{"id":23504,"date":"2022-01-21T02:24:32","date_gmt":"2022-01-21T02:24:32","guid":{"rendered":"https:\/\/www.saokim.com.vn\/en\/?p=23504"},"modified":"2022-11-02T10:40:22","modified_gmt":"2022-11-02T03:40:22","slug":"quy-trinh-xay-dung-thuong-hieu-dia-phuong","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/en\/cam-nang\/quy-trinh-xay-dung-thuong-hieu-dia-phuong\/","title":{"rendered":"Quy tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba ph\u01b0\u01a1ng b\u00e0i b\u1ea3n"},"content":{"rendered":"\n<p><strong><em>X<\/em><\/strong><em><strong>\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba ph\u01b0\u01a1ng<\/strong> hi\u1ec7n \u0111ang l\u00e0 m\u1ed1i quan t\u00e2m c\u1ee7a nhi\u1ec1u b\u1ed9 ban ng\u00e0nh. Qua Ph\u1ea7n I ch\u00fang ta \u0111\u00e3 c\u00f3 c\u00e1i nh\u00ecn kh\u00e1ch quan v\u1ec1 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba ph\u01b0\u01a1ng. T\u01b0\u01a1ng t\u1ef1 nh\u01b0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p, \u0111\u1ecba ph\u01b0\u01a1ng c\u0169ng c\u1ea7n c\u00f3 th\u01b0\u01a1ng hi\u1ec7u ri\u00eang nh\u1eb1m thu h\u00fat \u0111\u1ea7u t\u01b0, du l\u1ecbch c\u0169ng nh\u01b0 c\u00f3 cho m\u00ecnh h\u00ecnh \u1ea3nh kh\u00e1c bi\u1ec7t.<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Tham kh\u1ea3o: <strong><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/xay-dung-thuong-hieu-dia-phuong-phan-1\/\" target=\"_blank\" rel=\"noreferrer noopener\">X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba ph\u01b0\u01a1ng<\/a> <\/strong>(ph\u1ea7n I)<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p><em>V\u1eady x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba ph\u01b0\u01a1ng c\u1ea7n nh\u1eefng g\u00ec? Quy tr\u00ecnh nh\u01b0 th\u1ebf n\u00e0o?<\/em><\/p>\n\n\n\n<p><em>\u0110\u1ebfn v\u1edbi Ph\u1ea7n II c\u1ee7a b\u00e0i vi\u1ebft, Sao Kim xin \u0111\u01b0\u1ee3c chia s\u1ebb quy tr\u00ecnh x\u00e2y<\/em> d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba <em>ph\u01b0\u01a1ng m\u1ed9t c\u00e1ch chi ti\u1ebft nh\u1ea5t \u0111\u01b0\u1ee3c \u0111\u00fac k\u1ebft t\u1eeb kinh nghi\u1ec7m h\u01a1n 12 n\u0103m trong l\u0129nh v\u1ef1c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a ch\u00fang t\u00f4i.<\/em><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1600\" height=\"838\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/xay-dung-thuong-hieu-dia-phuong-phan-2.jpg\" alt=\"X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba ph\u01b0\u01a1ng (ph\u1ea7n 2)\" class=\"wp-image-23751\" title=\"X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba ph\u01b0\u01a1ng (ph\u1ea7n 2)\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/xay-dung-thuong-hieu-dia-phuong-phan-2.jpg 1600w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/xay-dung-thuong-hieu-dia-phuong-phan-2-300x157.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/xay-dung-thuong-hieu-dia-phuong-phan-2-768x402.jpg 768w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/xay-dung-thuong-hieu-dia-phuong-phan-2-1536x804.jpg 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/figure><\/div>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>I. Quy tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba ph\u01b0\u01a1ng<\/strong><\/h2>\n\n\n\n<p><strong>Quy tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba ph\u01b0\u01a1ng <\/strong>c\u1ea7n \u0111\u01b0\u1ee3c tri\u1ec3n khai ch\u1eb7t ch\u1ebd \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o hi\u1ec7u qu\u1ea3 t\u1ed1i \u0111a cho d\u1ef1 \u00e1n. Sao Kim s\u1ebd chia s\u1ebb v\u1edbi b\u1ea1n quy tr\u00ecnh chi ti\u1ebft nh\u1ea5t \u0111\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u cho \u0111\u1ecba ph\u01b0\u01a1ng.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"800\" height=\"385\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/quy-trinh-xay-dung-thuong-hieu-dia-phuong.png\" alt=\"Quy tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba ph\u01b0\u01a1ng\" class=\"wp-image-23752\" title=\"Quy tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba ph\u01b0\u01a1ng\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/quy-trinh-xay-dung-thuong-hieu-dia-phuong.png 800w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/quy-trinh-xay-dung-thuong-hieu-dia-phuong-300x144.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/quy-trinh-xay-dung-thuong-hieu-dia-phuong-768x370.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>Quy tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba ph\u01b0\u01a1ng<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">1. X\u00e1c l\u1eadp m\u1ee5c ti\u00eau d\u1ef1 \u00e1n<\/h3>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-black-color has-text-color wp-block-heading\">1.1. X\u00e1c \u0111\u1ecbnh t\u1ea7m nh\u00ecn\u00a0<\/h4>\n\n\n\n<p>Khi <strong>x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba ph\u01b0\u01a1ng<\/strong> ch\u00fang ta c\u1ea7n c\u00f3 m\u1ed9t c\u00e1i nh\u00ecn t\u1ed5ng th\u1ec3, x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau \u01b0u ti\u00ean mu\u1ed1n nh\u1eafm \u0111\u1ebfn l\u00e0 du l\u1ecbch, \u0111\u1ea7u t\u01b0 hay xu\u1ea5t nh\u1eadp kh\u1ea9u. Tr\u00ean th\u1ef1c t\u1ebf, \u1edf nhi\u1ec1u n\u01a1i c\u00e1c c\u01a1 quan ban ng\u00e0nh kh\u00e1c nhau mu\u1ed1n x\u00e2y d\u1ef1ng c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c nhau.<\/p>\n\n\n\n<p>X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba danh b\u1eaft \u0111\u1ea7u b\u1eb1ng vi\u1ec7c ph\u00e1t tri\u1ec3n t\u1ea7m nh\u00ecn chung sau \u0111\u00f3 chuy\u1ec3n th\u00e0nh s\u1ee9 m\u1ec7nh v\u00e0 c\u00e1c m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"800\" height=\"452\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/phuong-phap-xac-dinh-tam-nhin.jpg\" alt=\"Ph\u01b0\u01a1ng ph\u00e1p x\u00e1c \u0111\u1ecbnh t\u1ea7m nh\u00ecn\" class=\"wp-image-23754\" title=\"Ph\u01b0\u01a1ng ph\u00e1p x\u00e1c \u0111\u1ecbnh t\u1ea7m nh\u00ecn\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/phuong-phap-xac-dinh-tam-nhin.jpg 800w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/phuong-phap-xac-dinh-tam-nhin-300x170.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/phuong-phap-xac-dinh-tam-nhin-768x434.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>Ph\u01b0\u01a1ng ph\u00e1p x\u00e1c \u0111\u1ecbnh t\u1ea7m nh\u00ecn<\/em><\/p>\n\n\n\n<p><strong><em>Ph\u01b0\u01a1ng ph\u00e1p x\u00e1c \u0111\u1ecbnh t\u1ea7m nh\u00ecn&nbsp;<\/em><\/strong><\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>Ph\u1ecfng v\u1ea5n l\u00e3nh \u0111\u1ea1o ch\u1ee7 ch\u1ed1t c\u1ee7a \u0111\u1ecba ph\u01b0\u01a1ng<\/li><li>T\u1eadp trung v\u00e0o l\u1ee3i th\u1ebf (thi\u00ean nhi\u00ean, v\u0103n ho\u00e1, l\u1ecbch s\u1eed, con ng\u01b0\u1eddi)<\/li><li>N\u0103ng l\u1ef1c c\u1ed1t l\u00f5i<\/li><\/ul>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-black-color has-text-color wp-block-heading\">1.2. X\u00e1c \u0111\u1ecbnh s\u1ee9 m\u1ec7nh\u00a0<\/h4>\n\n\n\n<p>Tuy\u00ean b\u1ed1 s\u1ee9 m\u1ec7nh t\u00f3m t\u1eaft t\u1ea7m nh\u00ecn trong m\u1ed9t m\u1ee5c \u0111\u00edch quan tr\u1ecdng c\u1ee7a d\u1ef1 \u00e1n x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u. Bao g\u1ed3m:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>L\u1ee3i th\u1ebf c\u1ea1nh tranh v\u00e0 self-concept (di s\u1ea3n, n\u0103ng l\u1ef1c, v\u1ecb tr\u00ed)<\/li><li>Tr\u1ecdng t\u00e2m th\u1ecb tr\u01b0\u1eddng (kh\u00e1ch du l\u1ecbch, nh\u00e0 \u0111\u1ea7u t\u01b0, ng\u01b0\u1eddi di c\u01b0\u2026)<\/li><li>L\u1ee3i \u00edch c\u1ee7a \u0111\u1ecba ph\u01b0\u01a1ng (ph\u00e1t tri\u1ec3n, ph\u1ee5c h\u1ed3i, v\u0103n ho\u00e1 x\u00e3 h\u1ed9i&#8230;)<\/li><\/ul>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"417\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/phuong-phap-xac-dinh-su-menh-dia-phuong.png\" alt=\"Ph\u01b0\u01a1ng ph\u00e1p x\u00e1c \u0111\u1ecbnh s\u1ee9 m\u1ec7nh \u0111\u1ecba ph\u01b0\u01a1ng\" class=\"wp-image-23755\" title=\"Ph\u01b0\u01a1ng ph\u00e1p x\u00e1c \u0111\u1ecbnh s\u1ee9 m\u1ec7nh \u0111\u1ecba ph\u01b0\u01a1ng\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/phuong-phap-xac-dinh-su-menh-dia-phuong.png 800w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/phuong-phap-xac-dinh-su-menh-dia-phuong-300x156.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/phuong-phap-xac-dinh-su-menh-dia-phuong-768x400.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>Ph\u01b0\u01a1ng ph\u00e1p x\u00e1c \u0111\u1ecbnh s\u1ee9 m\u1ec7nh \u0111\u1ecba ph\u01b0\u01a1ng<\/em><\/p>\n\n\n\n<h4 class=\"has-black-color has-text-color wp-block-heading\"> 1.3. X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau th\u01b0\u01a1ng hi\u1ec7u <\/h4>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong><em>Ph\u01b0\u01a1ng ph\u00e1p th\u1ef1c hi\u1ec7n:&nbsp;<\/em><\/strong><\/p>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\" id=\"block-15f2b0ef-0395-4339-b5ab-74709ae35e5f\"><li>Ph\u1ecfng v\u1ea5n BL\u0110 ban ng\u00e0nh trong t\u1ec9nh<\/li><li>T\u1ed5ng h\u1ee3p \u0111\u00e1nh gi\u00e1 c\u00e1c k\u1ebft qu\u1ea3 ph\u00e2n t\u00edch\u00a0<\/li><li>\u0110\u1ec1 xu\u1ea5t t\u1ea7m nh\u00ecn, s\u1ee9 m\u1ec7nh v\u00e0 m\u1ee5c ti\u00eau<\/li><\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">2. Nghi\u00ean c\u1ee9u hi\u1ec7n tr\u1ea1ng th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-black-color has-text-color wp-block-heading\">2.1. M\u1ee5c \u0111\u00edch nghi\u00ean c\u1ee9u\u00a0<\/h4>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>Th\u1ea5u hi\u1ec3u v\u00e0 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u v\u00e0 nh\u1eadn th\u1ee9c c\u1ee7a c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau v\u1ec1 \u0111\u1ecba ph\u01b0\u01a1ng\u00a0<\/li><li>Nh\u1eadn bi\u1ebft \u201cH\u00ecnh \u1ea3nh l\u00fd t\u01b0\u1edfng&#8221; c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba danh li\u00ean quan \u0111\u1ebfn c\u00e1c l\u0129nh v\u1ef1c: V\u0103n ho\u00e1, truy\u1ec1n th\u1ed1ng, phong t\u1ee5c, du l\u1ecbch, kinh t\u1ebf, \u0111\u1ea7u t\u01b0<\/li><li>K\u1ebft qu\u1ea3 c\u1ee7a nghi\u00ean c\u1ee9u s\u1ebd h\u1ed7 tr\u1ee3 x\u00e1c \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c &amp; h\u00ecnh \u1ea3nh ph\u00f9 h\u1ee3p nh\u1ea5t \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u cho t\u1ec9nh<\/li><\/ul>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-black-color has-text-color wp-block-heading\">2.2. Th\u00f4ng tin nghi\u00ean c\u1ee9u<\/h4>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>H\u00ecnh \u1ea3nh chung:<\/strong> H\u00ecnh \u1ea3nh \u0111\u00e3 \u0111\u01b0\u1ee3c t\u1ea1o d\u1ef1ng tr\u00ean c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i, c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n th\u00f4ng tin \u0111\u1ea1i ch\u00fang\u2026<\/li><li><strong>H\u00ecnh \u1ea3nh du l\u1ecbch:<\/strong> T\u00e0i nguy\u00ean du l\u1ecbch, ti\u1ec1m n\u0103ng ph\u00e1t tri\u1ec3n du l\u1ecbch tr\u00ean \u0111\u1ecba b\u00e0n, \u0111\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng c\u00e1c d\u1ecbch v\u1ee5 du l\u1ecbch, c\u00e1c quy chu\u1ea9n\u2026<\/li><li><strong>H\u00ecnh \u1ea3nh n\u00f4ng l\u00e2m ng\u01b0:<\/strong> H\u00ecnh \u1ea3nh v\u0103n ho\u00e1, di t\u00edch, \u1ea9m th\u1ef1c, ho\u1ea1t \u0111\u1ed9ng th\u1ec3 thao, di s\u1ea3n v\u0103n ho\u00e1, l\u1ecbch s\u1eed, c\u00e1c ho\u1ea1t \u0111\u1ed9ng l\u1ec5 h\u1ed9i, v\u0103n h\u00f3a \u0111\u01b0\u01a1ng \u0111\u1ea1i (ngh\u1ec7 thu\u1eadt, nh\u1ea1c, th\u01a1 v\u0103n\u2026)<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"500\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/hang-son-doong.jpg\" alt=\"Hang S\u01a1n \u0110o\u00f2ng\" class=\"wp-image-23756\" title=\"Hang S\u01a1n \u0110o\u00f2ng\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/hang-son-doong.jpg 800w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/hang-son-doong-300x188.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/hang-son-doong-768x480.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>T\u00e0i nguy\u00ean hang S\u01a1n \u0110o\u00f2ng, Qu\u1ea3ng B\u00ecnh (Ngu\u1ed3n: du l\u1ecbch Qu\u1ea3ng B\u00ecnh)<\/em><\/p>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-black-color has-text-color wp-block-heading\">2.3. Ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u<\/h4>\n\n\n\n<p><strong><em>Ph\u1ecfng v\u1ea5n nh\u00f3m &#8211; Focus Group Interview<\/em><\/strong><\/p>\n\n\n\n<p>M\u1ed9t nh\u00f3m 6 ng\u01b0\u1eddi tham gia m\u1ed9t cu\u1ed9c th\u1ea3o lu\u1eadn d\u01b0\u1edbi s\u1ef1 d\u1eabn d\u1eaft c\u1ee7a ng\u01b0\u1eddi \u0111i\u1ec1u h\u00e0nh c\u00f3 kinh nghi\u1ec7m v\u00e0 k\u1ef9 thu\u1eadt th\u0103m d\u00f2 t\u1ed1t. M\u1ed9t cu\u1ed9c th\u1ea3o lu\u1eadn c\u00f3 th\u1ec3 gi\u00fap kh\u00e1m ph\u00e1 nh\u1eefng th\u00f4ng tin c\u00f3 gi\u00e1 tr\u1ecb. Qua \u0111\u00e2y c\u00f3 th\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c c\u00e1c th\u00f4ng tin c\u01a1 b\u1ea3n ph\u1ee5c v\u1ee5 cho nghi\u00ean c\u1ee9u.<\/p>\n\n\n\n<p><strong><em>Ph\u1ecfng v\u1ea5n c\u00e1 nh\u00e2n &#8211; In-depth Interview<\/em><\/strong><\/p>\n\n\n\n<p>Ph\u1ecfng v\u1ea5n tr\u1ef1c ti\u1ebfp m\u1ed9t \u0111\u1ed1i m\u1ed9t \u0111\u01b0\u1ee3c \u0111i\u1ec1u h\u00e0nh b\u1edfi ng\u01b0\u1eddi c\u00f3 kinh nghi\u1ec7m gi\u00fap t\u1ed1i \u0111a ho\u00e1 kh\u1ea3 n\u0103ng th\u0103m d\u00f2 th\u00f4ng tin. Th\u00edch h\u1ee3p cho c\u00e1c chuy\u00ean gia c\u00f3 chuy\u00ean m\u00f4n s\u00e2u trong c\u00e1c l\u0129nh v\u1ef1c c\u1ea7n s\u1ef1 t\u1eadp trung cao.<\/p>\n\n\n\n<p><strong><em>Ph\u1ecfng v\u1ea5n c\u00e1 nh\u00e2n tr\u1ee3 gi\u00fap m\u00e1y t\u00ednh &#8211; Computer-Assisted Personal Interview<\/em><\/strong><\/p>\n\n\n\n<p>Ph\u1ecfng v\u1ea5n m\u1ed9t \u0111\u1ed1i m\u1ed9t, s\u1eed d\u1ee5ng ph\u1ea7n m\u1ec1m kh\u1ea3o s\u00e1t v\u00e0 b\u1ea3ng c\u00e2u h\u1ecfi. Th\u01b0\u1eddng c\u00f3 s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi l\u1edbn \u0111\u1ec3 \u0111\u01b0a ra k\u1ebft lu\u1eadn t\u1ed5ng qu\u00e1t, c\u00f3 \u00fd ngh\u0129a th\u1ed1ng k\u00ea.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/phong-van-la-phuong-phap-nghien-cuu-pho-bien-nhat-duoc-ap-dung-trong-xay-dung-thoung-hieu-dia-phuong.jpg\" alt=\"Ph\u1ecfng v\u1ea5n l\u00e0 ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u th\u01b0\u01a1ng hi\u1ec7u ph\u1ed5 bi\u1ebfn nh\u1ea5t\u00a0\" class=\"wp-image-23757\" title=\"Ph\u1ecfng v\u1ea5n l\u00e0 ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u th\u01b0\u01a1ng hi\u1ec7u ph\u1ed5 bi\u1ebfn nh\u1ea5t\u00a0\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/phong-van-la-phuong-phap-nghien-cuu-pho-bien-nhat-duoc-ap-dung-trong-xay-dung-thoung-hieu-dia-phuong.jpg 800w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/phong-van-la-phuong-phap-nghien-cuu-pho-bien-nhat-duoc-ap-dung-trong-xay-dung-thoung-hieu-dia-phuong-300x200.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/phong-van-la-phuong-phap-nghien-cuu-pho-bien-nhat-duoc-ap-dung-trong-xay-dung-thoung-hieu-dia-phuong-768x512.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>Ph\u1ecfng v\u1ea5n l\u00e0 ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u th\u01b0\u01a1ng hi\u1ec7u ph\u1ed5 bi\u1ebfn nh\u1ea5t&nbsp;<\/em><\/p>\n\n\n\n<h4 class=\"has-black-color has-text-color wp-block-heading\">2.4. C\u1ea5u tr\u00fac ph\u01b0\u01a1ng \u00e1n<\/h4>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Ph\u01b0\u01a1ng \u00e1n 1: <\/strong>Nghi\u00ean c\u1ee9u r\u1ed9ng v\u00e0 s\u00e2u bao g\u1ed3m c\u1ea3 \u0111\u1ecbnh t\u00ednh v\u00e0 \u0111\u1ecbnh l\u01b0\u1ee3ng nh\u1eb1m khai ph\u00e1 c\u00e1c th\u00f4ng tin, ki\u1ec3m \u0111\u1ecbnh x\u00e1c nh\u1eadn v\u00e0 t\u1ea1o c\u01a1 s\u1edf ch\u1eafc ch\u1eafn cho c\u00e1c gi\u1ea3 thi\u1ebft<\/li><li><strong>Ph\u01b0\u01a1ng \u00e1n 2: <\/strong>Nghi\u00ean c\u1ee9u \u0111\u1ecbnh t\u00ednh theo ti\u00eau ch\u00ed \u0111\u01a1n gi\u1ea3n, th\u1ef1c hi\u1ec7n d\u01b0\u1edbi d\u1ea1ng ph\u1ecfng v\u1ea5n chuy\u00ean s\u00e2u \u0111\u1ec3 kh\u00e1m ph\u00e1, khai th\u00e1c c\u00e1c th\u00f4ng tin trong qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u.<\/li><\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">3. X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-black-color has-text-color wp-block-heading\">3.1. X\u00e2y d\u1ef1ng \u0111i\u1ec3m kh\u00e1c bi\u1ec7t th\u01b0\u01a1ng hi\u1ec7u<\/h4>\n\n\n\n<p>X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba ph\u01b0\u01a1ng c\u0169ng t\u01b0\u01a1ng t\u1ef1 nh\u01b0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u cho c\u00e1c doanh nghi\u1ec7p, \u0111\u1ecba ph\u01b0\u01a1ng c\u1ea7n t\u00ecm cho m\u00ecnh \u0111i\u1ec3m kh\u00e1c bi\u1ec7t:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>X\u00e1c \u0111\u1ecbnh <strong>\u0111i\u1ec3m m\u1ea1nh ti\u00eau bi\u1ec3u<\/strong> c\u1ee7a m\u00ecnh (v\u1ec1 v\u0103n ho\u00e1, c\u1ea3nh v\u1eadt, l\u1ecbch s\u1eed, \u1ea9m th\u1ef1c\u2026) v\u00e0 \u0111\u1ea3m b\u1ea3o kh\u1ea3 n\u0103ng duy tr\u00ec l\u00e2u d\u00e0i c\u1ee7a n\u00f3;<\/li><li>\u0110\u01b0a ra nh\u1eefng <strong>\u0111i\u1ec3m kh\u00e1c bi\u1ec7t t\u1ed1t h\u01a1n<\/strong> m\u00e0 \u0111\u1ed1i th\u1ee7 ch\u01b0a tuy\u00ean b\u1ed1 ra th\u1ecb tr\u01b0\u1eddng,\u00a0 ho\u1eb7c \u0111\u1ed1i th\u1ee7 ch\u01b0a c\u00f3;<\/li><li>Kh\u01a1i g\u1ee3i nh\u1eefng <strong>nhu c\u1ea7u ph\u00f9 h\u1ee3p v\u00e0 c\u00f3 \u00fd ngh\u0129a<\/strong> v\u1edbi kh\u00e1ch h\u00e0ng.<\/li><\/ul>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-black-color has-text-color wp-block-heading\">3.2. X\u00e1c \u0111\u1ecbnh \u0111i\u1ec3m kh\u00e1c bi\u1ec7t \u2013 L\u1ee3i \u00edch th\u01b0\u01a1ng hi\u1ec7u<\/h4>\n\n\n\n<p>C\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh<strong> POP (Points of Parity) <\/strong>v\u00e0<strong> POD (Points of Difference)<\/strong> nh\u1eb1m x\u00e1c \u0111\u1ecbnh c\u00e1c \u0111i\u1ec3m gi\u1ed1ng v\u00e0 kh\u00e1c gi\u1eefa \u0111\u1ecba ph\u01b0\u01a1ng n\u00e0y v\u1edbi \u0111\u1ecba ph\u01b0\u01a1ng kh\u00e1c t\u1eeb \u0111\u00f3 x\u00e2y d\u1ef1ng tuy\u00ean ng\u00f4n kh\u00e1c bi\u1ec7t ho\u00e1.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"775\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/ap-dung-mo-hinh-xac-dinh-diem-khac-biet-cua-thuong-hieu-dia-phuong.png\" alt=\"\u00c1p d\u1ee5ng m\u00f4 h\u00ecnh POS, POD \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111i\u1ec3m kh\u00e1c bi\u1ec7t c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba ph\u01b0\u01a1ng\" class=\"wp-image-23758\" title=\"\u00c1p d\u1ee5ng m\u00f4 h\u00ecnh POS, POD \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111i\u1ec3m kh\u00e1c bi\u1ec7t c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba ph\u01b0\u01a1ng\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/ap-dung-mo-hinh-xac-dinh-diem-khac-biet-cua-thuong-hieu-dia-phuong.png 800w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/ap-dung-mo-hinh-xac-dinh-diem-khac-biet-cua-thuong-hieu-dia-phuong-300x291.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/ap-dung-mo-hinh-xac-dinh-diem-khac-biet-cua-thuong-hieu-dia-phuong-768x744.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>\u00c1p d\u1ee5ng m\u00f4 h\u00ecnh POS, POD \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111i\u1ec3m kh\u00e1c bi\u1ec7t c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba ph\u01b0\u01a1ng<\/em><\/p>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-black-color has-text-color wp-block-heading\">3.3. X\u00e2y d\u1ef1ng \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u\u00a0<\/h4>\n\n\n\n<p>\u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u00e0 x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u c\u00f3 <strong>t\u00ednh kh\u00e1c bi\u1ec7t so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, \u0111\u1ecbnh h\u01b0\u1edbng h\u00e0nh \u0111\u1ed9ng cho \u0111\u1ecba ph\u01b0\u01a1ng<\/strong> v\u00e0 <strong>thu h\u00fat nh\u00e0 \u0111\u1ea7u t\u01b0, kh\u00e1ch du l\u1ecbch.&nbsp;<\/strong><\/p>\n\n\n\n<p>T\u1eeb vi\u1ec7c <strong>\u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/strong> t\u1ea1o ra nh\u1eefng \u1ea5n t\u01b0\u1ee3ng \u0111\u1ed9c \u0111\u00e1o trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng, qua \u0111\u00f3 g\u1eafn k\u1ebft nh\u1eefng gi\u00e1 tr\u1ecb c\u1ee5 th\u1ec3 m\u00e0 <strong>th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba ph\u01b0\u01a1ng<\/strong> t\u1ea1o ra.<\/p>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-black-color has-text-color wp-block-heading\">3.4. X\u00e2y d\u1ef1ng h\u00ecnh m\u1eabu v\u00e0 t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u\u00a0<\/h4>\n\n\n\n<p>T\u01b0\u01a1ng t\u1ef1 nh\u01b0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c, <strong>th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba ph\u01b0\u01a1ng<\/strong> c\u0169ng c\u1ea7n x\u00e2y d\u1ef1ng cho m\u00ecnh h\u00ecnh m\u1eabu v\u00e0 t\u00ednh c\u00e1ch ri\u00eang \u0111\u1ec3 th\u1ec3 hi\u1ec7n phong c\u00e1ch v\u00e0 th\u00e1i \u0111\u1ed9 c\u1ee7a \u0111\u1ecba ph\u01b0\u01a1ng \u0111\u00f3, t\u1eeb \u0111\u00f3 x\u00e2y d\u1ef1ng m\u1ed1i li\u00ean h\u1ec7 c\u1ea3m x\u00fac gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba ph\u01b0\u01a1ng v\u00e0 kh\u00e1ch h\u00e0ng, kh\u00e1ch du l\u1ecbch\u2026<\/p>\n\n\n\n<p><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/cach-ap-dung-hinh-mau-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>H\u00ecnh m\u1eabu th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a> v\u00e0 <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/tinh-cach-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a> l\u00e0 chu\u1ea9n gi\u00e1 tr\u1ecb v\u00e0 \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n qua b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng c\u1ee7a \u0111\u1ecba ph\u01b0\u01a1ng \u0111\u00f3.<\/p>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-black-color has-text-color wp-block-heading\">3.5. X\u00e2y d\u1ef1ng n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng hi\u1ec7u<\/h4>\n\n\n\n<p>N\u1ec1n t\u1ea3ng th\u01b0\u01a1ng hi\u1ec7u (Brand Platform) bao tr\u00f9m to\u00e0n b\u1ed9 kh\u00e1i ni\u1ec7m qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. N\u00f3 cho bi\u1ebft b\u1ed1i c\u1ea3nh c\u1ea1nh tranh, th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau v\u00e0 t\u1ea5t c\u1ea3 c\u00e1c y\u1ebfu t\u1ed1 gi\u00fap \u0111\u1ecba ph\u01b0\u01a1ng qu\u1ea3n tr\u1ecb h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p><strong><em>N\u1ec1n t\u1ea3ng th\u01b0\u01a1ng hi\u1ec7u bao g\u1ed3m:<\/em><\/strong><\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>B\u1ea3n ch\u1ea5t th\u01b0\u01a1ng hi\u1ec7u (Brand Essence):<\/strong> \u0110i\u1ec1u c\u1ed1t l\u00f5i m\u00e0 th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ea1i di\u1ec7n.<\/li><li><strong>Brand DNA:<\/strong> B\u1ed9 m\u00f4 t\u1ea3 v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u bao g\u1ed3m \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u, t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u v\u00e0 c\u00e1c thu\u1ed9c t\u00ednh th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c.<\/li><\/ul>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong><em>Chi\u1ebfn d\u1ecbch \u201cAnother reason, I Love New York\u201d<\/em><\/strong><\/p>\n\n\n\n<p>M\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh l\u00e0 n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng hi\u1ec7u \u201cI love New York&#8221;. \u0110\u00e2y \u0111\u01b0\u1ee3c xem nh\u01b0 chi\u1ebfn d\u1ecbch x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u b\u1eb1ng t\u00ecnh c\u1ea3m th\u00e0nh c\u00f4ng nh\u1ea5t khi bi\u1ec3u t\u01b0\u1ee3ng tr\u00e1i tim \u0111\u1ecf tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn kh\u1eafp m\u1ecdi n\u01a1i.&nbsp;<\/p>\n\n\n\n<p>N\u0103m 1970, kh\u1ea9u hi\u1ec7u \u201cI Love NY\u201d ra \u0111\u1eddi v\u00e0 t\u1eeb \u0111\u00f3 \u0111\u1ebfn nay slogan n\u00e0y v\u1eabn \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng th\u01b0\u1eddng xuy\u00ean trong c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh, chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o kh\u00e1c. Ch\u1ec9 b\u1eb1ng \u201cI love NY\u201d, th\u00e0nh ph\u1ed1 n\u00e0y \u0111\u00e3 \u0111em l\u1ea1i ni\u1ec1m t\u1ef1 h\u00e0o cho t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi, kh\u00f4ng ch\u1ec9 l\u00e0 c\u01b0 d\u00e2n b\u1ea3n \u0111\u1ecba, m\u00e0 v\u1edbi c\u1ea3 kh\u00e1ch du l\u1ecbch \u0111\u00e3 t\u1eebng \u0111\u1eb7t ch\u00e2n t\u1edbi v\u00e0 bi\u1ebft \u0111\u1ebfn n\u01a1i n\u00e0y.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"233\" height=\"216\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/vi-du-thuong-hieu-dia-phuong-i-love-new-york.png\" alt=\"\" class=\"wp-image-23759\"\/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>Bi\u1ec3u t\u01b0\u1ee3ng I Love New York<\/em><\/p>\n\n\n\n<p>Chi\u1ebfn d\u1ecbch x\u00e1c \u0111\u1ecbnh \u0111i\u1ec3m kh\u00e1c bi\u1ec7t ho\u00e1 c\u1ee7a Bang New York bao g\u1ed3m \u00e2m nh\u1ea1c, \u1ea9m th\u1ef1c, \u0111\u1ecba danh, to\u00e0 nh\u00e0 v\u00e0 k\u00eau g\u1ecdi du kh\u00e1ch h\u00e3y kh\u00e1m ph\u00e1 m\u1ecdi ng\u00f3c ng\u00e1ch c\u1ee7a New York. Qua \u0111\u00e2y kh\u1eb3ng \u0111\u1ecbnh r\u1eb1ng New York kh\u00f4ng ph\u1ea3i ch\u1ec9 c\u00f3 NYC (New York City) m\u00e0 c\u00f2n nhi\u1ec1u th\u1ee9 \u0111\u1ec3 b\u1ea1n kh\u00e1m ph\u00e1.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"473\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/mo-hinh-Pyramid-cua-thuong-hieu-i-love-new-york.png\" alt=\"\" class=\"wp-image-23760\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/mo-hinh-Pyramid-cua-thuong-hieu-i-love-new-york.png 800w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/mo-hinh-Pyramid-cua-thuong-hieu-i-love-new-york-300x177.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/mo-hinh-Pyramid-cua-thuong-hieu-i-love-new-york-768x454.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>M\u00f4 h\u00ecnh Brand Pyramid c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u201cI Love NY&#8221;<\/em><\/p>\n\n\n\n<p>Chi\u1ebfn d\u1ecbch x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u \u201cI Love NY&#8221; \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng vang d\u1ed9i v\u00e0 logo v\u1eabn \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ebfn ng\u00e0y n\u00e0y sau h\u01a1n 50 n\u0103m xu\u1ea5t hi\u1ec7n tr\u01b0\u1edbc c\u00f4ng ch\u00fang v\u00e0 tr\u1edf th\u00e0nh m\u1ed9t bi\u1ec3u t\u01b0\u1ee3ng c\u1ee7a Bang New York.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">4. Thi\u1ebft k\u1ebf th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.saokim.com.vn\/en\/thiet-ke-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Thi\u1ebft k\u1ebf th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a> \u0111\u01b0\u1ee3c xem nh\u01b0 b\u01b0\u1edbc hi\u1ec7n th\u1ef1c h\u00f3a chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u. T\u1eeb vi\u1ec7c c\u00f3 cho m\u00ecnh n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng hi\u1ec7u, b\u01b0\u1edbc ti\u1ebfp theo c\u1ee7a quy tr\u00ecnh l\u00e0 thi\u1ebft k\u1ebf th\u01b0\u01a1ng hi\u1ec7u mang nh\u1eefng n\u00e9t \u0111\u1eb7c tr\u01b0ng ch\u1ec9 c\u00f3 \u1edf \u0111\u1ecba ph\u01b0\u01a1ng, \u0111\u1ea1i di\u1ec7n cho t\u1ea7m nh\u00ecn, s\u1ee9 m\u1ec7nh v\u00e0 gi\u00e1 tr\u1ecb c\u1ee7a \u0111\u1ecba ph\u01b0\u01a1ng \u0111\u00f3.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"747\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/thuong-hieu-dia-phuong-ca-mau.jpg\" alt=\"\u1ea4n ph\u1ea9m du l\u1ecbch C\u00e0 Mau \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf b\u1edfi Sao Kim Branding\" class=\"wp-image-23761\" title=\"\u1ea4n ph\u1ea9m du l\u1ecbch C\u00e0 Mau \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf b\u1edfi Sao Kim Branding \" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/thuong-hieu-dia-phuong-ca-mau.jpg 800w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/thuong-hieu-dia-phuong-ca-mau-300x280.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/thuong-hieu-dia-phuong-ca-mau-768x717.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>\u1ea4n ph\u1ea9m du l\u1ecbch C\u00e0 Mau \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf b\u1edfi Sao Kim Branding&nbsp;<\/em><\/p>\n\n\n\n<h4 class=\"has-black-color has-text-color wp-block-heading\">4.1. Logo &amp; Mascot<\/h4>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/mot-so-logo-thuong-hieu-dia-phuong-noi-tieng.png\" alt=\"Logo c\u1ee7a m\u1ed9t s\u1ed1 th\u00e0nh ph\u1ed1 tr\u00ean th\u1ebf gi\u1edbi\" class=\"wp-image-23762\" title=\"Logo c\u1ee7a m\u1ed9t s\u1ed1 th\u00e0nh ph\u1ed1 tr\u00ean th\u1ebf gi\u1edbi\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/mot-so-logo-thuong-hieu-dia-phuong-noi-tieng.png 800w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/mot-so-logo-thuong-hieu-dia-phuong-noi-tieng-300x200.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/mot-so-logo-thuong-hieu-dia-phuong-noi-tieng-768x512.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>Logo c\u1ee7a m\u1ed9t s\u1ed1 th\u00e0nh ph\u1ed1 tr\u00ean th\u1ebf gi\u1edbi<\/em><\/p>\n\n\n\n<p>Nhi\u1ec1u \u0111\u1ecba danh tr\u00ean th\u1ebf gi\u1edbi thi\u1ebft k\u1ebf cho m\u00ecnh m\u1ed9t logo ho\u1eb7c linh v\u1eadt bi\u1ec3u t\u01b0\u1ee3ng cho th\u00e0nh ph\u1ed1 ho\u1eb7c \u0111\u1ea5t n\u01b0\u1edbc c\u1ee7a m\u00ecnh. Th\u00f4ng qua nh\u1eefng h\u00ecnh \u1ea3nh bi\u1ec3u t\u01b0\u1ee3ng n\u00e0y, du kh\u00e1ch, ng\u01b0\u1eddi di c\u01b0 ho\u1eb7c nh\u00e0 \u0111\u1ea7u t\u01b0 c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng nh\u1eadn bi\u1ebft v\u1ec1 \u0111\u1ecba danh \u0111\u00f3.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"363\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/logo-nganh-du-lich-lang-son-do-sao-kim-thiet-ke.jpg\" alt=\"Logo ng\u00e0nh du l\u1ecbch L\u1ea1ng S\u01a1n thi\u1ebft k\u1ebf b\u1edfi Sao Kim \" class=\"wp-image-23763\" title=\"Logo ng\u00e0nh du l\u1ecbch L\u1ea1ng S\u01a1n thi\u1ebft k\u1ebf b\u1edfi Sao Kim \" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/logo-nganh-du-lich-lang-son-do-sao-kim-thiet-ke.jpg 800w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/logo-nganh-du-lich-lang-son-do-sao-kim-thiet-ke-300x136.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/logo-nganh-du-lich-lang-son-do-sao-kim-thiet-ke-768x348.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>Logo ng\u00e0nh du l\u1ecbch L\u1ea1ng S\u01a1n thi\u1ebft k\u1ebf b\u1edfi Sao Kim<\/em><\/p>\n\n\n\n<p>C\u00e1c \u0111\u1ecba danh \u1edf Vi\u1ec7t Nam \u0111ang ng\u00e0y m\u1ed9t quan t\u00e2m \u0111\u1ebfn <strong>x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/strong>, b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean khi thi\u1ebft k\u1ebf th\u01b0\u01a1ng hi\u1ec7u l\u00e0 c\u00f3 cho m\u00ecnh logo \u1ea5n t\u01b0\u1ee3ng mang \u0111\u1eadm d\u1ea5u \u1ea5n \u0111\u1ecba ph\u01b0\u01a1ng.&nbsp;<\/p>\n\n\n\n<p>Ng\u00e0nh du l\u1ecbch L\u1ea1ng S\u01a1n mong mu\u1ed1n logo mang h\u00ecnh \u1ea3nh c\u1ee7a nh\u1eefng bi\u1ec3u t\u01b0\u1ee3ng nh\u01b0 hoa \u0111\u00e0o, n\u00fai M\u1eabu S\u01a1n &#8211; nh\u1eefng \u0111i\u1ec3m \u0111\u1eb7c tr\u01b0ng khi nh\u1eafc \u0111\u1ebfn \u0111\u1ecba danh n\u00e0y.&nbsp;<\/p>\n\n\n\n<p>D\u1ef1a tr\u00ean mong mu\u1ed1n \u0111\u00f3, \u0111\u1ed9i ng\u0169 thi\u1ebft k\u1ebf c\u1ee7a Sao Kim \u0111\u00e3 cho ra m\u1eaft <strong><a href=\"https:\/\/www.saokim.com.vn\/en\/dich-vu\/thiet-ke-logo\/\" target=\"_blank\" rel=\"noreferrer noopener\">Logo<\/a> <\/strong>mang h\u00ecnh \u1ea3nh m\u00f4 ph\u1ecfng l\u1ea1i hai y\u00eau c\u1ea7u tr\u00ean v\u00e0 k\u00e8m theo \u0111\u00f3 l\u00e0 <strong><a href=\"https:\/\/www.saokim.com.vn\/en\/dich-vu\/https:\/\/www.saokim.com.vn\/en\/dich-vu\/thiet-ke-mascot\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mascot<\/a><\/strong> &#8220;B\u00e9 \u0110\u00e0o&#8221; tr\u1ebb trung, t\u01b0\u01a1i vui l\u1ea5y c\u1ea3m h\u1ee9ng t\u1eeb qu\u1ea3 \u0111\u00e0o, \u0111\u1eb7c s\u1ea3n c\u1ee7a v\u00f9ng \u0111\u1ea5t n\u00e0y.&nbsp;<\/p>\n\n\n\n<p>\u200b\u200b<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"494\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/mascot-nganh-du-lich-lang-son-do-sao-kim-thiet-ke.jpg\" alt=\"Mascot ng\u00e0nh du l\u1ecbch L\u1ea1ng S\u01a1n thi\u1ebft k\u1ebf b\u1edfi Sao Kim\" class=\"wp-image-23764\" title=\"Mascot ng\u00e0nh du l\u1ecbch L\u1ea1ng S\u01a1n thi\u1ebft k\u1ebf b\u1edfi Sao Kim\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/mascot-nganh-du-lich-lang-son-do-sao-kim-thiet-ke.jpg 800w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/mascot-nganh-du-lich-lang-son-do-sao-kim-thiet-ke-300x185.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/mascot-nganh-du-lich-lang-son-do-sao-kim-thiet-ke-768x474.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>Mascot ng\u00e0nh du l\u1ecbch L\u1ea1ng S\u01a1n thi\u1ebft k\u1ebf b\u1edfi Sao Kim<\/em><\/p>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-black-color has-text-color wp-block-heading\">4.2 Nh\u1eadn di\u1ec7n \u1ee9ng d\u1ee5ng v\u0103n b\u1ea3n<\/h4>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<ul class=\"wp-block-list\" style=\"font-size:18px\"><li>Danh thi\u1ebfp<\/li><li>Gi\u1ea5y ti\u00eau \u0111\u1ec1 th\u01b0 A4, A5<\/li><li>Gi\u1ea5y ti\u00eau \u0111\u1ec1 th\u01b0 d\u1ea1ng ngang<\/li><li>Phong b\u00ec th\u01b0 A4, A5<\/li><li>K\u1eb9p t\u00e0i li\u1ec7u<\/li><li>Th\u1ebb t\u00ean<\/li><li>Powerpoint tr\u00ecnh chi\u1ebfu<\/li><li>Th\u00f4ng c\u00e1o b\u00e1o ch\u00ed<\/li><li>K\u1eb9p t\u00e0i li\u1ec7u truy\u1ec1n th\u00f4ng<\/li><li>Brochure<\/li><li>T\u1edd r\u01a1i<\/li><li>Th\u01b0 m\u1eddi<\/li><li>Posdcard<\/li><\/ul>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-black-color has-text-color wp-block-heading\">4.3 Qu\u1ea3ng c\u00e1o b\u00e1o ch\u00ed &amp; Outdoor<\/h4>\n\n\n\n<p><strong><em>Qu\u1ea3ng c\u00e1o th\u01b0\u01a1ng hi\u1ec7u<\/em><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>M\u1eabu qu\u1ea3ng c\u00e1o b\u00e1o<\/li><li>M\u1eabu qu\u1ea3ng c\u00e1o t\u1ea1p ch\u00ed<\/li><li>M\u1eabu qu\u1ea3ng c\u00e1o online<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"490\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/quang-cao-truyen-thong-thuong-hieu-dia-phuong.png\" alt=\"Qu\u1ea3ng c\u00e1o th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba ph\u01b0\u01a1ng tr\u00ean b\u00e1o ch\u00ed (I Love New York)\" class=\"wp-image-23765\" title=\"Qu\u1ea3ng c\u00e1o th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba ph\u01b0\u01a1ng tr\u00ean b\u00e1o ch\u00ed (I Love New York)\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/quang-cao-truyen-thong-thuong-hieu-dia-phuong.png 800w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/quang-cao-truyen-thong-thuong-hieu-dia-phuong-300x184.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/quang-cao-truyen-thong-thuong-hieu-dia-phuong-768x470.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>Qu\u1ea3ng c\u00e1o th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba ph\u01b0\u01a1ng tr\u00ean b\u00e1o ch\u00ed (I Love New York)<\/em><\/p>\n\n\n\n<p><strong><em>Qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi<\/em><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Qu\u1ea3ng c\u00e1o bi\u1ec3n t\u1ea5m l\u1edbn<\/li><li>Qu\u1ea3ng c\u00e1o tr\u00ean Pano\/Apphich<\/li><li>Qu\u1ea3ng c\u00e1o trong \u0111i\u1ec7n t\u1eed (thang m\u00e1y, b\u1ea3ng \u0111i\u1ec7n t\u1eed ngo\u00e0i tr\u1eddi&#8230;)<\/li><li>Qu\u1ea3ng c\u00e1o tr\u00ean xe bus<\/li><li>Qu\u1ea3ng c\u00e1o tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n v\u1eadn t\u1ea3i c\u00f4ng c\u1ed9ng<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"580\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/quang-cao-ngoai-troi-thuong-hieu-dia-phuong.jpg\" alt=\"Qu\u1ea3ng c\u00e1o th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba ph\u01b0\u01a1ng ngo\u00e0i tr\u1eddi (th\u00e0nh ph\u1ed1 Porto, B\u1ed3 \u0110\u00e0o Nha)\u00a0\" class=\"wp-image-23766\" title=\"Qu\u1ea3ng c\u00e1o th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba ph\u01b0\u01a1ng ngo\u00e0i tr\u1eddi (th\u00e0nh ph\u1ed1 Porto, B\u1ed3 \u0110\u00e0o Nha)\u00a0\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/quang-cao-ngoai-troi-thuong-hieu-dia-phuong.jpg 800w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/quang-cao-ngoai-troi-thuong-hieu-dia-phuong-300x218.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/quang-cao-ngoai-troi-thuong-hieu-dia-phuong-768x557.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>Qu\u1ea3ng c\u00e1o th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba ph\u01b0\u01a1ng ngo\u00e0i tr\u1eddi (th\u00e0nh ph\u1ed1 Porto, B\u1ed3 \u0110\u00e0o Nha)&nbsp;<\/em><\/p>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-black-color has-text-color wp-block-heading\">4.4. Nh\u1eadn di\u1ec7n s\u1ef1 ki\u1ec7n<\/h4>\n\n\n\n<ul class=\"wp-block-list\"><li>Banner s\u1ef1 ki\u1ec7n<\/li><li>Standee s\u1ef1 ki\u1ec7n<\/li><li>Backdrop s\u1ef1 ki\u1ec7n<\/li><li>Header \/ banner s\u00e2n kh\u1ea5u<\/li><li>Thi\u1ec7p m\u1eddi s\u1ef1 ki\u1ec7n<\/li><li>Phong b\u00ec thi\u1ec7p m\u1eddi<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"340\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/thiet-ke-nhan-dien-trien-lam.png\" alt=\"V\u00ed d\u1ee5 Thi\u1ebft k\u1ebf tri\u1ec3n l\u00e3m trong guidelines c\u1ee7a Buenos Aires\" class=\"wp-image-23769\" title=\"V\u00ed d\u1ee5 Thi\u1ebft k\u1ebf tri\u1ec3n l\u00e3m trong guidelines c\u1ee7a Buenos Aires\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/thiet-ke-nhan-dien-trien-lam.png 800w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/thiet-ke-nhan-dien-trien-lam-300x128.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/thiet-ke-nhan-dien-trien-lam-768x326.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>V\u00ed d\u1ee5 Thi\u1ebft k\u1ebf tri\u1ec3n l\u00e3m trong guidelines c\u1ee7a Buenos Aires<\/em><\/p>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-black-color has-text-color wp-block-heading\">4.5. Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u s\u1ed1<\/h4>\n\n\n\n<ul class=\"wp-block-list\"><li>Keyvisual<\/li><li>Facebook page<\/li><li>Instagram page<\/li><li>Youtube page<\/li><li>Branding website<\/li><li>Banner ads<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/nhan-dien-thuong-hieu-dia-phuong-tren-nen-tang-so.png\" alt=\"Qu\u1ea3ng b\u00e1 du l\u1ecbch c\u1ee7a th\u00e0nh ph\u1ed1 Manado, Indonesia tr\u00ean n\u1ec1n t\u1ea3ng s\u1ed1 Instagram\" class=\"wp-image-23770\" title=\"Qu\u1ea3ng b\u00e1 du l\u1ecbch c\u1ee7a th\u00e0nh ph\u1ed1 Manado, Indonesia tr\u00ean n\u1ec1n t\u1ea3ng s\u1ed1 Instagram\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/nhan-dien-thuong-hieu-dia-phuong-tren-nen-tang-so.png 800w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/nhan-dien-thuong-hieu-dia-phuong-tren-nen-tang-so-300x225.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/nhan-dien-thuong-hieu-dia-phuong-tren-nen-tang-so-400x300.png 400w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/nhan-dien-thuong-hieu-dia-phuong-tren-nen-tang-so-768x576.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><em>Qu\u1ea3ng b\u00e1 du l\u1ecbch c\u1ee7a th\u00e0nh ph\u1ed1 Manado, Indonesia tr\u00ean Instagram<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">5. Checklist \u1ee9ng d\u1ee5ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba ph\u01b0\u01a1ng<\/h3>\n\n\n\n<p>T\u1eeb <a href=\"https:\/\/www.saokim.com.vn\/en\/dich-vu\/thiet-ke-he-thong-nhan-dien-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a> chung c\u1ee7a \u0111\u1ecba ph\u01b0\u01a1ng, t\u1eebng l\u0129nh v\u1ef1c ho\u1ea1t \u0111\u1ed9ng l\u1ea1i c\u00f3 nh\u1eefng \u1ee9ng d\u1ee5ng kh\u00e1c nhau nh\u1eb1m gi\u1eef nguy\u00ean b\u1ea3n s\u1eafc th\u01b0\u01a1ng hi\u1ec7u m\u00e0 v\u1eabn \u0111\u1ea3m b\u1ea3o t\u00ednh ph\u1ed5 bi\u1ebfn c\u1ee7a t\u1eebng l\u0129nh v\u1ef1c.<\/p>\n\n\n\n<p><strong><em>\u0110\u1ec1 xu\u1ea5t \u1ee9ng d\u1ee5ng nh\u1eadn di\u1ec7n l\u0129nh v\u1ef1c du l\u1ecbch<\/em><\/strong>:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Brochure <\/strong>qu\u1ea3ng b\u00e1 du l\u1ecbch<\/li><li><strong>Key Visual<\/strong> (h\u00ecnh \u1ea3nh ch\u1ee7 \u0111\u1ea1o) qu\u1ea3ng b\u00e1 du l\u1ecbch<\/li><li>Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u du l\u1ecbch qua bi\u1ec3n b\u1ea3ng<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong><a href=\"https:\/\/www.saokim.com.vn\/en\/dich-vu\/quang-cao-bien-tam-lon\/\" target=\"_blank\" rel=\"noreferrer noopener\">Bi\u1ec3n t\u1ea5m l\u1edbn<\/a><\/strong><\/li><li>Bi\u1ec3n t\u00ean \u0111\u1ecba danh, di t\u00edch<\/li><li>Bi\u1ec3n qu\u1ea3ng b\u00e1 di t\u00edch ti\u00eau bi\u1ec3u<\/li><li>Bi\u1ec3n hi\u1ec7u ch\u1ec9 d\u1eabn<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u du l\u1ecbch qua ph\u01b0\u01a1ng ti\u1ec7n giao th\u00f4ng: xe bus, taxi, xe v\u1eadn t\u1ea3i h\u00e0nh kh\u00e1ch.<\/li><li>Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u du l\u1ecbch qua qu\u00e0 t\u1eb7ng: \u00e1o thun, m\u0169, m\u0169 b\u1ea3o hi\u1ec3m, c\u1ed1c, m\u00f3c ch\u00eca kh\u00f3a, \u00e1o m\u01b0a, t\u00fai v\u1ea3i, \u00f4 d\u00f9&#8230;<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"532\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/bien-quang-cao-nganh-du-lich-lang-son.jpg\" alt=\"Bi\u1ec3n qu\u1ea3ng c\u00e1o ng\u00e0nh du l\u1ecbch L\u1ea1ng S\u01a1n thi\u1ebft k\u1ebf b\u1edfi Sao Kim\" class=\"wp-image-23773\" title=\"Bi\u1ec3n qu\u1ea3ng c\u00e1o ng\u00e0nh du l\u1ecbch L\u1ea1ng S\u01a1n thi\u1ebft k\u1ebf b\u1edfi Sao Kim\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/bien-quang-cao-nganh-du-lich-lang-son.jpg 800w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/bien-quang-cao-nganh-du-lich-lang-son-300x200.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/bien-quang-cao-nganh-du-lich-lang-son-768x511.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><em>Bi\u1ec3n qu\u1ea3ng c\u00e1o ng\u00e0nh du l\u1ecbch L\u1ea1ng S\u01a1n thi\u1ebft k\u1ebf b\u1edfi Sao Kim<\/em><\/p>\n\n\n\n<p><strong><em>\u1ee8ng d\u1ee5ng nh\u1eadn di\u1ec7n l\u0129nh v\u1ef1c \u0110\u1ea7u t\u01b0 th\u01b0\u01a1ng m\u1ea1i&nbsp;<\/em><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Brochure gi\u1edbi thi\u1ec7u ti\u1ec1m n\u0103ng \u0111\u1ea7u t\u01b0 c\u1ee7a t\u1ec9nh b\u1eb1ng song ng\u1eef<\/li><li>Key Visual (h\u00ecnh \u1ea3nh ch\u1ee7 \u0111\u1ea1o) qu\u1ea3ng b\u00e1 ti\u1ec1m n\u0103ng \u0111\u1ea7u t\u01b0, th\u01b0\u01a1ng m\u1ea1i<\/li><li>Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u cho h\u1ed9i th\u1ea3o, h\u1ed9i ngh\u1ecb x\u00fac ti\u1ebfn \u0111\u1ea7u t\u01b0, th\u01b0\u01a1ng m\u1ea1i: Backdrop, Banner, Th\u01b0 m\u1eddi&#8230;<\/li><li>B\u1ed9 qu\u00e0 t\u1eb7ng cho x\u00fac ti\u1ebfn th\u01b0\u01a1ng m\u1ea1i, \u0111\u1ea7u t\u01b0: \u00e1o thun, s\u1ed5 tay, b\u00fat, t\u00fai gi\u1ea5y, USB&#8230;<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"582\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/thiet-ke-an-pham-thuong-mai-ca-mau.jpg\" alt=\"\u1ea4n ph\u1ea9m th\u01b0\u01a1ng m\u1ea1i, \u0111\u1ea7u t\u01b0 C\u00e0 Mau thi\u1ebft k\u1ebf b\u1edfi Sao Kim\" class=\"wp-image-23774\" title=\"\u1ea4n ph\u1ea9m th\u01b0\u01a1ng m\u1ea1i, \u0111\u1ea7u t\u01b0 C\u00e0 Mau thi\u1ebft k\u1ebf b\u1edfi Sao Kim\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/thiet-ke-an-pham-thuong-mai-ca-mau.jpg 800w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/thiet-ke-an-pham-thuong-mai-ca-mau-300x218.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/thiet-ke-an-pham-thuong-mai-ca-mau-768x559.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><em>\u1ea4n ph\u1ea9m th\u01b0\u01a1ng m\u1ea1i, \u0111\u1ea7u t\u01b0 C\u00e0 Mau thi\u1ebft k\u1ebf b\u1edfi Sao Kim<\/em><\/p>\n\n\n\n<p class=\"has-text-align-left\"><strong><em>\u0110\u1ec1 xu\u1ea5t \u1ee9ng d\u1ee5ng nh\u1eadn di\u1ec7n l\u0129nh v\u1ef1c N\u00f4ng l\u00e2m ng\u01b0 nghi\u1ec7p&nbsp;<\/em><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>S\u1ed5 tay qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u n\u00f4ng l\u00e2m thu\u1ef7 s\u1ea3n<\/li><li>Key visual (H\u00ecnh \u1ea3nh ch\u1ee7 \u0111\u1ea1o) qu\u1ea3ng b\u00e1 n\u00f4ng l\u00e2m ng\u01b0 nghi\u1ec7p<\/li><li>Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u \u0111i\u1ec3m b\u00e1n s\u1ea3n ph\u1ea9m mang th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba ph\u01b0\u01a1ng<\/li><li>B\u1ed9 m\u1eabu bao b\u00ec nh\u00e3n m\u00e1c cho s\u1ea3n ph\u1ea9m \u0111\u1ecba ph\u01b0\u01a1ng<\/li><li>B\u1ed9 qu\u1ea3ng b\u00e1 \u0111\u1eb7c s\u1ea3n \u0111\u1ecba ph\u01b0\u01a1ng<\/li><\/ul>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong><em>\u0110\u1ec1 xu\u1ea5t \u1ee9ng d\u1ee5ng nh\u1eadn di\u1ec7n l\u0129nh v\u1ef1c V\u0103n h\u00f3a, ngh\u1ec7 thu\u1eadt<\/em><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Brochure qu\u1ea3ng b\u00e1 l\u0129nh v\u1ef1c v\u0103n ho\u00e1 truy\u1ec1n th\u1ed1ng<\/li><li>Key visual (h\u00ecnh \u1ea3nh ch\u1ee7 \u0111\u1ea1o) qu\u1ea3ng b\u00e1 v\u0103n ho\u00e1, ngh\u1ec7 thu\u1eadt \u0111\u1ecba ph\u01b0\u01a1ng<\/li><li>H\u00ecnh \u1ea3nh qu\u1ea3ng b\u00e1 c\u00f4ng tr\u00ecnh ki\u1ebfn tr\u00fac<\/li><li>H\u00ecnh \u1ea3nh qu\u1ea3ng b\u00e1 \u1ea9m th\u1ef1c<\/li><li>H\u00ecnh \u1ea3nh qu\u1ea3ng b\u00e1 di t\u00edch l\u1ecbch s\u1eed<\/li><li>H\u00ecnh \u1ea3nh qu\u1ea3ng b\u00e1 ngh\u1ec7 thu\u1eadt truy\u1ec1n th\u1ed1ng<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"1134\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/hinh-anh-quang-ba-Festival-nghe-truyen-thong-hue.jpg\" alt=\"H\u00ecnh \u1ea3nh qu\u1ea3ng b\u00e1 Festival ngh\u1ec1 truy\u1ec1n th\u1ed1ng Hu\u1ebf 2021\" class=\"wp-image-23775\" title=\"H\u00ecnh \u1ea3nh qu\u1ea3ng b\u00e1 Festival ngh\u1ec1 truy\u1ec1n th\u1ed1ng Hu\u1ebf 2021\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/hinh-anh-quang-ba-Festival-nghe-truyen-thong-hue.jpg 800w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/hinh-anh-quang-ba-Festival-nghe-truyen-thong-hue-212x300.jpg 212w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/hinh-anh-quang-ba-Festival-nghe-truyen-thong-hue-768x1089.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>H\u00ecnh \u1ea3nh qu\u1ea3ng b\u00e1 Festival ngh\u1ec1 truy\u1ec1n th\u1ed1ng Hu\u1ebf 2021<\/em><\/p>\n\n\n\n<p><em>> C\u00f3 th\u1ec3 b\u1ea1n quan t\u00e2m: D\u1ecbch v\u1ee5 <\/em><a href=\"https:\/\/www.saokim.com.vn\/en\/dich-vu\/thiet-ke-he-thong-nhan-dien-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><em>thi\u1ebft k\u1ebf nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/em><\/strong><\/a><em> c\u1ee7a Sao Kim<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">6.\u00a0Checklist truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u cho th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba ph\u01b0\u01a1ng<\/h3>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-black-color has-text-color wp-block-heading\">6.1. X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng<\/h4>\n\n\n\n<ul class=\"wp-block-list\"><li>Nghi\u00ean c\u1ee9u hi\u1ec7n tr\u1ea1ng truy\u1ec1n th\u00f4ng<\/li><li>\u0110\u1ed1i t\u01b0\u1ee3ng truy\u1ec1n th\u00f4ng<\/li><li>Concept truy\u1ec1n th\u00f4ng<\/li><li>Th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng<\/li><li>K\u00eanh truy\u1ec1n th\u00f4ng<\/li><li>N\u1ed9i dung truy\u1ec1n th\u00f4ng<\/li><li>Qu\u1ea3n tr\u1ecb chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng<\/li><li>B\u00e1o c\u00e1o \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3<\/li><\/ul>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-black-color has-text-color wp-block-heading\">6.2. K\u00eanh truy\u1ec1n th\u00f4ng b\u00e1o ch\u00ed<\/h4>\n\n\n\n<p>K\u1ebft h\u1ee3p v\u1edbi c\u00e1c \u0111\u01a1n v\u1ecb b\u00e1o ch\u00ed nh\u1eb1m hi\u1ec7n th\u1ef1c hi\u1ec7n c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh PR, ra m\u1eaft \u0111\u1ea1t hi\u1ec7u qu\u1ea3 cao nh\u1ea5t.<\/p>\n\n\n\n<p>Sao Kim h\u1ee3p t\u00e1c v\u1edbi h\u1ea7u h\u1ebft c\u00e1c \u0111\u01a1n v\u1ecb b\u00e1o ch\u00ed t\u1eeb c\u00f3 kh\u1ea3 n\u0103ng h\u1ed7 tr\u1ee3 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh truy\u1ec1n th\u00f4ng cho th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-black-color has-text-color wp-block-heading\">6.3. K\u00eanh truy\u1ec1n th\u00f4ng online<\/h4>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.saokim.com.vn\/en\/dich-vu\/thiet-ke-nhan-dien-thuong-hieu-so\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Content Marketing<\/strong><\/a><\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong><a href=\"https:\/\/www.saokim.com.vn\/en\/dich-vu\/thiet-ke-nhan-dien-thuong-hieu-so\/\" target=\"_blank\" rel=\"noreferrer noopener\">X\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch<\/a><\/strong><\/li><li><strong><a href=\"https:\/\/www.saokim.com.vn\/en\/dich-vu\/sang-tac-slogan\/\" target=\"_blank\" rel=\"noreferrer noopener\">S\u00e1ng t\u1ea1o th\u00f4ng \u0111i\u1ec7p<\/a><\/strong><\/li><li>S\u1ea3n xu\u1ea5t n\u1ed9i dung<\/li><li>Thi\u1ebft k\u1ebf h\u00ecnh \u1ea3nh, video<\/li><li>Qu\u1ea3n tr\u1ecb website, fanpage<\/li><li><a href=\"https:\/\/www.saokim.com.vn\/en\/dich-vu\/thiet-ke-nhan-dien-thuong-hieu-so\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>SEO<\/strong><\/a> &#8211; T\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>\u0110\u00e1nh gi\u00e1 hi\u1ec7n tr\u1ea1ng web<\/li><li>Nghi\u00ean c\u1ee9u t\u1eeb kho\u00e1<\/li><li>T\u00e1i \u0111i\u1ec1u ch\u1ec9nh\/thi\u1ebft k\u1ebf website<\/li><li>T\u1ed1i \u01b0u onpage<\/li><li>S\u1ea3n xu\u1ea5t n\u1ed9i dung<\/li><\/ul>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-black-color has-text-color wp-block-heading\">6.4. K\u00eanh truy\u1ec1n th\u00f4ng Outdoor<\/h4>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.saokim.com.vn\/en\/dich-vu\/thiet-ke-nhan-dien-thuong-hieu-ngoai-troi-outdoor-event\/\">Bi\u1ec3n t\u1ea5m l\u1edbn<\/a><\/li><li>Qu\u1ea3ng c\u00e1o s\u00e2n bay<\/li><li>LCD\/Frame poster thang m\u00e1y<\/li><li>Taxi, xe bus<\/li><li>Banner, ph\u01b0\u1edbn<\/li><li>Si\u00eau th\u1ecb, r\u1ea1p chi\u1ebfu phim, TTTM<\/li><\/ul>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">6.5 Ho\u1ea1t \u0111\u1ed9ng k\u00edch ho\u1ea1t th\u01b0\u01a1ng hi\u1ec7u v\u00e0 s\u1ef1 ki\u1ec7n<\/h4>\n\n\n\n<ul class=\"wp-block-list\"><li><strong><a href=\"https:\/\/www.saokim.com.vn\/en\/dich-vu\/trien-khai-ke-hoach-truyen-thong\/\" target=\"_blank\" rel=\"noreferrer noopener\">T\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n<\/a><\/strong><\/li><li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/ra-mat-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Ra m\u1eaft th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a><\/li><li>Ph\u00e1t sample<\/li><\/ul>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">II. Case study x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba ph\u01b0\u01a1ng<\/h2>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">L\u1ea1ng S\u01a1n<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/case-study-xay-dung-thuong-hieu-dia-phuong-lang-son.jpg\" alt=\"Case Study x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba ph\u01b0\u01a1ng T\u1ec9nh L\u1ea1ng S\u01a1n (T\u01b0 v\u1ea5n b\u1edfi Sao Kim)\" class=\"wp-image-23776\" title=\"Case Study x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba ph\u01b0\u01a1ng T\u1ec9nh L\u1ea1ng S\u01a1n\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/case-study-xay-dung-thuong-hieu-dia-phuong-lang-son.jpg 800w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/case-study-xay-dung-thuong-hieu-dia-phuong-lang-son-300x200.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/case-study-xay-dung-thuong-hieu-dia-phuong-lang-son-768x513.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><em>Case Study x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba ph\u01b0\u01a1ng T\u1ec9nh L\u1ea1ng S\u01a1n (T\u01b0 v\u1ea5n b\u1edfi Sao Kim)<\/em><\/p>\n\n\n\n<p>V\u1edbi m\u1ee5c ti\u00eau t\u00e1i t\u1ea1o h\u00ecnh \u1ea3nh tr\u1ebb trung, d\u1ec5 d\u00e0ng ti\u1ebfp c\u1eadn v\u1edbi nhi\u1ec1u \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng tr\u1ebb c\u1ee7a Trung t\u00e2m th\u00f4ng tin x\u00fac ti\u1ebfn du l\u1ecbch L\u1ea1ng S\u01a1n, Sao Kim \u0111\u00e3 \u0111\u01b0a ra g\u00f3i gi\u1ea3i ph\u00e1p CIP (Corporate Identity Package) gi\u00fap s\u00e1ng t\u1ea1o h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u nh\u1ea5t qu\u00e1n v\u00e0 qu\u1ea3ng b\u00e1 h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u \u1edf m\u1ecdi \u0111i\u1ec3m ti\u1ebfp x\u00fac.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"575\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/he-thong-nhan-dien-thuong-hieu-du-lich-lang-son.jpg\" alt=\"H\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u Trung t\u00e2m th\u00f4ng tin x\u00fac ti\u1ebfn du l\u1ecbch L\u1ea1ng S\u01a1n\" class=\"wp-image-23777\" title=\"H\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u Trung t\u00e2m th\u00f4ng tin x\u00fac ti\u1ebfn du l\u1ecbch L\u1ea1ng S\u01a1n\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/he-thong-nhan-dien-thuong-hieu-du-lich-lang-son.jpg 800w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/he-thong-nhan-dien-thuong-hieu-du-lich-lang-son-300x216.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/he-thong-nhan-dien-thuong-hieu-du-lich-lang-son-768x552.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><em>H\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u Trung t\u00e2m th\u00f4ng tin x\u00fac ti\u1ebfn du l\u1ecbch L\u1ea1ng S\u01a1n<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"581\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/he-thong-nhan-dien-thuong-hieu-du-lich-lang-son-2.jpg\" alt=\"H\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u du l\u1ecbch L\u1ea1ng S\u01a1n (2)\" class=\"wp-image-23778\" title=\"H\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u du l\u1ecbch L\u1ea1ng S\u01a1n (2)\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/he-thong-nhan-dien-thuong-hieu-du-lich-lang-son-2.jpg 800w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/he-thong-nhan-dien-thuong-hieu-du-lich-lang-son-2-300x218.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/he-thong-nhan-dien-thuong-hieu-du-lich-lang-son-2-768x558.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"1036\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/mascot-nganh-du-lich-lang-son-do-sao-kim-thiet-ke-2.jpg\" alt=\"Mascot th\u01b0\u01a1ng hi\u1ec7u du l\u1ecbch L\u1ea1ng S\u01a1n\" class=\"wp-image-23779\" title=\"Mascot th\u01b0\u01a1ng hi\u1ec7u du l\u1ecbch L\u1ea1ng S\u01a1n\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/mascot-nganh-du-lich-lang-son-do-sao-kim-thiet-ke-2.jpg 800w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/mascot-nganh-du-lich-lang-son-do-sao-kim-thiet-ke-2-232x300.jpg 232w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/mascot-nganh-du-lich-lang-son-do-sao-kim-thiet-ke-2-768x995.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>Mascot th\u01b0\u01a1ng hi\u1ec7u du l\u1ecbch L\u1ea1ng S\u01a1n (Thi\u1ebft k\u1ebf b\u1edfi Sao Kim)<\/em><\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e6efff\"><em>> N\u1ebfu b\u1ea1n l\u00e0 doanh nghi\u1ec7p mong mu\u1ed1n x\u00e2y d\u1ef1ng n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh, h\u00e3y tham kh\u1ea3o ngay <strong><a href=\"https:\/\/www.saokim.com.vn\/en\/giai-phap\/cip-he-thong-nhan-dien-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\">Gi\u1ea3i ph\u00e1p thi\u1ebft k\u1ebf th\u01b0\u01a1ng hi\u1ec7u to\u00e0n di\u1ec7n<\/a><\/strong> (CIP) c\u1ee7a Sao Kim.<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">Khu kinh t\u1ebf Ch\u00e2n M\u00e2y &#8211; L\u0103ng C\u00f4<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"435\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/khu-kinh-te-chan-may-lang-co.jpg\" alt=\"Khu kinh t\u1ebf Ch\u00e2n M\u00e2y - L\u0103ng C\u00f4\" class=\"wp-image-23780\" title=\"Khu kinh t\u1ebf Ch\u00e2n M\u00e2y - L\u0103ng C\u00f4\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/khu-kinh-te-chan-may-lang-co.jpg 800w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/khu-kinh-te-chan-may-lang-co-300x163.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/khu-kinh-te-chan-may-lang-co-768x418.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>Khu kinh t\u1ebf Ch\u00e2n M\u00e2y &#8211; L\u0103ng C\u00f4<\/em><\/p>\n\n\n\n<p>Khu kinh t\u1ebf Ch\u00e2n M\u00e2y &#8211; L\u0103ng C\u00f4 n\u1eb1m \u1edf t\u00e2m \u0111i\u1ec3m c\u1ee7a hai trung t\u00e2m kinh t\u1ebf, trung t\u00e2m \u0111\u00e0o t\u1ea1o ngu\u1ed3n nh\u00e2n l\u1ef1c ch\u1ea5t l\u01b0\u1ee3ng cao c\u1ee7a Vi\u1ec7t Nam l\u00e0 \u0110\u00e0 N\u1eb5ng v\u00e0 Hu\u1ebf. V\u1edbi mong mu\u1ed1n thu h\u00fat nh\u00e0 \u0111\u1ea7u t\u01b0, Ban qu\u1ea3n l\u00fd mong mu\u1ed1n x\u00e2y d\u1ef1ng h\u1ed3 s\u01a1 th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u t\u00ecm hi\u1ec3u th\u00f4ng tin v\u00e0 l\u00e0 c\u1ea7u n\u1ed1i gi\u1eefa nh\u00e0 \u0111\u1ea7u t\u01b0, t\u1ed5 ch\u1ee9c v\u00e0 c\u00e1c c\u00e1 nh\u00e2n.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"571\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/ho-so-nang-luc-kinh-te-chan-may-lang-co-1.jpg\" alt=\"H\u1ed3 s\u01a1 n\u0103ng l\u1ef1c Khu kinh t\u1ebf Ch\u00e2n M\u00e2y - L\u0103ng C\u00f4\" class=\"wp-image-23781\" title=\"H\u1ed3 s\u01a1 n\u0103ng l\u1ef1c Khu kinh t\u1ebf Ch\u00e2n M\u00e2y - L\u0103ng C\u00f4\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/ho-so-nang-luc-kinh-te-chan-may-lang-co-1.jpg 800w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/ho-so-nang-luc-kinh-te-chan-may-lang-co-1-300x214.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/ho-so-nang-luc-kinh-te-chan-may-lang-co-1-768x548.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>H\u1ed3 s\u01a1 n\u0103ng l\u1ef1c Khu kinh t\u1ebf Ch\u00e2n M\u00e2y &#8211; L\u0103ng C\u00f4 (Thi\u1ebft k\u1ebf b\u1edfi Sao Kim)<\/em><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"571\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/ho-so-nang-luc-kinh-te-chan-may-lang-co-2.jpg\" alt=\"H\u1ed3 s\u01a1 n\u0103ng l\u1ef1c Khu kinh t\u1ebf Ch\u00e2n M\u00e2y - L\u0103ng C\u00f4 (2)\" class=\"wp-image-23782\" title=\"H\u1ed3 s\u01a1 n\u0103ng l\u1ef1c Khu kinh t\u1ebf Ch\u00e2n M\u00e2y - L\u0103ng C\u00f4 (2)\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/ho-so-nang-luc-kinh-te-chan-may-lang-co-2.jpg 800w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/ho-so-nang-luc-kinh-te-chan-may-lang-co-2-300x214.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/ho-so-nang-luc-kinh-te-chan-may-lang-co-2-768x548.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"571\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/ho-so-nang-luc-kinh-te-chan-may-lang-co-4.jpg\" alt=\"H\u1ed3 s\u01a1 n\u0103ng l\u1ef1c Khu kinh t\u1ebf Ch\u00e2n M\u00e2y - L\u0103ng C\u00f4 (3)\" class=\"wp-image-23783\" title=\"H\u1ed3 s\u01a1 n\u0103ng l\u1ef1c Khu kinh t\u1ebf Ch\u00e2n M\u00e2y - L\u0103ng C\u00f4 (3)\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/ho-so-nang-luc-kinh-te-chan-may-lang-co-4.jpg 800w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/ho-so-nang-luc-kinh-te-chan-may-lang-co-4-300x214.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/ho-so-nang-luc-kinh-te-chan-may-lang-co-4-768x548.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>H\u1ed3 s\u01a1 th\u01b0\u01a1ng hi\u1ec7u khu kinh t\u1ebf Ch\u00e2n M\u00e2y &#8211; L\u0103ng C\u00f4 thi\u1ebft k\u1ebf b\u1edfi Sao Kim<\/em><\/p>\n\n\n\n<p><strong>Sao Kim<\/strong> h\u00e2n h\u1ea1nh tr\u1edf th\u00e0nh \u0111\u01a1n v\u1ecb th\u1ef1c hi\u1ec7n bi\u00ean so\u1ea1n, bi\u00ean t\u1eadp n\u1ed9i dung, ch\u1ee5p h\u00ecnh, thi\u1ebft k\u1ebf h\u00ecnh \u1ea3nh v\u00e0 in \u1ea5n profile cho h\u1ed3 s\u01a1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a khu kinh t\u1ebf Ch\u00e2n M\u00e2y &#8211; L\u0103ng C\u00f4.&nbsp;<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">Ch\u00e8 Th\u00e1i Nguy\u00ean<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"455\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/thuong-hieu-dia-phuong-che-thai-nguyen-1.jpg\" alt=\"Sao Kim t\u01b0 v\u1ea5n x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba ph\u01b0\u01a1ng Ch\u00e8 Th\u00e1i Nguy\u00ean\" class=\"wp-image-23784\" title=\"Sao Kim t\u01b0 v\u1ea5n x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba ph\u01b0\u01a1ng Ch\u00e8 Th\u00e1i Nguy\u00ean\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/thuong-hieu-dia-phuong-che-thai-nguyen-1.jpg 800w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/thuong-hieu-dia-phuong-che-thai-nguyen-1-300x171.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/thuong-hieu-dia-phuong-che-thai-nguyen-1-768x437.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>Sao Kim t\u01b0 v\u1ea5n x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba ph\u01b0\u01a1ng Ch\u00e8 Th\u00e1i Nguy\u00ean<\/em><\/p>\n\n\n\n<p>Ch\u00e8 Th\u00e1i Nguy\u00ean l\u00e0 th\u01b0\u01a1ng hi\u1ec7u ch\u00e8 truy\u1ec1n th\u1ed1ng \u0111\u00e3 c\u00f3 m\u1eb7t tr\u00ean th\u1ecb tr\u01b0\u1eddng t\u1eeb nhi\u1ec1u n\u0103m. Tuy nhi\u00ean \u0111\u1ee9ng tr\u01b0\u1edbc s\u1ee9c c\u1ea1nh tranh c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ch\u00e8 cao c\u1ea5p xu\u1ea5t hi\u1ec7n \u0111\u1ea7y r\u1eaby, Ch\u00e8 Th\u00e1i Nguy\u00ean quy\u1ebft \u0111\u1ecbnh tin t\u01b0\u1edfng Sao Kim thi\u1ebft k\u1ebf<strong> b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/strong> m\u1edbi.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"593\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/thuong-hieu-dia-phuong-che-thai-nguyen-2.png\" alt=\" Logo Th\u01b0\u01a1ng hi\u1ec7u ch\u00e8 Th\u00e1i Nguy\u00ean \" class=\"wp-image-23785\" title=\" Logo Th\u01b0\u01a1ng hi\u1ec7u ch\u00e8 Th\u00e1i Nguy\u00ean \" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/thuong-hieu-dia-phuong-che-thai-nguyen-2.png 800w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/thuong-hieu-dia-phuong-che-thai-nguyen-2-300x222.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/thuong-hieu-dia-phuong-che-thai-nguyen-2-768x569.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"> <em>Logo Th\u01b0\u01a1ng hi\u1ec7u ch\u00e8 Th\u00e1i Nguy\u00ean (Thi\u1ebft k\u1ebf b\u1edfi Sao Kim)<\/em> <\/p>\n\n\n\n<p><strong>Sao Kim<\/strong> \u0111\u00e3 t\u01b0 v\u1ea5n thay \u0111\u1ed5i h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u cho Ch\u00e8 Th\u00e1i Nguy\u00ean, \u0111\u1ed3ng b\u1ed9 cho t\u1ea5t c\u1ea3 c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m, thi\u1ebft k\u1ebf logo, bao b\u00ec nh\u00e3n m\u00e1c cho th\u01b0\u01a1ng hi\u1ec7u. H\u00ecnh \u1ea3nh m\u1edbi mang l\u1ea1i s\u1ef1 n\u0103ng \u0111\u1ed9ng, hi\u1ec7n \u0111\u1ea1i v\u00e0 b\u1eaft m\u1eaft h\u01a1n \u0111\u1ec3 b\u1eaft k\u1ecbp xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>\u0110\u0103ng k\u00fd \u0111\u1ec3 nh\u1eadn nh\u1eefng n\u1ed9i dung hay nh\u1ea5t, m\u1edbi nh\u1ea5t v\u1ec1 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p t\u1eeb Sao Kim Branding<\/strong><\/p>\n\n\n\n<div class=\"tnp tnp-subscription\">\n<form method=\"post\" action=\"https:\/\/www.saokim.com.vn\/en\/?na=s\" target=\"_blank\">\n\n<input type=\"hidden\" name=\"nlang\" value=\"\"><div class=\"tnp-field tnp-field-firstname\"><label for=\"tnp-1\">T\u00ean<\/label>\n<input class=\"tnp-name\" type=\"text\" name=\"nn\" id=\"tnp-1\" value=\"\" required=\"\"><\/div>\n<div class=\"tnp-field tnp-field-email\"><label for=\"tnp-2\">Email<\/label>\n<input class=\"tnp-email\" type=\"email\" name=\"ne\" id=\"tnp-2\" value=\"\" required=\"\"><\/div>\n<div class=\"tnp-field tnp-field-button\"><input class=\"tnp-submit\" type=\"submit\" value=\"\u0110\u0103ng k\u00fd nh\u1eadn th\u00f4ng tin\">\n<\/div>\n<\/form>\n<\/div>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">III. T\u1ed5ng k\u1ebft v\u1ec1 X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba ph\u01b0\u01a1ng<\/h2>\n\n\n\n<p>Nh\u01b0 v\u1eady, qua b\u00e0i n\u00e0y, Sao Kim \u0111\u00e3 gi\u00fap b\u1ea1n \u0111\u00e3 hi\u1ec3u th\u00eam v\u1ec1 quy tr\u00ecnh x\u00e2y d\u1ef1ng x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba ph\u01b0\u01a1ng.<\/p>\n\n\n\n<p><strong>X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba ph\u01b0\u01a1ng <\/strong>kh\u00f4ng ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 m\u1ed9t &#8220;b\u1ed9 thi\u1ebft k\u1ebf&#8221; hay \u201cchi\u1ebfn d\u1ecbch qu\u1ea3ng b\u00e1\u201d. Theo nh\u01b0 chuy\u00ean gia x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c G\u00fcnter Soydanbay, \u00f4ng cho r\u1eb1ng vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba ph\u01b0\u01a1ng l\u00e0 c\u1ea3 m\u1ed9t cu\u1ed9c h\u00e0nh tr\u00ecnh &#8211; \u201cjourney\u201d hay s\u1ef1 bi\u1ebfn \u0111\u1ed5i \u201ctransformation\u201d.<\/p>\n\n\n\n<p>L\u00e0 m\u1ed9t c\u00f4ng ty chuy\u00ean s\u00e2u v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, <strong>Sao Kim<\/strong> hi\u1ec3u&nbsp; \u0111\u01b0\u1ee3c quan \u0111i\u1ec3m tr\u00ean r\u00f5 h\u01a1n ai h\u1ebft. Tr\u00ean \u0111\u00e2y l\u00e0 t\u1ed5ng h\u1ee3p nh\u1eefng ki\u1ebfn th\u1ee9c Sao Kim \u0111\u00e3 \u0111\u00fac k\u1ebft \u0111\u01b0\u1ee3c sau h\u01a1n 12 n\u0103m th\u1ef1c chi\u1ebfn trong ng\u00e0nh. Ch\u00fang t\u00f4i hy v\u1ecdng b\u00e0i vi\u1ebft <strong>ki\u1ebfn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u<\/strong> n\u00e0y s\u1ebd gi\u00fap b\u1ea1n x\u00e1c \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ecba ph\u01b0\u01a1ng c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<p><strong>Sao Kim<\/strong> s\u1eb5n s\u00e0ng gi\u00fap \u0111\u1ee1 b\u1ea1n n\u1ebfu nh\u01b0 b\u1ea1n c\u1ea7n t\u01b0 v\u1ea5n t\u1eeb chuy\u00ean gia th\u01b0\u01a1ng hi\u1ec7u. H\u00e3y g\u1ecdi cho ch\u00fang t\u00f4i qua hotline <strong>0964.699.499<\/strong> \u0111\u1ec3 \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 nhanh nh\u1ea5t!<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Follow c\u00e1c b\u00e0i vi\u1ebft ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a Sao Kim t\u1ea1i:&nbsp;<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.saokim.com.vn\/en\/blog\/\">Blog Sao Kim<\/a>, <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/\">C\u1ea9m Nang Sao Kim<\/a>&nbsp;<\/p>\n\n\n\n<p><strong>Facebook:<\/strong> <a href=\"https:\/\/www.facebook.com\/saokimbranding\" target=\"_blank\" rel=\"noopener\">Sao Kim Branding<\/a><\/p>\n\n\n\n<p><strong>Case study Behance<\/strong>: <a href=\"https:\/\/www.behance.net\/saokimbranding\" target=\"_blank\" rel=\"noopener\">Sao Kim Branding<\/a><\/p>\n\n\n\n<p>#SaoKim #SaoKimBranding #XayDungThuongHieu #ThuongHieu #ChienLuocThuongHieu&nbsp; #ThuongHieuDiaPhuong<\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>C\u00f9ng Sao Kim t\u00ecm hi\u1ec3u ph\u1ea7n 2 v\u1ec1 X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba ph\u01b0\u01a1ng \u0111\u1ec3 hi\u1ec3u r\u00f5 quy tr\u00ecnh th\u1ef1c hi\u1ec7n<\/p>\n","protected":false},"author":24,"featured_media":23751,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[195],"tags":[],"class_list":["post-23504","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cam-nang"],"acf":[],"views":1279,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/23504","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/comments?post=23504"}],"version-history":[{"count":0,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/23504\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/media\/23751"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/media?parent=23504"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/categories?post=23504"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/tags?post=23504"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}