{"id":29043,"date":"2022-03-31T11:26:28","date_gmt":"2022-03-31T11:26:28","guid":{"rendered":"https:\/\/www.saokim.com.vn\/en\/?p=29043"},"modified":"2022-11-02T09:49:48","modified_gmt":"2022-11-02T02:49:48","slug":"cach-lam-content-marketing-hieu-qua","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/en\/cam-nang\/cach-lam-content-marketing-hieu-qua\/","title":{"rendered":"7749 C\u00e1ch L\u00e0m Content Marketing hi\u1ec7u qu\u1ea3, ti\u1ebft ki\u1ec7m"},"content":{"rendered":"\n<p><em><strong>Content Marketing<\/strong> lu\u00f4n \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng v\u1edbi doanh nghi\u1ec7p, v\u00e0 <strong>l\u00e0m content marketing hi\u1ec7u qu\u1ea3<\/strong>, ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c nhi\u1ec1u nh\u00e0 qu\u1ea3n l\u00fd quan t\u00e2m. V\u1eady, h\u00f4m nay, h\u00e3y c\u00f9ng Sao Kim t\u00ecm hi\u1ec3u v\u1ec1 v\u1ea5n \u0111\u1ec1 n\u00e0y.<\/em><\/p>\n\n\n\n<p>Marketing l\u00e0 ho\u1ea1t \u0111\u1ed9ng c\u1ed1t l\u00f5i c\u1ee7a h\u1ea7u h\u1ebft doanh nghi\u1ec7p. Ngay c\u1ea3 khi \u0111\u1ea1i d\u1ecbch COVID-19 t\u1ea5n c\u00f4ng khi\u1ebfn doanh thu s\u1ee5t gi\u1ea3m m\u1ea1nh ho\u1ea1t \u0111\u1ed9ng marketing v\u1eabn ph\u1ea3i th\u1ef1c hi\u1ec7n.<\/p>\n\n\n\n<p>V\u00e0 cho d\u00f9 kh\u00f4ng c\u00f3 s\u1ef1 bi\u1ebfn \u0111\u1ed9ng c\u1ee7a x\u00e3 h\u1ed9i, marketing c\u00e0ng ph\u1ea3i th\u1ef1c hi\u1ec7n hi\u1ec7u qu\u1ea3 h\u01a1n b\u1edfi s\u1ef1 c\u1ea1nh tranh m\u1ea1nh m\u1ebd c\u1ee7a \u0111\u1ed1i th\u1ee7.<\/p>\n\n\n\n<p>Nh\u01b0ng doanh thu s\u1ee5t gi\u1ea3m l\u1ea1i c\u1ea7n ph\u1ea3i chi nhi\u1ec1u ti\u1ec1n h\u01a1n cho Marketing?<\/p>\n\n\n\n<p>L\u00e0 m\u1ed9t ch\u1ee7 doanh nghi\u1ec7p t\u00f4i hi\u1ec3u \u0111i\u1ec1u n\u00e0y \u0111\u1eb7t ra th\u00e1ch th\u1ee9c l\u1edbn nh\u01b0 th\u1ebf n\u00e0o.<\/p>\n\n\n\n<p>N\u1ebfu b\u1ea1n l\u00e0 m\u1ed9t nh\u00e0 qu\u1ea3n l\u00fd, t\u00f4i ngh\u0129 b\u1ea1n c\u0169ng \u0111\u1ed3ng quan \u0111i\u1ec3m v\u1edbi t\u00f4i l\u00e0 ph\u1ea3i l\u00e0m th\u1ebf n\u00e0o \u0111\u00f3 \u0111\u1ec3 l\u00e0m marketing hi\u1ec7u qu\u1ea3 h\u01a1n v\u00e0 ti\u1ebft ki\u1ec7m chi ph\u00ed h\u01a1n. \u0110\u00fang ch\u1ee9?<\/p>\n\n\n\n<p>R\u1ea5t may, \u0111\u00e2y c\u0169ng l\u00e0 v\u1ea5n \u0111\u1ec1 chung v\u00e0 \u0111\u00e3 c\u00f3 nhi\u1ec1u gi\u1ea3i ph\u00e1p.<\/p>\n\n\n\n<p>M\u1ed9t trong nh\u1eefng gi\u1ea3i ph\u00e1p c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng l\u00e0 gi\u1ea3m d\u1ea7n t\u1ef7 tr\u1ecdng c\u00e1c k\u00eanh marketing tr\u1ea3 ph\u00ed tr\u1ef1c ti\u1ebfp (Google Ads, Facebook Ads &#8230;), thay v\u00e0o \u0111\u00f3 t\u1eadp trung <strong>l\u00e0m content marketing<\/strong>.<\/p>\n\n\n\n<p>Trong b\u00e0i vi\u1ebft n\u00e0y, <a href=\"https:\/\/www.saokim.com.vn\/en\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Sao Kim<\/strong><\/a> g\u1eedi t\u1edbi b\u1ea1n m\u1ed9t s\u1ed1 c\u00e1ch <strong>l\u00e0m content marketing hi\u1ec7u qu\u1ea3<\/strong>, <strong>ti\u1ebft ki\u1ec7m chi ph\u00ed<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/03\/cach-lam-content-marketing-hieu-qua-tiet-kiem-chi-phi.jpg\" alt=\"C\u00e1ch L\u00e0m Content Marketing hi\u1ec7u qu\u1ea3, ti\u1ebft ki\u1ec7m chi ph\u00ed\" class=\"wp-image-29071\" title=\"C\u00e1ch L\u00e0m Content Marketing hi\u1ec7u qu\u1ea3, ti\u1ebft ki\u1ec7m chi ph\u00ed\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/03\/cach-lam-content-marketing-hieu-qua-tiet-kiem-chi-phi.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/03\/cach-lam-content-marketing-hieu-qua-tiet-kiem-chi-phi-300x157.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/03\/cach-lam-content-marketing-hieu-qua-tiet-kiem-chi-phi-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">1. Content Marketing l\u00e0 g\u00ec?<\/h2>\n\n\n\n<p><strong>Content Marketing<\/strong> (Ti\u1ebfp th\u1ecb n\u1ed9i dung) l\u00e0 m\u1ed9t thu\u1eadt ng\u1eef bao g\u1ed3m t\u1ea5t c\u1ea3 d\u1ea1ng th\u1ee9c marketing li\u00ean quan \u0111\u1ebfn vi\u1ec7c t\u1ea1o v\u00e0 chia s\u1ebb n\u1ed9i dung. C\u00e1c n\u1ed9i dung n\u00e0y \u0111\u01b0\u1ee3c t\u1ea1o ra d\u00f9ng \u0111\u1ec3 h\u01b0\u1edbng kh\u00e1ch h\u00e0ng \u0111\u1ebfn c\u00e1c h\u00e0nh \u0111\u1ed9ng mang l\u1ea1i l\u1ee3i \u00edch cho doanh nghi\u1ec7p.<\/p>\n\n\n\n<p>Hi\u1ec3u \u0111\u01a1n gi\u1ea3n h\u01a1n, content marketing l\u00e0 s\u1ef1 k\u1ebft h\u1ee3p c\u1ee7a n\u1ed9i dung h\u1eefu \u00edch v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 k\u1ef9 thu\u1eadt marketing nh\u1eb1m \u0111\u1ea1t <strong>m\u1ee5c ti\u00eau doanh nghi\u1ec7p<\/strong>.<\/p>\n\n\n\n<p>C\u00e1c m\u1ee5c ti\u00eau doanh nghi\u1ec7p \u1edf \u0111\u00e2y c\u00f3 th\u1ec3 l\u00e0:<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>Gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m kh\u00e9o l\u00e9o<\/li><li>Th\u00fac \u0111\u1ea9y chuy\u1ec3n \u0111\u1ed5i<\/li><li>\u0110i\u1ec1u h\u01b0\u1edbng traffic v\u1ec1 trang m\u1ee5c ti\u00eau<\/li><li>Ch\u0103m s\u00f3c v\u00e0 nu\u00f4i d\u01b0\u1ee1ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/li><li>Nu\u00f4i d\u01b0\u1ee1ng l\u00f2ng trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u<\/li><li>Thu h\u00fat t\u01b0\u01a1ng t\u00e1c<\/li><li>X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/li><li>&#8230;<\/li><\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Theo nghi\u00ean c\u1ee9u h\u00e0ng n\u0103m c\u1ee7a <a href=\"https:\/\/contentmarketinginstitute.com\/research\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>Content Marketing Institute<\/strong><\/a> cho th\u1ea5y ph\u1ea7n l\u1edbn c\u00e1c nh\u00e0 marketing \u0111ang s\u1eed d\u1ee5ng content marketing.<\/p>\n\n\n\n<p>Tr\u00ean th\u1ef1c t\u1ebf, content marketing \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng b\u1edfi nhi\u1ec1u t\u1ed5 ch\u1ee9c n\u1ed5i ti\u1ebfng tr\u00ean th\u1ebf gi\u1edbi bao g\u1ed3m&nbsp;P&amp;G, Microsoft, Cisco Systems v\u00e0 John Deere\u2026 N\u00f3 c\u0169ng \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n v\u00e0 th\u1ef1c hi\u1ec7n b\u1edfi c\u00e1c doanh nghi\u1ec7p nh\u1ecf v\u00e0 c\u1eeda h\u00e0ng tr\u00ean to\u00e0n c\u1ea7u.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">1.1. C\u00e1c lo\u1ea1i Content Marketing<\/h3>\n\n\n\n<p>C\u00f3 r\u1ea5t nhi\u1ec1u lo\u1ea1i content marketing, bao g\u1ed3m:<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Blogs<\/strong>: Vi\u1ebft b\u00e0i vi\u1ebft blogs, chia s\u1ebb<\/li><li><strong>Video<\/strong>: T\u1ea1o video tr\u00ean Youtube, Facebook, Tiktok&#8230;<\/li><li><strong>Social media posts<\/strong>: T\u1ea1o n\u1ed9i dung tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i<\/li><li><strong>Infographics<\/strong>: N\u1ed9i dung d\u1ea1ng h\u00ecnh \u1ea3nh \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf tr\u1ef1c quan h\u00f3a<\/li><li><strong>Ebooks<\/strong>: T\u00e0i li\u1ec7u, s\u00e1ch cho ph\u00e9p \u0111\u1ecdc\/ t\u1ea3i online<\/li><li><strong>Podcast<\/strong>: Ch\u01b0\u01a1ng tr\u00ecnh d\u01b0\u1edbi d\u1ea1ng \u00e2m thanh, audio<\/li><li><strong>Checklists<\/strong>: Danh s\u00e1ch c\u00e1c m\u1ee5c c\u1ea7n ki\u1ec3m tra, \u0111\u00e1nh gi\u00e1, c\u00f4ng vi\u1ec7c c\u1ea7n l\u00e0m<\/li><li><strong>Email<\/strong>: N\u1ed9i dung chia s\u1ebb qua email, ch\u0103m s\u00f3c, nu\u00f4i d\u01b0\u1ee1ng, b\u00e1n h\u00e0ng&#8230;<\/li><li><strong>Case Studies<\/strong>: Chia s\u1ebb b\u00e0i h\u1ecdc kinh nghi\u1ec7m qua c\u00e1c d\u1ef1 \u00e1n, chi\u1ebfn d\u1ecbch&#8230;<\/li><li><strong>Slideshare presentations<\/strong>: Chia s\u1ebb slide ki\u1ebfn th\u1ee9c, h\u01b0\u1edbng d\u1eabn, ph\u00e2n t\u00edch &#8230;.<\/li><li><strong>Quizzes<\/strong>: D\u1ea1ng n\u1ed9i dung c\u00e2u h\u1ecfi nhanh<\/li><li><strong>Free apps<\/strong>: \u1ee8ng d\u1ee5ng mi\u1ec5n ph\u00ed nh\u1eb1m l\u00f4i k\u00e9o ng\u01b0\u1eddi s\u1eed d\u1ee5ng, t\u1ea1o c\u01a1 s\u1edf ng\u01b0\u1eddi d\u00f9ng<\/li><li><strong>How-to Guides\/ Academies<\/strong>: N\u1ed9i dung h\u01b0\u1edbng d\u1eabn l\u00e0m g\u00ec \u0111\u00f3 theo t\u1eebng b\u01b0\u1edbc, th\u01b0\u1eddng l\u00e0 n\u1ed9i dung h\u1ecdc t\u1eadp<\/li><li><strong>Testimonials\/ Reviews<\/strong>: Ph\u1ea3n h\u1ed3i, \u0111\u00e1nh gi\u00e1 c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, kh\u00e1ch h\u00e0ng<\/li><li><strong>Memes<\/strong>: N\u1ed9i dung \u0111\u01b0\u1ee3c t\u1ea1o ra nh\u1eb1m k\u1ec3 nh\u1eefng c\u00e2u chuy\u1ec7n theo c\u00e1ch th\u00fa v\u1ecb, ng\u1eafn g\u1ecdn c\u00f3 th\u1ec3 lan truy\u1ec1n nhanh ch\u00f3ng (c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi ph\u1ed5 bi\u1ebfn l\u00e0 \u1ea3nh ch\u1ebf)<\/li><li><strong>Webinars<\/strong>: C\u00e1c s\u1ef1 ki\u1ec7n chia s\u1ebb, h\u1ed9i th\u1ea3o tr\u1ef1c tuy\u1ebfn<\/li><li><strong>Courses<\/strong>: C\u00e1c kh\u00f3a h\u1ecdc (online\/ offline)<\/li><li><strong>Research\/ Report<\/strong>: C\u00e1c nghi\u00ean c\u1ee9u, b\u00e1o c\u00e1o h\u1eefu \u00edch<\/li><li><strong>Tools\/ Extentions<\/strong>: C\u00e1c c\u00f4ng c\u1ee5 ti\u1ec7n \u00edch<\/li><li><strong>Influencers\/ Paid Ad Content<\/strong>: N\u1ed9i dung \u0111\u01b0\u1ee3c t\u1ea1o ra b\u1edfi nh\u1eefng ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng (c\u00f3 tr\u1ea3 ph\u00ed)<\/li><li>&#8230;<\/li><\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Nh\u00ecn chung, c\u00f3 r\u1ea5t nhi\u1ec1u lo\u1ea1i content marketing v\u00e0 t\u00f9y theo t\u00ecnh hu\u1ed1ng, k\u00eanh ph\u00e2n ph\u1ed1i m\u00e0 l\u1ef1a ch\u1ecdn lo\u1ea1i content marketing kh\u00e1c ph\u00f9 h\u1ee3p.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>\u0110\u1ecdc th\u00eam: Nh\u1eefng \u0111i\u1ec1u doanh nghi\u1ec7p c\u1ea7n bi\u1ebft v\u1ec1 Content Marketing<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">2. T\u00e1c \u0111\u1ed9ng c\u1ee7a Content Marketing \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng kinh doanh<\/h2>\n\n\n\n<p>V\u1edbi m\u1ee5c ti\u00eau chung l\u00e0 t\u1ea1o ra hi\u1ec7u qu\u1ea3 m\u1ea1nh m\u1ebd h\u01a1n, l\u00e2u d\u00e0i h\u01a1n v\u1edbi chi ph\u00ed ti\u1ebft ki\u1ec7m h\u01a1n nhi\u1ec1u doanh nghi\u1ec7p \u0111ang h\u01b0\u1edbng t\u1edbi inbound marketing &#8211; Trong \u0111\u00f3 Content Marketing l\u00e0 th\u00e0nh ph\u1ea7n ch\u1ee7 \u0111\u1ea1o.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/03\/mo-hinh-flywheel.jpg\" alt=\"\" class=\"wp-image-29065\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/03\/mo-hinh-flywheel.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/03\/mo-hinh-flywheel-300x300.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/03\/mo-hinh-flywheel-768x768.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><em>M\u00f4 h\u00ecnh flywheel (Ngu\u1ed3n <a href=\"https:\/\/www.hubspot.com\/inbound-marketing\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>HubSpot<\/strong><\/a>)<\/em><\/p>\n\n\n\n<p>\u00dd t\u01b0\u1edfng c\u1ee7a m\u00f4 h\u00ecnh flywheel (b\u00e1nh \u0111\u00e0) l\u00e0 t\u1ea1o ra n\u1ed9i dung th\u00fac \u0111\u1ea9y t\u1eeb Ng\u01b0\u1eddi l\u1ea1 &#8211; Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng &#8211; Kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1 &#8211; Ng\u01b0\u1eddi \u1ee7ng h\u1ed9. T\u1eeb \u0111\u00f3 th\u00fac \u0111\u1ea9y doanh nghi\u1ec7p t\u0103ng tr\u01b0\u1edfng.<\/p>\n\n\n\n<p>Trong \u0111\u00f3, li\u00ean t\u1ee5c th\u1ef1c hi\u1ec7n:<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>D\u1ee5 d\u1ed7, l\u00f4i k\u00e9o (Attract) ng\u01b0\u1eddi m\u1edbi<\/li><li>T\u00e2m t\u00ecnh, h\u1ee9a h\u1eb9n (Engage), t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ec3 h\u1ecd mua h\u00e0ng<\/li><li>L\u00e0m kh\u00e1ch h\u00e0ng vui s\u01b0\u1edbng (Delight) \u0111\u1ec3 h\u1ecd tr\u1edf th\u00e0nh ng\u01b0\u1eddi \u1ee7ng h\u1ed9i (quay l\u1ea1i mua h\u00e0ng, gi\u1edbi thi\u1ec7u kh\u00e1ch h\u00e0ng &#8230;)<\/li><\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>T\u00f3m l\u1ea1i, cho d\u00f9 \u1edf giai \u0111o\u1ea1n n\u00e0o, vi\u1ec7c c\u1ea7n l\u00e0m l\u00e0 s\u1ea3n xu\u1ea5t n\u1ed9i dung, ch\u00ednh x\u00e1c h\u01a1n s\u1ea3n xu\u1ea5t content marketing \u0111\u1ec3 th\u00fac \u0111\u1ea9y &#8220;b\u00e1nh \u0111\u00e0&#8221; v\u1eadn chuy\u1ec3n.<\/p>\n\n\n\n<p>Bi\u1ebft c\u00e1ch l\u00e0m content Marketing, b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o t\u00e1c \u0111\u1ed9ng l\u1edbn \u0111\u1ed1i v\u1edbi ho\u1ea1t \u0111\u1ed9ng kinh doanh, v\u00e0 \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 d\u1eef li\u1ec7u th\u1ed1ng k\u00ea:<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>Theo nghi\u00ean c\u1ee9u c\u1ee7a <a href=\"https:\/\/www.demandmetric.com\/content\/content-marketing-infographic\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>Demand Metirc<\/strong><\/a>, Content marketing mang l\u1ea1i nhi\u1ec1u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng <strong>g\u1ea5p 3 l\u1ea7n<\/strong> so v\u1edbi ti\u1ebfp th\u1ecb truy\u1ec1n th\u1ed1ng v\u00e0 <strong>chi ph\u00ed th\u1ea5p h\u01a1n 62%<\/strong>.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>Theo <a href=\"https:\/\/www.impactplus.com\/blogging-statistics-55-reasons-blogging-creates-55-more-traffic\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>iMPACT<\/strong><\/a>, c\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf s\u1eed d\u1ee5ng content marketing nh\u1eadn \u0111\u01b0\u1ee3c <strong>nhi\u1ec1u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng h\u01a1n 126%<\/strong> so v\u1edbi nh\u1eefng doanh nghi\u1ec7p kh\u00f4ng s\u1eed d\u1ee5ng.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>Theo <a href=\"https:\/\/contentmarketinginstitute.com\/2017\/10\/know-like-trust-content\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>Content Marketing Institute<\/strong><\/a>, <strong>61% c\u00e1c giao d\u1ecbch mua h\u00e0ng tr\u1ef1c tuy\u1ebfn<\/strong> l\u00e0 k\u1ebft qu\u1ea3 tr\u1ef1c ti\u1ebfp c\u1ee7a vi\u1ec7c kh\u00e1ch h\u00e0ng \u0111\u1ecdc blog.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>V\u00e0 theo <a href=\"https:\/\/blog.hubspot.com\/marketing\/blogging-frequency-benchmarks\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>HubSpot<\/strong><\/a>, c\u00e1c c\u00f4ng ty xu\u1ea5t b\u1ea3n h\u01a1n 16 b\u00e0i \u0111\u0103ng tr\u00ean blog m\u1ed7i th\u00e1ng nh\u1eadn \u0111\u01b0\u1ee3c <strong>l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp nhi\u1ec1u h\u01a1n 3,5 l\u1ea7n<\/strong> so v\u1edbi nh\u1eefng c\u00f4ng ty xu\u1ea5t b\u1ea3n \u00edt h\u01a1n 4 b\u00e0i \u0111\u0103ng m\u1ed7i th\u00e1ng.<\/li><\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>V\u00ec v\u1eady, l\u00e0m Content marketing hi\u1ec7u qu\u1ea3 t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1edbi vi\u1ec7c l\u00e0m cho doanh nghi\u1ec7p t\u0103ng tr\u01b0\u1edfng. V\u00ec v\u1eady, n\u1ebfu mu\u1ed1n l\u00e0m kinh doanh hi\u1ec7u qu\u1ea3, h\u00e3y b\u1eaft \u0111\u1ea7u v\u1edbi vi\u1ec7c l\u00e0m content marketing hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">3. L\u00e0m Content Marketing hi\u1ec7u qu\u1ea3 b\u1eb1ng c\u00e1ch n\u00e0o?<\/h2>\n\n\n\n<p>Sai l\u1ea7m th\u01b0\u1eddng g\u1eb7p c\u1ee7a c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd trong vi\u1ec7c l\u00e0m content marketing l\u00e0 t\u1eadp trung v\u00e0o &#8220;L\u00ean \u0111\u01b0\u1ee3c bao nhi\u00eau b\u00e0i\/ ng\u00e0y?&#8221;, &#8220;b\u00e0i d\u00e0i bao nhi\u00eau t\u1eeb?&#8221;.<\/p>\n\n\n\n<p>\u0110\u1ed3ng \u00fd l\u00e0 KPI s\u1ed1 l\u01b0\u1ee3ng r\u1ea5t quan tr\u1ecdng. Nh\u01b0ng khi qu\u1ea3n l\u00fd lu\u00f4n h\u1ecfi v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng, nh\u00e2n s\u1ef1 c\u0169ng ch\u1ec9 t\u1eadp trung v\u00e0o n\u00f3. \u0110i\u1ec1u n\u00e0y d\u1eabn t\u1edbi sai l\u1ea7m c\u00e0ng ng\u00e0y c\u00e0ng l\u1edbn.<\/p>\n\n\n\n<p>Ch\u00eca kh\u00f3a \u0111\u1ec3 l\u00e0m content marketing l\u00e0 &#8220;G\u00e3i \u0111\u00fang ch\u1ed7 ng\u1ee9a&#8221;.<\/p>\n\n\n\n<p>Khi &#8220;G\u00e3i \u0111\u00fang ch\u1ed7 ng\u1ee9a&#8221; th\u00ec ch\u1ec9 c\u1ea7n 1 l\u1ea7n l\u00e0 \u0111\u1ee7.<\/p>\n\n\n\n<p>V\u1eady l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 bi\u1ebft ch\u1ed7 n\u00e0o &#8220;ng\u1ee9a&#8221;?<\/p>\n\n\n\n<p>\u0110\u00f3 l\u00e0 hi\u1ec3u <strong>ph\u01b0\u01a1ng ph\u00e1p l\u00e0m content marketing hi\u1ec7u qu\u1ea3<\/strong>.<\/p>\n\n\n\n<p>Tr\u01b0\u1edbc ti\u00ean, Sao Kim khuy\u00ean b\u1ea1n n\u00ean hi\u1ec3u r\u00f5 v\u1ec1 qu\u00e1 tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">3.1. Hi\u1ec3u qu\u00e1 tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng<\/h3>\n\n\n\n<p>Qu\u00e1 tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng th\u1ef1c t\u1ebf c\u1ee7a kh\u00e1ch h\u00e0ng v\u00f4 c\u00f9ng ph\u1ee9c t\u1ea1p, \u0111\u1ec3 hi\u1ec3u r\u00f5 \u0111\u01b0\u1eddng \u0111i n\u01b0\u1edbc b\u01b0\u1edbc th\u00ec c\u00f3 l\u1ebd kh\u00f4ng bao gi\u1edd hi\u1ec3u \u0111\u01b0\u1ee3c.<\/p>\n\n\n\n<p>Nh\u01b0ng nh\u00ecn chung c\u00f3 5 giai \u0111o\u1ea1n:<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Giai \u0111o\u1ea1n 1<\/strong>: Nh\u1eadn bi\u1ebft nhu c\u1ea7u. Tr\u01b0\u1edbc khi mua h\u00e0ng, kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 c\u00f3 nhu c\u1ea7u t\u1ef1 nhi\u00ean hay m\u1ed9t mong mu\u1ed1n, c\u1ee5 th\u1ec3 n\u00e0o \u0111\u00f3 v\u00e0 nhu c\u1ea7u \u0111\u00f3 c\u00f3 kh\u1ea3 n\u0103ng thanh to\u00e1n hay kh\u00f4ng?<\/li><li><strong>Giai \u0111o\u1ea1n 2<\/strong>: T\u00ecm ki\u1ebfm th\u00f4ng tin. M\u1ed9t khi kh\u00e1ch h\u00e0ng c\u00f3 nhu c\u1ea7u, h\u1ecd s\u1ebd t\u00ecm ki\u1ebfm c\u00e1c th\u00f4ng tin li\u00ean quan \u0111\u1ebfn nhu c\u1ea7u \u0111\u00f3 d\u1ef1a tr\u00ean kinh nghi\u1ec7m c\u1ee7a b\u1ea3n th\u00e2n, ng\u01b0\u1eddi quen, ph\u01b0\u01a1ng ti\u1ec7n th\u00f4ng tin \u0111\u1ea1i ch\u00fang\u2026.<\/li><\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>V\u00ed d\u1ee5, m\u1ed9t ng\u01b0\u1eddi c\u00f3 nhu c\u1ea7u mua \u00f4 t\u00f4 s\u1ebd c\u1ed1 g\u1eafng t\u00ecm hi\u1ec3u nh\u1eefng lo\u1ea1i \u00f4 t\u00f4 \u0111ang c\u00f3 tr\u00ean th\u1ecb tr\u01b0\u1eddng, v\u00e0 lo\u1ea1i n\u00e0o s\u1ebd ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u, v\u1edbi t\u00fai ti\u1ec1n c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Giai \u0111o\u1ea1n 3<\/strong>: \u0110\u00e1nh gi\u00e1 c\u00e1c ph\u01b0\u01a1ng \u00e1n. M\u1ed9t khi kh\u00e1ch h\u00e0ng \u0111\u00e3 t\u00ecm ki\u1ebfm \u0111\u1ee7 th\u00f4ng tin h\u1ecd s\u1ebd \u0111\u00e1nh gi\u00e1 c\u00e1c ph\u01b0\u01a1ng \u00e1n d\u1ef1a tr\u00ean s\u1ef1 th\u1ecfa m\u00e3n, gi\u00e1 tr\u1ecb s\u1eed d\u1ee5ng, k\u1ef3 v\u1ecdng v\u00e0 \u01b0\u1edbc mu\u1ed1n c\u1ee7a h\u1ecd<\/li><li><strong>Giai \u0111o\u1ea1n 4<\/strong>: Quy\u1ebft \u0111\u1ecbnh mua. \u00dd \u0111\u1ecbnh mua c\u1ee7a kh\u00e1ch h\u00e0ng b\u1ecb t\u00e1c \u0111\u1ed9ng b\u1edfi th\u00e1i \u0111\u1ed9 ng\u01b0\u1eddi kh\u00e1c ho\u1eb7c ho\u00e0n c\u1ea3nh khi mua h\u00e0ng.<\/li><li><strong>Giai \u0111o\u1ea1n 5<\/strong>: Ph\u1ea3n \u1ee9ng sau khi mua c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li><\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Ngo\u00e0i h\u00e0nh tr\u00ecnh mua h\u00e0ng, kh\u00e1ch h\u00e0ng c\u1ee7a ch\u00fang ta c\u00f2n \u1edf nhi\u1ec1u giai \u0111o\u1ea1n n\u1eefa:<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Giai \u0111o\u1ea1n #0<\/strong>: Ch\u01b0a c\u00f3 nhu c\u1ea7u, ch\u01b0a bi\u1ebft m\u00ecnh c\u1ea7n g\u00ec -&gt; Doanh nghi\u1ec7p c\u1ea7n t\u1ea1o n\u1ed9i dung \u0111\u1ec3 t\u1ea1o ra nhu c\u1ea7u<\/li><li><strong>Giai \u0111o\u1ea1n #6<\/strong>: G\u1eafn b\u00f3, t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u v\u00e0 \u1ee7ng h\u1ed9 th\u01b0\u01a1ng hi\u1ec7u theo nhi\u1ec1u c\u00e1ch kh\u00e1c nhau -&gt; T\u1ea1o ra n\u1ed9i dung \u0111\u1ec3 x\u00e2y d\u1ef1ng, duy tr\u00ec m\u1ed1i quan h\u1ec7 th\u1eafm thi\u1ebft.<\/li><\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>C\u00e1ch l\u00e0m th\u00f4ng th\u01b0\u1eddng c\u1ee7a c\u00e1c doanh nghi\u1ec7p t\u1eadp trung v\u00e0o giai \u0111o\u1ea1n 3, 4. H\u1ea7u h\u1ebft l\u00e0 chi r\u1ea5t nhi\u1ec1u ti\u1ec1n qu\u1ea3ng c\u00e1o th\u1eb3ng v\u00e0o trang b\u00e1n h\u00e0ng, ch\u1ea1y ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u1ea1i.<\/p>\n\n\n\n<p>C\u00e1c giai \u0111o\u1ea1n kh\u00e1c c\u00f3 th\u1ec3 c\u00f3 th\u1ef1c hi\u1ec7n nh\u01b0ng ngu\u1ed3n l\u1ef1c \u0111\u01b0\u1ee3c ph\u00e2n b\u1ed5 l\u00e0 r\u1ea5t nh\u1ecf.<\/p>\n\n\n\n<p>Tuy nhi\u00ean, c\u1ea1nh tranh \u1edf giai \u0111o\u1ea1n 3, 4 h\u1ebft s\u1ee9c kh\u1ed1c li\u1ec7t v\u00e0 doanh nghi\u1ec7p c\u00f3 v\u1ed1n d\u00e0i l\u00e0 k\u1ebb chi\u1ebfn th\u1eafng. Nh\u1ea5t l\u00e0 khi t\u00ecnh h\u00ecnh x\u00e3 h\u1ed9i bi\u1ebfn \u0111\u1ed9ng b\u1ea5t l\u1ee3i cho vi\u1ec7c kinh doanh.<\/p>\n\n\n\n<p>V\u1eady con \u0111\u01b0\u1eddng n\u00e0o cho doanh nghi\u1ec7p nh\u1ecf?<\/p>\n\n\n\n<p>Hay l\u00e0 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 khi t\u1eaft qu\u1ea3ng c\u00e1o m\u00e0 doanh nghi\u1ec7p v\u1eabn s\u1ed1ng, t\u0103ng tr\u01b0\u1edfng?<\/p>\n\n\n\n<p>C\u00e2u tr\u1ea3 l\u1eddi l\u00e0 s\u1ea3n xu\u1ea5t content marketing hi\u1ec7u qu\u1ea3 cho t\u1eebng giai \u0111o\u1ea1n.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5 \u0111\u01a1n gi\u1ea3n v\u1ec1 vi\u1ec7c s\u1eed d\u1ee5ng content marketing cho t\u1eebng giai \u0111o\u1ea1n mua h\u00e0ng:<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Giai \u0111o\u1ea1n 1<\/strong>: Vi\u1ebft n\u1ed9i dung &#8220;Top 10 l\u00fd do n\u00ean s\u1edf h\u1eefu \u00f4 t\u00f4 ngay n\u0103m 2022&#8221;, &#8220;Kinh doanh thua l\u1ed7 tri\u1ec1n mi\u00ean, v\u1eabn vay 3 t\u1ef7 mua \u00f4 t\u00f4 sang v\u00e0 c\u00e1i k\u1ebft&#8221; &#8230;<\/li><li><strong>Giai \u0111o\u1ea1n 2<\/strong>: Vi\u1ebft n\u1ed9i dung &#8220;Kinh nghi\u1ec7m mua xe \u00f4 t\u00f4&#8221;, &#8220;M\u1eb9o ti\u1ebft ki\u1ec7m 30% ti\u1ec1n x\u0103ng xe \u00f4 t\u00f4&#8221;, &#8220;Chia s\u1ebb M\u1eb9o thi b\u1eb1ng B2 \u0111\u1ed7 100%&#8221;, &#8220;N\u00ean mua \u00f4 t\u00f4 \u0111\u1eddi 2022 hay 2021?&#8221;, &#8220;2022 N\u00ean mua xe \u0111i\u1ec7n hay xe x\u0103ng?&#8221;<\/li><li><strong>Giai \u0111o\u1ea1n 3<\/strong>: Vi\u1ebft n\u1ed9i dung &#8220;So s\u00e1nh Santafe 2022 v\u1edbi 2021&#8221;, &#8220;\u0110\u00e1nh gi\u00e1 Santafe 2022&#8221;, &#8220;B\u1ea3ng gi\u00e1, tr\u1ea3 g\u00f3p Santafe 2022&#8221;<\/li><li><strong>Giai \u0111o\u1ea1n 4<\/strong>: Vi\u1ebft n\u1ed9i dung &#8220;Ti\u1ebft ki\u1ec7m 75 tri\u1ec7u khi Santafe nh\u01b0 th\u1ebf n\u00e0o?&#8221;<\/li><li><strong>Giai \u0111o\u1ea1n 5<\/strong>: G\u1eedi email th\u00f4ng tin h\u01b0\u1edbng d\u1eabn, nh\u1eafc l\u1ecbch b\u1ea3o d\u01b0\u1ee1ng mi\u1ec5n ph\u00ed, l\u1ecbch h\u1eb9n tr\u1ea3 g\u00f3p, feedback d\u1ecbch v\u1ee5&#8230;<\/li><\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>V\u1edbi c\u00e1c n\u1ed9i dung \u0111\u1ec3 ki\u1ebfm \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng ho\u00e0n to\u00e0n mi\u1ec5n ph\u00ed.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u0110\u1ecdc th\u00eam:<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><strong><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/hanh-trinh-khach-hang\/\" target=\"_blank\" rel=\"noreferrer noopener\">H\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng<\/a><\/strong><\/li><li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/trai-nghiem-khach-hang\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/strong><\/a><\/li><li><em><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/viet-bai-chuan-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>C\u00e1ch vi\u1ebft b\u00e0i chu\u1ea9n SEO<\/strong><\/a> [H\u01b0\u1edbng d\u1eabn t\u1eeb A-Z], ki\u1ebfm traffic mi\u1ec5n ph\u00ed t\u1eeb Google<\/em><\/li><\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Nh\u01b0ng ch\u1ec9 s\u1ea3n xu\u1ea5t n\u1ed9i dung \u0111\u1ed1i v\u1edbi content marketing nh\u01b0 v\u1eady l\u00e0 ch\u01b0a \u0111\u1ee7.<\/p>\n\n\n\n<p>M\u1ee5c ti\u00eau l\u00e0 l\u00e0m content marketing hi\u1ec7u qu\u1ea3 nh\u1ea5t v\u1edbi chi ph\u00ed th\u1ea5p.<\/p>\n\n\n\n<p>C\u00f3 ngh\u0129a l\u00e0, t\u00f4i kh\u00f4ng mu\u1ed1n s\u1ea3n xu\u1ea5t h\u00e0ng tr\u0103m b\u00e0i vi\u1ebft ch\u1ec9 \u0111\u1ec3 ti\u1ebfp c\u1eadn 50 ng\u01b0\u1eddi m\u1ed7i th\u00e1ng.<\/p>\n\n\n\n<p>Ho\u1eb7c, t\u00f4i kh\u00f4ng mu\u1ed1n c\u00f3 1.000.000 traffic m\u00e0 ch\u1eb3ng c\u00f3 n\u1ed5i m\u1ed9t c\u01a1 h\u1ed9i b\u00e1n h\u00e0ng.<\/p>\n\n\n\n<p>T\u00f4i ch\u1ec9 mu\u1ed1n s\u1ea3n xu\u1ea5t 10 b\u00e0i vi\u1ebft, ki\u1ebfm \u0111\u01b0\u1ee3c 10.000 traffic\/ th\u00e1ng v\u00e0 t\u1eeb \u0111\u00f3 t\u1ea1o ra 500 c\u01a1 h\u1ed9i b\u00e1n h\u00e0ng.<\/p>\n\n\n\n<p>L\u00e0m th\u1ebf n\u00e0o?<\/p>\n\n\n\n<p>\u0110\u00f3, l\u00e0 l\u00fd do b\u1ea1n n\u00ean \u00e1p d\u1ee5ng quy tr\u00ecnh s\u1ea3n xu\u1ea5t content marketing hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">3.2. Bi\u1ebft quy tr\u00ecnh s\u1ea3n xu\u1ea5t content marketing hi\u1ec7u qu\u1ea3<\/h3>\n\n\n\n<p>\u0110\u1ec3 s\u1ea3n xu\u1ea5t ra content marketing hi\u1ec7u qu\u1ea3 b\u1ea1n c\u1ea7n c\u00f3 m\u1ed9t quy tr\u00ecnh r\u00f5 r\u00e0ng, tham kh\u1ea3o quy tr\u00ecnh s\u1ea3n xu\u1ea5t content marketing m\u00e0 team content c\u1ee7a Sao Kim \u0111ang \u00e1p d\u1ee5ng:<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>B\u01b0\u1edbc #1: X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau<\/li><li>B\u01b0\u1edbc #2: Nghi\u00ean c\u1ee9u \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau<\/li><li>B\u01b0\u1edbc #3: X\u00e1c \u0111\u1ecbnh lo\u1ea1i n\u1ed9i dung b\u1ea1n mu\u1ed1n t\u1ea1o<\/li><li>B\u01b0\u1edbc #4: L\u00ean \u00fd t\u01b0\u1edfng n\u1ed9i dung<\/li><li>B\u01b0\u1edbc #5: S\u1ea3n xu\u1ea5t<\/li><li>B\u01b0\u1edbc #6: Ph\u00e2n ph\u1ed1i v\u00e0 qu\u1ea3n l\u00fd n\u1ed9i dung<\/li><li>B\u01b0\u1edbc #7: Ph\u00e2n t\u00edch v\u00e0 t\u1ed1i \u01b0u<\/li><\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-black-color has-text-color wp-block-heading\">B\u01b0\u1edbc #1: X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau<\/h4>\n\n\n\n<p>M\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n khi s\u1ea3n xu\u1ea5t content marketing l\u00e0 g\u00ec? T\u1ea1i sao b\u1ea1n mu\u1ed1n s\u1ea3n xu\u1ea5t content marketing?<\/p>\n\n\n\n<p>Bi\u1ebft r\u00f5 r\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh tr\u01b0\u1edbc khi b\u1eaft \u0111\u1ea7u l\u00e0m b\u1ea5t c\u1ee9 th\u1ee9 g\u00ec l\u00e0 c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 l\u00e0m vi\u1ec7c hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n<p>V\u00e0 \u0111\u1ec3 gi\u1eef cho m\u1ee5c ti\u00eau s\u1ea3n xu\u1ea5t content marketing c\u1ee7a b\u1ea1n r\u00f5 r\u00e0ng, h\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng m\u1ecdi ph\u1ea7n n\u1ed9i dung \u0111\u1ec1u x\u00e2y d\u1ef1ng theo h\u01b0\u1edbng \u0111\u00e1p \u1ee9ng c\u00e1c m\u1ee5c ti\u00eau \u0111\u00f3 v\u00e0 s\u1eafp x\u1ebfp ch\u00fang theo th\u1ee9 t\u1ef1 \u01b0u ti\u00ean.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5:<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>B\u1eaft \u0111\u1ea7u v\u1edbi c\u00e1c m\u1ee5c ti\u00eau li\u00ean quan \u0111\u1ebfn t\u1ea7m nh\u00ecn v\u00e0 s\u1ee9 m\u1ec7nh t\u1ed5ng th\u1ec3<\/li><li>Chuy\u1ec3n sang x\u00e1c \u0111\u1ecbnh c\u00e1c m\u1ee5c ti\u00eau d\u00e0i h\u1ea1n v\u00e0 ng\u1eafn h\u1ea1n m\u00e0 Ti\u1ebfp th\u1ecb N\u1ed9i dung c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 gi\u00fap ho\u00e0n th\u00e0nh.<\/li><li>C\u00e1c m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c d\u00e0i h\u1ea1n n\u00ean \u0111\u01b0\u1ee3c \u01b0u ti\u00ean h\u01a1n c\u00e1c m\u1ee5c ti\u00eau ho\u1ea1t \u0111\u1ed9ng c\u1ee5 th\u1ec3 trong k\u1ebf ho\u1ea1ch c\u1ee7a b\u1ea1n.<\/li><\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u0110\u1eebng qu\u00ean, m\u1ee5c ti\u00eau content marketing ph\u1ea3i g\u00f3p ph\u1ea7n v\u00e0o m\u1ee5c ti\u00eau kinh doanh chung, li\u00ean k\u1ebft ch\u1eb7t ch\u1ebd v\u1edbi m\u1ee5c ti\u00eau marketing trong b\u1ea3n k\u1ebf ho\u1ea1ch marketing c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>B\u1ea1n c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng <strong>SMART framework<\/strong> trong khi \u0111\u1eb7t m\u1ee5c ti\u00eau:<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>S<\/strong>pecific: C\u1ee5 th\u1ec3<\/li><li><strong>M<\/strong>easurable: C\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng<\/li><li><strong>A<\/strong>chievable: Ph\u1ea3i kh\u1ea3 thi<\/li><li><strong>R<\/strong>elevant: Ph\u1ea3i th\u1ef1c t\u1ebf<\/li><li><strong>T<\/strong>ime-Bound: C\u00f3 th\u1eddi h\u1ea1n<\/li><\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Ho\u1eb7c s\u1eed d\u1ee5ng <strong>CLEAR Framework<\/strong> trong m\u00f4i tr\u01b0\u1eddng thay \u0111\u1ed5i nhanh ch\u00f3ng:<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Collaborative<\/strong> &#8211; M\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n khuy\u1ebfn kh\u00edch l\u00e0m vi\u1ec7c theo nh\u00f3m.<\/li><li><strong>Limited<\/strong> &#8211; Ch\u00fang b\u1ecb gi\u1edbi h\u1ea1n v\u1ec1 ph\u1ea1m vi v\u00e0 th\u1eddi h\u1ea1n.<\/li><li><strong>Emotional<\/strong> &#8211; Truy\u1ec1n c\u1ea3m h\u1ee9ng v\u00e0 \u0111\u1ed9ng l\u1ef1c cho nh\u00f3m c\u1ee7a b\u1ea1n.<\/li><li><strong>Appreciable<\/strong> &#8211; Ch\u00fang \u0111\u01b0\u1ee3c chia th\u00e0nh c\u00e1c m\u1ee5c ti\u00eau vi m\u00f4 nh\u1ecf h\u01a1n.<\/li><li><strong>Refinable<\/strong> &#8211;  Ch\u00fang c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh l\u1ea1i t\u00f9y theo ho\u00e0n c\u1ea3nh v\u00e0 nhu c\u1ea7u.<\/li><\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Ho\u1eb7c b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng <strong>OKRs<\/strong> \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau theo c\u00e1ch linh ho\u1ea1t h\u01a1n:<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>\u0110\u1eb7t m\u1ed7i m\u1ee5c ti\u00eau mang t\u00ednh th\u00e1ch th\u1ee9c.<\/li><li>X\u00e1c \u0111\u1ecbnh 3-4 k\u1ebft qu\u1ea3 ch\u00ednh theo m\u1ee5c ti\u00eau.<\/li><li>\u0110o l\u01b0\u1eddng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n v\u1edbi ch\u1ec9 b\u00e1o ti\u1ebfn \u0111\u1ed9 t\u1eeb 0 \u0111\u1ebfn 100%.<\/li><li>L\u00e0m cho c\u00e1c m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n mang t\u00ednh c\u1ed9ng t\u00e1c v\u00e0 minh b\u1ea1ch.<\/li><li>\u0110\u00e1nh gi\u00e1 m\u1ee5c ti\u00eau theo \u0111i\u1ec1u ki\u1ec7n m\u1edbi.<\/li><li>\u0110i\u1ec1u ch\u1ec9nh m\u1ee5c ti\u00eau n\u1ebfu n\u00f3 tr\u1edf n\u00ean kh\u00f4ng li\u00ean quan (ngay c\u1ea3 khi b\u1ea1n kh\u00f4ng l\u01b0\u1eddng tr\u01b0\u1edbc \u0111\u01b0\u1ee3c).<\/li><\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u0110i\u1ec1u quan tr\u1ecdng trong b\u01b0\u1edbc n\u00e0y l\u00e0 ph\u1ea3i x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau \u0111\u1ec3 l\u00e0m c\u0103n c\u1ee9 cho c\u00e1c b\u01b0\u1edbc ti\u1ebfp theo.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><em>&gt; \u0110\u1ecdc th\u00eam: <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/xay-dung-chien-luoc-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>M\u1eabu chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a> &#8211; gi\u00fap b\u1ea1n nhanh ch\u00f3ng x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u b\u00e0i b\u1ea3n<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-black-color has-text-color wp-block-heading\">B\u01b0\u1edbc #2: Nghi\u00ean c\u1ee9u \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau<\/h4>\n\n\n\n<p>\u0110\u1ec3 s\u1ea3n xu\u1ea5t content marketing th\u00e0nh c\u00f4ng, b\u1ea1n c\u1ea7n x\u00e1c \u0111\u1ecbnh r\u00f5 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/07\/chan-dung-khach-hang-muc-tieu.png\" alt=\"Ch\u00e2n dung kh\u00e1ch h\u00e0ng\" class=\"wp-image-6827\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/07\/chan-dung-khach-hang-muc-tieu.png 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/07\/chan-dung-khach-hang-muc-tieu-300x157.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/07\/chan-dung-khach-hang-muc-tieu-768x402.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><em>V\u00ed d\u1ee5 b\u1ea3n ch\u00e2n dung \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau<\/em><\/p>\n\n\n\n<p>\u0110i\u1ec1u n\u00e0y \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng \u0111\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi \u0111ang b\u1eaft \u0111\u1ea7u ho\u1eb7c m\u1edbi l\u00e0m quen v\u1edbi marketing. B\u1eb1ng c\u00e1ch hi\u1ec3u \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh, b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o ra n\u1ed9i dung c\u00f3 gi\u00e1 tr\u1ecb v\u00e0 ph\u00f9 h\u1ee3p h\u01a1n m\u00e0 h\u1ecd mu\u1ed1n \u0111\u1ecdc v\u00e0 c\u00f3 h\u00e0nh vi chuy\u1ec3n \u0111\u1ed5i b\u1ea1n mong mu\u1ed1n.<\/p>\n\n\n\n<p>\u0110\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u00f3 th\u1ec3 thay \u0111\u1ed5i t\u00f9y theo m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n:<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>B\u1ea1n mu\u1ed1n nh\u1eafm m\u1ee5c ti\u00eau m\u1ed9t nh\u00f3m ng\u01b0\u1eddi m\u1edbi hay m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau hi\u1ec7n t\u1ea1i?<\/li><li>B\u1ea1n c\u00f3 mu\u1ed1n gi\u1eef c\u00f9ng m\u1ed9t \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau kh\u00f4ng?<\/li><\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>H\u00e3y xem x\u00e9t l\u1ea1i \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n b\u1eb1ng c\u00e1ch th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng m\u1ed7i n\u0103m &#8211; Vi\u1ebft n\u1ed9i dung cho \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng m\u1edbi mang l\u1ea1i hi\u1ec7u qu\u1ea3 cao.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u0110\u1ecdc th\u00eam:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/phuong-phap-nghien-cuu-khach-hang\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng<\/strong><\/a><\/li><li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/phong-van-khach-hang\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>C\u00e1ch ph\u1ecfng v\u1ea5n kh\u00e1ch h\u00e0ng<\/strong><\/a><\/li><li>H\u01b0\u1edbng d\u1eabn <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/nghien-cuu-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>nghi\u00ean c\u1ee9u th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a><\/li><\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-black-color has-text-color wp-block-heading\">B\u01b0\u1edbc #3: X\u00e1c \u0111\u1ecbnh lo\u1ea1i n\u1ed9i dung b\u1ea1n mu\u1ed1n t\u1ea1o<\/h4>\n\n\n\n<p>Nh\u01b0 \u0111\u00e3 n\u00f3i \u1edf tr\u00ean, c\u00f3 r\u1ea5t nhi\u1ec1u lo\u1ea1i content marketing, b\u1ea1n mu\u1ed1n l\u00e0m lo\u1ea1i content marketing n\u00e0o? T\u1eeb b\u00e0i vi\u1ebft blogs cho \u0111\u1ebfn ebooks, infographics&#8230;.<\/p>\n\n\n\n<p>D\u1ef1a v\u00e0o t\u1eebng giai \u0111o\u1ea1n m\u00e0 b\u1ea1n mu\u1ed1n l\u00e0m th\u1ecfa m\u00e3n kh\u00e1ch h\u00e0ng, \u0111\u1ecbnh d\u1ea1ng ph\u00e2n ph\u1ed1i t\u1ed1t nh\u1ea5t v\u00e0 \u0111\u1ecbnh d\u1ea1ng ng\u01b0\u1eddi d\u00f9ng mu\u1ed1n xem nh\u1ea5t \u0111\u1ec3 ch\u1ecdn lo\u1ea1i ph\u00f9 h\u1ee3p.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5:<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>Giai \u0111o\u1ea1n nh\u1eadn bi\u1ebft nhu c\u1ea7u: Chia s\u1ebb ablum, checklist<\/li><li>Giai \u0111o\u1ea1n t\u00ecm hi\u1ec3u th\u00f4ng tin: Chia s\u1ebb b\u00e0i vi\u1ebft, h\u01b0\u1edbng d\u1eabn, ebook<\/li><li>Giai \u0111o\u1ea1n \u0111\u00e1nh gi\u00e1 c\u00e1c ph\u01b0\u01a1ng \u00e1n: Video \u0111\u00e1nh gi\u00e1 d\u1ecbch v\u1ee5<\/li><li>Giai \u0111o\u1ea1n quy\u1ebft \u0111\u1ecbnh mua: Video quy tr\u00ecnh d\u1ecbch v\u1ee5, Ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u1ea1i<\/li><li>Giai \u0111o\u1ea1n ph\u1ea3n \u1ee9ng sau mua: Email MKT ch\u0103m s\u00f3c, nu\u00f4i d\u01b0\u1ee1ng kh\u00e1ch h\u00e0ng<\/li><\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-black-color has-text-color wp-block-heading\">B\u01b0\u1edbc #4: L\u00ean \u00fd t\u01b0\u1edfng n\u1ed9i dung<\/h4>\n\n\n\n<p>Sau khi ch\u1ecdn \u0111\u01b0\u1ee3c lo\u1ea1i n\u1ed9i dung b\u1ea1n mu\u1ed1n t\u1ea1o, b\u00e2y gi\u1edd l\u00e0 l\u00fac x\u00e1c \u0111\u1ecbnh \u00fd t\u01b0\u1edfng n\u00e0o s\u1ebd \u0111\u01b0\u1ee3c tri\u1ec3n khai.<\/p>\n\n\n\n<p>B\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o nh\u00f3m \u0111\u1ec3 c\u00e1c th\u00e0nh vi\u00ean c\u00f9ng suy ngh\u0129, th\u1ea3o lu\u1eadn \u0111\u01b0a ra nhi\u1ec1u \u00fd t\u01b0\u1edfng nh\u1ea5t c\u00f3 th\u1ec3 r\u1ed3i sau \u0111\u00f3 l\u1ea7n l\u01b0\u1ee3t l\u1ecdc theo t\u1eebng v\u00f2ng \u0111\u1ec3 ch\u1ecdn ra \u00fd t\u01b0\u1edfng t\u1ed1t nh\u1ea5t.<\/p>\n\n\n\n<p>C\u00f3 m\u1ed9t s\u1ed1 c\u00f4ng c\u1ee5 mi\u1ec5n ph\u00ed gi\u00fap b\u1ea1n t\u00ecm \u00fd t\u01b0\u1edfng:<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><strong><a href=\"https:\/\/ads.google.com\/intl\/vi_vn\/home\/tools\/keyword-planner\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Google Keyword Planner<\/a><\/strong>: Google ghi l\u1ea1i t\u1ea5t c\u1ea3 nh\u1eefng c\u1ee5m t\u1eeb ng\u01b0\u1eddi d\u00f9ng t\u1eebng t\u00ecm ki\u1ebfm trong c\u01a1 s\u1edf d\u1eef li\u1ec7u c\u1ee7a h\u1ecd. B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng m\u1ecdt v\u00e0i t\u1eeb kh\u00f3a \u0111\u1ec3 t\u00ecm ki\u1ebfm m\u1ed9t lo\u1ea1t ch\u1ee7 \u0111\u1ec1 li\u00ean quan<\/li><li><strong><a href=\"https:\/\/trends.google.com.vn\/trends\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Google Trends<\/a><\/strong>: T\u1ea5t c\u1ea3 c\u00e1c xu h\u01b0\u1edbng t\u00ecm ki\u1ebfm \u0111\u01b0\u1ee3c google c\u1eadp nh\u1eadt theo th\u1eddi gian th\u1ef1c t\u1ea1i \u0111\u00e2y. B\u1ea1n s\u1ebd th\u1ea5y t\u1ea1i th\u1eddi \u0111i\u1ec3m n\u00e0y \u0111ang c\u00f3 xu h\u01b0\u1edbng n\u00e0o, ch\u1ee7 \u0111\u1ec1 A c\u00f3 xu h\u01b0\u1edbng t\u00ecm ki\u1ebfm t\u0103ng gi\u1ea3m nh\u01b0 th\u1ebf n\u00e0o trong 12 th\u00e1ng qua&#8230;<\/li><li><strong><a href=\"https:\/\/vi-vn.facebook.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Facebook<\/a><\/strong>: Theo d\u00f5i c\u00e1c group li\u00ean quan m\u00e0 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n th\u01b0\u1eddng xuy\u00ean gh\u00e9 th\u0103m, c\u00e1c fanpage c\u00f9ng ng\u00e0nh, fanpage s\u00e1ng t\u1ea1o&#8230;<\/li><li><strong><a href=\"https:\/\/www.tiktok.com\/discover\/tiktok-trends\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Tiktok Trends<\/a><\/strong>: Theo d\u00f5i xu h\u01b0\u1edbng n\u1ed5i b\u1eadt &#8211; Suy ngh\u0129 xem li\u1ec7u b\u1ea1n c\u00f3 th\u1ec3 s\u1ea3n xu\u1ea5t n\u1ed9i dung t\u01b0\u01a1ng t\u1ef1 theo c\u00e1c \u0111\u1ecbnh d\u1ea1ng kh\u00e1c, c\u00e1ch di\u1ec5n \u0111\u1ea1t kh\u00e1c kh\u00f4ng?<\/li><li><a href=\"https:\/\/www.pinterest.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>Pinterest<\/strong><\/a>: Xem c\u00e1c ghim tr\u00ean pinterest \u0111\u1ec3 t\u00ecm c\u00e1ch bi\u1ebfn c\u00e1c ghim n\u1ed5i b\u1eadt th\u00e0nh c\u00e1c n\u1ed9i dung ph\u00f9 h\u1ee3p<\/li><li>&#8230;<\/li><\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Ngo\u00e0i ra, v\u1edbi m\u1ed9t ch\u00fat ph\u00ed, b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 t\u00ecm ki\u1ebfm \u00fd t\u01b0\u1edfng ch\u1ea5t l\u01b0\u1ee3ng nh\u01b0:<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><strong><a href=\"http:\/\/feedly.com\/i\/welcome\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Feedly<\/a><\/strong><\/li><li><a href=\"https:\/\/buzzsumo.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>BuzzSumo<\/strong><\/a><\/li><li><a href=\"https:\/\/ahrefs.com\/keywords-explorer\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>Ahrefs Keywords Explorer<\/strong><\/a><\/li><li>&#8230;<\/li><\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-black-color has-text-color wp-block-heading\">B\u01b0\u1edbc #5: S\u1ea3n xu\u1ea5t content marketing<\/h4>\n\n\n\n<p>\u0110\u00e2y l\u00e0 b\u01b0\u1edbc c\u1ea7n kinh nghi\u1ec7m v\u00e0 k\u1ef9 thu\u1eadt \u0111\u1ec3 c\u00f3 th\u1ec3 t\u1ea1o ra n\u1ed9i dung b\u1ea1n mong mu\u1ed1n. Qu\u00e1 tr\u00ecnh n\u00e0y c\u00f3 th\u1ec3 c\u1ea7n nhi\u1ec1u ngu\u1ed3n l\u1ef1c s\u00e1ng t\u1ea1o.<\/p>\n\n\n\n<p>Tuy nhi\u00ean v\u1ec1 c\u0103n b\u1ea3n, s\u1ea3n xu\u1ea5t n\u1ed9i dung v\u1eabn l\u00e0 s\u1ef1 gh\u00e9p n\u1ed1i c\u1ee7a v\u0103n b\u1ea3n, h\u00ecnh \u1ea3nh, video, \u00e2m thanh.<\/p>\n\n\n\n<p>Ph\u1ea7n d\u01b0\u1edbi s\u1ebd c\u00f3 m\u1ed9t s\u1ed1 c\u00e1ch gi\u00fap b\u1ea1n gi\u1ea3m chi ph\u00ed, t\u0103ng t\u1ed1c cho giai \u0111o\u1ea1n n\u00e0y.<\/p>\n\n\n\n<p><em>NOTE: C\u00f9ng m\u1ed9t n\u1ed9i dung, h\u00e3y t\u1ea1o ra c\u00e1c \u0111\u1ecbnh d\u1ea1ng kh\u00e1c nhau \u0111\u1ec3 t\u1eadn d\u1ee5ng tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng kh\u00e1c nhau. Chia nh\u1ecf n\u1ed9i dung b\u00e0i vi\u1ebft website \u0111\u1ec3 t\u1ea1o d\u1ea1ng PDF, d\u1ea1ng Infographics, video, podcast, album, short video, &#8230;<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-black-color has-text-color wp-block-heading\">B\u01b0\u1edbc #6: Ph\u00e2n ph\u1ed1i v\u00e0 qu\u1ea3n l\u00fd n\u1ed9i dung<\/h4>\n\n\n\n<p>N\u1ed9i dung \u0111\u00e3 s\u1ea3n xu\u1ea5t xong, ti\u1ebfp theo l\u00e0 c\u1ea7n ph\u00e2n ph\u1ed1i ch\u00fang \u0111\u1ebfn v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau.<\/p>\n\n\n\n<p>C\u00f3 nhi\u1ec1u ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ec3 ph\u00e2n ph\u1ed1i v\u00e0 qu\u1ea3n l\u00fd n\u1ed9i dung, v\u00ed d\u1ee5:<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>\u0110\u0103ng tr\u00ean website<\/li><li>Chia s\u1ebb tr\u00ean c\u00e1c k\u00eanh social s\u1edf h\u1eefu, group c\u1ed9ng \u0111\u1ed3ng v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi ng\u01b0\u1eddi quan t\u00e2m<\/li><li>G\u1eedi email cho danh s\u00e1ch Email \u0111\u00e3 thu th\u1eadp \u0111\u01b0\u1ee3c<\/li><li>Ch\u1ea1y qu\u1ea3ng c\u00e1o<\/li><li>&#8230;<\/li><\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>C\u00f3 m\u1ed9t \u0111i\u1ec3m quan tr\u1ecdng khi\u1ebfn content marketing \u0111\u01b0\u1ee3c nhi\u1ec1u chuy\u00ean gia marketing \u01b0a chu\u1ed9ng \u0111\u00f3 l\u00e0:<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center\" style=\"font-size:28px\"><strong>&#8220;Content Marketing l\u00e0 n\u1ed9i dung h\u1eefu \u00edch, c\u00f3 gi\u00e1 tr\u1ecb&#8221;<\/strong><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>V\u00e0 c\u00e1c group c\u1ed9ng \u0111\u1ed3ng t\u00edch c\u1ef1c th\u00ec lu\u00f4n ch\u00e0o \u0111\u00f3n c\u00e1c n\u1ed9i dung h\u1eefu \u00edch, c\u00f3 gi\u00e1 tr\u1ecb v\u1edbi c\u1ed9ng \u0111\u1ed3ng. H\u1ecd kh\u00f4ng th\u00edch c\u00e1c b\u00e0i vi\u1ebft b\u00e1n h\u00e0ng, gi\u1edbi thi\u1ec7u d\u1ecbch v\u1ee5.<\/p>\n\n\n\n<p>Th\u1ef1c t\u1ebf, kh\u00e1ch h\u00e0ng c\u00f3 t\u00ednh \u0111\u1ec1 kh\u00e1ng cao v\u1edbi n\u1ed9i dung qu\u1ea3ng c\u00e1o.<\/p>\n\n\n\n<p>H\u1ecd th\u00edch c\u00e1c n\u1ed9i dung gi\u00fap h\u1ecd t\u1ef1 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u g\u00ec \u0111\u00f3, h\u1ecdc h\u1ecfi \u0111\u01b0\u1ee3c k\u1ef9 n\u0103ng, gi\u1ea3i tr\u00ed.<\/p>\n\n\n\n<p>V\u00e0 content marketing ch\u00ednh l\u00e0 gi\u1ea3i ph\u00e1p h\u1eefu hi\u1ec7u cho c\u00e1c doanh nghi\u1ec7p.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><em>NOTE: \u0110i\u1ec3m kh\u00f3 \u1edf \u0111\u00e2y l\u00e0 c\u1ea7n kh\u00e9o l\u00e9o th\u00eam c\u00e1c n\u1ed9i dung th\u00fac \u0111\u1ea9y chuy\u1ec3n \u0111\u1ed5i nh\u01b0 th\u1ebf n\u00e0o.<\/em><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Tuy nhi\u00ean, c\u00f3 th\u1ec3 b\u1ea1n c\u0169ng ch\u01b0a c\u1ea7n th\u00eam c\u00e1c n\u1ed9i dung qu\u1ea3ng c\u00e1o trong \u0111\u00f3. \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 x\u00e2y d\u1ee5ng th\u01b0\u01a1ng hi\u1ec7u, x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u00e0 thu th\u1eadp \u0111\u01b0\u1ee3c th\u00f4ng tin c\u1ee7a kh\u00e1ch h\u00e0ng (cookie, email, &#8230;).<\/p>\n\n\n\n<p>Sau \u0111\u00f3 s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 qu\u1ea3ng c\u00e1o \u0111\u1ec3 ti\u1ebfp th\u1ecb l\u1ea1i (Re-Marketing). C\u00e1ch l\u00e0m n\u00e0y s\u1ebd hi\u1ec7u qu\u1ea3 h\u01a1n l\u00e0 qu\u1ea3ng c\u00e1o tr\u1ef1c ti\u1ebfp \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00f4ng r\u00f5 r\u00e0ng.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u0110\u1ecdc th\u00eam:<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>C\u00e1ch l\u00e0m <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/email-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Email Marketing hi\u1ec7u qu\u1ea3<\/strong><\/a>, gi\u00fap ph\u00e2n ph\u1ed1i n\u1ed9i dung \u0111\u00fang ng\u01b0\u1eddi, \u0111\u00fang th\u1eddi \u0111i\u1ec3m<\/li><li>H\u01b0\u1edbng d\u1eabn th\u1ef1c hi\u1ec7n <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/ke-hoach-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>L\u1eadp K\u1ebf Ho\u1ea1ch SEO<\/strong><\/a> \u0111\u00e1p \u1ee9ng m\u1ee5c ti\u00eau doanh thu [K\u00e8m m\u1eabu k\u1ebf ho\u1ea1ch cho ph\u00e9p t\u1ea3i xu\u1ed1ng]<\/li><li><a href=\"https:\/\/www.saokim.com.vn\/en\/blog\/quan-tri-dieu-hanh\/mau-lap-ke-hoach-marketing\/\"><strong>M\u1eabu k\u1ebf ho\u1ea1ch Marketing<\/strong><\/a><\/li><li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/ke-hoach-digital-marketing-mau\/\"><strong>M\u1eabu k\u1ebf ho\u1ea1ch Digital Marketing<\/strong><\/a><\/li><li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/ngan-sach-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>M\u1eabu k\u1ebf ho\u1ea1ch Ng\u00e2n s\u00e1ch marketing<\/strong><\/a><\/li><\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-black-color has-text-color wp-block-heading\">B\u01b0\u1edbc #7: Ph\u00e2n t\u00edch v\u00e0 t\u1ed1i \u01b0u<\/h4>\n\n\n\n<p>Kh\u00f4ng c\u00f3 chi\u1ebfn d\u1ecbch n\u00e0o th\u00e0nh c\u00f4ng m\u1ef9 m\u00e3n \u1edf l\u1ea7n \u0111\u1ea7u ti\u00ean. Ch\u00fang ta ch\u1ec9 c\u00f3 th\u1ec3 c\u1ed1 g\u1eafng l\u00e0m t\u1ed1t nh\u1ea5t c\u00f3 th\u1ec3, v\u00e0 t\u1ed1t h\u01a1n qua t\u1eebng chi\u1ebfn d\u1ecbch.<\/p>\n\n\n\n<p>Ch\u00ednh v\u00ec v\u1eady, b\u01b0\u1edbc #7 &#8211; ph\u00e2n t\u00edch l\u00e0 quan tr\u1ecdng \u0111\u1ec3 b\u1ea1n th\u1ef1c hi\u1ec7n t\u1ed1i \u01b0u h\u00f3a.<\/p>\n\n\n\n<p>Cho d\u00f9 n\u1ed9i dung c\u1ee7a b\u1ea1n th\u00e0nh c\u00f4ng hay th\u1ea5t b\u1ea1i, b\u1ea1n v\u1eabn c\u1ea7n ph\u00e2n t\u00edch:<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>L\u01b0\u1ee3t ti\u1ebfp c\u1eadp l\u00e0 bao nhi\u00eau?<\/li><li>L\u01b0\u1ee3t t\u01b0\u01a1ng t\u00e1c l\u00e0 bao nhi\u00eau?<\/li><li>Ph\u1ea3n h\u1ed3i ti\u00eau c\u1ef1c l\u00e0 g\u00ec, t\u00edch c\u1ef1c l\u00e0 g\u00ec?<\/li><li>Nh\u00f3m t\u01b0\u01a1ng t\u00e1c v\u1edbi n\u1ed9i dung ch\u1ee7 y\u1ebfu l\u00e0 ai?<\/li><li>N\u1ed9i dung n\u00e0y t\u1ea1o ra bao nhi\u00eau traffic?<\/li><li>Th\u1eddi l\u01b0\u1ee3ng xem trung b\u00ecnh l\u00e0 bao nhi\u00eau?<\/li><li>C\u00f3 c\u01a1 h\u1ed9i b\u00e1n h\u00e0ng n\u00e0o ph\u00e1t sinh kh\u00f4ng?<\/li><li>N\u1ed9i dung \u1ea3nh hay video c\u00f3 t\u01b0\u01a1ng t\u00e1c t\u1ed1t h\u01a1n?<\/li><li>&#8230;<\/li><\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>T\u1ed1t h\u01a1n, b\u1ea1n n\u00ean th\u1eed nghi\u1ec7m A\/B \u0111\u1ec3 xem c\u00e1c y\u1ebfu t\u1ed1 n\u00e0o t\u00e1c \u0111\u1ed9ng, v\u00ed d\u1ee5:<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>Vi\u1ebft n\u1ed9i dung theo 2 phong c\u00e1ch kh\u00e1c nhau (H\u00e0i h\u01b0\u1edbc, nghi\u00eam t\u00fac)<\/li><li>T\u1ea1o c\u00f9ng m\u1ed9t n\u1ed9i dung nh\u01b0ng tr\u00ean lo\u1ea1i infographics v\u1edbi video ng\u1eafn<\/li><li>Ph\u00e2n ph\u1ed1i c\u00f9ng 1 n\u1ed9i dung l\u00ean Fanpage ho\u1eb7c Linkedin<\/li><li>&#8230;<\/li><\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Li\u00ean t\u1ee5c th\u1eed nghi\u1ec7m v\u00e0 theo d\u00f5i s\u1ed1 li\u1ec7u, b\u1ea1n s\u1ebd bi\u1ebft \u0111\u01b0\u1ee3c n\u00ean t\u1eadp trung v\u00e0o lo\u1ea1i n\u1ed9i dung n\u00e0o, ph\u00e2n ph\u1ed1i tr\u00ean k\u00eanh g\u00ec, \u0111i\u1ec1u g\u00ec hi\u1ec7u qu\u1ea3 h\u01a1n&#8230; Cu\u1ed1i c\u00f9ng h\u01b0\u1edbng t\u1edbi vi\u1ec7c:<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center\" style=\"font-size:28px\"><strong>&#8220;L\u00e0m \u00edt h\u01a1n, hi\u1ec7u qu\u1ea3 cao h\u01a1n&#8221;<\/strong><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><em>NOTE: Vi\u1ec7c \u00e1p d\u1ee5ng ch\u1eb7t ch\u1ebd quy tr\u00ecnh v\u00e0o b\u1ea5t k\u1ef3 c\u00f4ng vi\u1ec7c g\u00ec kh\u00f4ng h\u1ec1 khi\u1ebfn c\u00f4ng vi\u1ec7c ch\u1eadm ch\u1ec5. B\u1edfi ngo\u00e0i vi\u1ec7c t\u0103ng ch\u1ea5t l\u01b0\u1ee3ng, quy tr\u00ecnh c\u00f2n h\u1ea1n ch\u1ebf sai, t\u1eeb \u0111\u00f3 tr\u00e1nh ph\u1ea3i s\u1eeda ch\u1eefa, l\u00e0m l\u1ea1i. Cho d\u00f9 ng\u01b0\u1eddi th\u1ef1c hi\u1ec7n c\u00f3 kinh nghi\u1ec7m hay kh\u00f4ng.<\/em><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><em>NOTE: T\u1eadp trung x\u00e2y d\u1ef1ng n\u1ed9i dung \u00edt g\u1eafn v\u1edbi th\u1eddi gian \u0111\u1ec3 t\u1ed3n t\u1ea1i l\u00e2u h\u01a1n, d\u1ec5 c\u1eadp nh\u1eadt khi c\u00f3 thay \u0111\u1ed5i.<\/em><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><em>NOTE: \u0110\u1ec3 t\u1ed1i \u0111a h\u00f3a hi\u1ec7u qu\u1ea3, c\u00e1c doanh nghi\u1ec7p th\u01b0\u1eddng th\u1eed nghi\u1ec7m v\u1edbi quy m\u00f4 nh\u1ecf v\u00e0 tri\u1ec3n khai \u0111a k\u00eanh (c\u1ea3 mi\u1ec5n ph\u00ed v\u00e0 tr\u1ea3 ph\u00ed)<\/em><\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>\u0110\u0103ng k\u00fd \u0111\u1ec3 nh\u1eadn nh\u1eefng n\u1ed9i dung hay nh\u1ea5t, m\u1edbi nh\u1ea5t v\u1ec1 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p t\u1eeb Sao Kim Branding<\/strong><\/p>\n\n\n\n<div class=\"tnp tnp-subscription\">\n<form method=\"post\" action=\"https:\/\/www.saokim.com.vn\/en\/?na=s\" target=\"_blank\">\n\n<input type=\"hidden\" name=\"nlang\" value=\"\"><div class=\"tnp-field tnp-field-firstname\"><label for=\"tnp-1\">T\u00ean<\/label>\n<input class=\"tnp-name\" type=\"text\" name=\"nn\" id=\"tnp-1\" value=\"\" required=\"\"><\/div>\n<div class=\"tnp-field tnp-field-email\"><label for=\"tnp-2\">Email<\/label>\n<input class=\"tnp-email\" type=\"email\" name=\"ne\" id=\"tnp-2\" value=\"\" required=\"\"><\/div>\n<div class=\"tnp-field tnp-field-button\"><input class=\"tnp-submit\" type=\"submit\" value=\"\u0110\u0103ng k\u00fd nh\u1eadn th\u00f4ng tin\">\n<\/div>\n<\/form>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">4. C\u00e1c ph\u01b0\u01a1ng ph\u00e1p x\u00e2y d\u1ef1ng content marketing \u0111a k\u00eanh hi\u1ec7u qu\u1ea3, ti\u1ebft ki\u1ec7m chi ph\u00ed<\/h2>\n\n\n\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 ph\u01b0\u01a1ng ph\u00e1p x\u00e2y d\u1ef1ng content marketing \u0111a k\u00eanh hi\u1ec7u qu\u1ea3, ti\u1ebft ki\u1ec7m chi ph\u00ed m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">4.1 T\u1ea1o n\u1ed9i dung tr\u00ean c\u00e1c k\u00eanh m\u1ea1ng x\u00e3 h\u1ed9i ph\u1ed5 bi\u1ebfn<\/h3>\n\n\n\n<p>T\u1ea1o n\u1ed9i dung t\u1ed1t, h\u00e3y ph\u00e2n ph\u1ed1i ch\u00fang ra n\u01a1i \u0111\u00f4ng \u0111\u00fac.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Facebook&nbsp;<\/strong><\/li><\/ul>\n\n\n\n<p>Facebook c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 x\u00e2y d\u1ef1ng c\u00e1c c\u1ed9ng \u0111\u1ed3ng vi m\u00f4 th\u00f4ng qua c\u00e1c Nh\u00f3m Facebook ho\u1eb7c \u0111\u1ec3 chia s\u1ebb v\u1edbi m\u1ed9t l\u01b0\u1ee3ng l\u1edbn kh\u00e1n gi\u1ea3 tr\u00ean c\u00e1c Trang Facebook. Khi n\u00f3i \u0111\u1ebfn vi\u1ec7c chia s\u1ebb n\u1ed9i dung, c\u00e2u h\u1ecfi v\u00e0 video thu \u0111\u01b0\u1ee3c nhi\u1ec1u s\u1ef1 t\u01b0\u01a1ng t\u00e1c nh\u1ea5t.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>TikTok<\/strong><\/li><\/ul>\n\n\n\n<p>TikTok \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i ph\u1ed5 bi\u1ebfn nh\u1ea5t trong th\u1eddi \u0111\u1ea1i c\u1ee7a ch\u00fang ta. N\u00f3 \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn nhi\u1ec1u nh\u1ea5t v\u1edbi c\u00e1c video ng\u1eafn, vui nh\u1ed9n. N\u00f3 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1n gi\u1ea3 Millennial ho\u1eb7c Gen Z c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u nghi\u00eam t\u00fac, tr\u01b0\u1edfng th\u00e0nh v\u1eabn ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng TikTok.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Instagram<\/strong><\/li><\/ul>\n\n\n\n<p>Instagram l\u00e0 n\u01a1i t\u1ed1t nh\u1ea5t \u0111\u1ec3 chia s\u1ebb h\u00ecnh \u1ea3nh ch\u1ea5t l\u01b0\u1ee3ng cao v\u00e0 video ng\u1eafn v\u1edbi ch\u00fa th\u00edch ng\u1eafn g\u1ecdn. Th\u1ebb b\u0103m ho\u1ea1t \u0111\u1ed9ng t\u1ed1t tr\u00ean n\u1ec1n t\u1ea3ng n\u00e0y mi\u1ec5n l\u00e0 ch\u00fang c\u00f3 li\u00ean quan \u0111\u1ebfn t\u00e0i kho\u1ea3n v\u00e0 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n. Instagram Stories \u0111\u00e3 gi\u1edbi thi\u1ec7u m\u1ed9t c\u00e1ch m\u1edbi \u0111\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi nh\u1eefng ng\u01b0\u1eddi theo d\u00f5i c\u1ee7a b\u1ea1n, t\u1eeb th\u0103m d\u00f2 \u00fd ki\u1ebfn \u200b\u200bnhanh \u0111\u1ebfn c\u00e2u h\u1ecfi cho \u0111\u1ebfn video th\u1eddi gian th\u1ef1c.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>YouTube<\/strong><\/li><\/ul>\n\n\n\n<p>YouTube c\u00f3 1,3 t\u1ef7 ng\u01b0\u1eddi d\u00f9ng v\u00e0 \u0111ang ti\u1ebfp t\u1ee5c t\u0103ng. Ng\u01b0\u1eddi d\u00f9ng th\u01b0\u1eddng xuy\u00ean s\u1eed d\u1ee5ng n\u1ec1n t\u1ea3ng n\u00e0y \u0111\u1ec3 xem n\u1ed9i dung kh\u00e1c nhau, t\u1eeb video t\u1ef1 l\u00e0m \u0111\u1ebfn video nh\u1ea1i. M\u1ed9t s\u1ed1 n\u1ed9i dung th\u00e0nh c\u00f4ng nh\u1ea5t tr\u00ean n\u1ec1n t\u1ea3ng n\u00e0y l\u00e0 h\u01b0\u1edbng d\u1eabn c\u00e1ch l\u00e0m, vlog, \u0111\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m v\u00e0 video gi\u00e1o d\u1ee5c.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Twitter<\/strong><\/li><\/ul>\n\n\n\n<p>C\u00e1c ph\u01b0\u01a1ng ph\u00e1p hay nh\u1ea5t c\u1ee7a Twitter bao g\u1ed3m c\u00e1c tin nh\u1eafn ng\u1eafn, h\u00ecnh \u1ea3nh h\u1ed7 tr\u1ee3, c\u00e1c th\u1ebb b\u1eaft \u0111\u1ea7u b\u1eb1ng # c\u00f3 li\u00ean quan v\u00e0 c\u00e1c tweet l\u1ea1i. V\u00e0 t\u1ea5t nhi\u00ean, c\u00e2u tr\u1ea3 l\u1eddi c\u00f2n ph\u1ea3i tr\u1ea3i qua m\u1ed9t ch\u1eb7ng \u0111\u01b0\u1eddng d\u00e0i \u0111\u1ec3 thu h\u00fat kh\u00e1n gi\u1ea3 c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Linkedin<\/strong><\/li><\/ul>\n\n\n\n<p>\u0110\u1eb7c bi\u1ec7t h\u1eefu \u00edch cho c\u00e1c doanh nghi\u1ec7p cung c\u1ea5p s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 B2B. B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng t\u00e0i kho\u1ea3n c\u00e1 nh\u00e2n ho\u1eb7c t\u1ea1o Trang doanh nghi\u1ec7p. Sau \u0111\u00f3 k\u1ebft n\u1ed1i v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau v\u00e0 t\u00ecm ki\u1ebfm follows.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">4.2. S\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 t\u1ea1o n\u1ed9i dung mi\u1ec5n ph\u00ed<\/h3>\n\n\n\n<p>Nh\u1eefng \u0111i\u1ec1u n\u00e0y \u0111\u1eb7c bi\u1ec7t h\u1eefu \u00edch n\u1ebfu b\u1ea1n ch\u01b0a t\u1ed1t v\u1ec1 m\u1eb7t thi\u1ebft k\u1ebf, ho\u1eb7c n\u1ebfu b\u1ea1n kh\u00f4ng c\u00f3 kh\u1ea3 n\u0103ng thu\u00ea ng\u01b0\u1eddi gi\u00fap \u0111\u1ee1. T\u1eeb \u1ea3nh GIF \u0111\u1ebfn infographic, nh\u1eefng c\u00f4ng c\u1ee5 t\u1ea1o n\u1ed9i dung n\u00e0y s\u1ebd gi\u00fap b\u1ea1n tr\u00f4ng nh\u01b0 m\u1ed9t ng\u01b0\u1eddi chuy\u00ean nghi\u1ec7p, b\u1ea5t k\u1ec3 b\u1ea1n \u0111ang l\u00e0m n\u1ed9i dung g\u00ec.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong><a href=\"https:\/\/www.canva.com\/vi_vn\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Canva<\/a><\/strong><\/li><\/ul>\n\n\n\n<p>\u0110\u00e2y l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng gi\u00fap d\u1ec5 d\u00e0ng t\u1ea1o ra c\u00e1c b\u1ea3n thi\u1ebft k\u1ebf. Cho d\u00f9 b\u1ea1n kh\u00f4ng c\u00f3 kinh nghi\u1ec7m thi\u1ebft k\u1ebf, r\u1ea5t d\u1ec5 d\u00e0ng \u0111\u1ec3 l\u00e0m quen, t\u1ea1o thi\u1ebft k\u1ebf<\/p>\n\n\n\n<p>Canva s\u1ebd cung c\u1ea5p h\u00e0ng tr\u0103m ng\u00e0n m\u1eabu thi\u1ebft k\u1ebf \u0111\u1eb9p m\u1eaft cho b\u1ea5t k\u1ef3 n\u1ec1n t\u1ea3ng n\u00e0o, t\u1eeb banner qu\u1ea3ng c\u00e1o \u0111\u1ebfn \u1ea3nh b\u00eca Facebook cho \u0111\u1ebfn infographics, video, slide&#8230;<\/p>\n\n\n\n<p>Ch\u1ec9 c\u1ea7n l\u00e0m quen m\u1ed9t ch\u00fat l\u00e0 b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o ra c\u00e1c \u1ea5n ph\u1ea9m ph\u1ee5c v\u1ee5 cho ho\u1ea1t \u0111\u1ed9ng marketing ngay l\u1eadp t\u1ee9c.<\/p>\n\n\n\n<p>Gi\u1edd \u0111\u00e2y, m\u1ed7i m\u1ed9t nh\u00e2n vi\u00ean c\u1ee7a b\u1ea1n s\u1ebd ki\u00eam c\u1ea3 c\u00f4ng vi\u1ec7c thi\u1ebft k\u1ebf h\u00ecnh \u1ea3nh minh h\u1ecda cho n\u1ed9i dung m\u00e0 h\u1ecd t\u1ea1o ra. T\u1eeb \u0111\u00f3 c\u00f4ng vi\u1ec7c th\u00f4ng su\u1ed1t h\u01a1n, nhanh h\u01a1n, hi\u1ec7u qu\u1ea3 cao h\u01a1n tr\u01b0\u1edbc.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/giphy.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>Giphy<\/strong><\/a><\/li><\/ul>\n\n\n\n<p>Giphy GIF \u0111\u00e3 thay th\u1ebf bi\u1ec3u t\u01b0\u1ee3ng c\u1ea3m x\u00fac nh\u01b0 m\u1ed9t h\u00ecnh th\u1ee9c giao ti\u1ebfp ho\u00e0n to\u00e0n b\u00ecnh th\u01b0\u1eddng v\u00e0 do \u0111\u00f3, l\u00e0 m\u1ed9t c\u00e1ch ch\u1ea5p nh\u1eadn \u0111\u01b0\u1ee3c \u0111\u1ec3 tr\u00ecnh b\u00e0y n\u1ed9i dung.<\/p>\n\n\n\n<p>Giphy cho ph\u00e9p b\u1ea1n t\u00ecm ki\u1ebfm h\u00e0ng tri\u1ec7u GIF \u0111\u01b0\u1ee3c t\u1ea1o s\u1eb5n trong c\u01a1 s\u1edf d\u1eef li\u1ec7u c\u1ee7a h\u1ecd ho\u1eb7c th\u1eadm ch\u00ed t\u1ea1o c\u1ee7a ri\u00eang b\u1ea1n.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.vidyard.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>Vidyard<\/strong><\/a><\/li><\/ul>\n\n\n\n<p>Vidyard l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng l\u01b0u tr\u1eef video \u0111\u01b0\u1ee3c t\u1ea1o ra cho c\u00e1c nh\u00e0&nbsp;marketing. Ph\u1ea7n m\u1ec1m cho ph\u00e9p b\u1ea1n t\u00f9y ch\u1ec9nh video c\u1ee7a m\u00ecnh b\u1eb1ng c\u00e1ch th\u00eam c\u00e1c layer, v\u0103n b\u1ea3n ho\u1eb7c n\u00fat CTA, c\u1eaft x\u00e9n, t\u00e1ch \u00e2m v\u00e0 h\u1ed7 tr\u1ee3 t\u1ed1i \u01b0u SEO.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong><a href=\"https:\/\/www.hubspot.com\/make-my-persona?hubs_post=blog.hubspot.com%2Fmarketing%2Fcontent-creation&amp;hubs_post-cta=MakeMyPersona&amp;_ga=2.176048801.2046341016.1645428557-1419845318.1645006821\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">MakeMyPersona<\/a><\/strong><\/li><\/ul>\n\n\n\n<p>MakeMyPersona l\u00e0 c\u00f4ng c\u1ee5 ti\u1ec7n l\u1ee3i c\u1ee7a ri\u00eang HubSpot s\u1ebd h\u01b0\u1edbng d\u1eabn b\u1ea1n qu\u00e1 tr\u00ecnh t\u1ea1o t\u00ednh c\u00e1ch ng\u01b0\u1eddi mua c\u1ee7a b\u1ea1n. B\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o m\u1ed9t t\u00e0i li\u1ec7u \u0111\u1ec3 tham kh\u1ea3o trong su\u1ed1t qu\u00e1 tr\u00ecnh t\u1ea1o n\u1ed9i dung c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/anchor.fm\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>Anchor<\/strong><\/a><\/li><\/ul>\n\n\n\n<p>Anchor l\u00e0 c\u00f4ng c\u1ee5 podcasting d\u00e0nh cho ng\u01b0\u1eddi m\u1edbi b\u1eaft \u0111\u1ea7u. N\u00f3 mi\u1ec5n ph\u00ed, cho ph\u00e9p b\u1ea1n ghi v\u00e0 l\u01b0u tr\u1eef c\u00e1c t\u1eadp kh\u00f4ng gi\u1edbi h\u1ea1n v\u00e0 b\u1ea1n c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng t\u1ea3i l\u00ean b\u1ea5t k\u1ef3 n\u1ec1n t\u1ea3ng b\u00ean th\u1ee9 ba n\u00e0o.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">4.3. S\u1eed d\u1ee5ng l\u1ea1i n\u1ed9i dung<\/h3>\n\n\n\n<p>B\u1ea1n mu\u1ed1n bi\u1ebft c\u00e1ch c\u1ea3i thi\u1ec7n \u0111\u00e1ng k\u1ec3 v\u00e0 \u0111\u1ed3ng th\u1eddi t\u0103ng t\u1ed1c \u0111\u1ed9 s\u00e1ng t\u1ea1o n\u1ed9i dung c\u1ee7a m\u00ecnh m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3? \u0110\u00f3 ch\u00ednh l\u00e0 s\u1eed d\u1ee5ng l\u1ea1i n\u1ed9i dung c\u1ee7a b\u1ea1n.&nbsp;<\/p>\n\n\n\n<p>S\u1eed d\u1ee5ng n\u1ed9i dung c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 &#8220;t\u00e1i ch\u1ebf n\u1ed9i dung&#8221; v\u00e0 khi b\u1ea1n s\u1eed d\u1ee5ng l\u1ea1i t\u1ea5t c\u1ea3 ho\u1eb7c m\u1ed9t trong c\u00e1c y\u1ebfu t\u1ed1 c\u1ee7a n\u1ed9i dung hi\u1ec7n c\u00f3 \u0111\u1ec3 m\u1edf r\u1ed9ng ph\u1ea1m vi ti\u1ebfp c\u1eadn c\u1ee7a n\u1ed9i dung \u0111\u00f3.<\/p>\n\n\n\n<p>N\u00f3i m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n, b\u1ea1n kh\u00f4ng c\u1ea7n ph\u1ea3i vi\u1ebft m\u1ecdi b\u00e0i \u0111\u0103ng, ghi l\u1ea1i m\u1ecdi podcast ho\u1eb7c quay m\u1ecdi video t\u1eeb \u0111\u1ea7u. Thay v\u00e0o \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 t\u00e1i ch\u1ebf n\u1ed9i dung c\u0169 v\u00e0 xu\u1ea5t b\u1ea3n b\u1eb1ng c\u00e1ch l\u00e0m nh\u01b0 sau:&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>L\u1ea5y m\u1ed9t b\u00e0i vi\u1ebft blog hi\u1ec7n c\u00f3 v\u00e0 \u0111\u0103ng n\u00f3 tr\u00ean m\u1ed9t n\u1ec1n t\u1ea3ng kh\u00e1c, \u1edf th\u1eddi \u0111i\u1ec3m kh\u00e1c<\/li><li>L\u1ea5y m\u1ed9t m\u1ea9u n\u1ed9i dung hay \u0111\u1ec3 thi\u1ebft k\u1ebf m\u1ed9t h\u00ecnh \u1ea3nh ph\u00f9 h\u1ee3p v\u00e0 \u0111\u0103ng l\u00ean MXH.<\/li><li>Chuy\u1ec3n b\u00e0i vi\u1ebft th\u00e0nh d\u1ea1ng \u00e2m thanh, podcast \u0111\u0103ng l\u00ean Spotify, &#8230;<\/li><li>L\u1ea5y m\u1ed9t ph\u1ea7n n\u1ed9i dung v\u00e0 chuy\u1ec3n c\u00e1c d\u1eef li\u1ec7u v\u00e0 s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea th\u00e0nh m\u1ed9t infographic.<\/li><li>Chuy\u1ec3n b\u00e0i vi\u1ebft th\u00e0nh Ebooks, slide v\u00e0 chia s\u1ebb tr\u00ean slideshare, g\u1eedi email<\/li><li>Ch\u1ecdn ph\u1ea7n hay nh\u1ea5t c\u1ee7a blogs \u0111\u1ec3 chuy\u1ec3n th\u00e0nh video v\u00e0 \u0111\u0103ng l\u00ean youtube<\/li><li>&#8230;<\/li><\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>T\u00f3m l\u1ea1i, n\u1ed9i dung c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 t\u00e1i s\u1eed d\u1ee5ng theo nhi\u1ec1u c\u00e1ch kh\u00e1c nhau.<\/p>\n\n\n\n<p>T\u1ea1i Sao Kim, ch\u00fang t\u00f4i c\u0169ng c\u1ed1 g\u1eafng t\u1ea1o ra v\u00e0 t\u00e1i s\u1eed d\u1ee5ng n\u1ed9i dung \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">4.4. S\u1eed d\u1ee5ng h\u1ee3p l\u00fd n\u1ed9i dung c\u1ee7a ng\u01b0\u1eddi kh\u00e1c<\/h3>\n\n\n\n<p>L\u00e0 m\u1ed9t ng\u01b0\u1eddi l\u00e0m content, \u0111\u00f4i khi b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng n\u1ed9i dung c\u1ee7a ng\u01b0\u1eddi kh\u00e1c. \u0110i\u1ec1u n\u00e0y kh\u00f4ng x\u1ea5u nh\u01b0ng b\u1ea1n c\u1ea7n bi\u1ebft c\u00e1ch s\u1eed d\u1ee5ng.<\/p>\n\n\n\n<p>Th\u00f4ng th\u01b0\u1eddng c\u00f3 hai m\u1ee5c \u0111\u00edch khi s\u1eed d\u1ee5ng n\u1ed9i dung kh\u00e1c:<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Tr\u00edch d\u1eabn \u0111\u1ecbnh ngh\u0129a<\/strong>: B\u1ea1n kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t gi\u00e1o s\u01b0, ti\u1ebfn s\u0129 hay nh\u00e0 nghi\u00ean c\u1ee9u khoa h\u1ecdc. V\u00ec v\u1eady, \u0111\u1ed1i v\u1edbi c\u00e1c th\u00f4ng tin c\u1ea7n s\u1ef1 ch\u00ednh x\u00e1c tuy\u1ec7t \u0111\u1ed1i nh\u01b0 \u0111\u1ecbnh ngh\u0129a, b\u1ea1n b\u1eaft bu\u1ed9c ph\u1ea3i \u0111\u1ec1 c\u1eadp v\u0103n b\u1ea3n g\u1ed1c.<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/03\/tai-su-dung-noi-dung.jpg\" alt=\"Sao Kim tr\u00edch d\u1eabn n\u1ed9i dung c\u1ee7a Google\" class=\"wp-image-29067\" title=\"Sao Kim tr\u00edch d\u1eabn n\u1ed9i dung c\u1ee7a Google\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/03\/tai-su-dung-noi-dung.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/03\/tai-su-dung-noi-dung-300x157.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/03\/tai-su-dung-noi-dung-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><em>Sao Kim tr\u00edch d\u1eabn n\u1ed9i dung c\u1ee7a Google<\/em><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Thay \u0111i\u1ec1u mu\u1ed1n n\u00f3i, cung c\u1ea5p b\u1eb1ng ch\u1ee9ng<\/strong>: N\u1ebfu t\u00f4i nh\u1eadn th\u1ea5y ngu\u1ed3n uy t\u00edn kh\u00e1c ch\u1ee9a n\u1ed9i dung t\u00f4i mu\u1ed1n \u0111\u1ec1 c\u1eadp th\u00ec t\u00f4i s\u1ebd tr\u00edch d\u1eabn thay v\u00ec t\u1ef1 vi\u1ebft.<\/li><\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>C\u00f3 r\u1ea5t nhi\u1ec1u \u0111\u01a1n v\u1ecb cung c\u1ea5p c\u00e1c nghi\u00ean c\u1ee9u, b\u00e1o c\u00e1o h\u1eefu \u00edch. Vi\u1ec7c c\u1ee7a b\u1ea1n l\u00e0 s\u1eed d\u1ee5ng h\u1ee3p l\u00fd, s\u00e1ng t\u1ea1o gi\u00fap d\u1ec5 hi\u1ec3u h\u01a1n, ph\u00f9 h\u1ee3p h\u01a1n v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>Khi s\u1eed d\u1ee5ng n\u1ed9i dung c\u1ee7a ng\u01b0\u1eddi kh\u00e1c, t\u1ed1i thi\u1ec3u b\u1ea1n c\u1ea7n k\u00e8m theo t\u00ean t\u00e1c gi\u1ea3 ho\u1eb7c d\u1eabn link ngu\u1ed3n. Theo m\u1ed9t c\u00e1ch n\u00e0o \u0111\u00f3, th\u00f4ng tin b\u1ea1n cung c\u1ea5p tr\u1edf n\u00ean h\u1eefu \u00edch v\u00e0 n\u1ed9i dung t\u1ed5ng th\u1ec3 c\u1ee7a b\u1ea1n \u0111\u00e1ng tin c\u1eady h\u01a1n.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">T\u1ed5ng k\u1ebft<\/h2>\n\n\n\n<p>V\u1edbi nhi\u1ec1u y\u1ebfu t\u1ed1 g\u00e2y ph\u00e2n t\u00e2m tr\u00ean kh\u00f4ng gian m\u1ea1ng v\u00e0 h\u00e0nh vi kh\u00f3 \u0111o\u00e1n c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng do \u0111\u1ea1i d\u1ecbch COVID-19 g\u00e2y ra, vi\u1ec7c c\u00f3 \u0111\u01b0\u1ee3c s\u1ef1 tin t\u01b0\u1edfng v\u00e0 l\u00f2ng trung th\u00e0nh c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u1edf th\u1eddi bu\u1ed5i hi\u1ec7n \u0111\u1ea1i \u0111\u00e3 tr\u1edf n\u00ean kh\u00f3 kh\u0103n h\u01a1n bao gi\u1edd h\u1ebft.<\/p>\n\n\n\n<p>Sao Kim tin r\u1eb1ng n\u1ebfu b\u1ea1n n\u1eafm v\u1eefng v\u00e0 \u00e1p d\u1ee5ng theo <strong>c\u00e1ch l\u00e0m content marketing hi\u1ec7u qu\u1ea3<\/strong>, ti\u1ebft ki\u1ec7m \u1edf tr\u00ean ch\u1eafc ch\u1eafn doanh nghi\u1ec7p c\u1ee7a b\u1ea1n s\u1ebd ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n v\u1eefng m\u1ea1nh.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u0110\u1eebng qu\u00ean, Sao Kim v\u1edbi h\u01a1n 15 n\u0103m kinh nghi\u1ec7m l\u00e0m vi\u1ec7c c\u00f9ng 10000+ kh\u00e1ch h\u00e0ng, ch\u00fang t\u00f4i s\u1eb5n s\u00e0ng h\u1ed7 tr\u1ee3 b\u1ea1n v\u1edbi <strong><a href=\"https:\/\/www.saokim.com.vn\/en\/dich-vu\/content-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">d\u1ecbch v\u1ee5 s\u1ea3n xu\u1ea5t content marketing<\/a><\/strong>, <a href=\"https:\/\/www.saokim.com.vn\/en\/dich-vu\/ke-hoach-content-marketing\/\"><strong>t\u01b0 v\u1ea5n l\u1eadp k\u1ebf ho\u1ea1ch content marketing<\/strong><\/a> gi\u00fap b\u1ea1n ti\u1ebfn g\u1ea7n h\u01a1n \u0111\u1ebfn kh\u00e1n gi\u1ea3 m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh v\u00e0 c\u00f3 \u0111\u01b0\u1ee3c s\u1ef1 tin t\u01b0\u1edfng, trung th\u00e0nh c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Follow c\u00e1c b\u00e0i vi\u1ebft ch\u1ea5t l\u01b0\u1ee3ng Sao Kim t\u1ea1i:&nbsp;<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.saokim.com.vn\/en\/blog\/\"><strong>Blog Sao Kim<\/strong><\/a>, <strong><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/\">C\u1ea9m Nang Sao Kim<\/a><\/strong><\/p>\n\n\n\n<p><strong>Facebook:<\/strong> <a href=\"https:\/\/www.facebook.com\/saokimbranding\" target=\"_blank\" rel=\"noopener\"><strong>Sao Kim Branding<\/strong><\/a><\/p>\n\n\n\n<p><strong>Case study Behance<\/strong>: <a href=\"https:\/\/www.behance.net\/saokimbranding\" target=\"_blank\" rel=\"noopener\"><strong>Sao Kim Branding<\/strong><\/a><\/p>\n\n\n\n<p>#SaoKim #SaoKimBranding #ContentMarketing<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Content Marketing lu\u00f4n \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng v\u1edbi doanh nghi\u1ec7p, v\u00e0 l\u00e0m content marketing hi\u1ec7u qu\u1ea3, ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c nhi\u1ec1u nh\u00e0 qu\u1ea3n l\u00fd quan t\u00e2m. V\u1eady, h\u00f4m nay, h\u00e3y c\u00f9ng Sao Kim t\u00ecm hi\u1ec3u v\u1ec1 v\u1ea5n \u0111\u1ec1 n\u00e0y. Marketing l\u00e0 ho\u1ea1t \u0111\u1ed9ng c\u1ed1t l\u00f5i c\u1ee7a h\u1ea7u h\u1ebft doanh nghi\u1ec7p. Ngay c\u1ea3 khi \u0111\u1ea1i d\u1ecbch [&hellip;]<\/p>\n","protected":false},"author":24,"featured_media":29071,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[195],"tags":[],"class_list":["post-29043","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cam-nang"],"acf":[],"views":1342,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/29043","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/comments?post=29043"}],"version-history":[{"count":0,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/29043\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/media\/29071"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/media?parent=29043"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/categories?post=29043"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/tags?post=29043"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}