{"id":334605,"date":"2025-11-20T13:29:45","date_gmt":"2025-11-20T06:29:45","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=334605"},"modified":"2025-11-20T13:29:48","modified_gmt":"2025-11-20T06:29:48","slug":"thoi-cua-chan-that-khi-nguoi-dung-khong-con-tin-quang-cao","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/bao-chi\/thoi-cua-chan-that-khi-nguoi-dung-khong-con-tin-quang-cao\/","title":{"rendered":"Th\u1eddi c\u1ee7a &#8220;ch\u00e2n th\u1eadt&#8221;: Khi ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng c\u00f2n tin qu\u1ea3ng c\u00e1o"},"content":{"rendered":"\n<p>Trong k\u1ef7 nguy\u00ean s\u1ed1 ng\u1eadp tr\u00e0n n\u1ed9i dung v\u00e0 qu\u1ea3ng c\u00e1o, ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00e3 thay \u0111\u1ed5i: h\u1ecd kh\u00f4ng c\u00f2n b\u1ecb thuy\u1ebft ph\u1ee5c b\u1edfi nh\u1eefng l\u1eddi h\u1ee9a hoa m\u1ef9 hay h\u00ecnh \u1ea3nh \u0111\u01b0\u1ee3c d\u00e0n d\u1ef1ng ch\u1ec9n chu. Thay v\u00e0o \u0111\u00f3, h\u1ecd t\u00ecm ki\u1ebfm nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u hi\u1ec3u bi\u1ebft \u201cs\u1ed1ng th\u1eadt\u201d \u2013 n\u00f3i th\u1eadt, l\u00e0m th\u1eadt v\u00e0 gi\u1eef \u0111\u00fang cam k\u1ebft.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1277\" height=\"751\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2025\/11\/khi-nguoi-dung-khong-con-tin-quang-cao-1.webp\" alt=\"Khi ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng c\u00f2n tin qu\u1ea3ng c\u00e1o\" class=\"wp-image-334609\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2025\/11\/khi-nguoi-dung-khong-con-tin-quang-cao-1.webp 1277w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2025\/11\/khi-nguoi-dung-khong-con-tin-quang-cao-1-730x429.webp 730w\" sizes=\"(max-width: 1277px) 100vw, 1277px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Khi l\u1eddi qu\u1ea3ng c\u00e1o kh\u00f4ng c\u00f2n thuy\u1ebft ph\u1ee5c<\/h2>\n\n\n\n<p>S\u1ef1 b\u00f9ng n\u1ed5 n\u1ed9i dung c\u00f9ng t\u1ed1c \u0111\u1ed9 lan truy\u1ec1n m\u1ea1nh m\u1ebd c\u1ee7a m\u1ea1ng x\u00e3 h\u1ed9i khi\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng c\u1ea3nh gi\u00e1c h\u01a1n. Theo b\u00e1o c\u00e1o Edelman Trust Barometer 2024, c\u00f3 t\u1edbi <strong>67% ng\u01b0\u1eddi ti\u00eau d\u00f9ng to\u00e0n c\u1ea7u kh\u00f4ng c\u00f2n tin v\u00e0o qu\u1ea3ng c\u00e1o th\u01b0\u01a1ng m\u1ea1i.<\/strong> Nguy\u00ean nh\u00e2n kh\u00f4ng ph\u1ea3i v\u00ec c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u00f3i d\u1ed1i, m\u00e0 b\u1edfi h\u1ecd qu\u00e1 quen thu\u1ed9c v\u1edbi c\u00e1c \u201cm\u00e1nh qu\u1ea3ng c\u00e1o\u201d. Khi t\u1ea5t c\u1ea3 \u0111\u1ec1u kh\u1eb3ng \u0111\u1ecbnh m\u00ecnh \u201ct\u1ed1t nh\u1ea5t\u201d, \u201ckh\u00e1c bi\u1ec7t nh\u1ea5t\u201d, th\u00ec cu\u1ed1i c\u00f9ng ch\u1eb3ng ai c\u00f2n \u0111\u00fang n\u1eefa.<\/p>\n\n\n\n<p>\u00d4ng <strong>Nguy\u1ec5n Thanh Tu\u1ea5n \u2013 Founder &amp; CEO Sao Kim Branding<\/strong> nh\u00ecn nh\u1eadn: <strong>\u201cTrong k\u1ef7 nguy\u00ean s\u1ed1, ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f4ng c\u00f2n h\u1ecfi \u2018b\u1ea1n b\u00e1n g\u00ec?\u2019 m\u00e0 chuy\u1ec3n sang \u2018b\u1ea1n l\u00e0 ai?&#8221;.<\/strong> \u0110\u00e2y l\u00e0 b\u01b0\u1edbc chuy\u1ec3n quan tr\u1ecdng bu\u1ed9c c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ph\u1ea3i thay \u0111\u1ed5i chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh.<\/p>\n\n\n\n<p>Tr\u01b0\u1edbc \u0111\u00e2y, qu\u1ea3ng c\u00e1o t\u1eebng l\u00e0 c\u00f4ng c\u1ee5 ch\u1ee7 l\u1ef1c \u0111\u1ec3 th\u00fac \u0111\u1ea9y doanh thu. M\u1ed9t TVC \u1ea5n t\u01b0\u1ee3ng hay chi\u1ebfn d\u1ecbch s\u00e1ng t\u1ea1o n\u1ed5i b\u1eadt c\u00f3 th\u1ec3 khi\u1ebfn s\u1ea3n ph\u1ea9m \u201cch\u00e1y h\u00e0ng\u201d ch\u1ec9 trong v\u00e0i ng\u00e0y. T\u1ef1 nhi\u00ean, ngay nay, khi AI c\u00f3 th\u1ec3 t\u1ea1o ra h\u00e0ng ngh\u00ecn n\u1ed9i dung ch\u1ec9 trong v\u00e0i gi\u00e2y, m\u1ea1ng x\u00e3 h\u1ed9i ng\u1eadp tr\u00e0n video, h\u00ecnh \u1ea3nh v\u00e0 th\u00f4ng tin, ng\u01b0\u1eddi ti\u00eau d\u00f9ng d\u1ec5 d\u00e0ng b\u1ecb \u201cqu\u00e1 t\u1ea3i\u201d. H\u1ecd kh\u00f4ng ch\u1ec9 quan t\u00e2m \u0111\u1ebfn s\u1ea3n ph\u1ea9m m\u00e0 c\u00f2n k\u1ef3 v\u1ecdng nhi\u1ec1u h\u01a1n \u1edf gi\u00e1 tr\u1ecb cu\u1ed9c s\u1ed1ng v\u00e0 tr\u1ea3i nghi\u1ec7m th\u1ef1c.<\/p>\n\n\n\n<p>Ch\u00ednh v\u00ec th\u1ebf, nhi\u1ec1u doanh nghi\u1ec7p \u0111\u00e3 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c marketing. B\u00e1o c\u00e1o t\u1eeb Gartner cho th\u1ea5y <strong>ng\u00e2n s\u00e1ch to\u00e0n c\u1ea7u d\u00e0nh cho ho\u1ea1t \u0111\u1ed9ng x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 t\u0103ng 22%,<\/strong> trong khi chi ti\u00eau cho qu\u1ea3ng c\u00e1o ng\u1eafn h\u1ea1n gi\u1ea3m g\u1ea7n 15%. L\u00fd do l\u00e0 ni\u1ec1m tin kh\u00f4ng th\u1ec3 mua \u0111\u01b0\u1ee3c b\u1eb1ng qu\u1ea3ng c\u00e1o \u0111\u1eaft ti\u1ec1n, m\u00e0 ch\u1ec9 c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng qua nh\u1eefng h\u00e0nh \u0111\u1ed9ng ch\u00e2n th\u1eadt v\u00e0 nh\u1ea5t qu\u00e1n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">&#8220;CH\u00c2N TH\u1eacT&#8221; &#8211; Chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u b\u1ec1n v\u1eefng<\/h2>\n\n\n\n<p>Th\u01b0\u01a1ng hi\u1ec7u ng\u00e0y nay kh\u00f4ng c\u00f2n ch\u1ec9 l\u00e0 logo, bao b\u00ec hay th\u00f4ng \u0111i\u1ec7p, m\u00e0 l\u00e0 b\u1ea3n s\u1eafc, ti\u1ebfng n\u00f3i v\u00e0 c\u00e1ch doanh nghi\u1ec7p s\u1ed1ng \u0111\u00fang v\u1edbi gi\u00e1 tr\u1ecb c\u1ee7a m\u00ecnh. Nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng l\u00e0 nh\u1eefng c\u00e1i t\u00ean t\u1ea1o ra k\u1ebft n\u1ed1i c\u1ea3m x\u00fac th\u1ef1c s\u1ef1, n\u01a1i h\u00e0nh \u0111\u1ed9ng n\u00f3i l\u00ean t\u1ea5t c\u1ea3. <\/p>\n\n\n\n<p>C\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn tr\u00ean th\u1ebf gi\u1edbi nh\u01b0 Nike v\u1edbi kh\u1ea9u hi\u1ec7u \u201cJust Do It\u201d truy\u1ec1n c\u1ea3m h\u1ee9ng h\u00e0nh \u0111\u1ed9ng; Starbucks t\u1ea1o d\u1ef1ng c\u1ea3m gi\u00e1c \u201cthu\u1ed9c v\u1ec1\u201d qua m\u1ed7i chi\u1ebfc c\u1ed1c mang t\u00ean kh\u00e1ch h\u00e0ng, mang l\u1ea1i tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n h\u00f3a s\u00e2u s\u1eafc; Hay Vinamilk &#8211; th\u01b0\u01a1ng hi\u1ec7u g\u1eafn li\u1ec1n v\u1edbi s\u1ee9c kh\u1ecfe c\u1ed9ng \u0111\u1ed3ng v\u00e0 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng t\u1ea1i Vi\u1ec7t Nam, \u0111\u1ec1u minh ch\u1ee9ng s\u1ee9c m\u1ea1nh c\u1ee7a s\u1ef1 ch\u00e2n th\u1eadt trong x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>Ng\u01b0\u1ee3c l\u1ea1i, kh\u00f4ng \u00edt doanh nghi\u1ec7p v\u1eabn loay hoay trong ma tr\u1eadn qu\u1ea3ng c\u00e1o r\u1ea7m r\u1ed9 nh\u01b0ng thi\u1ebfu b\u1ea3n s\u1eafc ri\u00eang. C\u00f3 th\u01b0\u01a1ng hi\u1ec7u ti\u00eau d\u00f9ng nhanh trong n\u01b0\u1edbc chi h\u00e0ng ch\u1ee5c t\u1ef7 \u0111\u1ed3ng cho truy\u1ec1n h\u00ecnh, m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng ch\u1ec9 nh\u1edb qu\u1ea3ng c\u00e1o, kh\u00f4ng nh\u1edb th\u01b0\u01a1ng hi\u1ec7u. Nguy\u00ean nh\u00e2n ch\u1ee7 y\u1ebfu l\u00e0 do h\u1ecd thi\u1ebfu ti\u1ebfng n\u00f3i ri\u00eang v\u00e0 ch\u01b0a x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c ni\u1ec1m tin th\u1ef1c s\u1ef1. Qu\u1ea3ng c\u00e1o gi\u00fap h\u1ecd \u201cxu\u1ea5t hi\u1ec7n\u201d tr\u01b0\u1edbc m\u1eaft kh\u00e1ch h\u00e0ng, nh\u01b0ng kh\u00f4ng gi\u00fap h\u1ecd \u201c\u0111\u01b0\u1ee3c y\u00eau\u201d trong l\u00f2ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng. <\/p>\n\n\n\n<p>Theo \u00f4ng Nguy\u1ec5n Thanh Tu\u1ea5n: \u201cS\u1ef1 ch\u00e2n th\u1eadt t\u1eebng b\u1ecb xem nh\u1eb9 nh\u01b0 m\u1ed9t y\u1ebfu t\u1ed1 c\u1ea3m t\u00ednh, nh\u01b0ng hi\u1ec7n nay \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c c\u1ea1nh tranh r\u00f5 r\u00e0ng v\u00e0 m\u1ea1nh m\u1ebd. Nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c t\u00ednh authentic s\u1ebd c\u00f3 kh\u1ea3 n\u0103ng gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng cao h\u01a1n v\u00e0 ph\u1ee5c h\u1ed3i nhanh ch\u00f3ng khi \u0111\u1ed1i m\u1eb7t v\u1edbi kh\u1ee7ng ho\u1ea3ng\u201d. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"995\" height=\"856\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2025\/11\/chien-luoc-xay-dung-thuong-hieu-ben-vung.webp\" alt=\"Th\u1eddi \u0111\u1ea1i c\u1ee7a &quot;ch\u00e2n th\u1eadt&quot;\" class=\"wp-image-334610\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2025\/11\/chien-luoc-xay-dung-thuong-hieu-ben-vung.webp 995w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2025\/11\/chien-luoc-xay-dung-thuong-hieu-ben-vung-581x500.webp 581w\" sizes=\"(max-width: 995px) 100vw, 995px\" \/><\/figure>\n\n\n\n<p>\u00d4ng Tu\u1ea5n d\u1eabn ch\u1ee9ng th\u01b0\u01a1ng hi\u1ec7u to\u00e0n c\u1ea7u Patagonia v\u1edbi chi\u1ebfn d\u1ecbch \u201cDon\u2019t buy this jacket\u201d, khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi ti\u00eau d\u00f9ng gi\u1ea3m mua s\u1eafm b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng, nh\u01b0ng doanh thu l\u1ea1i t\u0103ng 30%. T\u01b0\u01a1ng t\u1ef1, t\u1ea1i Vi\u1ec7t Nam, Biti\u2019s Hunter g\u00e2y \u1ea5n t\u01b0\u1ee3ng v\u1edbi chi\u1ebfn d\u1ecbch \u201c\u0110i \u0111\u1ec3 tr\u1edf v\u1ec1\u201d, kh\u00f4ng ch\u1ec9 t\u1eadp trung v\u00e0o t\u00ednh n\u0103ng s\u1ea3n ph\u1ea9m, m\u00e0 c\u00f2n k\u1ec3 c\u00e2u chuy\u1ec7n c\u1ea3m x\u00fac gi\u1edbi tr\u1ebb, ch\u1ee9ng minh t\u00ednh ch\u00e2n th\u1eadt v\u00e0 h\u00e0nh \u0111\u1ed9ng th\u1ef1c t\u1ebf t\u1ea1o n\u00ean s\u1ef1 g\u1eafn b\u00f3 l\u00e2u d\u00e0i. <\/p>\n\n\n\n<p>S\u1ef1 thay \u0111\u1ed5i trong h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng k\u00e9o theo d\u1ecbch chuy\u1ec3n quy\u1ec1n l\u1ef1c trong c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u. Ng\u01b0\u1eddi d\u00f9ng ng\u00e0y nay kh\u00f4ng c\u00f2n \u1edf v\u1ecb tr\u00ed th\u1ee5 \u0111\u1ed9ng, m\u00e0 tr\u1edf th\u00e0nh nh\u1eefng ng\u01b0\u1eddi s\u00e1ng t\u1ea1o n\u1ed9i dung, lan t\u1ecfa th\u00f4ng \u0111i\u1ec7p v\u00e0 g\u00f3p ph\u1ea7n \u0111\u1ecbnh h\u00ecnh h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u. M\u1ed9t b\u00e0i vi\u1ebft \u0111\u00e1nh gi\u00e1 ch\u00e2n th\u1eadt hay m\u1ed9t video tr\u1ea3i nghi\u1ec7m \u0111\u1eddi th\u01b0\u1eddng c\u00f3 th\u1ec3 g\u00e2y \u1ea3nh h\u01b0\u1edfng s\u00e2u r\u1ed9ng h\u01a1n c\u1ea3 nh\u1eefng chi\u1ebfn d\u1ecbch marketing \u0111\u01b0\u1ee3c \u0111\u1ea7u t\u01b0 l\u1edbn. <\/p>\n\n\n\n<p>\u201cTr\u01b0\u1edbc th\u1ef1c t\u1ebf \u0111\u00f3, c\u00e1c doanh nghi\u1ec7p c\u1ea7n thay \u0111\u1ed5i t\u01b0 duy truy\u1ec1n th\u00f4ng, chuy\u1ec3n t\u1eeb h\u00ecnh th\u1ee9c m\u1ed9t chi\u1ec1u sang \u0111\u1ed1i tho\u1ea1i hai chi\u1ec1u, t\u1ea1o ra m\u00f4i tr\u01b0\u1eddng \u0111\u1ec3 kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c l\u1eafng nghe v\u00e0 ph\u1ea3n h\u1ed3i. Starbucks l\u00e0 v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh v\u1edbi m\u00f4 h\u00ecnh cho ph\u00e9p kh\u00e1ch h\u00e0ng k\u1ec3 c\u00e2u chuy\u1ec7n c\u1ee7a h\u1ecd, bi\u1ebfn m\u1ed7i c\u1ed1c c\u00e0 ph\u00ea th\u00e0nh d\u1ea5u \u1ea5n c\u00e1 nh\u00e2n, \u0111\u1ed3ng th\u1eddi m\u1ed7i tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec1u g\u00f3p ph\u1ea7n l\u00e0m n\u00ean b\u1ea3n s\u1eafc th\u01b0\u01a1ng hi\u1ec7u\u201d &#8211; \u00f4ng Tu\u1ea5n nh\u1ea5n m\u1ea1nh. <\/p>\n\n\n\n<p>T\u1ea1i Vi\u1ec7t Nam, nhi\u1ec1u doanh nghi\u1ec7p c\u0169ng tr\u01b0\u1edfng th\u00e0nh trong t\u01b0 duy x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u nh\u01b0: Vinamilk ki\u00ean \u0111\u1ecbnh v\u1edbi chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng l\u00e0m tr\u1ecdng t\u00e2m; MBBank t\u00e1i \u0111\u1ecbnh v\u1ecb gi\u1eef s\u1ef1 hi\u1ec7n \u0111\u1ea1i v\u00e0 nh\u00e2n v\u0103n; PNJ kh\u00f4ng ch\u1ec9 b\u00e1n trang s\u1ee9c m\u00e0 c\u00f2n truy\u1ec1n c\u1ea3m h\u1ee9ng cho ph\u1ee5 n\u1eef Vi\u1ec7t. H\u1ecd kh\u00f4ng ch\u1ea1y theo xu h\u01b0\u1edbng nh\u1ea5t th\u1eddi m\u00e0 \u0111\u1eb7t ni\u1ec1m tin v\u00e0o gi\u00e1 tr\u1ecb v\u00e0 s\u1ef1 ch\u00e2n th\u00e0nh l\u00e2u d\u00e0i. <\/p>\n\n\n\n<p>V\u1ec1 m\u1eb7t t\u00e0i ch\u00ednh, th\u01b0\u01a1ng hi\u1ec7u ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c nh\u00ecn nh\u1eadn nh\u01b0 m\u1ed9t t\u00e0i s\u1ea3n qu\u00fd gi\u00e1. Theo b\u00e1o c\u00e1o c\u1ee7a Interbrand, gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u chi\u1ebfm t\u1edbi 60 &#8211; 80% t\u1ed5ng gi\u00e1 tr\u1ecb doanh nghi\u1ec7p c\u1ee7a nhi\u1ec1u t\u1eadp \u0111o\u00e0n h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi. T\u1ea1i Vi\u1ec7t Nam, xu h\u01b0\u1edbng n\u00e0y c\u0169ng \u0111ang ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd khi nhi\u1ec1u doanh nghi\u1ec7p nh\u1eadn ra r\u1eb1ng marketing ch\u1ec9 mang l\u1ea1i l\u1ee3i \u00edch ng\u1eafn h\u1ea1n, trong khi th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1edbi l\u00e0 n\u1ec1n t\u1ea3ng cho gi\u00e1 tr\u1ecb b\u1ec1n v\u1eefng. <\/p>\n\n\n\n<p>Chia s\u1ebb v\u1ec1 h\u00e0nh tr\u00ecnh \u0111\u1ed3ng h\u00e0nh c\u00f9ng h\u00e0ng ngh\u00ecn doanh nghi\u1ec7p Vi\u1ec7t trong su\u1ed1t h\u01a1n 15 n\u0103m t\u01b0 v\u1ea5n th\u01b0\u01a1ng hi\u1ec7u, \u00f4ng Tu\u1ea5n cho bi\u1ebft: \u201cTh\u00e0nh c\u00f4ng c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng \u0111\u01a1n thu\u1ea7n \u0111\u1ebfn t\u1eeb thi\u1ebft k\u1ebf b\u1eaft m\u1eaft hay chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng ho\u00e0nh tr\u00e1ng, m\u00e0 b\u1eaft ngu\u1ed3n t\u1eeb vi\u1ec7c khai ph\u00e1 b\u1ea3n s\u1eafc, \u0111\u1ecbnh v\u1ecb r\u00f5 gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i v\u00e0 truy\u1ec1n t\u1ea3i b\u1eb1ng s\u1ef1 trung th\u1ef1c. M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh kh\u00f4ng ph\u1ea3i l\u00e0 s\u1ea3n ph\u1ea9m ch\u1ec9 c\u1ee7a ph\u00f2ng marketing, m\u00e0 l\u00e0 chi\u1ebfn l\u01b0\u1ee3c \u0111\u01b0\u1ee3c \u0111\u1ecbnh h\u01b0\u1edbng t\u1eeb t\u1ea7m nh\u00ecn c\u1ee7a CEO. Trong k\u1ef7 nguy\u00ean c\u1ee7a l\u00f2ng tin, th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng c\u00f2n l\u00e0 logo, m\u00e0 ch\u00ednh l\u00e0 l\u1eddi h\u1ee9a v\u1edbi th\u1ecb tr\u01b0\u1eddng\u201d. <\/p>\n\n\n\n<p>Trong b\u1ed1i c\u1ea3nh c\u00f4ng ngh\u1ec7 c\u00f3 th\u1ec3 sao ch\u00e9p g\u1ea7n nh\u01b0 m\u1ecdi th\u1ee9, t\u1eeb thi\u1ebft k\u1ebf, n\u1ed9i dung \u0111\u1ebfn chi\u1ebfn l\u01b0\u1ee3c, s\u1ef1 th\u1eadt tr\u1edf th\u00e0nh gi\u00e1 tr\u1ecb duy nh\u1ea5t kh\u00f4ng th\u1ec3 l\u00e0m gi\u1ea3. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng hi\u1ec7n nay kh\u00f4ng ch\u1ec9 mua s\u1ea3n ph\u1ea9m, m\u00e0 ch\u1ecdn l\u1ef1a gi\u00e1 tr\u1ecb s\u1ed1ng. H\u1ecd kh\u00f4ng c\u1ea7n th\u01b0\u01a1ng hi\u1ec7u n\u00f3i hay, m\u00e0 c\u1ea7n th\u01b0\u01a1ng hi\u1ec7u s\u1ed1ng \u0111\u00fang<\/p>\n\n\n\n<p><strong>SAO KIM BRANDING<\/strong><\/p>\n\n\n\n<p>T\u01b0 v\u1ea5n chi\u1ebfn l\u01b0\u1ee3c 1:1 v\u1edbi chuy\u00ean gia th\u01b0\u01a1ng hi\u1ec7u t\u1ea1i Sao Kim Branding<\/p>\n\n\n\n<p>&#8211; Hotline: 0964.699.499<\/p>\n\n\n\n<p>&#8211; Email: tuvan@saokim.com.vn<\/p>\n\n\n\n<p>Kh\u00e1m ph\u00e1 gi\u1ea3i ph\u00e1p x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u t\u1ed5ng th\u1ec3 t\u1ea1i <a href=\"https:\/\/www.saokim.com.vn\/xay-dung-thuong-hieu-tong-the\/\"><strong>\u0111\u00e2y<\/strong><\/a><\/p>\n\n\n\n<p>Ngu\u1ed3n: <strong>B\u00e1o Doanh nh\u00e2n &amp; Ph\u00e1p lu\u1eadt<\/strong><\/p>\n<div class=\"saokim-link-exchange\"><span id=\"link_791075251\">&#10064; Tham kh\u1ea3o th\u00eam: <span class=\"txtlink\"><a href=\"https:\/\/www.saokim.com.vn\/dich-vu\/thiet-ke-bao-bi-nhan-mac-san-pham\/\" target=\"_blank\" rel=\"dofollow\" title=\"c\u00f4ng ty thi\u1ebft k\u1ebf bao b\u00ec\">C\u00f4ng ty thi\u1ebft k\u1ebf bao b\u00ec<\/a> <\/span>, <span class=\"txtlink\"><a href=\"https:\/\/www.saokim.com.vn\/dich-vu\/thiet-ke-nhan-dien-thuong-hieu-so\/\" target=\"_blank\" rel=\"dofollow\" title=\"thi\u1ebft k\u1ebf nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u s\u1ed1\">Thi\u1ebft k\u1ebf nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u s\u1ed1<\/a> <\/span>, <span class=\"txtlink\"><a href=\"https:\/\/dichthuatphuongdong.com\/dich-thuat-website\/\" target=\"_blank\" rel=\"dofollow\" title=\"d\u1ecbch website\">D\u1ecbch website<\/a> <\/span><\/span><\/div><div class=\"clearfix\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Trong k\u1ef7 nguy\u00ean s\u1ed1 ng\u1eadp tr\u00e0n n\u1ed9i dung v\u00e0 qu\u1ea3ng c\u00e1o, ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00e3 thay \u0111\u1ed5i: h\u1ecd kh\u00f4ng c\u00f2n b\u1ecb thuy\u1ebft ph\u1ee5c b\u1edfi nh\u1eefng l\u1eddi h\u1ee9a hoa m\u1ef9 hay h\u00ecnh \u1ea3nh \u0111\u01b0\u1ee3c d\u00e0n d\u1ef1ng ch\u1ec9n chu. Thay v\u00e0o \u0111\u00f3, h\u1ecd t\u00ecm ki\u1ebfm nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u hi\u1ec3u bi\u1ebft \u201cs\u1ed1ng th\u1eadt\u201d \u2013 n\u00f3i th\u1eadt, l\u00e0m th\u1eadt [&hellip;]<\/p>\n","protected":false},"author":44,"featured_media":334617,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1270],"tags":[],"class_list":["post-334605","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bao-chi"],"acf":[],"views":168,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/334605","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/users\/44"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/comments?post=334605"}],"version-history":[{"count":3,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/334605\/revisions"}],"predecessor-version":[{"id":334613,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/334605\/revisions\/334613"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media\/334617"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media?parent=334605"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/categories?post=334605"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/tags?post=334605"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}