{"id":335,"date":"2009-10-01T23:34:50","date_gmt":"2009-10-01T16:34:50","guid":{"rendered":"http:\/\/blog.saokimad.com\/?p=335"},"modified":"2019-07-29T14:03:58","modified_gmt":"2019-07-29T07:03:58","slug":"gioi-thieu-ve-typography","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/thiet-ke-sangtao\/gioi-thieu-ve-typography\/","title":{"rendered":"Gi\u1edbi thi\u1ec7u v\u1ec1 Typography"},"content":{"rendered":"<p><strong>Typography l\u00e0 g\u00ec ?<\/strong><\/p>\n<p>Khi mu\u1ed1n t\u1ea1o ra m\u1ed9t s\u1ea3n ph\u1ea9m, ch\u00fang ta ph\u1ea3i b\u1eaft \u0111\u1ea7u b\u1eb1ng vi\u1ec7c c\u00f3 nguy\u00ean li\u1ec7u, nh\u01b0 khi ta mu\u1ed1n \u0111\u00f3ng ra 1 c\u00e1i b\u00e0n hay m\u1ed9t c\u00e1i gh\u1ebf th\u00ec ta ph\u1ea3i c\u00f3 c\u00e1c nguy\u00ean li\u1ec7u kh\u00e1c nhau nh\u01b0: g\u1ed7, \u0111inh, keo&#8230; v\u00e0 khi \u0111\u00e3 c\u00f3 nguy\u00ean li\u1ec7u th\u00ec ta ph\u1ea3i bi\u1ebft \u0111\u00f3 c\u00e1i b\u00e0n \u0111\u00f3 ra sao, \u0111\u00f3 l\u00e0 nh\u1eefng k\u1ef9 thu\u1eadt c\u01b0a, b\u00e0o, \u0111\u1ee5c, \u0111\u00f3ng &#8230; th\u00f4ng qua nh\u1eefng c\u00f4ng c\u1ee5 l\u00e0m vi\u1ec7c nh\u01b0 b\u00faa, c\u01b0a, b\u00e0o&#8230; Sau c\u00f9ng k\u1ebft qu\u1ea3 ta \u0111\u1ea1t \u0111\u01b0\u1ee3c ch\u00ednh l\u00e0 c\u00e1i b\u00e0n.<\/p>\n<p><span style=\"color: #cccccc;\">[nggallery id=1]<\/span><\/p>\n<p><!--more--><\/p>\n<p><span style=\"color: black;\">C\u0169ng v\u1eady, trong thi\u1ebft k\u1ebf, \u0111\u1ec3 c\u00f3 m\u1ed9t t\u00e1c ph\u1ea9m, th\u00ec ta c\u0169ng ph\u1ea3i b\u1eaft \u0111\u1ea7u c\u00f3 nh\u1eefng nguy\u00ean li\u1ec7u nh\u01b0 h\u00ecnh \u1ea3nh, m\u00e0u s\u1eafc, font ch\u1eef&#8230; v\u00e0 b\u1eaft \u0111\u1ea7u th\u1ef1c hi\u1ec7n b\u1eb1ng nh\u1eefng k\u1ef9 thu\u1eadt \u0111\u1ed3 h\u1ecda: c\u1eaft, d\u00e1n, v\u1ebd, t\u1ea1o hi\u1ec7u \u1ee9ng (effect) th\u00f4ng qua c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh \u0111\u1ed3 h\u1ecda. Sau khi ho\u00e0n th\u00e0nh, k\u1ebft qu\u1ea3 ta c\u00f3 \u0111\u01b0\u1ee3c s\u1ebd l\u00e0 1 t\u00e1c ph\u1ea9m \u0111\u1ed3 h\u1ecda.<\/span><\/p>\n<p><strong><span style=\"color: black;\">V\u1eacY TYPOGRAPHY L\u00c0 G\u00cc ?<\/span><\/strong><\/p>\n<p><span style=\"color: black;\">\u0110\u01a1n gi\u1ea3n Typography l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p thi\u1ebft k\u1ebf m\u00e0 trong \u0111\u00f3 nh\u1eefng nguy\u00ean li\u1ec7u ta ch\u1ecdn l\u00e0 text, nh\u1eefng k\u00fd t\u1ef1, font ch\u1eef. Th\u00f4ng qua nh\u1eefng k\u1ef9 thu\u1eadt ri\u00eang c\u1ee7a m\u00ecnh (s\u1ebd \u0111\u01b0\u1ee3c n\u00f3i t\u1edbi trong nh\u1eefng ph\u1ea7n sau) \u0111\u1ec3 cho ra \u0111\u1eddi m\u1ed9t t\u00e1c ph\u1ea9m. C\u00e1c k\u1ef9 thu\u1eadt \u0111\u00f3 bao g\u1ed3m ch\u1ecdn ki\u1ec3u ch\u1eef, k\u1ebft h\u1ee3p ch\u1eef hoa hay th\u01b0\u1eddng, ph\u00e2n m\u1ea3ng, s\u1eed d\u1ee5ng \u0111\u01b0\u1eddng vi\u1ec1n hay k\u1ebft h\u1ee3p v\u1edbi nh\u1eefng th\u00e0nh ph\u1ea7n ph\u1ee5 tr\u1ee3 kh\u00e1c&#8230;<\/span><\/p>\n<p><span style=\"color: black;\">B\u1ea5t c\u1ee9 ng\u01b0\u1eddi thi\u1ebft k\u1ebf \u0111\u1ec1u \u0111\u00e3 \u00edt nh\u1ea5t h\u01a1n m\u1ed9t l\u1ea7n \u0111\u1ee9ng tr\u01b0\u1edbc nh\u1eefng v\u1ea5n \u0111\u1ec1 l\u1ef1a ch\u1ecdn font ch\u1eef th\u00edch h\u1ee3p, hay k\u00edch c\u1ee1 ch\u1eef&#8230; T\u1ea5t c\u1ea3 nh\u1eefng c\u00f4ng vi\u1ec7c \u0111\u00f3 ch\u00ednh l\u00e0 Typography \u1edf m\u1ee9c \u0111\u1ed9 c\u01a1 b\u1ea3n nh\u1ea5t. N\u00f3i nh\u01b0 v\u1eady \u0111\u1ec3 th\u1ea5y Typography kh\u00f4ng ph\u1ea3i l\u00e0 c\u00e1i g\u00ec qu\u00e1 cao si\u00eau, n\u00f3 r\u1ea5t g\u1ea7n g\u0169i v\u1edbi th\u01b0\u1eddng ng\u00e0y, ch\u1eb3ng qua ta c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng v\u00e0 ph\u00e1t huy h\u1ebft kh\u1ea3 n\u0103ng c\u1ee7a Typography hay kh\u00f4ng.<\/span><\/p>\n<p><span style=\"color: black;\">V\u1edbi Typography, b\u1ea1n g\u1ea7n nh\u01b0 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c gi\u1ea3i ph\u00f3ng ho\u00e0n to\u00e0n kh\u1ecfi vi\u1ec7c l\u1ef1a ch\u1ecdn h\u00ecnh \u1ea3nh, hay t\u00ecm ki\u1ebfm nh\u1eefng th\u1ee9 nguy\u00ean li\u1ec7u kh\u00e1c. Khi \u0111\u00e3 n\u1eafm v\u1eefng, Typography s\u1ebd \u0111em l\u1ea1i m\u1ed9t s\u1ee9c m\u1ea1nh thi\u1ebft k\u1ebf r\u1ea5t l\u1edbn, m\u00e0 s\u1ef1 b\u1eaft \u0111\u1ea7u t\u1eeb nh\u1eefng ch\u1eef c\u00e1i, nh\u1eefng \u0111\u01b0\u1eddng line t\u01b0\u1edfng ch\u1eebng r\u1ea5t \u0111\u01a1n gi\u1ea3n.<\/span><\/p>\n<p><strong><span style=\"color: black;\">Ch\u00e0o m\u1eebng \u0111\u1ebfn v\u1edbi th\u1ebf gi\u1edbi c\u1ee7a Typography.<\/span><\/strong><\/p>\n<p><strong><span style=\"color: black;\">2. B\u1eaft \u0111\u1ea7u v\u1edbi Typography:<\/span><\/strong><\/p>\n<p><strong><span style=\"color: black;\">2.1 Typography c\u00f3 t\u1eeb khi n\u00e0o ?<\/span><\/strong><\/p>\n<p><span style=\"color: black;\">T\u1eeb ng\u00e0n x\u01b0a, con ng\u01b0\u1eddi \u0111\u00e3 b\u1eaft \u0111\u1ea7u t\u00ecm ra c\u00e1ch \u0111\u1ec3 c\u00f3 th\u1ec3 ghi l\u1ea1i nh\u1eefng l\u1eddi n\u00f3i, \u00fd ngh\u0129 c\u1ee7a h\u1ecd. V\u00e0 t\u1eeb khi c\u00f3 ch\u1eef vi\u1ebft xu\u1ea5t hi\u1ec7n, Typography c\u0169ng \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u00ednh th\u1ee9c ra \u0111\u1eddi v\u1edbi nh\u1eefng h\u00ecnh th\u1ee9c s\u01a1 khai c\u1ee7a n\u00f3. H\u1ea7u nh\u01b0 t\u1ea5t c\u1ea3 c\u00e1c k\u1ef9 thu\u1eadt Typography \u0111\u1ec1u \u0111\u00e3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong su\u1ed1t th\u1eddi gian t\u1ed3n t\u1ea1i v\u00e0 ph\u00e1t tri\u1ec3n c\u1ee7a ch\u1eef vi\u1ebft, sau n\u00e0y l\u00e0 ch\u1eef \u0111i\u1ec7n t\u1eed.<\/span><\/p>\n<p><span style=\"color: black;\">V\u1eady t\u1ea1i sao ch\u1ec9 v\u1edbi nh\u1eefng y\u1ebfu t\u1ed1 c\u01a1 b\u1ea3n l\u00e0 text, k\u00fd t\u1ef1, font ch\u1eef v\u00e0 nh\u1eefng th\u00e0nh ph\u1ea7n ph\u1ee5 tr\u1ee3 \u0111\u01a1n gi\u1ea3n m\u00e0 Typography l\u1ea1i c\u00f3 \u0111\u01b0\u1ee3c s\u1ef1 th\u00fa v\u1ecb nh\u01b0 v\u1eady. \u0110\u1ea7u ti\u00ean ta ph\u1ea3i n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c c\u00e1c th\u00e0nh ph\u1ea7n n\u00e0y v\u00e0 sau \u0111\u00f3 ph\u1ea3i t\u00ecm c\u00e1ch k\u1ebft h\u1ee3p ch\u00fang l\u1ea1i v\u1edbi nhau, khi \u0111\u00f3 ta s\u1ebd c\u00f3 \u0111\u01b0\u1ee3c b\u1ee9c tranh to\u00e0n di\u1ec7n v\u1ec1 Typography.<\/span><\/p>\n<p><strong><span style=\"color: black;\">2.2 Font ch\u1eef:<\/span><\/strong><\/p>\n<p><span style=\"color: black;\">Nh\u01b0 ta \u0111\u00e3 bi\u1ebft, Typography ch\u1ee7 y\u1ebfu l\u00e0m vi\u1ec7c v\u1edbi nh\u1eefng ch\u1eef c\u00e1i, nh\u1eefng font ch\u1eef, v\u1eady font ch\u1eef b\u1eaft \u0111\u1ea7u t\u1eeb \u0111\u00e2u ?<\/span><\/p>\n<p><span style=\"color: black;\">K\u1ebf t\u1eeb khi ch\u1eef vi\u1ebft xu\u1ea5t hi\u1ec7n t\u1edbi nay, th\u00ec \u0111\u00e3 c\u00f3 r\u1ea5t nhi\u1ec1u ki\u1ec3u ch\u1eef vi\u1ebft kh\u00e1c nhau xu\u1ea5t hi\u1ec7n v\u00e0 t\u1ed3n t\u1ea1i. M\u1ed9t s\u1ed1 ki\u1ec3u ch\u1eef sau n\u00e0y \u0111\u01b0\u1ee3c \u0111\u01b0a v\u00e0o s\u1eed d\u1ee5ng th\u00f4ng d\u1ee5ng trong m\u00e1y t\u00ednh nh\u01b0 l\u00e0 nh\u1eefng font ch\u1eef \u0111\u00e3 \u0111\u01b0\u1ee3c kh\u1eb3ng \u0111\u1ecbnh gi\u00e1 tr\u1ecb qua th\u1eddi gian. V\u00e0 c\u00f9ng l\u00fac c\u00f3 nh\u1eefng nh\u00e0 thi\u1ebft k\u1ebf m\u00e0 c\u00f4ng vi\u1ec7c c\u1ee7a h\u1ecd l\u00e0 s\u00e1ng t\u1ea1o ra nh\u1eefng ki\u1ec3u ch\u1eef m\u1edbi, h\u1ecd \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 Typographer. C\u00e1c font ch\u1eef m\u00e0 ta s\u1eed d\u1ee5ng h\u00e0ng ng\u00e0y, t\u1eeb nh\u1eefng font th\u00f4ng th\u01b0\u1eddng cho \u0111\u1ebfn nh\u1eefng font l\u1ea1 m\u1eaft \u0111\u1ec1u l\u00e0 k\u1ebft qu\u1ea3 c\u1ee7a m\u1ed9t qu\u00e1 tr\u00ecnh s\u00e1ng tao. T\u1eeb \u0111\u00f3 d\u1eabn \u0111\u1ebfn nguy\u00ean t\u1eafc \u0111\u1ea7u ti\u00ean l\u00e0: \u201cPh\u1ea3i lu\u00f4n t\u00f4n tr\u1ecdng nh\u1eefng font ch\u1eef n\u00e0y\u201d. Vd: Khi c\u1ea7n nh\u1eefng font ch\u1eef d\u1eb9p hay k\u00e9o gi\u00e3n, ta n\u00ean s\u1eed d\u1ee5ng nh\u1eefng phi\u00ean b\u1ea3n condense hay extreme c\u1ee7a font t\u01b0\u01a1ng \u1ee9ng.<\/span><\/p>\n<p><span style=\"color: black;\">C\u00f3 r\u1ea5t nhi\u1ec1u font ch\u1eef kh\u00e1c nhau \u0111\u01b0\u1ee3c d\u00f9ng, nh\u01b0ng ta c\u00f3 th\u1ec3 chia 5 nh\u00f3m:<\/span><\/p>\n<p><span style=\"color: black;\">&#8211; Serif: L\u00e0 d\u1ea1ng ch\u1eef c\u00f3 ch\u00e2n. Vd: Times News Roman, Palatino&#8230;<\/span><br \/>\n<span style=\"color: black;\">&#8211; San serif: D\u1ea1ng ch\u1eef kh\u00f4ng ch\u00e2n. (Arial, Helvetica, Futura&#8230;)<\/span><br \/>\n<span style=\"color: black;\">&#8211; Monospace: \u0110\u00e2y l\u00e0 lo\u1ea1i ch\u1eef m\u00e0 t\u1ea5t c\u1ea3 c\u00e1c k\u00fd t\u1ef1 \u0111\u1ec1u c\u00f3 b\u1ec1 ngang b\u1eb1ng nhau (Courier, Lucida&#8230;).<\/span><br \/>\n<span style=\"color: black;\">&#8211; Script: D\u1ea1ng ch\u1eef vi\u1ebft tay.<\/span><br \/>\n<span style=\"color: black;\">&#8211; Fantasy \u2013 Decoration: \u0110\u00e2y l\u00e0 d\u1ea1ng ch\u1eef\u00a0 kh\u00e1 \u0111\u1eb7c bi\u1ec7t, m\u1ed7i ch\u1eef c\u00e1i l\u00e0 m\u1ed9t thi\u1ebft k\u1ebf ph\u1ee9c t\u1ea1p, v\u00ed d\u1ee5 nh\u01b0 m\u1ed9t ch\u1eef\u00a0 c\u00e1i \u0111\u01b0\u1ee3c l\u1ed3ng trong m\u1ed9t h\u00ecnh v\u1ebd c\u00e1ch \u0111i\u1ec7u, hay \u0111\u01b0\u1ee3c bi\u1ebfn \u0111\u1ed5i th\u00e0nh m\u1ed9t con v\u1eadt&#8230;<\/span><\/p>\n<p><span style=\"color: black;\">Trong t\u1ea5t c\u1ea3 c\u00e1c font ch\u1eef, c\u00f3 m\u1ed9t s\u1ed1 t\u1ed3n t\u1ea1i qua th\u1eddi gian v\u00e0 \u0111\u00e3 \u0111\u01b0\u1ee3c th\u1ef1c t\u1ebf ch\u1ee9ng th\u1ef1c gi\u00e1 tr\u1ecb, ta c\u00f3 th\u1ec3 k\u1ebf ra nh\u01b0: Helvetica, Futura, Arial, Courier, Times News Roman, Book, Century, New Baskerville, Palatino, Optima, Garamond, Goudy.<\/span><\/p>\n<p><span style=\"color: black;\">M\u1ed7i font ch\u1eef \u0111\u1ec1u c\u00f3 nh\u1eefng \u0111\u1eb7c t\u00ednh kh\u00e1c nhau, th\u1ec3 hi\u1ec7n m\u1ed9t \u00fd ngh\u0129a kh\u00e1c nhau, do \u0111\u00f3 c\u0169ng ph\u1ea3i \u0111\u01b0\u1ee3c d\u00f9ng trong t\u1eebng tr\u01b0\u1eddng h\u1ee3p kh\u00e1c nhau.<\/span><\/p>\n<p><span style=\"color: black;\">V\u00ed d\u1ee5:<\/span><br \/>\n<span style=\"color: black;\">&#8211; Times New Roman th\u1ec3 hi\u1ec7n s\u1ef1 ch\u1eafc ch\u1eafn, r\u00f5 r\u00e0ng, th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong c\u00e1c v\u0103n b\u1ea3n.<\/span><br \/>\n<span style=\"color: black;\">&#8211; Garamond \u0111\u01b0\u1ee3c xem l\u00e0 m\u1ed9t font ch\u1eef \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf r\u1ea5t thanh l\u1ecbch, c\u00f3 th\u1ec3 d\u00f9ng trong c\u00e1c th\u1ec3 lo\u1ea1i c\u1ea7n s\u1ef1 thanh l\u1ecbch v\u00e0 sang tr\u1ecdng.<\/span><br \/>\n<span style=\"color: black;\">&#8211; Futura l\u00e0 m\u1ed9t trong nh\u1eefng font ch\u1eef g\u00f3c, thi\u1ebft k\u1ebft r\u1ea5t \u0111\u01a1n gi\u1ea3n, kh\u00f4ng c\u00f3 nhi\u1ec1u nh\u1eefng y\u1ebfu t\u1ed1 ph\u1ee5 tr\u1ee3, v\u1edbi nh\u1eefng n\u00e9t tr\u00f2n ho\u00e0n h\u1ea3o c\u0169ng c\u0169ng nh\u1eefng \u0111\u01b0\u1eddng th\u1eb3ng. Th\u1ec3 hi\u1ec7n s\u1ef1 \u0111\u01a1n gi\u1ea3n v\u00e0 \u0111\u1eb7c t\u00ednh c\u01a1 b\u1ea3n.<\/span><\/p>\n<p><span style=\"color: black;\">\u0110\u1eb7c bi\u1ec7t, Optima l\u00e0 m\u1ed9t font ch\u1eef \u0111\u1eb7c bi\u1ec7t, l\u00e0 s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa serif v\u00e0 san serif, k\u1ebf th\u1eeba c\u1ea3 \u0111\u1eb7c t\u00ednh c\u1ee7a c\u1ea3 2.<\/span><\/p>\n<p><strong><span style=\"color: black;\">2.3. Typography v\u00e0 gi\u1edbi h\u1ea1n.<\/span><\/strong><\/p>\n<p><span style=\"color: black;\">Typography v\u1edbi nh\u1eefng nguy\u00ean li\u1ec7u ch\u00ednh \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng l\u00e0 text, nh\u01b0ng kh\u00f4ng ch\u1ec9 g\u00f3i g\u1ecdn trong nh\u1eefng font ch\u1eef c\u00f3 s\u1eb5n tr\u00ean m\u00e1y t\u00ednh, m\u00e0 c\u00f2n c\u00f3 th\u1ec3 l\u00e0 nh\u1eefng font ch\u1eef \u0111\u01b0\u1ee3c \u0111ang ph\u00e1t tri\u1ec3n hay nh\u1eefng m\u1eabu ph\u00e1c th\u1ea3o, v\u1ebd tay &#8230; ch\u1eb3ng h\u1ea1n. V\u00e0 t\u1ea5t nhi\u00ean ngo\u00e0i c\u00e1c k\u00fd t\u1ef1 ra, ta ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh, hay c\u00e1c y\u1ebfu t\u1ed1 \u0111\u1ed3 h\u1ecda kh\u00e1c (graphic elements) nh\u01b0 \u0111\u01b0\u1eddng th\u1eb1ng, \u0111\u01b0\u1eddng cong, m\u1ea3ng m\u00e0u&#8230; nh\u01b0 l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 ph\u1ee5 tr\u1ee3. T\u00f3m l\u1ea1i, \u0111\u1eebng gi\u1edbi h\u1ea1n b\u1ea3n th\u00e2n v\u00e0o b\u1ea5t c\u1ee9 g\u00ec, m\u00e0 h\u00e3y d\u00f9ng m\u1ecdi c\u00e1ch \u0111\u1ec3 th\u1ec3 hi\u1ec7n \u00fd t\u01b0\u1edfng.<\/span><\/p>\n<p><span style=\"color: black;\">3. Khi \u0111\u00e3 b\u1eaft \u0111\u1ea7u n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c nh\u1eefng kh\u00e1i ni\u1ec7m c\u01a1 b\u1ea3n, b\u00e2y gi\u1edd l\u00e0 l\u00fac \u0111\u1ec3 b\u1ea1n b\u1eaft \u0111\u1ea7u \u0111i s\u00e2u v\u00e0o v\u1ea5n \u0111\u1ec1, v\u00e0o c\u00e1c lu\u1eadt l\u1ec7 c\u01a1 b\u1ea3n ph\u1ea3i theo, c\u00e1c k\u1ef9 thu\u1eadt \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng trong Typography.<\/span><\/p>\n<p><span style=\"color: black;\">Lu\u1eadt c\u01a1 b\u1ea3n nh\u1ea5t l\u00e0 \u201cH\u00e3y t\u00f4n tr\u1ecdng t\u1ed1i \u0111a m\u1ed9t font ch\u1eef\u201d, n\u1ebfu kh\u00f4ng th\u1eadt c\u1ea7n thi\u1ebft hay l\u00e0 c\u00f3 m\u1ed9t \u00fd t\u01b0\u1edfng \u0111\u1ec3 ph\u1ea3i thay \u0111\u1ed5i h\u00ecnh d\u00e1ng ch\u1eef (k\u00e9o gi\u00e3n hay b\u00f3p d\u1eb9p) th\u00ec \u0111\u1eebng n\u00ean b\u00f3p d\u1eb9p hay k\u00e9o gi\u00e3n ch\u1ec9 v\u00ec \u0111\u1ec3 \u0111\u1ee7 ch\u1ed7 hay l\u1ea5p m\u1ed9t kha\u1ecfng tr\u1ed1ng n\u00e0o \u0111\u00f3 tr\u00ean giao di\u1ec7n. H\u00e3y th\u1eed d\u00f9ng c\u00e1c phi\u00ean b\u1ea3n condensed (narrow) hay extreme (wide) trong tr\u01b0\u1eddng h\u1ee3p \u0111\u00f3.<\/span><\/p>\n<p><strong><span style=\"color: black;\">C\u00e1c k\u1ef9 thu\u1eadt c\u1ee7a Typography \u0111\u01b0\u1ee3c chia l\u00e0m b\u1ed1n nh\u00f3m ch\u00ednh.<\/span><\/strong><\/p>\n<p><strong><em><span style=\"color: black;\">\u2022 Nh\u1eefng y\u1ebfu t\u1ed1 Typographic:<\/span><\/em><\/strong><br \/>\n<span style=\"color: black;\">\u0110\u00e2y ch\u1ee7 y\u1ebfu l\u00e0 vi\u1ec7c l\u1ef1a ch\u1ecdn font ch\u1eef n\u00e0o, uppercase hay lowercase, Bold, Italic hay kh\u00f4ng, b\u1ec1 ngang hay chi\u1ec1u cao c\u1ee7a ch\u1eef&#8230;<\/span><\/p>\n<p><em><strong><span style=\"color: black;\">\u2022 Nh\u1eefng y\u1ebfu t\u1ed1 Form:<\/span><\/strong><\/em><br \/>\n<span style=\"color: black;\">L\u1ef1a ch\u1ecdn v\u00e0 k\u1ebft h\u1ee3p m\u00e0u ch\u1eef, \u0111\u1ed9 \u0111\u1eadm nh\u1ea1t, ph\u00e2n m\u1ea3nh, \u0111\u01b0\u1eddng vi\u1ec1n, texture, h\u00f2a tr\u1ed9n v\u1edbi background.<\/span><\/p>\n<p><strong><em><span style=\"color: black;\">\u2022 Nh\u1eefng y\u1ebfu t\u1ed1 Space:<\/span><\/em><\/strong><br \/>\n<span style=\"color: black;\">S\u1eafp x\u1ebfp v\u00e0 v\u1ecb tr\u00ed c\u1ee7a m\u1ed9t ch\u1eef c\u00e1i so v\u1edbi m\u1ed9t nh\u00f3m hay gi\u1eefa c\u00e1c nh\u00f3m v\u1edbi nhau, ph\u01b0\u01a1ng h\u01b0\u1edbng c\u1ee7a ch\u1eef, nh\u1ecbp \u0111i\u1ec7u c\u1ee7a \u0111o\u1ea1n text&#8230;<\/span><\/p>\n<p><em><strong><span style=\"color: black;\">\u2022 Nh\u1eefng y\u1ebfu t\u1ed1 Support:<\/span><\/strong><\/em><br \/>\n<span style=\"color: black;\">Nh\u1eefng chi ti\u1ebft h\u1ed7 tr\u1ee3 th\u00eam v\u00e0o c\u00f3 th\u1ec3 l\u00e0 \u0111\u01b0\u1eddng line, m\u1ea3ng m\u00e0u, k\u00fd hi\u1ec7u (symbol) hay h\u00ecnh \u1ea3nh nh\u1eb1m h\u1ed7 tr\u1ee3 th\u00eam hi\u1ec7u qu\u1ea3.<\/span><\/p>\n<p><span style=\"color: #cccccc;\"><span style=\"color: black;\">Khi \u00e1p d\u1ee5ng, t\u00f9y v\u00e0o m\u1ed7i t\u00e1c ph\u1ea9m v\u00e0 \u00fd t\u01b0\u1edfng m\u00e0 ta \u00e1p d\u1ee5ng m\u1ed9t hay k\u1ebft h\u1ee3p nhi\u1ec1u k\u1ef9 thu\u1eadt l\u1ea1i v\u1edbi nhau<\/span>.<\/span><\/p>\n<p><span style=\"color: #000000;\">Ngu\u1ed3n tham kh\u1ea3o:<span style=\"color: #ff0000;\"> <strong><a style=\"color: #ff0000;\" href=\"https:\/\/www.saokim.com.vn\/\">Sao Kim Branding<\/a><\/strong><\/span><\/span><\/p>\n<p><span style=\"color: #000000;\">Chuy\u00ean gia s\u1ed1 1 v\u1ec1 thi\u1ebft k\u1ebf th\u01b0\u01a1ng hi\u1ec7u<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Xem th\u00eam nh\u1eefng b\u00e0i vi\u1ebft kh\u00e1c<\/strong><\/span><\/p>\n<ul>\n<li><span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.saokim.com.vn\/blog\/thiet-ke-logo\/thiet-ke-logo-hoan-hao-meo-va-nhung-sai-lam-can-tranh\/\">Thi\u1ebft k\u1ebf logo: m\u1eb9o v\u00e0 nh\u1eefng sai l\u1ea7m c\u1ea7n tr\u00e1nh<\/a><\/span><\/li>\n<li><span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.saokim.com.vn\/blog\/sang-tao-thuong-hieu\/19-dau-moc-lich-su-khong-the-quen-cua-nganh-thuong-hieu\/\">19 d\u1ea5u m\u1ed1c l\u1ecbch s\u1eed kh\u00f4ng th\u1ec3 qu\u00ean c\u1ee7a ng\u00e0nh th\u01b0\u01a1ng hi\u1ec7u<\/a><\/span><\/li>\n<\/ul>\n<div class=\"saokim-link-exchange\"><span id=\"link_1130339517\">&#10064; Tham kh\u1ea3o th\u00eam: <span class=\"txtlink\"><a href=\"https:\/\/www.saokim.com.vn\/dich-vu\/thiet-ke-brochure\/\" target=\"_blank\" rel=\"dofollow\" title=\"thi\u1ebft k\u1ebf brochure\">Thi\u1ebft k\u1ebf brochure<\/a> <\/span>, <span class=\"txtlink\"><a href=\"http:\/\/logodep.vn\" target=\"_blank\" rel=\"dofollow\" title=\"c\u00f4ng ty thi\u1ebft k\u1ebf logo\">C\u00f4ng ty thi\u1ebft k\u1ebf logo<\/a> <\/span>, <span class=\"txtlink\"><a href=\"https:\/\/www.saokim.com.vn\" target=\"_blank\" rel=\"dofollow\" title=\"C\u00f4ng ty t\u01b0 v\u1ea5n th\u01b0\u01a1ng hi\u1ec7u\">C\u00f4ng ty t\u01b0 v\u1ea5n th\u01b0\u01a1ng hi\u1ec7u<\/a> <\/span><\/span><\/div><div class=\"clearfix\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Typography l\u00e0 g\u00ec ? Khi mu\u1ed1n t\u1ea1o ra m\u1ed9t s\u1ea3n ph\u1ea9m, ch\u00fang ta ph\u1ea3i b\u1eaft \u0111\u1ea7u b\u1eb1ng vi\u1ec7c c\u00f3 nguy\u00ean li\u1ec7u, nh\u01b0 khi ta mu\u1ed1n \u0111\u00f3ng ra 1 c\u00e1i b\u00e0n hay m\u1ed9t c\u00e1i gh\u1ebf th\u00ec ta ph\u1ea3i c\u00f3 c\u00e1c nguy\u00ean li\u1ec7u kh\u00e1c nhau nh\u01b0: g\u1ed7, \u0111inh, keo&#8230; v\u00e0 khi \u0111\u00e3 c\u00f3 nguy\u00ean li\u1ec7u th\u00ec ta [&hellip;]<\/p>\n","protected":false},"author":67,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[51],"class_list":["post-335","post","type-post","status-publish","format-standard","hentry","category-thiet-ke-sangtao","tag-typography"],"acf":[],"views":7631,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/335","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/users\/67"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/comments?post=335"}],"version-history":[{"count":0,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/335\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media?parent=335"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/categories?post=335"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/tags?post=335"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}