{"id":30970,"date":"2022-05-26T11:14:23","date_gmt":"2022-05-26T11:14:23","guid":{"rendered":"https:\/\/www.saokim.com.vn\/en\/?p=30970"},"modified":"2023-03-27T11:52:43","modified_gmt":"2023-03-27T04:52:43","slug":"email-marketing","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/en\/cam-nang\/email-marketing\/","title":{"rendered":"Chi\u1ebfn l\u01b0\u1ee3c Email Marketing cho B2B, B2C"},"content":{"rendered":"\n<p><em>H\u01b0\u1edbng d\u1eabn x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c <strong>Email marketing hi\u1ec7u qu\u1ea3 <\/strong>d\u00e0nh cho c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd, x\u00e2y d\u1ef1ng t\u1eebng b\u01b0\u1edbc, c\u00e1 nh\u00e2n h\u00f3a v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>T\u00f4i th\u01b0\u1eddng d\u00e0nh t\u1eeb 30 ph\u00fat ki\u1ec3m tra, ph\u1ea3n h\u1ed3i email m\u1ed7i s\u00e1ng v\u00e0 cu\u1ed1i ng\u00e0y. \u0110\u00f3 l\u00e0 ch\u01b0a k\u1ec3 ki\u1ec3m tra nhanh email v\u00e0o gi\u1eefa bu\u1ed5i v\u00e0 x\u1eed l\u00fd c\u00e1c email quan tr\u1ecdng kh\u00e1c.<\/p>\n\n\n\n<p>C\u00f3 th\u1ec3 b\u1ea1n c\u00f2n d\u00e0nh th\u1eddi gian cho Email nhi\u1ec1u h\u01a1n t\u00f4i v\u00e0 r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi c\u0169ng nh\u01b0 th\u1ebf. Ch\u00ednh v\u00ec v\u1eady, Email Marketing ph\u00e1t tri\u1ec3n v\u00e0 l\u00e0 k\u00eanh quan tr\u1ecdng \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p.<\/p>\n\n\n\n<p>Tuy nhi\u00ean, tri\u1ec3n khai Email Marketing kh\u00f4ng ph\u1ea3i l\u00e0 vi\u1ec7c thi\u1ebft l\u1eadp g\u1eedi email cho h\u00e0ng tr\u0103m ngh\u00ecn ng\u01b0\u1eddi hay ch\u00e0o b\u00e1n s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5 ng\u00e0y qua ng\u00e0y.<\/p>\n\n\n\n<p>B\u1ed9 l\u1ecdc spam s\u1ebd nhanh ch\u00f3ng ch\u1eb7n c\u00e1c email ti\u1ebfp theo c\u1ee7a b\u1ea1n, kh\u00e1ch h\u00e0ng sinh ra c\u1ea3m x\u00fac ti\u00eau c\u1ef1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u v\u00e0 k\u00e9o t\u1ea5t c\u1ea3 n\u1ed7 l\u1ef1c c\u1ee7a b\u1ea1n \u0111i xu\u1ed1ng.<\/p>\n\n\n\n<p>V\u1eady n\u00ean, \u0111\u1ec3 tri\u1ec3n khai <strong>Email Marketing hi\u1ec7u qu\u1ea3<\/strong> c\u1ea7n c\u00f3 t\u01b0 duy x\u00e2y d\u1ef1ng khoa h\u1ecdc, \u0111\u00fang \u0111\u1eafn. V\u00e0 \u0111\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3 tr\u01b0\u1edbc ti\u00ean b\u1ea1n c\u1ea7n&#8230;<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">1. Hi\u1ec3u h\u01a1n v\u1ec1 Email Marketing<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/xay-dung-he-thong-email-marketing-hieu-qua.jpg\" alt=\"X\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng Email Marketing hi\u1ec7u qu\u1ea3\" class=\"wp-image-30993\" title=\"X\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng Email Marketing hi\u1ec7u qu\u1ea3\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/xay-dung-he-thong-email-marketing-hieu-qua.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/xay-dung-he-thong-email-marketing-hieu-qua-300x157.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/xay-dung-he-thong-email-marketing-hieu-qua-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n\n\n<p><strong>Email Marketing<\/strong> l\u00e0 qu\u00e1 tr\u00ecnh ti\u1ebfp c\u1eadn, t\u01b0\u01a1ng t\u00e1c v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau th\u00f4ng qua email.<\/p>\n\n\n\n<p>Email marketing gi\u00fap doanh nghi\u1ec7p c\u1ee7a b\u1ea1n t\u0103ng tr\u01b0\u1edfng b\u1eb1ng c\u00e1ch cung c\u1ea5p c\u00e1c n\u1ed9i dung gi\u00e1 tr\u1ecb, c\u00f3 \u0111\u1ecbnh h\u01b0\u1edbng v\u00e0 \u0111\u00fang th\u1eddi \u0111i\u1ec3m cho nh\u1eefng ng\u01b0\u1eddi \u0111\u0103ng k\u00fd email v\u00e0 kh\u00e1ch h\u00e0ng, gi\u00fap \u0111\u1ee1 v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 ch\u1eb7t ch\u1ebd v\u1edbi h\u1ecd qua th\u1eddi gian.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">1.1. Khi n\u00e0o th\u00ec s\u1eed d\u1ee5ng Email Marketing?<\/h3>\n\n\n\n<p>Email Marketing \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong nhi\u1ec1u tr\u01b0\u1eddng h\u1ee3p, m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p ph\u1ed5 bi\u1ebfn l\u00e0:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>X\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7<\/strong>: K\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng th\u00f4ng qua n\u1ed9i dung c\u00e1 nh\u00e2n h\u00f3a<\/li>\n\n\n\n<li><strong>X\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u<\/strong>: Khi\u1ebfn cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u1edf v\u1ecb tr\u00ed top-of-mind khi kh\u00e1ch h\u00e0ng c\u1ea7n \u0111\u1ebfn m\u1ed9t s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 n\u00e0o \u0111\u00f3 m\u00e0 b\u1ea1n c\u0169ng \u0111ang cung c\u1ea5p<\/li>\n\n\n\n<li><strong>Gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5<\/strong>: T\u1ea1i th\u1eddi \u0111i\u1ec3m th\u00edch h\u1ee3p, gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 ph\u00f9 h\u1ee3p v\u1edbi kh\u00e1ch h\u00e0ng.<\/li>\n\n\n\n<li><strong>T\u1ea1o danh s\u00e1ch kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/strong>: T\u01b0\u01a1ng t\u00e1c v\u1edbi \u0111\u00fang nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, tr\u00f2 chuy\u1ec7n v\u00e0 th\u00fac \u0111\u1ea9y h\u1ecd chuy\u1ec3n \u0111\u1ed5i<\/li>\n\n\n\n<li><strong style=\"color: initial;\">Nu\u00f4i d\u01b0\u1ee1ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/strong><span style=\"color: initial;\">: Khi\u1ebfn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng h\u00e0i l\u00f2ng b\u1eb1ng c\u00e1c n\u1ed9i dung c\u00f3 gi\u00e1 tr\u1ecb. H\u1ed7 tr\u1ee3, h\u01b0\u1edbng d\u1eabn h\u1ecd ho\u00e0n th\u00e0nh m\u1ee5c ti\u00eau<\/span>.<\/li>\n\n\n\n<li><strong>Qu\u1ea3ng b\u00e1 n\u1ed9i dung<\/strong>: \u0110\u01b0a n\u1ed9i dung c\u1ee7a b\u1ea1n \u0111\u1ebfn v\u1edbi \u0111\u00fang ng\u01b0\u1eddi quan t\u00e2m, t\u1ea1i \u0111\u00fang th\u1eddi \u0111i\u1ec3m.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">1.2. L\u1ee3i \u00edch c\u1ee7a Email Marketing<\/h3>\n\n\n\n<p>L\u1ee3i \u00edch c\u1ee7a Email Marketing c\u00f3 l\u1ebd kh\u00f4ng c\u1ea7n n\u00f3i b\u1ea1n c\u0169ng hi\u1ec3u, nh\u01b0ng h\u00e3y c\u00f9ng nh\u00ecn qua m\u1ed9t s\u1ed1 s\u1ed1 li\u1ec7u ch\u1ee9ng minh l\u1ee3i \u00edch c\u1ee7a Email Marketing:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Theo th\u1ed1ng k\u00ea c\u1ee7a <a href=\"https:\/\/www.statista.com\/statistics\/255080\/number-of-e-mail-users-worldwide\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>Statista<\/strong><\/a>, c\u00f3 h\u01a1n 4 t\u1ef7 ng\u01b0\u1eddi d\u00f9ng email tr\u00ean to\u00e0n th\u1ebf gi\u1edbi. Trong \u0111\u00f3 c\u00f3 h\u01a1n <a href=\"https:\/\/twitter.com\/gmail\/status\/1055806807174725633\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>1.5 t\u1ef7 ng\u01b0\u1eddi d\u00f9ng Gmail<\/strong><\/a>, Outlook kho\u1ea3ng 400 tri\u1ec7u v\u00e0 Yahoo! Mail kho\u1ea3ng 230 tri\u1ec7u\u2026 s\u1ed1 li\u1ec7u v\u1eabn \u0111ang t\u0103ng l\u00ean m\u1ed7i n\u0103m<\/li>\n\n\n\n<li>T\u00ednh \u0111\u1ebfn n\u0103m 2021, c\u1ee9 <a href=\"https:\/\/www.litmus.com\/blog\/infographic-the-roi-of-email-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>chi $1 cho email th\u00ec thu v\u1ec1 $36<\/strong><\/a><\/li>\n\n\n\n<li>79% Marketer li\u1ec7t k\u00ea <a href=\"https:\/\/www.litmus.com\/resources\/state-of-email\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>Email Marketing n\u1eb1m trong top 3<\/strong><\/a> k\u00eanh marketing hi\u1ec7u qu\u1ea3 nh\u1ea5t<\/li>\n\n\n\n<li><strong>Email Marketing th\u00fac \u0111\u1ea9y chuy\u1ec3n \u0111\u1ed5i cao h\u01a1n<\/strong> b\u1ea5t k\u1ef3 k\u00eanh marketing n\u00e0o kh\u00e1c, bao g\u1ed3m c\u1ea3 m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 t\u00ecm ki\u1ebfm t\u1ef1 nhi\u00ean<\/li>\n\n\n\n<li><a href=\"https:\/\/www.getresponse.com\/blog\/the-state-of-email-marketing-by-industry\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>T\u1ef7 l\u1ec7 m\u1edf email trung b\u00ecnh l\u00e0 21.73%<\/strong><\/a>, cao h\u01a1n 3 l\u1ea7n so v\u1edbi t\u1ef7 l\u1ec7 t\u01b0\u01a1ng t\u00e1c tr\u00ean Facebook<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>\u0110\u1ed1i v\u1edbi doanh nghi\u1ec7p B2B:<\/strong><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/contentmarketinginstitute.com\/wp-content\/uploads\/2019\/10\/2020_B2B_Research_Final.pdf\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>31% B2B Marketer<\/strong><\/a> cho r\u1eb1ng b\u1ea3n tin email l\u00e0 c\u00e1ch nu\u00f4i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng t\u1ed1t nh\u1ea5t<\/li>\n\n\n\n<li>Email marketing l\u00e0 <a href=\"https:\/\/contentmarketinginstitute.com\/wp-content\/uploads\/2021\/10\/B2B_2022_Research.pdf\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>k\u00eanh marketing \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nhi\u1ec1u th\u1ee9 3<\/strong><\/a><\/li>\n\n\n\n<li>T\u01b0\u01a1ng t\u00e1c qua email l\u00e0 <a href=\"https:\/\/contentmarketinginstitute.com\/wp-content\/uploads\/2021\/10\/B2B_2022_Research.pdf\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>th\u01b0\u1edbc \u0111o quan tr\u1ecdng th\u1ee9 4<\/strong><\/a>, cao h\u01a1n c\u1ea3 t\u01b0\u01a1ng t\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i, x\u1ebfp h\u1ea1ng t\u00ecm ki\u1ebfm<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>\u0110\u1ed1i v\u1edbi doanh nghi\u1ec7p B2C:<\/strong><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/blog.hubspot.com\/marketing\/marketing-trends\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>37% B2C Marketer g\u1eedi email h\u00e0ng ng\u00e0y<\/strong><\/a> cho ng\u01b0\u1eddi \u0111\u0103ng k\u00fd c\u1ee7a h\u1ecd<\/li>\n\n\n\n<li><a href=\"https:\/\/www.litmus.com\/resources\/2020-state-of-email-report-fall-edition\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>60% doanh nghi\u1ec7p<\/strong><\/a> TM\u0110T, ti\u00eau d\u00f9ng, d\u1ecbch v\u1ee5 v\u00e0 b\u00e1n l\u1ebb \u0111ang c\u00e1 nh\u00e2n email d\u1ef1a tr\u00ean d\u1eef li\u1ec7u mua h\u00e0ng tr\u01b0\u1edbc \u0111\u00f3 c\u1ee7a kh\u00e1ch h\u00e0ng<\/li>\n<\/ul>\n\n\n\n<p>NOTE: K\u00eanh Email Marketing c\u00f3 v\u1ebb kh\u00f4ng \u0111\u01b0\u1ee3c \u01b0a chu\u1ed9ng \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p B2C. Tuy nhi\u00ean, khi thay \u0111\u1ed5i quan \u0111i\u1ec3m s\u1eed d\u1ee5ng Email Marketing t\u1eeb &#8220;b\u00e1n h\u00e0ng&#8221; sang &#8220;nu\u00f4i d\u01b0\u1ee1ng&#8221;. B\u1ea1n s\u1ebd th\u1ea5y ti\u1ec1m n\u0103ng r\u1ed9ng l\u1edbn c\u1ee7a Email Marketing, n\u00f3 c\u00f3 th\u1ec3 khi\u1ebfn b\u1ea1n tr\u1edf n\u00ean kh\u00e1c bi\u1ec7t so v\u1edbi ph\u1ea7n c\u00f2n l\u1ea1i.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>\u0110\u1ed1i v\u1edbi th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed:<\/strong><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>57,2% Marketer cho bi\u1ebft c\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed m\u00e0 h\u1ecd c\u00f3 t\u1eeb <a href=\"https:\/\/blog.hubspot.com\/marketing\/marketing-trends?_ga=2.248650894.861953047.1647209732-1473432799.1647209732\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>1.000 \u0111\u1ebfn 10.000 email kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/strong><\/a> \u0111ang \u0111\u01b0\u1ee3c ch\u0103m s\u00f3c qua email marketing<\/li>\n\n\n\n<li><a href=\"https:\/\/blog.hubspot.com\/marketing\/marketing-trends?_ga=2.248650894.861953047.1647209732-1473432799.1647209732\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>85,7% Marketer l\u0129nh v\u1ef1c TM\u0110T<\/strong><\/a> s\u1eed d\u1ee5ng email marketing \u0111\u1ec3 t\u0103ng nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u<\/li>\n\n\n\n<li>Kho\u1ea3ng 72% cho bi\u1ebft th\u00e1ch th\u1ee9c l\u1edbn nh\u1ea5t c\u1ee7a h\u1ecd l\u00e0 l\u00e0 t\u1ef7 l\u1ec7 m\u1edf email th\u1ea5p<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>V\u00e0 quan tr\u1ecdng, v\u1edbi xu h\u01b0\u1edbng b\u1ea3o m\u1eadt d\u1eef li\u1ec7u ng\u00e0y c\u00e0ng gia t\u0103ng, <a href=\"https:\/\/www.apple.com\/privacy\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>Apple xi\u1ebft ch\u1eb7t quy\u1ec1n ri\u00eang t\u01b0<\/strong><\/a>, <a href=\"https:\/\/blog.chromium.org\/2020\/01\/building-more-private-web-path-towards.html\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Google ti\u1ebfn t\u1edbi lo\u1ea1i b\u1ecf third-party cookie v\u00e0o cu\u1ed1i 2023<\/strong><\/a> d\u1eabn t\u1edbi s\u1ed1 li\u1ec7u qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng Google, Facebook kh\u00f4ng c\u00f2n \u0111\u00e1ng tin c\u1eady nh\u01b0 tr\u01b0\u1edbc.<\/p>\n\n\n\n<p>V\u00ec th\u1ebf, giao ti\u1ebfp tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng th\u00f4ng qua email, s\u1ed1 \u0111i\u1ec7n tho\u1ea1i l\u00e0 m\u1ed9t gi\u1ea3i ph\u00e1p \u0111\u00e1ng tin c\u1eady h\u01a1n v\u00e0 b\u1ea1n ki\u1ec3m so\u00e1t t\u1ed1t h\u01a1n.<\/p>\n\n\n\n<p>Email l\u00e0 k\u00eanh giao ti\u1ebfp tr\u1ef1c ti\u1ebfp v\u00e0 do b\u1ea1n ki\u1ec3m so\u00e1t ho\u00e0n to\u00e0n.<\/p>\n\n\n\n<p>Theo <a href=\"https:\/\/www.gartner.com\/en\/marketing\/research\/annual-cmo-spend-survey-research\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>B\u00e1o c\u00e1o kh\u1ea3o s\u00e1t c\u00e1c CMO n\u0103m 2022 c\u1ee7a Gartner<\/strong><\/a>, Email Marketing \u0111\u01b0\u1ee3c ph\u00e2n b\u1ed5 9,7% <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/ngan-sach-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>ng\u00e2n s\u00e1ch marketing<\/strong><\/a> &#8211; lu\u00f4n l\u00e0 k\u00eanh marketing quan tr\u1ecdng h\u00e0ng \u0111\u1ea7u.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1080\" height=\"752\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/cach-phan-bo-ngan-sach-marketing.jpg\" alt=\"C\u00e1ch c\u00e1c CMO h\u00e0ng \u0111\u1ea7u ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch marketing theo b\u00e1o c\u00e1o c\u1ee7a Gartner\" class=\"wp-image-30897\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/cach-phan-bo-ngan-sach-marketing.jpg 1080w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/cach-phan-bo-ngan-sach-marketing-300x209.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/cach-phan-bo-ngan-sach-marketing-768x535.jpg 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/figure>\n\n\n\n<p>Nh\u01b0 v\u1eady \u0111\u1ec3 b\u1ea1n th\u1ea5y r\u1eb1ng, c\u00e1c doanh nghi\u1ec7p kh\u00e1c v\u1eabn \u0111ang tri\u1ec3n khai Email Marketing r\u1ea5t m\u1ea1nh v\u00e0 ti\u1ebfp t\u1ee5c \u0111\u1ea7u t\u01b0 nhi\u1ec1u h\u01a1n trong t\u01b0\u01a1ng lai.<\/p>\n\n\n\n<p>Tuy nhi\u00ean, v\u1ea5n \u0111\u1ec1 n\u1eb1m \u1edf ch\u1ed7 r\u1ea5t nhi\u1ec1u doanh nghi\u1ec7p kh\u00f4ng bi\u1ebft c\u00e1ch tri\u1ec3n khai khi\u1ebfn chi\u1ebfn d\u1ecbch email marketing c\u00f3 t\u1ef7 l\u1ec7 m\u1edf th\u1ea5p, t\u1eeb \u0111\u00f3 l\u00e3ng ph\u00ed ngu\u1ed3n l\u1ef1c.<\/p>\n\n\n\n<p>Trong ph\u1ea7n ti\u1ebfp theo ch\u00fang ta s\u1ebd c\u00f9ng t\u00ecm hi\u1ec3u c\u00e1ch x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c v\u00e0 tri\u1ec3n khai email marketing hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">2. X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c email marketing<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/chien-luoc-email-marketing.jpg\" alt=\"X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c Email Marketing\" class=\"wp-image-31038\" title=\"X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c Email Marketing\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/chien-luoc-email-marketing.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/chien-luoc-email-marketing-300x157.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/chien-luoc-email-marketing-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n\n\n<p>\u0110\u1eebng b\u1eaft \u0111\u1ea7u tri\u1ec3n khai email marketing b\u1eb1ng vi\u1ec7c thi\u1ebft k\u1ebf m\u1ed9t email gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m &#8220;th\u1eadt \u0111\u1eb9p&#8221; r\u1ed3i g\u1eedi cho t\u1ea5t c\u1ea3 email m\u00e0 b\u1ea1n c\u00f3.<\/p>\n\n\n\n<p>Thay v\u00e0o \u0111\u00f3, h\u00e3y b\u1eaft \u0111\u1ea7u b\u1eb1ng vi\u1ec7c x\u00e2y d\u1ef1ng <strong>chi\u1ebfn l\u01b0\u1ee3c email marketing<\/strong> th\u00f4ng minh theo t\u1eebng b\u01b0\u1edbc:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Nghi\u00ean c\u1ee9u<\/li>\n\n\n\n<li>Thi\u1ebft l\u1eadp m\u1ee5c ti\u00eau email marketing<\/li>\n\n\n\n<li>Ch\u1ecdn ph\u01b0\u01a1ng ph\u00e1p x\u00e2y d\u1ef1ng danh s\u00e1ch email<\/li>\n\n\n\n<li>X\u00e2y d\u1ef1ng k\u1ecbch b\u1ea3n g\u1eedi email<\/li>\n\n\n\n<li>Ch\u1ecdn c\u00f4ng c\u1ee5 tri\u1ec3n khai email marketing<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><em>NOTE: H\u01b0\u1edbng d\u1eabn n\u00e0y d\u00e0nh cho c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd hi\u1ec3u v\u1ec1 ph\u01b0\u01a1ng ph\u00e1p x\u00e2y d\u1ef1ng hi\u1ec7u qu\u1ea3, t\u1eeb \u0111\u00f3 c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng tr\u00ean b\u1ea5t k\u1ef3 c\u00f4ng c\u1ee5 email marketing n\u00e0o (Kh\u00f4ng ph\u1ea3i h\u01b0\u1edbng d\u1eabn k\u1ef9 thu\u1eadt thi\u1ebft l\u1eadp c\u1ee5 th\u1ec3 t\u1eebng chi\u1ebfn d\u1ecbch).<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">2.1. Nghi\u00ean c\u1ee9u<\/h3>\n\n\n\n<p>C\u00f3 2 vi\u1ec7c b\u1ea1n c\u1ea7n l\u00e0m trong b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean n\u00e0y l\u00e0 nghi\u00ean c\u1ee9u th\u01b0\u01a1ng hi\u1ec7u v\u00e0 nghi\u00ean c\u1ee9u \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau b\u1ea1n h\u01b0\u1edbng t\u1edbi.<\/p>\n\n\n\n<p>Nghi\u00ean c\u1ee9u th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 hi\u1ec3u r\u1eb1ng b\u1ea1n n\u00ean s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh nh\u01b0 th\u1ebf n\u00e0o trong email, gi\u1ecdng v\u0103n nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ec3 g\u00f3p ph\u1ea7n th\u00fac \u0111\u1ea9y nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u qua t\u1eebng email.<\/p>\n\n\n\n<p>Nghi\u00ean c\u1ee9u \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau \u0111\u1ec3 hi\u1ec3u r\u1eb1ng h\u1ecd s\u1ebd d\u1ec5 d\u00e0ng t\u01b0\u01a1ng t\u00e1c v\u1edbi nh\u1eefng n\u1ed9i dung g\u00ec, hi\u1ec3u s\u00e2u v\u1ec1 c\u00e1c m\u1ee5c ti\u00eau c\u1ee7a h\u1ecd v\u00e0 thi\u1ebft l\u1eadp ch\u00e2n dung kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/07\/chan-dung-khach-hang-muc-tieu.png\" alt=\"Ch\u00e2n dung kh\u00e1ch h\u00e0ng\" class=\"wp-image-6827\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/07\/chan-dung-khach-hang-muc-tieu.png 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/07\/chan-dung-khach-hang-muc-tieu-300x157.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/07\/chan-dung-khach-hang-muc-tieu-768x402.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><em>V\u00ed d\u1ee5 v\u1ec1 b\u1ea3n ch\u00e2n dung kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/em><\/p>\n\n\n\n<p>T\u1eeb \u0111\u00f3 k\u1ebft n\u1ed1i l\u1ea1i v\u1edbi nh\u1eefng g\u00ec b\u1ea1n cung c\u1ea5p h\u01b0\u1edbng t\u1edbi: Th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n c\u00f3 s\u1ea3n ph\u1ea9m\/ gi\u1ea3i ph\u00e1p t\u1ed1t nh\u1ea5t gi\u00fap h\u1ecd \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau c\u00e1 nh\u00e2n.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u0110\u1ecdc th\u00eam:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/nghien-cuu-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Nghi\u00ean c\u1ee9u th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/phuong-phap-nghien-cuu-khach-hang\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Nghi\u00ean c\u1ee9u kh\u00e1c h\u00e0ng<\/strong><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.saokim.com.vn\/en\/blog\/xay-dung-thuong-hieu\/nghien-cuu-thi-truong\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/strong><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/hanh-trinh-khach-hang\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>H\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng<\/strong><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.saokim.com.vn\/en\/blog\/xay-dung-thuong-hieu\/the-nao-la-chien-luoc-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.saokim.com.vn\/en\/blog\/xay-dung-thuong-hieu\/tinh-cach-thuong-hieu-la-gi-lam-the-nao-de-xac-dinh-tinh-cach-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>T\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/hinh-mau-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>H\u00ecnh m\u1eabu th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/kien-truc-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Ki\u1ebfn tr\u00fac th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/nhan-thuc-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/quan-tri-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a><\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">2.2. Thi\u1ebft l\u1eadp m\u1ee5c ti\u00eau email marketing<\/h3>\n\n\n\n<p>Ti\u1ebfp theo, b\u1ea1n c\u1ea7n thi\u1ebft l\u1eadp m\u1ee5c ti\u00eau cho email marketing,<\/p>\n\n\n\n<p>V\u00ed d\u1ee5: L\u0129nh v\u1ef1c T\u00e0i ch\u00ednh, v\u1edbi 10% ng\u00e2n s\u00e1ch cho ph\u00e9p, b\u1ea1n mu\u1ed1n Email Marketing \u0111\u00f3ng g\u00f3p kho\u1ea3ng 100.000 l\u01b0\u1ee3t truy c\u1eadp v\u00e0o website (\u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng).<\/p>\n\n\n\n<p>V\u1edbi m\u1ee5c ti\u00eau nh\u01b0 v\u1eady th\u00ec d\u1ef1a theo s\u1ed1 li\u1ec7u trung b\u00ecnh v\u1ec1 email marketing (<a href=\"https:\/\/www.campaignmonitor.com\/resources\/guides\/email-marketing-benchmarks\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>B\u00e1o c\u00e1o c\u1ee7a Campaign Monitor<\/strong><\/a>)<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1436\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/chi-so-email-marketing-quan-trong-trung-binh-trong-cac-nganh.jpg\" alt=\"Ch\u1ec9 s\u1ed1 Email Marketing quan tr\u1ecdng\" class=\"wp-image-30976\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/chi-so-email-marketing-quan-trong-trung-binh-trong-cac-nganh.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/chi-so-email-marketing-quan-trong-trung-binh-trong-cac-nganh-251x300.jpg 251w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/chi-so-email-marketing-quan-trong-trung-binh-trong-cac-nganh-768x919.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n\n\n<p>Ta \u01b0\u1edbc l\u01b0\u1ee3ng \u0111\u01b0\u1ee3c s\u1ed1 email c\u1ea7n g\u1eedi \u0111i v\u00e0 s\u1ed1 email c\u1ea7n c\u00f3 trong danh s\u00e1ch email \u0111\u0103ng k\u00fd nh\u01b0 sau:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1109\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/vi-du-muc-tieu-email-marketing.jpg\" alt=\"V\u00ed d\u1ee5 m\u1ee5c ti\u00eau email marketing\" class=\"wp-image-30977\" title=\"V\u00ed d\u1ee5 m\u1ee5c ti\u00eau email marketing\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/vi-du-muc-tieu-email-marketing.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/vi-du-muc-tieu-email-marketing-300x277.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/vi-du-muc-tieu-email-marketing-768x710.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n\n\n<p>Gi\u1ea3 s\u1eed kh\u00f4ng quan t\u00e2m \u0111\u1ebfn s\u1ed1 l\u01b0\u1ee3t kh\u00e1ch h\u00e0ng m\u1edbi v\u00e0 s\u1ed1 li\u1ec7u t\u01b0\u01a1ng t\u00e1c kh\u00f4ng gi\u1ea3m d\u1ea7n qua c\u00e1c email th\u00ec ch\u00fang ta c\u1ea7n:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>M\u1ed7i tu\u1ea7n g\u1eedi 1 n\u1ed9i dung li\u00ean t\u1ee5c trong 52 tu\u1ea7n<\/li>\n\n\n\n<li>Cho danh s\u00e1ch h\u01a1n 88.000 email \u0111\u0103ng k\u00fd<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Tuy nhi\u00ean, c\u00f3 m\u1ed9t l\u01b0u \u00fd: Th\u1ef1c t\u1ebf kh\u00e1ch h\u00e0ng ch\u1ec9 t\u01b0\u01a1ng t\u00e1c t\u00edch c\u1ef1c \u1edf c\u00e1c email \u0111\u1ea7u ti\u00ean v\u00e0 t\u1ef7 l\u1ec7 n\u00e0y gi\u1ea3m d\u1ea7n theo th\u1eddi gian, d\u1eabn \u0111\u1ebfn x\u00e1c \u0111\u1ecbnh KPIs nh\u01b0 tr\u00ean c\u00f3 th\u1ec3 kh\u00f4ng \u0111\u1ea1t hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n<p>V\u00ec th\u1ebf b\u1ea1n c\u1ea7n nghi\u00ean c\u1ee9u th\u00eam \u0111\u1ec3 hi\u1ec3u r\u00f5 v\u00f2ng \u0111\u1eddi c\u1ee7a m\u1ed7i email. (Ho\u1eb7c th\u1eed nghi\u1ec7m d\u1ea7n d\u1ea7n \u0111\u1ec3 c\u00f3 k\u1ebft qu\u1ea3 ch\u00ednh x\u00e1c nh\u1ea5t)<\/p>\n\n\n\n<p>Ngo\u00e0i ra, n\u1ebfu ch\u1ec9 g\u1eedi email cho nh\u00f3m kh\u00e1ch h\u00e0ng c\u1ed1 \u0111\u1ecbnh, li\u00ean t\u1ee5c t\u1eeb n\u0103m n\u00e0y qua n\u0103m kh\u00e1c c\u0169ng kh\u00f4ng mang l\u1ea1i hi\u1ec7u qu\u1ea3 mong mu\u1ed1n.<\/p>\n\n\n\n<p>Th\u1ebf n\u00ean c\u00f3 2 vi\u1ec7c b\u1ea1n c\u1ea7n l\u00e0m l\u00e0:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>T\u0103ng s\u1ed1 l\u1ea7n g\u1eedi email hi\u1ec7u qu\u1ea3 b\u1eb1ng c\u00e1ch g\u1eedi n\u1ed9i dung gi\u00e1 tr\u1ecb cao, c\u00e1 nh\u00e2n h\u00f3a v\u00e0 \u0111\u00fang th\u1eddi \u0111i\u1ec3m v\u1edbi ng\u01b0\u1eddi \u0111\u0103ng k\u00fd<\/li>\n\n\n\n<li>T\u00ecm c\u00e1ch c\u00f3 th\u00eam nhi\u1ec1u email \u0111\u0103ng k\u00fd m\u1edbi<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><em>NOTE: M\u1ed9t s\u1ed1 ch\u1ec9 s\u1ed1 nh\u01b0 t\u1ef7 l\u1ec7 m\u1edf (Open Rates) kh\u00f4ng c\u00f2n \u0111\u00e1ng tin c\u1eady sau khi Apple b\u1ed5 sung ch\u00ednh s\u00e1ch b\u1ea3o m\u1eadt tr\u00ean iOS. V\u00ec th\u1ebf b\u1ea1n n\u00ean t\u1eadp trung v\u00e0o ch\u1ec9 s\u1ed1 cu\u1ed1i c\u00f9ng nh\u01b0 t\u1ef7 l\u1ec7 click, ngu\u1ed3n traffic t\u1eeb email &#8211; ch\u1ec9 s\u1ed1 b\u1ea1n c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng tr\u00ean website.<\/em><\/p>\n\n\n\n<p><em>NOTE: \u0110\u1eebng lo n\u1ebfu b\u1ea1n kh\u00f4ng c\u00f3 kinh nghi\u1ec7m trong s\u1ea3n xu\u1ea5t n\u1ed9i dung, vi\u1ebft email marketing. Chat GPT v\u00e0 c\u00e1c c\u00f4ng c\u1ee5 AI kh\u00e1c c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n ti\u1ebft ki\u1ec7m chi ph\u00ed t\u01b0\u01a1ng \u0111\u01b0\u01a1ng h\u00e0ng ch\u1ee5c nh\u00e2n s\u1ef1.<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>T\u1eeb \u0111\u00e2y b\u1ea1n c\u00f3 th\u1ec3 c\u00e2n \u0111\u1ed1i ng\u00e2n s\u00e1ch, ngu\u1ed3n l\u1ef1c \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh KPIs (t\u1ea1m th\u1eddi) cho k\u00eanh email marketing.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">2.3. Ch\u1ecdn ph\u01b0\u01a1ng ph\u00e1p x\u00e2y d\u1ef1ng danh s\u00e1ch email<\/h3>\n\n\n\n<p>\u0110\u1ec3 g\u1eedi email, b\u1ea1n c\u1ea7n ph\u1ea3i ph\u1ea3i c\u00f3 danh s\u00e1ch email, t\u1ed1t nh\u1ea5t l\u00e0 danh s\u00e1ch email m\u00e0 h\u1ecd cho ph\u00e9p b\u1ea1n g\u1eedi th\u00f4ng tin li\u00ean quan cho h\u1ecd. (L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 x\u00e2y d\u1ef1ng danh s\u00e1ch email t\u00f4i s\u1ebd chia s\u1ebb \u1edf b\u00ean d\u01b0\u1edbi).<\/p>\n\n\n\n<p>T\u1ea1i th\u1eddi \u0111i\u1ec3m n\u00e0y b\u1ea1n c\u1ea7n ph\u00e2n t\u00edch xem kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng s\u1ebd \u0111\u0103ng k\u00fd v\u00e0o danh s\u00e1ch email nh\u01b0 th\u1ebf n\u00e0o?<\/p>\n\n\n\n<p>C\u00e1c ph\u01b0\u01a1ng ph\u00e1p c\u1ee5 th\u1ec3 \u0111\u1ec3 l\u00f4i k\u00e9o h\u1ecd tr\u1edf th\u00e0nh ng\u01b0\u1eddi \u0111\u0103ng k\u00fd l\u00e0 g\u00ec d\u1ef1a v\u00e0o insight \u0111\u00e3 ph\u00e2n t\u00edch \u1edf tr\u00ean.<\/p>\n\n\n\n<p>S\u1ebd c\u1ea7n m\u1ed9t th\u1eddi gian \u0111\u1ec3 x\u00e2y d\u1ef1ng danh s\u00e1ch theo c\u00e1ch t\u1ef1 nhi\u00ean (m\u0169 tr\u1eafng), nh\u01b0ng hi\u1ec7u qu\u1ea3 t\u00edch l\u0169y d\u1ea7n d\u1eabn tr\u1edf n\u00ean kh\u1ed5ng l\u1ed3 v\u00e0 gi\u00e1 tr\u1ecb l\u1edbn h\u01a1n c\u00e1c ph\u01b0\u01a1ng ph\u00e1p m\u0169 \u0111en.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">2.4. X\u00e2y d\u1ef1ng k\u1ecbch b\u1ea3n g\u1eedi email<\/h3>\n\n\n\n<p>G\u1eedi email m\u00e0 kh\u00f4ng c\u00f3 k\u1ecbch b\u1ea3n ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng ch\u1ec9 khi\u1ebfn b\u1ea1n l\u00e3ng ph\u00ed ngu\u1ed3n l\u1ef1c, th\u1eadm ch\u00ed mang ti\u00eau c\u1ef1c cho doanh nghi\u1ec7p.<\/p>\n\n\n\n<p>Ngo\u00e0i ra, kh\u00f4ng c\u00f3 k\u1ecbch b\u1ea3n g\u1eedi email, nh\u00e2n vi\u00ean c\u1ee7a b\u1ea1n s\u1ebd kh\u00f4ng bi\u1ebft c\u00e1ch tri\u1ec3n khai nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ec3 mang l\u1ea1i hi\u1ec7u qu\u1ea3. Kh\u00f3 th\u1ef1c hi\u1ec7n t\u1ed1i \u01b0u.<\/p>\n\n\n\n<p>K\u1ecbch b\u1ea3n email l\u00e0 vi\u1ec7c quy\u1ebft \u0111\u1ecbnh lo\u1ea1i chi\u1ebfn d\u1ecbch email marketing s\u1ebd g\u1eedi. T\u1eeb \u0111\u00f3 thi\u1ebft k\u1ebf lu\u1ed3ng g\u1eedi (workflows) ph\u00f9 h\u1ee3p cho t\u1eebng chi\u1ebfn d\u1ecbch, t\u1eebng nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng.<\/p>\n\n\n\n<p>C\u00f3 m\u1ed9t s\u1ed1 lo\u1ea1i chi\u1ebfn d\u1ecbch email ph\u1ed5 bi\u1ebfn:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>T\u0103ng traffic<\/li>\n\n\n\n<li>T\u0103ng nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u<\/li>\n\n\n\n<li>Nu\u00f4i d\u01b0\u1ee1ng m\u1ed1i quan h\u1ec7<\/li>\n\n\n\n<li>Th\u00fac \u0111\u1ea9y b\u00e1n h\u00e0ng (th\u01b0\u1eddng xuy\u00ean ho\u1eb7c theo s\u1ef1 ki\u1ec7n)<\/li>\n\n\n\n<li>T\u00e1i k\u00edch ho\u1ea1t<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>B\u1ea1n c\u0169ng n\u00ean thi\u1ebft l\u1eadp c\u00e1c danh s\u00e1ch kh\u00e1c nhau \u0111\u1ec3 g\u1eedi n\u1ed9i dung li\u00ean quan h\u01a1n cho t\u1eebng nh\u00f3m.<\/p>\n\n\n\n<p>Ngo\u00e0i ra, n\u00ean thi\u1ebft l\u1eadp c\u00e1c giai \u0111o\u1ea1n c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ec3 bi\u1ebft khi n\u00e0o n\u00ean g\u1eedi email t\u00e1i k\u00edch ho\u1ea1t, khi n\u00e0o n\u00ean g\u1eedi email gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m, khi n\u00e0o n\u00ean chuy\u1ec3n h\u1ecd sang chi\u1ebfn d\u1ecbch ph\u00f9 h\u1ee3p h\u01a1n&#8230;<\/p>\n\n\n\n<p><em>NOTE: T\u1eeb k\u1ecbch b\u1ea3n, b\u1ea1n c\u00f3 th\u1ec3 t\u00ednh to\u00e1n kh\u1ed1i l\u01b0\u1ee3ng c\u00f4ng vi\u1ec7c c\u1ea7n chu\u1ea9n b\u1ecb \u0111\u1ec3 thi\u1ebft l\u1eadp ban \u0111\u1ea7u v\u00e0 t\u1ed1i \u01b0u sau n\u00e0y<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">2.5. Ch\u1ecdn c\u00f4ng email marketing ph\u00f9 h\u1ee3p<\/h3>\n\n\n\n<p>C\u00f3 r\u1ea5t nhi\u1ec1u c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 b\u1ea1n tri\u1ec3n khai email marketing t\u1eeb \u0111\u01a1n gi\u1ea3n \u0111\u1ebfn ph\u1ee9c t\u1ea1p, b\u1ea1n c\u1ea7n nghi\u00ean c\u1ee9u v\u00e0 th\u1eed nghi\u1ec7m \u0111\u1ec3 ch\u1ecdn ra gi\u1ea3i ph\u00e1p ph\u00f9 h\u1ee3p v\u1edbi ng\u00e2n s\u00e1ch &amp; mong mu\u1ed1n.<\/p>\n\n\n\n<p>C\u00e1c c\u00f4ng c\u1ee5 n\u00e0y th\u01b0\u1eddng k\u00e8m theo c\u00e1c c\u00f4ng c\u1ee5 thu th\u1eadp lead, thi\u1ebft l\u1eadp k\u1ecbch b\u1ea3n, theo d\u00f5i hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n<p>\u0110i\u1ec1u quan tr\u1ecdng l\u00e0 b\u1ea1n c\u1ea7n hi\u1ec3u kh\u00e1ch h\u00e0ng, x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c danh s\u00e1ch email, thi\u1ebft l\u1eadp k\u1ecbch b\u1ea3n v\u00e0 chu\u1ea9n b\u1ecb t\u00e0i nguy\u00ean \u0111\u1ec3 thi\u1ebft l\u1eadp. Vi\u1ec7c thi\u1ebft l\u1eadp chi ti\u1ebft nh\u01b0 th\u1ebf n\u00e0o c\u00f3 r\u1ea5t nhi\u1ec1u h\u01b0\u1edbng d\u1eabn v\u00e0 h\u1ed7 tr\u1ee3 t\u1eeb ch\u00ednh nh\u00e0 cung c\u1ea5p.<\/p>\n\n\n\n<p>M\u1ed9t s\u1ed1 c\u00f4ng c\u1ee5 email marketing ph\u1ed5 bi\u1ebfn 2022:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>T\u1ed5ng th\u1ec3 t\u1ed1t nh\u1ea5t: <a href=\"https:\/\/mailchimp.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>Mailchimp<\/strong><\/a><\/li>\n\n\n\n<li>T\u1ed1t nh\u1ea5t cho t\u1ef1 \u0111\u1ed9ng h\u00f3a: <a href=\"https:\/\/www.activecampaign.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>ActiveCampaign<\/strong><\/a><\/li>\n\n\n\n<li>D\u1ec5 s\u1eed d\u1ee5ng nh\u1ea5t: <a href=\"https:\/\/www.mailerlite.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>MailerLite<\/strong><\/a><\/li>\n\n\n\n<li>B\u1ed9 c\u00f4ng c\u1ee5 t\u1ea5t c\u1ea3 trong m\u1ed9t t\u1ed1t nh\u1ea5t: <a href=\"https:\/\/www.hubspot.com\/marketing\/free\/am-free-email\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>Hubspot<\/strong><\/a><\/li>\n\n\n\n<li>Chi ph\u00ed t\u1ed1t nh\u1ea5t: <a href=\"https:\/\/moosend.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>Moosend<\/strong><\/a><\/li>\n\n\n\n<li>T\u1ed1i \u01b0u cho th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed: <a href=\"https:\/\/www.drip.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>Drip<\/strong><\/a><\/li>\n\n\n\n<li>M\u00e3 ngu\u1ed3n m\u1edf t\u1ed1t nh\u1ea5t: <a href=\"https:\/\/www.mautic.org\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>Mautic<\/strong><\/a><\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">3. X\u00e2y d\u1ef1ng danh s\u00e1ch email nh\u01b0 th\u1ebf n\u00e0o?<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/xay-dung-danh-sach-email.jpg\" alt=\"X\u00e2y d\u1ef1ng danh s\u00e1ch Email\" class=\"wp-image-31041\" title=\"X\u00e2y d\u1ef1ng danh s\u00e1ch Email\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/xay-dung-danh-sach-email.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/xay-dung-danh-sach-email-300x157.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/xay-dung-danh-sach-email-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n\n\n<p>C\u00f3 nhi\u1ec1u c\u00e1ch \u0111\u1ec3 x\u00e2y d\u1ef1ng danh s\u00e1ch email, \u00fd t\u01b0\u1edfng chung l\u00e0 ti\u1ebfp c\u1eadn v\u1edbi h\u1ecd \u1edf \u0111\u00e2u \u0111\u00f3 (website, m\u1ea1ng x\u00e3 h\u1ed9i hay b\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp&#8230;) v\u00e0 m\u1eddi h\u1ecd tham gia.<\/p>\n\n\n\n<p>C\u00f3 4 c\u00e1ch ph\u1ed5 bi\u1ebfn:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>C\u00e1ch 1: X\u00e2y d\u1ef1ng n\u1ed9i dung gi\u00e1 tr\u1ecb v\u00e0 khi\u1ebfn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng t\u1ef1 nguy\u1ec7n \u0111\u0103ng k\u00fd \u0111\u1ec3 nh\u1eadn th\u00f4ng tin m\u1edbi qua email. \u0110\u00e2y l\u00e0 c\u00e1ch t\u1ed1t nh\u1ea5t, nh\u01b0ng kh\u00f3 th\u1ef1c hi\u1ec7n<\/li>\n\n\n\n<li>C\u00e1ch 2: Trao \u0111\u1ed5i v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. M\u1eddi h\u1ecd \u0111\u0103ng k\u00fd danh s\u00e1ch email \u0111\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c t\u00e0i li\u1ec7u, qu\u00e0 t\u1eb7ng gi\u00e1 tr\u1ecb n\u00e0o \u0111\u00f3.<\/li>\n\n\n\n<li>C\u00e1ch 3: Xin email khi kh\u00e1ch h\u00e0ng mua h\u00e0ng<\/li>\n\n\n\n<li>C\u00e1ch 4: Mua danh s\u00e1ch email<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Nh\u01b0ng c\u00f3 m\u1ed9t v\u1ea5n \u0111\u1ec1, ng\u01b0\u1eddi d\u00f9ng quan t\u00e2m \u0111\u1ebfn b\u1ea3o v\u1ec7 th\u00f4ng tin c\u00e1 nh\u00e2n n\u00ean n\u1ebfu b\u1ea1n kh\u00f4ng trao \u0111\u1ed5i m\u1ed9t th\u1ee9 gi\u00e1 tr\u1ecb th\u00ec r\u1ea5t kh\u00f3 m\u1eddi h\u1ecd tham gia.<\/p>\n\n\n\n<p>C\u00e1ch th\u1ee9 3 ph\u00f9 h\u1ee3p cho nh\u1eefng email ch\u00ednh s\u00e1ch b\u1ea3o h\u00e0nh, th\u00f4ng tin s\u1ea3n ph\u1ea9m \u0111\u00e3 mua. Kh\u00e1ch h\u00e0ng th\u01b0\u1eddng kh\u00f4ng mu\u1ed1n nh\u1eadn c\u00e1c th\u00f4ng tin kh\u00e1c m\u1ed9t c\u00e1ch \u00e9p bu\u1ed9c.<\/p>\n\n\n\n<p><em>NOTE: C\u00e1ch th\u1ee9 4 th\u00ec t\u00f4i khuy\u00ean b\u1ea1n kh\u00f4ng n\u00ean th\u1ef1c hi\u1ec7n.<\/em><\/p>\n\n\n\n<p>Do \u0111\u00f3, c\u00e1ch l\u00e0m d\u1ec5 th\u1ef1c hi\u1ec7n v\u00e0 mang l\u1ea1i hi\u1ec7u qu\u1ea3 b\u1ec1n v\u1eefng nh\u1ea5t l\u00e0:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center has-large-font-size\"><strong>Trao \u0111\u1ed5i gi\u00e1 tr\u1ecb v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c s\u1ef1 ch\u1ea5p thu\u1eadn c\u1ee7a h\u1ecd.<\/strong><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>B\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o ra c\u00e1c n\u1ed9i dung h\u1eefu \u00edch, k\u00e8m theo bi\u1ec3u m\u1eabu m\u1eddi kh\u00e1ch h\u00e0ng \u0111\u0103ng k\u00fd th\u00f4ng tin \u0111\u1ec3 nh\u1eadn qu\u00e0 t\u1eb7ng.<\/p>\n\n\n\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 lo\u1ea1i b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ebook<\/strong>: Kh\u00f4ng c\u1ea7n ebook \u0111\u1ed3 s\u1ed9. Ch\u1ec9 c\u1ea7n n\u1ed9i dung gi\u00e1 tr\u1ecb ebook 5-10 trang r\u1ea5t d\u1ec5 t\u1ea1o<\/li>\n\n\n\n<li><strong><span style=\"color: initial;\">Info<\/span>graphics<\/strong>: H\u00ecnh \u1ea3nh minh h\u1ecda t\u00f3m t\u1eaft th\u00f4ng tin m\u1ed9t c\u00e1ch d\u1ec5 hi\u1ec3u<\/li>\n\n\n\n<li><span style=\"color: initial;\"><strong>B\u00e1o c\u00e1o<\/strong> ho\u1eb7c <strong>Nghi\u00ean c\u1ee9u<\/strong><\/span><\/li>\n\n\n\n<li><strong>Checklist<\/strong>: Checklist \u0111\u1ea7y \u0111\u1ee7 c\u00f4ng vi\u1ec7c c\u1ea7n l\u00e0m<\/li>\n\n\n\n<li><strong>Bi\u1ec3u m\u1eabu<\/strong>: M\u1eabu k\u1ebf ho\u1ea1ch, m\u1eabu c\u00e2u h\u1ecfi, c\u00f4ng th\u1ee9c &#8230;<\/li>\n\n\n\n<li><strong>Slide<\/strong>: N\u1ed9i dung \u1edf d\u1ea1ng slide (\u0111\u00e0o t\u1ea1o, ki\u1ebfn th\u1ee9c &#8230;)<\/li>\n\n\n\n<li><strong>Webinar<\/strong>: H\u1ed9i th\u1ea3o tr\u00ean web<\/li>\n\n\n\n<li><strong>Kh\u00f3a h\u1ecdc mi\u1ec5n ph\u00ed<\/strong><\/li>\n\n\n\n<li><strong>C\u00f4ng c\u1ee5<\/strong>: C\u00f4ng c\u1ee5 mi\u1ec5n ph\u00ed ho\u1eb7c b\u1ea3n mi\u1ec5n ph\u00ed gi\u1edbi h\u1ea1n t\u00ednh n\u0103ng<\/li>\n\n\n\n<li>&#8230;<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Ngo\u00e0i ra c\u00f3 2 lo\u1ea1i c\u1ed1 \u0111\u1ecbnh kh\u00e1c nh\u01b0ng kh\u00f3 h\u01a1n:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Pop-up chung<\/strong>: B\u1eadt form th\u00f4ng b\u00e1o m\u1eddi t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi tham gia<\/li>\n\n\n\n<li><strong>Form \u0111\u0103ng k\u00fd ch\u00e2n trang<\/strong>: H\u1ea7u nh\u01b0 website B2B n\u00e0o c\u0169ng c\u00f3 form ch\u00e2n trang \u0111\u1ec3 m\u1eddi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u0103ng k\u00fd b\u1ea3n tin.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Ti\u1ebfp \u0111\u00f3 l\u00e0 qu\u1ea3ng b\u00e1 nh\u1eefng n\u1ed9i dung n\u00e0y b\u1eb1ng nhi\u1ec1u c\u00e1ch: SEO, qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm, qu\u1ea3ng c\u00e1o ti\u1ebfp c\u1eadn tr\u00ean (Facebook)&#8230;<\/p>\n\n\n\n<p>C\u00e1c b\u01b0\u1edbc t\u1ea1o danh s\u00e1ch kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng chung nh\u01b0 sau:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>B\u01b0\u1edbc 1: T\u1ea1o b\u00e0i vi\u1ebft hay, li\u00ean quan tr\u00ean trang web<\/li>\n\n\n\n<li>B\u01b0\u1edbc 2: T\u1ea1o qu\u00e0 t\u1eb7ng li\u00ean quan, gi\u00e1 tr\u1ecb<\/li>\n\n\n\n<li>B\u01b0\u1edbc 3: T\u1ea1o form m\u1eddi kh\u00e1ch h\u00e0ng t\u1ea3i tai li\u1ec7u, qu\u00e0 t\u1eb7ng (C\u00f3 th\u1ec3 \u0111\u1eb7t trong b\u00e0i vi\u1ebft, ho\u1eb7c pop-up). C\u00e1c c\u00f4ng c\u1ee5 email marketing s\u1ebd gi\u00fap b\u1ea1n t\u1ea1o v\u00e0 nh\u00fang c\u00e1c form n\u00e0y -&gt; T\u1ef1 \u0111\u1ed9ng thu th\u1eadp email \u0111\u0103ng k\u00fd v\u00e0 chuy\u1ec3n v\u00e0o h\u1ec7 th\u1ed1ng g\u1eedi email<\/li>\n\n\n\n<li>B\u01b0\u1edbc 4: Qu\u1ea3ng c\u00e1o b\u00e0i vi\u1ebft tr\u00ean GG Search, qu\u1ea3ng c\u00e1o ti\u1ebfp c\u1eadn tr\u00ean Facebook, chia s\u1ebb tr\u00ean Group, SEO&#8230;<\/li>\n\n\n\n<li>B\u01b0\u1edbc 5: Theo d\u00f5i v\u00e0 t\u1ed1i \u01b0u<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>M\u1ed9t s\u1ed1 l\u01b0u \u00fd khi t\u1ea1o qu\u00e0 t\u1eb7ng, form k\u00eau g\u1ecdi tham gia:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>L\u00e0 ph\u1ea7n m\u1edf r\u1ed9ng c\u00f3 gi\u00e1 tr\u1ecb cao c\u1ee7a b\u00e0i vi\u1ebft ch\u1ee9a n\u00f3<\/li>\n\n\n\n<li><span style=\"color: initial;\">D\u1ec5 ph\u00e2n ph\u1ed1i (nh\u1eb9 v\u00e0 \u1edf d\u1ea1ng digital l\u00e0 t\u1ed1t nh\u1ea5t, vd: PDF, video, \u1ea3nh&#8230;)<\/span><\/li>\n\n\n\n<li>H\u1ee9a \u00edt, l\u00e0m nhi\u1ec1u (t\u1eb7ng qu\u00e0 gi\u00e1 tr\u1ecb h\u01a1n k\u1ef3 v\u1ecdng)<\/li>\n\n\n\n<li>Li\u00ean quan \u0111\u1ebfn s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 b\u1ea1n cung c\u1ea5p<\/li>\n\n\n\n<li>Qu\u00e0 t\u1eb7ng mang b\u1ea3n s\u1eafc th\u01b0\u01a1ng hi\u1ec7u (h\u00ecnh \u1ea3nh, ph\u00f4ng ch\u1eef, t\u00f4ng gi\u1ecdng, thi\u1ebft k\u1ebf &#8230;)<\/li>\n\n\n\n<li>K\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng r\u00f5 r\u00e0ng, m\u1ea1nh m\u1ebd (T\u1ea3i ngay, tham gia ngay)<\/li>\n\n\n\n<li>Gi\u1eef form \u0111\u01a1n gi\u1ea3n (Vd, ch\u1ec9 c\u1ea7n T\u00ean, Email ho\u1eb7c th\u00eam S\u0110T)<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u0110\u00e2y l\u00e0 b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean \u0111\u1ec3 bi\u1ebfn \u0111\u1ed9c gi\u1ea3 th\u00e0nh kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, v\u00ec th\u1ebf b\u1ea1n c\u1ea7n t\u1ea1o \u1ea5n t\u01b0\u1ee3ng \u0111\u1ea7u ti\u00ean th\u1eadt t\u1ed1t. \u0110i\u1ec1u n\u00e0y c\u00f3 l\u1ee3i cho c\u00e1c email v\u1ec1 sau.<\/p>\n\n\n\n<p><em>NOTE: V\u1edbi s\u1ef1 tr\u1ee3 gi\u00fap c\u1ee7a c\u00e1c c\u00f4ng c\u1ee5 AI nh\u01b0 Chat GPT &#8211; vi\u1ec7c s\u1ea3n xu\u1ea5t n\u1ed9i dung kh\u00f4ng c\u00f2n kh\u00f3 kh\u0103n v\u00e0 t\u1ed1n k\u00e9m n\u1eefa, b\u00e2y gi\u1edd ch\u1ec9 vi\u1ec7c t\u00ecm c\u00e1ch ph\u00e2n ph\u1ed1i \u0111\u1ebfn \u0111\u00fang ng\u01b0\u1eddi c\u1ea7n ch\u00fang m\u00e0 th\u00f4i.<\/em><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>\u0110\u0103ng k\u00fd \u0111\u1ec3 nh\u1eadn nh\u1eefng n\u1ed9i dung hay nh\u1ea5t, m\u1edbi nh\u1ea5t v\u1ec1 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p t\u1eeb Sao Kim Branding<\/strong><\/p>\n\n\n\n<div class=\"tnp tnp-subscription\">\n<form method=\"post\" action=\"https:\/\/www.saokim.com.vn\/en\/?na=s\" target=\"_blank\">\n\n<input type=\"hidden\" name=\"nlang\" value=\"\"><div class=\"tnp-field tnp-field-firstname\"><label for=\"tnp-1\">T\u00ean<\/label>\n<input class=\"tnp-name\" type=\"text\" name=\"nn\" id=\"tnp-1\" value=\"\" required=\"\"><\/div>\n<div class=\"tnp-field tnp-field-email\"><label for=\"tnp-2\">Email<\/label>\n<input class=\"tnp-email\" type=\"email\" name=\"ne\" id=\"tnp-2\" value=\"\" required=\"\"><\/div>\n<div class=\"tnp-field tnp-field-button\"><input class=\"tnp-submit\" type=\"submit\" value=\"\u0110\u0103ng k\u00fd nh\u1eadn th\u00f4ng tin\">\n<\/div>\n<\/form>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u0110\u1ecdc th\u00eam:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/ke-hoach-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>M\u1eabu k\u1ebf ho\u1ea1ch SEO<\/strong><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.saokim.com.vn\/en\/blog\/quan-tri-dieu-hanh\/mau-lap-ke-hoach-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>M\u1eabu k\u1ebf ho\u1ea1ch Marketing<\/strong><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/ke-hoach-digital-marketing-mau\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>M\u1eabu k\u1ebf ho\u1ea1ch Digital Marketing<\/strong><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/ngan-sach-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>M\u1eabu Ng\u00e2n s\u00e1ch Marketing<\/strong><\/a><\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">4. C\u00e1ch g\u1eedi Email Marketing hi\u1ec7u qu\u1ea3<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/gui-email-marketing-hieu-qua.jpg\" alt=\"C\u00e1ch g\u1eedi Email marketing hi\u1ec7u qu\u1ea3\" class=\"wp-image-31039\" title=\"C\u00e1ch g\u1eedi Email marketing hi\u1ec7u qu\u1ea3\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/gui-email-marketing-hieu-qua.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/gui-email-marketing-hieu-qua-300x157.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/gui-email-marketing-hieu-qua-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n\n\n<p>B\u1ea1n c\u00f3 danh s\u00e1ch kh\u00e1ch h\u00e0ng \u0111ang ch\u1edd nh\u1eadn email, nh\u01b0ng nh\u01b0 \u0111\u00e3 n\u00f3i \u1edf tr\u00ean, r\u1ea5t nhi\u1ec1u doanh nghi\u1ec7p c\u0169ng \u0111ang l\u00e0m email marketing v\u00e0 c\u00f3 nhi\u1ec1u ng\u01b0\u1eddi kh\u00f4ng bi\u1ebft l\u00e0m d\u1eabn t\u1edbi r\u1ea5t nhi\u1ec1u n\u1ed9i dung k\u00e9m ch\u1ea5t l\u01b0\u1ee3ng. Th\u1eadm ch\u00ed c\u00f3 r\u1ea5t nhi\u1ec1u \u0111\u1ed1i t\u01b0\u1ee3ng spam email.<\/p>\n\n\n\n<p>N\u1ebfu kh\u00f4ng bi\u1ebft c\u00e1ch g\u1eedi email marketing th\u00ec kh\u00f3 v\u01b0\u1ee3t qua \u0111\u01b0\u1ee3c b\u1ed9 l\u1ecdc spam c\u1ee7a c\u00e1c \u1ee9ng d\u1ee5ng email.<\/p>\n\n\n\n<p>Th\u1ebf n\u00ean, d\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 ph\u01b0\u01a1ng ph\u00e1p g\u1eedi email marketing hi\u1ec7u qu\u1ea3, \u0111\u01b0\u1ee3c ch\u1ea5p nh\u1eadn:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>S\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 email marketing<\/li>\n\n\n\n<li>\u00c1p d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p vi\u1ebft email hay nh\u1ea5t<\/li>\n\n\n\n<li>Ph\u00e2n \u0111o\u1ea1n email marketing<\/li>\n\n\n\n<li>C\u00e1 nh\u00e2n h\u00f3a email marketing<\/li>\n\n\n\n<li>T\u1ef1 \u0111\u1ed9ng h\u00f3a email marketing<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">4.1. S\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 email marketing<\/h3>\n\n\n\n<p>Trong ph\u1ea7n l\u1eadp chi\u1ebfn l\u01b0\u1ee3c t\u00f4i \u0111\u00e3 nh\u1eafc \u0111\u1ebfn vi\u1ec7c ch\u1ecdn c\u00f4ng c\u1ee5 tri\u1ec3n khai email marketing v\u00e0 c\u00f3 nh\u1ea5t nhi\u1ec1u nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 n\u00e0y.<\/p>\n\n\n\n<p>C\u00e1c c\u00f4ng c\u1ee5 email marketing s\u1ebd cung c\u1ea5p cho b\u1ea1n h\u00e0ng lo\u1ea1t t\u00ednh n\u0103ng \u0111\u1ec3 b\u1ea1n thi\u1ebft l\u1eadp, tinh ch\u1ec9nh, theo d\u00f5i chi\u1ebfn d\u1ecbch c\u1ee7a b\u1ea1n, v\u00ed d\u1ee5:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>T\u1ea1o bi\u1ec3u m\u1eabu, CTAs, Landing Page \u0111\u1ec3 thu h\u00fat \u0111\u0103ng k\u00fd<\/li>\n\n\n\n<li>Thi\u1ebft l\u1eadp k\u1ecbch b\u1ea3n, lu\u1ed3ng email marketing<\/li>\n\n\n\n<li>T\u1ea3i\/ xu\u1ea5t danh s\u00e1ch email<\/li>\n\n\n\n<li>Ph\u00e2n nh\u00f3m danh s\u00e1ch email<\/li>\n\n\n\n<li>Ph\u00e2n \u0111o\u1ea1n kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/li>\n\n\n\n<li>C\u1ed9ng\/ tr\u1eeb \u0111i\u1ec3m d\u1ef1a theo t\u01b0\u01a1ng t\u00e1c (M\u1edf mail, click link)<\/li>\n\n\n\n<li>M\u1eabu email \u0111\u1eb9p<\/li>\n\n\n\n<li>Ch\u1ea1y th\u1eed chi\u1ebfn d\u1ecbch<\/li>\n\n\n\n<li>Ki\u1ec3m th\u1eed A\/B<\/li>\n\n\n\n<li>T\u1ef1 \u0111\u1ed9ng h\u00f3a<\/li>\n\n\n\n<li>Ph\u00e2n t\u00edch hi\u1ec7u su\u1ea5t<\/li>\n\n\n\n<li>\u0110\u1ec1 xu\u1ea5t t\u1ed1i \u01b0u<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Ngo\u00e0i ra, s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 email marketing ph\u1ed5 bi\u1ebfn c\u00f2n c\u00f3 t\u00e1c d\u1ee5ng:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>T\u1eadn d\u1ee5ng uy t\u00edn c\u1ee7a nh\u00e0 cung c\u1ea5p \u0111\u1ec3 t\u0103ng t\u1ef7 l\u1ec7 g\u1eedi email th\u00e0nh c\u00f4ng \u0111\u1ebfn inbox<\/li>\n\n\n\n<li>C\u00e1ch \u0111\u01a1n gi\u1ea3n \u0111\u1ec3 tu\u00e2n th\u1ee7 c\u00e1c ti\u00eau chu\u1ea9n email marketing<\/li>\n\n\n\n<li>Kh\u1ea3 n\u0103ng g\u1eedi h\u00e0ng tri\u1ec7u email c\u00f9ng l\u00fac<\/li>\n\n\n\n<li>H\u1ec7 th\u1ed1ng \u00edt l\u1ed7i<\/li>\n\n\n\n<li>Theo d\u00f5i d\u1eef li\u1ec7u ch\u00ednh x\u00e1c, real-time<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>C\u00f3 nhi\u1ec1u nh\u00e0 cung c\u1ea5p cho ph\u00e9p s\u1eed d\u1ee5ng b\u1ea3n mi\u1ec5n ph\u00ed \u0111\u1ec3 tr\u1ea3i nghi\u1ec7m. N\u1ebfu sau khi s\u1eed d\u1ee5ng c\u1ea3m th\u1ea5y ph\u00f9 h\u1ee3p, b\u1ea1n c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn n\u00e2ng c\u1ea5p \u0111\u1ec3 tri\u1ec3n khai m\u1ea1nh h\u01a1n.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">4.2. \u00c1p d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p vi\u1ebft email hay nh\u1ea5t<\/h3>\n\n\n\n<p>C\u00e1c h\u1ec7 th\u1ed1ng email marketing t\u1ed1t nh\u1ea5t c\u0169ng ch\u1ec9 h\u1ed7 tr\u1ee3 ph\u1ea7n n\u00e0o, y\u1ebfu t\u1ed1t c\u1ed1t l\u00f5i v\u1eabn l\u00e0 n\u1eb1m \u1edf n\u1ed9i dung email c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c vi\u1ebft ra sao.<\/p>\n\n\n\n<p>M\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n qua m\u1ed7i email g\u1eedi \u0111i l\u00e0 c\u00f3 th\u1ec3 t\u1ea1o ra th\u00eam nhi\u1ec1u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng h\u01a1n, k\u00e9o d\u00e0i s\u1ed1 email t\u01b0\u01a1ng t\u00e1c hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n<p>V\u00ec th\u1ebf, c\u00f3 r\u1ea5t nhi\u1ec1u th\u1ee9 c\u1ea7n ph\u1ea3i t\u1ed1i \u01b0u trong n\u1ed9i dung email.<\/p>\n\n\n\n<p>\u0110\u00e2y l\u00e0 m\u1ed9t s\u1ed1 ph\u01b0\u01a1ng ph\u00e1p vi\u1ebft email hay nh\u1ea5t:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0110\u01a1n gi\u1ea3n<\/strong>: QUAN TR\u1eccNG. Gi\u1eef cho n\u1ed9i dung email c\u1ee7a b\u1ea1n \u0111\u01a1n gi\u1ea3n<\/li>\n\n\n\n<li><strong>N\u1ed9i dung<\/strong>: Ph\u00f9 h\u1ee3p v\u1edbi b\u1ea3n s\u1eafc th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n, nh\u1ea5t qu\u00e1n qua m\u1ed7i email v\u00e0 c\u00f3 \u0111\u1ed9 d\u00e0i ph\u00f9 h\u1ee3p<\/li>\n\n\n\n<li><strong>H\u00ecnh \u1ea3nh<\/strong>: Thi\u1ebft k\u1ebf chuy\u00ean nghi\u1ec7p, mang d\u1ea5u \u1ea5n th\u01b0\u01a1ng hi\u1ec7u<\/li>\n\n\n\n<li><strong>CTA<\/strong>: L\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng n\u1ed5i b\u1eadt, d\u1eabn t\u1edbi m\u1ed9t n\u1ed9i dung ho\u1eb7c \u0111\u1ec1 ngh\u1ecb li\u00ean quan h\u1ea5p d\u1eabn kh\u00e1c<\/li>\n\n\n\n<li><strong>Th\u1eddi gian g\u1eedi<\/strong>: D\u1ef1a theo ph\u00e2n t\u00edch ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 l\u1ef1a ch\u1ecdn th\u1eddi gian g\u1eedi ph\u00f9 h\u1ee3p nh\u1ea5t. Theo th\u1ed1ng k\u00ea, \u0111\u1ea7u v\u00e0 cu\u1ed1i gi\u1edd l\u00e0m vi\u1ec7c kh\u00e1ch h\u00e0ng th\u01b0\u1eddng x\u1eed l\u00fd email c\u00f4ng vi\u1ec7c n\u00ean 11h l\u00e0 th\u1eddi \u0111i\u1ec3m ph\u00f9 h\u1ee3p nh\u1ea5t.<\/li>\n\n\n\n<li><strong>T\u1ed1i \u01b0u cho thi\u1ebft b\u1ecb di \u0111\u1ed9ng<\/strong>: Email c\u1ee7a b\u1ea1n c\u1ea7n ph\u1ea3i \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u hi\u1ec3n th\u1ecb tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng (ph\u00f4ng ch\u1eef d\u1ec5 \u0111\u1ecdc, n\u1ed9i dung c\u00f3 \u0111\u1ed9 d\u00e0i ph\u00f9 h\u1ee3p)<\/li>\n\n\n\n<li><strong>T\u1ed1i \u01b0u cho Dark mode<\/strong>: H\u00ecnh \u1ea3nh, CTAs l\u00e0 2 n\u1ed9i dung d\u1ec5 b\u1ecb ch\u1ebf \u0111\u1ed9 Dark mode \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn kh\u1ea3 n\u0103ng xem, \u0111\u1ecdc. V\u1eady n\u00ean b\u1ea1n c\u1ea7n l\u01b0u \u00fd thi\u1ebft k\u1ebf 2 n\u1ed9i dung n\u00e0y n\u1ed5i b\u1eadt c\u1ea3 tr\u00ean Dark mode<\/li>\n\n\n\n<li><strong>C\u00e1 nh\u00e2n h\u00f3a<\/strong>: Vi\u1ebft n\u1ed9i dung email nh\u01b0 c\u00e1ch b\u1ea1n trao \u0111\u1ed5i tr\u1ef1c ti\u1ebfp v\u1edbi b\u1ea1n b\u00e8, \u0111\u1ed3ng nghi\u1ec7p. G\u1ecdi t\u00ean h\u1ecd v\u00e0 s\u1eed d\u1ee5ng gi\u1ecdng \u0111i\u1ec7u quen thu\u1ed9c c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u<\/li>\n\n\n\n<li><strong>Ti\u00eau \u0111\u1ec1 STOP<\/strong>: Vi\u1ebft ti\u00eau \u0111\u1ec1 email khi\u1ebfn kh\u00e1ch h\u00e0ng &#8220;D\u1eebng l\u1ea1i&#8221; v\u00e0 m\u1edf email \u0111\u1ecdc ti\u1ebfp n\u1ed9i dung c\u1ee7a b\u1ea1n<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"1514\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/mau-noi-dung-email-marketing.jpg\" alt=\"V\u00ed d\u1ee5 m\u1eabu email marketing ti\u00eau chu\u1ea9n\" class=\"wp-image-30984\" title=\"V\u00ed d\u1ee5 m\u1eabu email marketing ti\u00eau chu\u1ea9n\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/mau-noi-dung-email-marketing.jpg 800w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/mau-noi-dung-email-marketing-159x300.jpg 159w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/mau-noi-dung-email-marketing-768x1453.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><em>V\u00ed d\u1ee5 m\u1eabu n\u1ed9i dung email ti\u00eau chu\u1ea9n<\/em><\/p>\n\n\n\n<p>\u0110\u1ec3 n\u1ed9i dung hi\u1ec7u qu\u1ea3 nh\u1ea5t, b\u1ea1n c\u1ea7n th\u1eed nghi\u1ec7m qua c\u00e1c lo\u1ea1i n\u1ed9i dung, c\u00e1ch vi\u1ebft kh\u00e1c nhau v\u00e0 t\u1ed1i \u01b0u d\u1ef1a tr\u00ean d\u1eef li\u1ec7u th\u1ef1c t\u1ebf b\u1ea1n theo d\u00f5i \u0111\u01b0\u1ee3c.<\/p>\n\n\n\n<p>Ngo\u00e0i ra, b\u1eadn c\u1ea7n tu\u00e2n th\u1ee7 m\u1ed9t s\u1ed1 quy \u0111\u1ecbnh quan tr\u1ecdng kh\u00e1c v\u1ec1 email (s\u1ebd \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp \u1edf cu\u1ed1i b\u00e0i).<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><em>NOTE: T\u1ed1i \u01b0u kh\u1ea3 n\u0103ng \u0111\u1ecdc email l\u00e0 \u0111i\u1ec1u quan tr\u1ecdng \u0111\u1ec3 tri\u1ec3n khai email marketing hi\u1ec7u qu\u1ea3<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">4.3. Ph\u00e2n \u0111o\u1ea1n email marketing<\/h3>\n\n\n\n<p>Ph\u00e2n \u0111o\u1ea1n email chia nh\u1ecf danh s\u00e1ch email c\u1ee7a b\u1ea1n th\u00e0nh c\u00e1c nh\u00f3m c\u00f3 \u0111\u1eb7c \u0111i\u1ec3m, h\u00e0nh vi v\u00e0 m\u1ee5c gi\u1ed1ng nhau \u0111\u1ec3 th\u1ef1c hi\u1ec7n g\u1eedi email hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n\n\n\n<p>B\u1edfi v\u00ec kh\u00e1ch h\u00e0ng ch\u1ec9 th\u00edch \u0111\u1ecdc c\u00e1c n\u1ed9i dung li\u00ean quan v\u00e0 c\u00e1 nh\u00e2n h\u00f3a cho h\u1ecd, do \u0111\u00f3 kh\u00f4ng n\u00ean g\u1eedi email chung chung cho c\u1ea3 danh s\u00e1ch t\u1ed5ng h\u1ee3p.<\/p>\n\n\n\n<p>B\u1ea1n c\u00e0ng ph\u00e2n \u0111o\u1ea1n r\u00f5 r\u00e0ng, nh\u1ecf th\u00ec c\u01a1 h\u1ed9i b\u1ea1n l\u00e0m h\u00e0i l\u00f2ng h\u1ecd c\u00e0ng cao.<\/p>\n\n\n\n<p>B\u1ea1n c\u00f3 th\u1ec3 ph\u00e2n \u0111o\u1ea1n theo nhi\u1ec1u c\u00e1ch kh\u00e1c nhau:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ph\u00e2n nh\u00f3m ngay t\u1eeb khi t\u1ea1o danh s\u00e1ch email theo c\u00e1c ch\u1ee7 \u0111\u1ec1 kh\u00e1c nhau<\/li>\n\n\n\n<li>Ph\u00e2n nh\u00f3m theo giai \u0111o\u1ea1n: Nh\u1eadn th\u1ee9c, C\u00e2n nh\u1eafc, Quy\u1ebft \u0111\u1ecbnh<\/li>\n\n\n\n<li>Ph\u00e2n nh\u00f3m theo ch\u1ee9c danh (chia t\u1eeb l\u00fac \u0111i\u1ec1n form \u0111\u0103ng k\u00fd)<\/li>\n\n\n\n<li>Ph\u00e2n nh\u00f3m theo m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c (d\u1ef1a v\u00e0o \u0111i\u1ec3m ti\u1ec1m n\u0103ng c\u1ed9ng\/ tr\u1eeb theo t\u01b0\u01a1ng t\u00e1c email)<\/li>\n\n\n\n<li>Ph\u00e2n nh\u00f3m \u0111\u00e3 xem s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 (d\u1ef1a v\u00e0o theo d\u00f5i click URL)<\/li>\n\n\n\n<li>&#8230;<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>T\u01b0\u01a1ng \u1ee9ng v\u1edbi t\u1eebng nh\u00f3m, b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o chi\u1ebfn d\u1ecbch email kh\u00e1c nhau, li\u00ean quan nh\u1ea5t \u0111\u1ec3 mang l\u1ea1i hi\u1ec7u qu\u1ea3 cao nh\u1ea5t.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">4.4. C\u00e1 nh\u00e2n h\u00f3a email marketing<\/h3>\n\n\n\n<p>Theo <a href=\"https:\/\/www.litmus.com\/resources\/state-of-email\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>b\u00e1o c\u00e1o 2021 c\u1ee7a Litmus<\/strong><\/a>, 80% kh\u00e1ch h\u00e0ng mu\u1ed1n mua h\u00e0ng t\u1eeb th\u01b0\u01a1ng hi\u1ec7u cung c\u1ea5p \u0111\u01b0\u1ee3c tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n h\u00f3a.<\/p>\n\n\n\n<p>Ngo\u00e0i ra, 83% c\u0169ng c\u00f3 r\u1eb1ng h\u1ecd s\u1eb5n s\u00e0ng chia s\u1ebb d\u1eef li\u1ec7u c\u00e1 nh\u00e2n \u0111\u1ec3 c\u00f3 tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n h\u00f3a cao h\u01a1n.<\/p>\n\n\n\n<p>C\u00f3 m\u1ed9t s\u1ed1 c\u00e1ch \u0111\u1ec3 c\u00e1 nh\u00e2n h\u00f3a email marketing:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Th\u00eam tr\u01b0\u1eddng t\u00ean trong bi\u1ec3u m\u1eabu \u0111\u0103ng k\u00fd v\u00e0 s\u1eed d\u1ee5ng \u0111\u1ec3 ch\u00e0o, g\u1ecdi t\u00ean ch\u00ednh x\u00e1c khi vi\u1ebft n\u1ed9i dung email. C\u00e1c c\u00f4ng c\u1ee5 email marketing \u0111\u1ec1u h\u1ed7 tr\u1ee3 t\u00ednh n\u0103ng n\u00e0y.<\/li>\n\n\n\n<li>Ch\u1ec9 g\u1eedi n\u1ed9i dung theo v\u00f2ng \u0111\u1eddi kh\u00e1ch h\u00e0ng<\/li>\n\n\n\n<li>Ch\u1ec9 g\u1eedi n\u1ed9i dung li\u00ean quan \u0111\u1ebfn l\u1ea7n cu\u1ed1i kh\u00e1ch h\u00e0ng t\u01b0\u01a1ng t\u00e1c (m\u1edf email, click)<\/li>\n\n\n\n<li>G\u1eedi n\u1ed9i dung theo \u0111i\u1ec1u ki\u1ec7n, v\u00ed d\u1ee5: M\u1edf email A th\u00ec g\u1eedi ti\u1ebfp email B. C\u00f2n click link trong email A th\u00ec g\u1eedi ti\u1ebfp email C.<\/li>\n\n\n\n<li>G\u1eedi n\u1ed9i dung li\u00ean quan \u0111\u1ebfn s\u1ef1 ki\u1ec7n c\u00e1 nh\u00e2n (Vd, Sinh nh\u1eadt, k\u1ef7 ni\u1ec7m &#8230;)<\/li>\n\n\n\n<li>Giao ti\u1ebfp gi\u1eefa c\u00e1 nh\u00e2n v\u1edbi c\u00e1 nh\u00e2n, v\u00ed d\u1ee5: Thanh Tu\u1ea5n, Sao Kim g\u1eedi email cho b\u1ea1n Vi Kh\u00e1nh.<\/li>\n\n\n\n<li>Th\u00eam ch\u1eef k\u00fd c\u00e1 nh\u00e2n<\/li>\n\n\n\n<li>S\u1eed d\u1ee5ng \u1ea3nh avatar c\u00e1 nh\u00e2n (kh\u00f4ng ph\u1ea3i logo c\u00f4ng ty)<\/li>\n\n\n\n<li>Vi\u1ebft CTAs trong email li\u00ean quan, h\u1eefu \u00edch h\u01a1n l\u00e0 &#8220;\u0110\u1ecdc ngay&#8221;, &#8220;Xem ngay&#8221;, &#8220;Click ngay&#8221;, &#8220;Click t\u1ea1i \u0111\u00e2y&#8221;<\/li>\n\n\n\n<li>Th\u00eam t\u00ednh c\u00e1ch c\u00e1 nh\u00e2n \u0111\u1ed9c \u0111\u00e1o (\u0111\u1ed3ng nh\u1ea5t v\u1edbi t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u)<\/li>\n\n\n\n<li>&#8230;<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><em>\u0110oc th\u00eam: Quy tr\u00ecnh x\u00e2y d\u1ef1ng <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/trai-nghiem-khach-hang\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/strong><\/a><\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">4.5. T\u1ef1 \u0111\u1ed9ng h\u00f3a email marketing<\/h3>\n\n\n\n<p>\u0110\u00e2y l\u00e0 ph\u1ea7n hay nh\u1ea5t trong email marketing. B\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o ra tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n h\u00f3a \u1edf m\u1ee9c \u0111\u1ed9 cao cho  h\u00e0ng tr\u0103m ngh\u00ecn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u00e0 kh\u00f4ng t\u1ed1n nhi\u1ec1u nh\u00e2n s\u1ef1.<\/p>\n\n\n\n<p>H\u1ea7u h\u1ebft c\u00e1c c\u00f4ng c\u1ee5 t\u00f4i gi\u1edbi thi\u1ec7u \u1edf tr\u00ean \u0111\u1ec1u c\u00f3 cung c\u1ea5p t\u00ednh n\u0103ng t\u1ef1 \u0111\u1ed9ng h\u00f3a marketing.<\/p>\n\n\n\n<p>C\u00f3 2 ki\u1ec3u t\u1ef1 \u0111\u1ed9ng h\u00f3a:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>T\u1ef1 \u0111\u1ed9ng tr\u1ea3 l\u1eddi email: Thi\u1ebft l\u1eadp tr\u1ea3 l\u1eddi trong tr\u01b0\u1eddng h\u1ee3p c\u00f3 kh\u00e1ch h\u00e0ng tr\u1ea3 l\u1eddi email<\/li>\n\n\n\n<li>Thi\u1ebft l\u1eadp workflows: Thi\u1ebft l\u1eadp lu\u1ed3ng email m\u1ed9t c\u00e1ch t\u1ef1 \u0111\u1ed9ng.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-black-color has-text-color wp-block-heading\"><strong>Thi\u1ebft l\u1eadp Email workflows nh\u01b0 th\u1ebf n\u00e0o?<\/strong><\/h4>\n\n\n\n<p>T\u1ef1 \u0111\u1ed9ng h\u00f3a email marketing v\u1edbi email workflows l\u00e0 ph\u1ea7n b\u1ea1n v\u1ebd ra k\u1ecbch b\u1ea3n chi ti\u1ebft v\u1edbi 3 quy\u1ebft \u0111\u1ecbnh:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Quy\u1ebft \u0111\u1ecbnh \u0111i\u1ec1u ki\u1ec7n n\u00e0o \u0111\u1ec3 th\u00eam ng\u01b0\u1eddi d\u00f9ng v\u00e0o chi\u1ebfn d\u1ecbch<\/li>\n\n\n\n<li>Quy\u1ebft \u0111\u1ecbnh \u0111i\u1ec1u ki\u1ec7n n\u00e0o \u0111\u1ec3 lo\u1ea1i ng\u01b0\u1eddi d\u00f9ng kh\u1ecfi chi\u1ebfn d\u1ecbch<\/li>\n\n\n\n<li>Quy\u1ebft \u0111\u1ecbnh \u0111i\u1ec1u ki\u1ec7n n\u00e0o \u0111\u1ec3 ch\u1ea1y ti\u1ebfp lu\u1ed3ng A hay lu\u1ed3ng B trong chi\u1ebfn d\u1ecbch<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Ngo\u00e0i ra, c\u1ea7n xem x\u00e9t:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>M\u1ee5c ti\u00eau c\u1ee7a chi\u1ebfn d\u1ecbch<\/li>\n\n\n\n<li>Tr\u1ea1ng th\u00e1i, ph\u00e2n \u0111o\u1ea1n v\u00e0 v\u00f2ng \u0111\u1eddi<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>H\u00e3y c\u00f9ng xem x\u00e9t v\u00ed d\u1ee5 4 chi\u1ebfn d\u1ecbch d\u01b0\u1edbi \u0111\u00e2y:<\/p>\n\n\n\n<p>\u0110\u00e2y l\u00e0 chi\u1ebfn d\u1ecbch \u0111\u1ea7u ti\u00ean c\u00f3 th\u1ec3 thi\u1ebft l\u1eadp khi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng (user) \u0111\u0103ng k\u00fd. T\u1ea1i \u0111\u00e2y b\u1ea1n s\u1ebd d\u1ef1a theo t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 chuy\u1ec3n kh\u00e1ch h\u00e0ng v\u00e0o chi\u1ebfn d\u1ecbch ch\u00ednh.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1663\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/chien-dich-email-marketing-chao-dung-khach-hang-tiem-nang-moi-1.jpg\" alt=\"V\u00ed d\u1ee5 chi\u1ebfn d\u1ecbch email marketing - Ch\u00e0o m\u1eebng user\" class=\"wp-image-31015\" title=\"V\u00ed d\u1ee5 chi\u1ebfn d\u1ecbch email marketing - Ch\u00e0o m\u1eebng user\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/chien-dich-email-marketing-chao-dung-khach-hang-tiem-nang-moi-1.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/chien-dich-email-marketing-chao-dung-khach-hang-tiem-nang-moi-1-216x300.jpg 216w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/chien-dich-email-marketing-chao-dung-khach-hang-tiem-nang-moi-1-768x1064.jpg 768w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/chien-dich-email-marketing-chao-dung-khach-hang-tiem-nang-moi-1-1108x1536.jpg 1108w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>Email n\u00e0y c\u00f3 m\u1ee5c \u0111\u00edch l\u00e0m t\u0103ng th\u00eam s\u1ef1 cam k\u1ebft, t\u0103ng t\u1ef7 l\u1ec7 m\u1edf email l\u1ea7n sau cao h\u01a1n.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><em>NOTE: T\u1ea1i chi\u1ebfn d\u1ecbch ch\u00e0o m\u1eebng n\u00e0y, khi ng\u01b0\u1eddi \u0111\u0103ng k\u00fd ch\u1ecdn NO, b\u1ea1n c\u00f3 th\u1ec3 xem x\u00e9t l\u1ef1a ch\u1ecdn h\u00e0nh \u0111\u1ed3ng kh\u00e1c n\u1ebfu b\u1ea1n th\u1ea5y ph\u00f9 h\u1ee3p<\/em>.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Khi user \u0111\u01b0\u1ee3c th\u00eam v\u00e0o chi\u1ebfn d\u1ecbch Newsletter, b\u1ea1n c\u00f3 th\u1ec3 g\u1eedi n\u1ed9i dung li\u00ean quan h\u00e0ng tu\u1ea7n cho h\u1ecd.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"2119\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/chien-dich-email-newsletter.jpg\" alt=\"V\u00ed d\u1ee5 chi\u1ebfn d\u1ecbch email marketing - Newsletter\" class=\"wp-image-30988\" title=\"V\u00ed d\u1ee5 chi\u1ebfn d\u1ecbch email marketing - Newsletter\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/chien-dich-email-newsletter.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/chien-dich-email-newsletter-170x300.jpg 170w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/chien-dich-email-newsletter-768x1356.jpg 768w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/chien-dich-email-newsletter-870x1536.jpg 870w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/chien-dich-email-newsletter-1160x2048.jpg 1160w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>\u0110\u1eb7c bi\u1ec7t, chi\u1ebfn d\u1ecbch n\u00e0y n\u00ean d\u1ef1a theo t\u01b0\u01a1ng t\u00e1c Open (ho\u1eb7c Click) \u0111\u1ec3 c\u1ed9ng\/ t\u1eeb \u0111i\u1ec3m ti\u1ec1m n\u0103ng. T\u1eeb \u0111\u00f3 quy\u1ebft \u0111\u1ecbnh xem c\u00f3 n\u00ean g\u1eedi email ti\u1ebfp hay kh\u00f4ng.<\/p>\n\n\n\n<p>N\u1ebfu user t\u01b0\u01a1ng t\u00e1c t\u1ed1t, \u0111i\u1ec3m ti\u1ec1m n\u0103ng t\u0103ng \u0111\u1ebfn \u0111i\u1ec1u ki\u1ec7n n\u00e0o \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 chuy\u1ec3n h\u1ecd sang chi\u1ebfn d\u1ecbch A (n\u00e2ng c\u1ea5p giai \u0111o\u1ea1n c\u1ee7a user).<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"2368\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/chien-dich-email-nuoi-duong-dung-chu-de.jpg\" alt=\"V\u00ed d\u1ee5 chi\u1ebfn d\u1ecbch email marketing - Chi\u1ebfn d\u1ecbch n\u00e2ng cao theo ph\u00e2n \u0111o\u1ea1n user\" class=\"wp-image-30987\" title=\"V\u00ed d\u1ee5 chi\u1ebfn d\u1ecbch email marketing - Chi\u1ebfn d\u1ecbch n\u00e2ng cao theo ph\u00e2n \u0111o\u1ea1n user\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/chien-dich-email-nuoi-duong-dung-chu-de.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/chien-dich-email-nuoi-duong-dung-chu-de-152x300.jpg 152w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/chien-dich-email-nuoi-duong-dung-chu-de-768x1516.jpg 768w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/chien-dich-email-nuoi-duong-dung-chu-de-778x1536.jpg 778w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/chien-dich-email-nuoi-duong-dung-chu-de-1038x2048.jpg 1038w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>T\u1ea1i chi\u1ebfn d\u1ecbch n\u00e0y, b\u1ea1n s\u1ebd g\u1eedi email v\u1edbi n\u1ed9i dung c\u00e1 nh\u00e2n h\u00f3a cao h\u01a1n, th\u00fac \u0111\u1ea9y m\u1ea1nh m\u1ebd h\u01a1n m\u1ee5c \u0111\u00edch c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>Ti\u1ebfp t\u1ee5c theo d\u00f5i t\u01b0\u01a1ng t\u00e1c c\u1ee7a chi\u1ebfn d\u1ecbch n\u00e0y \u0111\u1ec3 t\u00ednh to\u00e1n \u0111i\u1ec3m ti\u1ec1m n\u0103ng c\u1ee7a user:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>N\u1ebfu user ti\u1ebfp t\u1ee5c t\u01b0\u01a1ng t\u00e1c, b\u1ea1n ti\u1ebfp t\u1ee5c g\u1eedi.<\/li>\n\n\n\n<li>N\u1ebfu user kh\u00f4ng t\u01b0\u01a1ng t\u00e1c (\u0111\u1ebfn \u0111i\u1ec1u ki\u1ec7n n\u00e0o \u0111\u00f3), h\u00e3y chuy\u1ec3n h\u1ecd qua chi\u1ebfn d\u1ecbch t\u00e1i k\u00edch ho\u1ea1t (re-active) ho\u1eb7c chuy\u1ec3n l\u1ea1i chi\u1ebfn d\u1ecbch Newsletter (t\u00f9y theo k\u1ecbch b\u1ea3n b\u1ea1n \u0111\u00e3 thi\u1ebft k\u1ebf).<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1663\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/chien-dich-email-marketing-tai-kich-hoat-nguoi-dang-ky-1.jpg\" alt=\"V\u00ed d\u1ee5 chi\u1ebfn d\u1ecbch email marketing - Chi\u1ebfn d\u1ecbch n\u00e2ng t\u00e1i k\u00edch ho\u1ea1t\" class=\"wp-image-31016\" title=\"V\u00ed d\u1ee5 chi\u1ebfn d\u1ecbch email marketing - Chi\u1ebfn d\u1ecbch n\u00e2ng t\u00e1i k\u00edch ho\u1ea1t\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/chien-dich-email-marketing-tai-kich-hoat-nguoi-dang-ky-1.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/chien-dich-email-marketing-tai-kich-hoat-nguoi-dang-ky-1-216x300.jpg 216w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/chien-dich-email-marketing-tai-kich-hoat-nguoi-dang-ky-1-768x1064.jpg 768w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/chien-dich-email-marketing-tai-kich-hoat-nguoi-dang-ky-1-1108x1536.jpg 1108w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>Chi\u1ebfn d\u1ecbch n\u00e0y d\u00f9ng \u0111\u1ec3 nh\u1eafc nh\u1edf kh\u00e1ch h\u00e0ng r\u1eb1ng:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center\">&#8220;B\u1ea1n \u0111\u00e3 kh\u00f4ng t\u01b0\u01a1ng t\u00e1c, t\u00f4i s\u1ebd kh\u00f4ng g\u1eedi email cho b\u1ea1n n\u1eefa ho\u1eb7c h\u00e3y cho t\u00f4i bi\u1ebft ch\u1ee7 \u0111\u1ec1u n\u00e0o th\u00edch h\u1ee3p v\u1edbi b\u1ea1n h\u01a1n?&#8221;<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Chi\u1ebfn d\u1ecbch n\u00e0y \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 khi\u1ebfn user xem x\u00e9t l\u1ea1i nghi\u00eam t\u00fac v\u1ec1 \u0111\u0103ng k\u00fd nh\u1eadn email.<\/p>\n\n\n\n<p>L\u1ee3i d\u1ee5ng hi\u1ec7u \u1ee9ng t\u00e2m l\u00fd s\u1ee3 m\u1ea5t m\u00e1t, \u0111a ph\u1ea7n kh\u00e1ch h\u00e0ng s\u1ebd t\u00e1i k\u00edch ho\u1ea1t n\u1ebfu n\u1ed9i dung c\u1ee7a b\u1ea1n c\u00f3 gi\u00e1 tr\u1ecb cao.<\/p>\n\n\n\n<p>B\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ea3o chi\u1ebfn d\u1ecbch A l\u00ean tr\u01b0\u1edbc chi\u1ebfn d\u1ecbch Newsletter. Theo d\u00f5i t\u01b0\u01a1ng t\u00e1c v\u00e0 khi user t\u01b0\u01a1ng t\u00e1c \u00edt \u0111i, b\u1ea1n c\u00f3 th\u1ec3 chuy\u1ec3n h\u1ecd sang b\u1ea3n tin h\u00e0ng tu\u1ea7n. N\u1ebfu ti\u1ebfp t\u1ee5c t\u01b0\u01a1ng t\u00e1c k\u00e9m th\u00ec l\u1ea1i t\u00e1i k\u00edch ho\u1ea1t.<\/p>\n\n\n\n<p>Tr\u00ean \u0111\u00e2y ch\u1ec9 l\u00e0 v\u00ed d\u1ee5 \u0111\u1ec3 minh h\u1ecda cho b\u1ea1n hi\u1ec3u, k\u1ecbch b\u1ea3n v\u00e0 workflows ch\u00ednh x\u00e1c nh\u01b0 th\u1ebf n\u00e0o l\u00e0 do b\u1ea1n thi\u1ebft k\u1ebf d\u1ef1a tr\u00ean hi\u1ec3u bi\u1ebft v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>Tuy nhi\u00ean, c\u00f3 m\u1ed9t v\u1ea5n \u0111\u1ec1 ph\u1ed5 bi\u1ebfn:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center has-large-font-size\"><strong>Thi\u1ebft l\u1eadp Workflows qu\u00e1 ph\u1ee9c t\u1ea1p<\/strong><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>C\u00f3 th\u1ec3 b\u1ea1n mong mu\u1ed1n c\u00e1 nh\u00e2n h\u00f3a t\u1ed1i \u0111a.<\/p>\n\n\n\n<p>Nh\u01b0ng v\u1edbi kinh nghi\u1ec7m tri\u1ec3n khai nhi\u1ec1u d\u1ef1 \u00e1n Automation Marketing t\u00f4i kh\u00f4ng \u1ee7ng h\u1ed9 thi\u1ebft l\u1eadp Email Workflows ph\u1ee9c t\u1ea1p nh\u01b0 v\u1eady.<\/p>\n\n\n\n<p>Thay v\u00e0o \u0111\u00f3 h\u00e3y gi\u1eef:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center has-large-font-size\"><strong>Workflows \u0111\u01a1n gi\u1ea3n, r\u00f5 r\u00e0ng<\/strong><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>T\u1eadp trung v\u00e0o n\u1ed9i dung gi\u00e1 tr\u1ecb cao v\u1edbi ng\u01b0\u1eddi \u0111\u0103ng k\u00fd.<\/p>\n\n\n\n<p>V\u00e0 t\u1ea1o ra nhi\u1ec1u chi\u1ebfn d\u1ecbch nh\u01b0 chi\u1ebfn d\u1ecbch A (k\u00e8m theo chi\u1ebfn d\u1ecbch Newletter &#8211; g\u1eedi b\u1ea3n tin h\u00e0ng tu\u1ea7n c\u00e1 nh\u00e2n h\u00f3a) cho t\u1eebng nh\u00f3m kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3, t\u1eebng giai \u0111o\u1ea1n c\u1ee5 th\u1ec3.<\/p>\n\n\n\n<p>L\u00e0m nh\u01b0 v\u1eady, b\u1ea1n c\u00f3 th\u1ec3 ki\u1ec3m so\u00e1t \u0111\u01b0\u1ee3c to\u00e0n b\u1ed9 h\u1ec7 th\u1ed1ng email marketing, d\u1ec5 d\u00e0ng nh\u1eadn ra \u0111i\u1ec3m n\u00e0o ch\u01b0a mang l\u1ea1i hi\u1ec7u qu\u1ea3 \u0111\u1ec3 ti\u1ebfn h\u00e0nh t\u1ed1i \u01b0u.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<span style=\"--tl-form-height-m:669.375px;--tl-form-height-t:564.594px;--tl-form-height-d:564.594px;\" class=\"tl-placeholder-f-type-shortcode_31018 tl-preload-form\"><span><\/span><\/span>\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">5. Ph\u00e2n t\u00edch email marketing<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/phan-tich-email-marketing.jpg\" alt=\"Ph\u00e2n t\u00edch Email Marketing\" class=\"wp-image-31040\" title=\"Ph\u00e2n t\u00edch Email Marketing\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/phan-tich-email-marketing.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/phan-tich-email-marketing-300x157.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/phan-tich-email-marketing-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n\n\n<p><em>NOTE: T\u1ea5t c\u1ea3 nh\u1eefng n\u1ed9i dung h\u01b0\u1edbng d\u1eabn \u1edf tr\u00ean ch\u1ec9 l\u00e0 c\u01a1 s\u1edf \u0111\u1ec3 b\u1ea1n b\u1eaft \u0111\u1ea7u nhanh. \u0110\u1ec3 tri\u1ec3n khai email marketing hi\u1ec7u qu\u1ea3 b\u1ea1n ch\u1ea1y th\u1ef1c t\u1ebf, thu th\u1eadp d\u1eef li\u1ec7u \u0111\u1ec3 ph\u00e2n t\u00edch, th\u1eed nghi\u1ec7m c\u00e1c ph\u01b0\u01a1ng ph\u00e1p t\u1ed1i \u01b0u kh\u00e1c nhau.<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">5.1. Ph\u00e2n t\u00edch s\u1ed1 li\u1ec7u<\/h3>\n\n\n\n<p>H\u00e3y xem l\u1ea1i b\u1ea3ng d\u1eef li\u1ec7u ch\u1ec9 s\u1ed1 trung b\u00ecnh c\u1ee7a email markeing theo t\u1eebng ng\u00e0nh.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1436\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/chi-so-email-marketing-quan-trong-trung-binh-trong-cac-nganh.jpg\" alt=\"Ch\u1ec9 s\u1ed1 Email Marketing quan tr\u1ecdng\" class=\"wp-image-30976\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/chi-so-email-marketing-quan-trong-trung-binh-trong-cac-nganh.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/chi-so-email-marketing-quan-trong-trung-binh-trong-cac-nganh-251x300.jpg 251w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/chi-so-email-marketing-quan-trong-trung-binh-trong-cac-nganh-768x919.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>Trong \u0111\u00f3:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Delivered<\/strong>: S\u1ed1 email g\u1eedi \u0111i th\u00e0nh c\u00f4ng<\/li>\n\n\n\n<li><span style=\"color: initial;\"><strong>Open Rates<\/strong>: S\u1ed1 email m\u1edf<\/span>\/ S\u1ed1 email \u0111\u00e3 g\u1eedi<\/li>\n\n\n\n<li><strong>Click-Through Rates (CTR)<\/strong>: S\u1ed1 email click\/ S\u1ed1 email g\u1eedi \u0111i<\/li>\n\n\n\n<li><strong>Click-to-Open Rates<\/strong>: S\u1ed1 l\u01b0\u1ee3t click\/ S\u1ed1 email m\u1edf<\/li>\n\n\n\n<li><strong>Unsubscribe Rates<\/strong>: S\u1ed1 l\u01b0\u1ee3t h\u1ee7y \u0111\u0103ng k\u00fd\/ S\u1ed1 email g\u1eedi \u0111i<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>So s\u00e1nh d\u1eef li\u1ec7u th\u1ef1c t\u1ebf c\u1ee7a chi\u1ebfn d\u1ecbch v\u1edbi ch\u1ec9 s\u1ed1 trung b\u00ecnh c\u1ee7a ng\u00e0nh \u0111\u1ec3 nh\u1eadn ra v\u1ea5n \u0111\u1ec1 n\u1eb1m \u1edf \u0111\u00e2u. So s\u00e1nh c\u1ea3 chi\u1ebfn d\u1ecbch ho\u1eb7c ph\u00e2n t\u00edch t\u1eebng ch\u1ec9 s\u1ed1 c\u1ee7a m\u1ed7i email g\u1eedi \u0111i.<\/p>\n\n\n\n<p>Trong \u0111\u00f3 c\u00f3 m\u1ed9t s\u1ed1 nguy\u00ean nh\u00e2n ch\u00ednh theo t\u1eebng ch\u1ec9 s\u1ed1:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Delivered<\/strong>: Li\u00ean quan \u0111\u1ebfn h\u1ec7 th\u1ed1ng, c\u00f4ng c\u1ee5 g\u1eedi email, c\u00f3 tu\u00e2n th\u1ee7 CAN-SPAM hay v\u01b0\u1ee3t qua b\u1ed9 l\u1ecdc SPAM hay kh\u00f4ng<\/li>\n\n\n\n<li><strong>Open Rates<\/strong>: Li\u00ean quan \u0111\u1ebfn ti\u00eau \u0111\u1ec1 n\u1ed9i dung, khung gi\u1edd g\u1eedi v\u00e0 gi\u00e1 tr\u1ecb user nh\u1eadn \u0111\u01b0\u1ee3c \u1edf c\u00e1c email tr\u01b0\u1edbc<\/li>\n\n\n\n<li><strong>CTR<\/strong>: Li\u00ean quan \u0111\u1ebfn n\u1ed9i dung trong email c\u00f3 \u0111\u1ee7 gi\u00e1 tr\u1ecb, \u0111\u1ee7 m\u1ea1nh m\u1ebd \u0111\u1ec3 user h\u00e0nh \u0111\u1ed9ng hay kh\u00f4ng<\/li>\n\n\n\n<li><strong>Unsubscribe Rate<\/strong>: Li\u00ean quan \u0111\u1ebfn nhi\u1ec1u th\u1ee9, t\u1ed5ng h\u1ee3p l\u1ea1i khi\u1ebfn ng\u01b0\u1eddi \u0111\u0103ng k\u00fd r\u1ea5t kh\u00f4ng h\u00e0i l\u00f2ng v\u00e0 ch\u1ecdn h\u1ee7y \u0111\u0103ng k\u00fd.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">5.2. Th\u1eed nghi\u1ec7m<\/h3>\n\n\n\n<p>Khi b\u1eaft \u0111\u1ea7u g\u1eedi email, b\u1ea1n n\u00ean ti\u1ebfn h\u00e0nh th\u1eed nghi\u1ec7m c\u00e1c lo\u1ea1i k\u1ecbch b\u1ea3n kh\u00e1c nhau, s\u1eed d\u1ee5ng c\u00e1c n\u1ed9i dung email, qu\u00e0 t\u1eb7ng kh\u00e1c nhau \u0111\u1ec3 t\u00ecm ra ph\u01b0\u01a1ng ph\u00e1p t\u1ed1t nh\u1ea5t.<\/p>\n\n\n\n<p>C\u00e1c c\u00f4ng c\u1ee5 email marketing h\u1ed7 tr\u1ee3 t\u00ednh n\u0103ng A\/B test. T\u00ednh n\u0103ng n\u00e0y cho ph\u00e9p b\u1ea1n th\u1eed nghi\u1ec7m thay \u0111\u1ed5i c\u00e1c y\u1ebfu t\u1ed1 \u0111\u1ec3 xem lo\u1ea1i n\u00e0o t\u1ed1t h\u01a1n, v\u00ed d\u1ee5:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>S\u1eed d\u1ee5ng c\u00f9ng t\u1ec7p, c\u00f9ng ph\u00e2n \u0111o\u1ea1n, c\u00f9ng m\u1eabu&#8230;<\/li>\n\n\n\n<li>T\u1ea1o ra 2 n\u1ed9i dung email A, B. 2 Email n\u00e0y ch\u1ec9 kh\u00e1c v\u1ec1 \u0111\u1ed9 l\u1edbn c\u1ee7a CTA<\/li>\n\n\n\n<li>Ch\u1ea1y th\u1eed nghi\u1ec7m v\u00e0 theo d\u00f5i xem email n\u00e0o c\u00f3 ch\u1ec9 s\u1ed1 t\u1ed1t h\u01a1n.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>T\u01b0\u01a1ng t\u1ef1 v\u1edbi c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c \u0111\u1ec3 d\u1ea7n d\u1ea7n t\u00ecm ra n\u1ed9i dung t\u1ed1i \u01b0u nh\u1ea5t.<\/p>\n\n\n\n<p><em>L\u01b0u \u00fd: Ch\u1ec9 n\u00ean thay \u0111\u1ed5i 1 y\u1ebfu t\u1ed1, ch\u1ea1y A\/B test v\u1edbi m\u1eabu \u0111\u1ee7 l\u1edbn \u0111\u1ec3 hi\u1ec3u y\u1ebfu t\u1ed1 n\u00e0o mang l\u1ea1i hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">6. M\u1ed9t s\u1ed1 Quy \u0111\u1ecbnh v\u1ec1 Email<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/quy-dinh-quy-tac-email-marketing.jpg\" alt=\"Quy \u0111\u1ecbnh v\u1ec1 Email\" class=\"wp-image-31043\" title=\"Quy \u0111\u1ecbnh v\u1ec1 Email\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/quy-dinh-quy-tac-email-marketing.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/quy-dinh-quy-tac-email-marketing-300x157.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/quy-dinh-quy-tac-email-marketing-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n\n\n<p>C\u00f3 m\u1ed9t s\u1ed1 quy \u0111\u1ecbnh chung v\u1ec1 email m\u00e0 b\u1ea1n nh\u1ea5t \u0111\u1ecbnh ph\u1ea3i bi\u1ebft khi tri\u1ec3n khai email marketing, th\u1eadm ch\u00ed l\u00e0  tu\u00e2n th\u1ee7 khi g\u1eedi email th\u00f4ng th\u01b0\u1eddng.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">6.1. CAN-SPAM<\/h3>\n\n\n\n<p><strong>CAN-SPAM<\/strong> l\u00e0 t\u1eeb vi\u1ebft t\u1eaft c\u1ee7a Controlling the Assault of Non-Solicited Pornography and Marketing &#8211; Ki\u1ec3m so\u00e1t h\u00e0nh vi t\u1ea5n c\u00f4ng n\u1ed9i dung khi\u00eau d\u00e2m v\u00e0 ti\u1ebfp th\u1ecb kh\u00f4ng nh\u1eb1m m\u1ee5c \u0111\u00edch l\u00f4i k\u00e9o.<\/p>\n\n\n\n<p>Tr\u00ean th\u1ef1c t\u1ebf, \u0111\u00e2y l\u00e0 quy t\u1eafc \u0111\u1ec3 b\u1ea3o v\u1ec7 quy\u1ec1n l\u1ee3i c\u1ee7a ng\u01b0\u1eddi d\u00f9ng email.<\/p>\n\n\n\n<p>Quy t\u1eafc n\u00e0y s\u1ebd c\u1ed1 g\u1eafng lo\u1ea1i b\u1ecf c\u00e1c email m\u00e0 ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng mong mu\u1ed1n.<\/p>\n\n\n\n<p>CAN-SPAM \u0111\u01b0\u1ee3c th\u00f4ng qua v\u00e0o n\u0103m 2003 v\u00e0 \u00e1p d\u1ee5ng cho b\u1ea5t k\u1ef3 email th\u01b0\u01a1ng m\u1ea1i n\u00e0o \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng cho m\u1ee5c \u0111\u00edch kinh doanh.<\/p>\n\n\n\n<p>M\u1ed9t s\u1ed1 \u0111i\u1ec3m ch\u00ednh \u0111\u1ec3 tu\u00e2n th\u1ee7 quy t\u1eafc CAN-SPAM:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Th\u00eam t\u00ean v\u00e0 \u0111\u1ecba ch\u1ec9 c\u00f4ng ty trong m\u1ed7i email.<\/li>\n\n\n\n<li>C\u00f3 li\u00ean k\u1ebft H\u1ee7y \u0111\u0103ng k\u00fd (Unsubscribe) c\u00f3 th\u1ec3 nh\u00ecn th\u1ea5y<\/li>\n\n\n\n<li>S\u1eed d\u1ee5ng \u0111\u1ecba ch\u1ec9 email th\u1ef1c trong tr\u01b0\u1eddng &#8216;From&#8217; v\u00e0 &#8216;Reply to&#8217;<\/li>\n\n\n\n<li>Ti\u00eau \u0111\u1ec1 email m\u00f4 t\u1ea3 n\u1ed9i dung email<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>H\u00e3y c\u1ea9n th\u1eadn v\u1edbi b\u1ed9 l\u1ecdc Spam n\u1ebfu b\u1ea1n kh\u00f4ng tu\u00e2n th\u1ee7 quy t\u1eafc.<\/p>\n\n\n\n<p>M\u1ed9t khi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n b\u1ecb li\u1ec7t v\u00e0o danh s\u00e1ch spam, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i s\u1ee5t gi\u1ea3m nghi\u00eam tr\u1ecdng v\u00e0 \u1ea3nh h\u01b0\u1edfng r\u1ea5t r\u1ed9ng.<\/p>\n\n\n\n<p>Ngo\u00e0i ra, c\u1ea7n tr\u00e1nh c\u00e1c t\u1eeb kh\u00f3a d\u1ec5 d\u1ec5 b\u1ecb li\u1ec7t v\u00e0o tr\u1ea1ng th\u00e1i spam.<\/p>\n\n\n\n<p><span style=\"color: initial;\">Xem th\u00eam tr\u00ean <a href=\"https:\/\/www.ftc.gov\/tips-advice\/business-center\/guidance\/can-spam-act-compliance-guide-business\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>website FTC<\/strong><\/a> \u0111\u1ec3 bi\u1ebft th\u00eam th\u00f4ng tin ph\u00e1p l\u00fd c\u1ee5 th\u1ec3 v\u1ec1 lu\u1eadt CAN-SPAM.<\/span><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">6.2. GDPR<\/h3>\n\n\n\n<p><strong>GDPR<\/strong> l\u00e0 quy \u0111\u1ecbnh chung v\u1ec1 b\u1ea3o m\u1eadt d\u1eef li\u1ec7u ng\u01b0\u1eddi d\u00f9ng, quy \u0111\u1ecbnh n\u00e0y kh\u00f4ng ch\u1ec9 \u0111\u1ecbnh cho email marketing nh\u01b0ng t\u00e1c \u0111\u1ed9ng chung \u0111\u1ebfn v\u1ea5n \u0111\u1ec1 theo d\u00f5i d\u1eef li\u1ec7u ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n<p>GDPR l\u00e0 quy \u0111\u1ecbnh cung c\u1ea5p cho kh\u00e1ch h\u00e0ng quy\u1ec1n l\u1ef1a ch\u1ecdn c\u00f3 cho ph\u00e9p hay kh\u00f4ng vi\u1ec7c theo d\u00f5i d\u1eef li\u1ec7u c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<p>N\u1ebfu b\u1ea1n x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c m\u1ed1i li\u00ean h\u1ec7 \u0111\u00e1ng tin c\u1eady, h\u1ecd s\u1ebd ch\u1ecdn cho ph\u00e9p v\u00e0 ti\u1ebfn t\u1edbi ch\u1ecdn mua s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 t\u1eeb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>Tuy nhi\u00ean, hi\u1ec7n t\u1ea1i quy \u0111\u1ecbnh n\u00e0y m\u1edbi ch\u1ec9 \u00e1p d\u1ee5ng cho doanh nghi\u1ec7p kinh doanh \u1edf Li\u00ean minh Ch\u00e2u \u00c2u (EU). Nh\u01b0ng \u0111\u00e2y l\u00e0 xu th\u1ebf chung, cho d\u00f9 b\u1ea1n kinh doanh \u1edf Ch\u00e2u \u00c1, b\u1ea1n c\u0169ng n\u00ean chu\u1ea9n b\u1ecb s\u1eb5n s\u00e0ng.<\/p>\n\n\n\n<p>M\u1ed9t s\u1ed1 \u0111i\u1ec3m ch\u00ednh c\u1ee7a GDPR:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>S\u1eed d\u1ee5ng ng\u00f4n ng\u1eef r\u00f5 r\u00e0ng khi y\u00eau c\u1ea7u s\u1ef1 \u0111\u1ed3ng \u00fd \u0111\u1ec3 l\u01b0u tr\u1eef th\u00f4ng tin c\u00e1 nh\u00e2n.<\/li>\n\n\n\n<li>Ch\u1ec9 thu th\u1eadp d\u1eef li\u1ec7u li\u00ean h\u1ec7 c\u1ea7n thi\u1ebft v\u00e0 c\u00f3 li\u00ean quan \u0111\u1ebfn doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/li>\n\n\n\n<li>L\u01b0u tr\u1eef d\u1eef li\u1ec7u li\u00ean l\u1ea1c m\u1ed9t c\u00e1ch an to\u00e0n v\u00e0 ch\u1ec9 s\u1eed d\u1ee5ng n\u00f3 cho m\u1ee5c \u0111\u00edch \u0111\u00e3 th\u1ecfa thu\u1eadn.<\/li>\n\n\n\n<li>Ch\u1ec9 l\u01b0u gi\u1eef d\u1eef li\u1ec7u cho c\u00e1c m\u1ee5c \u0111\u00edch kinh doanh ch\u00ednh \u0111\u00e1ng.<\/li>\n\n\n\n<li>X\u00f3a d\u1eef li\u1ec7u li\u00ean h\u1ec7 theo y\u00eau c\u1ea7u.<\/li>\n\n\n\n<li>Gi\u00fap c\u00e1c li\u00ean h\u1ec7 d\u1ec5 d\u00e0ng h\u1ee7y \u0111\u0103ng k\u00fd kh\u1ecfi danh s\u00e1ch c\u1ee7a b\u1ea1n ho\u1eb7c c\u1eadp nh\u1eadt t\u00f9y ch\u1ecdn c\u1ee7a h\u1ecd.<\/li>\n\n\n\n<li>Tu\u00e2n th\u1ee7 nhanh ch\u00f3ng y\u00eau c\u1ea7u c\u1ee7a m\u1ed9t li\u00ean h\u1ec7 v\u1ec1 quy\u1ec1n truy c\u1eadp v\u00e0o d\u1eef li\u1ec7u c\u1ee7a h\u1ecd.<\/li>\n\n\n\n<li>L\u01b0u gi\u1eef h\u1ed3 s\u01a1 c\u00f4ng ty \u0111\u1ec3 ch\u1ee9ng minh tu\u00e2n th\u1ee7 GDPR.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>B\u1ea1n c\u1ea7n \u0111\u1ecdc k\u1ef9 v\u1ec1 <a href=\"https:\/\/en.wikipedia.org\/wiki\/General_Data_Protection_Regulation\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>h\u01b0\u1edbng d\u1eabn GDPR<\/strong><\/a> \u0111\u1ec3 bi\u1ebft c\u00e1ch tri\u1ec3n khai \u0111\u00fang.<\/p>\n\n\n\n<p>Kh\u00e1ch h\u00e0ng hi\u1ec7n nay nh\u1eadn th\u1ee9c r\u1ea5t cao v\u1ec1 b\u1ea3o m\u1eadt d\u1eef li\u1ec7u c\u00e1 nh\u00e2n, tri\u1ec3n khai GDPR s\u1edbm c\u0169ng l\u00e0 m\u1ed9t c\u00e1ch t\u0103ng c\u01b0\u1eddng uy t\u00edn c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">L\u1eddi k\u1ebft<\/h2>\n\n\n\n<p><strong>Email marketing<\/strong> l\u00e0 c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd, do b\u1ea1n s\u1edf h\u1eefu v\u00e0 ki\u1ec3m so\u00e1t ho\u00e0n to\u00e0n. Email marketing cho ph\u00e9p b\u1ea1n giao ti\u1ebfp 1-1, c\u00e1 nh\u00e2n h\u00f3a v\u00e0 t\u1ef1 \u0111\u1ed9ng h\u00f3a v\u1edbi quy m\u00f4 l\u1edbn.<\/p>\n\n\n\n<p>Tri\u1ec3n khai email markeing hi\u1ec7u qu\u1ea3 t\u1ea1o ra \u0111\u1ed9ng l\u1ef1c l\u1edbn th\u00fac \u0111\u1ea9y doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n li\u00ean t\u1ee5c.<\/p>\n\n\n\n<p>\u0110\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c nh\u01b0 th\u1ebf, b\u1ea1n ch\u1ec9 c\u1ea7n hi\u1ec3u ph\u01b0\u01a1ng ph\u00e1p tri\u1ec3n khai \u0111\u00fang \u0111\u1eafn. C\u00e1c v\u1ea5n \u0111\u1ec1 k\u1ef9 thu\u1eadt, th\u1ef1c thi c\u1ee5 th\u1ec3 \u0111\u00e3 c\u00f3 r\u1ea5t nhi\u1ec1u h\u1ed7 tr\u1ee3 t\u1eeb nh\u00e0 cung c\u1ea5p c\u00f4ng c\u1ee5 ho\u1eb7c \u0111\u01a1n v\u1ecb t\u01b0 v\u1ea5n chuy\u00ean nghi\u1ec7p nh\u01b0 <a href=\"https:\/\/www.saokim.com.vn\/en\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Sao Kim Branding<\/strong><\/a>.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><em>&gt; Xem ngay <a href=\"https:\/\/www.saokim.com.vn\/en\/dich-vu\/automation-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>d\u1ecbch v\u1ee5 Automation Marketing<\/strong><\/a> c\u1ee7a Sao Kim n\u1ebfu b\u1ea1n mu\u1ed1n h\u1ed7 tr\u1ee3 tri\u1ec3n khai h\u1ec7 th\u1ed1ng email marketing cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Ho\u1eb7c li\u00ean h\u1ec7 ngay qua hotline <strong><a href=\"tel:0964699499\" target=\"_blank\" rel=\"noreferrer noopener\">0964.699.499<\/a><\/strong> \/ <strong><a href=\"mailto:contact@saokim.com.vn\">contact@saokim.com.vn<\/a><\/strong> \u0111\u1ec3 \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n tr\u1ef1c ti\u1ebfp.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Follow c\u00e1c b\u00e0i vi\u1ebft ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a Sao Kim t\u1ea1i:&nbsp;<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.saokim.com.vn\/en\/blog\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Blog Sao Kim<\/strong><\/a>,&nbsp;<a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>C\u1ea9m Nang Sao Kim<\/strong><\/a>&nbsp;<\/p>\n\n\n\n<p><strong>Facebook:<\/strong>&nbsp;<a href=\"https:\/\/www.facebook.com\/saokimbranding\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Sao Kim Branding<\/strong><\/a><\/p>\n\n\n\n<p><strong>Case study Behance<\/strong>:&nbsp;<a href=\"https:\/\/www.behance.net\/saokimbranding\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Sao Kim Branding<\/strong><\/a><\/p>\n\n\n\n<p>#SaoKim #SaoKimBranding #EmailMarketing #AutomationMarketing<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>H\u01b0\u1edbng d\u1eabn x\u00e2y d\u1ef1ng Email marketing hi\u1ec7u qu\u1ea3 d\u00e0nh cho c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd, x\u00e2y d\u1ef1ng t\u1eebng b\u01b0\u1edbc, c\u00e1 nh\u00e2n h\u00f3a v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/p>\n","protected":false},"author":28,"featured_media":30993,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[195],"tags":[],"class_list":["post-30970","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cam-nang"],"acf":[],"views":1176,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/30970","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/comments?post=30970"}],"version-history":[{"count":0,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/30970\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/media\/30993"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/media?parent=30970"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/categories?post=30970"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/tags?post=30970"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}