{"id":30766,"date":"2022-05-18T06:49:08","date_gmt":"2022-05-18T06:49:08","guid":{"rendered":"https:\/\/www.saokim.com.vn\/en\/?p=30766"},"modified":"2023-01-03T14:24:23","modified_gmt":"2023-01-03T07:24:23","slug":"nhan-thuc-thuong-hieu","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/en\/cam-nang\/nhan-thuc-thuong-hieu\/","title":{"rendered":"Nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u: Chi\u1ebfn l\u01b0\u1ee3c &#038; Th\u1ef1c thi"},"content":{"rendered":"\n<p><em><strong>Nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u<\/strong> l\u00e0 g\u00ec? T\u1ea1i sao n\u00f3 l\u1ea1i quan tr\u1ecdng v\u00e0 chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ec3 mang l\u1ea1i hi\u1ec7u qu\u1ea3 cao? H\u00e3y c\u00f9ng t\u00f4i \u0111i qua c\u00e1c ph\u1ea7n d\u01b0\u1edbi \u0111\u00e2y.<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">1. Nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec?<\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/07\/nhan-thuc-thuong-hieu-brand-perception.jpg\" alt=\"Nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u\" class=\"wp-image-33174\" title=\"Nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/07\/nhan-thuc-thuong-hieu-brand-perception.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/07\/nhan-thuc-thuong-hieu-brand-perception-300x157.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/07\/nhan-thuc-thuong-hieu-brand-perception-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/div>\n\n\n\n<p><strong>Nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u<\/strong> (<strong>Brand Perception<\/strong>) l\u00e0 nh\u1eefng c\u1ea3m nh\u1eadn, tr\u1ea3i nghi\u1ec7m v\u00e0 suy ngh\u0129 c\u1ee7a c\u00f4ng ch\u00fang v\u1ec1 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u n\u00e0o \u0111\u00f3. \u0110\u00e2y l\u00e0 nh\u1eefng nh\u1eadn \u0111\u1ecbnh c\u1ee7a kh\u00e1ch h\u00e0ng m\u00e0 kh\u00f4ng ph\u1ea3i nh\u1eefng \u0111i\u1ec1u th\u01b0\u01a1ng hi\u1ec7u n\u00f3i.<\/p>\n\n\n\n<p>C\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 m\u1ee9c \u0111\u1ed9 nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u cao th\u01b0\u1eddng \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 \u2018xu h\u01b0\u1edbng\u2019, \u2018ph\u1ed5 bi\u1ebfn\u2019 ho\u1eb7c \u0111\u01a1n gi\u1ea3n l\u00e0 \u2018n\u1ed5i ti\u1ebfng\u2019.<\/p>\n\n\n\n<p>Khi \u0111\u00e3 &#8220;nh\u1eadn bi\u1ebft&#8221;, t\u01b0\u01a1ng t\u00e1c v\u00e0 t\u00ecm hi\u1ec3u s\u00e2u th\u00eam d\u1ea7n d\u1ea7n s\u1ebd h\u00ecnh th\u00e0nh &#8220;nh\u1eadn th\u1ee9c&#8221;, t\u1ea1o ra c\u00e1c li\u00ean k\u1ebft ch\u1eb7t ch\u1ebd v\u1ec1 m\u1eb7t tinh th\u1ea7n.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1200\" height=\"965\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/07\/nhan-biet-vs-nhan-thuc-1.jpg\" alt=\"Nh\u1eadn bi\u1ebft l\u00e0 giai \u0111o\u1ea1n \u0111\u1ea7u c\u1ee7a nh\u1eadn th\u1ee9c\" class=\"wp-image-33179\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/07\/nhan-biet-vs-nhan-thuc-1.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/07\/nhan-biet-vs-nhan-thuc-1-300x241.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/07\/nhan-biet-vs-nhan-thuc-1-768x618.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/div>\n\n\n\n<p>M\u1ee9c \u0111\u1ed9 <strong>nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u<\/strong> c\u00e0ng l\u1edbn, c\u01a1 h\u1ed9i <strong>h\u00ecnh th\u00e0nh nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u<\/strong> c\u00e0ng cao. Do \u0111\u00f3, mu\u1ed1n x\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7u qu\u1ea3, \u0111\u1ea7u ti\u00ean l\u00e0 c\u1ea7n ph\u1ea3i cho kh\u00e1ch h\u00e0ng bi\u1ebft \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>Vi\u1ec7c thi\u1ebft l\u1eadp nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u t\u1ed1t s\u1ebd th\u1ec3 hi\u1ec7n gi\u00e1 tr\u1ecb khi doanh nghi\u1ec7p c\u1ee7a b\u1ea1n l\u00e0m marketing, qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 s\u1ea3n ph\u1ea9m, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong giai \u0111o\u1ea1n \u0111\u1ea7u c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n<p>Th\u1ef1c s\u1ef1, s\u1ef1 hi\u1ec3u bi\u1ebft v\u1ec1 nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a nhi\u1ec1u doanh nghi\u1ec7p c\u00f2n ch\u01b0a s\u00e2u s\u1eafc, ch\u01b0a bi\u1ebft c\u00e1ch \u0111o l\u01b0\u1eddng \u0111\u00fang \u0111\u1eafn. V\u1eady n\u00ean, nhi\u1ec1u ch\u1ee7 doanh nghi\u1ec7p coi tr\u1ecdng performance marketing nhi\u1ec1u h\u01a1n vi\u1ec7c x\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u v\u1eefng ch\u1eafc.<\/p>\n\n\n\n<p><em>NOTE: Nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng. Tuy nhi\u00ean k\u1ebft qu\u1ea3 bao g\u1ed3m c\u1ea3 s\u1ed1 li\u1ec7u \u0111\u1ecbnh t\u00ednh v\u00e0 s\u1ed1 li\u1ec7u \u0111\u1ecbnh l\u01b0\u1ee3ng.<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">2. 4 C\u1ea5p \u0111\u1ed9 c\u1ee7a nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u<\/h2>\n\n\n\n<p>Theo m\u00f4 h\u00ecnh th\u00e1p nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a \u00f4ng tr\u00f9m ti\u1ebfp th\u1ecb <a href=\"https:\/\/en.wikipedia.org\/wiki\/David_Aaker\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>David Aaker<\/strong><\/a>, nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 4 c\u1ea5p \u0111\u1ed9: Kh\u00f4ng nh\u1eadn th\u1ee9c, Nh\u1eadn th\u1ee9c qua d\u1ea5u hi\u1ec7u, Nh\u1edb v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, Top of Mind.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/4-cap-do-nhan-thuc-thuong-hieu.png\" alt=\"4 C\u1ea5p \u0111\u1ed9 nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u - Brand Awareness Pyramid c\u1ee7a David Aaker\" class=\"wp-image-30882\" title=\"4 C\u1ea5p \u0111\u1ed9 nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u - Brand Awareness Pyramid c\u1ee7a David Aaker\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/4-cap-do-nhan-thuc-thuong-hieu.png 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/4-cap-do-nhan-thuc-thuong-hieu-300x300.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/4-cap-do-nhan-thuc-thuong-hieu-768x768.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">2.1. C\u1ea5p \u0111\u1ed9 1: Kh\u00f4ng nh\u1eadn th\u1ee9c<\/h3>\n\n\n\n<p>Khi b\u1eaft \u0111\u1ea7u kinh doanh, b\u1ea1n c\u00f3 th\u1ec3 c\u1ea7n ph\u1ea3i x\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c t\u1eeb \u0111\u1ea7u. T\u1ea1i th\u1eddi \u0111i\u1ec3m n\u00e0y, th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n s\u1ebd \u1edf \u0111\u00e1y c\u1ee7a kim t\u1ef1 th\u00e1p, t\u1ee9c l\u00e0 kh\u00e1ch h\u00e0ng ch\u01b0a c\u00f3 nh\u1eadn th\u1ee9c g\u00ec (ho\u1eb7c r\u1ea5t \u00edt) v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">2.2. C\u1ea5p \u0111\u1ed9 2: Nh\u1eadn th\u1ee9c qua d\u1ea5u hi\u1ec7u<\/h3>\n\n\n\n<p>C\u1ea5p \u0111\u1ed9 nh\u1eadn th\u1ee9c n\u00e0y l\u00e0 vi\u1ec7c \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n ngay l\u1eadp t\u1ee9c x\u00e1c \u0111\u1ecbnh doanh nghi\u1ec7p c\u1ee7a b\u1ea1n th\u00f4ng qua vi\u1ec7c nh\u00ecn th\u1ea5y c\u00e1c d\u1ea5u hi\u1ec7u tr\u1ef1c quan nh\u01b0 logo, slogan, c\u00e1ch ph\u1ed1i m\u00e0u, bao b\u00ec ho\u1eb7c th\u00f4ng qua c\u00e1c chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng, marketing.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e0ecff\">NOTE: H\u1ea7u h\u1ebft c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u1ea5p \u0111\u1ed9 nh\u1eadn th\u1ee9c n\u00e0y ch\u1ec9 b\u1eb1ng c\u00e1ch <a href=\"https:\/\/www.saokim.com.vn\/en\/dich-vu\/bo-nhan-dien-thuong-hieu-cong-ty\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>thi\u1ebft k\u1ebf nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a> chuy\u00ean nghi\u1ec7p v\u00e0 \u0111\u1ea7u t\u01b0 ng\u00e2n s\u00e1ch \u0111\u1ec3 qu\u1ea3ng b\u00e1 th\u01b0\u1eddng xuy\u00ean.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Tuy nhi\u00ean, nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u \u1edf c\u1ea5p \u0111\u1ed9 n\u00e0y c\u00f2n ch\u01b0a \u0111\u1ee7 m\u1ea1nh.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">2.3. C\u1ea5p \u0111\u1ed9 3: Nh\u1edb v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n\n<p>T\u1ea1i c\u1ea5p \u0111\u1ed9 nh\u1eadn th\u1ee9c n\u00e0y, kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 nh\u1edb v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n khi h\u1ecd c\u00f3 nhu c\u1ea7u v\u1ec1 m\u1ed9t d\u1ecbch v\u1ee5 t\u01b0\u01a1ng t\u1ef1 m\u00e0 th\u01b0\u01a1ng hi\u1ec7u b\u1ea1n c\u00f3 cung c\u1ea5p.<\/p>\n\n\n\n<p>Kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 nh\u1eadn th\u1ee9c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n \u1edf m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh t\u1ed1t, l\u00e0 m\u1ed9t ph\u01b0\u01a1ng \u00e1n \u0111\u00e1ng l\u01b0u t\u00e2m.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">2.4. C\u1ea5p \u0111\u1ed9 4: Top-of-Mind<\/h3>\n\n\n\n<p>\u0110\u00e2y l\u00e0 c\u1ea5p \u0111\u1ed9 nh\u1eadn th\u1ee9c m\u00e0 m\u1ed7i khi kh\u00e1ch h\u00e0ng c\u00f3 nhu c\u1ea7u v\u1ec1 m\u1ed9t s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 n\u00e0o \u0111\u00f3 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n xu\u1ea5t hi\u1ec7n \u0111\u1ea7u ti\u00ean trong t\u00e2m tr\u00ed h\u1ecd ho\u1eb7c c\u0169ng c\u00f3 th\u1ec3 l\u00e0 khi h\u1ecd ti\u1ebfp x\u00fac v\u1edbi m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u t\u01b0\u01a1ng t\u1ef1.<\/p>\n\n\n\n<p>\u1ede m\u1ee9c \u0111\u1ed9 n\u00e0y, kh\u00e1ch h\u00e0ng c\u00f3 <strong>tr\u1ea3i nghi\u1ec7m t\u1ed1t nh\u1ea5t<\/strong> v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n, h\u1ecd y\u00eau th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n v\u00e0 th\u01b0\u1eddng xuy\u00ean s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n nh\u1ea5t. H\u1ecd c\u00f3 xu h\u01b0\u1edbng \u0111\u1ee9ng v\u1ec1 ph\u00eda b\u1ea1n, tin t\u01b0\u1edfng v\u00e0o h\u00e0nh \u0111\u1ed9ng c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>Do \u0111\u00f3, b\u1ea1n n\u00ean \u0111\u1eb7t m\u1ee5c ti\u00eau t\u1ea1o nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee9c \u0111\u1ed9 Top-of-Mind v\u00ec n\u00f3 l\u00e0 m\u1ed9t th\u00e0nh ph\u1ea7n quan tr\u1ecdng \u0111\u1ed1i v\u1edbi l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u0110\u1ecdc th\u00eam:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/brand-loyalty\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Brand Loyalty<\/strong><\/a> &#8211; x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u<\/li><li>Quy tr\u00ecnh x\u00e2y d\u1ef1ng <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/trai-nghiem-khach-hang\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/strong><\/a><\/li><li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/trai-nghiem-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec<\/strong><\/a>?<\/li><li>4 Lo\u1ea1i <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/hanh-trinh-khach-hang\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>H\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng<\/strong><\/a><\/li><\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">3. T\u1ea1i sao nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u l\u1ea1i quan tr\u1ecdng?<\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"783\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/nhan-thuc-thuong-hieu-la-muc-tieu-quan-trong-nhat.jpg\" alt=\"Nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ee5c ti\u00eau quan tr\u1ecdng nh\u1ea5t\" class=\"wp-image-30784\" title=\"Nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ee5c ti\u00eau quan tr\u1ecdng nh\u1ea5t\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/nhan-thuc-thuong-hieu-la-muc-tieu-quan-trong-nhat.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/nhan-thuc-thuong-hieu-la-muc-tieu-quan-trong-nhat-300x196.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/nhan-thuc-thuong-hieu-la-muc-tieu-quan-trong-nhat-768x501.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/div>\n\n\n\n<p>Theo <a href=\"https:\/\/annualmarketingreport.nielsen.com\/wp-content\/uploads\/sites\/16\/pdf\/full_report_1649855483_4140011690.pdf\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>B\u00e1o c\u00e1o c\u1ee7a Nielsen<\/strong><\/a> (2022), c\u00e1c Marketer c\u1ea1nh tranh nhau gay g\u1eaft trong vi\u1ec7c x\u00e2y d\u1ef1ng nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 c\u00f3 c\u01a1 h\u1ed9i l\u1edbn h\u01a1n trong vi\u1ec7c x\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c. V\u00e0 \u0111\u00e2y l\u00e0 3 l\u00fd do cho b\u1ea1n bi\u1ebft t\u1ea1i sao nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u l\u1ea1i quan tr\u1ecdng.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>Nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u th\u00fac \u0111\u1ea9y ni\u1ec1m tin<\/li><li>Nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u t\u1ea1o ra s\u1ef1 li\u00ean k\u1ebft<\/li><li>Nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u x\u00e2y d\u1ef1ng t\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u<\/li><\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">3.1. Nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u th\u00fac \u0111\u1ea9y ni\u1ec1m tin<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/nhan-thuc-thuong-hieu-thuc-day-niem-tin.jpg\" alt=\"Nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u th\u00fac \u0111\u1ea9y ni\u1ec1m tin\" class=\"wp-image-30785\" title=\"Nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u th\u00fac \u0111\u1ea9y ni\u1ec1m tin\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/nhan-thuc-thuong-hieu-thuc-day-niem-tin.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/nhan-thuc-thuong-hieu-thuc-day-niem-tin-300x157.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/nhan-thuc-thuong-hieu-thuc-day-niem-tin-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/div>\n\n\n\n<p>Trong m\u1ed9t th\u1ebf gi\u1edbi m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng d\u1ef1a v\u00e0o nghi\u00ean c\u1ee9u s\u00e2u r\u1ed9ng v\u00e0 \u00fd ki\u1ebfn \u200b\u200bc\u1ee7a nh\u1eefng ng\u01b0\u1eddi kh\u00e1c tr\u01b0\u1edbc khi mua h\u00e0ng, th\u00ec ni\u1ec1m tin v\u00e0o th\u01b0\u01a1ng hi\u1ec7u l\u00e0 t\u1ea5t c\u1ea3. Sau khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng g\u1eafn b\u00f3 v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n, h\u1ecd s\u1ebd c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng mua h\u00e0ng l\u1eb7p l\u1ea1i m\u00e0 \u00edt ho\u1eb7c kh\u00f4ng c\u1ea7n suy t\u00ednh tr\u01b0\u1edbc &#8211; \u0111i\u1ec1u n\u00e0y sau \u0111\u00f3 thu h\u1eb9p kho\u1ea3ng c\u00e1ch gi\u1eefa l\u00f2ng tin v\u00e0 s\u1ef1 trung th\u00e0nh.<\/p>\n\n\n\n<p>Hi\u1ec7n nay, c\u00f3 qu\u00e1 nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u c\u1ea1nh tranh, th\u00f4ng tin tr\u00e0n ng\u1eadp c\u1ea3 ti\u00eau c\u1ef1c v\u00e0 t\u00edch c\u1ef1c th\u00ec ni\u1ec1m tin v\u00e0o th\u01b0\u01a1ng hi\u1ec7u l\u00e0 t\u1ea5t c\u1ea3.<\/p>\n\n\n\n<p>Khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng tin v\u00e0o th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n, nhi\u1ec1u kh\u1ea3 n\u0103ng l\u1ea7n t\u1edbi h\u1ecd s\u1ebd quay l\u1ea1i mua h\u00e0ng m\u00e0 kh\u00f4ng c\u1ea7n suy ngh\u0129. Khi ni\u1ec1m tin \u0111\u00e3 \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng, kho\u1ea3ng c\u00e1ch \u0111i t\u1edbi s\u1ef1 trung th\u00e0nh kh\u00f4ng c\u00f2n xa.<\/p>\n\n\n\n<p>Khi b\u1ea1n x\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u \u0111\u00fang c\u00e1ch, ng\u01b0\u1eddi ti\u00eau d\u00f9ng ti\u1ebfp c\u1eadn v\u1edbi nhi\u1ec1u th\u00f4ng tin b\u1ea1n \u0111\u01b0a \u0111\u1ebfn, h\u1ecd d\u1ea7n hi\u1ec3u r\u00f5 b\u1ea1n h\u01a1n, t\u1eeb \u0111\u00f3 d\u1ec5 d\u00e0ng tin t\u01b0\u1edfng b\u1ea1n h\u01a1n.<\/p>\n\n\n\n<p><em>NOTE: \u0110i\u1ec1u n\u00e0y c\u0169ng gi\u00e1n ti\u1ebfp t\u00e1c \u0111\u1ed9ng n\u00e2ng cao hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch marketing.<\/em><\/p>\n\n\n<span style=\"--tl-form-height-m:523.594px;--tl-form-height-t:638.969px;--tl-form-height-d:638.969px;\" class=\"tl-placeholder-f-type-shortcode_38565 tl-preload-form\"><span><\/span><\/span>\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">3.2. Nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u t\u1ea1o ra s\u1ef1 li\u00ean k\u1ebft<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/07\/nhan-thuc-thuong-hieu-tao-ra-su-lien-ket.jpg\" alt=\"Nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u t\u1ea1o ra s\u1ef1 li\u00ean k\u1ebft\" class=\"wp-image-33182\" title=\"Nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u t\u1ea1o ra s\u1ef1 li\u00ean k\u1ebft\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/07\/nhan-thuc-thuong-hieu-tao-ra-su-lien-ket.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/07\/nhan-thuc-thuong-hieu-tao-ra-su-lien-ket-300x157.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/07\/nhan-thuc-thuong-hieu-tao-ra-su-lien-ket-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/div>\n\n\n\n<p>Khi b\u1ea1n \u0111au \u0111\u1ea7u, b\u1ea1n u\u1ed1ng Panadol. Khi b\u1ea1n kh\u00f4ng hi\u1ec3u \u0111i\u1ec1u g\u00ec, b\u1ea1n Google. Khi b\u1ea1n c\u1ea7n l\u00e0m k\u1ebf ho\u1ea1ch, b\u00e1o c\u00e1o, b\u1ea1n d\u00f9ng Excel.<\/p>\n\n\n\n<p>N\u00f3i \u0111\u01a1n gi\u1ea3n h\u01a1n, Panadol l\u00e0 thu\u1ed1c \u0111au \u0111\u1ea7u, Google l\u00e0 c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm, Excel l\u00e0 c\u00f4ng c\u1ee5 t\u1ea1o b\u1ea3ng bi\u1ec3u.<\/p>\n\n\n\n<p>\u0110\u00f3 l\u00e0 nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u. N\u00f3 li\u00ean k\u1ebft c\u00e1c h\u00e0nh \u0111\u1ed9ng v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m \/ th\u01b0\u01a1ng hi\u1ec7u c\u1ee5 th\u1ec3, t\u1eeb trong ti\u1ec1m th\u1ee9c khuy\u1ebfn kh\u00edch ch\u00fang ta thay thay th\u1ebf c\u00e1c t\u1eeb ng\u1eef th\u00f4ng d\u1ee5ng b\u1eb1ng c\u00e1c thu\u1eadt ng\u1eef c\u00f3 th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">3.3. Nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u x\u00e2y d\u1ef1ng t\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/nhan-thuc-thuong-hieu-xay-dung-tai-san-thuong-hieu.jpg\" alt=\"Nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u x\u00e2y d\u1ef1ng t\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u\" class=\"wp-image-30789\" title=\"Nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u x\u00e2y d\u1ef1ng t\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/nhan-thuc-thuong-hieu-xay-dung-tai-san-thuong-hieu.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/nhan-thuc-thuong-hieu-xay-dung-tai-san-thuong-hieu-300x157.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/nhan-thuc-thuong-hieu-xay-dung-tai-san-thuong-hieu-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/div>\n\n\n\n<p><a href=\"https:\/\/www.saokim.com.vn\/en\/blog\/xay-dung-thuong-hieu\/tai-san-thuong-hieu-la-gi\/\"><strong>T\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a> (Brand Equity) m\u00f4 t\u1ea3 gi\u00e1 tr\u1ecb c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh b\u1edfi tr\u1ea3i nghi\u1ec7m c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 nh\u1eadn th\u1ee9c chung v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u. Tr\u1ea3i nghi\u1ec7m v\u00e0 nh\u1eadn th\u1ee9c t\u00edch c\u1ef1c t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1edbi gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u t\u00edch c\u1ef1c v\u00e0 ng\u01b0\u1ee3c l\u1ea1i.<\/p>\n\n\n\n<p>Khi th\u01b0\u01a1ng hi\u1ec7u t\u00edch c\u1ef1c:<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>C\u00f3 th\u1ec3 \u0111\u1ecbnh gi\u00e1 cao h\u01a1n do gi\u00e1 tr\u1ecb c\u1ea3m nh\u1eadn cao h\u01a1n<\/li><li>Gi\u00e1 c\u1ed5 phi\u1ebfu cao h\u01a1n<\/li><li>Kh\u1ea3 n\u0103ng m\u1edf r\u1ed9ng kinh doanh t\u1ed1t h\u01a1n<\/li><li>T\u00e1c \u0111\u1ed9ng x\u00e3 h\u1ed9i l\u1edbn h\u01a1n<\/li><\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>V\u00e0 b\u1eb1ng c\u00e1ch x\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, li\u00ean t\u1ee5c qu\u1ea3ng b\u00e1 nh\u1eefng tr\u1ea3i nghi\u1ec7m t\u00edch c\u1ef1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u, b\u1ea1n c\u00f3 th\u1ec3 thi\u1ebft l\u1eadp v\u00e0 l\u00e0m t\u0103ng t\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>Khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00e3 bi\u1ebft \u0111\u1ebfn m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u, h\u1ecd b\u1eaft \u0111\u1ea7u nh\u1eadn ra logo, h\u00ecnh \u1ea3nh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3 gi\u1eefa ph\u1ed1 x\u00e1, h\u1ecd t\u00ecm ki\u1ebfm t\u00ean th\u01b0\u01a1ng hi\u1ec7u th\u00f4ng qua facebook, google \u0111\u1ec3 mua h\u00e0ng. H\u1ecd b\u1eaft \u0111\u1ea7u th\u00edch th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3 h\u01a1n c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c v\u00e0 mu\u1ed1n truy\u1ec1n c\u1ea3m h\u1ee9ng cho gia \u0111\u00ecnh v\u00e0 b\u1ea1n b\u00e8 c\u1ee7a h\u1ecd n\u1ebfu c\u00f3 tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u t\u1ed1t.<\/p>\n\n\n\n<p>\u0110\u00f3 ch\u00ednh l\u00e0 l\u00fd do t\u1ea1i sao nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u r\u1ea5t quan tr\u1ecdng. Nh\u1eadn th\u1ee9c thi\u1ebft l\u1eadp ni\u1ec1m tin, t\u1ea1o ra c\u00e1c li\u00ean k\u1ebft t\u00edch c\u1ef1c v\u00e0 x\u00e2y d\u1ef1ng t\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u v\u00f4 gi\u00e1 cho ph\u00e9p th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u1edf v\u1ecb tr\u00ed \u01b0u ti\u00ean.<\/p>\n\n\n\n<p><em>&gt; \u0110\u1ecdc th\u00eam: C\u00e1ch thi\u1ebft k\u1ebf <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/trai-nghiem-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a> t\u1ed1t<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">4. 4 Chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u<\/h2>\n\n\n\n<p>X\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c kh\u00f4ng ph\u1ea3i c\u00f4ng vi\u1ec7c ho\u00e0n th\u00e0nh m\u1ed9t s\u1edbm m\u1ed9t chi\u1ec1u. N\u00f3 c\u0169ng kh\u00f4ng ph\u1ea3i ch\u1ea1y xong m\u1ed9t chi\u1ebfn d\u1ecbch qu\u1ea3ng b\u00e1 l\u00e0 th\u00f4i.<\/p>\n\n\n\n<p>Nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh l\u00e0 k\u1ebft qu\u1ea3 r\u1ea5t nhi\u1ec1u n\u1ed7 l\u1ef1c, duy tr\u00ec t\u1eeb ng\u00e0y n\u00e0y sang ng\u00e0y kh\u00e1c ngo\u00e0i vi\u1ec7c b\u00e1n \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m.<\/p>\n\n\n\n<p>N\u1ebfu b\u1ea1n ch\u1ec9 mu\u1ed1n x\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c b\u1eb1ng m\u1ed9t v\u00e0i chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m tr\u00ean facebook, google th\u00ec ch\u1ec9 c\u00f3 hi\u1ec7u qu\u1ea3 nh\u1ea5t th\u1eddi. Khi \u0111\u00f3, b\u1ea1n t\u1eadp trung h\u01a1n v\u00e0o s\u1ea3n ph\u1ea9m, ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u0169ng t\u1eadp trung h\u01a1n v\u00e0o s\u1ea3n ph\u1ea9m.<\/p>\n\n\n\n<p>K\u1ebft qu\u1ea3 l\u00e0 kh\u00f4ng c\u00f3 t\u00e1c \u0111\u1ed9ng n\u00e0o kh\u00e1c ngo\u00e0i vi\u1ec7c b\u00e1n h\u00e0ng.<\/p>\n\n\n\n<p>Do \u0111\u00f3, d\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 thi\u1ebft l\u1eadp n\u1ec1n t\u1ea3ng nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u v\u1eefng ch\u1eafc v\u00e0 t\u1ea1o t\u00e1c \u0111\u1ed9ng l\u00e2u d\u00e0i v\u1edbi kh\u00e1n gi\u1ea3 m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>Nh\u00e2n c\u00e1ch h\u00f3a th\u01b0\u01a1ng hi\u1ec7u<\/li><li>X\u00e3 h\u1ed9i h\u00f3a<\/li><li>K\u1ec3 chuy\u1ec7n<\/li><li>L\u00e0m cho vi\u1ec7c chia s\u1ebb tr\u1edf n\u00ean d\u1ec5 d\u00e0ng<\/li><\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">4.1. Nh\u00e2n c\u00e1ch h\u00f3a th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/cach-xay-dung-nhan-thuc-thuong-hieu-1-nhan-cach-hoa-thuong-hieu.jpg\" alt=\"C\u00e1ch x\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u - Nh\u00e2n c\u00e1ch h\u00f3a th\u01b0\u01a1ng hi\u1ec7u\" class=\"wp-image-30792\" title=\"C\u00e1ch x\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u - Nh\u00e2n c\u00e1ch h\u00f3a th\u01b0\u01a1ng hi\u1ec7u\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/cach-xay-dung-nhan-thuc-thuong-hieu-1-nhan-cach-hoa-thuong-hieu.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/cach-xay-dung-nhan-thuc-thuong-hieu-1-nhan-cach-hoa-thuong-hieu-300x157.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/cach-xay-dung-nhan-thuc-thuong-hieu-1-nhan-cach-hoa-thuong-hieu-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/div>\n\n\n\n<p>\u0110\u1eb7c \u0111i\u1ec3m ti\u1ebfn h\u00f3a t\u1ef1 nhi\u00ean khi\u1ebfn ch\u00fang ta ghi nh\u1edb m\u1ed9t ai \u0111\u00f3 d\u1ec5 d\u00e0ng h\u01a1n m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>H\u00e3y th\u1eed ngh\u0129 xem, khi quen m\u1ed9t ng\u01b0\u1eddi b\u1ea1n m\u1edbi, b\u1ea1n mu\u1ed1n bi\u1ebft g\u00ec v\u1ec1 h\u1ecd? \u0110\u1ea7u ti\u00ean c\u00f3 ph\u1ea3i l\u00e0 t\u00ean, tu\u1ed5i, l\u00e0m vi\u1ec7c \u1edf \u0111\u00e2u, h\u1ecd c\u00f3 s\u1edf th\u00edch g\u00ec\u2026 Gi\u1ecdng n\u00f3i c\u1ee7a h\u1ecd nh\u01b0 th\u1ebf n\u00e0o v\u00e0 h\u1ecd th\u00edch n\u00f3i v\u1ec1 \u0111i\u1ec1u g\u00ec?<\/p>\n\n\n\n<p>V\u00e0 ch\u1eafc ch\u1eafn, m\u1ed9t ng\u01b0\u1eddi c\u00f3 t\u00ednh c\u00e1ch \u0111\u1eb7c bi\u1ec7t s\u1ebd khi\u1ebfn b\u1ea1n d\u1ec5 nh\u1edb h\u01a1n.<\/p>\n\n\n\n<p>Th\u01b0\u01a1ng hi\u1ec7u c\u0169ng v\u1eady.<\/p>\n\n\n\n<p>\u0110\u00e2y l\u00e0 nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m m\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n n\u00ean x\u00e1c \u0111\u1ecbnh v\u00e0 qu\u1ea3ng b\u00e1. \u0110\u1ec3 t\u1ea1o ra t\u00e1c \u0111\u1ed9ng v\u1edbi kh\u00e1n gi\u1ea3, b\u1ea1n ph\u1ea3i x\u00e1c \u0111\u1ecbnh m\u00ecnh kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t c\u00f4ng ty b\u00e1n h\u00e0ng.<\/p>\n\n\n\n<p><em>NOTE: Tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi &#8220;B\u1ea1n g\u1eb7p ng\u01b0\u1eddi b\u1ea1n m\u1edbi khi n\u00e0o?&#8221; s\u1ebd cho b\u1ea1n bi\u1ebft \u00fd t\u01b0\u1edfng th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n xu\u1ea5t hi\u1ec7n \u1edf \u0111\u00e2u, nh\u01b0 th\u1ebf n\u00e0o?<\/em><\/p>\n\n\n\n<p>\u0110\u1ecdc th\u00eam:<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.saokim.com.vn\/en\/blog\/xay-dung-thuong-hieu\/tinh-cach-thuong-hieu-la-gi-lam-the-nao-de-xac-dinh-tinh-cach-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>T\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a><\/li><li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/hinh-mau-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>H\u00ecnh m\u1eabu th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a><\/li><li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/mascot-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Linh v\u1eadt th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a><\/li><\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">4.2. X\u00e3 h\u1ed9i h\u00f3a<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/cach-xay-dung-nhan-thuc-thuong-hieu-2-xa-hoi-hoa-xay-dung-cac-moi-quan-he.jpg\" alt=\"C\u00e1ch x\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u - X\u00e3 h\u1ed9i h\u00f3a, x\u00e2y d\u1ef1ng c\u00e1c m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1n gi\u1ea3 m\u1ee5c ti\u00eau\" class=\"wp-image-30794\" title=\"C\u00e1ch x\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u - X\u00e3 h\u1ed9i h\u00f3a, x\u00e2y d\u1ef1ng c\u00e1c m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1n gi\u1ea3 m\u1ee5c ti\u00eau\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/cach-xay-dung-nhan-thuc-thuong-hieu-2-xa-hoi-hoa-xay-dung-cac-moi-quan-he.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/cach-xay-dung-nhan-thuc-thuong-hieu-2-xa-hoi-hoa-xay-dung-cac-moi-quan-he-300x157.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/cach-xay-dung-nhan-thuc-thuong-hieu-2-xa-hoi-hoa-xay-dung-cac-moi-quan-he-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/div>\n\n\n\n<p>T\u1ea5t c\u1ea3 ch\u00fang ta h\u01b0\u1edfng l\u1ee3i t\u1eeb vi\u1ec7c ti\u1ebfp x\u00fac x\u00e3 h\u1ed9i, x\u00e2y d\u1ef1ng c\u00e1c m\u1ed1i quan h\u1ec7, d\u00e0nh th\u1eddi gian cho nhau, gi\u00fap \u0111\u1ee1 nhau, gi\u1ea3i tr\u00ed c\u00f9ng nhau. \u0110\u00f3 l\u00e0 c\u00e1ch ch\u00fang ta k\u1ebft n\u1ed1i, h\u1ecdc h\u1ecfi v\u00e0 \u0111\u01b0\u1ee3c ng\u01b0\u1eddi kh\u00e1c bi\u1ebft \u0111\u1ebfn (nh\u1eadn th\u1ee9c).<\/p>\n\n\n\n<p>T\u01b0\u01a1ng t\u1ef1, th\u01b0\u01a1ng hi\u1ec7u c\u0169ng nh\u01b0 v\u1eady. N\u1ebfu b\u1ea1n ch\u1ec9 c\u1ed1 g\u1eafng k\u1ebft n\u1ed1i \u0111\u1ec3 b\u00e1n h\u00e0ng th\u00ec b\u1ea1n s\u1ebd kh\u00f4ng nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u s\u1ef1 \u1ee7ng h\u1ed9, b\u1ea1n s\u1ebd kh\u00f4ng tr\u1edf th\u00e0nh b\u1ea1n c\u1ee7a h\u1ecd v\u00e0 cu\u1ed1i c\u00f9ng h\u1ecd c\u00f3 th\u1ec3 kh\u00f4ng \u0111\u1ed3ng h\u00e0nh c\u00f9ng b\u1ea1n trong l\u00fac kh\u00f3 kh\u0103n.<\/p>\n\n\n\n<p>\u0110\u1ec3 n\u00e2ng cao nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, b\u1ea1n ph\u1ea3i tham gia v\u00e0o x\u00e3 h\u1ed9i. \u0110\u0103ng t\u1ea3i tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i v\u1ec1 nh\u1eefng th\u1ee9 kh\u00f4ng li\u00ean quan tr\u1ef1c ti\u1ebfp \u0111\u1ebfn s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>B\u1ea1n c\u1ea7n ph\u1ea3i t\u0103ng t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng, tr\u1ea3 l\u1eddi comment, n\u00f3i v\u1ec1 s\u1edf th\u00edch, l\u1ed1i s\u1ed1ng\u2026 \u0110i\u1ec1u n\u00e0y gi\u00fap th\u01b0\u01a1ng hi\u1ec7u x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh gi\u1ed1ng con ng\u01b0\u1eddi h\u01a1n l\u00e0 m\u1ed9t c\u00f4ng ty \u0111ang c\u1ed1 g\u1eafng ki\u1ec1m ti\u1ec1n.<\/p>\n\n\n\n<p>Theo <a href=\"https:\/\/www.webershandwick.com\/uploads\/news\/files\/NA_SocialBrand_ExecSummary.pdf\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>nghi\u00ean c\u1ee9u c\u1ee7a Webershandwick<\/strong><\/a>, h\u01a1n 50% danh ti\u1ebfng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ebfn t\u1eeb s\u1ef1 h\u00f2a \u0111\u1ed3ng tr\u1ef1c tuy\u1ebfn. X\u00e3 h\u1ed9i h\u00f3a th\u00fac \u0111\u1ea9y nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u l\u00ean t\u1ea7m cao h\u01a1n vi\u1ec7c &#8220;\u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn&#8221;.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">4.3. K\u1ec3 chuy\u1ec7n<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/cach-xay-dung-nhan-thuc-thuong-hieu-3-ke-chuyen.jpg\" alt=\"C\u00e1ch x\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u - K\u1ec3 chuy\u1ec7n\" class=\"wp-image-30795\" title=\"C\u00e1ch x\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u - K\u1ec3 chuy\u1ec7n\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/cach-xay-dung-nhan-thuc-thuong-hieu-3-ke-chuyen.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/cach-xay-dung-nhan-thuc-thuong-hieu-3-ke-chuyen-300x157.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/cach-xay-dung-nhan-thuc-thuong-hieu-3-ke-chuyen-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/div>\n\n\n\n<p>K\u1ec3 chuy\u1ec7n l\u00e0 m\u1ed9t chi\u1ebfn thu\u1eadt marketing c\u1ef1c k\u1ef3 m\u1ea1nh m\u1ebd, cho d\u00f9 b\u1ea1n \u0111ang l\u00e0m marketing cho s\u1ea3n ph\u1ea9m hay qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<p>B\u1edfi v\u00ec c\u00e2u chuy\u1ec7n mang v\u1ed1n d\u1ec5 \u0111i v\u00e0o t\u00e2m tr\u00ed h\u01a1n.<\/p>\n\n\n\n<p>Th\u1ebf n\u00ean, t\u1ea1o ra m\u1ed9t c\u00e2u chuy\u1ec7n xung quanh th\u01b0\u01a1ng hi\u1ec7u s\u1ebd nh\u00e2n c\u00e1ch h\u00f3a th\u01b0\u01a1ng hi\u1ec7u v\u00e0 mang l\u1ea1i chi\u1ec1u s\u00e2u cho th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>C\u00f9ng v\u1edbi \u0111\u00f3, \u0111an xen th\u01b0\u01a1ng hi\u1ec7u\/ s\u1ea3n ph\u1ea9m (hay th\u1ee7 thu\u1eadt marketing) trong c\u00e2u chuy\u1ec7n khi\u1ebfn ng\u01b0\u1eddi nghe d\u1ec5 d\u00e0ng ch\u1ea5p nh\u1eadn h\u01a1n, ghi nh\u1edb l\u00e2u h\u01a1n.<\/p>\n\n\n\n<p>B\u1ea1n c\u00f3 th\u1ec3 k\u1ec3 v\u1ec1 b\u1ea5t c\u1ee9 th\u1ee9 g\u00ec, mi\u1ec5n l\u00e0 n\u00f3 li\u00ean quan v\u00e0 \u0111\u00fang \u0111\u1eafn. \u0110\u00f3 c\u00f3 th\u1ec3 l\u00e0 c\u00e2u chuy\u1ec7n kh\u1edfi nghi\u1ec7p, c\u00e2u chuy\u1ec7n nh\u00e0 s\u00e1ng l\u1eadp, c\u00e2u chuy\u1ec7n b\u00e1n h\u00e0ng kh\u00f3 kh\u0103n hay c\u00e2u chuy\u1ec7n vui v\u1ebb t\u1ea1i v\u0103n ph\u00f2ng.<\/p>\n\n\n\n<p>M\u1ecdi ng\u01b0\u1eddi th\u00edch nghe k\u1ec3 chuy\u1ec7n, th\u00edch bu\u00f4n chuy\u1ec7n v\u00e0 \u0111\u00f3 l\u00e0 th\u00f3i quen, l\u00e0 b\u1ea3n ch\u1ea5t. H\u00e3y \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n h\u00f2a m\u00ecnh v\u00e0o \u0111\u00f3, k\u1ec3 cho h\u1ecd nh\u1eefng \u0111i\u1ec1u h\u1ecd mu\u1ed1n nghe (b\u1ea1n mu\u1ed1n k\u1ec3) \u0111\u1ec3 gia t\u0103ng \u0111\u00e1ng k\u1ec3 nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">4.4. L\u00e0m cho vi\u1ec7c chia s\u1ebb tr\u1edf n\u00ean d\u1ec5 d\u00e0ng<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/cach-xay-dung-nhan-thuc-thuong-hieu-4-lam-cho-viec-chia-se-tro-nen-de-dang.jpg\" alt=\"C\u00e1ch x\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u - L\u00e0m cho vi\u1ec7c chia s\u1ebb tr\u1edf n\u00ean d\u1ec5 d\u00e0ng\" class=\"wp-image-30796\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/cach-xay-dung-nhan-thuc-thuong-hieu-4-lam-cho-viec-chia-se-tro-nen-de-dang.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/cach-xay-dung-nhan-thuc-thuong-hieu-4-lam-cho-viec-chia-se-tro-nen-de-dang-300x157.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/cach-xay-dung-nhan-thuc-thuong-hieu-4-lam-cho-viec-chia-se-tro-nen-de-dang-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>Cho d\u00f9 l\u0129nh v\u1ef1c c\u1ee7a b\u1ea1n l\u00e0 g\u00ec, s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n ra sao hay chi\u1ebfn l\u01b0\u1ee3c marketing nh\u01b0 th\u1ebf n\u00e0o, h\u00e3y gi\u00fap kh\u00e1n gi\u1ea3 c\u1ee7a b\u1ea1n d\u1ec5 d\u00e0ng b\u1ea5m n\u00fat chia s\u1ebb.<\/p>\n\n\n\n<p>V\u1ec1 m\u1eb7t k\u1ef9 thu\u1eadt, t\u1ed1i thi\u1ec3u ph\u1ea3i thi\u1ebft k\u1ebf c\u00e1c n\u00fat chia s\u1ebb n\u1ed5i b\u1eadt, d\u1ec5 th\u1ef1c hi\u1ec7n.<\/p>\n\n\n\n<p>Ngo\u00e0i ra, n\u1ed9i dung c\u1ee7a b\u1ea1n ph\u1ea3i \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf khi\u1ebfn h\u1ecd \u00edt c\u00e2n nh\u1eafc khi chia s\u1ebb, kh\u00f4ng \u0111\u00f2i h\u1ecfi ti\u1ec1n b\u1ea1c hay tr\u00e1ch nhi\u1ec7m, v\u00ed d\u1ee5:<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>H\u1eefu \u00edch cao<\/li><li>D\u1ec5 hi\u1ec3u\/ d\u1ec5 th\u1ef1c hi\u1ec7n<\/li><li>\u0110\u01b0\u1ee3c ch\u1ee9ng th\u1ef1c<\/li><li>Kh\u00f4ng nh\u1ea1y c\u1ea3m<\/li><li>\u0110\u1ed9c \u0111\u00e1o<\/li><li>\u2026<\/li><\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Kh\u00f4ng quan tr\u1ecdng n\u00f3 l\u00e0 g\u00ec, mi\u1ec5n l\u00e0 c\u00f3 th\u1ec3 chia s\u1ebb d\u1ec5 d\u00e0ng.<\/p>\n\n\n\n<p>B\u1edfi v\u00ec, \u0111\u1ec3 kh\u00e1ch h\u00e0ng n\u00f3i v\u1ec1 m\u00ecnh, thay m\u00ecnh truy\u1ec1n b\u00e1 (hay marketing truy\u1ec1n mi\u1ec7ng) l\u00e0 c\u00e1ch hi\u1ec7u qu\u1ea3 nh\u1ea5t \u0111\u1ec3 x\u00e2y d\u1ef1ng l\u00f2ng tin v\u00e0 nh\u1eadn th\u1ee9c. N\u1ebfu ai \u0111\u00f3 th\u1ea5y b\u1ea1n b\u00e8 hay ng\u01b0\u1eddi th\u00e2n \u0111ang d\u00f9ng s\u1ea3n ph\u1ea9m n\u00e0o, h\u1ecd s\u1ebd ch\u00fa \u00fd \u0111\u1ebfn s\u1ea3n ph\u1ea9m v\u00e0 th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3.<\/p>\n\n\n\n<p>V\u00e0 cu\u1ed1i c\u00f9ng, nh\u1eadn th\u1ee9c quy\u1ebft \u0111\u1ecbnh \u0111\u1ebfn h\u00e0nh vi.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>\u0110\u0103ng k\u00fd \u0111\u1ec3 nh\u1eadn nh\u1eefng n\u1ed9i dung hay nh\u1ea5t, m\u1edbi nh\u1ea5t v\u1ec1 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p t\u1eeb Sao Kim Branding<\/strong><\/p>\n\n\n\n<div class=\"tnp tnp-subscription\">\n<form method=\"post\" action=\"https:\/\/www.saokim.com.vn\/en\/?na=s\" target=\"_blank\">\n\n<input type=\"hidden\" name=\"nlang\" value=\"\"><div class=\"tnp-field tnp-field-firstname\"><label for=\"tnp-1\">T\u00ean<\/label>\n<input class=\"tnp-name\" type=\"text\" name=\"nn\" id=\"tnp-1\" value=\"\" required=\"\"><\/div>\n<div class=\"tnp-field tnp-field-email\"><label for=\"tnp-2\">Email<\/label>\n<input class=\"tnp-email\" type=\"email\" name=\"ne\" id=\"tnp-2\" value=\"\" required=\"\"><\/div>\n<div class=\"tnp-field tnp-field-button\"><input class=\"tnp-submit\" type=\"submit\" value=\"\u0110\u0103ng k\u00fd nh\u1eadn th\u00f4ng tin\">\n<\/div>\n<\/form>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">5. 10 C\u00e1ch x\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u<\/h2>\n\n\n\n<p>\u1ede ph\u1ea7n tr\u00ean, b\u1ea1n \u0111\u00e3 bi\u1ebft c\u00e1ch b\u1eaft \u0111\u1ea7u \u0111\u1ec3 x\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u \u0111\u00fang c\u00e1ch ngay t\u1eeb \u0111\u1ea7u. \u1ede ph\u1ea7n n\u00e0y, h\u00e3y \u0111i v\u00e0o th\u1ef1c t\u1ebf h\u01a1n v\u1edbi m\u1ed9t s\u1ed1 chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u \u0111\u01a1n gi\u1ea3n nh\u01b0ng hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>\u0110\u0103ng t\u1ea3i n\u1ed9i dung tr\u00ean website, fanpage, group kh\u00e1c<\/li><li>H\u1ee3p t\u00e1c truy\u1ec1n th\u00f4ng<\/li><li>Xu\u1ea5t hi\u1ec7n kh\u1eafp n\u01a1i<\/li><li>Thu\u00ea ng\u01b0\u1eddi c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng<\/li><li>Ch\u1ecdn h\u00ecnh \u1ea3nh \u0111\u1ea1i di\u1ec7n<\/li><li>T\u1ea1o slogan ng\u1eafn g\u1ecdn, h\u1ea5p d\u1eabn<\/li><li>Email Marketing<\/li><li>SEO Maps<\/li><li>SEO Website<\/li><\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">5.1. \u0110\u0103ng t\u1ea3i n\u1ed9i dung tr\u00ean Website, Fanpage, Group kh\u00e1c<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"966\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/chien-luoc-xay-dung-nhan-thuc-thuong-hieu-1.jpg\" alt=\"Chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u - 1\" class=\"wp-image-30800\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/chien-luoc-xay-dung-nhan-thuc-thuong-hieu-1.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/chien-luoc-xay-dung-nhan-thuc-thuong-hieu-1-300x242.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/chien-luoc-xay-dung-nhan-thuc-thuong-hieu-1-768x618.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>BAEMIN Vietnam t\u1ea1o n\u1ed9i dung s\u00e1ng t\u1ea1o, \u0111\u0103ng tr\u00ean Brands Vietnam<\/em><\/p>\n\n\n\n<p>\u0110\u0103ng t\u1ea3i n\u1ed9i dung l\u00ean tr\u00ean website, Fanpage, Group kh\u00e1c (m\u00e0 b\u1ea1n kh\u00f4ng s\u1edf h\u1eefu) l\u00e0 m\u1ed9t trong nh\u1eefng c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 x\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>B\u1ea1n c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn ra c\u00e1c website, fanpage, group c\u00f3 \u0111\u1ed1i t\u01b0\u1ee3ng chung m\u00e0 b\u1ea1n h\u01b0\u1edbng t\u1edbi, l\u00ean danh s\u00e1ch v\u00e0 g\u1eedi y\u00eau c\u1ea7u b\u00e1o gi\u00e1.<\/p>\n\n\n\n<p>C\u00e1c website kh\u00e1c bao g\u1ed3m: B\u00e1o \u0111i\u1ec7n t\u1eed, website c\u00f9ng ng\u00e0nh, website li\u00ean quan, \u2026 ho\u1eb7c website v\u1ec7 tinh c\u1ee7a ch\u00ednh b\u1ea1n qu\u1ea3n l\u00fd.<\/p>\n\n\n\n<p>T\u00f9y thu\u1ed9c ng\u00e2n s\u00e1ch m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn c\u00e1c danh s\u00e1ch website kh\u00e1c nhau \u0111\u1ec3 mang l\u1ea1i k\u1ebft qu\u1ea3 ph\u00f9 h\u1ee3p.<\/p>\n\n\n\n<p>B\u1eb1ng c\u00e1ch n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng kh\u00e1n gi\u1ea3 c\u1ee7a website \u0111\u00f3, th\u00f4ng qua uy t\u00edn c\u1ee7a website \u0111\u00f3 \u0111\u1ec3 n\u00f3i v\u1ec1 ch\u00ednh th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n, \u0111\u1ed3ng th\u1eddi cung c\u1ea5p n\u1ed9i dung h\u1eefu \u00edch v\u00e0 ph\u00f9 h\u1ee3p.<\/p>\n\n\n\n<p>\u0110i\u1ec1u quan tr\u1ecdng lu\u00f4n ph\u1ea3i nh\u1edb \u0111\u00f3 l\u00e0 x\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c v\u1edbi b\u00e1n h\u00e0ng. Th\u1ebf n\u00ean c\u1ed1 g\u1eafng t\u1ea1o ra nh\u1eadn th\u1ee9c t\u00edch c\u1ef1c th\u00f4ng qua c\u00e1c n\u1ed9i dung ph\u00f9 h\u1ee3p, \u0111\u1eebng qu\u1ea3ng c\u00e1o \u00e9p bu\u1ed9c.<\/p>\n\n\n\n<p><em>\u0110\u1ecdc th\u00eam: M\u1eabu <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/ngan-sach-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>ng\u00e2n s\u00e1ch Marketing<\/strong><\/a> \u0111\u1ec3 bi\u1ebft c\u00e1ch ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch hi\u1ec7u qu\u1ea3<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">5.2. H\u1ee3p t\u00e1c truy\u1ec1n th\u00f4ng<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"966\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/chien-luoc-xay-dung-nhan-thuc-thuong-hieu-2.jpg\" alt=\"Chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u - H\u1ee3p t\u00e1c truy\u1ec1n th\u00f4ng\" class=\"wp-image-30801\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/chien-luoc-xay-dung-nhan-thuc-thuong-hieu-2.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/chien-luoc-xay-dung-nhan-thuc-thuong-hieu-2-300x242.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/chien-luoc-xay-dung-nhan-thuc-thuong-hieu-2-768x618.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><em>Baemin h\u1ee3p t\u00e1c v\u1edbi Momo \u0111\u1ec3 c\u00f9ng x\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u, t\u0103ng hi\u1ec7u qu\u1ea3 kinh doanh<\/em><\/p>\n\n\n\n<p>H\u1ee3p t\u00e1c truy\u1ec1n th\u00f4ng l\u00e0 c\u00e1ch x\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c hi\u1ec7u qu\u1ea3 cao. B\u1ea1n c\u00f3 th\u1ec3 l\u00ean danh s\u00e1ch c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c c\u00f3 th\u1ec3 b\u1ed5 tr\u1ee3 cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n (ho\u1eb7c ng\u01b0\u1ee3c l\u1ea1i) v\u00e0 h\u1ee3p t\u00e1c l\u00e0m truy\u1ec1n th\u00f4ng v\u1edbi h\u1ecd.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5, c\u00f4ng ty m\u00f4i gi\u1edbi b\u1ea5t \u0111\u1ed9ng s\u1ea3n c\u00f3 th\u1ec3 h\u1ee3p t\u00e1c v\u1edbi ng\u00e2n h\u00e0ng \u0111\u1ec3 c\u00f9ng l\u00e0m truy\u1ec1n th\u00f4ng. Ho\u1eb7c h\u1ee3p t\u00e1c v\u1edbi c\u00f4ng ty thi\u1ebft k\u1ebf n\u1ed9i th\u1ea5t.<\/p>\n\n\n\n<p>B\u1eb1ng c\u00e1ch k\u1ebft h\u1ee3p v\u1edbi nhau, b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o c\u00e1c s\u1ef1 ki\u1ec7n v\u00e0 xu\u1ea5t hi\u1ec7n c\u00f9ng nhau, b\u1ea3o tr\u1ee3 cho nhau, chia s\u1ebb \u01b0u \u0111\u00e3i th\u00e0nh vi\u00ean m\u1edf r\u1ed9ng h\u01a1n t\u1eadp kh\u00e1ch h\u00e0ng. T\u1eeb \u0111\u00f3 t\u0103ng g\u1ea5p 2, g\u1ea5p 3 l\u1ea7n hi\u1ec7u qu\u1ea3 truy\u1ec1n th\u00f4ng.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u0110\u1ecdc th\u00eam:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>C\u00e1ch l\u1eadp <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/7-buoc-lap-ke-hoach-truyen-thong-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>K\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a><\/li><li>M\u1eabu <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/ke-hoach-truyen-thong-marketing-tich-hop-imc\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>K\u1ebf ho\u1ea1ch Truy\u1ec1n th\u00f4ng Marketing t\u00edch h\u1ee3p<\/strong><\/a><\/li><\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">5.3. Xu\u1ea5t hi\u1ec7n kh\u1eafp m\u1ecdi n\u01a1i<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"966\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/chien-luoc-xay-dung-nhan-thuc-thuong-hieu-3.jpg\" alt=\"Chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u - 3 - Xu\u1ea5t hi\u1ec7n kh\u1eafp m\u1ecdi n\u01a1i\" class=\"wp-image-30802\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/chien-luoc-xay-dung-nhan-thuc-thuong-hieu-3.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/chien-luoc-xay-dung-nhan-thuc-thuong-hieu-3-300x242.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/chien-luoc-xay-dung-nhan-thuc-thuong-hieu-3-768x618.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/div>\n\n\n\n<p>\u0110\u1ec3 th\u01b0\u01a1ng hi\u1ec7u xu\u1ea5t hi\u1ec7n kh\u1eafp m\u1ecdi n\u01a1i b\u1ea1n c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n b\u1eb1ng c\u00e1c ph\u01b0\u01a1ng ph\u00e1p mi\u1ec5n ph\u00ed ho\u1eb7c tr\u1ea3 ph\u00ed.<\/p>\n\n\n\n<p>2 Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y c\u00f3 \u01b0u \u0111i\u1ec3m v\u00e0 nh\u01b0\u1ee3c \u0111i\u1ec3m ri\u00eang, t\u00f4i khuy\u00ean b\u1ea1n n\u00ean k\u1ebft h\u1ee3p c\u1ea3 2 \u0111\u1ec3 gi\u1ea3m chi ph\u00ed v\u00e0 t\u0103ng hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n<p>Qu\u1ea3ng c\u00e1o \u0111\u1ec3 xu\u1ea5t hi\u1ec7n kh\u1eafp m\u1ecdi n\u01a1i c\u00f3 th\u1ec3 t\u1ed1n k\u00e9m nh\u01b0ng v\u1edbi c\u00e1c c\u00f4ng c\u1ee5 Digital Marketing, b\u1ea1n c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u v\u1edbi b\u1ea5t k\u1ef3 ng\u00e2n s\u00e1ch n\u00e0o.<\/p>\n\n\n\n<p>Tuy nhi\u00ean, nh\u01b0 \u0111\u00e3 n\u00f3i, x\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u l\u00e0 c\u00e2u chuy\u1ec7n kh\u00e1c v\u1edbi b\u00e1n h\u00e0ng. Do \u0111\u00f3, d\u00f9 s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 qu\u1ea3ng c\u00e1o b\u1ea1n v\u1eabn n\u00ean gi\u1eef m\u1ee5c ti\u00eau x\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c.<\/p>\n\n\n\n<p>N\u1ebfu ng\u00e2n s\u00e1ch c\u1ee7a b\u1ea1n r\u1ed9ng h\u01a1n, c\u00f3 th\u1ec3 c\u00e2n nh\u1eafc c\u00e1c h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o kh\u00e1c nh\u01b0 billboard, TVC, \u2026<\/p>\n\n\n\n<p><em>\u0110\u1ecdc th\u00eam: <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/pr-online-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>PR Online l\u00e0 g\u00ec<\/strong><\/a>?<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">5.4. Thu\u00ea ng\u01b0\u1eddi c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"966\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/chien-luoc-xay-dung-nhan-thuc-thuong-hieu-4.jpg\" alt=\"Chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u - 4 - Thu\u00ea ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng\" class=\"wp-image-30803\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/chien-luoc-xay-dung-nhan-thuc-thuong-hieu-4.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/chien-luoc-xay-dung-nhan-thuc-thuong-hieu-4-300x242.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/chien-luoc-xay-dung-nhan-thuc-thuong-hieu-4-768x618.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/div>\n\n\n\n<p>Thu\u00ea m\u1ed9t g\u01b0\u01a1ng m\u1eb7t n\u1ed5i ti\u1ebfng l\u00e0m \u0111\u1ea1i s\u1ee9 th\u01b0\u01a1ng hi\u1ec7u tr\u01b0\u1edbc \u0111\u00e2y c\u00f3 th\u1ec3 t\u1ed1n k\u00e9m. Nh\u01b0ng v\u1edbi c\u00e1c n\u1ec1n t\u1ea3ng cung c\u1ea5p influencer (ng\u01b0\u1eddi c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng), b\u1ea1n c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn nh\u1eefng ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng ph\u00f9 h\u1ee3p \u0111\u1ec3 qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u d\u1ec5 d\u00e0ng.<\/p>\n\n\n\n<p>B\u1eb1ng c\u00e1ch th\u00f4ng qua ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng, th\u01b0\u01a1ng hi\u1ec7u mang l\u1ea1i c\u1ea3m gi\u00e1c th\u00e2n thu\u1ed9c h\u01a1n, t\u1eadn d\u1ee5ng m\u1ed1i quan h\u1ec7 x\u00e3 h\u1ed9i c\u1ee7a h\u1ecd \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u th\u00e2m nh\u1eadp v\u00e0o \u0111\u00f3.<\/p>\n\n\n\n<p>B\u1ea1n c\u0169ng kh\u00f4ng c\u1ea7n ph\u1ea3i s\u1eed d\u1ee5ng m\u1ed9t ng\u01b0\u1eddi. C\u00f3 r\u1ea5t nhi\u1ec1u nh\u00e2n v\u1eadt kh\u00e1c (ho\u1ea1t h\u00ecnh, gi\u1ea3 t\u01b0\u1edfng, robot\u2026), mi\u1ec5n l\u00e0 ch\u00fang c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng t\u1edbi nh\u00f3m kh\u00e1ch h\u00e0ng ph\u00f9 h\u1ee3p.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">5.5. Ch\u1ecdn h\u00ecnh \u1ea3nh \u0111\u1ea1i di\u1ec7n<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"966\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/chien-luoc-xay-dung-nhan-thuc-thuong-hieu-5.jpg\" alt=\"Chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u - 5 - Ch\u1ecdn h\u00ecnh \u1ea3nh \u0111\u1ea1i di\u1ec7n\" class=\"wp-image-30804\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/chien-luoc-xay-dung-nhan-thuc-thuong-hieu-5.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/chien-luoc-xay-dung-nhan-thuc-thuong-hieu-5-300x242.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/chien-luoc-xay-dung-nhan-thuc-thuong-hieu-5-768x618.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/div>\n\n\n\n<p>Khi ngh\u0129 \u0111\u1ebfn nike, b\u1ea1n ngh\u0129 ngay \u0111\u1ebfn bi\u1ec3u t\u01b0\u1ee3ng swoosh. Hay khi ngh\u0129 \u0111\u1ebfn Apple, b\u1ea1n h\u00ecnh dung v\u1ec1 qu\u1ea3 t\u00e1o c\u1eafn d\u1edf.<\/p>\n\n\n\n<p>\u0110\u00f3 l\u00e0 nh\u1eefng h\u00ecnh \u1ea3nh, bi\u1ec3u t\u01b0\u1ee3ng \u0111\u1ea1i di\u1ec7n cho th\u01b0\u01a1ng hi\u1ec7u m\u00e0 Nike v\u00e0 Apple \u0111\u00e3 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c trong nh\u1eadn th\u1ee9c c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p>H\u00ecnh \u1ea3nh \u0111\u1ea1i di\u1ec7n c\u00f3 th\u1ec3 l\u00e0 b\u1ea5t k\u1ef3 d\u1ea5u hi\u1ec7u \u0111\u1eb7c tr\u01b0ng n\u00e0o, tuy nhi\u00ean, x\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c l\u00e0 qu\u00e1 tr\u00ecnh l\u00e2u d\u00e0i v\u00ec th\u1ebf b\u1ea1n s\u1ebd th\u01b0\u1eddng th\u1ea5y c\u00e1c th\u01b0\u01a1ng hi\u1ec7u s\u1eed d\u1ee5ng bi\u1ec3u t\u01b0\u1ee3ng trong logo \u0111\u1ec3 l\u00e0m h\u00ecnh \u1ea3nh \u0111\u1ea1i di\u1ec7n trong c\u00e1c chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng, marketing.<\/p>\n\n\n\n<p>V\u00e0 b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh \u0111\u1ea1i di\u1ec7n, n\u1ed9i dung c\u1ee7a b\u1ea1n d\u1ec5 nh\u1eadn \u0111\u01b0\u1ee3c chia s\u1ebb h\u01a1n v\u00ec kh\u00e1ch h\u00e0ng th\u00edch chia s\u1ebb nh\u1eefng th\u1ee9 kh\u00f4ng ch\u1ee9a t\u00ean th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e0ecff\"><em>&gt; Tham kh\u1ea3o ngay: D\u1ecbch v\u1ee5 <a href=\"https:\/\/www.saokim.com.vn\/en\/dich-vu\/thiet-ke-logo\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Thi\u1ebft k\u1ebf Logo<\/strong><\/a>, n\u00e2ng t\u1ea7m th\u01b0\u01a1ng hi\u1ec7u<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">5.6. T\u1ea1o Slogan ng\u1eafn g\u1ecdn, h\u1ea5p d\u1eabn<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"966\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/chien-luoc-xay-dung-nhan-thuc-thuong-hieu-6.jpg\" alt=\"Chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u - 6 - S\u00e1ng t\u00e1c slogan ng\u1eafn g\u1ecdn, h\u1ea5p d\u1eabn\" class=\"wp-image-30805\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/chien-luoc-xay-dung-nhan-thuc-thuong-hieu-6.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/chien-luoc-xay-dung-nhan-thuc-thuong-hieu-6-300x242.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/chien-luoc-xay-dung-nhan-thuc-thuong-hieu-6-768x618.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/div>\n\n\n\n<p>Slogan l\u00e0 c\u00e2u th\u1ea7n ch\u00fa b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng trong chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng, marketing. V\u00ed d\u1ee5 khi nghe \u0111\u1ebfn slogan \u201cJust do it\u201d b\u1ea1n ngh\u0129 ngay \u0111\u1ebfn Nike. <\/p>\n\n\n\n<p>T\u1ea1o m\u1ed9t slogan ng\u1eafn g\u1ecdn v\u00e0 h\u1ea5p d\u1eabn c\u00f3 th\u1ec3 kh\u00f3 nh\u01b0ng \u0111\u00e2y l\u00e0 c\u00e1ch \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c s\u1ef1 nh\u1eadn th\u1ee9c d\u1ec5 d\u00e0ng h\u01a1n.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5, Sao Kim \u0111\u00e3 t\u1ea1o slogan \u201cN\u00e2ng t\u1ea7m th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t\u201d c\u1ee7a Sao Kim v\u00e0 nh\u1eafc \u0111i nh\u1eafc l\u1ea1i trong m\u1ed7i m\u1ed9t chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng. C\u00f3 th\u1ec3 hi\u1ec7n t\u1ea1i slogan ch\u01b0a \u0111\u01b0\u1ee3c ph\u1ed5 bi\u1ebfn, nh\u01b0ng v\u1edbi n\u1ed7 l\u1ef1c h\u00e0ng ng\u00e0y, h\u00e0ng gi\u1edd t\u00f4i tin r\u1eb1ng slogan n\u00e0y s\u1ebd gi\u00fap ch\u00fang t\u00f4i gia t\u0103ng nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p><em>\u0110\u1ecdc th\u00eam: 6 Quy lu\u1eadt gi\u00fap <a href=\"https:\/\/www.saokim.com.vn\/en\/blog\/sang-tac-slogan\/6-quy-luat-moi-de-viet-mot-slogan-hay\/\"><strong>vi\u1ebft slogan hay<\/strong><\/a> cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">5.7. SEO Maps<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"966\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/chien-luoc-xay-dung-nhan-thuc-thuong-hieu-7.jpg\" alt=\"Chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u - 7 - SEO Maps\" class=\"wp-image-30806\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/chien-luoc-xay-dung-nhan-thuc-thuong-hieu-7.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/chien-luoc-xay-dung-nhan-thuc-thuong-hieu-7-300x242.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/chien-luoc-xay-dung-nhan-thuc-thuong-hieu-7-768x618.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/div>\n\n\n\n<p>N\u1ebfu b\u1ea1n l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u00f3 \u0111\u1ecba \u0111i\u1ec3m kinh doanh (c\u1eeda h\u00e0ng, \u0111\u1ea1i k\u00fd) ho\u1eb7c tr\u1ee5 s\u1edf r\u00f5 r\u00e0ng. R\u1ea5t c\u00f3 th\u1ec3 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng s\u1ebd t\u00ecm ki\u1ebfm b\u1ea1n qua b\u1ea3n \u0111\u1ed3 (Google Maps) ho\u1eb7c Google Search.<\/p>\n\n\n\n<p>Theo th\u1ed1ng k\u00ea t\u1eeb <a href=\"https:\/\/mapsplatform.google.com\/why-google\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Google Maps Platform<\/strong><\/a>, h\u1ecd c\u00f3 h\u01a1n 1 t\u1ef7 ng\u01b0\u1eddi d\u00f9ng ho\u1ea1t \u0111\u1ed9ng m\u1ed7i th\u00e1ng. C\u00f3 ngh\u0129a l\u00e0, h\u00e0ng t\u1ef7 ng\u01b0\u1eddi \u0111ang s\u1eed d\u1ee5ng google maps \u0111\u1ec3 t\u00ecm ki\u1ebfm v\u1ecb tr\u00ed, xem b\u1ea3n \u0111\u1ed3 m\u1ed7i th\u00e1ng.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/tang-nhan-thuc-thuong-hieu-thong-qua-google-maps.jpg\" alt=\"\" class=\"wp-image-30776\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/tang-nhan-thuc-thuong-hieu-thong-qua-google-maps.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/tang-nhan-thuc-thuong-hieu-thong-qua-google-maps-300x157.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/tang-nhan-thuc-thuong-hieu-thong-qua-google-maps-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>V\u00ec th\u1ebf, b\u1ea1n c\u1ea7n l\u00e0m cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n d\u1ec5 t\u00ecm ki\u1ebfm tr\u00ean Google Maps (ho\u1eb7c c\u1ea3 <a href=\"https:\/\/www.apple.com\/maps\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Apple Maps<\/strong><\/a>) &#8211; thu\u1eadt ng\u1eef g\u1ecdi l\u00e0 SEO Maps.<\/p>\n\n\n\n<p>SEO (Search Engine Optimize) l\u00e0 thu\u1eadt ng\u1eef t\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm, SEO Maps l\u00e0 t\u1ed1i \u01b0u h\u00f3a t\u00ecm ki\u1ebfm b\u1ea3n \u0111\u1ed3 tr\u00ean c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm.<\/p>\n\n\n\n<p>\u0110\u1ea7u ti\u00ean, b\u1ea1n ph\u1ea3i \u0111\u0103ng k\u00fd <a href=\"https:\/\/www.google.com\/intl\/vi_vn\/business\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Google Business Page<\/strong><\/a>, sau \u0111\u00f3 \u0111\u0103ng t\u1ea3i th\u00f4ng tin, h\u00ecnh \u1ea3nh, s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 \u0111\u1ea7u \u0111\u1ee7 c\u1ee7a doanh nghi\u1ec7p (v\u1edbi t\u00ean th\u01b0\u01a1ng hi\u1ec7u) l\u00ean \u0111\u00f3. (Apple Maps c\u0169ng c\u00f3 trang \u0111\u0103ng k\u00fd <a href=\"https:\/\/register.apple.com\/placesonmaps\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Apple Business Register<\/strong><\/a>)<\/p>\n\n\n\n<p>C\u00f3 Maps r\u1ed3i, l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 th\u00fac \u0111\u1ea9y Maps?<\/p>\n\n\n\n<p>R\u1ea5t \u0111\u01a1n gi\u1ea3n, h\u00e3y t\u1ea1o c\u00e1c chi\u1ebfn d\u1ecbch nh\u01b0 &#8220;Gi\u1ea3m th\u00eam 5% khi Review Maps&#8221;, &#8220;Checkin nh\u1eadn qu\u00e0 h\u1ea5p d\u1eabn&#8221;.<\/p>\n\n\n\n<p>C\u00e0ng nhi\u1ec1u \u0111\u00e1nh gi\u00e1, nh\u1eadn x\u00e9t &#8211; b\u1ea3n \u0111\u1ed3 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng t\u00ecm ki\u1ebfm h\u01a1n, nh\u1eadn \u0111\u01b0\u1ee3c \u0111\u1ec1 xu\u1ea5t nhi\u1ec1u h\u01a1n. C\u00e0ng c\u00f3 nhi\u1ec1u ng\u01b0\u1eddi gh\u00e9 th\u0103m, check-in \u0111\u1ecba \u0111i\u1ec3m c\u00e0ng n\u1ed5i b\u1eadt tr\u00ean Google Maps.<\/p>\n\n\n\n<p>T\u1eeb \u0111\u00f3 nh\u1eadn \u0111\u01b0\u1ee3c th\u00eam nhi\u1ec1u \u0111\u1ec1 xu\u1ea5t kh\u00e1m ph\u00e1 h\u01a1n, t\u0103ng nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5: B\u1ea3n \u0111\u1ed3 c\u1ee7a Sao Kim nh\u1eadn \u0111\u01b0\u1ee3c \u0111\u1ec1 xu\u1ea5t tr\u00ean Google Search khi t\u00ecm ki\u1ebfm t\u1eeb kh\u00f3a &#8220;T\u01b0 v\u1ea5n th\u01b0\u01a1ng hi\u1ec7u&#8221;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/sao-kim-tang-nhan-thuc-thuong-hieu-thong-qua-google-maps.jpg\" alt=\"\" class=\"wp-image-30777\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/sao-kim-tang-nhan-thuc-thuong-hieu-thong-qua-google-maps.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/sao-kim-tang-nhan-thuc-thuong-hieu-thong-qua-google-maps-300x157.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/sao-kim-tang-nhan-thuc-thuong-hieu-thong-qua-google-maps-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>V\u00e0 khi t\u00ecm ki\u1ebfm t\u1eeb kh\u00f3a &#8220;Sao Kim Branding&#8221; th\u00ec b\u1ea3n \u0111\u1ed3 doanh nghi\u1ec7p hi\u1ec7n ngay b\u00ean ph\u1ea3i k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"669\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/sao-kim-tang-nhan-thuc-thuong-hieu-thong-qua-google-maps-2.jpg\" alt=\"\" class=\"wp-image-30778\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/sao-kim-tang-nhan-thuc-thuong-hieu-thong-qua-google-maps-2.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/sao-kim-tang-nhan-thuc-thuong-hieu-thong-qua-google-maps-2-300x167.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/sao-kim-tang-nhan-thuc-thuong-hieu-thong-qua-google-maps-2-768x428.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">5.8. SEO Website<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"966\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/chien-luoc-xay-dung-nhan-thuc-thuong-hieu-8.jpg\" alt=\"Chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u - 8 - SEO Website\" class=\"wp-image-30807\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/chien-luoc-xay-dung-nhan-thuc-thuong-hieu-8.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/chien-luoc-xay-dung-nhan-thuc-thuong-hieu-8-300x242.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/chien-luoc-xay-dung-nhan-thuc-thuong-hieu-8-768x618.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/div>\n\n\n\n<p>SEO Website l\u00e0 ph\u01b0\u01a1ng ph\u00e1p t\u1ed1i \u01b0u website \u0111\u1ec3 \u0111\u01b0a c\u00e1c n\u1ed9i dung tr\u00ean website c\u1ee7a b\u1ea1n l\u00ean \u0111\u1ea7u trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm.<\/p>\n\n\n\n<p>B\u1eb1ng c\u00e1ch \u0111\u1ee9ng \u1edf v\u1ecb tr\u00ed cao, th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c nh\u1eadn bi\u1ebft l\u1edbn h\u01a1n, khi \u0111\u00f3 c\u01a1 h\u1ed9i \u0111\u1ec3 t\u1ea1o ra nh\u1eadn th\u1ee9c s\u00e2u v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u0169ng tr\u1edf n\u00ean l\u1edbn h\u01a1n khi kh\u00e1ch h\u00e0ng click \u0111\u1ecdc v\u00e0 t\u00ecm hi\u1ec3u th\u00f4ng tin.<\/p>\n\n\n\n<p>Theo th\u1ed1ng k\u00ea th\u1ecb ph\u1ea7n c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm to\u00e0n c\u1ea7u <a href=\"https:\/\/gs.statcounter.com\/search-engine-market-share\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Statcounter<\/strong><\/a>, Google Search chi\u1ebfm th\u1ecb ph\u1ea7n \u00e1p \u0111\u1ea3o v\u1edbi 91.5%. Do \u0111\u00f3, khi nh\u1eafc \u0111\u1ebfn SEO website, ch\u1ee7 y\u1ebfu l\u00e0 t\u1ed1i \u01b0u cho Google Search.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/Thi-Phan-Cua-Google-Search.png\" alt=\"\" class=\"wp-image-30779\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/Thi-Phan-Cua-Google-Search.png 1280w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/Thi-Phan-Cua-Google-Search-300x169.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/Thi-Phan-Cua-Google-Search-768x432.png 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/figure>\n\n\n\n<p>\u0110\u1ea7u ti\u00ean, b\u1ea1n c\u1ea7n <a href=\"https:\/\/www.saokim.com.vn\/en\/dich-vu\/thiet-ke-website\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>thi\u1ebft k\u1ebf website<\/strong><\/a> mang \u0111\u1eadm ch\u1ea5t th\u01b0\u01a1ng hi\u1ec7u (m\u00e0 b\u1ea1n mu\u1ed1n x\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c) sau \u0111\u00f3 l\u1eadp k\u1ebf ho\u1ea1ch SEO ph\u00f9 h\u1ee3p v\u00e0 b\u1eaft \u0111\u1ea7u tri\u1ec3n khai.<\/p>\n\n\n\n<p>C\u00f4ng vi\u1ec7c SEO website c\u00f3 th\u1ec3 ph\u1ee9c t\u1ea1p v\u00e0 t\u1ed1n th\u1eddi gian. Tuy nhi\u00ean, k\u1ebft qu\u1ea3 nh\u1eadn l\u1ea1i \u0111\u01b0\u1ee3c l\u00e0 v\u00f4 c\u00f9ng l\u1edbn.<\/p>\n\n\n\n<p>Chi ti\u1ebft c\u1ee5 th\u1ec3 m\u1eddi b\u1ea1n tham kh\u1ea3o th\u00eam:<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>H\u01b0\u1edbng d\u1eabn l\u1eadp <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/ke-hoach-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>K\u1ebf ho\u1ea1ch SEO<\/strong><\/a><\/li><li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/viet-bai-chuan-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Quy tr\u00ecnh vi\u1ebft b\u00e0i chu\u1ea9n SEO<\/strong><\/a><\/li><li>H\u01b0\u1edbng d\u1eabn <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/cach-lam-content-marketing-hieu-qua\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>l\u00e0m content Marketing<\/strong><\/a><\/li><\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">5.9. Email Marketing<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"966\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/xay-dung-nhan-thuc-thuong-hieu-voi-email-marketing.jpg\" alt=\"X\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u v\u1edbi Email Marketing\" class=\"wp-image-31071\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/xay-dung-nhan-thuc-thuong-hieu-voi-email-marketing.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/xay-dung-nhan-thuc-thuong-hieu-voi-email-marketing-300x242.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/xay-dung-nhan-thuc-thuong-hieu-voi-email-marketing-768x618.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/div>\n\n\n\n<p>S\u1eed d\u1ee5ng <strong>Email Marketing<\/strong> l\u00e0 m\u1ed9t trong nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p x\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7u qu\u1ea3 nh\u1ea5t.<\/p>\n\n\n\n<p>N\u1ebfu nh\u01b0 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u tr\u00ean c\u00f3 th\u1ec3 tri\u1ec3n khai nhanh, ti\u1ebfp c\u1eadn quy m\u00f4 l\u1edbn. Email Marketing l\u1ea1i l\u00e0 ph\u01b0\u01a1ng ph\u00e1p x\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c c\u00e1 nh\u00e2n h\u00f3a, theo t\u1eebng giai \u0111o\u1ea1n c\u1ee5 th\u1ec3.<\/p>\n\n\n\n<p>B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c kh\u00e1c nhau \u0111\u1ec3 x\u00e2y d\u1ef1ng danh s\u00e1ch email ti\u1ec1m n\u0103ng, sau \u0111\u00f3 \u0111\u01b0a h\u1ecd v\u00e0o h\u1ec7 th\u1ed1ng email marketing. Ti\u1ebfp \u0111\u00f3, g\u1eedi email \u0111\u1ec1u \u0111\u1eb7n \u0111\u1ec3 x\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c ban \u0111\u1ea7u, theo d\u00f5i t\u01b0\u01a1ng t\u00e1c v\u00e0 chuy\u1ec3n h\u1ecd sang c\u00e1c giai \u0111o\u1ea1n ph\u00f9 h\u1ee3p v\u1edbi m\u1ee9c \u0111\u1ed9 nh\u1eadn th\u1ee9c.<\/p>\n\n\n\n<p><em>\u0110\u1ecdc th\u00eam: H\u01b0\u1edbng d\u1eabn x\u00e2y d\u1ef1ng <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/email-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Email Marketing<\/strong><\/a> hi\u1ec7u qu\u1ea3<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>C\u00f3 r\u1ea5t nhi\u1ec1u con \u0111\u01b0\u1eddng \u0111\u1ec3 x\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u. Ph\u1ee5 thu\u1ed9c v\u00e0o t\u00ecnh hu\u1ed1ng c\u1ee5 th\u1ec3, ngu\u1ed3n l\u1ef1c cho ph\u00e9p m\u00e0 th\u1ef1c khi c\u00e1c chi\u1ebfn l\u01b0\u1ee3c kh\u00e1c nhau, ch\u1ec9 c\u1ea7n b\u1ea1n lu\u00f4n h\u01b0\u1edbng \u0111\u1ebfn m\u1ee5c ti\u00eau.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">6. \u0110o l\u01b0\u1eddng nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u<\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"966\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/do-luong-thuong-hieu-brand-measure.jpg\" alt=\"X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n ph\u1ea3i \u0111o l\u01b0\u1eddng th\u01b0\u01a1ng hi\u1ec7u\" class=\"wp-image-30808\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/do-luong-thuong-hieu-brand-measure.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/do-luong-thuong-hieu-brand-measure-300x242.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/do-luong-thuong-hieu-brand-measure-768x618.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/div>\n\n\n\n<p>Khi x\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u, kh\u00f4ng th\u1ec3 n\u00e0o bi\u1ebft b\u1ea1n \u0111ang th\u1ef1c hi\u1ec7n hi\u1ec7u qu\u1ea3 n\u1ebfu b\u1ea1n kh\u00f4ng theo d\u00f5i, \u0111o l\u01b0\u1eddng m\u1ee9c \u0111\u1ed9 nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>Nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u c\u0169ng gi\u1ed1ng nh\u01b0 b\u1ea5t k\u1ef3 ch\u1ec9 s\u1ed1 marketing n\u00e0o kh\u00e1c, n\u00f3 c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng. Nh\u01b0ng kh\u00f4ng ph\u1ea3i \u0111o l\u01b0\u1eddng theo c\u00e1ch truy\u1ec1n th\u1ed1ng.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">6.1. S\u1ed1 li\u1ec7u \u0111\u1ecbnh l\u01b0\u1ee3ng<\/h3>\n\n\n\n<p>Nh\u1eefng con s\u1ed1 n\u00e0y c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n v\u1ebd n\u00ean b\u1ee9c tranh t\u1ed5ng th\u1ec3 v\u1ec1 m\u1ee9c \u0111\u1ed9 nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh. \u0110\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u1ecbnh l\u01b0\u1ee3ng, h\u00e3y ki\u1ec3m tra c\u00e1c s\u1ed1 li\u1ec7u sau:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Direct traffic<\/strong>: \u0110\u00e2y l\u00e0 ch\u1ec9 s\u1ed1 ghi nh\u1eadn khi ai \u0111\u00f3 truy c\u1eadp trang web c\u1ee7a b\u1ea1n b\u1eb1ng c\u00e1ch nh\u1eadp URL tr\u00ean tr\u00ecnh duy\u1ec7t web. Ch\u1ec9 khi nh\u1edb, nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u th\u00ec ng\u01b0\u1eddi ta m\u1edbi c\u00f3 th\u1ec3 truy c\u1eadp nh\u01b0 v\u1eady, do \u0111\u00f3 \u0111\u00e2y l\u00e0 s\u1ed1 li\u1ec7u quan tr\u1ecdng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u.<\/li><li><strong>Site users<\/strong>: \u0110\u00e2y l\u00e0 s\u1ed1 ng\u01b0\u1eddi d\u00f9ng truy c\u1eadp trang web c\u1ee7a b\u1ea1n (kh\u00f4ng ph\u1ea3i s\u1ed1 phi\u00ean, hay s\u1ed1 trang h\u1ecd \u0111\u1ecdc).<\/li><li><strong>Social Engagement<\/strong>: T\u01b0\u01a1ng t\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i bao g\u1ed3m s\u1ed1 l\u01b0\u1ee3t th\u00edch, theo d\u00f5i, l\u01b0\u1ee3t comment\u2026 S\u1ed1 li\u1ec7u n\u00e0y ph\u1ea3n \u00e1nh s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi \u0111\u00e3 bi\u1ebft \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u01b0\u01a1ng t\u00e1c.<\/li><\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">6.2. S\u1ed1 li\u1ec7u \u0111\u1ecbnh t\u00ednh<\/h3>\n\n\n\n<p>S\u1ed1 li\u1ec7u \u0111\u1ecbnh t\u00ednh n\u00e0y kh\u00f4ng th\u1ec3 theo d\u00f5i ch\u00ednh x\u00e1c ho\u00e0n to\u00e0n nh\u01b0ng c\u0169ng n\u00f3i l\u00ean r\u1eb1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 nh\u1eadn th\u1ee9c n\u00e0o \u0111\u00f3.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><strong><a href=\"https:\/\/www.google.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google search<\/a><\/strong>: Khi b\u1ea1n x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng kh\u00e1ch h\u00e0ng s\u1ebd t\u00ecm ki\u1ebfm b\u1ea1n th\u00f4ng qua c\u00e1c t\u1eeb kh\u00f3a th\u01b0\u01a1ng hi\u1ec7u n\u00e0o \u0111\u00f3. Nh\u1eefng t\u1eeb n\u00e0y \u0111\u01b0\u1ee3c google l\u01b0u l\u1ea1i. V\u00e0 khi c\u00f3 l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm &gt; 10 \/ th\u00e1ng th\u00ec c\u00f3 th\u1ec3 ki\u1ec3m tra trong <a href=\"https:\/\/ads.google.com\/intl\/vi_vn\/home\/tools\/keyword-planner\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Google Keyword Planner<\/strong><\/a><\/li><li><strong><a href=\"https:\/\/www.google.com\/alerts?hl=vi\" target=\"_blank\" rel=\"noreferrer noopener\">Google Alert<\/a><\/strong>: Google cung c\u1ea5p cung c\u1ee5 cho ph\u00e9p b\u1ea1n theo d\u00f5i ch\u1ee7 \u0111\u1ec1, t\u1eeb kh\u00f3a n\u00e0o \u0111\u00f3. M\u1ed9t khi c\u00f3 ai \u0111\u00f3 \u0111\u0103ng n\u1ed9i dung tr\u00ean website, di\u1ec5n \u0111\u00e0n c\u00f3 nh\u1eafc \u0111\u1ebfn t\u1eeb kh\u00f3a th\u01b0\u01a1ng hi\u1ec7u b\u1ea1n c\u00e0i \u0111\u1eb7t, b\u1ea1n s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c th\u00f4ng b\u00e1o.<\/li><li><strong>Social Listening<\/strong>: Th\u00f4ng qua c\u00e1c c\u00f4ng c\u1ee5 l\u1eafng nghe m\u1ea1ng x\u00e3 h\u1ed9i, b\u1ea1n s\u1ebd bi\u1ebft \u0111\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111ang \u0111\u01b0\u1ee3c th\u1ea3o lu\u1eadn \u1edf \u0111\u00e2u, t\u00edn hi\u1ec7u t\u00edch c\u1ef1c hay ti\u00eau c\u1ef1c, nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng \u0111ang th\u1ea3o lu\u1eadn l\u00e0 ai\u2026. C\u00e1c c\u00f4ng c\u1ee5 n\u1ed5i b\u1eadt nh\u01b0 <a href=\"https:\/\/smcc.vn\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>SMCC<\/strong><\/a>, <a href=\"https:\/\/sproutsocial.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>Sproutsocial<\/strong><\/a><\/li><li><strong>Serveys<\/strong>: B\u1ea1n c\u00f3 th\u1ec3 ch\u1ea1y c\u00e1c chi\u1ebfn d\u1ecbch kh\u1ea3o s\u00e1t, nh\u1eadn feedback t\u1eeb kh\u00e1ch h\u00e0ng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 xem nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u \u0111ang x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c \u1edf m\u1ee9c \u0111\u1ed9 n\u00e0o. C\u00e1c c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 nh\u01b0 <a href=\"https:\/\/www.google.com\/intl\/vi_VN\/forms\/about\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Google Form<\/strong><\/a>, <a href=\"https:\/\/www.surveymonkey.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>ServeyMonkey<\/strong><\/a><\/li><\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<span style=\"--tl-form-height-m:695.375px;--tl-form-height-t:564.594px;--tl-form-height-d:564.594px;\" class=\"tl-placeholder-f-type-shortcode_30834 tl-preload-form\"><span><\/span><\/span>\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>Vui l\u00f2ng ki\u1ec3m tra email sau m\u1ed9t v\u00e0i ph\u00fat \u0111\u1ec3 nh\u1eadn link t\u1ea3i M\u1eabu Kh\u1ea3o s\u00e1t Nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u<\/em><\/p>\n\n\n\n<p>K\u1ebft h\u1ee3p c\u00e1c s\u1ed1 li\u1ec7u \u0111\u1ecbnh l\u01b0\u1ee3ng v\u00e0 \u0111\u1ecbnh t\u00ednh n\u00e0y \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 t\u1ed5ng k\u1ebft l\u1ea1i m\u1ee9c \u0111\u1ed9 nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u. S\u1ebd kh\u00f4ng bao gi\u1edd c\u00f3 con s\u1ed1 ho\u00e0n h\u1ea3o b\u1edfi nh\u1eadn th\u1ee9c v\u1ed1n d\u0129 kh\u00f3 \u0111o l\u01b0\u1eddng ch\u00ednh x\u00e1c.<\/p>\n\n\n\n<p>Tuy nhi\u00ean, khi \u0111o l\u01b0\u1eddng s\u1ed1 li\u1ec7u th\u01b0\u1eddng xuy\u00ean, \u0111\u00e1nh gi\u00e1 \u0111\u00fang c\u00e1c y\u1ebfu t\u1ed1 th\u00ec t\u00f4i tin r\u1eb1ng t\u1eebng \u0111\u00f3 l\u00e0 \u0111\u1ee7 \u0111\u1ec3 b\u1ea1n \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh c\u1ea3i thi\u1ec7n nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u ph\u00f9 h\u1ee3p.<\/p>\n\n\n\n<p><em>\u0110\u1ecdc th\u00eam: <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/quan-tri-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a> &#8211; Nh\u1eefng \u0111i\u1ec1u nh\u00e0 qu\u1ea3n tr\u1ecb ph\u1ea3i bi\u1ebft<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">L\u1eddi k\u1ebft v\u1ec1 nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u<\/h2>\n\n\n\n<p><strong>Nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u<\/strong> l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 t\u00e1c \u0111\u1ed9ng m\u1ea1nh m\u1ebd \u0111\u1ebfn hi\u1ec7u qu\u1ea3 marketing, h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 c\u1ea3 doanh thu c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>Nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 m\u01a1 h\u1ed3 v\u00e0 kh\u00f3 \u0111o l\u01b0\u1eddng ch\u00ednh x\u00e1c. Nh\u01b0ng \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 b\u1ea1n c\u1ea7n nh\u1eadn th\u1ee9c r\u00f5 r\u00e0ng v\u1ec1 t\u1ea7m quan tr\u1ecdng c\u1ee7a n\u00f3 v\u00e0 hi\u1ec3u ph\u01b0\u01a1ng ph\u00e1p \u0111o l\u01b0\u1eddng m\u1ee9c \u0111\u1ed9 nh\u1eadn th\u1ee9c. C\u00e1c bi\u1ec7n ph\u00e1p th\u1ef1c thi c\u1ee5 th\u1ec3 \u0111\u00e3 c\u00f3 c\u00e1c \u0111\u01a1n v\u1ecb chuy\u00ean nghi\u1ec7p nh\u01b0 <a href=\"https:\/\/www.saokim.com.vn\/en\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Sao Kim<\/strong><\/a> h\u1ed7 tr\u1ee3 b\u1ea1n.<\/p>\n\n\n\n<p>Li\u00ean h\u1ec7 ngay v\u1edbi Sao Kim qua hotline <a href=\"tel:0964699499\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>0964.699.499<\/strong><\/a> ho\u1eb7c <strong><a href=\"mailto:contact@saokim.com.vn\">contact@saokim.com.vn<\/a><\/strong> n\u1ebfu b\u1ea1n mu\u1ed1n x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u b\u00e0i b\u1ea3n.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Follow c\u00e1c b\u00e0i vi\u1ebft ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a Sao Kim t\u1ea1i:&nbsp;<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.saokim.com.vn\/en\/blog\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Blog Sao Kim<\/strong><\/a>,&nbsp;<a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>C\u1ea9m Nang Sao Kim<\/strong><\/a>&nbsp;<\/p>\n\n\n\n<p><strong>Facebook:<\/strong>&nbsp;<a href=\"https:\/\/www.facebook.com\/saokimbranding\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Sao Kim Branding<\/strong><\/a><\/p>\n\n\n\n<p><strong>Case study Behance<\/strong>:&nbsp;<a href=\"https:\/\/www.behance.net\/saokimbranding\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Sao Kim Branding<\/strong><\/a><\/p>\n\n\n\n<p>#SaoKim #SaoKimBranding #BrandPerception #BrandAwareness #NhanThucThuongHieu #NhanBietThuongHieu<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec? T\u1ea1i sao n\u00f3 l\u1ea1i quan tr\u1ecdng v\u00e0 chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ec3 mang l\u1ea1i hi\u1ec7u qu\u1ea3 cao? H\u00e3y c\u00f9ng t\u00f4i \u0111i qua c\u00e1c ph\u1ea7n d\u01b0\u1edbi \u0111\u00e2y.<\/p>\n","protected":false},"author":24,"featured_media":33174,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[195],"tags":[],"class_list":["post-30766","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cam-nang"],"acf":[],"views":3829,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/30766","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/comments?post=30766"}],"version-history":[{"count":0,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/30766\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/media\/33174"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/media?parent=30766"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/categories?post=30766"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/tags?post=30766"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}