{"id":24814,"date":"2022-02-18T09:31:59","date_gmt":"2022-02-18T09:31:59","guid":{"rendered":"https:\/\/www.saokim.com.vn\/en\/?p=24814"},"modified":"2024-04-17T14:55:56","modified_gmt":"2024-04-17T07:55:56","slug":"yeu-to-quan-trong-cua-chien-luoc-thuong-hieu","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/en\/cam-nang\/yeu-to-quan-trong-cua-chien-luoc-thuong-hieu\/","title":{"rendered":"12 Y\u1ebfu t\u1ed1 quan tr\u1ecdng c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u"},"content":{"rendered":"\n<p><em>Trong b\u00e0i vi\u1ebft n\u00e0y, Sao Kim s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u v\u1ec1 <strong>12 y\u1ebfu t\u1ed1 quan tr\u1ecdng c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u<\/strong> v\u00e0 c\u00f9ng b\u1ea1n xem m\u1ed9t s\u1ed1 th\u01b0\u01a1ng hi\u1ec7u l\u1edbn x\u00e2y d\u1ef1ng c\u00e1c y\u1ebfu t\u1ed1 n\u00e0y nh\u01b0 th\u1ebf n\u00e0o.<\/em><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/02\/12-yeu-to-quan-trong-cua-chien-luoc-thuong-hieu.jpg\" alt=\"12 y\u1ebfu t\u1ed1 quan tr\u1ecdng c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u g\u00f3p ph\u1ea7n x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh\" class=\"wp-image-27005\" title=\"12 y\u1ebfu t\u1ed1 quan tr\u1ecdng c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u g\u00f3p ph\u1ea7n x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/02\/12-yeu-to-quan-trong-cua-chien-luoc-thuong-hieu.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/02\/12-yeu-to-quan-trong-cua-chien-luoc-thuong-hieu-300x157.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/02\/12-yeu-to-quan-trong-cua-chien-luoc-thuong-hieu-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\"><em>12 y\u1ebfu t\u1ed1 quan tr\u1ecdng c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u g\u00f3p ph\u1ea7n x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh<\/em><\/p>\n\n\n\n<p>M\u1ed9t <strong>chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u<\/strong> th\u00e0nh c\u00f4ng c\u1ea7n \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng v\u00e0 th\u1ef1c hi\u1ec7n t\u1ed1t \u1edf t\u1ea5t c\u1ea3 c\u00e1c ch\u1ee9c n\u0103ng kinh doanh, v\u1edbi m\u1ee5c ti\u00eau \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 t\u00e0i ch\u00ednh, l\u1ee3i th\u1ebf c\u1ea1nh tranh v\u00e0 tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color\">Chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec?<\/h2>\n\n\n\n<p><strong>Chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u<\/strong> <strong>(Brand Strategy)<\/strong> l\u00e0 m\u1ed9t k\u1ebf ho\u1ea1ch d\u00e0i h\u1ea1n t\u1eadp trung v\u00e0o s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng. K\u1ebf ho\u1ea1ch n\u00e0y \u0111\u01b0\u1ee3c c\u00e1c doanh nghi\u1ec7p s\u1eed d\u1ee5ng \u0111\u1ec3 t\u1ea1o ra m\u1ed9t h\u00ecnh \u1ea3nh c\u1ee5 th\u1ec3 gi\u1eefa c\u00e1c kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i v\u00e0 ti\u1ec1m n\u0103ng.<\/p>\n\n\n\n<p>Khi t\u1ea1o chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u, tr\u01b0\u1edbc ti\u00ean doanh nghi\u1ec7p n\u00ean \u0111\u1eb7t ra c\u00e1c m\u1ee5c ti\u00eau kinh doanh. C\u00e1c doanh nghi\u1ec7p c\u0169ng n\u00ean x\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau, ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 ph\u00e2n t\u00edch b\u1ea3n th\u00e2n doanh nghi\u1ec7p \u0111i\u1ec1u n\u00e0y s\u1ebd gi\u00fap c\u1ee7ng c\u1ed1 hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u.&nbsp;<\/p>\n\n\n\n<p>Vai tr\u00f2 c\u1ee7a vi\u1ec7c x\u00e2y d\u1ef1ng v\u00e0 th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u l\u00e0 tr\u00e1ch nhi\u1ec7m c\u1ee7a b\u1ed9 ph\u1eadn marketing c\u1ee7a c\u00f4ng ty. Tuy nhi\u00ean, t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi trong c\u00f4ng ty, t\u1eeb qu\u1ea3n l\u00fd c\u1ea5p cao nh\u1ea5t \u0111\u1ebfn nh\u00e2n vi\u00ean c\u1ea5p d\u01b0\u1edbi, \u0111\u1ec1u l\u00e0 \u0111\u1ea1i s\u1ee9 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u th\u00f4ng qua h\u00e0nh \u0111\u1ed9ng c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color\">C\u00e1c lo\u1ea1i chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ol class=\"wp-block-list\" style=\"font-size:18px\">\n<li>Chi\u1ebfn l\u01b0\u1ee3c t\u1eadp trung<\/li>\n\n\n\n<li>Chi\u1ebfn l\u01b0\u1ee3c kh\u00e1c bi\u1ec7t h\u00f3a<\/li>\n\n\n\n<li>Chi\u1ebfn l\u01b0\u1ee3c chi ph\u00ed th\u1ea5p<\/li>\n\n\n\n<li>Chi\u1ebfn l\u01b0\u1ee3c l\u00e0m m\u1edbi th\u01b0\u01a1ng hi\u1ec7u<\/li>\n\n\n\n<li>Chi\u1ebfn l\u01b0\u1ee3c t\u1ea1o c\u1ea3m x\u00fac th\u01b0\u01a1ng hi\u1ec7u<\/li>\n\n\n\n<li>Chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng t\u1ea1i m\u1ecdi \u0111i\u1ec3m ch\u1ea1m<\/li>\n\n\n\n<li>Chi\u1ebfn l\u01b0\u1ee3c s\u00e1p nh\u1eadp \u0111\u1ec3 m\u1edf r\u1ed9ng th\u1ecb ph\u1ea7n<\/li>\n\n\n\n<li>Chi\u1ebfn l\u01b0\u1ee3c k\u1ebft n\u1ed1i c\u1ea3m x\u00fac<\/li>\n\n\n\n<li>Chi\u1ebfn l\u01b0\u1ee3c d\u1ef1a v\u00e0o Market Leader<\/li>\n\n\n\n<li>Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec1 cao ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5<\/li>\n<\/ol>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><em>&gt; \u0110\u1ecdc chi ti\u1ebft t\u1ea1i:&nbsp; <strong><a href=\"https:\/\/www.saokim.com.vn\/en\/blog\/xay-dung-thuong-hieu\/top-10-chien-luoc-xay-dung-thuong-hieu-dinh-cao\/\" target=\"_blank\" rel=\"noreferrer noopener\">TOP 10 chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec9nh cao<\/a><\/strong><\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color\">T\u00ecm hi\u1ec3u 12 Y\u1ebfu t\u1ed1 quan tr\u1ecdng c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u<\/h2>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">1. S\u1ee9 m\u1ec7nh &#8211; T\u1ea7m nh\u00ecn &#8211; Gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i<\/h3>\n\n\n\n<p>Khi mu\u1ed1n c\u00f3 m\u1ed9t <strong>chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u<\/strong> tuy\u1ec7t v\u1eddi, y\u1ebfu t\u1ed1 n\u1ec1n t\u1ea3ng ph\u1ea3i c\u00f3 l\u00e0 t\u1ea7m nh\u00ecn, s\u1ee9 m\u1ec7nh v\u00e0 gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>N\u1ebfu ch\u00fang ta coi th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t ng\u00f4i nh\u00e0 th\u00ec s\u1ee9 m\u1ec7nh ch\u00ednh l\u00e0 m\u00e1i nh\u00e0, t\u1ea7m nh\u00ecn ch\u00ednh l\u00e0 nh\u1eefng gi\u00e0n c\u1ed9t, gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i l\u00e0 nh\u1eefng tr\u1ee5 c\u1ed9t \u0111\u1ec3 n\u00e2ng \u0111\u1ee1 ng\u00f4i nh\u00e0 v\u00e0 t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u ch\u00ednh l\u00e0 n\u1ec1n m\u00f3ng c\u1ee7a ng\u00f4i nh\u00e0.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1200\" height=\"918\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/02\/nen-tang-thuong-hieu.jpg\" alt=\"M\u00f4 h\u00ecnh Brand House minh h\u1ecda th\u01b0\u01a1ng hi\u1ec7u\" class=\"wp-image-27058\" title=\"M\u00f4 h\u00ecnh Brand House minh h\u1ecda th\u01b0\u01a1ng hi\u1ec7u\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/02\/nen-tang-thuong-hieu.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/02\/nen-tang-thuong-hieu-300x230.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/02\/nen-tang-thuong-hieu-768x588.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><figcaption class=\"wp-element-caption\">M\u00f4 h\u00ecnh Ng\u00f4i nh\u00e0 Th\u01b0\u01a1ng hi\u1ec7u <\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\"><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-black-color has-text-color\">1.1 S\u1ee9 m\u1ec7nh th\u01b0\u01a1ng hi\u1ec7u (Mission)<\/h4>\n\n\n\n<p><strong>S\u1ee9 m\u1ec7nh th\u01b0\u01a1ng hi\u1ec7u (Mission) <\/strong>l\u00e0 vi\u1ec7c ta x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c m\u1ee5c \u0111\u00edch ra \u0111\u1eddi v\u00e0 t\u1ed3n t\u1ea1i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, tr\u1ea3 l\u1eddi cho c\u00e2u h\u1ecfi &#8220;T\u1ea1i sao th\u01b0\u01a1ng hi\u1ec7u n\u00e0y ra \u0111\u1eddi, t\u1ed3n t\u1ea1i&#8221;.&nbsp;<\/p>\n\n\n\n<p>Theo Philip Kotler &#8211; Cha \u0111\u1ebb c\u1ee7a Marketing hi\u1ec7n \u0111\u1ea1i cho r\u1eb1ng \u201cC\u00f4ng ty \u0111\u01b0\u1ee3c l\u1eadp ra \u0111\u1ec3 ho\u00e0n th\u00e0nh m\u1ed9t s\u1ee9 m\u1ec7nh. S\u1ee9 m\u1ec7nh c\u1ee7a c\u00f4ng ty ch\u00ednh l\u00e0 b\u1ea3n tuy\u00ean ng\u00f4n c\u1ee7a c\u00f4ng ty \u0111\u00f3 \u0111\u1ed1i v\u1edbi x\u00e3 h\u1ed9i, n\u00f3 ch\u1ee9ng minh t\u00ednh h\u1eefu \u00edch v\u00e0 c\u00e1c \u00fd ngh\u0129a trong s\u1ef1 t\u1ed3n t\u1ea1i c\u1ee7a c\u00f4ng ty \u0111\u1ed1i v\u1edbi x\u00e3 h\u1ed9i.\u201d<\/p>\n\n\n\n<p>Vi\u1ec7c <strong>x\u00e1c \u0111\u1ecbnh s\u1ee9 m\u1ec7nh<\/strong> <strong>th\u01b0\u01a1ng hi\u1ec7u<\/strong> \u0111\u00fang \u0111\u1eafn \u0111\u00f3ng vai tr\u00f2 r\u1ea5t quan tr\u1ecdng cho s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a m\u1ed9t doanh nghi\u1ec7p. Tr\u01b0\u1edbc h\u1ebft, s\u1ee9 m\u1ec7nh t\u1ea1o c\u01a1 s\u1edf quan tr\u1ecdng cho vi\u1ec7c l\u1ef1a ch\u1ecdn \u0111\u00fang \u0111\u1eafn c\u00e1c m\u1ee5c ti\u00eau v\u00e0 chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a c\u00f4ng ty. <\/p>\n\n\n\n<p>M\u1eb7t kh\u00e1c, s\u1ee9 m\u1ec7nh t\u1ea1o l\u1eadp v\u00e0 c\u1ee7ng c\u1ed1 h\u00ecnh \u1ea3nh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u tr\u01b0\u1edbc c\u00f4ng ch\u00fang x\u00e3 h\u1ed9i, c\u0169ng nh\u01b0 t\u1ea1o ra s\u1ef1 h\u1ea5p d\u1eabn \u0111\u1ebfn c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng li\u00ean quan (kh\u00e1ch h\u00e0ng, c\u1ed5 \u0111\u00f4ng, \u0111\u1ea1i l\u00fd, nh\u00e0 cung c\u1ea5p, ng\u00e2n h\u00e0ng, ch\u00ednh ph\u1ee7\u2026). <\/p>\n\n\n\n<p>M\u1ed9t doanh nghi\u1ec7p hi\u1ec3u r\u00f5 s\u1ee9 m\u1ec7nh r\u00f5 r\u00e0ng c\u1ee7a m\u00ecnh s\u1ebd c\u00e0ng nhi\u1ec1u c\u01a1 h\u1ed9i \u0111\u1ec3 th\u00e0nh c\u00f4ng h\u01a1n.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1201\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/02\/su-menh-thuong-hieu.png\" alt=\"S\u1ee9 m\u1ec7nh th\u01b0\u01a1ng hi\u1ec7u\" class=\"wp-image-27059\" title=\"S\u1ee9 m\u1ec7nh th\u01b0\u01a1ng hi\u1ec7u\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/02\/su-menh-thuong-hieu.png 1201w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/02\/su-menh-thuong-hieu-300x157.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/02\/su-menh-thuong-hieu-768x402.png 768w\" sizes=\"(max-width: 1201px) 100vw, 1201px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\"><em>Tuy\u00ean b\u1ed1 S\u1ee9 m\u1ec7nh tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi \u201cT\u1ea1i sao ch\u00fang ta t\u1ed3n t\u1ea1i? C\u00e1ch ch\u00fang ta l\u1eadp k\u1ebf ho\u1ea1ch \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c t\u1ea7m nh\u00ecn\u201d<\/em><\/p>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-black-color has-text-color\">1.2 T\u1ea7m nh\u00ecn th\u01b0\u01a1ng hi\u1ec7u (Vision)&nbsp;<\/h4>\n\n\n\n<p><strong>T\u1ea7m nh\u00ecn th\u01b0\u01a1ng hi\u1ec7u (Vision) <\/strong>\u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0<strong> m\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng m\u00e0 th\u01b0\u01a1ng hi\u1ec7u mong mu\u1ed1n h\u01b0\u1edbng t\u1edbi<\/strong> hay chinh ph\u1ee5c trong kho\u1ea3ng th\u1eddi gian th\u01b0\u1eddng l\u00e0 5 \u0111\u1ebfn 10 n\u0103m. <\/p>\n\n\n\n<p>Vai tr\u00f2 c\u1ee7a t\u1ea7m nh\u00ecn nh\u01b0 m\u1ed9t th\u1ea5u k\u00ednh<strong> h\u1ed9i t\u1ee5 t\u1ea5t c\u1ea3 s\u1ee9c m\u1ea1nh<\/strong> c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u v\u00e0o m\u1ed9t \u0111i\u1ec3m chung. Doanh nghi\u1ec7p th\u00f4ng qua t\u1ea7m nh\u00ecn s\u1ebd \u0111\u1ecbnh h\u01b0\u1edbng \u0111\u01b0\u1ee3c \u0111\u00e2u l\u00e0 vi\u1ec7c c\u1ea7n l\u00e0m v\u00e0 \u0111\u00e2u l\u00e0 vi\u1ec7c kh\u00f4ng c\u1ea7n l\u00e0m c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u. T\u1ea7m nh\u00ecn kh\u00f4ng ch\u1ec9 gi\u00fap \u00edch cho <strong>m\u1ee5c ti\u00eau kinh doanh <\/strong>c\u1ee7a doanh nghi\u1ec7p m\u00e0 c\u00f2n gi\u00fap c\u00e1n b\u1ed9 nh\u00e2n vi\u00ean hi\u1ec3u \u0111\u01b0\u1ee3c ph\u1ea7n n\u00e0o tr\u00e1ch nhi\u1ec7m c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1201\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/02\/tam-nhin-thuong-hieu.png\" alt=\"T\u1ea7m nh\u00ecn th\u01b0\u01a1ng hi\u1ec7u\" class=\"wp-image-27060\" title=\"T\u1ea7m nh\u00ecn th\u01b0\u01a1ng hi\u1ec7u\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/02\/tam-nhin-thuong-hieu.png 1201w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/02\/tam-nhin-thuong-hieu-300x157.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/02\/tam-nhin-thuong-hieu-768x402.png 768w\" sizes=\"(max-width: 1201px) 100vw, 1201px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\"><em>Tuy\u00ean b\u1ed1 T\u1ea7m nh\u00ecn tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi \u201cCh\u00fang ta h\u01b0\u1edbng t\u1edbi \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau g\u00ec?\u201d<\/em><\/p>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-black-color has-text-color\">1.3 C\u1ed1t l\u00f5i th\u01b0\u01a1ng hi\u1ec7u (Brand Essence)<\/h4>\n\n\n\n<p><strong>C\u1ed1t l\u00f5i th\u01b0\u01a1ng hi\u1ec7u (Brand Essence)<\/strong>, hay c\u00f2n g\u1ecdi l\u00e0 tinh ch\u1ea5t th\u01b0\u01a1ng hi\u1ec7u, l\u00e0 nh\u1eefng g\u00ec \u0111\u1ea1i di\u1ec7n cho th\u01b0\u01a1ng hi\u1ec7u \u1edf l\u1edbp s\u00e2u s\u1eafc nh\u1ea5t. <strong>C\u1ed1t l\u00f5i th\u01b0\u01a1ng hi\u1ec7u <\/strong>th\u01b0\u1eddng c\u00f3 th\u1ec3 t\u00f3m t\u1eaft b\u1eb1ng m\u1ed9t t\u1eeb kho\u00e1, m\u1ed9t kh\u00e1i ni\u1ec7m khi nh\u1eafc \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u. <\/p>\n\n\n\n<p>Theo <a href=\"https:\/\/martinroll.com\/about\/business-and-brand-strategist\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>Martin Roll<\/strong><\/a> &#8211; T\u1ed5ng gi\u00e1m \u0111\u1ed1c C\u00f4ng ty VentureRepublic -m\u1ed9t trong nh\u1eefng c\u00f4ng ty h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi v\u1ec1 t\u01b0 v\u1ea5n chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u cho r\u1eb1ng: &#8220;B\u1ea3n ch\u1ea5t th\u01b0\u01a1ng hi\u1ec7u l\u00e0 ph\u1ea7n m\u00f4 t\u1ea3 c\u1ed1t l\u00f5i th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u1ea7m nh\u00ecn \u0111\u1ecbnh h\u01b0\u1edbng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.\u201d<\/p>\n\n\n\n<p>C\u1ed1t l\u00f5i th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3ng vai tr\u00f2 nh\u01b0 la b\u00e0n h\u00e0nh \u0111\u1ed9ng, c\u00e1ch c\u01b0 x\u1eed v\u00e0 qu\u00e1 tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>S\u1ebd c\u00f3 l\u00fac b\u1ea1n v\u00e0 doanh nghi\u1ec7p ph\u1ea3i \u0111\u01b0a ra nh\u1eefng l\u1ef1a ch\u1ecdn kh\u00f3 kh\u0103n. Nh\u01b0ng, khi b\u1ea1n c\u00f3 <strong>gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i <\/strong>th\u01b0\u01a1ng hi\u1ec7u li\u00ean t\u1ee5c nh\u1eafc nh\u1edf v\u1ec1 \u0111i\u1ec1u quan tr\u1ecdng \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p , th\u00ec vi\u1ec7c \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh \u0111\u00fang \u0111\u1eafn s\u1ebd d\u1ec5 d\u00e0ng h\u01a1n r\u1ea5t nhi\u1ec1u. <\/p>\n\n\n\n<p>Tr\u00ean h\u1ebft, <strong>c\u1ed1t l\u00f5i th\u01b0\u01a1ng hi\u1ec7u<\/strong> gi\u00fap kh\u00e1ch h\u00e0ng, \u0111\u1ed1i t\u00e1c c\u00f3 c\u00e1i nh\u00ecn r\u00f5 r\u00e0ng v\u00e0 nh\u1ea5t qu\u00e1n v\u1ec1 doanh nghi\u1ec7p.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/02\/gia-tri-cot-loi-cua-thuong-hieu.png\" alt=\"Gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a Sao Kim\" class=\"wp-image-27061\" title=\"Gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a Sao Kim\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/02\/gia-tri-cot-loi-cua-thuong-hieu.png 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/02\/gia-tri-cot-loi-cua-thuong-hieu-300x157.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/02\/gia-tri-cot-loi-cua-thuong-hieu-768x402.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\"><em>Gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a Sao Kim<\/em><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>T\u1ea1i Sao Kim, m\u1ecdi th\u00e0nh vi\u00ean c\u1ee7a ch\u00fang t\u00f4i \u0111\u1ec1u \u00fd th\u1ee9c v\u00e0 tr\u00e2n tr\u1ecdng h\u01b0\u1edbng v\u1ec1 6 gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i<strong> \u201cT\u1eadn t\u00e2m &#8211; Cam K\u1ebft &#8211; S\u00e1ng t\u1ea1o &#8211; Hi\u1ec7u qu\u1ea3 &#8211; H\u1ee3p t\u00e1c &#8211; \u0110am m\u00ea\u201d.<\/strong><\/p>\n\n\n\n<p>S\u1ee9 m\u1ec7nh, t\u1ea7m nh\u00ecn v\u00e0 gi\u00e1 tr\u1ecb c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng d\u1ef1a tr\u00ean nhau v\u00e0 c\u00f9ng nhau h\u1ee3p t\u00e1c \u0111\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u v\u1eefng ch\u1eafc.<\/p>\n\n\n\n<p>\u0110\u1ecdc th\u00eam: <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/tam-nhin-va-su-menh\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>C\u00e1ch vi\u1ebft t\u1ea7m nh\u00ecn v\u00e0 s\u1ee9 m\u1ec7nh<\/strong><\/a><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">2. \u0110i\u1ec3m kh\u00e1c bi\u1ec7t<\/h3>\n\n\n\n<p><strong><a href=\"https:\/\/vi.wikipedia.org\/wiki\/Kh%C3%A1c_bi%E1%BB%87t_h%C3%B3a_s%E1%BA%A3n_ph%E1%BA%A9m\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Theo Wikipedia<\/a><\/strong>, <strong>\u0110i\u1ec3m kh\u00e1c bi\u1ec7t<\/strong> l\u00e0 qu\u00e1 tr\u00ecnh ph\u00e2n bi\u1ec7t s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 n\u00e0y v\u1edbi s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 kh\u00e1c, h\u1ea5p d\u1eabn h\u01a1n \u0111\u1ed1i v\u1edbi m\u1ed9t th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3. \u0110i\u1ec1u n\u00e0y li\u00ean quan \u0111\u1ebfn vi\u1ec7c ph\u00e2n bi\u1ec7t v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u0169ng nh\u01b0 c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a ch\u00ednh c\u00f4ng ty.\u201d<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.netimperative.com\/2017\/04\/25\/content-marketing-trends-80-consumers-forget-content-within-days\/#:~:text=According%20to%20the%20Science%20of,t%20recall%20a%20single%20detail\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Theo nghi\u00ean c\u1ee9u c\u1ee7a Prezi<\/a><\/strong>, 80% ng\u01b0\u1eddi ti\u00eau d\u00f9ng qu\u00ean th\u01b0\u01a1ng hi\u1ec7u ch\u1ec9 sau 3 ng\u00e0y. Khi nghe \u0111\u1ebfn con s\u1ed1 th\u1ed1ng k\u00ea \u0111\u00e1ng kinh ng\u1ea1c n\u00e0y, h\u00e3y ngh\u0129 \u0111\u1ebfn t\u1ea5t c\u1ea3 s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 m\u00e0 c\u00f4ng ty b\u1ea1n \u0111\u00e3 cung c\u1ea5p trong v\u00e0i n\u0103m qua. T\u1ea5t c\u1ea3 c\u00f3 \u0111\u1ee7 \u0111\u1ec3 g\u00e2y \u1ea5n t\u01b0\u1ee3ng v\u00e0 khi\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng nh\u1edb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n l\u00e2u h\u01a1n 3 ng\u00e0y kh\u00f4ng?<\/p>\n\n\n\n<p>\u0110\u00f3 ch\u00ednh l\u00e0 l\u00fd do t\u1ea1i sao <strong>\u0111i\u1ec3m kh\u00e1c bi\u1ec7t c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u <\/strong>so v\u1edbi \u0111\u1ed1i th\u1ee7 l\u1ea1i quan tr\u1ecdng \u0111\u1ebfn v\u1eady.<\/p>\n\n\n\n<p>\u0110\u1ec3 t\u1ea1o ra \u0111i\u1ec3m kh\u00e1c bi\u1ec7t th\u01b0\u01a1ng hi\u1ec7u, b\u1ea1n c\u1ea7n t\u00ecm hi\u1ec3u v\u00e0 x\u00e1c \u0111\u1ecbnh c\u00e1c \u0111i\u1ec1u sau \u0111\u00e2y:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-size:18px\">\n<li>Nghi\u00ean c\u1ee9u k\u1ef9 l\u01b0\u1ee1ng \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/li>\n\n\n\n<li>Ti\u00eau ch\u00ed x\u1ebfp h\u1ea1ng quan tr\u1ecdng nh\u1ea5t c\u1ee7a ng\u01b0\u1eddi mua \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n<\/li>\n\n\n\n<li>Kh\u1ea3 n\u0103ng th\u1ecfa m\u00e3n th\u1ecb tr\u01b0\u1eddng&nbsp;<\/li>\n\n\n\n<li>\u0110i\u1ec3m m\u1ea1nh th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n<\/li>\n\n\n\n<li>\u0110i\u1ec3m m\u1ea1nh kh\u00e1c bi\u1ec7t c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u<\/li>\n\n\n\n<li>L\u1ee3i th\u1ebf c\u1ea1nh tranh hi\u1ec7n t\u1ea1i c\u1ee7a b\u1ea1n s\u1eed d\u1ee5ng \u0111\u1ec3 t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t<\/li>\n\n\n\n<li>L\u1ee3i th\u1ebf c\u1ea1nh tranh ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea1n s\u1eed d\u1ee5ng \u0111\u1ec3 t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>C\u00f3 th\u1ec3 b\u1ea1n s\u1ebd th\u00edch:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-size:18px\">\n<li><a href=\"https:\/\/www.saokim.com.vn\/en\/blog\/xay-dung-thuong-hieu\/6-cach-khac-biet-hoa-thuong-hieu-de-ap-dung-nho-thiet-ke-noi-troi\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>6 c\u00e1ch kh\u00e1c bi\u1ec7t h\u00f3a th\u01b0\u01a1ng hi\u1ec7u t\u1eeb t\u01b0 duy thi\u1ebft k\u1ebf.<\/strong><\/a><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-size:18px\">\n<li><a href=\"https:\/\/www.saokim.com.vn\/en\/blog\/xay-dung-thuong-hieu\/doanh-nghiep-nho-chien-thang-nguoi-khong-lo-bang-xay-dung-thuong-hieu-chuyen-nghiep\/\"><strong>Chi\u1ebfn th\u1eafng doanh nghi\u1ec7p l\u1edbn b\u1eb1ng c\u00e1ch x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u chuy\u00ean nghi\u1ec7p.<\/strong><\/a><\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">3. \u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u (Brand Positioning) <\/h3>\n\n\n\n<p><strong>\u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u (Brand Positioning)<\/strong> l\u00e0 h\u00ecnh \u1ea3nh kh\u00e1c bi\u1ec7t \u0111\u01b0\u1ee3c t\u1ea1o d\u1ef1ng nh\u1eb1m ph\u00e2n bi\u1ec7t th\u01b0\u01a1ng hi\u1ec7u n\u00e0y v\u1edbi th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c, v\u1eeba c\u00f3 t\u00ednh ch\u1ea5t thu h\u00fat, h\u1ea5p d\u1eabn c\u00f4ng ch\u00fang m\u1ee5c ti\u00eau v\u1eeba l\u00e0m c\u01a1 s\u1edf l\u00e2u d\u00e0i cho vi\u1ec7c x\u00e2y d\u1ef1ng v\u00e0 qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u. <\/p>\n\n\n\n<p>Theo Philip Kotler,<em> <strong>\u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/strong> l\u00e0 t\u1eadp h\u1ee3p c\u00e1c ho\u1ea1t \u0111\u1ed9ng nh\u1eb1m m\u1ee5c \u0111\u00edch t\u1ea1o ra cho s\u1ea3n ph\u1ea9m v\u00e0 th\u01b0\u01a1ng hi\u1ec7u s\u1ea3n ph\u1ea9m m\u1ed9t v\u1ecb tr\u00ed x\u00e1c \u0111\u1ecbnh (so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh) trong t\u00e2m tr\u00ed c\u1ee7a kh\u00e1ch h\u00e0ng.<\/em><\/p>\n\n\n\n<p><strong>Ti\u1ebfn tr\u00ecnh \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/strong> th\u00f4ng th\u01b0\u1eddng c\u00f3 5 b\u01b0\u1edbc sau \u0111\u00e2y:<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-size:18px\">\n<li>B\u01b0\u1edbc 01: Nghi\u00ean c\u1ee9u m\u1ee5c ti\u00eau doanh nghi\u1ec7p<\/li>\n\n\n\n<li>B\u01b0\u1edbc 02: Nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/li>\n\n\n\n<li>B\u01b0\u1edbc 03: X\u00e1c \u0111\u1ecbnh \u0111i\u1ec3m kh\u00e1c bi\u1ec7t<\/li>\n\n\n\n<li>B\u01b0\u1edbc 04: T\u1ea1o tuy\u00ean b\u1ed1 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/li>\n\n\n\n<li>B\u01b0\u1edbc 05: Tri\u1ec3n khai \u0111\u1ecbnh v\u1ecb m\u1edbi<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>Tr\u01b0\u1edbc khi b\u1eaft tay v\u00e0o th\u1ef1c hi\u1ec7n \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u, b\u1ea1n c\u1ea7n l\u00ean k\u1ebf ho\u1ea1ch r\u00f5 r\u00e0ng t\u00f9y thu\u1ed9c v\u00e0o th\u1ecb tr\u01b0\u1eddng c\u0169ng nh\u01b0 ti\u1ec1m l\u1ef1c c\u1ee7a doanh nghi\u1ec7p b\u1ea1n. Sau \u0111\u00e2y l\u00e0 <strong>09 ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/strong> ph\u1ed5 bi\u1ebfn m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-size:18px\">\n<li>\u0110\u1ecbnh v\u1ecb d\u1ef1a v\u00e0o ch\u1ea5t l\u01b0\u1ee3ng<\/li>\n\n\n\n<li>\u0110\u1ecbnh v\u1ecb d\u1ef1a v\u00e0o t\u00ednh n\u0103ng<\/li>\n\n\n\n<li>\u0110\u1ecbnh v\u1ecb d\u1ef1a v\u00e0o \u0111\u1ed1i th\u1ee7<\/li>\n\n\n\n<li>\u0110\u1ecbnh v\u1ecb d\u1ef1a v\u00e0o gi\u00e1 tr\u1ecb<\/li>\n\n\n\n<li>\u0110\u1ecbnh v\u1ecb d\u1ef1a v\u00e0o c\u00f4ng d\u1ee5ng<\/li>\n\n\n\n<li>\u0110\u1ecbnh v\u1ecb d\u1ef1a v\u00e0o m\u1ed1i quan h\u1ec7<\/li>\n\n\n\n<li>\u0110\u1ecbnh v\u1ecb d\u1ef1a v\u00e0o v\u1ea5n \u0111\u1ec1, gi\u1ea3i ph\u00e1p<\/li>\n\n\n\n<li>\u0110\u1ecbnh v\u1ecb d\u1ef1a v\u00e0o mong \u01b0\u1edbc<\/li>\n\n\n\n<li>\u0110\u1ecbnh v\u1ecb d\u1ef1a v\u00e0o c\u1ea3m x\u00fac<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/02\/dinh-vi-thuong-hieu-cua-mersedes.jpg\" alt=\"Mercedes Benz \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u d\u1ef1a v\u00e0o ch\u1ea5t l\u01b0\u1ee3ng\" class=\"wp-image-27062\" title=\"Mercedes Benz \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u d\u1ef1a v\u00e0o ch\u1ea5t l\u01b0\u1ee3ng\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/02\/dinh-vi-thuong-hieu-cua-mersedes.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/02\/dinh-vi-thuong-hieu-cua-mersedes-300x157.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/02\/dinh-vi-thuong-hieu-cua-mersedes-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\"><em>Mercedes Benz \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u d\u1ef1a v\u00e0o ch\u1ea5t l\u01b0\u1ee3ng<\/em><\/p>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\">\u0110\u1ecdc th\u00eam:<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>T\u00ecm hi\u1ec3u chi ti\u1ebft v\u1ec1 9 <a href=\"https:\/\/www.saokim.com.vn\/en\/blog\/xay-dung-thuong-hieu\/dinh-vi-thuong-hieu-va-9-phuong-phap-brand-positioning\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/nhan-thuc-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a> &#8211; nh\u1eefng \u0111i\u1ec1u nh\u00e0 qu\u1ea3n tr\u1ecb ph\u1ea3i hi\u1ec3u r\u00f5<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">4. H\u00ecnh m\u1eabu th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n\n<p><strong>H\u00ecnh m\u1eabu th\u01b0\u01a1ng hi\u1ec7u<\/strong> <strong>(Brand Archetype)<\/strong> l\u00e0 thu\u1eadt ng\u1eef Nh\u00e0 t\u00e2m l\u00fd h\u1ecdc n\u1ed5i ti\u1ebfng <strong><a href=\"https:\/\/vi.wikipedia.org\/wiki\/Carl_Jung\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Carl Jung<\/a><\/strong> nghi\u00ean c\u1ee9u. Theo \u0111\u00f3, t\u1eeb 12 lo\u1ea1i h\u00ecnh m\u1eabu g\u1eafn li\u1ec1n v\u1edbi 12 nh\u00f3m nhu c\u1ea7u c\u0103n b\u1ea3n nh\u1ea5t c\u1ee7a con ng\u01b0\u1eddi: nhu c\u1ea7u \u0111\u01b0\u1ee3c y\u00eau, nhu c\u1ea7u \u0111\u01b0\u1ee3c ch\u0103m s\u00f3c, nhu c\u1ea7u \u0111\u01b0\u1ee3c b\u1ed3i d\u01b0\u1ee1ng ki\u1ebfn th\u1ee9c,&#8230;&nbsp;<\/p>\n\n\n\n<p>M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh l\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u00f3 kh\u1ea3 n\u0103ng v\u01b0\u1ee3t qua nh\u1eefng thay \u0111\u1ed5i v\u0103n h\u00f3a; c\u00f3 th\u1ec3 mang \u0111\u1ebfn nh\u1eefng l\u1ee3i \u00edch to l\u1edbn cho doanh nghi\u1ec7p. Nh\u01b0 v\u1eady c\u00e2u h\u1ecfi \u0111\u1eb7t ra l\u00e0: Nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0o l\u00e0m n\u00ean m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh?<\/p>\n\n\n\n<p>Sao Kim tin r\u1eb1ng, <strong>h\u00ecnh m\u1eabu th\u01b0\u01a1ng hi\u1ec7u (Brand Archetype)<\/strong> l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 h\u1eefu \u00edch \u0111\u1ec3 t\u1ea1o n\u00ean m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u ho\u00e0n h\u1ea3o. H\u00ecnh m\u1eabu th\u01b0\u01a1ng hi\u1ec7u s\u1ebd th\u1ed5i h\u1ed3n v\u00e0o th\u01b0\u01a1ng hi\u1ec7u, khi\u1ebfn m\u1ed1i quan h\u1ec7 mua &#8211; b\u00e1n \u0111\u01a1n thu\u1ea7n gi\u1eefa ng\u01b0\u1eddi d\u00f9ng v\u00e0 doanh nghi\u1ec7p tr\u1edf th\u00e0nh s\u1ef1 li\u00ean k\u1ebft v\u1ec1 c\u1ea3m x\u00fac.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/11\/12-hinh-mau-thuong-hieu-pho-bien-1.jpg\" alt=\"12 H\u00ecnh m\u1eabu th\u01b0\u01a1ng hi\u1ec7u ph\u1ed5 bi\u1ebfn\" class=\"wp-image-7594\" title=\"12 H\u00ecnh m\u1eabu th\u01b0\u01a1ng hi\u1ec7u ph\u1ed5 bi\u1ebfn\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/11\/12-hinh-mau-thuong-hieu-pho-bien-1.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/11\/12-hinh-mau-thuong-hieu-pho-bien-1-300x300.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/11\/12-hinh-mau-thuong-hieu-pho-bien-1-768x768.jpg 768w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/11\/12-hinh-mau-thuong-hieu-pho-bien-1-80x80.jpg 80w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\"><em>12 H\u00ecnh m\u1eabu th\u01b0\u01a1ng hi\u1ec7u ph\u1ed5 bi\u1ebfn<\/em><\/p>\n\n\n\n<p>S\u1eed d\u1ee5ng h\u00ecnh m\u1eabu th\u01b0\u01a1ng hi\u1ec7u l\u00e0 c\u00e1ch m\u1ea1nh m\u1ebd nh\u1ea5t \u0111\u1ec3 nh\u00e2n c\u00e1ch h\u00f3a v\u00e0 t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>Tr\u01b0\u1edbc khi \u00e1p d\u1ee5ng v\u00e0 x\u00e2y d\u1ef1ng h\u00ecnh m\u1eabu th\u01b0\u01a1ng hi\u1ec7u, b\u1ea1n c\u1ea7n th\u1eadt s\u1ef1 hi\u1ec3u r\u00f5 <strong>th\u01b0\u01a1ng hi\u1ec7u b\u1ea1n \u0111\u1ea1i di\u1ec7n cho \u0111i\u1ec1u g\u00ec<\/strong>, <strong>th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau \u1edf \u0111\u00e2u<\/strong> v\u00e0 li\u1ec7u <strong>kh\u00e1ch h\u00e0ng s\u1ebd suy ngh\u0129, c\u1ea3m nh\u1eadn nh\u01b0 th\u1ebf n\u00e0o v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n<\/strong>.<\/p>\n\n\n\n<p>\u0110\u1ed3ng th\u1eddi, h\u00e3y c\u00e2n nh\u1eafc th\u00eam li\u1ec7u doanh nghi\u1ec7p c\u1ee7a b\u1ea1n mu\u1ed1n x\u00e2y d\u1ef1ng <strong>nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u<\/strong> (Brand Awareness) nh\u01b0 th\u1ebf n\u00e0o.<\/p>\n\n\n<span style=\"--tl-form-height-m:755px;--tl-form-height-t:640.594px;--tl-form-height-d:640.594px;\" class=\"tl-placeholder-f-type-shortcode_49187 tl-preload-form\"><span><\/span><\/span>\n\n\n<p>N\u1ebfu b\u1ea1n mu\u1ed1n n\u1eafm r\u00f5 h\u01a1n v\u1ec1 12 h\u00ecnh m\u1eabu th\u01b0\u01a1ng hi\u1ec7u v\u00e0 n\u00ean \u00e1p d\u1ee5ng h\u00ecnh m\u1eabu n\u00e0o cho chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n h\u00e3y tham kh\u1ea3o b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y:<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-size:18px\">\n<li><strong><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/hinh-mau-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\">S\u1ee9c m\u1ea1nh c\u1ee7a H\u00ecnh m\u1eabu th\u01b0\u01a1ng hi\u1ec7u<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/cach-ap-dung-hinh-mau-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\">C\u00e1ch \u00e1p d\u1ee5ng h\u00ecnh m\u1eabu th\u01b0\u01a1ng hi\u1ec7u<\/a><\/strong><\/li>\n\n\n\n<li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/nhan-thuc-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a><\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">5. T\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u (Brand Personality)<\/h3>\n\n\n\n<p>Theo <strong><a href=\"https:\/\/de.linkedin.com\/in\/harmanus\/en\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Ben Harmanus<\/a><\/strong> , Gi\u00e1m \u0111\u1ed1c Th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a EMEA, \u0111\u00e3 n\u00f3i:&nbsp;<\/p>\n\n\n\n<p>&#8220;<strong>T\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u <meta charset=\"utf-8\">(Brand Personality) <\/strong>l\u00e0 m\u1ed9t t\u1eadp h\u1ee3p c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a con ng\u01b0\u1eddi x\u00e1c \u0111\u1ecbnh m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u. Nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m n\u00e0y l\u00e0m cho m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c bi\u1ec7t v\u1edbi nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c v\u00e0 l\u00e0m cho th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3 tr\u1edf n\u00ean \u0111\u1ed9c nh\u1ea5t.&#8221;<\/p>\n\n\n\n<p>Vi\u1ec7c x\u00e2y d\u1ef1ng <strong>t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u<\/strong> l\u00e0m \u0111\u1eadm n\u00e9t s\u1ef1 kh\u00e1c bi\u1ec7t c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, kh\u1eafc s\u00e2u v\u00e0o s\u1ef1 ghi nh\u1edb c\u1ee7a kh\u00e1ch h\u00e0ng, th\u00fac \u0111\u1ea9y mua h\u00e0ng, t\u1ea1o c\u1ea3m gi\u00e1c th\u00e2n thi\u1ec7n v\u00e0 truy\u1ec1n t\u1ea3i \u0111\u01b0\u1ee3c c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>Chuy\u00ean gia th\u01b0\u01a1ng hi\u1ec7u Jennifer Aaker \u0111\u00e3 \u0111\u1ec1 c\u1eadp \u0111\u1ebfn 5 kh\u00eda c\u1ea1nh kh\u00e1c bi\u1ec7t c\u1ee7a t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u trong m\u1ed9t b\u00e0i b\u00e1o tr\u00ean T\u1ea1p ch\u00ed Nghi\u00ean c\u1ee9u Ti\u1ebfp th\u1ecb n\u0103m 1997 \u0111\u00f3 l\u00e0:<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-size:18px\">\n<li>Ch\u00e2n th\u00e0nh<\/li>\n\n\n\n<li>S\u00f4i n\u1ed5i<\/li>\n\n\n\n<li>N\u0103ng l\u1ef1c<\/li>\n\n\n\n<li>Tinh t\u1ebf<\/li>\n\n\n\n<li>M\u1ea1nh m\u1ebd<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>C\u00e2u h\u1ecfi \u0111\u1eb7t ra l\u00e0 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 \u00e1p d\u1ee5ng t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u ph\u00f9 h\u1ee3p v\u1edbi h\u00ecnh m\u1eabu th\u01b0\u01a1ng hi\u1ec7u? V\u00e0 \u0111\u1ec3 tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi \u0111\u00f3 b\u1ea1n n\u00ean tham kh\u1ea3o b\u00e0i vi\u1ebft sau:<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-size:18px\">\n<li>4 B\u01b0\u1edbc <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/tinh-cach-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>x\u00e1c \u0111\u1ecbnh t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a><\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"887\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/02\/lua-chon-mau-sac-theo-tinh-cach-thuong-hieu.jpg\" alt=\"T\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u v\u00e0 m\u00e0u s\u1eafc \u0111\u1eb7c tr\u01b0ng\" class=\"wp-image-27063\" title=\"T\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u v\u00e0 m\u00e0u s\u1eafc \u0111\u1eb7c tr\u01b0ng\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/02\/lua-chon-mau-sac-theo-tinh-cach-thuong-hieu.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/02\/lua-chon-mau-sac-theo-tinh-cach-thuong-hieu-300x222.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/02\/lua-chon-mau-sac-theo-tinh-cach-thuong-hieu-768x568.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p class=\"has-text-align-center\"><em>T\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u v\u00e0 m\u00e0u s\u1eafc \u0111\u1eb7c tr\u01b0ng<\/em><\/p>\n\n\n\n<p>\u0110\u1ebfn v\u1edbi Coca-Cola, Th\u00f4ng qua qu\u1ea3ng c\u00e1o v\u00e0 truy\u1ec1n th\u00f4ng, h\u1ecd lu\u00f4n th\u1ec3 hi\u1ec7n nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m vui v\u1ebb v\u00e0 c\u00f3 ph\u1ea7n k\u1ef3 di\u1ec7u, m\u00e0 ch\u00fang ta li\u00ean k\u1ebft v\u1edbi s\u1ef1 th\u00edch th\u00fa. T\u00ednh c\u00e1ch c\u1ee7a Coca-Cola l\u00e0 v\u00f4 t\u01b0 v\u00e0 vui v\u1ebb y\u00eau th\u01b0\u01a1ng, khuy\u1ebfn kh\u00edch kh\u00e1n gi\u1ea3 qu\u00ean \u0111i n\u1ed7i s\u1ee3 h\u00e3i v\u00e0 c\u0103ng th\u1eb3ng c\u1ee7a h\u1ecd v\u00e0 t\u1eadn h\u01b0\u1edfng kho\u1ea3nh kh\u1eafc v\u1edbi &#8220;A coke and a smile&#8221;.<\/p>\n\n\n\n<p><strong>Nh\u1eadn d\u1ea1ng th\u01b0\u01a1ng hi\u1ec7u<\/strong>: R\u1ea1ng r\u1ee1<\/p>\n\n\n\n<p><strong>Ng\u00f4n ng\u1eef<\/strong>: Vui v\u1ebb<\/p>\n\n\n\n<p><strong>Giai \u0111i\u1ec7u c\u1ee7a gi\u1ecdng n\u00f3i (Tone of voice):<\/strong> Nhi\u1ec7t t\u00ecnh, nhi\u1ec7t th\u00e0nh&nbsp;<\/p>\n\n\n\n<p><strong>\u0110\u1eb7c \u0111i\u1ec3m<\/strong>: L\u1ea1c quan \/ Vui v\u1ebb Y\u00eau th\u01b0\u01a1ng<\/p>\n\n\n\n<p><strong>\u0110\u1ed9ng l\u1ef1c<\/strong>: Ni\u1ec1m vui<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Open That Coca-Cola (Music by Tyler, The Creator)\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/eOMhOjgNd7Q?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/www.saokim.com.vn\/en\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><em>Chi\u1ebfn d\u1ecbch Open That Coca-Cola g\u00e2y \u0111\u01b0\u1ee3c ti\u1ebfng vang t\u1ed1t v\u00ec&nbsp; th\u1ec3 hi\u1ec7n t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u (Ngu\u1ed3n: Youtube)<\/em><\/p>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">6. T\u00ean th\u01b0\u01a1ng hi\u1ec7u (Brand name)<\/h3>\n\n\n\n<p>T\u00ean th\u01b0\u01a1ng hi\u1ec7u (Brand Name) l\u00e0 m\u1ed9t c\u1ee5m t\u1eeb hay t\u1eeb ng\u1eafn m\u00e0 ng\u01b0\u1eddi ch\u1ee7 doanh nghi\u1ec7p, \u0111\u1ea1i di\u1ec7n s\u00e1ng l\u1eadp doanh nghi\u1ec7p \u0111\u1eb7t cho m\u1ed9t d\u00f2ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 m\u00e0 h\u1ecd \u0111ang kinh doanh.&nbsp;<\/p>\n\n\n\n<p>CEO c\u1ee7a Amazon \u2013 <strong><a href=\"https:\/\/vi.wikipedia.org\/wiki\/Jeff_Bezos\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Jeff Bezos<\/a><\/strong> \u0111\u1ed3ng th\u1eddi c\u0169ng \u0111\u01b0a ra m\u1ed9t \u0111\u1ecbnh ngh\u0129a v\u1ec1 brand: \u201cTh\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n s\u1ebd l\u00e0 nh\u1eefng g\u00ec ng\u01b0\u1eddi ta n\u00f3i v\u1ec1 khi b\u1ea1n kh\u00f4ng \u1edf \u0111\u00f3.\u201d<\/p>\n\n\n\n<p>T\u00ean th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t trong nh\u1eefng quy\u1ebft \u0111\u1ecbnh kh\u00f4ng th\u1ec3 thi\u1ebfu trong qu\u00e1 tr\u00ecnh t\u1ea1o l\u1eadp v\u00e0 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u. M\u1ed9t c\u00e1i t\u00ean hi\u1ec7u qu\u1ea3 s\u1ebd kh\u00f4ng ch\u1ec9 gi\u00fap doanh nghi\u1ec7p kh\u1eb3ng \u0111\u1ecbnh s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a m\u00ecnh tr\u00ean th\u01b0\u01a1ng tr\u01b0\u1eddng, gi\u00fap kh\u00e1ch h\u00e0ng d\u1ec5 g\u1ecdi t\u00ean v\u00e0 mua s\u1ea3n ph\u1ea9m.<\/p>\n\n\n\n<p>C\u00e2u h\u1ecfi \u0111\u1eb7t ra \u1edf \u0111\u00e2y th\u1ebf n\u00e0o l\u00e0 t\u00ean th\u01b0\u01a1ng hi\u1ec7u t\u1ed1t?<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-size:18px\">\n<li>\u0110\u1ed9c \u0111\u00e1o, li\u00ean quan: c\u00f3 \u00fd ngh\u0129a hay, li\u00ean quan \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u, c\u00f3 kh\u1ea3 n\u0103ng ph\u00e2n bi\u1ec7t v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c.<\/li>\n\n\n\n<li>D\u1ec5 \u0111\u1ecdc, d\u1ec5 nh\u1edb<\/li>\n\n\n\n<li>B\u1ea3o h\u1ed9 th\u01b0\u01a1ng hi\u1ec7u<\/li>\n\n\n\n<li>Kh\u1ea3 n\u0103ng \u1ee9ng d\u1ee5ng: t\u1ed1t nh\u1ea5t l\u00e0 s\u1eb5n c\u00f3 t\u00ean mi\u1ec1n.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>C\u00f3 th\u1ec3 b\u1ea1n s\u1ebd th\u00edch<\/strong>:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-size:18px\">\n<li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/dat-ten-thuong-hieu-chuyen-nghiep\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>101 \u0111i\u1ec1u c\u1ea7n bi\u1ebft v\u1ec1 \u0111\u1eb7t t\u00ean th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a><\/li>\n\n\n\n<li>12 <a href=\"https:\/\/www.saokim.com.vn\/en\/blog\/nhan-dien-thuong-hieu\/12-cach-dat-ten-thuong-hieu-khong-giong-ai\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>C\u00e1ch \u0111\u1eb7t t\u00ean th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a> gi\u00fap b\u1ea1n tr\u1edf n\u00ean kh\u00e1c bi\u1ec7t<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Khi \u0111\u1eb7t t\u00ean th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n ph\u1ea3i xem x\u00e9t nh\u1eefng v\u1ea5n \u0111\u1ec1 chi\u1ebfn l\u01b0\u1ee3c sau:<\/strong><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-size:18px\">\n<li>\u0110\u1eb7t t\u00ean cho s\u1ea3n ph\u1ea9m m\u1edbi hay \u0111\u1ed5i t\u00ean cho s\u1ea3n ph\u1ea9m hi\u1ec7n th\u1eddi?<\/li>\n\n\n\n<li>S\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c g\u1eafn th\u01b0\u01a1ng hi\u1ec7u c\u00f3 \u0111\u1ecbnh h\u01b0\u1edbng kinh doanh qu\u1ed1c t\u1ebf kh\u00f4ng?<\/li>\n\n\n\n<li>B\u1ea3n th\u00e2n s\u1ea3n ph\u1ea9m v\u00e0 th\u1ecb tr\u01b0\u1eddng c\u00f3 cho ph\u00e9p th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c b\u1ea3o h\u1ed9 hay kh\u00f4ng?<\/li>\n\n\n\n<li>Th\u01b0\u01a1ng hi\u1ec7u c\u00f3 ph\u1ea3i l\u00e0 k\u1ebft qu\u1ea3 c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c m\u1edf r\u1ed9ng d\u00f2ng s\u1ea3n ph\u1ea9m, l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a d\u00f2ng s\u1ea3n ph\u1ea9m n\u00e0o \u0111\u00f3 hay chi\u1ebfn l\u01b0\u1ee3c m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng?<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/02\/logo-hyundai.jpg\" alt=\"\u201cHyundai\u201d trong ti\u1ebfng H\u00e0n c\u00f3 ngh\u0129a l\u00e0 Hi\u1ec7n \u0111\u1ea1i\" class=\"wp-image-27064\" title=\"\u201cHyundai\u201d trong ti\u1ebfng H\u00e0n c\u00f3 ngh\u0129a l\u00e0 Hi\u1ec7n \u0111\u1ea1i\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/02\/logo-hyundai.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/02\/logo-hyundai-300x157.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/02\/logo-hyundai-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\"><em>\u201cHyundai\u201d trong ti\u1ebfng H\u00e0n c\u00f3 ngh\u0129a l\u00e0 Hi\u1ec7n \u0111\u1ea1i<\/em><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Khi \u0111\u1eb7t t\u00ean cho m\u1ed9t s\u1ea3n ph\u1ea9m, doanh nghi\u1ec7p c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn theo c\u00e1c g\u1ee3i \u00fd: ch\u1ecdn t\u00ean ng\u01b0\u1eddi (Honda), t\u00ean \u0111\u1ecba danh (V\u1ea1n Ph\u00fac), m\u1ee9c ch\u1ea5t l\u01b0\u1ee3ng hay m\u1ee9c gi\u00e1, t\u00ean bi\u1ec3u th\u1ecb cho m\u1ed9t l\u1ed1i s\u1ed1ng (Thanh L\u1ecbch) ho\u1eb7c m\u1ed9t c\u00e1i t\u00ean t\u1ef1 do\u2026<\/p>\n\n\n\n<p>Th\u1ebf nh\u01b0ng, \u0111\u1eb7t t\u00ean th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t quy tr\u00ecnh k\u1ef9 l\u01b0\u1ee1ng, ph\u1ee9c t\u1ea1p v\u1edbi nhi\u1ec1u c\u00f4ng \u0111o\u1ea1n. Quy tr\u00ecnh \u0111\u1eb7t t\u00ean th\u01b0\u01a1ng hi\u1ec7u s\u1ebd t\u00f9y thu\u1ed9c v\u00e0o doanh nghi\u1ec7p b\u1ea1n ho\u1eb7c Agency m\u00e0 b\u1ea1n l\u1ef1a ch\u1ecdn l\u00e0m \u0111\u1ed1i t\u00e1c.&nbsp;<\/p>\n\n\n\n<p>T\u1ea1i <strong>Sao Kim<\/strong>, ch\u00fang t\u00f4i \u00e1p d\u1ee5ng quy tr\u00ecnh \u0111\u1eb7t t\u00ean th\u01b0\u01a1ng hi\u1ec7u g\u1ed3m 5 b\u01b0\u1edbc, s\u00e1ng t\u1ea1o theo chu\u1ea9n qu\u1ed1c t\u1ebf \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o mang l\u1ea1i s\u1ef1 th\u00e0nh c\u00f4ng cho d\u1ef1 \u00e1n c\u1ee7a b\u1ea1n.&nbsp;<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>B\u01b0\u1edbc 01: Nghi\u00ean c\u1ee9u v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng<\/strong><\/p>\n\n\n\n<p>Nghi\u00ean c\u1ee9u s\u1ea3n ph\u1ea9m, nhu c\u1ea7u kh\u00e1ch h\u00e0ng \u0111\u1ed3ng th\u1eddi ph\u1ed1i h\u1ee3p ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. T\u1eeb \u0111\u00f3, \u0111\u1ec1 xu\u1ea5t v\u1ecb th\u1ebf c\u1ea1nh tranh \u0111\u1ec3 t\u1eeb \u0111\u00f3 b\u1eaft \u0111\u1ea7u qu\u00e1 tr\u00ecnh s\u00e1ng t\u1ea1o.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>B\u01b0\u1edbc 02: X\u00e1c l\u1eadp \u0111\u1ecbnh h\u01b0\u1edbng s\u00e1ng t\u1ea1o<\/strong><\/p>\n\n\n\n<p>Th\u00f4ng qua c\u00e1c c\u00e2u h\u1ecfi \u0111\u01b0\u1ee3c \u0111\u1ecbnh h\u01b0\u1edbng tr\u01b0\u1edbc, Sao Kim s\u1ebd n\u1eafm b\u1eaft t\u1eebng y\u00eau c\u1ea7u c\u1ee5 th\u1ec3 nh\u1ea5t c\u1ee7a d\u1ef1 \u00e1n \u0111\u1eb7t t\u00ean th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>B\u01b0\u1edbc 03: S\u00e1ng t\u00e1c v\u00e0 thuy\u1ebft minh ph\u01b0\u01a1ng \u00e1n<\/strong><\/p>\n\n\n\n<p>M\u1ed9t nh\u00f3m bao g\u1ed3m c\u00e1c chuy\u00ean vi\u00ean t\u01b0 v\u1ea5n chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 copywriter s\u1ebd c\u00f9ng l\u00e0m vi\u1ec7c \u0111\u1ec3 \u0111\u01b0a ra danh s\u00e1ch c\u00e1c ph\u01b0\u01a1ng \u00e1n t\u00ean th\u01b0\u01a1ng hi\u1ec7u ph\u00f9 h\u1ee3p t\u1eeb \u0111\u00f3 gi\u00fap kh\u00e1ch h\u00e0ng l\u1ef1a ch\u1ecdn \u0111\u01b0\u1ee3c ph\u01b0\u01a1ng \u00e1n t\u1ed1i \u01b0u nh\u1ea5t.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>B\u01b0\u1edbc 04: Ki\u1ec3m tra \u0111\u0103ng k\u00fd nh\u00e3n hi\u1ec7u h\u00e0ng h\u00f3a<\/strong><\/p>\n\n\n\n<p>\u1ede b\u01b0\u1edbc n\u00e0y, Sao Kim ti\u1ebfn h\u00e0nh ki\u1ec3m tra kh\u1ea3 n\u0103ng b\u1ea3o h\u1ed9 nh\u00e3n hi\u1ec7u h\u00e0ng h\u00f3a v\u1edbi nh\u00f3m lu\u1eadt s\u01b0 t\u01b0 v\u1ea5n \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o kh\u1ea3 n\u0103ng b\u1ea3o h\u1ed9 nh\u00e3n hi\u1ec7u \u1edf m\u1ee9c cao nh\u1ea5t.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>B\u01b0\u1edbc 05: Ki\u1ec3m tra \u1ee9ng d\u1ee5ng th\u1ef1c t\u1ebf<\/strong><\/p>\n\n\n\n<p>Ki\u1ec3m tra, \u0111\u00e1nh gi\u00e1 v\u1ec1 kh\u1ea3 n\u0103ng s\u1eed d\u1ee5ng, t\u00ednh t\u01b0\u01a1ng t\u00e1c, kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb trong v\u0103n b\u1ea3n, trong thi\u1ebft k\u1ebf, in \u1ea5n \u2026<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p style=\"font-size:18px\"><em>&gt; Tham kh\u1ea3o ngay <a href=\"https:\/\/www.saokim.com.vn\/en\/dich-vu\/dat-ten-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>d\u1ecbch v\u1ee5 \u0111\u1eb7t t\u00ean th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a> c\u1ee7a Sao Kim, gi\u00fap b\u1ea1n ki\u1ebfn t\u1ea1o th\u01b0\u01a1ng hi\u1ec7u ho\u00e0n h\u1ea3o t\u1eeb \u0111\u1ea7u<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">7. Logo<\/h3>\n\n\n\n<p>Theo <a href=\"https:\/\/vi.wikipedia.org\/wiki\/Bi%E1%BB%83u_tr%C6%B0ng\" target=\"_blank\" rel=\"noopener\"><strong>Wikipedia<\/strong><\/a> \u201c<strong>Logo <\/strong>hay Bi\u1ec3u tr\u01b0ng (t\u1eeb ti\u1ebfng Anh, v\u1eafn t\u1eaft t\u1eeb logotype) l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 \u0111\u1ed3 h\u1ecda (k\u00fd hi\u1ec7u, ch\u1eef bi\u1ec3u th\u1ecb, bi\u1ec3u t\u01b0\u1ee3ng, h\u00ecnh t\u01b0\u1ee3ng&#8230;) k\u1ebft h\u1ee3p v\u1edbi c\u00e1ch th\u1ee9c th\u1ec3 hi\u1ec7n n\u00f3 t\u1ea1o th\u00e0nh: m\u1ed9t nh\u00e3n hi\u1ec7u hay th\u01b0\u01a1ng hi\u1ec7u, h\u00ecnh \u1ea3nh \u0111\u1ea1i di\u1ec7n cho m\u1ed9t c\u00f4ng ty hay c\u00e1c t\u1ed5 ch\u1ee9c phi th\u01b0\u01a1ng m\u1ea1i, h\u00ecnh \u1ea3nh bi\u1ec3u th\u1ecb m\u1ed9t s\u1ef1 ki\u1ec7n, m\u1ed9t cu\u1ed9c thi, m\u1ed9t phong tr\u00e0o hay m\u1ed9t c\u00e1 nh\u00e2n n\u00e0o \u0111\u00f3.\u201d<\/p>\n\n\n\n<p>Trong thi\u1ebft k\u1ebf v\u00e0 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u, vi\u1ec7c l\u1ef1a ch\u1ecdn v\u00e0 thi\u1ebft k\u1ebf h\u1ec7 th\u1ed1ng t\u00edn hi\u1ec7u th\u01b0\u01a1ng hi\u1ec7u c\u00f3 vai tr\u00f2 quan tr\u1ecdng.<\/p>\n\n\n\n<p>Trong \u0111\u00f3, Logo v\u1edbi t\u01b0 c\u00e1ch l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 tr\u1ecdng y\u1ebfu c\u1ee7a truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u, \u0111\u00f3ng m\u1ed9t vai tr\u00f2 r\u1ea5t quan tr\u1ecdng trong vi\u1ec7c truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p \u0111\u1ebfn v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 c\u00f4ng ch\u00fang.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"603\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/01\/Saokim.com_.vn-Logo-Thie\u0302n-Nam-.png\" alt=\"Thi\u1ebft k\u1ebf Logo ng\u00e0nh x\u00e2y d\u1ef1ng - Case Thi\u00ean Nam\" class=\"wp-image-5554\" title=\"Logo Thi\u00ean Nam Group do Sao Kim thi\u1ebft k\u1ebf\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/01\/Saokim.com_.vn-Logo-Thie\u0302n-Nam-.png 900w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/01\/Saokim.com_.vn-Logo-Thie\u0302n-Nam--300x201.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/01\/Saokim.com_.vn-Logo-Thie\u0302n-Nam--768x515.png 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\"><em>Logo Thi\u00ean Nam Group do Sao Kim thi\u1ebft k\u1ebf<\/em><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Sao Kim<\/strong> v\u1edbi nh\u1eefng chuy\u00ean gia th\u01b0\u01a1ng hi\u1ec7u h\u00e0ng \u0111\u1ea7u, \u0111\u00e3 li\u1ec7t k\u00ea m\u1ed9t s\u1ed1 nguy\u00ean t\u1eafc c\u01a1 b\u1ea3n khi x\u00e2y d\u1ef1ng v\u00e0 thi\u1ebft k\u1ebf logo hi v\u1ecdng s\u1ebd h\u1eefu \u00edch \u0111\u1ed1i v\u1edbi b\u1ea1n:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-size:18px\">\n<li>\u0110\u01a1n gi\u1ea3n, d\u1ec5 nh\u1eadn bi\u1ebft v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng ph\u00e2n bi\u1ec7t cao<\/li>\n\n\n\n<li>Th\u1ec3 hi\u1ec7n h\u00ecnh \u1ea3nh c\u1ee7a doanh nghi\u1ec7p<\/li>\n\n\n\n<li>C\u00f3 t\u00ednh m\u1ef9 thu\u1eadt cao v\u00e0 ph\u1ea3i t\u1ea1o \u0111\u01b0\u1ee3c \u1ea5n t\u01b0\u1ee3ng nh\u1edd s\u1ef1 \u0111\u1eb7c s\u1eafc<\/li>\n\n\n\n<li>\u0110\u1ea3m b\u1ea3o r\u00f5 n\u00e9t \u1edf m\u1ecdi k\u00edch c\u1ee1 v\u00e0 d\u1ec5 t\u00e1i t\u1ea1o tr\u00ean c\u00e1c ch\u1ea5t li\u1ec7u kh\u00e1c nhau<\/li>\n\n\n\n<li>Bi\u1ec3u tr\u01b0ng v\u1eabn \u0111\u1eb9p khi \u0111\u01b0\u1ee3c in b\u1eb1ng m\u00e0u \u0111en tr\u1eafng<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>Hi\u1ec7n nay, logo kh\u00f4ng ch\u1ec9 l\u00e0 t\u00edn hi\u1ec7u c\u00f3 vai tr\u00f2 quan tr\u1ecdng trong ho\u1ea1t \u0111\u1ed9ng x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u m\u00e0 h\u01a1n th\u1ebf n\u1eefa, n\u00f3 l\u00e0 t\u00e0i s\u1ea3n v\u00f4 h\u00ecnh c\u1ee7a t\u1ed5 ch\u1ee9c hay doanh nghi\u1ec7p trong s\u1ef1 bi\u1ec3u \u0111\u1ea1t h\u1ec7 th\u1ed1ng gi\u00e1 tr\u1ecb c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><em>&gt; K\u1ebft n\u1ed1i ngay v\u1edbi Sao Kim \u0111\u1ec3 tri\u1ec3n khai <a href=\"https:\/\/www.saokim.com.vn\/en\/dich-vu\/thiet-ke-logo\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>thi\u1ebft k\u1ebf logo<\/strong><\/a>, ki\u1ebfn t\u1ea1o th\u01b0\u01a1ng hi\u1ec7u \u0111\u1eb3ng c\u1ea5p c\u1ee7a b\u1ea1n ngay h\u00f4m nay!<\/em><\/p>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">8. Tagline (or Brand Slogan)<\/h3>\n\n\n\n<p>C\u00f9ng v\u1edbi t\u00ean th\u01b0\u01a1ng hi\u1ec7u, tagline l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng c\u1ee7a m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u. Tagline v\u1ec1 c\u01a1 b\u1ea3n l\u00e0 th\u00f4ng \u0111i\u1ec7p m\u00e0 th\u01b0\u01a1ng hi\u1ec7u mu\u1ed1n truy\u1ec1n \u0111\u1ea1t m\u1ed9t c\u00e1ch ng\u1eafn g\u1ecdn v\u00e0 s\u00e2u s\u1eafc nh\u1ea5t c\u00e1c t\u00ednh n\u0103ng c\u1ee7a s\u1ea3n ph\u1ea9m \u0111\u1ebfn kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p>N\u1ebfu slogan l\u00e0 m\u1ed9t c\u00e2u v\u0103n ng\u1eafn g\u1ecdn mang t\u00ednh m\u00f4 t\u1ea3 v\u1ec1 t\u00ednh ch\u1ea5t c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, th\u01b0\u1eddng d\u00f9ng \u0111\u1ec3 g\u1eedi g\u1eafm l\u1eddi h\u1ee9a, gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i hay h\u01b0\u1edbng ph\u00e1t tri\u1ec3n c\u1ee7a s\u1ea3n ph\u1ea9m th\u00ec tagline l\u1ea1i \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m v\u00e0 tri\u1ebft l\u00fd kinh doanh c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n<p>V\u1ecb tr\u00ed c\u1ee7a n\u00f3 th\u01b0\u1eddng \u1edf cu\u1ed1i c\u00e1c \u0111o\u1ea1n qu\u1ea3ng c\u00e1o, clip gi\u1edbi thi\u1ec7u doanh nghi\u1ec7p hay chi\u1ebfn d\u1ecbch. \u0110\u00f4i khi tagline kh\u00f4ng li\u00ean quan g\u00ec \u0111\u1ebfn s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 nh\u01b0ng l\u1ea1i t\u1ea1o n\u00ean \u1ea5n t\u01b0\u1ee3ng khi\u1ebfn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau lu\u00f4n nh\u1edb t\u1edbi nh\u00e3n h\u00e0ng.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5: Biti&#8217;s -Tagline: \u201cN\u00e2ng niu b\u00e0n ch\u00e2n Vi\u1ec7t\u201d.<\/p>\n\n\n\n<p>\u0110\u00e2y l\u00e0 Tagline g\u1eafn li\u1ec1n li\u1ec1n v\u1edbi th\u01b0\u01a1ng hi\u1ec7u Biti&#8217;s qua nhi\u1ec1u n\u0103m t\u1ed3n t\u1ea1i tr\u00ean th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t. Tagline th\u1ec3 hi\u1ec3n \u00fd ngh\u0129a, h\u00ecnh \u1ea3nh v\u00e0 kh\u01a1i g\u1ee3i gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t kh\u00f4ng ch\u1ec9 trong n\u01b0\u1edbc m\u00e0 c\u00f2n sang nh\u1eefng qu\u1ed1c gia kh\u00e1c.<\/p>\n\n\n\n<p>Slogan: \u201c\u0110i \u0111\u1ec3 tr\u1edf v\u1ec1\u201d, Slogan n\u1ed5i ti\u1ebfng \u0111\u00e1nh d\u1ea5u s\u1ef1 tr\u1edf l\u1ea1i c\u1ee7a Biti&#8217;s trong th\u1eddi gian d\u00e0i b\u00e3o h\u00f2a. \u201c\u0110i \u0111\u1ec3 tr\u1edf v\u1ec1\u201d \u0111\u00e3 r\u1ea5t th\u00e0nh c\u00f4ng trong c\u00e1c chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng Marketing c\u1ee7a Biti&#8217;s, v\u1ef1c d\u1eady s\u1ef1 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd c\u1ee7a Biti&#8217;s trong nh\u1eefng n\u0103m qua.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/02\/tagline-cua-bitis.jpg\" alt=\"Tagline &quot;N\u00e2ng niu b\u00e0n ch\u00e2n Vi\u1ec7t&quot; c\u1ee7a Biti\u2019s\" class=\"wp-image-27066\" title=\"Tagline &quot;N\u00e2ng niu b\u00e0n ch\u00e2n Vi\u1ec7t&quot; c\u1ee7a Biti\u2019s\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/02\/tagline-cua-bitis.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/02\/tagline-cua-bitis-300x157.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/02\/tagline-cua-bitis-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\"><em>Tagline &#8220;N\u00e2ng niu b\u00e0n ch\u00e2n Vi\u1ec7t&#8221; c\u1ee7a Biti\u2019s<\/em><\/p>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-black-color has-text-color\">Khi n\u00e0o s\u1eed d\u1ee5ng Tagline vs Slogan?<\/h4>\n\n\n\n<p>Kh\u00e1i ni\u1ec7m Tagline v\u00e0 Slogan r\u1ea5t hay b\u1ecb hi\u1ec3u nh\u1ea7m l\u1eabn nhau khi s\u1eed d\u1ee5ng trong th\u1ef1c t\u1ebf. \u0110\u1ec3 hi\u1ec3u \u0111\u00fang s\u1eed d\u1ee5ng Tagline khi n\u00e0o? s\u1eed d\u1ee5ng Slogan khi n\u00e0o n\u00ean b\u1eaft \u0111\u1ea7u t\u1eeb c\u00e2u chuy\u1ec7n Marketing.<\/p>\n\n\n\n<p>Ban \u0111\u1ea7u c\u00e1c doanh nghi\u1ec7p s\u1eed d\u1ee5ng Marketing \u0111\u1ec3 th\u00fac \u0111\u1ea9y ho\u1ea1t \u0111\u1ed9ng kinh doanh, slogan l\u00e0 c\u00e2u kh\u1ea9u hi\u1ec7u (th\u1ea7n ch\u00fa) \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng ph\u1ed5 bi\u1ebfn \u0111\u1ec3 nh\u1eafc nh\u1edf v\u1ec1 m\u1ed9t th\u00f4ng \u0111i\u1ec7p ng\u1eafn g\u1ecdn n\u00e0o \u0111\u00f3.<\/p>\n\n\n\n<p>Nh\u01b0ng, khi doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n l\u00e2u d\u00e0i, c\u00e1c chuy\u00ean gia marketing hi\u1ec3u r\u1eb1ng s\u1ea3n ph\u1ea9m, th\u1ecb tr\u01b0\u1eddng, m\u00f4 h\u00ecnh kinh doanh c\u00f3 th\u1ec3 thay \u0111\u1ed5i nhanh, h\u1ecd c\u1ea7n ph\u1ea3i t\u1eadp trung v\u00e0o x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 \u0111\u01b0a doanh nghi\u1ec7p c\u1ee7a m\u00ecnh v\u01b0\u1ee3t th\u1eddi \u0111\u1ea1i, t\u1ea1o \u0111\u1ed9ng l\u1ef1c t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng h\u01a1n. Khi \u0111\u00f3, sinh ra kh\u00e1i ni\u1ec7m l\u00e0 &#8220;Brand Slogan&#8221;.<\/p>\n\n\n\n<p>Tuy nhi\u00ean, &#8220;Brand Slogan&#8221; hay b\u1ecb nh\u1ea7m l\u1eabn v\u1edbi Slogan, do \u0111\u00f3, c\u00e1c chuy\u00ean gia s\u1eed d\u1ee5ng &#8220;Tagline&#8221; \u0111\u1ec3 thay th\u1ebf t\u00ean g\u1ecdi Brand Slogan.<\/p>\n\n\n\n<p>M\u1eb7c d\u00f9 v\u1eady, Tagline l\u00e0 m\u1ed9t t\u1eeb chuy\u00ean ngh\u00e0nh, Slogan l\u00e0 c\u1ee5m t\u1eeb mang t\u00ednh ph\u1ed5 qu\u00e1t. T\u00f4i cho r\u1eb1ng s\u1eed d\u1ee5ng chung c\u0169ng ho\u00e0n to\u00e0n \u0111\u01b0\u1ee3c. \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 c\u00e2u chuy\u1ec7n b\u1ea1n \u0111ang n\u00f3i \u0111\u1ebfn \u0111\u01b0\u1ee3c \u0111\u1eb7t trong b\u1ed1i c\u1ea3nh n\u00e0o (tri\u1ec3n khai chi\u1ebfn d\u1ecbch marketing hay l\u00e0 truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u)<\/p>\n\n\n\n<p><em>NOTE: Trong cu\u1ed1n s\u00e1ch <a href=\"https:\/\/drive.google.com\/file\/d\/1_MlZEbSHBYuqWCGFIFm0m7USGxWzNsCZ\/view?usp=sharing\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>B2B Brand Management c\u1ee7a Philip Kotler<\/strong><\/a> (Trang 92), \u00f4ng \u1ea5y c\u0169ng n\u00f3i r\u1eb1ng Tagline (hay c\u00f2n g\u1ecdi l\u00e0 Slogan) l\u00e0 th\u00e0nh ph\u1ea7n c\u1ed1t l\u00f5i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">9. Brand Story (C\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u)<\/h3>\n\n\n\n<p><strong>Brand Story (C\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u) <\/strong>l\u00e0 c\u00e2u chuy\u1ec7n k\u1ec3 v\u1ec1 ch\u00ednh th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n: k\u1ec3 t\u1eeb nh\u1eefng ng\u00e0y h\u1ed3ng hoang, doanh nghi\u1ec7p m\u1edbi ra \u0111\u1eddi, qu\u00e1 tr\u00ecnh b\u1ea1n \u0111eo \u0111u\u1ed5i m\u1ee5c ti\u00eau, cho \u0111\u1ebfn l\u00fac n\u00f3 ph\u00e1t tri\u1ec3n th\u00e0nh c\u00f4ng v\u00e0 r\u1ef1c r\u1ee1 nh\u01b0 h\u00f4m nay.<\/p>\n\n\n\n<p>Con ng\u01b0\u1eddi ai c\u0169ng th\u00edch \u0111\u01b0\u1ee3c nghe k\u1ec3 chuy\u1ec7n. V\u00e0 s\u1ef1 th\u1eadt \u0111\u00fang l\u00e0 nh\u01b0 v\u1eady Nh\u1eefng c\u00e2u chuy\u1ec7n truy\u1ec1n c\u1ea3m th\u01b0\u1eddng thu h\u00fat s\u1ef1 ch\u00fa \u00fd v\u00e0 t\u00e1c \u0111\u1ed9ng m\u1ea1nh t\u1edbi n\u00e3o b\u1ed9 c\u1ee7a con ng\u01b0\u1eddi, nhi\u1ec1u h\u01a1n r\u1ea5t nhi\u1ec1u so v\u1edbi nh\u1eefng c\u00e2u t\u1eeb r\u1eddi r\u1ea1c, nh\u1eefng l\u1eddi c\u1ed5 \u0111\u1ed9ng kh\u00f4 khan.<\/p>\n\n\n\n<p>Brand Story \u2013 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p marketing th\u00f4ng qua h\u00ecnh th\u1ee9c k\u1ec3 chuy\u1ec7n l\u00e0 c\u00e1ch th\u1ee9c nhanh nh\u1ea5t \u0111\u1ec3 kh\u00e1ch h\u00e0ng ghi nh\u1edb th\u01b0\u01a1ng hi\u1ec7u v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 kh\u0103ng kh\u00edt v\u1edbi h\u1ecd.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/02\/cau-chuyen-thuong-hieu-cua-TH-True-Milk.jpg\" alt=\"C\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u TH true milk\" class=\"wp-image-27067\" title=\"C\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u TH true milk\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/02\/cau-chuyen-thuong-hieu-cua-TH-True-Milk.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/02\/cau-chuyen-thuong-hieu-cua-TH-True-Milk-300x157.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/02\/cau-chuyen-thuong-hieu-cua-TH-True-Milk-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\"><em>C\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u TH true milk<\/em><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>C\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/strong> c\u1ee7a TH True milk t\u1eeb ng\u01b0\u1eddi \u0111\u1ebfn sau tr\u1edf th\u00e0nh ng\u01b0\u1eddi th\u00e1ch th\u1ee9c th\u1ecb tr\u01b0\u1eddng. Th\u1ecb tr\u01b0\u1eddng s\u1eefa 10 n\u0103m v\u1ec1 tr\u01b0\u1edbc l\u00e0 s\u00e2n ch\u01a1i c\u1ee7a nh\u1eefng \u00f4ng l\u1edbn d\u00e0y d\u1eb7n kinh nghi\u1ec7m nh\u01b0 Vinamilk, DutchLady. B\u1ea5t c\u1ee9 m\u1ed9t ai mu\u1ed1n th\u1eed s\u1ee9c nh\u1ea3y v\u00e0o l\u0129nh v\u1ef1c n\u00e0y \u0111\u1ec1u \u201c\u0111\u1eafn \u0111o\u201d tr\u01b0\u1edbc t\u00ean tu\u1ed5i l\u1edbn \u0111\u00f3. V\u00e0o th\u1eddi \u0111i\u1ec3m b\u01b0\u1edbc ch\u00e2n v\u00e0o th\u1ecb tr\u01b0\u1eddng s\u1eefa, TH True Milk l\u00e0 m\u1ed9t ng\u01b0\u1eddi \u0111\u1ebfn mu\u1ed9n.<\/p>\n\n\n\n<p>Tuy nhi\u00ean, chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c bi\u1ec7t g\u1eafn v\u1edbi \u201cS\u1eefa s\u1ea1ch\u201d v\u00e0 c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u th\u1eadt, TH True Milk b\u01b0\u1edbc l\u00ean v\u1ecb tr\u00ed l\u00e0 m\u1ed9t trong nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u d\u1eabn \u0111\u1ea7u tr\u00ean th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam (v\u1edbi tu\u1ed5i \u0111\u1eddi th\u01b0\u01a1ng hi\u1ec7u t\u00ednh \u0111\u1ebfn nay l\u00e0 h\u01a1n 10 n\u0103m) v\u00e0 l\u00e0 m\u1ed9t ni\u1ec1m t\u1ef1 h\u00e0o c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t.&nbsp;<\/p>\n\n\n\n<p>B\u1ea1n mu\u1ed1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a TH true milk th\u00ec \u0111\u1ecdc t\u1ea1i \u0111\u00e2y: <a href=\"https:\/\/www.thmilk.vn\/cau-chuyen-that-th\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>C\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u TH true milk<\/strong><\/a><\/p>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">10. Color Palette<\/h3>\n\n\n\n<p>Color Palette l\u00e0 b\u1ea3ng m\u00e0u. M\u00e0u s\u1eafc th\u01b0\u01a1ng hi\u1ec7u l\u00e0 h\u00ecnh \u1ea3nh nh\u1eadn di\u1ec7n nhanh nh\u1ea5t, n\u00f3 \u0111\u1ea1i di\u1ec7n cho doanh nghi\u1ec7p.<\/p>\n\n\n\n<p>Tr\u00ean th\u1ef1c t\u1ebf, nghi\u00ean c\u1ee9u cho th\u1ea5y 85% ng\u01b0\u1eddi ti\u00eau d\u00f9ng tin r\u1eb1ng m\u00e0u s\u1eafc l\u00e0 y\u1ebfu t\u1ed1 c\u00f3 t\u00e1c \u0111\u1ed9ng l\u1edbn nh\u1ea5t \u0111\u1ec3 ch\u1ecdn m\u1ed9t s\u1ea3n ph\u1ea9m c\u1ee5 th\u1ec3, trong khi 92% th\u1eeba nh\u1eadn th\u1ecb l\u1ef1c l\u00e0 y\u1ebfu t\u1ed1 ti\u1ebfp th\u1ecb thuy\u1ebft ph\u1ee5c nh\u1ea5t.<\/p>\n\n\n\n<p>Ch\u1ecdn l\u1ef1a Color Palette k\u1ef9 c\u00e0ng l\u00e0 \u0111i\u1ec1u quan tr\u1ecdng n\u1ebfu b\u1ea1n mu\u1ed1n x\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng v\u00e0 h\u01a1n n\u1eefa kh\u00e1ch h\u00e0ng \u201cnh\u1edb\u201d \u0111\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u c\u0169ng nh\u01b0 bi\u1ebft \u0111\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u truy\u1ec1n t\u1ea3i \u0111i\u1ec1u g\u00ec. V\u00ec v\u1eady, vi\u1ec7c hi\u1ec3u \u0111\u01b0\u1ee3c t\u00e1c \u0111\u1ed9ng c\u1ee7a m\u00e0u s\u1eafc \u0111\u1ed1i v\u1edbi h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd gi\u00fap th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n d\u1ec5 th\u00e0nh c\u00f4ng h\u01a1n. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"960\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/02\/y-nghia-mau-sac-thuong-hieu.jpg\" alt=\"M\u00e0u s\u1eafc g\u00f3p ph\u1ea7n th\u1ec3 hi\u1ec7n th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u\" class=\"wp-image-27068\" title=\"M\u00e0u s\u1eafc g\u00f3p ph\u1ea7n th\u1ec3 hi\u1ec7n th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/02\/y-nghia-mau-sac-thuong-hieu.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/02\/y-nghia-mau-sac-thuong-hieu-300x240.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/02\/y-nghia-mau-sac-thuong-hieu-768x614.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\"><em>M\u00e0u s\u1eafc g\u00f3p ph\u1ea7n th\u1ec3 hi\u1ec7n th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u<\/em><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>H\u00e3y tham kh\u1ea3o m\u1ed9t m\u00e0u s\u1eafc k\u00edch th\u00edch c\u1ea3m x\u00fac d\u01b0\u1edbi \u0111\u00e2y \u0111\u1ec3 ch\u1ecdn b\u1ea3ng m\u00e0u ph\u00f9 h\u1ee3p v\u00e0 t\u1ea1o c\u1ea3m h\u1ee9ng cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n:<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-size:18px\">\n<li>\u0110\u1ecf &#8211; N\u0103ng l\u01b0\u1ee3ng, s\u1ee9c m\u1ea1nh, quy\u1ec1n l\u1ef1c, h\u00e0nh \u0111\u1ed9ng, \u0111am m\u00ea, kh\u00e1t khao, t\u00ecnh y\u00eau<\/li>\n\n\n\n<li>M\u00e0u cam &#8211; S\u1ef1 nhi\u1ec7t th\u00e0nh, cu\u1ed1n h\u00fat, h\u1ea1nh ph\u00fac, s\u00e1ng t\u1ea1o, quy\u1ebft t\u00e2m, thu h\u00fat, th\u00e0nh c\u00f4ng<\/li>\n\n\n\n<li>M\u00e0u v\u00e0ng &#8211; Ni\u1ec1m vui, h\u1ea1nh ph\u00fac, tr\u00ed tu\u1ec7, n\u0103ng l\u01b0\u1ee3ng,<\/li>\n\n\n\n<li>M\u00e0u xanh l\u00e1 c\u00e2y &#8211; T\u0103ng tr\u01b0\u1edfng, h\u00e0i h\u00f2a, t\u01b0\u01a1i m\u00e1t, m\u00e0u m\u1ee1<\/li>\n\n\n\n<li>M\u00e0u xanh lam &#8211; \u0110\u1ed9 s\u00e2u, s\u1ef1 \u1ed5n \u0111\u1ecbnh, s\u1ef1 tin t\u01b0\u1edfng, l\u00f2ng trung th\u00e0nh, s\u1ef1 kh\u00f4n ngoan, s\u1ef1 t\u1ef1 tin, s\u1ef1 th\u00f4ng minh, s\u1ef1 th\u1eadt<\/li>\n\n\n\n<li>T\u00edm &#8211; Quy\u1ec1n l\u1ef1c, qu\u00fd ph\u00e1i, sang tr\u1ecdng, tham v\u1ecdng<\/li>\n\n\n\n<li>M\u00e0u tr\u1eafng &#8211; An to\u00e0n, tinh khi\u1ebft, s\u1ea1ch s\u1ebd, \u0111\u1ee9c tin, t\u1ed1t b\u1ee5ng, ng\u00e2y th\u01a1<\/li>\n\n\n\n<li>\u0110en &#8211; Quy\u1ec1n l\u1ef1c, sang tr\u1ecdng, trang tr\u1ecdng, l\u00e0m ch\u1ee7<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">11. Iconology<\/h3>\n\n\n\n<p>Iconography \u0111\u1ec1 c\u1eadp \u0111\u1ebfn t\u1ea5t c\u1ea3 c\u00e1c h\u00ecnh \u1ea3nh v\u00e0 bi\u1ec3u t\u01b0\u1ee3ng s\u1ebd xu\u1ea5t hi\u1ec7n tr\u00ean trang web c\u1ee7a b\u1ea1n v\u00e0 tr\u00ean c\u00e1c \u1ea5n ph\u1ea9m marketing c\u1ee7a b\u1ea1n. Khi \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u00fang c\u00e1ch, c\u00e1c bi\u1ec3u t\u01b0\u1ee3ng l\u00e0 m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 cao \u0111\u1ec3 truy\u1ec1n \u0111\u1ea1t nh\u1eefng \u00fd t\u01b0\u1edfng l\u1edbn m\u00e0 kh\u00f4ng c\u1ea7n s\u1eed d\u1ee5ng m\u1ed9t t\u1eeb n\u00e0o.<\/p>\n\n\n\n<p>C\u00e1c bi\u1ec3u t\u01b0\u1ee3ng c\u00f3 th\u1ec3 c\u1ef1c k\u1ef3 h\u1eefu \u00edch trong chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong th\u1ebf gi\u1edbi d\u1ef1a tr\u00ean h\u00ecnh \u1ea3nh nh\u01b0 th\u1ebf n\u00e0y.<\/p>\n\n\n\n<p>B\u1ea1n ch\u1ec9 c\u00f3 m\u1ed9t v\u00e0i t\u1eeb \u0111\u1ec3 thu h\u00fat ng\u01b0\u1eddi \u0111\u1ecdc, v\u00ec v\u1eady vi\u1ec7c th\u00eam c\u00e1c bi\u1ec3u t\u01b0\u1ee3ng v\u00e0 h\u00ecnh minh h\u1ecda s\u1ebd thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a h\u1ecd trong khi v\u1eabn truy\u1ec1n t\u1ea3i c\u00f9ng m\u1ed9t th\u00f4ng \u0111i\u1ec7p m\u00e0 m\u1ed9t kh\u1ed1i sao ch\u00e9p s\u1ebd l\u00e0m \u0111\u01b0\u1ee3c.<\/p>\n\n\n\n<p>H\u00e3y xem c\u00e1c bi\u1ec3u t\u01b0\u1ee3ng sau v\u00e0 th\u1eed \u0111o\u00e1n \u00fd ngh\u0129a c\u1ee7a ch\u00fang:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/02\/inconlogy.jpg\" alt=\"iconology l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u\" class=\"wp-image-27069\" title=\"iconology l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/02\/inconlogy.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/02\/inconlogy-300x300.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/02\/inconlogy-768x768.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>C\u00e1c bi\u1ec3u t\u01b0\u1ee3ng c\u0169ng r\u1ea5t t\u1ed1t \u0111\u1ec3 chia nh\u1ecf c\u00e1c kh\u1ed1i v\u0103n b\u1ea3n d\u00e0i, hi\u1ec3n th\u1ecb m\u1ed9t \u0111i\u1ec3m \u01b0a th\u00edch v\u00e0 ph\u00e2n t\u00e1ch c\u00e1c ph\u1ea7n. Ch\u00fang c\u00f3 th\u1ec3 bao g\u1ed3m b\u1ea5t k\u1ef3 th\u1ee9 g\u00ec t\u1eeb n\u00fat \u201cLi\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i\u201d \u0111\u1ebfn bi\u1ec3u t\u01b0\u1ee3ng x\u00e1c \u0111\u1ecbnh th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>Ch\u00eca kh\u00f3a l\u00e0 ch\u1ecdn ra nh\u1eefng ph\u1ea7n th\u00f4ng tin quan tr\u1ecdng th\u1ef1c s\u1ef1 c\u1ea7n m\u1ed9t bi\u1ec3u t\u01b0\u1ee3ng v\u00e0 ph\u00e1t tri\u1ec3n m\u1ed9t bi\u1ec3u t\u01b0\u1ee3ng th\u1ec3 hi\u1ec7n ho\u00e0n h\u1ea3o th\u00f4ng \u0111i\u1ec7p c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">12. Photography<\/h3>\n\n\n\n<p>M\u1ed9t b\u1ee9c tranh c\u00f3 gi\u00e1 tr\u1ecb b\u1eb1ng m\u1ed9t ng\u00e0n l\u1eddi n\u00f3i, nh\u01b0ng b\u1ee9c tranh \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u c\u00f2n c\u00f3 gi\u00e1 tr\u1ecb h\u01a1n th\u1ebf r\u1ea5t nhi\u1ec1u.&nbsp; Photography t\u1ed1t s\u1ebd l\u00e0m t\u0103ng s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, hay nhi\u1ec1u doanh s\u1ed1 h\u01a1n v\u00e0 cu\u1ed1i c\u00f9ng l\u00e0 \u0111em l\u1ea1i l\u1ee3i nhu\u1eadn nhi\u1ec1u h\u01a1n.&nbsp;<\/p>\n\n\n\n<p>Photography k\u00edch th\u00edch ph\u1ea3n \u1ee9ng c\u1ea3m x\u00fac t\u1ee9c th\u00ec v\u00e0 t\u1ea1o ra s\u1ef1 tin t\u01b0\u1edfng m\u00e0 l\u1eddi n\u00f3i b\u1eb1ng v\u0103n b\u1ea3n kh\u00f4ng th\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c. Khi m\u1ed9t kh\u00e1ch h\u00e0ng truy c\u1eadp trang web c\u1ee7a b\u1ea1n, \u0111i\u1ec1u \u0111\u1ea7u ti\u00ean h\u1ecd l\u00e0m l\u00e0 qu\u00e9t n\u00f3 \u0111\u1ec3 xem website c\u00f3 li\u00ean quan kh\u00f4ng, h\u1eefu \u00edch v\u00e0 \u0111\u00e1ng tin c\u1eady hay kh\u00f4ng?<\/p>\n\n\n\n<p>Nh\u1eefng b\u1ee9c \u1ea3nh s\u1ebd cung c\u1ea5p cho h\u1ecd m\u1ed9t v\u00ed d\u1ee5 c\u1ee5 th\u1ec3, t\u1ee9c th\u00ec v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n v\u00e0 l\u00f4i k\u00e9o h\u1ecd ti\u1ebfp t\u1ee5c quan s\u00e1t \u0111\u1ec3 xem c\u00f4ng ty b\u1ea1n n\u00f3i v\u1ec1 c\u00e1i g\u00ec.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"422\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/02\/yeu-to-photography-trong-chien-luoc-thuong-hieu.jpg\" alt=\"Photography l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u\" class=\"wp-image-27070\" title=\"Photography l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/02\/yeu-to-photography-trong-chien-luoc-thuong-hieu.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/02\/yeu-to-photography-trong-chien-luoc-thuong-hieu-300x106.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/02\/yeu-to-photography-trong-chien-luoc-thuong-hieu-768x270.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>C\u00f3 m\u1ed9t s\u1ed1 l\u00fd do t\u1ea1i sao photography \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong c\u00e1c chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u:&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-size:18px\">\n<li><strong>\u0110\u1ec3 kh\u01a1i g\u1ee3i c\u1ea3m x\u00fac <\/strong>&#8211; Con ng\u01b0\u1eddi l\u00e0 nh\u1eefng sinh v\u1eadt tr\u1ef1c quan , nh\u00ecn th\u1ea5y h\u00ecnh \u1ea3nh m\u1ed9t \u0111\u1ee9a tr\u1ebb \u0111ang c\u01b0\u1eddi, m\u1ed9t c\u1eb7p v\u1ee3 ch\u1ed3ng gi\u00e0, m\u1ed9t ch\u00fa ch\u00f3 con ho\u1eb7c ai \u0111\u00f3 \u0111ang ch\u1ed1ng ch\u1ecdi v\u1edbi ch\u1ee9ng tr\u1ea7m c\u1ea3m s\u1ebd khi\u1ebfn h\u1ecd \u0111\u1ed3ng c\u1ea3m v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng v\u00e0 h\u00e0nh \u0111\u1ed9ng theo c\u1ea3m x\u00fac c\u1ee7a h\u1ecd.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-size:18px\">\n<li><strong>\u0110\u1ec3 th\u1ec3 hi\u1ec7n nh\u1eefng g\u00ec th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3 l\u00e0m<\/strong> &#8211; Photography l\u00e0 c\u01a1 h\u1ed9i tuy\u1ec7t v\u1eddi \u0111\u1ec3 gi\u1edbi thi\u1ec7u th\u01b0\u01a1ng hi\u1ec7u, c\u01a1 s\u1edf v\u1eadt ch\u1ea5t ho\u1eb7c nh\u00e2n vi\u00ean c\u1ee7a c\u00f4ng ty. N\u00f3 cho kh\u00e1ch h\u00e0ng th\u1ea5y b\u1ea1n l\u00e0m g\u00ec v\u00e0 thay v\u00ec ch\u1ec9 cho h\u1ecd bi\u1ebft b\u1ea1n l\u00e0 ai?<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-size:18px\">\n<li><strong>\u0110\u1ec3 x\u00e2y d\u1ef1ng l\u00f2ng tin<\/strong> &#8211; Khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 h\u00ecnh dung nh\u1eefng g\u00ec h\u1ecd c\u00f3 th\u1ec3 mong \u0111\u1ee3i t\u1eeb m\u1ed9t giao d\u1ecbch mua ho\u1eb7c d\u1ecbch v\u1ee5, h\u1ecd c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng mua h\u01a1n. \u0110i\u1ec1u n\u00e0y \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng \u0111\u1ed1i v\u1edbi c\u00e1c giao d\u1ecbch mua \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n tr\u1ef1c tuy\u1ebfn, n\u01a1i kh\u00e1n gi\u1ea3 kh\u00f4ng th\u1ec3 nh\u00ecn th\u1ea5y th\u1ef1c t\u1ebf nh\u1eefng g\u00ec b\u1ea1n \u0111ang b\u00e1n.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center\"><strong>\u0110\u0103ng k\u00fd \u0111\u1ec3 kh\u00f4ng b\u1ecf l\u1ee1 nh\u1eefng n\u1ed9i dung hay nh\u1ea5t, m\u1edbi nh\u1ea5t v\u1ec1 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p t\u1eeb Sao Kim Branding<\/strong><\/p>\n\n\n\n<div class=\"tnp tnp-subscription\">\n<form method=\"post\" action=\"https:\/\/www.saokim.com.vn\/en\/?na=s\" target=\"_blank\">\n\n<input type=\"hidden\" name=\"nlang\" value=\"\"><div class=\"tnp-field tnp-field-firstname\"><label for=\"tnp-1\">T\u00ean<\/label>\n<input class=\"tnp-name\" type=\"text\" name=\"nn\" id=\"tnp-1\" value=\"\" required=\"\"><\/div>\n<div class=\"tnp-field tnp-field-email\"><label for=\"tnp-2\">Email<\/label>\n<input class=\"tnp-email\" type=\"email\" name=\"ne\" id=\"tnp-2\" value=\"\" required=\"\"><\/div>\n<div class=\"tnp-field tnp-field-button\"><input class=\"tnp-submit\" type=\"submit\" value=\"\u0110\u0103ng k\u00fd nh\u1eadn th\u00f4ng tin\">\n<\/div>\n<\/form>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color\">Case Study v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u<\/h2>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">1. Chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Biti\u2019s<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>T\u00ean th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/li>\n<\/ul>\n\n\n\n<p>T\u00ean Biti\u2019s \u0111\u01b0\u1ee3c b\u1eaft ngu\u1ed3n t\u1eeb t\u00ean g\u1ecdi c\u1ee7a c\u00f4ng ty (C\u00f4ng ty s\u1ea3n xu\u1ea5t h\u00e0ng ti\u00eau d\u00f9ng B\u00ecnh Ti\u00ean), \u0111\u01b0\u1ee3c t\u1ed1i gi\u1ea3n b\u1eb1ng 2 k\u00fd hi\u1ec7u \u0111\u1ea7u c\u1ee7a hai ch\u1eef \u201cB\u00ecnh Ti\u00ean\u201d l\u00e0 \u201cBi\u201d v\u00e0 \u201cTi\u201d, \u201cs\u201d \u0111\u01b0\u1ee3c ng\u1ea7m hi\u1ec3u l\u00e0 s\u1edf h\u1eefu b\u1edfi B\u00ecnh Ti\u00ean.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Logo v\u00e0 m\u00e0u ch\u1ee7 \u0111\u1ea1o<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Logo c\u1ee7a Biti\u2019s k\u1ebft h\u1ee3p gi\u1eefa ki\u1ec3u ch\u1eef (Text) v\u00e0 tr\u1eebu t\u01b0\u1ee3ng (abstract). Logo s\u1eed d\u1ee5ng 2 m\u00e0u ch\u00ednh l\u00e0 xanh n\u01b0\u1edbc bi\u1ec3n \u0111\u1eadm v\u00e0 \u0111\u1ecf, hai m\u00e0u \u0111\u1ed1i l\u1eadp g\u00e2y \u1ea5n t\u01b0\u1ee3ng m\u1ea1nh. C\u00e1c ch\u1eef v\u00e0 k\u00fd hi\u1ec7u \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong logo th\u01b0\u1eddng bo tr\u00f2n, cong, g\u00e2y nh\u1edb l\u00e2u. Nh\u01b0 m\u1ed9t ch\u1ea5m tr\u00f2n \u0111\u1ecf to, bi\u1ec3u tr\u01b0ng cho m\u1eb7t tr\u1eddi, 2 v\u1ea1ch b\u00e1n nguy\u1ec7t th\u1ec3 hi\u1ec7n c\u00e1nh bu\u1ed3m ho\u1eb7c s\u1ef1 v\u01b0\u01a1n xa.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Biti\u2019s h\u01b0\u1edbng t\u1edbi m\u1ecdi \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng t\u1eeb ng\u01b0\u1eddi lao \u0111\u1ed9ng v\u1edbi m\u1ee9c l\u01b0\u01a1ng trung b\u00ecnh t\u1edbi t\u1ea7ng l\u1edbp th\u01b0\u1ee3ng l\u01b0u trong x\u00e3 h\u1ed9i, t\u1eeb ng\u01b0\u1eddi gi\u00e0 \u0111\u1ebfn tr\u1ebb em.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Tuy nhi\u00ean, vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Biti\u2019s kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf \u0111\u00e2y m\u00e0 c\u00f2n l\u00e0 s\u1ef1 t\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u qua t\u1eebng giai \u0111o\u1ea1n ti\u1ebfn h\u00f3a c\u1ee7a s\u1ea3n ph\u1ea9m, ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 b\u1ed1i c\u1ea3nh x\u00e3 h\u1ed9i.<\/p>\n\n\n\n<p>Sau khi t\u1ea1o n\u00ean c\u01a1n s\u1ed1t cho gi\u1edbi tr\u1ebb v\u1edbi d\u00f2ng s\u1ea3n ph\u1ea9m th\u1ec3 thao g\u1ea7n \u0111\u00e2y c\u00f9ng v\u1edbi nh\u1eefng chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng \u1ea5n t\u01b0\u1ee3ng, Biti\u2019s \u0111\u00e3 cho th\u1ea5y s\u1ef1 \u201ch\u1ed3i sinh\u201d b\u1eb1ng ch\u00ednh n\u0103ng l\u01b0\u1ee3ng c\u1ee7a tu\u1ed5i tr\u1ebb. C\u00e2u chuy\u1ec7n c\u1ee7a Biti\u2019s l\u00e0 m\u1ed9t tr\u01b0\u1eddng h\u1ee3p th\u01b0\u1eddng \u0111\u01b0\u1ee3c d\u1eabn ch\u1ee9ng trong vi\u1ec7c t\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u tr\u00ean m\u1ed9t n\u1ec1n t\u1ea3ng ho\u00e0n to\u00e0n m\u1edbi \u0111\u1ec3 th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1198\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/02\/case-study-chien-luoc-thuong-hieu-cua-bitis.jpg\" alt=\"Case study \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u ph\u00f9 h\u1ee3p v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a Biti's\" class=\"wp-image-27071\" title=\"Case study \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u ph\u00f9 h\u1ee3p v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a Biti's\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/02\/case-study-chien-luoc-thuong-hieu-cua-bitis.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/02\/case-study-chien-luoc-thuong-hieu-cua-bitis-300x300.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/02\/case-study-chien-luoc-thuong-hieu-cua-bitis-768x767.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\"><em>Case study \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u ph\u00f9 h\u1ee3p v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a Biti&#8217;s<\/em><\/p>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">2. Chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Coca &#8211; Cola<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>T\u00ean th\u01b0\u01a1ng hi\u1ec7u Coca &#8211; Cola<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Coca-Cola b\u1eaft ngu\u1ed3n t\u1eeb hai th\u00e0nh ph\u1ea7n nguy\u00ean b\u1ea3n c\u1ee7a th\u1ee9c u\u1ed1ng n\u00e0y l\u00e0 h\u1ea1t Kola (ch\u1ee9a nhi\u1ec1u caffein) v\u00e0 l\u00e1 c\u00e2y Coca. Sau \u0111\u00f3 ch\u1eef \u201cK\u201d \u0111\u01b0\u1ee3c thay b\u1eb1ng ch\u1eef \u201cC\u201d ch\u1ec9 v\u1edbi m\u1ee5c \u0111\u00edch t\u1ea1o ra s\u1ef1 l\u1eb7p l\u1ea1i v\u00e0 d\u1ec5 nh\u1edb h\u01a1n.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Logo Coca-Cola&nbsp;<\/strong><\/li>\n<\/ul>\n\n\n\n<p>V\u1edbi font ch\u1eef u\u1ed1n l\u01b0\u1ee3n, r\u1ef1c r\u1ee1 thu h\u00fat v\u1edbi m\u00e0u s\u1eafc v\u00e0 k\u00edch th\u00edch v\u1ecb gi\u00e1c. Hai gam m\u00e0u \u0111\u1ecf, tr\u1eafng k\u1ebft h\u1ee3p mang \u0111\u1ebfn s\u1ef1 vui t\u01b0\u01a1i s\u1ea3ng kho\u00e1i. M\u00e0u \u0111\u1ecf th\u1ec3 hi\u1ec7n s\u1ef1 \u0111am m\u00ea, nhi\u1ec7t huy\u1ebft trong khi m\u00e0u tr\u1eafng th\u1ec3 hi\u1ec7n s\u1ef1 quy\u1ebfn r\u0169. Hai gam m\u00e0u t\u01b0\u01a1ng ph\u1ea3n t\u1ea1o s\u1ef1 n\u1ed5i b\u1eadt.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"674\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/02\/case-study-chien-luoc-thuong-hieu-cua-coca-cola.jpg\" alt=\"Logo \u201cHug\u201d c\u1ee7a Coca- Cola\" class=\"wp-image-27072\" title=\"Logo \u201cHug\u201d c\u1ee7a Coca- Cola\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/02\/case-study-chien-luoc-thuong-hieu-cua-coca-cola.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/02\/case-study-chien-luoc-thuong-hieu-cua-coca-cola-300x169.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/02\/case-study-chien-luoc-thuong-hieu-cua-coca-cola-768x431.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\"><em>Logo \u201cHug\u201d c\u1ee7a Coca- Cola<\/em><\/p>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-size:18px\">\n<li><strong>T\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u Coca Cola<\/strong>: mang c\u00e1 t\u00ednh vui v\u1ebb, h\u1ea1nh ph\u00fac, s\u1ef1 t\u01b0\u01a1i m\u1edbi v\u00e0 chia s\u1ebb.<\/li>\n\n\n\n<li><strong>Kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau: <\/strong>&nbsp;Coca Cola h\u01b0\u1edbng t\u1edbi kh\u00e1ch h\u00e0ng c\u00f3 \u0111\u1ed9 tu\u1ed5i t\u1eeb 15-18 tu\u1ed5i, nh\u1eefng ng\u01b0\u1eddi vui v\u1ebb, n\u0103ng \u0111\u1ed9ng v\u00e0 lu\u00f4n th\u00edch giao l\u01b0u v\u1edbi b\u1ea1n b\u00e8.<\/li>\n\n\n\n<li><strong>Chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u \u201cREAL MAGIC\u201d<\/strong><\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>Sau chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u \u201cTaste the Feeling\u201d ra m\u1eaft t\u1eeb n\u0103m 2016, Coca-Cola gi\u1edbi thi\u1ec7u chi\u1ebfn l\u01b0\u1ee3c m\u1edbi mang t\u00ean REAL MAGIC, \u0111\u1ed3ng th\u1eddi c\u00f4ng b\u1ed1 logo Coca-Cola m\u1edbi v\u1edbi bi\u1ec3u t\u01b0\u1ee3ng \u201cHug- c\u00e1i \u00f4m\u201d, qua \u0111\u00f3 khuy\u1ebfn kh\u00edch m\u1ecdi ng\u01b0\u1eddi c\u00f9ng t\u00f4n vinh ph\u00e9p m\u00e0u \u0111\u00edch th\u1ef1c \u0111\u1ebfn t\u1eeb s\u1ef1 nh\u00e2n v\u0103n.<\/p>\n\n\n\n<p>Ph\u00f9 h\u1ee3p v\u1edbi b\u1ed1i c\u1ea3nh cu\u1ed9c s\u1ed1ng hi\u1ec7n \u0111\u1ea1i, s\u1ef1 thay \u0111\u1ed5i n\u00e0y c\u1ee7a Coca-Cola\u00ae \u0111em \u0111\u1ebfn m\u1ed9t di\u1ec7n m\u1ea1o m\u1edbi m\u00e0 v\u1eabn gi\u1eef nguy\u00ean cam k\u1ebft \u201cg\u1eafn k\u1ebft v\u00e0 t\u1ea1o c\u1ea3m h\u1ee9ng cho m\u1ecdi ng\u01b0\u1eddi m\u1ed7i ng\u00e0y\u201d c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>T\u1ea5t c\u1ea3 s\u1ebd \u0111\u01b0\u1ee3c truy\u1ec1n t\u1ea3i trong c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing c\u1ee7a nh\u00e3n h\u00e0ng. V\u1eabn l\u1ea5y c\u1ea3m h\u1ee9ng t\u1eeb bao b\u00ec \u0111\u1eb7c tr\u01b0ng v\u1ed1n \u0111\u00e3 quen thu\u1ed9c c\u1ee7a Coca-Cola, logo \u201cHug\u201d \u2013 tr\u00f4ng nh\u01b0 m\u1ed9t \u201cC\u00e1i \u00f4m\u201d \u2013 mang \u0111\u01b0\u1eddng cong c\u1ee7a logo n\u1eb1m tr\u00ean lon v\u00e0 chai s\u1ea3n ph\u1ea9m, t\u1ea1o n\u00ean m\u1ed9t h\u00ecnh \u1ea3nh \u0111\u1ed9c \u0111\u00e1o, s\u1ebd \u0111\u01b0\u1ee3c k\u1ebft h\u1ee3p v\u00e0 l\u1ed3ng gh\u00e9p v\u00e0o nh\u1eefng kho\u1ea3nh kh\u1eafc \u0111\u1eb9p c\u1ee7a cu\u1ed9c s\u1ed1ng trong c\u00e1c ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">3. Chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a DELTA<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"731\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/02\/case-study-delta.jpg\" alt=\"Chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a DELTA \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n m\u1ed9t ph\u1ea7n qua b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u\" class=\"wp-image-27073\" title=\"Chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a DELTA \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n m\u1ed9t ph\u1ea7n qua b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/02\/case-study-delta.jpg 900w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/02\/case-study-delta-300x244.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/02\/case-study-delta-768x624.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\"><em>Chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a DELTA \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n m\u1ed9t ph\u1ea7n qua b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/em><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>DELTA Group th\u00e0nh l\u1eadp t\u1eeb n\u0103m 1993, tr\u1ea3i qua h\u01a1n 25 n\u0103m x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n, DELTA tr\u1edf th\u00e0nh T\u1eadp \u0111o\u00e0n X\u00e2y d\u1ef1ng l\u1edbn m\u1ea1nh v\u1edbi 12 c\u00f4ng ty th\u00e0nh vi\u00ean c\u00f9ng h\u1ec7 th\u1ed1ng thi\u1ebft b\u1ecb m\u00e1y m\u00f3c \u0111\u1ed3ng b\u1ed9, hi\u1ec7n \u0111\u1ea1i.<\/p>\n\n\n\n<p>N\u0103m 2018, t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng ng\u00e0nh x\u00e2y d\u1ef1ng ch\u00f3ng m\u1eb7t, nhu c\u1ea7u x\u00e2y d\u1ef1ng c\u00f4ng tr\u00ecnh, c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng t\u0103ng tr\u01b0\u1edfng m\u1ea1nh m\u1ebd. V\u1ea5n \u0111\u1ec1 c\u1ea1nh tranh trong ng\u00e0nh tr\u1edf n\u00ean kh\u1eafc nghi\u1ec7t, \u0111\u00f2i h\u1ecfi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ph\u1ea3i c\u00f3 s\u1ef1 b\u1ee9t ph\u00e1 m\u1ea1nh m\u1ebd, s\u1edf h\u1eefu nhi\u1ec1u \u01b0u th\u1ebf h\u01a1n \u0111\u1ed1i th\u1ee7. DELTA nh\u1eadn th\u1ea5y \u0111\u00e2y l\u00e0 c\u01a1 h\u1ed9i \u201cl\u1ed9t x\u00e1c b\u1ee9t ph\u00e1&#8221; n\u00e2ng t\u1ea7m th\u01b0\u01a1ng hi\u1ec7u l\u00ean t\u1ea7m cao&nbsp; h\u01a1n so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.&nbsp;Tr\u01b0\u1edbc b\u00e0i to\u00e1n \u201cn\u00e2ng t\u1ea7m v\u1ecb th\u1ebf th\u01b0\u01a1ng hi\u1ec7u\u201d, DELTA quy\u1ebft \u0111\u1ecbnh l\u1ef1a ch\u1ecdn <strong>Sao Kim<\/strong> l\u00e0 \u0111\u1ed1i t\u00e1c \u0111\u1ed3ng h\u00e0nh gi\u00fap doanh nghi\u1ec7p \u0111\u1ed5i m\u1edbi h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u chuy\u00ean nghi\u1ec7p, b\u1ee9t ph\u00e1 r\u00f5 r\u00e0ng tr\u00ean h\u00e0nh tr\u00ecnh chinh ph\u1ee5c \u0111\u1ec9nh cao.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"753\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/02\/case-study-delta-2.jpg\" alt=\"Logo DELTA \u0111\u1ea3m b\u1ea3o t\u00ednh \u1ee9ng d\u1ee5ng linh ho\u1ea1t\" class=\"wp-image-27074\" title=\"Logo DELTA \u0111\u1ea3m b\u1ea3o t\u00ednh \u1ee9ng d\u1ee5ng linh ho\u1ea1t\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/02\/case-study-delta-2.jpg 900w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/02\/case-study-delta-2-300x251.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/02\/case-study-delta-2-768x643.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\"><em>Logo DELTA \u0111\u1ea3m b\u1ea3o t\u00ednh \u1ee9ng d\u1ee5ng linh ho\u1ea1t<\/em><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Bi\u1ec3u t\u01b0\u1ee3ng Logo DELTA<\/strong> l\u00e0 3 \u0111\u01b0\u1eddng g\u1ea1ch ch\u00e9o x\u1ebfp song song v\u1edbi nhau t\u1ea1o th\u00e0nh h\u00ecnh tam gi\u00e1c gi\u00e0u \u00fd ngh\u0129a:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-size:18px\">\n<li>H\u00ecnh tam gi\u00e1c t\u01b0\u1ee3ng tr\u01b0ng cho m\u00e1i nh\u00e0 &#8211; h\u00ecnh t\u01b0\u1ee3ng s\u1eed d\u1ee5ng ph\u1ed5 bi\u1ebfn \u0111\u1ea1i di\u1ec7n cho ng\u00e0nh X\u00e2y D\u1ef1ng.<\/li>\n\n\n\n<li>H\u00ecnh tam gi\u00e1c \u0111\u1ec1 nh\u01b0 m\u1ed9t m\u0169i t\u00ean ph\u00f3ng to, mang \u00fd ngh\u0129a mong th\u01b0\u01a1ng hi\u1ec7u lu\u00f4n ph\u00e1t tri\u1ec3n v\u1ec1 ph\u00eda tr\u01b0\u1edbc.<\/li>\n\n\n\n<li>H\u00ecnh tam gi\u00e1c c\u0169ng g\u1ee3i li\u00ean t\u01b0\u1edfng v\u1ec1 ng\u1ecdn n\u00fai, th\u1ec3 hi\u1ec7n s\u1ef1 b\u1ec1n v\u1eefng, l\u1edbn m\u1ea1nh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"547\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/02\/case-study-delta-3.jpg\" alt=\"Case Study chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u DELTA\" class=\"wp-image-27075\" title=\"Case Study chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u DELTA\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/02\/case-study-delta-3.jpg 900w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/02\/case-study-delta-3-300x182.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/02\/case-study-delta-3-768x467.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure>\n<\/div>\n\n\n<p>Gam m\u00e0u thi\u1ebft k\u1ebf logo l\u1ef1a ch\u1ecdn l\u00e0 gam xanh v\u1edbi 3 s\u1eafc \u0111\u1ed9 kh\u00e1c nhau: Xanh nh\u1ea1t &#8211; xanh v\u1eeba &#8211; xanh \u0111\u1eadm. Trong thi\u1ebft k\u1ebf \u0111\u1ed3 h\u1ecda, gam m\u00e0u xanh lam mang \u00fd ngh\u0129a l\u00e0 s\u1ef1 tin t\u01b0\u1edfng, t\u00ednh tr\u00e1ch nhi\u1ec7m, uy t\u00edn.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"674\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/02\/case-study-delta-4.jpg\" alt=\"Mascot DELTA - Gi\u1ea3i ph\u00e1p x\u00e2y d\u1ef1ng t\u00ednh c\u00e1ch cho th\u01b0\u01a1ng hi\u1ec7u\" class=\"wp-image-27076\" title=\"Mascot DELTA - Gi\u1ea3i ph\u00e1p x\u00e2y d\u1ef1ng t\u00ednh c\u00e1ch cho th\u01b0\u01a1ng hi\u1ec7u\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/02\/case-study-delta-4.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/02\/case-study-delta-4-300x169.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/02\/case-study-delta-4-768x431.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\"><em>Mascot DELTA &#8211; Gi\u1ea3i ph\u00e1p x\u00e2y d\u1ef1ng t\u00ednh c\u00e1ch cho th\u01b0\u01a1ng hi\u1ec7u<\/em><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Ngo\u00e0i ra, Sao Kim c\u0169ng \u0111\u00e3 thi\u1ebft k\u1ebf b\u1ed9 Mascot \u0111\u1ec3 x\u00e2y d\u1ef1ng r\u00f5 n\u00e9t t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u DELTA.<\/p>\n\n\n\n<p>Mascot DELTA khi x\u00e2y d\u1ef1ng c\u1ea7n ph\u1ea3i \u0111\u1ea3m b\u1ea3o:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-size:18px\">\n<li>Gi\u00fap nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u t\u1ee9c th\u00ec v\u00e0 ph\u00f9 h\u1ee3p, th\u00e2n thi\u1ec7n, g\u1ea7n g\u0169i v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng c\u1ee7a Delta.<\/li>\n\n\n\n<li>M\u00e0u s\u1eafc l\u00e0 y\u1ebfu t\u1ed1 v\u00f4 c\u00f9ng quan tr\u1ecdng trong vi\u1ec7c c\u1ee7ng c\u1ed1, th\u00fac \u0111\u1ea9y v\u1eefng m\u1ea1nh c\u1ee7a doanh nghi\u1ec7p tr\u00ean th\u1ecb tr\u01b0\u1eddng, ghi d\u1ea5u \u1ea5n trong l\u00f2ng \u0111\u1ed1i t\u00e1c \u0111\u1ea7u t\u01b0, kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><em>\u0110\u1ecdc th\u00eam: <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/thay-doi-logo\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Thay \u0111\u1ed5i Logo<\/strong><\/a> &#8211; B\u00e0i h\u1ecdc &amp; Quy tr\u00ecnh th\u1ef1c hi\u1ec7n hi\u1ec7u qu\u1ea3<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color\">T\u1ed5ng k\u1ebft<\/h2>\n\n\n\n<p>Thi\u1ebft k\u1ebf t\u1ed1t <strong>12 y\u1ebfu t\u1ed1 quan tr\u1ecdng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u<\/strong> tr\u00ean \u0111\u00e2y l\u00e0 b\u01b0\u1edbc \u0111\u1ec7m v\u1eefng ch\u1eafc \u0111\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u t\u1ed1t&#8230; nh\u01b0ng \u0111\u00f3 kh\u00f4ng \u0111\u1ea3m b\u1ea3o b\u1ea1n c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng b\u1edfi x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00f2n c\u1ea3 m\u1ed9t qu\u00e1 tr\u00ecnh d\u00e0i ph\u00eda tr\u01b0\u1edbc.<\/p>\n\n\n\n<p>\u0110\u1ec3 th\u00fac \u0111\u1ea9y giai \u0111o\u1ea1n x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u nhanh h\u01a1n, hi\u1ec7u qu\u1ea3 h\u01a1n, h\u00e3y tham kh\u1ea3o ngay <a href=\"https:\/\/www.saokim.com.vn\/en\/dich-vu\/tu-van-chien-luoc-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>d\u1ecbch v\u1ee5 t\u01b0 v\u1ea5n chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a> c\u1ee7a Sao Kim, c\u00e1c chuy\u00ean gia h\u00e0ng \u0111\u1ea7u trong ng\u00e0nh c\u1ee7a ch\u00fang t\u00f4i lu\u00f4n s\u1eb5n s\u00e0ng th\u1ea3o lu\u1eadn v\u1edbi b\u1ea1n.<\/p>\n\n\n\n<p class=\"has-text-align-center\">C\u00f9ng \u0111i\u1ec3m l\u1ea1i m\u1ed9t v\u00e0i \u0111i\u1ec3m ch\u00ednh trong b\u00e0i vi\u1ebft n\u00e0y!<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-wpsp-faq wpsp-faq__outer-wrap wpsp-block-9c25e1ab wpsp-faq-icon-row wpsp-faq-layout-accordion wpsp-faq-expand-first-false wpsp-faq-inactive-other-true wpsp-faq-equal-height\" data-faqtoggle=\"true\"><script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"@id\":\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/yeu-to-quan-trong-cua-chien-luoc-thuong-hieu\/\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"Chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\" &lt;strong>Chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u&lt;\/strong> &lt;strong>(Brand Strategy)&lt;\/strong> l\u00e0 m\u1ed9t k\u1ebf ho\u1ea1ch d\u00e0i h\u1ea1n t\u1eadp trung v\u00e0o s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng. K\u1ebf ho\u1ea1ch n\u00e0y \u0111\u01b0\u1ee3c c\u00e1c doanh nghi\u1ec7p s\u1eed d\u1ee5ng \u0111\u1ec3 t\u1ea1o ra m\u1ed9t h\u00ecnh \u1ea3nh c\u1ee5 th\u1ec3 gi\u1eefa c\u00e1c kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i v\u00e0 ti\u1ec1m n\u0103ng. \"}},{\"@type\":\"Question\",\"name\":\"12 Y\u1ebfu t\u1ed1 quan tr\u1ecdng c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u? \",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"12 y\u1ebfu t\u1ed1 quan tr\u1ecdng trong chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u g\u1ed3m: &lt;br>1. S\u1ee9 m\u1ec7nh (Mission), T\u1ea7m nh\u00ecn (Vision), C\u1ed1t l\u00f5i\u00a0th\u01b0\u01a1ng hi\u1ec7u (Brand Essence)&lt;br>2. \u0110i\u1ec3m kh\u00e1c bi\u1ec7t &lt;br>3. \u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u\u00a0(Brand Positioning)&lt;br>4. H\u00ecnh m\u1eabu th\u01b0\u01a1ng hi\u1ec7u\u00a0(Brand Archetype)&lt;br>5. T\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u (Brand Personality)&lt;br>6. T\u00ean th\u01b0\u01a1ng hi\u1ec7u (Brand name)&lt;br>7. Logo&lt;br>8. Tagline\/ Slogan&lt;br>9.\u00a0Brand Story (C\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u)\u00a0&lt;br>10. Color Palette (B\u1ea3ng m\u00e0u)&lt;br>11. Iconology&lt;br>12. Photography\"}},{\"@type\":\"Question\",\"name\":\"S\u1ee9 m\u1ec7nh th\u01b0\u01a1ng hi\u1ec7u (Mission) l\u00e0 g\u00ec?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"&lt;strong>S\u1ee9 m\u1ec7nh th\u01b0\u01a1ng hi\u1ec7u (Mission) &lt;\/strong>l\u00e0 vi\u1ec7c ta x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c m\u1ee5c \u0111\u00edch ra \u0111\u1eddi v\u00e0 t\u1ed3n t\u1ea1i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, tr\u1ea3 l\u1eddi cho c\u00e2u h\u1ecfi \\\"T\u1ea1i sao th\u01b0\u01a1ng hi\u1ec7u n\u00e0y ra \u0111\u1eddi, t\u1ed3n t\u1ea1i\\\".\u00a0&lt;br>Theo Philip Kotler - Cha \u0111\u1ebb c\u1ee7a Marketing hi\u1ec7n \u0111\u1ea1i cho r\u1eb1ng \u201cC\u00f4ng ty \u0111\u01b0\u1ee3c l\u1eadp ra \u0111\u1ec3 ho\u00e0n th\u00e0nh m\u1ed9t s\u1ee9 m\u1ec7nh. S\u1ee9 m\u1ec7nh c\u1ee7a c\u00f4ng ty ch\u00ednh l\u00e0 b\u1ea3n tuy\u00ean ng\u00f4n c\u1ee7a c\u00f4ng ty \u0111\u00f3 \u0111\u1ed1i v\u1edbi x\u00e3 h\u1ed9i, n\u00f3 ch\u1ee9ng minh t\u00ednh h\u1eefu \u00edch v\u00e0 c\u00e1c \u00fd ngh\u0129a trong s\u1ef1 t\u1ed3n t\u1ea1i c\u1ee7a c\u00f4ng ty \u0111\u1ed1i v\u1edbi x\u00e3 h\u1ed9i.\u201d\"}},{\"@type\":\"Question\",\"name\":\"T\u1ea7m nh\u00ecn th\u01b0\u01a1ng hi\u1ec7u (Vision)\u00a0l\u00e0 g\u00ec? \",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\" &lt;strong>T\u1ea7m nh\u00ecn th\u01b0\u01a1ng hi\u1ec7u (Vision) &lt;\/strong>\u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0&lt;strong> m\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng m\u00e0 th\u01b0\u01a1ng hi\u1ec7u mong mu\u1ed1n h\u01b0\u1edbng t\u1edbi&lt;\/strong> hay chinh ph\u1ee5c trong kho\u1ea3ng th\u1eddi gian th\u01b0\u1eddng l\u00e0 5 \u0111\u1ebfn 10 n\u0103m.  \"}},{\"@type\":\"Question\",\"name\":\" C\u1ed1t l\u00f5i th\u01b0\u01a1ng hi\u1ec7u (Brand Essence) l\u00e0 g\u00ec?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"&lt;strong>C\u1ed1t l\u00f5i th\u01b0\u01a1ng hi\u1ec7u (Brand Essence)&lt;\/strong>, hay c\u00f2n g\u1ecdi l\u00e0 tinh ch\u1ea5t th\u01b0\u01a1ng hi\u1ec7u, l\u00e0 nh\u1eefng g\u00ec \u0111\u1ea1i di\u1ec7n cho th\u01b0\u01a1ng hi\u1ec7u \u1edf l\u1edbp s\u00e2u s\u1eafc nh\u1ea5t. &lt;strong>C\u1ed1t l\u00f5i th\u01b0\u01a1ng hi\u1ec7u &lt;\/strong>th\u01b0\u1eddng c\u00f3 th\u1ec3 t\u00f3m t\u1eaft b\u1eb1ng m\u1ed9t t\u1eeb kho\u00e1, m\u1ed9t kh\u00e1i ni\u1ec7m khi nh\u1eafc \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u.&lt;br>Theo &lt;a href=\\\"https:\/\/martinroll.com\/about\/business-and-brand-strategist\/\\\">Martin Roll&lt;\/a> - T\u1ed5ng gi\u00e1m \u0111\u1ed1c C\u00f4ng ty VentureRepublic -m\u1ed9t trong nh\u1eefng c\u00f4ng ty h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi v\u1ec1 t\u01b0 v\u1ea5n chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u cho r\u1eb1ng: \\\"B\u1ea3n ch\u1ea5t th\u01b0\u01a1ng hi\u1ec7u l\u00e0 ph\u1ea7n m\u00f4 t\u1ea3 c\u1ed1t l\u00f5i th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u1ea7m nh\u00ecn \u0111\u1ecbnh h\u01b0\u1edbng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.\u201d\"}},{\"@type\":\"Question\",\"name\":\"\u0110i\u1ec3m kh\u00e1c bi\u1ec7t (Point of Difference) l\u00e0 g\u00ec?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\" &lt;a href=\\\"https:\/\/vi.wikipedia.org\/wiki\/Kh%C3%A1c_bi%E1%BB%87t_h%C3%B3a_s%E1%BA%A3n_ph%E1%BA%A9m\\\">Theo Wikipedia&lt;\/a>, &lt;strong>\u0110i\u1ec3m kh\u00e1c bi\u1ec7t&lt;\/strong> l\u00e0 qu\u00e1 tr\u00ecnh ph\u00e2n bi\u1ec7t s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 n\u00e0y v\u1edbi s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 kh\u00e1c, h\u1ea5p d\u1eabn h\u01a1n \u0111\u1ed1i v\u1edbi m\u1ed9t th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3. \u0110i\u1ec1u n\u00e0y li\u00ean quan \u0111\u1ebfn vi\u1ec7c ph\u00e2n bi\u1ec7t v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u0169ng nh\u01b0 c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a ch\u00ednh c\u00f4ng ty.\u201d \"}},{\"@type\":\"Question\",\"name\":\"\u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u (Brand Positioning) l\u00e0 g\u00ec?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"&lt;strong>\u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u (Brand Positioning)&lt;\/strong> l\u00e0 h\u00ecnh \u1ea3nh kh\u00e1c bi\u1ec7t \u0111\u01b0\u1ee3c t\u1ea1o d\u1ef1ng nh\u1eb1m ph\u00e2n bi\u1ec7t th\u01b0\u01a1ng hi\u1ec7u n\u00e0y v\u1edbi th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c, v\u1eeba c\u00f3 t\u00ednh ch\u1ea5t thu h\u00fat, h\u1ea5p d\u1eabn c\u00f4ng ch\u00fang m\u1ee5c ti\u00eau v\u1eeba l\u00e0m c\u01a1 s\u1edf l\u00e2u d\u00e0i cho vi\u1ec7c x\u00e2y d\u1ef1ng v\u00e0 qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u.&lt;br>Theo Philip Kotler,&lt;em> &lt;strong>\u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u&lt;\/strong> l\u00e0 t\u1eadp h\u1ee3p c\u00e1c ho\u1ea1t \u0111\u1ed9ng nh\u1eb1m m\u1ee5c \u0111\u00edch t\u1ea1o ra cho s\u1ea3n ph\u1ea9m v\u00e0 th\u01b0\u01a1ng hi\u1ec7u s\u1ea3n ph\u1ea9m m\u1ed9t v\u1ecb tr\u00ed x\u00e1c \u0111\u1ecbnh (so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh) trong t\u00e2m tr\u00ed c\u1ee7a kh\u00e1ch h\u00e0ng.&lt;\/em>\"}},{\"@type\":\"Question\",\"name\":\"C\u00f3 m\u1ea5y ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u ph\u1ed5 bi\u1ebfn?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"C\u00f3 9 ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u ph\u1ed5 bi\u1ebfn:  &lt;br>1. \u0110\u1ecbnh v\u1ecb d\u1ef1a v\u00e0o ch\u1ea5t l\u01b0\u1ee3ng&lt;br>2. \u0110\u1ecbnh v\u1ecb d\u1ef1a v\u00e0o t\u00ednh n\u0103ng&lt;br>3. \u0110\u1ecbnh v\u1ecb d\u1ef1a v\u00e0o \u0111\u1ed1i th\u1ee7&lt;br>4. \u0110\u1ecbnh v\u1ecb d\u1ef1a v\u00e0o gi\u00e1 tr\u1ecb&lt;br>5. \u0110\u1ecbnh v\u1ecb d\u1ef1a v\u00e0o c\u00f4ng d\u1ee5ng&lt;br>6. \u0110\u1ecbnh v\u1ecb d\u1ef1a v\u00e0o m\u1ed1i quan h\u1ec7&lt;br>7. \u0110\u1ecbnh v\u1ecb d\u1ef1a v\u00e0o v\u1ea5n \u0111\u1ec1, gi\u1ea3i ph\u00e1p&lt;br>8. \u0110\u1ecbnh v\u1ecb d\u1ef1a v\u00e0o mong \u01b0\u1edbc&lt;br>9. \u0110\u1ecbnh v\u1ecb d\u1ef1a v\u00e0o c\u1ea3m x\u00fac\"}},{\"@type\":\"Question\",\"name\":\"H\u00ecnh m\u1eabu th\u01b0\u01a1ng hi\u1ec7u (Brand Archetype) l\u00e0 g\u00ec? C\u00f3 bao nhi\u00eau h\u00ecnh m\u1eabu th\u01b0\u01a1ng hi\u1ec7u?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\" &lt;strong>H\u00ecnh m\u1eabu th\u01b0\u01a1ng hi\u1ec7u&lt;\/strong> &lt;strong>(Brand Archetype)&lt;\/strong> l\u00e0 thu\u1eadt ng\u1eef Nh\u00e0 t\u00e2m l\u00fd h\u1ecdc n\u1ed5i ti\u1ebfng &lt;a href=\\\"https:\/\/vi.wikipedia.org\/wiki\/Carl_Jung\\\">Carl Jung&lt;\/a> nghi\u00ean c\u1ee9u. Theo \u0111\u00f3, t\u1eeb 12 lo\u1ea1i h\u00ecnh m\u1eabu g\u1eafn li\u1ec1n v\u1edbi 12 nh\u00f3m nhu c\u1ea7u c\u0103n b\u1ea3n nh\u1ea5t c\u1ee7a con ng\u01b0\u1eddi: nhu c\u1ea7u \u0111\u01b0\u1ee3c y\u00eau, nhu c\u1ea7u \u0111\u01b0\u1ee3c ch\u0103m s\u00f3c, nhu c\u1ea7u \u0111\u01b0\u1ee3c b\u1ed3i d\u01b0\u1ee1ng ki\u1ebfn th\u1ee9c,...\u00a0&lt;br> \"}},{\"@type\":\"Question\",\"name\":\"T\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u (Brand Personality) l\u00e0 g\u00ec? \",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Theo Ben Harmanus , Gi\u00e1m \u0111\u1ed1c Th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a EMEA, \u0111\u00e3 n\u00f3i:\u00a0&lt;br>\\\"&lt;strong>T\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u &lt;meta charset=\\\"utf-8\\\">(Brand Personality) &lt;\/strong>l\u00e0 m\u1ed9t t\u1eadp h\u1ee3p c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a con ng\u01b0\u1eddi x\u00e1c \u0111\u1ecbnh m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u. Nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m n\u00e0y l\u00e0m cho m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c bi\u1ec7t v\u1edbi nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c v\u00e0 l\u00e0m cho th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3 tr\u1edf n\u00ean \u0111\u1ed9c nh\u1ea5t.\\\" \"}},{\"@type\":\"Question\",\"name\":\"T\u00ean th\u01b0\u01a1ng hi\u1ec7u (Brand name) l\u00e0 g\u00ec?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"T\u00ean th\u01b0\u01a1ng hi\u1ec7u (Brand Name) l\u00e0 m\u1ed9t c\u1ee5m t\u1eeb hay t\u1eeb ng\u1eafn m\u00e0 ng\u01b0\u1eddi ch\u1ee7 doanh nghi\u1ec7p, \u0111\u1ea1i di\u1ec7n s\u00e1ng l\u1eadp doanh nghi\u1ec7p \u0111\u1eb7t cho m\u1ed9t d\u00f2ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 m\u00e0 h\u1ecd \u0111ang kinh doanh.\u00a0&lt;br>CEO c\u1ee7a Amazon \u2013 &lt;a href=\\\"https:\/\/vi.wikipedia.org\/wiki\/Jeff_Bezos\\\">Jeff Bezos&lt;\/a> \u0111\u1ed3ng th\u1eddi c\u0169ng \u0111\u01b0a ra m\u1ed9t \u0111\u1ecbnh ngh\u0129a v\u1ec1 brand: \u201cTh\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n s\u1ebd l\u00e0 nh\u1eefng g\u00ec ng\u01b0\u1eddi ta n\u00f3i v\u1ec1 khi b\u1ea1n kh\u00f4ng \u1edf \u0111\u00f3.\u201d\"}},{\"@type\":\"Question\",\"name\":\"Quy tr\u00ecnh \u0111\u1eb7t t\u00ean th\u01b0\u01a1ng hi\u1ec7u g\u1ed3m m\u1ea5y b\u01b0\u1edbc?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"T\u1ea1i &lt;strong>Sao Kim&lt;\/strong>, ch\u00fang t\u00f4i \u00e1p d\u1ee5ng quy tr\u00ecnh \u0111\u1eb7t t\u00ean th\u01b0\u01a1ng hi\u1ec7u g\u1ed3m 5 b\u01b0\u1edbc, s\u00e1ng t\u1ea1o theo chu\u1ea9n qu\u1ed1c t\u1ebf \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o mang l\u1ea1i s\u1ef1 th\u00e0nh c\u00f4ng cho d\u1ef1 \u00e1n c\u1ee7a b\u1ea1n.\u00a0&lt;br>B\u01b0\u1edbc 01: Nghi\u00ean c\u1ee9u v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng&lt;br>B\u01b0\u1edbc 02: X\u00e1c l\u1eadp \u0111\u1ecbnh h\u01b0\u1edbng s\u00e1ng t\u1ea1o&lt;br>B\u01b0\u1edbc 03: S\u00e1ng t\u00e1c v\u00e0 thuy\u1ebft minh ph\u01b0\u01a1ng \u00e1n&lt;br>B\u01b0\u1edbc 04: Ki\u1ec3m tra \u0111\u0103ng k\u00fd nh\u00e3n hi\u1ec7u h\u00e0ng h\u00f3a&lt;br>B\u01b0\u1edbc 05: Ki\u1ec3m tra \u1ee9ng d\u1ee5ng th\u1ef1c t\u1ebf\"}},{\"@type\":\"Question\",\"name\":\"Bi\u1ec3u tr\u01b0ng (logo) l\u00e0 g\u00ec?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Theo Wikipedia \u201cLogo hay Bi\u1ec3u tr\u01b0ng (t\u1eeb ti\u1ebfng Anh, v\u1eafn t\u1eaft t\u1eeb logotype) l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 \u0111\u1ed3 h\u1ecda (k\u00fd hi\u1ec7u, ch\u1eef bi\u1ec3u th\u1ecb, bi\u1ec3u t\u01b0\u1ee3ng, h\u00ecnh t\u01b0\u1ee3ng\u2026) k\u1ebft h\u1ee3p v\u1edbi c\u00e1ch th\u1ee9c th\u1ec3 hi\u1ec7n n\u00f3 t\u1ea1o th\u00e0nh: m\u1ed9t nh\u00e3n hi\u1ec7u hay th\u01b0\u01a1ng hi\u1ec7u, h\u00ecnh \u1ea3nh \u0111\u1ea1i di\u1ec7n cho m\u1ed9t c\u00f4ng ty hay c\u00e1c t\u1ed5 ch\u1ee9c phi th\u01b0\u01a1ng m\u1ea1i, h\u00ecnh \u1ea3nh bi\u1ec3u th\u1ecb m\u1ed9t s\u1ef1 ki\u1ec7n, m\u1ed9t cu\u1ed9c thi, m\u1ed9t phong tr\u00e0o hay m\u1ed9t c\u00e1 nh\u00e2n n\u00e0o \u0111\u00f3.\u201d\"}},{\"@type\":\"Question\",\"name\":\"Tagline\/Slogan l\u00e0 g\u00ec?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Tagline v\u1ec1 c\u01a1 b\u1ea3n l\u00e0 th\u00f4ng \u0111i\u1ec7p m\u00e0 th\u01b0\u01a1ng hi\u1ec7u mu\u1ed1n truy\u1ec1n \u0111\u1ea1t m\u1ed9t c\u00e1ch ng\u1eafn g\u1ecdn v\u00e0 s\u00e2u s\u1eafc nh\u1ea5t v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ebfn kh\u00e1ch h\u00e0ng.&lt;br>N\u1ebfu slogan l\u00e0 m\u1ed9t c\u00e2u v\u0103n ng\u1eafn g\u1ecdn mang t\u00ednh m\u00f4 t\u1ea3 v\u1ec1 t\u00ednh ch\u1ea5t c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, th\u01b0\u1eddng d\u00f9ng \u0111\u1ec3 g\u1eedi g\u1eafm l\u1eddi h\u1ee9a, gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i hay h\u01b0\u1edbng ph\u00e1t tri\u1ec3n c\u1ee7a s\u1ea3n ph\u1ea9m th\u00ec tagline l\u1ea1i \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m v\u00e0 tri\u1ebft l\u00fd kinh doanh c\u1ee7a doanh nghi\u1ec7p.\"}},{\"@type\":\"Question\",\"name\":\"C\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u (Brand Story) l\u00e0 g\u00ec?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"C\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u (Brand story) l\u00e0 c\u00e2u chuy\u1ec7n k\u1ec3 v\u1ec1 ch\u00ednh th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n: k\u1ec3 t\u1eeb nh\u1eefng ng\u00e0y h\u1ed3ng hoang, doanh nghi\u1ec7p m\u1edbi ra \u0111\u1eddi, qu\u00e1 tr\u00ecnh b\u1ea1n \u0111eo \u0111u\u1ed5i m\u1ee5c ti\u00eau, cho \u0111\u1ebfn l\u00fac n\u00f3 ph\u00e1t tri\u1ec3n th\u00e0nh c\u00f4ng v\u00e0 r\u1ef1c r\u1ee1 nh\u01b0 h\u00f4m nay.\"}},{\"@type\":\"Question\",\"name\":\"Color Palette l\u00e0 g\u00ec?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\" Color Palette l\u00e0 b\u1ea3ng m\u00e0u. M\u00e0u s\u1eafc th\u01b0\u01a1ng hi\u1ec7u l\u00e0 h\u00ecnh \u1ea3nh nh\u1eadn di\u1ec7n nhanh nh\u1ea5t, n\u00f3 \u0111\u1ea1i di\u1ec7n cho doanh nghi\u1ec7p. \"}},{\"@type\":\"Question\",\"name\":\"Iconology l\u00e0 g\u00ec?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Iconography \u0111\u1ec1 c\u1eadp \u0111\u1ebfn t\u1ea5t c\u1ea3 c\u00e1c h\u00ecnh \u1ea3nh v\u00e0 bi\u1ec3u t\u01b0\u1ee3ng s\u1ebd xu\u1ea5t hi\u1ec7n tr\u00ean trang web c\u1ee7a b\u1ea1n v\u00e0 tr\u00ean c\u00e1c \u1ea5n ph\u1ea9m marketing c\u1ee7a b\u1ea1n. Khi \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u00fang c\u00e1ch, c\u00e1c bi\u1ec3u t\u01b0\u1ee3ng l\u00e0 m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 cao \u0111\u1ec3 truy\u1ec1n \u0111\u1ea1t nh\u1eefng \u00fd t\u01b0\u1edfng l\u1edbn m\u00e0 kh\u00f4ng c\u1ea7n s\u1eed d\u1ee5ng m\u1ed9t t\u1eeb n\u00e0o.\"}},{\"@type\":\"Question\",\"name\":\"Photography gi\u00fap \u00edch g\u00ec cho chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Photography t\u1ed1t s\u1ebd l\u00e0m t\u0103ng s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, hay nhi\u1ec1u doanh s\u1ed1 h\u01a1n v\u00e0 cu\u1ed1i c\u00f9ng l\u00e0 \u0111em l\u1ea1i l\u1ee3i nhu\u1eadn nhi\u1ec1u h\u01a1n.\u00a0&lt;br>Photography k\u00edch th\u00edch ph\u1ea3n \u1ee9ng c\u1ea3m x\u00fac t\u1ee9c th\u00ec v\u00e0 t\u1ea1o ra s\u1ef1 tin t\u01b0\u1edfng m\u00e0 l\u1eddi n\u00f3i b\u1eb1ng v\u0103n b\u1ea3n kh\u00f4ng th\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c. Khi m\u1ed9t kh\u00e1ch h\u00e0ng truy c\u1eadp trang web c\u1ee7a b\u1ea1n, \u0111i\u1ec1u \u0111\u1ea7u ti\u00ean h\u1ecd l\u00e0m l\u00e0 qu\u00e9t n\u00f3 \u0111\u1ec3 xem website c\u00f3 li\u00ean quan kh\u00f4ng, h\u1eefu \u00edch v\u00e0 \u0111\u00e1ng tin c\u1eady hay kh\u00f4ng?\"}}]}<\/script><div class=\"wpsp-faq__wrap wpsp-buttons-layout-wrap\">\n\n<div class=\"wp-block-wpsp-faq-child wpsp-faq-child__outer-wrap wpsp-block-c963ea9c\"><div class=\"wpsp-faq-child__wrapper\"><div class=\"wpsp-faq-item\" role=\"tab\" tabindex=\"0\"><div class=\"wpsp-faq-questions-button wpsp-faq-questions\"><span class=\"wpsp-icon wpsp-faq-icon-wrap\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"wpsp-icon-active wpsp-faq-icon-wrap\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"wpsp-question\">Chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec?<\/span><\/div><div class=\"wpsp-faq-content\"><span><p> <strong>Chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u<\/strong> <strong>(Brand Strategy)<\/strong> l\u00e0 m\u1ed9t k\u1ebf ho\u1ea1ch d\u00e0i h\u1ea1n t\u1eadp trung v\u00e0o s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng. K\u1ebf ho\u1ea1ch n\u00e0y \u0111\u01b0\u1ee3c c\u00e1c doanh nghi\u1ec7p s\u1eed d\u1ee5ng \u0111\u1ec3 t\u1ea1o ra m\u1ed9t h\u00ecnh \u1ea3nh c\u1ee5 th\u1ec3 gi\u1eefa c\u00e1c kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i v\u00e0 ti\u1ec1m n\u0103ng. <\/p><\/span><\/div><\/div><\/div><\/div>\n\n\n<div class=\"wp-block-wpsp-faq-child wpsp-faq-child__outer-wrap wpsp-block-ed6ce0d3\"><div class=\"wpsp-faq-child__wrapper\"><div class=\"wpsp-faq-item\" role=\"tab\" tabindex=\"0\"><div class=\"wpsp-faq-questions-button wpsp-faq-questions\"><span class=\"wpsp-icon wpsp-faq-icon-wrap\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"wpsp-icon-active wpsp-faq-icon-wrap\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"wpsp-question\">12 Y\u1ebfu t\u1ed1 quan tr\u1ecdng c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u? <\/span><\/div><div class=\"wpsp-faq-content\"><span><p>12 y\u1ebfu t\u1ed1 quan tr\u1ecdng trong chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u g\u1ed3m: <br>1. S\u1ee9 m\u1ec7nh (Mission), T\u1ea7m nh\u00ecn (Vision), C\u1ed1t l\u00f5i&nbsp;th\u01b0\u01a1ng hi\u1ec7u (Brand Essence)<br>2. \u0110i\u1ec3m kh\u00e1c bi\u1ec7t <br>3. \u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u&nbsp;(Brand Positioning)<br>4. H\u00ecnh m\u1eabu th\u01b0\u01a1ng hi\u1ec7u&nbsp;(Brand Archetype)<br>5. T\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u (Brand Personality)<br>6. T\u00ean th\u01b0\u01a1ng hi\u1ec7u (Brand name)<br>7. Logo<br>8. Tagline\/ Slogan<br>9.&nbsp;Brand Story (C\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u)&nbsp;<br>10. Color Palette (B\u1ea3ng m\u00e0u)<br>11. Iconology<br>12. Photography<\/p><\/span><\/div><\/div><\/div><\/div>\n\n\n<div class=\"wp-block-wpsp-faq-child wpsp-faq-child__outer-wrap wpsp-block-a618bb31\"><div class=\"wpsp-faq-child__wrapper\"><div class=\"wpsp-faq-item\" role=\"tab\" tabindex=\"0\"><div class=\"wpsp-faq-questions-button wpsp-faq-questions\"><span class=\"wpsp-icon wpsp-faq-icon-wrap\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"wpsp-icon-active wpsp-faq-icon-wrap\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"wpsp-question\">S\u1ee9 m\u1ec7nh th\u01b0\u01a1ng hi\u1ec7u (Mission) l\u00e0 g\u00ec?<\/span><\/div><div class=\"wpsp-faq-content\"><span><p><strong>S\u1ee9 m\u1ec7nh th\u01b0\u01a1ng hi\u1ec7u (Mission) <\/strong>l\u00e0 vi\u1ec7c ta x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c m\u1ee5c \u0111\u00edch ra \u0111\u1eddi v\u00e0 t\u1ed3n t\u1ea1i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, tr\u1ea3 l\u1eddi cho c\u00e2u h\u1ecfi &#8220;T\u1ea1i sao th\u01b0\u01a1ng hi\u1ec7u n\u00e0y ra \u0111\u1eddi, t\u1ed3n t\u1ea1i&#8221;.&nbsp;<br>Theo Philip Kotler &#8211; Cha \u0111\u1ebb c\u1ee7a Marketing hi\u1ec7n \u0111\u1ea1i cho r\u1eb1ng \u201cC\u00f4ng ty \u0111\u01b0\u1ee3c l\u1eadp ra \u0111\u1ec3 ho\u00e0n th\u00e0nh m\u1ed9t s\u1ee9 m\u1ec7nh. S\u1ee9 m\u1ec7nh c\u1ee7a c\u00f4ng ty ch\u00ednh l\u00e0 b\u1ea3n tuy\u00ean ng\u00f4n c\u1ee7a c\u00f4ng ty \u0111\u00f3 \u0111\u1ed1i v\u1edbi x\u00e3 h\u1ed9i, n\u00f3 ch\u1ee9ng minh t\u00ednh h\u1eefu \u00edch v\u00e0 c\u00e1c \u00fd ngh\u0129a trong s\u1ef1 t\u1ed3n t\u1ea1i c\u1ee7a c\u00f4ng ty \u0111\u1ed1i v\u1edbi x\u00e3 h\u1ed9i.\u201d<\/p><\/span><\/div><\/div><\/div><\/div>\n\n\n<div class=\"wp-block-wpsp-faq-child wpsp-faq-child__outer-wrap wpsp-block-199c7779\"><div class=\"wpsp-faq-child__wrapper\"><div class=\"wpsp-faq-item\" role=\"tab\" tabindex=\"0\"><div class=\"wpsp-faq-questions-button wpsp-faq-questions\"><span class=\"wpsp-icon wpsp-faq-icon-wrap\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"wpsp-icon-active wpsp-faq-icon-wrap\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"wpsp-question\">T\u1ea7m nh\u00ecn th\u01b0\u01a1ng hi\u1ec7u (Vision)&nbsp;l\u00e0 g\u00ec? <\/span><\/div><div class=\"wpsp-faq-content\"><span><p> <strong>T\u1ea7m nh\u00ecn th\u01b0\u01a1ng hi\u1ec7u (Vision) <\/strong>\u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0<strong> m\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng m\u00e0 th\u01b0\u01a1ng hi\u1ec7u mong mu\u1ed1n h\u01b0\u1edbng t\u1edbi<\/strong> hay chinh ph\u1ee5c trong kho\u1ea3ng th\u1eddi gian th\u01b0\u1eddng l\u00e0 5 \u0111\u1ebfn 10 n\u0103m.  <\/p><\/span><\/div><\/div><\/div><\/div>\n\n\n<div class=\"wp-block-wpsp-faq-child wpsp-faq-child__outer-wrap wpsp-block-f4c6e5ba\"><div class=\"wpsp-faq-child__wrapper\"><div class=\"wpsp-faq-item\" role=\"tab\" tabindex=\"0\"><div class=\"wpsp-faq-questions-button wpsp-faq-questions\"><span class=\"wpsp-icon wpsp-faq-icon-wrap\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"wpsp-icon-active wpsp-faq-icon-wrap\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"wpsp-question\"> C\u1ed1t l\u00f5i th\u01b0\u01a1ng hi\u1ec7u (Brand Essence) l\u00e0 g\u00ec?<\/span><\/div><div class=\"wpsp-faq-content\"><span><p><strong>C\u1ed1t l\u00f5i th\u01b0\u01a1ng hi\u1ec7u (Brand Essence)<\/strong>, hay c\u00f2n g\u1ecdi l\u00e0 tinh ch\u1ea5t th\u01b0\u01a1ng hi\u1ec7u, l\u00e0 nh\u1eefng g\u00ec \u0111\u1ea1i di\u1ec7n cho th\u01b0\u01a1ng hi\u1ec7u \u1edf l\u1edbp s\u00e2u s\u1eafc nh\u1ea5t. <strong>C\u1ed1t l\u00f5i th\u01b0\u01a1ng hi\u1ec7u <\/strong>th\u01b0\u1eddng c\u00f3 th\u1ec3 t\u00f3m t\u1eaft b\u1eb1ng m\u1ed9t t\u1eeb kho\u00e1, m\u1ed9t kh\u00e1i ni\u1ec7m khi nh\u1eafc \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u.<br>Theo <a href=\"https:\/\/martinroll.com\/about\/business-and-brand-strategist\/\" target=\"_blank\" rel=\"noopener\">Martin Roll<\/a> &#8211; T\u1ed5ng gi\u00e1m \u0111\u1ed1c C\u00f4ng ty VentureRepublic -m\u1ed9t trong nh\u1eefng c\u00f4ng ty h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi v\u1ec1 t\u01b0 v\u1ea5n chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u cho r\u1eb1ng: &#8220;B\u1ea3n ch\u1ea5t th\u01b0\u01a1ng hi\u1ec7u l\u00e0 ph\u1ea7n m\u00f4 t\u1ea3 c\u1ed1t l\u00f5i th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u1ea7m nh\u00ecn \u0111\u1ecbnh h\u01b0\u1edbng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.\u201d<\/p><\/span><\/div><\/div><\/div><\/div>\n\n\n<div class=\"wp-block-wpsp-faq-child wpsp-faq-child__outer-wrap wpsp-block-c8591b0e\"><div class=\"wpsp-faq-child__wrapper\"><div class=\"wpsp-faq-item\" role=\"tab\" tabindex=\"0\"><div class=\"wpsp-faq-questions-button wpsp-faq-questions\"><span class=\"wpsp-icon wpsp-faq-icon-wrap\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"wpsp-icon-active wpsp-faq-icon-wrap\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"wpsp-question\">\u0110i\u1ec3m kh\u00e1c bi\u1ec7t (Point of Difference) l\u00e0 g\u00ec?<\/span><\/div><div class=\"wpsp-faq-content\"><span><p> <a href=\"https:\/\/vi.wikipedia.org\/wiki\/Kh%C3%A1c_bi%E1%BB%87t_h%C3%B3a_s%E1%BA%A3n_ph%E1%BA%A9m\" target=\"_blank\" rel=\"noopener\">Theo Wikipedia<\/a>, <strong>\u0110i\u1ec3m kh\u00e1c bi\u1ec7t<\/strong> l\u00e0 qu\u00e1 tr\u00ecnh ph\u00e2n bi\u1ec7t s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 n\u00e0y v\u1edbi s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 kh\u00e1c, h\u1ea5p d\u1eabn h\u01a1n \u0111\u1ed1i v\u1edbi m\u1ed9t th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3. \u0110i\u1ec1u n\u00e0y li\u00ean quan \u0111\u1ebfn vi\u1ec7c ph\u00e2n bi\u1ec7t v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u0169ng nh\u01b0 c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a ch\u00ednh c\u00f4ng ty.\u201d <\/p><\/span><\/div><\/div><\/div><\/div>\n\n\n<div class=\"wp-block-wpsp-faq-child wpsp-faq-child__outer-wrap wpsp-block-a30a81e1\"><div class=\"wpsp-faq-child__wrapper\"><div class=\"wpsp-faq-item\" role=\"tab\" tabindex=\"0\"><div class=\"wpsp-faq-questions-button wpsp-faq-questions\"><span class=\"wpsp-icon wpsp-faq-icon-wrap\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"wpsp-icon-active wpsp-faq-icon-wrap\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"wpsp-question\">\u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u (Brand Positioning) l\u00e0 g\u00ec?<\/span><\/div><div class=\"wpsp-faq-content\"><span><p><strong>\u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u (Brand Positioning)<\/strong> l\u00e0 h\u00ecnh \u1ea3nh kh\u00e1c bi\u1ec7t \u0111\u01b0\u1ee3c t\u1ea1o d\u1ef1ng nh\u1eb1m ph\u00e2n bi\u1ec7t th\u01b0\u01a1ng hi\u1ec7u n\u00e0y v\u1edbi th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c, v\u1eeba c\u00f3 t\u00ednh ch\u1ea5t thu h\u00fat, h\u1ea5p d\u1eabn c\u00f4ng ch\u00fang m\u1ee5c ti\u00eau v\u1eeba l\u00e0m c\u01a1 s\u1edf l\u00e2u d\u00e0i cho vi\u1ec7c x\u00e2y d\u1ef1ng v\u00e0 qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u.<br>Theo Philip Kotler,<em> <strong>\u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/strong> l\u00e0 t\u1eadp h\u1ee3p c\u00e1c ho\u1ea1t \u0111\u1ed9ng nh\u1eb1m m\u1ee5c \u0111\u00edch t\u1ea1o ra cho s\u1ea3n ph\u1ea9m v\u00e0 th\u01b0\u01a1ng hi\u1ec7u s\u1ea3n ph\u1ea9m m\u1ed9t v\u1ecb tr\u00ed x\u00e1c \u0111\u1ecbnh (so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh) trong t\u00e2m tr\u00ed c\u1ee7a kh\u00e1ch h\u00e0ng.<\/em><\/p><\/span><\/div><\/div><\/div><\/div>\n\n\n<div class=\"wp-block-wpsp-faq-child wpsp-faq-child__outer-wrap wpsp-block-58c3b33e\"><div class=\"wpsp-faq-child__wrapper\"><div class=\"wpsp-faq-item\" role=\"tab\" tabindex=\"0\"><div class=\"wpsp-faq-questions-button wpsp-faq-questions\"><span class=\"wpsp-icon wpsp-faq-icon-wrap\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"wpsp-icon-active wpsp-faq-icon-wrap\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"wpsp-question\">C\u00f3 m\u1ea5y ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u ph\u1ed5 bi\u1ebfn?<\/span><\/div><div class=\"wpsp-faq-content\"><span><p>C\u00f3 9 ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u ph\u1ed5 bi\u1ebfn:  <br>1. \u0110\u1ecbnh v\u1ecb d\u1ef1a v\u00e0o ch\u1ea5t l\u01b0\u1ee3ng<br>2. \u0110\u1ecbnh v\u1ecb d\u1ef1a v\u00e0o t\u00ednh n\u0103ng<br>3. \u0110\u1ecbnh v\u1ecb d\u1ef1a v\u00e0o \u0111\u1ed1i th\u1ee7<br>4. \u0110\u1ecbnh v\u1ecb d\u1ef1a v\u00e0o gi\u00e1 tr\u1ecb<br>5. \u0110\u1ecbnh v\u1ecb d\u1ef1a v\u00e0o c\u00f4ng d\u1ee5ng<br>6. \u0110\u1ecbnh v\u1ecb d\u1ef1a v\u00e0o m\u1ed1i quan h\u1ec7<br>7. \u0110\u1ecbnh v\u1ecb d\u1ef1a v\u00e0o v\u1ea5n \u0111\u1ec1, gi\u1ea3i ph\u00e1p<br>8. \u0110\u1ecbnh v\u1ecb d\u1ef1a v\u00e0o mong \u01b0\u1edbc<br>9. \u0110\u1ecbnh v\u1ecb d\u1ef1a v\u00e0o c\u1ea3m x\u00fac<\/p><\/span><\/div><\/div><\/div><\/div>\n\n\n<div class=\"wp-block-wpsp-faq-child wpsp-faq-child__outer-wrap wpsp-block-3b371e04\"><div class=\"wpsp-faq-child__wrapper\"><div class=\"wpsp-faq-item\" role=\"tab\" tabindex=\"0\"><div class=\"wpsp-faq-questions-button wpsp-faq-questions\"><span class=\"wpsp-icon wpsp-faq-icon-wrap\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"wpsp-icon-active wpsp-faq-icon-wrap\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"wpsp-question\">H\u00ecnh m\u1eabu th\u01b0\u01a1ng hi\u1ec7u (Brand Archetype) l\u00e0 g\u00ec? C\u00f3 bao nhi\u00eau h\u00ecnh m\u1eabu th\u01b0\u01a1ng hi\u1ec7u?<\/span><\/div><div class=\"wpsp-faq-content\"><span><p> <strong>H\u00ecnh m\u1eabu th\u01b0\u01a1ng hi\u1ec7u<\/strong> <strong>(Brand Archetype)<\/strong> l\u00e0 thu\u1eadt ng\u1eef Nh\u00e0 t\u00e2m l\u00fd h\u1ecdc n\u1ed5i ti\u1ebfng <a href=\"https:\/\/vi.wikipedia.org\/wiki\/Carl_Jung\" target=\"_blank\" rel=\"noopener\">Carl Jung<\/a> nghi\u00ean c\u1ee9u. Theo \u0111\u00f3, t\u1eeb 12 lo\u1ea1i h\u00ecnh m\u1eabu g\u1eafn li\u1ec1n v\u1edbi 12 nh\u00f3m nhu c\u1ea7u c\u0103n b\u1ea3n nh\u1ea5t c\u1ee7a con ng\u01b0\u1eddi: nhu c\u1ea7u \u0111\u01b0\u1ee3c y\u00eau, nhu c\u1ea7u \u0111\u01b0\u1ee3c ch\u0103m s\u00f3c, nhu c\u1ea7u \u0111\u01b0\u1ee3c b\u1ed3i d\u01b0\u1ee1ng ki\u1ebfn th\u1ee9c,&#8230;&nbsp;<br> <\/p><\/span><\/div><\/div><\/div><\/div>\n\n\n<div class=\"wp-block-wpsp-faq-child wpsp-faq-child__outer-wrap wpsp-block-8325210d\"><div class=\"wpsp-faq-child__wrapper\"><div class=\"wpsp-faq-item\" role=\"tab\" tabindex=\"0\"><div class=\"wpsp-faq-questions-button wpsp-faq-questions\"><span class=\"wpsp-icon wpsp-faq-icon-wrap\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"wpsp-icon-active wpsp-faq-icon-wrap\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"wpsp-question\">T\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u (Brand Personality) l\u00e0 g\u00ec? <\/span><\/div><div class=\"wpsp-faq-content\"><span><p>Theo Ben Harmanus , Gi\u00e1m \u0111\u1ed1c Th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a EMEA, \u0111\u00e3 n\u00f3i:&nbsp;<br>&#8220;<strong>T\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u <meta charset=\"utf-8\">(Brand Personality) <\/strong>l\u00e0 m\u1ed9t t\u1eadp h\u1ee3p c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a con ng\u01b0\u1eddi x\u00e1c \u0111\u1ecbnh m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u. Nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m n\u00e0y l\u00e0m cho m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c bi\u1ec7t v\u1edbi nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c v\u00e0 l\u00e0m cho th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3 tr\u1edf n\u00ean \u0111\u1ed9c nh\u1ea5t.&#8221; <\/p><\/span><\/div><\/div><\/div><\/div>\n\n\n<div class=\"wp-block-wpsp-faq-child wpsp-faq-child__outer-wrap wpsp-block-048cc1b3\"><div class=\"wpsp-faq-child__wrapper\"><div class=\"wpsp-faq-item\" role=\"tab\" tabindex=\"0\"><div class=\"wpsp-faq-questions-button wpsp-faq-questions\"><span class=\"wpsp-icon wpsp-faq-icon-wrap\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"wpsp-icon-active wpsp-faq-icon-wrap\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"wpsp-question\">T\u00ean th\u01b0\u01a1ng hi\u1ec7u (Brand name) l\u00e0 g\u00ec?<\/span><\/div><div class=\"wpsp-faq-content\"><span><p>T\u00ean th\u01b0\u01a1ng hi\u1ec7u (Brand Name) l\u00e0 m\u1ed9t c\u1ee5m t\u1eeb hay t\u1eeb ng\u1eafn m\u00e0 ng\u01b0\u1eddi ch\u1ee7 doanh nghi\u1ec7p, \u0111\u1ea1i di\u1ec7n s\u00e1ng l\u1eadp doanh nghi\u1ec7p \u0111\u1eb7t cho m\u1ed9t d\u00f2ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 m\u00e0 h\u1ecd \u0111ang kinh doanh.&nbsp;<br>CEO c\u1ee7a Amazon \u2013 <a href=\"https:\/\/vi.wikipedia.org\/wiki\/Jeff_Bezos\" target=\"_blank\" rel=\"noopener\">Jeff Bezos<\/a> \u0111\u1ed3ng th\u1eddi c\u0169ng \u0111\u01b0a ra m\u1ed9t \u0111\u1ecbnh ngh\u0129a v\u1ec1 brand: \u201cTh\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n s\u1ebd l\u00e0 nh\u1eefng g\u00ec ng\u01b0\u1eddi ta n\u00f3i v\u1ec1 khi b\u1ea1n kh\u00f4ng \u1edf \u0111\u00f3.\u201d<\/p><\/span><\/div><\/div><\/div><\/div>\n\n\n<div class=\"wp-block-wpsp-faq-child wpsp-faq-child__outer-wrap wpsp-block-f29183e9\"><div class=\"wpsp-faq-child__wrapper\"><div class=\"wpsp-faq-item\" role=\"tab\" tabindex=\"0\"><div class=\"wpsp-faq-questions-button wpsp-faq-questions\"><span class=\"wpsp-icon wpsp-faq-icon-wrap\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"wpsp-icon-active wpsp-faq-icon-wrap\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"wpsp-question\">Quy tr\u00ecnh \u0111\u1eb7t t\u00ean th\u01b0\u01a1ng hi\u1ec7u g\u1ed3m m\u1ea5y b\u01b0\u1edbc?<\/span><\/div><div class=\"wpsp-faq-content\"><span><p>T\u1ea1i <strong>Sao Kim<\/strong>, ch\u00fang t\u00f4i \u00e1p d\u1ee5ng quy tr\u00ecnh \u0111\u1eb7t t\u00ean th\u01b0\u01a1ng hi\u1ec7u g\u1ed3m 5 b\u01b0\u1edbc, s\u00e1ng t\u1ea1o theo chu\u1ea9n qu\u1ed1c t\u1ebf \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o mang l\u1ea1i s\u1ef1 th\u00e0nh c\u00f4ng cho d\u1ef1 \u00e1n c\u1ee7a b\u1ea1n.&nbsp;<br>B\u01b0\u1edbc 01: Nghi\u00ean c\u1ee9u v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng<br>B\u01b0\u1edbc 02: X\u00e1c l\u1eadp \u0111\u1ecbnh h\u01b0\u1edbng s\u00e1ng t\u1ea1o<br>B\u01b0\u1edbc 03: S\u00e1ng t\u00e1c v\u00e0 thuy\u1ebft minh ph\u01b0\u01a1ng \u00e1n<br>B\u01b0\u1edbc 04: Ki\u1ec3m tra \u0111\u0103ng k\u00fd nh\u00e3n hi\u1ec7u h\u00e0ng h\u00f3a<br>B\u01b0\u1edbc 05: Ki\u1ec3m tra \u1ee9ng d\u1ee5ng th\u1ef1c t\u1ebf<\/p><\/span><\/div><\/div><\/div><\/div>\n\n\n<div class=\"wp-block-wpsp-faq-child wpsp-faq-child__outer-wrap wpsp-block-fc0ebf09\"><div class=\"wpsp-faq-child__wrapper\"><div class=\"wpsp-faq-item\" role=\"tab\" tabindex=\"0\"><div class=\"wpsp-faq-questions-button wpsp-faq-questions\"><span class=\"wpsp-icon wpsp-faq-icon-wrap\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"wpsp-icon-active wpsp-faq-icon-wrap\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"wpsp-question\">Bi\u1ec3u tr\u01b0ng (logo) l\u00e0 g\u00ec?<\/span><\/div><div class=\"wpsp-faq-content\"><span><p>Theo Wikipedia \u201cLogo hay Bi\u1ec3u tr\u01b0ng (t\u1eeb ti\u1ebfng Anh, v\u1eafn t\u1eaft t\u1eeb logotype) l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 \u0111\u1ed3 h\u1ecda (k\u00fd hi\u1ec7u, ch\u1eef bi\u1ec3u th\u1ecb, bi\u1ec3u t\u01b0\u1ee3ng, h\u00ecnh t\u01b0\u1ee3ng\u2026) k\u1ebft h\u1ee3p v\u1edbi c\u00e1ch th\u1ee9c th\u1ec3 hi\u1ec7n n\u00f3 t\u1ea1o th\u00e0nh: m\u1ed9t nh\u00e3n hi\u1ec7u hay th\u01b0\u01a1ng hi\u1ec7u, h\u00ecnh \u1ea3nh \u0111\u1ea1i di\u1ec7n cho m\u1ed9t c\u00f4ng ty hay c\u00e1c t\u1ed5 ch\u1ee9c phi th\u01b0\u01a1ng m\u1ea1i, h\u00ecnh \u1ea3nh bi\u1ec3u th\u1ecb m\u1ed9t s\u1ef1 ki\u1ec7n, m\u1ed9t cu\u1ed9c thi, m\u1ed9t phong tr\u00e0o hay m\u1ed9t c\u00e1 nh\u00e2n n\u00e0o \u0111\u00f3.\u201d<\/p><\/span><\/div><\/div><\/div><\/div>\n\n\n<div class=\"wp-block-wpsp-faq-child wpsp-faq-child__outer-wrap wpsp-block-6a650f81\"><div class=\"wpsp-faq-child__wrapper\"><div class=\"wpsp-faq-item\" role=\"tab\" tabindex=\"0\"><div class=\"wpsp-faq-questions-button wpsp-faq-questions\"><span class=\"wpsp-icon wpsp-faq-icon-wrap\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"wpsp-icon-active wpsp-faq-icon-wrap\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"wpsp-question\">Tagline\/Slogan l\u00e0 g\u00ec?<\/span><\/div><div class=\"wpsp-faq-content\"><span><p>Tagline v\u1ec1 c\u01a1 b\u1ea3n l\u00e0 th\u00f4ng \u0111i\u1ec7p m\u00e0 th\u01b0\u01a1ng hi\u1ec7u mu\u1ed1n truy\u1ec1n \u0111\u1ea1t m\u1ed9t c\u00e1ch ng\u1eafn g\u1ecdn v\u00e0 s\u00e2u s\u1eafc nh\u1ea5t v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ebfn kh\u00e1ch h\u00e0ng.<br>N\u1ebfu slogan l\u00e0 m\u1ed9t c\u00e2u v\u0103n ng\u1eafn g\u1ecdn mang t\u00ednh m\u00f4 t\u1ea3 v\u1ec1 t\u00ednh ch\u1ea5t c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, th\u01b0\u1eddng d\u00f9ng \u0111\u1ec3 g\u1eedi g\u1eafm l\u1eddi h\u1ee9a, gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i hay h\u01b0\u1edbng ph\u00e1t tri\u1ec3n c\u1ee7a s\u1ea3n ph\u1ea9m th\u00ec tagline l\u1ea1i \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m v\u00e0 tri\u1ebft l\u00fd kinh doanh c\u1ee7a doanh nghi\u1ec7p.<\/p><\/span><\/div><\/div><\/div><\/div>\n\n\n<div class=\"wp-block-wpsp-faq-child wpsp-faq-child__outer-wrap wpsp-block-1a11aaa2\"><div class=\"wpsp-faq-child__wrapper\"><div class=\"wpsp-faq-item\" role=\"tab\" tabindex=\"0\"><div class=\"wpsp-faq-questions-button wpsp-faq-questions\"><span class=\"wpsp-icon wpsp-faq-icon-wrap\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"wpsp-icon-active wpsp-faq-icon-wrap\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"wpsp-question\">C\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u (Brand Story) l\u00e0 g\u00ec?<\/span><\/div><div class=\"wpsp-faq-content\"><span><p>C\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u (Brand story) l\u00e0 c\u00e2u chuy\u1ec7n k\u1ec3 v\u1ec1 ch\u00ednh th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n: k\u1ec3 t\u1eeb nh\u1eefng ng\u00e0y h\u1ed3ng hoang, doanh nghi\u1ec7p m\u1edbi ra \u0111\u1eddi, qu\u00e1 tr\u00ecnh b\u1ea1n \u0111eo \u0111u\u1ed5i m\u1ee5c ti\u00eau, cho \u0111\u1ebfn l\u00fac n\u00f3 ph\u00e1t tri\u1ec3n th\u00e0nh c\u00f4ng v\u00e0 r\u1ef1c r\u1ee1 nh\u01b0 h\u00f4m nay.<\/p><\/span><\/div><\/div><\/div><\/div>\n\n\n<div class=\"wp-block-wpsp-faq-child wpsp-faq-child__outer-wrap wpsp-block-c710c072\"><div class=\"wpsp-faq-child__wrapper\"><div class=\"wpsp-faq-item\" role=\"tab\" tabindex=\"0\"><div class=\"wpsp-faq-questions-button wpsp-faq-questions\"><span class=\"wpsp-icon wpsp-faq-icon-wrap\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"wpsp-icon-active wpsp-faq-icon-wrap\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"wpsp-question\">Color Palette l\u00e0 g\u00ec?<\/span><\/div><div class=\"wpsp-faq-content\"><span><p> Color Palette l\u00e0 b\u1ea3ng m\u00e0u. M\u00e0u s\u1eafc th\u01b0\u01a1ng hi\u1ec7u l\u00e0 h\u00ecnh \u1ea3nh nh\u1eadn di\u1ec7n nhanh nh\u1ea5t, n\u00f3 \u0111\u1ea1i di\u1ec7n cho doanh nghi\u1ec7p. <\/p><\/span><\/div><\/div><\/div><\/div>\n\n\n<div class=\"wp-block-wpsp-faq-child wpsp-faq-child__outer-wrap wpsp-block-8884b5b6\"><div class=\"wpsp-faq-child__wrapper\"><div class=\"wpsp-faq-item\" role=\"tab\" tabindex=\"0\"><div class=\"wpsp-faq-questions-button wpsp-faq-questions\"><span class=\"wpsp-icon wpsp-faq-icon-wrap\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"wpsp-icon-active wpsp-faq-icon-wrap\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"wpsp-question\">Iconology l\u00e0 g\u00ec?<\/span><\/div><div class=\"wpsp-faq-content\"><span><p>Iconography \u0111\u1ec1 c\u1eadp \u0111\u1ebfn t\u1ea5t c\u1ea3 c\u00e1c h\u00ecnh \u1ea3nh v\u00e0 bi\u1ec3u t\u01b0\u1ee3ng s\u1ebd xu\u1ea5t hi\u1ec7n tr\u00ean trang web c\u1ee7a b\u1ea1n v\u00e0 tr\u00ean c\u00e1c \u1ea5n ph\u1ea9m marketing c\u1ee7a b\u1ea1n. Khi \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u00fang c\u00e1ch, c\u00e1c bi\u1ec3u t\u01b0\u1ee3ng l\u00e0 m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 cao \u0111\u1ec3 truy\u1ec1n \u0111\u1ea1t nh\u1eefng \u00fd t\u01b0\u1edfng l\u1edbn m\u00e0 kh\u00f4ng c\u1ea7n s\u1eed d\u1ee5ng m\u1ed9t t\u1eeb n\u00e0o.<\/p><\/span><\/div><\/div><\/div><\/div>\n\n\n<div class=\"wp-block-wpsp-faq-child wpsp-faq-child__outer-wrap wpsp-block-6f30bf3b\"><div class=\"wpsp-faq-child__wrapper\"><div class=\"wpsp-faq-item\" role=\"tab\" tabindex=\"0\"><div class=\"wpsp-faq-questions-button wpsp-faq-questions\"><span class=\"wpsp-icon wpsp-faq-icon-wrap\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"wpsp-icon-active wpsp-faq-icon-wrap\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"wpsp-question\">Photography gi\u00fap \u00edch g\u00ec cho chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u?<\/span><\/div><div class=\"wpsp-faq-content\"><span><p>Photography t\u1ed1t s\u1ebd l\u00e0m t\u0103ng s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, hay nhi\u1ec1u doanh s\u1ed1 h\u01a1n v\u00e0 cu\u1ed1i c\u00f9ng l\u00e0 \u0111em l\u1ea1i l\u1ee3i nhu\u1eadn nhi\u1ec1u h\u01a1n.&nbsp;<br>Photography k\u00edch th\u00edch ph\u1ea3n \u1ee9ng c\u1ea3m x\u00fac t\u1ee9c th\u00ec v\u00e0 t\u1ea1o ra s\u1ef1 tin t\u01b0\u1edfng m\u00e0 l\u1eddi n\u00f3i b\u1eb1ng v\u0103n b\u1ea3n kh\u00f4ng th\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c. Khi m\u1ed9t kh\u00e1ch h\u00e0ng truy c\u1eadp trang web c\u1ee7a b\u1ea1n, \u0111i\u1ec1u \u0111\u1ea7u ti\u00ean h\u1ecd l\u00e0m l\u00e0 qu\u00e9t n\u00f3 \u0111\u1ec3 xem website c\u00f3 li\u00ean quan kh\u00f4ng, h\u1eefu \u00edch v\u00e0 \u0111\u00e1ng tin c\u1eady hay kh\u00f4ng?<\/p><\/span><\/div><\/div><\/div><\/div>\n\n<\/div><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Follow c\u00e1c b\u00e0i vi\u1ebft ch\u1ea5t l\u01b0\u1ee3ng Sao Kim t\u1ea1i:&nbsp;<\/strong><\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.saokim.com.vn\/en\/blog\/\" target=\"_blank\" rel=\"noreferrer noopener\">Blog Sao Kim<\/a><\/strong>, <strong><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/\" target=\"_blank\" rel=\"noreferrer noopener\">C\u1ea9m Nang Sao Kim<\/a>&nbsp;<\/strong><\/p>\n\n\n\n<p><strong>Facebook:<\/strong> <strong><a href=\"https:\/\/www.facebook.com\/saokimbranding\" target=\"_blank\" rel=\"noreferrer noopener\">Sao Kim Branding<\/a><\/strong><\/p>\n\n\n\n<p><strong>Case study Behance<\/strong>: <strong><a href=\"https:\/\/www.behance.net\/saokimbranding\" target=\"_blank\" rel=\"noreferrer noopener\">Sao Kim Branding<\/a><\/strong><\/p>\n\n\n\n<p>#SaoKim #SaoKimBranding #BrandStrategy<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>12 y\u1ebfu t\u1ed1 quan tr\u1ecdng t\u1ea1o n\u00ean m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u t\u1ea1o \u0111\u01b0\u1ee3c l\u1ee3i th\u1ebf c\u1ea1nh tranh, \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau kinh doanh.<\/p>\n","protected":false},"author":24,"featured_media":27005,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[195],"tags":[143,47],"class_list":["post-24814","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cam-nang","tag-chien-luoc-thuong-hieu","tag-sao-kim"],"acf":[],"views":2040,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/24814","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/comments?post=24814"}],"version-history":[{"count":1,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/24814\/revisions"}],"predecessor-version":[{"id":50382,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/24814\/revisions\/50382"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/media\/27005"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/media?parent=24814"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/categories?post=24814"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/tags?post=24814"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}