u00e1p. Nhi\u1ec1u hi\u1ec7p h\u1ed9i c\u00f3 c\u00e1c b\u1ea3n tin ho\u1eb7c \u1ea5n ph\u1ea9m chuy\u00ean nghi\u1ec7p. V\u00ed d\u1ee5 Hi\u1ec7p h\u1ed9i Doanh nghi\u1ec7p d\u1ecbch v\u1ee5 Logistics Vi\u1ec7t Nam cung c\u1ea5p T\u1ea1p ch\u00ed Vietnam Logistics Review.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">5.6. C\u00e1c c\u00f4ng ty cung c\u1ea5p c\u01a1 s\u1edf d\u1eef li\u1ec7u chuy\u00ean ng\u00e0nh<\/h3>\n\n\n\n<p>M\u1eb7c d\u00f9 ch\u01b0a ph\u1ed5 bi\u1ebfn t\u1ea1i Vi\u1ec7t nam, doanh nghi\u1ec7p ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 c\u00e2n nh\u1eafc vi\u1ec7c mua d\u1eef li\u1ec7u ho\u1eb7c b\u00e1o c\u00e1o t\u1eeb c\u00e1c \u0111\u01a1n v\u1ecb cung c\u1ea5p chuy\u00ean nghi\u1ec7p nh\u01b0 Euro Monitor, Fintech, Nielsen&#8230;<\/p>\n\n\n\n<p>Ho\u1eb7c c\u00e1c b\u00e1o c\u00e1o ng\u00e0nh c\u1ee7a c\u00e1c doanh nghi\u1ec7p h\u00e0ng \u0111\u1ea7u trong l\u0129nh v\u1ef1c m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng t\u00ecm th\u1ea5y tr\u00ean internet.<\/p>\n\n\n\n<p>C\u00e1c d\u1eef li\u1ec7u n\u00e0y th\u01b0\u1eddng c\u00f3 t\u00ednh tr\u1ef1c quan r\u1ea5t cao h\u01a1n l\u00e0 c\u00e1c d\u1eef li\u1ec7u c\u1ee7a 5 ngu\u1ed3n tr\u00ean.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Nh\u01b0 v\u1eady, qua b\u00e0i chia s\u1ebb n\u00e0y, <a rel=\"noreferrer noopener\" href=\"https:\/\/www.saokim.com.vn\/\" target=\"_blank\"><strong>Sao Kim<\/strong><\/a> \u0111\u00e3 gi\u00fap b\u1ea1n hi\u1ec3u s\u00e2u h\u01a1n v\u1ec1 <strong>qu\u00e1 tr\u00ecnh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/strong> l\u00e0 g\u00ec, c\u00e1c <strong>ph\u01b0\u01a1ng ph\u00e1p<\/strong> v\u00e0 <strong>quy tr\u00ecnh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/strong> chu\u1ea9n. Hi v\u1ecdng nh\u1eefng th\u00f4ng tin n\u00e0y s\u1ebd gi\u00fap \u00edch cho b\u1ea1n.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\"><em>&gt; N\u1ebfu b\u1ea1n c\u1ea7n h\u1ed7 tr\u1ee3 trong vi\u1ec7c nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, \u0111\u1eebng ng\u1ea7n ng\u1ea1i li\u00ean h\u1ec7 v\u1edbi Sao Kim qua hotline <a rel=\"noreferrer noopener\" href=\"tel:0964699499\" target=\"_blank\"><strong>0964.699.499<\/strong><\/a> ho\u1eb7c <strong><a href=\"mailto:contact@saokim.com.vn\">contact@saokim.com.vn<\/a><\/strong> c\u00e1c chuy\u00ean gia c\u1ee7a ch\u00fang t\u00f4i \u0111ang s\u1eb5n s\u00e0ng h\u1ed7 tr\u1ee3 b\u1ea1n.<\/em><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>B\u00e0i vi\u1ebft hay d\u00e0nh cho nh\u00e0 qu\u1ea3n l\u00fd:<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><a rel=\"noreferrer noopener\" href=\"https:\/\/www.saokim.com.vn\/cam-nang\/hinh-mau-thuong-hieu\/\" target=\"_blank\"><strong>H\u00ecnh m\u1eabu th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a><\/li><li><a rel=\"noreferrer noopener\" href=\"https:\/\/www.saokim.com.vn\/blog\/xay-dung-thuong-hieu\/tinh-cach-thuong-hieu-la-gi-lam-the-nao-de-xac-dinh-tinh-cach-thuong-hieu\/\" target=\"_blank\"><strong>T\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a><\/li><li><a rel=\"noreferrer noopener\" href=\"https:\/\/www.saokim.com.vn\/cam-nang\/kien-truc-thuong-hieu\/\" target=\"_blank\"><strong>Ki\u1ebfn tr\u00fac th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a><\/li><li><a rel=\"noreferrer noopener\" href=\"https:\/\/www.saokim.com.vn\/cam-nang\/nhan-thuc-thuong-hieu\/\" target=\"_blank\"><strong>Nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a><\/li><li><a rel=\"noreferrer noopener\" href=\"https:\/\/www.saokim.com.vn\/cam-nang\/quan-tri-thuong-hieu\/\" target=\"_blank\"><strong>Qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a><\/li><li><a rel=\"noreferrer noopener\" href=\"https:\/\/www.saokim.com.vn\/cam-nang\/7-buoc-lap-ke-hoach-truyen-thong-thuong-hieu\/\" target=\"_blank\"><strong>K\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a><\/li><li><a rel=\"noreferrer noopener\" href=\"https:\/\/www.saokim.com.vn\/cam-nang\/thay-doi-logo\/\" target=\"_blank\"><strong>Thay \u0111\u1ed5i Logo<\/strong><\/a> &#8211; B\u00e0i h\u1ecdc kinh nghi\u1ec7m &amp; Quy tr\u00ecnh<\/li><li><a href=\"https:\/\/www.saokim.com.vn\/cam-nang\/rebranding-la-gi-quy-trinh-rebranding\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Quy tr\u00ecnh l\u00e0m m\u1edbi th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a><\/li><\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Follow c\u00e1c b\u00e0i vi\u1ebft ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a Sao Kim t\u1ea1i:&nbsp;<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.saokim.com.vn\/blog\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Blog Sao Kim<\/strong><\/a>,&nbsp;<a href=\"https:\/\/www.saokim.com.vn\/cam-nang\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>C\u1ea9m Nang Sao Kim<\/strong><\/a>&nbsp;<\/p>\n\n\n\n<p><strong>Facebook:<\/strong>&nbsp;<a href=\"https:\/\/www.facebook.com\/saokimbranding\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Sao Kim Branding<\/strong><\/a><\/p>\n\n\n\n<p><strong>Case study Behance<\/strong>:&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.behance.net\/saokimbranding\" target=\"_blank\"><strong>Sao Kim Branding<\/strong><\/a><\/p>\n\n\n\n<p>#SaoKim #SaoKimBranding #NghienCuuThiTruong #MarketResearch<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"saokim-link-exchange\"><span id=\"link_967227661\">&#10064; Tham kh\u1ea3o th\u00eam: <span class=\"txtlink\"><a href=\"https:\/\/www.saokim.com.vn\/dich-vu\/dat-ten-cong-ty\/\" target=\"_blank\" rel=\"dofollow\" title=\"\u0111\u1eb7t t\u00ean doanh nghi\u1ec7p\">\u0111\u1eb7t t\u00ean doanh nghi\u1ec7p<\/a> <\/span>, <span class=\"txtlink\"><a href=\"https:\/\/www.saokim.com.vn\/dich-vu\/dang-ky-nhan-hieu-hang-hoa\/\" target=\"_blank\" rel=\"dofollow\" title=\"\u0111\u0103ng k\u00fd b\u1ea3o h\u1ed9 logo\">\u0111\u0103ng k\u00fd b\u1ea3o h\u1ed9 logo<\/a> <\/span>, <span class=\"txtlink\"><a href=\"https:\/\/www.saokim.com.vn\/dich-vu\/thiet-ke-bao-bi-nhan-mac-san-pham\/\" target=\"_blank\" rel=\"dofollow\" title=\"thi\u1ebft k\u1ebf bao b\u00ec nh\u00e3n m\u00e1c\">Thi\u1ebft k\u1ebf bao b\u00ec nh\u00e3n m\u00e1c<\/a> <\/span><\/span><\/div><div class=\"clearfix\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng l\u00e0 g\u00ec? T\u1ea1i sao c\u1ea7n nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng? th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng nh\u01b0 th\u1ebf n\u00e0o? T\u1ea5t c\u1ea3 c\u00e1c c\u00e2u h\u1ecfi s\u1ebd \u0111\u01b0\u1ee3c tr\u1ea3 l\u1eddi trong b\u00e0i vi\u1ebft chuy\u00ean s\u00e2u d\u01b0\u1edbi \u0111\u00e2y c\u1ee7a Sao Kim.<\/p>\n","protected":false},"author":13,"featured_media":329337,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10],"tags":[1244,1243],"class_list":["post-329336","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-xay-dung-thuong-hieu","tag-cach-nghien-cuu-thi-truong","tag-nghien-cuu-thi-truong"],"acf":[],"views":28356,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/329336","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/comments?post=329336"}],"version-history":[{"count":0,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/329336\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media\/329337"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media?parent=329336"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/categories?post=329336"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/tags?post=329336"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}