{"id":29440,"date":"2022-04-07T03:39:03","date_gmt":"2022-04-07T03:39:03","guid":{"rendered":"https:\/\/www.saokim.com.vn\/en\/?p=29440"},"modified":"2022-11-02T09:47:37","modified_gmt":"2022-11-02T02:47:37","slug":"pr-online-la-gi","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/en\/cam-nang\/pr-online-la-gi\/","title":{"rendered":"PR Online l\u00e0 g\u00ec? V\u00ed d\u1ee5 v\u1ec1 PR Online"},"content":{"rendered":"\n<p><em>Trong b\u00e0i vi\u1ebft n\u00e0y, h\u00e3y c\u00f9ng Sao Kim t\u00ecm hi\u1ec3u <strong>PR Online l\u00e0 g\u00ec<\/strong>? M\u1ed9t s\u1ed1 <strong>v\u00ed d\u1ee5 v\u1ec1 PR Online<\/strong> hi\u1ec7u qu\u1ea3 \u0111\u1ec3 c\u00f9ng h\u1ecdc h\u1ecfi c\u00e1ch th\u1ef1c hi\u1ec7n.<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>PR <\/strong>l\u00e0 ho\u1ea1t \u0111\u1ed9ng gi\u00fap doanh nghi\u1ec7p trong vi\u1ec7c x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u, t\u0103ng \u0111\u1ed9 t\u00edn nhi\u1ec7m c\u1ee7a doanh nghi\u1ec7p. V\u00ec v\u1eady, PR online ch\u00ednh l\u00e0 gi\u1ea3i ph\u00e1p hi\u1ec7u qu\u1ea3 gi\u00fap lan t\u1ecfa th\u01b0\u01a1ng hi\u1ec7u th\u1eddi \u0111\u1ea1i s\u1ed1.<\/p>\n\n\n\n<p>B\u00ean d\u01b0\u1edbi \u0111\u00e2y, <a href=\"https:\/\/www.saokim.com.vn\/en\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Sao Kim<\/strong><\/a> xin chia s\u1ebb c\u1ee5 th\u1ec3 h\u01a1n v\u1ec1 PR online l\u00e0 g\u00ec, \u01b0u \u0111i\u1ec3m, nh\u01b0\u1ee3c \u0111i\u1ec3m v\u00e0 m\u1ed9t s\u1ed1 Case Study PR th\u01b0\u01a1ng hi\u1ec7u online th\u00e0nh c\u00f4ng.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/04\/pr-online-la-gi.jpg\" alt=\"PR online l\u00e0 g\u00ec? V\u00ed d\u1ee5 v\u1ec1 PR Online hi\u1ec7u qu\u1ea3, gi\u00fap truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u th\u1eddi \u0111\u1ea1i s\u1ed1\" class=\"wp-image-29447\" title=\"PR online l\u00e0 g\u00ec? V\u00ed d\u1ee5 v\u1ec1 PR Online hi\u1ec7u qu\u1ea3, gi\u00fap truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u th\u1eddi \u0111\u1ea1i s\u1ed1\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/04\/pr-online-la-gi.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/04\/pr-online-la-gi-300x157.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/04\/pr-online-la-gi-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">1. PR online l\u00e0 g\u00ec?<\/h2>\n\n\n\n<p>T\u1ed5 ch\u1ee9c nghi\u00ean c\u1ee9u v\u00e0 \u0111\u00e0o t\u1ea1o PR Hoa K\u1ef3 (Foundation of PR Research and Education) \u0111\u00e3 \u0111\u01b0a ra m\u1ed9t \u0111\u1ecbnh ngh\u0129a PR kh\u00e1 \u0111\u1ea7y \u0111\u1ee7:<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><em>\u201cPR l\u00e0 c\u00f4ng c\u1ee5 qu\u1ea3n l\u00fd nh\u1eb1m thi\u1ebft l\u1eadp v\u00e0 duy tr\u00ec k\u00eanh truy\u1ec1n th\u00f4ng, s\u1ef1 hi\u1ec3u bi\u1ebft, ch\u1ea5p nh\u1eadn v\u00e0 h\u1ee3p t\u00e1c l\u1eabn nhau gi\u1eefa m\u1ed9t t\u1ed5 ch\u1ee9c v\u1edbi c\u00e1c nh\u00f3m c\u00f4ng ch\u00fang c\u00f3 li\u00ean quan. PR bao g\u1ed3m vi\u1ec7c qu\u1ea3n l\u00fd s\u1ef1 vi\u1ec7c v\u00e0 v\u1ea5n \u0111\u1ec1; gi\u00fap th\u00f4ng tin cho ban l\u00e3nh \u0111\u1ea1o \u0111\u1ec3 ph\u1ea3n \u1ee9ng k\u1ecbp th\u1eddi tr\u01b0\u1edbc \u00fd ki\u1ebfn c\u00f4ng ch\u00fang; x\u00e1c \u0111\u1ecbnh v\u00e0 nh\u1ea5n m\u1ea1nh tr\u00e1ch nhi\u1ec7m c\u1ee7a ban l\u00e3nh \u0111\u1ea1o l\u00e0 ph\u1ee5c v\u1ee5 quy\u1ec1n l\u1ee3i c\u1ee7a c\u00e1c nh\u00f3m c\u00f4ng ch\u00fang\u201d.&nbsp;<\/em><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Hi\u1ec3u \u0111\u01a1n gi\u1ea3n h\u01a1n, PR l\u00e0 vi\u1ec7c m\u00e0 m\u1ed9t c\u01a1 quan t\u1ed5 ch\u1ee9c hay doanh nghi\u1ec7p ch\u1ee7 \u0111\u1ed9ng qu\u1ea3n l\u00fd c\u00e1c th\u00f4ng \u0111i\u1ec7p, c\u00e1c m\u1ed1i quan h\u1ec7 giao ti\u1ebfp c\u1ed9ng \u0111\u1ed3ng \u0111\u1ec3 nh\u1eb1m t\u1ea1o d\u1ef1ng v\u00e0 gi\u1eef g\u00ecn m\u1ed9t h\u00ecnh \u1ea3nh t\u00edch c\u1ef1c c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<p>V\u00e0 v\u00ec th\u1ebf, <strong>PR Online<\/strong> (hay <strong>Digital PR<\/strong>) l\u00e0 ho\u1ea1t \u0111\u1ed9ng <strong>PR tr\u00ean Internet<\/strong> s\u1eed d\u1ee5ng c\u00e1c k\u00eanh tr\u1ef1c tuy\u1ebfn, bao g\u1ed3m c\u00e1c website, blog, di\u1ec5n \u0111\u00e0n, m\u1ea1ng x\u00e3 h\u1ed9i (Facebook, Linkedin, Twitter \u2026), videocast\/ podcast, ch\u1ee7 \u0111\u1ec1 th\u1ea3o lu\u1eadn\u2026 c\u00f4ng c\u1ee5 truy\u1ec1n th\u00f4ng tr\u1ef1c tuy\u1ebfn kh\u00e1c.<\/p>\n\n\n\n<p>\u0110\u01a1n gi\u1ea3n, PR Online l\u00e0 PR nh\u01b0ng v\u1edbi c\u00e1c c\u00f4ng c\u1ee5 online l\u00e0 ch\u1ee7 \u0111\u1ea1o.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"800\" height=\"535\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/04\/case-study-pr-online-cua-sao-kim-1.png\" alt=\"Webinar - M\u1ed9t gi\u1ea3i ph\u00e1p PR online xu h\u01b0\u1edbng trong th\u1eddi k\u1ef3 chuy\u1ec3n \u0111\u1ed5i s\u1ed1\" class=\"wp-image-29482\" title=\"Webinar - M\u1ed9t gi\u1ea3i ph\u00e1p PR online xu h\u01b0\u1edbng trong th\u1eddi k\u1ef3 chuy\u1ec3n \u0111\u1ed5i s\u1ed1\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/04\/case-study-pr-online-cua-sao-kim-1.png 800w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/04\/case-study-pr-online-cua-sao-kim-1-300x201.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/04\/case-study-pr-online-cua-sao-kim-1-768x514.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>Webinar Marketing &amp; Branding th\u1eddi Covid do Sao Kim t\u1ed5 ch\u1ee9c d\u00e0nh cho c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd<\/em><\/p>\n\n\n\n<p>Tuy nhi\u00ean, tr\u00ean th\u1ef1c t\u1ebf c\u00f3 nh\u1eefng ho\u1ea1t \u0111\u1ed9ng t\u01b0\u1edfng l\u00e0 PR nh\u01b0ng kh\u00f4ng ph\u1ea3i, do \u0111\u00f3 c\u1ea7n ph\u1ea3i c\u00f3 s\u1ef1 ph\u00e2n bi\u1ec7t r\u00f5 r\u00e0ng gi\u1eefa quan h\u1ec7 c\u00f4ng ch\u00fang v\u1edbi c\u00e1c ng\u00e0nh ngh\u1ec1 kh\u00e1c.<\/p>\n\n\n\n<p>Sao Kim li\u1ec7t k\u00ea m\u1ed9t s\u1ed1 ho\u1ea1t \u0111\u1ed9ng kh\u00f4ng ph\u1ea3i PR d\u01b0\u1edbi \u0111\u00e2y b\u1ea1n c\u1ea7n l\u01b0u \u00fd:<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Quan h\u1ec7 c\u00f4ng ch\u00fang kh\u00f4ng ph\u1ea3i l\u00e0 qu\u1ea3ng c\u00e1o mi\u1ec5n ph\u00ed.&nbsp;<\/strong><\/li><\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Qu\u1ea3ng c\u00e1o nh\u1ea5n m\u1ea1nh \u0111\u1ebfn \u201cb\u00e1n h\u00e0ng\u201d trong khi m\u1ee5c \u0111\u00edch c\u1ee7a PR l\u00e0 th\u00f4ng tin, gi\u00e1o d\u1ee5c v\u00e0 t\u1ea1o ra s\u1ef1 hi\u1ec3u bi\u1ebft th\u00f4ng qua ki\u1ebfn th\u1ee9c. PR kh\u00f4ng ph\u1ea3i l\u00e0 \u201cmi\u1ec5n ph\u00ed\u201d (c\u00f3 chi\u1ebfn d\u1ecbch v\u1eabn ph\u1ea3i tr\u1ea3 ph\u00ed nh\u01b0 th\u01b0\u1eddng). \u0110\u00e2y l\u00e0 c\u00f4ng vi\u1ec7c c\u1ea7n nhi\u1ec1u th\u1eddi gian v\u00e0 \u0111\u00f2i h\u1ecfi chuy\u00ean m\u00f4n qu\u1ea3n l\u00fd cao.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Quan h\u1ec7 c\u00f4ng ch\u00fang kh\u00f4ng ph\u1ea3i l\u00e0 tuy\u00ean truy\u1ec1n.&nbsp;<\/strong><\/li><\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Tuy\u00ean truy\u1ec1n l\u00e0 h\u00ecnh th\u1ee9c truy\u1ec1n b\u00e1 \u0111\u1ec3 thu h\u00fat m\u1ecdi ng\u01b0\u1eddi l\u00e0m theo. V\u00ec kh\u00f4ng \u0111\u1ea3m b\u1ea3o v\u1ea5n \u0111\u1ec1 \u0111\u1ea1o \u0111\u1ee9c n\u00ean c\u00e1c s\u1ef1 ki\u1ec7n tuy\u00ean truy\u1ec1n th\u01b0\u1eddng b\u1ecb b\u00f3p m\u00e9o ho\u1eb7c l\u00e0m sai l\u1ec7ch theo l\u1ee3i \u00edch c\u00e1 nh\u00e2n. Tr\u00e1i l\u1ea1i PR t\u00ecm c\u00e1ch thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1ch cung c\u1ea5p th\u00f4ng tin ch\u00ednh x\u00e1c v\u00e0 ch\u00e2n th\u1ef1c nh\u1ea5t.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>PR kh\u00f4ng gi\u1ed1ng nh\u01b0 c\u00f4ng khai<\/strong><\/li><\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>PR l\u00e0 ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n t\u1ea3i th\u00f4ng tin c\u00f3 ki\u1ec3m so\u00e1t, \u0111\u1ecbnh h\u01b0\u1edbng, uy\u1ec3n chuy\u1ec3n h\u01a1n.<\/p>\n\n\n\n<p>Trong khi \u0111\u00f3, c\u00f4ng khai th\u00f4ng tin th\u01b0\u1eddng l\u00e0 ho\u1ea1t \u0111\u1ed9ng khi c\u00f3 li\u00ean quan \u0111\u1ebfn vi\u1ec7c minh b\u1ea1ch h\u00e0nh vi c\u1ee7a t\u1ed5 ch\u1ee9c, s\u1ea3n ph\u1ea9m. Ho\u1eb7c x\u1ea3y ra khi g\u1eb7p kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng.<\/p>\n\n\n\n<p>Trong nh\u1eefng tr\u01b0\u1eddng h\u1ee3p nh\u01b0 v\u1eady, gi\u00e1 tr\u1ecb c\u1ee7a PR \u0111\u00e3 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n khi n\u00f3 c\u00f3 th\u1ec3 gi\u1ea3m thi\u1ec3u c\u00e1c t\u00edn hi\u1ec7u ti\u00eau c\u1ef1c.<\/p>\n\n\n\n<p>Ngo\u00e0i ra, b\u1ea1n c\u0169ng c\u1ea7n hi\u1ec3u PR kh\u00f4ng gi\u1ed1ng nh\u01b0 Marketing.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/04\/su-khac-nhau-giua-pr-va-marketing.png\" alt=\"S\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa PR v\u00e0 Marketing\" class=\"wp-image-29456\" width=\"800\" height=\"2000\" title=\"S\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa PR v\u00e0 Marketing\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/04\/su-khac-nhau-giua-pr-va-marketing.png 800w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/04\/su-khac-nhau-giua-pr-va-marketing-120x300.png 120w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/04\/su-khac-nhau-giua-pr-va-marketing-768x1920.png 768w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/04\/su-khac-nhau-giua-pr-va-marketing-614x1536.png 614w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">2. \u01afu \u0111i\u1ec3m &amp; Nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a c\u00e1c k\u00eanh PR online hi\u1ec7n nay<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">2.1. \u01afu \u0111i\u1ec3m&nbsp;<\/h3>\n\n\n\n<p>V\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng c\u1ee7a internet, PR online c\u00e0ng ng\u00e0y c\u00e0ng chi\u1ebfm vai tr\u00f2 quan tr\u1ecdng nh\u1edd nh\u1eefng \u01b0u \u0111i\u1ec3m v\u01b0\u1ee3t tr\u1ed9i so v\u1edbi PR truy\u1ec1n th\u1ed1ng v\u00e0 qu\u1ea3ng c\u00e1o.<\/p>\n\n\n\n<p>&#8211; Nhanh ch\u00f3ng t\u1ea1o ra \u0111\u01b0\u1ee3c ph\u1ea3n h\u1ed3i t\u1eeb ph\u00eda ng\u01b0\u1eddi d\u00f9ng v\u1edbi c\u00e1c con s\u1ed1 gi\u00e1 tr\u1ecb v\u1ec1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng \u0111\u1ecdc n\u1ed9i dung, l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 l\u1ea1i nh\u1eefng t\u01b0\u01a1ng t\u00e1c tr\u00ean c\u00e1c n\u1ed9i dung \u0111\u00f3.<\/p>\n\n\n\n<p>&#8211; D\u1ec5 d\u00e0ng lan t\u1ecfa r\u1ed9ng r\u00e3i tr\u00ean c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i, b\u00e1o \u0111i\u1ec7n t\u1eed\u2026 v\u00e0 c\u0169ng d\u1ec5 d\u00e0ng trong v\u1ea5n \u0111\u1ec1 \u0111i\u1ec1u ch\u1ec9nh nh\u1eefng n\u1ed9i dung n\u00e0y.<\/p>\n\n\n\n<p>&#8211; Th\u00f4ng tin s\u1ebd \u0111\u01b0\u1ee3c l\u01b0u tr\u1eef l\u00e2u d\u00e0i tr\u00ean internet, \u0111\u01b0\u1ee3c lan truy\u1ec1n, nh\u00e2n b\u1ea3n r\u1ea5t nhi\u1ec1u l\u1ea7n.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"CEO Nguy\u1ec5n Thanh Tu\u1ea5n: Kh\u1edfi nghi\u1ec7p tinh g\u1ecdn (VITV - Di\u1ec5n \u0111\u00e0n CEO)\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/wn4yEBsN0ZY?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/www.saokim.com.vn\/en\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><em>Kh\u1edfi nghi\u1ec7p tinh g\u1ecdn &#8211; Di\u1ec5n \u0111\u00e0n CEO<\/em><\/p>\n\n\n\n<p>&#8211; H\u1ed7 tr\u1ee3 t\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm nh\u01b0 google, bing, \u2026b\u1eb1ng nh\u1eefng t\u1eeb kh\u00f3a th\u00edch h\u1ee3p trong c\u00e1c b\u1ea3n tin, b\u00e0i b\u00e1o, \u2026gi\u00fap n\u00e2ng cao th\u1ee9 h\u1ea1ng trang web c\u1ee7a doanh nghi\u1ec7p trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm.<\/p>\n\n\n\n<p>&#8211; T\u00e1c \u0111\u1ed9ng tr\u1ef1c ti\u1ebfp t\u1edbi ng\u01b0\u1eddi mua c\u00f3 s\u1eed d\u1ee5ng Internet, \u0111\u00e2y th\u01b0\u1eddng l\u00e0 nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng c\u00f3 thu nh\u1eadp v\u00e0 tri th\u1ee9c cao, t\u1eadp trung nhi\u1ec1u t\u1ea1i c\u00e1c \u0111\u00f4 th\u1ecb, khi th\u00f4ng tin truy\u1ec1n mi\u1ec7ng \u0111\u01b0\u1ee3c lan truy\u1ec1n th\u00f4ng qua c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0y s\u1ebd \u0111\u01b0\u1ee3c ng\u01b0\u1eddi kh\u00e1c r\u1ea5t tin t\u01b0\u1edfng.&nbsp;<\/p>\n\n\n\n<p>&#8211; Chi ph\u00ed th\u1ea5p h\u01a1n qu\u1ea3ng c\u00e1o nh\u01b0ng hi\u1ec7u qu\u1ea3 cao h\u01a1n.<\/p>\n\n\n\n<p>&#8211; C\u00f3 th\u1ec3 t\u1ed5 ch\u1ee9c nhi\u1ec1u ho\u1ea1t \u0111\u1ed9ng, t\u00e0i tr\u1ee3 c\u00e1c s\u1ef1 ki\u1ec7n tr\u1ef1c tuy\u1ebfn (c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh c\u00f3 th\u01b0\u1edfng, qu\u00e0 t\u1eb7ng, t\u00edch l\u0169y \u0111i\u1ec3m, c\u00e1c cu\u1ed9c thi, c\u00e1c bu\u1ed5i giao l\u01b0u, \u2026) \u0111\u1ec3 t\u0103ng l\u01b0\u1ee3ng truy c\u1eadp v\u00e0o trang web c\u1ee7a doanh nghi\u1ec7p v\u00e0 t\u0103ng s\u1ef1 nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u<\/p>\n\n\n\n<p>&#8211; Kh\u00f4ng b\u1ecb gi\u1edbi h\u1ea1n b\u1edfi th\u1eddi gian, kh\u00f4ng gian.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">2.2. Nh\u01b0\u1ee3c \u0111i\u1ec3m<\/h3>\n\n\n\n<p>M\u1ed9t nh\u01b0\u1ee3c \u0111i\u1ec3m l\u1edbn c\u1ee7a PR online c\u00f3 l\u1ebd c\u0169ng b\u1eaft \u0111\u1ea7u t\u1eeb \u01b0u \u0111i\u1ec3m l\u1edbn nh\u1ea5t c\u1ee7a n\u00f3 l\u00e0 qu\u00e1 d\u1ec5 d\u00e0ng \u0111\u1ec3 tham gia v\u00e0 r\u1ea5t nhi\u1ec1u k\u00eanh tri\u1ec3n khai.<\/p>\n\n\n\n<p>Do \u0111\u00f3, c\u00f3 nhi\u1ec1u n\u01a1i c\u1ea7n ph\u1ea3i xu\u1ea5t hi\u1ec7n v\u00e0 th\u00f4ng \u0111i\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 ph\u1ea3i c\u1ea1nh tranh v\u1edbi h\u00e0ng tr\u0103m \u0111\u1ed1i th\u1ee7 trong c\u00f9ng m\u1ed9t th\u1eddi \u0111i\u1ec3m.<\/p>\n\n\n\n<p>Ngo\u00e0i ra, kh\u00f4ng ph\u1ea3i k\u00eanh PR online n\u00e0o c\u0169ng mang l\u1ea1i hi\u1ec7u qu\u1ea3 t\u01b0\u01a1ng t\u1ef1 nhau (ho\u1eb7c nh\u01b0 b\u1ea1n k\u1ef3 v\u1ecdng)<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u0110\u1ecdc th\u00eam:<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>H\u01b0\u1edbng d\u1eabn <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/7-buoc-lap-ke-hoach-truyen-thong-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>l\u1eadp k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a> chu\u1ea9n. \u0110\u1ea3m b\u1ea3o thuy\u1ebft ph\u1ee5c l\u00e3nh \u0111\u1ea1o<\/li><li><a href=\"https:\/\/www.saokim.com.vn\/en\/blog\/quan-tri-dieu-hanh\/mau-lap-ke-hoach-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>M\u1eabu k\u1ebf ho\u1ea1ch Marketing<\/strong><\/a><\/li><li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/ke-hoach-digital-marketing-mau\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>M\u1eabu k\u1ebf ho\u1ea1ch Digital Marketing<\/strong><\/a><\/li><li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/ngan-sach-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>M\u1eabu k\u1ebf ho\u1ea1ch Ng\u00e2n s\u00e1ch marketing<\/strong><\/a><\/li><li>Ph\u01b0\u01a1ng ph\u00e1p x\u00e2y d\u1ef1ng <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/email-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>email marketing hi\u1ec7u qu\u1ea3<\/strong><\/a><\/li><\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">3. V\u00ed d\u1ee5 v\u1ec1 PR online hi\u1ec7u qu\u1ea3<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">3.1. Chi\u1ebfn d\u1ecbch PR Dream Crazy c\u1ee7a Nike<\/h3>\n\n\n\n<p>\u0110\u1ec3 hi\u1ec3u h\u01a1n v\u1ec1 c\u00e1ch th\u1ee9c th\u1ef1c hi\u1ec7n v\u00e0 s\u1ee9c m\u1ea1nh c\u1ee7a PR online, h\u00e3y c\u00f9ng t\u00ecm hi\u1ec3u case study n\u1ed5i ti\u1ebfng nh\u1ea5t c\u1ee7a Nike: Chi\u1ebfn d\u1ecbch <strong>Dream Crazy<\/strong> n\u0103m 2018, v\u1edbi s\u1ef1 g\u00f3p m\u1eb7t c\u1ee7a <a href=\"https:\/\/en.wikipedia.org\/wiki\/Colin_Kaepernick\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Colin Kaepernick<\/strong><\/a>.<\/p>\n\n\n\n<p>Quay tr\u1edf l\u1ea1i m\u1ed9t ch\u00fat ngu\u1ed3n g\u1ed1c b\u1eaft ngu\u1ed3n c\u1ee7a chi\u1ebfn d\u1ecbch n\u00e0y.<\/p>\n\n\n\n<p>Trong su\u1ed1t n\u0103m 2016, Kaepernick \u0111\u00e3 c\u00f4ng khai ph\u1ea3n \u0111\u1ed1i s\u1ef1 t\u00e0n b\u1ea1o c\u1ee7a c\u1ea3nh s\u00e1t \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi M\u1ef9 da \u0111en b\u1eb1ng c\u00e1ch qu\u1ef3 g\u1ed1i v\u00e0 t\u1eeb ch\u1ed1i \u0111\u1ee9ng h\u00e1t qu\u1ed1c ca. K\u1ebft qu\u1ea3 l\u00e0, \u00f4ng \u0111\u00e3 m\u1ea5t v\u1ecb tr\u00ed c\u1ee7a m\u00ecnh v\u1edbi NFL v\u00e0 ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi s\u1ef1 ch\u1ec9 tr\u00edch t\u1eeb t\u1ed5ng th\u1ed1ng Donald Trump.<\/p>\n\n\n\n<p>V\u00e0o n\u0103m 2018, Kaepernick \u0111\u00e3 h\u1ee3p t\u00e1c v\u1edbi Nike cho m\u1ed9t qu\u1ea3ng c\u00e1o n\u1ed5i ti\u1ebfng v\u1edbi kh\u1ea9u hi\u1ec7u:<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center\" style=\"font-size:28px\"><strong>&#8220;H\u00e3y tin v\u00e0o \u0111i\u1ec1u g\u00ec \u0111\u00f3. Ngay c\u1ea3 khi n\u00f3 c\u00f3 ngh\u0129a l\u00e0 hy sinh t\u1ea5t c\u1ea3.&#8221;<\/strong><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/04\/case-study-pr-online-cua-nike-voi-kaepernick.jpg\" alt=\"V\u00ed d\u1ee5 v\u1ec1 PR online c\u1ee7a Nike: Dream Crazy (1)\" class=\"wp-image-29470\" title=\"Qu\u1ea3ng c\u00e1o c\u1ee7a Nike v\u1edbi Kaepernick\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/04\/case-study-pr-online-cua-nike-voi-kaepernick.jpg 800w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/04\/case-study-pr-online-cua-nike-voi-kaepernick-300x225.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/04\/case-study-pr-online-cua-nike-voi-kaepernick-400x300.jpg 400w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/04\/case-study-pr-online-cua-nike-voi-kaepernick-768x576.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>Post c\u1ee7a Kaepernick tr\u00ean Instagram<\/em><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>B\u1ea1n c\u00f3 th\u1ec3 th\u1eafc m\u1eafc t\u1ea1i sao Nike l\u1ea1i \u0111i v\u1edbi m\u1ed9t con s\u1ed1 g\u00e2y tranh c\u00e3i nh\u01b0 v\u1eady. Tr\u00ean th\u1ef1c t\u1ebf, m\u1ed9t v\u1eadn \u0111\u1ed9ng vi\u00ean g\u00e2y tranh c\u00e3i \u0111\u00e3 kh\u00f4ng ch\u01a1i b\u00f3ng chuy\u00ean nghi\u1ec7p trong hai n\u0103m khi h\u1ecd thu\u00ea anh ta. H\u00f3a ra, h\u1ecd g\u1ea7n nh\u01b0 kh\u00f4ng l\u00e0m v\u1eady.<\/p>\n\n\n\n<p>Kaepernick th\u1ef1c s\u1ef1 \u0111\u00e3 c\u00f3 m\u1eb7t trong danh s\u00e1ch c\u1ee7a Nike t\u1eeb n\u0103m 2011 v\u00e0 h\u1ecd \u0111\u00e3 ti\u1ebfn r\u1ea5t g\u1ea7n \u0111\u1ebfn vi\u1ec7c c\u1eaft \u0111\u1ee9t anh ta v\u00e0o n\u0103m 2017 sau khi anh ta b\u1ecb tr\u1ee5c xu\u1ea5t NFL.<\/p>\n\n\n\n<p>Nigel Powell, ng\u01b0\u1eddi \u0111\u1ee9ng \u0111\u1ea7u b\u1ed9 ph\u1eadn truy\u1ec1n th\u00f4ng c\u1ee7a Nike, ph\u1ea3i \u0111\u00edch th\u00e2n duy tr\u00ec h\u1ee3p \u0111\u1ed3ng. D\u00f2ng ch\u00ednh c\u1ee7a c\u00f4ng ty l\u00e0 Nike \u0111\u00e3 s\u1eed d\u1ee5ng Kaepernick v\u00ec anh \u1ea5y l\u00e0 &#8220;m\u1ed9t trong nh\u1eefng v\u1eadn \u0111\u1ed9ng vi\u00ean truy\u1ec1n c\u1ea3m h\u1ee9ng nh\u1ea5t trong th\u1ebf h\u1ec7 c\u1ee7a m\u00ecnh&#8221;.<\/p>\n\n\n\n<p>Powell c\u0169ng th\u1eb3ng th\u1eafn chia s\u1ebb: &#8220;Kaepernick \u0111\u00e3 thu h\u00fat \u0111\u01b0\u1ee3c nh\u00e2n kh\u1ea9u h\u1ecdc thanh ni\u00ean th\u00e0nh th\u1ecb m\u00e0 Nike mu\u1ed1n n\u1eafm b\u1eaft&#8221;.<\/p>\n\n\n\n<p>Trong m\u1ecdi tr\u01b0\u1eddng h\u1ee3p, qu\u1ea3ng c\u00e1o \u0111\u00e3 g\u00e2y ra m\u1ed9t lo\u1ea1t ph\u1ea3n h\u1ed3i. Trong khi nhi\u1ec1u ng\u01b0\u1eddi \u1ee7ng h\u1ed9, m\u1ed9t b\u1ed9 ph\u1eadn thi\u1ec3u s\u1ed1 l\u1edbn ti\u1ebfng t\u1ea9y chay Nike v\u00e0 th\u1eadm ch\u00ed \u0111\u1ed1t gi\u00e0y c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<p>B\u1ea5t ch\u1ea5p s\u1ef1 tranh c\u00e3i, Dream Crazy \u0111\u00e3 th\u00e0nh c\u00f4ng, v\u1edbi:<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>C\u1ed5 phi\u1ebfu c\u1ee7a Nike \u0111\u1ea1t m\u1ee9c cao nh\u1ea5t m\u1ecdi th\u1eddi \u0111\u1ea1i (Theo ghi nh\u1eadn t\u1eeb <a href=\"https:\/\/www.cbsnews.com\/news\/nike-stock-price-reaches-all-time-high-despite-colin-kaepernick-ad-boycott\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>CBS NEWS<\/strong><\/a>)<\/li><li>Nike nh\u1eadn \u0111\u01b0\u1ee3c qu\u1ea3ng c\u00e1o mi\u1ec5n ph\u00ed gi\u00e1 tr\u1ecb 160 tri\u1ec7u \u0111\u00f4 trong ba ng\u00e0y (Theo ghi nh\u1eadn c\u1ee7a <a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2018-09-06\/value-of-nike-s-exposure-from-kaepernick-ad-up-to-163-million\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>Bloomberg<\/strong><\/a>)<\/li><li>L\u01b0\u1ee3t \u0111\u1ec1 c\u1eadp \u0111\u1ebfn Nike t\u0103ng 1.400% (Ghi nh\u1eadn c\u1ee7a <a href=\"https:\/\/www.marketingdive.com\/news\/nike-sees-1400-surge-in-social-buzz-after-kaepernick-ad\/531572\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>Talkwalker<\/strong><\/a>)<\/li><\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>\u0110\u00f3 l\u00e0 m\u1ed9t chi\u1ebfn d\u1ecbch PR th\u00e0nh c\u00f4ng.<\/p>\n\n\n\n<p>V\u1eady th\u00ec c\u00e2u h\u1ecfi r\u00f5 r\u00e0ng l\u00e0 \u0111i\u1ec1u g\u00ec \u0111\u00e3 l\u00e0m n\u00ean th\u00e0nh c\u00f4ng c\u1ee7a chi\u1ebfn d\u1ecbch g\u00e2y tranh c\u00e3i nh\u01b0 v\u1eady v\u00e0 l\u00e0m th\u1ebf n\u00e0o m\u00e0 Nike n\u1ed5i l\u00ean m\u00e0 kh\u00f4ng b\u1ecb t\u1ed5n h\u1ea1i v\u1ec1 danh ti\u1ebfng v\u0129nh vi\u1ec5n?<\/p>\n\n\n\n<p>C\u00f3 hai y\u1ebfu t\u1ed1 ch\u00ednh.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>Qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf ho\u00e0n h\u1ea3o cho \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a Nike.<\/li><li>S\u1eed d\u1ee5ng s\u1ee9c m\u1ea1nh c\u1ee7a ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng \u0111\u1ec3 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p v\u01b0\u1ee3t qua ph\u1ea3n \u1ee9ng d\u1eef d\u1ed9i m\u00e0 h\u1ecd bi\u1ebft h\u1ecd s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c. Trong \u0111\u00f3, k\u00eanh online l\u00e0 k\u00eanh ch\u00ednh.<\/li><\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-black-color has-text-color wp-block-heading\">Th\u1ee9 nh\u1ea5t, Nike bi\u1ebft r\u00f5 \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a h\u1ecd<\/h4>\n\n\n\n<p>Nh\u01b0 gi\u00e1o s\u01b0 ti\u1ebfp th\u1ecb Scott Galloway \u0111\u00e3 n\u00f3i, Nike \u0111\u00e3 t\u00ednh to\u00e1n r\u1ed3i.<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">3) <a href=\"https:\/\/twitter.com\/Nike?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">@nike<\/a> did the math.  Young affluents lean progressive (pro-Kaepernick).  Nike arbitraging old red-state (low-disposable income) consumers for young blue state (growing disposable income) progressives.  The shareholder driven thing to do? A: Nike just did it<\/p>&mdash; Scott Galloway (@profgalloway) <a href=\"https:\/\/twitter.com\/profgalloway\/status\/1037010645022072832?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">September 4, 2018<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p><br>Trong khi nhi\u1ec1u ng\u01b0\u1eddi b\u1ea3o th\u1ee7 v\u00e0 kh\u00f4ng \u0111\u1ed3ng c\u1ea3m v\u1edbi Kaepernick, h\u1ecd kh\u00f4ng ph\u1ea3i l\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a Nike.<\/p>\n\n\n\n<p>H\u1ee3p t\u00e1c v\u1edbi Kaepernick \u0111\u00e3 gi\u00fap Nike h\u01b0\u1edbng t\u1edbi nh\u1eefng ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u1ef1 do, nh\u1eefng ng\u01b0\u1eddi tr\u1ebb h\u01a1n, c\u00f3 thu nh\u1eadp kh\u1ea3 d\u1ee5ng nhi\u1ec1u h\u01a1n v\u00e0 c\u00f3 c\u1ea3m t\u00ecnh v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ee9ng v\u1ec1 c\u00e1c v\u1ea5n \u0111\u1ec1 x\u00e3 h\u1ed9i.<\/p>\n\n\n\n<p>Ng\u00e0y c\u00e0ng c\u00f3 nhi\u1ec1u ng\u01b0\u1eddi mu\u1ed1n c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ee9ng v\u1ec1 c\u00e1c ch\u1ee7 \u0111\u1ec1 n\u00f3ng nh\u01b0 s\u1ef1 t\u00e0n b\u1ea1o c\u1ee7a c\u1ea3nh s\u00e1t. V\u00ed d\u1ee5, <a href=\"https:\/\/nrf.com\/research\/evolving-conversation-consumer-values\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>NRF<\/strong><\/a> nh\u1eadn th\u1ea5y r\u1eb1ng 74% ng\u01b0\u1eddi \u0111\u1ed3ng \u00fd r\u1eb1ng c\u00e1ch c\u00e1c c\u00f4ng ty \u1ee9ng x\u1eed v\u1edbi c\u00e1c cu\u1ed9c bi\u1ec3u t\u00ecnh &#8220;Black Lives Matter&#8221; \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a h\u1ecd trong t\u01b0\u01a1ng lai.<\/p>\n\n\n\n<p>Do \u0111\u00f3, quan h\u1ec7 \u0111\u1ed1i t\u00e1c v\u1edbi Kaepernick kh\u00f4ng ch\u1ec9 \u0111\u01b0a Nike \u0111\u1ee9ng \u1edf l\u1ebd ph\u1ea3i, h\u1ecd \u0111\u1ee9ng \u1edf b\u00ean trong th\u1ecb tr\u01b0\u1eddng quan tr\u1ecdng v\u1edbi h\u1ecd, n\u01a1i nh\u1eefng ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 \u00fd th\u1ee9c x\u00e3 h\u1ed9i cao.<\/p>\n\n\n\n<p>\u0110\u00e2y l\u00e0 m\u1ed9t s\u1ef1 d\u1ecbch chuy\u1ec3n th\u00f4ng minh.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-black-color has-text-color wp-block-heading\">Th\u1ee9 hai, Nike s\u1eed d\u1ee5ng nh\u1eefng ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng<\/h4>\n\n\n\n<p>S\u1ef1 ch\u1ee9ng th\u1ef1c c\u1ee7a ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd \u0111\u1ec3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn d\u01b0 lu\u1eadn, nh\u01b0 Nike \u0111\u00e3 t\u00ecm th\u1ea5y sau qu\u1ea3ng c\u00e1o Kaepernick:<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>Post c\u1ee7a Kaepernick c\u00f3 g\u1ea7n 1,2 tri\u1ec7u l\u01b0\u1ee3t t\u00edch<\/li><li>S\u1ef1 \u1ee7ng h\u1ed9 c\u1ee7a <a href=\"https:\/\/vi.wikipedia.org\/wiki\/Serena_Williams\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>Serena Williams<\/strong><\/a> \u0111\u00e3 xu\u1ea5t hi\u1ec7n tr\u00ean trang nh\u1ea5t c\u1ee7a <a href=\"https:\/\/www.cnbc.com\/2018\/09\/05\/serena-williams-on-nike-colin-kaepernick-advertising-campaign.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>CNBC<\/strong><\/a>.<\/li><li>Vi\u1ec7c \u0111\u0103ng l\u1ea1i qu\u1ea3ng c\u00e1o tr\u00ean Instagram c\u1ee7a <a href=\"https:\/\/vi.wikipedia.org\/wiki\/LeBron_James\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>LeBron James<\/strong><\/a> \u0111\u00e3 nh\u1eadn \u0111\u01b0\u1ee3c g\u1ea7n <a href=\"https:\/\/www.instagram.com\/p\/BnSEuEzB0H2\/?utm_source=ig_web_copy_link\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>1,5 tri\u1ec7u l\u01b0\u1ee3t th\u00edch<\/strong><\/a>.<\/li><li>Casey Neistat, m\u1ed9t Youtuber n\u1ed5i ti\u1ebfng, \u0111\u00e3 nh\u1eadn \u0111\u01b0\u1ee3c g\u1ea7n <a href=\"https:\/\/twitter.com\/casey\/status\/1036718020821954561?lang=en\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>75 ngh\u00ecn l\u01b0\u1ee3t th\u00edch cho m\u1ed9t Tweet<\/strong><\/a> \u1ee7ng h\u1ed9 qu\u1ea3ng c\u00e1o.<\/li><\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/04\/case-study-pr-online-cua-nike-voi-kaepernick-kingjames-re-post.jpg\" alt=\"V\u00ed d\u1ee5 v\u1ec1 PR online c\u1ee7a Nike: Dream Crazy (2)\" class=\"wp-image-29471\" title=\"Kingjames repost qu\u1ea3ng c\u00e1o c\u1ee7a Nike\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/04\/case-study-pr-online-cua-nike-voi-kaepernick-kingjames-re-post.jpg 800w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/04\/case-study-pr-online-cua-nike-voi-kaepernick-kingjames-re-post-300x225.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/04\/case-study-pr-online-cua-nike-voi-kaepernick-kingjames-re-post-400x300.jpg 400w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/04\/case-study-pr-online-cua-nike-voi-kaepernick-kingjames-re-post-768x576.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>Kingjames \u0111\u0103ng l\u1ea1i qu\u1ea3ng c\u00e1o tr\u00ean Instagram<\/em><\/p>\n\n\n\n<p>N\u1ebfu kh\u00f4ng c\u00f3 s\u1ef1 h\u1ed7 tr\u1ee3 c\u1ee7a nh\u1eefng nh\u00e2n v\u1eadt n\u1ed5i ti\u1ebfng, \u0111\u01b0\u1ee3c k\u00ednh tr\u1ecdng n\u00e0y v\u00e0 c\u00f4ng c\u1ee5 PR online m\u1ea1nh m\u1ebd, nh\u1eefng ng\u01b0\u1eddi ph\u1ea3n \u0111\u1ed1i, \u0111\u1ed1t gi\u00e0y Nike c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng \u00e1t \u0111i ph\u1ea7n c\u00f2n l\u1ea1i c\u1ee7a cu\u1ed9c tranh lu\u1eadn.<\/p>\n\n\n\n<p>B\u00e0i h\u1ecdc \u1edf \u0111\u00e2y l\u00e0 vi\u1ec7c s\u1eed d\u1ee5ng nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng trong m\u1ed9t chi\u1ebfn d\u1ecbch PR c\u00f3 hai m\u1eb7t. M\u1eb7c d\u00f9 s\u1ef1 h\u1ed7 tr\u1ee3 t\u1eeb s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi h\u00e2m m\u1ed9 h\u1ecd l\u00e0 r\u1ea5t l\u1edbn, nh\u01b0ng b\u1ea1n kh\u00f4ng n\u00ean tr\u00f4ng ch\u1edd v\u00e0o n\u00f3.<\/p>\n\n\n\n<p>Thay v\u00e0o \u0111\u00f3, h\u00e3y g\u1ecdi b\u1ea5t k\u1ef3 ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng n\u00e0o m\u00e0 b\u1ea1n c\u00f3 m\u1ed1i quan h\u1ec7, ngay c\u1ea3 khi h\u1ecd kh\u00f4ng li\u00ean quan tr\u1ef1c ti\u1ebfp \u0111\u1ebfn chi\u1ebfn d\u1ecbch. S\u1ef1 tham gia c\u1ee7a h\u1ecd mang l\u1ea1i cho chi\u1ebfn d\u1ecbch PR c\u1ee7a b\u1ea1n th\u00eam s\u1ee9c m\u1ea1nh.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">3.2. Chi\u1ebfn d\u1ecbch \u201cPlay inside, Play for the world\u201d c\u1ee7a Nike<\/h3>\n\n\n\n<p>M\u1eb7c d\u00f9 PR \u0111\u00f3ng vai tr\u00f2 ch\u00ednh trong m\u1ecdi chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng, nh\u01b0ng n\u1ebfu ch\u1ec9 s\u1eed d\u1ee5ng PR m\u00e0 kh\u00f4ng bi\u1ebft c\u00e1ch k\u1ebft h\u1ee3p v\u1edbi nh\u1eefng k\u00eanh marketing kh\u00e1c nhau th\u00ec chi\u1ebfn d\u1ecbch c\u1ee7a b\u1ea1n s\u1ebd kh\u00f4ng th\u1ec3 lan r\u1ed9ng t\u1edbi kh\u00e1ch h\u00e0ng, t\u1ea1o n\u00ean l\u00e0n s\u00f3ng viral c\u0169ng nh\u01b0 kh\u00f4ng t\u00e1c \u0111\u1ed9ng s\u00e2u t\u1edbi t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng v\u00e0 k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/8D1ARWUdgcr-1d6drado0b4exNatL16oPyBIck2Tj83-hhWrhBe-gCbEZjyvo-3Y9-zwlGeYQPzXM2zQzPN9DXZi_Va7Xs61iwl5lGVKYOgnBRYv8Oi5ze_7_CKzaSTs9JXl6xP6\" alt=\"\"\/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>Nike ph\u00e1t \u0111\u1ed9ng chi\u1ebfn d\u1ecbch tr\u00ean Twitter v\u1edbi c\u00e1c hashtag k\u00eau g\u1ecdi m\u1ecdi ng\u01b0\u1eddi<\/em><\/p>\n\n\n\n<p>Tr\u01b0\u1edbc di\u1ec5n bi\u1ebfn ph\u1ee9c t\u1ea1p c\u1ee7a d\u1ecbch Covid-19, ng\u00e0y 21\/5\/2020 g\u00e3 kh\u1ed5ng l\u1ed3 Nike \u0111\u00e3 l\u00ean ti\u1ebfng \u1ee7ng h\u1ed9 vi\u1ec7c c\u00e1ch ly v\u00e0 tr\u00e1nh giao ti\u1ebfp g\u1ea7n. Nike \u0111\u00e3 thay \u0111\u1ed5i kh\u1ea9u hi\u1ec7u m\u1edbi l\u00e0 \u201cPlay inside, play for the world\u201d c\u00f9ng v\u1edbi c\u00e1c hashtags t\u01b0\u01a1ng \u1ee9ng \u0111\u1ec3 k\u00eau g\u1ecdi m\u1ecdi ng\u01b0\u1eddi \u1edf nh\u00e0.&nbsp;<\/p>\n\n\n\n<p>N\u1ed9i dung c\u1ee7a chi\u1ebfn d\u1ecbch vi\u1ebft \u201cN\u1ebfu b\u1ea1n t\u1eebng m\u01a1 \u01b0\u1edbc \u0111\u01b0\u1ee3c ch\u01a1i cho h\u00e0ng tri\u1ec7u ng\u01b0\u1eddi tr\u00ean kh\u1eafp th\u1ebf gi\u1edbi, th\u00ec b\u00e2y gi\u1edd l\u00e0 c\u01a1 h\u1ed9i c\u1ee7a b\u1ea1n. Ch\u01a1i b\u00ean trong, ch\u01a1i cho c\u1ea3 th\u1ebf gi\u1edbi.\u201d&nbsp;<\/p>\n\n\n\n<p>B\u1eb1ng c\u00e1ch t\u1ea1o n\u1ed9i dung mi\u1ec5n ph\u00ed, Nike c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn nhi\u1ec1u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng h\u01a1n, gi\u1edbi thi\u1ec7u n\u1ed9i dung c\u1ee7a m\u00ecnh v\u00e0 t\u0103ng s\u1ef1 g\u1eafn k\u1ebft kh\u00e1ch h\u00e0ng v\u1edbi th\u01b0\u01a1ng hi\u1ec7u. H\u00e3ng c\u00f3 th\u1ec3 chuy\u1ec3n \u0111\u1ed5i nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0y th\u00e0nh kh\u00e1ch h\u00e0ng khi cu\u1ed9c kh\u1ee7ng ho\u1ea3ng c\u00f3 d\u1ea5u hi\u1ec7u gi\u1ea3m xu\u1ed1ng.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"587\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/04\/case-study-pr-online-cua-nike-1.png\" alt=\"V\u00ed d\u1ee5 v\u1ec1 PR online c\u1ee7a Nike: Play inside, Play for the world (2)\" class=\"wp-image-29467\" title=\"Chi\u1ebfn d\u1ecbch \u0111\u01b0\u1ee3c Nike ph\u00e1t \u0111\u1ed9ng tr\u00ean nhi\u1ec1u n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/04\/case-study-pr-online-cua-nike-1.png 800w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/04\/case-study-pr-online-cua-nike-1-300x220.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/04\/case-study-pr-online-cua-nike-1-768x564.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>Chi\u1ebfn d\u1ecbch \u0111\u01b0\u1ee3c Nike ph\u00e1t \u0111\u1ed9ng tr\u00ean nhi\u1ec1u n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i<\/em><\/p>\n\n\n\n<p>Tr\u00ean trang blog, Nike tuy\u00ean b\u1ed1 s\u1ebd mi\u1ec5n ph\u00ed 100% g\u00f3i d\u1ecbch v\u1ee5 Nike Training Club Premium cho m\u1ecdi ng\u01b0\u1eddi d\u00f9ng. G\u00f3i d\u1ecbch v\u1ee5 n\u00e0y cung c\u1ea5p video, ch\u01b0\u01a1ng tr\u00ecnh t\u1eadp luy\u1ec7n c\u00f9ng v\u1edbi l\u1eddi khuy\u00ean t\u1eeb c\u00e1c hu\u1ea5n luy\u1ec7n vi\u00ean b\u1eadc th\u1ea7y c\u1ee7a Nike. Nike Training Club Premium bao g\u1ed3m \u1ee9ng d\u1ee5ng Nike, \u1ee9ng d\u1ee5ng Nike Running Club, \u1ee9ng d\u1ee5ng Nike Training club, c\u00e1c k\u00eanh x\u00e3 h\u1ed9i, nike.com v\u00e0 podcast Trained.<\/p>\n\n\n\n<p>Ngo\u00e0i ra, c\u00f2n c\u00f3 th\u00f4ng b\u00e1o r\u1eb1ng c\u00e1c th\u00e0nh vi\u00ean trong \u0111\u1ed9i ng\u0169 l\u00e3nh \u0111\u1ea1o \u0111i\u1ec1u h\u00e0nh c\u1ee7a Nike \u0111\u00e3 quy\u00ean g\u00f3p t\u1ed5ng c\u1ed9ng 10 tri\u1ec7u \u0111\u00f4 la cho c\u00e1c t\u1ed5 ch\u1ee9c t\u1eeb thi\u1ec7n \u0111\u1ec3 c\u1ea3i thi\u1ec7n \u0111i\u1ec1u ph\u1ed1i ch\u0103m s\u00f3c, nh\u1eb1m t\u0103ng kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn b\u1ec7nh nh\u00e2n v\u00e0 t\u0103ng c\u01b0\u1eddng kh\u1ea3 n\u0103ng s\u1eb5n s\u00e0ng ho\u1ea1t \u0111\u1ed9ng cho th\u1eed nghi\u1ec7m ch\u1ea9n \u0111o\u00e1n m\u1edf r\u1ed9ng \u0111\u1ed1i v\u1edbi COVID-19 tr\u00ean to\u00e0n ti\u1ec3u bang \u1edf Oregon.<\/p>\n\n\n\n<p>Qu\u1ef9 Nike c\u0169ng quy\u00ean g\u00f3p:<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>1 tri\u1ec7u \u0111\u00f4 la cho Qu\u1ef9 Ph\u1ee5c h\u1ed3i C\u1ed9ng \u0111\u1ed3ng Oregon<\/li><li>1,1 tri\u1ec7u \u0111\u00f4 la \u0111\u1ec3 h\u1ed7 tr\u1ee3 c\u00e1c \u0111\u1ed1i t\u00e1c c\u1ed9ng \u0111\u1ed3ng tr\u00ean kh\u1eafp Ch\u00e2u \u00c2u, Trung \u0110\u00f4ng v\u00e0 Ch\u00e2u Phi th\u00f4ng qua Qu\u1ef9 King Baudouin<\/li><li>250.000 \u0111\u00f4 la cho Ng\u00e2n h\u00e0ng L\u01b0\u01a1ng th\u1ef1c Trung Nam \u1edf Memphis, Tenn<\/li><li>250.000 \u0111\u00f4 la cho Qu\u1ef9 \u1ee8ng ph\u00f3 Khu v\u1ef1c COVID-19 c\u1ee7a Greater Memphis \u2018Foundation Foundation\u2019<\/li><li>500.000 \u0111\u00f4 la cho Qu\u1ef9 \u1ee8ng ph\u00f3 COVID-19 c\u1ee7a Qu\u1ef9 Boston.<\/li><\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"558\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/04\/case-study-pr-online-cua-nike-2.png\" alt=\"V\u00ed d\u1ee5 v\u1ec1 PR online c\u1ee7a Nike: Play inside, Play for the world (1)\" class=\"wp-image-29469\" title=\"Chi\u1ebfn d\u1ecbch k\u00eau g\u1ecdi m\u1ecdi ng\u01b0\u1eddi c\u00f9ng \u1edf nh\u00e0, b\u1ea3o v\u1ec7 s\u1ee9c kh\u1ecfe c\u1ee7a Nike\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/04\/case-study-pr-online-cua-nike-2.png 800w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/04\/case-study-pr-online-cua-nike-2-300x209.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/04\/case-study-pr-online-cua-nike-2-768x536.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>Chi\u1ebfn d\u1ecbch k\u00eau g\u1ecdi m\u1ecdi ng\u01b0\u1eddi c\u00f9ng \u1edf nh\u00e0, b\u1ea3o v\u1ec7 s\u1ee9c kh\u1ecfe<\/em><\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>\u0110\u0103ng k\u00fd \u0111\u1ec3 nh\u1eadn nh\u1eefng n\u1ed9i dung hay nh\u1ea5t, m\u1edbi nh\u1ea5t v\u1ec1 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p t\u1eeb Sao Kim Branding<\/strong><\/p>\n\n\n\n<div class=\"tnp tnp-subscription\">\n<form method=\"post\" action=\"https:\/\/www.saokim.com.vn\/en\/?na=s\" target=\"_blank\">\n\n<input type=\"hidden\" name=\"nlang\" value=\"\"><div class=\"tnp-field tnp-field-firstname\"><label for=\"tnp-1\">T\u00ean<\/label>\n<input class=\"tnp-name\" type=\"text\" name=\"nn\" id=\"tnp-1\" value=\"\" required=\"\"><\/div>\n<div class=\"tnp-field tnp-field-email\"><label for=\"tnp-2\">Email<\/label>\n<input class=\"tnp-email\" type=\"email\" name=\"ne\" id=\"tnp-2\" value=\"\" required=\"\"><\/div>\n<div class=\"tnp-field tnp-field-button\"><input class=\"tnp-submit\" type=\"submit\" value=\"\u0110\u0103ng k\u00fd nh\u1eadn th\u00f4ng tin\">\n<\/div>\n<\/form>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\"><strong>T\u1ed5ng k\u1ebft<\/strong><\/h2>\n\n\n\n<p><strong>PR Online<\/strong> c\u00f3 nh\u1eefng l\u1ee3i th\u1ebf ri\u00eang so v\u1edbi PR truy\u1ec1n th\u1ed1ng nh\u01b0ng c\u0169ng ch\u00ednh nh\u1eefng \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 s\u1ebd g\u00e2y tr\u1edf ng\u1ea1i cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n n\u1ebfu kh\u00f4ng bi\u1ebft c\u00e1ch s\u1eed d\u1ee5ng t\u1ed1t. Trong \u0111\u00f3 c\u1ea7n l\u01b0u \u00fd \u0111\u1ebfn nh\u1eefng b\u00e0i vi\u1ebft PR, l\u00e0m sao \u0111\u1ec3 kh\u00f4ng g\u00e2y ph\u1ea3n t\u00e1c d\u1ee5ng.<\/p>\n\n\n\n<p>N\u1ebfu b\u1ea1n kh\u00f4ng ch\u1eafc ch\u1eafn n\u00ean b\u1eaft \u0111\u1ea7u PR online nh\u01b0 th\u1ebf n\u00e0o v\u00e0 g\u1eb7p kh\u00f3 trong vi\u1ec7c l\u00ean k\u1ebf ho\u1ea1ch PR th\u00ec \u0111\u1eebng ng\u1ea7n ng\u1ea1i li\u00ean l\u1ea1c v\u1edbi Sao Kim.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><em>V\u1edbi 15 n\u0103m kinh nghi\u1ec7m l\u00e0m vi\u1ec7c 10000+ kh\u00e1ch h\u00e0ng, Sao Kim cung c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n <strong><a href=\"https:\/\/www.saokim.com.vn\/en\/dich-vu\/ke-hoach-pr\/\" target=\"_blank\" rel=\"noreferrer noopener\">l\u1eadp k\u1ebf ho\u1ea1ch PR<\/a><\/strong>, tri\u1ec3n khai ho\u1ea1t \u0111\u1ed9ng PR hi\u1ec7u qu\u1ea3, th\u00e0nh c\u00f4ng. Li\u00ean h\u1ec7 ngay <a href=\"tel:0964699499\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>0964.699.499<\/strong><\/a> ho\u1eb7c <strong><a href=\"mailto:contact@saokim.com.vn\">contact@saokim.com.vn<\/a><\/strong> \u0111\u1ec3 \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n c\u1ee5 th\u1ec3 h\u01a1n.<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u0110\u1ecdc th\u00eam:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/nhan-thuc-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>X\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a><\/li><li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/quan-tri-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a><\/li><li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/trai-nghiem-khach-hang\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/strong><\/a><\/li><\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Follow c\u00e1c b\u00e0i vi\u1ebft ch\u1ea5t l\u01b0\u1ee3ng Sao Kim t\u1ea1i:&nbsp;<\/strong><\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.saokim.com.vn\/en\/blog\/\" target=\"_blank\" rel=\"noreferrer noopener\">Blog Sao Kim<\/a><\/strong>, <strong><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/\" target=\"_blank\" rel=\"noreferrer noopener\">C\u1ea9m Nang Sao Kim<\/a><\/strong>&nbsp;<\/p>\n\n\n\n<p><strong>Facebook:<\/strong> <strong><a href=\"https:\/\/www.facebook.com\/saokimbranding\" target=\"_blank\" rel=\"noreferrer noopener\">Sao Kim Branding<\/a><\/strong><\/p>\n\n\n\n<p><strong>Case study Behance<\/strong>: <strong><a href=\"https:\/\/www.behance.net\/saokimbranding\" target=\"_blank\" rel=\"noreferrer noopener\">Sao Kim Branding<\/a><\/strong><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Trong b\u00e0i vi\u1ebft n\u00e0y, h\u00e3y c\u00f9ng Sao Kim t\u00ecm hi\u1ec3u PR Online l\u00e0 g\u00ec? M\u1ed9t s\u1ed1 v\u00ed d\u1ee5 v\u1ec1 PR Online hi\u1ec7u qu\u1ea3 \u0111\u1ec3 c\u00f9ng h\u1ecdc h\u1ecfi c\u00e1ch th\u1ef1c hi\u1ec7n.<\/p>\n","protected":false},"author":24,"featured_media":29447,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[195],"tags":[],"class_list":["post-29440","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cam-nang"],"acf":[],"views":3613,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/29440","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/comments?post=29440"}],"version-history":[{"count":0,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/29440\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/media\/29447"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/media?parent=29440"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/categories?post=29440"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/tags?post=29440"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}