{"id":31215,"date":"2022-06-07T08:39:00","date_gmt":"2022-06-07T08:39:00","guid":{"rendered":"https:\/\/www.saokim.com.vn\/en\/?p=31215"},"modified":"2024-12-24T10:36:31","modified_gmt":"2024-12-24T03:36:31","slug":"ke-hoach-truyen-thong-marketing-tich-hop-imc","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/en\/cam-nang\/ke-hoach-truyen-thong-marketing-tich-hop-imc\/","title":{"rendered":"M\u1eabu K\u1ebf ho\u1ea1ch Truy\u1ec1n th\u00f4ng Marketing t\u00edch h\u1ee3p IMC"},"content":{"rendered":"\n<p><em>Chia s\u1ebb Quy tr\u00ecnh l\u1eadp <strong>K\u1ebf ho\u1ea1ch Truy\u1ec1n th\u00f4ng Marketing t\u00edch h\u1ee3p<\/strong> (IMC). K\u00e8m theo m\u1eabu k\u1ebf ho\u1ea1ch IMC (Google Sheet\/ Excel) s\u1eb5n s\u00e0ng t\u1ea3i xu\u1ed1ng ngay.<\/em><\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>IMC<\/strong> (Integrated Marketing Communications) &#8211; <strong>Truy\u1ec1n th\u00f4ng Marketing t\u00edch h\u1ee3p<\/strong> l\u00e0 s\u1ef1 k\u1ebft h\u1ee3p c\u00e1c c\u00f4ng c\u1ee5, chi\u1ebfn l\u01b0\u1ee3c marketing gi\u00fap doanh nghi\u1ec7p truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng nh\u1ea5t qu\u00e1n t\u1edbi kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i v\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, qua \u0111\u00f3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau kinh doanh m\u1ed9t c\u00e1ch t\u00edch c\u1ef1c, trong d\u00e0i h\u1ea1n v\u00e0 li\u00ean t\u1ee5c.<\/p>\n\n\n\n<p>V\u1eady t\u1ea1i sao truy\u1ec1n th\u00f4ng marketing t\u00edch h\u1ee3p l\u1ea1i quan tr\u1ecdng v\u1edbi th\u01b0\u01a1ng hi\u1ec7u? L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 x\u00e2y d\u1ef1ng <strong>k\u1ebf ho\u1ea1ch Truy\u1ec1n th\u00f4ng Marketing t\u00edch h\u1ee3p<\/strong> hi\u1ec7u qu\u1ea3? H\u00e3y c\u00f9ng <a href=\"https:\/\/www.saokim.com.vn\/en\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Sao Kim<\/strong><\/a> gi\u1ea3i \u0111\u00e1p nh\u1eefng c\u00e2u h\u1ecfi n\u00e0y trong b\u00e0i vi\u1ebft sau \u0111\u00e2y.<\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color\">1. Kh\u00e1i ni\u1ec7m v\u00e0 vai tr\u00f2 c\u1ee7a Truy\u1ec1n th\u00f4ng marketing t\u00edch h\u1ee3p<\/h2>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">1.1. Truy\u1ec1n th\u00f4ng Marketing t\u00edch h\u1ee3p l\u00e0 g\u00ec?<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/06\/truyen-thong-marketing-tich-hop-integrated-marketing-communications.jpg\" alt=\"Truy\u1ec1n th\u00f4ng marketing t\u00edch h\u1ee3p (Integrated Marketing Communications)\" class=\"wp-image-31224\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/06\/truyen-thong-marketing-tich-hop-integrated-marketing-communications.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/06\/truyen-thong-marketing-tich-hop-integrated-marketing-communications-300x157.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/06\/truyen-thong-marketing-tich-hop-integrated-marketing-communications-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>Theo <strong>Philip Kotler<\/strong> &#8211; cha \u0111\u1ebb c\u1ee7a Marketing hi\u1ec7n \u0111\u1ea1i, truy\u1ec1n th\u00f4ng marketing t\u00edch h\u1ee3p (<strong>Integrated Marketing Communication &#8211; IMC<\/strong>) l\u00e0 vi\u1ec7c t\u00edch h\u1ee3p v\u00e0 ph\u1ed1i h\u1ee3p m\u1ed9t c\u00e1ch c\u1ea9n th\u1eadn, nhu\u1ea7n nhuy\u1ec5n nhi\u1ec1u k\u00eanh truy\u1ec1n th\u00f4ng \u0111\u1ec3 \u0111\u01b0a ra m\u1ed9t th\u00f4ng \u0111i\u1ec7p r\u00f5 r\u00e0ng, nh\u1ea5t qu\u00e1n v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 s\u1ea3n ph\u1ea9m c\u1ee7a nh\u00e3n h\u00e0ng \u0111\u00f3.<\/p>\n\n\n\n<p>Truy\u1ec1n th\u00f4ng marketing t\u00edch h\u1ee3p c\u00f3 4 \u0111\u1eb7c \u0111i\u1ec3m:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Coherence <\/strong>(T\u00ednh li\u00ean k\u1ebft): C\u00e1c th\u00f4ng tin li\u00ean l\u1ea1c kh\u00e1c nhau \u0111\u01b0\u1ee3c k\u1ebft n\u1ed1i m\u1ed9t c\u00e1ch h\u1ee3p l\u00fd.<\/li>\n\n\n\n<li><strong>Consistency&nbsp;<\/strong>(T\u00ednh nh\u1ea5t qu\u00e1n): Nhi\u1ec1u th\u00f4ng \u0111i\u1ec7p h\u1ed7 tr\u1ee3 v\u00e0 c\u1ee7ng c\u1ed1, v\u00e0 kh\u00f4ng m\u00e2u thu\u1eabn v\u1edbi nhau.<\/li>\n\n\n\n<li><strong>Continuity&nbsp;<\/strong>(T\u00ednh li\u00ean t\u1ee5c): Th\u00f4ng tin li\u00ean l\u1ea1c \u0111\u01b0\u1ee3c k\u1ebft n\u1ed1i v\u00e0 nh\u1ea5t qu\u00e1n theo th\u1eddi gian.<\/li>\n\n\n\n<li><strong>Complementary&nbsp;<\/strong>(B\u1ed5 sung): T\u1ed5ng h\u1ee3p s\u1ee9c m\u1ea1nh c\u1ee7a c\u00e1c th\u00e0nh ph\u1ea7n t\u1ea1o n\u00ean s\u1ee9c c\u1ed9ng h\u01b0\u1edfng l\u1edbn.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>IMC<\/strong> l\u00e0 c\u00f4ng c\u1ee5 truy\u1ec1n th\u00f4ng nh\u1eb1m m\u1ee5c \u0111\u00edch \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, b\u1eb1ng c\u00e1ch ph\u1ed1i h\u1ee3p 5 c\u00f4ng c\u1ee5:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1200\" height=\"1003\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/06\/cong-cu-truyen-thong-marketng-tich-hop-su-dung-1.jpg\" alt=\"\" class=\"wp-image-31227\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/06\/cong-cu-truyen-thong-marketng-tich-hop-su-dung-1.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/06\/cong-cu-truyen-thong-marketng-tich-hop-su-dung-1-300x251.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/06\/cong-cu-truyen-thong-marketng-tich-hop-su-dung-1-768x642.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>C\u00f4ng c\u1ee5 #1: Direct Marketing (Marketing tr\u1ef1c ti\u1ebfp)<\/strong><\/p>\n\n\n\n<p>Gi\u00fap truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p, th\u00f4ng tin \u0111\u1ebfn c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng truy\u1ec1n th\u00f4ng m\u1ed9t c\u00e1ch tr\u1ef1c ti\u1ebfp.<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>C\u00f4ng c\u1ee5 truy\u1ec1n th\u1ed1ng:<\/strong> Th\u01b0 tr\u1ef1c ti\u1ebfp (Direct mail), Brochure\/ catalogue, Phi\u1ebfu gi\u1ea3m gi\u00e1, Marketing t\u1eadn nh\u00e0 (Door to door marketing)<\/li>\n\n\n\n<li><strong>C\u00f4ng c\u1ee5 hi\u1ec7n \u0111\u1ea1i:<\/strong> Email Marketing, G\u1eedi tin nh\u1eafn (SMS Marketing), M\u1ea1ng x\u00e3 h\u1ed9i (Social Media).&nbsp;<\/li>\n<\/ul>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><em>\u0110\u1ecdc th\u00eam: C\u00e1ch x\u00e2y d\u1ef1ng <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/email-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Email marketing<\/strong><\/a> hi\u1ec7u qu\u1ea3<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>C\u00f4ng c\u1ee5 #2: Public Relation (Quan h\u1ec7 c\u00f4ng ch\u00fang)<\/strong><\/p>\n\n\n\n<p>T\u1ea1o ra c\u1ea7u n\u1ed1i gi\u1eefa doanh nghi\u1ec7p v\u00e0 kh\u00e1ch h\u00e0ng, gi\u00fap kh\u1eb3ng \u0111\u1ecbnh th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p th\u00f4ng qua: H\u1ecdp b\u00e1o, s\u1ef1 ki\u1ec7n, t\u00e0i tr\u1ee3, l\u00e0m t\u1eeb thi\u1ec7n,&#8230;&nbsp;<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>C\u00f4ng c\u1ee5 #3: Advertising (Qu\u1ea3ng c\u00e1o)<\/strong><\/p>\n\n\n\n<p>H\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>C\u00f4ng c\u1ee5 truy\u1ec1n th\u1ed1ng: Truy\u1ec1n h\u00ecnh, \u0110\u00e0i ph\u00e1t thanh,&#8230;&nbsp;<\/li>\n\n\n\n<li>C\u00f4ng c\u1ee5 hi\u1ec7n \u0111\u1ea1i: Qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb (Display Ads), Qu\u1ea3ng c\u00e1o truy\u1ec1n th\u00f4ng m\u1ea1ng x\u00e3 h\u1ed9i (Social Media Ads),&#8230;&nbsp;<\/li>\n\n\n\n<li>Kh\u00e1c: Qu\u1ea3ng c\u00e1o Ngo\u00e0i tr\u1eddi (OOH),&#8230;<\/li>\n\n\n\n<li>&#8230;<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>C\u00f4ng c\u1ee5 #4: Khuy\u1ebfn m\u1ea1i (Sales Promotion)<\/strong><\/p>\n\n\n\n<p>S\u1eed d\u1ee5ng m\u1ed9t lo\u1ea1i c\u00f4ng c\u1ee5 th\u00fac \u0111\u1ea9y h\u00e0nh vi mua h\u00e0ng th\u00f4ng qua c\u00e1c ho\u1ea1t \u0111\u1ed9ng:&nbsp;<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Khuy\u1ebfn m\u1ea1i (Consumer promotion): Gi\u1ea3m gi\u00e1 b\u00e1n c\u00e1c s\u1ea3n ph\u1ea9m, Mua h\u00e0ng Combo, Qu\u00e0 khuy\u1ebfn m\u1ea1i,&#8230;&nbsp;<\/li>\n\n\n\n<li>Khuy\u1ebfn m\u00e3i (Trade promotion): Chi\u1ebft kh\u1ea5u, ch\u01b0\u01a1ng tr\u00ecnh h\u1ed7 tr\u1ee3 \u0111i\u1ec3m b\u00e1n,&#8230;&nbsp;<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>C\u00f4ng c\u1ee5 #5: B\u00e1n h\u00e0ng c\u00e1 nh\u00e2n (Personal Selling)<\/strong><\/p>\n\n\n\n<p>L\u00e0 c\u00f4ng c\u1ee5 b\u00e1n h\u00e0ng mang t\u00ednh\u200b\u200b t\u01b0\u01a1ng t\u00e1c cao nh\u1ea5t gi\u1eefa nh\u00e2n vi\u00ean v\u00e0 kh\u00e1ch h\u00e0ng, ph\u00f9 h\u1ee3p cho ng\u00e0nh h\u00e0ng c\u00f3 gi\u00e1 tr\u1ecb cao (b\u1ea5t \u0111\u1ed9ng s\u1ea3n, \u00f4 t\u00f4, b\u1ea3o hi\u1ec3m,&#8230;)&nbsp;<\/p>\n\n\n\n<p>M\u1ed9t k\u1ebf ho\u1ea1ch &amp; th\u1ef1c thi IMC th\u00e0nh c\u00f4ng gi\u00fap kh\u00e1ch h\u00e0ng nh\u1eadn th\u1ee9c v\u1ec1 s\u1ea3n ph\u1ea9m, nh\u00e3n hi\u1ec7u, n\u00e2ng cao uy t\u00edn, duy tr\u00ec ni\u1ec1m tin v\u00e0 l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi nh\u00e3n hi\u1ec7u.<\/p>\n\n\n\n<p>M\u1ed9t chi\u1ebfn d\u1ecbch IMC th\u00e0nh c\u00f4ng khi \u0111\u1ea3m b\u1ea3o 3 y\u1ebfu t\u1ed1:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u25cf <strong>Truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p nh\u1ea5t qu\u00e1n<\/strong>: th\u1ed1ng nh\u1ea5t cho to\u00e0n b\u1ed9 chi\u1ebfn d\u1ecbch&nbsp;<\/p>\n\n\n\n<p>\u25cf <strong>X\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u<\/strong>: m\u1ed9t c\u00e1ch \u0111\u1ed3ng b\u1ed9, chuy\u00ean nghi\u1ec7p t\u1edbi kh\u00e1ch h\u00e0ng, m\u00e0u s\u1eafc v\u00e0 t\u00f4ng gi\u1ecdng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, qua \u0111\u00f3 g\u1eafn li\u1ec1n th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u v\u1edbi h\u00ecnh \u1ea3nh nh\u00e3n h\u00e0ng trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p>\u25cf <strong>T\u1eadp trung v\u00e0o k\u1ebft qu\u1ea3<\/strong>: IMC c\u00f3 y\u1ebfu t\u1ed1 kh\u1ea3 thi, th\u1ef1c t\u1ebf, c\u00f3 ti\u1ec1m n\u0103ng tri\u1ec3n khai v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau kinh doanh.<\/p>\n\n\n\t\t<div data-elementor-type=\"section\" data-elementor-id=\"47709\" class=\"elementor elementor-47709\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-f0285ea elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f0285ea\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bd09f8d\" data-id=\"bd09f8d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fe65ffe elementor-widget elementor-widget-heading\" data-id=\"fe65ffe\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Gi\u1ea3i ph\u00e1p &amp; D\u1ecbch v\u1ee5 d\u00e0nh cho b\u1ea1n<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-eael-wrapper-link=\"{&quot;url&quot;:&quot;https:\\\/\\\/www.saokim.com.vn\\\/en\\\/dich-vu\\\/tu-van-chien-luoc-thuong-hieu\\\/&quot;,&quot;is_external&quot;:&quot;on&quot;,&quot;nofollow&quot;:&quot;&quot;}\" data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-34eeca7 post__service elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"34eeca7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-885353c\" data-id=\"885353c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4f9bfe7 post__service-link elementor-widget elementor-widget-heading\" data-id=\"4f9bfe7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">T\u01b0 v\u1ea5n chi\u1ebfn l\u01b0\u1ee3c<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-ba9d0a1\" data-id=\"ba9d0a1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2e47e55 post__service-icon elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"2e47e55\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"icon icon-right-arrow\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-eael-wrapper-link=\"{&quot;url&quot;:&quot;https:\\\/\\\/www.saokim.com.vn\\\/en\\\/?post_type=dich-vu&#038;p=2755&quot;,&quot;is_external&quot;:&quot;on&quot;,&quot;nofollow&quot;:&quot;&quot;}\" data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-a4b386b post__service elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a4b386b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-700f2b0\" data-id=\"700f2b0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-94716e8 post__service-link elementor-widget elementor-widget-heading\" data-id=\"94716e8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Thi\u1ebft k\u1ebf logo<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-baf2b4b\" data-id=\"baf2b4b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9c80e56 post__service-icon elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"9c80e56\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"icon icon-right-arrow\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-eael-wrapper-link=\"{&quot;url&quot;:&quot;https:\\\/\\\/www.saokim.com.vn\\\/en\\\/dich-vu\\\/thiet-ke-nhan-dien-thuong-hieu\\\/&quot;,&quot;is_external&quot;:&quot;on&quot;,&quot;nofollow&quot;:&quot;&quot;}\" data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-bd28147 post__service elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bd28147\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-07094c1\" data-id=\"07094c1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dc7734c post__service-link elementor-widget elementor-widget-heading\" data-id=\"dc7734c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Thi\u1ebft k\u1ebf nh\u1eadn di\u1ec7n<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f7b77a5\" data-id=\"f7b77a5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6945f88 post__service-icon elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"6945f88\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"icon icon-right-arrow\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-eael-wrapper-link=\"{&quot;url&quot;:&quot;https:\\\/\\\/www.saokim.com.vn\\\/en\\\/dich-vu\\\/thiet-ke-website-thuong-hieu\\\/&quot;,&quot;is_external&quot;:&quot;on&quot;,&quot;nofollow&quot;:&quot;&quot;}\" data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-5492203 post__service elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5492203\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4aa4a81\" data-id=\"4aa4a81\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7d8ca6c post__service-link elementor-widget elementor-widget-heading\" data-id=\"7d8ca6c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Thi\u1ebft k\u1ebf website<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1524cc4\" data-id=\"1524cc4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ff814b2 post__service-icon elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"ff814b2\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"icon icon-right-arrow\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-eael-wrapper-link=\"{&quot;url&quot;:&quot;https:\\\/\\\/www.saokim.com.vn\\\/en\\\/giai-phap\\\/phong-marketing-tinh-gon\\\/&quot;,&quot;is_external&quot;:&quot;on&quot;,&quot;nofollow&quot;:&quot;&quot;}\" data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-0887c83 post__service elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0887c83\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-108f799\" data-id=\"108f799\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a6a8b17 post__service-link elementor-widget elementor-widget-heading\" data-id=\"a6a8b17\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Ph\u00f2ng MKT tinh g\u1ecdn<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-dce61ed\" data-id=\"dce61ed\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-307bfe9 post__service-icon elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"307bfe9\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"icon icon-right-arrow\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-eael-wrapper-link=\"{&quot;url&quot;:&quot;https:\\\/\\\/www.saokim.com.vn\\\/en\\\/giai-phap\\\/phong-thiet-ke-tinh-gon\\\/&quot;,&quot;is_external&quot;:&quot;on&quot;,&quot;nofollow&quot;:&quot;&quot;}\" data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-1ed1ee7 post__service elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1ed1ee7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f68abc7\" data-id=\"f68abc7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0cf835c post__service-link elementor-widget elementor-widget-heading\" data-id=\"0cf835c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Ph\u00f2ng thi\u1ebft k\u1ebf tinh g\u1ecdn<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-dd12c84\" data-id=\"dd12c84\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cd50b23 post__service-icon elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"cd50b23\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"icon icon-right-arrow\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-eael-wrapper-link=\"{&quot;url&quot;:&quot;https:\\\/\\\/www.saokim.com.vn\\\/en\\\/dich-vu\\\/launching\\\/&quot;,&quot;is_external&quot;:&quot;on&quot;,&quot;nofollow&quot;:&quot;&quot;}\" data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-d57674f post__service elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d57674f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b845034\" data-id=\"b845034\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b5b79fb post__service-link elementor-widget elementor-widget-heading\" data-id=\"b5b79fb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Ra m\u1eaft th\u01b0\u01a1ng hi\u1ec7u<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-ab90e94\" data-id=\"ab90e94\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1156781 post__service-icon elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"1156781\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"icon icon-right-arrow\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">1.2. Vai tr\u00f2 Truy\u1ec1n th\u00f4ng Marketing t\u00edch h\u1ee3p<\/h3>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>T\u0103ng hi\u1ec7u qu\u1ea3 v\u00e0 ti\u1ebft ki\u1ec7m chi ph\u00ed<\/strong><\/p>\n\n\n\n<p>Chi\u1ebfn d\u1ecbch IMC t\u1eadn d\u1ee5ng t\u1ed1i \u0111a ngu\u1ed3n l\u1ef1c t\u1eeb video, h\u00ecnh \u1ea3nh, content Marketing (n\u1ed9i dung) ph\u00e1t tri\u1ec3n \u0111a k\u00eanh, k\u1ebft h\u1ee3p nhu\u1ea7n nhuy\u1ec5n c\u00e1c th\u00f4ng \u0111i\u1ec7p \u0111\u1ec3 theo ch\u00e2n kh\u00e1ch h\u00e0ng t\u1eeb online t\u1edbi offline \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng nh\u1eadn th\u1ee9c t\u1ed1i \u0111a.<\/p>\n\n\n\n<p>Do v\u1eady, c\u00f9ng v\u1edbi m\u1ed9t ng\u00e2n s\u00e1ch, IMC gi\u00fap doanh nghi\u1ec7p mang l\u1ea1i hi\u1ec7u qu\u1ea3 truy\u1ec1n th\u00f4ng cao h\u01a1n t\u1eeb \u0111\u00f3 ti\u1ebft ki\u1ec7m chi ph\u00ed so v\u1edbi gi\u1ea3i ph\u00e1p kh\u00e1c.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>T\u0103ng hi\u1ec7u qu\u1ea3 t\u1ed5ng th\u1ec3<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1200\" height=\"1003\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/06\/Chien-Dich-IMC-Trien-Khai-O-Rat-Nhieu-Kenh.jpg\" alt=\"Chi\u1ebfn d\u1ecbch IMC \u0111\u01b0\u1ee3c tri\u1ec3n khai tr\u00ean r\u1ea5t nhi\u1ec1u k\u00eanh\" class=\"wp-image-31230\" title=\"Chi\u1ebfn d\u1ecbch IMC \u0111\u01b0\u1ee3c tri\u1ec3n khai tr\u00ean r\u1ea5t nhi\u1ec1u k\u00eanh\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/06\/Chien-Dich-IMC-Trien-Khai-O-Rat-Nhieu-Kenh.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/06\/Chien-Dich-IMC-Trien-Khai-O-Rat-Nhieu-Kenh-300x251.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/06\/Chien-Dich-IMC-Trien-Khai-O-Rat-Nhieu-Kenh-768x642.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n\n\n<p>Chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng marketing t\u00edch h\u1ee3p gi\u00fap t\u0103ng hi\u1ec7u qu\u1ea3 t\u1ed5ng th\u1ec3 v\u00ec ch\u00fang \u0111\u01b0\u1ee3c tri\u1ec3n khai t\u1ea1i r\u1ea5t nhi\u1ec1u \u0111i\u1ec3m ch\u1ea1m, th\u00fac \u0111\u1ea9y tr\u1ea3i nghi\u1ec7m, ho\u1ea1t \u0111\u1ed9ng trong to\u00e0n b\u1ed9 doanh nghi\u1ec7p.<\/p>\n\n\n\n<p>Chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng m\u1ea1nh k\u1ebft h\u1ee3p v\u1edbi c\u00e1c chi\u1ebfn thu\u1eadt b\u00e1n h\u00e0ng, khuy\u1ebfn m\u1ea1i h\u1ee3p l\u00fd khi\u1ebfn ho\u1ea1t \u0111\u1ed9ng kinh doanh t\u1ed5ng th\u1ec3 c\u1ee7a doanh nghi\u1ec7p t\u0103ng tr\u01b0\u1edfng m\u1ea1nh m\u1ebd.<\/p>\n\n\n\n<p>Ngo\u00e0i ra, vi\u1ec7c th\u1ef1c hi\u1ec7n chi\u1ebfn d\u1ecbch v\u1edbi quy m\u00f4 l\u1edbn m\u1ed9t c\u00e1ch nh\u1ea5t qu\u00e1n v\u00e0 li\u00ean t\u1ee5c t\u1ea1i nhi\u1ec1u \u0111i\u1ec3m ch\u1ea1m c\u00f3 th\u1ec3 t\u1ea1o \u1ea5n t\u01b0\u1ee3ng s\u00e2u trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng, \u0111\u00e2y l\u00e0 l\u1ee3i th\u1ebf \u0111\u1ec3 tri\u1ec3n khai c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp theo hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>X\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng<\/strong><\/p>\n\n\n\n<p>IMC t\u1ea1o d\u1ef1ng ni\u1ec1m tin gi\u1eefa b\u1ea1n v\u00e0 kh\u00e1ch h\u00e0ng. M\u1ed9t th\u00f4ng \u0111i\u1ec7p ch\u1ee9a c\u00e1c gi\u00e1 tr\u1ecb doanh nghi\u1ec7p theo \u0111u\u1ed5i, c\u00f3 t\u00ednh nh\u1ea5t qu\u00e1n s\u1ebd d\u1ec5 \u201cng\u1ea5m\u201d h\u01a1n cho \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>K\u1ebft h\u1ee3p nhi\u1ec1u lo\u1ea1i chi\u1ebfn d\u1ecbch IMC (Launching, Branding, Promotion, Always on, &#8230;), b\u1ea1n c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng m\u1ed1i li\u00ean k\u1ebft ch\u1eb7t ch\u1ebd, c\u1ee7ng c\u1ed1 m\u1ed1i quan h\u1ec7 th\u00e2n thi\u1ebft v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><em>\u0110\u1ecdc th\u00eam: Gi\u1ea3i ph\u00e1p x\u00e2y d\u1ef1ng <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/trai-nghiem-khach-hang\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/strong><\/a>, bi\u1ebfn c\u00f4ng ch\u00fang th\u00e0nh ng\u01b0\u1eddi \u1ee7ng h\u1ed9 th\u01b0\u01a1ng hi\u1ec7u<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color\">1.3. 8 lo\u1ea1i h\u00ecnh chi\u1ebfn d\u1ecbch IMC \u0111i\u1ec3n h\u00ecnh<\/h2>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Lo\u1ea1i #1: Launching campaign<\/strong><\/p>\n\n\n\n<p>C\u00e1c chi\u1ebfn d\u1ecbch c\u00f3 m\u1ee5c ti\u00eau qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 m\u1edbi c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, c\u1ea7n gia t\u0103ng \u0111\u1ed9 nh\u1eadn bi\u1ebft v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 m\u1edbi. VD: C\u00e1c v\u1ecb m\u1edbi c\u1ee7a s\u1eefa chua, c\u00e1c phi\u00ean b\u1ea3n m\u1edbi c\u1ee7a Iphone, \u2026<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"815\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/06\/loai-chien-dich-imc-1-launching-campaign.jpg\" alt=\"\" class=\"wp-image-31252\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/06\/loai-chien-dich-imc-1-launching-campaign.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/06\/loai-chien-dich-imc-1-launching-campaign-300x204.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/06\/loai-chien-dich-imc-1-launching-campaign-768x522.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\"><em>Launching campaign c\u1ee7a Apple cho s\u1ef1 ra m\u1eaft c\u1ee7a s\u1ea3n ph\u1ea9m Iphone m\u1edbi<\/em><\/p>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><em>&gt; Xem ngay <a href=\"https:\/\/www.saokim.com.vn\/en\/dich-vu\/launching\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>d\u1ecbch v\u1ee5 Launching<\/strong><\/a> c\u1ee7a Sao Kim \u0111\u1ec3 gi\u00fap ra m\u1eaft s\u1ea3n ph\u1ea9m th\u00e0nh c\u00f4ng h\u01a1n<\/em>.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Lo\u1ea1i #2: Branding campaign<\/strong><\/p>\n\n\n\n<p>L\u00e0 chi\u1ebfn d\u1ecbch qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u b\u1eb1ng c\u00e1ch \u0111\u01b0a c\u00e2u chuy\u1ec7n v\u00e0 th\u00f4ng \u0111i\u1ec7p c\u1ee7a c\u00f4ng ty b\u1ea1n \u0111\u1ebfn v\u1edbi kh\u00e1n gi\u1ea3 v\u1edbi m\u1ee5c ti\u00eau n\u00e2ng cao <strong>nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u<\/strong> v\u00e0 c\u1ea3i thi\u1ec7n gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u trong t\u00e2m tr\u00ed ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n\n\n\n<p>VD: Unilever 25 n\u0103m n\u00e2ng t\u1ea7m cu\u1ed9c s\u1ed1ng, Generali S\u1ed1ng Nh\u01b0 \u00dd, Vinamilk v\u01b0\u01a1n cao Vi\u1ec7t Nam,&#8230;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"676\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/06\/loai-chien-dich-imc-2-Branding-Campaign.jpg\" alt=\"Branding campaign\" class=\"wp-image-31250\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/06\/loai-chien-dich-imc-2-Branding-Campaign.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/06\/loai-chien-dich-imc-2-Branding-Campaign-300x169.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/06\/loai-chien-dich-imc-2-Branding-Campaign-768x433.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\"><em>Branding campaign Unilever k\u1ef7 ni\u1ec7m&nbsp;25 n\u0103m n\u00e2ng t\u1ea7m cu\u1ed9c s\u1ed1ng c\u00f9ng Vi\u1ec7t Nam&nbsp;<\/em><\/p>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><em>\u0110\u1ecdc th\u00eam: Chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/nhan-thuc-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a><\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Lo\u1ea1i #3: Promotion campaign<\/strong><\/p>\n\n\n\n<p>L\u00e0 chi\u1ebfn d\u1ecbch s\u1eed d\u1ee5ng c\u00e1c h\u00ecnh th\u1ee9c nh\u01b0 khuy\u1ebfn m\u00e3i, gi\u1ea3m gi\u00e1, qu\u00e0 t\u1eb7ng,&#8230; \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng, k\u00edch th\u00edch nhu c\u1ea7u mua s\u1eafm nh\u1eb1m gia t\u0103ng doanh s\u1ed1 ng\u1eafn h\u1ea1n<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"688\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/06\/loai-chien-dich-imc-3-Promotion-Campaign.jpg\" alt=\"Promotion campaign\" class=\"wp-image-31251\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/06\/loai-chien-dich-imc-3-Promotion-Campaign.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/06\/loai-chien-dich-imc-3-Promotion-Campaign-300x172.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/06\/loai-chien-dich-imc-3-Promotion-Campaign-768x440.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\"><em>C\u00e1c chi\u1ebfn d\u1ecbch Promotion campaign \u0111\u01b0\u1ee3c Lazada \u00e1p d\u1ee5ng th\u00e0nh c\u00f4ng&nbsp;<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Lo\u1ea1i #4: Sponsorship campaign<\/strong><\/p>\n\n\n\n<p>L\u00e0 h\u00ecnh th\u1ee9c truy\u1ec1n th\u00f4ng marketing, m\u00e0 trong \u0111\u00f3, c\u00e1c doanh nghi\u1ec7p mu\u1ed1n qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5, th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u1ecd s\u1ebd ph\u1ea3i tr\u1ea3 m\u1ed9t kho\u1ea3n ho\u1eb7c to\u00e0n b\u1ed9 chi ph\u00ed li\u00ean quan \u0111\u1ebfn d\u1ef1 \u00e1n s\u1ef1 ki\u1ec7n, ch\u01b0\u01a1ng tr\u00ecnh m\u00e0 h\u1ecd l\u1ef1a ch\u1ecdn. VD: Sting \u2013 Cu\u1ed9c \u0111ua k\u00ec th\u00fa, Pepsi \u2013 Rap Vi\u1ec7t, Samsung \u2013 NALA<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"621\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/06\/loai-chien-dich-imc-4-Sponsorship-Campaign.jpg\" alt=\"Sponsorship campaign\" class=\"wp-image-31253\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/06\/loai-chien-dich-imc-4-Sponsorship-Campaign.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/06\/loai-chien-dich-imc-4-Sponsorship-Campaign-300x155.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/06\/loai-chien-dich-imc-4-Sponsorship-Campaign-768x397.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\"><em>C\u00f9ng Pepsi&nbsp; \u201cBung h\u1ebft ch\u1ea5t m\u00ecnh\u201d lan t\u1ecfa c\u00f9ng ch\u01b0\u01a1ng tr\u00ecnh Rap Vi\u1ec7t&nbsp;<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Lo\u1ea1i #5: Brand event campaign<\/strong><\/p>\n\n\n\n<p>Chi\u1ebfn d\u1ecbch d\u00e0nh cho c\u00e1c s\u1ef1 ki\u1ec7n qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u tr\u1ef1c ti\u1ebfp nh\u01b0 b\u1ed1c th\u0103m tr\u00fang th\u01b0\u1edfng s\u1ea3n ph\u1ea9m, d\u00f9ng th\u1eed s\u1ea3n ph\u1ea9m, \u2026&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"674\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/06\/loai-chien-dich-imc-5-Brand-Event-Campaign.jpg\" alt=\"Brand event campaign\" class=\"wp-image-31254\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/06\/loai-chien-dich-imc-5-Brand-Event-Campaign.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/06\/loai-chien-dich-imc-5-Brand-Event-Campaign-300x169.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/06\/loai-chien-dich-imc-5-Brand-Event-Campaign-768x431.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><em>S\u1ef1 ki\u1ec7n m\u1edf b\u00e1n Vinhomes c\u1ee7a t\u1eadp \u0111o\u00e0n Vingroup (Ngu\u1ed3n: Vingroup)&nbsp;&nbsp;&nbsp;<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Lo\u1ea1i #6: Occasional campaign<\/strong><\/p>\n\n\n\n<p>L\u00e0 chi\u1ebfn d\u1ecbch tri\u1ec3n khai v\u00e0o th\u1eddi gian \u0111\u1eb7c bi\u1ec7t trong n\u0103m nh\u01b0 Trung thu, T\u1ebft, m\u00f9a t\u1ef1u tr\u01b0\u1eddng, \u2026&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"674\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/06\/loai-chien-dich-imc-6-Occasional-Campaign.jpg\" alt=\"Occasional campaign\" class=\"wp-image-31255\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/06\/loai-chien-dich-imc-6-Occasional-Campaign.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/06\/loai-chien-dich-imc-6-Occasional-Campaign-300x169.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/06\/loai-chien-dich-imc-6-Occasional-Campaign-768x431.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\"><em>Chi\u1ebfn d\u1ecbch \u201cThe Taste Of Cu\u1ed9i\u201d &#8211; The Coffee House \u201cth\u1eafng l\u1edbn\u201d m\u00f9a trung thu&nbsp;<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Lo\u1ea1i #7: CSR campaign<\/strong><\/p>\n\n\n\n<p>L\u00e0 c\u00e1c chi\u1ebfn d\u1ecbch c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u th\u1ec3 hi\u1ec7n tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i v\u00e0 \u0111\u00f3ng g\u00f3p v\u00e0o s\u1ef1 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng, \u0111\u00f3 c\u00f3 th\u1ec3 l\u00e0 ho\u1ea1t \u0111\u1ed9ng x\u00e2y d\u1ef1ng nh\u00e2n s\u1ef1 t\u00e0i n\u0103ng, s\u1eed d\u1ee5ng v\u1eadt li\u1ec7u b\u1ec1n v\u1eefng, v\u1eadt li\u1ec7u t\u00e1i ch\u1ebf&#8230;. ho\u1eb7c c\u00e1c ho\u1ea1t \u0111\u1ed9ng thi\u1ec7n nguy\u1ec7n, quy\u00ean g\u00f3p v\u00ec c\u1ed9ng \u0111\u1ed3ng.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"LEGO Plants Now Made from Real Plants - LEGO Group\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/CseIzpf9llw?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/www.saokim.com.vn\/en\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><em>C\u00e1c kh\u1ed1i Lego m\u1edbi c\u00f3 98% th\u00e0nh ph\u1ea7n \u0111\u01b0\u1ee3c l\u00e0m t\u1eeb m\u00eda<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Lo\u1ea1i #8: Social Media Channel Management<\/strong><\/p>\n\n\n\n<p>L\u00e0 chi\u1ebfn d\u1ecbch t\u0103ng t\u01b0\u01a1ng t\u00e1c, truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p nh\u1ea5t qu\u00e1n, t\u1eadp trung v\u00e0o c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 Facebook, Instagram, \u2026&nbsp;<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e6efff\"><em>Xem ngay <strong><a href=\"https:\/\/www.saokim.com.vn\/en\/dich-vu\/digital-marketing-tong-the\/\" target=\"_blank\" rel=\"noreferrer noopener\">d\u1ecbch v\u1ee5 Digital Marketing t\u1ed5ng th\u1ec3<\/a><\/strong> c\u1ee7a Sao Kim Branding. Gi\u1ea3i ph\u00e1p t\u1ed1i \u0111a h\u00f3a hi\u1ec7u qu\u1ea3 truy\u1ec1n th\u00f4ng marketing t\u00edch h\u1ee3p<\/em><\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color\">2. Quy tr\u00ecnh l\u1eadp k\u1ebf ho\u1ea1ch Truy\u1ec1n th\u00f4ng Marketing t\u00edch h\u1ee3p (IMC)<\/h2>\n\n\n\n<p>Sau \u0111\u00e2y l\u00e0 quy tr\u00ecnh l\u1eadp k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng marketing t\u00edch h\u1ee3p (IMC Plan):<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1001\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/06\/quy-trinh-lap-ke-hoach-truyen-thong-marketing-tich-hop-imc-1.jpg\" alt=\"\" class=\"wp-image-31240\" title=\"Quy tr\u00ecnh th\u1ef1c hi\u1ec7n chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng Marketing t\u00edch h\u1ee3p (IMC)\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/06\/quy-trinh-lap-ke-hoach-truyen-thong-marketing-tich-hop-imc-1.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/06\/quy-trinh-lap-ke-hoach-truyen-thong-marketing-tich-hop-imc-1-300x250.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/06\/quy-trinh-lap-ke-hoach-truyen-thong-marketing-tich-hop-imc-1-768x641.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">2.1. DeBrief &#8211; Hi\u1ec3u y\u00eau c\u1ea7u d\u1ef1 \u00e1n th\u00f4ng qua Brief<\/h3>\n\n\n\n<p>DeBrief hay c\u00f2n g\u1ecdi l\u00e0 giai \u0111o\u1ea1n gi\u1ea3i m\u00e3 b\u1ea3n t\u00f3m t\u1eaft y\u00eau c\u1ea7u m\u00e0 Kh\u00e1ch h\u00e0ng (Client) cung c\u1ea5p \u0111\u1ec3 b\u1eaft \u0111\u1ea7u d\u1ef1 \u00e1n. Th\u00f4ng qua vi\u1ec7c debrief, \u0111\u1ed9i ng\u0169 th\u1ef1c thi (Agency) hi\u1ec3u h\u01a1n v\u1ec1 y\u00eau c\u1ea7u c\u0169ng nh\u01b0 m\u1ee5c ti\u00eau kh\u00e1ch h\u00e0ng mong mu\u1ed1n. T\u1eeb b\u1ea3n brief, Agecy c\u00f3 th\u1ec3 khai th\u00e1c th\u00eam th\u00f4ng tin c\u0169ng nh\u01b0 \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 d\u1ef1 \u00e1n t\u1eeb \u0111\u00f3 ph\u00e2n t\u00edch th\u00f4ng tin li\u00ean quan (v\u1ec1 th\u1ecb tr\u01b0\u1eddng ng\u00e0nh, \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, n\u1ed9i b\u1ed9 doanh nghi\u1ec7p,&#8230;).<\/p>\n\n\n\n<p>C\u00e1c y\u00eau c\u1ea7u c\u1ea7n c\u00f3 sau giai \u0111o\u1ea1n DeBrief:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>X\u00e1c \u0111\u1ecbnh ch\u00ednh x\u00e1c y\u00eau c\u1ea7u c\u1ee7a Client<\/li>\n\n\n\n<li>Thi\u1ebft l\u1eadp \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau d\u1ef1 \u00e1n r\u00f5 r\u00e0ng<\/li>\n\n\n\n<li>Ph\u00e2n t\u00e1ch \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau nh\u1ecf, SMART<\/li>\n\n\n\n<li>X\u00e1c \u0111\u1ecbnh c\u00e1c th\u00e1ch th\u1ee9c c\u1ea7n gi\u1ea3i quy\u1ebft<\/li>\n\n\n\n<li>D\u1ef1 to\u00e1n t\u1ed5ng quan kh\u1ed1i l\u01b0\u1ee3ng, nh\u00e2n s\u1ef1, th\u1eddi gian v\u00e0 ng\u00e2n s\u00e1ch th\u1ef1c hi\u1ec7n d\u1ef1 \u00e1n<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">2.2. Research &amp; Analysis &#8211; Nghi\u00ean c\u1ee9u v\u00e0 ph\u00e2n t\u00edch<\/h3>\n\n\n\n<p>\u1ede giai \u0111o\u1ea1n th\u1ee9 2 &#8211; Research, \u0111i s\u00e2u v\u00e0o nghi\u00ean c\u1ee9u v\u1ec1:&nbsp;<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ng\u00e0nh h\u00e0ng, xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng (Market Insight)&nbsp;<\/li>\n\n\n\n<li>Ph\u00e2n t\u00edch \u0110\u1ed1i th\u1ee7 c\u1ea1nh tranh (tr\u1ef1c ti\u1ebfp, gi\u00e1n ti\u1ebfp)&nbsp;<\/li>\n\n\n\n<li>Nghi\u00ean c\u1ee9u S\u1ee9c m\u1ea1nh N\u1ed9i t\u1ea1i doanh nghi\u1ec7p: SWOT, <strong>\u0111i\u1ec3m b\u00e1n h\u00e0ng <\/strong>(points of sales), <strong>\u0111i\u1ec3m kh\u00e1c bi\u1ec7t <\/strong>(points of difference), l\u1ee3i \u00edch th\u01b0\u01a1ng hi\u1ec7u<\/li>\n<\/ul>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>V\u00e0 tr\u1ecdng \u0111i\u1ec3m l\u00e0 ph\u00e2n t\u00edch kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, b\u1eaft \u0111\u1ea7u v\u1edbi:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Gi\u1edbi t\u00ednh&nbsp;<\/li>\n\n\n\n<li>\u0110\u1ed9 tu\u1ed5i (tr\u1ebb em, trung ni\u00ean, hay ng\u01b0\u1eddi l\u1edbn tu\u1ed5i)&nbsp;<\/li>\n\n\n\n<li>Th\u00f3i quen mua h\u00e0ng, s\u1edf th\u00edch&nbsp;&nbsp;<\/li>\n\n\n\n<li>Thu nh\u1eadp<\/li>\n\n\n\n<li>T\u00ecnh tr\u1ea1ng h\u00f4n nh\u00e2n, T\u00ecnh tr\u1ea1ng l\u00e0m vi\u1ec7c (n\u1ed9i tr\u1ee3, nh\u00e2n vi\u00ean VP, th\u1ea5t nghi\u1ec7p)&nbsp;<\/li>\n\n\n\n<li>Tr\u00ecnh \u0111\u1ed9 h\u1ecdc v\u1ea5n (t\u1ed1t nghi\u1ec7p \u0110\u1ea1i h\u1ecdc, C\u1ea5p 3): ti\u00eau ch\u00ed n\u00e0y ph\u00f9 h\u1ee3p v\u1edbi trung t\u00e2m ti\u1ebfng anh<\/li>\n\n\n\n<li>Ng\u01b0\u1eddi \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m&nbsp;<\/li>\n\n\n\n<li>Mong mu\u1ed1n \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m&nbsp;<\/li>\n\n\n\n<li>V\u1ecb tr\u00ed \u0111\u1ecba l\u00fd (B\u1eafc, Trung, Nam)<\/li>\n\n\n\n<li>&#8230;<\/li>\n<\/ul>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>T\u1eeb c\u00e1c th\u00f4ng tin c\u01a1 b\u1ea3n v\u1ec1 kh\u00e1ch h\u00e0ng thu th\u1eadp \u0111\u01b0\u1ee3c \u1edf tr\u00ean, ti\u1ebfn h\u00e0nh ph\u00e2n t\u00edch v\u00e0 k\u1ebft n\u1ed1i v\u1edbi m\u1ee5c ti\u00eau d\u1ef1 \u00e1n \u0111\u1ec3 t\u00ecm ra &#8220;s\u1ef1 th\u1eadt ng\u1ea7m hi\u1ec3u&#8221;, c\u00e1ch kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1 h\u00e0nh \u0111\u1ed9ng.<\/p>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><em>&gt; T\u00ecm hi\u1ec3u th\u00eam v\u1ec1 <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/hanh-trinh-khach-hang\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>H\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng<\/strong><\/a> (Customer Journey) \u0111\u1ec3 hi\u1ec3u c\u00e1ch kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n qua t\u1eebng giai \u0111o\u1ea1n.<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">2.3. Messaging &#8211; X\u00e1c \u0111\u1ecbnh th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng<\/h3>\n\n\n\n<p>Sau khi x\u00e2u chu\u1ed7i t\u1ea5t c\u1ea3 c\u00e1c th\u00f4ng tin v\u1ec1 ng\u00e0nh h\u00e0ng, th\u1ecb tr\u01b0\u1eddng, \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, n\u1ed9i t\u1ea1i doanh nghi\u1ec7p, m\u1ee5c ti\u00eau d\u1ef1 \u00e1n l\u00e0 l\u00fac Sao Kim \u0111\u01b0a ra Big Idea &#8211; \u00dd t\u01b0\u1edfng l\u1edbn cho to\u00e0n b\u1ed9 chi\u1ebfn d\u1ecbch.<\/p>\n\n\n\n<p>Big Idea n\u00e0y ph\u1ea3i \u0111\u1ea3m b\u1ea3o bao qu\u00e1t h\u1ebft t\u1ea5t c\u1ea3 m\u1ee5c ti\u00eau c\u1ee7a d\u1ef1 \u00e1n, c\u00f3 t\u00ednh g\u1eafn k\u1ebft v\u1edbi m\u1ee5c ti\u00eau chi\u1ebfn d\u1ecbch, c\u00f3 s\u1ee9c lan t\u1ecfa t\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 \u0111\u1ea1i ch\u00fang cao.&nbsp;<\/p>\n\n\n\n<p>Sau khi t\u00ecm ra Big Idea (\u00dd t\u01b0\u1edfng l\u1edbn) cho to\u00e0n b\u1ed9 chi\u1ebfn d\u1ecbch, vi\u1ec7c ti\u1ebfp theo ch\u00fang ta c\u1ea7n t\u00ecm ra Key Message (Th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng) c\u1ee7a chi\u1ebfn d\u1ecbch. Key Message n\u00e0y c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng nh\u01b0 slogan nh\u1eb1m th\u1ec3 hi\u1ec7n \u0111\u00fang tr\u1ecdng t\u00e2m, d\u1ec5 nh\u1edb, c\u00f4 \u0111\u1ecdng, c\u00f3 t\u00ednh bi\u1ec3u tr\u01b0ng, c\u00f3 s\u1ee9c lan t\u1ecfa \u0111\u1ebfn kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">2.4. Objectives &#8211; C\u1ee5 th\u1ec3 h\u00f3a m\u1ee5c ti\u00eau c\u1ee7a chi\u1ebfn d\u1ecbch IMC<\/h3>\n\n\n\n<p>Trong b\u01b0\u1edbc n\u00e0y, v\u1ec1 c\u01a1 b\u1ea3n b\u1ea1n c\u1ea7n c\u1ee5 th\u1ec3 h\u00f3a c\u00e1c m\u1ee5c ti\u00eau b\u1ea1n c\u1ea7n \u0111\u1ea1t khi tri\u1ec3n khai chi\u1ebfn d\u1ecbch IMC. C\u00e1c m\u1ee5c ti\u00eau ph\u1ea3i c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch khi k\u1ebft th\u00fac.<\/p>\n\n\n\n<p>Ti\u1ebfn h\u00e0nh c\u1ee5 th\u1ec3 h\u00f3a m\u1ee5c ti\u00eau c\u1ee7a c\u00e1c k\u00eanh, bao g\u1ed3m c\u1ea3 m\u1ee5c ti\u00eau \u0111\u1ecbnh t\u00ednh v\u00e0 m\u1ee5c ti\u00eau \u0111\u1ecbnh l\u01b0\u1ee3ng.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">2.5. Strategies &amp; Tactics &#8211; Chi\u1ebfn l\u01b0\u1ee3c v\u00e0 chi\u1ebfn thu\u1eadt<\/h3>\n\n\n\n<p>Ti\u1ebfp theo, khi \u0111\u00e3 c\u00f3 d\u1eef li\u1ec7u ph\u00e2n t\u00edch v\u00e0 m\u1ee5c ti\u00eau, b\u1ea1n c\u1ea7n ti\u1ebfn h\u00e0nh x\u00e1c \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c v\u00e0 chi\u1ebfn thu\u1eadt th\u1ef1c thi cho chi\u1ebfn d\u1ecbch IMC.<\/p>\n\n\n\n<p>C\u00f3 2 chi\u1ebfn l\u01b0\u1ee3c ch\u00ednh th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong chi\u1ebfn d\u1ecbch IMC bao g\u1ed3m <strong>chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea9y<\/strong> v\u00e0 <strong>k\u00e9o<\/strong>. Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea9y \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o ng\u01b0\u1eddi ti\u00eau d\u00f9ng nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c s\u1ef1 t\u1ed3n t\u1ea1i c\u1ee7a s\u1ea3n ph\u1ea9m. Chi\u1ebfn l\u01b0\u1ee3c k\u00e9o th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng t\u00ecm ki\u1ebfm s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5 v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c k\u00e9o:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>C\u00e1c chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o, qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m tr\u00ean c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng \u0111\u1ea1i ch\u00fang<\/li>\n\n\n\n<li>Qu\u1ea3n l\u00fd quan h\u1ec7 kh\u00e1ch h\u00e0ng, t\u0103ng nh\u1eadn th\u1ee9c v\u1ec1 s\u1ea3n ph\u1ea9m m\u1edbi c\u1ee7a kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i<\/li>\n\n\n\n<li>Gi\u1edbi thi\u1ec7u \/ truy\u1ec1n mi\u1ec7ng<\/li>\n\n\n\n<li>Khuy\u1ebfn m\u1ea1i v\u00e0 chi\u1ebft kh\u1ea5u<\/li>\n\n\n\n<li>&#8230;<\/li>\n<\/ul>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>V\u00ed d\u1ee5 v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea9y:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>C\u00e1c m\u00e0n h\u00ecnh t\u1ea1i \u0111i\u1ec3m b\u00e1n h\u00e0ng gi\u00fap ng\u01b0\u1eddi ti\u00eau d\u00f9ng d\u1ec5 th\u1ea5y s\u1ea3n ph\u1ea9m<\/li>\n\n\n\n<li>Tham gia c\u00e1c tri\u1ec3n l\u00e3m th\u01b0\u01a1ng m\u1ea1i v\u00e0 ph\u00f2ng tr\u01b0ng b\u00e0y \u0111\u1ec3 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/li>\n\n\n\n<li>C\u00e1c bi\u1ec7n ph\u00e1p khuy\u1ebfn kh\u00edch nh\u00e0 b\u00e1n l\u1ebb d\u1ef1 tr\u1eef v\u00e0 b\u00e1n s\u1ea3n ph\u1ea9m, ch\u1eb3ng h\u1ea1n nh\u01b0 chi\u1ebft kh\u1ea5u gi\u00e1 h\u00e0ng lo\u1ea1t<\/li>\n\n\n\n<li>&#8230;<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">2.6. Budget &#8211; Ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch<\/h3>\n\n\n\n<p>C\u00f3 m\u1ed9t th\u1ef1c t\u1ebf l\u00e0, ph\u1ea1m vi ng\u00e2n s\u00e1ch quy\u1ebft \u0111\u1ecbnh l\u1edbn \u0111\u1ebfn chi\u1ebfn d\u1ecbch IMC. Ng\u00e2n s\u00e1ch s\u1ebd \u0111\u1ecbnh h\u00ecnh b\u1ea1n c\u00f3 th\u1ec3 tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c v\u00e0 chi\u1ebfn thu\u1eadt g\u00ec v\u00e0 quy m\u00f4 l\u00e0 bao nhi\u00eau.<\/p>\n\n\n\n<p>\u0110\u1ea7u ti\u00ean b\u1ea1n ph\u1ea3i hi\u1ec3u v\u1ec1 m\u1ee5c ti\u00eau c\u1ee7a chi\u1ebfn d\u1ecbch v\u00e0 c\u00f9ng v\u1edbi ng\u00e2n s\u00e1ch cho ph\u00e9p b\u1ea1n c\u00f3 th\u1ec3 tri\u1ec3n khai \u0111\u01b0\u1ee3c c\u00e1c chi\u1ebfn l\u01b0\u1ee3c, chi\u1ebfn thu\u1eadt c\u1ee5 th\u1ec3 n\u00e0o. Sau \u0111\u00f3 x\u00e1c \u0111\u1ecbnh tr\u1ecdng t\u00e2m v\u00e0 ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch cho ch\u00fang.<\/p>\n\n\n\n<p>B\u1ea1n c\u00f3 th\u1ec3 c\u1ea7n quay \u0111i quay l\u1ea1i b\u01b0\u1edbc 5 \u0111\u1ec3 t\u1ea1o ra b\u1ea3n k\u1ebf ho\u1ea1ch t\u1ed1i \u01b0u nh\u1ea5t trong ph\u1ea1m vi ng\u00e2n s\u00e1ch cho ph\u00e9p.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">2.7. Evaluation &amp; measurement &#8211; \u0110\u00e1nh gi\u00e1 v\u00e0 \u0111o l\u01b0\u1eddng<\/h3>\n\n\n\n<p>Ph\u1ea7n \u0111\u00e1nh gi\u00e1 v\u00e0 \u0111o l\u01b0\u1eddng r\u1ea5t quan tr\u1ecdng, b\u1ea1n c\u1ea7n v\u1ea1ch ra ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch IMC c\u1ee7a m\u00ecnh nh\u01b0 th\u1ebf n\u00e0o. \u0110\u00f4i khi c\u00e1c y\u1ebfu t\u1ed1 trong k\u1ebf ho\u1ea1ch c\u1ee7a b\u1ea1n s\u1ebd kh\u00f4ng ho\u1ea1t \u0111\u1ed9ng. \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i bi\u1ebft \u0111i\u1ec1u g\u00ec \u0111\u00e3 hi\u1ec7u qu\u1ea3 ho\u1eb7c ch\u01b0a hi\u1ec7u qu\u1ea3, c\u1ed1 g\u1eafng hi\u1ec3u l\u00fd do v\u00e0 ghi ch\u00fa \u0111\u1ec3 l\u1eadp k\u1ebf ho\u1ea1ch IMC t\u1ed1t h\u01a1n trong t\u01b0\u01a1ng lai.<\/p>\n\n\n\n<p>Th\u01b0\u1edbc \u0111o \u0111\u00e1nh gi\u00e1 quan tr\u1ecdng nh\u1ea5t trong c\u00e1c chi\u1ebfn d\u1ecbch IMC l\u00e0 Marketing ROI (ho\u1eb7c MROI). \u0110o l\u01b0\u1eddng MROI gi\u00fap hi\u1ec3u \u0111\u01b0\u1ee3c li\u1ec7u vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c ngu\u1ed3n l\u1ef1c c\u00f3 mang l\u1ea1i k\u1ebft qu\u1ea3 hay kh\u00f4ng. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 ch\u1ec9 s\u1ed1 c\u1ea7n \u0111o l\u01b0\u1eddng.<\/p>\n\n\n\n<p><strong>Reach:<\/strong><\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>S\u1ed1 l\u1ea7n hi\u1ec3n th\u1ecb (Impressions)<\/strong>: \u0110o s\u1ed1 l\u1ea7n n\u1ed9i dung c\u1ee7a b\u1ea1n xu\u1ea5t hi\u1ec7n tr\u00ean m\u00e0n h\u00ecnh, cho d\u00f9 \u0111\u01b0\u1ee3c nh\u1ea5p hay kh\u00f4ng. Nh\u1eefng \u0111i\u1ec1u n\u00e0y gi\u00fap x\u00e1c \u0111\u1ecbnh l\u01b0\u1ee3ng n\u1ed9i dung c\u1ee7a b\u1ea1n \u0111ang \u0111\u01b0\u1ee3c xem. Vi\u1ec7c x\u00e1c \u0111\u1ecbnh m\u1ee9c \u0111\u1ed9 hi\u1ec3n th\u1ecb c\u1ee7a b\u1ea1n l\u00e0 r\u1ea5t quan tr\u1ecdng v\u00ec n\u00f3 c\u00f3 th\u1ec3 cho bi\u1ebft m\u1ee9c \u0111\u1ed9 ph\u00f9 h\u1ee3p c\u1ee7a n\u1ed9i dung.<\/li>\n\n\n\n<li><strong>Ph\u1ea1m vi ti\u1ebfp c\u1eadn ti\u1ec1m n\u0103ng (Potential Reach)<\/strong>: S\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi m\u00e0 chi\u1ebfn d\u1ecbch c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c \u01b0\u1edbc t\u00ednh theo ch\u00e2n dung kh\u00e1ch h\u00e0ng. Ch\u00fang bao g\u1ed3m c\u1ea3 nh\u1eefng ng\u01b0\u1eddi theo d\u00f5i, \u0111\u00e3 like page, fan&#8230;<\/li>\n\n\n\n<li><strong>Ph\u1ea1m vi ti\u1ebfp c\u1eadn \u0111\u00e3 x\u00e1c nh\u1eadn (Confirmed Reach)<\/strong>: S\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi \u0111\u00e3 xem b\u00e0i \u0111\u0103ng c\u1ee7a b\u1ea1n v\u00e0 b\u1ea1n \u0111\u00e3 li\u00ean h\u1ec7 v\u00e0 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c x\u00e1c nh\u1eadn. Ch\u00fang bao g\u1ed3m l\u01b0\u1ee3t xem, L\u01b0\u1ee3t xem b\u00e0i \u0111\u0103ng \/ Trang, L\u01b0\u1ee3t xem video.<\/li>\n\n\n\n<li><strong>L\u01b0\u1ee3t truy c\u1eadp l\u1eb7p l\u1ea1i (Repeat visits)<\/strong>: \u0110o l\u01b0\u1eddng ph\u1ea7n tr\u0103m kh\u00e1ch truy c\u1eadp \u0111\u00e3 quay l\u1ea1i c\u00e1c b\u00e0i \u0111\u0103ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i c\u1ee7a b\u1ea1n trong m\u1ed9t khung th\u1eddi gian.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Engagement:<\/strong><\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>L\u01b0\u1ee3t th\u00edch (Likes) \/ Th\u1ea3 tim (Hearts)<\/li>\n\n\n\n<li>Ng\u01b0\u1eddi theo d\u00f5i<\/li>\n\n\n\n<li>S\u1ed1 Comment<\/li>\n\n\n\n<li>L\u01b0\u1ee3t chia s\u1ebb<\/li>\n\n\n\n<li>L\u01b0\u1ee3t retweet \/ Reposts<\/li>\n\n\n\n<li>C\u1ea3m x\u00fac T\u00edch c\u1ef1c \/ Ti\u00eau c\u1ef1c: \u0110o l\u01b0\u1eddng c\u1ea3m x\u00fac nh\u1eadn \u0111\u01b0\u1ee3c t\u1eeb nh\u1eefng ng\u01b0\u1eddi t\u01b0\u01a1ng t\u00e1c v\u1edbi t\u1ed5 ch\u1ee9c.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Email Marketing Metrics<\/strong>:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>T\u1ef7 l\u1ec7 m\u1edf (Open Rate)<\/strong>: T\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m s\u1ed1 email \u1edf so v\u1edbi s\u1ed1 email g\u1eedi \u0111i th\u00e0nh c\u00f4ng.<\/li>\n\n\n\n<li><strong>T\u1ef7 l\u1ec7 tho\u00e1t (Bounce Rate)<\/strong>: T\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m c\u1ee7a t\u1ed5ng s\u1ed1 email kh\u00f4ng \u0111\u01b0\u1ee3c g\u1eedi th\u00e0nh c\u00f4ng.<\/li>\n\n\n\n<li><strong>T\u1ef7 l\u1ec7 click (CTR)<\/strong>: S\u1ed1 l\u1ea7n click v\u00e0o li\u00ean k\u1ebft trong email so v\u1edbi email g\u1eedi \u0111i th\u00e0nh c\u00f4ng.<\/li>\n\n\n\n<li><strong>\u0110\u0103ng k\u00fd email (Email Subscriptions)<\/strong>: \u0110o l\u01b0\u1eddng s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng \u0111\u0103ng k\u00fd danh s\u00e1ch email t\u0103ng th\u00eam.<\/li>\n\n\n\n<li><strong>T\u1ef7 l\u1ec7 h\u1ee7y \u0111\u0103ng k\u00fd (Unsubscribe rate)<\/strong>: \u0110o l\u01b0\u1eddng s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 h\u1ee7y \u0111\u0103ng k\u00fd, t\u1eeb ch\u1ed1i ti\u1ebfp t\u1ee5c nh\u1eadn tin.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Paid Media Metrics:<\/strong><\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Cost Per Click (CPC)<\/strong>: \u0110o l\u01b0\u1eddng chi ph\u00ed trung b\u00ecnh cho m\u1ed7i click v\u00e0o qu\u1ea3ng c\u00e1o.<\/li>\n\n\n\n<li><strong>T\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t (CTR)<\/strong>: % s\u1ed1 l\u1ea7n nh\u1ea5p chu\u1ed9t tr\u00ean s\u1ed1 l\u1ea7n hi\u1ec3n th\u1ecb.<\/li>\n\n\n\n<li><strong>Gi\u00e1 m\u1ed7i l\u1ea7n hi\u1ec3n th\u1ecb (CPI)<\/strong>: \u0110o l\u01b0\u1eddng chi ph\u00ed m\u00e0 ph\u1ea3i tr\u1ea3 cho m\u1ed7i 1000 l\u1ea7n hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o.<\/li>\n\n\n\n<li><strong>Chi ph\u00ed chuy\u1ec3n \u0111\u1ed5i (CPA)<\/strong>: S\u1ed1 ti\u1ec1n ph\u1ea3i tr\u1ea3 \u0111\u1ec3 c\u00f3 m\u1ed9t l\u01b0\u1ee3t chuy\u1ec3n \u0111\u1ed5i. Th\u01b0\u1eddng x\u00e1c \u0111\u1ecbnh b\u1eb1ng l\u01b0\u1ee3t \u0111i\u1ec1n form, l\u01b0\u1ee3t mua h\u00e0ng, l\u01b0\u1ee3t g\u1ecdi \u0111i\u1ec7n t\u01b0 v\u1ea5n s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Online Website Metrics<\/strong>:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>S\u1ed1 l\u01b0\u1ee3t truy c\u1eadp ho\u1eb7c s\u1ed1 phi\u00ean<\/strong>: M\u1ed9t l\u01b0\u1ee3t truy c\u1eadp v\u00e0o m\u1ed9t trang web th\u01b0\u1eddng \u0111\u01b0\u1ee3c coi l\u00e0 k\u1ebft th\u00fac khi ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng nh\u1ea5p chu\u1ed9t trong 30 ph\u00fat.<\/li>\n\n\n\n<li><strong>S\u1ed1 ng\u01b0\u1eddi truy c\u1eadp ho\u1eb7c ng\u01b0\u1eddi d\u00f9ng<\/strong>: M\u1ed7i ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 truy c\u1eadp m\u1ed9t trang web nhi\u1ec1u h\u01a1n m\u1ed9t l\u1ea7n; s\u1ed1 li\u1ec7u n\u00e0y ch\u1ec9 t\u00ednh \u0111\u1ebfn s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch truy c\u1eadp b\u1ea5t k\u1ec3 h\u1ecd \u0111\u00e3 th\u1ef1c hi\u1ec7n bao nhi\u00eau l\u01b0\u1ee3t truy c\u1eadp ho\u1eb7c s\u1ed1 phi\u00ean.<\/li>\n\n\n\n<li><strong>S\u1ed1 trang \u0111\u00e3 truy c\u1eadp<\/strong>: T\u1ed5ng s\u1ed1 trang web \u0111\u01b0\u1ee3c kh\u00e1ch truy c\u1eadp xem trong m\u1ed9t kho\u1ea3ng th\u1eddi gian ng\u1eafn.<\/li>\n\n\n\n<li><strong>S\u1ed1 l\u01b0\u1ee3t truy c\u1eadp tr\u00ean m\u1ed7i trang<\/strong>: S\u1ed1 l\u1ea7n m\u1ed9t trang \u0111\u00e3 \u0111\u01b0\u1ee3c truy c\u1eadp trong m\u1ed9t kho\u1ea3ng th\u1eddi gian.<\/li>\n\n\n\n<li><strong>S\u1ed1 trang m\u1ed7i l\u01b0\u1ee3t truy c\u1eadp<\/strong>: S\u1ed1 l\u01b0\u1ee3ng trang trung b\u00ecnh \u0111\u01b0\u1ee3c kh\u00e1ch truy c\u1eadp xem.<\/li>\n\n\n\n<li><strong>T\u1ed5ng s\u1ed1 phi\u00ean \/ L\u01b0\u1ee3t truy c\u1eadp<\/strong>: T\u1ed5ng t\u00edch l\u0169y c\u1ee7a t\u1ea5t c\u1ea3 c\u00e1c l\u01b0\u1ee3t truy c\u1eadp v\u00e0o m\u1ed9t trang web. Th\u00f4ng b\u00e1o cho b\u1ea1n t\u1ed5ng s\u1ed1 l\u01b0\u1ee3t truy c\u1eadp trong m\u1ed9t ng\u00e0y, tu\u1ea7n, th\u00e1ng ho\u1eb7c n\u0103m.<\/li>\n\n\n\n<li><strong>Th\u1eddi gian trung b\u00ecnh m\u1ed7i l\u01b0\u1ee3t truy c\u1eadp<\/strong>: \u0110\u01b0\u1ee3c t\u00ednh t\u1eeb to\u00e0n b\u1ed9 s\u1ed1 l\u01b0\u1ee3t truy c\u1eadp v\u00e0o trang web trong m\u1ed9t kho\u1ea3ng th\u1eddi gian tr\u00f4i \u0111i. \u0110o th\u1eddi gian trung b\u00ecnh m\u1ed9t ng\u01b0\u1eddi d\u00f9ng truy c\u1eadp trang web.<\/li>\n\n\n\n<li><strong>T\u1ef7 l\u1ec7 tho\u00e1t<\/strong>: Ph\u1ea7n tr\u0103m l\u01b0\u1ee3t truy c\u1eadp \u0111\u00e3 k\u1ebft th\u00fac \u1edf m\u1ed9t trang (n\u00e0o \u0111\u00f3).<\/li>\n<\/ul>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>B\u1eb1ng c\u00e1ch \u0111o l\u01b0\u1eddng c\u00e1c ch\u1ec9 s\u1ed1 li\u00ean t\u1ee5c, l\u0169y k\u1ebf, b\u1ea1n c\u00f3 \u0111\u1ea7y \u0111\u1ee7 d\u1eef li\u1ec7u \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch IMC.<\/p>\n\n\n\n<p>Ngo\u00e0i ra, \u0111\u1ed1i v\u1edbi chi\u1ebfn d\u1ecbch IMC, kh\u00f4ng ch\u1ec9 \u0111o l\u01b0\u1eddng b\u1eb1ng c\u00e1c ch\u1ec9 s\u1ed1 thu th\u1eadp qua c\u00e1c c\u00f4ng c\u1ee5 b\u00e1o c\u00e1o. B\u1ea1n c\u1ea7n th\u1ef1c hi\u1ec7n th\u00eam kh\u1ea3o s\u00e1t kh\u00e1ch h\u00e0ng \u0111\u1ec3 t\u00ecm hi\u1ec3u s\u00e2u h\u01a1n v\u1ec1 c\u00e1c s\u1ed1 li\u1ec7u \u0111\u1ecbnh t\u00ednh c\u1ee7a chi\u1ebfn d\u1ecbch.<\/p>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<span style=\"--tl-form-height-m:755px;--tl-form-height-t:640.594px;--tl-form-height-d:640.594px;\" class=\"tl-placeholder-f-type-shortcode_31258 tl-preload-form\"><span><\/span><\/span>\n\n\n<p class=\"has-text-align-center\"><em>Vui l\u00f2ng ki\u1ec3m tra Email \u0111\u1ec3 nh\u1eadn t\u00e0i li\u1ec7u h\u1eefu \u00edch t\u1eeb Sao Kim<\/em><\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color\">3. Case study IMC<\/h2>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">3.1. Maybelline &#8211; M\u1ea5y B\u00e9 L\u00ec, ch\u1eb3ng s\u1ee3 g\u00ec&nbsp;<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1508\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/06\/case-study-imc-1.jpg\" alt=\"\" class=\"wp-image-31241\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/06\/case-study-imc-1.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/06\/case-study-imc-1-239x300.jpg 239w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/06\/case-study-imc-1-768x965.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1508\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/06\/case-study-imc-2.jpg\" alt=\"\" class=\"wp-image-31242\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/06\/case-study-imc-2.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/06\/case-study-imc-2-239x300.jpg 239w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/06\/case-study-imc-2-768x965.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>B\u1ed1i c\u1ea3nh<\/strong><\/p>\n\n\n\n<p>Maybelline New York c\u1ea7n t\u00e1i x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh c\u1ee7a m\u00ecnh, h\u01b0\u1edbng \u0111\u1ebfn tinh th\u1ea7n \u201cMake It Happen\u201d c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ebfn t\u1eeb New York n\u0103ng \u0111\u1ed9ng, tr\u1ebb trung.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>M\u1ee5c ti\u00eau<\/strong><\/p>\n\n\n\n<p>M\u1ee5c ti\u00eau truy\u1ec1n th\u00f4ng: T\u00e1i x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u cho Maybelline New York, t\u1ea1o \u0111\u01b0\u1ee3c k\u1ebft n\u1ed1i v\u00e0 truy\u1ec1n c\u1ea3m h\u1ee9ng cho th\u1ebf h\u1ec7 Gen Z.<\/p>\n\n\n\n<p>M\u1ee5c ti\u00eau kinh doanh: T\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng c\u1ee7a d\u00f2ng s\u1ea3n ph\u1ea9m SuperStay l\u00ean 150%.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Insight<\/strong><\/p>\n\n\n\n<p>\u0110\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a chi\u1ebfn d\u1ecbch l\u00e0 Gen Z \u1edf \u0111\u1ed9 tu\u1ed5i 15-25 tu\u1ed5i. V\u1edbi l\u1ed1i s\u1ed1ng n\u0103ng \u0111\u1ed9ng, c\u00e1c b\u1ea1n tr\u1ebb n\u00e0y c\u1ea7n nh\u1eefng m\u1eb9o trang \u0111i\u1ec3m \u0111\u01a1n gi\u1ea3n, ti\u1ec7n l\u1ee3i, kh\u00f4ng m\u1ea5t qu\u00e1 nhi\u1ec1u th\u1eddi gian nh\u01b0ng v\u1eabn kh\u1eb3ng \u0111\u1ecbnh \u0111\u01b0\u1ee3c ch\u1ea5t ri\u00eang.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Chi\u1ebfn l\u01b0\u1ee3c<\/strong><\/p>\n\n\n\n<p>D\u1ef1a v\u00e0o t\u00ednh c\u00e1ch \u0111\u1eb7c tr\u01b0ng c\u1ee7a Gen Z, gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u (brand equity) v\u00e0 USP \u201cl\u00e2u tr\u00f4i\u201d c\u1ee7a d\u00f2ng s\u1ea3n ph\u1ea9m, Maybelline New York mong mu\u1ed1n t\u00e1i x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t nh\u00e3n h\u00e0ng m\u1ef9 ph\u1ea9m \u201ctruy\u1ec1n c\u1ea3m h\u1ee9ng\u201d cho Gen Z v\u1ec1 s\u1ef1 n\u0103ng \u0111\u1ed9ng, \u0111\u1eadm ch\u1ea5t v\u1edbi phong c\u00e1ch s\u1ed1ng t\u1ef1 tin v\u00e0o ch\u00ednh m\u00ecnh.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>\u00dd t\u01b0\u1edfng l\u1edbn (Big Idea)<\/strong><\/p>\n\n\n\n<p>\u201cL\u00ec\u201d \u2013 m\u1ed9t t\u1eeb v\u1eeba th\u1ec3 hi\u1ec7n \u0111\u00fang tinh th\u1ea7n th\u01b0\u01a1ng hi\u1ec7u, tinh th\u1ea7n Gen Z v\u00e0 kh\u00e1c bi\u1ec7t c\u1ee7a s\u1ea3n ph\u1ea9m. V\u1edbi c\u00e1ch ch\u01a1i ch\u1eef b\u1eaft tai, \u201cM\u1ea5y B\u00e9 L\u00ec\u201d v\u1eeba l\u00e0 t\u00ean g\u1ecdi \u201cshout out\u201d cho Gen L\u00ec v\u1eeba l\u00e0 c\u1ee5m t\u1eeb \u0111\u01a1n gi\u1ea3n g\u1ee3i nh\u1eafc v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Th\u1ef1c thi<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/youtu.be\/84-i9L7ax98\" target=\"_blank\" rel=\"noopener\"><strong>Youtube content video<\/strong><\/a><strong>: <\/strong>Maybelline ra m\u1eaft lyrics MV \u201cM\u1ea5y B\u00e9 L\u00ec\u201d d\u01b0\u1edbi s\u1ef1 k\u1ebft h\u1ee3p c\u1ee7a TLinh, Naomi v\u00e0 Y\u1ebfn Ji tr\u00ean n\u1ec1n nh\u1ea1c rap, hip-hop v\u1edbi flow nh\u1ea1c catchy \u0111ang th\u1ecbnh h\u00e0nh v\u1edbi gi\u1edbi tr\u1ebb. Th\u00f4ng qua lyrics MV, th\u01b0\u01a1ng hi\u1ec7u mu\u1ed1n kh\u1eb3ng \u0111\u1ecbnh: \u201cL\u00e0 Gen L\u00ec, ai c\u0169ng c\u00f3 c\u00e1 t\u00ednh L\u00ec ri\u00eang, v\u00e0 h\u1ecd t\u1ef1 tin t\u1ecfa s\u00e1ng v\u1edbi c\u00e1 t\u00ednh c\u1ee7a m\u00ecnh\u201d.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Social media: <\/strong>V\u1edbi TikTok, th\u01b0\u01a1ng hi\u1ec7u t\u1eadn d\u1ee5ng trend #TikTokmademebuyit \u0111\u1ec3 t\u0103ng nh\u1eadn bi\u1ebft v\u00e0 d\u00f9ng th\u1eed cho d\u00f2ng s\u1ea3n ph\u1ea9m SuperStay. H\u1ee3p t\u00e1c v\u1edbi s\u1ed1 l\u01b0\u1ee3ng l\u1edbn c\u00e1c Micro Influencer, th\u01b0\u01a1ng hi\u1ec7u kh\u00edch l\u1ec7 h\u1ecd tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m b\u1eb1ng c\u00e1c th\u1eed th\u00e1ch \u0111\u1ed9c l\u1ea1 \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 v\u1ec1 kh\u1ea3 n\u0103ng l\u00e2u tr\u00f4i \u0111\u1eb7c tr\u01b0ng. V\u1edbi h\u01a1n 34 tri\u1ec7u ng\u01b0\u1eddi theo d\u00f5i, Facebook \u0111\u00f3ng vai tr\u00f2 lan to\u1ea3 th\u00f4ng tin v\u1ec1 MV c\u0169ng nh\u01b0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng tr\u00ean TikTok c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"M\u1ea4Y B\u00c9 L\u00cc | TLINH X NAOMI X YENJI | OFFICIAL MUSIC VIDEO\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/84-i9L7ax98?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/www.saokim.com.vn\/en\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"395\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/06\/case-study-imc-3.jpg\" alt=\"\" class=\"wp-image-31243\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/06\/case-study-imc-3.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/06\/case-study-imc-3-300x99.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/06\/case-study-imc-3-768x253.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"722\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/06\/case-study-imc-4.jpg\" alt=\"\" class=\"wp-image-31244\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/06\/case-study-imc-4.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/06\/case-study-imc-4-300x181.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/06\/case-study-imc-4-768x462.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1686\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/06\/case-study-imc-5.jpg\" alt=\"\" class=\"wp-image-31245\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/06\/case-study-imc-5.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/06\/case-study-imc-5-214x300.jpg 214w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/06\/case-study-imc-5-768x1079.jpg 768w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/06\/case-study-imc-5-1093x1536.jpg 1093w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n\n\n<p><strong>Khuy\u1ebfn m\u1ea1i<\/strong>: Maybelline New York tri\u1ec3n khai c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i, k\u00edch th\u00edch mua h\u00e0ng tr\u00ean c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed nh\u01b0 Shopee. Th\u01b0\u01a1ng hi\u1ec7u t\u1eb7ng k\u00e8m exclusive gift l\u00e0 kh\u1ea9u trang \u201cM\u1ea5y B\u00e9 L\u00ec\u201d cho kh\u00e1ch h\u00e0ng mua s\u1ea3n ph\u1ea9m.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"832\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/06\/case-study-imc-6.jpg\" alt=\"Qu\u00e0 khuy\u1ebfn m\u1ea1i trong chi\u1ebfn d\u1ecbch IMC c\u1ee7a Maybelline\" class=\"wp-image-31246\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/06\/case-study-imc-6.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/06\/case-study-imc-6-300x208.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/06\/case-study-imc-6-768x532.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>PR<\/strong>: Trong chi\u1ebfn d\u1ecbch, PR \u0111\u00f3ng vai tr\u00f2 k\u1ebft n\u1ed1i v\u00e0 t\u0103ng \u0111\u1ed9 ph\u1ee7 c\u1ee7a th\u00f4ng \u0111i\u1ec7p v\u00e0 h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u. N\u1ed9i dung \u0111\u01b0\u1ee3c khai th\u00e1c ch\u1ee7 y\u1ebfu tr\u00ean K\u00eanh 14 \u2013 K\u00eanh th\u00f4ng tin ph\u1ed5 bi\u1ebfn nh\u1ea5t v\u1edbi gi\u1edbi tr\u1ebb hi\u1ec7n nay.&nbsp;<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>K\u1ebft qu\u1ea3:<\/strong><\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Doanh s\u1ed1 d\u00f2ng s\u1ea3n ph\u1ea9m SuperStay t\u0103ng 790% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m tr\u01b0\u1edbc.<\/li>\n\n\n\n<li>Doanh s\u1ed1 b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn t\u0103ng 32,4% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m tr\u01b0\u1edbc.<\/li>\n\n\n\n<li>Top 4 chi\u1ebfn d\u1ecbch d\u1eabn \u0111\u1ea7u v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng th\u1ea3o lu\u1eadn tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i trong th\u00e1ng 4.<\/li>\n\n\n\n<li>Ti\u1ebfp c\u1eadn h\u01a1n 19 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng Tik Tok t\u1ea1i Vi\u1ec7t Nam, nh\u1eadn \u0111\u01b0\u1ee3c 173 tri\u1ec7u l\u01b0\u1ee3t xem cho h\u01a1n 75.000 video tham gia Hashtag Challenge.&nbsp;<\/li>\n\n\n\n<li>Th\u00f4ng qua kh\u1ea3o s\u00e1t Brand Lift, m\u1ee9c \u0111\u1ed9 ghi nh\u1edb qu\u1ea3ng c\u00e1o (ads recall) t\u0103ng 31,34%, m\u1ee9c \u0111\u1ed9 \u01b0a chu\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u (favorability) t\u0103ng 8,04%, s\u1ef1 \u01b0u ti\u00ean d\u00e0nh cho th\u01b0\u01a1ng hi\u1ec7u (preference) c\u0169ng t\u0103ng 141,26%.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color\">3.2. Mirinda &#8211; Chuy\u1ec7n c\u0169 b\u1ecf qua<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"676\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/06\/case-study-imc-8.jpg\" alt=\"Case Study IMC - Chuy\u1ec7n c\u0169 b\u1ecf qua c\u1ee7a Mirinda\" class=\"wp-image-31247\" title=\"Case Study IMC - Chuy\u1ec7n c\u0169 b\u1ecf qua c\u1ee7a Mirinda\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/06\/case-study-imc-8.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/06\/case-study-imc-8-300x169.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/06\/case-study-imc-8-768x433.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>B\u1ed1i c\u1ea3nh<\/strong><\/p>\n\n\n\n<p>N\u0103m 2018, nh\u1eefng n\u1ed9i dung tranh c\u00e3i, \u0111\u1ea5u \u0111\u00e1 c\u00f3 \u1edf kh\u1eafp n\u01a1i t\u1eeb tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ebfn cu\u1ed9c s\u1ed1ng h\u00e0ng x\u00f3m l\u00e1ng gi\u1ec1ng\u2026<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>M\u1ee5c ti\u00eau<\/strong><\/p>\n\n\n\n<p>Truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p \u201cT\u1ebft ng\u1eadp ti\u1ebfng c\u01b0\u1eddi\u201d v\u00e0 t\u0103ng l\u01b0\u1ee3ng ti\u00eau th\u1ee5 s\u1ea3n ph\u1ea9m c\u1ee7a Mirinda su\u1ed1t m\u00f9a T\u1ebft<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Insight<\/strong><\/p>\n\n\n\n<p>M\u1ea1ng x\u00e3 h\u1ed9i 2018 tr\u00e0n ng\u1eadp th\u00f4ng tin ti\u00eau c\u1ef1c, \u0111\u1ea5u \u0111\u00e1, tranh c\u00e3i. T\u1ebft l\u00e0 th\u1eddi \u0111i\u1ec3m th\u00edch h\u1ee3p \u0111\u1ec3 c\u00f3 th\u1ec3 x\u00ed x\u00f3a m\u1ecdi th\u1ee9, b\u1ecf l\u1ea1i m\u1ed9t n\u0103m nhi\u1ec1u \u0111i\u1ec1u kh\u00f4ng vui, nh\u01b0\u1eddng ch\u1ed7 cho ni\u1ec1m vui, ti\u1ebfng c\u01b0\u1eddi. Nh\u1ea1c T\u1ebft v\u00e0 video h\u00e0i l\u00e0 hai l\u1ef1a ch\u1ecdn gi\u1ea3i tr\u00ed h\u00e0ng \u0111\u1ea7u \u0111\u01b0\u1ee3c ng\u01b0\u1eddi d\u00e2n Vi\u1ec7t Nam l\u1ef1a ch\u1ecdn v\u00e0o m\u00f9a T\u1ebft.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Chi\u1ebfn l\u01b0\u1ee3c<\/strong><\/p>\n\n\n\n<p>V\u1edbi mong mu\u1ed1n \u201ch\u00f3a gi\u1ea3i xung \u0111\u1ed9t\u201d, Mirinda ch\u1ecdn v\u00e0 t\u00e1i hi\u1ec7n nh\u1eefng xung \u0111\u1ed9t ph\u1ed5 bi\u1ebfn. Qua \u0111\u00f3, kh\u00e9o l\u00e9o l\u1ed3ng gh\u00e9p l\u1eddi \u0111\u1ec1 ngh\u1ecb h\u00f2a gi\u1ea3i h\u1ee3p l\u00fd, kh\u00f4ng th\u1ec3 t\u1eeb ch\u1ed1i.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>\u00dd t\u01b0\u1edfng l\u1edbn<\/strong><\/p>\n\n\n\n<p>MV \u201cChuy\u1ec7n c\u0169 b\u1ecf qua\u201d v\u1edbi giai \u0111i\u1ec7u b\u1eaft tai kh\u1eafc h\u1ecda nh\u1eefng xung \u0111\u1ed9t th\u1ef1c t\u1ebf, th\u01b0\u1eddng ng\u00e0y gi\u1eefa h\u00e0ng x\u00f3m l\u00e1ng gi\u1ec1ng, gi\u1eefa c\u00e1c th\u1ebf h\u1ec7 v\u00e0 th\u00e0nh vi\u00ean trong gia \u0111\u00ecnh. Khi xung \u0111\u1ed9t l\u00ean \u0111\u1ebfn \u0111\u1ec9nh \u0111i\u1ec3m th\u00ec c\u0169ng l\u00e0 l\u00fac B\u00edch Ph\u01b0\u01a1ng xu\u1ea5t hi\u1ec7n v\u1edbi khu\u00f4n m\u1eb7t t\u01b0\u01a1i c\u01b0\u1eddi, h\u00e2n hoan v\u00e0 \u0111\u01b0a cho c\u1ea3 hai b\u00ean \u0111ang tranh ch\u1ea5p, c\u00e3i c\u1ecd nh\u1eefng lon Mirinda \u0111\u1ec3 h\u01b0\u01a1ng v\u1ecb ng\u1ecdt ng\u00e0o c\u00f3 th\u1ec3 d\u1eadp t\u1eaft s\u1ef1 b\u1ef1c b\u1ed9i c\u0169ng nh\u01b0 c\u00f3 th\u1ec3 lan t\u1ecfa kh\u00f4ng kh\u00ed vui t\u01b0\u01a1i khi n\u0103m c\u0169 s\u1eafp qua, n\u0103m m\u1edbi s\u1eafp \u0111\u1ebfn.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Th\u1ef1c thi<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"B\u00cdCH PH\u01af\u01a0NG x MIRINDA - Chuy\u1ec7n C\u0169 B\u1ecf Qua (Official M\/V)\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/kDmOOj5Y0DI?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/www.saokim.com.vn\/en\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"has-text-align-center\">Video ca nh\u1ea1c &#8211; Chuy\u1ec7n C\u0169 B\u1ecf Qua<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"724\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/06\/case-study-imc-9.jpg\" alt=\"Case Study IMC - Chuy\u1ec7n c\u0169 b\u1ecf qua c\u1ee7a Mirinda (Social)\" class=\"wp-image-31248\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/06\/case-study-imc-9.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/06\/case-study-imc-9-300x181.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/06\/case-study-imc-9-768x463.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"771\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/06\/case-study-imc-10.jpg\" alt=\"Case Study IMC - Chuy\u1ec7n c\u0169 b\u1ecf qua c\u1ee7a Mirinda (Social)\" class=\"wp-image-31249\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/06\/case-study-imc-10.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/06\/case-study-imc-10-300x193.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/06\/case-study-imc-10-768x493.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>K\u1ebft qu\u1ea3<\/strong><\/p>\n\n\n\n<p>T\u0103ng nh\u1eadn di\u1ec7n v\u00e0 gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u v\u1edbi \u201cT\u1ebft c\u01b0\u1eddi th\u1ea3 ga\u201d.<\/p>\n\n\n\n<p>MV \u0111\u1ea1t k\u1ef7 l\u1ee5c h\u01a1n 100 tri\u1ec7u l\u01b0\u1ee3t xem tr\u00ean Youtube v\u00e0 Facebook, trong \u0111\u00f3, 60% l\u00e0 view t\u1ef1 nhi\u00ean. T\u1ef7 l\u1ec7 duy tr\u00ec ng\u01b0\u1eddi xem l\u00e0 60% \u2013 cao g\u1ea5p \u0111\u00f4i m\u1ee9c th\u00f4ng th\u01b0\u1eddng.<\/p>\n\n\n\n<p>\u0110\u1ea1t 1 tri\u1ec7u l\u01b0\u1ee3ng t\u01b0\u01a1ng t\u00e1c tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n\n\n\n<p>B\u00e0i h\u00e1t leo l\u00ean v\u1ecb tr\u00ed s\u1ed1 1 nh\u1eefng b\u00e0i h\u00e1t ph\u1ed5 bi\u1ebfn.<\/p>\n\n\n\n<p>T\u1ef7 l\u1ec7 t\u01b0\u01a1ng t\u00e1c t\u00edch c\u1ef1c nh\u1ea5t trong ng\u00e0nh F&amp;B n\u00f3i chung v\u00e0 m\u1ea3ng \u0111\u1ed3 u\u1ed1ng gi\u1ea3i kh\u00e1t n\u00f3i ri\u00eang.<\/p>\n\n\n\n<p>\u0110\u1ee9ng \u0111\u1ea7u trong b\u1ea3ng x\u1ebfp h\u1ea1ng qu\u1ea3ng c\u00e1o c\u1ee7a Millward Brown v\u1edbi \u0111i\u1ec3m thuy\u1ebft ph\u1ee5c cao nh\u1ea5t.<\/p>\n\n\n\n<p>Phong tr\u00e0o #chuyencuboqua# t\u1ea1o c\u1ea3m h\u1ee9ng cho h\u00e0ng tr\u0103m n\u1ed9i dung kh\u00e1c v\u1edbi c\u00e1c h\u00ecnh th\u1ee9c kh\u00e1c nhau nh\u01b0 video ph\u1ea3n \u1ee9ng (reaction), h\u00e0i ch\u1ebf, v\u0169 \u0111\u1ea1o\u2026<\/p>\n\n\n\n<p>K\u1ebft qu\u1ea3 kinh doanh \u0111\u1ea1t k\u1ef7 l\u1ee5c: doanh thu t\u0103ng 55,4%; t\u0103ng tr\u01b0\u1edfng 12% trong ng\u00e0nh n\u01b0\u1edbc ng\u1ecdt c\u00f3 ga.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color\">3.3. CC1 &#8211; T\u00edch lu\u1ef9 th\u00e0nh qu\u1ea3, chinh ph\u1ee5c t\u01b0\u01a1ng lai<\/h2>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>B\u1ed1i c\u1ea3nh<\/strong><\/p>\n\n\n\n<p>X\u00e2y d\u1ef1ng l\u00e0 m\u1ed9t ng\u00e0nh c\u00f3 m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh v\u00f4 c\u00f9ng kh\u1ed1c li\u1ec7t. Trong khi \u0111\u00f3, CC1 ch\u01b0a c\u00f3 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u r\u00f5 r\u00e0ng, c\u1ea7n ti\u1ebfp c\u1eadn nhi\u1ec1u t\u1ec7p kh\u00e1ch h\u00e0ng m\u1edbi l\u00e0 nh\u00e0 \u0111\u1ea7u t\u01b0 l\u1edbn (trong v\u00e0 ngo\u00e0i n\u01b0\u1edbc), v\u00e0 s\u1ef1 \u0111\u1ed9t ph\u00e1 v\u1ec1 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u r\u00f5 r\u00e0ng, chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng m\u1ea1nh m\u1ebd.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>M\u1ee5c ti\u00eau<\/strong><\/p>\n\n\n\n<p>Gia t\u0103ng m\u1ee9c \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u CC1 tr\u1edf th\u00e0nh t\u1ed5ng th\u1ea7u h\u00e0ng \u0111\u1ea7u trong l\u0129nh v\u1ef1c x\u00e2y d\u1ef1ng.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>\u00dd t\u01b0\u1edfng l\u1edbn<\/strong><\/p>\n\n\n\n<p>B\u1eb1ng vi\u1ec7c x\u00e2y d\u1ef1ng t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u \u201cng\u01b0\u1eddi tr\u00e1ch nhi\u1ec7m&#8221;, Sao Kim \u0111\u1ed3ng h\u00e0nh c\u00f9ng t\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u CC1 t\u1eadp trung x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh ki\u00ean \u0111\u1ecbnh t\u1eadn t\u00e2m mang l\u1ea1i gi\u00e1 tr\u1ecb t\u1ed1t nh\u1ea5t cho m\u1ed7i c\u00f4ng tr\u00ecnh, m\u1ed7i ch\u1ee7 \u0111\u1ea7u t\u01b0.&nbsp;<\/p>\n\n\n\n<p>T\u1eeb \u0111\u00f3, \u0111em l\u1ea1i gi\u00e1 tr\u1ecb h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u tin c\u1eady, hi\u1ec7n \u0111\u1ea1i, m\u1ea1nh m\u1ebd. Trong \u0111\u00f3, c\u1ed1t l\u00f5i th\u01b0\u01a1ng hi\u1ec7u t\u1eadp trung l\u00e0m n\u1ed5i b\u1eadt \u201cT\u1ed5ng th\u1ea7u uy t\u00edn trong l\u0129nh v\u1ef1c x\u00e2y d\u1ef1ng c\u00f4ng nghi\u1ec7p v\u00e0 n\u0103ng l\u01b0\u1ee3ng\u201d, t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u \u201c \u0111\u00e1ng tin c\u1eady &#8211; t\u1eadn t\u00e2m v\u00e0 ti\u00ean phong&#8221;.<\/p>\n\n\n\n<p>\u0110\u1ed3ng th\u1eddi, Key Message <strong>\u201cT\u00edch lu\u1ef9 th\u00e0nh qu\u1ea3 &#8211; Chinh Ph\u1ee5c T\u01b0\u01a1ng Lai&#8221;<\/strong> kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf v\u00e0 gi\u00e1 tr\u1ecb CC1 \u0111\u00e3 x\u00e2y d\u1ef1ng trong su\u1ed1t 43 n\u0103m v\u00e0 m\u1edf ra h\u00e0nh tr\u00ecnh m\u1edbi&nbsp;<\/p>\n\n\n\n<p>\u0111\u1ea7y b\u1ea3n l\u0129nh, kh\u1ea3 n\u0103ng chinh ph\u1ee5c nh\u1eefng th\u1eed th\u00e1ch m\u1edbi trong t\u01b0\u01a1ng lai.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Th\u1ef1c thi<\/strong><\/p>\n\n\n\n<p><strong>Social media: <\/strong>\u0111\u0103ng b\u00e0i chia s\u1ebb h\u00ecnh \u1ea3nh chuy\u00ean nghi\u1ec7p c\u1ee7a CC1 t\u1edbi kh\u00e1ch h\u00e0ng, gi\u00fap \u0111\u1ecbnh v\u1ecb m\u1ea1nh m\u1ebd h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u, thu h\u00fat nh\u00e2n t\u00e0i th\u00f4ng qua vi\u1ec7c th\u1ec3 hi\u1ec7n m\u1ed9t m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c l\u00fd t\u01b0\u1edfng, v\u0103n h\u00f3a tuy\u1ec7t v\u1eddi<\/p>\n\n\n\n<p><strong>PR:<\/strong>&nbsp; \u0111\u0103ng b\u00e0i l\u00ean c\u00e1c trang b\u00e1o nh\u01b0 Vietnamnet, Dantri,&#8230; cung c\u1ea5p th\u00f4ng tin v\u1ec1 c\u00e1c d\u1ef1 \u00e1n m\u1ed9t c\u00e1ch r\u1ed9ng r\u00e3i nh\u1eb1m th\u1ec3 hi\u1ec7n n\u0103ng l\u1ef1c v\u01b0\u1ee3t tr\u1ed9i c\u1ee7a CC1, \u0111\u1ea9y m\u1ea1nh truy\u1ec1n th\u00f4ng c\u00e1c ho\u1ea1t \u0111\u1ed9ng CSR c\u1ee7a doanh nghi\u1ec7p (t\u1eeb thi\u1ec7n, t\u00e0i tr\u1ee3 c\u1ea7u \u0111\u01b0\u1eddng,..), nh\u1ea5n m\u1ea1nh t\u00ednh b\u1ec1n v\u1eefng, tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i,&nbsp; gia t\u0103ng gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u v\u00e0 uy t\u00edn doanh nghi\u1ec7p, Kh\u1eb3ng \u0111\u1ecbnh v\u1ecb tr\u00ed c\u1ee7a CC1 trong b\u1ea3n \u0111\u1ed3 \u0111\u1ea7u t\u01b0.<\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color\">4. L\u1eddi k\u1ebft<\/h2>\n\n\n\n<p>Ch\u00fang ta v\u1eeba t\u00ecm hi\u1ec3u v\u1ec1 nh\u1eefng ki\u1ebfn th\u1ee9c c\u01a1 b\u1ea3n v\u1ec1 <strong>Truy\u1ec1n th\u00f4ng marketing t\u00edch h\u1ee3p<\/strong> (Integrated Marketing Communication) m\u00e0 b\u1ea1n c\u1ea7n bi\u1ebft khi b\u1eaft \u0111\u1ea7u x\u00e2y d\u1ef1ng <strong>k\u1ebf ho\u1ea1ch IMC<\/strong> cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<p>N\u1ebfu b\u1ea1n \u0111ang quan t\u00e2m ho\u1eb7c mu\u1ed1n x\u00e2y d\u1ef1ng chi\u1ebfn d\u1ecbch IMC nh\u01b0ng ch\u01b0a bi\u1ebft b\u1eaft \u0111\u1ea7u t\u1eeb \u0111\u00e2u th\u00ec h\u00e3y li\u00ean h\u1ec7 ngay Sao Kim Branding \u0111\u1ec3 \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n c\u1ee5 th\u1ec3.<\/p>\n\n\n\n<p>D\u1ef1a tr\u00ean y\u00eau c\u1ea7u c\u1ee7a b\u1ea1n Sao Kim c\u00f3 th\u1ec3 thi\u1ebft k\u1ebf v\u00e0 tri\u1ec3n khai k\u1ebf ho\u1ea1ch IMC \u0111\u00e1p \u1ee9ng m\u1ee5c ti\u00eau mong \u0111\u1ee3i. Li\u00ean h\u1ec7 ngay qua <strong><a href=\"tel:0964699499\" target=\"_blank\" rel=\"noreferrer noopener\">0964.699.499<\/a><\/strong> ho\u1eb7c <strong><a href=\"mailto:contact@saokim.com.vn\">contact@saokim.com.vn<\/a><\/strong><\/p>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u0110\u1ecdc th\u00eam:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.saokim.com.vn\/en\/blog\/quan-tri-dieu-hanh\/mau-lap-ke-hoach-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>M\u1eabu k\u1ebf ho\u1ea1ch Marketing<\/strong><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/ke-hoach-digital-marketing-mau\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>M\u1eabu K\u1ebf ho\u1ea1ch Digital Marketing<\/strong><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/ngan-sach-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>M\u1eabu ng\u00e2n s\u00e1ch Marketing<\/strong><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/quan-tri-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.saokim.com.vn\/en\/blog\/xay-dung-thuong-hieu\/the-nao-la-chien-luoc-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/xay-dung-chien-luoc-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>M\u1eabu chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.saokim.com.vn\/en\/blog\/xay-dung-thuong-hieu\/tinh-cach-thuong-hieu-la-gi-lam-the-nao-de-xac-dinh-tinh-cach-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>T\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/hinh-mau-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>H\u00ecnh m\u1eabu th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/kien-truc-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Ki\u1ebfn tr\u00fac th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a><\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>T\u1ea3i th\u00eam m\u1eabu k\u1ebf ho\u1ea1ch Marketing t\u1ed5ng th\u1ec3 \u0111\u1ec3 ho\u1ea1ch \u0111\u1ecbnh K\u1ebf ho\u1ea1ch c\u1ea3 n\u0103m \u0111\u1ed3ng b\u1ed9, nh\u1ea5t qu\u00e1n. \u0110\u1ea3m b\u1ea3o k\u1ebf ho\u1ea1ch IMC n\u1eb1m trong t\u1ed5ng th\u1ec3, th\u00fac \u0111\u1ea9y hi\u1ec7u qu\u1ea3 t\u1ed5ng th\u1ec3.<\/p>\n\n\n<span style=\"--tl-form-height-m:794.188px;--tl-form-height-t:738.594px;--tl-form-height-d:738.594px;\" class=\"tl-placeholder-f-type-shortcode_58356 tl-preload-form\"><span><\/span><\/span>\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Follow c\u00e1c b\u00e0i vi\u1ebft ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a Sao Kim t\u1ea1i:&nbsp;<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.saokim.com.vn\/en\/blog\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Blog Sao Kim<\/strong><\/a>,&nbsp;<a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>C\u1ea9m Nang Sao Kim<\/strong><\/a>&nbsp;<\/p>\n\n\n\n<p><strong>Facebook:<\/strong>&nbsp;<a href=\"https:\/\/www.facebook.com\/saokimbranding\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Sao Kim Branding<\/strong><\/a><\/p>\n\n\n\n<p><strong>Case study Behance<\/strong>:&nbsp;<a href=\"https:\/\/www.behance.net\/saokimbranding\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Sao Kim Branding<\/strong><\/a><\/p>\n\n\n\n<p>#SaoKim #SaoKimBranding #KeHoachIMC #TruyengThongMarketing #IntegratedMarketingCommunications<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Chia s\u1ebb Quy tr\u00ecnh l\u1eadp K\u1ebf ho\u1ea1ch Truy\u1ec1n th\u00f4ng Marketing t\u00edch h\u1ee3p (IMC). K\u00e8m theo m\u1eabu k\u1ebf ho\u1ea1ch IMC (Google Sheet\/ Excel) s\u1eb5n s\u00e0ng t\u1ea3i xu\u1ed1ng ngay.<\/p>\n","protected":false},"author":24,"featured_media":31224,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[195],"tags":[],"class_list":["post-31215","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cam-nang"],"acf":[],"views":20878,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/31215","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/comments?post=31215"}],"version-history":[{"count":3,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/31215\/revisions"}],"predecessor-version":[{"id":58364,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/31215\/revisions\/58364"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/media\/31224"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/media?parent=31215"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/categories?post=31215"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/tags?post=31215"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}