{"id":22563,"date":"2022-01-14T07:21:27","date_gmt":"2022-01-14T07:21:27","guid":{"rendered":"https:\/\/www.saokim.com.vn\/en\/?p=22563"},"modified":"2022-11-02T10:42:59","modified_gmt":"2022-11-02T03:42:59","slug":"checklist-kiem-toan-thuong-hieu","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/en\/cam-nang\/checklist-kiem-toan-thuong-hieu\/","title":{"rendered":"Checklist Ki\u1ec3m to\u00e1n th\u01b0\u01a1ng hi\u1ec7u (Brand Audit)"},"content":{"rendered":"\n<p>D\u01b0\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd c\u1ee7a c\u00f4ng ngh\u1ec7 s\u1ed1, nh\u1eefng ph\u01b0\u01a1ng th\u1ee9c Marketing truy\u1ec1n th\u1ed1ng d\u1ea7n \u0111\u01b0\u1ee3c thay th\u1ebf b\u1eb1ng ph\u01b0\u01a1ng th\u1ee9c Digital Marketing. Tuy nhi\u00ean, c\u00f9ng v\u1edbi s\u1ef1 thay \u0111\u1ed5i \u0111\u00f3, c\u00e1c doanh nghi\u1ec7p c\u1ea7n c\u00f3 b\u01b0\u1edbc chuy\u1ec3n m\u00ecnh, ch\u00fa tr\u1ecdng \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u nhi\u1ec1u h\u01a1n.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/checklist-kiem-toan-thuong-hieu-brand-audit.jpg\" alt=\"Checklist Ki\u1ec3m to\u00e1n th\u01b0\u01a1ng hi\u1ec7u\" class=\"wp-image-22564\" title=\"Checklist Ki\u1ec3m to\u00e1n th\u01b0\u01a1ng hi\u1ec7u\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/checklist-kiem-toan-thuong-hieu-brand-audit.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/checklist-kiem-toan-thuong-hieu-brand-audit-300x157.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/checklist-kiem-toan-thuong-hieu-brand-audit-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>Trong b\u00e0i vi\u1ebft n\u00e0y, Sao Kim \u0111\u1ec1 c\u1eadp t\u1edbi m\u1ed9t s\u1ed1 c\u00f4ng c\u1ee5 h\u1eefu \u00edch gi\u00fap doanh nghi\u1ec7p b\u1ea1n d\u1ec5 d\u00e0ng <strong>ki\u1ec3m to\u00e1n th\u01b0\u01a1ng hi\u1ec7u<\/strong> c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">1. Ki\u1ec3m to\u00e1n th\u01b0\u01a1ng hi\u1ec7u<\/h2>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">1.1. Ki\u1ec3m to\u00e1n th\u01b0\u01a1ng hi\u1ec7u (Brand Audit) l\u00e0 g\u00ec?&nbsp;<\/h3>\n\n\n\n<p>Ki\u1ec3m to\u00e1n th\u01b0\u01a1ng hi\u1ec7u (Brand Audit) hi\u1ec3u m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n l\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch \u0111\u1ec3 th\u1ea5u hi\u1ec3u hi\u1ec7n tr\u1ea1ng th\u01b0\u01a1ng hi\u1ec7u, ch\u1ec9 ra c\u00e1c v\u1ea5n \u0111\u1ec1 g\u1eb7p ph\u1ea3i nh\u1eb1m gi\u00fap \u00edch cho ho\u1ea1t \u0111\u1ed9ng x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u.&nbsp;<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">1.2. T\u1ea1i sao c\u1ea7n ki\u1ec3m to\u00e1n th\u01b0\u01a1ng hi\u1ec7u?<\/h3>\n\n\n\n<p>Th\u01b0\u01a1ng hi\u1ec7u t\u1ea1o n\u00ean s\u1ee9c m\u1ea1nh trong kinh doanh. Th\u01b0\u01a1ng hi\u1ec7u c\u00e0ng m\u1ea1nh, c\u00f4ng vi\u1ec7c kinh doanh c\u00e0ng ph\u00e1t tri\u1ec3n thu\u1eadn l\u1ee3i.&nbsp;<\/p>\n\n\n\n<p>Th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh c\u00f3 th\u1ec3 thu h\u00fat, truy\u1ec1n c\u1ea3m h\u1ee9ng, th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. Tuy nhi\u00ean, ngay c\u1ea3 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh c\u0169ng lu\u00f4n c\u1ea7n th\u1ef1c hi\u1ec7n ki\u1ec3m to\u00e1n th\u01b0\u01a1ng hi\u1ec7u th\u01b0\u1eddng xuy\u00ean \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o m\u1ecdi th\u1ee9 \u0111ang ho\u1ea1t \u0111\u1ed9ng t\u1ed1t.&nbsp;<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">1.3. Ki\u1ec3m to\u00e1n th\u01b0\u01a1ng hi\u1ec7u l\u00e0m \u0111\u01b0\u1ee3c nh\u1eefng g\u00ec?<\/h3>\n\n\n\n<p>Sao Kim cung c\u1ea5p cho b\u1ea1n m\u1ed9t danh m\u1ee5c ki\u1ec3m to\u00e1n th\u01b0\u01a1ng hi\u1ec7u. Danh m\u1ee5c s\u1ebd gi\u00fap b\u1ea1n:&nbsp;<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>Hi\u1ec3u \u0111\u01b0\u1ee3c t\u1ed5ng quan t\u1ea5t c\u1ea3 c\u00e1c th\u00e0nh ph\u1ea7n th\u01b0\u01a1ng hi\u1ec7u&nbsp;<\/li><li>\u0110\u00e1nh gi\u00e1 \u0111\u01b0\u1ee3c c\u00e1c n\u1ed7 l\u1ef1c trong t\u1eebng ph\u1ea7n c\u1ee7a quy tr\u00ecnh&nbsp;<\/li><li>H\u00ecnh dung t\u1ed5ng th\u1ec3 c\u1ee7a qu\u00e1 tr\u00ecnh \u0111\u1ea7u t\u01b0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c tr\u1ecdng t\u00e2m c\u1ee7a doanh nghi\u1ec7p<\/li><li>N\u1eafm \u0111\u01b0\u1ee3c c\u00e1ch l\u00e0m vi\u1ec7c v\u00e0 \u0111\u1eb7t y\u00eau c\u1ea7u v\u1edbi c\u00e1c \u0111\u01a1n v\u1ecb t\u01b0 v\u1ea5n x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u.&nbsp;<\/li><\/ul>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">2. Danh m\u1ee5c ki\u1ec3m to\u00e1n th\u01b0\u01a1ng hi\u1ec7u<\/h2>\n\n\n\n<p>Danh m\u1ee5c ki\u1ec3m to\u00e1n th\u01b0\u01a1ng hi\u1ec7u bao g\u1ed3m ch\u1ee7 y\u1ebfu 5 h\u1ea1ng m\u1ee5c ch\u00ednh:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u&nbsp;<\/li><li>Ki\u1ebfn tr\u00fac th\u01b0\u01a1ng hi\u1ec7u&nbsp;<\/li><li>Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/li><li>Ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng&nbsp;<\/li><li>Qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/li><\/ul>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">2.1. \u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>\u0110\u1ecbnh ngh\u0129a th\u1ecb tr\u01b0\u1eddng&nbsp;<\/li><li>X\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau&nbsp;<\/li><li>L\u1ee3i \u00edch c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u&nbsp;<\/li><li>L\u1ee3i \u00edch c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u&nbsp;<\/li><li>L\u00fd do \u0111\u1ec3 kh\u00e1ch h\u00e0ng tin t\u01b0\u1edfng<\/li><li>Ph\u00e1t bi\u1ec3u \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u&nbsp;<\/li><li>Tri\u1ebft l\u00fd th\u01b0\u01a1ng hi\u1ec7u&nbsp;<\/li><li>Gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u&nbsp;<\/li><\/ul>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">2.2. Ki\u1ebfn tr\u00fac th\u01b0\u01a1ng hi\u1ec7u&nbsp;<\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>Ki\u1ebfn tr\u00fac th\u01b0\u01a1ng hi\u1ec7u t\u1eadp \u0111o\u00e0n&nbsp;<\/li><li>Ki\u1ebfn tr\u00fac h\u1ecd th\u01b0\u01a1ng hi\u1ec7u&nbsp;<\/li><li>Th\u01b0\u01a1ng hi\u1ec7u b\u1ea3o tr\u1ee3&nbsp;<\/li><li>Th\u01b0\u01a1ng hi\u1ec7u con&nbsp;<\/li><li>Quy ch\u1ebf th\u01b0\u01a1ng hi\u1ec7u<\/li><\/ul>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">2.3. Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u&nbsp;<\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>\u0110\u1eb7t t\u00ean th\u01b0\u01a1ng hi\u1ec7u&nbsp;<\/li><li>Logo v\u00e0 symbol&nbsp;<\/li><li>M\u00e0u s\u1eafc, font ch\u1eef, \u0111\u1ecbnh d\u1ea1ng&nbsp;<\/li><li>\u1ee8ng d\u1ee5ng v\u0103n ph\u00f2ng&nbsp;<\/li><li>Bi\u1ec3u m\u1eabu kinh doanh&nbsp;<\/li><li>Trang ph\u1ee5c nh\u1eadn di\u1ec7n&nbsp;<\/li><li>Bao b\u00ec nh\u00e3n m\u00e1c&nbsp;<\/li><li>\u1ea4n ph\u1ea9m marketing&nbsp;<\/li><li>Nh\u1eadn di\u1ec7n tr\u00ean internet&nbsp;<\/li><li>Ph\u01b0\u01a1ng ti\u1ec7n v\u1eadn t\u1ea3i&nbsp;<\/li><li>Qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi&nbsp;<\/li><li>Qu\u1ea3ng c\u00e1o b\u00e1o ch\u00ed&nbsp;<\/li><\/ul>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">2.4. Ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng&nbsp;<\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>\u0110\u1ed1i t\u01b0\u1ee3ng truy\u1ec1n th\u00f4ng&nbsp;<\/li><li>M\u1ee5c ti\u00eau th\u01b0\u01a1ng hi\u1ec7u&nbsp;<\/li><li>Th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng&nbsp;<\/li><li>\u00dd t\u01b0\u1edfng l\u1edbn&nbsp;<\/li><li>C\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u&nbsp;<\/li><li>K\u00eanh truy\u1ec1n th\u00f4ng&nbsp;<\/li><li>N\u1ed9i dung truy\u1ec1n th\u00f4ng&nbsp;<\/li><li>K\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng t\u1ed5ng th\u1ec3&nbsp;<\/li><\/ul>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">2.5. Qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u&nbsp;<\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>Ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u m\u1edbi&nbsp;<\/li><li>M\u1edf r\u1ed9ng danh m\u1ee5c s\u1ea3n ph\u1ea9m<\/li><\/ul>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">3. T\u1ed5ng k\u1ebft&nbsp;<\/h2>\n\n\n\n<p>Tr\u00ean \u0111\u00e2y l\u00e0 danh m\u1ee5c gi\u00fap b\u1ea1n th\u1ef1c hi\u1ec7n vi\u1ec7c ki\u1ec3m to\u00e1n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh d\u1ec5 d\u00e0ng h\u01a1n. Sao Kim hi v\u1ecdng ch\u00fang s\u1ebd h\u1eefu \u00edch v\u1edbi b\u1ea1n.<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>C\u00e1c g\u00f3i d\u1ecbch v\u1ee5 to\u00e0n di\u1ec7n c\u1ee7a Sao Kim:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>BRANDCARE<\/strong> &#8211; Gi\u1ea3i ph\u00e1p x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u to\u00e0n di\u1ec7n t\u1eeb chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ebfn th\u1ef1c thi<\/li><li><strong>CORPORATE ID<\/strong> &#8211; X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u t\u1ea1i m\u1ecdi \u0111i\u1ec3m ti\u1ebfp x\u00fac<\/li><li><strong>BUSINESS ID<\/strong> &#8211; T\u1ea1o hi\u1ec7n di\u1ec7n chuy\u00ean nghi\u1ec7p v\u1edbi nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u&nbsp;<\/li><li><strong>SME BRANDING<\/strong> &#8211; Doanh nghi\u1ec7p nh\u1ecf, th\u01b0\u01a1ng hi\u1ec7u l\u1edbn&nbsp;<\/li><li><strong>DIGITAL BRANDING<\/strong> &#8211; X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u tr\u00ean m\u00f4i tr\u01b0\u1eddng s\u1ed1&nbsp;<\/li><li><strong>MARKETING KIT<\/strong> &#8211; B\u1ed9 c\u00f4ng c\u1ee5 truy\u1ec1n th\u00f4ng v\u00e0 b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3<\/li><li><strong>WINNING PACKAGING<\/strong>&nbsp; &#8211; Gi\u1ea3i ph\u00e1p thi\u1ebft k\u1ebf bao b\u00ec nh\u00e3n m\u00e1c \u0111\u1ec3 chi\u1ebfn th\u1eafng tr\u00ean th\u1ecb tr\u01b0\u1eddng<\/li><li><strong>BRANDCOM<\/strong> &#8211; G\u1ea5p \u0111\u00f4i hi\u1ec7u qu\u1ea3 truy\u1ec1n th\u00f4ng v\u00e0 ti\u1ebft ki\u1ec7m tr\u00ean 30% ng\u00e2n s\u00e1ch<\/li><li><strong>CONTENT MARKETING<\/strong> &#8211; Ti\u1ebfp th\u1ecb n\u1ed9i dung \u0111a k\u00eanh gi\u00fap t\u0103ng doanh thu<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Sao Kim l\u00e0 c\u00f4ng ty chuy\u00ean s\u00e2u v\u1ec1 ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c, thi\u1ebft k\u1ebf nh\u1eadn di\u1ec7n v\u00e0 truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u. Ch\u00fang t\u00f4i cung c\u1ea5p m\u1ed9t gi\u1ea3i ph\u00e1p to\u00e0n di\u1ec7n gi\u00fap doanh nghi\u1ec7p n\u00e2ng cao n\u0103ng l\u1ef1c c\u1ea1nh tranh th\u00f4ng qua vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh.<\/p>\n\n\n\n<p>Sao Kim t\u1ef1 h\u00e0o \u0111ang t\u1ea1o ra s\u1ee9c m\u1ea1nh v\u00e0 sinh kh\u00ed cho h\u00e0ng ngh\u00ecn th\u01b0\u01a1ng hi\u1ec7u. Ch\u00fang t\u00f4i lu\u00f4n n\u1ed7 l\u1ef1c h\u1ebft s\u1ee9c g\u00f3p ph\u1ea7n nh\u1ecf v\u00e0o vi\u1ec7c ph\u00e1t tri\u1ec3n n\u00e2ng cao c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-text-align-center\">Ch\u1edd ch\u00fat, Sao Kim c\u00f3 qu\u00e0 t\u1eb7ng b\u1ea1n!<\/p>\n\n\n<span style=\"display:none\" class=\"tl-placeholder-f-type-shortcode_23795\"><\/span>\n\n\n<p>Hi v\u1ecdng danh m\u1ee5c h\u1ec7 th\u1ed1ng th\u01b0\u01a1ng hi\u1ec7u ho\u00e0n ch\u1ec9nh n\u00e0y gi\u00fap b\u1ea1n m\u1ed9t ph\u1ea7n trong vi\u1ec7c ho\u00e0n thi\u1ec7n h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u0110\u1ecdc th\u00eam:<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>5 B\u01b0\u1edbc&nbsp;<a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/nghien-cuu-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>nghi\u00ean c\u1ee9u th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a><\/li><li>5 Ph\u01b0\u01a1ng ph\u00e1p&nbsp;<a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/phuong-phap-nghien-cuu-khach-hang\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng<\/strong><\/a><\/li><li>6 B\u01b0\u1edbc&nbsp;<a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/phong-van-khach-hang\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>ph\u1ecfng v\u1ea5n kh\u00e1ch h\u00e0ng<\/strong><\/a><\/li><li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/lua-chon-chien-luoc-dinh-vi-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u n\u00e0o ph\u00f9 h\u1ee3p?<\/strong><\/a><\/li><li>Th\u1ebf n\u00e0o l\u00e0&nbsp;<a href=\"https:\/\/www.saokim.com.vn\/en\/blog\/xay-dung-thuong-hieu\/the-nao-la-chien-luoc-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a>?<\/li><li><a href=\"https:\/\/www.saokim.com.vn\/en\/blog\/xay-dung-thuong-hieu\/tinh-cach-thuong-hieu-la-gi-lam-the-nao-de-xac-dinh-tinh-cach-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>T\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec?<\/strong><\/a><\/li><li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/hinh-mau-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>H\u00ecnh m\u1eabu th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec?<\/strong><\/a><\/li><li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/kien-truc-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Ki\u1ebfn tr\u00fac th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec?<\/strong><\/a><\/li><\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p><strong>Follow c\u00e1c b\u00e0i vi\u1ebft ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a Sao Kim t\u1ea1i:&nbsp;<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.saokim.com.vn\/en\/blog\/\"><strong>Blog Sao Kim<\/strong><\/a>,&nbsp;<a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/\"><strong>C\u1ea9m Nang Sao Kim<\/strong><\/a>&nbsp;<\/p>\n\n\n\n<p><strong>Facebook:<\/strong>&nbsp;<a href=\"https:\/\/www.facebook.com\/saokimbranding\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Sao Kim Branding<\/strong><\/a><\/p>\n\n\n\n<p><strong>Case study Behance<\/strong>:&nbsp;<a href=\"https:\/\/www.behance.net\/saokimbranding\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Sao Kim Branding<\/strong><\/a><\/p>\n\n\n\n<p>#SaoKim #SaoKimBranding<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>D\u01b0\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd c\u1ee7a c\u00f4ng ngh\u1ec7 s\u1ed1, nh\u1eefng ph\u01b0\u01a1ng th\u1ee9c Marketing truy\u1ec1n th\u1ed1ng d\u1ea7n \u0111\u01b0\u1ee3c thay th\u1ebf b\u1eb1ng ph\u01b0\u01a1ng th\u1ee9c Digital Marketing. Tuy nhi\u00ean, c\u00f9ng v\u1edbi s\u1ef1 thay \u0111\u1ed5i \u0111\u00f3, c\u00e1c doanh nghi\u1ec7p c\u1ea7n c\u00f3 b\u01b0\u1edbc chuy\u1ec3n m\u00ecnh, ch\u00fa tr\u1ecdng \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u nhi\u1ec1u h\u01a1n. Trong b\u00e0i vi\u1ebft n\u00e0y, Sao Kim \u0111\u1ec1 [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":22564,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[195],"tags":[],"class_list":["post-22563","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cam-nang"],"acf":[],"views":672,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/22563","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/comments?post=22563"}],"version-history":[{"count":0,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/22563\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/media\/22564"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/media?parent=22563"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/categories?post=22563"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/tags?post=22563"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}