{"id":30890,"date":"2022-05-24T07:05:54","date_gmt":"2022-05-24T07:05:54","guid":{"rendered":"https:\/\/www.saokim.com.vn\/en\/?p=30890"},"modified":"2024-12-06T18:02:44","modified_gmt":"2024-12-06T11:02:44","slug":"ngan-sach-marketing","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/en\/cam-nang\/ngan-sach-marketing\/","title":{"rendered":"[Update 2025] M\u1eabu Ng\u00e2n s\u00e1ch Marketing"},"content":{"rendered":"\n<p><strong>L\u1eadp Ng\u00e2n s\u00e1ch Marketing<\/strong> l\u00e0 c\u00f4ng vi\u1ec7c th\u01b0\u1eddng xuy\u00ean c\u1ee7a nh\u00e0 qu\u1ea3n l\u00fd. D\u00e0nh bao nhi\u00eau ng\u00e2n s\u00e1ch cho ho\u1ea1t \u0111\u1ed9ng marketing l\u00e0 \u0111\u1ee7? Bao nhi\u00eau l\u00e0 ph\u00f9 h\u1ee3p v\u1edbi doanh nghi\u1ec7p c\u1ee7a b\u1ea1n?<\/p>\n\n\n\n<p>H\u00e3y c\u00f9ng t\u00f4i t\u00ecm hi\u1ec3u trong b\u00e0i vi\u1ebft n\u00e0y, k\u00e8m theo \u0111\u00f3, t\u00f4i s\u1ebd chia s\u1ebb cho b\u1ea1n <strong>m\u1eabu k\u1ebf ho\u1ea1ch ng\u00e2n s\u00e1ch marketing<\/strong> \u0111\u1ec3 b\u1ea1n nhanh ch\u00f3ng ho\u00e0n th\u00e0nh c\u00f4ng vi\u1ec7c n\u00e0y.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/mau-ke-hoach-ngan-sach-marketing.jpg\" alt=\"M\u1eabu k\u1ebf ho\u1ea1ch ng\u00e2n s\u00e1ch marketing\" class=\"wp-image-30922\" title=\"M\u1eabu k\u1ebf ho\u1ea1ch ng\u00e2n s\u00e1ch marketing\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/mau-ke-hoach-ngan-sach-marketing.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/mau-ke-hoach-ngan-sach-marketing-300x157.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/mau-ke-hoach-ngan-sach-marketing-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color\">1. Hi\u1ec3u v\u1ec1 ng\u00e2n s\u00e1ch Marketing l\u00e0 g\u00ec?<\/h2>\n\n\n\n<p><strong>Ng\u00e2n s\u00e1ch marketing<\/strong> ph\u00e1c th\u1ea3o t\u1ea5t c\u1ea3 s\u1ed1 ti\u1ec1n m\u00e0 doanh nghi\u1ec7p d\u1ef1 \u0111\u1ecbnh chi cho c\u00e1c d\u1ef1 \u00e1n li\u00ean quan \u0111\u1ebfn marketing trong qu\u00fd ho\u1eb7c n\u0103m. Ng\u00e2n s\u00e1ch marketing c\u00f3 th\u1ec3 bao g\u1ed3m c\u00e1c chi ph\u00ed nh\u01b0 qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed, booking b\u00e1o ch\u00ed, duy tr\u00ec t\u00ean mi\u1ec1n hay chi ph\u00ed cho ph\u1ea7n m\u1ec1m marketing&#8230;<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">% Ng\u00e2n s\u00e1ch Marketing l\u00e0 bao nhi\u00eau?<\/h3>\n\n\n\n<p>Theo m\u1ed9t <a href=\"https:\/\/www.gartner.com\/en\/newsroom\/press-releases\/2024-05-13-gartner-cmo-survey-reveals-marketing-budgets-have-dropped-to-seven-point-seven-percent-of-overall-company-revenue-in-2024\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>kh\u1ea3o s\u00e1t CMO h\u00e0ng n\u0103m c\u1ee7a Gartner<\/strong><\/a>. Ng\u00e2n s\u00e1ch marketing n\u0103m 2024 \u0111\u00e3 gi\u1ea3m xu\u1ed1ng trung b\u00ecnh 7.7% doanh thu so v\u1edbi kho\u1ea3ng 9% n\u0103m 2023.<\/p>\n\n\n\n<p>\u0110i\u1ec1u n\u00e0y kh\u00f3 tr\u00e1nh kh\u1ecfi b\u1edfi c\u00e1c n\u1ed7 l\u1ef1c c\u1eaft gi\u1ea3m chi ph\u00ed \u0111\u00e3 di\u1ec5n ra m\u1ea1nh m\u1ebd tr\u00ean to\u00e0n c\u1ea7u trong n\u0103m qua.<\/p>\n\n\n\n<p>Con s\u1ed1 n\u00e0y cao h\u01a1n n\u0103m COVID, nh\u01b0ng v\u1eabn th\u1ea5p h\u01a1n kh\u00e1 nhi\u1ec1u nh\u1eefng n\u0103m tr\u01b0\u1edbc \u0111\u1ea1i d\u1ecbch (ng\u00e2n s\u00e1ch lu\u00f4n dao \u0111\u1ed9ng trong kho\u1ea3ng 11% t\u1ed5ng doanh thu.)<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1510\" height=\"840\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/12\/ty-len-ngan-sach-marketing-theo-bao-cao-khao-sat-CMO-cua-Gartner.png\" alt=\"\" class=\"wp-image-57993\" title=\"% Ng\u00e2n s\u00e1ch marketing theo doanh thu\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/12\/ty-len-ngan-sach-marketing-theo-bao-cao-khao-sat-CMO-cua-Gartner.png 1510w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/12\/ty-len-ngan-sach-marketing-theo-bao-cao-khao-sat-CMO-cua-Gartner-300x167.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/12\/ty-len-ngan-sach-marketing-theo-bao-cao-khao-sat-CMO-cua-Gartner-768x427.png 768w\" sizes=\"(max-width: 1510px) 100vw, 1510px\" \/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>N\u1ebfu b\u1ea1n kh\u00f4ng ch\u1eafc ch\u1eafn bi\u1ebft c\u00e1ch ph\u00e2n b\u1ed5 s\u1ed1 ng\u00e2n s\u00e1ch n\u00e0o v\u00e0o c\u00e1c ho\u1ea1t \u0111\u1ed9ng n\u00e0o th\u00ec h\u00e3y \u00e1p d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p 70-20-10, trong \u0111\u00f3:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>70% ng\u00e2n s\u00e1ch marketing d\u00e0nh cho ho\u1ea1t \u0111\u1ed9ng m\u00e0 b\u1ea1n bi\u1ebft ch\u1eafc ch\u1eafn l\u00e0 t\u1ed1t, t\u00e1c \u0111\u1ed9ng r\u00f5 r\u00e0ng v\u00e0o doanh thu v\u00e0 l\u1ee3i nhu\u1eadn.<\/li>\n\n\n\n<li>20% ng\u00e2n s\u00e1ch marketing \u0111\u01b0\u1ee3c ph\u00e2n b\u1ed5 cho c\u00e1c chi\u1ebfn l\u01b0\u1ee3c m\u1edbi gi\u00fap b\u1ea1n ph\u00e1t tri\u1ec3n<\/li>\n\n\n\n<li>10% ng\u00e2n s\u00e1ch marketing \u0111\u01b0\u1ee3c ph\u00e2n b\u1ed5 cho ho\u1ea1t \u0111\u1ed9ng th\u1eed nghi\u1ec7m<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>V\u00ed d\u1ee5: B\u1ea1n c\u00f3 ng\u00e2n s\u00e1ch marketing l\u00e0 1 t\u1ef7 cho 1 n\u0103m<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>700 tri\u1ec7u s\u1ebd d\u00e0nh cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing t\u1ea1o ra doanh thu tr\u1ef1c ti\u1ebfp v\u00e0 b\u1ea1n bi\u1ebft ch\u1eafc ch\u1eafn n\u00f3 ho\u1ea1t \u0111\u1ed9ng t\u1ed1t<\/li>\n\n\n\n<li>200 tri\u1ec7u d\u00e0nh cho vi\u1ec7c ra m\u1eaft s\u1ea3n ph\u1ea9m m\u1edbi, tung ra t\u00ednh n\u0103ng m\u1edbi<\/li>\n\n\n\n<li>100 tri\u1ec7u l\u00e0 d\u00e0nh cho vi\u1ec7c th\u1eed nghi\u1ec7m thu\u00ea KOLs hay l\u00e0 gi\u1ea3i ph\u00e1p marketing m\u1edbi \u0111ang hot.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><em>NOTE: Ng\u00e2n s\u00e1ch marketing trong giai \u0111o\u1ea1n kh\u1edfi nghi\u1ec7p, ra m\u1eaft s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 m\u1edbi th\u01b0\u1eddng cao h\u01a1n r\u1ea5t nhi\u1ec1u m\u1ee9c trung b\u00ecnh.<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">% Ng\u00e2n s\u00e1ch marketing theo c\u00e1c k\u00eanh c\u1ee5 th\u1ec3<\/h3>\n\n\n\n<p>V\u1edbi t\u1ed5ng ng\u00e2n s\u00e1ch marketing b\u1ea1n c\u00f3, b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o c\u00e1ch ph\u00e2n ph\u1ed1i c\u1ee5 th\u1ec3 theo t\u1eebng k\u00eanh c\u1ee7a c\u00e1c CMO h\u00e0ng \u0111\u1ea7u.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1080\" height=\"752\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/cach-phan-bo-ngan-sach-marketing.jpg\" alt=\"Ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch marketing theo c\u00e1ch k\u00eanh ch\u00ednh\" class=\"wp-image-30897\" title=\"Ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch marketing theo c\u00e1ch k\u00eanh ch\u00ednh\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/cach-phan-bo-ngan-sach-marketing.jpg 1080w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/cach-phan-bo-ngan-sach-marketing-300x209.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/cach-phan-bo-ngan-sach-marketing-768x535.jpg 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/figure>\n<\/div>\n\n\n<p>Trong \u0111\u00f3 c\u00f3 72.5% ng\u00e2n s\u00e1ch Marketing \u0111\u01b0\u1ee3c ph\u00e2n b\u1ed5 cho c\u00e1c k\u00eanh Digital Marketing c\u1ed1t l\u00f5i. C\u00f2n l\u1ea1i l\u00e0 d\u00e0nh cho c\u00e1c k\u00eanh marketing truy\u1ec1n th\u1ed1ng.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"752\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/cach-phan-bo-ngan-sach-marketing-2.jpg\" alt=\"Ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch marketing theo c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ed1t l\u00f5i\" class=\"wp-image-30898\" title=\"Ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch marketing theo c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ed1t l\u00f5i\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/cach-phan-bo-ngan-sach-marketing-2.jpg 1080w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/cach-phan-bo-ngan-sach-marketing-2-300x209.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/cach-phan-bo-ngan-sach-marketing-2-768x535.jpg 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/figure>\n<\/div>\n\n\n<p>Ngo\u00e0i ra, c\u00e1c CMO ph\u00e2n b\u1ed5 25% ng\u00e2n s\u00e1ch marketing cho nh\u00e2n s\u1ef1 v\u00e0 kho\u1ea3ng 23% ng\u00e2n s\u00e1ch \u0111\u1ec3 thu\u00ea Agency, mua d\u1ecbch v\u1ee5 b\u00ean ngo\u00e0i.<\/p>\n\n\n\n<p>V\u00e0 theo kh\u1ea3o s\u00e1t chi ti\u1ebft h\u01a1n c\u1ee7a <a href=\"https:\/\/www.statista.com\/statistics\/1222784\/marketing-budget-share-channel\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>Statista<\/strong><\/a>, h\u1ecd kh\u1ea3o s\u00e1t c\u00e1c CMO h\u00e0ng \u0111\u1ea7u \u1edf B\u1eafc M\u1ef9, Anh, \u0110\u1ee9c v\u00e0 Ph\u00e1p, cho th\u1ea5y % ng\u00e2n s\u00e1ch marketing theo t\u1eebng k\u00eanh:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"752\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/cach-phan-bo-ngan-sach-marketing-theo-tung-kenh-cu-the.jpg\" alt=\"C\u00e1ch ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch marketing theo t\u1eebng k\u00eanh c\u1ee5 th\u1ec3\" class=\"wp-image-30899\" title=\"C\u00e1ch ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch marketing theo t\u1eebng k\u00eanh c\u1ee5 th\u1ec3\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/cach-phan-bo-ngan-sach-marketing-theo-tung-kenh-cu-the.jpg 1080w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/cach-phan-bo-ngan-sach-marketing-theo-tung-kenh-cu-the-300x209.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/cach-phan-bo-ngan-sach-marketing-theo-tung-kenh-cu-the-768x535.jpg 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/figure>\n<\/div>\n\n\n<p>B\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y r\u1eb1ng, Social marketing, Digital Advertising, SEO, Website l\u00e0 4 k\u00eanh \u0111\u01b0\u1ee3c ph\u00e2n b\u1ed5 nhi\u1ec1u ng\u00e2n s\u00e1ch nh\u1ea5t.<\/p>\n\n\n\n<p>Tuy nhi\u00ean, b\u00e1o c\u00e1o m\u1edbi nh\u1ea5t c\u1ee7a Gartner cho th\u1ea5y xu h\u01b0\u1edbng chi nhi\u1ec1u h\u01a1n v\u00e0o qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed (Paid Media) trong n\u0103m 2024. Trong khi c\u00e1c chi ph\u00ed cho Martech, nh\u00e2n s\u1ef1, thu\u00ea Agency \u0111\u01b0\u1ee3c ghi nh\u1eadn gi\u1ea3m k\u1ef7 l\u1ee5c.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1306\" height=\"715\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/12\/thay-doi-ty-le-ngan-sach-marketing-trong-mot-so-hang-muc-chinh-theo-bao-cao-khao-sat-CMO-cua-Gartner.png\" alt=\"Xu h\u01b0\u1edbng chi ti\u00eau ng\u00e2n s\u00e1ch Marketing cho qu\u1ea3ng c\u00e1o, martech, nh\u00e2n s\u1ef1, thu\u00ea Agency\" class=\"wp-image-57994\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/12\/thay-doi-ty-le-ngan-sach-marketing-trong-mot-so-hang-muc-chinh-theo-bao-cao-khao-sat-CMO-cua-Gartner.png 1306w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/12\/thay-doi-ty-le-ngan-sach-marketing-trong-mot-so-hang-muc-chinh-theo-bao-cao-khao-sat-CMO-cua-Gartner-300x164.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/12\/thay-doi-ty-le-ngan-sach-marketing-trong-mot-so-hang-muc-chinh-theo-bao-cao-khao-sat-CMO-cua-Gartner-768x420.png 768w\" sizes=\"(max-width: 1306px) 100vw, 1306px\" \/><\/figure>\n\n\n\n<p>B\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o c\u00e1ch CMO h\u00e0ng \u0111\u1ea7u ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch marketing, tuy nhi\u00ean, c\u1ee5 th\u1ec3 bao nhi\u00eau cho m\u1ed7i k\u00eanh t\u00f9y thu\u1ed9c v\u00e0o c\u00e1c m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 c\u1ee7a c\u00f4ng ty b\u1ea1n. Kh\u00f4ng c\u00f3 quy t\u1eafc b\u1eaft bu\u1ed9c n\u00e0o \u1edf \u0111\u00e2y c\u1ea3.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e6efff\"><em>Xem ngay <strong><a href=\"https:\/\/www.saokim.com.vn\/en\/dich-vu\/digital-marketing-tong-the\/\" target=\"_blank\" rel=\"noreferrer noopener\">d\u1ecbch v\u1ee5 Digital Marketing t\u1ed5ng th\u1ec3<\/a><\/strong> c\u1ee7a Sao Kim Branding. Gi\u00fap doanh nghi\u1ec7p tri\u1ec3n khai marketing \u0111a k\u00eanh, ki\u1ec3m so\u00e1t hi\u1ec7u qu\u1ea3 t\u1eebng \u0111\u1ed3ng ng\u00e2n s\u00e1ch. <\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color\">2. H\u01b0\u1edbng d\u1eabn l\u1eadp k\u1ebf ho\u1ea1ch ng\u00e2n s\u00e1ch marketing<\/h2>\n\n\n\n<p>\u1ede ph\u1ea7n n\u00e0y, t\u00f4i s\u1ebd h\u01b0\u1edbng d\u1eabn b\u1ea1n t\u1eebng b\u01b0\u1edbc l\u1eadp k\u1ebf ho\u1ea1ch ng\u00e2n s\u00e1ch marketing ph\u00f9 h\u1ee3p v\u1edbi doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">2.1. T\u00ecm hi\u1ec3u h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng<\/h3>\n\n\n\n<p>\u0110\u1ea7u ti\u00ean, \u0111\u1ec3 l\u1eadp m\u1ed9t k\u1ebf ho\u1ea1ch ng\u00e2n s\u00e1ch marketing t\u1ed1t b\u1ea1n ph\u1ea3i hi\u1ec3u r\u00f5 v\u1ec1 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau b\u1ea1n h\u01b0\u1edbng t\u1edbi.<\/p>\n\n\n\n<p>H\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng l\u00e0 c\u00e1c b\u01b0\u1edbc m\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a b\u1ea1n th\u1ef1c hi\u1ec7n khi h\u1ecd l\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng ti\u1ec1m n\u0103ng th\u00e0nh ng\u01b0\u1eddi mua h\u00e0ng.<\/p>\n\n\n\n<p>Bi\u1ebft \u0111\u01b0\u1ee3c c\u1ee5 th\u1ec3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng cho ph\u00e9p b\u1ea1n hi\u1ec3u c\u00e1ch \u0111\u1ed1i t\u01b0\u1ee3ng t\u01b0\u01a1ng t\u00e1c v\u1edbi ho\u1ea1t \u0111\u1ed9ng marketing c\u1ee7a b\u1ea1n &#8211; c\u0169ng nh\u01b0 n\u01a1i \u0111\u1eb7t m\u1ee5c ti\u00eau v\u00e0 ng\u00e2n s\u00e1ch ph\u00f9 h\u1ee3p.<\/p>\n\n\n\n<p>B\u1ea1n c\u1ea7n ph\u1ea3i tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 kh\u00e1ch h\u00e0ng kh\u00e1m ph\u00e1 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n?<\/li>\n\n\n\n<li>H\u1ecd c\u1ea7n bi\u1ebft nh\u1eefng g\u00ec tr\u01b0\u1edbc khi mua h\u00e0ng?<\/li>\n\n\n\n<li>B\u1ea1n th\u1ea5y bao nhi\u00eau l\u01b0\u1ee3t truy c\u1eadp trang web m\u1ed7i th\u00e1ng?<\/li>\n\n\n\n<li>B\u1ea1n \u0111ang c\u00f3 bao nhi\u00eau c\u01a1 h\u1ed9i m\u1ed7i h\u00e0ng, v\u00e0 bao nhi\u00eau trong s\u1ed1 \u0111\u00f3 th\u1ef1c s\u1ef1 tr\u1ea3 ti\u1ec1n?<\/li>\n\n\n\n<li>Chi ph\u00ed t\u1ea1o kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 sau \u0111\u00f3 chuy\u1ec3n \u0111\u1ed5i th\u00e0nh kh\u00e1c h\u00e0ng th\u1ef1c s\u1ef1 l\u00e0 bao nhi\u00eau?<\/li>\n\n\n\n<li>Doanh thu trung b\u00ecnh c\u1ee7a m\u1ed7i kh\u00e1ch h\u00e0ng l\u00e0 bao nhi\u00eau?<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Sau \u0111\u00f3, v\u1ebd ra h\u00e0nh tr\u00ecnh chi ti\u1ebft kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n. M\u1eb7c d\u00f9 h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 ph\u1ee9c t\u1ea1p h\u01a1n nhi\u1ec1u, nh\u01b0ng h\u00e3y \u0111\u01a1n gi\u1ea3n h\u00f3a lu\u1ed3ng ch\u00ednh \u0111\u1ec3 d\u1ec5 theo d\u00f5i.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1800\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/hanh-trinh-khach-hang.jpg\" alt=\"H\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng\" class=\"wp-image-30915\" title=\"H\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/hanh-trinh-khach-hang.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/hanh-trinh-khach-hang-200x300.jpg 200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/hanh-trinh-khach-hang-768x1152.jpg 768w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/hanh-trinh-khach-hang-1024x1536.jpg 1024w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Tham kh\u1ea3o th\u00eam m\u1ed9t s\u1ed1 n\u1ed9i dung c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n x\u00e2y d\u1ef1ng t\u1ed1t <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/trai-nghiem-khach-hang\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/strong><\/a>, th\u00fac \u0111\u1ea9y hi\u1ec7u qu\u1ea3 Marketing qua t\u1eebng giai \u0111o\u1ea1n:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/hanh-trinh-khach-hang\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>H\u00e0nh tr\u00ecnh Kh\u00e1ch h\u00e0ng<\/strong><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/hinh-mau-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>H\u00ecnh m\u1eabu th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a><\/li>\n\n\n\n<li><strong><a href=\"https:\/\/www.saokim.com.vn\/en\/blog\/xay-dung-thuong-hieu\/tinh-cach-thuong-hieu-la-gi-lam-the-nao-de-xac-dinh-tinh-cach-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\">T\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u<\/a><\/strong><\/li>\n\n\n\n<li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/kien-truc-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Ki\u1ebfn tr\u00fac th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/nhan-thuc-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/trai-nghiem-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/quan-tri-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a><\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">2.2. \u0110i\u1ec1u ch\u1ec9nh ng\u00e2n s\u00e1ch marketing ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau<\/h3>\n\n\n\n<p>B\u1ea1n chi ti\u00eau bao nhi\u00eau v\u00e0 chi ti\u00eau \u1edf \u0111\u00e2u ph\u1ee5 thu\u1ed9c v\u00e0o m\u1ee5c ti\u00eau m\u00e0 b\u1ea1n mu\u1ed1n th\u1ef1c hi\u1ec7n.<\/p>\n\n\n\n<p>V\u00ec v\u1eady, khi b\u1eaft \u0111\u1ea7u l\u1eadp k\u1ebf ho\u1ea1ch ng\u00e2n s\u00e1ch marketing, h\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n ch\u1ec9 chi ti\u1ec1n theo m\u1ee5c ti\u00eau &#8211; m\u1ee5c ti\u00eau \u0111\u01b0\u1ee3c \u0111\u1eb7t ra d\u1ef1a tr\u00ean \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a b\u1ea1n v\u00e0 h\u00e0nh tr\u00ecnh c\u1ee7a h\u1ecd t\u1eeb kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ebfn kh\u00e1ch h\u00e0ng. C\u00f3 th\u1ec3 bao g\u1ed3m:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Qu\u1ea3ng c\u00e1o ti\u1ebfp c\u1eadn \u0111\u1ec3 t\u0103ng nh\u1eadn bi\u1ebft cho s\u1ea3n ph\u1ea9m, cho th\u01b0\u01a1ng hi\u1ec7u<\/li>\n\n\n\n<li>Qu\u1ea3ng c\u00e1o thu h\u00fat \u0111\u1ed1i t\u01b0\u1ee3ng theo d\u00f5i tr\u00ean trang Facebook.<\/li>\n\n\n\n<li>Qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng truy c\u1eadp trang s\u1ea3n ph\u1ea9m, b\u00e1n s\u1ea3n ph\u1ea9m tr\u1ef1c ti\u1ebfp<\/li>\n\n\n\n<li>Chi thu\u00ea KOLs \u0111\u1ec3 review s\u1ea3n ph\u1ea9m<\/li>\n\n\n\n<li>Chi thu\u00ea b\u00e0i \u0111\u0103ng tr\u00ean c\u00e1c b\u00e1o l\u1edbn \u0111\u1ec3 t\u0103ng \u0111\u1ed9 tin c\u1eady, \u0111\u1ed9 ph\u1ee7<\/li>\n\n\n\n<li>&#8230;<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u1ede b\u01b0\u1edbc n\u00e0y, b\u1ea1n ph\u1ea3i t\u00ecm \u0111\u01b0\u1ee3c t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i, chi ph\u00ed trung b\u00ecnh chi ti\u1ebft qua t\u1eebng k\u00eanh. Ch\u1ea1y th\u1eed nghi\u1ec7m c\u00e1c chi\u1ebfn d\u1ecbch v\u00e0 l\u1ea5y s\u1ed1 li\u1ec7u.<\/p>\n\n\n\n<p>N\u1ebfu \u0111\u00fang nh\u1ea5t th\u00ec n\u00ean c\u00f3 s\u1ed1 li\u1ec7u l\u0169y k\u1ebf 3 n\u0103m g\u1ea7n nh\u1ea5t. C\u00f2n kh\u00f4ng th\u00ec ch\u1ea5p nh\u1eadn s\u1ed1 li\u1ec7u t\u01b0\u01a1ng \u0111\u1ed1i.<\/p>\n\n\n\n<p>Ti\u1ebfp \u0111\u00f3, v\u1edbi t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i nh\u01b0 v\u1eady, th\u1eed ph\u00e2n b\u1ed5 70% ng\u00e2n s\u00e1ch v\u00e0 xem x\u00e9t m\u1ee9c doanh thu t\u1ed1i thi\u1ec3u \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u00e0 bao nhi\u00eau. N\u1ebfu s\u1ed1 li\u1ec7u kh\u1ea3 thi, b\u1ea1n c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng, n\u1ebfu kh\u00f4ng c\u00f3 th\u1ec3 thay \u0111\u1ed5i ng\u00e2n s\u00e1ch cho ph\u00f9 h\u1ee3p h\u01a1n.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">2.3. T\u00ednh to\u00e1n c\u00e1c chi ph\u00ed \u1ea9n<\/h3>\n\n\n\n<p>C\u00e1c chi ph\u00ed ph\u00e1t sinh &#8220;kh\u00f4ng t\u00ean&#8221; b\u1ea1n kh\u00f4ng th\u1ec3 ki\u1ec3m so\u00e1t s\u1ebd l\u00e0m ng\u00e2n s\u00e1ch marketing c\u1ee7a b\u1ea1n \u0111\u1ed9i l\u00ean \u0111\u00e1ng k\u1ec3 khi t\u1ed5ng k\u1ebft cu\u1ed1i n\u0103m.<\/p>\n\n\n\n<p>\u0110\u00e2y l\u00e0 t\u00ecnh hu\u1ed1ng r\u1ea5t hay x\u1ea3y ra, v\u00ec th\u1ebf ch\u1ea5p h\u00e3y ch\u1ea5p nh\u1eadn v\u00e0 d\u1ef1 tr\u00f9 m\u1ed9t kho\u1ea3n \u0111\u1ec3 ph\u00e2n b\u1ed5 cho c\u00e1c chi ph\u00ed kh\u00f4ng l\u01b0\u1eddng tr\u01b0\u1edbc t\u1eeb khi l\u1eadp k\u1ebf ho\u1ea1ch ng\u00e2n s\u00e1ch marketing.<\/p>\n\n\n\n<p>N\u00f3 gi\u00fap \u0111\u1ed9i ng\u0169 th\u1ef1c thi linh ho\u1ea1t h\u01a1n \u0111\u1ec3 \u1ee9ng ph\u00f3 v\u1edbi t\u00ecnh hu\u1ed1ng b\u1ea5t ng\u1edd x\u1ea3y ra.<\/p>\n\n\n\n<p>Ng\u00e2n s\u00e1ch d\u1ef1 ph\u00f2ng ch\u1eafc ch\u1eafn l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng. \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 nh\u1eadn th\u1ee9c s\u1ef1 t\u1ed3n t\u1ea1i c\u1ee7a c\u00e1c chi ph\u00ed \u1ea9n v\u00e0 c\u00f3 ph\u01b0\u01a1ng \u00e1n d\u1ef1 ph\u00f2ng.<\/p>\n\n\n\n<p><em>NOTE: Ho\u1eb7c c\u00f3 th\u1ec3 ph\u00e2n b\u1ed5 l\u00e0m kho\u1ea3n th\u01b0\u1edfng th\u00eam n\u1ebfu ho\u1ea1t \u0111\u1ed9ng marketing hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">2.4. Ghi nh\u1edb s\u1ef1 \u01b0u ti\u00ean<\/h3>\n\n\n\n<p>C\u00f3 r\u1ea5t nhi\u1ec1u th\u1ee9 ph\u1ea3i chi, nh\u01b0ng b\u1ea1n th\u1ef1c s\u1ef1 ph\u1ea3i chi tr\u01b0\u1edbc cho nh\u1eefng th\u1ee9 gi\u00fap t\u1ea1o ra doanh s\u1ed1 th\u1ef1c s\u1ef1.<\/p>\n\n\n\n<p>H\u00e3y b\u1eaft \u0111\u1ea7u b\u1eb1ng v\u1edbi vi\u1ec7c xem x\u00e9t l\u1ea1i s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n v\u1edbi Ma tr\u1eadn Boston.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1224\" height=\"1200\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/mo-hinh-boston.jpg\" alt=\"Ma tr\u1eadn Boston\" class=\"wp-image-30901\" title=\"Ma tr\u1eadn Boston\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/mo-hinh-boston.jpg 1224w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/mo-hinh-boston-300x294.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/mo-hinh-boston-768x753.jpg 768w\" sizes=\"(max-width: 1224px) 100vw, 1224px\" \/><\/figure>\n<\/div>\n\n\n<p>Ch\u00fang ta c\u00f3:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Con ch\u00f3<\/strong>: C\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 th\u1ecb ph\u1ea7n th\u1ea5p v\u00e0 t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng th\u1ea5p. \u0110\u00e2y l\u00e0 s\u1ea3n ph\u1ea9m \u0111ang \u0111i \u0111\u1ebfn cu\u1ed1i v\u00f2ng \u0111\u1eddi. C\u1ea7n xem x\u00e9t lo\u1ea1i b\u1ecf ho\u1eb7c l\u00e0m m\u1edbi.<\/li>\n\n\n\n<li><strong>D\u1ea5u h\u1ecfi<\/strong>: C\u00e1c s\u1ea3n ph\u1ea9m \u1edf th\u1ecb tr\u01b0\u1eddng c\u00f3 t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng cao nh\u01b0ng th\u1ecb ph\u1ea7n chi\u1ebfm \u0111\u01b0\u1ee3c c\u00f2n th\u1ea5p. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y r\u1eb1ng ch\u00fang c\u00f3 ti\u1ec1m n\u0103ng, nh\u01b0ng c\u00f3 th\u1ec3 c\u1ea7n \u0111\u1ea7u t\u01b0 \u0111\u00e1ng k\u1ec3 \u0111\u1ec3 t\u0103ng th\u1ecb ph\u1ea7n. \u0110\u00e2y l\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m th\u1eed nghi\u1ec7m.<\/li>\n\n\n\n<li><strong>Ng\u00f4i sao<\/strong>: C\u00e1c s\u1ea3n ph\u1ea9m \u1edf th\u1ecb tr\u01b0\u1eddng c\u00f3 t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng cao v\u00e0 c\u00f3 th\u1ecb ph\u1ea7n cao. Th\u01b0\u1eddng th\u00ec c\u00e1c Ng\u00f4i sao c\u1ea7n \u0111\u1ea7u t\u01b0 nhi\u1ec1u \u0111\u1ec3 duy tr\u00ec s\u1ef1 ph\u00e1t tri\u1ec3n. Cu\u1ed1i c\u00f9ng t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng c\u1ee7a s\u1ea3n ph\u1ea9m n\u00e0y s\u1ebd ch\u1eadm l\u1ea1i v\u00e0 gi\u1ea3 s\u1eed ch\u00fang gi\u1eef \u0111\u01b0\u1ee3c th\u1ecb ph\u1ea7n c\u1ee7a m\u00ecnh, Ng\u00f4i sao s\u1ebd tr\u1edf th\u00e0nh B\u00f2 s\u1eefa (c\u00f3 th\u1ec3 v\u1eaft s\u1eefa h\u00e0ng ng\u00e0y). N\u1ebfu kh\u00f4ng \u0111\u00e2y l\u00e0 s\u1ea3n ph\u1ea9m h\u1edbt v\u00e1ng, c\u1ea7n \u0111\u1ea7u t\u01b0 nhanh thu h\u1ed3i v\u1ed1n.<\/li>\n\n\n\n<li><strong>B\u00f2 s\u1eefa<\/strong>: C\u00e1c s\u1ea3n ph\u1ea9m \u1edf th\u1ecb tr\u01b0\u1eddng t\u0103ng tr\u01b0\u1edfng th\u1ea5p nh\u01b0ng c\u00f3 th\u1ecb ph\u1ea7n cao. \u0110\u00e2y l\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m t\u1ea1o ra doanh thu t\u1ed1t, chi\u1ebfm t\u1ef7 tr\u1ecdng l\u1edbn trong doanh nghi\u1ec7p.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>B\u1eb1ng c\u00e1ch ph\u00e2n t\u00edch s\u1ea3n ph\u1ea9m b\u1ea1n s\u1ebd bi\u1ebft n\u00ean ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch marketing cho s\u1ea3n ph\u1ea9m n\u00e0o.<\/p>\n\n\n\n<p>Ngo\u00e0i ra, c\u1ea7n ph\u00e2n t\u00edch m\u1ee9c \u0111\u1ed9 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c k\u00eanh marketing \u0111\u1ec3 quy\u1ebft \u0111\u1ecbnh chi nhi\u1ec1u h\u01a1n v\u00e0o k\u00eanh n\u00e0o, v\u00ed d\u1ee5:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>B\u1ea1n nh\u1eadn th\u1ea5y t\u1ef7 l\u1ec7 kh\u00e1ch h\u00e0ng gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m c\u00f3 chuy\u1ec3n \u0111\u1ed5i r\u1ea5t t\u1ed1t. B\u1ea1n c\u00f3 th\u1ec3 chi cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng mua chung, chia s\u1ebb MXH, check-in, qu\u00e0 t\u1eb7ng tri \u00e2n. (Tuy nhi\u00ean, c\u00e2n \u0111\u1ed1i quy m\u00f4 m\u1edf r\u1ed9ng kh\u1ea3 thi)<\/li>\n\n\n\n<li>Ho\u1eb7c b\u1ea1n nh\u1eadn th\u1ea5y t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i qua google search r\u1ea5t t\u1ed1t. B\u1ea1n c\u00f3 th\u1ec3 chi nhi\u1ec1u v\u00e0o Google Ads v\u00e0 SEO.<\/li>\n\n\n\n<li>Sau \u0111\u00f3 l\u00e0 chi th\u1eed nghi\u1ec7m v\u00e0o c\u00e1c k\u00eanh b\u1ea1n ch\u01b0a c\u00f3 d\u1eef li\u1ec7u hay ch\u01b0a c\u00f3 kinh nghi\u1ec7m nh\u01b0 qu\u1ea3ng c\u00e1o Tiktok, thu\u00ea KOLs<\/li>\n\n\n\n<li>&#8230;<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">2.5. Chi ti\u00eau ng\u00e2n s\u00e1ch marketing th\u00f4ng minh<\/h3>\n\n\n\n<p>C\u00e1 nh\u00e2n t\u00f4i kh\u00f4ng \u1ee7ng h\u1ed9 vi\u1ec7c chi ti\u00eau v\u01b0\u1ee3t qu\u00e1 ng\u00e2n s\u00e1ch. Tuy nhi\u00ean c\u0169ng kh\u00f4ng qu\u00e1 c\u1ee9ng nh\u1eafc trong ph\u1ea9n b\u1ed5 ng\u00e2n s\u00e1ch marketing.<\/p>\n\n\n\n<p>T\u00f4i lu\u00f4n d\u1ef1 b\u00e1o c\u00e1c kho\u1ea3n chi ph\u00ed \u1ea9n, d\u00e0nh ng\u00e2n s\u00e1ch d\u1ef1 ph\u00f2ng v\u00e0 \u0111\u1ec3 kh\u00f4ng gian linh ho\u1ea1t gi\u00fap \u0111\u1ed9i ng\u0169 th\u1ef1c thi c\u00f3 th\u1ec3 \u1ee9ng bi\u1ebfn v\u1edbi t\u00ecnh hu\u1ed1ng th\u1ef1c t\u1ebf khi tri\u1ec3n khai.<\/p>\n\n\n\n<p>Kh\u00f4ng ph\u1ea3i l\u1eadp k\u1ebf ho\u1ea1ch chi ng\u00e2n s\u00e1ch 100 tri\u1ec7u cho Google Ads l\u00e0 ph\u1ea3i chi h\u1ebft.<\/p>\n\n\n\n<p>Kh\u00f4ng ph\u1ea3i l\u1eadp k\u1ebf ho\u1ea1ch 100 tri\u1ec7u qu\u00e0 t\u1eb7ng l\u00e0 kh\u00f4ng \u0111\u01b0\u1ee3c chi v\u01b0\u1ee3t qu\u00e1.<\/p>\n\n\n\n<p>V\u1ec1 c\u01a1 b\u1ea3n, h\u00e3y ki\u1ec3m so\u00e1t ng\u00e2n s\u00e1ch t\u1ed5ng th\u1ec3 v\u00e0 hi\u1ec7u qu\u1ea3 chung. \u0110\u1ed1i v\u1edbi c\u00e1c h\u1ea1ng m\u1ee5c chi th\u1ef1c t\u1ebf c\u00f3 th\u1ec3 ph\u00e2n b\u1ed5 ch\u00e9o cho nhau t\u00f9y theo t\u00ecnh hu\u1ed1ng.<\/p>\n\n\n\n<p>Ngo\u00e0i ra, khi b\u1ea1n \u0111\u00e3 l\u1eadp k\u1ebf ho\u1ea1ch ng\u00e2n s\u00e1ch \u0111\u00fang \u0111\u1eafn r\u00f5 r\u00e0ng t\u1eeb s\u1edbm c\u0169ng gi\u1ea3m \u0111\u01b0\u1ee3c \u0111\u00e1nh k\u1ec3 vi\u1ec7c chi ti\u00eau v\u01b0\u1ee3t ng\u00e2n s\u00e1ch.<\/p>\n\n\n\n<p><em>NOTE: \u0110\u1ea7u t\u01b0 \u0111\u00fang \u0111\u1eafn v\u00e0o x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, thi\u1ebft k\u1ebf th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i b\u1eadt l\u00e0 gi\u1ea3i ph\u00e1p th\u00f4ng minh nh\u1ea5t c\u00f3 th\u1ec3 gi\u1ea3m chi ph\u00ed, t\u0103ng hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing.<\/em><\/p>\n\n\n<span style=\"--tl-form-height-m:523.594px;--tl-form-height-t:638.969px;--tl-form-height-d:638.969px;\" class=\"tl-placeholder-f-type-shortcode_38565 tl-preload-form\"><span><\/span><\/span>\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">2.6. Chu\u1ea9n b\u1ecb \u0111o l\u01b0\u1eddng ROI<\/h3>\n\n\n\n<p>C\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 ki\u1ec3m so\u00e1t ng\u00e2n s\u00e1ch marketing l\u00e0 thi\u1ebft l\u1eadp, theo d\u00f5i, \u0111o l\u01b0\u1eddng ROI &#8211; T\u1ef7 su\u1ea5t ho\u00e0n v\u1ed1n.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/roi-trong-marketing.jpg\" alt=\"\" class=\"wp-image-30902\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/roi-trong-marketing.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/roi-trong-marketing-300x157.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/roi-trong-marketing-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>Tuy nhi\u00ean, n\u00ean nh\u1edb, trong Marketing l\u1ee3i nhu\u1eadn bao g\u1ed3m nhi\u1ec1u th\u1ee9:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>L\u1ee3i nhu\u1eadn tr\u00ean m\u1ed7i \u0111\u01a1n h\u00e0ng (chi\u1ebfm t\u1ef7 tr\u1ecdng l\u1edbn v\u00e0 quy\u1ebft \u0111\u1ecbnh)<\/li>\n\n\n\n<li>Nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u<\/li>\n\n\n\n<li>D\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng<\/li>\n\n\n\n<li>&#8230;<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>C\u00f3 th\u1ee9 mang l\u1ea1i hi\u1ec7u qu\u1ea3 tr\u1ef1c ti\u1ebfp, c\u00f3 th\u1ee9 mang l\u1ea1i hi\u1ec7u qu\u1ea3 sau 6 th\u00e1ng ho\u1eb7c 1 n\u0103m. Do \u0111\u00f3, n\u1ebfu c\u00f3 s\u1ed1 li\u1ec7u l\u0169y k\u1ebf 3 n\u0103m, 5 n\u0103m th\u00ec c\u00f3 th\u1ec3 t\u00ednh theo l\u1ee3i nhu\u1eadn tr\u00ean m\u1ed7i \u0111\u01a1n h\u00e0ng (b\u1ecf qua y\u1ebfu t\u1ed1 kh\u00e1c n\u1ebfu t\u1ed1t).<\/p>\n\n\n\n<p>Nh\u01b0ng n\u1ebfu l\u00e0 doanh nghi\u1ec7p m\u1edbi, s\u1ea3n ph\u1ea9m m\u1edbi ch\u01b0a \u0111i v\u00e0o qu\u1ef9 \u0111\u1ea1o th\u00ec c\u1ea7n t\u00ednh to\u00e1n th\u00eam v\u1ec1 gi\u00e1 tr\u1ecb nh\u1eadn th\u1ee9c x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c, s\u1ed1 d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u00f3 \u0111\u01b0\u1ee3c&#8230;<\/p>\n\n\n\n<p>V\u00e0 theo d\u00f5i ch\u00fang ch\u1eb7t ch\u1ebd theo t\u1eebng giai \u0111o\u1ea1n.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><em>NOTE: C\u00e1c chuy\u00ean gia th\u01b0\u1eddng s\u1eed d\u1ee5ng ch\u1ec9 s\u1ed1 MROI \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 \u0111\u00fang h\u01a1n hi\u1ec7u qu\u1ea3 c\u1ee7a Marketing.<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>T\u1ed1t nh\u1ea5t, tr\u01b0\u1edbc khi l\u1eadp k\u1ebf ho\u1ea1ch ng\u00e2n s\u00e1ch marketing, b\u1ea1n n\u00ean l\u1eadp k\u1ebf ho\u1ea1ch marketing \u0111\u1ec3 bi\u1ebft n\u00ean th\u1ef1c hi\u1ec7n c\u00e1c ho\u1ea1t \u0111\u1ed9ng n\u00e0o. T\u1eeb \u0111\u00f3 ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch ph\u00f9 h\u1ee3p.<\/p>\n\n\n\n<p>Xem ngay: <a href=\"https:\/\/www.saokim.com.vn\/en\/blog\/quan-tri-dieu-hanh\/mau-lap-ke-hoach-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>M\u1eabu k\u1ebf ho\u1ea1ch Marketing<\/strong><\/a><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color\">3. M\u1eabu ng\u00e2n s\u00e1ch Marketing<\/h2>\n\n\n\n<p>\u0110\u00e2y l\u00e0 m\u1eabu ng\u00e2n s\u00e1ch Marketing tr\u00ean Google Sheet b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o b\u1ea3n sao ho\u1eb7c t\u1ea3i xu\u1ed1ng \u0111\u1ec3 ch\u1ec9nh s\u1eeda cho ph\u00f9 h\u1ee3p v\u1edbi k\u1ebf ho\u1ea1ch c\u1ee5 th\u1ec3 c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<span style=\"--tl-form-height-m:849.703px;--tl-form-height-t:935.578px;--tl-form-height-d:935.578px;\" class=\"tl-placeholder-f-type-shortcode_30919 tl-preload-form\"><span><\/span><\/span>\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>Vui l\u00f2ng ki\u1ec3m tra email c\u1ee7a b\u1ea1n sau v\u00e0i ph\u00fat \u0111\u1ec3 nh\u1eadn t\u00e0i li\u1ec7u.<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color\">L\u1eddi k\u1ebft<\/h2>\n\n\n\n<p>L\u1eadp k\u1ebf ho\u1ea1ch <strong>ng\u00e2n s\u00e1ch marketing<\/strong> l\u00e0 ho\u1ea1t \u0111\u1ed9ng c\u1ea7n th\u1ef1c hi\u1ec7n r\u00f5 r\u00e0ng ngay t\u1eeb \u0111\u1ea7u, c\u00e1c ho\u1ea1t \u0111\u1ed9ng, k\u1ebft qu\u1ea3 c\u1ee5 th\u1ec3 ph\u1ee5 thu\u1ed9c v\u00e0o vi\u1ec7c b\u1ea1n ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch bao nhi\u00eau, ph\u00e2n b\u1ed5 th\u00f4ng minh nh\u01b0 th\u1ebf n\u00e0o.<\/p>\n\n\n\n<p>V\u00e0 \u0111\u1ec3 l\u1eadp k\u1ebf ho\u1ea1ch ng\u00e2n s\u00e1ch marketing hi\u1ec7u qu\u1ea3 b\u1ea1n c\u1ea7n hi\u1ec3u r\u00f5 v\u1ec1 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng, c\u00e1c chi ph\u00ed \u1ea9n v\u00e0 tr\u1ecdng t\u00e2m \u01b0u ti\u00ean c\u0169ng nh\u01b0 thi\u1ebft l\u1eadp ki\u1ec3m so\u00e1t qua ROI.<\/p>\n\n\n\n<p>Kh\u00f4ng c\u00f3 m\u1eabu k\u1ebf ho\u1ea1ch ng\u00e2n s\u00e1ch marketing ch\u00ednh x\u00e1c, c\u00f3 s\u1eb5n \u0111\u1ec3 \u00e1p d\u1ee5ng. V\u00ec m\u1ed7i doanh nghi\u1ec7p ho\u1ea1t \u0111\u1ed9ng kh\u00e1c nhau v\u00e0 ng\u00e2n s\u00e1ch cho ph\u00e9p kh\u00e1c nhau.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.saokim.com.vn\/en\" target=\"_blank\" rel=\"noreferrer noopener\">Sao Kim Branding<\/a><\/strong> hi v\u1ecdng m\u1eabu k\u1ebf ho\u1ea1ch ng\u00e2n s\u00e1ch marketing tr\u00ean gi\u00fap \u00edch cho b\u1ea1n.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><em>&gt; N\u1ebfu c\u1ea7n b\u1ea5t k\u1ef3 s\u1ef1 h\u1ed7 tr\u1ee3 n\u00e0o, Sao Kim Branding v\u1edbi h\u01a1n 15 n\u0103m kinh nghi\u1ec7m cung c\u1ea5p gi\u1ea3i ph\u00e1p to\u00e0n di\u1ec7n v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, truy\u1ec1n th\u00f4ng, marketing lu\u00f4n s\u1eb5n s\u00e0ng \u0111\u01b0a ra gi\u1ea3i ph\u00e1p hi\u1ec7u qu\u1ea3 cho b\u1ea1n. Li\u00ean h\u1ec7 ngay <strong><a href=\"tel:0964699499\" target=\"_blank\" rel=\"noreferrer noopener\">0964.699.499<\/a><\/strong> ho\u1eb7c <strong><a href=\"mailto:contact@saokim.com.vn\" target=\"_blank\" rel=\"noreferrer noopener\">contact@saokim.com.vn<\/a><\/strong>.<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u0110\u1ecdc th\u00eam:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/cach-lam-content-marketing-hieu-qua\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>C\u00e1ch l\u00e0m content marketing<\/strong><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/viet-bai-chuan-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>C\u00e1ch vi\u1ebft b\u00e0i chu\u1ea9n SEO<\/strong><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/ke-hoach-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>K\u1ebf ho\u1ea1ch SEO m\u1eabu<\/strong><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/ke-hoach-digital-marketing-mau\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>K\u1ebf ho\u1ea1ch Digital Marketing m\u1eabu<\/strong><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/email-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>C\u00e1ch l\u00e0m Email Marketing<\/strong><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/ke-hoach-truyen-thong-marketing-tich-hop-imc\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>M\u1eabu K\u1ebf ho\u1ea1ch IMC<\/strong><\/a><\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Follow c\u00e1c b\u00e0i vi\u1ebft ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a Sao Kim t\u1ea1i:&nbsp;<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.saokim.com.vn\/en\/blog\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Blog Sao Kim<\/strong><\/a>,&nbsp;<a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>C\u1ea9m Nang Sao Kim<\/strong><\/a>&nbsp;<\/p>\n\n\n\n<p><strong>Facebook:<\/strong>&nbsp;<a href=\"https:\/\/www.facebook.com\/saokimbranding\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Sao Kim Branding<\/strong><\/a><\/p>\n\n\n\n<p><strong>Case study Behance<\/strong>:&nbsp;<a href=\"https:\/\/www.behance.net\/saokimbranding\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Sao Kim Branding<\/strong><\/a><\/p>\n\n\n\n<p>#SaoKim #SaoKimBranding #MarketingBudget #NganSachMarketing<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>H\u01b0\u1edbng d\u1eabn x\u00e2y d\u1ef1ng ng\u00e2n s\u00e1ch Marketing ph\u00f9 h\u1ee3p cho t\u1eebng doanh nghi\u1ec7p. K\u00e8m theo m\u1eabu ng\u00e2n s\u00e1ch Marketing s\u1eb5n s\u00e0ng t\u1ea3i xu\u1ed1ng. T\u00ecm hi\u1ec3u ngay<\/p>\n","protected":false},"author":28,"featured_media":30922,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[195],"tags":[],"class_list":["post-30890","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cam-nang"],"acf":[],"views":11594,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/30890","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/comments?post=30890"}],"version-history":[{"count":4,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/30890\/revisions"}],"predecessor-version":[{"id":57995,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/30890\/revisions\/57995"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/media\/30922"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/media?parent=30890"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/categories?post=30890"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/tags?post=30890"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}