{"id":334588,"date":"2025-11-20T13:56:59","date_gmt":"2025-11-20T06:56:59","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=334588"},"modified":"2025-11-20T13:57:01","modified_gmt":"2025-11-20T06:57:01","slug":"thuong-hieu-can-lang-nghe-de-cham-den-nguoi-tre","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/bao-chi\/thuong-hieu-can-lang-nghe-de-cham-den-nguoi-tre\/","title":{"rendered":"Th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n l\u1eafng nghe \u0111\u1ec3 \u201cch\u1ea1m\u201d \u0111\u1ebfn ng\u01b0\u1eddi tr\u1ebb"},"content":{"rendered":"\n

Kh\u00f4ng \u00edt doanh nghi\u1ec7p Vi\u1ec7t t\u01b0\u1edfng nh\u01b0 \u0111\u00e3 c\u00f3 m\u1ecdi \u01b0u th\u1ebf, t\u1eeb s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng, uy t\u00edn th\u01b0\u01a1ng hi\u1ec7u, \u0111\u1ed9i ng\u0169 b\u00e0i b\u1ea3n \u0111\u1ebfn ng\u00e2n s\u00e1ch truy\u1ec1n th\u00f4ng d\u1ed3i d\u00e0o nh\u01b0ng v\u1eabn tr\u01b0\u1ee3t d\u00e0i trong t\u0103ng tr\u01b0\u1edfng, \u201ch\u1ee5t h\u01a1i\u201d trong t\u01b0\u01a1ng t\u00e1c v\u00e0 d\u1ea7n m\u1edd nh\u1ea1t trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng. Trong khi \u0111\u00f3, ng\u01b0\u1eddi tr\u1ebb ch\u00ednh l\u00e0 tr\u1ee5 c\u1ed9t ti\u00eau d\u00f9ng <\/strong>v\u00e0 l\u1ef1c l\u01b0\u1ee3ng ki\u1ebfn t\u1ea1o xu h\u01b0\u1edbng c\u1ee7a n\u1ec1n kinh t\u1ebf hi\u1ec7n nay<\/strong>. Mu\u1ed1n b\u01b0\u1edbc v\u00e0o cu\u1ed9c ch\u01a1i d\u00e0i h\u1ea1n, th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n h\u1ecdc c\u00e1ch l\u1eafng nghe v\u00e0 th\u1ea5u hi\u1ec3u<\/strong> kh\u00f4ng ch\u1ec9 qua d\u1eef li\u1ec7u, m\u00e0 c\u00f2n qua c\u1ea3m x\u00fac, gi\u00e1 tr\u1ecb v\u00e0 l\u1ed1i s\u1ed1ng \u0111ang \u0111\u1ecbnh h\u00ecnh th\u1ebf h\u1ec7 ti\u00eau d\u00f9ng m\u1edbi.<\/em><\/p>\n\n\n\n

Khi th\u01b0\u01a1ng hi\u1ec7u m\u1ea5t k\u1ebft n\u1ed1i v\u1edbi th\u1ebf h\u1ec7 tr\u1ebb<\/h2>\n\n\n\n

Theo b\u00e1o c\u00e1o World Consumer Outlook 2025 c\u1ee7a World Data Lab, ch\u1ec9 ri\u00eang n\u0103m 2025 s\u1ebd c\u00f3 th\u00eam 134 tri\u1ec7u ng\u01b0\u1eddi ti\u00eau d\u00f9ng m\u1edbi tr\u00ean to\u00e0n c\u1ea7u. Nh\u01b0ng \u0111i\u1ec1u \u0111\u00e1ng n\u00f3i kh\u00f4ng ch\u1ec9 l\u00e0 con s\u1ed1, m\u00e0 l\u00e0 ai \u0111ang n\u1eafm quy\u1ec1n chi ti\u00eau. C\u00e2u tr\u1ea3 l\u1eddi l\u00e0 gen Z v\u00e0 Millennials – nh\u1eefng ng\u01b0\u1eddi s\u1ebd \u0111\u1ecbnh h\u00ecnh xu h\u01b0\u1edbng ti\u00eau d\u00f9ng to\u00e0n c\u1ea7u trong th\u1eadp k\u1ef7 t\u1edbi. Gen Z sinh t\u1eeb 1997-2012, hi\u1ec7n \u0111\u00e3 v\u01b0\u1ee3t m\u1ed1c 2 t\u1ef7 ng\u01b0\u1eddi tr\u00ean th\u1ebf gi\u1edbi. H\u1ecd l\u00e0 th\u1ebf h\u1ec7 \u0111\u1ea7u ti\u00ean sinh ra trong k\u1ef7 nguy\u00ean s\u1ed1, l\u1edbn l\u00ean c\u00f9ng TikTok, ti\u00eau d\u00f9ng d\u1ef1a tr\u00ean c\u1ea3m x\u00fac v\u00e0 \u0111\u00f2i h\u1ecfi th\u01b0\u01a1ng hi\u1ec7u ph\u1ea3i ph\u1ea3n chi\u1ebfu \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb c\u00e1 nh\u00e2n.<\/p>\n\n\n\n

\"K\u1ebft<\/figure>\n\n\n\n

M\u1ed9t nghi\u00ean c\u1ee9u c\u1ee7a McKinsey ch\u1ec9 ra r\u1eb1ng 66% gen Z s\u1eb5n s\u00e0ng mua s\u1ea3n ph\u1ea9m n\u1ebfu th\u01b0\u01a1ng hi\u1ec7u th\u1ec3 hi\u1ec7n l\u1eadp tr\u01b0\u1eddng x\u00e3 h\u1ed9i ho\u1eb7c v\u0103n h\u00f3a ph\u00f9 h\u1ee3p v\u1edbi h\u1ecd, nh\u01b0ng ch\u1ec9 28% trung th\u00e0nh v\u1edbi doanh nghi\u1ec7p (DN), ch\u1eafc ch\u1eafn s\u1ebd d\u1ee9t \u00e1o ra \u0111i n\u1ebfu th\u01b0\u01a1ng hi\u1ec7u \u201cl\u1ea1c nh\u1ecbp\u201d ho\u1eb7c \u0111\u00e1nh m\u1ea5t b\u1ea3n s\u1eafc. N\u00f3i c\u00e1ch kh\u00e1c, danh ti\u1ebfng l\u00e2u n\u0103m c\u1ee7a c\u00e1c DN kh\u00f4ng c\u00f2n l\u00e0 \u201ckim b\u00e0i mi\u1ec5n t\u1eed\u201d trong m\u1eaft ng\u01b0\u1eddi tr\u1ebb.<\/p>\n\n\n\n

Th\u1ebf nh\u01b0ng, nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t d\u01b0\u1eddng nh\u01b0 v\u1eabn \u0111ang \u201cng\u1ee7 qu\u00ean tr\u00ean chi\u1ebfn th\u1eafng\u201d, b\u00e1m v\u00edu v\u00e0o nh\u1eefng gi\u00e1 tr\u1ecb t\u1eebng l\u00e0m n\u00ean th\u1eddi ho\u00e0ng kim nh\u01b0 th\u00f4ng \u0111i\u1ec7p \u0111\u1ea1i ch\u00fang, h\u00ecnh \u1ea3nh quen thu\u1ed9c, l\u1ed1i truy\u1ec1n th\u00f4ng an to\u00e0n\u2026 Gi\u1edd \u0111\u00e2y, nh\u1eefng l\u1ee3i th\u1ebf c\u0169 v\u00f4 t\u00ecnh tr\u1edf th\u00e0nh v\u1eadt c\u1ea3n, khi\u1ebfn DN ch\u1eadm ch\u00e2n trong vi\u1ec7c ch\u1ea1m \u0111\u1ebfn tr\u00e1i tim kh\u00e1ch h\u00e0ng. Nh\u01b0 v\u1eady, v\u1ea5n \u0111\u1ec1 kh\u00f4ng n\u1eb1m \u1edf th\u1ecb ph\u1ea7n b\u1ecb c\u01b0\u1edbp m\u1ea5t, m\u00e0 l\u00e0 \u1edf vi\u1ec7c n\u00f3 \u0111ang l\u1eb7ng l\u1ebd d\u1ecbch chuy\u1ec3n v\u1ec1 tay nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u bi\u1ebft l\u1eafng nghe v\u00e0 th\u00edch nghi v\u1edbi th\u1ebf h\u1ec7 ti\u00eau d\u00f9ng m\u1edbi.<\/p>\n\n\n\n

M\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh cho c\u00e2u chuy\u1ec7n t\u00e1i \u0111\u1ecbnh v\u1ecb th\u00e0nh c\u00f4ng l\u00e0 Biti\u2019s Hunter. T\u1eeb ch\u1ed7 \u0111\u01b0\u1ee3c g\u1eafn nh\u00e3n \u201cgi\u00e0y h\u1ecdc sinh\u201d, \u201cgi\u00e0y b\u1ec1n cho gia \u0111\u00ecnh\u201d, v\u1ed1n l\u00e0 \u0111\u1ecbnh v\u1ecb ph\u00f9 h\u1ee3p \u1edf th\u1ebf h\u1ec7 7x-8x, th\u01b0\u01a1ng hi\u1ec7u n\u00e0y \u0111\u00e3 b\u01b0\u1edbc v\u00e0o v\u00f9ng \u0111\u1ea5t c\u1ee7a gi\u1edbi tr\u1ebb th\u00e0nh th\u1ecb, c\u00e1 t\u00ednh v\u00e0 th\u1eddi trang, n\u01a1i gi\u00e1 tr\u1ecb kh\u00f4ng c\u00f2n l\u00e0 \u0111\u1ed9 b\u1ec1n, m\u00e0 l\u00e0 b\u1ea3n s\u1eafc c\u00e1 nh\u00e2n. Chi\u1ebfn d\u1ecbch \u201c\u0110i \u0111\u1ec3 tr\u1edf v\u1ec1\u201d kh\u00f4ng \u0111\u01a1n thu\u1ea7n l\u00e0 qu\u1ea3ng c\u00e1o. \u0110\u00f3 l\u00e0 m\u1ed9t \u201ctuy\u00ean ng\u00f4n\u201d nh\u1eb1m t\u00e1i \u0111\u1ecbnh v\u1ecb khi Biti\u2019s ch\u1ecdn c\u00e1ch k\u1ebft n\u1ed1i c\u1ea3m x\u00fac v\u00e0 k\u00fd \u1ee9c c\u1ee7a ng\u01b0\u1eddi tr\u1ebb b\u1eb1ng \u00e2m nh\u1ea1c, h\u00ecnh \u1ea3nh, s\u1ef1 \u0111\u1ed3ng h\u00e0nh v\u1edbi c\u00e1c th\u1ea7n t\u01b0\u1ee3ng gen Z. Chi\u1ebfn d\u1ecbch n\u00e0y \u0111\u00e3 gi\u00fap doanh thu s\u1ea3n ph\u1ea9m t\u0103ng \u0111\u1ed9t bi\u1ebfn v\u00e0 b\u01b0\u1edbc ra kh\u1ecfi chi\u1ebfc b\u00f3ng \u201cgi\u00e0y h\u1ecdc sinh\u201d \u0111\u1ec3 tr\u1edf th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u mang phong c\u00e1ch s\u1ed1ng g\u1ea7n g\u0169i gi\u1edbi tr\u1ebb.<\/p>\n\n\n\n

Gen Z ch\u1ecdn th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ph\u1ea3i v\u00ec qu\u1ea3ng c\u00e1o c\u1ea3m \u0111\u1ed9ng hay gi\u00e1 khuy\u1ebfn m\u00e3i t\u1ed1t. H\u1ecd ch\u1ecdn v\u00ec th\u01b0\u01a1ng hi\u1ec7u \u1ee7ng h\u1ed9 \u0111i\u1ec1u h\u1ecd tin (b\u00ecnh \u0111\u1eb3ng, m\u00f4i tr\u01b0\u1eddng, s\u1ee9c kh\u1ecfe tinh th\u1ea7n). Th\u01b0\u01a1ng hi\u1ec7u bi\u1ebft n\u00f3i ng\u00f4n ng\u1eef c\u1ee7a h\u1ecd (TikTok, meme, voice AI, gamification) v\u00e0 cu\u1ed1i c\u00f9ng l\u00e0 th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ho\u00e0n h\u1ea3o nh\u01b0ng ch\u00e2n th\u1eadt.<\/p>\n\n\n\n

Gi\u1eef b\u1ea3n s\u1eafc, nh\u01b0ng v\u1eabn h\u1ea5p d\u1eabn<\/h2>\n\n\n\n

Gi\u1eef \u0111\u01b0\u1ee3c \u201ch\u1ed3n c\u1ed1t\u201d nh\u01b0ng v\u1eabn h\u1ea5p d\u1eabn th\u1ebf h\u1ec7 m\u1edbi, \u0111\u00f3 l\u00e0 b\u00e0i to\u00e1n h\u00f3c b\u00faa nh\u01b0ng ho\u00e0n to\u00e0n c\u00f3 l\u1eddi gi\u1ea3i. M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u d\u00f9 l\u00e0 truy\u1ec1n th\u1ed1ng hay kh\u00f4ng c\u0169ng c\u1ea7n ph\u1ea3i gi\u1eef l\u1ea5y di s\u1ea3n c\u1ee7a m\u00ecnh ch\u1ee9 kh\u00f4ng ph\u1ea3i l\u1ed9t x\u00e1c ho\u00e0n to\u00e0n, c\u1ea7n ti\u1ebfn ho\u00e1 th\u00f4ng minh \u0111\u1ec3 k\u1ebft n\u1ed1i v\u1edbi gen Z m\u00e0 kh\u00f4ng \u0111\u00e1nh m\u1ea5t b\u1ea3n s\u1eafc.<\/p>\n\n\n\n

Kh\u00f4ng \u00edt DN hi\u1ec3u sai khi cho r\u1eb1ng t\u00e1i \u0111\u1ecbnh v\u1ecb l\u00e0 ch\u1ec9 c\u1ea7n thu\u00ea m\u1ed9t c\u00f4ng ty thi\u1ebft k\u1ebf l\u1ea1i b\u1ed9 nh\u1eadn di\u1ec7n, v\u1ebd l\u1ea1i logo, \u0111\u1ed5i slogan, ch\u1ee5p \u1ea3nh m\u1edbi… Nh\u01b0ng s\u1ef1 thay \u0111\u1ed5i h\u00ecnh \u1ea3nh kh\u00f4ng bao gi\u1edd \u0111\u1ee7 n\u1ebfu b\u1ea1n kh\u00f4ng thay \u0111\u1ed5i y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i l\u00e0 b\u1ea1n \u0111\u1ea1i di\u1ec7n cho \u0111i\u1ec1u g\u00ec trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng?<\/p>\n\n\n\n

T\u00e1i \u0111\u1ecbnh v\u1ecb th\u00e0nh c\u00f4ng l\u00e0 khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng ngh\u0129 v\u1ec1 b\u1ea1n theo c\u00e1ch kh\u00e1c, DN giao ti\u1ebfp b\u1eb1ng ng\u00f4n ng\u1eef m\u1edbi v\u00e0 th\u01b0\u01a1ng hi\u1ec7u ch\u1ea1m \u0111\u00fang m\u1ed1i quan t\u00e2m c\u1ee7a th\u1ebf h\u1ec7 kh\u00e1ch h\u00e0ng m\u1edbi. N\u1ebfu th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n kh\u00f4ng d\u00e1m b\u01b0\u1edbc ra kh\u1ecfi v\u00f9ng an to\u00e0n c\u0169, kh\u00f4ng d\u00e1m \u0111\u1eb7t l\u1ea1i c\u00e2u h\u1ecfi \u201cCh\u00fang ta l\u00e0 ai v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng h\u00f4m nay?\u201d, th\u00ec r\u1ea5t c\u00f3 th\u1ec3 b\u1ea1n \u0111ang b\u1ecb thay th\u1ebf t\u1eebng ng\u00e0y m\u00e0 kh\u00f4ng h\u1ec1 hay bi\u1ebft.<\/p>\n\n\n\n

T\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng th\u1ec3 ch\u1ec9 d\u1ef1a v\u00e0o tr\u1ef1c gi\u00e1c hay c\u1ea3m h\u1ee9ng s\u00e1ng t\u1ea1o, m\u00e0 ph\u1ea3i d\u1ef1a tr\u00ean m\u1ed9t n\u1ec1n t\u1ea3ng v\u1eefng ch\u1eafc l\u00e0 d\u1eef li\u1ec7u ng\u01b0\u1eddi ti\u00eau d\u00f9ng, c\u00f4ng ngh\u1ec7 v\u00e0 truy\u1ec1n th\u00f4ng s\u1ed1. \u0110\u00e2y ch\u00ednh l\u00e0 ba tr\u1ee5 c\u1ed9t \u0111\u1ec3 gi\u00fap th\u01b0\u01a1ng hi\u1ec7u hi\u1ec3u \u0111\u00fang, l\u00e0m \u0111\u00fang v\u00e0 k\u1ebft n\u1ed1i \u0111\u00fang v\u1edbi th\u1ebf h\u1ec7 kh\u00e1ch h\u00e0ng m\u1edbi.<\/p>\n\n\n\n

H\u00e3y d\u00f9ng ng\u00f4n ng\u1eef c\u1ee7a gen Z: ng\u1eafn, th\u1eadt v\u00e0 ch\u1ea5t. \u0110\u1ed3ng th\u1eddi, truy\u1ec1n th\u00f4ng tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 Facebook, TikTok, Instagram \u0111\u1ec3 ti\u1ebfp c\u1eadn gi\u1edbi tr\u1ebb. M\u1ed9t tr\u01b0\u1eddng h\u1ee3p \u0111i\u1ec3n h\u00ecnh l\u00e0 \u201cNh\u00e0 t\u00f9 Ho\u1ea3 L\u00f2\u201d – n\u01a1i v\u1ed1n kh\u00f4ng d\u1ec5 ti\u1ebfp c\u1eadn gi\u1edbi tr\u1ebb l\u1ea1i n\u1ed5i b\u1eadt tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i khi th\u1ec3 hi\u1ec7n gi\u00e1 tr\u1ecb l\u1ecbch s\u1eed th\u00f4ng qua ng\u00f4n ng\u1eef \u0111\u1eadm ch\u1ea5t gen Z.<\/p>\n\n\n\n

Truy\u1ec1n th\u00f4ng s\u1ed1 th\u00ec nh\u01b0 \u201cng\u00f2i n\u1ed5\u201d gi\u00fap t\u00e1i \u0111\u1ecbnh v\u1ecb lan t\u1ecfa nhanh, \u0111\u00fang t\u1ec7p kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, \u0111\u00fang c\u1ea3m x\u00fac. \u0110\u1eb7c bi\u1ec7t v\u1edbi gen Z, n\u1ebfu kh\u00f4ng hi\u1ec7n di\u1ec7n tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng h\u1ecd \u0111ang s\u1ed1ng nh\u01b0 TikTok, YouTube Shorts, Instagram\u2026 th\u00ec th\u01b0\u01a1ng hi\u1ec7u g\u1ea7n nh\u01b0 v\u00f4 h\u00ecnh trong m\u1eaft h\u1ecd.<\/p>\n\n\n\n

Trong m\u1ed9t th\u1ebf gi\u1edbi m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f4ng c\u00f2n b\u1ecb thuy\u1ebft ph\u1ee5c b\u1edfi nh\u1eefng th\u00f4ng \u0111i\u1ec7p c\u0169 k\u1ef9, \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ch\u1ec9 l\u00e0 chi\u1ebfn l\u01b0\u1ee3c marketing m\u00e0 l\u00e0 cam k\u1ebft s\u1ed1ng c\u00f2n c\u1ee7a DN v\u1edbi th\u1ebf h\u1ec7 kh\u00e1ch h\u00e0ng m\u1edbi khi d\u00e1m l\u1eafng nghe, d\u00e1m thay \u0111\u1ed5i v\u00e0 \u0111\u1ed3ng h\u00e0nh.<\/p>\n\n\n\n

SAO KIM BRANDING<\/strong><\/p>\n\n\n\n

T\u01b0 v\u1ea5n chi\u1ebfn l\u01b0\u1ee3c 1:1 v\u1edbi chuy\u00ean gia th\u01b0\u01a1ng hi\u1ec7u t\u1ea1i Sao Kim Branding<\/p>\n\n\n\n

– Hotline: 0964.699.499<\/p>\n\n\n\n

– Email: tuvan@saokim.com.vn<\/p>\n\n\n\n

Ngu\u1ed3n: Doanh nh\u00e2n S\u00e0i G\u00f2n<\/a><\/strong><\/p>\n

❐ Tham kh\u1ea3o th\u00eam: D\u1ecbch website<\/a> <\/span>, \u0111\u1eb7t t\u00ean c\u00f4ng ty<\/a> <\/span>, D\u1ecbch app<\/a> <\/span><\/span><\/div>
<\/div>","protected":false},"excerpt":{"rendered":"

Kh\u00f4ng \u00edt doanh nghi\u1ec7p Vi\u1ec7t t\u01b0\u1edfng nh\u01b0 \u0111\u00e3 c\u00f3 m\u1ecdi \u01b0u th\u1ebf, t\u1eeb s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng, uy t\u00edn th\u01b0\u01a1ng hi\u1ec7u, \u0111\u1ed9i ng\u0169 b\u00e0i b\u1ea3n \u0111\u1ebfn ng\u00e2n s\u00e1ch truy\u1ec1n th\u00f4ng d\u1ed3i d\u00e0o nh\u01b0ng v\u1eabn tr\u01b0\u1ee3t d\u00e0i trong t\u0103ng tr\u01b0\u1edfng, \u201ch\u1ee5t h\u01a1i\u201d trong t\u01b0\u01a1ng t\u00e1c v\u00e0 d\u1ea7n m\u1edd nh\u1ea1t trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng. Trong khi […]<\/p>\n","protected":false},"author":44,"featured_media":334595,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1270],"tags":[],"class_list":["post-334588","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bao-chi"],"acf":[],"views":212,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/334588","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/users\/44"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/comments?post=334588"}],"version-history":[{"count":7,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/334588\/revisions"}],"predecessor-version":[{"id":334602,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/334588\/revisions\/334602"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media\/334595"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media?parent=334588"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/categories?post=334588"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/tags?post=334588"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}