{"id":29080,"date":"2022-04-01T10:17:37","date_gmt":"2022-04-01T10:17:37","guid":{"rendered":"https:\/\/www.saokim.com.vn\/en\/?p=29080"},"modified":"2023-01-03T14:29:33","modified_gmt":"2023-01-03T07:29:33","slug":"xay-dung-nhan-dien-thuong-hieu-chuyen-nghiep-nhu-the-nao","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/en\/cam-nang\/xay-dung-nhan-dien-thuong-hieu-chuyen-nghiep-nhu-the-nao\/","title":{"rendered":"X\u00e2y d\u1ef1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u chuy\u00ean nghi\u1ec7p nh\u01b0 th\u1ebf n\u00e0o?"},"content":{"rendered":"\n<p><em><strong>X\u00e2y d\u1ef1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u chuy\u00ean nghi\u1ec7p<\/strong> kh\u00f4ng ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 t\u1ea1o ra logo \u0111\u1eb9p, hay bao b\u00ec nh\u00e3n m\u00e1c \u1ea5n t\u01b0\u1ee3ng. M\u00e0 \u0111\u00f3 c\u00f2n l\u00e0 vi\u1ec7c l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 truy\u1ec1n \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c gi\u00e1 tr\u1ecb, th\u00f4ng \u0111i\u1ec7p&#8230; v\u00e0 c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n m\u1ed9t c\u00e1ch ph\u00f9 h\u1ee3p, hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n<p>B\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u ch\u00ednh l\u00e0 h\u00ecnh \u1ea3nh \u0111\u1ea1i di\u1ec7n c\u1ee7a doanh nghi\u1ec7p v\u00e0 th\u01b0\u01a1ng hi\u1ec7u. X\u00e2y d\u1ef1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd c\u00f3 th\u1ec3 thay \u0111\u1ed5i th\u00e1i \u0111\u1ed9 v\u00e0 h\u00e0nh vi c\u1ee7a m\u1ecdi ng\u01b0\u1eddi \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>Trong b\u00e0i vi\u1ebft n\u00e0y, Sao Kim g\u1eedi t\u1edbi b\u1ea1n c\u00e1ch \u0111\u1ec3 x\u00e2y d\u1ef1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u chuy\u00ean nghi\u1ec7p th\u1ec3 hi\u1ec7n r\u00f5 \u0111\u1eb7c tr\u01b0ng, t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u g\u00f3p ph\u1ea7n t\u1ea1o n\u00ean th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/04\/xay-dung-nhan-dien-thuong-hieu-chuyen-nghiep.jpg\" alt=\"X\u00e2y d\u1ef1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u chuy\u00ean nghi\u1ec7p nh\u01b0 th\u1ebf n\u00e0o?\" class=\"wp-image-29085\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/04\/xay-dung-nhan-dien-thuong-hieu-chuyen-nghiep.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/04\/xay-dung-nhan-dien-thuong-hieu-chuyen-nghiep-300x157.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/04\/xay-dung-nhan-dien-thuong-hieu-chuyen-nghiep-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">1. Hi\u1ec3u r\u00f5 m\u00ecnh l\u00e0 ai?<\/h2>\n\n\n\n<p>Tr\u01b0\u1edbc khi ti\u1ebfn h\u00e0nh x\u00e2y d\u1ef1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, \u0111\u1ea7u ti\u00ean, b\u1ea1n c\u1ea7n ph\u00e1t bi\u1ec3u th\u00e0nh l\u1eddi \u201cB\u1ea1n l\u00e0 ai\u201d.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/04\/hieu-ro-ban-la-ai.jpg\" alt=\"Hi\u1ec3u r\u00f5 m\u00ecnh l\u00e0 ai, th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n c\u00f3 \u00fd ngh\u0129a g\u00ec\" class=\"wp-image-29086\" title=\"Hi\u1ec3u r\u00f5 m\u00ecnh l\u00e0 ai, th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n c\u00f3 \u00fd ngh\u0129a g\u00ec\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/04\/hieu-ro-ban-la-ai.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/04\/hieu-ro-ban-la-ai-300x157.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/04\/hieu-ro-ban-la-ai-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>S\u1ee9 m\u1ec7nh c\u1ee7a b\u1ea1n l\u00e0 g\u00ec?<\/li><li>Gi\u00e1 tr\u1ecb c\u1ee7a b\u1ea1n (ni\u1ec1m tin n\u00e0o th\u00fac \u0111\u1ea9y c\u00f4ng ty c\u1ee7a b\u1ea1n?)<\/li><li>T\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n (n\u1ebfu th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n l\u00e0 m\u1ed9t con ng\u01b0\u1eddi, h\u1ecd s\u1ebd c\u00f3 t\u00ednh c\u00e1ch g\u00ec?)<\/li><li>\u0110\u1ecbnh v\u1ecb \u0111\u1ed9c \u0111\u00e1o c\u1ee7a b\u1ea1n (l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 b\u1ea1n ph\u00e2n bi\u1ec7t m\u00ecnh v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh?)<\/li><li>Ti\u1ebfng n\u00f3i th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n (n\u1ebfu th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n l\u00e0 m\u1ed9t con ng\u01b0\u1eddi, n\u00f3 s\u1ebd truy\u1ec1n \u0111\u1ea1t nh\u01b0 th\u1ebf n\u00e0o?)<\/li><\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0y s\u1ebd \u0111\u1ecbnh ngh\u0129a th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n v\u00e0 h\u01b0\u1edbng d\u1eabn t\u1ea1o ra thi\u1ebft k\u1ebf tr\u1ef1c quan \u0111\u00e1p \u1ee9ng.<\/p>\n\n\n\n<p>N\u1ebfu kh\u00f3 kh\u0103n trong vi\u1ec7c x\u00e1c \u0111\u1ecbnh \u201cB\u1ea1n l\u00e0 ai\u201d h\u00e3y tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi n\u00e0y:<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>T\u1ea1i sao b\u1ea1n b\u1eaft \u0111\u1ea7u t\u1ea1o n\u00ean th\u01b0\u01a1ng hi\u1ec7u n\u00e0y?<\/li><li>V\u1edbi t\u01b0 c\u00e1ch l\u00e0 m\u1ed9t c\u00f4ng ty, ni\u1ec1m tin v\u00e0 gi\u00e1 tr\u1ecb quan tr\u1ecdng \u0111\u1ed1i v\u1edbi b\u1ea1n l\u00e0 g\u00ec?<\/li><li>\u0110i\u1ec1u g\u00ec b\u1ea1n l\u00e0m g\u00ec t\u1ed1t h\u01a1n b\u1ea5t k\u1ef3 ai kh\u00e1c?<\/li><li>\u0110i\u1ec1u g\u00ec l\u00e0m cho b\u1ea1n \u0111\u1eb7c bi\u1ec7t?<\/li><li>N\u1ebfu b\u1ea1n c\u00f3 th\u1ec3 m\u00f4 t\u1ea3 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh b\u1eb1ng ba t\u1eeb, ch\u00fang s\u1ebd l\u00e0 g\u00ec?<\/li><li>Ba t\u1eeb m\u00e0 b\u1ea1n mu\u1ed1n kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng \u0111\u1ec3 m\u00f4 t\u1ea3 b\u1ea1n l\u00e0 g\u00ec?<\/li><\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0y l\u00e0 nh\u1eefng g\u00ec x\u00e1c \u0111\u1ecbnh th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n v\u00e0 tr\u01b0\u1edbc khi b\u1ea1n b\u1eaft \u0111\u1ea7u x\u00e2y d\u1ef1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 b\u1ea1n ph\u1ea3i hi\u1ec3u r\u00f5 v\u1ec1 t\u1eebng y\u1ebfu t\u1ed1.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">2. Th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/04\/thau-hieu-khach-hang-muc-tieu.jpg\" alt=\"Th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau\" class=\"wp-image-29087\" title=\"Th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/04\/thau-hieu-khach-hang-muc-tieu.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/04\/thau-hieu-khach-hang-muc-tieu-300x157.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/04\/thau-hieu-khach-hang-muc-tieu-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>Tr\u01b0\u1edbc khi b\u1eaft \u0111\u1ea7u ph\u00e1t tri\u1ec3n m\u1ed9t b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u chuy\u00ean nghi\u1ec7p, b\u1ea1n c\u1ea7n ng\u1ed3i xu\u1ed1ng v\u00e0 suy ngh\u0129 k\u1ef9 m\u1ed9t v\u00e0i \u0111i\u1ec1u. Kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n l\u00e0 ai? v\u00e0 b\u1ea1n \u0111\u1ecbnh \u0111em t\u1edbi \u0111i\u1ec1u g\u00ec cho kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh?<\/p>\n\n\n\n<p>Hi\u1ec3u r\u00f5 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau gi\u00fap th\u01b0\u01a1ng hi\u1ec7u n\u1eafm r\u00f5 nhu c\u1ea7u, mong mu\u1ed1n, t\u00e2m l\u00fd c\u1ee7a kh\u00e1ch h\u00e0ng, hi\u1ec3u kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh gi\u1ed1ng nh\u01b0 m\u1ed9t ng\u01b0\u1eddi b\u1ea1n.&nbsp;<\/p>\n\n\n\n<p>T\u1eeb \u0111\u00f3, s\u1ebd \u0111\u01b0a ra c\u00e1c thi\u1ebft k\u1ebf ph\u00f9 h\u1ee3p, \u0111\u00e1p \u1ee9ng \u0111\u00fang nhu c\u1ea7u, \u0111\u00e1nh tr\u00fang t\u00e2m l\u00fd c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/p>\n\n\n\n<p>Trong b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u1ed7i doanh nghi\u1ec7p \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n c\u00e1c th\u00f4ng tin c\u01a1 b\u1ea3n v\u1ec1 s\u1ea3n ph\u1ea9m c\u0169ng nh\u01b0 c\u00e1c d\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd. Do \u0111\u00f3 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 thu\u1eadn l\u1ee3i, d\u1ec5 d\u00e0ng n\u1eafm b\u1eaft c\u00e1c th\u00f4ng tin c\u01a1 b\u1ea3n v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>C\u00f3 th\u1ec3 b\u1ea1n s\u1ebd th\u00edch:<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><strong><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/phuong-phap-nghien-cuu-khach-hang\/\">5 Ph\u01b0\u01a1ng ph\u00e1p Nghi\u00ean c\u1ee9u Kh\u00e1ch h\u00e0ng<\/a><\/strong><\/li><li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/phong-van-khach-hang\/\"><strong>6 B\u01b0\u1edbc th\u1ef1c hi\u1ec7n Ph\u1ecfng v\u1ea5n kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3<\/strong><\/a><\/li><li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/ket-noi-nhan-dien-thuong-hieu-voi-chien-luoc-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>K\u1ebft n\u1ed1i nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u1edbi chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a><\/li><\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">3. X\u00e2y d\u1ef1ng b\u1ed9 nh\u1eadn di\u1ec7n c\u1ed1t l\u00f5i<\/h2>\n\n\n\n<p>Sau khi \u0111\u00e3 hi\u1ec3u r\u00f5 v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 x\u00e1c \u0111\u1ecbnh \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau m\u00e0 b\u1ea1n nh\u1eafm \u0111\u1ebfn. B\u01b0\u1edbc ti\u1ebfp theo l\u00e0 x\u00e2y d\u1ef1ng b\u1ed9 nh\u1eadn di\u1ec7n c\u1ed1t l\u00f5i cho th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>B\u1ed9 nh\u1eadn di\u1ec7n c\u1ed1t l\u00f5i bao g\u1ed3m: T\u00ean th\u01b0\u01a1ng hi\u1ec7u, Slogan, Logo v\u00e0 Brand guidelines.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">3.1. T\u00ean th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n\n<p>M\u1ecdi c\u00e1i t\u00ean \u0111\u1ec1u c\u1ea5t gi\u1eef nh\u1eefng \u00fd ngh\u0129a kh\u00e1c nhau, v\u00e0 t\u00ean th\u01b0\u01a1ng hi\u1ec7u c\u0169ng v\u1eady.<\/p>\n\n\n\n<p>\u0110\u00f3 kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t c\u00e1i t\u00ean s\u00e1o r\u1ed7ng, m\u00e0 t\u00ean th\u01b0\u01a1ng hi\u1ec7u m\u1edf ra m\u1ed9t c\u00e2u chuy\u1ec7n v\u1ec1 h\u00e0nh tr\u00ecnh c\u1ee7a doanh nghi\u1ec7p, d\u1eabn \u0111\u1ebfn l\u00fd do v\u00ec sao \u0111\u1eb7t t\u00ean \u1ea5y, mong mu\u1ed1n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u1eb1ng sau c\u00e1i t\u00ean \u1ea5y l\u00e0 g\u00ec.&nbsp;<\/p>\n\n\n\n<p>T\u00ean th\u01b0\u01a1ng hi\u1ec7u gi\u00fap ng\u01b0\u1eddi ti\u00eau d\u00f9ng ph\u00e2n bi\u1ec7t \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p n\u00e0y v\u1edbi s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p kh\u00e1c.&nbsp;<\/p>\n\n\n\n<p>H\u00e3y t\u1ea1o ra m\u1ed9t c\u00e2u chuy\u1ec7n th\u1eadt l\u00f4i cu\u1ed1n khi\u1ebfn cho kh\u00e1ch h\u00e0ng \u1ea5n t\u01b0\u1ee3ng ngay khi l\u1ea7n \u0111\u1ea7u b\u1eaft g\u1eb7p t\u00ean th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"603\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/04\/logo-okono-do-sao-kim-thiet-ke.png\" alt=\"Logo Okono do Sao Kim thi\u1ebft k\u1ebf\" class=\"wp-image-29089\" title=\"\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/04\/logo-okono-do-sao-kim-thiet-ke.png 900w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/04\/logo-okono-do-sao-kim-thiet-ke-300x201.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/04\/logo-okono-do-sao-kim-thiet-ke-768x515.png 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure><\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u0110\u1ecdc th\u00eam:<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>12 C\u00e1ch <a href=\"https:\/\/www.saokim.com.vn\/en\/blog\/nhan-dien-thuong-hieu\/12-cach-dat-ten-thuong-hieu-khong-giong-ai\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>\u0111\u1eb7t t\u00ean th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a><\/li><li>H\u01b0\u1edbng d\u1eabn <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/quy-trinh-thu-tuc-dang-ky-nhan-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>\u0111\u0103ng k\u00fd nh\u00e3n hi\u1ec7u<\/strong><\/a> (trong n\u01b0\u1edbc &amp; qu\u1ed1c t\u1ebf)<\/li><\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">3.2. Slogan<\/h3>\n\n\n\n<p>Sau khi th\u1ed1ng nh\u1ea5t t\u00ean th\u01b0\u01a1ng hi\u1ec7u, \u0111\u00e2y l\u00e0 l\u00fac s\u00e1ng t\u1ea1o n\u00ean m\u1ed9t c\u00e2u slogan \u0111\u1ec3 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n<p>Slogan r\u00f5 r\u00e0ng, d\u1ec5 hi\u1ec3u, t\u00e1c \u0111\u1ed9ng m\u1ea1nh m\u1ebd \u0111\u1ebfn kh\u00e1ch h\u00e0ng v\u00e0 ph\u1ea3i \u0111\u1ea3m b\u1ea3o truy\u1ec1n t\u1ea3i \u0111\u01b0\u1ee3c \u0111\u00fang \u00fd ngh\u0129a m\u1ee5c ti\u00eau c\u1ee7a chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o.<\/p>\n\n\n\n<p>Ngo\u00e0i ra, c\u00e2u slogan c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh \u201ctrend\u201d c\u00e0ng t\u1ed1t.&nbsp;<\/p>\n\n\n\n<p>V\u00ed d\u1ee5 nh\u01b0 slogan c\u1ee7a Biti\u2019s trong chi\u1ebfn d\u1ecbch c\u00f9ng t\u00ean \u201c\u0110i \u0111\u1ec3 tr\u1edf v\u1ec1\u201d v\u00e0 c\u00e2u slogan \u201c\u0110i \u0111\u1ec3 tr\u1edf v\u1ec1\u201d tr\u1edf th\u00e0nh xu h\u01b0\u1edbng v\u00e0o m\u1ed7i d\u1ecbp cu\u1ed1i n\u0103m c\u1ee7a c\u00e1c b\u1ea1n tr\u1ebb, xu\u1ea5t hi\u1ec7n r\u1ea5t nhi\u1ec1u tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"900\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/04\/slogan-92-wear-do-sao-kim-sang-tac.png\" alt=\"Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u qua - Slogan 92 Wear do Sao Kim s\u00e1ng t\u00e1c\" class=\"wp-image-29099\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/04\/slogan-92-wear-do-sao-kim-sang-tac.png 900w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/04\/slogan-92-wear-do-sao-kim-sang-tac-300x300.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/04\/slogan-92-wear-do-sao-kim-sang-tac-768x768.png 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>Slogan \u201cNice to wear\u201d c\u1ee7a 92wear do Sao Kim th\u1ef1c hi\u1ec7n<\/em><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e6efff\"><em>&gt; Tham kh\u1ea3o ngay <a href=\"https:\/\/www.saokim.com.vn\/en\/dich-vu\/sang-tac-slogan\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>d\u1ecbch v\u1ee5 s\u00e1ng t\u00e1c Slogan<\/strong><\/a> c\u1ee7a Sao Kim n\u1ebfu b\u1ea1n mu\u1ed1n t\u1ea1o m\u1ed9t Slogan s\u1ed1ng m\u00e3i v\u1edbi th\u1eddi gian cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n<\/em><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">3.3. Logo<\/h3>\n\n\n\n<p>Ai c\u0169ng c\u00f3 th\u1ec3 nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c t\u1ea7m quan tr\u1ecdng c\u1ee7a logo, kh\u00f4ng ch\u1ec9 \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi l\u00e0m kinh doanh.<\/p>\n\n\n\n<p>Logo mang t\u00ednh bi\u1ec3u t\u01b0\u1ee3ng cho th\u01b0\u01a1ng hi\u1ec7u, \u0111\u00f3ng vai tr\u00f2 l\u00e0 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, h\u00ecnh \u1ea3nh \u0111\u1ea1i di\u1ec7n t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t trong nh\u1eadn th\u1ee9c c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n\n\n\n<p>\u0110\u1ec3 t\u1ea1o ra b\u1ea3n thi\u1ebft k\u1ebf logo thu h\u00fat kh\u00e1ch h\u00e0ng, ph\u00f9 h\u1ee3p v\u1edbi l\u0129nh v\u1ef1c kinh doanh, \u0111\u00f2i h\u1ecfi doanh nghi\u1ec7p ph\u1ea3i c\u00f3 s\u1ef1 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, n\u1eafm r\u00f5 \u00fd ngh\u0129a v\u1ec1 h\u00ecnh kh\u1ed1i, m\u00e0u s\u1eafc c\u1ee7a ng\u00e0nh h\u00e0ng.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"900\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/04\/logo-thien-nam-do-sao-kim-thiet-ke.png\" alt=\"Logo Thi\u00ean Nam Group do Sao Kim thi\u1ebft k\u1ebf\" class=\"wp-image-29090\" title=\"Logo Thi\u00ean Nam Group do Sao Kim thi\u1ebft k\u1ebf\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/04\/logo-thien-nam-do-sao-kim-thiet-ke.png 900w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/04\/logo-thien-nam-do-sao-kim-thiet-ke-300x300.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/04\/logo-thien-nam-do-sao-kim-thiet-ke-768x768.png 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><em>Logo Thi\u00ean Nam Group do Sao Kim thi\u1ebft k\u1ebf<\/em><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e9f1fe\"><em>&gt; Tham kh\u1ea3o <a href=\"https:\/\/www.saokim.com.vn\/en\/dich-vu\/thiet-ke-logo\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>d\u1ecbch v\u1ee5 thi\u1ebft k\u1ebf logo<\/strong><\/a> c\u1ee7a Sao Kim &#8211; Chuy\u00ean gia thi\u1ebft k\u1ebf n\u00e2ng t\u1ea7m th\u01b0\u01a1ng hi\u1ec7u.<\/em><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">3.4. Brand guidelines<\/h3>\n\n\n\n<p><strong><a href=\"https:\/\/www.saokim.com.vn\/en\/blog\/thongtin\/vai-tro-mat-thiet-cua-brand-guidelines-doi-voi-doanh-nghiep\/\" target=\"_blank\" rel=\"noreferrer noopener\">Brand Guideline<\/a><\/strong>&nbsp;l\u00e0 m\u1ed9t b\u1ea3n h\u01b0\u1edbng d\u1eabn, qui \u0111\u1ecbnh v\u1ec1 vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c y\u1ebfu t\u1ed1 tham gia v\u00e0o vi\u1ec7c qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u tr\u00ean c\u00e1c \u1ea5n ph\u1ea9m truy\u1ec1n th\u00f4ng.<\/p>\n\n\n\n<p>Brand Guideline c\u00f3 t\u00e1c d\u1ee5ng h\u1ed7 tr\u1ee3 c\u00e1c nh\u00e0 thi\u1ebft k\u1ebf, chuy\u00ean gia ng\u00f4n ng\u1eef hay b\u1ea5t k\u1ec3 ai s\u1eed d\u1ee5ng c\u00e1c y\u1ebfu t\u1ed1 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u nh\u01b0&nbsp;<strong>thi\u1ebft k\u1ebf logo<\/strong>&nbsp;\u0111\u1ec3 th\u1ef1c hi\u1ec7n thi\u1ebft k\u1ebf bao b\u00ec, thi\u1ebft k\u1ebf c\u00e1c trang thi\u1ebft b\u1ecb, website, v\u0103n ph\u00f2ng ph\u1ea9m, \u0111\u1ed3ng ph\u1ee5c v\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m ph\u1ee5c v\u1ee5 c\u00e1c chi\u1ebfn d\u1ecbch marketing, truy\u1ec1n th\u00f4ng \u0111\u00fang quy c\u00e1ch.<\/p>\n\n\n\n<p>X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh l\u00e2u d\u00e0i v\u00e0 \u0111\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t con \u0111\u01b0\u1eddng th\u1eb3ng.<\/p>\n\n\n\n<p>Do \u0111\u00f3, \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u qu\u1ea3 b\u1ea1n ph\u00e1t tri\u1ec3n \u0111\u00fang h\u01b0\u1edbng, nh\u1ea5t qu\u00e1n v\u00e0 mang l\u1ea1i tr\u1ea3i nghi\u1ec7m t\u1ed1t, h\u01b0\u1edbng m\u1ee5c ti\u00eau cho kh\u00e1ch h\u00e0ng&#8230; \u0110\u1ed9i ng\u0169 th\u1ef1c thi c\u1ea7n ph\u1ea3i hi\u1ec3u r\u00f5 m\u00ecnh c\u1ea7n l\u00e0m g\u00ec, l\u00e0m nh\u01b0 th\u1ebf n\u00e0o, theo ti\u00eau chu\u1ea9n, qui \u0111\u1ecbnh ra sao.<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><em>\u0110\u1ecdc th\u00eam: Quy tr\u00ecnh x\u00e2y d\u1ef1ng <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/trai-nghiem-khach-hang\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/strong><\/a><\/em><\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>X\u00e2y d\u1ef1ng b\u1ed9 nh\u1eadn di\u1ec7n c\u1ed1t l\u00f5i r\u1ea5t quan tr\u1ecdng. \u0110\u00e2y l\u00e0 nh\u1eefng th\u00e0nh ph\u1ea7n c\u01a1 b\u1ea3n nh\u1ea5t, s\u1ebd ti\u1ebfp x\u00fac v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau nhi\u1ec1u nh\u1ea5t v\u00e0 ch\u00fang l\u00e0 n\u1ec1n t\u1ea3ng \u0111\u1ec3 ph\u00e1t tri\u1ec3n c\u00e1c th\u00e0nh ph\u1ea7n kh\u00e1c.<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><em>NOTE: Ph\u00e1t tri\u1ec3n nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u t\u1ed5ng th\u1ec3, th\u1ef1c hi\u1ec7n c\u00f9ng m\u1ed9t th\u1eddi \u0111i\u1ec3m c\u00f3 th\u1ec3 mang l\u1ea1i k\u1ebft qu\u1ea3 nh\u1ea5t qu\u00e1n, chuy\u00ean nghi\u1ec7p h\u01a1n<\/em>: <\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">4. Ph\u00e1t tri\u1ec3n h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u to\u00e0n di\u1ec7n<\/h2>\n\n\n\n<p>Sau khi \u0111\u00e3 c\u00f3 \u0111\u1ea7y \u0111\u1ee7 c\u00e1c y\u00eau c\u1ea7u c\u01a1 b\u1ea3n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u v\u1ec1 b\u1ed9 nh\u1eadn di\u1ec7n, \u0111\u00e2y l\u00e0 th\u1eddi \u0111i\u1ec3m cho c\u00e1c nh\u00e0 thi\u1ebft k\u1ebf \u201cbay b\u1ed5ng\u201d v\u1edbi s\u1ef1 s\u00e1ng t\u1ea1o c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<p>M\u1ed9t khi n\u1eafm b\u1eaft ch\u00ednh x\u00e1c nh\u1eefng th\u00e0nh t\u1ed1 t\u1ea1o n\u00ean b\u1ea3n thi\u1ebft k\u1ebf, b\u1ea1n c\u1ea7n li\u00ean k\u1ebft ch\u00fang th\u00e0nh m\u1ed9t s\u1ea3n ph\u1ea9m \u0111\u1ed3 h\u1ecda ho\u00e0n ch\u1ec9nh, c\u00f3 th\u1ec3 truy\u1ec1n \u0111\u1ea1t r\u00f5 r\u00e0ng nh\u1eefng g\u00ec b\u1ea1n mu\u1ed1n t\u1edbi kh\u00e1ch h\u00e0ng.&nbsp;<\/p>\n\n\n\n<p>Nh\u01b0ng t\u00f9y thu\u1ed9c v\u00e0o t\u00ednh ch\u1ea5t c\u1ee7a ng\u00e0nh ngh\u1ec1 c\u1ee7a doanh nghi\u1ec7p b\u1ea1n, m\u00e0 b\u1ea1n l\u1ea1i ch\u00fa t\u00e2m v\u00e0o m\u1ed7i lo\u1ea1i s\u1ea3n ph\u1ea9m thi\u1ebft k\u1ebf kh\u00e1c nhau.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>\u1ea4n ph\u1ea9m v\u0103n ph\u00f2ng<\/strong>: Danh thi\u1ebfp \u2013 Gi\u1ea5y ti\u00eau \u0111\u1ec1 \u2013 Phong b\u00ec th\u01b0 \u2013 Ho\u00e1 \u0111\u01a1n \u2013 File folder \u2013 \u0110\u1ed3ng ph\u1ee5c nh\u00e2n vi\u00ean<\/li><\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"603\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/04\/nhan-dien-thuong-hieu-qua-an-pham-van-phong.png\" alt=\"Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u qua - \u1ea4n ph\u1ea9m v\u0103n ph\u00f2ng\" class=\"wp-image-29092\" title=\"Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u qua - \u1ea4n ph\u1ea9m v\u0103n ph\u00f2ng\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/04\/nhan-dien-thuong-hieu-qua-an-pham-van-phong.png 900w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/04\/nhan-dien-thuong-hieu-qua-an-pham-van-phong-300x201.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/04\/nhan-dien-thuong-hieu-qua-an-pham-van-phong-768x515.png 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure><\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>\u1ea4n ph\u1ea9m marketing<\/strong>: Catalogue \u2013 Profile c\u00f4ng ty \u2013 Brochure d\u1ef1 \u00e1n \u2013 Flyer \/ Leaflet \u2013 Sales kit &#8211; B\u00e1o c\u00e1o th\u01b0\u1eddng ni\u00ean (Annual Report)<\/li><\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"604\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/04\/nhan-dien-thuong-hieu-qua-an-pham-marketing.png\" alt=\"Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u qua - Thi\u1ebft k\u1ebf b\u00e1o c\u00e1o th\u01b0\u1eddng ni\u00ean\" class=\"wp-image-29091\" title=\"Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u qua - Thi\u1ebft k\u1ebf b\u00e1o c\u00e1o th\u01b0\u1eddng ni\u00ean\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/04\/nhan-dien-thuong-hieu-qua-an-pham-marketing.png 900w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/04\/nhan-dien-thuong-hieu-qua-an-pham-marketing-300x201.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/04\/nhan-dien-thuong-hieu-qua-an-pham-marketing-768x515.png 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"603\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/04\/nhan-dien-thuong-hieu-qua-profile-cong-ty.png\" alt=\"Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u qua - Profile c\u00f4ng ty\" class=\"wp-image-29094\" title=\"Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u qua - Profile c\u00f4ng ty\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/04\/nhan-dien-thuong-hieu-qua-profile-cong-ty.png 900w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/04\/nhan-dien-thuong-hieu-qua-profile-cong-ty-300x201.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/04\/nhan-dien-thuong-hieu-qua-profile-cong-ty-768x515.png 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Nh\u1eadn di\u1ec7n s\u1ea3n ph\u1ea9m<\/strong>: Bao b\u00ec s\u1ea3n ph\u1ea9m \u2013 Nh\u00e3n m\u00e1c \u2013 Ki\u1ec3u d\u00e1ng s\u1ea3n ph\u1ea9m \u2013 D\u1ea5u hi\u1ec7u nh\u1eadn bi\u1ebft tr\u00ean bao g\u00f3i<\/li><\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"603\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/04\/nhan-dien-thuong-hieu-qua-thiet-ke-bao-bi-nhan-mac-san-pham.png\" alt=\"Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u qua - Thi\u1ebft k\u1ebf bao b\u00ec, nh\u00e3n m\u00e1c s\u1ea3n ph\u1ea9m\" class=\"wp-image-29095\" title=\"Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u qua - Thi\u1ebft k\u1ebf bao b\u00ec, nh\u00e3n m\u00e1c s\u1ea3n ph\u1ea9m\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/04\/nhan-dien-thuong-hieu-qua-thiet-ke-bao-bi-nhan-mac-san-pham.png 900w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/04\/nhan-dien-thuong-hieu-qua-thiet-ke-bao-bi-nhan-mac-san-pham-300x201.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/04\/nhan-dien-thuong-hieu-qua-thiet-ke-bao-bi-nhan-mac-san-pham-768x515.png 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure><\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Nh\u1eadn di\u1ec7n t\u1ea1i \u0111i\u1ec3m b\u00e1n<\/strong>: Bi\u1ec3n c\u1eeda h\u00e0ng \u2013 Bi\u1ec3n hi\u1ec7u \u0111\u1ea1i l\u00fd \u2013 Poster \u2013 Banner \/ Standee \u2013 Mockup \u2013 POSM<\/li><\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"901\" height=\"901\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/04\/nhan-dien-thuong-hieu-tai-diem-ban.png\" alt=\"Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u qua - Nh\u1eadn di\u1ec7n t\u1ea1i \u0111i\u1ec3m b\u00e1n\" class=\"wp-image-29098\" title=\"Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u qua - Nh\u1eadn di\u1ec7n t\u1ea1i \u0111i\u1ec3m b\u00e1n\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/04\/nhan-dien-thuong-hieu-tai-diem-ban.png 901w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/04\/nhan-dien-thuong-hieu-tai-diem-ban-300x300.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/04\/nhan-dien-thuong-hieu-tai-diem-ban-768x768.png 768w\" sizes=\"(max-width: 901px) 100vw, 901px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Nh\u1eadn di\u1ec7n tr\u00ean internet<\/strong>: Website c\u00f4ng ty \u2013 Landing page \u2013 Microsite \u2013 Facebook Fanpage \u2013 Banner ads \u2013 Email marketing<\/li><\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"603\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/04\/nhan-dien-thuong-hieu-so.png\" alt=\"Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u qua - Thi\u1ebft k\u1ebf website\" class=\"wp-image-29097\" title=\"Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u qua - Thi\u1ebft k\u1ebf website\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/04\/nhan-dien-thuong-hieu-so.png 900w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/04\/nhan-dien-thuong-hieu-so-300x201.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/04\/nhan-dien-thuong-hieu-so-768x515.png 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure><\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Nh\u1eadn di\u1ec7n m\u00f4i tr\u01b0\u1eddng<\/strong>: Bi\u1ec3n hi\u1ec7u c\u00f4ng ty \u2013 Bi\u1ec3n hi\u1ec7u ph\u00f2ng ban \u2013 Bi\u1ec3n hi\u1ec7u chi nh\u00e1nh \u2013 Ph\u01b0\u01a1ng ti\u1ec7n v\u1eadn t\u1ea3i \u2013 Ph\u01b0\u01a1ng ti\u1ec7n thi c\u00f4ng<\/li><\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"471\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/04\/nhan-dien-thuong-hieu-qua-bien-bao.png\" alt=\"Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u qua - H\u1ec7 th\u1ed1ng bi\u1ec3n b\u00e1o, nh\u1eadn di\u1ec7n ngo\u00e0i tr\u1eddi\" class=\"wp-image-29093\" title=\"Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u qua - H\u1ec7 th\u1ed1ng bi\u1ec3n b\u00e1o, nh\u1eadn di\u1ec7n ngo\u00e0i tr\u1eddi\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/04\/nhan-dien-thuong-hieu-qua-bien-bao.png 900w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/04\/nhan-dien-thuong-hieu-qua-bien-bao-300x157.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/04\/nhan-dien-thuong-hieu-qua-bien-bao-768x402.png 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure><\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Nh\u1eadn di\u1ec7n v\u0103n ph\u00f2ng<\/strong>: Backdrop qu\u1ea7y l\u1ec5 t\u00e2n \u2013 Tranh trang tr\u00ed v\u0103n ph\u00f2ng \u2013 N\u1ed9i th\u1ea5t v\u0103n ph\u00f2ng theo nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/li><\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"604\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/04\/nhan-dien-thuong-hieu-qua-thiet-ke-van-phong.png\" alt=\"Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u qua - Thi\u1ebft k\u1ebf n\u1ed9i th\u1ea5t v\u0103n ph\u00f2ng\" class=\"wp-image-29096\" title=\"Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u qua - Thi\u1ebft k\u1ebf n\u1ed9i th\u1ea5t v\u0103n ph\u00f2ng\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/04\/nhan-dien-thuong-hieu-qua-thiet-ke-van-phong.png 900w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/04\/nhan-dien-thuong-hieu-qua-thiet-ke-van-phong-300x201.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/04\/nhan-dien-thuong-hieu-qua-thiet-ke-van-phong-768x515.png 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<p>V\u00e0 \u0111\u1eebng qu\u00ean th\u1ed1ng nh\u1ea5t ch\u1ee7 \u0111\u1ec1 trong c\u00e1c \u1ea5n ph\u1ea9m thi\u1ebft k\u1ebf n\u00f3i tr\u00ean. \u0110\u1ea3m b\u1ea3o m\u00e0u s\u1eafc, font ch\u1eef v\u00e0 h\u00ecnh kh\u1ed1i c\u1ee7a c\u00e1c s\u1ea3n ph\u1ea9m ph\u1ea3i \u0111\u1ed3ng nh\u1ea5t, v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i trong th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>B\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u ch\u00ednh l\u00e0 n\u01a1i \u0111\u1ec3 b\u1ea1n \u0111\u1ecbnh v\u1ecb gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u m\u00ecnh, t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t tr\u01b0\u1edbc \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, c\u0169ng nh\u01b0 thay \u0111\u1ed5i quan \u0111i\u1ec3m kh\u00e1ch h\u00e0ng v\u1ec1 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.&nbsp;<\/p>\n\n\n\n<p>H\u00e3y \u0111\u1ea3m b\u1ea3o ch\u1eafc ch\u1eafn r\u1eb1ng b\u1ed9 nh\u1eadn di\u1ec7n c\u00f3 th\u1ec3 truy\u1ec1n t\u1ea3i ch\u00ednh x\u00e1c nh\u1eefng g\u00ec b\u1ea1n mu\u1ed1n th\u1ec3 hi\u1ec7n v\u1edbi c\u00f4ng ch\u00fang, v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng tr\u1ecdng t\u00e2m m\u00e0 b\u1ea1n mu\u1ed1n h\u01b0\u1edbng t\u1edbi.<\/p>\n\n\n<span style=\"--tl-form-height-m:523.594px;--tl-form-height-t:638.969px;--tl-form-height-d:638.969px;\" class=\"tl-placeholder-f-type-shortcode_38565 tl-preload-form\"><span><\/span><\/span>\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\"><strong>5. Bi\u1ebft nh\u1eefng g\u00ec c\u1ea7n tr\u00e1nh<\/strong><\/h2>\n\n\n\n<p>B\u1ea1n c\u00f3 th\u1ec3 l\u00e0m t\u1ea5t c\u1ea3 \u0111\u1ec3 t\u1ea1o ra m\u1ed9t h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh nh\u01b0ng n\u1ebfu b\u1ea1n m\u1eafc ph\u1ea3i b\u1ea5t k\u1ef3 sai l\u1ea7m d\u01b0\u1edbi \u0111\u00e2y, th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5t b\u1ea1i.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Cung c\u1ea5p cho kh\u00e1ch h\u00e0ng qu\u00e1 nhi\u1ec1u th\u00f4ng \u0111i\u1ec7p<\/strong><\/li><\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng b\u1ea5t k\u1ef3 ng\u00f4n ng\u1eef v\u00e0 h\u00ecnh \u1ea3nh n\u00e0o \u0111\u1ec3 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p t\u1edbi kh\u00e1ch h\u00e0ng. Nh\u01b0ng ph\u1ea3i \u0111\u1ea3m b\u1ea3o th\u00f4ng \u0111i\u1ec7p g\u1eedi t\u1edbi kh\u00e1ch h\u00e0ng ph\u1ea3i \u0111\u1ed3ng nh\u1ea5t, c\u00f3 \u00fd ngh\u0129a v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Sao ch\u00e9p \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/strong><\/li><\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>B\u1ea1n c\u1ea7n kh\u00e1c bi\u1ec7t, n\u1ed5i b\u1eadt h\u01a1n so v\u1edbi \u0111\u1ed1i th\u1ee7. B\u1ea1n n\u00ean tr\u00e1nh sao ch\u00e9p \u0111\u1ed1i th\u1ee7 c\u0169ng nh\u01b0 vi\u1ec7c s\u1eed d\u1ee5ng nh\u1eefng c\u00f4ng th\u1ee9c chung chung, l\u1ed7i th\u1eddi khi x\u00e2y d\u1ef1ng logo, website hay b\u1ea5t c\u1ee9 h\u00ecnh \u1ea3nh n\u00e0o c\u00f3 y\u1ebfu t\u1ed1 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>Thi\u1ebfu t\u00ednh kh\u00e1c bi\u1ec7t s\u1ebd khi\u1ebfn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n ch\u00ecm v\u00e0 kh\u00f4ng n\u1ed5i b\u1eadt so v\u1edbi nh\u1eefng doanh nghi\u1ec7p c\u00f9ng ng\u00e0nh. H\u00e3y t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t t\u1eeb logo \u0111\u1ebfn h\u00ecnh \u1ea3nh.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>\u0110\u00e1nh m\u1ea5t s\u1ef1 nh\u1ea5t qu\u00e1n<\/strong><\/li><\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Kh\u00f4ng t\u1ea1o \u0111\u01b0\u1ee3c s\u1ef1 nh\u1ea5t qu\u00e1n trong vi\u1ec7c s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh, th\u00f4ng \u0111i\u1ec7p v\u00e0 tinh th\u1ea7n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>M\u1ed9t c\u00f4ng ty ch\u1ec9 \u0111\u01b0\u1ee3c ph\u00e9p s\u1eed d\u1ee5ng m\u1ed9t t\u00ean, logo, slogan trong m\u1ecdi giao d\u1ecbch trong v\u00e0 ngo\u00e0i c\u00f4ng ty. T\u1ea5t c\u1ea3 t\u00ean xu\u1ea5t hi\u1ec7n \u0111\u1ec1u gi\u1ed1ng v\u1edbi t\u00ean bi\u1ec3n hi\u1ec7u v\u00e0 website c\u0169ng nh\u01b0 tr\u00ean danh thi\u1ebfp c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>C\u00e1ch giao ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng c\u0169ng c\u1ea7n s\u1ef1 nh\u1ea5t qu\u00e1n d\u00f9 qua \u0111i\u1ec7n tho\u1ea1i, email, website hay giao d\u1ecbch tr\u1ef1c ti\u1ebfp. Ch\u1ec9 c\u00f3 s\u1ef1 nh\u1ea5t qu\u00e1n m\u1ecdi l\u00fac, m\u1ecdi n\u01a1i m\u1edbi c\u00f3 th\u1ec3 \u0111\u1ec3 l\u1ea1i \u1ea5n t\u01b0\u1ee3ng v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>H\u00ecnh \u1ea3nh truy\u1ec1n th\u00f4ng l\u1ed7i th\u1eddi<\/strong><\/li><\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u0110\u00e2y l\u00e0 m\u1ed9t l\u1ed7i v\u00f4 c\u00f9ng quan tr\u1ecdng m\u00e0 r\u1ea5t nhi\u1ec1u c\u00f4ng ty m\u1eafc ph\u1ea3i, nh\u01b0ng th\u01b0\u1eddng l\u00e0 nh\u1eefng c\u00f4ng ty nh\u1ecf. Sau khi thi\u1ebft k\u1ebf brochure, c\u00f4ng ty cho in s\u1ed1 l\u01b0\u1ee3ng l\u1edbn ,v\u00e0 quy\u1ebft \u0111\u1ecbnh s\u1eed d\u1ee5ng h\u1ebft ch\u00fang m\u1edbi thi\u1ebft k\u1ebf l\u1ea1i.<\/p>\n\n\n\n<p>T\u1ed1t nh\u1ea5t b\u1ea1n n\u00ean in s\u1ed1 l\u01b0\u1ee3ng v\u1eeba ph\u1ea3i, v\u00e0 ch\u1ec9 in l\u1ea1i khi th\u1ef1c s\u1ef1 c\u1ea7n thi\u1ebft. \u0110\u1eebng c\u1ed1 s\u1eed d\u1ee5ng m\u1ed9t m\u1eabu qu\u1ea3ng c\u00e1o trong th\u1eddi gian qu\u00e1 l\u00e2u. Kh\u00e1ch h\u00e0ng s\u1ebd quay m\u1eb7t l\u1ea1i v\u1edbi b\u1ea1n v\u00ec th\u00f4ng \u0111i\u1ec7p qu\u00e1 quen thu\u1ed9c trong th\u1eddi gian l\u00e2u.<\/p>\n\n\n\n<p><em>\u0110\u1ecdc th\u00eam: <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/thay-doi-logo\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Thay \u0111\u1ed5i logo<\/strong><\/a> &#8211; b\u00e0i h\u1ecdc kinh nghi\u1ec7m v\u00e0 quy tr\u00ecnh th\u1ef1c hi\u1ec7n hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\"><strong>6. \u0110\u00e1nh gi\u00e1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 duy tr\u00ec b\u1ea3n s\u1eafc th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/h2>\n\n\n\n<p>Khi \u0111\u00e3 x\u00e2y d\u1ef1ng xong b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, b\u1ea1n c\u1ea7n r\u00e0 so\u00e1t l\u1ea1i xem n\u00f3 \u0111\u00e3 h\u1ee3p l\u00fd, nh\u1ea5t qu\u00e1n ch\u01b0a. Sau \u0111\u00f3, \u0111\u1ed3ng nh\u1ea5t b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u cho to\u00e0n b\u1ed9 t\u00e0i li\u1ec7u, h\u00ecnh \u1ea3nh s\u1ea3n ph\u1ea9m, bao b\u00ec, card visit, c\u00e1c k\u00eanh online c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u (Fanpage Facebook, Instagram, Website,\u2026),\u2026<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/04\/duy-tri-kiem-tra-danh-gia-thuong-hieu.jpg\" alt=\"\" class=\"wp-image-29088\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/04\/duy-tri-kiem-tra-danh-gia-thuong-hieu.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/04\/duy-tri-kiem-tra-danh-gia-thuong-hieu-300x157.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/04\/duy-tri-kiem-tra-danh-gia-thuong-hieu-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><em>\u0110\u00e1nh gi\u00e1 th\u01b0\u01a1ng hi\u1ec7u, duy tr\u00ec b\u1ea3n s\u1eafc l\u00e0 \u0111i\u1ec1u quan tr\u1ecdng \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u ti\u1ebfn l\u00ean \u0111\u00fang h\u01b0\u01a1ng (\u1ea2nh d\u1ef1 \u00e1n <a href=\"https:\/\/www.saokim.com.vn\/en\/du-an\/bao-viet-bank\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>thi\u1ebft k\u1ebf website B\u1ea3o Vi\u1ec7t Bank<\/strong><\/a>)<\/em><\/p>\n\n\n\n<p>T\u01b0\u01a1ng t\u1ef1 nh\u01b0 c\u00e1c kh\u00eda c\u1ea1nh kh\u00e1c c\u1ee7a m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c marketing hay chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u, th\u1eadt kh\u00f3 \u0111\u1ec3 bi\u1ebft b\u1ea1n \u0111ang \u0111i \u0111\u00fang h\u01b0\u1edbng ho\u1eb7c b\u1ea1n \u0111\u00e3 sai \u1edf \u0111\u00e2u n\u1ebfu kh\u00f4ng th\u01b0\u1eddng xuy\u00ean \u0111\u00e1nh gi\u00e1 th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>S\u1eed d\u1ee5ng Google Form kh\u1ea3o s\u00e1t, ho\u1eb7c t\u1ea1o ra c\u00e1c cu\u1ed9c th\u1ea3o lu\u1eadn tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i\u2026 \u0111\u1ec3 theo d\u00f5i th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n v\u00e0 bi\u1ebft c\u00e1ch m\u1ecdi ng\u01b0\u1eddi n\u00f3i v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>\u0110i\u1ec1u n\u00e0y s\u1ebd mang l\u1ea1i cho b\u1ea1n c\u01a1 h\u1ed9i th\u1ef1c hi\u1ec7n c\u00e1c thay \u0111\u1ed5i \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh khi c\u1ea7n thi\u1ebft &#8211; cho d\u00f9 \u0111\u00f3 l\u00e0 s\u1eeda ch\u1eefa sai l\u1ea7m hay \u0111\u1ec3 c\u1ea3i thi\u1ec7n nh\u1eadn d\u1ea1ng th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>\u0110\u0103ng k\u00fd \u0111\u1ec3 nh\u1eadn nh\u1eefng n\u1ed9i dung hay nh\u1ea5t, m\u1edbi nh\u1ea5t v\u1ec1 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p t\u1eeb Sao Kim Branding<\/strong><\/p>\n\n\n\n<div class=\"tnp tnp-subscription\">\n<form method=\"post\" action=\"https:\/\/www.saokim.com.vn\/en\/?na=s\" target=\"_blank\">\n\n<input type=\"hidden\" name=\"nlang\" value=\"\"><div class=\"tnp-field tnp-field-firstname\"><label for=\"tnp-1\">T\u00ean<\/label>\n<input class=\"tnp-name\" type=\"text\" name=\"nn\" id=\"tnp-1\" value=\"\" required=\"\"><\/div>\n<div class=\"tnp-field tnp-field-email\"><label for=\"tnp-2\">Email<\/label>\n<input class=\"tnp-email\" type=\"email\" name=\"ne\" id=\"tnp-2\" value=\"\" required=\"\"><\/div>\n<div class=\"tnp-field tnp-field-button\"><input class=\"tnp-submit\" type=\"submit\" value=\"\u0110\u0103ng k\u00fd nh\u1eadn th\u00f4ng tin\">\n<\/div>\n<\/form>\n<\/div>\n\n\n\n<p>V\u00e0 ti\u1ebfp theo \u0111\u00f3, li\u00ean t\u1ee5c ki\u1ec3m tra, \u0111\u00e1nh gi\u00e1, gi\u00e1m s\u00e1t vi\u1ec7c th\u1ef1c thi x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 h\u01b0\u1edbng th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ea1t t\u1edbi t\u1ea7m cao b\u1ea1n mong mu\u1ed1n.<\/p>\n\n\n\n<p>\u0110\u1ecdc th\u00eam:<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/quan-tri-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a> &#8211; Nh\u1eefng \u0111i\u1ec1u nh\u00e0 qu\u1ea3n tr\u1ecb ph\u1ea3i bi\u1ebft<\/li><li>X\u00e2y d\u1ef1ng <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/nhan-thuc-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a> nh\u01b0 th\u1ebf n\u00e0o?<\/li><\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\"><strong>T\u1ed5ng k\u1ebft&nbsp;<\/strong><\/h2>\n\n\n\n<p><strong>X\u00e2y d\u1ef1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/strong> l\u00e0 m\u1ed9t c\u00f4ng vi\u1ec7c ph\u1ee9c t\u1ea1p. Tuy nhi\u00ean, ch\u00eca kh\u00f3a n\u1eb1m \u1edf vi\u1ec7c ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u k\u1ef9 l\u01b0\u1ee1ng v\u1ec1 t\u1ea5t c\u1ea3 c\u00e1c kh\u00eda c\u1ea1nh \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp \u1edf tr\u00ean tr\u01b0\u1edbc khi b\u1ea1n tr\u1ef1c ti\u1ebfp thi\u1ebft k\u1ebf, s\u00e1ng t\u1ea1o n\u00ean th\u1ee9 g\u00ec \u0111\u00f3.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><em>Sao Kim v\u1edbi h\u01a1n 15 n\u0103m kinh nghi\u1ec7m l\u00e0m vi\u1ec7c c\u00f9ng 10000+ kh\u00e1ch h\u00e0ng, ch\u00fang t\u00f4i s\u1eb5n s\u00e0ng gi\u00fap b\u1ea1n <a href=\"https:\/\/www.saokim.com.vn\/en\/dich-vu\/bo-nhan-dien-thuong-hieu-cong-ty\/\"><strong>thi\u1ebft k\u1ebf nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a>, x\u00e2y d\u1ef1ng b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u chuy\u00ean nghi\u1ec7p, nh\u1ea5t qu\u00e1n, c\u00f3 \u00fd ngh\u0129a v\u00e0 n\u1ed5i b\u1eadt gi\u1eefa h\u00e0ng tr\u0103m \u0111\u1ed1i th\u1ee7.<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Follow c\u00e1c b\u00e0i vi\u1ebft ch\u1ea5t l\u01b0\u1ee3ng Sao Kim t\u1ea1i:&nbsp;<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.saokim.com.vn\/en\/blog\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Blog Sao Kim<\/strong><\/a>, <strong><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/\" target=\"_blank\" rel=\"noreferrer noopener\">C\u1ea9m Nang Sao Kim<\/a>&nbsp;<\/strong><\/p>\n\n\n\n<p><strong>Facebook:<\/strong> <a href=\"https:\/\/www.facebook.com\/saokimbranding\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Sao Kim Branding<\/strong><\/a><\/p>\n\n\n\n<p><strong>Case study Behance<\/strong>: <strong><a href=\"https:\/\/www.behance.net\/saokimbranding\" target=\"_blank\" rel=\"noreferrer noopener\">Sao Kim Branding<\/a><\/strong><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>SAOKIM BRANDING&nbsp;<\/strong><\/p>\n\n\n\n<p>Tel: <a href=\"tel:0964699499\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>0964.699.499<\/strong><\/a><\/p>\n\n\n\n<p>Website: <a href=\"https:\/\/www.saokim.com.vn\/en\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>www.saokim.com.vn<\/strong><\/a><\/p>\n\n\n\n<p>Email: <a href=\"mailto:contact@saokim.com.vn\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>contact@saokim.com.vn<\/strong><\/a><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>X\u00e2y d\u1ef1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u chuy\u00ean nghi\u1ec7p kh\u00f4ng ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 t\u1ea1o ra logo \u0111\u1eb9p, hay bao b\u00ec nh\u00e3n m\u00e1c \u1ea5n t\u01b0\u1ee3ng. M\u00e0 \u0111\u00f3 c\u00f2n l\u00e0 vi\u1ec7c l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 truy\u1ec1n \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c gi\u00e1 tr\u1ecb, th\u00f4ng \u0111i\u1ec7p&#8230; v\u00e0 c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n m\u1ed9t c\u00e1ch ph\u00f9 h\u1ee3p, hi\u1ec7u qu\u1ea3.<\/p>\n","protected":false},"author":24,"featured_media":29085,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[195],"tags":[],"class_list":["post-29080","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cam-nang"],"acf":[],"views":561,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/29080","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/comments?post=29080"}],"version-history":[{"count":0,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/29080\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/media\/29085"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/media?parent=29080"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/categories?post=29080"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/tags?post=29080"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}