{"id":334476,"date":"2025-11-20T14:06:43","date_gmt":"2025-11-20T07:06:43","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=334476"},"modified":"2025-11-20T14:06:45","modified_gmt":"2025-11-20T07:06:45","slug":"dinh-vi-thuong-hieu-loi-thoi-doanh-nghiep-dang-bo-roi-the-he-khach-hang-moi","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/bao-chi\/dinh-vi-thuong-hieu-loi-thoi-doanh-nghiep-dang-bo-roi-the-he-khach-hang-moi\/","title":{"rendered":"\u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u1ed7i th\u1eddi – Doanh nghi\u1ec7p \u0111ang ‘b\u1ecf r\u01a1i’ th\u1ebf h\u1ec7 kh\u00e1ch h\u00e0ng m\u1edbi"},"content":{"rendered":"\n

M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u t\u1eebng vang danh m\u1ed9t th\u1eddi, s\u1edf h\u1eefu th\u1ecb ph\u1ea7n \u0111\u00e1ng m\u01a1 \u01b0\u1edbc, gi\u1edd \u0111\u00e2y l\u1ea1i ch\u1eadt v\u1eadt t\u00ecm ki\u1ebfm s\u1ef1 ch\u00fa \u00fd t\u1eeb th\u1ebf h\u1ec7 kh\u00e1ch h\u00e0ng tr\u1ebb. D\u00f9 v\u1eabn trung th\u00e0nh v\u1edbi \u0111\u1ecbnh v\u1ecb c\u0169, nh\u01b0ng ch\u00ednh \u0111i\u1ec1u \u0111\u00f3 \u0111ang d\u1ea7n tr\u1edf th\u00e0nh \u201cxi\u1ec1ng x\u00edch\u201d v\u00f4 h\u00ecnh, n\u00edu k\u00e9o th\u01b0\u01a1ng hi\u1ec7u \u1edf l\u1ea1i qu\u00e1 kh\u1ee9. Trong khi \u0111\u00f3, th\u1ebf h\u1ec7 ng\u01b0\u1eddi ti\u00eau d\u00f9ng m\u1edbi – Gen Z, Millennials – \u0111ang kh\u00f4ng ng\u1eebng chuy\u1ec3n d\u1ecbch k\u1ef3 v\u1ecdng, h\u00e0nh vi v\u00e0 ti\u00eau chu\u1ea9n l\u1ef1a ch\u1ecdn. Li\u1ec7u th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n c\u00f3 \u0111ang b\u1ecb t\u1ee5t l\u1ea1i ph\u00eda sau ch\u1ec9 v\u00ec kh\u00f4ng ch\u1ecbu thay \u0111\u1ed5i?<\/strong><\/em><\/p>\n\n\n\n

C\u01a1n \u201ckh\u1ee7ng ho\u1ea3ng ng\u1ea7m\u201d mang t\u00ean \u0111\u1ecbnh v\u1ecb l\u1ed7i th\u1eddi<\/h2>\n\n\n\n

Trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng thay \u0111\u1ed5i nhanh ch\u00f3ng, nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u t\u1eebng th\u00e0nh c\u00f4ng \u0111ang d\u1ea7n m\u1ea5t k\u1ebft n\u1ed1i v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng hi\u1ec7n \u0111\u1ea1i, \u0111\u1eb7c bi\u1ec7t l\u00e0 th\u1ebf h\u1ec7 Gen Z v\u00e0 Millennials. Nguy\u00ean nh\u00e2n kh\u00f4ng ch\u1ec9 \u0111\u1ebfn t\u1eeb s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5, m\u00e0 ch\u1ee7 y\u1ebfu do \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 l\u1ed7i th\u1eddi, kh\u00f4ng c\u00f2n ph\u00f9 h\u1ee3p v\u1edbi k\u1ef3 v\u1ecdng v\u00e0 gi\u00e1 tr\u1ecb s\u1ed1ng m\u1edbi c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n

Theo b\u00e1o c\u00e1o World Consumer Outlook 2025 do World Data Lab c\u00f4ng b\u1ed1, ch\u1ec9 ri\u00eang trong n\u0103m 2025, th\u1ebf gi\u1edbi s\u1ebd c\u00f3 th\u00eam 134 tri\u1ec7u ng\u01b0\u1eddi ti\u00eau d\u00f9ng m\u1edbi \u2013 m\u1ee9c t\u0103ng cao nh\u1ea5t k\u1ec3 t\u1eeb sau \u0111\u1ec9nh t\u0103ng tr\u01b0\u1edfng n\u0103m 2021. \u0110\u00e1ng ch\u00fa \u00fd, ph\u1ea7n l\u1edbn trong nh\u00f3m ti\u00eau d\u00f9ng m\u1edbi n\u00e0y l\u00e0 ng\u01b0\u1eddi tr\u1ebb tu\u1ed5i t\u1ea1i c\u00e1c th\u1ecb tr\u01b0\u1eddng \u0111ang ph\u00e1t tri\u1ec3n, d\u1eabn \u0111\u1ea7u l\u00e0 \u1ea4n \u0110\u1ed9 v\u1edbi 47 tri\u1ec7u ng\u01b0\u1eddi v\u00e0 Trung Qu\u1ed1c v\u1edbi 30 tri\u1ec7u. Kh\u00f4ng ch\u1ec9 gia t\u0103ng v\u1ec1 l\u01b0\u1ee3ng, nh\u00f3m kh\u00e1ch h\u00e0ng tr\u1ebb c\u00f2n cho th\u1ea5y s\u1ef1 thay \u0111\u1ed5i s\u00e2u s\u1eafc v\u1ec1 gi\u00e1 tr\u1ecb, k\u1ef3 v\u1ecdng v\u00e0 ti\u00eau chu\u1ea9n l\u1ef1a ch\u1ecdn th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n

Trong \u0111\u00f3, Gen Z \u0111ang n\u1ed5i l\u00ean nh\u01b0 m\u1ed9t \u201ctrung t\u00e2m quy\u1ec1n l\u1ef1c\u201d m\u1edbi c\u1ee7a th\u1ecb tr\u01b0\u1eddng ti\u00eau d\u00f9ng to\u00e0n c\u1ea7u. V\u1edbi quy m\u00f4 d\u00e2n s\u1ed1 kho\u1ea3ng 2 t\u1ef7 ng\u01b0\u1eddi, th\u1ebf h\u1ec7 n\u00e0y kh\u00f4ng ch\u1ec9 \u0111\u00f4ng \u0111\u1ea3o m\u00e0 c\u00f2n \u0111\u01b0\u1ee3c d\u1ef1 \u0111o\u00e1n s\u1ebd tr\u1edf th\u00e0nh th\u1ebf h\u1ec7 gi\u00e0u c\u00f3 v\u00e0 to\u00e0n c\u1ea7u h\u00f3a nh\u1ea5t trong l\u1ecbch s\u1eed. M\u1eb7c d\u00f9 hi\u1ec7n t\u1ea1i m\u1ee9c chi ti\u00eau c\u1ee7a Gen Z ch\u01b0a v\u01b0\u1ee3t qua c\u00e1c th\u1ebf h\u1ec7 tr\u01b0\u1edbc, nh\u01b0ng n\u1ebfu so s\u00e1nh theo t\u1eebng \u0111\u1ed9 tu\u1ed5i, h\u1ecd l\u1ea1i chi ti\u00eau nhi\u1ec1u h\u01a1n r\u00f5 r\u1ec7t. B\u00e1o c\u00e1o d\u1ef1 b\u00e1o r\u1eb1ng, \u0111\u1ebfn n\u0103m 2034, Gen Z s\u1ebd th\u1ed1ng l\u0129nh chi ti\u00eau t\u1ea1i h\u1ea7u h\u1ebft c\u00e1c th\u1ecb tr\u01b0\u1eddng m\u1edbi n\u1ed5i.<\/p>\n\n\n\n

S\u1ef1 m\u1edf r\u1ed9ng nhanh ch\u00f3ng v\u1ec1 c\u1ea3 ch\u1ea5t v\u00e0 l\u01b0\u1ee3ng c\u1ee7a nh\u00f3m kh\u00e1ch h\u00e0ng tr\u1ebb \u0111ang \u0111\u1eb7t ra th\u00e1ch th\u1ee9c kh\u00f4ng nh\u1ecf cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u v\u1ed1n g\u1eafn li\u1ec1n v\u1edbi \u0111\u1ecbnh v\u1ecb truy\u1ec1n th\u1ed1ng. Nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u t\u1eebng \u0111\u01b0\u1ee3c xem l\u00e0 \u201cchu\u1ea9n m\u1ef1c\u201d v\u1edbi th\u1ebf h\u1ec7 Gen X hay Millennials, gi\u1edd \u0111\u00e2y \u0111ang b\u1ecb \u0111\u00e1nh gi\u00e1 l\u00e0 l\u1ed7i th\u1eddi, xa r\u1eddi th\u1ef1c ti\u1ec5n s\u1ed1ng v\u00e0 c\u1ea3m x\u00fac c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng hi\u1ec7n \u0111\u1ea1i.<\/p>\n\n\n\n

\"Gen
Gen Z nh\u01b0 m\u1ed9t \u201ctrung t\u00e2m quy\u1ec1n l\u1ef1c\u201d m\u1edbi c\u1ee7a th\u1ecb tr\u01b0\u1eddng ti\u00eau d\u00f9ng to\u00e0n c\u1ea7u<\/em><\/figcaption><\/figure>\n\n\n\n

Tr\u00ean th\u1ef1c t\u1ebf, t\u1ea1i Vi\u1ec7t Nam, l\u00e0n s\u00f3ng n\u00e0y \u0111\u00e3 b\u1eaft \u0111\u1ea7u th\u1ec3 hi\u1ec7n r\u00f5 qua s\u1ef1 tho\u00e1i tr\u00e0o c\u1ee7a nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u local brand. Lep\u2019, th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang n\u1eef Vi\u1ec7t Nam sau 8 n\u0103m x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh v\u1edbi nh\u1eefng thi\u1ebft k\u1ebf \u0111\u1eadm ch\u1ea5t n\u1eef t\u00ednh nh\u01b0 v\u00e1y hoa v\u00e0 \u00e1o d\u00e0i, ph\u1ea3i thu h\u1eb9p ho\u1ea1t \u0111\u1ed9ng v\u00ec kh\u00f4ng theo k\u1ecbp gu\u1ed3ng quay c\u1ee7a th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n

N\u1ebfu kh\u00f4ng b\u1eaft k\u1ecbp v\u1edbi l\u00e0n s\u00f3ng chuy\u1ec3n \u0111\u1ed5i gi\u00e1 tr\u1ecb, doanh nghi\u1ec7p c\u00f3 th\u1ec3 v\u1eabn s\u1ed1ng trong k\u00fd \u1ee9c th\u01b0\u01a1ng hi\u1ec7u c\u0169, nh\u01b0ng \u0111\u00e3 b\u1ecb ng\u01b0\u1eddi ti\u00eau d\u00f9ng m\u1edbi\u2026 l\u1eb7ng l\u1ebd r\u1eddi b\u1ecf. V\u00e0 c\u01a1n \u201ckh\u1ee7ng ho\u1ea3ng ng\u1ea7m\u201d \u0111\u00f3 ch\u00ednh l\u00e0 ranh gi\u1edbi gi\u1eefa vi\u1ec7c ti\u1ebfp t\u1ee5c t\u0103ng tr\u01b0\u1edfng hay b\u1ecb \u0111\u00e0o th\u1ea3i.<\/p>\n\n\n\n

T\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u – Gi\u1ea3i ph\u00e1p \u0111\u1ec3 kh\u00f4ng b\u1ecb b\u1ecf l\u1ea1i<\/h2>\n\n\n\n

M\u1ed9t trong nh\u1eefng ng\u1ed9 nh\u1eadn ph\u1ed5 bi\u1ebfn l\u00e0 cho r\u1eb1ng t\u00e1i \u0111\u1ecbnh v\u1ecb \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c thay \u0111\u1ed5i slogan hay h\u00ecnh \u1ea3nh nh\u1eadn di\u1ec7n. Tr\u00ean th\u1ef1c t\u1ebf, t\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u00e0 qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng l\u1ea1i c\u00e1ch doanh nghi\u1ec7p \u0111\u01b0\u1ee3c c\u1ea3m nh\u1eadn trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng, d\u1ef1a tr\u00ean s\u1ef1 hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1: Th\u1ecb tr\u01b0\u1eddng hi\u1ec7n t\u1ea1i v\u00e0 b\u1ed1i c\u1ea3nh c\u1ea1nh tranh; Gi\u00e1 tr\u1ecb s\u1ed1ng v\u00e0 nhu c\u1ea7u m\u1edbi c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau; N\u0103ng l\u1ef1c c\u1ed1t l\u00f5i v\u00e0 t\u1ea7m nh\u00ecn ph\u00e1t tri\u1ec3n c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n

Qu\u00e1 tr\u00ecnh n\u00e0y kh\u00f4ng ch\u1ec9 c\u1ea7n chi\u1ebfn l\u01b0\u1ee3c, m\u00e0 c\u00f2n \u0111\u00f2i h\u1ecfi s\u1ef1 nh\u1ea5t qu\u00e1n trong m\u1ecdi \u0111i\u1ec3m ch\u1ea1m th\u01b0\u01a1ng hi\u1ec7u \u2013 t\u1eeb s\u1ea3n ph\u1ea9m, tr\u1ea3i nghi\u1ec7m, truy\u1ec1n th\u00f4ng \u0111\u1ebfn v\u0103n h\u00f3a n\u1ed9i b\u1ed9. M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u ch\u1ec9 th\u1eadt s\u1ef1 \u0111\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb l\u1ea1i th\u00e0nh c\u00f4ng khi kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y \u201c\u0111\u01b0\u1ee3c hi\u1ec3u\u201d v\u00e0 \u201cmu\u1ed1n g\u1eafn b\u00f3\u201d v\u1edbi n\u00f3 trong m\u1ed9t b\u1ed1i c\u1ea3nh m\u1edbi.<\/p>\n\n\n\n

C\u00e1c th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t \u0111ang ng\u00e0y c\u00e0ng nh\u1eadn th\u1ee9c r\u00f5 h\u01a1n r\u1eb1ng vi\u1ec7c t\u00e1i \u0111\u1ecbnh v\u1ecb kh\u00f4ng ch\u1ec9 l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 b\u1ee9t ph\u00e1, m\u00e0 \u0111\u00f4i khi c\u00f2n l\u00e0 bi\u1ec7n ph\u00e1p s\u1ed1ng c\u00f2n \u0111\u1ec3 duy tr\u00ec v\u1ecb th\u1ebf c\u1ea1nh tranh trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng thay \u0111\u1ed5i nhanh ch\u00f3ng. Tuy nhi\u00ean, \u0111\u1ec3 t\u00e1i \u0111\u1ecbnh v\u1ecb th\u00e0nh c\u00f4ng, th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n b\u1eaft \u0111\u1ea7u t\u1eeb nh\u1eefng d\u1ea5u hi\u1ec7u cho th\u1ea5y \u0111\u1ecbnh v\u1ecb c\u0169 kh\u00f4ng c\u00f2n ph\u00f9 h\u1ee3p.<\/p>\n\n\n\n

\"Vinamilk
Vinamilk t\u00e1i \u0111\u1ecbnh v\u1ecb \u0111\u1ec3 duy tr\u00ec v\u1ecb th\u1ebf s\u1ed1 1 t\u1ea1i Vi\u1ec7t Nam v\u00e0 chinh ph\u1ee5c nhi\u1ec1u th\u1ecb tr\u01b0\u1eddng v\u1edbi c\u00e1c n\u1ec1n v\u0103n h\u00f3a kh\u00e1c nhau tr\u00ean th\u1ebf gi\u1edbi<\/em><\/figcaption><\/figure>\n\n\n\n

M\u1ed9t trong nh\u1eefng d\u1ea5u hi\u1ec7u d\u1ec5 nh\u1eadn bi\u1ebft nh\u1ea5t l\u00e0 doanh thu c\u00f3 d\u1ea5u hi\u1ec7u ch\u1eefng l\u1ea1i, d\u00f9 doanh nghi\u1ec7p v\u1eabn \u0111\u1ea7u t\u01b0 v\u00e0o qu\u1ea3ng b\u00e1 v\u00e0 gi\u1eef ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m \u1ed5n \u0111\u1ecbnh. \u0110\u00e2y l\u00e0 bi\u1ec3u hi\u1ec7n c\u1ee7a vi\u1ec7c th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 kh\u00f4ng c\u00f2n t\u1ea1o ra \u0111\u01b0\u1ee3c s\u1ef1 k\u1ebft n\u1ed1i ho\u1eb7c kh\u00e1c bi\u1ec7t \u0111\u1ee7 l\u1edbn \u0111\u1ec3 th\u00fac \u0111\u1ea9y h\u00e0nh vi mua h\u00e0ng t\u1eeb ng\u01b0\u1eddi ti\u00eau d\u00f9ng m\u1edbi.<\/p>\n\n\n\n

Ti\u1ebfp theo l\u00e0 hi\u1ec7n t\u01b0\u1ee3ng th\u01b0\u01a1ng hi\u1ec7u tr\u1edf n\u00ean \u201cv\u00f4 h\u00ecnh\u201d trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng tr\u1ebb – kh\u00f4ng c\u00f2n \u0111\u01b0\u1ee3c nh\u1eafc \u0111\u1ebfn, chia s\u1ebb hay t\u00ecm ki\u1ebfm tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng s\u1ed1. \u0110i\u1ec1u n\u00e0y \u0111\u1eb7c bi\u1ec7t nguy hi\u1ec3m trong th\u1eddi \u0111\u1ea1i s\u1ed1 h\u00f3a, n\u01a1i h\u00e0nh vi ti\u00eau d\u00f9ng ch\u1ecbu \u1ea3nh h\u01b0\u1edfng m\u1ea1nh m\u1ebd t\u1eeb m\u1ea1ng x\u00e3 h\u1ed9i, \u0111\u00e1nh gi\u00e1 c\u1ed9ng \u0111\u1ed3ng v\u00e0 tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n h\u00f3a.<\/p>\n\n\n\n

Ngo\u00e0i ra, doanh nghi\u1ec7p c\u00f3 th\u1ec3 c\u1ea7n t\u00e1i \u0111\u1ecbnh v\u1ecb khi b\u01b0\u1edbc v\u00e0o giai \u0111o\u1ea1n ph\u00e1t tri\u1ec3n m\u1edbi nh\u01b0 m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng, ra m\u1eaft d\u00f2ng s\u1ea3n ph\u1ea9m cao c\u1ea5p h\u01a1n, ho\u1eb7c chuy\u1ec3n \u0111\u1ed5i m\u00f4 h\u00ecnh kinh doanh (t\u1eeb offline sang online, t\u1eeb FMCG sang D2C,…). Trong nh\u1eefng tr\u01b0\u1eddng h\u1ee3p n\u00e0y, \u0111\u1ecbnh v\u1ecb c\u0169 kh\u00f4ng c\u00f2n bao qu\u00e1t \u0111\u01b0\u1ee3c t\u1ea7m nh\u00ecn m\u1edbi v\u00e0 s\u1ebd tr\u1edf th\u00e0nh r\u00e0o c\u1ea3n n\u1ebfu kh\u00f4ng \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh t\u01b0\u01a1ng \u1ee9ng.<\/p>\n\n\n\n

Tuy nhi\u00ean, b\u00e0i h\u1ecdc t\u1eeb nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u th\u1ea5t b\u1ea1i c\u0169ng cho th\u1ea5y, t\u00e1i \u0111\u1ecbnh v\u1ecb sai th\u1eddi \u0111i\u1ec3m ho\u1eb7c thi\u1ebfu chi\u1ebfn l\u01b0\u1ee3c c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn r\u1ee7i ro m\u1ea5t kh\u00e1ch h\u00e0ng trung th\u00e0nh v\u00e0 l\u00e0m lo\u00e3ng b\u1ea3n s\u1eafc th\u01b0\u01a1ng hi\u1ec7u. Nh\u01b0 tr\u01b0\u1eddng h\u1ee3p Trung Nguy\u00ean Legend, vi\u1ec7c chuy\u1ec3n \u0111\u1ed5i t\u1eeb h\u00ecnh \u1ea3nh \u0111\u1ea1i ch\u00fang sang m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u201cc\u00e0 ph\u00ea tri\u1ebft \u0111\u1ea1o\u201d d\u00f9 mang t\u00ednh \u0111\u1ed9t ph\u00e1, nh\u01b0ng l\u1ea1i t\u1ea1o ra kho\u1ea3ng c\u00e1ch v\u1edbi nh\u00f3m kh\u00e1ch h\u00e0ng truy\u1ec1n th\u1ed1ng – nh\u1eefng ng\u01b0\u1eddi t\u1eebng g\u1eafn b\u00f3 v\u1edbi th\u01b0\u01a1ng hi\u1ec7u v\u00ec s\u1ef1 g\u1ea7n g\u0169i v\u00e0 d\u1ec5 ti\u1ebfp c\u1eadn.<\/p>\n\n\n\n

Doanh nghi\u1ec7p c\u1ea7n l\u00e0m g\u00ec \u0111\u1ec3 t\u00e1i \u0111\u1ecbnh v\u1ecb th\u00e0nh c\u00f4ng?<\/h2>\n\n\n\n

\u0110\u1ec3 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c t\u00e1i \u0111\u1ecbnh v\u1ecb th\u1ef1c s\u1ef1 hi\u1ec7u qu\u1ea3 v\u00e0 mang t\u00ednh b\u1ec1n v\u1eefng, doanh nghi\u1ec7p c\u1ea7n v\u01b0\u1ee3t qua t\u01b0 duy “l\u00e0m m\u1edbi b\u1ec1 m\u1eb7t” v\u00e0 thay v\u00e0o \u0111\u00f3, h\u01b0\u1edbng \u0111\u1ebfn m\u1ed9t cu\u1ed9c t\u00e1i ki\u1ebfn t\u1ea1o th\u01b0\u01a1ng hi\u1ec7u to\u00e0n di\u1ec7n t\u1eeb tr\u1ea3i nghi\u1ec7m \u0111\u1ebfn gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i.<\/p>\n\n\n\n

Vi\u1ec7c t\u00edch h\u1ee3p AI, Big Data v\u00e0 c\u00e1c n\u1ec1n t\u1ea3ng Martech cho ph\u00e9p doanh nghi\u1ec7p ph\u00e2n t\u00edch h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng, t\u1ea1o ra c\u00e1c th\u00f4ng \u0111i\u1ec7p \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a cao \u0111\u1ed9, t\u1ed1i \u01b0u h\u00f3a tr\u1ea3i nghi\u1ec7m v\u00e0 ph\u1ea3n h\u1ed3i k\u1ecbp th\u1eddi theo t\u1eebng ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng. Song song v\u1edbi c\u00f4ng ngh\u1ec7, m\u1ed9t xu h\u01b0\u1edbng kh\u00e1c ng\u00e0y c\u00e0ng c\u00f3 tr\u1ecdng s\u1ed1 cao trong qu\u00e1 tr\u00ecnh t\u00e1i \u0111\u1ecbnh v\u1ecb l\u00e0 chi\u1ebfn l\u01b0\u1ee3c ESG – m\u00f4i tr\u01b0\u1eddng, x\u00e3 h\u1ed9i v\u00e0 qu\u1ea3n tr\u1ecb b\u1ec1n v\u1eefng. Gen Z v\u00e0 Millennials kh\u00f4ng ch\u1ec9 ch\u1ecdn s\u1ea3n ph\u1ea9m t\u1ed1t m\u00e0 c\u00f2n quan t\u00e2m \u0111\u1ebfn vi\u1ec7c th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3 c\u00f3 tr\u00e1ch nhi\u1ec7m v\u1edbi c\u1ed9ng \u0111\u1ed3ng v\u00e0 h\u00e0nh tinh hay kh\u00f4ng.<\/p>\n\n\n\n

T\u00e1i \u0111\u1ecbnh v\u1ecb th\u00e0nh c\u00f4ng trong th\u1eadp k\u1ef7 t\u1edbi s\u1ebd \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ch\u1ec9 thuy\u1ebft ph\u1ee5c b\u1eb1ng s\u1ea3n ph\u1ea9m, m\u00e0 c\u00f2n b\u1eb1ng cam k\u1ebft ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng, gi\u00e1 tr\u1ecb nh\u00e2n v\u0103n, v\u00e0 kh\u1ea3 n\u0103ng t\u1ea1o ra t\u00e1c \u0111\u1ed9ng t\u00edch c\u1ef1c cho x\u00e3 h\u1ed9i.<\/p>\n\n\n\n

Sao Kim Branding l\u00e0 m\u1ed9t trong nh\u1eefng \u0111\u01a1n v\u1ecb ti\u00ean phong v\u00e0 d\u1eabn \u0111\u1ea7u trong l\u0129nh v\u1ef1c t\u01b0 v\u1ea5n chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u t\u1ea1i Vi\u1ec7t Nam. V\u1edbi h\u01a1n 15 n\u0103m kinh nghi\u1ec7m, Sao Kim \u0111\u00e3 \u0111\u1ed3ng h\u00e0nh c\u00f9ng h\u01a1n 10.000 doanh nghi\u1ec7p trong v\u00e0 ngo\u00e0i n\u01b0\u1edbc, t\u1eeb c\u00e1c t\u1eadp \u0111o\u00e0n l\u1edbn \u0111\u1ebfn c\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf, gi\u00fap h\u1ecd x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch b\u00e0i b\u1ea3n v\u00e0 hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n

Sao Kim cung c\u1ea5p m\u1ed9t h\u1ec7 sinh th\u00e1i d\u1ecbch v\u1ee5 to\u00e0n di\u1ec7n, bao g\u1ed3m: t\u01b0 v\u1ea5n chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u, thi\u1ebft k\u1ebf h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng, tri\u1ec3n khai th\u01b0\u01a1ng hi\u1ec7u tr\u00ean n\u1ec1n t\u1ea3ng s\u1ed1, v\u00e0 \u0111\u00e0o t\u1ea1o ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u. \u0110\u1ed9i ng\u0169 chuy\u00ean gia c\u1ee7a Sao Kim l\u00e0 nh\u1eefng ng\u01b0\u1eddi gi\u00e0u kinh nghi\u1ec7m, am hi\u1ec3u s\u00e2u s\u1eafc v\u1ec1 th\u1ecb tr\u01b0\u1eddng v\u00e0 lu\u00f4n c\u1eadp nh\u1eadt nh\u1eefng xu h\u01b0\u1edbng m\u1edbi nh\u1ea5t trong l\u0129nh v\u1ef1c th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n

V\u1edbi ph\u01b0\u01a1ng ch\u00e2m “Gi\u00fap doanh nghi\u1ec7p t\u0103ng l\u1ee3i th\u1ebf c\u1ea1nh tranh b\u1eb1ng vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh”, Sao Kim cam k\u1ebft mang \u0111\u1ebfn nh\u1eefng gi\u1ea3i ph\u00e1p th\u01b0\u01a1ng hi\u1ec7u t\u1ed1i \u01b0u, gi\u00fap doanh nghi\u1ec7p kh\u00f4ng ch\u1ec9 t\u1ed3n t\u1ea1i m\u00e0 c\u00f2n ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng trong m\u00f4i tr\u01b0\u1eddng kinh doanh \u0111\u1ea7y bi\u1ebfn \u0111\u1ed9ng. S\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a c\u00e1c d\u1ef1 \u00e1n m\u00e0 Sao Kim th\u1ef1c hi\u1ec7n \u0111\u00e3 \u0111\u01b0\u1ee3c minh ch\u1ee9ng qua s\u1ef1 h\u00e0i l\u00f2ng v\u00e0 tin t\u01b0\u1edfng c\u1ee7a h\u00e0ng ngh\u00ecn kh\u00e1ch h\u00e0ng trong nhi\u1ec1u l\u0129nh v\u1ef1c kh\u00e1c nhau.<\/p>\n\n\n\n

N\u1ebfu b\u1ea1n \u0111ang t\u00ecm ki\u1ebfm m\u1ed9t \u0111\u1ed1i t\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u00e1ng tin c\u1eady \u0111\u1ec3 \u0111\u1ed3ng h\u00e0nh tr\u00ean h\u00e0nh tr\u00ecnh x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u, Sao Kim Branding ch\u00ednh l\u00e0 l\u1ef1a ch\u1ecdn h\u00e0ng \u0111\u1ea7u. H\u00e3y li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i \u0111\u1ec3 c\u00f9ng nhau ki\u1ebfn t\u1ea1o n\u00ean nh\u1eefng gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u b\u1ec1n v\u1eefng v\u00e0 kh\u00e1c bi\u1ec7t.<\/p>\n\n\n\n

SAO KIM BRANDING<\/strong><\/p>\n\n\n\n

T\u01b0 v\u1ea5n chi\u1ebfn l\u01b0\u1ee3c 1:1 v\u1edbi chuy\u00ean gia th\u01b0\u01a1ng hi\u1ec7u t\u1ea1i Sao Kim Branding<\/p>\n\n\n\n

– Hotline: 0964.699.499<\/p>\n\n\n\n

– Email: tuvan@saokim.com.vn<\/p>\n\n\n\n

T\u1ea3i ngay Ebook: T\u00e1i \u0111\u1ecbnh v\u1ecb – Ch\u00eca kh\u00f3a v\u01b0\u01a1n t\u1ea7m th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t<\/strong><\/a><\/p>\n\n\n\n

Kh\u00e1m ph\u00e1 gi\u1ea3i ph\u00e1p Re-branding to\u00e0n di\u1ec7n t\u1ea1i \u0111\u00e2y<\/strong><\/a><\/p>\n\n\n\n

Ngu\u1ed3n: T\u1ea1p ch\u00ed Vi\u1ec7t Nam H\u1ed9i nh\u1eadp<\/a><\/strong><\/p>\n

❐ Tham kh\u1ea3o th\u00eam: \u0111\u1eb7t t\u00ean th\u01b0\u01a1ng hi\u1ec7u<\/a> <\/span>, \u0111\u0103ng k\u00fd \u0111\u1ed9c quy\u1ec1n logo<\/a> <\/span>, Thi\u1ebft k\u1ebf web cao c\u1ea5p<\/a> <\/span><\/span><\/div>
<\/div>","protected":false},"excerpt":{"rendered":"

M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u t\u1eebng vang danh m\u1ed9t th\u1eddi, s\u1edf h\u1eefu th\u1ecb ph\u1ea7n \u0111\u00e1ng m\u01a1 \u01b0\u1edbc, gi\u1edd \u0111\u00e2y l\u1ea1i ch\u1eadt v\u1eadt t\u00ecm ki\u1ebfm s\u1ef1 ch\u00fa \u00fd t\u1eeb th\u1ebf h\u1ec7 kh\u00e1ch h\u00e0ng tr\u1ebb. D\u00f9 v\u1eabn trung th\u00e0nh v\u1edbi \u0111\u1ecbnh v\u1ecb c\u0169, nh\u01b0ng ch\u00ednh \u0111i\u1ec1u \u0111\u00f3 \u0111ang d\u1ea7n tr\u1edf th\u00e0nh \u201cxi\u1ec1ng x\u00edch\u201d v\u00f4 h\u00ecnh, n\u00edu k\u00e9o th\u01b0\u01a1ng hi\u1ec7u […]<\/p>\n","protected":false},"author":44,"featured_media":334627,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1270],"tags":[],"class_list":["post-334476","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bao-chi"],"acf":[],"views":500,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/334476","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/users\/44"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/comments?post=334476"}],"version-history":[{"count":9,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/334476\/revisions"}],"predecessor-version":[{"id":334505,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/334476\/revisions\/334505"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media\/334627"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media?parent=334476"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/categories?post=334476"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/tags?post=334476"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}