{"id":42,"date":"2010-03-23T03:19:06","date_gmt":"2010-03-22T20:19:06","guid":{"rendered":"http:\/\/www.logoart.vn\/blog\/?p=42"},"modified":"2021-06-29T10:32:22","modified_gmt":"2021-06-29T10:32:22","slug":"cach-viet-mot-ban-brief-phac-thao-y-tuong-hieu-qua","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/khong-phan-loai\/cach-viet-mot-ban-brief-phac-thao-y-tuong-hieu-qua\/","title":{"rendered":"C\u00e1ch vi\u1ebft m\u1ed9t b\u1ea3n brief (ph\u00e1c th\u1ea3o \u00fd t\u01b0\u1edfng) hi\u1ec7u qu\u1ea3 \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf b\u1ea1n mong mu\u1ed1n"},"content":{"rendered":"\n
\"Quy<\/a><\/figure><\/div>\n\n\n\n

L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t<\/strong> thi\u1ebft k\u1ebf logo<\/a><\/span> nh\u01b0 mong mu\u1ed1n? M\u1ed9t thi\u1ebft k\u1ebf ho\u00e0n h\u1ea3o b\u1ea1n \u0111\u00e3 m\u01b0\u1eddng t\u01b0\u1ee3ng trong \u0111\u1ea7u?  C\u00e2u tr\u1ea3 l\u1eddi n\u1eb1m trong vi\u1ec7c ph\u00e1c th\u1ea3o \u00fd t\u01b0\u1edfng!<\/strong><\/p>\n\n\n\n

Cho d\u00f9 b\u1ea1n l\u00e0 nh\u00e0 thi\u1ebft k\u1ebf hay kh\u00e1ch h\u00e0ng, y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t \u0111\u1ea3m b\u1ea3o m\u1ed9t k\u1ebf ho\u1ea1ch th\u00e0nh c\u00f4ng n\u1eb1m \u1edf b\u1ea3n ph\u00e1c th\u1ea3o \u00fd t\u01b0\u1edfng.  B\u00e0i vi\u1ebft n\u00e0y s\u1ebd gi\u1edbi thi\u1ec7u c\u00e1ch ph\u00e1c th\u1ea3o \u00fd t\u01b0\u1edfng hi\u1ec7u qu\u1ea3 mang l\u1ea1i l\u1ee3i \u00edch cho c\u1ea3 kh\u00e1ch h\u00e0ng v\u00e0 nh\u00e0 thi\u1ebft k\u1ebf. B\u00e0i vi\u1ebft s\u1ebd \u0111\u1ee9ng t\u1eeb g\u00f3c \u0111\u1ed9 c\u1ee7a kh\u00e1ch h\u00e0ng (ng\u01b0\u1eddi vi\u1ebft b\u1ea3n brief).<\/p>\n\n\n\n\n\n\n\n

Th\u1ebf n\u00e0o l\u00e0 ph\u00e1c th\u1ea3o \u00fd t\u01b0\u1edfng?<\/strong><\/h2>\n\n\n\n

\u0110\u1ea7u ti\u00ean, b\u1ea1n c\u1ea7n bi\u1ebft ph\u00e1c th\u1ea3o \u00fd t\u01b0\u1edfng l\u00e0 g\u00ec? Ph\u00e1c th\u1ea3o \u00fd t\u01b0\u1edfng l\u00e0 m\u1ed9t vi\u1ec7c r\u1ea5t quan tr\u1ecdng khi thi\u1ebft k\u1ebf b\u1ea5t k\u1ef3 m\u1ed9t k\u1ebf ho\u1ea1ch n\u00e0o b\u1edfi n\u00f3 s\u1ebd cung c\u1ea5p t\u1ea5t c\u1ea3 th\u00f4ng tin c\u1ea7n thi\u1ebft cho nh\u00e0 thi\u1ebft k\u1ebf \u0111\u1ec3 \u0111\u00e1p \u1ee9ng k\u1ef3 v\u1ecdng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n

Tr\u01b0\u1edbc h\u1ebft, b\u1ea3n ph\u00e1c th\u1ea3o \u00fd t\u01b0\u1edfng c\u1ea7n t\u1eadp trung v\u00e0o k\u1ebft qu\u1ea3 v\u00e0 m\u1ee5c \u0111\u00edch c\u1ee7a thi\u1ebft k\u1ebf v\u00e0 m\u1ee5c ti\u00eau kinh doanh c\u1ee7a d\u1ef1 \u00e1n ch\u1ee9 kh\u00f4ng ph\u1ea3i v\u00e0o t\u00ednh th\u1ea9m m\u1ef9 c\u1ee7a d\u1ef1 \u00e1n b\u1edfi \u0111\u00f3 l\u00e0 tr\u00e1ch nhi\u1ec7m c\u1ee7a nh\u00e0 thi\u1ebft k\u1ebf.<\/p>\n\n\n\n

Ph\u00e1c th\u1ea3o \u00fd t\u01b0\u1edfng c\u0169ng cho ph\u00e9p b\u1ea1n \u2013 kh\u00e1ch h\u00e0ng, t\u1eadp trung ch\u00ednh x\u00e1c v\u00e0o c\u00e1i b\u1ea1n c\u1ea7n \u0111\u1ea1t \u0111\u01b0\u1ee3c tr\u01b0\u1edbc khi b\u1eaft tay v\u00e0o b\u1ea5t c\u1ee9 vi\u1ec7c g\u00ec c\u1ee7a d\u1ef1 \u00e1n.<\/p>\n\n\n\n

M\u1ed9t b\u1ea3n ph\u00e1c th\u1ea3o \u00fd t\u01b0\u1edfng t\u1ed1t s\u1ebd \u0111\u1ea3m b\u1ea3o b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t thi\u1ebft k\u1ebf ch\u1ea5t l\u01b0\u1ee3ng cao, h\u1ed9i t\u1ee5 nh\u1eefng th\u1ee9 b\u1ea1n c\u1ea7n khi b\u1ea1n ch\u1ecdn \u0111\u01b0\u1ee3c m\u1ed9t nh\u00e0 thi\u1ebft k\u1ebf th\u00edch h\u1ee3p.<\/p>\n\n\n\n

L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 ph\u00e1c th\u1ea3o \u00fd t\u01b0\u1edfng hi\u1ec7u qu\u1ea3?<\/strong><\/h2>\n\n\n\n

N\u1ebfu b\u1ea1n tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi d\u01b0\u1edbi \u0111\u00e2y m\u1ed9t c\u00e1ch chi ti\u1ebft v\u00e0 tu\u1ea7n t\u1ef1, b\u1ea3n ph\u00e1c th\u1ea3o c\u1ee7a b\u1ea1n \u0111\u00e3 \u0111\u1ea1t \u0111\u1ebfn 90%, 10% c\u00f2n l\u1ea1i \u0111\u1ebfn t\u1eeb nh\u1eefng c\u00e2u h\u1ecfi c\u1ee7a nh\u00e0 thi\u1ebft k\u1ebf sau khi b\u1ea1n \u0111\u00e3 ph\u00e1c th\u1ea3o xong.<\/p>\n\n\n\n

H\u00e3y th\u1eed tr\u1ea3 l\u1eddi nh\u1eefng c\u00e2u h\u1ecfi sau, nh\u1edb l\u00e0 tr\u1ea3 l\u1eddi chi ti\u1ebft nh\u1ea5t c\u00f3 th\u1ec3. \u0110\u00e2y kh\u00f4ng ph\u1ea3i nh\u1eefng c\u00e2u tr\u1ea3 l\u1eddi ng\u1eafn.

B\u1ea1n kinh doanh l\u0129nh v\u1ef1c g\u00ec?<\/strong><\/p>\n\n\n\n

G\u1ee3i \u00fd: \u0110\u1eebng bao gi\u1edd cho r\u1eb1ng nh\u00e0 thi\u1ebft k\u1ebf bi\u1ebft t\u1ea5t c\u1ea3 m\u1ecdi th\u1ee9 v\u1ec1 c\u00f4ng ty c\u1ee7a b\u1ea1n. H\u00e3y tr\u1ea3 l\u1eddi r\u00f5 r\u00e0ng, th\u1ed1ng nh\u1ea5t v\u00e0 tr\u00e1nh d\u00f9ng thu\u1eadt ng\u1eef ngh\u1ec1 nghi\u1ec7p khi tr\u1ea3 l\u1eddi.<\/p>\n\n\n\n

* C\u00f4ng ty\/t\u1ed5 ch\u1ee9c c\u1ee7a b\u1ea1n chuy\u00ean v\u1ec1 l\u0129nh v\u1ef1c g\u00ec?
* L\u1ecbch s\u1eed ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ty?<\/p>\n\n\n\n

M\u1ee5c ti\u00eau c\u1ee7a d\u1ef1 \u00e1n l\u00e0 g\u00ec? L\u00fd do?<\/strong><\/p>\n\n\n\n

* M\u1ee5c ti\u00eau chung c\u1ee7a d\u1ef1 \u00e1n m\u1edbi n\u00e0y l\u00e0 g\u00ec?
* B\u1ea1n \u0111\u1ecbnh truy\u1ec1n \u0111\u1ea1t \u0111i\u1ec1u g\u00ec v\u00e0 t\u1ea1i sao?
* B\u1ea1n \u0111\u1ecbnh t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng hay t\u1ea1o thu h\u00fat cho s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n?
* \u0110i\u1ec3m kh\u00e1c bi\u1ec7t so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh?
* B\u1ea1n mu\u1ed1n t\u00e1i t\u1ea1o ch\u00ednh m\u00ecnh hay ch\u1ec9 \u0111\u01a1n thu\u1ea7n c\u1eadp nh\u1eadt t\u00e0i li\u1ec7u qu\u1ea3ng c\u00e1o?<\/p>\n\n\n\n

G\u1ee3i \u00fd: B\u1ea1n n\u00ean cung c\u1ea5p t\u00e0i li\u1ec7u qu\u1ea3ng c\u00e1o \u0111\u00e3 t\u1eebng d\u00f9ng \u0111\u1ec3 h\u1ed7 tr\u1ee3 nh\u00e0 thi\u1ebft k\u1ebf.

Th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau l\u00e0 ai?<\/strong><\/p>\n\n\n\n

* \u0110\u00e2u l\u00e0 m\u1ee5c ti\u00eau th\u1ecb tr\u01b0\u1eddng trong nh\u00f3m d\u00e2n s\u1ed1 v\u00e0 t\u00e2m l\u00fd ti\u00eau d\u00f9ng? Nh\u01b0 \u0111\u1ed9 tu\u1ed5i, gi\u1edbi t\u00ednh, thu nh\u1eadp, kh\u1ea9u v\u1ecb, quan \u0111i\u1ec3m, th\u00e1i \u0111\u1ed9, ngh\u1ec1 nghi\u1ec7p, \u0111\u1ecba l\u00fd, phong c\u00e1ch s\u1ed1ng c\u1ee7a nh\u00f3m m\u1ee5c ti\u00eau b\u1ea1n mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c.<\/p>\n\n\n\n

G\u1ee3i \u00fd: <\/em><\/strong>N\u1ebfu b\u1ea1n c\u00f3 kh\u00e1ch h\u00e0ng \u1edf nhi\u1ec1u nh\u00f3m kh\u00e1c nhau, h\u00e3y ph\u00e2n lo\u1ea1i theo c\u1ea5p \u0111\u1ed9 quan tr\u1ecdng.<\/p>\n\n\n\n

C\u1ea7n nh\u1eefng h\u00ecnh \u1ea3nh v\u00e0 th\u00f4ng \u0111i\u1ec7p g\u00ec?<\/strong><\/p>\n\n\n\n

G\u1ee3i \u00fd: H\u00ecnh \u1ea3nh v\u00e0 t\u1eeb ng\u1eef d\u00f9ng trong thi\u1ebft k\u1ebf v\u00f4 c\u00f9ng quan tr\u1ecdng v\u00e0 b\u1ea1n c\u1ea7n ph\u1ea3i n\u00eau r\u00f5 ai s\u1ebd l\u00e0 ng\u01b0\u1eddi ti\u1ebfp nh\u1eadn h\u00ecnh \u1ea3nh v\u00e0 th\u00f4ng \u0111i\u1ec7p \u0111\u00f3. C\u00f3 th\u1ec3 b\u1ea1n s\u1ebd c\u1ea7n m\u1ed9t ng\u01b0\u1eddi vi\u1ebft b\u00e0i qu\u1ea3ng c\u00e1o hay m\u1ed9t nhi\u1ebfp \u1ea3nh gia chuy\u00ean nghi\u1ec7p, b\u1ea1n c\u00f3 th\u1ec3 h\u1ecfi \u00fd ki\u1ebfn c\u1ee7a nh\u00e0 thi\u1ebft k\u1ebf.<\/p>\n\n\n\n

* Trong thi\u1ebft k\u1ebf c\u1ea7n c\u00f3 \u0111\u1ec1 t\u00e0i g\u00ec? Ai l\u00e0 ng\u01b0\u1eddi s\u00e1ng t\u00e1c?
* C\u1ea7n s\u1eed d\u1ee5ng nh\u1eefng tranh \u1ea3nh, bi\u1ec3u \u0111\u1ed3 g\u00ec? Ai s\u1ebd cung c\u1ea5p?<\/p>\n\n\n\n

C\u00e1c th\u00f4ng s\u1ed1?<\/strong><\/p>\n\n\n\n

* K\u00edch c\u1ee1 c\u1ee7a thi\u1ebft k\u1ebf?
* S\u1ebd \u0111\u01b0\u1ee3c in hay s\u1eed d\u1ee5ng \u1edf \u0111\u00e2u? Tr\u00ean website, card visit, v\u0103n ph\u00f2ng ph\u1ea9m, tr\u00ean \u00f4 t\u00f4 c\u1ee7a b\u1ea1n?
* Nh\u1eefng th\u00f4ng tin n\u00e0o kh\u00e1c nh\u00e0 thi\u1ebft k\u1ebf c\u1ea7n bi\u1ebft \u0111\u1ec3 \u0111\u00e1p \u1ee9ng th\u00f4ng s\u1ed1 \u0111\u00f3?<\/p>\n\n\n\n

B\u1ea1n \u0111\u00e3 \u0111\u1eb7t ti\u00eau ch\u00ed cho thi\u1ebft k\u1ebf ch\u01b0a?<\/strong><\/p>\n\n\n\n

* B\u1ea1n c\u1ea7n \u0111\u01b0a ra m\u1ed9t v\u00e0i v\u00ed d\u1ee5 v\u1ec1 m\u1ed9t thi\u1ebft k\u1ebf hi\u1ec7u qu\u1ea3 hay c\u00f3 li\u00ean quan \u0111\u1ebfn s\u1ea3n ph\u1ea9m cho nh\u00e0 thi\u1ebft k\u1ebf cho d\u00f9 \u0111\u00f3 l\u00e0 t\u1eeb \u0111\u1ed1i th\u1ee7 c\u1ee7a b\u1ea1n. \u0110\u00e2y s\u1ebd l\u00e0 ti\u00eau ch\u00ed cho nh\u00e0 thi\u1ebft k\u1ebf.
* N\u00f3i v\u1edbi nh\u00e0 thi\u1ebft k\u1ebf nh\u1eefng \u0111i\u1ec1u kh\u00f4ng n\u00ean l\u00e0m, phong c\u00e1ch b\u1ea1n kh\u00f4ng th\u00edch v\u00e0 kh\u00f4ng mu\u1ed1n th\u1ea5y tr\u00ean s\u1ea3n ph\u1ea9m. \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap nh\u00e0 thi\u1ebft k\u1ebf bi\u1ebft \u0111\u01b0\u1ee3c \u0111i\u1ec1u g\u00ec n\u00ean tr\u00e1nh v\u00e0 s\u1ebd kh\u00f4ng l\u00e0m b\u1ea1n th\u1ea5t v\u1ecdng.

Ng\u00e2n s\u00e1ch b\u1ea1n d\u00e0nh cho thi\u1ebft k\u1ebf?<\/strong><\/p>\n\n\n\n

* D\u1ef1 tr\u00f9 ng\u00e2n s\u00e1ch s\u1ebd gi\u00fap tr\u00e1nh \u0111\u01b0\u1ee3c vi\u1ec7c nh\u00e0 thi\u1ebft k\u1ebf ph\u00ed ph\u1ea1m th\u1eddi gian v\u00e0 t\u00e0i nguy\u00ean qu\u00fd b\u00e1u khi h\u1ecd mu\u1ed1n b\u1ea1n d\u00e0nh nhi\u1ec1u chi ph\u00ed cho s\u1ea3n ph\u1ea9m.
* \u0110\u01b0a ra h\u1ea1n m\u1ee9c chi ph\u00ed c\u0169ng gi\u00fap nh\u00e0 thi\u1ebft k\u1ebf bi\u1ebft li\u1ec7u d\u1ef1 \u00e1n c\u1ee7a anh ta c\u00f3 \u0111\u00e1ng gi\u00e1 \u0111\u1ec3 l\u00e0m kh\u00f4ng. \u0110\u1ea3m b\u1ea3o vi\u1ec7c b\u1ea1n coi tr\u1ecdng th\u1eddi gian c\u1ee7a h\u1ecd.

Th\u1eddi gian ho\u00e0n th\u00e0nh?<\/strong><\/p>\n\n\n\n

* L\u00ean k\u1ebf ho\u1ea1ch chi ti\u1ebft c\u1ee7a d\u1ef1 \u00e1n v\u00e0 \u0111\u1eb7t ra ng\u00e0y ph\u1ea3i ho\u00e0n th\u00e0nh c\u00f4ng vi\u1ec7c. B\u1ea1n c\u1ea7n ch\u00fa tr\u1ecdng t\u1edbi c\u00e1c giai \u0111o\u1ea1n kh\u00e1c nhau c\u1ee7a d\u1ef1 \u00e1n nh\u01b0 t\u01b0 v\u1ea5n, ph\u00e1t tri\u1ec3n \u00fd t\u01b0\u1edfng, hi\u1ec7n th\u1ef1c h\u00f3a v\u00e0 ho\u00e0n th\u00e0nh.<\/p>\n\n\n\n

G\u1ee3i \u00fd:<\/strong><\/em> M\u1ed9t thi\u1ebft k\u1ebf v\u1ed9i v\u00e0ng s\u1ebd kh\u00f4ng t\u1ed1t v\u00e0 s\u1ebd n\u1ea3y sinh sai s\u00f3t n\u1ebfu b\u1ecb th\u00fac gi\u1ee5c m\u00e0 kh\u00f4ng c\u00f3 th\u1eddi gian xem x\u00e9t l\u1ea1i. Tuy nhi\u00ean, c\u0169ng c\u00f3 giai \u0111o\u1ea1n c\u1ea7n l\u00e0m nhanh v\u00e0 trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y, b\u1ea1n c\u1ea7n ph\u1ea3i trung th\u1ef1c v\u1ec1 \u0111i\u1ec1u \u0111\u00f3.<\/p>\n\n\n\n

M\u1eb9o cho nh\u00e0 thi\u1ebft k\u1ebf<\/strong><\/p>\n\n\n\n

L\u00e0 m\u1ed9t nh\u00e0 thi\u1ebft k\u1ebf, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i c\u00f3 s\u1eb5n nh\u1eefng m\u1eabu nh\u01b0 th\u1ebf n\u00e0y cho kh\u00e1ch h\u00e0ng v\u00ec kh\u00f4ng ph\u1ea3i ai c\u0169ng \u0111\u00e3 c\u00f3 s\u1eb5n b\u1ea3n ph\u00e1c th\u1ea3o \u00fd t\u01b0\u1edfng r\u1ed3i. B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng m\u1eabu n\u00e0y n\u1ebfu b\u1ea1n mu\u1ed1n. Khi lu\u00f4n c\u00f3 s\u1eb5n m\u1eabu ph\u00e1c th\u1ea3o, \u0111i\u1ec1u \u0111\u00f3 n\u00f3i l\u00ean s\u1ef1 chuy\u00ean nghi\u1ec7p c\u1ee7a b\u1ea1n v\u00e0 s\u1ebd gi\u00fap b\u1ea1n v\u00e0 kh\u00e1ch h\u00e0ng ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u th\u1eddi gian v\u00e0 ti\u1ec1n b\u1ea1c.<\/p>\n\n\n\n

Ngo\u00e0i ra b\u1ea1n c\u00f2n c\u00f3 g\u1ee3i \u00fd n\u00e0o cho b\u1ea3n ph\u00e1c th\u1ea3o \u00fd t\u01b0\u1edfng kh\u00f4ng? H\u00e3y cho ch\u00fang t\u00f4i bi\u1ebft trong ph\u1ea7n nh\u1eadn x\u00e9t d\u01b0\u1edbi \u0111\u00e2y.<\/p>\n\n\n\n

Nguy\u1ec5n Thanh Tu\u1ea5n \/ CEO LogoArt.vn<\/em><\/p>\n\n\n\n

(Bi\u00ean d\u1ecbch t\u1eeb Justcreativedesign)<\/em><\/p>\n\n\n\n

Ngu\u1ed3n: LogoArt.vn – Chuy\u00ean gia thi\u1ebft k\u1ebf logo<\/a><\/p>\n\n\n\n

Ngu\u1ed3n tham kh\u1ea3o: Sao Kim Branding<\/span><\/strong><\/span><\/span><\/a><\/p>\n\n\n\n

Chuy\u00ean gia h\u00e0ng \u0111\u1ea7u v\u1ec1 thi\u1ebft k\u1ebf th\u01b0\u01a1ng hi\u1ec7u<\/span><\/a><\/p>\n\n\n\n

Xem th\u00eam nh\u1eefng b\u00e0i vi\u1ebft kh\u00e1c:<\/strong><\/span><\/a><\/p>\n\n\n\n