{"id":29484,"date":"2024-01-01T09:38:00","date_gmt":"2024-01-01T02:38:00","guid":{"rendered":"https:\/\/www.saokim.com.vn\/en\/?p=29484"},"modified":"2024-11-05T15:05:11","modified_gmt":"2024-11-05T08:05:11","slug":"7-buoc-lap-ke-hoach-truyen-thong-thuong-hieu","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/en\/cam-nang\/7-buoc-lap-ke-hoach-truyen-thong-thuong-hieu\/","title":{"rendered":"7 B\u01b0\u1edbc l\u1eadp K\u1ebf ho\u1ea1ch Truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u"},"content":{"rendered":"\n<p><em><strong>Truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u<\/strong> l\u00e0 ho\u1ea1t \u0111\u1ed9ng quan tr\u1ecdng \u0111\u1ec3 x\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c, x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, tuy nhi\u00ean ho\u1ea1t \u0111\u1ed9ng n\u00e0y ch\u1ec9 c\u00f3 hi\u1ec7u qu\u1ea3 khi b\u1ea1n bi\u1ebft c\u00e1ch <strong>l\u1eadp k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u<\/strong> t\u1ed1t. H\u00f4m nay, h\u00e3y c\u00f9ng Sao Kim t\u00ecm hi\u1ec3u c\u00e1ch x\u00e2y d\u1ef1ng n\u00f3.<\/em><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u00fang c\u00e1ch kh\u00f4ng ch\u1ec9 \u0111\u01b0a th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n l\u00ean m\u1ed9t t\u1ea7m cao m\u1edbi m\u00e0 c\u00f2n gi\u00fap b\u1ea1n qu\u1ea3n l\u00fd c\u00e1c cu\u1ed9c kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng hi\u1ec7u qu\u1ea3.&nbsp;<\/p>\n\n\n\n<p><strong>L\u1eadp k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u<\/strong> l\u00e0 b\u01b0\u1edbc chu\u1ea9n b\u1ecb \u0111\u1ea7u ti\u00ean nh\u1eb1m x\u00e1c \u0111\u1ecbnh c\u00e1c m\u1ee5c ti\u00eau, chi\u1ebfn l\u01b0\u1ee3c v\u00e0 c\u00e1c b\u01b0\u1edbc ho\u1ea1t \u0111\u1ed9ng \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau \u0111\u00f3. Truy\u1ec1n th\u00f4ng c\u00f3 \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 hay kh\u00f4ng ch\u00ednh l\u00e0 d\u1ef1a v\u00e0o b\u01b0\u1edbc l\u1eadp k\u1ebf ho\u1ea1ch ban \u0111\u1ea7u n\u00e0y quy\u1ebft \u0111\u1ecbnh.<\/p>\n\n\n\n<p>Trong b\u00e0i vi\u1ebft n\u00e0y, <a href=\"https:\/\/www.saokim.com.vn\/en\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Sao Kim<\/strong><\/a> g\u1eedi t\u1edbi b\u1ea1n c\u00e1c b\u01b0\u1edbc \u0111\u1ec3 x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u gi\u00fap doanh nghi\u1ec7p t\u1ea1o n\u00ean chi\u1ebfn l\u01b0\u1ee3c ri\u00eang v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi th\u1ef1c t\u1ebf c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/04\/7-buoc-lap-ke-hoach-truyen-thong-chuyen-nghiep-sao-kim-branding-1.jpg\" alt=\"7 B\u01b0\u1edbc l\u1eadp k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng chuy\u00ean nghi\u1ec7p - Sao Kim Branding\" class=\"wp-image-29540\" title=\"7 B\u01b0\u1edbc l\u1eadp k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng chuy\u00ean nghi\u1ec7p - Sao Kim Branding\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/04\/7-buoc-lap-ke-hoach-truyen-thong-chuyen-nghiep-sao-kim-branding-1.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/04\/7-buoc-lap-ke-hoach-truyen-thong-chuyen-nghiep-sao-kim-branding-1-300x157.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/04\/7-buoc-lap-ke-hoach-truyen-thong-chuyen-nghiep-sao-kim-branding-1-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>N\u1ebfu b\u1ea1n m\u1edbi b\u1eaft \u0111\u1ea7u, n\u00ean nh\u1edb ch\u00eca kh\u00f3a \u0111\u1ec3 l\u1eadp k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng t\u1ed1t l\u00e0 tr\u1ea3 l\u1eddi s\u00e2u s\u1eafc c\u00e1c c\u00e2u h\u1ecfi WHO, WHAT, WHEN, WHERE, WHY v\u00e0 HOW, trong \u0111\u00f3:<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>WHO<\/strong>: \u0110\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n l\u00e0 ai, ai s\u1ebd tham gia v\u00e0o qu\u00e1 tr\u00ecnh tri\u1ec3n khai<\/li>\n\n\n\n<li><strong>WHY<\/strong>: M\u1ee5c ti\u00eau t\u1ed5ng th\u1ec3 v\u00e0 m\u1ee5c \u0111\u00edch, k\u1ebft qu\u1ea3 mong mu\u1ed1n l\u00e0 g\u00ec?<\/li>\n\n\n\n<li><strong>WHAT<\/strong>: \u0110\u00e2y c\u00f3 ph\u1ea3i l\u00e0 m\u1ed9t l\u1ea7n ra m\u1eaft, s\u1ef1 ki\u1ec7n, l\u1ec5 k\u1ef7 ni\u1ec7m, g\u00e2y qu\u1ef9. Th\u00f4ng \u0111i\u1ec7p \u0111\u1ec3 s\u1eed d\u1ee5ng n\u1ed9i b\u1ed9 v\u00e0 b\u00ean ngo\u00e0i l\u00e0 g\u00ec?<\/li>\n\n\n\n<li><strong>WHERE<\/strong>: N\u00f3 s\u1ebd di\u1ec5n ra \u1edf \u0111\u00e2u? Ngo\u1ea1i tuy\u1ebfn hay tr\u1ef1c tuy\u1ebfn? N\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i n\u00e0o? \u0110\u1ecba \u0111i\u1ec3m tr\u1ef1c ti\u1ebfp? S\u1ef1 ki\u1ec7n ho\u1eb7c chi\u1ebfn d\u1ecbch s\u1ebd c\u1ea7n \u0111\u01b0\u1ee3c c\u00f4ng b\u1ed1 \u1edf \u0111\u00e2u? C\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng \u0111\u01b0\u1ee3c nh\u1eafm m\u1ee5c ti\u00eau l\u00e0 g\u00ec?<\/li>\n\n\n\n<li><strong>WHEN<\/strong>: Ng\u00e0y di\u1ec5n ra s\u1ef1 ki\u1ec7n, ra m\u1eaft chi\u1ebfn d\u1ecbch &#8230;<\/li>\n\n\n\n<li><strong>HOW<\/strong>: T\u1ea5t c\u1ea3 c\u00e1c c\u00f4ng vi\u1ec7c h\u1eadu c\u1ea7n c\u1ea7n l\u00e0m v\u00e0 ai ch\u1ecbu tr\u00e1ch nhi\u1ec7m v\u1ec1 n\u00f3<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><em>NOTE #1: \u0110\u00e2y c\u00f3 th\u1ec3 l\u00e0 l\u1ea7n \u0111\u1ea7u b\u1ea1n l\u1eadp k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng, do \u0111\u00f3 t\u00f4i s\u1ebd gi\u1edbi thi\u1ec7u \u0111\u1ea7y \u0111\u1ee7 7 b\u01b0\u1edbc<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>B\u01b0\u1edbc 01: Nghi\u00ean c\u1ee9u v\u00e0 ph\u00e2n t\u00edch<\/li>\n\n\n\n<li>B\u01b0\u1edbc 02: X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau truy\u1ec1n th\u00f4ng<\/li>\n\n\n\n<li>B\u01b0\u1edbc 03: X\u00e1c \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c<\/li>\n\n\n\n<li>B\u01b0\u1edbc 04: X\u00e1c \u0111\u1ecbnh th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng<\/li>\n\n\n\n<li>B\u01b0\u1edbc 05: X\u00e1c \u0111\u1ecbnh k\u00eanh truy\u1ec1n th\u00f4ng<\/li>\n\n\n\n<li>B\u01b0\u1edbc 06: K\u1ebf ho\u1ea1ch th\u1ef1c thi, ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch<\/li>\n\n\n\n<li>B\u01b0\u1edbc 06: K\u1ebf ho\u1ea1ch \u0111o l\u01b0\u1eddng, ph\u00e2n t\u00edch, \u0111\u00e1nh gi\u00e1 v\u00e0 t\u1ed1i \u01b0u<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color\">B\u01b0\u1edbc 01: Nghi\u00ean c\u1ee9u v\u00e0 ph\u00e2n t\u00edch<\/h2>\n\n\n\n<p>Trong m\u00f4i tr\u01b0\u1eddng kinh doanh \u0111\u01b0\u1ee3c v\u00ed nh\u01b0 chi\u1ebfn tr\u01b0\u1eddng th\u00ec vi\u1ec7c \u201cbi\u1ebft m\u00ecnh, bi\u1ebft ng\u01b0\u1eddi\u201d v\u1eabn l\u00e0 ch\u00eca kh\u00f3a c\u1ee7a s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a c\u00e1c doanh nghi\u1ec7p. Vi\u1ec7c nghi\u00ean c\u1ee9u v\u00e0 ph\u00e2n t\u00edch \u1ea3nh h\u01b0\u1edfng h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn vi\u1ec7c ra c\u00e1c quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c, \u0111i\u1ec1u ch\u1ec9nh v\u00e0 \u0111\u00e1nh gi\u00e1 c\u00e1c ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng.<\/p>\n\n\n\n<p>Vi\u1ec7c nghi\u00ean c\u1ee9u s\u1ebd \u0111\u01b0\u1ee3c ti\u1ebfn h\u00e0nh \u0111\u1ec3 th\u1ea5u hi\u1ec3u hi\u1ec7n tr\u1ea1ng th\u01b0\u01a1ng hi\u1ec7u, kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh l\u00e0m ti\u1ec1n \u0111\u1ec1 \u0111\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u:<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">Nghi\u00ean c\u1ee9u doanh nghi\u1ec7p<\/h3>\n\n\n\n<p>Tr\u01b0\u1edbc ti\u00ean b\u1eaft \u0111\u1ea7u v\u1edbi m\u1ed9t s\u1ed1 th\u00f4ng tin chung:<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>T\u00ean doanh nghi\u1ec7p<\/li>\n\n\n\n<li>H\u00ecnh th\u1ee9c kinh doanh<\/li>\n\n\n\n<li>L\u0129nh v\u1ef1c ho\u1ea1t \u0111\u1ed9ng<\/li>\n\n\n\n<li>L\u1ecbch s\u1eed h\u00ecnh th\u00e0nh v\u00e0 ph\u00e1t tri\u1ec3n<\/li>\n\n\n\n<li>T\u1ea7m nh\u00ecn s\u1ee9 m\u1ec7nh<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Sau \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u v\u1edbi m\u1ed9t ph\u00e2n t\u00edch v\u00e0 li\u1ec7t k\u00ea SWOT \u0111\u01a1n gi\u1ea3n:<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0110I\u1ec2M M\u1ea0NH<\/strong>: Nh\u1eefng \u0111i\u1ec1u th\u01b0\u01a1ng hi\u1ec7u l\u00e0m t\u1ed1t, c\u00e1c thu\u1ed9c t\u00ednh th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c bi\u1ec7t gi\u00fap th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c bi\u1ec7t v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c, c\u00e1c ngu\u1ed3n l\u1ef1c s\u1eb5n c\u00f3 \u0111\u1ec3 h\u1ed7 tr\u1ee3 s\u1ef1 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u, c\u00e1c s\u1ea3n ph\u1ea9m \/ d\u1ecbch v\u1ee5 h\u00e0ng \u0111\u1ea7u<\/li>\n\n\n\n<li><strong>\u0110I\u1ec2M Y\u1ebeU<\/strong>: C\u00e1c l\u0129nh v\u1ef1c c\u1ea3i ti\u1ebfn cho th\u01b0\u01a1ng hi\u1ec7u, nh\u1eefng \u0111i\u1ec1u m\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh l\u00e0m t\u1ed1t h\u01a1n, s\u1ea3n ph\u1ea9m \/ d\u1ecbch v\u1ee5 cao c\u1ea5p, s\u1ef1 r\u00f5 r\u00e0ng c\u1ea7n thi\u1ebft xung quanh c\u00e1c thu\u1ed9c t\u00ednh th\u01b0\u01a1ng hi\u1ec7u \u0111\u1eb7c bi\u1ec7t, th\u00f4ng \u0111i\u1ec7p h\u1ed7n h\u1ee3p<\/li>\n\n\n\n<li><strong>C\u01a0 H\u1ed8I<\/strong>: Th\u1ecb tr\u01b0\u1eddng ch\u01b0a \u0111\u01b0\u1ee3c khai th\u00e1c, \u0111\u1ed1i t\u01b0\u1ee3ng ch\u01b0a \u0111\u01b0\u1ee3c khai th\u00e1c, th\u1ecb tr\u01b0\u1eddng m\u1edbi n\u1ed5i ho\u1eb7c nhu c\u1ea7u m\u1edbi v\u1ec1 s\u1ea3n ph\u1ea9m \/ d\u1ecbch v\u1ee5 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u<\/li>\n\n\n\n<li><strong>TH\u00c1CH TH\u1ee8C<\/strong>: \u0110\u1ed1i th\u1ee7 c\u1ea1nh tranh m\u1edbi n\u1ed5i, xu h\u01b0\u1edbng gi\u1ea3m \/ nhu c\u1ea7u \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m \/ d\u1ecbch v\u1ee5, xung \u0111\u1ed9t trong ng\u00e0nh, t\u00e2m l\u00fd ti\u00eau c\u1ef1c c\u1ee7a kh\u00e1n gi\u1ea3<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">Ph\u00e2n t\u00edch \u0111\u1ed1i t\u01b0\u1ee3ng truy\u1ec1n th\u00f4ng<\/h3>\n\n\n\n<p>\u0110\u1ec3 vi\u1ebft c\u00e1c th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7u qu\u1ea3, tr\u01b0\u1edbc ti\u00ean b\u1ea1n c\u1ea7n hi\u1ec3u \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 bao g\u1ed3m kh\u00e1ch h\u00e0ng m\u00e0 c\u00f2n bao g\u1ed3m nh\u00e2n vi\u00ean, \u0111\u1ed1i t\u00e1c, nh\u00e0 \u0111\u1ea7u t\u01b0, quan ch\u1ee9c ch\u00ednh ph\u1ee7, c\u01a1 quan truy\u1ec1n th\u00f4ng\u2026<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/07\/chan-dung-khach-hang-muc-tieu.png\" alt=\"Ch\u00e2n dung kh\u00e1ch h\u00e0ng\" class=\"wp-image-6827\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/07\/chan-dung-khach-hang-muc-tieu.png 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/07\/chan-dung-khach-hang-muc-tieu-300x157.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/07\/chan-dung-khach-hang-muc-tieu-768x402.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>\u0110\u1eb7c bi\u1ec7t khi ph\u00e2n t\u00edch kh\u00e1ch h\u00e0ng, doanh nghi\u1ec7p c\u1ea7n l\u00e0m r\u00f5 c\u00e1c th\u00f4ng tin sau:<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ai l\u00e0 kh\u00e1ch h\u00e0ng?<\/li>\n\n\n\n<li>H\u1ecd c\u1ea7n \u0111\u01b0\u1ee3c th\u1ecfa m\u00e3n c\u00e1i g\u00ec?<\/li>\n\n\n\n<li>H\u1ecd s\u1ed1ng, l\u00e0m vi\u1ec7c v\u00e0 mua h\u00e0ng \u1edf \u0111\u00e2u?<\/li>\n\n\n\n<li>H\u1ecd mua khi n\u00e0o?<\/li>\n\n\n\n<li>H\u1ecd mua nh\u01b0 th\u1ebf n\u00e0o?<\/li>\n\n\n\n<li>H\u1ecd mua bao nhi\u00eau?<\/li>\n\n\n\n<li>H\u1ecd c\u1ea3m nh\u1eadn ra sao v\u1ec1 doanh nghi\u1ec7p v\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a doanh nghi\u1ec7p?<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>X\u00e1c \u0111\u1ecbnh r\u00f5 c\u00e1c th\u00f4ng tin c\u1ee7a kh\u00e1ch h\u00e0ng th\u00f4ng qua c\u00e1c chi\u1ebfn d\u1ecbch th\u0103m d\u00f2 th\u1ecb tr\u01b0\u1eddng, phi\u1ebfu kh\u1ea3o s\u00e1t\u2026 gi\u00fap cho vi\u1ec7c truy\u1ec1n th\u00f4ng \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u v\u00e0 \u0111\u00fang v\u1edbi kh\u00e1ch h\u00e0ng \u0111ang c\u00f3 nhu c\u1ea7u nh\u1ea5t.<\/p>\n\n\n\n<p><em>&gt; \u0110\u1ecdc th\u00eam v\u1ec1 <strong><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/hanh-trinh-khach-hang\/\" target=\"_blank\" rel=\"noreferrer noopener\">H\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng<\/a> <\/strong>\u0111\u1ec3 hi\u1ec3u r\u00f5 \u0111\u1ed1i t\u01b0\u1ee3ng truy\u1ec1n th\u00f4ng v\u00e0 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp c\u1eadn ph\u00f9 h\u1ee3p theo t\u1eebng giai \u0111o\u1ea1n nh\u1eadn th\u1ee9c.<\/em><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">Ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/h3>\n\n\n\n<p>\u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng kh\u00f3 kh\u0103n \u0111\u1ea7u ti\u00ean c\u1ee7a doanh nghi\u1ec7p khi cung c\u1ea5p s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh ra th\u1ecb tr\u01b0\u1eddng. B\u1edfi v\u00ec th\u1ecb ph\u1ea7n c\u1ee7a doanh nghi\u1ec7p b\u1ecb thu h\u1eb9p l\u1ea1i do c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/p>\n\n\n\n<p>\u0110\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, doanh nghi\u1ec7p c\u1ea7n th\u01b0\u1eddng xuy\u00ean gi\u1ea3i \u0111\u00e1p c\u00e1c c\u00e2u h\u1ecfi nh\u01b0:&nbsp;<\/p>\n\n\n\n<p>Ai l\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh? Chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a h\u1ecd nh\u01b0 th\u1ebf n\u00e0o? H\u1ecd theo \u0111u\u1ed5i m\u1ee5c ti\u00eau g\u00ec? \u0110i\u1ec3m m\u1ea1nh, \u0111i\u1ec3m y\u1ebfu c\u1ee7a h\u1ecd l\u00e0 g\u00ec? Ph\u1ea3n \u1ee9ng c\u1ee7a h\u1ecd tr\u01b0\u1edbc ho\u1ea1t \u0111\u1ed9ng c\u1ea1nh tranh c\u1ee7a doanh nghi\u1ec7p ra sao?&nbsp;<\/p>\n\n\n\n<p>T\u1eeb \u0111\u00f3, doanh nghi\u1ec7p m\u1edbi c\u00f3 kh\u1ea3 n\u0103ng thu h\u00fat v\u00e0 gi\u1eef kh\u00e1ch h\u00e0ng, ph\u1ea3n c\u00f4ng l\u1ea1i nh\u1eefng ho\u1ea1t \u0111\u1ed9ng c\u1ee7a c\u00e1c \u0111\u1ed1i th\u1ee7 m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u0110\u1ecdc th\u00eam:<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>5 B\u01b0\u1edbc <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/nghien-cuu-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>nghi\u00ean c\u1ee9u th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a><\/li>\n\n\n\n<li>6 B\u01b0\u1edbc <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/phong-van-khach-hang\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>ph\u1ecfng v\u1ea5n kh\u00e1ch h\u00e0ng<\/strong><\/a><\/li>\n\n\n\n<li>5 Ph\u01b0\u01a1ng ph\u00e1p <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/phuong-phap-nghien-cuu-khach-hang\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng<\/strong><\/a><\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color\">B\u01b0\u1edbc 02: X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau truy\u1ec1n th\u00f4ng<\/h2>\n\n\n\n<p>M\u1ed7i k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u, doanh nghi\u1ec7p n\u00ean x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau v\u00e0 m\u1ee9c \u0111\u1ed9 ho\u00e0n th\u00e0nh c\u1ee7a chi\u1ebfn d\u1ecbch. M\u1ee5c ti\u00eau c\u00f3 th\u1ec3 l\u00e0 t\u0103ng \u0111\u1ed9 nh\u1eadn di\u1ec7n, t\u0103ng t\u01b0\u01a1ng t\u00e1c, t\u0103ng \u00fd \u0111\u1ecbnh mua h\u00e0ng\u2026. v\u00e0 ch\u00fang n\u00ean \u0111\u01b0\u1ee3c c\u1ee5 th\u1ec3 h\u00f3a.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Theo <a href=\"https:\/\/klein.temple.edu\/faculty\/gregg-feistman\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>Gregg Feistman<\/strong><\/a>, Tr\u1ee3 l\u00fd Ch\u1ee7 t\u1ecbch B\u1ed9 ph\u1eadn Quan h\u1ec7 C\u00f4ng ch\u00fang t\u1ea1i \u0110\u1ea1i h\u1ecdc Temple, b\u1ea1n n\u00ean ngh\u0129 \u0111\u1ebfn \u0111i\u1ec1u cu\u1ed1i c\u00f9ng b\u1ea1n mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c v\u1edbi c\u00e1c n\u1ed7 l\u1ef1c truy\u1ec1n th\u00f4ng c\u1ee7a m\u00ecnh, c\u00f3 th\u1ec3 l\u00e0:<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>T\u1ea1o ra m\u1ed9t c\u01a1 h\u1ed9i \u0111\u1ec3 t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng<\/li>\n\n\n\n<li>C\u1ea3i thi\u1ec7n n\u0103ng su\u1ea5t v\u00e0 tinh th\u1ea7n c\u1ee7a nh\u00e2n vi\u00ean<\/li>\n\n\n\n<li>T\u0103ng c\u01b0\u1eddng tuy\u1ec3n d\u1ee5ng v\u00e0 gi\u1eef ch\u00e2n nh\u00e2n vi\u00ean<\/li>\n\n\n\n<li>C\u1ea3i thi\u1ec7n m\u1ed1i quan h\u1ec7 v\u1edbi c\u00e1c c\u1ed9ng \u0111\u1ed3ng m\u00e0 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n h\u1ee3p t\u00e1c kinh doanh<\/li>\n\n\n\n<li>T\u00ecm ki\u1ebfm \u0111\u1ed3ng minh nh\u01b0 m\u1ed9t bi\u1ec7n ph\u00e1p ph\u00f2ng ch\u1ed1ng l\u1ea1i c\u00e1c cu\u1ed9c kh\u1ee7ng ho\u1ea3ng c\u00f3 th\u1ec3 x\u1ea3y ra trong t\u01b0\u01a1ng lai<\/li>\n\n\n\n<li>Ra m\u1eaft s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5<\/li>\n\n\n\n<li>B\u01b0\u1edbc v\u00e0o m\u1ed9t th\u1ecb tr\u01b0\u1eddng m\u1edbi<\/li>\n\n\n\n<li>Thu h\u1eb9p kho\u1ea3ng c\u00e1ch nh\u1eadn th\u1ee9c<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Tuy nhi\u00ean, m\u1ee5c ti\u00eau ph\u1ea3i SMART:<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Specific<\/strong> \u2013 M\u1ee5c ti\u00eau c\u00e0ng c\u1ee5 th\u1ec3 c\u00e0ng d\u1ec5 th\u1ef1c hi\u1ec7n<\/li>\n\n\n\n<li><strong>Measurable<\/strong> \u2013 C\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c, quy \u0111\u1ed5i gi\u00e1 tr\u1ecb \u0111\u01b0\u1ee3c<\/li>\n\n\n\n<li><strong>Achievable<\/strong> \u2013 C\u00f3 th\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c v\u1edbi ng\u00e2n s\u00e1ch v\u00e0 \u0111\u1ed9i ng\u0169<\/li>\n\n\n\n<li><strong>Realistic<\/strong> \u2013 Ph\u1ea3i th\u1ef1c t\u1ebf, so s\u00e1nh v\u1edbi ch\u1ec9 s\u1ed1 chung trong ng\u00e0nh<\/li>\n\n\n\n<li><strong>Time \u2013<\/strong> C\u00f3 th\u1eddi h\u1ea1n r\u00f5 r\u00e0ng<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><em>NOTE #2: M\u1ed9t k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng ch\u1ec9 t\u1ed1t khi nh\u1eefng ng\u01b0\u1eddi th\u1ef1c hi\u1ec7n th\u1ef1c s\u1ef1 hi\u1ec3u b\u1ea3n k\u1ebf ho\u1ea1ch c\u00f3 th\u1ec3 ph\u1ed1i h\u1ee3p t\u1ed1t v\u1edbi nhau.<\/em><\/p>\n\n\n\n<p><em>NOTE #3: B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p \u0111\u1eb7t m\u1ee5c ti\u00eau CLEAR ho\u1eb7c OKRs \u0111\u1ec3 linh ho\u1ea1t h\u01a1n.<\/em><\/p>\n\n\n\n<p>\u0110\u1ecdc th\u00eam:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/ra-mat-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Quy tr\u00ecnh ra m\u1eaft th\u01b0\u01a1ng hi\u1ec7u m\u1edbi<\/strong><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/ke-hoach-marketing-ra-mat-san-pham-moi\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>K\u1ebf ho\u1ea1ch Marketing ra m\u1eaft s\u1ea3n ph\u1ea9m m\u1edbi<\/strong><\/a><\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color\">B\u01b0\u1edbc 03: X\u00e1c \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c<\/h2>\n\n\n\n<p>\u0110\u1ebfn \u0111\u00e2y, ch\u1ee7 doanh nghi\u1ec7p v\u00e0 c\u00e1c b\u1ea1n Marketer c\u1ea7n ph\u1ea3i x\u00e1c \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng v\u00e0 c\u1ea3 chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u. B\u1edfi truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 vi\u1ec7c n\u00f3i v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u cho c\u00f4ng ch\u00fang bi\u1ebft, x\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u cho h\u1ecd theo c\u00e1ch doanh nghi\u1ec7p mu\u1ed1n.<\/p>\n\n\n\n<p>B\u01b0\u1edbc n\u00e0y c\u1ea7n s\u1ef1 tham gia ch\u1eb7t ch\u1ebd c\u1ee7a c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd, l\u00e3nh \u0111\u1ea1o \u0111\u1ec3 gi\u00fap v\u1ea1ch ra c\u00e1c \u0111\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c gi\u00fap \u0111\u1ed9i ng\u0169 th\u1ef1c thi d\u1ef1a v\u00e0o \u0111\u1ec3 tri\u1ec3n khai c\u00e1c b\u01b0\u1edbc ti\u1ebfp theo. Lu\u00f4n b\u00e1m s\u00e1t chi\u1ebfn l\u01b0\u1ee3c \u0111\u00e3 th\u1ed1ng nh\u1ea5t, cho d\u00f9 s\u1eed d\u1ee5ng ph\u01b0\u01a1ng th\u1ee9c truy\u1ec1n th\u00f4ng hay l\u00e0 tr\u00ean b\u1ea5t k\u1ef3 k\u00eanh n\u00e0o.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e6efff\">&gt;<em> Tham kh\u1ea3o ngay d\u1ecbch v\u1ee5 <a href=\"https:\/\/www.saokim.com.vn\/en\/dich-vu\/tu-van-truyen-thong-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>t\u01b0 v\u1ea5n truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a> c\u1ee7a Sao Kim Branding.<\/em><\/p>\n\n\n\n<p>X\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng \u0111\u1ec3 gi\u00fap chi\u1ebfn l\u01b0\u1ee3c gi\u00fap chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng lu\u00f4n h\u01b0\u1edbng \u0111\u00edch, th\u00f4ng \u0111i\u1ec7p, h\u00ecnh \u1ea3nh nh\u1ea5t qu\u00e1n \u0111\u1ebfn \u0111\u00fang nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau.<\/p>\n\n\n\n<p>Quan tr\u1ecdng, l\u00e0m r\u00f5 th\u00eam chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u bao g\u1ed3m c\u00e1c m\u1ee5c ti\u00eau d\u00e0i h\u1ea1n v\u1edbi \u0111\u00edch \u0111\u1ebfn l\u00e0 s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng v\u00e0 k\u1ebft n\u1ed1i v\u1edbi chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1152\" height=\"750\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/dich-vu-tu-van-chien-luoc-thuong-hieu-1.png\" alt=\"5 B\u01b0\u1edbc l\u1eadp chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u\" class=\"wp-image-20827\" title=\"5 B\u01b0\u1edbc l\u1eadp chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/dich-vu-tu-van-chien-luoc-thuong-hieu-1.png 1152w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/dich-vu-tu-van-chien-luoc-thuong-hieu-1-300x195.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/dich-vu-tu-van-chien-luoc-thuong-hieu-1-768x500.png 768w\" sizes=\"(max-width: 1152px) 100vw, 1152px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\"><em>5 B\u01b0\u1edbc l\u1eadp chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u<\/em><\/p>\n\n\n\n<p>M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh h\u1ed7 tr\u1ee3 truy\u1ec1n th\u00f4ng hi\u1ec7u qu\u1ea3. \u0110\u1ec3 t\u1ea1o n\u00ean m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ee7 m\u1ea1nh, b\u1ea1n c\u1ea7n l\u00e0m r\u00f5 r\u00e0ng l\u1ea1i h\u00ecnh m\u1eabu th\u01b0\u01a1ng hi\u1ec7u, t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>X\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh c\u1ea7n c\u00f3:<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>M\u1ee5c \u0111\u00edch, m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng<\/li>\n\n\n\n<li>\u0110\u1ea3m b\u1ea3o t\u00ednh nh\u1ea5t qu\u00e1n<\/li>\n\n\n\n<li>C\u1ea3m x\u00fac kh\u00e1ch h\u00e0ng<\/li>\n\n\n\n<li>S\u1ef1 ph\u00f9 h\u1ee3p<\/li>\n\n\n\n<li>T\u00ednh linh ho\u1ea1t<\/li>\n\n\n\n<li>S\u1ef1 tham gia c\u1ee7a nh\u00e2n vi\u00ean<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u0110\u1ecdc th\u00eam \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>T\u1ea3i ngay <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/xay-dung-chien-luoc-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>M\u1eabu chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a> &#8211; gi\u00fap b\u1ea1n nhanh ch\u00f3ng x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u b\u00e0i b\u1ea3n<\/li>\n\n\n\n<li>T\u00ecm hi\u1ec3u <strong><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/yeu-to-quan-trong-cua-chien-luoc-thuong-hieu\/#ftoc-heading-3\" target=\"_blank\" rel=\"noreferrer noopener\">12 Y\u1ebfu t\u1ed1 quan tr\u1ecdng c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u<\/a><\/strong><\/li>\n\n\n\n<li><a href=\"https:\/\/www.saokim.com.vn\/en\/blog\/xay-dung-thuong-hieu\/the-nao-la-chien-luoc-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec?<\/strong><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/ket-noi-nhan-dien-thuong-hieu-voi-chien-luoc-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>K\u1ebft n\u1ed1i nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u1edbi chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a><\/li>\n\n\n\n<li>Chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/nhan-thuc-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a><\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color\">B\u01b0\u1edbc 04: X\u00e1c \u0111\u1ecbnh th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u<\/h2>\n\n\n\n<p>\u00dd t\u01b0\u1edfng th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c khai th\u00e1c t\u1eeb n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng hi\u1ec7u, c\u00e2u \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u\u2026.<\/p>\n\n\n\n<p>R\u1ea5t nhi\u1ec1u nh\u1eefng doanh nghi\u1ec7p g\u1eb7t h\u00e1i \u0111\u01b0\u1ee3c nhi\u1ec1u th\u00e0nh c\u00f4ng sau khi k\u1ebft th\u00fac chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng qu\u1ea3ng c\u00e1o c\u1ee7a doanh nghi\u1ec7p b\u1edfi ch\u00ednh nh\u1eefng th\u00f4ng \u0111i\u1ec7p c\u1ee7a doanh nghi\u1ec7p mu\u1ed1n g\u1eedi g\u1eafm t\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p>Th\u00f4ng \u0111i\u1ec7p c\u1ee7a doanh nghi\u1ec7p gi\u00fap kh\u00e1ch h\u00e0ng hi\u1ec3u h\u01a1n v\u1ec1 h\u1ecd v\u00e0 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p v\u00e0 l\u00e0 c\u00e1ch gi\u00fap kh\u00e1ch h\u00e0ng ghi nh\u1edb \u0111\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>L\u1eadp k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u v\u1edbi b\u01b0\u1edbc n\u00e0y r\u1ea5t quan tr\u1ecdng b\u1edfi nh\u1eefng \u00fd t\u01b0\u1edfng \u1edf b\u01b0\u1edbc n\u00e0y s\u1ebd gi\u00fap doanh nghi\u1ec7p g\u1eb7t h\u00e1i \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng.<\/p>\n\n\n\n<p>\u0110\u1ec3 c\u00f3 m\u1ed9t th\u00f4ng \u0111i\u1ec7p ho\u00e0n h\u1ea3o nh\u1ea5t h\u01b0\u1edbng t\u1edbi kh\u00e1ch h\u00e0ng doanh nghi\u1ec7p c\u1ea7n tr\u1ea3 l\u1eddi v\u00e0 ph\u00e2n t\u00edch k\u1ef9 nh\u1eefng c\u00e2u h\u1ecfi g\u1ee3i \u00fd nh\u01b0:<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Th\u00f4ng b\u00e1o \u0111i\u1ec1u g\u00ec?<\/li>\n\n\n\n<li>Gi\u00e1o d\u1ee5c \u0111i\u1ec1u g\u00ec?<\/li>\n\n\n\n<li>C\u1ea7n th\u00fac \u0111\u1ea9y h\u00e0nh \u0111\u1ed9ng g\u00ec?<\/li>\n\n\n\n<li>Truy\u1ec1n t\u1ea3i nh\u1eefng g\u00ec t\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 n\u00f3 c\u00f3 li\u00ean quan \u0111\u1ebfn s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p hay kh\u00f4ng?<\/li>\n\n\n\n<li>Vi\u1ec7c truy\u1ec1n t\u1ea3i n\u00e0y c\u00f3 h\u1ea5p d\u1eabn v\u00e0 k\u00edch th\u00edch kh\u00e1ch h\u00e0ng hay kh\u00f4ng?<\/li>\n\n\n\n<li>Th\u00f4ng \u0111i\u1ec7p x\u00fac t\u00edch, ng\u1eafn g\u1ecdn, d\u1ec5 nh\u1edb ph\u00f9 h\u1ee3p v\u1edbi v\u0103n h\u00f3a c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00f4ng?<\/li>\n<\/ul>\n\n\n\n<p>NOTE: X\u00e2y d\u1ef1ng thi\u1ebft k\u1ebf nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u nh\u1ea5t qu\u00e1n gi\u00fap h\u1ed7 tr\u1ee3 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u d\u1ec5 d\u00e0ng h\u01a1n, m\u1ea1nh m\u1ebd h\u01a1n.<\/p>\n\n\n<span style=\"--tl-form-height-m:523.594px;--tl-form-height-t:638.969px;--tl-form-height-d:638.969px;\" class=\"tl-placeholder-f-type-shortcode_38565 tl-preload-form\"><span><\/span><\/span>\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color\">B\u01b0\u1edbc 05: X\u00e1c \u0111\u1ecbnh k\u00eanh truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u<\/h2>\n\n\n\n<p>Th\u1ef1c ti\u1ec5n tr\u00ean th\u1ebf gi\u1edbi v\u00e0 Vi\u1ec7t Nam cho th\u1ea5y c\u00e1c doanh nghi\u1ec7p kinh doanh th\u00e0nh c\u00f4ng tr\u00ean th\u1ecb tr\u01b0\u1eddng c\u00f3 xu h\u01b0\u1edbng chi ti\u00eau ng\u00e0y c\u00e0ng nhi\u1ec1u h\u01a1n cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng, bao g\u1ed3m qu\u1ea3ng c\u00e1o v\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng x\u00fac ti\u1ebfn kh\u00e1c.&nbsp;<\/p>\n\n\n\n<p>L\u00ed do l\u00e0 tr\u00ean th\u1ecb tr\u01b0\u1eddng hi\u1ec7n c\u00f3 tr\u00ean m\u1ed9t tri\u1ec7u th\u01b0\u01a1ng hi\u1ec7u h\u00e0ng h\u00f3a, n\u00ean kh\u00e1ch h\u00e0ng kh\u00f4ng th\u1ec3 ng\u1eabu nhi\u00ean bi\u1ebft \u0111\u1ebfn v\u00e0 ghi nh\u1edb \u0111\u01b0\u1ee3c m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u1ee5 th\u1ec3.&nbsp;<\/p>\n\n\n\n<p>B\u01b0\u1edbc ti\u1ebfp theo l\u00e0 thu h\u1eb9p k\u00eanh n\u00e0o s\u1ebd hi\u1ec7u qu\u1ea3 nh\u1ea5t \u0111\u1ec3 truy\u1ec1n \u0111\u1ea1t th\u00f4ng \u0111i\u1ec7p c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>\u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n tr\u01b0\u1edbc ti\u00ean b\u1eb1ng c\u00e1ch xem x\u00e9t kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i c\u1ee7a b\u1ea1n v\u00e0 hi\u1ec3u c\u00e1ch h\u1ecd ti\u1ebfp c\u1eadn th\u00f4ng tin.<\/p>\n\n\n\n<p>H\u1ecd c\u00f3 th\u1ec3 l\u1ea5y th\u00f4ng tin c\u1ee7a h\u1ecd t\u1eeb c\u00e1c ngu\u1ed3n kh\u00e1c nhau nh\u01b0 ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng ch\u00ednh th\u1ed1ng, ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng, podcast, blog ho\u1eb7c th\u1eadm ch\u00ed trang web c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>M\u1ed9t chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng th\u00e0nh c\u00f4ng s\u1ebd d\u1eabn d\u1eaft kh\u00e1ch h\u00e0ng \u0111i qua m\u1ed9t l\u1ed9 tr\u00ecnh \u0111\u01b0\u1ee3c l\u1eadp k\u1ebf ho\u1ea1ch c\u1ea9n th\u1eadn \u0111\u1ec3 cu\u1ed1i c\u00f9ng truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p ch\u00ednh c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>Trong th\u1eddi \u0111\u1ea1i k\u1ef9 thu\u1eadt s\u1ed1 n\u00e0y, kh\u00f4ng c\u00f3 g\u00ec ng\u1ea1c nhi\u00ean khi m\u1ea1ng x\u00e3 h\u1ed9i, b\u00e0i \u0111\u0103ng tr\u00ean website v\u00e0 email l\u00e0 ba k\u00eanh h\u00e0ng \u0111\u1ea7u m\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u B2B s\u1eed d\u1ee5ng.<\/p>\n\n\n\n<p>C\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng:<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>M\u1ea1ng x\u00e3 h\u1ed9i<\/li>\n\n\n\n<li>Website<\/li>\n\n\n\n<li>Email marketing<\/li>\n\n\n\n<li>B\u00e1o ch\u00ed (Vnexpress, Zingnews, 24h, Vietnamnet&#8230;)<\/li>\n\n\n\n<li>Google\/ Facebook Ads<\/li>\n\n\n\n<li>Youtube<\/li>\n\n\n\n<li>H\u1ed9i ngh\u1ecb li\u00ean quan \u0111\u1ebfn ng\u00e0nh<\/li>\n\n\n\n<li>PPC ho\u1eb7c SEM<\/li>\n\n\n\n<li>Podcast<\/li>\n\n\n\n<li>B\u00e1o c\u00e1o h\u00e0ng n\u0103m<\/li>\n\n\n\n<li>Qu\u1ef9 t\u00e0i tr\u1ee3<\/li>\n\n\n\n<li>T\u00e0i tr\u1ee3 s\u1ef1 ki\u1ec7n (th\u1ec3 thao, ngh\u1ec7 thu\u1eadt, gi\u1ea3i tr\u00ed\u2026)<\/li>\n\n\n\n<li>Tri\u1ec3n l\u00e3m, h\u1ed9i ch\u1ee3 v\u00e0 l\u1ec5 h\u1ed9i<\/li>\n\n\n\n<li>Li\u00ean quan \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng x\u00e3 h\u1ed9i, v\u1ea5n \u0111\u1ec1 x\u00e3 h\u1ed9i<\/li>\n\n\n\n<li>Qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi<\/li>\n\n\n\n<li>\u1ea4n ph\u1ea9m truy\u1ec1n th\u00f4ng<\/li>\n\n\n\n<li>TVC, Radio<\/li>\n\n\n\n<li>Direct mail<\/li>\n\n\n\n<li>\u0110i\u1ec7n tho\u1ea1i (SMS, telesales marketing\u2026)<\/li>\n\n\n\n<li>SMS Branding<\/li>\n\n\n\n<li>Kiosk (Ki \u1ed1t)<\/li>\n\n\n\n<li>&#8230;<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><em>NOTE #4: Xu h\u01b0\u1edbng truy\u1ec1n th\u00f4ng hi\u1ec7n t\u1ea1i l\u00e0 ch\u1ecdn c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng Digital \u0111\u1ec3 d\u1ec5 d\u00e0ng th\u1ef1c hi\u1ec7n, kh\u1edfi \u0111\u1ed9ng v\u1edbi ng\u00e2n s\u00e1ch th\u1ea5p, ki\u1ec3m so\u00e1t chi ph\u00ed, hi\u1ec7u qu\u1ea3 t\u01b0\u01a1ng t\u00e1c. \u0110\u1eb7c bi\u1ec7t ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u v\u1eeba v\u00e0 nh\u1ecf.<\/em><\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e6efff\"><em>Xem ngay <strong><a href=\"https:\/\/www.saokim.com.vn\/en\/dich-vu\/digital-marketing-tong-the\/\" target=\"_blank\" rel=\"noreferrer noopener\">d\u1ecbch v\u1ee5 Digital Marketing t\u1ed5ng th\u1ec3<\/a><\/strong> c\u1ee7a Sao Kim Branding. Gi\u00fap doanh nghi\u1ec7p tri\u1ec3n khai digital marketing \u1ee9ng nhu c\u1ea7u, \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 \u0111a k\u00eanh theo h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng. <\/em><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Beyond the Surface Adidas\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/QCFqWw_FiYA?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/www.saokim.com.vn\/en\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><em>Bi\u1ec3n qu\u1ea3ng c\u00e1o \u201cBeyond the surface\u201d c\u00f3 th\u1ec3 b\u01a1i \u0111\u01b0\u1ee3c c\u1ee7a Adidas<\/em><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">M\u1ed9t s\u1ed1 chi\u1ebfn thu\u1eadt truy\u1ec1n th\u00f4ng ph\u1ed5 bi\u1ebfn<\/h3>\n\n\n\n<p><strong>Th\u00f4ng c\u00e1o b\u00e1o ch\u00ed<\/strong><\/p>\n\n\n\n<p>Trong khi c\u00e1c th\u00f4ng c\u00e1o b\u00e1o ch\u00ed theo truy\u1ec1n th\u1ed1ng ch\u1ec9 d\u00e0nh cho c\u00e1c th\u00f4ng b\u00e1o c\u1ee7a c\u00e1c doanh nghi\u1ec7p l\u1edbn, ch\u00fang \u0111\u00e3 tr\u1edf th\u00e0nh c\u00f4ng c\u1ee5 truy\u1ec1n th\u00f4ng nh\u01b0 b\u00e1nh m\u00ec v\u00e0 b\u01a1 trong l\u0129nh v\u1ef1c k\u1ef9 thu\u1eadt s\u1ed1. Trong tr\u01b0\u1eddng h\u1ee3p b\u1ea1n kh\u00f4ng c\u00f3 nhi\u1ec1u kinh nghi\u1ec7m vi\u1ebft th\u00f4ng c\u00e1o b\u00e1o ch\u00ed, c\u00f3 r\u1ea5t nhi\u1ec1u m\u1eabu c\u00f3 s\u1eb5n tr\u00ean m\u1ea1ng \u0111\u1ec3 gi\u00fap b\u1ea1n b\u1eaft \u0111\u1ea7u.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Guest Post<\/strong><\/p>\n\n\n\n<p>S\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 c\u1ee7a c\u00e1c nh\u00e0 cung c\u1ea5p Guest Post, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u0103ng b\u00e0i vi\u1ebft n\u1ed9i dung truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u l\u00ean ch\u00ednh trang web c\u1ee7a \u0111\u1ed1i t\u00e1c. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap ti\u1ebfp c\u1eadn ng\u01b0\u1eddi d\u00f9ng c\u1ee7a h\u1ecd m\u00e0 c\u00f2n c\u00f3 th\u1ec3 t\u1ea1o ra c\u00e1c li\u00ean k\u1ebft ng\u01b0\u1ee3c h\u1ed7 tr\u1ee3 SEO.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Influencer Marketing<\/strong><\/p>\n\n\n\n<p>Nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111ang \u0111\u1ecbnh h\u01b0\u1edbng d\u01b0 lu\u1eadn v\u1ec1 vi\u1ec7c mua g\u00ec v\u00e0 mua \u1edf \u0111\u00e2u. Th\u00eam t\u00f9y ch\u1ecdn influencer trong k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng gi\u00fap k\u1ebf ho\u1ea1ch th\u00eam s\u1ef1 ch\u1eafc ch\u1eafn.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>C\u00e1c m\u1ed1i quan h\u1ec7 truy\u1ec1n th\u00f4ng<\/strong><\/p>\n\n\n\n<p>Chuy\u00ean gia truy\u1ec1n th\u00f4ng c\u1ea7n hi\u1ec3u c\u00e1ch th\u1ee9c v\u00e0 ai c\u00f3 th\u1ec3 truy\u1ec1n b\u00e1 th\u00f4ng tin. \u0110i\u1ec1u quan tr\u1ecdng n\u1eefa l\u00e0 gi\u1eef li\u00ean l\u1ea1c v\u1edbi c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng quan tr\u1ecdng, nu\u00f4i d\u01b0\u1ee1ng c\u00e1c m\u1ed1i quan h\u1ec7, c\u00e1c s\u1ef1 ki\u1ec7n trong \u0111\u1eddi c\u1ee7a ch\u00ednh nh\u00e0 b\u00e1o v\u00e0 b\u1ea5t k\u1ef3 \u0111i\u1ec1u g\u00ec kh\u00e1c c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u00e1ch h\u1ecd ti\u1ebfp nh\u1eadn qu\u1ea3ng c\u00e1o.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u0110\u1ecdc th\u00eam:<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/pr-online-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>PR online l\u00e0 g\u00ec<\/strong><\/a>? Case study PR online hi\u1ec7u qu\u1ea3<\/li>\n\n\n\n<li><a href=\"https:\/\/www.saokim.com.vn\/en\/blog\/quan-tri-dieu-hanh\/mau-lap-ke-hoach-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>K\u1ebf ho\u1ea1ch Marketing<\/strong><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/ke-hoach-digital-marketing-mau\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>K\u1ebf ho\u1ea1ch Digital Marketing<\/strong><\/a><\/li>\n\n\n\n<li><span style=\"color: initial;\">Ph\u01b0\u01a1ng ph\u00e1p x\u00e2y d\u1ef1ng <\/span><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/email-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>email marketing hi\u1ec7u qu\u1ea3<\/strong><\/a><\/li>\n\n\n\n<li>C\u00e1ch l\u00e0m <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/cach-lam-content-marketing-hieu-qua\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>content marketing hi\u1ec7u qu\u1ea3<\/strong><\/a>, nh\u00e0 qu\u1ea3n l\u00fd &#8220;nh\u00e0n \u0111\u1ea7u&#8221; h\u01a1n<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color\">B\u01b0\u1edbc 06: K\u1ebf ho\u1ea1ch th\u1ef1c thi, ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch<\/h2>\n\n\n\n<p>\u0110\u00e2y l\u00e0&nbsp; b\u01b0\u1edbc c\u1ea7n \u0111\u01b0a ra c\u00e1c ho\u1ea1t \u0111\u1ed9ng chi ti\u1ebft c\u1ee5 th\u1ec3 trong k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u. B\u1ea1n c\u1ea7n v\u1ea1ch r\u00f5 c\u00e1c \u0111\u1ea7u m\u1ee5c c\u00f4ng vi\u1ec7c, s\u1ed1 l\u01b0\u1ee3ng, nh\u00e2n s\u1ef1 ch\u1ecbu tr\u00e1ch nhi\u1ec7m, th\u1eddi gian b\u1eaft \u0111\u1ea7u, k\u1ebft th\u00fac&#8230;<\/p>\n\n\n\n<p>T\u1ea5t c\u1ea3 \u0111\u1ec1u \u0111\u01b0\u1ee3c t\u00ednh to\u00e1n m\u1ed9t c\u00e1ch c\u1ea9n th\u1eadn \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi ng\u00e2n s\u00e1ch. C\u00e1c k\u1ebf ho\u1ea1ch th\u1ef1c thi c\u00e0ng chi ti\u1ebft th\u00ec ng\u00e2n s\u00e1ch \u0111\u01b0\u1ee3c \u0111\u01b0a ra s\u1ebd c\u1ee5 th\u1ec3 h\u01a1n.<\/p>\n\n\n\n<p>B\u00ean c\u1ea1nh \u0111\u00f3 ng\u00e2n s\u00e1ch c\u0169ng c\u1ea7n \u0111\u1ea3m b\u1ea3o ph\u00f9 h\u1ee3p v\u1edbi ng\u00e2n s\u00e1ch t\u1ed5ng c\u1ee7a ho\u1ea1t \u0111\u1ed9ng x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 marketing. Ngo\u00e0i ra, c\u1ea7n c\u00e2n \u0111\u1ed1i h\u1ee3p l\u00fd v\u1edbi k\u1ebft qu\u1ea3 mong mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c (d\u1ef1a tr\u00ean s\u1ed1 li\u1ec7u th\u1ef1c t\u1ebf \u0111o l\u01b0\u1eddng l\u0169y k\u1ebf 3 n\u0103m ho\u1eb7c s\u1ed1 li\u1ec7u trung b\u00ecnh ng\u00e0nh) \u0111\u1ec3 c\u00f3 th\u1ec3 h\u1ea1n ch\u1ebf \u0111\u01b0\u1ee3c nh\u1eefng r\u1ee7i ro kh\u00f4ng \u0111\u00e1ng c\u00f3.<\/p>\n\n\n\n<p>Ban l\u00e3nh \u0111\u1ea1o s\u1ebd xem x\u00e9t d\u1ef1 to\u00e1n ng\u00e2n s\u00e1ch n\u00e0y v\u00e0 ch\u1ea5p nh\u1eadn hay s\u1eeda \u0111\u1ed5i. N\u1ebfu ng\u00e2n s\u00e1ch \u0111\u1ec7 tr\u00ecnh qu\u00e1 cao th\u00ec s\u1ebd ph\u1ea3i c\u1eaft gi\u1ea3m m\u1ed9t ph\u1ea7n n\u00e0o \u0111\u00f3. Khi \u0111\u00e3 \u0111\u01b0\u1ee3c duy\u1ec7t, ng\u00e2n s\u00e1ch s\u1ebd l\u00e0 c\u01a1 s\u1edf \u0111\u1ec3 x\u00e2y d\u1ef1ng c\u00e1c k\u1ebf ho\u1ea1ch v\u00e0 l\u1ecbch ti\u1ebfn \u0111\u1ed9 mua s\u1eafm, ti\u1ebfn \u0111\u1ed9 s\u1ea3n xu\u1ea5t, tuy\u1ec3n d\u1ee5ng ho\u1eb7c marketing.<\/p>\n\n\n\n<p>C\u1ea7n l\u1eadp k\u1ebf ho\u1ea1ch th\u1eadt k\u1ef9 \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng, b\u00e1o c\u00e1o v\u00e0 r\u00fat kinh nghi\u1ec7m cho nh\u1eefng \u0111\u1ee3t chi\u1ebfn d\u1ecbch sau.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><em>NOTE #5: Ng\u00e2n s\u00e1ch quy\u1ebft \u0111\u1ecbnh h\u1ea7u nh\u01b0 m\u1ecdi th\u1ee9, do \u0111\u00f3 khi x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch c\u1ea7n minh b\u1ea1ch ng\u00e2n s\u00e1ch \u0111\u1ec3 ho\u1ea1t \u0111\u1ed9ng l\u1eadp k\u1ebf ho\u1ea1ch tr\u1edf n\u00ean hi\u1ec7u qu\u1ea3, tr\u00e1nh l\u00e3ng ph\u00ed.<\/em><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u0110\u1ecdc th\u00eam:<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>M\u1eabu <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/ke-hoach-truyen-thong-marketing-tich-hop-imc\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>K\u1ebf ho\u1ea1ch IMC<\/strong><\/a> (Truy\u1ec1n th\u00f4ng Marketing t\u00edch h\u1ee3p)<\/li>\n\n\n\n<li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/xac-dinh-ngan-sach-xay-dung-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>M\u1eabu ng\u00e2n s\u00e1ch x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/ngan-sach-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>M\u1eabu ng\u00e2n s\u00e1ch Marketing<\/strong><\/a><\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color\">B\u01b0\u1edbc 07: K\u1ebf ho\u1ea1ch \u0111o l\u01b0\u1eddng, ph\u00e2n t\u00edch, \u0111\u00e1nh gi\u00e1<\/h2>\n\n\n\n<p>Ph\u1ea7n cu\u1ed1i c\u00f9ng l\u00e0 c\u00f4ng t\u00e1c x\u00e1c \u0111\u1ecbnh c\u00e1c ti\u00eau ch\u00ed \u0111\u1ec3 ki\u1ec3m tra, \u0111o l\u01b0\u1eddng \u0111\u00e1nh gi\u00e1 \u0111\u1ec3 theo d\u00f5i ti\u1ebfn tr\u00ecnh tri\u1ec3n khai c\u1ee7a k\u1ebf ho\u1ea1ch. N\u1eafm b\u1eaft \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 s\u1ebd gi\u00fap doanh nghi\u1ec7p bi\u1ebft \u0111\u01b0\u1ee3c m\u1ee9c \u0111\u1ed9 th\u00e0nh c\u00f4ng c\u1ee7a k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng.<\/p>\n\n\n\n<p>\u0110\u1ed3ng th\u1eddi, c\u00f3 c\u00e1c ti\u00eau ch\u00ed r\u00f5 r\u00e0ng gi\u00fap d\u1ec5 d\u00e0ng nh\u1eadn th\u1ea5y \u0111\u01b0\u1ee3c nh\u1eefng thi\u1ebfu s\u00f3t. Nh\u1edd \u0111\u00f3 c\u00f3 th\u1ec3 ho\u00e0n thi\u1ec7n h\u01a1n trong th\u1eddi gian t\u1edbi.<\/p>\n\n\n\n<p>B\u1ea5t ch\u1ea5p m\u1ed9t s\u1ed1 gi\u1ea3 \u0111\u1ecbnh c\u00f2n t\u1ed3n t\u1ea1i r\u1eb1ng truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng th\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c, v\u1eabn c\u00f3 nhi\u1ec1u c\u00e1ch \u0111\u1ec3 ch\u1ee9ng minh cho c\u00e1c b\u00ean li\u00ean quan th\u1ea5y t\u00e1c \u0111\u1ed9ng c\u1ee7a truy\u1ec1n th\u00f4ng. Sao Kim th\u01b0\u1eddng h\u01b0\u1edbng t\u1edbi nh\u1eefng c\u00e1ch sau \u0111\u1ec3 \u0111o l\u01b0\u1eddng k\u1ebft qu\u1ea3:<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Metrics:<\/strong> Theo d\u00f5i m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c, l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp trang web v\u00e0 ph\u1ea1m vi ti\u1ebfp c\u1eadn kh\u00e1n gi\u1ea3 bao g\u1ed3m c\u1ea3 l\u01b0\u1ee3t chia s\u1ebb tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i gi\u00fap hi\u1ec3u th\u00f4ng \u0111i\u1ec7p c\u1ee7a b\u1ea1n \u0111i \u0111\u01b0\u1ee3c bao xa<\/li>\n\n\n\n<li><strong><strong>Brand sentiment<\/strong><\/strong>: Li\u00ean quan \u0111\u1ebfn th\u00f4ng \u0111i\u1ec7p ch\u00ednh v\u00e0 c\u00e1c t\u00e1c \u0111\u1ed9ng kh\u00e1c h\u1ed7 tr\u1ee3 x\u00e2y d\u1ef1ng t\u00ecnh c\u1ea3m th\u01b0\u01a1ng hi\u1ec7u t\u00edch c\u1ef1c.<\/li>\n\n\n\n<li><strong><strong>Competitive analysis<\/strong><\/strong>: M\u1ed9t bi\u1ec7n ph\u00e1p kh\u00e1c (mi\u1ec5n l\u00e0 c\u00f3 s\u1eb5n c\u00e1c ngu\u1ed3n l\u1ef1c) l\u00e0 xem x\u00e9t v\u1ecb tr\u00ed c\u1ee7a c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh tr\u1ef1c ti\u1ebfp c\u1ee7a b\u1ea1n v\u00e0 \u0111\u1ea3m b\u1ea3o th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n c\u00f3 v\u1ecb tr\u00ed ngang b\u1eb1ng (ho\u1eb7c cao h\u01a1n)<\/li>\n\n\n\n<li>Ngo\u00e0i ra c\u00f2n c\u00f3 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p l\u1eafng nghe m\u1ea1ng x\u00e3 h\u1ed9i, kh\u1ea3o s\u00e1t, \u0111\u00e1nh gi\u00e1, l\u1ea5y ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng hay quy \u0111\u1ed5i gi\u00e1 tr\u1ecb \u0111\u1ec3 t\u00ednh to\u00e1n hi\u1ec7u qu\u1ea3, t\u00ednh to\u00e1n ch\u1ec9 s\u1ed1 nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u, ch\u1ec9 s\u1ed1 li\u00ean t\u01b0\u1edfng, ti\u1ec1m n\u0103ng th\u01b0\u01a1ng hi\u1ec7u, trung th\u00e0nh&#8230;<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>T\u00f9y thu\u1ed9c v\u00e0o m\u1ee5c ti\u00eau truy\u1ec1n th\u00f4ng, c\u00e1c c\u00f4ng c\u1ee5 k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0 d\u1eef li\u1ec7u c\u00f3 s\u1eb5n, b\u1ea1n c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng k\u1ebft qu\u1ea3 c\u1ee7a m\u00ecnh theo c\u00e1ch kh\u00e1c nhau.<\/p>\n\n\n\n<p>C\u00e1c s\u1ed1 li\u1ec7u ch\u00ednh x\u00e1c kh\u00f4ng qu\u00e1 quan tr\u1ecdng, mi\u1ec5n l\u00e0 b\u1ea1n theo d\u00f5i k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng c\u1ee7a b\u1ea1n \u0111ang \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n nh\u01b0 th\u1ebf n\u00e0o v\u00e0 \u00fd ngh\u0129a c\u1ee7a n\u00f3 \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p. B\u00e1m s\u00e1t ch\u1ec9 s\u1ed1, nh\u01b0ng c\u0169ng ph\u1ea3i linh ho\u1ea1t khi c\u1ea7n thi\u1ebft.<\/p>\n\n\n\n<p>\u0110\u1ed1i v\u1edbi c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng Digital, th\u00f4ng th\u01b0\u1eddng d\u1eef li\u1ec7u s\u1ebd l\u00e0 d\u1ea1ng real-time &#8211; b\u1ea1n c\u00f3 th\u1ec3 theo d\u00f5i c\u1ee5 th\u1ec3 v\u00e0 ti\u1ebfn h\u00e0nh thay \u0111\u1ed5i, t\u1ed1i \u01b0u ngay l\u1eadp t\u1ee9c.<\/p>\n\n\n\n<p>Nh\u01b0ng \u0111\u1ed1i v\u1edbi c\u00e1c k\u00eanh kh\u00e1c, ho\u1ea1t \u0111\u1ed9ng \u0111o l\u01b0\u1eddng, t\u1ed1i \u01b0u c\u00f3 th\u1ec3 di\u1ec5n ra ch\u1eadm h\u01a1n.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u0110\u1ecdc th\u00eam:<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/trai-nghiem-khach-hang\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/strong><\/a> v\u00e0 c\u00e1c ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/li>\n\n\n\n<li>Thi\u1ebft k\u1ebf <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/trai-nghiem-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a> t\u00edch c\u1ef1c<\/li>\n\n\n\n<li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/quan-tri-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a>, nh\u1eefng \u0111i\u1ec1u nh\u00e0 qu\u1ea3n tr\u1ecb ph\u1ea3i bi\u1ebft<\/li>\n\n\n\n<li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/thay-doi-logo\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Thay \u0111\u1ed5i logo<\/strong><\/a>, b\u00e0i h\u1ecdc kinh nghi\u1ec7m v\u00e0 quy tr\u00ecnh hi\u1ec7u qu\u1ea3<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 ho\u1ea1t \u0111\u1ed9ng th\u01b0\u1eddng xuy\u00ean v\u00e0 li\u00ean t\u1ee5c, c\u1ea7n k\u1ebft h\u1ee3p v\u1edbi c\u00e1c ho\u1ea1t \u0111\u1ed9ng kh\u00e1c m\u1ed9t c\u00e1ch nhu\u1ea7n nhuy\u1ec5n \u0111\u1ec3 th\u00fac \u0111\u1ea9y ho\u1ea1t \u0111\u1ed9ng t\u1ed5ng th\u1ec3 v\u00e0 trong ph\u1ea1m vi ng\u00e2n s\u00e1ch cho ph\u00e9p.<\/p>\n\n\n\n<p>V\u00e0 \u0111\u1ec3 c\u00e1c ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ea1t t\u00ednh nh\u1ea5t qu\u00e1n, h\u01b0\u1edbng m\u1ee5c ti\u00eau chung&#8230; b\u1ea1n c\u1ea7n l\u1eadp k\u1ebf ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng.<\/p>\n\n\n<span style=\"--tl-form-height-m:799.375px;--tl-form-height-t:651.594px;--tl-form-height-d:651.594px;\" class=\"tl-placeholder-f-type-shortcode_39492 tl-preload-form\"><span><\/span><\/span>\n\n\n<p>Sau \u0111\u00f3, khi tri\u1ec3n khai chi\u1ebfn d\u1ecbch c\u1ee5 th\u1ec3, d\u1ef1a tr\u00ean chi\u1ebfn l\u01b0\u1ee3c, b\u1ea1n c\u00f3 th\u1ec3 tri\u1ec3n khai k\u1ebf ho\u1ea1ch c\u1ee5 th\u1ec3 cho t\u1eebng chi\u1ebfn d\u1ecbch m\u00e0 v\u1eabn \u0111\u1ea3m b\u1ea3o \u0111\u00f3ng g\u00f3p t\u00edch c\u1ef1c v\u00e0o m\u1ee5c ti\u00eau chung.<\/p>\n\n\n\n<p>Th\u00f4ng th\u01b0\u1eddng, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u s\u1eed d\u1ee5ng k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng marketing t\u00edch h\u1ee3p (IMC) \u0111\u1ec3 v\u1eeba \u0111\u1ea1t m\u1ee5c ti\u00eau x\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u, v\u1eeba \u0111\u1ea1t m\u1ee5c ti\u00eau marketing.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<span style=\"--tl-form-height-m:755px;--tl-form-height-t:640.594px;--tl-form-height-d:640.594px;\" class=\"tl-placeholder-f-type-shortcode_31258 tl-preload-form\"><span><\/span><\/span>\n\n\n<p class=\"has-text-align-center\"><em>Vui l\u00f2ng ki\u1ec3m tra email sau v\u00e0i ph\u00fat \u0111\u1ec3 nh\u1eadn m\u1eabu k\u1ebf ho\u1ea1ch<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color\">T\u1ed5ng k\u1ebft&nbsp;<\/h2>\n\n\n\n<p>L\u1eadp <strong>k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u<\/strong> l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng vi\u1ec7c r\u1ea5t quan tr\u1ecdng, quy\u1ebft \u0111\u1ecbnh \u0111\u1ebfn th\u00e0nh c\u00f4ng c\u1ee7a chi\u1ebfn d\u1ecbch, l\u1eadp k\u1ebf ho\u1ea1ch \u0111\u00f2i h\u1ecfi r\u1ea5t nhi\u1ec1u s\u1ef1 ki\u00ean tr\u00ec, quan s\u00e1t, ph\u00e2n t\u00edch trong b\u1ed1i c\u1ea3nh c\u1ee5 th\u1ec3. \u0110\u00e2y ch\u1ec9 l\u00e0 m\u1ed9t trong nh\u1eefng b\u01b0\u1edbc Sao Kim g\u1ee3i \u00fd \u0111\u1ec3 doanh nghi\u1ec7p c\u00f3 c\u00e1i nh\u00ecn t\u1ed5ng quan \u0111\u1ec3 b\u1eaft \u0111\u1ea7u chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e6efff\">&gt;<em> Tham kh\u1ea3o d\u1ecbch v\u1ee5 <a href=\"https:\/\/www.saokim.com.vn\/en\/dich-vu\/ke-hoach-truyen-thong-thuong-hieu\/\"><strong>t\u01b0 v\u1ea5n l\u1eadp k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng<\/strong><\/a> c\u1ee7a Sao Kim, ch\u00fang t\u00f4i s\u1eb5n s\u00e0ng gi\u00fap b\u1ea1n t\u1ea1o l\u1eadp k\u1ebf ho\u1ea1ch ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau, ng\u00e2n s\u00e1ch truy\u1ec1n th\u00f4ng c\u1ee7a m\u00ecnh.<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Follow c\u00e1c b\u00e0i vi\u1ebft ch\u1ea5t l\u01b0\u1ee3ng Sao Kim t\u1ea1i:&nbsp;<\/strong><\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.saokim.com.vn\/en\/blog\/\" target=\"_blank\" rel=\"noreferrer noopener\">Blog Sao Kim<\/a><\/strong>, <strong><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/\" target=\"_blank\" rel=\"noreferrer noopener\">C\u1ea9m Nang Sao Kim<\/a>&nbsp;<\/strong><\/p>\n\n\n\n<p><strong>Facebook:<\/strong> <strong><a href=\"https:\/\/www.facebook.com\/saokimbranding\" target=\"_blank\" rel=\"noreferrer noopener\">Sao Kim Branding<\/a><\/strong><\/p>\n\n\n\n<p><strong>Case study Behance<\/strong>: <strong><a href=\"https:\/\/www.behance.net\/saokimbranding\" target=\"_blank\" rel=\"noreferrer noopener\">Sao Kim Branding<\/a><\/strong><\/p>\n\n\n\n<p>#TruyenThong #KeHoachTruyenThong #SaoKim #SaoKimBranding<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 c\u00e1ch tuy\u1ec7t v\u1eddi \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, tuy nhi\u00ean ho\u1ea1t \u0111\u1ed9ng ch\u1ec9 c\u00f3 hi\u1ec7u qu\u1ea3 khi b\u1ea1n l\u1eadp k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u t\u1ed1t. H\u00f4m nay, h\u00e3y c\u00f9ng Sao Kim t\u00ecm hi\u1ec3u c\u00e1ch x\u00e2y d\u1ef1ng n\u00f3.<\/p>\n","protected":false},"author":24,"featured_media":29540,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[195],"tags":[],"class_list":["post-29484","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cam-nang"],"acf":[],"views":13819,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/29484","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/comments?post=29484"}],"version-history":[{"count":6,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/29484\/revisions"}],"predecessor-version":[{"id":57391,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/29484\/revisions\/57391"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/media\/29540"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/media?parent=29484"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/categories?post=29484"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/tags?post=29484"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}