{"id":331043,"date":"2021-07-20T04:59:44","date_gmt":"2021-07-20T04:59:44","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=331043"},"modified":"2021-07-20T06:38:51","modified_gmt":"2021-07-20T06:38:51","slug":"checklist-qua-tang-thuong-hieu","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/qua-tang-thuong-hieu\/checklist-qua-tang-thuong-hieu\/","title":{"rendered":"[2021] Checklist 6 \u0110i\u1ec1u c\u1ea7n bi\u1ebft v\u1ec1 Qu\u00e0 t\u1eb7ng Th\u01b0\u01a1ng hi\u1ec7u"},"content":{"rendered":"\n<p><em><strong>Qu\u00e0 t\u1eb7ng th\u01b0\u01a1ng hi\u1ec7u<\/strong> (Brand Gifts) l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c qu\u00e0 t\u1eb7ng kh\u00e1 ph\u1ed5 bi\u1ebfn \u1edf c\u00e1c doanh nghi\u1ec7p, \u0111\u1eb7c bi\u1ec7t trong c\u00e1c chi\u1ebfn d\u1ecbch marketing. H\u00e3y c\u00f9ng Sao Kim t\u00ecm hi\u1ec3u v\u1ec1 qu\u00e0 t\u1eb7ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 checklist 6 \u0111i\u1ec1u c\u1ea7n bi\u1ebft v\u1ec1 qu\u00e0 t\u1eb7ng th\u01b0\u01a1ng hi\u1ec7u trong b\u00e0i vi\u1ebft n\u00e0y.<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>1. Qu\u00e0 t\u1eb7ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\n<p><strong>Qu\u00e0 t\u1eb7ng th\u01b0\u01a1ng hi\u1ec7u<\/strong>, hay qu\u00e0 t\u1eb7ng qu\u1ea3ng c\u00e1o, l\u00e0 nh\u1eefng s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c doanh nghi\u1ec7p t\u1eb7ng cho kh\u00e1ch h\u00e0ng, \u0111\u1ed1i t\u00e1c hay ch\u00ednh nh\u00e2n vi\u00ean c\u1ee7a m\u00ecnh trong m\u1ed9t s\u1ed1 d\u1ecbp \u0111\u1eb7c bi\u1ec7t nh\u01b0 sinh nh\u1eadt c\u00f4ng ty, c\u00e1c ng\u00e0y l\u1ec5, T\u1ebft,&#8230;<\/p>\n\n\n\n<p>C\u00e1c m\u00f3n qu\u00e0 n\u00e0y th\u01b0\u1eddng \u0111\u01b0\u1ee3c in logo, kh\u1eafc h\u00ecnh \u1ea3nh, slogan, d\u1ea5u hi\u1ec7u nh\u1eadn di\u1ec7n c\u1ee7a c\u00f4ng ty hay nh\u1eefng th\u00f4ng \u0111i\u1ec7p m\u00e0 c\u00f4ng ty mu\u1ed1n truy\u1ec1n t\u1ea3i \u0111\u1ebfn kh\u00e1ch h\u00e0ng, \u0111\u1ed1i t\u00e1c c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<p>M\u1ee5c \u0111\u00edch c\u1ee7a qu\u00e0 t\u1eb7ng th\u01b0\u01a1ng hi\u1ec7u nh\u1eb1m t\u0103ng s\u1ef1 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2021\/07\/checklist-qua-tang-thuong-hieu-qua-tang-thuong-hieu-samsung.jpg\" alt=\"Checklist q\u00f9a t\u1eb7ng th\u01b0\u01a1ng hi\u1ec7u: M\u1eabu qu\u00e0 t\u1eb7ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Samsung\" class=\"wp-image-331046\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2021\/07\/checklist-qua-tang-thuong-hieu-qua-tang-thuong-hieu-samsung.jpg 1200w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2021\/07\/checklist-qua-tang-thuong-hieu-qua-tang-thuong-hieu-samsung-730x382.jpg 730w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><em>M\u1ed9t m\u1eabu qu\u00e0 t\u1eb7ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a SAMSUNG&nbsp;<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2. Checklist 6 \u0111i\u1ec1u doanh nghi\u1ec7p c\u1ea7n bi\u1ebft v\u1ec1 qu\u00e0 t\u1eb7ng th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2021\/07\/checklist-qua-tang-thuong-hieu.jpg\" alt=\"Checklist Qu\u00e0 t\u1eb7ng th\u01b0\u01a1ng hi\u1ec7u\" class=\"wp-image-331054\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2021\/07\/checklist-qua-tang-thuong-hieu.jpg 1200w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2021\/07\/checklist-qua-tang-thuong-hieu-730x382.jpg 730w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2.1. \u0110\u1ed1i t\u01b0\u1ee3ng t\u1eb7ng qu\u00e0<\/strong><\/h3>\n\n\n\n<p>Tr\u01b0\u1edbc khi l\u00ean \u00fd t\u01b0\u1edfng qu\u00e0 t\u1eb7ng, b\u1ea1n c\u1ea7n x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ea7n t\u1eb7ng qu\u00e0. V\u1ebd ra m\u1ed9t ch\u00e2n dung kh\u00e1ch h\u00e0ng c\u00e0ng c\u1ee5 th\u1ec3, b\u1ea1n c\u00e0ng d\u1ec5 d\u00e0ng x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c m\u00f3n qu\u00e0 c\u1ea7n t\u1eb7ng.&nbsp;<\/p>\n\n\n\n<p>M\u1ed9t s\u1ed1 g\u1ee3i \u00fd gi\u00fap b\u1ea1n d\u1ec5 d\u00e0ng x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng h\u01a1n:<\/p>\n\n\n\n<ul class=\"has-black-color has-text-color wp-block-list\"><li>\u0110\u1ed9 tu\u1ed5i kh\u00e1ch h\u00e0ng?<\/li><li>C\u00f4ng vi\u1ec7c c\u1ee7a h\u1ecd?<\/li><li>Thu nh\u1eadp trung b\u00ecnh?<\/li><li>Th\u00f3i quen trong c\u00f4ng vi\u1ec7c?\u00a0<\/li><\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>M\u1eb9o: C\u00e2n nh\u1eafc xem ng\u01b0\u1eddi th\u00e2n c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 ai? \u0111\u1ec3 t\u1eb7ng nh\u1eefng m\u00f3n qu\u00e0 \u00fd ngh\u0129a h\u01a1n. Gi\u00fap kh\u00e1ch h\u00e0ng ch\u0103m s\u00f3c ng\u01b0\u1eddi th\u00e2n v\u00e0 gia \u0111\u00ecnh l\u00e0 m\u1ed9t gi\u1ea3i ph\u00e1p Marketing tuy\u1ec7t v\u1eddi.<\/p><\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2.2. L\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p l\u00e0m qu\u00e0 t\u1eb7ng th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/h3>\n\n\n\n<p>Vi\u1ec7c t\u1eb7ng qu\u00e0 l\u00e0 m\u1ed9t h\u00e0nh \u0111\u1ed9ng ph\u1ed5 bi\u1ebfn trong cu\u1ed9c s\u1ed1ng h\u00e0ng ng\u00e0y, nh\u1eb1m b\u00e0y t\u1ecf t\u00ecnh c\u1ea3m, s\u1ef1 y\u00eau m\u1ebfn c\u1ee7a ng\u01b0\u1eddi t\u1eb7ng v\u1edbi ng\u01b0\u1eddi \u0111\u01b0\u1ee3c t\u1eb7ng. N\u00f3 c\u00f3 th\u1ec3 l\u00e0 b\u1ea5t k\u1ef3 m\u00f3n \u0111\u1ed3 g\u00ec.<\/p>\n\n\n\n<p>Tuy nhi\u00ean trong m\u00f4i tr\u01b0\u1eddng doanh nghi\u1ec7p, c\u00e1c m\u00f3n qu\u00e0 t\u1eb7ng th\u01b0\u01a1ng hi\u1ec7u n\u00ean \u0111\u01b0\u1ee3c l\u1ef1a ch\u1ecdn c\u1ea9n th\u1eadn v\u00e0 \u0111\u1ea7u t\u01b0 k\u1ef9 l\u01b0\u1ee1ng.\u00a0<\/p>\n\n\n\n<p>M\u1ed9t s\u1ed1 l\u01b0u \u00fd khi l\u1ef1a ch\u1ecdn qu\u00e0 t\u1eb7ng th\u01b0\u01a1ng hi\u1ec7u:<\/p>\n\n\n\n<ul class=\"has-black-color has-text-color wp-block-list\"><li>N\u00ean l\u1ef1a ch\u1ecdn c\u00e1c m\u00f3n qu\u00e0 trung t\u00ednh, th\u1ecfa m\u00e3n \u0111\u01b0\u1ee3c \u0111a s\u1ed1 s\u1edf th\u00edch c\u1ee7a ng\u01b0\u1eddi nh\u1eadn.&nbsp;<\/li><\/ul>\n\n\n\n<p>Qu\u00e0 t\u1eb7ng \u0111\u01b0\u1ee3c t\u1eb7ng cho nhi\u1ec1u ng\u01b0\u1eddi, v\u00ec v\u1eady n\u00f3 n\u00ean l\u00e0 nh\u1eefng s\u1ea3n ph\u1ea9m c\u00f3 t\u00ednh \u1ee9ng d\u1ee5ng v\u00e0 ph\u1ed5 bi\u1ebfn cao, tr\u00e1nh c\u00e1c s\u1ea3n ph\u1ea9m mang t\u00ednh c\u00e1 nh\u00e2n cao k\u00e9n ng\u01b0\u1eddi d\u00f9ng nh\u01b0: m\u1ef9 ph\u1ea9m, n\u01b0\u1edbc hoa, \u0111\u1ed3 trang s\u1ee9c,&#8230;&nbsp;<\/p>\n\n\n\n<ul class=\"has-black-color has-text-color wp-block-list\"><li>M\u00f3n qu\u00e0 ti\u1ec7n l\u1ee3i, d\u1ec5 s\u1eed d\u1ee5ng, c\u00f3 t\u00ednh \u1ee9ng d\u1ee5ng<\/li><\/ul>\n\n\n\n<p>N\u1ebfu nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a b\u1ea1n l\u00e0 d\u00e2n v\u0103n ph\u00f2ng, c\u00f3 th\u1ec3 h\u1ecd s\u1ebd th\u00edch m\u00f3n qu\u00e0 t\u1eb7ng l\u00e0 v\u0103n ph\u00f2ng ph\u1ea9m nh\u01b0 s\u1ed5, b\u00fat, ch\u1eb7n gi\u1ea5y,&#8230; &#8211; nh\u1eefng th\u1ee9 m\u00e0 h\u1ecd c\u00f3 th\u1ec3 d\u00f9ng trong c\u00f4ng vi\u1ec7c.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2021\/07\/checklist-qua-tang-thuong-hieu-qua-tang-thuong-hieu-vib.jpg\" alt=\"Checklist q\u00f9a t\u1eb7ng th\u01b0\u01a1ng hi\u1ec7u: M\u1eabu qu\u00e0 t\u1eb7ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a VIB - S\u1ed5 g\u00e1y xo\u1eafn b\u00eca da kh\u1ed5 A5\" class=\"wp-image-331047\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2021\/07\/checklist-qua-tang-thuong-hieu-qua-tang-thuong-hieu-vib.jpg 1200w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2021\/07\/checklist-qua-tang-thuong-hieu-qua-tang-thuong-hieu-vib-730x382.jpg 730w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><em>S\u1ed5 g\u00e1y c\u00f2ng b\u00eca da kh\u1ed5 A5 &#8211; Qu\u00e0 t\u1eb7ng th\u01b0\u01a1ng hi\u1ec7u Ng\u00e2n h\u00e0ng VIB<\/em><\/p>\n\n\n\n<p class=\"has-medium-font-size\"><em>> \u0110\u0103ng k\u00fd mua ngay s\u1ea3n ph\u1ea9m <a href=\"https:\/\/home.saokim.com.vn\/shop\/skg-0117-so-bia-da-a5-gay-cong-5149\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>s\u1ed5 b\u00eca da A5<\/strong><\/a> cao c\u1ea5p (in logo th\u01b0\u01a1ng hi\u1ec7u ri\u00eang) \u0111\u1ec3 t\u1eb7ng qu\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n. <\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2.3. Ng\u00e2n s\u00e1ch cho b\u1ed9 qu\u00e0 t\u1eb7ng th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/h3>\n\n\n\n<p>Sau khi \u0111\u00e3 l\u1ef1a ch\u1ecdn \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m th\u00edch h\u1ee3p l\u00e0m qu\u00e0 t\u1eb7ng, b\u1ea1n c\u1ea7n x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c ng\u00e2n s\u00e1ch ph\u00f9 h\u1ee3p. \u0110i\u1ec1u n\u00e0y d\u1ef1a tr\u00ean c\u00e1c y\u1ebfu t\u1ed1:<\/p>\n\n\n\n<ul class=\"has-black-color has-text-color wp-block-list\"><li>T\u00ecnh h\u00ecnh kinh doanh hi\u1ec7n t\u1ea1i c\u1ee7a c\u00f4ng ty b\u1ea1n<\/li><li>\u0110\u1eb7c \u0111i\u1ec3m nh\u00f3m kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n<\/li><li>Th\u1eddi \u0111i\u1ec3m t\u1eb7ng qu\u00e0<\/li><\/ul>\n\n\n\n<p>\u0110\u1ebfn \u0111\u00e2y, b\u1ea1n c\u00f3 th\u1ec3 ph\u00e2n chia kh\u00e1ch h\u00e0ng th\u00e0nh c\u00e1c nh\u00f3m kh\u00e1c nhau:<\/p>\n\n\n\n<ul class=\"has-black-color has-text-color wp-block-list\"><li>Kh\u00e1ch h\u00e0ng ph\u1ed5 th\u00f4ng<\/li><li>Kh\u00e1ch h\u00e0ng t\u1ea7m trung<\/li><li>Kh\u00e1ch h\u00e0ng VIP<\/li><\/ul>\n\n\n\n<p>\u0110i k\u00e8m theo \u0111\u00f3 l\u00e0 b\u1ed9 qu\u00e0 t\u1eb7ng ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng. \u0110i\u1ec1u n\u00e0y kh\u00f4ng nh\u1eefng gi\u00fap b\u1ea1n t\u1ed1i \u01b0u \u0111\u01b0\u1ee3c ng\u00e2n s\u00e1ch m\u00e0 c\u00f2n t\u0103ng hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c qu\u00e0 t\u1eb7ng, kh\u00e1ch h\u00e0ng s\u1ebd c\u1ea3m th\u1ea5y \u00fd ngh\u0129a h\u01a1n v\u1edbi m\u00f3n qu\u00e0 \u0111\u01b0\u1ee3c nh\u1eadn.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"807\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2021\/07\/checklist-qua-tang-thuong-hieu-can-doi-ngan-sach-phu-hop.jpg\" alt=\"Checklist q\u00f9a t\u1eb7ng th\u01b0\u01a1ng hi\u1ec7u: C\u00e2n \u0111\u1ed1i ng\u00e2n s\u00e1ch ph\u00f9 h\u1ee3p.\" class=\"wp-image-331048\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2021\/07\/checklist-qua-tang-thuong-hieu-can-doi-ngan-sach-phu-hop.jpg 1200w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2021\/07\/checklist-qua-tang-thuong-hieu-can-doi-ngan-sach-phu-hop-730x491.jpg 730w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><em>M\u1ed9t m\u00f3n qu\u00e0 v\u1edbi ng\u00e2n s\u00e1ch ph\u00f9 h\u1ee3p gi\u00fap gia t\u0103ng hi\u1ec7u qu\u1ea3 c\u1ee7a m\u00f3n qu\u00e0 t\u1eb7ng<\/em> (\u1ea2nh Pinterest)<\/p>\n\n\n\n<p>Ngo\u00e0i ra, m\u1ee9c ng\u00e2n s\u00e1ch \u0111\u1ea7u t\u01b0 v\u00e0o qu\u00e0 t\u1eb7ng n\u00ean ph\u00f9 h\u1ee3p v\u1edbi t\u00ecnh h\u00ecnh kinh doanh c\u1ee7a c\u00f4ng ty b\u1ea1n. Kh\u00f4ng n\u00ean \u0111\u1ea7u t\u01b0 c\u00e1c m\u00f3n qu\u00e0 qu\u00e1 \u0111\u1eaft ti\u1ec1n ho\u1eb7c r\u1ebb ti\u1ec1n so v\u1edbi t\u00ecnh h\u00ecnh kinh doanh c\u1ee7a c\u00f4ng ty b\u1ea1n. \u0110i\u1ec1u n\u00e0y s\u1ebd t\u1ea1o \u1ea5n t\u01b0\u1ee3ng ti\u00eau c\u1ef1c n\u01a1i kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>N\u1ebfu qu\u00e0 t\u1eb7ng l\u00e0 s\u1ea3n ph\u1ea9m k\u00e8m theo khi mua h\u00e0ng th\u00ec t\u1ed1t nh\u1ea5t l\u00e0 c\u00e2n \u0111\u1ed1i theo t\u1eebng s\u1ea3n ph\u1ea9m \u0111\u1ec3 kh\u00e1ch h\u00e0ng mua h\u00e0ng c\u1ea3m th\u1ea5y gi\u00e1 tr\u1ecb qu\u00e0 t\u1eb7ng x\u1ee9ng \u0111\u00e1ng v\u1edbi nh\u1eefng g\u00ec h\u1ecd b\u1ecf ra.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2.4. Thi\u1ebft k\u1ebf th\u01b0\u01a1ng hi\u1ec7u tr\u00ean qu\u00e0 t\u1eb7ng<\/strong><\/h3>\n\n\n\n<p>M\u1ed9t b\u1ed9 qu\u00e0 t\u1eb7ng c\u00f3 d\u1ea5u \u1ea5n th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p b\u1ea1n s\u1ebd gi\u00fap kh\u00e1ch h\u00e0ng d\u1ec5 d\u00e0ng nh\u1edb t\u1edbi doanh nghi\u1ec7p c\u1ee7a b\u1ea1n h\u01a1n. Tuy nhi\u00ean b\u1ea1n n\u00ean l\u1ef1a ch\u1ecdn c\u00e1ch th\u1ec3 hi\u1ec7n m\u1ed9t c\u00e1ch tinh t\u1ebf v\u00e0 th\u1ea9m m\u1ef9, tr\u00e1nh qu\u00e1 l\u1ed1 l\u00e0m ph\u1ea3n t\u00e1c d\u1ee5ng c\u1ee7a m\u00f3n qu\u00e0 t\u1eb7ng.&nbsp;<\/p>\n\n\n\n<p>M\u1ed9t s\u1ed1 h\u1ea1ng m\u1ee5c c\u1ea7n ch\u00fa \u00fd khi th\u1ec3 hi\u1ec7n th\u01b0\u01a1ng hi\u1ec7u tr\u00ean qu\u00e0 t\u1eb7ng<\/p>\n\n\n\n<ul class=\"has-black-color has-text-color wp-block-list\"><li>M\u00e0u s\u1eafc v\u00e0 k\u00edch c\u1ee1 logo<\/li><li>H\u00ecnh \u1ea3nh bi\u1ec3u tr\u01b0ng v\u00e0 th\u00f4ng \u0111i\u1ec7p th\u1ec3 hi\u1ec7n<\/li><li>\u0110\u1ed3 trang tr\u00ed (gi\u1ea5y g\u00f3i, ruy b\u0103ng, n\u01a1,&#8230;)<\/li><li>B\u1ed1 c\u1ee5c v\u00e0 c\u00e1ch tr\u00ecnh b\u00e0y (hay c\u00f2n g\u1ecdi l\u00e0 concept thi\u1ebft k\u1ebf)<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2021\/07\/checklist-qua-tang-thuong-hieu-truyen-tai-ca-tinh-thuong-hieu.jpg\" alt=\"Checklist q\u00f9a t\u1eb7ng th\u01b0\u01a1ng hi\u1ec7u: Thi\u1ebft k\u1ebf th\u01b0\u01a1ng hi\u1ec7u, in logo tr\u00ean qu\u00e0 t\u1eb7ng\" class=\"wp-image-331049\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2021\/07\/checklist-qua-tang-thuong-hieu-truyen-tai-ca-tinh-thuong-hieu.jpg 1200w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2021\/07\/checklist-qua-tang-thuong-hieu-truyen-tai-ca-tinh-thuong-hieu-730x382.jpg 730w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><em>C\u00e1ch thi\u1ebft k\u1ebf th\u1ec3 hi\u1ec7n m\u1ed9t ph\u1ea7n c\u00e1 t\u00ednh th\u01b0\u01a1ng hi\u1ec7u v\u00e0 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p \u0111\u1ebfn kh\u00e1ch h\u00e0ng<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2.5. Th\u1eddi \u0111i\u1ec3m t\u1eb7ng qu\u00e0&nbsp;<\/strong><\/h3>\n\n\n\n<p>C\u00f3 r\u1ea5t nhi\u1ec1u th\u1eddi \u0111i\u1ec3m th\u00edch h\u1ee3p \u0111\u1ec3 t\u1eb7ng qu\u00e0: c\u00e1c ng\u00e0y l\u1ec5 chung tr\u00ean c\u1ea3 n\u01b0\u1edbc ho\u1eb7c c\u00e1c ng\u00e0y k\u1ef7 ni\u1ec7m ri\u00eang c\u1ee7a doanh nghi\u1ec7p. M\u1ed9t s\u1ed1 th\u1eddi \u0111i\u1ec3m ph\u1ed5 bi\u1ebfn:&nbsp;<\/p>\n\n\n\n<ul class=\"has-black-color has-text-color wp-block-list\"><li>L\u1ec5 k\u1ef7 ni\u1ec7m ng\u00e0y th\u00e0nh l\u1eadp c\u00f4ng ty<\/li><li>T\u1ebft Nguy\u00ean \u0110\u00e1n, T\u1ebft \u0111\u1ed9c l\u1eadp<\/li><li>T\u1ebft Trung Thu<\/li><li>L\u1ec5 Qu\u1ed1c Kh\u00e1nh, Qu\u1ed1c t\u1ebf Lao \u0111\u1ed9ng,&#8230;<\/li><li>Bu\u1ed5i ch\u00e0o \u0111\u00f3n nh\u00e2n vi\u00ean m\u1edbi<\/li><li>L\u1ec5 kh\u00e1nh th\u00e0nh, khai tr\u01b0\u01a1ng chi nh\u00e1nh m\u1edbi<\/li><li>L\u1ec5 kh\u1edfi c\u00f4ng d\u1ef1 \u00e1n m\u1edbi<\/li><li>L\u1ec5 m\u1eebng th\u00e0nh t\u1ef1u c\u1ee7a c\u00f4ng ty<\/li><\/ul>\n\n\n\n<p>T\u00f9y v\u00e0o v\u0103n h\u00f3a c\u1ee7a t\u1eebng doanh nghi\u1ec7p, b\u1ea1n c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn th\u1eddi \u0111i\u1ec3m t\u1eb7ng qu\u00e0 ph\u00f9 h\u1ee3p.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"807\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2021\/07\/checklist-qua-tang-thuong-hieu-qua-tang-trung-thu.jpg\" alt=\"Checklist q\u00f9a t\u1eb7ng th\u01b0\u01a1ng hi\u1ec7u: L\u1ef1a ch\u1ecdn th\u1eddi \u0111i\u1ec3m t\u1eb7ng qu\u00e0 h\u1ee3p l\u00fd\" class=\"wp-image-331050\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2021\/07\/checklist-qua-tang-thuong-hieu-qua-tang-trung-thu.jpg 1200w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2021\/07\/checklist-qua-tang-thuong-hieu-qua-tang-trung-thu-730x491.jpg 730w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><em>Qu\u00e0 t\u1eb7ng th\u01b0\u01a1ng hi\u1ec7u &#8211; B\u00e1nh Trung Thu cho T\u1eadp \u0111o\u00e0n Ch\u00e1nh Ngh\u0129a Qu\u1ed1c C\u01b0\u1eddng do Sao Kim th\u1ef1c hi\u1ec7n<\/em><\/p>\n\n\n\n<p class=\"has-text-align-left\">> <em>\u0110\u00e2y c\u0169ng l\u00e0 th\u1eddi \u0111i\u1ec3m T\u1ebft Trung thu c\u1eadn k\u1ec1, n\u1ebfu b\u1ea1n \u0111ang mu\u1ed1n t\u00ecm m\u1ed9t m\u00f3n qu\u00e0 \u00fd ngh\u0129a \u0111\u1ec3 t\u1eb7ng kh\u00e1ch h\u00e0ng \u0111\u1ed1i t\u00e1c nh\u00e2n d\u1ecbp T\u1ebft Trung Thu, h\u00e3y tham kh\u1ea3o c\u00e1c thi\u1ebft k\u1ebf c\u1ee7a Sao Kim t\u1ea1i \u0111\u00e2y: <a href=\"https:\/\/home.saokim.com.vn\/shop\"><strong>https:\/\/home.saokim.com.vn\/shop<\/strong><\/a><\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2.6. \u00dd ngh\u0129a c\u1ee7a qu\u00e0 t\u1eb7ng th\u01b0\u01a1ng hi\u1ec7u&nbsp;<\/strong><\/h3>\n\n\n\n<p>T\u1eb7ng qu\u00e0 l\u00e0 c\u00e1ch \u0111\u1ec3 th\u1ec3 hi\u1ec7n t\u00ecnh c\u1ea3m c\u1ee7a ng\u01b0\u1eddi t\u1eb7ng v\u1edbi ng\u01b0\u1eddi \u0111\u01b0\u1ee3c t\u1eb7ng. V\u00ec v\u1eady, qu\u00e0 t\u1eb7ng th\u01b0\u01a1ng hi\u1ec7u th\u1ec3 hi\u1ec7n t\u00ecnh c\u1ea3m, s\u1ef1 y\u00eau qu\u00fd, tri \u00e2n c\u1ee7a doanh nghi\u1ec7p \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd, kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c t\u1eb7ng c\u0169ng c\u00f3 c\u1ea3m gi\u00e1c \u0111\u01b0\u1ee3c y\u00eau qu\u00fd v\u00e0 tin t\u01b0\u1edfng doanh nghi\u1ec7p h\u01a1n.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>2.6.1. \u0110\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/strong><\/h4>\n\n\n\n<p>Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u1ec3 hi\u1ec7n \u00edt nhi\u1ec1u kh\u1ea3 n\u0103ng quan t\u00e2m \u0111\u1ebfn d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p. Vi\u1ec7c t\u1eb7ng qu\u00e0 \u0111\u00fang th\u1eddi \u0111i\u1ec3m s\u1ebd gi\u00fap bi\u1ebfn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00e0nh kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i c\u1ee7a c\u00f4ng ty.<\/p>\n\n\n\n<p>S\u1eed d\u1ee5ng qu\u00e0 t\u1eb7ng c\u0169ng l\u00e0 m\u1ed9t chi\u00eau th\u1ee9c Marketing gi\u00fap t\u0103ng t\u1ef7 l\u1ec7 mua h\u00e0ng hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>2.6.2. \u0110\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i<\/strong><\/h4>\n\n\n\n<p>M\u1ed9t m\u00f3n qu\u00e0 t\u1eb7ng h\u1ee3p l\u00fd s\u1ebd c\u1ee7ng c\u1ed1 l\u00f2ng tin, ni\u1ec1m tin y\u00eau c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p.&nbsp;<\/p>\n\n\n\n<p>\u0110\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng l\u00e2u kh\u00f4ng&nbsp; t\u01b0\u01a1ng t\u00e1c, m\u00f3n qu\u00e0 t\u1eb7ng th\u01b0\u01a1ng hi\u1ec7u s\u1ebd \u0111\u01b0a t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng quay tr\u1edf l\u1ea1i v\u1edbi doanh nghi\u1ec7p, gi\u00fap h\u1ecd nh\u1edb \u0111\u1ebfn doanh nghi\u1ec7p v\u00e0 t\u0103ng kh\u1ea3 n\u0103ng s\u1eed d\u1ee5ng l\u1ea1i c\u00e1c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"807\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2021\/07\/checklist-qua-tang-thuong-hieu-y-nghia-cua-qua-tang-thuong-hieu.jpg\" alt=\"Checklist q\u00f9a t\u1eb7ng th\u01b0\u01a1ng hi\u1ec7u: \u00dd ngh\u0129a c\u1ee7a qu\u00e0 t\u1eb7ng th\u01b0\u01a1ng hi\u1ec7u\" class=\"wp-image-331051\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2021\/07\/checklist-qua-tang-thuong-hieu-y-nghia-cua-qua-tang-thuong-hieu.jpg 1200w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2021\/07\/checklist-qua-tang-thuong-hieu-y-nghia-cua-qua-tang-thuong-hieu-730x491.jpg 730w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p><em>Qu\u00e0 t\u1eb7ng th\u01b0\u01a1ng hi\u1ec7u gi\u00fap gia t\u0103ng s\u1ef1 y\u00eau m\u1ebfn c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u<\/em><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>2.6.3. \u0110\u1ed1i v\u1edbi nh\u00e2n vi\u00ean<\/strong><\/h4>\n\n\n\n<p>Qu\u00e0 t\u1eb7ng th\u01b0\u01a1ng hi\u1ec7u ch\u00ednh l\u00e0 m\u1ed9t h\u00e0nh \u0111\u1ed9ng kh\u00e9o l\u00e9o th\u1ec3 hi\u1ec7n s\u1ef1 ghi nh\u1eadn, \u0111\u00f3ng g\u00f3p c\u1ee7a doanh nghi\u1ec7p \u0111\u1ed1i v\u1edbi nh\u00e2n vi\u00ean. Kh\u00f4ng ai t\u1eb7ng qu\u00e0 cho m\u1ed9t nh\u00e2n vi\u00ean c\u00f3 n\u0103ng l\u1ef1c, tr\u00ecnh \u0111\u1ed9 k\u00e9m hay th\u00e1i \u0111\u1ed9 kh\u00f4ng t\u1ed1t trong c\u00f4ng vi\u1ec7c. V\u00ec v\u1eady, \u0111\u01b0\u1ee3c nh\u1eadn qu\u00e0 t\u1eb7ng t\u1eeb doanh nghi\u1ec7p khi\u1ebfn nh\u00e2n vi\u00ean c\u1ea3m th\u1ea5y t\u1ef1 h\u00e0o v\u1ec1 b\u1ea3n th\u00e2n v\u00e0 y\u00eau qu\u00fd c\u00f4ng vi\u1ec7c c\u0169ng nh\u01b0 c\u00f4ng ty c\u1ee7a h\u1ecd h\u01a1n.<\/p>\n\n\n\n<p>T\u1ed5ng k\u1ebft<\/p>\n\n\n\n<p>Tr\u00ean \u0111\u00e2y, Sao Kim \u0111\u00e3 chia s\u1ebb cho b\u1ea1n 6 \u0111i\u1ec1u c\u1ea7n bi\u1ebft v\u1ec1 qu\u00e0 t\u1eb7ng th\u01b0\u01a1ng hi\u1ec7u. Hi v\u1ecdng r\u1eb1ng doanh nghi\u1ec7p c\u1ee7a b\u1ea1n l\u1ef1a ch\u1ecdn \u0111\u01b0\u1ee3c qu\u00e0 t\u1eb7ng ph\u00f9 h\u1ee3p \u0111\u1ec3 tri\u1ec3n khai chi\u1ebfn d\u1ecbch marketing, truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n<p><em>> N\u1ebfu b\u1ea1n c\u1ea7n <a href=\"https:\/\/www.saokim.com.vn\/dich-vu\/tu-van-chien-luoc-thuong-hieu\/\"><strong>T\u01b0 v\u1ea5n th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a> th\u00ec \u0111\u1eebng ng\u1ea7n ng\u1ea1i li\u00ean h\u1ec7 v\u1edbi Sao Kim. \u0110\u1ed9i ng\u0169 chuy\u00ean gia c\u1ee7a ch\u00fang t\u00f4i \u0111ang s\u1eb5n s\u00e0ng h\u1ed7 tr\u1ee3 b\u1ea1n v\u00e0 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd h\u01a1n.<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p><strong>Follow c\u00e1c b\u00e0i vi\u1ebft ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a Sao Kim t\u1ea1i:&nbsp;<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.saokim.com.vn\/blog\/\"><strong>Blog Sao Kim<\/strong><\/a>, <a href=\"https:\/\/www.saokim.com.vn\/cam-nang\/\"><strong>C\u1ea9m Nang Sao Kim<\/strong><\/a>&nbsp;<\/p>\n\n\n\n<p><strong>Facebook:<\/strong> <a href=\"https:\/\/www.facebook.com\/saokimbranding\"><strong>Sao Kim Branding<\/strong><\/a><\/p>\n\n\n\n<p><strong>Case study Behance<\/strong>: <a href=\"https:\/\/www.behance.net\/saokimbranding\"><strong>Sao Kim Branding<\/strong><\/a>&nbsp;<\/p>\n\n\n\n<p>#SaoKim #SaoKimBranding #QuaTangThuongHieu #QuaTangDoanhNghiep<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n<div class=\"saokim-link-exchange\"><span id=\"link_142188901\">&#10064; Tham kh\u1ea3o th\u00eam: <span class=\"txtlink\"><a href=\"https:\/\/www.saokim.com.vn\/dich-vu\/thiet-ke-logo\/\" target=\"_blank\" rel=\"dofollow\" title=\"thi\u1ebft k\u1ebf logo c\u00f4ng ty\">Thi\u1ebft k\u1ebf logo c\u00f4ng ty<\/a> <\/span>, <span class=\"txtlink\"><a href=\"https:\/\/www.saokim.com.vn\/dich-vu\/bao-cao-thuong-nien\/\" target=\"_blank\" rel=\"dofollow\" title=\"b\u00e1o c\u00e1o th\u01b0\u1eddng ni\u00ean\">B\u00e1o c\u00e1o th\u01b0\u1eddng ni\u00ean<\/a> <\/span>, <span class=\"txtlink\"><a href=\"https:\/\/www.saokim.com.vn\/dich-vu\/thiet-ke-bao-bi-nhan-mac-san-pham\/\" target=\"_blank\" rel=\"dofollow\" title=\"thi\u1ebft k\u1ebf bao b\u00ec\">Thi\u1ebft k\u1ebf bao b\u00ec<\/a> <\/span><\/span><\/div><div class=\"clearfix\"><\/div>","protected":false},"excerpt":{"rendered":"<p>H\u00e3y c\u00f9ng Sao Kim t\u00ecm hi\u1ec3u v\u1ec1 qu\u00e0 t\u1eb7ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 checklist 6 \u0111i\u1ec1u c\u1ea7n bi\u1ebft v\u1ec1 qu\u00e0 t\u1eb7ng th\u01b0\u01a1ng hi\u1ec7u trong b\u00e0i vi\u1ebft n\u00e0y \u0111\u1ec3 bi\u1ebft tri\u1ec3n khai chi\u1ebfn d\u1ecbch hi\u1ec7u qu\u1ea3<\/p>\n","protected":false},"author":61,"featured_media":331054,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1248],"tags":[],"class_list":["post-331043","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-qua-tang-thuong-hieu"],"acf":[],"views":529,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/331043","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/users\/61"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/comments?post=331043"}],"version-history":[{"count":0,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/331043\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media\/331054"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media?parent=331043"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/categories?post=331043"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/tags?post=331043"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}