{"id":23439,"date":"2022-01-23T10:35:00","date_gmt":"2022-01-23T10:35:00","guid":{"rendered":"https:\/\/www.saokim.com.vn\/en\/?p=23439"},"modified":"2023-01-11T08:43:13","modified_gmt":"2023-01-11T01:43:13","slug":"xay-dung-thuong-hieu-nganh-tu-dong-hoa","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/en\/cam-nang\/xay-dung-thuong-hieu-nganh-tu-dong-hoa\/","title":{"rendered":"5 B\u01b0\u1edbc X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u ng\u00e0nh T\u1ef1 \u0111\u1ed9ng h\u00f3a"},"content":{"rendered":"\n<p><em>V\u1edbi kinh nghi\u1ec7m h\u01a1n 12 n\u0103m trong Th\u1ebf gi\u1edbi Th\u01b0\u01a1ng hi\u1ec7u, Sao Kim Branding chia s\u1ebb nh\u1eefng ki\u1ebfn th\u1ee9c &#8211; kinh nghi\u1ec7m th\u1ef1c ti\u1ec5n nh\u1ea5t gi\u00fap b\u1ea1n <strong>x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u ng\u00e0nh t\u1ef1 \u0111\u1ed9ng h\u00f3a<\/strong> hi\u1ec7u qu\u1ea3 h\u01a1n.<\/em><\/p>\n\n\n\n<p>C\u00f3 t\u1eeb l\u1ecbch s\u1eed l\u00e2u \u0111\u1eddi, nh\u01b0ng ph\u1ea3i \u0111\u1ebfn Cu\u1ed9c c\u00e1ch m\u1ea1ng C\u00f4ng nghi\u1ec7p 4.0, <strong>T\u1ef1 \u0111\u1ed9ng h\u00f3a<\/strong> m\u1edbi tr\u1edf th\u00e0nh xu th\u1ebf. Cu\u1ed9c c\u00e1ch m\u1ea1ng n\u00e0y \u0111\u1ec1 cao vi\u1ec7c \u201cs\u1ed1 h\u00f3a\u201d c\u00f4ng vi\u1ec7c v\u1edbi m\u1ee5c ti\u00eau gi\u1ea3m thi\u1ec3u c\u00f4ng vi\u1ec7c lao \u0111\u1ed9ng ch\u00e2n tay v\u00e0 d\u1ecbch chuy\u1ec3n d\u1ea7n sang n\u00e2ng cao tr\u00ecnh \u0111\u1ed9 k\u1ef9 thu\u1eadt.&nbsp;<\/p>\n\n\n\n<p>T\u1ef1 \u0111\u1ed9ng h\u00f3a c\u00f4ng nghi\u1ec7p c\u00f2n m\u1edbi \u1edf Vi\u1ec7t Nam. Tuy nhi\u00ean \u0111\u00e3 c\u00f3 r\u1ea5t nhi\u1ec1u doanh nghi\u1ec7p tr\u1ebb b\u1eaft k\u1ecbp xu th\u1ebf v\u00e0 th\u00e0nh c\u00f4ng v\u1edbi ng\u00e0nh \u0111\u1eb7c th\u00f9 n\u00e0y.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1201\" height=\"629\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/xay-dung-thuong-hieu-nganh-tu-dong-hoa.jpg\" alt=\"Ki\u1ebfn th\u1ee9c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u ng\u00e0nh t\u1ef1 \u0111\u1ed9ng h\u00f3a\" class=\"wp-image-23709\" title=\"Ki\u1ebfn th\u1ee9c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u ng\u00e0nh t\u1ef1 \u0111\u1ed9ng h\u00f3a\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/xay-dung-thuong-hieu-nganh-tu-dong-hoa.jpg 1201w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/xay-dung-thuong-hieu-nganh-tu-dong-hoa-300x157.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/xay-dung-thuong-hieu-nganh-tu-dong-hoa-768x402.jpg 768w\" sizes=\"(max-width: 1201px) 100vw, 1201px\" \/><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">I. T\u1ed5ng quan ng\u00e0nh T\u1ef1 \u0111\u1ed9ng h\u00f3a<\/h2>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">1. Ng\u00e0nh T\u1ef1 \u0111\u1ed9ng h\u00f3a l\u00e0 ng\u00e0nh g\u00ec?<\/h3>\n\n\n\n<p>Ng\u00e0nh t\u1ef1 \u0111\u1ed9ng h\u00f3a c\u00f4ng nghi\u1ec7p (<a href=\"https:\/\/www.surecontrols.com\/what-is-industrial-automation\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>Automation Industry<\/strong><\/a>) l\u00e0 <strong>ti\u1ec1n \u0111\u1ec1 quan tr\u1ecdng trong cu\u1ed9c c\u00e1ch m\u1ea1ng c\u00f4ng nghi\u1ec7p 4.0<\/strong>, \u0111\u00f3n \u0111\u1ea7u xu h\u01b0\u1edbng t\u01b0\u01a1ng lai.&nbsp;<\/p>\n\n\n\n<p>T\u1ef1 \u0111\u1ed9ng h\u00f3a ch\u00fa tr\u1ecdng t\u0103ng n\u0103ng su\u1ea5t v\u00e0 gi\u1ea3m chi ph\u00ed lao \u0111\u1ed9ng, s\u1eed d\u1ee5ng c\u00e1c h\u1ec7 th\u1ed1ng \u0111i\u1ec1u khi\u1ec3n \u0111\u1ec3 v\u1eadn h\u00e0nh t\u1ef1 \u0111\u1ed9ng c\u00e1c quy tr\u00ecnh, m\u00e1y m\u00f3c c\u00f4ng nghi\u1ec7p v\u00e0 thay th\u1ebf s\u1ee9c lao \u0111\u1ed9ng con ng\u01b0\u1eddi.&nbsp;<\/p>\n\n\n\n<p>T\u1ef1 \u0111\u1ed9ng h\u00f3a ng\u00e0y nay \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng \u0111\u1ec3 <strong>t\u0103ng ch\u1ea5t l\u01b0\u1ee3ng <\/strong>v\u00e0<strong> t\u00ednh linh ho\u1ea1t trong qu\u00e1 tr\u00ecnh s\u1ea3n xu\u1ea5t.&nbsp;<\/strong><\/p>\n\n\n\n<p><strong>C\u00f3 th\u1ec3 b\u1ea1n s\u1ebd th\u00edch:&nbsp;<\/strong><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><strong><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/xay-dung-thuong-hieu-nganh-xay-dung\/\" target=\"_blank\" rel=\"noreferrer noopener\">X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u cho ng\u00e0nh x\u00e2y d\u1ef1ng<\/a><\/strong><\/li><li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/cach-gia-tang-doanh-so-va-loi-nhuan\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>5 C\u00e1ch gia t\u0103ng doanh s\u1ed1, l\u1ee3i nhu\u1eadn<\/strong><\/a><\/li><li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/kinh-nghiem-lap-ke-hoach-kinh-doanh\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>L\u1eadp k\u1ebf ho\u1ea1ch kinh doanh: T\u1ed5ng h\u1ee3p \u0111i\u1ec1u c\u1ea7n bi\u1ebft<\/strong><\/a><\/li><\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">2. Ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng<\/h3>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-black-color has-text-color wp-block-heading\">2.1. Xu th\u1ebf ng\u00e0nh T\u1ef1 \u0111\u1ed9ng h\u00f3a t\u1ea1i Vi\u1ec7t Nam<\/h4>\n\n\n\n<p>Kh\u1ea3o s\u00e1t t\u1eeb Frost &amp; Sullivan cho bi\u1ebft th\u1ecb tr\u01b0\u1eddng T\u1ef1 \u0111\u1ed9ng h\u00f3a Vi\u1ec7t Nam s\u1ebd c\u00f3 tr\u1ecb gi\u00e1 184.5 tri\u1ec7u USD v\u00e0o n\u0103m 2021. C\u00f9ng v\u1edbi s\u1ef1 th\u00fac \u0111\u1ea9y m\u1ea1nh m\u1ebd t\u1eeb ph\u00eda Ch\u00ednh ph\u1ee7, th\u1ecb tr\u01b0\u1eddng c\u00e0ng \u0111\u01b0\u1ee3c \u01b0u ti\u00ean v\u00e0 ch\u00fa tr\u1ecdng h\u01a1n trong b\u1ed1i c\u1ea3nh chuy\u1ec3n \u0111\u1ed5i s\u1ed1.&nbsp;<\/p>\n\n\n\n<p>T\u1ef1 \u0111\u1ed9ng h\u00f3a \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng kh\u00e1 ph\u1ed5 bi\u1ebfn t\u1ea1i Vi\u1ec7t Nam, \u1ee9ng d\u1ee5ng trong s\u1ea3n xu\u1ea5t c\u00f4ng &#8211; n\u00f4ng nghi\u1ec7p v\u00e0 y t\u1ebf l\u00e0 3 lo\u1ea1i h\u00ecnh n\u1ed5i b\u1eadt nh\u1ea5t.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1200\" height=\"720\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/xu-huong-nganh-tu-dong-hoa-tai-viet-nam.jpg\" alt=\"Xu h\u01b0\u1edbng ng\u00e0nh t\u1ef1 \u0111\u1ed9ng h\u00f3a Vi\u1ec7t Nam\" class=\"wp-image-23690\" title=\"Xu h\u01b0\u1edbng ng\u00e0nh t\u1ef1 \u0111\u1ed9ng h\u00f3a Vi\u1ec7t Nam\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/xu-huong-nganh-tu-dong-hoa-tai-viet-nam.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/xu-huong-nganh-tu-dong-hoa-tai-viet-nam-300x180.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/xu-huong-nganh-tu-dong-hoa-tai-viet-nam-768x461.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-black-color has-text-color wp-block-heading\">2.2. B\u1ed1i c\u1ea3nh ng\u00e0nh t\u1ef1 \u0111\u1ed9ng h\u00f3a<\/h4>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>To\u00e0n c\u1ea7u<\/strong><\/li><\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Quy m\u00f4 th\u1ecb tr\u01b0\u1eddng t\u1ef1 \u0111\u1ed9ng h\u00f3a to\u00e0n c\u1ea7u \u0111\u1ea1t kho\u1ea3ng 175 t\u1ef7 USD n\u0103m 2020. Th\u1ecb tr\u01b0\u1eddng d\u1ef1 ki\u1ebfn \u200b\u200bs\u1ebd c\u00f3 t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng k\u00e9p h\u00e0ng n\u0103m (CAGR) t\u00edch c\u1ef1c v\u1edbi quy m\u00f4 th\u1ecb tr\u01b0\u1eddng \u0111\u1ea1t kho\u1ea3ng 265 USD cho \u0111\u1ebfn n\u0103m 2025.<\/p>\n\n\n\n<p>Trong tr\u1ea1ng th\u00e1i b\u00ecnh th\u01b0\u1eddng m\u1edbi, c\u00f4ng ngh\u1ec7 T\u1ef1 \u0111\u1ed9ng h\u00f3a \u0111\u01b0\u1ee3c \u1ee9ng d\u1ee5ng nhi\u1ec1u \u0111\u1ec3 g\u00f3p ph\u1ea7n duy tr\u00ec v\u00e0 t\u0103ng n\u0103ng su\u1ea5t hi\u1ec7u qu\u1ea3 kinh doanh.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"800\" height=\"549\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/boi-canh-tu-dong-hoa-toan-cau-1.jpg\" alt=\"B\u1ed1i c\u1ea3nh ng\u00e0nh t\u1ef1 \u0111\u1ed9ng h\u00f3a to\u00e0n c\u1ea7u\" class=\"wp-image-23706\" title=\"B\u1ed1i c\u1ea3nh ng\u00e0nh t\u1ef1 \u0111\u1ed9ng h\u00f3a to\u00e0n c\u1ea7u\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/boi-canh-tu-dong-hoa-toan-cau-1.jpg 800w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/boi-canh-tu-dong-hoa-toan-cau-1-300x206.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/boi-canh-tu-dong-hoa-toan-cau-1-768x527.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption><em>Ngu\u1ed3n: Robotics &amp; Automation<\/em><\/figcaption><\/figure><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Vi\u1ec7t Nam<\/strong><\/li><\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>C\u01a1 kh\u00ed ch\u1ebf t\u1ea1o thu\u1ed9c ng\u00e0nh c\u00f4ng nghi\u1ec7p n\u1eb7ng, m\u1ed9t trong nh\u1eefng ng\u00e0nh then ch\u1ed1t \u0111\u1ed1i v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n kinh t\u1ebf &#8211; x\u00e3 h\u1ed9i qu\u1ed1c gia.&nbsp;<\/p>\n\n\n\n<p>Theo b\u00e1o c\u00e1o c\u1ee7a Hi\u1ec7p h\u1ed9i Doanh nghi\u1ec7p c\u01a1 kh\u00ed Vi\u1ec7t Nam, ng\u00e0nh m\u1edbi ch\u1ec9 \u0111\u00e1p \u1ee9ng kho\u1ea3ng 32% nhu c\u1ea7u s\u1ea3n ph\u1ea9m c\u01a1 kh\u00ed trong n\u01b0\u1edbc. Trong \u0111\u00f3 kh\u1ea3 n\u0103ng cung \u1ee9ng v\u1eadt li\u1ec7u, linh ki\u1ec7n ch\u1ec9 \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c 39,6%. Do v\u1eady, doanh nghi\u1ec7p ng\u00e0nh t\u1ef1 \u0111\u1ed9ng ho\u00e1 s\u1ebd c\u00f3 nhi\u1ec1u \u201c\u0111\u1ea5t di\u1ec5n&#8221;\u0111\u1ec3 ph\u00e1t tri\u1ec3n v\u01b0\u1ee3t b\u1eadc.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"391\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/boi-canh-tu-dong-hoa-viet-nam.png\" alt=\"B\u1ed1i c\u1ea3nh ng\u00e0nh t\u1ef1 \u0111\u1ed9ng h\u00f3a Vi\u1ec7t Nam\" class=\"wp-image-23692\" title=\"B\u1ed1i c\u1ea3nh ng\u00e0nh t\u1ef1 \u0111\u1ed9ng h\u00f3a Vi\u1ec7t Nam\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/boi-canh-tu-dong-hoa-viet-nam.png 800w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/boi-canh-tu-dong-hoa-viet-nam-300x147.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/boi-canh-tu-dong-hoa-viet-nam-768x375.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption><em>Kh\u1ea3 n\u0103ng cung \u1ee9ng c\u1ee7a VN so v\u1edbi c\u00e1c n\u01b0\u1edbc &#8211; Ngu\u1ed3n: VnEconomy<\/em><\/figcaption><\/figure><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-black-color has-text-color wp-block-heading\">2.3. Ti\u1ec1m n\u0103ng v\u00e0 c\u01a1 h\u1ed9i ng\u00e0nh t\u1ef1 \u0111\u1ed9ng h\u00f3a&nbsp;<\/h4>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>D\u1ef1a theo nghi\u00ean c\u1ee9u b\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam v\u00e0 xu h\u01b0\u1edbng to\u00e0n c\u1ea7u, Sao Kim \u0111\u01b0a ra \u0111\u00e1nh gi\u00e1 kh\u00e1ch quan v\u1ec1 Ti\u1ec1m n\u0103ng v\u00e0 Th\u00e1ch th\u1ee9c nh\u01b0 sau:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>D\u1eabn \u0111\u1ea7u t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng n\u1ec1n kinh t\u1ebf s\u1ed1 trong \u0110\u00f4ng Nam \u00c1<\/li><li>Xu h\u01b0\u1edbng d\u1ecbch chuy\u1ec3n \u0111\u1ea7u t\u01b0 v\u00e0 chu\u1ed7i cung \u1ee9ng s\u1ea3n xu\u1ea5t sang Vi\u1ec7t Nam&nbsp;<\/li><li>B\u00ecnh \u0111\u1eb3ng h\u00f3a th\u1ecb tr\u01b0\u1eddng t\u1eeb c\u00e1c hi\u1ec7p \u0111\u1ecbnh FTA m\u1edf l\u1ed1i cho ng\u00e0nh ph\u00e1t tri\u1ec3n<\/li><li>T\u0103ng m\u1ea1nh \u0111\u1ea7u t\u01b0 FDI v\u00e0o Vi\u1ec7t Nam trong l\u0129nh v\u1ef1c c\u01a1 kh\u00ed&nbsp;<\/li><li>Ch\u00ednh s\u00e1ch \u01b0u ti\u00ean h\u1ed7 tr\u1ee3 ng\u00e0nh c\u1ee7a Ch\u00ednh ph\u1ee7<\/li><\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Th\u1ecb tr\u01b0\u1eddng v\u1eabn c\u00f2n \u0111ang \u201cm\u1edf\u201d cho nh\u1eefng doanh nghi\u1ec7p \u0111\u1ea7u t\u01b0 khoa h\u1ecdc k\u1ef9 thu\u1eadt, <strong>x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd, chuy\u00ean nghi\u1ec7p:&nbsp;<\/strong><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ol class=\"wp-block-list\"><li>\u0110\u00e0o t\u1ea1o nh\u00e2n s\u1ef1 chuy\u00ean s\u00e2u, b\u00e0i b\u1ea3n<\/li><li>Ph\u00e1t tri\u1ec3n v\u00e0 \u1ee9ng d\u1ee5ng khoa h\u1ecdc, c\u00f4ng ngh\u1ec7&nbsp;<\/li><li>\u0110\u1ee7 kh\u1ea3 n\u0103ng l\u00e0m ch\u1ee7 v\u00e0 ph\u00e1t tri\u1ec3n c\u00f4ng ngh\u1ec7<\/li><li>L\u00e0m th\u01b0\u01a1ng hi\u1ec7u tr\u00ean Th\u1ecb tr\u01b0\u1eddng t\u1ef1 \u0111\u1ed9ng h\u00f3a&nbsp;<\/li><li>Ch\u1ee7 \u0111\u1ed9ng ngu\u1ed3n nguy\u00ean li\u1ec7u&nbsp;<\/li><\/ol>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">3. L\u1ee3i \u00edch x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u ng\u00e0nh t\u1ef1 \u0111\u1ed9ng h\u00f3a<\/h3>\n\n\n\n<p>X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, c\u1ee7ng c\u1ed1 h\u00ecnh \u1ea3nh cho doanh nghi\u1ec7p s\u1ebd l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng t\u1ed1t \u0111\u1ec3 doanh nghi\u1ec7p t\u0103ng tr\u01b0\u1edfng kinh doanh v\u00e0 m\u1edf r\u1ed9ng ph\u00e1t tri\u1ec3n s\u1ef1 nghi\u1ec7p.<\/p>\n\n\n\n<p><strong>5 l\u1ee3i \u00edch<\/strong> <strong>ch\u00ednh <\/strong>doanh nghi\u1ec7p nh\u1eadn \u0111\u01b0\u1ee3c v\u1edbi chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u:&nbsp;<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ol class=\"wp-block-list\"><li>Th\u01b0\u01a1ng hi\u1ec7u <strong>\u0111\u01b0\u1ee3c c\u00f4ng nh\u1eadn<\/strong>, kh\u00e1ch h\u00e0ng hi\u1ec3u r\u00f5 n\u0103ng l\u1ef1c v\u00e0 t\u00ednh ch\u1ea5t doanh nghi\u1ec7p.<\/li><li>Th\u00fac \u0111\u1ea9y th\u00e0nh c\u00f4ng <strong>quan h\u1ec7 c\u1ea3m x\u00fac <\/strong>gi\u1eefa doanh nghi\u1ec7p v\u00e0 kh\u00e1ch h\u00e0ng.<\/li><li>Ti\u1ebfp th\u1ecb B2B m\u1ea1nh m\u1ebd gi\u00fap thi\u1ebft l\u1eadp <strong>s\u1ef1 uy t\u00edn, t\u00edn nhi\u1ec7m nh\u00e3n hi\u1ec7u.<\/strong><\/li><li>Gia t\u0103ng <strong>kh\u1ea3 n\u0103ng \u0111\u00e0m ph\u00e1n th\u01b0\u01a1ng l\u01b0\u1ee3ng v\u00e0 thuy\u1ebft ph\u1ee5c<\/strong> kh\u00e1ch h\u00e0ng, \u0111\u1ed1i t\u00e1c, nh\u00e0 \u0111\u1ea7u t\u01b0.<\/li><li>S\u00e1ng t\u00e1c<strong> c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/strong> kh\u00e1c bi\u1ec7t so v\u1edbi \u0111\u1ed1i th\u1ee7, tr\u1edf n\u00ean n\u1ed5i b\u1eadt trong ti\u1ec1m th\u1ee9c kh\u00e1ch h\u00e0ng.<\/li><\/ol>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u t\u1ed1t <strong>m\u1edf r\u1ed9ng c\u01a1 h\u1ed9i kinh doanh<\/strong> v\u00e0<strong> gia t\u0103ng s\u1ef1 tin t\u01b0\u1edfng c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p.<\/strong><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">II. Quy tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u ng\u00e0nh t\u1ef1 \u0111\u1ed9ng h\u00f3a<\/h2>\n\n\n\n<p>S\u1edf h\u1eefu chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u ng\u00e0nh T\u1ef1 \u0111\u1ed9ng h\u00f3a chuy\u00ean nghi\u1ec7p \u0111\u00f2i h\u1ecfi cao trong s\u1ef1 chi ti\u1ebft v\u00e0 c\u1ee5 th\u1ec3 c\u1ee7a t\u1eebng quy tr\u00ecnh. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 Quy tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng cho c\u00e1c \u0111\u1ed1i t\u00e1c thu\u1ed9c ng\u00e0nh K\u1ef9 thu\u1eadt &#8211; C\u00f4ng nghi\u1ec7p c\u01a1 kh\u00ed.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/quy-trinh-xay-dung-thuong-hieu.png\" alt=\"Quy tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u ng\u00e0nh t\u1ef1 \u0111\u1ed9ng h\u00f3a\" class=\"wp-image-23693\" width=\"840\" height=\"466\" title=\"Quy tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u ng\u00e0nh t\u1ef1 \u0111\u1ed9ng h\u00f3a\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/quy-trinh-xay-dung-thuong-hieu.png 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/quy-trinh-xay-dung-thuong-hieu-300x167.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/quy-trinh-xay-dung-thuong-hieu-768x426.png 768w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>Quy tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u Sao Kim \u1ee9ng d\u1ee5ng cho c\u00e1c kh\u00e1ch h\u00e0ng ng\u00e0nh t\u1ef1 \u0111\u1ed9ng h\u00f3a<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">1. Nghi\u00ean c\u1ee9u th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/nghien-cuu-thuong-hieu.jpg\" alt=\"Quy tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u ng\u00e0nh t\u1ef1 \u0111\u1ed9ng h\u00f3a: 1 - Nghi\u00ean c\u1ee9u th\u01b0\u01a1ng hi\u1ec7u\" class=\"wp-image-23694\" title=\"Quy tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u ng\u00e0nh t\u1ef1 \u0111\u1ed9ng h\u00f3a: 1 - Nghi\u00ean c\u1ee9u th\u01b0\u01a1ng hi\u1ec7u\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/nghien-cuu-thuong-hieu.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/nghien-cuu-thuong-hieu-300x300.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/nghien-cuu-thuong-hieu-768x768.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>Nghi\u00ean c\u1ee9u th\u01b0\u01a1ng hi\u1ec7u l\u00e0 b\u01b0\u1edbc quan tr\u1ecdng \u0111\u1ec3 doanh nghi\u1ec7p th\u1ea5u hi\u1ec3u th\u1ecb tr\u01b0\u1eddng v\u00e0 kh\u00e1ch h\u00e0ng<\/em><\/p>\n\n\n\n<p>B\u01b0\u1edbc quan tr\u1ecdng v\u00e0 l\u00e0 b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u c\u00f3 c\u00e1i nh\u00ecn kh\u00e1ch quan v\u1ec1 th\u1ecb tr\u01b0\u1eddng, \u0111\u1ed1i th\u1ee7 v\u00e0 kh\u00e1ch h\u00e0ng.&nbsp;<\/p>\n\n\n\n<p>T\u1eeb \u0111\u00f3 thi\u1ebft k\u1ebf m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c th\u00edch h\u1ee3p nh\u1ea5t v\u1edbi m\u00f4 h\u00ecnh kinh doanh v\u00e0 t\u1ea7m nh\u00ecn doanh nghi\u1ec7p.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Nghi\u00ean c\u1ee9u doanh nghi\u1ec7p:<\/strong> Hi\u1ec3u r\u00f5 t\u00ednh ch\u1ea5t th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 t\u1ea1o d\u1ef1ng cho th\u01b0\u01a1ng hi\u1ec7u b\u1ea1n m\u1ed9t b\u1ea3n s\u1eafc v\u00e0 ti\u1ebfng n\u00f3i ri\u00eang.<\/li><li><strong>Nghi\u00ean c\u1ee9u \u0111\u1ed1i th\u1ee7:<\/strong> T\u00ecm hi\u1ec3u \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp th\u1ecb c\u1ee7a h\u1ecd \u0111\u1ec3 ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c kh\u00e1c bi\u1ec7t.<\/li><li><strong>Nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng:<\/strong> X\u00e1c \u0111\u1ecbnh \u0111\u00fang kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, \u0111\u1ea3m b\u1ea3o th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u ph\u00f9 h\u1ee3p.<\/li><\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">2. Chi\u1ebfn l\u01b0\u1ee3c kh\u00e1c bi\u1ec7t h\u00f3a<\/h3>\n\n\n\n<p>Qua nghi\u00ean c\u1ee9u, Sao Kim s\u1ebd ph\u00e2n t\u00edch c\u00e1c d\u1eef li\u1ec7u \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c kh\u00e1c bi\u1ec7t h\u00f3a to\u00e0n di\u1ec7n v\u1edbi 3 y\u1ebfu t\u1ed1: <strong>POS, POD v\u00e0 Brand Benefits:<\/strong><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>\u0110i\u1ec3m b\u00e1n h\u00e0ng &#8211; Points of Sale:<\/strong> L\u00fd do thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng tin v\u00e0o n\u0103ng l\u1ef1c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m.<\/li><li><strong>\u0110i\u1ec3m kh\u00e1c bi\u1ec7t &#8211; Points of Difference:<\/strong> \u0110\u1eb7c \u0111i\u1ec3m th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i tr\u1ed9i so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/li><li><strong>Brand Benefits &#8211; L\u1ee3i \u00edch th\u01b0\u01a1ng hi\u1ec7u: <\/strong>Kh\u1ea3 n\u0103ng th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 th\u1ecfa m\u00e3n c\u00e1c nhu c\u1ea7u, mong mu\u1ed1n th\u1ef1c t\u1ebf c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li><\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">3. Thi\u1ebft k\u1ebf th\u01b0\u01a1ng hi\u1ec7u&nbsp;<\/h3>\n\n\n\n<p>Thi\u1ebft k\u1ebf th\u01b0\u01a1ng hi\u1ec7u b\u1ed9 nh\u1eadn di\u1ec7n \u0111i t\u1eeb c\u01a1 b\u1ea3n \u0111\u1ebfn n\u00e2ng cao, \u0111\u1ea3m b\u1ea3o m\u1ecdi y\u1ebfu t\u1ed1 t\u01b0\u01a1ng \u0111\u1ed3ng v\u00e0 th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p><strong>Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u01a1 b\u1ea3n:<\/strong><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.saokim.com.vn\/en\/dich-vu\/dat-ten-thuong-hieu-cong-ty\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>T\u00ean th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a>: D\u1ec5 \u0111\u1ecdc, d\u1ec5 nh\u1edb v\u00e0 \u0111\u1ea3m b\u1ea3o t\u00ednh n\u1ed5i b\u1eadt, \u00fd ngh\u0129a.<\/li><li>M\u00e0u s\u1eafc &amp; ph\u00f4ng ch\u1eef nh\u1eadn di\u1ec7n: \u0110\u1eb7c tr\u01b0ng ri\u00eang c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, ph\u00f9 h\u1ee3p t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u.<\/li><li><a href=\"https:\/\/www.saokim.com.vn\/en\/dich-vu\/thiet-ke-logo\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Logo<\/strong><\/a>: B\u1ed9 m\u1eb7t ch\u00ednh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/li><li><a href=\"https:\/\/www.saokim.com.vn\/en\/dich-vu\/sang-tac-slogan\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Slogan<\/strong><\/a>: Th\u00f4ng \u0111i\u1ec7p d\u1ec5 nh\u1edb, d\u00f9ng \u0111\u1ec3 lan t\u1ecfa th\u01b0\u01a1ng hi\u1ec7u.<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/thiet-ke-thuong-hieu-hung-khang-automation.png\" alt=\"Quy tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u ng\u00e0nh t\u1ef1 \u0111\u1ed9ng h\u00f3a: 3 - Thi\u1ebft k\u1ebf th\u01b0\u01a1ng hi\u1ec7u\" class=\"wp-image-23695\" title=\"Quy tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u ng\u00e0nh t\u1ef1 \u0111\u1ed9ng h\u00f3a: 3 - Thi\u1ebft k\u1ebf th\u01b0\u01a1ng hi\u1ec7u\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/thiet-ke-thuong-hieu-hung-khang-automation.png 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/thiet-ke-thuong-hieu-hung-khang-automation-300x300.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/thiet-ke-thuong-hieu-hung-khang-automation-768x768.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>Thi\u1ebft k\u1ebf Logo Hung Khang Automation do Sao Kim thi\u1ebft k\u1ebf&nbsp;<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u S\u1ea3n ph\u1ea9m:<\/strong><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.saokim.com.vn\/en\/dich-vu\/thiet-ke-bao-bi-nhan-mac-san-pham\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Thi\u1ebft k\u1ebf bao b\u00ec s\u1ea3n ph\u1ea9m<\/strong><\/a>: \u0110\u1eb9p m\u1eaft, n\u1ed5i b\u1eadt so v\u1edbi \u0111\u1ed1i th\u1ee7, gia t\u0103ng s\u1ee9c c\u1ea1nh tranh.<\/li><li>Tem nh\u00e3n d\u00e1n tr\u00ean s\u1ea3n ph\u1ea9m: \u0110\u00e1p \u1ee9ng ti\u00eau chu\u1ea9n, \u0111\u1ea3m b\u1ea3o t\u00ednh chuy\u00ean nghi\u1ec7p v\u00e0 s\u00e1ng t\u1ea1o.<\/li><li>\u2026<\/li><\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u V\u0103n ph\u00f2ng:<\/strong><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>H\u00f3a \u0111\u01a1n<\/li><li>\u0110\u1ed3ng ph\u1ee5c nh\u00e2n vi\u00ean<\/li><li>Phong b\u00ec th\u01b0<\/li><li>\u2026<\/li><\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"782\" height=\"503\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/thiet-ke-nhan-dien-thuong-hieu-tap-doan-thang-uy-1.png\" alt=\"Thi\u1ebft k\u1ebf nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u T\u1eadp \u0111o\u00e0n Th\u0103ng Uy - NameCard\" class=\"wp-image-23696\" title=\"Thi\u1ebft k\u1ebf nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u T\u1eadp \u0111o\u00e0n Th\u0103ng Uy - NameCard\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/thiet-ke-nhan-dien-thuong-hieu-tap-doan-thang-uy-1.png 782w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/thiet-ke-nhan-dien-thuong-hieu-tap-doan-thang-uy-1-300x193.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/thiet-ke-nhan-dien-thuong-hieu-tap-doan-thang-uy-1-768x494.png 768w\" sizes=\"(max-width: 782px) 100vw, 782px\" \/><\/figure><\/div>\n\n\n\n<p><\/p>\n\n\n\n\n\n<p class=\"has-text-align-center\"><em>Thi\u1ebft k\u1ebf b\u1ed9 nh\u1eadn di\u1ec7n v\u0103n ph\u00f2ng cho T\u1eadp \u0111o\u00e0n Th\u0103ng Uy<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u Truy\u1ec1n th\u00f4ng &#8211; Marketing:<\/strong><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.saokim.com.vn\/en\/dich-vu\/thiet-ke-profile\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Profile\/H\u1ed3 s\u01a1 n\u0103ng l\u1ef1c<\/strong><\/a>: Th\u1ec3 hi\u1ec7n ti\u1ec1m n\u0103ng doanh nghi\u1ec7p m\u1ed9t c\u00e1ch l\u00f4i cu\u1ed1n, thu h\u00fat \u0111\u1ea7u t\u01b0<\/li><li><a href=\"https:\/\/www.saokim.com.vn\/en\/dich-vu\/thiet-ke-website\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Website<\/strong><\/a>: Giao di\u1ec7n hi\u1ec7n \u0111\u1ea1i, t\u1ed1i \u01b0u tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/li><li><a href=\"https:\/\/www.saokim.com.vn\/en\/dich-vu\/video-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Video qu\u1ea3ng c\u00e1o<\/strong><\/a><\/li><li>\u2026<\/li><\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"569\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/thiet-ke-ho-so-nang-luc-cong-ty-ama-hung-yen.png\" alt=\"Thi\u1ebft k\u1ebf h\u1ed3 s\u01a1 n\u0103ng l\u1ef1c c\u00f4ng ty AMA H\u01b0ng Y\u00ean\" class=\"wp-image-23697\" title=\"Thi\u1ebft k\u1ebf h\u1ed3 s\u01a1 n\u0103ng l\u1ef1c c\u00f4ng ty AMA H\u01b0ng Y\u00ean\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/thiet-ke-ho-so-nang-luc-cong-ty-ama-hung-yen.png 800w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/thiet-ke-ho-so-nang-luc-cong-ty-ama-hung-yen-300x213.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/thiet-ke-ho-so-nang-luc-cong-ty-ama-hung-yen-768x546.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>H\u1ed3 s\u01a1 n\u0103ng l\u1ef1c thi\u1ebft k\u1ebf cho C\u00f4ng ty TNHH s\u1ea3n xu\u1ea5t ph\u1ee5 t\u00f9ng \u00d4 t\u00f4 &#8211; Xe m\u00e1y H\u01b0ng Y\u00ean<\/em><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1139\" height=\"559\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/thiet-ke-website-cong-ty-co-phan-thuan-duc.jpg\" alt=\"Website thi\u1ebft k\u1ebf cho C\u00f4ng ty C\u1ed5 ph\u1ea7n Thu\u1eadn \u0110\u1ee9c\" class=\"wp-image-23698\" title=\"Website thi\u1ebft k\u1ebf cho C\u00f4ng ty C\u1ed5 ph\u1ea7n Thu\u1eadn \u0110\u1ee9c\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/thiet-ke-website-cong-ty-co-phan-thuan-duc.jpg 1139w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/thiet-ke-website-cong-ty-co-phan-thuan-duc-300x147.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/thiet-ke-website-cong-ty-co-phan-thuan-duc-768x377.jpg 768w\" sizes=\"(max-width: 1139px) 100vw, 1139px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>Website thi\u1ebft k\u1ebf cho C\u00f4ng ty C\u1ed5 ph\u1ea7n Thu\u1eadn \u0110\u1ee9c<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><em>&gt; Tham kh\u1ea3o ngay c\u00e1c d\u1ecbch v\u1ee5 <a href=\"https:\/\/www.saokim.com.vn\/en\/thiet-ke-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Thi\u1ebft k\u1ebf th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a> c\u1ee7a Sao Kim.<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">4. Truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/truyen-thong-thuong-hieu.jpg\" alt=\"Quy tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u ng\u00e0nh t\u1ef1 \u0111\u1ed9ng h\u00f3a: 4 - Truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u\" class=\"wp-image-23699\" title=\"Quy tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u ng\u00e0nh t\u1ef1 \u0111\u1ed9ng h\u00f3a: 4 - Truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/truyen-thong-thuong-hieu.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/truyen-thong-thuong-hieu-300x300.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/truyen-thong-thuong-hieu-768x768.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/div>\n\n\n\n<p>T\u1ea1o d\u1ef1ng <strong>chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng<\/strong> ri\u00eang bi\u1ec7t cho doanh nghi\u1ec7p \u0111\u1ec3 truy\u1ec1n t\u1ea3i, gi\u1edbi thi\u1ec7u v\u00e0 thuy\u1ebft ph\u1ee5c c\u00e1c b\u00ean li\u00ean quan (Stakeholders) \u0111\u1ebfn doanh nghi\u1ec7p, \u0111\u1eb7c bi\u1ec7t trong c\u00e1c d\u1ef1 \u00e1n.<\/p>\n\n\n\n<p>M\u1ed9t v\u00e0i chi\u1ebfn thu\u1eadt ti\u00eau bi\u1ec3u trong <strong>K\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u:<\/strong><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><strong><a href=\"https:\/\/www.saokim.com.vn\/en\/ke-hoach-truyen-thong\/\" target=\"_blank\" rel=\"noreferrer noopener\">L\u1eadp k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng<\/a><\/strong><\/li><li><strong><a href=\"https:\/\/www.saokim.com.vn\/en\/dich-vu\/quan-ly-ngan-sach-truyen-thong\/\" target=\"_blank\" rel=\"noreferrer noopener\">Qu\u1ea3n l\u00fd ng\u00e2n s\u00e1ch &amp; tri\u1ec3n khai truy\u1ec1n th\u00f4ng<\/a><\/strong><\/li><li><strong><a href=\"https:\/\/www.saokim.com.vn\/en\/dich-vu\/to-chuc-su-kien\/\" target=\"_blank\" rel=\"noreferrer noopener\">T\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n<\/a><\/strong><\/li><li><a href=\"https:\/\/www.saokim.com.vn\/en\/dich-vu\/content-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Tri\u1ec3n khai Content Marketing<\/strong><\/a><\/li><li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/nhan-thuc-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a><\/li><li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/email-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Email Marketing<\/strong><\/a><\/li><\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><em>&gt; Li\u00ean h\u1ec7 <\/em><a href=\"https:\/\/www.saokim.com.vn\/en\/dich-vu\/tu-van-truyen-thong-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em><strong>T\u01b0 v\u1ea5n Truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/em><\/a><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">5. Qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/quan-tri-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a> gi\u00fap duy tr\u00ec v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u theo \u0111\u00fang \u0111\u1ecbnh h\u01b0\u1edbng, nh\u1ea5t qu\u00e1n.<\/p>\n\n\n\n<p>Trong \u0111\u00f3, \u0111\u1ea3m b\u1ea3o th\u01b0\u01a1ng hi\u1ec7u gi\u1eef \u0111\u01b0\u1ee3c v\u1ecb th\u1ebf, lo\u1ea1i b\u1ecf s\u1ef1 c\u1ea1nh tranh l\u00e0 v\u1ea5n \u0111\u1ec1 quan tr\u1ecdng \u0111\u1ec3 doanh t\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng b\u1ecb m\u1ea5t m\u00e1t, <strong>\u0111\u1ea3m b\u1ea3o t\u00e0i s\u1ea3n l\u00e0 duy nh\u1ea5t v\u00e0 tr\u00e1nh c\u00e1c r\u1ee7i ro tranh ch\u1ea5p th\u01b0\u01a1ng hi\u1ec7u.<\/strong><\/p>\n\n\n\n<p><strong>B\u1ea3o h\u1ed9 th\u01b0\u01a1ng hi\u1ec7u<\/strong> th\u00f4ng qua:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><strong><a href=\"https:\/\/www.saokim.com.vn\/en\/dich-vu\/dang-ky-ban-quyen-tac-gia\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u0110\u0103ng k\u00fd b\u1ea3n quy\u1ec1n logo, nh\u00e3n hi\u1ec7u<\/a><\/strong><\/li><li><strong><a href=\"https:\/\/www.saokim.com.vn\/en\/dich-vu\/dang-ky-bao-ho-ban-quyen-tac-gia-website\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u0110\u0103ng k\u00fd b\u1ea3o h\u1ed9 b\u1ea3n quy\u1ec1n website<\/a><\/strong><\/li><li>\u0110\u0103ng k\u00fd ki\u1ec3u d\u00e1ng c\u00f4ng nghi\u1ec7p<\/li><li><a href=\"https:\/\/www.saokim.com.vn\/en\/dich-vu\/dang-ky-ma-so-ma-vach\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>\u0110\u0103ng k\u00fd m\u00e3 v\u1ea1ch s\u1ea3n ph\u1ea9m<\/strong><\/a><\/li><li><a href=\"https:\/\/www.saokim.com.vn\/en\/dich-vu\/dang-ky-nhan-hieu-hang-hoa\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>\u0110\u0103ng k\u00fd nh\u00e3n hi\u1ec7u h\u00e0ng h\u00f3a<\/strong><\/a><\/li><\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center\"><strong>\u0110\u0103ng k\u00fd \u0111\u1ec3 nh\u1eadn nh\u1eefng n\u1ed9i dung hay nh\u1ea5t, m\u1edbi nh\u1ea5t v\u1ec1 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p t\u1eeb Sao Kim Branding<\/strong><\/p>\n\n\n\n<div class=\"tnp tnp-subscription\">\n<form method=\"post\" action=\"https:\/\/www.saokim.com.vn\/en\/?na=s\" target=\"_blank\">\n\n<input type=\"hidden\" name=\"nlang\" value=\"\"><div class=\"tnp-field tnp-field-firstname\"><label for=\"tnp-1\">T\u00ean<\/label>\n<input class=\"tnp-name\" type=\"text\" name=\"nn\" id=\"tnp-1\" value=\"\" required=\"\"><\/div>\n<div class=\"tnp-field tnp-field-email\"><label for=\"tnp-2\">Email<\/label>\n<input class=\"tnp-email\" type=\"email\" name=\"ne\" id=\"tnp-2\" value=\"\" required=\"\"><\/div>\n<div class=\"tnp-field tnp-field-button\"><input class=\"tnp-submit\" type=\"submit\" value=\"\u0110\u0103ng k\u00fd nh\u1eadn th\u00f4ng tin\">\n<\/div>\n<\/form>\n<\/div>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">III. Case study x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u ng\u00e0nh t\u1ef1 \u0111\u1ed9ng h\u00f3a<\/h2>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">AUTOTECH<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"400\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/du-an-xay-dung-thuong-hieu-nganh-tu-dong-hoa-autotech.jpg\" alt=\"D\u1ef1 \u00e1n x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u ng\u00e0nh t\u1ef1 \u0111\u1ed9ng h\u00f3a: Autotech\" class=\"wp-image-23700\" title=\"D\u1ef1 \u00e1n x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u ng\u00e0nh t\u1ef1 \u0111\u1ed9ng h\u00f3a: Autotech\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/du-an-xay-dung-thuong-hieu-nganh-tu-dong-hoa-autotech.jpg 800w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/du-an-xay-dung-thuong-hieu-nganh-tu-dong-hoa-autotech-300x150.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/du-an-xay-dung-thuong-hieu-nganh-tu-dong-hoa-autotech-768x384.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>D\u1ef1 \u00e1n thi\u1ebft k\u1ebf th\u01b0\u01a1ng hi\u1ec7u Autotech<\/em><\/p>\n\n\n\n<p>C\u00f4ng ty c\u1ed5 ph\u1ea7n ch\u1ebf t\u1ea1o m\u00e1y Autotech Vi\u1ec7t Nam l\u00e0 m\u1ed9t trong nh\u1eefng doanh nghi\u1ec7p \u201ctr\u1ebb&#8221; th\u00e0nh c\u00f4ng \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao v\u1ec1 m\u1eb7t thi\u1ebft k\u1ebf, ch\u1ebf t\u1ea1o c\u00e1c h\u1ec7 th\u1ed1ng t\u1ef1 \u0111\u1ed9ng h\u00f3a ph\u1ee5 tr\u1ee3 cho c\u00f4ng nghi\u1ec7p.<\/p>\n\n\n\n<p>Autotech h\u1ee3p t\u00e1c c\u00f9ng Sao Kim \u0111\u1ec3 X\u00e2y d\u1ef1ng chi\u1ebfn d\u1ecbch T\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u to\u00e0n di\u1ec7n, Thi\u1ebft k\u1ebf Logo, S\u00e1ng t\u00e1c Slogan, Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u.&nbsp;<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">COSIN<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"675\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/du-an-xay-dung-thuong-hieu-nganh-tu-dong-hoa-cosin.png\" alt=\"D\u1ef1 \u00e1n x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u ng\u00e0nh t\u1ef1 \u0111\u1ed9ng h\u00f3a: Cosin\" class=\"wp-image-23701\" title=\"D\u1ef1 \u00e1n x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u ng\u00e0nh t\u1ef1 \u0111\u1ed9ng h\u00f3a: Cosin\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/du-an-xay-dung-thuong-hieu-nganh-tu-dong-hoa-cosin.png 900w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/du-an-xay-dung-thuong-hieu-nganh-tu-dong-hoa-cosin-300x225.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/du-an-xay-dung-thuong-hieu-nganh-tu-dong-hoa-cosin-400x300.png 400w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/du-an-xay-dung-thuong-hieu-nganh-tu-dong-hoa-cosin-768x576.png 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"> <em>D\u1ef1 \u00e1n thi\u1ebft k\u1ebf th\u01b0\u01a1ng hi\u1ec7u Cosin<\/em><\/p>\n\n\n\n<p>V\u1edbi h\u01a1n 15 n\u0103m ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c t\u1ef1 \u0111\u1ed9ng h\u00f3a nh\u00e0 m\u00e1y, c\u00f4ng ty K\u1ef9 thu\u1eadt \u0111i\u1ec7n v\u00e0 T\u1ef1 \u0111\u1ed9ng h\u00f3a COSIN \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn nh\u01b0 chuy\u00ean gia PLC Siemens, v\u00e0 k\u1ef9 thu\u1eadt \u0111i\u1ec7n \u0111i\u1ec1u khi\u1ec3n, \u0111i\u1ec7n nh\u1eb9.<\/p>\n\n\n\n<p>C\u00f4ng ty COSIN ch\u1ecdn Sao Kim l\u00e0m \u0111\u1ed1i t\u00e1c t\u00e1i Thi\u1ebft k\u1ebf Logo th\u01b0\u01a1ng hi\u1ec7u, \u0111\u00e1nh d\u1ea5u b\u01b0\u1edbc chuy\u1ec3n m\u00ecnh tr\u00ean con \u0111\u01b0\u1eddng b\u1ee9t ph\u00e1 kinh doanh.<\/p>\n\n\n\n<p>COSIN v\u1edbi Logo th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7n \u0111\u1ea1i v\u00e0 chuy\u00ean nghi\u1ec7p \u0111\u00e3 g\u1eb7t h\u00e1i nhi\u1ec1u th\u00e0nh qu\u1ea3 v\u01b0\u1ee3t tr\u1ed9i, k\u00fd k\u1ebft h\u1ee3p \u0111\u1ed3ng v\u1edbi nhi\u1ec1u \u0111\u1ed1i t\u00e1c l\u1edbn. \u0110\u1ed3ng th\u1eddi kh\u1eb3ng \u0111\u1ecbnh th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t chuy\u00ean gia k\u1ef9 thu\u1eadt \u0111i\u1ec7n v\u00e0 t\u1ef1 \u0111\u1ed9ng h\u00f3a l\u1edbn t\u1ea1i Vi\u1ec7t Nam.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">RIMACX<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"780\" height=\"420\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/du-an-xay-dung-thuong-hieu-nganh-tu-dong-hoa-rimax.png\" alt=\"D\u1ef1 \u00e1n x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u ng\u00e0nh t\u1ef1 \u0111\u1ed9ng h\u00f3a: RimacX\" class=\"wp-image-23702\" title=\"D\u1ef1 \u00e1n x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u ng\u00e0nh t\u1ef1 \u0111\u1ed9ng h\u00f3a: RimacX\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/du-an-xay-dung-thuong-hieu-nganh-tu-dong-hoa-rimax.png 780w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/du-an-xay-dung-thuong-hieu-nganh-tu-dong-hoa-rimax-300x162.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/du-an-xay-dung-thuong-hieu-nganh-tu-dong-hoa-rimax-768x414.png 768w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>D\u1ef1 \u00e1n thi\u1ebft k\u1ebf th\u01b0\u01a1ng hi\u1ec7u RimacX<\/em><\/p>\n\n\n\n<p>C\u00f4ng ty TNHH RimacX Vi\u1ec7t Nam (Rimacx VN) l\u00e0 c\u00f4ng ty th\u00e0nh l\u1eadp v\u1edbi 100% v\u1ed1n \u0111\u1ea7u t\u01b0 H\u00e0 Lan. RimacX l\u00e0 c\u00f4ng ty tr\u1ebb nh\u01b0ng c\u00f3 l\u1ee3i th\u1ebf c\u1ea1nh tranh l\u1edbn \u0111\u01b0\u1ee3c ti\u1ebfp s\u1ee9c b\u1edfi Vanmac B.V. &#8211; C\u00f4ng ty s\u1ed1 1 H\u00e0 Lan chuy\u00ean cung c\u1ea5p c\u00e1c th\u01b0\u01a1ng hi\u1ec7u m\u00e1y m\u00f3c c\u00f4ng nghi\u1ec7p h\u00e0ng \u0111\u1ea7u t\u1ea1i th\u1ecb tr\u01b0\u1eddng ch\u00e2u \u00c2u.&nbsp;<\/p>\n\n\n\n<p>V\u1edbi m\u1ee5c \u0111\u00edch m\u1edf r\u1ed9ng kinh doanh v\u00e0 t\u1ea1o m\u1ed9t n\u1ec1n t\u1ea3ng x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u1eefng m\u1ea1nh \u1edf th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam, RimacX \u0111\u1ebfn v\u1edbi Sao Kim \u0111\u1ec3 t\u01b0 v\u1ea5n v\u00e0 h\u1ed7 tr\u1ee3 Thi\u1ebft k\u1ebf Logo, B\u1ed9 nh\u1eadn di\u1ec7n v\u0103n ph\u00f2ng, Brochure v\u00e0 Website.&nbsp;<\/p>\n\n\n\n<p>\u0110\u01b0\u1ee3c ti\u1ebfp s\u1ee9c v\u1edbi b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u m\u1edbi, RimacX v\u1edbi t\u1ea7m nh\u00ecn chi\u1ebfn l\u01b0\u1ee3c \u0111\u00e3 th\u00e0nh c\u00f4ng \u0111\u1ed3ng h\u00e0nh v\u00e0 ph\u00e1t tri\u1ec3n c\u00f9ng nhi\u1ec1u t\u00ean tu\u1ed5i l\u1edbn trong v\u00e0 ngo\u00e0i n\u01b0\u1edbc nh\u1eb1m m\u1edf r\u1ed9ng c\u01a1 h\u1ed9i kinh doanh ra m\u1ed9t s\u1ed1 c\u00e1c qu\u1ed1c gia \u0110\u00f4ng Nam \u00c1.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"563\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/du-an-xay-dung-thuong-hieu-nganh-tu-dong-hoa-rimax-2.png\" alt=\"D\u1ef1 \u00e1n x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u ng\u00e0nh t\u1ef1 \u0111\u1ed9ng h\u00f3a: RimacX - Brochure\" class=\"wp-image-23703\" title=\"D\u1ef1 \u00e1n x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u ng\u00e0nh t\u1ef1 \u0111\u1ed9ng h\u00f3a: RimacX - Brochure\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/du-an-xay-dung-thuong-hieu-nganh-tu-dong-hoa-rimax-2.png 800w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/du-an-xay-dung-thuong-hieu-nganh-tu-dong-hoa-rimax-2-300x211.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/du-an-xay-dung-thuong-hieu-nganh-tu-dong-hoa-rimax-2-768x540.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>Brochure 2020 c\u1ee7a RimacX thi\u1ebft k\u1ebf b\u1edfi Sao Kim<\/em><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"501\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/du-an-xay-dung-thuong-hieu-nganh-tu-dong-hoa-rimax-3.png\" alt=\"D\u1ef1 \u00e1n x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u ng\u00e0nh t\u1ef1 \u0111\u1ed9ng h\u00f3a: RimacX - Namcard\" class=\"wp-image-23704\" title=\"D\u1ef1 \u00e1n x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u ng\u00e0nh t\u1ef1 \u0111\u1ed9ng h\u00f3a: RimacX - Namcard\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/du-an-xay-dung-thuong-hieu-nganh-tu-dong-hoa-rimax-3.png 800w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/du-an-xay-dung-thuong-hieu-nganh-tu-dong-hoa-rimax-3-300x188.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/du-an-xay-dung-thuong-hieu-nganh-tu-dong-hoa-rimax-3-768x481.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>Thi\u1ebft k\u1ebf nh\u1eadn NameCard RimacX<\/em><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"723\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/du-an-xay-dung-thuong-hieu-nganh-tu-dong-hoa-rimax-4.png\" alt=\"D\u1ef1 \u00e1n x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u ng\u00e0nh t\u1ef1 \u0111\u1ed9ng h\u00f3a: RimacX - Website\" class=\"wp-image-23705\" title=\"D\u1ef1 \u00e1n x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u ng\u00e0nh t\u1ef1 \u0111\u1ed9ng h\u00f3a: RimacX - Website\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/du-an-xay-dung-thuong-hieu-nganh-tu-dong-hoa-rimax-4.png 800w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/du-an-xay-dung-thuong-hieu-nganh-tu-dong-hoa-rimax-4-300x271.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/du-an-xay-dung-thuong-hieu-nganh-tu-dong-hoa-rimax-4-768x694.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>Website c\u1ee7a RimacX thi\u1ebft k\u1ebf b\u1edfi Sao Kim&nbsp;<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">IV. T\u1ed5ng k\u1ebft<\/h2>\n\n\n\n<p>X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u ng\u00e0nh T\u1ef1 \u0111\u1ed9ng h\u00f3a v\u1eefng ch\u1eafc gi\u00fap doanh nghi\u1ec7p b\u1ea1n \u0111i th\u00e0nh c\u00f4ng tr\u00ean ch\u1eb7ng \u0111\u01b0\u1eddng kinh doanh v\u1edbi nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u uy t\u00edn, chuy\u00ean nghi\u1ec7p.&nbsp;<\/p>\n\n\n\n<p>B\u00e0i vi\u1ebft tr\u00ean \u0111\u00e2y l\u00e0 t\u1ed5ng h\u1ee3p nh\u1eefng ki\u1ebfn th\u1ee9c v\u00e0 kinh nghi\u1ec7m l\u00e0m vi\u1ec7c v\u1edbi h\u01a1n 8000+ T\u1eadp \u0111o\u00e0n, Doanh nghi\u1ec7p, SMEs, Startup, bao g\u1ed3m c\u1ea3 nh\u1eefng kh\u00e1ch h\u00e0ng trong l\u0129nh v\u1ef1c T\u1ef1 \u0111\u1ed9ng h\u00f3a C\u00f4ng nghi\u1ec7p.&nbsp;<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><em>N\u1ebfu b\u1ea1n quan t\u00e2m x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u, li\u00ean h\u1ec7 ngay Hotline <strong><a href=\"tel:0964699499\" target=\"_blank\" rel=\"noreferrer noopener\">0964.699.499<\/a><\/strong> \u0111\u1ec3 nh\u1eadn t\u01b0 v\u1ea5n t\u1eeb Sao Kim Branding. Ch\u00fang t\u00f4i lu\u00f4n s\u1eb5n s\u00e0ng gi\u00fap b\u1ea1n x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh, kh\u00e1c bi\u1ec7t so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Follow c\u00e1c b\u00e0i vi\u1ebft ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a Sao Kim t\u1ea1i:<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.saokim.com.vn\/en\/blog\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Blog Sao Kim<\/strong><\/a>, <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>C\u1ea9m Nang Sao Kim<\/strong><\/a>&nbsp;<\/p>\n\n\n\n<p><strong>Facebook:<\/strong> <strong><a href=\"https:\/\/www.facebook.com\/saokimbranding\" target=\"_blank\" rel=\"noreferrer noopener\">Sao Kim Branding<\/a><\/strong><\/p>\n\n\n\n<p><strong>Case study Behance<\/strong>: <strong><a href=\"https:\/\/www.behance.net\/saokimbranding\" target=\"_blank\" rel=\"noreferrer noopener\">Sao Kim Branding<\/a><\/strong><\/p>\n\n\n\n<p>#SaoKim #SaoKimBranding #XayDungThuongHieu #ThuongHieu #ChienLuocThuongHieu&nbsp; #NganhTuDongHoa<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>V\u1edbi kinh nghi\u1ec7m h\u01a1n 12 n\u0103m trong Th\u1ebf gi\u1edbi Th\u01b0\u01a1ng hi\u1ec7u, Sao Kim Branding chia s\u1ebb nh\u1eefng ki\u1ebfn th\u1ee9c &#8211; kinh nghi\u1ec7m th\u1ef1c ti\u1ec5n nh\u1ea5t gi\u00fap b\u1ea1n x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u ng\u00e0nh t\u1ef1 \u0111\u1ed9ng h\u00f3a hi\u1ec7u qu\u1ea3 h\u01a1n. C\u00f3 t\u1eeb l\u1ecbch s\u1eed l\u00e2u \u0111\u1eddi, nh\u01b0ng ph\u1ea3i \u0111\u1ebfn Cu\u1ed9c c\u00e1ch m\u1ea1ng C\u00f4ng nghi\u1ec7p 4.0, T\u1ef1 \u0111\u1ed9ng [&hellip;]<\/p>\n","protected":false},"author":24,"featured_media":23709,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[195],"tags":[244],"class_list":["post-23439","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cam-nang","tag-xay-dung-thuong-hieu-tu-dong-hoa"],"acf":[],"views":537,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/23439","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/comments?post=23439"}],"version-history":[{"count":0,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/23439\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/media\/23709"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/media?parent=23439"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/categories?post=23439"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/tags?post=23439"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}