{"id":22531,"date":"2022-01-14T03:14:37","date_gmt":"2022-01-14T03:14:37","guid":{"rendered":"https:\/\/www.saokim.com.vn\/en\/?p=22531"},"modified":"2024-10-28T14:54:52","modified_gmt":"2024-10-28T07:54:52","slug":"buc-tranh-toan-canh-marketing-doanh-nghiep","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/en\/cam-nang\/buc-tranh-toan-canh-marketing-doanh-nghiep\/","title":{"rendered":"\u0110\u00e1nh gi\u00e1 B\u1ee9c tranh to\u00e0n c\u1ea3nh Marketing doanh nghi\u1ec7p"},"content":{"rendered":"\n<p>M\u1ed9t n\u0103m ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3 hay kh\u00f4ng ph\u1ee5 thu\u1ed9c r\u1ea5t nhi\u1ec1u v\u00e0o ho\u1ea1t \u0111\u1ed9ng marketing, v\u1eady doanh nghi\u1ec7p c\u1ee7a b\u1ea1n \u0111ang <strong>\u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 Marketing<\/strong> nh\u01b0 th\u1ebf n\u00e0o v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng c\u1ea3i thi\u1ec7n nh\u01b0 th\u1ebf n\u00e0o trong n\u0103m ti\u1ebfp theo?<\/p>\n\n\n\n<p>Trong b\u00e0i vi\u1ebft n\u00e0y <a href=\"https:\/\/www.saokim.com.vn\/en\"><strong>Sao Kim<\/strong><\/a> gi\u00fap b\u1ea1n h\u00ecnh dung r\u00f5 n\u00e9t h\u01a1n v\u1ec1 t\u00ecnh h\u00ecnh c\u0169ng nh\u01b0 b\u1ee9c tranh to\u00e0n c\u1ea3nh v\u1ec1 c\u00e1c ho\u1ea1t \u0111\u1ed9ng Marketing c\u1ee7a doanh nghi\u1ec7p th\u00f4ng qua <strong>b\u1ea3ng \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 marketing<\/strong>.<\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color\">1. B\u1ee9c tranh to\u00e0n c\u1ea3nh Marketing doanh nghi\u1ec7p<\/h2>\n\n\n\n<p>Vi\u1ec7c \u0111\u01b0a ra b\u1ee9c tranh to\u00e0n c\u1ea3nh v\u1ec1 ho\u1ea1t \u0111\u1ed9ng Marketing c\u1ee7a doanh nghi\u1ec7p c\u1ea7n \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 to\u00e0n di\u1ec7n tr\u00ean nhi\u1ec1u m\u1eb7t. \u0110\u1ed3ng th\u1eddi vi\u1ec7c \u0111\u00e1nh gi\u00e1 c\u1ea7n c\u00f3 c\u00e1i nh\u00ecn s\u00e2u s\u1eafc, t\u1ea7m nh\u00ecn chuy\u00ean m\u00f4n s\u00e2u t\u1eeb vi\u1ec7c l\u00ean \u00fd t\u01b0\u1edfng thi\u1ebft k\u1ebf \u0111\u1ebfn th\u1ef1c thi hi\u1ec7u qu\u1ea3, th\u00fac \u0111\u1ea9y gia t\u0103ng l\u1ee3i nhu\u1eadn.<\/p>\n\n\n\n<p>T\u1eeb nh\u1eefng \u201ccon s\u1ed1 bi\u1ebft n\u00f3i&#8221; doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u01b0a ra \u0111\u00e1nh gi\u00e1 t\u00ecnh h\u00ecnh th\u1ef1c t\u1ea1i marketing th\u01b0\u01a1ng hi\u1ec7u v\u00e0 \u0111\u01b0a ra nh\u1eefng gi\u1ea3i ph\u00e1p ph\u00f9 h\u1ee3p, ph\u00e1t tri\u1ec3n to\u00e0n di\u1ec7n.<\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color\">2. C\u00f4ng c\u1ee5 \u0111\u00e1nh gi\u00e1 to\u00e0n c\u1ea3nh Marketing doanh nghi\u1ec7p<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/buc-tranh-toan-canh-marketing-doanh-nghiep.jpg\" alt=\"\" class=\"wp-image-22559\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/buc-tranh-toan-canh-marketing-doanh-nghiep.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/buc-tranh-toan-canh-marketing-doanh-nghiep-300x157.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/buc-tranh-toan-canh-marketing-doanh-nghiep-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">2.1. Danh s\u00e1ch \u0111\u00e1nh gi\u00e1 Marketing truy\u1ec1n th\u1ed1ng<\/h3>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u0110\u1eb7c \u0111i\u1ec3m<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0110\u1eb7c \u0111i\u1ec3m<\/li>\n\n\n\n<li>T\u00ean c\u00f4ng ty v\u00e0 t\u1ed5 ch\u1ee9c<\/li>\n\n\n\n<li>L\u0129nh v\u1ef1c kinh doanh<\/li>\n\n\n\n<li>M\u00f4 h\u00ecnh B2B, B2B2C hay B2C?<\/li>\n\n\n\n<li>Quy m\u00f4 c\u00f4ng ty (s\u1ed1 l\u01b0\u1ee3ng nh\u00e2n s\u1ef1)<\/li>\n\n\n\n<li>Doanh thu h\u00e0ng n\u0103m<\/li>\n\n\n\n<li>S\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5<\/li>\n\n\n\n<li>Slogan<\/li>\n\n\n\n<li>\u0110\u1ecba ch\u1ec9 website<\/li>\n\n\n\n<li>Qu\u1ed1c gia \u0111\u1eb7t tr\u1ee5 s\u1edf<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">S\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>S\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n l\u00e0 g\u00ec? H\u00e3y \u0111\u1ed3ng th\u1eddi m\u00f4 t\u1ea3 c\u00e1c d\u1ecbch v\u1ee5 \u0111i k\u00e8m c\u1ee7a s\u1ea3n ph\u1ea9m<\/li>\n\n\n\n<li>S\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c l\u00e0m theo y\u00eau c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng hay kh\u00f4ng? B\u1eb1ng c\u00e1ch n\u00e0o?<\/li>\n\n\n\n<li>T\u1ea7m quan tr\u1ecdng c\u1ee7a s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5 m\u00e0 b\u1ea1n cung c\u1ea5p t\u1edbi kh\u00e1ch h\u00e0ng l\u00e0 nh\u01b0 th\u1ebf n\u00e0o?<\/li>\n\n\n\n<li>\u0110\u01a1n gi\u00e1 trung b\u00ecnh c\u1ee7a c\u00e1c s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n l\u00e0 bao nhi\u00eau?<\/li>\n\n\n\n<li>B\u1ea1n c\u00f3 ph\u1ea3i thu\u00ea ngo\u00e0i hay tr\u1ea3 ti\u1ec1n cho s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 m\u00e0 b\u1ea1n cung c\u1ea5p kh\u00f4ng?<\/li>\n\n\n\n<li>T\u00ean s\u1ea3n ph\u1ea9m hay th\u01b0\u01a1ng hi\u1ec7u m\u00e0 b\u1ea1n b\u00e1n ch\u1ea1y nh\u1ea5t l\u00e0 g\u00ec?<\/li>\n\n\n\n<li>\u0110\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n?<\/li>\n\n\n\n<li>H\u00e3y m\u00f4 t\u1ea3 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n?<\/li>\n\n\n\n<li>Kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n nh\u1eafm \u0111\u1ebfn nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng n\u00e0o? (n\u1ebfu l\u00e0 B2B, B2B2C)<\/li>\n\n\n\n<li>B\u1ea1n c\u00f3 bao nhi\u00eau kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i?<\/li>\n\n\n\n<li>Nh\u1eefng \u0111i\u1ec1u c\u01a1 b\u1ea3n nh\u1ea5t m\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n c\u1ea7n c\u00f3?<\/li>\n\n\n\n<li>B\u1ea1n c\u00f3 c\u01a1 s\u1edf d\u1eef li\u1ec7u v\u1ec1 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n kh\u00f4ng? V\u00e0 nh\u1eefng ng\u01b0\u1eddi s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5 cu\u1ed1i c\u00f9ng?<\/li>\n\n\n\n<li>B\u1ea1n c\u00f3 c\u01a1 s\u1edf d\u1eef li\u1ec7u nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng kh\u00f4ng? B\u1ea1n thu th\u1eadp t\u1eeb ngu\u1ed3n n\u00e0o?<\/li>\n\n\n\n<li>B\u1ea1n l\u00e0m g\u00ec \u0111\u1ec3 kh\u00e1ch h\u00e0ng ra quy\u1ebft \u0111\u1ecbnh mua? B\u1ea1n theo \u0111u\u1ed5i h\u1ecd b\u1eb1ng c\u00e1ch n\u00e0o?<\/li>\n\n\n\n<li>T\u1ec9 l\u1ec7 kh\u00e1ch h\u00e0ng thay \u0111\u1ed5i sang s\u1eed d\u1ee5ng th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c h\u00e0ng n\u0103m?<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Quy\u1ebft \u0111\u1ecbnh mua v\u00e0 b\u00e1n h\u00e0ng<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ai \u0111\u00f3ng vai tr\u00f2 trong c\u00e1c quy\u1ebft \u0111\u1ecbnh mua c\u1ee7a kh\u00e1ch h\u00e0ng? Ai l\u00e0 ng\u01b0\u1eddi c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng? Nh\u1eefng nh\u00e2n t\u1ed1 ch\u00ednh y\u1ebfu kh\u00e1c?<\/li>\n\n\n\n<li>Quy tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh mua c\u1ee7a kh\u00e1ch h\u00e0ng?<\/li>\n\n\n\n<li>C\u00e1c kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n c\u00f3 li\u00ean h\u1ec7 v\u1edbi nhau kh\u00f4ng? (V\u00ed d\u1ee5 : tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i)<\/li>\n\n\n\n<li>S\u1ed1 l\u01b0\u1ee3ng trung b\u00ecnh c\u1ee7a s\u1ea3n ph\u1ea9m tr\u00ean m\u1ed9t \u0111\u01a1n h\u00e0ng l\u00e0 bao nhi\u00eau?<\/li>\n\n\n\n<li>Ai s\u1ebd ch\u1ee7 \u0111\u1ed9ng \u0111\u1ebfn v\u1edbi ai, gi\u1eefa kh\u00e1ch h\u00e0ng, ng\u01b0\u1eddi b\u00e1n h\u00e0ng v\u00e0 ng\u01b0\u1eddi ph\u00e2n ph\u1ed1i?<\/li>\n\n\n\n<li>Th\u1eddi gian trung b\u00ecnh c\u1ee7a m\u1ed9t quy\u1ebft \u0111\u1ecbnh mua?<\/li>\n\n\n\n<li>Ti\u00eau ch\u00ed \u0111\u1ec3 l\u1ef1a ch\u1ecdn nh\u00e0 cung c\u1ea5p?<\/li>\n\n\n\n<li>Ti\u00eau ch\u00ed h\u00e0ng \u0111\u1ea7u c\u1ee7a vi\u1ec7c l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5?<\/li>\n\n\n\n<li>Nh\u1eefng b\u01b0\u1edbc \u0111\u1ec3 \u0111i t\u1eeb s\u1ef1 nh\u1eadn th\u1ee9c cho \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua c\u1ee7a m\u1ed9t \u0111\u01a1n h\u00e0ng l\u00e0 g\u00ec?<\/li>\n\n\n\n<li>C\u00e1c c\u00e1ch \u0111\u1ec3 li\u00ean l\u1ea1c v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng?<\/li>\n\n\n\n<li>\u0110\u1ec3 c\u1ee7ng c\u1ed1 cho quy\u1ebft \u0111\u1ecbnh mua c\u1ee7a kh\u00e1ch h\u00e0ng c\u1ea7n c\u00f3 nh\u1eefng t\u00e0i li\u1ec7u g\u00ec?<\/li>\n\n\n\n<li>Nh\u1eefng c\u00f4ng c\u1ee5 c\u1ee7a ng\u01b0\u1eddi b\u00e1n h\u00e0ng l\u00e0 g\u00ec?<\/li>\n\n\n\n<li>B\u1ea1n t\u00ednh to\u00e1n chi ph\u00ed b\u00e1n h\u00e0ng nh\u01b0 th\u1ebf n\u00e0o? V\u00e0 t\u1ec9 l\u1ec7 c\u1ee7a n\u00f3 \u0111\u1ed1i v\u1edbi doanh thu l\u00e0 bao nhi\u00eau?<\/li>\n\n\n\n<li>L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 b\u1ea1n t\u00ednh to\u00e1n doanh thu c\u1ee7a m\u1ed9t kh\u00e1ch h\u00e0ng?<\/li>\n\n\n\n<li>\u0110i\u1ec1u g\u00ec khi\u1ebfn cho kh\u00e1ch h\u00e0ng trung th\u00e0nh v\u1edbi nh\u00e0 cung c\u1ea5p?<\/li>\n\n\n\n<li>Ng\u01b0\u1eddi c\u00f3 nhi\u1ec7m v\u1ee5 b\u00e1n h\u00e0ng s\u1ebd \u0111\u01b0\u1ee3c quy\u1ec1n th\u01b0\u01a1ng l\u01b0\u1ee3ng \u0111i\u1ec1u g\u00ec v\u1edbi kh\u00e1ch h\u00e0ng?<\/li>\n\n\n\n<li>L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 b\u1ea1n t\u00ednh to\u00e1n gi\u00e1 tr\u1ecb c\u1ee7a kh\u00e1ch h\u00e0ng?<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Truy\u1ec1n th\u00f4ng, k\u1ebft n\u1ed1i<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ng\u00e2n s\u00e1ch truy\u1ec1n th\u00f4ng c\u1ee7a b\u1ea1n l\u00e0 bao nhi\u00eau % so v\u1edbi doanh thu?<\/li>\n\n\n\n<li>\u0110\u1ed1i t\u01b0\u1ee3ng m\u00e0 b\u1ea1n mu\u1ed1n truy\u1ec1n th\u00f4ng l\u00e0 ai? Ngo\u00e0i ra b\u1ea1n c\u00f2n giao ti\u1ebfp v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0o kh\u00e1c ngo\u00e0i kh\u00e1ch h\u00e0ng?<\/li>\n\n\n\n<li>Th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng c\u1ee7a b\u1ea1n t\u1eadp trung v\u00e0o cam k\u1ebft n\u00e0o v\u1edbi kh\u00e1ch h\u00e0ng?<\/li>\n\n\n\n<li>K\u00eanh truy\u1ec1n th\u00f4ng n\u00e0o b\u1ea1n s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111\u1ed1i n\u1ed9i v\u00e0 \u0111\u1ed1i ngo\u1ea1i?<\/li>\n\n\n\n<li>K\u00eanh truy\u1ec1n th\u00f4ng n\u00e0o l\u00e0 c\u00f3 gi\u00e1 tr\u1ecb nh\u1ea5t \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng?<\/li>\n\n\n\n<li>K\u00eanh truy\u1ec1n th\u00f4ng n\u00e0o l\u00e0 t\u1ed1t nh\u1ea5t v\u1edbi vi\u1ec7c b\u00e1n h\u00e0ng ch\u00e9o?<\/li>\n\n\n\n<li>Vai tr\u00f2 c\u1ee7a internet \u0111\u1ed1i v\u1edbi quy tr\u00ecnh b\u00e1n h\u00e0ng v\u00e0 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng?<\/li>\n\n\n\n<li>C\u00f3 bao nhi\u00eau ng\u01b0\u1eddi truy c\u1eadp v\u00e0o website c\u1ee7a b\u1ea1n trong m\u1ed9t n\u0103m?<\/li>\n\n\n\n<li>T\u1ec9 l\u1ec7 c\u1ee7a s\u1ed1 ng\u01b0\u1eddi truy c\u1eadp chuy\u1ec3n h\u00f3a th\u00e0nh kh\u00e1ch h\u00e0ng l\u00e0 bao nhi\u00eau?<\/li>\n\n\n\n<li>M\u1ea1ng x\u00e3 h\u1ed9i hay blog n\u00e0o cung c\u1ea5p th\u00f4ng tin v\u1ec1 c\u00f4ng ty b\u1ea1n, v\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n?<\/li>\n\n\n\n<li>B\u1ea1n tham gia v\u00e0o c\u00e1c ho\u1ea1t \u0111\u1ed9ng n\u00e0o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i?<\/li>\n\n\n\n<li>B\u1ea1n s\u1eed d\u1ee5ng th\u00f4ng tin nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ec3 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng?<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">M\u1ea1ng l\u01b0\u1edbi ph\u00e2n ph\u1ed1i<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ai l\u00e0 ng\u01b0\u1eddi ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n v\u00e0 gi\u00e1 tr\u1ecb gia t\u0103ng m\u00e0 h\u1ecd nh\u1eadn \u0111\u01b0\u1ee3c?<\/li>\n\n\n\n<li>Doanh thu c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c ph\u00e2n chia th\u1ebf n\u00e0o gi\u1eefa vi\u1ec7c b\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp, \u0111\u1ea1i l\u00fd, b\u00e1n h\u00e0ng qua \u0111i\u1ec7n tho\u1ea1i, v\u00e0 internet?<\/li>\n\n\n\n<li>B\u1ea1n c\u00f3 c\u01a1 s\u1edf d\u1eef li\u1ec7u v\u1ec1 ng\u01b0\u1eddi ph\u00e2n ph\u1ed1i tr\u00ean th\u1ecb tr\u01b0\u1eddng kh\u00f4ng?<\/li>\n\n\n\n<li>M\u1ea1ng l\u01b0\u1edbi \u0111\u00f3ng vai tr\u00f2 nh\u01b0 th\u1ebf n\u00e0o trong quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng?<\/li>\n\n\n\n<li>M\u1ea1ng l\u01b0\u1edbi ph\u00e2n ph\u1ed1i c\u1ee7a b\u1ea1n c\u00f3 bao nhi\u00eau \u0111\u1ecba \u0111i\u1ec3m?<\/li>\n\n\n\n<li>B\u1ea1n c\u00f3 bao nhi\u00eau nh\u00e2n s\u1ef1 d\u00e0nh cho h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i?<\/li>\n\n\n\n<li>C\u00e1ch b\u1ea1n t\u1ed5 ch\u1ee9c b\u00e1n h\u00e0ng? (d\u1ef1a tr\u00ean \u0111\u1ecba \u0111i\u1ec3m, khu v\u1ef1c \u0111\u1ecba l\u00fd, s\u1ea3n ph\u1ea9m, th\u1ecb tr\u01b0\u1eddng, n\u1ec1n c\u00f4ng nghi\u1ec7p, quy m\u00f4 hay khu v\u1ef1c)<\/li>\n\n\n\n<li>M\u1ea1ng l\u01b0\u1edbi ph\u00e2n ph\u1ed1i c\u1ee7a b\u1ea1n c\u1ea7n c\u00f3 nh\u1eefng n\u0103ng l\u1ef1c g\u00ec?<\/li>\n\n\n\n<li>Nh\u00e0 cung c\u1ea5p c\u1ea7n c\u00f3 nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c marketing n\u00e0o \u0111\u1ec3 h\u1ed7 tr\u1ee3 m\u1ea1ng l\u01b0\u1edbi ph\u00e2n ph\u1ed1i (\u0111\u00e0o t\u1ea1o, truy\u1ec1n th\u00f4ng, h\u01b0\u1edbng d\u1eabn, web\u2026)?<\/li>\n\n\n\n<li>Th\u1ecb ph\u1ea7n c\u1ee7a b\u1ea1n trong ng\u00e0nh l\u00e0 bao nhi\u00eau?<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Th\u1ecb tr\u01b0\u1eddng<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>B\u1ea1n \u0111o l\u01b0\u1eddng th\u1ecb tr\u01b0\u1eddng c\u1ee7a b\u1ea1n b\u1eb1ng c\u00e1ch n\u00e0o?<\/li>\n\n\n\n<li>Ti\u00eau ch\u00ed n\u00e0o \u1ea3nh h\u01b0\u1edfng l\u1edbn nh\u1ea5t \u0111\u1ebfn quy m\u00f4 c\u1ee7a th\u1ecb tr\u01b0\u1eddng?<\/li>\n\n\n\n<li>Nh\u1eefng ti\u00eau ch\u00ed ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng c\u1ee7a b\u1ea1n l\u00e0 g\u00ec?<\/li>\n\n\n\n<li>B\u1ea1n t\u00ecm hi\u1ec3u v\u1ec1 th\u1ecb tr\u01b0\u1eddng c\u1ee7a b\u1ea1n t\u1eeb ngu\u1ed3n n\u00e0o?<\/li>\n\n\n\n<li>\u1ede t\u1eebng ph\u00e2n kh\u00fac v\u00e0 tr\u00ean quy m\u00f4 to\u00e0n c\u1ea7u th\u00ec th\u1ecb ph\u1ea7n c\u1ee7a b\u1ea1n l\u00e0 bao nhi\u00eau?<\/li>\n\n\n\n<li>B\u1ea1n c\u00f3 bao nhi\u00eau \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 ai l\u00e0 ba \u0111\u1ed1i th\u1ee7 m\u1ea1nh nh\u1ea5t?<\/li>\n\n\n\n<li>C\u00e1c doanh nghi\u1ec7p m\u1edbi ho\u1ea1t \u0111\u1ed9ng tr\u1ef1c tuy\u1ebfn \u0111\u00e3 th\u00e2m nh\u1eadp v\u00e0o th\u1ecb tr\u01b0\u1eddng ch\u01b0a? L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 h\u1ecd l\u00e0m \u0111i\u1ec1u \u0111\u00f3?<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Chi\u1ebfn l\u01b0\u1ee3c<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Chi\u1ebfn l\u01b0\u1ee3c marketing d\u00e0i h\u1ea1n c\u1ee7a b\u1ea1n t\u1eadp trung v\u00e0o m\u1ee5c ti\u00eau n\u00e0o?<\/li>\n\n\n\n<li>L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 ph\u00e2n bi\u1ec7t gi\u1eefa b\u1ea1n v\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh?<\/li>\n\n\n\n<li>\u0110\u1ec3 \u0111\u1ea1t \u0111\u1ebfn m\u1ee5c ti\u00eau th\u00ec chi\u1ebfn l\u01b0\u1ee3c marketing h\u1ed7n h\u1ee3p c\u1ea7n \u0111\u1ebfn nh\u1eefng s\u1ef1 thay \u0111\u1ed5i n\u00e0o cho ph\u00f9 h\u1ee3p?<\/li>\n\n\n\n<li>Chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a b\u1ea1n nh\u1eafm \u0111\u1ebfn nh\u1eefng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau n\u00e0o sinh l\u1ee3i nhi\u1ec1u nh\u1ea5t?<\/li>\n\n\n\n<li>B\u1ea1n \u0111\u1ecbnh v\u1ecb chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a b\u1ea1n th\u1ebf n\u00e0o? (c\u00e2u tr\u1ea3 l\u1eddi li\u00ean quan \u0111\u1ebfn nhu c\u1ea7u)<\/li>\n\n\n\n<li>V\u1eadn \u0111\u1ed9ng h\u00e0nh lang c\u00f3 c\u1ea7n thi\u1ebft hay kh\u00f4ng?<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">C\u00e1ch th\u1ee9c \u0111o l\u01b0\u1eddng<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>B\u1ea1n s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 marketing n\u00e0o \u0111\u1ec3 ph\u00e2n t\u00edch chi\u1ebfn l\u01b0\u1ee3c? (ma tr\u1eadn\u2026)<\/li>\n\n\n\n<li>Chi\u1ebfn l\u01b0\u1ee3c, chi\u1ebfn d\u1ecbch kh\u1ea3o s\u00e1t v\u00e0 ch\u01b0\u01a1ng tr\u00ecnh thu th\u1eadp tin t\u1ee9c n\u00e0o m\u00e0 b\u1ea1n \u0111ang s\u1eed d\u1ee5ng?<\/li>\n\n\n\n<li>T\u00e0i li\u1ec7u ch\u00ednh y\u1ebfu n\u00e0o m\u00e0 b\u1ea1n \u0111ang s\u1eed d\u1ee5ng trong vi\u1ec7c marketing v\u00e0 b\u00e1n h\u00e0ng?<\/li>\n\n\n\n<li>\u0110i\u1ec1u g\u00ec \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng nh\u1ea5t cho vi\u1ec7c \u0111o l\u01b0\u1eddng v\u00e0 qu\u1ea3n l\u00fd chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a b\u1ea1n?<\/li>\n\n\n\n<li>Tr\u00e1ch nhi\u1ec7m ch\u00ednh c\u1ee7a ph\u00f2ng marketing l\u00e0 g\u00ec?<\/li>\n\n\n\n<li>Ch\u1ee9c danh c\u1ee7a c\u00e1c th\u00e0nh vi\u00ean trong \u0111\u1ed9i marketing l\u00e0 g\u00ec? B\u1ea1n c\u00f3 bao nhi\u00eau nh\u00e2n s\u1ef1 cho b\u1ed9 ph\u1eadn n\u00e0y?<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">2.2 Danh s\u00e1ch \u0111\u00e1nh gi\u00e1 Digital Marketing<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Th\u00fac \u0111\u1ea9y b\u00ecnh lu\u1eadn v\u1ec1 t\u00e0i li\u1ec7u, b\u00e0i vi\u1ebft v\u00e0 th\u00f4ng tin tr\u00ean trang web<\/li>\n\n\n\n<li>Th\u00fac \u0111\u1ea9y nhi\u1ec1u ng\u01b0\u1eddi c\u00f9ng tham gia chia s\u1ebb t\u00e0i li\u1ec7u, b\u00e0i vi\u1ebft<\/li>\n\n\n\n<li>Chi\u1ebfn d\u1ecbch Email Marketing chuy\u00ean nghi\u1ec7p<\/li>\n\n\n\n<li>T\u1eadn d\u1ee5ng Blog c\u00e1 nh\u00e2n c\u1ee7a nh\u00e2n vi\u00ean<\/li>\n\n\n\n<li>Trao \u0111\u1ed5i, li\u00ean k\u1ebft marketing v\u1edbi website, blog c\u1ee7a \u0111\u1ed1i t\u00e1c<\/li>\n\n\n\n<li>Th\u00f4ng b\u00e1o c\u1eadp nh\u1eadt ngay tr\u00ean tr\u00ecnh duy\u1ec7t kh\u00e1ch h\u00e0ng<\/li>\n\n\n\n<li>T\u1eadn d\u1ee5ng Wikipedia \u0111\u1ec3 marketing<\/li>\n\n\n\n<li>M\u1ea1ng x\u00e3 h\u1ed9i th\u01b0\u01a1ng hi\u1ec7u (V\u00ed d\u1ee5: Facebook Page)<\/li>\n\n\n\n<li>Giao ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng qua c\u1ed9ng \u0111\u1ed3ng, h\u1ed9i nh\u00f3m\u2026<\/li>\n\n\n\n<li>Tham gia th\u1ea3o lu\u1eadn, chia s\u1ebb, \u0111\u00f3ng g\u00f3p tr\u00ean di\u1ec5n \u0111\u00e0n (n\u01a1i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng hi\u1ec7n di\u1ec7n)<\/li>\n\n\n\n<li>Chat tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng tr\u00ean MXH, website, \u1ee9ng d\u1ee5ng nh\u1eafn tin (Zalo, Messenger\u2026)<\/li>\n\n\n\n<li>\u1ee8ng d\u1ee5ng chat bot v\u00e0o t\u01b0 v\u1ea5n, ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng<\/li>\n\n\n\n<li>Bi\u1ec3u quy\u1ebft v\u00e0 \u00fd ki\u1ebfn c\u1ee7a kh\u00e1ch h\u00e0ng<\/li>\n\n\n\n<li>Bi\u1ec3u quy\u1ebft v\u00e0 \u00fd ki\u1ebfn c\u1ee7a nh\u00e2n vi\u00ean<\/li>\n\n\n\n<li>Tham gia v\u00e0o c\u00e1c trang web chia s\u1ebb video<\/li>\n\n\n\n<li>Truy\u1ec1n th\u00f4ng d\u1ef1a tr\u00ean h\u00ecnh \u1ea3nh<\/li>\n\n\n\n<li>Truy\u1ec1n th\u00f4ng d\u1ef1a tr\u00ean Slide<\/li>\n\n\n\n<li>Nh\u1eefng trang web t\u1eadp trung v\u00e0o \u0111\u00e0o t\u1ea1o v\u1edbi nh\u1eefng m\u00f4-\u0111un \u0111\u00e0o t\u1ea1o tr\u1ef1c tuy\u1ebfn, theo d\u00f5i ho\u1ea1t \u0111\u1ed9ng c\u1ee7a ng\u01b0\u1eddi hu\u1ea5n luy\u1ec7n, forums..<\/li>\n\n\n\n<li>Blog nh\u1ecf, c\u00e1 nh\u00e2n \u0111\u1ec3 \u0111a d\u1ea1ng h\u00f3a, c\u00e1 nh\u00e2n h\u00f3a<\/li>\n\n\n\n<li>T\u1eadn d\u1ee5ng MXH c\u1ee7a nh\u00e2n vi\u00ean, kh\u00e1ch h\u00e0ng, \u0111\u1ed1i t\u00e1c \u0111\u1ec3 tri\u1ec3n khai MKT<\/li>\n<\/ul>\n\n\n\n<p>Sau khi ho\u00e0n th\u00e0nh 2 danh s\u00e1ch tr\u00ean b\u1ea1n c\u1ea7n \u0111\u01b0a ra k\u1ebft lu\u1eadn:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Trong l\u0129nh v\u1ef1c kinh doanh c\u1ee7a b\u1ea1n, ki\u1ebfn th\u1ee9c n\u00e0o v\u1ec1 marketing l\u00e0 quan tr\u1ecdng nh\u1ea5t?<\/li>\n\n\n\n<li>B\u1ea1n \u0111ang ngh\u0129 \u0111\u1ebfn nh\u1eefng h\u00e0nh \u0111\u1ed9ng g\u00ec sau khi ho\u00e0n th\u00e0nh t\u00e0i li\u1ec7u n\u00e0y?<\/li>\n\n\n\n<li>C\u00e2u h\u1ecfi n\u00e0o c\u00f2n thi\u1ebfu \u0111\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a b\u1ea1n?<\/li>\n<\/ul>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Tr\u00ean \u0111\u00e2y l\u00e0 <strong>danh s\u00e1ch \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 marketing<\/strong> gi\u00fap doanh nghi\u1ec7p c\u00f3 c\u00e1i nh\u00ecn to\u00e0n c\u1ea3nh v\u1ec1 ho\u1ea1t \u0111\u1ed9ng marketing trong m\u1ed9t n\u0103m qua. Sao Kim hi v\u1ecdng ch\u00fang s\u1ebd h\u1eefu \u00edch v\u1edbi b\u1ea1n.<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>C\u00e1c g\u00f3i d\u1ecbch v\u1ee5 to\u00e0n di\u1ec7n c\u1ee7a Sao Kim:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>BRANDCARE<\/strong> &#8211; Gi\u1ea3i ph\u00e1p x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u to\u00e0n di\u1ec7n t\u1eeb chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ebfn th\u1ef1c thi<\/li>\n\n\n\n<li><strong>CORPORATE ID<\/strong> &#8211; X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u t\u1ea1i m\u1ecdi \u0111i\u1ec3m ti\u1ebfp x\u00fac<\/li>\n\n\n\n<li><strong>BUSINESS ID<\/strong> &#8211; T\u1ea1o hi\u1ec7n di\u1ec7n chuy\u00ean nghi\u1ec7p v\u1edbi nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u&nbsp;<\/li>\n\n\n\n<li><strong>SME BRANDING<\/strong> &#8211; Doanh nghi\u1ec7p nh\u1ecf, th\u01b0\u01a1ng hi\u1ec7u l\u1edbn&nbsp;<\/li>\n\n\n\n<li><strong>DIGITAL BRANDING<\/strong> &#8211; X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u tr\u00ean m\u00f4i tr\u01b0\u1eddng s\u1ed1&nbsp;<\/li>\n\n\n\n<li><strong>MARKETING KIT<\/strong> &#8211; B\u1ed9 c\u00f4ng c\u1ee5 truy\u1ec1n th\u00f4ng v\u00e0 b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3<\/li>\n\n\n\n<li><strong>WINNING PACKAGING<\/strong>&nbsp; &#8211; Gi\u1ea3i ph\u00e1p thi\u1ebft k\u1ebf bao b\u00ec nh\u00e3n m\u00e1c \u0111\u1ec3 chi\u1ebfn th\u1eafng tr\u00ean th\u1ecb tr\u01b0\u1eddng<\/li>\n\n\n\n<li><strong>BRANDCOM<\/strong> &#8211; G\u1ea5p \u0111\u00f4i hi\u1ec7u qu\u1ea3 truy\u1ec1n th\u00f4ng v\u00e0 ti\u1ebft ki\u1ec7m tr\u00ean 30% ng\u00e2n s\u00e1ch<\/li>\n\n\n\n<li><strong>CONTENT MARKETING<\/strong> &#8211; Ti\u1ebfp th\u1ecb n\u1ed9i dung \u0111a k\u00eanh gi\u00fap t\u0103ng doanh thu<\/li>\n<\/ul>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>Xem ngay m\u1ed9t s\u1ed1 t\u00e0i li\u1ec7u h\u1eefu \u00edch kh\u00e1c:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.saokim.com.vn\/en\/blog\/quan-tri-dieu-hanh\/mau-lap-ke-hoach-marketing\/\"><strong>M\u1eabu K\u1ebf ho\u1ea1ch Marketing<\/strong><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/ke-hoach-seo\/\"><strong>M\u1eabu K\u1ebf ho\u1ea1ch SEO<\/strong><\/a><\/li>\n<\/ul>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>TH\u00d4NG TIN LI\u00caN H\u1ec6<\/strong><\/p>\n\n\n\n<p><strong>SAO KIM BRANDING<\/strong><\/p>\n\n\n\n<p><strong>Website: <\/strong><a href=\"https:\/\/www.saokim.com.vn\/en\/?fbclid=IwAR0CjbvGnzKN1uBxtMdtFz_4Sj1wvmQKP87VvuAkBE2lg1B7iAyAh2KkeWE\"><strong>www.saokim.com.vn<\/strong><\/a><\/p>\n\n\n\n<p><strong>Hotline:<\/strong> <a href=\"tel:0964699499\"><strong>0964 699 499<\/strong><\/a><\/p>\n\n\n\n<p><strong>H\u00e0 N\u1ed9i: <\/strong>T\u1ea7ng 3, T\u00f2a nh\u00e0 Stellar Garden, 35 L\u00ea V\u0103n Thi\u00eam, H\u00e0 N\u1ed9i<\/p>\n\n\n\n<p><strong>HCM: <\/strong>T\u1ea7ng 7 To\u00e0 nh\u00e0 Serepok, 56 Nguy\u1ec5n \u0110\u00ecnh Chi\u1ec3u, Ph\u01b0\u1eddng \u0110akao, Qu\u1eadn 1<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>M\u1ed9t n\u0103m ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3 hay kh\u00f4ng ph\u1ee5 thu\u1ed9c r\u1ea5t nhi\u1ec1u v\u00e0o ho\u1ea1t \u0111\u1ed9ng marketing, v\u1eady doanh nghi\u1ec7p c\u1ee7a b\u1ea1n \u0111ang \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 Marketing nh\u01b0 th\u1ebf n\u00e0o v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng c\u1ea3i thi\u1ec7n nh\u01b0 th\u1ebf n\u00e0o trong n\u0103m ti\u1ebfp theo? Trong b\u00e0i vi\u1ebft n\u00e0y Sao Kim gi\u00fap b\u1ea1n h\u00ecnh dung r\u00f5 n\u00e9t h\u01a1n [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":22559,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[195],"tags":[],"class_list":["post-22531","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cam-nang"],"acf":[],"views":679,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/22531","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/comments?post=22531"}],"version-history":[{"count":3,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/22531\/revisions"}],"predecessor-version":[{"id":55917,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/22531\/revisions\/55917"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/media\/22559"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/media?parent=22531"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/categories?post=22531"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/tags?post=22531"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}