{"id":334580,"date":"2025-11-20T13:49:22","date_gmt":"2025-11-20T06:49:22","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=334580"},"modified":"2025-11-20T13:49:25","modified_gmt":"2025-11-20T06:49:25","slug":"xay-dung-thuong-hieu-manh-giup-doanh-nghiep-khang-khung-hoang-va-tang-suc-ben-thi-truong","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/bao-chi\/xay-dung-thuong-hieu-manh-giup-doanh-nghiep-khang-khung-hoang-va-tang-suc-ben-thi-truong\/","title":{"rendered":"X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh gi\u00fap doanh nghi\u1ec7p \u201ckh\u00e1ng kh\u1ee7ng ho\u1ea3ng\u201d v\u00e0 t\u0103ng s\u1ee9c b\u1ec1n th\u1ecb tr\u01b0\u1eddng"},"content":{"rendered":"\n

Trong b\u1ed1i c\u1ea3nh kinh t\u1ebf to\u00e0n c\u1ea7u \u0111\u1ea7y bi\u1ebfn \u0111\u1ed9ng v\u1edbi kh\u1ee7ng ho\u1ea3ng th\u01b0\u01a1ng m\u1ea1i, l\u1ea1m ph\u00e1t v\u00e0 \u00e1p l\u1ef1c \u0111\u1ecba ch\u00ednh tr\u1ecb, s\u1ee9c b\u1ec1n c\u1ee7a doanh nghi\u1ec7p kh\u00f4ng c\u00f2n ph\u1ee5 thu\u1ed9c v\u00e0o v\u1ed1n hay c\u00f4ng ngh\u1ec7, m\u00e0 \u1edf kh\u1ea3 n\u0103ng x\u00e2y d\u1ef1ng ni\u1ec1m tin th\u1ecb tr\u01b0\u1eddng th\u00f4ng qua th\u01b0\u01a1ng hi\u1ec7u.<\/em><\/p>\n\n\n\n

\"X\u00e2y<\/figure>\n\n\n\n

C\u01a1n b\u00e3o thu\u1ebf quan – m\u1edf m\u00e0n cho cu\u1ed9c kh\u1ee7ng ho\u1ea3ng th\u01b0\u01a1ng m\u1ea1i to\u00e0n c\u1ea7u<\/h2>\n\n\n\n

Th\u00e1ng 3\/2025, T\u1ed5ng th\u1ed1ng Hoa K\u1ef3 Donald Trump m\u1ed9t l\u1ea7n n\u1eefa khi\u1ebfn c\u1ed9ng \u0111\u1ed3ng doanh nghi\u1ec7p to\u00e0n c\u1ea7u chao \u0111\u1ea3o khi tuy\u00ean b\u1ed1 t\u00e1i \u00e1p d\u1ee5ng ch\u00ednh s\u00e1ch thu\u1ebf quan kh\u1eaft khe l\u00ean h\u00e0ng lo\u1ea1t qu\u1ed1c gia \u2013 bao g\u1ed3m c\u1ea3 c\u00e1c \u0111\u1ed1i t\u00e1c th\u01b0\u01a1ng m\u1ea1i l\u1edbn nh\u01b0 Li\u00ean minh Ch\u00e2u \u00c2u, Nh\u1eadt B\u1ea3n, H\u00e0n Qu\u1ed1c v\u00e0 c\u00e1c n\u1ec1n kinh t\u1ebf \u0111ang ph\u00e1t tri\u1ec3n trong \u0111\u00f3 c\u00f3 Vi\u1ec7t Nam. M\u1ee9c thu\u1ebf t\u0103ng cao kh\u00f4ng ch\u1ec9 \u00e1p d\u1ee5ng v\u1edbi th\u00e9p, nh\u00f4m hay linh ki\u1ec7n \u0111i\u1ec7n t\u1eed, m\u00e0 c\u00f2n lan r\u1ed9ng sang h\u00e0ng ti\u00eau d\u00f9ng, d\u1ec7t may, th\u1ef1c ph\u1ea9m ch\u1ebf bi\u1ebfn \u2013 nh\u1eefng ng\u00e0nh h\u00e0ng ch\u1ee7 l\u1ef1c c\u1ee7a Vi\u1ec7t Nam tr\u00ean th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf.<\/p>\n\n\n\n

Trong b\u1ed1i c\u1ea3nh chu\u1ed7i cung \u1ee9ng to\u00e0n c\u1ea7u ch\u01b0a k\u1ecbp ph\u1ee5c h\u1ed3i ho\u00e0n to\u00e0n sau \u0111\u1ea1i d\u1ecbch COVID-19, \u0111\u1ed9ng th\u00e1i n\u00e0y nh\u01b0 m\u1ed9t \u201cc\u01a1n b\u00e3o th\u1ee9 hai\u201d t\u1ea5n c\u00f4ng tr\u1ef1c di\u1ec7n v\u00e0o n\u0103ng l\u1ef1c c\u1ea1nh tranh c\u1ee7a doanh nghi\u1ec7p xu\u1ea5t kh\u1ea9u. Chi ph\u00ed \u0111\u1ea7u v\u00e0o t\u0103ng, r\u00e0o c\u1ea3n th\u01b0\u01a1ng m\u1ea1i cao h\u01a1n, v\u00f2ng \u0111\u1eddi s\u1ea3n ph\u1ea9m ng\u1eafn l\u1ea1i \u2013 \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c doanh nghi\u1ec7p Vi\u1ec7t kh\u00f4ng c\u00f2n th\u1eddi gian \u0111\u1ec3 ph\u1ea3n \u1ee9ng m\u1ed9t c\u00e1ch th\u1ee5 \u0111\u1ed9ng.<\/p>\n\n\n\n

Tuy nhi\u00ean, n\u1ebfu nh\u00ecn l\u1ea1i nh\u1eefng cu\u1ed9c kh\u1ee7ng ho\u1ea3ng tr\u01b0\u1edbc \u2013 t\u1eeb chi\u1ebfn tranh th\u01b0\u01a1ng m\u1ea1i M\u1ef9 – Trung, \u0111\u1ea1i d\u1ecbch to\u00e0n c\u1ea7u, \u0111\u1ebfn bi\u1ebfn \u0111\u1ed9ng t\u1ef7 gi\u00e1 \u2013 v\u1eabn c\u00f3 nh\u1eefng doanh nghi\u1ec7p tr\u1ee5 v\u1eefng, th\u1eadm ch\u00ed m\u1edf r\u1ed9ng th\u1ecb ph\u1ea7n. H\u1ecd c\u00f3 \u0111i\u1ec3m chung g\u00ec? Kh\u00f4ng ph\u1ea3i quy m\u00f4 v\u1ed1n, kh\u00f4ng h\u1eb3n l\u00e0 c\u00f4ng ngh\u1ec7 v\u01b0\u1ee3t tr\u1ed9i \u2013 m\u00e0 ch\u00ednh l\u00e0 th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh, \u0111\u00e3 \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng b\u00e0i b\u1ea3n, c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng th\u1ef1c ch\u1ea5t tr\u00ean th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau.<\/p>\n\n\n\n

Trong m\u1ed9t th\u1ebf gi\u1edbi \u0111\u1ea7y b\u1ea5t \u0111\u1ecbnh, n\u01a1i gi\u00e1 c\u1ea3 bi\u1ebfn \u0111\u1ed9ng theo d\u00f2ng tweet, ch\u00ednh s\u00e1ch thay \u0111\u1ed5i ch\u1ec9 sau m\u1ed9t \u0111\u00eam, th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng c\u00f2n l\u00e0 \u201cl\u1edbp \u00e1o truy\u1ec1n th\u00f4ng\u201d m\u00e0 tr\u1edf th\u00e0nh t\u00e0i s\u1ea3n chi\u1ebfn l\u01b0\u1ee3c gi\u00fap doanh nghi\u1ec7p kh\u00e1ng kh\u1ee7ng ho\u1ea3ng, gi\u1eef ni\u1ec1m tin v\u00e0 duy tr\u00ec v\u1ecb th\u1ebf c\u1ea1nh tranh. \u0110\u00e2y kh\u00f4ng ph\u1ea3i l\u00e0 l\u1ef1a ch\u1ecdn, m\u00e0 l\u00e0 y\u00eau c\u1ea7u s\u1ed1ng c\u00f2n.<\/p>\n\n\n\n

X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u – \u0110\u1ea7u t\u01b0 d\u00e0i h\u1ea1n cho s\u1ee9c b\u1ec1n th\u1ecb tr\u01b0\u1eddng<\/h2>\n\n\n\n

Gi\u1eefa m\u1ed9t th\u1ecb tr\u01b0\u1eddng \u0111\u1ea7y b\u1ea5t \u0111\u1ecbnh, nhi\u1ec1u doanh nghi\u1ec7p c\u00f3 xu h\u01b0\u1edbng ph\u1ea3n \u1ee9ng nhanh b\u1eb1ng c\u00e1c gi\u1ea3i ph\u00e1p mang t\u00ednh ng\u1eafn h\u1ea1n nh\u01b0 khuy\u1ebfn m\u00e3i, gi\u1ea3m gi\u00e1, t\u0103ng chi ti\u00eau qu\u1ea3ng c\u00e1o \u0111\u1ec3 k\u00edch c\u1ea7u. Nh\u1eefng c\u00e1ch l\u00e0m n\u00e0y c\u00f3 th\u1ec3 gi\u00fap t\u0103ng doanh s\u1ed1 trong ng\u1eafn h\u1ea1n, nh\u01b0ng v\u1ec1 l\u00e2u d\u00e0i l\u1ea1i khi\u1ebfn th\u01b0\u01a1ng hi\u1ec7u b\u1ecb lo\u00e3ng, bi\u00ean l\u1ee3i nhu\u1eadn b\u1ecb b\u00e0o m\u00f2n v\u00e0 gi\u00e1 tr\u1ecb doanh nghi\u1ec7p gi\u1ea3m s\u00fat.<\/p>\n\n\n\n

Ng\u01b0\u1ee3c l\u1ea1i, nh\u1eefng doanh nghi\u1ec7p ki\u00ean \u0111\u1ecbnh \u0111\u1ea7u t\u01b0 v\u00e0o th\u01b0\u01a1ng hi\u1ec7u \u2013 t\u1eeb chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng v\u00e0 x\u00e2y d\u1ef1ng ni\u1ec1m tin th\u1ecb tr\u01b0\u1eddng \u2013 th\u01b0\u1eddng l\u00e0 nh\u1eefng \u0111\u01a1n v\u1ecb c\u00f3 kh\u1ea3 n\u0103ng ch\u1ed1ng ch\u1ecbu t\u1ed1t nh\u1ea5t khi kh\u1ee7ng ho\u1ea3ng x\u1ea3y ra. Trong th\u1eddi \u0111i\u1ec3m b\u1ea5t \u1ed5n, ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 xu h\u01b0\u1edbng l\u1ef1a ch\u1ecdn nh\u1eefng g\u00ec quen thu\u1ed9c, \u0111\u00e1ng tin c\u1eady v\u00e0 mang l\u1ea1i c\u1ea3m gi\u00e1c an to\u00e0n. \u0110\u00f3 ch\u00ednh l\u00e0 vai tr\u00f2 c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh: tr\u1edf th\u00e0nh m\u1ecf neo ni\u1ec1m tin gi\u1eefa c\u01a1n b\u00e3o th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n

D\u1eef li\u1ec7u t\u1eeb BrandZ (Kantar) cho th\u1ea5y trong cu\u1ed9c kh\u1ee7ng ho\u1ea3ng t\u00e0i ch\u00ednh to\u00e0n c\u1ea7u 2008 – 2009, t\u1ed5ng gi\u00e1 tr\u1ecb c\u1ee7a Top 100 th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh ch\u1ec9 gi\u1ea3m 8%, trong khi th\u1ecb tr\u01b0\u1eddng chung m\u1ea5t h\u01a1n 30%. Sau kh\u1ee7ng ho\u1ea3ng, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u00e0y c\u0169ng ph\u1ee5c h\u1ed3i nhanh h\u01a1n v\u00e0 duy tr\u00ec t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng v\u01b0\u1ee3t tr\u1ed9i. T\u01b0\u01a1ng t\u1ef1, theo b\u00e1o c\u00e1o c\u1ee7a Brand Finance 2023, nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 “m\u1ea1nh” v\u1ec1 nh\u1eadn di\u1ec7n, nh\u1ea5t qu\u00e1n v\u00e0 m\u1ee9c \u0111\u1ed9 y\u00eau th\u00edch kh\u00f4ng nh\u1eefng gi\u1eef v\u1eefng gi\u00e1 tr\u1ecb m\u00e0 c\u00f2n thu h\u00fat \u0111\u1ea7u t\u01b0 nhi\u1ec1u h\u01a1n trong th\u1eddi k\u1ef3 suy tho\u00e1i.<\/p>\n\n\n\n

Th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ph\u1ea3i l\u00e0 l\u1edbp v\u1ecf b\u00ean ngo\u00e0i s\u1ea3n ph\u1ea9m, \u0111\u00f3 l\u00e0 t\u1eadp h\u1ee3p c\u1ee7a s\u1ef1 kh\u00e1c bi\u1ec7t c\u00f3 gi\u00e1 tr\u1ecb, \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng qua th\u1eddi gian b\u1eb1ng s\u1ef1 nh\u1ea5t qu\u00e1n trong h\u00e0nh vi, th\u00f4ng \u0111i\u1ec7p v\u00e0 cam k\u1ebft v\u1edbi kh\u00e1ch h\u00e0ng. M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh t\u1ea1o ra s\u1ee9c b\u1ec1n kh\u00f4ng ch\u1ec9 trong nh\u1eadn th\u1ee9c th\u1ecb tr\u01b0\u1eddng, m\u00e0 c\u1ea3 trong n\u1ed9i l\u1ef1c v\u1eadn h\u00e0nh \u2013 t\u1eeb kh\u1ea3 n\u0103ng gi\u1eef ch\u00e2n nh\u00e2n s\u1ef1, thu h\u00fat \u0111\u1ed1i t\u00e1c \u0111\u1ebfn \u1ed5n \u0111\u1ecbnh t\u00e0i ch\u00ednh. Trong m\u1ed9t th\u1ebf gi\u1edbi ng\u00e0y c\u00e0ng b\u1ea5t \u0111\u1ecbnh, \u0111\u1ea7u t\u01b0 v\u00e0o th\u01b0\u01a1ng hi\u1ec7u l\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0o n\u0103ng l\u1ef1c sinh t\u1ed3n v\u00e0 t\u0103ng tr\u01b0\u1edfng d\u00e0i h\u1ea1n c\u1ee7a doanh nghi\u1ec7p. \u0110\u00e2y kh\u00f4ng ph\u1ea3i l\u00e0 chi ph\u00ed, m\u00e0 l\u00e0 m\u1ed9t lo\u1ea1i \u201cv\u1ed1n t\u00edch l\u0169y\u201d – c\u00e0ng \u0111\u1ea7u t\u01b0 s\u1edbm, hi\u1ec7u qu\u1ea3 c\u00e0ng b\u1ec1n v\u1eefng.<\/p>\n\n\n\n

Th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh v\u01b0\u1ee3t s\u00f3ng l\u1edbn<\/h2>\n\n\n\n

Vi\u1ec7c x\u00e2y d\u1ef1ng v\u00e0 c\u1ee7ng c\u1ed1 th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u1ee9ng minh l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t gi\u00fap doanh nghi\u1ec7p Vi\u1ec7t Nam kh\u00f4ng ch\u1ec9 tr\u1ee5 v\u1eefng m\u00e0 c\u00f2n v\u01b0\u01a1n xa tr\u00ean th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf. M\u1ed9t trong nh\u1eefng v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh l\u00e0 th\u01b0\u01a1ng hi\u1ec7u Vinamilk. N\u0103m 2023, Vinamilk th\u1ef1c hi\u1ec7n b\u01b0\u1edbc t\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u quan tr\u1ecdng sau g\u1ea7n n\u1eeda th\u1ebf k\u1ef7 ph\u00e1t tri\u1ec3n. B\u1ed9 nh\u1eadn di\u1ec7n m\u1edbi v\u1edbi phong c\u00e1ch t\u1ed1i gi\u1ea3n, hi\u1ec7n \u0111\u1ea1i v\u00e0 m\u00e0u s\u1eafc tr\u1ebb trung kh\u00f4ng ch\u1ec9 l\u00e0 s\u1ef1 l\u00e0m m\u1edbi v\u1ec1 h\u00ecnh \u1ea3nh m\u00e0 c\u00f2n th\u1ec3 hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c d\u00e0i h\u1ea1n nh\u1eb1m k\u1ebft n\u1ed1i v\u1edbi th\u1ebf h\u1ec7 ng\u01b0\u1eddi ti\u00eau d\u00f9ng m\u1edbi v\u00e0 m\u1edf r\u1ed9ng v\u1ecb th\u1ebf tr\u00ean th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf.<\/p>\n\n\n\n

Theo kh\u1ea3o s\u00e1t c\u1ee7a Ipsos, sau khi t\u00e1i \u0111\u1ecbnh v\u1ecb, t\u1ef7 l\u1ec7 ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00e1nh gi\u00e1 Vinamilk l\u00e0 th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed5i m\u1edbi v\u00e0 cao c\u1ea5p \u0111\u1ec1u t\u0103ng m\u1ea1nh, cho th\u1ea5y th\u1ecb tr\u01b0\u1eddng \u0111\u00e3 \u0111\u00f3n nh\u1eadn t\u00edch c\u1ef1c. C\u00f9ng v\u1edbi \u0111\u00f3, Vinamilk duy tr\u00ec t\u1ed1c \u0111\u1ed9 \u0111\u1ed5i m\u1edbi s\u1ea3n ph\u1ea9m v\u01b0\u1ee3t tr\u1ed9i – trung b\u00ecnh c\u1ee9 2 ng\u00e0y l\u1ea1i c\u00f3 m\u1ed9t s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c c\u1ea3i ti\u1ebfn ho\u1eb7c ra m\u1eaft. C\u00e2u chuy\u1ec7n c\u1ee7a Vinamilk l\u00e0 minh ch\u1ee9ng r\u00f5 r\u00e0ng cho vi\u1ec7c \u0111\u1ea7u t\u01b0 b\u00e0i b\u1ea3n v\u00e0o th\u01b0\u01a1ng hi\u1ec7u s\u1ebd t\u1ea1o ra l\u1ee3i th\u1ebf c\u1ea1nh tranh b\u1ec1n v\u1eefng.<\/p>\n\n\n\n

N\u1ebfu nh\u01b0 Vinamilk l\u00e0 minh ch\u1ee9ng cho s\u1ef1 \u0111\u1ed5i m\u1edbi \u0111\u1ec3 m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng ti\u00eau d\u00f9ng, th\u00ec TTVN Group l\u1ea1i l\u00e0 v\u00ed d\u1ee5 ti\u00eau bi\u1ec3u cho vi\u1ec7c t\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u nh\u1eb1m n\u00e2ng t\u1ea7m uy t\u00edn v\u00e0 m\u1edf r\u1ed9ng h\u1ee3p t\u00e1c qu\u1ed1c t\u1ebf trong l\u0129nh v\u1ef1c c\u00f4ng nghi\u1ec7p \u2013 n\u0103ng l\u01b0\u1ee3ng. Sau qu\u00e1 tr\u00ecnh t\u01b0 v\u1ea5n v\u00e0 t\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u00f9ng Sao Kim Branding, TTVN Group \u0111\u00e3 chuy\u1ec3n m\u00ecnh m\u1ea1nh m\u1ebd v\u1edbi h\u00ecnh \u1ea3nh chuy\u00ean nghi\u1ec7p, \u0111\u1ecbnh v\u1ecb r\u00f5 r\u00e0ng v\u00e0 chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng nh\u1ea5t qu\u00e1n h\u01a1n.<\/p>\n\n\n\n

Sau \u0111\u00f3, t\u1eadp \u0111o\u00e0n \u0111\u00e3 li\u00ean ti\u1ebfp k\u00fd k\u1ebft nhi\u1ec1u h\u1ee3p \u0111\u1ed3ng h\u1ee3p t\u00e1c v\u1edbi c\u00e1c \u0111\u1ed1i t\u00e1c l\u1edbn nh\u01b0 Tokyo Gas v\u00e0 Kumagai Gumi (Nh\u1eadt B\u1ea3n) cho hai d\u1ef1 \u00e1n \u0111i\u1ec7n gi\u00f3 t\u1ea1i Tr\u00e0 Vinh. Nh\u1eefng b\u01b0\u1edbc ti\u1ebfn n\u00e0y cho th\u1ea5y vi\u1ec7c \u0111\u1ea7u t\u01b0 v\u00e0o th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ch\u1ec9 mang l\u1ea1i gi\u00e1 tr\u1ecb h\u00ecnh \u1ea3nh m\u00e0 c\u00f2n t\u1ea1o ra \u0111\u00f2n b\u1ea9y chi\u1ebfn l\u01b0\u1ee3c th\u1ef1c s\u1ef1, m\u1edf r\u1ed9ng c\u00e1nh c\u1eeda b\u01b0\u1edbc v\u00e0o s\u00e2n ch\u01a1i to\u00e0n c\u1ea7u.<\/p>\n\n\n\n

Xu h\u01b0\u1edbng x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u t\u01b0\u01a1ng lai<\/h2>\n\n\n\n

Th\u01b0\u01a1ng hi\u1ec7u trong k\u1ef7 nguy\u00ean s\u1ed1 kh\u00f4ng c\u00f2n \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a \u0111\u01a1n thu\u1ea7n b\u1eb1ng logo hay slogan, m\u00e0 l\u00e0 tr\u1ea3i nghi\u1ec7m t\u1ed5ng th\u1ec3 v\u00e0 xuy\u00ean su\u1ed1t m\u00e0 kh\u00e1ch h\u00e0ng c\u1ea3m nh\u1eadn trong t\u1eebng \u0111i\u1ec3m ch\u1ea1m \u2013 t\u1eeb online \u0111\u1ebfn offline, t\u1eeb truy\u1ec1n th\u00f4ng \u0111\u1ebfn d\u1ecbch v\u1ee5 h\u1eadu m\u00e3i. Vi\u1ec7c \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 nh\u01b0 AI, Big Data v\u00e0 Martech cho ph\u00e9p th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n h\u00f3a th\u00f4ng \u0111i\u1ec7p, h\u00e0nh vi v\u00e0 tr\u1ea3i nghi\u1ec7m theo th\u1eddi gian th\u1ef1c \u2013 m\u1ed9t y\u1ebfu t\u1ed1 ng\u00e0y c\u00e0ng quan tr\u1ecdng trong b\u1ed1i c\u1ea3nh ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00f2i h\u1ecfi s\u1ef1 th\u1ea5u hi\u1ec3u s\u00e2u s\u1eafc v\u00e0 ph\u1ea3n h\u1ed3i nhanh ch\u00f3ng.<\/p>\n\n\n\n

B\u00ean c\u1ea1nh \u0111\u00f3, c\u00e1c y\u1ebfu t\u1ed1 v\u1ec1 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng (ESG) \u2013 bao g\u1ed3m m\u00f4i tr\u01b0\u1eddng, x\u00e3 h\u1ed9i v\u00e0 qu\u1ea3n tr\u1ecb \u2013 \u0111ang tr\u1edf th\u00e0nh chu\u1ea9n m\u1ef1c kh\u00f4ng th\u1ec3 thi\u1ebfu c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng, \u0111\u1eb7c bi\u1ec7t l\u00e0 th\u1ebf h\u1ec7 tr\u1ebb, kh\u00f4ng ch\u1ec9 ch\u1ecdn s\u1ea3n ph\u1ea9m t\u1ed1t m\u00e0 c\u00f2n quan t\u00e2m \u0111\u1ebfn vi\u1ec7c th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3 c\u00f3 tr\u00e1ch nhi\u1ec7m v\u1edbi c\u1ed9ng \u0111\u1ed3ng v\u00e0 h\u00e0nh tinh hay kh\u00f4ng.<\/p>\n\n\n\n

Xu h\u01b0\u1edbng to\u00e0n c\u1ea7u c\u0169ng cho th\u1ea5y s\u1ef1 chuy\u1ec3n d\u1ecbch m\u1ea1nh t\u1eeb branding t\u0129nh sang branding \u0111\u1ed9ng \u2013 n\u01a1i th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ch\u1ec9 \u0111\u1ecbnh v\u1ecb m\u1ed9t l\u1ea7n v\u00e0 gi\u1eef nguy\u00ean, m\u00e0 ph\u1ea3i li\u00ean t\u1ee5c th\u00edch nghi, l\u00e0m m\u1edbi \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi b\u1ed1i c\u1ea3nh m\u00e0 v\u1eabn gi\u1eef v\u1eefng b\u1ea3n s\u1eafc c\u1ed1t l\u00f5i.<\/p>\n\n\n\n

\u0110\u1ed1i v\u1edbi doanh nghi\u1ec7p Vi\u1ec7t, \u0111i\u1ec1u n\u00e0y \u0111\u1eb7t ra y\u00eau c\u1ea7u c\u1ea5p thi\u1ebft: ph\u1ea3i b\u1eaft nh\u1ecbp nhanh v\u1edbi s\u1ef1 thay \u0111\u1ed5i. Trong th\u1eddi \u0111\u1ea1i ni\u1ec1m tin \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng t\u1eebng ph\u00fat, t\u1ed1c \u0111\u1ed9 t\u1ea1o d\u1ef1ng uy t\u00edn th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 tr\u1edf th\u00e0nh y\u1ebfu t\u1ed1 s\u1ed1ng c\u00f2n \u2013 th\u1eadm ch\u00ed quan tr\u1ecdng h\u01a1n c\u1ea3 t\u1ed1c \u0111\u1ed9 b\u00e1n h\u00e0ng.<\/p>\n\n\n\n

Nh\u00ecn t\u1eeb nh\u1eefng minh ch\u1ee9ng th\u1ef1c ti\u1ec5n c\u00f3 th\u1ec3 kh\u1eb3ng \u0111\u1ecbnh r\u1eb1ng th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh ch\u00ednh l\u00e0 \u201cl\u00e1 ch\u1eafn\u201d gi\u00fap doanh nghi\u1ec7p ch\u1ed1ng l\u1ea1i c\u00e1c cu\u1ed9c kh\u1ee7ng ho\u1ea3ng, \u0111\u1ed3ng th\u1eddi c\u0169ng l\u00e0 \u201cb\u1ec7 ph\u00f3ng\u201d v\u1eefng ch\u1eafc \u0111\u1ec3 d\u1eabn d\u1eaft t\u0103ng tr\u01b0\u1edfng d\u00e0i h\u1ea1n v\u00e0 b\u1ec1n v\u1eefng. Trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng kh\u00f4ng ng\u1eebng bi\u1ebfn \u0111\u1ed9ng, n\u01a1i m\u00e0 s\u1ef1 \u1ed5n \u0111\u1ecbnh tr\u1edf th\u00e0nh khan hi\u1ebfm, th\u00ec th\u01b0\u01a1ng hi\u1ec7u l\u1ea1i ch\u00ednh l\u00e0 \u0111i\u1ec3m t\u1ef1a \u2013 c\u1ea3 trong t\u00e2m tr\u00ed ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u1eabn trong n\u1ed9i l\u1ef1c doanh nghi\u1ec7p.<\/p>\n\n\n\n

\u0110\u1ec3 th\u01b0\u01a1ng hi\u1ec7u th\u1ef1c s\u1ef1 ph\u00e1t huy vai tr\u00f2 chi\u1ebfn l\u01b0\u1ee3c, doanh nghi\u1ec7p Vi\u1ec7t c\u1ea7n thay \u0111\u1ed5i t\u01b0 duy: kh\u00f4ng xem th\u01b0\u01a1ng hi\u1ec7u l\u00e0 ph\u1ea7n vi\u1ec7c c\u1ee7a b\u1ed9 ph\u1eadn marketing, m\u00e0 l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c c\u1ea5p cao, g\u1eafn ch\u1eb7t v\u1edbi t\u1ea7m nh\u00ecn, s\u1ee9 m\u1ec7nh v\u00e0 m\u1ee5c ti\u00eau ph\u00e1t tri\u1ec3n d\u00e0i h\u1ea1n. H\u00e0nh tr\u00ecnh n\u00e0y n\u00ean b\u1eaft \u0111\u1ea7u t\u1eeb b\u00ean trong \u2013 b\u1eb1ng vi\u1ec7c x\u00e1c \u0111\u1ecbnh r\u00f5 gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i, x\u00e2y d\u1ef1ng m\u1ed9t h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u chuy\u00ean nghi\u1ec7p, \u0111\u1ed3ng b\u1ed9 h\u00f3a tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u t\u1eeb n\u1ed9i b\u1ed9 \u0111\u1ebfn kh\u00e1ch h\u00e0ng. Th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng t\u1ed3n t\u1ea1i ch\u1ec9 trong thi\u1ebft k\u1ebf hay truy\u1ec1n th\u00f4ng, m\u00e0 hi\u1ec7n di\u1ec7n trong t\u1eebng h\u00e0nh \u0111\u1ed9ng, l\u1eddi n\u00f3i, quy tr\u00ecnh v\u00e0 cam k\u1ebft c\u1ee7a doanh nghi\u1ec7p. Vi\u1ec7c \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 th\u01b0\u01a1ng hi\u1ec7u c\u0169ng c\u1ea7n \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n th\u01b0\u1eddng xuy\u00ean, nh\u1eb1m \u0111\u00e1nh gi\u00e1 \u0111\u00fang m\u1ee9c \u0111\u1ed9 nh\u1eadn bi\u1ebft, y\u00eau th\u00edch v\u00e0 trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 k\u1ecbp th\u1eddi \u0111i\u1ec1u ch\u1ec9nh \u0111\u1ecbnh h\u01b0\u1edbng ph\u00f9 h\u1ee3p.<\/p>\n\n\n\n

L\u00e0 \u0111\u01a1n v\u1ecb ti\u00ean phong trong l\u0129nh v\u1ef1c t\u01b0 v\u1ea5n chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u, Sao Kim Branding \u0111\u00e3 \u0111\u1ed3ng h\u00e0nh c\u00f9ng h\u01a1n 10.000 doanh nghi\u1ec7p Vi\u1ec7t Nam tr\u00ean h\u00e0nh tr\u00ecnh ki\u1ebfn t\u1ea1o v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u b\u00e0i b\u1ea3n. V\u1edbi h\u1ec7 sinh th\u00e1i d\u1ecbch v\u1ee5 to\u00e0n di\u1ec7n \u2013 t\u1eeb t\u01b0 v\u1ea5n \u0111\u1ecbnh v\u1ecb, thi\u1ebft k\u1ebf h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n, x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng \u0111\u1ebfn tri\u1ec3n khai th\u01b0\u01a1ng hi\u1ec7u tr\u00ean n\u1ec1n t\u1ea3ng s\u1ed1 \u2013 Sao Kim gi\u00fap doanh nghi\u1ec7p s\u1edf h\u1eefu th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh, c\u00f3 chi\u1ec1u s\u00e2u v\u00e0 kh\u1ea3 n\u0103ng th\u00edch \u1ee9ng linh ho\u1ea1t.<\/p>\n\n\n\n

\u0110\u1ed9i ng\u0169 chuy\u00ean gia gi\u00e0u kinh nghi\u1ec7m v\u00e0 t\u01b0 duy c\u1eadp nh\u1eadt ch\u00ednh l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t l\u00e0m n\u00ean gi\u00e1 tr\u1ecb kh\u00e1c bi\u1ec7t c\u1ee7a Sao Kim. Ch\u00fang t\u00f4i cam k\u1ebft tr\u1edf th\u00e0nh \u0111\u1ed1i t\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u00e1ng tin c\u1eady, c\u00f9ng doanh nghi\u1ec7p ki\u1ebfn t\u1ea1o b\u1ea3n s\u1eafc, v\u1eefng v\u00e0ng tr\u01b0\u1edbc kh\u1ee7ng ho\u1ea3ng v\u00e0 s\u1eb5n s\u00e0ng cho h\u00e0nh tr\u00ecnh v\u01b0\u01a1n ra bi\u1ec3n l\u1edbn.<\/p>\n\n\n\n

SAO KIM BRANDING<\/strong><\/p>\n\n\n\n

T\u01b0 v\u1ea5n chi\u1ebfn l\u01b0\u1ee3c 1:1 v\u1edbi chuy\u00ean gia th\u01b0\u01a1ng hi\u1ec7u t\u1ea1i Sao Kim Branding<\/p>\n\n\n\n

– Hotline: 0964.699.499<\/p>\n\n\n\n

– Email: tuvan@saokim.com.vn<\/p>\n\n\n\n

Ngu\u1ed3n: Doanh nh\u00e2n & Ph\u00e1p lu\u1eadt<\/a><\/strong><\/p>\n

❐ Tham kh\u1ea3o th\u00eam: Thi\u1ebft k\u1ebf bao b\u00ec s\u1ea3n ph\u1ea9m<\/a> <\/span>, Thi\u1ebft k\u1ebf catalogue \u0111\u1eb9p<\/a> <\/span>, B\u00e1o gi\u00e1 d\u1ecbch thu\u1eadt<\/a> <\/span><\/span><\/div>
<\/div>","protected":false},"excerpt":{"rendered":"

Trong b\u1ed1i c\u1ea3nh kinh t\u1ebf to\u00e0n c\u1ea7u \u0111\u1ea7y bi\u1ebfn \u0111\u1ed9ng v\u1edbi kh\u1ee7ng ho\u1ea3ng th\u01b0\u01a1ng m\u1ea1i, l\u1ea1m ph\u00e1t v\u00e0 \u00e1p l\u1ef1c \u0111\u1ecba ch\u00ednh tr\u1ecb, s\u1ee9c b\u1ec1n c\u1ee7a doanh nghi\u1ec7p kh\u00f4ng c\u00f2n ph\u1ee5 thu\u1ed9c v\u00e0o v\u1ed1n hay c\u00f4ng ngh\u1ec7, m\u00e0 \u1edf kh\u1ea3 n\u0103ng x\u00e2y d\u1ef1ng ni\u1ec1m tin th\u1ecb tr\u01b0\u1eddng th\u00f4ng qua th\u01b0\u01a1ng hi\u1ec7u. C\u01a1n b\u00e3o thu\u1ebf quan […]<\/p>\n","protected":false},"author":44,"featured_media":334624,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1270],"tags":[],"class_list":["post-334580","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bao-chi"],"acf":[],"views":150,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/334580","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/users\/44"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/comments?post=334580"}],"version-history":[{"count":5,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/334580\/revisions"}],"predecessor-version":[{"id":334626,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/334580\/revisions\/334626"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media\/334624"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media?parent=334580"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/categories?post=334580"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/tags?post=334580"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}